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 <title>iMedia Connection: Book Club Archive - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
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  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[The new fundamentals of digital engagement]]></title>
    <link>http://www.imediaconnection.com/content/22527.asp</link>
    <description><![CDATA[If your site launched more than a year ago, it's time to dust it off and give it an overhaul. Here's a look at digital engagement and a recently published book that will transform the digital space.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[BOOK CLUB]]></section>
    <sectionurl><![CDATA[/bookclub/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2009]]></date>
</item><item>
    <title><![CDATA[How to avoid missed opportunities online]]></title>
    <link>http://www.imediaconnection.com/content/17233.asp</link>
    <description><![CDATA["The Internet Advocacy Book"&nbsp;offers&nbsp;tips, techniques and case studies for nonprofits and corporations alike to get the most from their online presence.]]></description>
    <author><![CDATA[Brian Reich]]></author>
    <authorid><![CDATA[3120]]></authorid>
    <section><![CDATA[BOOK CLUB]]></section>
    <sectionurl><![CDATA[/bookclub/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reich_brian_70x70.JPG]]></image>
    <date><![CDATA[November 07, 2007]]></date>
</item><item>
    <title><![CDATA[More profitable marketing in 8 steps]]></title>
    <link>http://www.imediaconnection.com/content/17061.asp</link>
    <description><![CDATA[In this book review, the authors make an organized plea that advertising firms and their people become more financially focused. ]]></description>
    <author><![CDATA[Don E. Schultz]]></author>
    <authorid><![CDATA[1473]]></authorid>
    <section><![CDATA[BOOK CLUB]]></section>
    <sectionurl><![CDATA[/bookclub/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_schultz_don_70.jpg]]></image>
    <date><![CDATA[October 26, 2007]]></date>
</item><item>
    <title><![CDATA[iMedia Book Club: David Verklin's "Watch This. Listen Up. Click Here"]]></title>
    <link>http://www.imediaconnection.com/content/16546.asp</link>
    <description><![CDATA[In a new book, the Carat North America CEO tells us to follow the money, but it may take some time to determine the exchange rates. ]]></description>
    <author><![CDATA[Larry Everling]]></author>
    <authorid><![CDATA[411]]></authorid>
    <section><![CDATA[BOOK CLUB]]></section>
    <sectionurl><![CDATA[/bookclub/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_everling_larry_70x70.jpg]]></image>
    <date><![CDATA[September 14, 2007]]></date>
</item><item>
    <title><![CDATA[Must-read books for marketers]]></title>
    <link>http://www.imediaconnection.com/content/16540.asp</link>
    <description><![CDATA[Whether new to the business or an old-timer, these books selected by marketing professor Durham will give your career a jumpstart.]]></description>
    <author><![CDATA[John Durham]]></author>
    <authorid><![CDATA[135]]></authorid>
    <section><![CDATA[BOOK CLUB]]></section>
    <sectionurl><![CDATA[/bookclub/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_durham_john_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2007]]></date>
</item><item>
    <title><![CDATA[Does "Guide to the New Social Media" Misguide?]]></title>
    <link>http://www.imediaconnection.com/content/15739.asp</link>
    <description><![CDATA[A new-media consultant reviews Paul Gillin's "The New Influencers: A Marketer's Guide to the New Social Media."]]></description>
    <author><![CDATA[Phil Gomes]]></author>
    <authorid><![CDATA[3889]]></authorid>
    <section><![CDATA[BOOK CLUB]]></section>
    <sectionurl><![CDATA[/bookclub/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gomes_phil_70x70.jpg]]></image>
    <date><![CDATA[July 20, 2007]]></date>
</item><item>
    <title><![CDATA[iMedia Book Club Reviews "Ignited"]]></title>
    <link>http://www.imediaconnection.com/content/14171.asp</link>
    <description><![CDATA[iMedia's recruiting columnist reviews a powerful guide for managers looking to rise above the chaos and create meaningful change.]]></description>
    <author><![CDATA[Brandon Gutman]]></author>
    <authorid><![CDATA[4124]]></authorid>
    <section><![CDATA[BOOK CLUB]]></section>
    <sectionurl><![CDATA[/bookclub/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gutman_brandon_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2007]]></date>
</item><item>
    <title><![CDATA[A Prescription for Better Advertising]]></title>
    <link>http://www.imediaconnection.com/content/12594.asp</link>
    <description><![CDATA[TACODA's founder reviews Rex Briggs and Greg Stuart's "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds."]]></description>
    <author><![CDATA[Dave Morgan]]></author>
    <authorid><![CDATA[263]]></authorid>
    <section><![CDATA[BOOK CLUB]]></section>
    <sectionurl><![CDATA[/bookclub/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_morgan_dave_70x70.jpg]]></image>
    <date><![CDATA[November 29, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Book Club: "ProfitBrand"]]></title>
    <link>http://www.imediaconnection.com/content/7263.asp</link>
    <description><![CDATA[Nick Wreden's new book argues that most brand marketers are out of synch with both their consumers and their management -- learn what they should do about it.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[BOOK CLUB]]></section>
    <sectionurl><![CDATA[/bookclub/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70.jpg]]></image>
    <date><![CDATA[November 16, 2005]]></date>
</item><item>
    <title><![CDATA[Review: "Life After the 30 Second Spot"]]></title>
    <link>http://www.imediaconnection.com/content/6091.asp</link>
    <description><![CDATA[In the iMedia Book Club, TACODA's Dave Morgan reviews �Life After the 30 Second Spot� -- the new book by iMedia Editor at Large Joseph Jaffe.]]></description>
    <author><![CDATA[Dave Morgan]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[BOOK CLUB]]></section>
    <sectionurl><![CDATA[/bookclub/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/book_lifeafter_050610_70.jpg]]></image>
    <date><![CDATA[June 10, 2005]]></date>
</item><item>
    <title><![CDATA[iMedia Book Club]]></title>
    <link>http://www.imediaconnection.com/content/4315.asp</link>
    <description><![CDATA[Interactive marketing guru Don E. Schultz lists the five books that all marketers should be reading. ]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[BOOK CLUB]]></section>
    <sectionurl><![CDATA[/bookclub/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_books2.jpg]]></image>
    <date><![CDATA[October 04, 2004]]></date>
</item><item>
    <title><![CDATA[iMedia Book Club]]></title>
    <link>http://www.imediaconnection.com/content/4497.asp</link>
    <description><![CDATA[Altus Alliance's Dave Chase reviews &quot;The Wisdom of Crowds&quot; by James Surowiecki and lets us know what marketers can get from this book.]]></description>
    <author><![CDATA[Dave Chase]]></author>
    <authorid><![CDATA[691]]></authorid>
    <section><![CDATA[BOOK CLUB]]></section>
    <sectionurl><![CDATA[/bookclub/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_wisdomofcrowds.jpg]]></image>
    <date><![CDATA[November 01, 2004]]></date>
</item><item>
    <title><![CDATA[iMedia Book Club]]></title>
    <link>http://www.imediaconnection.com/content/4710.asp</link>
    <description><![CDATA[Basement Inc. president Doug Schumacher reviews &quot;How Customers Think&quot; by Gerald Zaltman.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[BOOK CLUB]]></section>
    <sectionurl><![CDATA[/bookclub/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/think_100x100.gif]]></image>
    <date><![CDATA[December 02, 2004]]></date>
</item><item>
    <title><![CDATA[iMedia Book Club Reviews "Sign Me Up"]]></title>
    <link>http://www.imediaconnection.com/content/5118.asp</link>
    <description><![CDATA[Simms Jenkins reviews email marketing guide &quot;Sign Me Up&quot; by Matt Blumberg and Michael Mayor.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[BOOK CLUB]]></section>
    <sectionurl><![CDATA[/bookclub/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/book_signmeup.gif]]></image>
    <date><![CDATA[February 23, 2005]]></date>
</item><item>
    <title><![CDATA[iMedia Book Club]]></title>
    <link>http://www.imediaconnection.com/content/5260.asp</link>
    <description><![CDATA[Jim Meskauskas reviews &quot;When Customers Talk� Turn What They Tell You into Sales&quot; by T. Scott Gross.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[BOOK CLUB]]></section>
    <sectionurl><![CDATA[/bookclub/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/book_whencustomerstalk.gif]]></image>
    <date><![CDATA[March 17, 2005]]></date>
</item><item>
    <title><![CDATA[iMedia Book Club]]></title>
    <link>http://www.imediaconnection.com/content/5595.asp</link>
    <description><![CDATA[Email marketer Lynn Moss reviews "The Quiet Revolution in Email Marketing" by Bill Nussey.]]></description>
    <author><![CDATA[Lynn Moss]]></author>
    <authorid><![CDATA[5529]]></authorid>
    <section><![CDATA[BOOK CLUB]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/book_quietrevolution.GIF]]></image>
    <date><![CDATA[April 28, 2005]]></date>
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