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 <title>iMedia Connection: Case studies Archive - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
 <image>
  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
  <link>http://www.imediaconnection.com/</link>
 </image>
 <language>en-us</language>
 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[19 ad campaigns that permeated American culture]]></title>
    <link>http://www.imediaconnection.com/content/37509.asp</link>
    <description><![CDATA[Some ads are good. Others are great. But every once&nbsp;in a while, a marketing campaign becomes a part of our lives. Here are a few that have become cultural milestones. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2014]]></date>
</item><item>
    <title><![CDATA[5 epic marketing stunts you need to see]]></title>
    <link>http://www.imediaconnection.com/content/37401.asp</link>
    <description><![CDATA[A well-calculated risk can earn your brand some well-deserved attention. Take a page from these recent bold ventures. ]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70(1).jpg]]></image>
    <date><![CDATA[September 29, 2014]]></date>
</item><item>
    <title><![CDATA[3 successful email personalization techniques]]></title>
    <link>http://www.imediaconnection.com/content/37377.asp</link>
    <description><![CDATA[Technology has gone a long way to depersonalize business, but your email campaigns can still include a human element. Here's how.]]></description>
    <author><![CDATA[Mark Brown]]></author>
    <authorid><![CDATA[62561]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brown_mark_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2014]]></date>
</item><item>
    <title><![CDATA[What you can learn from Airbnb's new logo backlash]]></title>
    <link>http://www.imediaconnection.com/content/37167.asp</link>
    <description><![CDATA[Although the internet poked fun at the new logo shape, Airbnb's launch of it was a case study in thoughtful rebranding. Here's what you can take away from this risky redesign.]]></description>
    <author><![CDATA[Sam Becker ]]></author>
    <authorid><![CDATA[62990]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_becker_sam_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2014]]></date>
</item><item>
    <title><![CDATA[7 emotions connecting brands and consumers]]></title>
    <link>http://www.imediaconnection.com/content/37164.asp</link>
    <description><![CDATA[If you aren't in touch with customer feelings, you're missing an important opportunity. Here are the brands striking that emotional chord.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2014]]></date>
</item><item>
    <title><![CDATA[9 campaign blunders to avoid]]></title>
    <link>http://www.imediaconnection.com/content/36998.asp</link>
    <description><![CDATA[For marketers, brand exposure is essential. But what happens when creative risks go too far? Here are campaign examples of what not to do. ]]></description>
    <author><![CDATA[Zach Weiner ]]></author>
    <authorid><![CDATA[45290]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weiner_zach_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2014]]></date>
</item><item>
    <title><![CDATA[The rapidly evolving role of data in marketing]]></title>
    <link>http://www.imediaconnection.com/content/36381.asp</link>
    <description><![CDATA[In the past few years, we have all seen digital budgets skyrocket. Here's a case study from Kellogg Company on how information is changing the advertising landscape.]]></description>
    <author><![CDATA[Aaron Fetters]]></author>
    <authorid><![CDATA[38096]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Fetters_Aaron_70x70.jpg]]></image>
    <date><![CDATA[May 02, 2014]]></date>
</item><item>
    <title><![CDATA[How facial coding unlocks consumer intentions]]></title>
    <link>http://www.imediaconnection.com/content/35731.asp</link>
    <description><![CDATA[Marketers are constantly seeking opportunities to examine consumers' true reactions. Here's a selection of excerpts from "On-Emotion: Salvaging Market Research."]]></description>
    <author><![CDATA[Dan Hill]]></author>
    <authorid><![CDATA[53522]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DanHill_70.jpg]]></image>
    <date><![CDATA[February 07, 2014]]></date>
</item><item>
    <title><![CDATA[The most immature brands in marketing]]></title>
    <link>http://www.imediaconnection.com/content/34962.asp</link>
    <description><![CDATA[Fart jokes and other silliness have their place in marketing and advertising, but they can also go horribly wrong. Let's take a look at the brands that are winning and failing in this realm.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2013]]></date>
</item><item>
    <title><![CDATA[10 hilarious digital media parodies]]></title>
    <link>http://www.imediaconnection.com/content/34140.asp</link>
    <description><![CDATA[If you can't see the value in great satire, you're missing out. Here are the best and funniest spoofs and parodies that resonate with digital marketers.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2013]]></date>
</item><item>
    <title><![CDATA[9 outrageous bribes received by agencies]]></title>
    <link>http://www.imediaconnection.com/content/33905.asp</link>
    <description><![CDATA[Agencies receive all sorts of gifts, incentives, or straight-up bribes from vendors courting their business. Here are the hilarious (and sometimes shocking) stories of nine marketers' most memorable presents.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2013]]></date>
</item><item>
    <title><![CDATA[4 small agencies that scored big clients]]></title>
    <link>http://www.imediaconnection.com/content/33632.asp</link>
    <description><![CDATA[Bigger isn't always better. Here's how boutique shops scored impressive clients in 2012 -- and how they plan to do it again this year.]]></description>
    <author><![CDATA[Tricia Despres]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <date><![CDATA[February 25, 2013]]></date>
</item><item>
    <title><![CDATA[Why there's no sexism problem in digital]]></title>
    <link>http://www.imediaconnection.com/content/32601.asp</link>
    <description><![CDATA[Despite an abundance of resources, the topic of women facing discrimination in the tech and digital world doesn't seem to change or go away. Read one CEO's take on the problem.]]></description>
    <author><![CDATA[Dimple Thakkar]]></author>
    <authorid><![CDATA[43329]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_thakkar_dimple_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2012]]></date>
</item><item>
    <title><![CDATA[How to make a splash at your new job]]></title>
    <link>http://www.imediaconnection.com/content/31528.asp</link>
    <description><![CDATA[Taking on a new job can make you feel unsure or less confident. Read on for advice on making a difference in a new company, a new industry, or a new position.]]></description>
    <author><![CDATA[Julie Roehm]]></author>
    <authorid><![CDATA[2799]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roehm_julie_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2012]]></date>
</item><item>
    <title><![CDATA[An insider's look at the power of influence marketing ]]></title>
    <link>http://www.imediaconnection.com/content/31468.asp</link>
    <description><![CDATA[In this excerpt from "Return On Influence," author and business consultant Mark W. Schaefer discusses the new rules of online influence. ]]></description>
    <author><![CDATA[Mark W. Schaefer]]></author>
    <authorid><![CDATA[45985]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Schaefer_Mark_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2012]]></date>
</item><item>
    <title><![CDATA[An inside look at Google's approach to marketing ]]></title>
    <link>http://www.imediaconnection.com/content/30262.asp</link>
    <description><![CDATA[In this excerpt from the book "I'm Feeling Lucky," former Google employee Doug Edwards dishes on the company's unconventional take on marketing. ]]></description>
    <author><![CDATA[Doug Edwards]]></author>
    <authorid><![CDATA[41459]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Edwards_Doug_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2011]]></date>
</item><item>
    <title><![CDATA[3 things you don't know about Old Spice's success ]]></title>
    <link>http://www.imediaconnection.com/content/27453.asp</link>
    <description><![CDATA[Old Spice's humorous YouTube series is a smash, but this was no overnight success. Here's how the brand and its agency set themselves up for a viral victory. ]]></description>
    <author><![CDATA[Rob Rose]]></author>
    <authorid><![CDATA[3953]]></authorid>
    <section><![CDATA[Case Studies]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rose_rob_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2010]]></date>
</item><item>
    <title><![CDATA[Case study: A 60% CTR and still counting]]></title>
    <link>http://www.imediaconnection.com/content/27039.asp</link>
    <description><![CDATA[People in online forums are highly receptive to product messages. See how one electronics manufacturer tapped into this opportunity to target influential automotive enthusiasts.]]></description>
    <author><![CDATA[Justin Choi]]></author>
    <authorid><![CDATA[31839]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_choi_justin_70x70.jpg]]></image>
    <date><![CDATA[July 06, 2010]]></date>
</item><item>
    <title><![CDATA[Case study: How a site redesign doubled returning visitors]]></title>
    <link>http://www.imediaconnection.com/content/26908.asp</link>
    <description><![CDATA[See how the new Souplantation.com engaged its loyal customers, increased gift card sales, and drove tremendous gains in the company's social media following.]]></description>
    <author><![CDATA[Jeannie Fratoni]]></author>
    <authorid><![CDATA[30924]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fratoni_jeannie_70x70.jpg]]></image>
    <date><![CDATA[June 08, 2010]]></date>
</item><item>
    <title><![CDATA[Case study: The benefits and pitfalls of QR codes]]></title>
    <link>http://www.imediaconnection.com/content/26320.asp</link>
    <description><![CDATA[A global software company used a mobile scavenger hunt to engage SXSW participants. Here's what the company learned when it comes to the benefits -- and limitations -- of using QR codes.]]></description>
    <author><![CDATA[Reid Carr ]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2010]]></date>
</item><item>
    <title><![CDATA[Case study: The brand that went 100% digital]]></title>
    <link>http://www.imediaconnection.com/content/25759.asp</link>
    <description><![CDATA[Most brands are exploring digital media, but some hesitate to truly take the plunge. See what happened when one company decided to invest the entirety of its marketing budget in making online connections.]]></description>
    <author><![CDATA[Karen Macumber ]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70(1).jpg]]></image>
    <date><![CDATA[February 01, 2010]]></date>
</item><item>
    <title><![CDATA[Case study: Successful engagement with emerging technology]]></title>
    <link>http://www.imediaconnection.com/content/25650.asp</link>
    <description><![CDATA[Although QR codes are widely accepted as a marketing tool in Japan, they have yet to catch on in the U.S. See how early adopter Kidrobot used this technology to make a connection.]]></description>
    <author><![CDATA[Jeremy Hollister ]]></author>
    <authorid><![CDATA[27157]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hollister_jeremy_70x.jpg]]></image>
    <date><![CDATA[January 27, 2010]]></date>
</item><item>
    <title><![CDATA[Case study: A success story in bilingual social media]]></title>
    <link>http://www.imediaconnection.com/content/24838.asp</link>
    <description><![CDATA[If you think jumping into social media is tricky enough, try doing it in two languages. See how one company tackled the challenge. ]]></description>
    <author><![CDATA[Craig Brown ]]></author>
    <authorid><![CDATA[24713]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brown_craig_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2009]]></date>
</item><item>
    <title><![CDATA[Case study: A marketing icon's Facebook journey]]></title>
    <link>http://www.imediaconnection.com/content/24689.asp</link>
    <description><![CDATA[The Aflac Duck is the first and only spokesduck on Facebook, but it wasn't an easy task getting him there. Find out how the brand turned a mascot with a one word vocabulary into a social media success. ]]></description>
    <author><![CDATA[James Wisdom]]></author>
    <authorid><![CDATA[24017]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wisdom_james_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2009]]></date>
</item><item>
    <title><![CDATA[Monetizing a niche social network ]]></title>
    <link>http://www.imediaconnection.com/content/24557.asp</link>
    <description><![CDATA[Does the idea of building relationships with your customers and making money while doing it sound too good to be true? Here's how one entrepreneur pulled it off.]]></description>
    <author><![CDATA[Ken Davenport ]]></author>
    <authorid><![CDATA[23899]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davenport_ken_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2009]]></date>
</item><item>
    <title><![CDATA[Case study: An affordable way to build a social community]]></title>
    <link>http://www.imediaconnection.com/content/23597.asp</link>
    <description><![CDATA[Marketing is all about forging relationships, both with a brand and among users. See how one company engaged potential customers -- without breaking the bank.]]></description>
    <author><![CDATA[Chris Warner]]></author>
    <authorid><![CDATA[22280]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_warner_chris_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2009]]></date>
</item><item>
    <title><![CDATA[Case study: A Facebook campaign that connected]]></title>
    <link>http://www.imediaconnection.com/content/23240.asp</link>
    <description><![CDATA[College students are an elusive bunch. See how Adobe engaged this audience with an innovative social media experience.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 29, 2009]]></date>
</item><item>
    <title><![CDATA[Looking Back at Sugarshots]]></title>
    <link>http://www.imediaconnection.com/content/6687.asp</link>
    <description><![CDATA[As we wind up iMedia's first &quot;open source marketing campaign,&quot; Doug Schumacher, Emma Brownell and Brad Berens chat about what we learned.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/sugar_shots_70x70.gif]]></image>
    <date><![CDATA[September 07, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Results: Flash's 2nd Chance]]></title>
    <link>http://www.imediaconnection.com/content/6661.asp</link>
    <description><![CDATA[The second round of Flash versus GIF gives the same results as the first; again, GIF outperforms the Flash ad in clickthrough rates.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots_results_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Test: Flash's 2nd Chance]]></title>
    <link>http://www.imediaconnection.com/content/6623.asp</link>
    <description><![CDATA[We revisit the Flash vs. GIF test, this time using more relevant animation.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots7_70x70.gif]]></image>
    <date><![CDATA[August 29, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Results: Optimization]]></title>
    <link>http://www.imediaconnection.com/content/6605.asp</link>
    <description><![CDATA[Ari Bluman reports that optimization provided a lift to the Sugarshots campaign, and he explains how optimization can work for you.]]></description>
    <author><![CDATA[Doug Schumacher and Ari Bluman]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots_results_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Test: Optimization's Efficacy]]></title>
    <link>http://www.imediaconnection.com/content/6580.asp</link>
    <description><![CDATA[This week's test looks at how much optimization actually does improve results. We'll run one campaign with 24/7's optimization tool, and one without.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots10_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Results: Presentation Consistency]]></title>
    <link>http://www.imediaconnection.com/content/6552.asp</link>
    <description><![CDATA[The survey confirms that a cohesive ad-website presentation improves consumers' reactions.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots_results_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Test: Presentation Consistency]]></title>
    <link>http://www.imediaconnection.com/content/6525.asp</link>
    <description><![CDATA[Doug Schumacher revisits the issue of ad-website pairing, now with the added tool of a pop-up survey to assess consumers' reactions.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots10_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots: In Defense of Flash]]></title>
    <link>http://www.imediaconnection.com/content/6519.asp</link>
    <description><![CDATA[Although&nbsp;GIF ads may have driven more clicks in this week's test, Media Contacts' Amy Auerbach reminds us that Flash does have indisputable advantages.]]></description>
    <author><![CDATA[Amy Auerbach]]></author>
    <authorid><![CDATA[1911]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/content/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots7_70x70.gif]]></image>
    <date><![CDATA[August 12, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Results: To Animate or Not?]]></title>
    <link>http://www.imediaconnection.com/content/6508.asp</link>
    <description><![CDATA[In this instance, the answer is definitively &quot;not;&quot; Schumacher suggests reasons&nbsp;why.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots_results_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Test: To Animate or Not?]]></title>
    <link>http://www.imediaconnection.com/content/6479.asp</link>
    <description><![CDATA[Week nine of the campaign assesses the&nbsp;idea that animation may not always increase ROI.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots7_70x70.gif]]></image>
    <date><![CDATA[August 08, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots: The Company's POV]]></title>
    <link>http://www.imediaconnection.com/content/6464.asp</link>
    <description><![CDATA[Sugarshot's co-founder Matt Schow gives background on the company and tells us where it might go in the aftermath of this open source marketing campaign.]]></description>
    <author><![CDATA[Matt Schow]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugar_shots_70x70.gif]]></image>
    <date><![CDATA[August 05, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Results: Best Ad-Website Combo]]></title>
    <link>http://www.imediaconnection.com/content/6459.asp</link>
    <description><![CDATA[Jamie Roche assesses which elements worked best for competing landing pages.]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots_results_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Test: Best Ad-Website Combo]]></title>
    <link>http://www.imediaconnection.com/content/6438.asp</link>
    <description><![CDATA[Schumacher&nbsp;discusses the&nbsp;dynamic between ad and landing page, and Roche examines how to&nbsp;find the best combination of the two.]]></description>
    <author><![CDATA[Doug Schumacher and Jamie Roche]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugar_shots_70x70.gif]]></image>
    <date><![CDATA[August 01, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Results: Chic vs. Quirk]]></title>
    <link>http://www.imediaconnection.com/content/6414.asp</link>
    <description><![CDATA[Doug Schumacher examines why &quot;Quirk&quot; beat out &quot;Chic&quot; in the latest of the creative content tests.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots_results_70x70.jpg]]></image>
    <date><![CDATA[July 28, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Test: Chic vs. Quirk]]></title>
    <link>http://www.imediaconnection.com/content/6390.asp</link>
    <description><![CDATA[Get details on a test to solve the pressing creative question: Do consumers favor quirky or more sophisticate and stylish messaging?&nbsp; ]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots7_70x70.gif]]></image>
    <date><![CDATA[July 25, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots: Why Test Lincoln, Rasputin?]]></title>
    <link>http://www.imediaconnection.com/content/6357.asp</link>
    <description><![CDATA[Red Door Interactive's Reid Carr analyzes how the Sugarshots test of both Lincoln and Rasputin might affect the campaign.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugar_shots_70x70.gif]]></image>
    <date><![CDATA[July 22, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Results: The Creative Content]]></title>
    <link>http://www.imediaconnection.com/content/6356.asp</link>
    <description><![CDATA[Schumacher explains why Rasputin pulled in more click-visits than Lincoln, or the bottle itself.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots_results_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Test: The Creative Content]]></title>
    <link>http://www.imediaconnection.com/content/6345.asp</link>
    <description><![CDATA[Doug Schumacher broaches the first of several creative tests within the IAB rectangle format.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots6_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Results: The Optimal Ad Unit]]></title>
    <link>http://www.imediaconnection.com/content/6327.asp</link>
    <description><![CDATA[Doug Schumacher explains why the IAB rectangle significantly outperformed the leaderboard.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots_results_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots: Reading the Data]]></title>
    <link>http://www.imediaconnection.com/content/6315.asp</link>
    <description><![CDATA[Brandt Dainow of Think Metrics reports on his area of expertise -- metrics, and on what's working, and what's not.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[9648]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugar_shots_70x70.gif]]></image>
    <date><![CDATA[July 13, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Test: The Optimal Ad Unit]]></title>
    <link>http://www.imediaconnection.com/content/6296.asp</link>
    <description><![CDATA[Doug Schumacher presents the test -- how much better will an IAB rectangle perform than a leaderboard?]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots5_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots: Improving the Campaign]]></title>
    <link>http://www.imediaconnection.com/content/6287.asp</link>
    <description><![CDATA[Dave Chase suggests improvements to the scope and execution of the Sugarshots marketing campaign.]]></description>
    <author><![CDATA[Dave Chase]]></author>
    <authorid><![CDATA[691]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots4_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Test: The Call to Action]]></title>
    <link>http://www.imediaconnection.com/content/6257.asp</link>
    <description><![CDATA[Doug Schumacher explores whether a button will benefit the campaign, or not.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots4_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Results: The Call to Action]]></title>
    <link>http://www.imediaconnection.com/content/6256.asp</link>
    <description><![CDATA[Doug Schumacher determines whether&nbsp;a CTA button increased clicks.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots_results_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Results: Product Shot Wins]]></title>
    <link>http://www.imediaconnection.com/content/6245.asp</link>
    <description><![CDATA[Doug Schumacher examines how the image of Sugarshots packaging stood up against a picture of iced tea.&nbsp; ]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots3_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots: Building the Brand]]></title>
    <link>http://www.imediaconnection.com/content/6236.asp</link>
    <description><![CDATA[Sugarshots -- they�re grrrrrrrreat, and the consumer needs to know it.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug.jpg]]></image>
    <date><![CDATA[June 29, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Test: Product vs. Usage Shot]]></title>
    <link>http://www.imediaconnection.com/content/6219.asp</link>
    <description><![CDATA[Doug Schumacher looks at the pros and cons of product and usage shots.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugarshots3_70x70.jpg]]></image>
    <date><![CDATA[June 27, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots: Targeting Challenges]]></title>
    <link>http://www.imediaconnection.com/content/6209.asp</link>
    <description><![CDATA[Sugarshots, Sugarfoot, or Sugarloaf? Finding your audience.]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugar_shots_70x70(1).gif]]></image>
    <date><![CDATA[June 24, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Results: Target Audience ]]></title>
    <link>http://www.imediaconnection.com/content/6201.asp</link>
    <description><![CDATA[Doug Schumacher recaps how the ads fared across different content channels.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/chart_metrics_70x70.gif]]></image>
    <date><![CDATA[June 23, 2005]]></date>
</item><item>
    <title><![CDATA[The Sugarshots Campaign!]]></title>
    <link>http://www.imediaconnection.com/content/6194.asp</link>
    <description><![CDATA[iMedia's inaugural open source marketing effort links top marketers from across the interactive community to guide this campaign. We update this Sugarshots home page 3 times a week, so please bookmark it and check back.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 10, 2005]]></date>
</item><item>
    <title><![CDATA[Video Shows Strength in New Verticals]]></title>
    <link>http://www.imediaconnection.com/content/6191.asp</link>
    <description><![CDATA[Case Study: Online video lifts branding and direct response metrics for state tourism agency.]]></description>
    <author><![CDATA[Hallie Madeline]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/streaming1_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots: Open Source Marketing's Potential]]></title>
    <link>http://www.imediaconnection.com/content/6183.asp</link>
    <description><![CDATA[iMedia Summit advisor Doug Weaver serves a three-point plan for optimizing open source marketing.]]></description>
    <author><![CDATA[Doug Weaver]]></author>
    <authorid><![CDATA[120]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugar_shots_70x70.gif]]></image>
    <date><![CDATA[June 21, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Test: The Target Audience]]></title>
    <link>http://www.imediaconnection.com/content/6162.asp</link>
    <description><![CDATA[Doug Schumacher anticipates how the creatives&nbsp;tested last week will fare across different content channels.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugar_shots2_70x70.gif]]></image>
    <date><![CDATA[June 20, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Results: The Compelling Message]]></title>
    <link>http://www.imediaconnection.com/content/6147.asp</link>
    <description><![CDATA[In the analysis of the initial round of Sugarshots campaign testing, Doug Schumacher takes a look at the responses to different messaging strategies.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70(1).jpg]]></image>
    <date><![CDATA[June 16, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots: The Big Picture]]></title>
    <link>http://www.imediaconnection.com/content/6123.asp</link>
    <description><![CDATA[Dave Chase of the Altus Alliance argues that the time is right for the interactive community to embrace open source marketing.]]></description>
    <author><![CDATA[Dave Chase]]></author>
    <authorid><![CDATA[691]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugar_shots_70x70.gif]]></image>
    <date><![CDATA[June 15, 2005]]></date>
</item><item>
    <title><![CDATA[Sugarshots Test: The Compelling Message]]></title>
    <link>http://www.imediaconnection.com/content/6104.asp</link>
    <description><![CDATA[Doug Schumacher introduces ideas behind the first of two test phases&nbsp;for the Sugarshots marketing campaign.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/chart_metrics_70x70.gif]]></image>
    <date><![CDATA[June 13, 2005]]></date>
</item><item>
    <title><![CDATA[Announcing the Sugarshots Campaign!]]></title>
    <link>http://www.imediaconnection.com/content/6086.asp</link>
    <description><![CDATA[Welcome to Open Source Marketing!&nbsp; iMedia Case Studies presents Sugarshots: a quarter-long campaign unfolding before your eyes.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70(1).jpg]]></image>
    <date><![CDATA[June 09, 2005]]></date>
</item><item>
    <title><![CDATA[Case Study � The Parking Spot]]></title>
    <link>http://www.imediaconnection.com/content/1907.asp</link>
    <description><![CDATA[Travel companies are using the Web to reach consumers during the planning phase, as well as to target those who have booked certain trips or are traveling for business.]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[August 07, 2002]]></date>
</item><item>
    <title><![CDATA[Reward Interest w/Immediate Fulfillment]]></title>
    <link>http://www.imediaconnection.com/content/1055.asp</link>
    <description><![CDATA[With the Web, consumers can be rewarded for interest with some kind of benefit, while marketers are rewarded with the clear identification of a prospect or lead.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 31, 2003]]></date>
</item>
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