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 <title>iMedia Connection: Automotives - XML for .NET - XML for .NET</title>
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 <description>iMedia Connection</description>
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  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[How to rescue the flailing auto sector]]></title>
    <link>http://www.imediaconnection.com/content/22895.asp</link>
    <description><![CDATA[While the number of interested car shoppers is staying relatively flat, consumer confidence in the auto sector is diving rapidly. Here's how to turn that around. ]]></description>
    <author><![CDATA[Matt Kapko]]></author>
    <authorid><![CDATA[17638]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kapko_matt_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2009]]></date>
</item><item>
    <title><![CDATA[How automotive can survive the perfect storm]]></title>
    <link>http://www.imediaconnection.com/content/22869.asp</link>
    <description><![CDATA[With the economic climate impacting every facet of business these days, the new message from the automotive industry should be: why buy here, and why buy now. ]]></description>
    <author><![CDATA[Matt Kapko]]></author>
    <authorid><![CDATA[17638]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kapko_matt_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2009]]></date>
</item><item>
    <title><![CDATA[Can the right online strategies rescue Detroit?]]></title>
    <link>http://www.imediaconnection.com/content/22353.asp</link>
    <description><![CDATA[Shockwaves from a Big 3 meltdown would be felt throughout the entire ad industry. Here's what's hampering the success of automotive marketing, and how using "brutal facts" data might just save the day. ]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <date><![CDATA[March 19, 2009]]></date>
</item><item>
    <title><![CDATA[Thrifty tips for brand promotions]]></title>
    <link>http://www.imediaconnection.com/content/21233.asp</link>
    <description><![CDATA[The sliding economy won't keep your clients from needing new campaigns. Here are three ways you can trim your budgets while keeping brand promotions going strong. ]]></description>
    <author><![CDATA[Bridget Townsend]]></author>
    <authorid><![CDATA[14775]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_townsend_bridget_70x70.jpg]]></image>
    <date><![CDATA[November 25, 2008]]></date>
</item><item>
    <title><![CDATA[Eco-friendly campaigns that excel]]></title>
    <link>http://www.imediaconnection.com/content/20863.asp</link>
    <description><![CDATA[Marketing opportunity can still knock -- even when the economy is taking its lumps. See which automotive companies are spinning "green" into gold with some innovative and relevant campaigns.]]></description>
    <author><![CDATA[David Rossiter]]></author>
    <authorid><![CDATA[5437]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rositer_david_70x70.JPG]]></image>
    <date><![CDATA[October 20, 2008]]></date>
</item><item>
    <title><![CDATA[BT only tells half the story]]></title>
    <link>http://www.imediaconnection.com/content/20588.asp</link>
    <description><![CDATA[If your marketing efforts are focused on car buyers who have already narrowed down their options, you're missing valuable opportunities. Here's how to get your make and model on a car buyer's short list of candidates. ]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <date><![CDATA[September 19, 2008]]></date>
</item><item>
    <title><![CDATA[Cloud computing and cars: a web services primer]]></title>
    <link>http://www.imediaconnection.com/content/20362.asp</link>
    <description><![CDATA[Keeping up with shifting technology is an uphill battle when marketing in the automotive vertical. See how web services can help you focus on promotion, rather than your infrastructure. ]]></description>
    <author><![CDATA[Bridget Townsend]]></author>
    <authorid><![CDATA[14775]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_townsend_bridget_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2008]]></date>
</item><item>
    <title><![CDATA[Online video: who is leading by example?]]></title>
    <link>http://www.imediaconnection.com/content/19989.asp</link>
    <description><![CDATA[Interstitials and avails are out, but what's taking their place? See how the video climate is changing for automotive, and how your brand can keep up. ]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[2031]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2008]]></date>
</item><item>
    <title><![CDATA[Why plain old relevance won't get you the sale]]></title>
    <link>http://www.imediaconnection.com/content/19586.asp</link>
    <description><![CDATA[Where does online hold the greatest influence over auto shoppers? A Cars.com VP explains a key factor of messaging and discusses a more measurable approach. ]]></description>
    <author><![CDATA[Dennis Galbraith]]></author>
    <authorid><![CDATA[3096]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_galbraith_dennis_70x70.jpg]]></image>
    <date><![CDATA[June 20, 2008]]></date>
</item><item>
    <title><![CDATA[Key innovations from the world of auto marketing]]></title>
    <link>http://www.imediaconnection.com/content/19405.asp</link>
    <description><![CDATA[In a tight economy, it takes ingenuity to capture the attention of in-market shoppers. See what tools the automotive industry uses to generate consumer interest and increase conversions. ]]></description>
    <author><![CDATA[Pete Batten]]></author>
    <authorid><![CDATA[4732]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_batten_pete_70x70.jpg]]></image>
    <date><![CDATA[May 30, 2008]]></date>
</item><item>
    <title><![CDATA[Inside the GM digital bombshell ]]></title>
    <link>http://www.imediaconnection.com/content/19186.asp</link>
    <description><![CDATA[GM's director of media operations, Jon Brancheau, reveals the truth about the company's digital budget allocations in a frank chat from the 2008 iMedia Driving Interactive Summit.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/70.jpg]]></image>
    <date><![CDATA[April 30, 2008]]></date>
</item><item>
    <title><![CDATA[Create an agency out of chaos ]]></title>
    <link>http://www.imediaconnection.com/content/19177.asp</link>
    <description><![CDATA[The agency structure of yesteryear is no longer effective, but what should the new model be? Experts discuss needs and challenges.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[April 30, 2008]]></date>
</item><item>
    <title><![CDATA[The key to holistic marketing]]></title>
    <link>http://www.imediaconnection.com/content/18985.asp</link>
    <description><![CDATA[Because consumers use numerous platforms in their shopping process, marketers need to find ways to effectively incorporate each into their selling strategy. Mazda provides examples.]]></description>
    <author><![CDATA[Tim Hand]]></author>
    <authorid><![CDATA[2877]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hand_tim_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2008]]></date>
</item><item>
    <title><![CDATA[Why GM gambled $1.5B on digital]]></title>
    <link>http://www.imediaconnection.com/content/18878.asp</link>
    <description><![CDATA[Over the next three years, General Motors will shift half of its advertising budget to digital. Will that be enough to get the automobile manufacturer in gear?]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2008]]></date>
</item><item>
    <title><![CDATA[Analyzing beyond the leads]]></title>
    <link>http://www.imediaconnection.com/content/18676.asp</link>
    <description><![CDATA[Want to justify marketing dollars and increase sales? Then take a closer look at how to analyze web data and integrate it into the lead generation process.]]></description>
    <author><![CDATA[Alex Hill]]></author>
    <authorid><![CDATA[10213]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hill_alex_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2008]]></date>
</item><item>
    <title><![CDATA[Powerful niches to park your ads in]]></title>
    <link>http://www.imediaconnection.com/content/18393.asp</link>
    <description><![CDATA[Take a closer look at niche marketing and you may be rewarded with a whole new group of loyal customers. Chrome Systems' GM explains how you can get started. ]]></description>
    <author><![CDATA[Peter Batten]]></author>
    <authorid><![CDATA[4732]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_batten_pete_70x70.jpg]]></image>
    <date><![CDATA[February 25, 2008]]></date>
</item><item>
    <title><![CDATA[Google's view of autos for 2008]]></title>
    <link>http://www.imediaconnection.com/content/18294.asp</link>
    <description><![CDATA[The search giant's automotive director shares strategies for localized marketing and precision targeting and predicts some key industry trends on the verge of their tipping points.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[February 21, 2008]]></date>
</item><item>
    <title><![CDATA[The antidote to search engine fatigue]]></title>
    <link>http://www.imediaconnection.com/content/17855.asp</link>
    <description><![CDATA[An Autobytel survey reveals consumers' desire for fewer, more relevant results generated by vertical search engines.]]></description>
    <author><![CDATA[Jim Riesenbach]]></author>
    <authorid><![CDATA[9166]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_riesenbach_jim_70x70.jpg]]></image>
    <date><![CDATA[January 03, 2008]]></date>
</item><item>
    <title><![CDATA[Messaging consistency: be everything to everyone]]></title>
    <link>http://www.imediaconnection.com/content/17301.asp</link>
    <description><![CDATA[KBB.com's advertising and business development director discusses the automotive model as an example for brands that need to reach enterprise-wide solutions despite multiple messaging goals. ]]></description>
    <author><![CDATA[Tim Hand]]></author>
    <authorid><![CDATA[2877]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hand_tim_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2007]]></date>
</item><item>
    <title><![CDATA[Your secret brand asset: customers]]></title>
    <link>http://www.imediaconnection.com/content/16765.asp</link>
    <description><![CDATA[A well-delivered owner's section could provide a serious competitive advantage. iPerceptions' VP of R&D reveals why you should focus on getting your current customers to do your branding work.]]></description>
    <author><![CDATA[Duff Anderson]]></author>
    <authorid><![CDATA[3825]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_duff_70x70.jpg]]></image>
    <date><![CDATA[September 28, 2007]]></date>
</item><item>
    <title><![CDATA[Why search is not the holy grail]]></title>
    <link>http://www.imediaconnection.com/content/16267.asp</link>
    <description><![CDATA[The Goodway Group�s vice president examines if it might be time for the three automotive tiers to consider a more blended search- and interruption-based online strategy.]]></description>
    <author><![CDATA[Rowan Samuel]]></author>
    <authorid><![CDATA[6736]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_samuel_rowan_70x70.JPG]]></image>
    <date><![CDATA[August 14, 2007]]></date>
</item><item>
    <title><![CDATA[A connect-the-dots plan for brand prominence]]></title>
    <link>http://www.imediaconnection.com/content/16179.asp</link>
    <description><![CDATA[iMakeNews Inc.'s automotive services group director explains some key strategies for crafting cohesive messages and integrating them across channels for maximum impact. ]]></description>
    <author><![CDATA[Brian Epro]]></author>
    <authorid><![CDATA[5713]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_epro_brian_70x70.JPG]]></image>
    <date><![CDATA[August 13, 2007]]></date>
</item><item>
    <title><![CDATA[Is there life after the 30-second spot?]]></title>
    <link>http://www.imediaconnection.com/content/16181.asp</link>
    <description><![CDATA[As we approach the next digital upfront, OEMs are looking for more efficiency from their offline media spend, and expanded reach and frequency. Vibrant Media's VP of strategic relationships explains some key adjunct strategies to reach these goals. ]]></description>
    <author><![CDATA[Gabe Greenberg]]></author>
    <authorid><![CDATA[5119]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greenberg_gabe_70x70.JPG]]></image>
    <date><![CDATA[August 13, 2007]]></date>
</item><item>
    <title><![CDATA[Tips for avoiding ad network exploitation]]></title>
    <link>http://www.imediaconnection.com/content/16182.asp</link>
    <description><![CDATA[No large brand in the world wants its ad next to an offensive video. Jumpstart Automotive Media's CEO offers insight to help marketers leverage new media while protecting brand integrity. ]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/JAM_MitchLowe_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2007]]></date>
</item><item>
    <title><![CDATA[Jay Leno, Tiki Barber tell their Cadillac stories]]></title>
    <link>http://www.imediaconnection.com/content/16183.asp</link>
    <description><![CDATA[The MyCadillacStory website provides car buffs and brand enthusiasts with a forum to share their personal stories and show why Cadillac is a brand for all ages. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_mycadillacstory_70x70.JPG]]></image>
    <date><![CDATA[August 13, 2007]]></date>
</item><item>
    <title><![CDATA[Improve conversion by incorporating presence]]></title>
    <link>http://www.imediaconnection.com/content/16091.asp</link>
    <description><![CDATA[ContactAtOnce! Founder Marc Hayes offers a case study on a new online marketing technique that improves a dealer's ability to garner and respond to consumer queries.]]></description>
    <author><![CDATA[Marc Hayes]]></author>
    <authorid><![CDATA[6474]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hayes_marc_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2007]]></date>
</item><item>
    <title><![CDATA[Steps for a vibrant visitor experience]]></title>
    <link>http://www.imediaconnection.com/content/16090.asp</link>
    <description><![CDATA[An automotive site experience should function in a straightforward and user-friendly manner that promotes substance over style. iPerceptions offers some tips to help keep your site lean and mean. ]]></description>
    <author><![CDATA[Duff Anderson]]></author>
    <authorid><![CDATA[3825]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_duff_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2007]]></date>
</item><item>
    <title><![CDATA[Duh, that's good creative!]]></title>
    <link>http://www.imediaconnection.com/content/16096.asp</link>
    <description><![CDATA[Successful advertising is fundamentally tied to and affected by the quality of the product it's designed to showcase. Jumpstart Automotive's VP of marketing highlights a best-in-show example of matching an automotive campaign to its ideal brand perception.]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[2031]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2007]]></date>
</item><item>
    <title><![CDATA[A Car That's So Fast, It Outruns Boredom]]></title>
    <link>http://www.imediaconnection.com/content/15992.asp</link>
    <description><![CDATA[For the ADD-addled Millennial market, boredom is a dangerous diagnosis. So, Ford created a new microsite that offers a cure: the 2008 Escape. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_boredomehurts_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2007]]></date>
</item><item>
    <title><![CDATA[Does Your Targeting Tactic Ignore the User?]]></title>
    <link>http://www.imediaconnection.com/content/15967.asp</link>
    <description><![CDATA[Engagement seems to be getting lost in the targeting strategy shuffle. Jumpstart Automotive Media's VP of product development explains how to capture this vital element for greater reach and ROI.]]></description>
    <author><![CDATA[Joe Kyriakoza]]></author>
    <authorid><![CDATA[1819]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/JAM_JoeKyriakoza_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2007]]></date>
</item><item>
    <title><![CDATA[Visual Enhancement for Better Online Shopping]]></title>
    <link>http://www.imediaconnection.com/content/15941.asp</link>
    <description><![CDATA[Chrome Systems' general manager outlines some new visual strategies that give consumers more opportunities to make a vehicle their own.]]></description>
    <author><![CDATA[Peter Batten]]></author>
    <authorid><![CDATA[4732]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_batten_pete_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2007]]></date>
</item><item>
    <title><![CDATA[Drive Automotive Sales Across Channels]]></title>
    <link>http://www.imediaconnection.com/content/15858.asp</link>
    <description><![CDATA[eStara's CEO makes a case for incorporating click-to-call technology into your automotive web experience to increase conversions and take greater advantage of high value leads. ]]></description>
    <author><![CDATA[John Federman]]></author>
    <authorid><![CDATA[4490]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_federman_john_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2007]]></date>
</item><item>
    <title><![CDATA[Why You Can't "Set It and Forget It" Online]]></title>
    <link>http://www.imediaconnection.com/content/15849.asp</link>
    <description><![CDATA[Goodway 2.0's president explains how online campaign management drastically differs from its offline counterpart and why forging a trail in the former doesn't obviate the skill set of the latter.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <date><![CDATA[July 23, 2007]]></date>
</item><item>
    <title><![CDATA[The Best Way to Distinguish Your Brand Message]]></title>
    <link>http://www.imediaconnection.com/content/15859.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's CEO offers his perspective on companies that are making waves when it comes to reaching auto consumers online, and those that are missing the boat.]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/JAM_MitchLowe_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2007]]></date>
</item><item>
    <title><![CDATA[The New Showroom Front Door]]></title>
    <link>http://www.imediaconnection.com/content/15766.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's marketing VP explores a technology that offers huge potential for the automotive industry to provide more in-depth, immersive user experiences.   ]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[2031]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70x70.jpg]]></image>
    <date><![CDATA[July 16, 2007]]></date>
</item><item>
    <title><![CDATA[Create Consumer Goodwill Toward Your Brand]]></title>
    <link>http://www.imediaconnection.com/content/15768.asp</link>
    <description><![CDATA[CarDomain's marketing director discusses best practices for working with publishers of online communities to best position a brand to their users. ]]></description>
    <author><![CDATA[Greg Raece]]></author>
    <authorid><![CDATA[4771]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_Raece_Greg_70x70.jpg]]></image>
    <date><![CDATA[July 16, 2007]]></date>
</item><item>
    <title><![CDATA[Little Deviants Take to the City Streets]]></title>
    <link>http://www.imediaconnection.com/content/15769.asp</link>
    <description><![CDATA[Attik's site lets users engage in a goo-laden zombie war against the "Sheeple" to demonstrate the unconventional look and feel of the Scion xD. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_littledeviants_70x70b.JPG]]></image>
    <date><![CDATA[July 16, 2007]]></date>
</item><item>
    <title><![CDATA[Automotive Speaks Out]]></title>
    <link>http://www.imediaconnection.com/content/15663.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's VP of product development addresses the key automotive concerns discussed at ThinkDigital07. ]]></description>
    <author><![CDATA[Joe Kyriakoza]]></author>
    <authorid><![CDATA[1819]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kyriakoza_Joe_70.jpg]]></image>
    <date><![CDATA[July 09, 2007]]></date>
</item><item>
    <title><![CDATA[The True Promise of Automotive Video]]></title>
    <link>http://www.imediaconnection.com/content/15665.asp</link>
    <description><![CDATA[TurnHere's CEO shows automotive marketers how to distinguish brand benefits using visual storytelling that provides consumers with ads they will actually want to watch. ]]></description>
    <author><![CDATA[Bradley J. Inman]]></author>
    <authorid><![CDATA[5368]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_inman_bradley_70x70.JPG]]></image>
    <date><![CDATA[July 09, 2007]]></date>
</item><item>
    <title><![CDATA[How Marketing Monotony Can Be Conquered]]></title>
    <link>http://www.imediaconnection.com/content/15666.asp</link>
    <description><![CDATA[Genex's Uwe Hook sends out the call for automotive entrepreneurs to provide the satisfied car consumer with a forum to share their vehicle, dealership and service experiences with the world.]]></description>
    <author><![CDATA[Uwe Hook]]></author>
    <authorid><![CDATA[3161]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hook_Uwe_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2007]]></date>
</item><item>
    <title><![CDATA[The Ultimate Tipping Point for Dealers]]></title>
    <link>http://www.imediaconnection.com/content/15601.asp</link>
    <description><![CDATA[Don't let your best marketing efforts fall victim to oversights by retail dealers. HLF Brandtailers' CEO offers tips to help dealers understand and respond to the consumer better than ever before.]]></description>
    <author><![CDATA[Cheril Hendry]]></author>
    <authorid><![CDATA[5814]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hendry_cheril_70x70.JPG]]></image>
    <date><![CDATA[July 02, 2007]]></date>
</item><item>
    <title><![CDATA[Add a Personal Touch to Automotive Marketing]]></title>
    <link>http://www.imediaconnection.com/content/15598.asp</link>
    <description><![CDATA[Liven up your consumers' experience with more online personal connections. Jumpstart Automotive Media explains. ]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[2031]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2007]]></date>
</item><item>
    <title><![CDATA[Configurator Mistakes to Avoid]]></title>
    <link>http://www.imediaconnection.com/content/15603.asp</link>
    <description><![CDATA[iPerceptions' VP of R&D outlines some top requirements for creating automotive websites that are committed to the voice of the customer. ]]></description>
    <author><![CDATA[Duff Anderson]]></author>
    <authorid><![CDATA[3825]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_duff_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2007]]></date>
</item><item>
    <title><![CDATA[A More Important In-Market Target]]></title>
    <link>http://www.imediaconnection.com/content/15507.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's VP of business development explains how the auto enthusiast can be a valuable ally on the road to increased OEM reach and influence. ]]></description>
    <author><![CDATA[Choon Choi]]></author>
    <authorid><![CDATA[3868]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_choonchoi_70x70.JPG]]></image>
    <date><![CDATA[June 25, 2007]]></date>
</item><item>
    <title><![CDATA[The New Benefits of Search for Dealers]]></title>
    <link>http://www.imediaconnection.com/content/15506.asp</link>
    <description><![CDATA[Yahoo!'s senior automotive category director promotes some of the newer, more powerful capabilities of search engine-based marketing strategies. ]]></description>
    <author><![CDATA[David Schwartz]]></author>
    <authorid><![CDATA[5789]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwartz_david_70x70.JPG]]></image>
    <date><![CDATA[June 25, 2007]]></date>
</item><item>
    <title><![CDATA[Mazda Shows Its Zoom-Zoom Online]]></title>
    <link>http://www.imediaconnection.com/content/15509.asp</link>
    <description><![CDATA[See how Mazda embraces the unique power of video in this online commercial that users can click on for more in-depth information on the CX-9. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_mazda_70x70.JPG]]></image>
    <date><![CDATA[June 25, 2007]]></date>
</item><item>
    <title><![CDATA[How the Media Pros View Analytics]]></title>
    <link>http://www.imediaconnection.com/content/15395.asp</link>
    <description><![CDATA[Nextscreen's CEO discusses three analytics trends that marketers need to embrace for optimal ROI and media management success. ]]></description>
    <author><![CDATA[Tom Martin]]></author>
    <authorid><![CDATA[5719]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_martin_tom_70x70.JPG]]></image>
    <date><![CDATA[June 18, 2007]]></date>
</item><item>
    <title><![CDATA[A Drive-Thru Lesson on Video Streaming]]></title>
    <link>http://www.imediaconnection.com/content/15397.asp</link>
    <description><![CDATA[Get the greatest benefit from streaming video by incorporating your assets across all your marketing channels. IMN's automotive services group director shows you how.  ]]></description>
    <author><![CDATA[Brian Epro]]></author>
    <authorid><![CDATA[5713]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_epro_brian_70x70.JPG]]></image>
    <date><![CDATA[June 18, 2007]]></date>
</item><item>
    <title><![CDATA[Audiences Matter, Demos Don't]]></title>
    <link>http://www.imediaconnection.com/content/15398.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's CEO explains that while demographic targeting is a guessing game, there are still ways automotive can slice and dice user data to hone in on true in-market buyers.]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/JAM_MitchLowe_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2007]]></date>
</item><item>
    <title><![CDATA[Customer Data You Can and Should Share]]></title>
    <link>http://www.imediaconnection.com/content/15261.asp</link>
    <description><![CDATA[Zag's CEO explains how shared -- and anonymous -- aggregate sales information will not only help your dealership but may also be what the industry needs to move to the next level of marketing success. ]]></description>
    <author><![CDATA[Scott Painter]]></author>
    <authorid><![CDATA[3904]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_painter_scott_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2007]]></date>
</item><item>
    <title><![CDATA[Overcome the Risks of Digital Display]]></title>
    <link>http://www.imediaconnection.com/content/15264.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's Jim Irving outlines a powerful tactic that should be at the forefront of every dealership's arsenal as it determines where to allocate marketing dollars.]]></description>
    <author><![CDATA[Jim Irving]]></author>
    <authorid><![CDATA[4503]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_irving_jim_70x70.JPG]]></image>
    <date><![CDATA[June 11, 2007]]></date>
</item><item>
    <title><![CDATA[Take the Tears out of Tier 2 Marketing]]></title>
    <link>http://www.imediaconnection.com/content/15256.asp</link>
    <description><![CDATA[Goodway 2.0's president sheds some light on common communication problems between Tier I and Tier II, along with important solutions.  ]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <date><![CDATA[June 11, 2007]]></date>
</item><item>
    <title><![CDATA[Small Site Changes That Make a Big Brand Splash]]></title>
    <link>http://www.imediaconnection.com/content/15146.asp</link>
    <description><![CDATA[iPerceptions' VP of R&D offers a case study of an automotive two-fer: a web experience that opens itself up to new, edgy markets without alienating loyal customers. ]]></description>
    <author><![CDATA[Duff Anderson]]></author>
    <authorid><![CDATA[3825]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_duff_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2007]]></date>
</item><item>
    <title><![CDATA[A Pirate's Life for Volvo]]></title>
    <link>http://www.imediaconnection.com/content/15133.asp</link>
    <description><![CDATA[Creative Showcase: In this "Pirates of the Caribbean" tie-in campaign, Volvo sinks an XC90 and drives potential treasure hunters to the dealership to gather vital clues. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_volvo_70x70.JPG]]></image>
    <date><![CDATA[June 04, 2007]]></date>
</item><item>
    <title><![CDATA[Blog Rules for Dealer Communications]]></title>
    <link>http://www.imediaconnection.com/content/15140.asp</link>
    <description><![CDATA[While e-newsletters are many dealers' marketing channel of choice, blogs can offer big benefits when it comes to connecting with your customer. CIMA Systems explains. ]]></description>
    <author><![CDATA[Gary Nixon]]></author>
    <authorid><![CDATA[3988]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nixon_gary_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2007]]></date>
</item><item>
    <title><![CDATA[The Econobox Stereotype Gets a Super Makeover]]></title>
    <link>http://www.imediaconnection.com/content/15038.asp</link>
    <description><![CDATA[Toyota Motor Sales' advertising manager outlines a critical marketing step to get out ahead of the curve and build advocacy and passion for automotive products. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[May 29, 2007]]></date>
</item><item>
    <title><![CDATA[Give Your Content Lasting Value with Word Equity]]></title>
    <link>http://www.imediaconnection.com/content/15039.asp</link>
    <description><![CDATA[In-text advertising is a powerful technique for helping your brand break through the in-market clutter, and it's not nearly as complicated as you might think. ]]></description>
    <author><![CDATA[Gabe Greenberg]]></author>
    <authorid><![CDATA[5119]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greenberg_gabe_70x70.JPG]]></image>
    <date><![CDATA[May 29, 2007]]></date>
</item><item>
    <title><![CDATA[Video's Future: See Who's Bringing It]]></title>
    <link>http://www.imediaconnection.com/content/15040.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's VP of creative development explains that there are alternatives to the 30-second spot and showcases some examples of recent video innovation for automotive. ]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[2031]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2007]]></date>
</item><item>
    <title><![CDATA[The Digital Media Mission for Tier 2]]></title>
    <link>http://www.imediaconnection.com/content/14972.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's VP of regional dealer advertising discusses how digital marketing partners can help Tier 2 to build stronger communication programs. ]]></description>
    <author><![CDATA[Aaron Nichols]]></author>
    <authorid><![CDATA[5273]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_aaron_70x70.JPG]]></image>
    <date><![CDATA[May 21, 2007]]></date>
</item><item>
    <title><![CDATA[User Trends: An Automotive Market Snapshot]]></title>
    <link>http://www.imediaconnection.com/content/14970.asp</link>
    <description><![CDATA[In its latest survey of consumers' automotive research habits, Burst Media reveals insight showing that independent websites are more valuable than OEM sites, that online ads need more innovation and more. ]]></description>
    <author><![CDATA[Chuck Moran]]></author>
    <authorid><![CDATA[3797]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_moran_chuck_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2007]]></date>
</item><item>
    <title><![CDATA[Serve the Industry, Serve Your Customers]]></title>
    <link>http://www.imediaconnection.com/content/14968.asp</link>
    <description><![CDATA[Autobytel's James Riesenbach reveals the secrets of a new program that enables more precision in matching automotive consumers with what they need, when they need it.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[May 21, 2007]]></date>
</item><item>
    <title><![CDATA[What Your Customer Feedback Really Means]]></title>
    <link>http://www.imediaconnection.com/content/14879.asp</link>
    <description><![CDATA[iPerceptions' VP of R&D discusses a new measurement strategy that lets automotive marketers acquire and act on qualitative and quantitative customer feedback simultaneously. ]]></description>
    <author><![CDATA[Duff Anderson]]></author>
    <authorid><![CDATA[3825]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_duff_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2007]]></date>
</item><item>
    <title><![CDATA[Upfront Ad Sales: R.I.P. 2007?]]></title>
    <link>http://www.imediaconnection.com/content/14880.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's CEO explains why this could be the first year that digital takes significant dollars away from the broadcast upfront. ]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2007]]></date>
</item><item>
    <title><![CDATA[The Exquisite Detail of Hyundai's Video Portal]]></title>
    <link>http://www.imediaconnection.com/content/14895.asp</link>
    <description><![CDATA[Creative Showcase: See how Hyundai's clickable video-based micro-site enables deeper exploration of the new Veracruz and provides a more compelling research experience for users.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_hyundai_70x70.JPG]]></image>
    <date><![CDATA[May 14, 2007]]></date>
</item><item>
    <title><![CDATA[5 Steps to Digital Dominance]]></title>
    <link>http://www.imediaconnection.com/content/14751.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's Rob Bollinger reveals some small considerations that can make a big impact on dealerships' digital sales strategies. ]]></description>
    <author><![CDATA[Rob Bollinger]]></author>
    <authorid><![CDATA[4832]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bollinger_rob_70x70.JPG]]></image>
    <date><![CDATA[May 07, 2007]]></date>
</item><item>
    <title><![CDATA[Is the Funnel Clouding Our Online Vision? ]]></title>
    <link>http://www.imediaconnection.com/content/14696.asp</link>
    <description><![CDATA[Driving Interactive Summit panelists from Ford, GM Planworks and KBB debate Tier-2 messaging, the role of virtual campaigns and how to eliminate funnel vision from the marketing equation.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[EVENT COVERAGE]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[May 07, 2007]]></date>
</item><item>
    <title><![CDATA[Where Do Brand, Dealer and Education Meet? ]]></title>
    <link>http://www.imediaconnection.com/content/14741.asp</link>
    <description><![CDATA[Publishing Dynamics' VP explains how branded desktop applications create a one-stop center for a comprehensive automotive shopping experience. ]]></description>
    <author><![CDATA[Michael Leis]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_leis_michael_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2007]]></date>
</item><item>
    <title><![CDATA[A More Progressive Video Strategy]]></title>
    <link>http://www.imediaconnection.com/content/14740.asp</link>
    <description><![CDATA[Enlighten's creative director looks at what's hot with video ads and why you should make sure online video is in your current and future programs.  ]]></description>
    <author><![CDATA[David Rossiter]]></author>
    <authorid><![CDATA[5437]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rositer_david_70x70.JPG]]></image>
    <date><![CDATA[May 07, 2007]]></date>
</item><item>
    <title><![CDATA[Transparent Messaging, Stealthy Executions]]></title>
    <link>http://www.imediaconnection.com/content/14672.asp</link>
    <description><![CDATA[Cars.com's VP of operations outlines a strategy that lets OEMs market competitive vehicles aggressively without compromising their brand images.]]></description>
    <author><![CDATA[Dennis Galbraith]]></author>
    <authorid><![CDATA[3096]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_galbraith_dennis_70x70.JPG]]></image>
    <date><![CDATA[April 30, 2007]]></date>
</item><item>
    <title><![CDATA[Change, Growth and Business as Usual]]></title>
    <link>http://www.imediaconnection.com/content/14675.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's CEO discusses the impact its recent acquisiton will have on advertisers and the automotive industry at large. ]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2007]]></date>
</item><item>
    <title><![CDATA[Toyota's Online Truck Stop]]></title>
    <link>http://www.imediaconnection.com/content/14677.asp</link>
    <description><![CDATA[Creative Showcase: See how Saatchi &amp; Saatchi LA's Tundra Experience targets a busy, no-fuss demographic with rich, authentic demonstrations of trucking life. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_toyota_tundra_70x70.JPG]]></image>
    <date><![CDATA[April 30, 2007]]></date>
</item><item>
    <title><![CDATA[The Hot Topics Driving Interactive for Autos]]></title>
    <link>http://www.imediaconnection.com/content/14585.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's VP of product development recaps the big concerns auto marketers expressed during last week's Driving Interactive Summit.]]></description>
    <author><![CDATA[Joe Kyriakoza]]></author>
    <authorid><![CDATA[1819]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kyriakoza_Joe_70.jpg]]></image>
    <date><![CDATA[April 23, 2007]]></date>
</item><item>
    <title><![CDATA[Why and Where to Find Women Online]]></title>
    <link>http://www.imediaconnection.com/content/14582.asp</link>
    <description><![CDATA[Charisma! Communications offers tips for embracing the power of female autos shoppers online. ]]></description>
    <author><![CDATA[Laurie Halter]]></author>
    <authorid><![CDATA[4218]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_halter_laurie_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2007]]></date>
</item><item>
    <title><![CDATA[Online Priority: Dealership, Brand or Price?]]></title>
    <link>http://www.imediaconnection.com/content/14580.asp</link>
    <description><![CDATA[Zag's CEO discusses how dealers can adapt their online presence to keep up with the ever-changing media landscape.]]></description>
    <author><![CDATA[Scott Painter]]></author>
    <authorid><![CDATA[3904]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_painter_scott_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2007]]></date>
</item><item>
    <title><![CDATA[A Niche Market Worth the Extra Effort]]></title>
    <link>http://www.imediaconnection.com/content/14471.asp</link>
    <description><![CDATA[CarDomain's director of marketing analyzes the value of aftermarket car enthusiasts and offers tips to tailor your marketing efforts to capture their influence. ]]></description>
    <author><![CDATA[Greg Raece]]></author>
    <authorid><![CDATA[4771]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/DI_Raece_Greg_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
</item><item>
    <title><![CDATA[Bridge the Advertiser vs. Publisher Gap]]></title>
    <link>http://www.imediaconnection.com/content/14476.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's strategy director examines why some in-market opportunities are being overlooked. ]]></description>
    <author><![CDATA[Choon Choi]]></author>
    <authorid><![CDATA[3868]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_choi_choon_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
</item><item>
    <title><![CDATA[Give Local Campaigns a Global Reach]]></title>
    <link>http://www.imediaconnection.com/content/14475.asp</link>
    <description><![CDATA[Servassist Online's founder shows how a Google tool can increase the sum of your parts and services department and gives other tips for expanding your definition of local marketing efforts. ]]></description>
    <author><![CDATA[Grant W. Repsher]]></author>
    <authorid><![CDATA[4982]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_repsher_grant_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
</item><item>
    <title><![CDATA[Evolve the Enterprise Marketing Process]]></title>
    <link>http://www.imediaconnection.com/content/14369.asp</link>
    <description><![CDATA[Kelley Blue Book explains how the real value chain for consumers is relevant, coordinated content throughout the channel.]]></description>
    <author><![CDATA[Leo Drew]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_drew_leo_70x70.JPG]]></image>
    <date><![CDATA[April 09, 2007]]></date>
</item><item>
    <title><![CDATA[Spark Interest with Custom Video Portals]]></title>
    <link>http://www.imediaconnection.com/content/14372.asp</link>
    <description><![CDATA[Jumpstart Automotive's VP of sales & creative development offers a case study on a video campaign built to engage consumers and draw them into a deeper brand relationship. ]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[2031]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70.jpg]]></image>
    <date><![CDATA[April 09, 2007]]></date>
</item><item>
    <title><![CDATA[Can Buzz Truly Build a Brand?]]></title>
    <link>http://www.imediaconnection.com/content/14368.asp</link>
    <description><![CDATA[The Nielsen BuzzMetrics VP offers insight into measuring the value of buzz in a campaign and engaging the users who are spreading your word. ]]></description>
    <author><![CDATA[Bill Stephenson]]></author>
    <authorid><![CDATA[4280]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_stephenson_bill_70x70.JPG]]></image>
    <date><![CDATA[April 09, 2007]]></date>
</item><item>
    <title><![CDATA[Scion's Sticky Wasteland]]></title>
    <link>http://www.imediaconnection.com/content/14255.asp</link>
    <description><![CDATA[Creative Showcase: Attik's "want2bsquare" site puts users in a surreal world where immersive Scion-related activities can earn them real swag.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_scionbox_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2007]]></date>
</item><item>
    <title><![CDATA[Benefit from Ad Spend Shifts]]></title>
    <link>http://www.imediaconnection.com/content/14252.asp</link>
    <description><![CDATA[Chrome Systems' GM outlines how marketers can make smart choices when creating and placing campaigns in the new media marketplace. ]]></description>
    <author><![CDATA[Peter Batten]]></author>
    <authorid><![CDATA[4732]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/DI_batten_pete_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2007]]></date>
</item><item>
    <title><![CDATA[The Hows of Handling Your Media]]></title>
    <link>http://www.imediaconnection.com/content/14254.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's VP of strategic media development discusses dealer strategies for media planning, from in-house management to outsourcing options.  ]]></description>
    <author><![CDATA[Jim Irving]]></author>
    <authorid><![CDATA[4503]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_irving_jim_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2007]]></date>
</item><item>
    <title><![CDATA[Keep the Spark Alive for Customers]]></title>
    <link>http://www.imediaconnection.com/content/14138.asp</link>
    <description><![CDATA[Genex's director of interactive marketing strategy offers 10 tips for creating customer relationships that last well past the initial purchase process. ]]></description>
    <author><![CDATA[Uwe Hook]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hook_Uwe_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2007]]></date>
</item><item>
    <title><![CDATA[Clear the Ad Inventory Congestion]]></title>
    <link>http://www.imediaconnection.com/content/14139.asp</link>
    <description><![CDATA[Advertising.com's VP of the Midwest region outlines the value of ad networks and offers tips to ensure targetable and scalable partnerships.]]></description>
    <author><![CDATA[Jon Alsop]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_alsop_jon_70x70V2.jpg]]></image>
    <date><![CDATA[March 26, 2007]]></date>
</item><item>
    <title><![CDATA[Interactive Budget: What's the Hold-Up?]]></title>
    <link>http://www.imediaconnection.com/content/14136.asp</link>
    <description><![CDATA[Not spending enough online? Jumpstart Automotive Media's SVP of local digital media strategy explains why dealerships shouldn't let these three obstacles stop them.]]></description>
    <author><![CDATA[Rob Bollinger]]></author>
    <authorid><![CDATA[4832]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_bollinger_rob_70x70.JPG]]></image>
    <date><![CDATA[March 26, 2007]]></date>
</item><item>
    <title><![CDATA[How Dealers Can Deal with Online]]></title>
    <link>http://www.imediaconnection.com/content/14043.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's CEO outlines an option to help dealerships keep up with the changing face of new-media marketing while remaining focused on their core business. ]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2007]]></date>
</item><item>
    <title><![CDATA[Drive Consistent Customer Loyalty]]></title>
    <link>http://www.imediaconnection.com/content/14040.asp</link>
    <description><![CDATA[iMakeNews talks about a platform for creating an ongoing, low pressure dialogue with customers and prospects that returns valuable information to the dealers every month.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[March 19, 2007]]></date>
</item><item>
    <title><![CDATA[Put Luxury in Desktop Accessibility]]></title>
    <link>http://www.imediaconnection.com/content/14044.asp</link>
    <description><![CDATA[Niche automotive markets respond to different online styles. Publishing Dynamics' VP outlines a strategy to connect with consumers' varied interests on their terms. ]]></description>
    <author><![CDATA[Michael Leis]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/ES_leis_michael_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2007]]></date>
</item><item>
    <title><![CDATA[How the Internet Collapsed the Funnel]]></title>
    <link>http://www.imediaconnection.com/content/13967.asp</link>
    <description><![CDATA[Kelley Blue Book's VP of advertising and business development reveals how precision online messaging can simultaneously build awareness and brand consideration at all points in the automotive purchase process. ]]></description>
    <author><![CDATA[Robin Cooper]]></author>
    <authorid><![CDATA[3542]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cooper_Robin_70.jpg]]></image>
    <date><![CDATA[March 12, 2007]]></date>
</item><item>
    <title><![CDATA[The Missing Link for Dealers Online]]></title>
    <link>http://www.imediaconnection.com/content/13964.asp</link>
    <description><![CDATA[Servassist Online's founder shows how dealers can gain a competitive edge by moving the service department to the forefront of online efforts.]]></description>
    <author><![CDATA[Grant W. Repsher]]></author>
    <authorid><![CDATA[4982]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_repsher_grant_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2007]]></date>
</item><item>
    <title><![CDATA[Turn Lukewarm Leads into Loyal Customers]]></title>
    <link>http://www.imediaconnection.com/content/13965.asp</link>
    <description><![CDATA[Zag Inc.'s CEO shows dealers how to use patience, consistency and some common sense to turn up the heat on those lukewarm online leads. ]]></description>
    <author><![CDATA[Scott Painter]]></author>
    <authorid><![CDATA[3904]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_painter_scott_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2007]]></date>
</item><item>
    <title><![CDATA[The Perfect Conquesting Opportunity]]></title>
    <link>http://www.imediaconnection.com/content/13966.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's director of strategy & business development explains that all OEMs should purchase third-party new car leads because "a great offense is the best defense."]]></description>
    <author><![CDATA[Choon Choi]]></author>
    <authorid><![CDATA[3868]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_choi_choon_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2007]]></date>
</item><item>
    <title><![CDATA[Google's Tips for Always-On Campaigns ]]></title>
    <link>http://www.imediaconnection.com/content/13873.asp</link>
    <description><![CDATA[Google's automotive vertical market director offers tips for creating relevant consumer touchpoints that match brands and targets, regardless of time, place or medium. ]]></description>
    <author><![CDATA[Bonita Stewart]]></author>
    <authorid><![CDATA[3067]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_stewart_bonita_70x70.JPG]]></image>
    <date><![CDATA[March 05, 2007]]></date>
</item><item>
    <title><![CDATA[The Internet is Shrinking for Dealers]]></title>
    <link>http://www.imediaconnection.com/content/13881.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's VP of strategic media development describes two significant opportunities for how dealers can use the internet to find in-market auto consumers on a local scale. ]]></description>
    <author><![CDATA[Jim Irving]]></author>
    <authorid><![CDATA[4503]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_irving_jim_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2007]]></date>
</item><item>
    <title><![CDATA[Focus Groups Get a Second Life]]></title>
    <link>http://www.imediaconnection.com/content/13875.asp</link>
    <description><![CDATA[Morpheus Media's director of creative and emerging strategy explores the value proposition inherent in virtual worlds for gaining relevant -- and more accurate -- consumer insight. ]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[March 05, 2007]]></date>
</item><item>
    <title><![CDATA[MINI's Hammer & Coop]]></title>
    <link>http://www.imediaconnection.com/content/13882.asp</link>
    <description><![CDATA[Creative Showcase: The MINI brand gets some action in a funny and fast-paced new web film series, Hammer &amp; Coop, by creative agency Butler, Shine, Stern and Partners.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_070227_hammer_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2007]]></date>
</item><item>
    <title><![CDATA[Hear Customer Voices Loud and Clear]]></title>
    <link>http://www.imediaconnection.com/content/13810.asp</link>
    <description><![CDATA[iPerception's VP of research and development discusses the relationship and influence between customer opinion and direct feedback, and how to use these vital resources for tracking buzz.  ]]></description>
    <author><![CDATA[Duff Anderson]]></author>
    <authorid><![CDATA[3825]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_duff_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2007]]></date>
</item><item>
    <title><![CDATA[Why Online is Still a Growth Medium]]></title>
    <link>http://www.imediaconnection.com/content/13809.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's CEO explains why online's budget share will continue to rise, even in the face of overall auto marketing cuts. ]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2007]]></date>
</item><item>
    <title><![CDATA[What's Your Site's Personality Type?]]></title>
    <link>http://www.imediaconnection.com/content/13803.asp</link>
    <description><![CDATA[Enlighten's CEO explores the use of personas and shows how to build one that helps your brand site better reflect the nature and needs of your target consumers. ]]></description>
    <author><![CDATA[Steve Glauberman]]></author>
    <authorid><![CDATA[3204]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_glauberman_steve_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2007]]></date>
</item><item>
    <title><![CDATA[How Original Video Will Work]]></title>
    <link>http://www.imediaconnection.com/content/13703.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's VP of creative development gives his perspective on what's ahead for automotive video in 2007, and how marketers can get the most out of it. ]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[2031]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70.jpg]]></image>
    <date><![CDATA[February 19, 2007]]></date>
</item><item>
    <title><![CDATA[Let Consumers Be Creative Ambassadors]]></title>
    <link>http://www.imediaconnection.com/content/13701.asp</link>
    <description><![CDATA[Saatchi & Saatchi LA's interactive creative director talks about Toyota's emotionally charged Hybrid Synergy Drive site, and coming to terms with forming a community connection that thrives with or without brand involvement.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[February 19, 2007]]></date>
</item><item>
    <title><![CDATA[How Authentic is Your Brand Experience?]]></title>
    <link>http://www.imediaconnection.com/content/13704.asp</link>
    <description><![CDATA[Genex's director of interactive marketing strategy looks at the need for genuine human experience in user-generated campaigns, and shows marketers how they can better tap into this need in their campaigns.  ]]></description>
    <author><![CDATA[Uwe Hook]]></author>
    <authorid><![CDATA[3161]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hook_Uwe_70x70.JPG]]></image>
    <date><![CDATA[February 19, 2007]]></date>
</item><item>
    <title><![CDATA[Marketing from the Dealership to the Desktop]]></title>
    <link>http://www.imediaconnection.com/content/13702.asp</link>
    <description><![CDATA[Publishing Dynamics' VP explores the value of branded desktop applications for conveniently communicating the competitive benefits of an automotive business-- and for eliminating the influence of your competition while doing so. ]]></description>
    <author><![CDATA[Michael Leis]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/ES_leis_michael_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2007]]></date>
</item><item>
    <title><![CDATA[How Consumers Ponder the Feature Factor]]></title>
    <link>http://www.imediaconnection.com/content/13468.asp</link>
    <description><![CDATA[Kelley Blue Book's VP of marketing research looks to the power of consumer surveys for identifying opportunistic subgroups, forming the basis of niche campaigns or determining a make's relative market standing.]]></description>
    <author><![CDATA[Rick Wainschel]]></author>
    <authorid><![CDATA[3130]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wainschel_Rick_70.jpg]]></image>
    <date><![CDATA[February 12, 2007]]></date>
</item><item>
    <title><![CDATA[Dealers' Choices for a  Local Advantage]]></title>
    <link>http://www.imediaconnection.com/content/13588.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's SVP of local digital media strategy surveys the landscape of online tactics for giving local dealerships a marketing edge, and offers recommendations for more efficient targeting. ]]></description>
    <author><![CDATA[Rob Bollinger]]></author>
    <authorid><![CDATA[4832]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_bollinger_rob_70x70.JPG]]></image>
    <date><![CDATA[February 12, 2007]]></date>
</item><item>
    <title><![CDATA[Add Consumer Expertise to Your Arsenal]]></title>
    <link>http://www.imediaconnection.com/content/13582.asp</link>
    <description><![CDATA[Yahoo!'s automotive category director looks at consumer research trends, and how to weave social media into your marketing campaign to tap into the power of brand advocates.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[February 12, 2007]]></date>
</item><item>
    <title><![CDATA[Tracking the Infiniti Experience]]></title>
    <link>http://www.imediaconnection.com/content/13584.asp</link>
    <description><![CDATA[Creative Showcase: An expandable in-unit advergame from TEQUILA\ and EyeWonder gives users a chance to experience the thrill of driving the Infiniti M while learning about the features that give it an edge over the competition.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/CS_infinititrack_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2007]]></date>
</item><item>
    <title><![CDATA[RSS: Really Simple, Really Strategic]]></title>
    <link>http://www.imediaconnection.com/content/13467.asp</link>
    <description><![CDATA[Automotive is one of the fastest industries to adopt the use of RSS content. Pheedo's marketing VP explains how this technology is opening up a whole new avenue for building loyalty and delivering content-based advertising. ]]></description>
    <author><![CDATA[Bill Flitter]]></author>
    <authorid><![CDATA[4751]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_flitter_bill_70x70.JPG]]></image>
    <date><![CDATA[February 05, 2007]]></date>
</item><item>
    <title><![CDATA[Register Now for Driving Interactive '07]]></title>
    <link>http://www.imediaconnection.com/content/13498.asp</link>
    <description><![CDATA[Don't miss out on these exclusive events serving automotive marketers in the industry hubs of southern California and Detroit. ]]></description>
    <author><![CDATA[Kurt Indvik]]></author>
    <authorid><![CDATA[3457]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_indvik_kurt_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2007]]></date>
</item><item>
    <title><![CDATA[Reaching the Underserved Female Majority]]></title>
    <link>http://www.imediaconnection.com/content/13466.asp</link>
    <description><![CDATA[AskPatty.com's president urges marketers to rethink their strategies for reaching the powerful female auto consumer market, and offers tips to gain their trust and, in turn, their business.]]></description>
    <author><![CDATA[Jody DeVere]]></author>
    <authorid><![CDATA[4775]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_devere_jody_70x70.JPG]]></image>
    <date><![CDATA[February 05, 2007]]></date>
</item><item>
    <title><![CDATA[A Meeting of Automotive Minds]]></title>
    <link>http://www.imediaconnection.com/content/13502.asp</link>
    <description><![CDATA[Jumpstart Automotive Media reports from Las Vegas to present highlights from the JD Power Automotive Roundtable. ]]></description>
    <author><![CDATA[Jason Scoggins]]></author>
    <authorid><![CDATA[4244]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_scoggins_jason_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2007]]></date>
</item><item>
    <title><![CDATA[SEO and the Social Networking Effect]]></title>
    <link>http://www.imediaconnection.com/content/13370.asp</link>
    <description><![CDATA[CarDomain's director of marketing answers the question of how marketers in the auto space can use social networking sites to their SEO advantage.]]></description>
    <author><![CDATA[Greg Raece]]></author>
    <authorid><![CDATA[4771]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/DI_Raece_Greg_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2007]]></date>
</item><item>
    <title><![CDATA[Who Will Win in Digital for Autos?]]></title>
    <link>http://www.imediaconnection.com/content/13371.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's CEO reviews big industry changes -- and the players estimated to come out ahead as a result -- as discussed at the company's recent automotive digital media conference in the Big Easy.]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2007]]></date>
</item><item>
    <title><![CDATA[Get to Know the Hybrid Fan]]></title>
    <link>http://www.imediaconnection.com/content/13372.asp</link>
    <description><![CDATA[Creative Showcase: Saatchi &amp; Saatchi shows the promise of more energy efficient automobiles with a Toyota minisite that demonstrates the good reasons its community has for going hybrid. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_toyotahybrid_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2007]]></date>
</item><item>
    <title><![CDATA[Consumer Influence: Measure for Measure]]></title>
    <link>http://www.imediaconnection.com/content/13297.asp</link>
    <description><![CDATA[Compete illustrates the first steps in measuring the impact of consumer generated media, and provides a framework to help auto marketers evaluate the influence of this growing industry trend.]]></description>
    <author><![CDATA[Cynthia Stephens]]></author>
    <authorid><![CDATA[4733]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_stephens_cynthia_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2007]]></date>
</item><item>
    <title><![CDATA[Capture the Attention of Generation Y]]></title>
    <link>http://www.imediaconnection.com/content/13293.asp</link>
    <description><![CDATA[Chrome Systems' GM shares his list of website must-haves for reaching the Generation Y consumer-- and tapping into their increasing vehicle buying power. ]]></description>
    <author><![CDATA[Peter Batten]]></author>
    <authorid><![CDATA[4732]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/DI_batten_pete_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2007]]></date>
</item><item>
    <title><![CDATA[What In-Market Consumers Are Thinking]]></title>
    <link>http://www.imediaconnection.com/content/13313.asp</link>
    <description><![CDATA[The latest Burst Media data indicates who is using the internet before making an automotive purchase, what they're researching while online and where online video and creative fit into the mix. ]]></description>
    <author><![CDATA[Chuck Moran]]></author>
    <authorid><![CDATA[3797]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_moran_chuck_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2007]]></date>
</item><item>
    <title><![CDATA[How Smart Ads = Smarter Advertising]]></title>
    <link>http://www.imediaconnection.com/content/13179.asp</link>
    <description><![CDATA[Autobytel's VP of ad sales explores a new targeting strategy that uses behavioral creative to anticipate consumers' attitudes and needs.]]></description>
    <author><![CDATA[Brian Hafer]]></author>
    <authorid><![CDATA[4652]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_hafer_brian_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2007]]></date>
</item><item>
    <title><![CDATA[Nissan Encourages an Auto Attack]]></title>
    <link>http://www.imediaconnection.com/content/13183.asp</link>
    <description><![CDATA[Creative Showcase: Duke and Eyeblaster subject the Nissan QashQai to a variety of urban dangers. See why our panelists found this campaign to be an addictive tactic that drives further exploration.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_011507_nissanweapon_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2007]]></date>
</item><item>
    <title><![CDATA[Putting Digital Media in Its Place]]></title>
    <link>http://www.imediaconnection.com/content/13182.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's product development VP points out three major developments that are shaping how autos will be marketed this year.]]></description>
    <author><![CDATA[Joe Kyriakoza]]></author>
    <authorid><![CDATA[1819]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kyriakoza_Joe_70.jpg]]></image>
    <date><![CDATA[January 15, 2007]]></date>
</item><item>
    <title><![CDATA[A 5-Point Plan for Autos Growth]]></title>
    <link>http://www.imediaconnection.com/content/13108.asp</link>
    <description><![CDATA[Charisma! Communications' president examines the top automotive marketing trends that you'll need to know to keep up with your competitors in 2007. ]]></description>
    <author><![CDATA[Laurie Halter]]></author>
    <authorid><![CDATA[4218]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_halter_laurie_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2007]]></date>
</item><item>
    <title><![CDATA[Survive and Thrive in a New Media World]]></title>
    <link>http://www.imediaconnection.com/content/13107.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's CEO shares tips to help automotive advertisers find media partners that are more consultative, knowledgeable and in tune with relevant market intelligence.]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2007]]></date>
</item><item>
    <title><![CDATA[The Best in Dealer Search for 2007]]></title>
    <link>http://www.imediaconnection.com/content/13101.asp</link>
    <description><![CDATA[Auto Dealer Traffic's CEO wades through the choices to explore what dealers and OEMs need to look for when selecting a search provider. ]]></description>
    <author><![CDATA[Todd Swickard]]></author>
    <authorid><![CDATA[4628]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_swickard_todd_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2007]]></date>
</item><item>
    <title><![CDATA[Elevating a Brand Experience via Microsite]]></title>
    <link>http://www.imediaconnection.com/content/13053.asp</link>
    <description><![CDATA[Creative Showcase: Land Rover invites you to "Elevate Your Perspective" with its microsite campaign that offers multiple views, convenient shopping tools and opportunities to virtually explore some unique features of Range Rover vehicles.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_061228_rr_70.jpg]]></image>
    <date><![CDATA[January 03, 2007]]></date>
</item><item>
    <title><![CDATA[Inventory Management, In Advance]]></title>
    <link>http://www.imediaconnection.com/content/13050.asp</link>
    <description><![CDATA[Jumpstart Automotive Media outlines a plan for streamlining the complex and struggling in-market upfront process, and lists ways that agencies, publishers and OEMs can all benefit from this sea change.]]></description>
    <author><![CDATA[Jason Scoggins]]></author>
    <authorid><![CDATA[4244]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_scoggins_jason_70x70.jpg]]></image>
    <date><![CDATA[January 03, 2007]]></date>
</item><item>
    <title><![CDATA[Bringing the Showroom to Consumers]]></title>
    <link>http://www.imediaconnection.com/content/13049.asp</link>
    <description><![CDATA[Zag's CEO points out the internet's overlooked potential to transform a dealer's website into an extension of the showroom, offering accurate data on available inventory in rich detail.]]></description>
    <author><![CDATA[Scott Painter]]></author>
    <authorid><![CDATA[3904]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_painter_scott_70x70.jpg]]></image>
    <date><![CDATA[January 03, 2007]]></date>
</item><item>
    <title><![CDATA[Nissan and Yahoo! Get in Tune with Branding]]></title>
    <link>http://www.imediaconnection.com/content/12829.asp</link>
    <description><![CDATA[Nissan USA's Steve Kerho discusses the value of music for reaching new audiences, how community adds to engagement and the key criteria for evaluating media opportunities. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/logo_nissan_70x70.gif]]></image>
    <date><![CDATA[December 18, 2006]]></date>
</item><item>
    <title><![CDATA[Quickie Dealer Site Traffic Boosters]]></title>
    <link>http://www.imediaconnection.com/content/12826.asp</link>
    <description><![CDATA[KainAutomotive.com's president explains that not all dealer site traffic needs to be complicated, and provides tips on how to drive local traffic that will convert at the highest rates.]]></description>
    <author><![CDATA[David Kain]]></author>
    <authorid><![CDATA[3007]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_kain_david_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2006]]></date>
</item><item>
    <title><![CDATA[Digital Strategies That Go Beyond Leads]]></title>
    <link>http://www.imediaconnection.com/content/12827.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's Jim Irving talks about understanding how autos consumers use media, how shifting trends affect ad strategy and why the coolest digital innovations might not work for you.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[December 18, 2006]]></date>
</item><item>
    <title><![CDATA[An Open Frontier in the Upper Funnel]]></title>
    <link>http://www.imediaconnection.com/content/12739.asp</link>
    <description><![CDATA[The research director of CarDomain InsideTrack shares tips on using lifestyle sites to find audiences who will be receptive to your efforts to establish a brand, experiment and be creative. ]]></description>
    <author><![CDATA[Rob Einaudi]]></author>
    <authorid><![CDATA[4278]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_einaudi_rob_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2006]]></date>
</item><item>
    <title><![CDATA[Ford Creates "Warriors in Pink"]]></title>
    <link>http://www.imediaconnection.com/content/12751.asp</link>
    <description><![CDATA[In this Creative Showcase, Ford creates awareness about breast cancer with a participative, Flash-based virtual quilt campaign that lets users show their support for the cause.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_warriorsinpink_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2006]]></date>
</item><item>
    <title><![CDATA[Inform Consumers, Strengthen Sales]]></title>
    <link>http://www.imediaconnection.com/content/12775.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's CEO explains how a knowledgeable, internet-savvy consumer makes the dealer's job easier-- and helps foster a better brand experience overall. ]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2006]]></date>
</item><item>
    <title><![CDATA[Buick Enclave Viral Video: Real or Fake? ]]></title>
    <link>http://www.imediaconnection.com/content/12636.asp</link>
    <description><![CDATA[Driving Interactive readers and contributors put in their two cents about the recent Buick YouTube video, whether it used deceptive marketing practices and whether or not this really matters to the consumer.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[December 04, 2006]]></date>
</item><item>
    <title><![CDATA[Anatomy of a 360-Degree Marketing Approach]]></title>
    <link>http://www.imediaconnection.com/content/12601.asp</link>
    <description><![CDATA[Organic's Chrysler engagement management leader chats about creating immersive consumer experiences, online awareness techniques and the evolution of cross-channel marketing. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/logo_chrysler_70x70.gif]]></image>
    <date><![CDATA[December 04, 2006]]></date>
</item><item>
    <title><![CDATA[Develop Customer Relationships That Last]]></title>
    <link>http://www.imediaconnection.com/content/12600.asp</link>
    <description><![CDATA[Nielsen BuzzMetrics' VP/auto industry practice leader reveals the pressing need for autos to inject a measure of consumer affairs to drive satisfaction and loyalty, and explains how. ]]></description>
    <author><![CDATA[Bill Stephenson]]></author>
    <authorid><![CDATA[4280]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_stephenson_bill_70x70.JPG]]></image>
    <date><![CDATA[December 04, 2006]]></date>
</item><item>
    <title><![CDATA[How to Fight Creative Complacency]]></title>
    <link>http://www.imediaconnection.com/content/12627.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's chief partnership officer shows how automotive can drive stronger third-party partnerships through a plan of transparency, innovation and creative development. ]]></description>
    <author><![CDATA[Jason Scoggins]]></author>
    <authorid><![CDATA[4244]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_scoggins_jason_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2006]]></date>
</item><item>
    <title><![CDATA[Helping RDAs Spend Less and Earn More]]></title>
    <link>http://www.imediaconnection.com/content/12552.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's CEO explains the role behavioral targeting should play in key lower funnel messaging and sales strategies. ]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[November 27, 2006]]></date>
</item><item>
    <title><![CDATA[How Google Base Replaces Autos Classifieds]]></title>
    <link>http://www.imediaconnection.com/content/12548.asp</link>
    <description><![CDATA[Dealer.com's CTO urges auto dealers to take advantage of free advertising with a new way to post their inventory and garner local, qualified leads.  ]]></description>
    <author><![CDATA[Rick Gibbs]]></author>
    <authorid><![CDATA[4452]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_gibbs_rich_70x70.jpg]]></image>
    <date><![CDATA[November 27, 2006]]></date>
</item><item>
    <title><![CDATA[Amanda and Her Escape Across the U.S.]]></title>
    <link>http://www.imediaconnection.com/content/12561.asp</link>
    <description><![CDATA[Creative Showcase: Former Rocketboom-er Amanda Congdon's video travelblog shares tales from the road as she journeys across the country in a Ford Escape Hybrid. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_061106_amandaCongdon_70x70.jpg]]></image>
    <date><![CDATA[November 27, 2006]]></date>
</item><item>
    <title><![CDATA[Add More Choice to the Consumer Voice]]></title>
    <link>http://www.imediaconnection.com/content/12472.asp</link>
    <description><![CDATA[Kelley Blue Book's EVP challenges both sites and advertisers to think about what "the consumer is in control" really means to the web publishing model.]]></description>
    <author><![CDATA[Stephen Henson]]></author>
    <authorid><![CDATA[4533]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_henson_stephen_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2006]]></date>
</item><item>
    <title><![CDATA[Build a Stronger Agency/Publisher Team]]></title>
    <link>http://www.imediaconnection.com/content/12485.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's VP of product development explains why increased collaboration and communication on performance metrics can help ensure the success of campaigns-- and overall business partnerships. ]]></description>
    <author><![CDATA[Joe Kyriakoza]]></author>
    <authorid><![CDATA[1819]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kyriakoza_Joe_70.jpg]]></image>
    <date><![CDATA[November 20, 2006]]></date>
</item><item>
    <title><![CDATA[Gear Up for the Next Media Revolution]]></title>
    <link>http://www.imediaconnection.com/content/12473.asp</link>
    <description><![CDATA[We may have heard this ringtone before, but Genex's director of interactive marketing strategy explains why mobile really will be the next frontier of emerging media.]]></description>
    <author><![CDATA[Uwe Hook]]></author>
    <authorid><![CDATA[3161]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hook_Uwe_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2006]]></date>
</item><item>
    <title><![CDATA[Google & Autos: Life Beyond Search]]></title>
    <link>http://www.imediaconnection.com/content/12343.asp</link>
    <description><![CDATA[Google's automotive vertical director, Bonita Stewart, talks about geo-targeting campaigns, expanding the power of search and where video fits into the automotive equation. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[November 13, 2006]]></date>
</item><item>
    <title><![CDATA[Seven Days in a Sentra]]></title>
    <link>http://www.imediaconnection.com/content/12350.asp</link>
    <description><![CDATA[Creative Showcase: TEQUILA\ creates some in-banner fun to promote the cool, hip features that made Marc Horowitz's seven-day stay in his Nissan Sentra bearable- and blogable. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_061113_sentra_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2006]]></date>
</item><item>
    <title><![CDATA[Capture Spending Outside the Available Inventory]]></title>
    <link>http://www.imediaconnection.com/content/12348.asp</link>
    <description><![CDATA[As automotive inventory fills up, you run the risk of turning ad dollars away. Advertising.com's James Smith presents an elegant way to ease the supply/demand conflict within the online automotive world.]]></description>
    <author><![CDATA[James Smith]]></author>
    <authorid><![CDATA[4513]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_smith_james_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2006]]></date>
</item><item>
    <title><![CDATA[4 Reasons to Centralize Dealer Group Marketing]]></title>
    <link>http://www.imediaconnection.com/content/12370.asp</link>
    <description><![CDATA[Jumpstart Automotive Media promotes centralization for its ability to provide efficiencies in media, resources, data analysis and client service.]]></description>
    <author><![CDATA[Jim Irving]]></author>
    <authorid><![CDATA[4503]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_irving_jim_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2006]]></date>
</item><item>
    <title><![CDATA[Redefining Digital Ad Space for Autos]]></title>
    <link>http://www.imediaconnection.com/content/12249.asp</link>
    <description><![CDATA[Winding Road's Bob Weber talks about how to tap into the valuable autos enthusiast market, and outlines why it's the right time to target them by integrating the strengths of print and online.  ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[November 06, 2006]]></date>
</item><item>
    <title><![CDATA[How to Indicate the Active Auto Shopper]]></title>
    <link>http://www.imediaconnection.com/content/12312.asp</link>
    <description><![CDATA[Jumpstart Automotive's director of strategy development demonstrates how behavioral targeting can produce two new revenue sources for publishers. ]]></description>
    <author><![CDATA[Choon Choi]]></author>
    <authorid><![CDATA[3868]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_choi_choon_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2006]]></date>
</item><item>
    <title><![CDATA[Meet Customer Expectations with Video]]></title>
    <link>http://www.imediaconnection.com/content/12248.asp</link>
    <description><![CDATA[SiSTeR Technologies' director of business development provides tips for tying broadband video more closely into the shopping experience.]]></description>
    <author><![CDATA[Tomer Alpert]]></author>
    <authorid><![CDATA[3543]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_alpert_tomer_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2006]]></date>
</item><item>
    <title><![CDATA[How to Sell Cars to Women Online]]></title>
    <link>http://www.imediaconnection.com/content/11925.asp</link>
    <description><![CDATA[Successfully connecting with women online is an art. Zag.com's CEO explains the unique process for informing and empowering the female online auto shopper. ]]></description>
    <author><![CDATA[Scott Painter]]></author>
    <authorid><![CDATA[3904]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_painter_scott_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2006]]></date>
</item><item>
    <title><![CDATA[How to Prepare for the Next Media Shift]]></title>
    <link>http://www.imediaconnection.com/content/11926.asp</link>
    <description><![CDATA[Jumpstart Automotive's CEO explains how regional dealer associations' shift in allocations will affect the local TV market, and how you can act now to protect your media buys.  ]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2006]]></date>
</item><item>
    <title><![CDATA[Controversial Cravings for Honda]]></title>
    <link>http://www.imediaconnection.com/content/11927.asp</link>
    <description><![CDATA[Panelists felt this Honda campaign, which lets fans upload their personal cravings, did a great job of adding a human persona to its advertising, but were concerned about the possibility of it raising legal and copyright issues. Find out why in our Creative Showcase.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_honda_whatdoyoucrave_70.jpg]]></image>
    <date><![CDATA[October 30, 2006]]></date>
</item><item>
    <title><![CDATA[Automated Response Technology, Explained]]></title>
    <link>http://www.imediaconnection.com/content/11924.asp</link>
    <description><![CDATA[Dealer.com's VP and CTO explores the art of a responsive, intention-based marketing campaign that uses targeted content to turn more inventory and generate higher profits. ]]></description>
    <author><![CDATA[Rick Gibbs]]></author>
    <authorid><![CDATA[4452]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gibbs_rich_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2006]]></date>
</item><item>
    <title><![CDATA[Why Online Deserves Your Dollars]]></title>
    <link>http://www.imediaconnection.com/content/11817.asp</link>
    <description><![CDATA[Enlighten's director of interactive marketing shares his view on some key indicators of online advertising's steady rise in power and influence. ]]></description>
    <author><![CDATA[John Gray]]></author>
    <authorid><![CDATA[2394]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_grey_john_70x70.JPG]]></image>
    <date><![CDATA[October 23, 2006]]></date>
</item><item>
    <title><![CDATA[The Importance and Potential of Creative]]></title>
    <link>http://www.imediaconnection.com/content/11863.asp</link>
    <description><![CDATA[Jumpstart Automotive provides a review of the hot creative featured at the Driving Interactive '06 conference in Temecula.]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[2031]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70.jpg]]></image>
    <date><![CDATA[October 23, 2006]]></date>
</item><item>
    <title><![CDATA[How Autos Can Harness the Power of Bloggers]]></title>
    <link>http://www.imediaconnection.com/content/11813.asp</link>
    <description><![CDATA[Want to get the results of a blog campaign without having to do all the work? Charisma! Communications' Halter provides a four-step plan to integrate blog coverage into your current PR plan. ]]></description>
    <author><![CDATA[Laurie Halter]]></author>
    <authorid><![CDATA[4218]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_halter_laurie_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2006]]></date>
</item><item>
    <title><![CDATA[Local Saturn Dealerships Go Global]]></title>
    <link>http://www.imediaconnection.com/content/11767.asp</link>
    <description><![CDATA[Our Creative Showcase explores a Google-enabled brand campaign that combines geo-targeted video message delivery with the unique personal touch of a visit to a Saturn dealership.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/as_saturndetour_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2006]]></date>
</item><item>
    <title><![CDATA[Corporate Bands to Tout the Chrysler Brand]]></title>
    <link>http://www.imediaconnection.com/content/11687.asp</link>
    <description><![CDATA[In this Creative Showcase, a rich-media ad unit from Klipmart taps into the Fortune Battle of the Corporate Bands, demonstrating how inspiration comes standard for Chrysler.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_061016_chryslerBands_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2006]]></date>
</item><item>
    <title><![CDATA[Autos and Online: Not Dead Yet]]></title>
    <link>http://www.imediaconnection.com/content/11690.asp</link>
    <description><![CDATA[Forget Yahoo!'s predictions of doom and gloom. Jumpstart Automotive's CEO explains why the present -- and the future -- of online automotive looks brighter than ever.]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2006]]></date>
</item><item>
    <title><![CDATA[Evolution of the Autos Classifieds]]></title>
    <link>http://www.imediaconnection.com/content/11678.asp</link>
    <description><![CDATA[Software company Adicio presents a case study on converting print assets into an online driver for increased revenue and better customer service.]]></description>
    <author><![CDATA[Mike Cavallo]]></author>
    <authorid><![CDATA[4385]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cavallo_mike_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2006]]></date>
</item><item>
    <title><![CDATA[Launch Online, Hit the Bull's-Eye]]></title>
    <link>http://www.imediaconnection.com/content/11676.asp</link>
    <description><![CDATA[Kelley Blue Book's VP of advertising reviews the exclusively online launch of the Pontiac G5, and shows how GM uses trust in third-party sites to direct in-market buyers to its vehicles.]]></description>
    <author><![CDATA[Robin Cooper]]></author>
    <authorid><![CDATA[3542]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cooper_Robin_70.jpg]]></image>
    <date><![CDATA[October 16, 2006]]></date>
</item><item>
    <title><![CDATA[Grabbing the Mid-Tail with Rep Firms]]></title>
    <link>http://www.imediaconnection.com/content/11541.asp</link>
    <description><![CDATA[In this Q&A interview, Gorilla Nation talks about the benefits of rep firm vertical markets over ad network channels, what it takes to own an audience and how geotargeting is the next great tool for integration.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fitzgerald_brian_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2006]]></date>
</item><item>
    <title><![CDATA[Cut Media, Boost Profits]]></title>
    <link>http://www.imediaconnection.com/content/11540.asp</link>
    <description><![CDATA[Is it possible to spend less on media and still increase your revenue? Jumpstart Automotive's CEO outlines a plan for automotive marketers to achieve this win-win situation.  ]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2006]]></date>
</item><item>
    <title><![CDATA[Creative Showcase: MINI-Messaging]]></title>
    <link>http://www.imediaconnection.com/content/11546.asp</link>
    <description><![CDATA[Our panelists felt this smooth, savvy viral marketing piece from Firstborn truly incorporates the MINI Cooper brand into the online experience of customizing a vehicle.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_061009_miniUSA_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2006]]></date>
</item><item>
    <title><![CDATA[Boosting Branded Ads with Relevance]]></title>
    <link>http://www.imediaconnection.com/content/11567.asp</link>
    <description><![CDATA[MSN/Microsoft's Gayle Troberman and Chevrolet's Julie Mynster discuss a joint strategy to promote the Chevy Avalanche by targeting adventurers with relevant, branded content.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_troberman_gayle_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2006]]></date>
</item><item>
    <title><![CDATA[Selling the Same Car to Different People]]></title>
    <link>http://www.imediaconnection.com/content/11378.asp</link>
    <description><![CDATA[Kelley Blue Book's Tim Nelson offers insight about how and why to prepare for your customers' personality differences. ]]></description>
    <author><![CDATA[Tim Nelson]]></author>
    <authorid><![CDATA[4297]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nelson_tim_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2006]]></date>
</item><item>
    <title><![CDATA[Portrait of an Auto Enthusiast]]></title>
    <link>http://www.imediaconnection.com/content/11327.asp</link>
    <description><![CDATA[Inside Track's director describes the characteristics of this lucrative niche market, and where you can go to get on their radar. ]]></description>
    <author><![CDATA[Robert Einaudi]]></author>
    <authorid><![CDATA[4278]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_einaudi_rob_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2006]]></date>
</item><item>
    <title><![CDATA[Creative Showcase: Exposing Ford's Bold Moves]]></title>
    <link>http://www.imediaconnection.com/content/11332.asp</link>
    <description><![CDATA[Part video blog, part documentary film series, this candid JWT-created initiative lets the public engage, debate and get involved in the Ford Motor Company-scars and all.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_ford_boldmoves_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2006]]></date>
</item><item>
    <title><![CDATA[All Relevancy, All the Time]]></title>
    <link>http://www.imediaconnection.com/content/11458.asp</link>
    <description><![CDATA[Jumpstart Automotive's VP of product development discusses how his personal experience with behavioral targeting illustrates the importance of relevancy.]]></description>
    <author><![CDATA[Joe Kyriakoza]]></author>
    <authorid><![CDATA[1819]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kyriakoza_Joe_70.jpg]]></image>
    <date><![CDATA[October 02, 2006]]></date>
</item><item>
    <title><![CDATA[Avoid Bursting the Video Bubble]]></title>
    <link>http://www.imediaconnection.com/content/11325.asp</link>
    <description><![CDATA[Genex's internet marketing strategy director provides media and creative strategies to help auto marketers prolong the benefits of online video.]]></description>
    <author><![CDATA[Uwe Hook]]></author>
    <authorid><![CDATA[3161]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hook_Uwe_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2006]]></date>
</item><item>
    <title><![CDATA[Branding Lexus Luxury Through Email]]></title>
    <link>http://www.imediaconnection.com/content/11326.asp</link>
    <description><![CDATA[eROI provides a case study on an email campaign that helped a Lexus dealer group present a sophisticated brand presence while generating new revenue streams. ]]></description>
    <author><![CDATA[Alex Williams]]></author>
    <authorid><![CDATA[4296]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_alex_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2006]]></date>
</item><item>
    <title><![CDATA[Creative Showcase: MINI White Rabbit]]></title>
    <link>http://www.imediaconnection.com/content/11330.asp</link>
    <description><![CDATA[Profero's series of teasing spots position MINI as the portal to adventure. See why our panelists felt this clever concept would make a great basis for many additional campaign branches.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_mini_profero_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2006]]></date>
</item><item>
    <title><![CDATA[Bring in a Lead!]]></title>
    <link>http://www.imediaconnection.com/content/11333.asp</link>
    <description><![CDATA[Jumpstart's creative development VP shares an idea for seeing the automotive research and purchase process through the consumer's eyes, and explores how this can help marketers increase their reach.]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[2031]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70.jpg]]></image>
    <date><![CDATA[September 25, 2006]]></date>
</item><item>
    <title><![CDATA[Why It's the Right Time for BT]]></title>
    <link>http://www.imediaconnection.com/content/11244.asp</link>
    <description><![CDATA[Jumpstart Automotive's strategy director explains how the relevance and reach of BT makes it the perfect strategy to help publishers capture a larger slice of today's marketing budget.]]></description>
    <author><![CDATA[Choon Choi]]></author>
    <authorid><![CDATA[3868]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_choi_choon_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2006]]></date>
</item><item>
    <title><![CDATA[Autos Blogging for Beginners]]></title>
    <link>http://www.imediaconnection.com/content/11214.asp</link>
    <description><![CDATA[Charisma! Communications provides a primer on the benefits of blogs, and gives suggestions for leveraging your message with blogs that already exist in the autos space. ]]></description>
    <author><![CDATA[Laurie Halter]]></author>
    <authorid><![CDATA[4218]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_halter_laurie_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2006]]></date>
</item><item>
    <title><![CDATA[Google's Take on Local Search]]></title>
    <link>http://www.imediaconnection.com/content/11212.asp</link>
    <description><![CDATA[For dealers, local search is often overshadowed by national campaigns. Google's automotive specialist explains how it can be used to reach prospects at key decision points. ]]></description>
    <author><![CDATA[Adrian Madland]]></author>
    <authorid><![CDATA[4214]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_madland_adrian_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2006]]></date>
</item><item>
    <title><![CDATA[Creative Showcase: The Milan Measures Up]]></title>
    <link>http://www.imediaconnection.com/content/11231.asp</link>
    <description><![CDATA[Panelists raved about the flawless execution of this video-enhanced banner spot that facilitates a smooth transition from online to the dealership.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_060918_mercury_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2006]]></date>
</item><item>
    <title><![CDATA[Keep Your Eyes on the Market]]></title>
    <link>http://www.imediaconnection.com/content/11119.asp</link>
    <description><![CDATA[Kelley Blue Book discusses new market research techniques that help determine patterns of online behavior and anticipate upcoming automotive purchases.]]></description>
    <author><![CDATA[Rick Wainschel]]></author>
    <authorid><![CDATA[3130]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wainschel_Rick_70.jpg]]></image>
    <date><![CDATA[September 11, 2006]]></date>
</item><item>
    <title><![CDATA[Creative Showcase: Save the Crab]]></title>
    <link>http://www.imediaconnection.com/content/11122.asp</link>
    <description><![CDATA[Panelists found this quirky awareness campaign speaks directly to the active, fun loving people who would buy a versatile crossover vehicle like the Honda Element.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_060911_GilCrab_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2006]]></date>
</item><item>
    <title><![CDATA[Structuring Third-Party Site Messages]]></title>
    <link>http://www.imediaconnection.com/content/11118.asp</link>
    <description><![CDATA[
Jumpstart Automotive's CEO gives tips on preparing a sound creative strategy that addresses car shoppers' needs throughout each point in the buying process.]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2006]]></date>
</item><item>
    <title><![CDATA[Make Your Metrics Pay Off]]></title>
    <link>http://www.imediaconnection.com/content/11121.asp</link>
    <description><![CDATA[Enlighten's CEO proposes six tactics to help automotive marketers derive enhanced value from their website data.]]></description>
    <author><![CDATA[Steve Glauberman]]></author>
    <authorid><![CDATA[3204]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glauberman_steve_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2006]]></date>
</item><item>
    <title><![CDATA[How to Open up the In-Market Window]]></title>
    <link>http://www.imediaconnection.com/content/11050.asp</link>
    <description><![CDATA[Jumpstart Automotive's CEO discusses precision targeting techniques that can help pinpoint in-market consumers more easily and cost effectively.  ]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2006]]></date>
</item><item>
    <title><![CDATA[Achieve Growth Through Auction PPC]]></title>
    <link>http://www.imediaconnection.com/content/11041.asp</link>
    <description><![CDATA[MIVA, an independent online ad network, presents a case study on how NewCars.com used an advanced keyword strategy to yield higher PPC conversions. ]]></description>
    <author><![CDATA[Chrysi Philalithes]]></author>
    <authorid><![CDATA[3947]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Philalithes_Chrysi_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2006]]></date>
</item><item>
    <title><![CDATA[Picture This: Form + Function]]></title>
    <link>http://www.imediaconnection.com/content/10963.asp</link>
    <description><![CDATA[JD Power's senior director of internet studies makes the case for moving beyond the vehicle glamour shot, and gives tips for creating a functional view that distinguishes vehicles from their competition.  ]]></description>
    <author><![CDATA[Dennis Galbraith]]></author>
    <authorid><![CDATA[3096]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_galbraith_dennis_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2006]]></date>
</item><item>
    <title><![CDATA[Creative Showcase: Yaris vs. Yaris]]></title>
    <link>http://www.imediaconnection.com/content/11040.asp</link>
    <description><![CDATA[Panelists found this Eyeblaster-enabled in-banner game to be a savvy, cleverly designed community-building effort for the Toyota Yaris.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_060905_yaris_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2006]]></date>
</item><item>
    <title><![CDATA[What Went Wrong with Claria]]></title>
    <link>http://www.imediaconnection.com/content/10979.asp</link>
    <description><![CDATA[Jumpstart Automotive's VP of product development discusses what went wrong with BT pioneer, Claria, and shows how the technique has successfully emerged from the company's ashes.]]></description>
    <author><![CDATA[Joe Kyriakoza]]></author>
    <authorid><![CDATA[1819]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kyriakoza_Joe_70.jpg]]></image>
    <date><![CDATA[August 28, 2006]]></date>
</item><item>
    <title><![CDATA[Reach Lifestyle Targets with Mobile Apps]]></title>
    <link>http://www.imediaconnection.com/content/10947.asp</link>
    <description><![CDATA[Mobile application platform company mFoundry explores mobile tools that can help advertisers reach customers on-the-go, and provide a richer user experience overall. ]]></description>
    <author><![CDATA[Diane Hong]]></author>
    <authorid><![CDATA[3544]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_mfoundry_70x70.gif]]></image>
    <date><![CDATA[August 28, 2006]]></date>
</item><item>
    <title><![CDATA[Creative Showcase: Building a Better VW]]></title>
    <link>http://www.imediaconnection.com/content/10960.asp</link>
    <description><![CDATA[Crispin Porter &amp; Bogusky does integration right with Volkswagen configurators that show off some safe, fun and speedy features.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_060828_vw_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2006]]></date>
</item><item>
    <title><![CDATA[Branding to the Converted]]></title>
    <link>http://www.imediaconnection.com/content/10945.asp</link>
    <description><![CDATA[Automotive manufacturers need look no further than their own website owner's lounge for the next big online brand building opportunity.]]></description>
    <author><![CDATA[Duff Anderson]]></author>
    <authorid><![CDATA[3825]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_duff_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2006]]></date>
</item><item>
    <title><![CDATA[Who Else Is Innovating Rich Media?]]></title>
    <link>http://www.imediaconnection.com/content/10871.asp</link>
    <description><![CDATA[Jumpstart Automotive's VP of creative development discusses the offerings of PointRoll and United Virtualities, in his continuing exploration of rich media companies that are advancing in-market contextual automotive advertising.]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[2031]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70.jpg]]></image>
    <date><![CDATA[August 21, 2006]]></date>
</item><item>
    <title><![CDATA[What's Driving Autos Purchase Intent?]]></title>
    <link>http://www.imediaconnection.com/content/10848.asp</link>
    <description><![CDATA[A new Burst survey reveals the impact of gas prices on purchase intentions, the types of vehicles in-market consumers are seeking-- and just how integral to automotive sales the internet really is. ]]></description>
    <author><![CDATA[Chuck Moran]]></author>
    <authorid><![CDATA[3797]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_moran_chuck_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2006]]></date>
</item><item>
    <title><![CDATA[Creative Showcase: The Audi Q7 Arrives]]></title>
    <link>http://www.imediaconnection.com/content/10873.asp</link>
    <description><![CDATA[Enlighten's three-part, expandable banner ad campaign uses rich media and gives users the freedom to explore Audi's newest SUV.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_audibanner_70x70.gif]]></image>
    <date><![CDATA[August 21, 2006]]></date>
</item><item>
    <title><![CDATA[Don't Just Sell: Close]]></title>
    <link>http://www.imediaconnection.com/content/10850.asp</link>
    <description><![CDATA[Is a seamless online automotive sales process on the horizon? Zag.com's founder and CEO explains steps dealers can take now to benefit from the coming tidal change.]]></description>
    <author><![CDATA[Scott Painter]]></author>
    <authorid><![CDATA[3904]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_painter_scott_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2006]]></date>
</item><item>
    <title><![CDATA[Launching a Vehicle-- One User at a Time]]></title>
    <link>http://www.imediaconnection.com/content/10763.asp</link>
    <description><![CDATA[Rapp Collins provides a case study on Lexus' use of a personalized landing page to relaunch its flagship vehicle, the LS 460, with accelerated innovation and integration.]]></description>
    <author><![CDATA[Robert Manning]]></author>
    <authorid><![CDATA[1261]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_manning_robert_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2006]]></date>
</item><item>
    <title><![CDATA[Why Portals Need Vehicle Videos]]></title>
    <link>http://www.imediaconnection.com/content/10762.asp</link>
    <description><![CDATA[SiSTeR Technologies discusses a technique to improve customer experiences on automotive portals, and explains why video showcases are going to be the next standard.]]></description>
    <author><![CDATA[Tomer Alpert]]></author>
    <authorid><![CDATA[3543]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_alpert_tomer_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2006]]></date>
</item><item>
    <title><![CDATA[A Crash Course in Volvo Safety]]></title>
    <link>http://www.imediaconnection.com/content/10764.asp</link>
    <description><![CDATA[In this Creative Showcase, Euro RSCG displays the heart of a safety-based campaign for Volvo with an interactive photo album of car crash survivors and their harrowing stories.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_060814_volvo_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2006]]></date>
</item><item>
    <title><![CDATA[In Market, but Outside the Third Party]]></title>
    <link>http://www.imediaconnection.com/content/10761.asp</link>
    <description><![CDATA[Jumpstart Automotive's CEO explains why smart marketers should look beyond third-party sites for branding and lead generation, and provides some insight into accomplishing this.]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2006]]></date>
</item><item>
    <title><![CDATA[Giving Customers Their Way]]></title>
    <link>http://www.imediaconnection.com/content/10670.asp</link>
    <description><![CDATA[Dealer On's CEO provides key strategies to help automotive dealers heed the call for more personalized consumer interactions.]]></description>
    <author><![CDATA[Ali Amirrezvani]]></author>
    <authorid><![CDATA[3900]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Amirrezvani_Ali_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2006]]></date>
</item><item>
    <title><![CDATA[Social Networking for Auto Enthusiasts]]></title>
    <link>http://www.imediaconnection.com/content/10669.asp</link>
    <description><![CDATA[CarDomain explores a technique that can have a bigger impact on automotive enthusiasts than traditional social networking, and offers tips on engaging this lucrative segment of the market.]]></description>
    <author><![CDATA[Jason McDonald]]></author>
    <authorid><![CDATA[4066]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcdonald_jason_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2006]]></date>
</item><item>
    <title><![CDATA[Cadillac Gets in the Xbox Game]]></title>
    <link>http://www.imediaconnection.com/content/10679.asp</link>
    <description><![CDATA[Cadillac ups its cool factor with an Arc Worldwide-developed website that promotes the automaker's first-of-a-kind sponsorship of an Xbox 360 game expansion pack.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_cadillacvseries_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2006]]></date>
</item><item>
    <title><![CDATA[Connecting with Pay-Per-Call]]></title>
    <link>http://www.imediaconnection.com/content/10671.asp</link>
    <description><![CDATA[Jumpstart's strategy and partnership director discusses an emerging tool that helps auto dealers add flexibility and convenience to their regional marketing strategies-- with measurable results.]]></description>
    <author><![CDATA[Choon Choi]]></author>
    <authorid><![CDATA[3868]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_choi_choon_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2006]]></date>
</item><item>
    <title><![CDATA[Who's Innovating Rich Media?]]></title>
    <link>http://www.imediaconnection.com/content/10587.asp</link>
    <description><![CDATA[Jumpstart Automotive's VP of creative development reviews some top rich media partners, and explores their capabilities for delivering innovative in-market contextual automotive advertising.]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[2031]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70.jpg]]></image>
    <date><![CDATA[July 31, 2006]]></date>
</item><item>
    <title><![CDATA[Clicking on Volkswagen for Safety]]></title>
    <link>http://www.imediaconnection.com/content/10591.asp</link>
    <description><![CDATA[In this Creative Showcase, Avant Interactive creates a clickable video campaign for the Volkswagen Jetta that lets users "watch safe happen"-- and see the features that enable it.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_avanti_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2006]]></date>
</item><item>
    <title><![CDATA[Connecting Consolidation to Incentives]]></title>
    <link>http://www.imediaconnection.com/content/10548.asp</link>
    <description><![CDATA[Kelley Blue Book's executive editorial director discusses the troubling trend of company consolidation, and the role that online media can play supplementing the resulting loss of revenue. ]]></description>
    <author><![CDATA[Jack R. Nerad]]></author>
    <authorid><![CDATA[3762]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nerad_jack_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2006]]></date>
</item><item>
    <title><![CDATA[A Snapshot of Automotive Demand]]></title>
    <link>http://www.imediaconnection.com/content/10549.asp</link>
    <description><![CDATA[Automotive site traffic is on the decline, Mitsubishi takes the top spot in unique OEM site traffic, and more automotive search insight from Compete, Inc.]]></description>
    <author><![CDATA[Compete, Inc.]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_competeinc_70x70.gif]]></image>
    <date><![CDATA[July 31, 2006]]></date>
</item><item>
    <title><![CDATA[A Memorable Quest for Nissan]]></title>
    <link>http://www.imediaconnection.com/content/10457.asp</link>
    <description><![CDATA[In this Creative Showcase, TEQUILA\ makes an in-banner game out of the flexible seating configurations of the Nissan Quest.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_060724_nissan_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2006]]></date>
</item><item>
    <title><![CDATA[Media Buys: Keep It Simple for Success]]></title>
    <link>http://www.imediaconnection.com/content/10489.asp</link>
    <description><![CDATA[Jumpstart Automotive's CEO advises auto advertisers on how to reduce complexity to better service your media partners.]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2006]]></date>
</item><item>
    <title><![CDATA[Helpful Hints to Convert Customers]]></title>
    <link>http://www.imediaconnection.com/content/10456.asp</link>
    <description><![CDATA[KainAutomotive.com's president reviews the latest website technologies for helping dealerships convert casual site traffic into quality leads.]]></description>
    <author><![CDATA[David Kain]]></author>
    <authorid><![CDATA[3007]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kain_david_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2006]]></date>
</item><item>
    <title><![CDATA[Be More Responsive with CIM]]></title>
    <link>http://www.imediaconnection.com/content/10455.asp</link>
    <description><![CDATA[CIMA Systems CEO explores how customer interactive management applications can help marketers communicate more adeptly with customers of any generation. ]]></description>
    <author><![CDATA[Gary Nixon]]></author>
    <authorid><![CDATA[3988]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nixon_gary_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2006]]></date>
</item><item>
    <title><![CDATA[Reach Youth with Immersive Marketing]]></title>
    <link>http://www.imediaconnection.com/content/10385.asp</link>
    <description><![CDATA[Numedeon's chief operating officer provides a strategy that lets consumers grow up with a brand, in a fun and educational virtual environment.]]></description>
    <author><![CDATA[Jay Goss]]></author>
    <authorid><![CDATA[3989]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goss_jay_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2006]]></date>
</item><item>
    <title><![CDATA[Experiencing an Avalanche]]></title>
    <link>http://www.imediaconnection.com/content/10399.asp</link>
    <description><![CDATA[Creative Showcase: Chevy launches the 2007 Avalanche with an interactive 3D site that provides a hands-on tour of the vehicle's features and benefits. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_chevy_avalanche_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2006]]></date>
</item><item>
    <title><![CDATA[Use Relevance as Your Conquesting Weapon]]></title>
    <link>http://www.imediaconnection.com/content/10393.asp</link>
    <description><![CDATA[Want to grab customers from your competition? Jumpstart's product development VP stresses the need to check your messaging strategies for optimal relevance.]]></description>
    <author><![CDATA[Joe Kyriakoza]]></author>
    <authorid><![CDATA[1819]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kyriakoza_Joe_70.jpg]]></image>
    <date><![CDATA[July 17, 2006]]></date>
</item><item>
    <title><![CDATA[A New View on the Dealer Site]]></title>
    <link>http://www.imediaconnection.com/content/10297.asp</link>
    <description><![CDATA[SiSTeR Technologies and Creative Ventures share their views on how auto dealer websites can add value to every interaction through the power of video.]]></description>
    <author><![CDATA[Tomer Alpert and Stephen Harvill]]></author>
    <authorid><![CDATA[3543]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_alpert_tomer_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2006]]></date>
</item><item>
    <title><![CDATA[Quick and Easy for Infiniti]]></title>
    <link>http://www.imediaconnection.com/content/10301.asp</link>
    <description><![CDATA[In this week's Creative Showcase, TEQUILA\ creates a series of in-banner games that lets users experience the handling, braking and acceleration of the Infiniti FX.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_infiniti_70x70.gif]]></image>
    <date><![CDATA[July 10, 2006]]></date>
</item><item>
    <title><![CDATA[Tag: You're In-Market]]></title>
    <link>http://www.imediaconnection.com/content/10298.asp</link>
    <description><![CDATA[Jumpstart's CEO shows auto makers how they can deliver messages to those most likely to buy a vehicle-- even if they're not on a research site.]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2006]]></date>
</item><item>
    <title><![CDATA[New Strategies for Older Demos]]></title>
    <link>http://www.imediaconnection.com/content/10296.asp</link>
    <description><![CDATA[Genex's Hook urges auto marketers to respect their elders-- a growing and powerful target demographic with more purchasing power than ever. ]]></description>
    <author><![CDATA[Uwe Hook]]></author>
    <authorid><![CDATA[3161]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hook_Uwe_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2006]]></date>
</item><item>
    <title><![CDATA[Capturing the Emotion of Motion]]></title>
    <link>http://www.imediaconnection.com/content/10251.asp</link>
    <description><![CDATA[Kelley Blue Book offers a lesson in leveraging the powerful emotions consumers experience about their cars to add value to the automotive transaction process.]]></description>
    <author><![CDATA[Jack R. Nerad]]></author>
    <authorid><![CDATA[3762]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nerad_jack_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2006]]></date>
</item><item>
    <title><![CDATA[VW's Smash Hit Creative]]></title>
    <link>http://www.imediaconnection.com/content/10252.asp</link>
    <description><![CDATA[Jumpstart Automotive's VP of creative development examines an engaging -- and sobering -- creative campaign, and shares how it hits the mark as a safety-based branding initiative.]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[2031]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70.jpg]]></image>
    <date><![CDATA[July 05, 2006]]></date>
</item><item>
    <title><![CDATA[Whyville and Scion Get Kids Behind the Wheel]]></title>
    <link>http://www.imediaconnection.com/content/10253.asp</link>
    <description><![CDATA[In this week's Creative Showcase, Whyville's advergame adds to the cool factor of the Scion by taking kids on a virtual ride through an educational and community-building online town.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_060705_whyville_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2006]]></date>
</item><item>
    <title><![CDATA[The Battle for Search Terms]]></title>
    <link>http://www.imediaconnection.com/content/10249.asp</link>
    <description><![CDATA[Auto Dealer Traffic's marketing VP explores the competitive search segment and its potential to increase the visibility of automotive companies, locally and nationally. ]]></description>
    <author><![CDATA[Todd Riley]]></author>
    <authorid><![CDATA[561]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_riley_todd_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2006]]></date>
</item><item>
    <title><![CDATA[Driving Interactive '06 Summits to Debut]]></title>
    <link>http://www.imediaconnection.com/content/10184.asp</link>
    <description><![CDATA[Request your invitation now for exclusive iMedia and Jumpstart Automotive events serving automotive marketers in the industry hubs of southern California and Detroit.]]></description>
    <author><![CDATA[Kurt Indvik]]></author>
    <authorid><![CDATA[3457]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_indvik_kurt_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2006]]></date>
</item><item>
    <title><![CDATA[Media Planning, Made Simpler]]></title>
    <link>http://www.imediaconnection.com/content/10164.asp</link>
    <description><![CDATA[Jumpstart's CEO sorts through complexities of media planning, and offers advice on developing partnerships that simplify the process.]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2006]]></date>
</item><item>
    <title><![CDATA[Lincoln and Mercury Show "Neverything"]]></title>
    <link>http://www.imediaconnection.com/content/10172.asp</link>
    <description><![CDATA[In this week's Creative Showcase, a quirky web film series, created by Y&R and Wunderman Detroit, aims to expand consumer awareness and consideration for the Lincoln Zephyr and Mercury Milan.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_060626_lincoln_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2006]]></date>
</item><item>
    <title><![CDATA[Powering a Sale with Leads]]></title>
    <link>http://www.imediaconnection.com/content/9945.asp</link>
    <description><![CDATA[Zag.com's founder and CEO shares strategies for dealers to maximize a limited marketing budget and capture a larger share of the expanding online auto market.]]></description>
    <author><![CDATA[Scott Painter]]></author>
    <authorid><![CDATA[3904]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_painter_scott_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2006]]></date>
</item><item>
    <title><![CDATA[Brand Media Analysis: Chrysler]]></title>
    <link>http://www.imediaconnection.com/content/10165.asp</link>
    <description><![CDATA[BIGresearch analyzes the media options, by daypart, that would help Chrysler to best reach its target audience.]]></description>
    <author><![CDATA[Joe Pilotta]]></author>
    <authorid><![CDATA[3736]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pilotta_joe_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2006]]></date>
</item><item>
    <title><![CDATA[Autos Traffic Gets Heavy]]></title>
    <link>http://www.imediaconnection.com/content/10034.asp</link>
    <description><![CDATA[Toyota reaches new OEM search term heights; unique auto site traffic is on an overall upswing and more automotive search insight from Compete, Inc.]]></description>
    <author><![CDATA[Compete, Inc.]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_merrihew_lincoln_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2006]]></date>
</item><item>
    <title><![CDATA[Owning the Upfront with BT]]></title>
    <link>http://www.imediaconnection.com/content/10012.asp</link>
    <description><![CDATA[The online automotive upfront process is due for a change. Jumpstart Automotive's VP of product development explains why it should come in the form of BT.]]></description>
    <author><![CDATA[Joe Kyriakoza]]></author>
    <authorid><![CDATA[1819]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kyriakoza_Joe_70.jpg]]></image>
    <date><![CDATA[June 19, 2006]]></date>
</item><item>
    <title><![CDATA[Team One Engineers Desire for Lexus]]></title>
    <link>http://www.imediaconnection.com/content/10037.asp</link>
    <description><![CDATA[In this week's Creative Showcase, Team One USA helped to launch the Lexus ES with a microsite that plays up the car's unique features on a multi-sensory level.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/autos_060619_lexus_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2006]]></date>
</item><item>
    <title><![CDATA[Of RIAs and ROI]]></title>
    <link>http://www.imediaconnection.com/content/10035.asp</link>
    <description><![CDATA[Enlighten's CEO looks at rich internet applications and provides insight into how automotive marketers should be rethinking their online customer interactions. ]]></description>
    <author><![CDATA[Steve Glauberman]]></author>
    <authorid><![CDATA[3204]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glauberman_steve_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2006]]></date>
</item><item>
    <title><![CDATA[A New Home Planet for Auto Enthusiasts]]></title>
    <link>http://www.imediaconnection.com/content/9942.asp</link>
    <description><![CDATA[In this Creative Showcase: encounter, explore and enjoy a world of interactive offerings in Saatchi & Saatchi's creation for Toyota's PlanetKaizen. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/autos_060612_planetKaizen_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2006]]></date>
</item><item>
    <title><![CDATA[Are We Fed Up with Feeding the Tank?]]></title>
    <link>http://www.imediaconnection.com/content/9944.asp</link>
    <description><![CDATA[Kelley Blue Book's marketing research VP reveals whether auto consumers are acting on their concerns with rising gas prices. ]]></description>
    <author><![CDATA[Rick Wainschel]]></author>
    <authorid><![CDATA[3130]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wainschel_Rick_70.jpg]]></image>
    <date><![CDATA[June 12, 2006]]></date>
</item><item>
    <title><![CDATA[Putting Regional Search to Work]]></title>
    <link>http://www.imediaconnection.com/content/9943.asp</link>
    <description><![CDATA[Jumpstart's director of strategy & partner development shows how search marketing can help regional dealer groups to reach lower-funnel customers at lower acquisition costs. ]]></description>
    <author><![CDATA[Choon Choi]]></author>
    <authorid><![CDATA[3868]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_choi_choon_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2006]]></date>
</item><item>
    <title><![CDATA[Familiarity Breeds ROI Discontent]]></title>
    <link>http://www.imediaconnection.com/content/9939.asp</link>
    <description><![CDATA[Genex's internet marketing strategy director questions the "television-industrial complex" and urges automotive to move beyond this box when it comes to in-market ad buys.  ]]></description>
    <author><![CDATA[Uwe Hook]]></author>
    <authorid><![CDATA[3161]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hook_Uwe_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2006]]></date>
</item><item>
    <title><![CDATA[Satisfying Your Auto Site Visitors]]></title>
    <link>http://www.imediaconnection.com/content/9843.asp</link>
    <description><![CDATA[iPerceptions' VP of R&D reports on upward trends in satisfaction with the online automotive experience, and what to watch for as visitors' criteria evolve.]]></description>
    <author><![CDATA[Duff Anderson]]></author>
    <authorid><![CDATA[3825]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_duff_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2006]]></date>
</item><item>
    <title><![CDATA[Hitting the Road to Integration]]></title>
    <link>http://www.imediaconnection.com/content/9835.asp</link>
    <description><![CDATA[J.D. Powers' executive director of digital marketing checks in on the progress that automotive is making toward fully integrated automotive ad campaigns.]]></description>
    <author><![CDATA[Dennis Galbraith]]></author>
    <authorid><![CDATA[3096]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_galbraith_dennis_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2006]]></date>
</item><item>
    <title><![CDATA[Singing the Praises of MINI]]></title>
    <link>http://www.imediaconnection.com/content/9814.asp</link>
    <description><![CDATA[This week, TAXI Canada, Inc. puts users in tune with the experience of driving a MINI Cooper in a musical Creative Showcase spot.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_mini_quartet_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2006]]></date>
</item><item>
    <title><![CDATA[Joining the Online Upfront]]></title>
    <link>http://www.imediaconnection.com/content/9478.asp</link>
    <description><![CDATA[Want to use the latest new technique to battle shrinking ad inventory? Jumpstart Automotive's CEO says that time is already running out to get in on the upfront media plan.]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2006]]></date>
</item><item>
    <title><![CDATA[Cruising with the Yaris]]></title>
    <link>http://www.imediaconnection.com/content/9779.asp</link>
    <description><![CDATA[In this week's Creative Showcase, Saatchi & Saatchi take users for a virtual spin through some real city neighborhoods in the new Toyota Yaris.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/autos_060530_yaris_70x70.jpg]]></image>
    <date><![CDATA[May 30, 2006]]></date>
</item><item>
    <title><![CDATA[Assisting Customers Virtually]]></title>
    <link>http://www.imediaconnection.com/content/9775.asp</link>
    <description><![CDATA[DealerOn's CEO provides tips for incorporating the powerful and personal touch of an online spokesperson feature into your automotive website. ]]></description>
    <author><![CDATA[Ali Amirrezvani]]></author>
    <authorid><![CDATA[3900]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Amirrezvani_Ali_70x70.jpg]]></image>
    <date><![CDATA[May 30, 2006]]></date>
</item><item>
    <title><![CDATA[The Microsite's Unlimited Real Estate]]></title>
    <link>http://www.imediaconnection.com/content/9667.asp</link>
    <description><![CDATA[Jumpstart Automotive's VP of creative development provides new insight on launching outside the auto show, focusing on this often-overlooked creative strategy.]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[2031]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70.jpg]]></image>
    <date><![CDATA[May 30, 2006]]></date>
</item><item>
    <title><![CDATA[Unique Autos Visits on the Rise]]></title>
    <link>http://www.imediaconnection.com/content/9711.asp</link>
    <description><![CDATA[Automotive site traffic is increasing; Ford takes the lead in unique visitor gains, and more automotive search insight from Compete, Inc.]]></description>
    <author><![CDATA[Compete, Inc.]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_competeinc_70x70.gif]]></image>
    <date><![CDATA[May 30, 2006]]></date>
</item><item>
    <title><![CDATA[Dealers: Start Here for Online Success]]></title>
    <link>http://www.imediaconnection.com/content/9612.asp</link>
    <description><![CDATA[KainAutomotive.com's president outlines the first four steps dealers should take for optimal online marketing success. ]]></description>
    <author><![CDATA[David Kain]]></author>
    <authorid><![CDATA[3007]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kain_david_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2006]]></date>
</item><item>
    <title><![CDATA[Beyond the Drawing Board]]></title>
    <link>http://www.imediaconnection.com/content/9592.asp</link>
    <description><![CDATA[In this Creative Showcase, Jumpstart Automotive's expandable banner and a minisite break down the GMC Yukon into its well designed parts and features.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_beyond_drawingboard_70x7.jpg]]></image>
    <date><![CDATA[May 22, 2006]]></date>
</item><item>
    <title><![CDATA[Let There Be BT]]></title>
    <link>http://www.imediaconnection.com/content/9664.asp</link>
    <description><![CDATA[Behavioral targeting has come of age, and Jumpstart Automotive's VP of product development explains why publishers shouldn't wait to bring it on board.]]></description>
    <author><![CDATA[Joe Kyriakoza]]></author>
    <authorid><![CDATA[1819]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kyriakoza_Joe_70.jpg]]></image>
    <date><![CDATA[May 22, 2006]]></date>
</item><item>
    <title><![CDATA[Choose Your Regional Strategies Wisely]]></title>
    <link>http://www.imediaconnection.com/content/9482.asp</link>
    <description><![CDATA[Jumpstart's director of strategy and partner development advises regional agencies to pay attention to "mid-funnel" prospects, and offers strategies to reach current auto shoppers]]></description>
    <author><![CDATA[Choon Choi]]></author>
    <authorid><![CDATA[3868]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_choi_choon_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2006]]></date>
</item><item>
    <title><![CDATA[Who Is Benjamin Stove?]]></title>
    <link>http://www.imediaconnection.com/content/9533.asp</link>
    <description><![CDATA[In this Creative Showcase, Campbell-Ewald promotes GM's renewable fuel programs by building public curiosity with a conspiracy-laden alternate reality game. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_060515_benstove_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2006]]></date>
</item><item>
    <title><![CDATA[It's Time to Experiment, Again]]></title>
    <link>http://www.imediaconnection.com/content/9567.asp</link>
    <description><![CDATA[Kelley Blue Book's EVP looks back at Web 1.0, and suggests an experimental approach for Web 2.0.]]></description>
    <author><![CDATA[Stephen Henson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_henson_stephen_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2006]]></date>
</item><item>
    <title><![CDATA[New Tools to Boost Automotive]]></title>
    <link>http://www.imediaconnection.com/content/9547.asp</link>
    <description><![CDATA[CIMA Systems' CEO explores the tools today's automotive industry has at its disposal, and how to use them to draw in more customers and rev up revenue.]]></description>
    <author><![CDATA[Gary Nixon]]></author>
    <authorid><![CDATA[3988]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nixon_gary_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2006]]></date>
</item><item>
    <title><![CDATA[Content That Earns Its Crown]]></title>
    <link>http://www.imediaconnection.com/content/9408.asp</link>
    <description><![CDATA[CDMdata's business development VP outlines some proven online content development techniques to help dealers reach the in-market consumer. ]]></description>
    <author><![CDATA[Damon Johnson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_johnson_damon_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2006]]></date>
</item><item>
    <title><![CDATA[Land Rover Goes Beyond TV]]></title>
    <link>http://www.imediaconnection.com/content/9462.asp</link>
    <description><![CDATA[In this Creative Showcase, Young & Rubicam's Go Beyond TV site provides a branded broadband experience for Land Rover with content driven by the spirit of adventure.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_060508_landrover_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2006]]></date>
</item><item>
    <title><![CDATA[Brand Media Analysis: BMW]]></title>
    <link>http://www.imediaconnection.com/content/9475.asp</link>
    <description><![CDATA[BIGresearch begins a monthly case study that shows which media, by daypart, will be most appropriate for a manufacturer to reach its target customer.]]></description>
    <author><![CDATA[Joe Pilotta]]></author>
    <authorid><![CDATA[3736]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pilotta_joe_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2006]]></date>
</item><item>
    <title><![CDATA[Are We Ready for User 2.0?]]></title>
    <link>http://www.imediaconnection.com/content/9440.asp</link>
    <description><![CDATA[Genex's Hook talks about how to prepare your brand to meet the new demands of user-enabled business models. ]]></description>
    <author><![CDATA[Uwe Hook]]></author>
    <authorid><![CDATA[3161]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hook_Uwe_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2006]]></date>
</item><item>
    <title><![CDATA[What Purchase Funnel?]]></title>
    <link>http://www.imediaconnection.com/content/9272.asp</link>
    <description><![CDATA[J.D. Power's Galbraith says it's time to think outside the top-to-bottom model of consumer purchase intent: leverage the internet every step of the way.]]></description>
    <author><![CDATA[Dennis Galbraith]]></author>
    <authorid><![CDATA[3096]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_galbraith_dennis_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2006]]></date>
</item><item>
    <title><![CDATA[Search, in the Driver's Seat]]></title>
    <link>http://www.imediaconnection.com/content/9346.asp</link>
    <description><![CDATA[Auto Dealer Traffic's VP of marketing and strategic partnerships begins a series on how car dealers can become part of the search explosion-- without getting burned. ]]></description>
    <author><![CDATA[Todd Riley]]></author>
    <authorid><![CDATA[561]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_riley_todd_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2006]]></date>
</item><item>
    <title><![CDATA[A Fitting Spot for Honda]]></title>
    <link>http://www.imediaconnection.com/content/9225.asp</link>
    <description><![CDATA[In this Creative Showcase, RPA's synchronized roadblock ad campaign for the Honda Fit lets users toy with the car's insatiable appetite for cargo.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/autos_060501_honda_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2006]]></date>
</item><item>
    <title><![CDATA[Advertising's Four New Truths]]></title>
    <link>http://www.imediaconnection.com/content/9293.asp</link>
    <description><![CDATA[Will online bring about an apocalypse for traditional advertising? Jumpstart's CEO explores four truths that should usher in the new online era once and for all. ]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2006]]></date>
</item><item>
    <title><![CDATA[X-treme Auto Enthusiasm]]></title>
    <link>http://www.imediaconnection.com/content/9183.asp</link>
    <description><![CDATA[In this Creative Showcase, Tequila\ and EyeWonder expose the adventurous nature of the Nissan's Xterra with extreme sport imagery and engaging photo opportunities. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/autos_060420_xterra_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2006]]></date>
</item><item>
    <title><![CDATA[Is Your Website Price-Proofed?]]></title>
    <link>http://www.imediaconnection.com/content/9192.asp</link>
    <description><![CDATA[iPerception's VP of R&D reveals that there are sweet spots for delivering pricing information to customers-- no matter where they are in the purchase process.]]></description>
    <author><![CDATA[Duff Anderson]]></author>
    <authorid><![CDATA[3825]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_duff_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2006]]></date>
</item><item>
    <title><![CDATA[Can a Site Be Too Creative?]]></title>
    <link>http://www.imediaconnection.com/content/9217.asp</link>
    <description><![CDATA[Jumpstart Automotive discusses the issue of competitive edge vs. noisy clutter when it comes to contextual ad placements for automotive.]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[2031]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70.jpg]]></image>
    <date><![CDATA[April 24, 2006]]></date>
</item><item>
    <title><![CDATA[Are Buyers Missing Your TV Message?]]></title>
    <link>http://www.imediaconnection.com/content/9129.asp</link>
    <description><![CDATA[The TiVo Effect is just beginning to catalyze necessary changes in auto marketing. Kbb.com's exec market analyst explores the new era of the auto ad.]]></description>
    <author><![CDATA[Jack R. Nerad]]></author>
    <authorid><![CDATA[3762]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nerad_jack_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2006]]></date>
</item><item>
    <title><![CDATA[Talking Technology]]></title>
    <link>http://www.imediaconnection.com/content/9052.asp</link>
    <description><![CDATA[Ready to embrace interactive for more powerful customer communications? KainAutomotive.com's president has some services that should be high on your consideration list. ]]></description>
    <author><![CDATA[David Kain]]></author>
    <authorid><![CDATA[3007]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kain_david_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2006]]></date>
</item><item>
    <title><![CDATA[Building Persuasion into Configuration]]></title>
    <link>http://www.imediaconnection.com/content/9017.asp</link>
    <description><![CDATA[Enlighten's CEO provides best-practice techniques for transforming your site's configuration tool into the centerpiece of a fully integrated brand and shopping experience. ]]></description>
    <author><![CDATA[Steve Glauberman]]></author>
    <authorid><![CDATA[3204]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glauberman_steve_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2006]]></date>
</item><item>
    <title><![CDATA[The RL in Action]]></title>
    <link>http://www.imediaconnection.com/content/9066.asp</link>
    <description><![CDATA[In this Creative Showcase, Genex blends lifestyle experience and real-life functionality into a storyline spot worthy of the new, more stylized acura.com website. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/autos_0604___acura_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2006]]></date>
</item><item>
    <title><![CDATA[Vertical Ad Networks: Do They Measure Up?]]></title>
    <link>http://www.imediaconnection.com/content/9065.asp</link>
    <description><![CDATA[Publishers and advertisers can benefit from taking a vertical -- rather than horizontal -- approach to ad networks. Jumpstart's CEO explains where the strengths and differences lie.]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2006]]></date>
</item><item>
    <title><![CDATA[Cleaner, by Design]]></title>
    <link>http://www.imediaconnection.com/content/8966.asp</link>
    <description><![CDATA[Saatchi & Saatchi creates an engaging web environment that humanizes the technology behind Toyota's Hybrid Synergy Drive.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/autos_060410_toyota_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2006]]></date>
</item><item>
    <title><![CDATA[Autos: Time to Get on the Net]]></title>
    <link>http://www.imediaconnection.com/content/8864.asp</link>
    <description><![CDATA[Entering the world of interactive? DealerOn's CEO provides a primer for need-to-know automotive techniques to start you out on the right track.]]></description>
    <author><![CDATA[Ali Amirrezvanni]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_dealeron_70x70.gif]]></image>
    <date><![CDATA[April 10, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with Rovion's Len Ostroff]]></title>
    <link>http://www.imediaconnection.com/content/8940.asp</link>
    <description><![CDATA[The virtual spokesperson company's CEO talks about how "always on" video can power automotive marketing in an engaging and turnkey fashion.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ostroff_len_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2006]]></date>
</item><item>
    <title><![CDATA[Intercepting the Competition's Customers]]></title>
    <link>http://www.imediaconnection.com/content/8980.asp</link>
    <description><![CDATA[Jumpstart Automotive's CEO explains conquesting: a marketing strategy that uses BT to add your car to a user's consideration set. ]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2006]]></date>
</item><item>
    <title><![CDATA[Three for the Price of One]]></title>
    <link>http://www.imediaconnection.com/content/8851.asp</link>
    <description><![CDATA[EyeWonder's latest expandable video ad exposes users to the features of three Land Rover vehicles-- all in one rich-media spot. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_landrover_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2006]]></date>
</item><item>
    <title><![CDATA[The Power of Partnerships]]></title>
    <link>http://www.imediaconnection.com/content/8852.asp</link>
    <description><![CDATA[The Kelley Blue Book VP explores the ways OEMs and third-party websites can work together to improve auto marketing effectiveness. ]]></description>
    <author><![CDATA[Robin Cooper]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cooper_Robin_70.jpg]]></image>
    <date><![CDATA[April 03, 2006]]></date>
</item><item>
    <title><![CDATA[Moving the Brand Site Front and Center]]></title>
    <link>http://www.imediaconnection.com/content/8738.asp</link>
    <description><![CDATA[The brand site is well positioned to take a lead role in the future of manufacturers' marketing efforts. Cars.com's Dennis Galbraith outlines how and why this needs to happen. ]]></description>
    <author><![CDATA[Dennis Galbraith]]></author>
    <authorid><![CDATA[3096]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_galbraith_dennis_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2006]]></date>
</item><item>
    <title><![CDATA[Targeting Behavior? Take Aim with Your Message]]></title>
    <link>http://www.imediaconnection.com/content/8860.asp</link>
    <description><![CDATA[Jumpstart's VP of product development provides need-to-know components of a strategic segmentation and messaging approach to automotive BT efforts. ]]></description>
    <author><![CDATA[Joe Kyriakoza]]></author>
    <authorid><![CDATA[1819]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kyriakoza_Joe_70.jpg]]></image>
    <date><![CDATA[April 03, 2006]]></date>
</item><item>
    <title><![CDATA[A Re-Start for Renault]]></title>
    <link>http://www.imediaconnection.com/content/8773.asp</link>
    <description><![CDATA[A European clip from Eyeblaster uses video assets for Renault that make a striking statement-- whether you speak the language or not. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/autos_060327_renault_70x70.jpg]]></image>
    <date><![CDATA[March 27, 2006]]></date>
</item><item>
    <title><![CDATA[Do You Spam? Your Emails Might!]]></title>
    <link>http://www.imediaconnection.com/content/8739.asp</link>
    <description><![CDATA[With big changes looming, your spam-compliant practices may soon hit a snag. iCarMagic's CEO discusses email developments that could land your campaign in the can.]]></description>
    <author><![CDATA[Keith Latman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_icarmagic_70x70.gif]]></image>
    <date><![CDATA[March 27, 2006]]></date>
</item><item>
    <title><![CDATA[Grabbing the Keys for a Creative Launch]]></title>
    <link>http://www.imediaconnection.com/content/8759.asp</link>
    <description><![CDATA[Jumpstart Automotive's creative director continues his "Launching Outside the Auto Show" series with more media and creative strategies to watch for in 2006.]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70.jpg]]></image>
    <date><![CDATA[March 27, 2006]]></date>
</item><item>
    <title><![CDATA[Searching on Automotive's Terms]]></title>
    <link>http://www.imediaconnection.com/content/8778.asp</link>
    <description><![CDATA[Kelley Blue Book leads automotive search-- even when its name is misspelled; GM sites lead in unique visitor gains, and more automotive search insight. ]]></description>
    <author><![CDATA[Compete, Inc.]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_competeinc_70x70.gif]]></image>
    <date><![CDATA[March 27, 2006]]></date>
</item><item>
    <title><![CDATA[A Buzzworthy Model ]]></title>
    <link>http://www.imediaconnection.com/content/8584.asp</link>
    <description><![CDATA[Kelley Blue Book's VP of marketing research analyzes the power of buzz and what it can reveal about the in-market auto buyer.]]></description>
    <author><![CDATA[Rick Wainschel]]></author>
    <authorid><![CDATA[3130]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wainschel_Rick_70.jpg]]></image>
    <date><![CDATA[March 20, 2006]]></date>
</item><item>
    <title><![CDATA[Where to GO with VOD]]></title>
    <link>http://www.imediaconnection.com/content/8690.asp</link>
    <description><![CDATA[Jumpstart Automotive's VP of creative development shows automotive how to use video to combine the impact of TV ads with internet-level consumer targetability and reach.]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70.jpg]]></image>
    <date><![CDATA[March 20, 2006]]></date>
</item><item>
    <title><![CDATA[Type "Z" Personality]]></title>
    <link>http://www.imediaconnection.com/content/8648.asp</link>
    <description><![CDATA[EyeWonder creates a series of mini videos highlighting key characteristics that drive the appeal of the Nissan Z.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/autos_060320_nissan_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2006]]></date>
</item><item>
    <title><![CDATA[Taking On the Internet Savvy Customer ]]></title>
    <link>http://www.imediaconnection.com/content/8647.asp</link>
    <description><![CDATA[A seasoned automotive sales veteran makes the case for updating the auto sales process by meeting the informed consumer halfway. ]]></description>
    <author><![CDATA[Steve Levin]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_levin_steve_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2006]]></date>
</item><item>
    <title><![CDATA[Making Video "Click" for Users]]></title>
    <link>http://www.imediaconnection.com/content/8580.asp</link>
    <description><![CDATA[Jumpstart moves automotive interactive one step further with a clickable video and rich-media spot that reflects the innovation of the hybrid Honda.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/autos_060306_honda_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2006]]></date>
</item><item>
    <title><![CDATA[Making Behavioral Targeting Matter]]></title>
    <link>http://www.imediaconnection.com/content/8483.asp</link>
    <description><![CDATA[Enlighten's director of interactive marketing shows how to build more relevant ad placements with some practical messaging strategies for advanced behavioral targeting. ]]></description>
    <author><![CDATA[John Gray]]></author>
    <authorid><![CDATA[2394]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_grey_john_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2006]]></date>
</item><item>
    <title><![CDATA[At Risk of Complacency]]></title>
    <link>http://www.imediaconnection.com/content/8507.asp</link>
    <description><![CDATA[Jumpstart Automotive's CEO puts out the call for more innovative contributions, to build on and protect the auto industry's online success story. ]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2006]]></date>
</item><item>
    <title><![CDATA[Who's Searching for Auto Information?]]></title>
    <link>http://www.imediaconnection.com/content/8579.asp</link>
    <description><![CDATA[BURST! provides a snapshot of the habits and demographics of online automotive researchers. ]]></description>
    <author><![CDATA[BURST! Media]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_burst_70x70.gif]]></image>
    <date><![CDATA[March 13, 2006]]></date>
</item><item>
    <title><![CDATA[Auto Market Motion]]></title>
    <link>http://www.imediaconnection.com/content/8459.asp</link>
    <description><![CDATA[Used-car shoppers are dominating search; Kelley Blue Book leads in auto site visitors and more auto research insight from Compete, Inc. ]]></description>
    <author><![CDATA[Compete, Inc.]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_competeinc_70x70.gif]]></image>
    <date><![CDATA[March 06, 2006]]></date>
</item><item>
    <title><![CDATA[Target Smarter: Add Relevance]]></title>
    <link>http://www.imediaconnection.com/content/8330.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's VP of product development boosts behavioral targeting by creating an environment that's conducive to the identified audience.]]></description>
    <author><![CDATA[Joe Kyriakoza]]></author>
    <authorid><![CDATA[1819]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kyriakoza_Joe_70.jpg]]></image>
    <date><![CDATA[March 06, 2006]]></date>
</item><item>
    <title><![CDATA[Nissan Prepares for Takeoff]]></title>
    <link>http://www.imediaconnection.com/content/8400.asp</link>
    <description><![CDATA[TEQUILA\ soars with an expandable banner ad that uses flying cars and a coffee cam to demonstrate the Murano's smooth ride. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/autos_060222_nissanshift_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with Lexus' Deborah Wahl Meyer]]></title>
    <link>http://www.imediaconnection.com/content/8410.asp</link>
    <description><![CDATA[Kelley Blue Book's Jack Nerad talks to Lexus' Deborah Wahl Meyer about the challenges of reaching today's time-pressed luxury consumers.]]></description>
    <author><![CDATA[Jack R. Nerad]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_lexus_70x70.gif]]></image>
    <date><![CDATA[March 06, 2006]]></date>
</item><item>
    <title><![CDATA[Mazda Expands the Enthusiasts' Video Horizons]]></title>
    <link>http://www.imediaconnection.com/content/8347.asp</link>
    <description><![CDATA[Mazda and EyeWonder immerse enthusiasts in the MazdaSpeed6 experience with racing course footage in a video expandable ad.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_060227_mazda_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2006]]></date>
</item><item>
    <title><![CDATA[Building Trust in Online Automotive]]></title>
    <link>http://www.imediaconnection.com/content/8373.asp</link>
    <description><![CDATA[J.D. Power's senior director of digital marketing solutions believes credibility is key to the online auto shopping experience.]]></description>
    <author><![CDATA[Dennis Galbraith]]></author>
    <authorid><![CDATA[3096]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_galbraith_dennis_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2006]]></date>
</item><item>
    <title><![CDATA[Dealers: Follow the OEMs' Lead]]></title>
    <link>http://www.imediaconnection.com/content/8408.asp</link>
    <description><![CDATA[Jumpstart Automotive's CEO urges auto dealers to align their marketing strategies with the OEMs' more interactive techniques for in-market targeting. ]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2006]]></date>
</item><item>
    <title><![CDATA[An Online Sales Team Effort]]></title>
    <link>http://www.imediaconnection.com/content/8318.asp</link>
    <description><![CDATA[An auto industry consultant provides motivation and solutions for building a more coordinated team of manufacturers and dealers.]]></description>
    <author><![CDATA[David Kain]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kain_david_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2006]]></date>
</item><item>
    <title><![CDATA[MINI's Dominating Force]]></title>
    <link>http://www.imediaconnection.com/content/8303.asp</link>
    <description><![CDATA[A TAXI Canada-created microsite uses voice-over, music and full motion video to demonstrate MINI's control over wintery roads.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_mini2_70x70.jpg]]></image>
    <date><![CDATA[February 21, 2006]]></date>
</item><item>
    <title><![CDATA[Online Motion that Moves Autos]]></title>
    <link>http://www.imediaconnection.com/content/8290.asp</link>
    <description><![CDATA[A developer of multimedia content apps champions the use of rich media clips in a dealer's online inventory.]]></description>
    <author><![CDATA[Tomer Alpert]]></author>
    <authorid><![CDATA[3543]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_alpert_tomer_70x70.jpg]]></image>
    <date><![CDATA[February 21, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with Paul A. Eisenstein]]></title>
    <link>http://www.imediaconnection.com/content/8145.asp</link>
    <description><![CDATA[The online automotive journalism innovator takes guerilla marketing on the road with his site's Wacky Street Names Contest.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_eisenstein_paul_70x70.jpg]]></image>
    <date><![CDATA[February 21, 2006]]></date>
</item><item>
    <title><![CDATA[Launching Outside the Auto Show]]></title>
    <link>http://www.imediaconnection.com/content/8285.asp</link>
    <description><![CDATA[Jumpstart Automotive's VP of creative development asks if in-market automotive sites are making the necessary creative strides.]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70.jpg]]></image>
    <date><![CDATA[February 21, 2006]]></date>
</item><item>
    <title><![CDATA[The Answer to Internet Fragmentation]]></title>
    <link>http://www.imediaconnection.com/content/8078.asp</link>
    <description><![CDATA[Jumpstart Automotive's ad sales director touts ad networks as the solution to the media planner's growing struggle. ]]></description>
    <author><![CDATA[Christin Prince]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_prince_christin_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2006]]></date>
</item><item>
    <title><![CDATA[Research for Reaching Near-Term Intenders]]></title>
    <link>http://www.imediaconnection.com/content/8131.asp</link>
    <description><![CDATA[Kelley Blue Book's VP of marketing research shows auto marketers how they can better research consumers' purchasing intentions.]]></description>
    <author><![CDATA[Rick Wainschel]]></author>
    <authorid><![CDATA[3130]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wainschel_Rick_70.jpg]]></image>
    <date><![CDATA[February 13, 2006]]></date>
</item><item>
    <title><![CDATA[Volkswagen Plays up Its Best Features]]></title>
    <link>http://www.imediaconnection.com/content/8239.asp</link>
    <description><![CDATA[Arnold and Volkswagen use whimsical short films to showcase the not-so-standard features of the new Passat.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_060215_passat_70.jpg]]></image>
    <date><![CDATA[February 13, 2006]]></date>
</item><item>
    <title><![CDATA[Be a Creative Ace in the Autos Space]]></title>
    <link>http://www.imediaconnection.com/content/8076.asp</link>
    <description><![CDATA[Enlighten's director of interactive marketing provides some creative tricks to help maximize results on in-market automotive sites.]]></description>
    <author><![CDATA[John Gray]]></author>
    <authorid><![CDATA[2394]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_grey_john_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2006]]></date>
</item><item>
    <title><![CDATA[Our Point Was Tipped a While Ago. Now What?]]></title>
    <link>http://www.imediaconnection.com/content/8058.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's CEO explores some aggressive new techniques to expand ad units.]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2006]]></date>
</item><item>
    <title><![CDATA[The Urban Auto Market Comes of Age (Page 2)]]></title>
    <link>http://www.imediaconnection.com/content/8015.asp</link>
    <description><![CDATA[Page 2 of 2]]></description>
    <author><![CDATA[Jodi Harris and Brad Berens]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_patton_erin_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2006]]></date>
</item><item>
    <title><![CDATA[The Urban Auto Market Comes of Age ]]></title>
    <link>http://www.imediaconnection.com/content/8017.asp</link>
    <description><![CDATA[The Mastermind Group's Erin Patton explores the recent embrace of the multicultural market's influence on luxury auto sales.]]></description>
    <author><![CDATA[Jodi Harris and Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_patton_erin_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2006]]></date>
</item><item>
    <title><![CDATA[Listening through the Internet's Ears]]></title>
    <link>http://www.imediaconnection.com/content/7985.asp</link>
    <description><![CDATA[J.D. Power's senior director of digital marketing solutions urges the automotive industry to use website technology to know its customers' minds.]]></description>
    <author><![CDATA[Dennis Galbraith]]></author>
    <authorid><![CDATA[3096]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_galbraith_dennis_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2006]]></date>
</item><item>
    <title><![CDATA[Who Will Own Video?]]></title>
    <link>http://www.imediaconnection.com/content/7986.asp</link>
    <description><![CDATA[Jumpstart Automotive weighs in on energizing automotive marketing with emerging video technology.]]></description>
    <author><![CDATA[Chad M. Beasley]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beasley_chad_70.jpg]]></image>
    <date><![CDATA[January 30, 2006]]></date>
</item><item>
    <title><![CDATA[The Third-Party Line for Autos]]></title>
    <link>http://www.imediaconnection.com/content/7987.asp</link>
    <description><![CDATA[Kelley Blue Book's VP of marketing research outlines the many roles and challenges of third-party auto websites.]]></description>
    <author><![CDATA[Rick Wainschel]]></author>
    <authorid><![CDATA[3130]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wainschel_Rick_70.jpg]]></image>
    <date><![CDATA[January 30, 2006]]></date>
</item><item>
    <title><![CDATA[A Quick Look Back]]></title>
    <link>http://www.imediaconnection.com/content/7880.asp</link>
    <description><![CDATA[Google's head of automotive revisits 2003 to see how quickly online usage has progressed for automotive.]]></description>
    <author><![CDATA[Denise Chudy]]></author>
    <authorid><![CDATA[1869]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chudy_denise_70.jpg]]></image>
    <date><![CDATA[January 23, 2006]]></date>
</item><item>
    <title><![CDATA[Expanding Ad Space with Behavioral Targeting]]></title>
    <link>http://www.imediaconnection.com/content/7877.asp</link>
    <description><![CDATA[When ad space on third-party auto sites gets tight, behavioral targeting can open up new possibilities.]]></description>
    <author><![CDATA[Joe Kyriakoza]]></author>
    <authorid><![CDATA[1819]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kyriakoza_Joe_70.jpg]]></image>
    <date><![CDATA[January 23, 2006]]></date>
</item><item>
    <title><![CDATA[The Fifth "P" of Automotive Marketing]]></title>
    <link>http://www.imediaconnection.com/content/7866.asp</link>
    <description><![CDATA[Adding process data to the marketing mix can drive more powerful customization in your marketing platform.]]></description>
    <author><![CDATA[Bonita Coleman Stewart and Lincoln Merrihew]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/chart_metrics2_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2006]]></date>
</item><item>
    <title><![CDATA[How Auto Marketers Can Work with CGM]]></title>
    <link>http://www.imediaconnection.com/content/7815.asp</link>
    <description><![CDATA[Jumpstart Automotive Media's CEO shows how to embrace what you cannot control in the consumer generated media space.]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[January 17, 2006]]></date>
</item><item>
    <title><![CDATA[Dodge Charger Case Study]]></title>
    <link>http://www.imediaconnection.com/content/7817.asp</link>
    <description><![CDATA[Organic describes a MediaJamming technique tested for the "Unleash Your Freak" campaign, and showcases results.]]></description>
    <author><![CDATA[Chuck Russo]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_russo_chuck_70x70.jpg]]></image>
    <date><![CDATA[January 17, 2006]]></date>
</item><item>
    <title><![CDATA[Putting Third-Party Sites to Work]]></title>
    <link>http://www.imediaconnection.com/content/7816.asp</link>
    <description><![CDATA[Kelley Blue Book's VP of advertising and business development discusses the new power of third-party auto websites to drive buyers-- and branding efforts.]]></description>
    <author><![CDATA[Robin Cooper]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cooper_Robin_70.jpg]]></image>
    <date><![CDATA[January 17, 2006]]></date>
</item><item>
    <title><![CDATA[Defining the Role of OEMs and Dealers]]></title>
    <link>http://www.imediaconnection.com/content/7668.asp</link>
    <description><![CDATA[The president of KainAutomotive.com compares online marketing strategies that manufacturers, individual dealers and dealer ad associations should engage.]]></description>
    <author><![CDATA[David Kain]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kain_david_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2006]]></date>
</item><item>
    <title><![CDATA[New Automotive Newsletter & Site!]]></title>
    <link>http://www.imediaconnection.com/content/7751.asp</link>
    <description><![CDATA[iMedia Connection launches "Driving Interactive" -- a microsite and newsletter for the automotive industry.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with J.D. Powers' Dennis Galbraith]]></title>
    <link>http://www.imediaconnection.com/content/7656.asp</link>
    <description><![CDATA[The senior director of internet studies and marketing solutions provides a state of the automotive online marketing industry.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_galbraith_dennis_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2006]]></date>
</item><item>
    <title><![CDATA[Auto Marketing Budgeting for Online Media]]></title>
    <link>http://www.imediaconnection.com/content/7669.asp</link>
    <description><![CDATA[A Carat SVP who works with Hyundai and Kia provides a guideline for allocating online/digital budgets.]]></description>
    <author><![CDATA[Paul Santello]]></author>
    <authorid><![CDATA[1999]]></authorid>
    <section><![CDATA[VERTICALS: AUTOS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_santello_paul_70.jpg]]></image>
    <date><![CDATA[January 09, 2006]]></date>
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