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 <title>iMedia Connection: Consumer Acquisition - XML for .NET - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
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  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
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    <title><![CDATA[Best ways to acquire user data]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/W0ke_dV0NXU/27476.asp</link>
    <description><![CDATA[There are five viable ways for marketers to collect the contact information of interested consumers in a way that is respectful of their privacy. Take a look at how you can bring them into your fold. ]]></description>
    <author><![CDATA[Zephrin Lasker]]></author>
    <authorid><![CDATA[16458]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lasker_zephrin_70x70.jpg]]></image>
    <date><![CDATA[August 30, 2010]]></date>
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    <title><![CDATA[Behavioral Targeting Online Ad Spend]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/SMckJD4rA0g/9236.asp</link>
    <description><![CDATA[eMarketer reports how many marketers are focusing on behavioral online advertising to better target their audience.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70(1).gif]]></image>
    <date><![CDATA[April 25, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9236.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing Technology Online]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/T7sbaa98eQ0/8972.asp</link>
    <description><![CDATA[eMarketer looks at trends in online computer hardware and software advertising.]]></description>
    <author><![CDATA[Lisa Phillips]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[April 07, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8972.asp</feedburner:origLink></item><item>
    <title><![CDATA[2006 Online Marketing Plans]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/5R454RSH8l4/8834.asp</link>
    <description><![CDATA[eMarketer reports that many marketers plan to update their websites, as well as increase the amount of sponsored links and online ads. ]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[March 28, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8834.asp</feedburner:origLink></item><item>
    <title><![CDATA[SEM Spend Surges]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/5-l6_rpT3EE/8651.asp</link>
    <description><![CDATA[eMarketer reports that&nbsp;search engine marketing spend outpaced&nbsp;general online advertising spend in 2005.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[March 14, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8651.asp</feedburner:origLink></item><item>
    <title><![CDATA[Increase Sales by Piggybacking News]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/kzv6lAN_kDY/8441.asp</link>
    <description><![CDATA[Marketing Experiments discusses reasons why running email news items related to the products or services you sell can generate a spike in sales.]]></description>
    <author><![CDATA[The Marketing Experiments Journal]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_marketing_experiments_70x70.gif]]></image>
    <date><![CDATA[March 01, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8441.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Best Group for Email Response is…]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/CGTrC8mDRv0/8425.asp</link>
    <description><![CDATA[Looking for higher email response rates? BIGresearch suggests splitting your target market by the search engines they use.]]></description>
    <author><![CDATA[Joe Pilotta]]></author>
    <authorid><![CDATA[3736]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pilotta_joe_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2006]]></date>
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    <title><![CDATA[Attracting Customers Online]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/VgejYPo8NeQ/7445.asp</link>
    <description><![CDATA[eMarketer talks with Prospectiv's president and CEO, Jere Doyle, about how to reach new customers online.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[December 02, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/7445.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing Lessons from Big Gamblers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/v5jh9RjRsAM/7318.asp</link>
    <description><![CDATA[eMarketer looks at the online gambling industry's creative marketing efforts, which are subject to a host of regulations.]]></description>
    <author><![CDATA[Ben Macklin]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[November 18, 2005]]></date>
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    <title><![CDATA[Case Study: Using Insights on SIMM]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/Uu_4hdjaraU/6768.asp</link>
    <description><![CDATA[BIGresearch's Joe Pilotta shows how one advertiser used SIMM data to target African American male consumers with IM, blogs and RFID.]]></description>
    <author><![CDATA[Joe Pilotta]]></author>
    <authorid><![CDATA[3736]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pilotta_joe.jpg]]></image>
    <date><![CDATA[September 19, 2005]]></date>
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    <title><![CDATA[What Keeps You up at Night?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/nn997uIe79k/6645.asp</link>
    <description><![CDATA[eMarketer surveys marketing executives about sercurity, privacy and other industry concerns.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70(1).gif]]></image>
    <date><![CDATA[August 31, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6645.asp</feedburner:origLink></item><item>
    <title><![CDATA[Who Cares About Engagement?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/ibQIR95mPI4/6529.asp</link>
    <description><![CDATA[Even though &quot;consumer engagement&quot; is a hot new planning metric, BIGresearch's Joe Pilotta argues that engagement only matters when it comes to influence.]]></description>
    <author><![CDATA[Joe Pilotta]]></author>
    <authorid><![CDATA[3736]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_big_research_70x70.gif]]></image>
    <date><![CDATA[August 15, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6529.asp</feedburner:origLink></item><item>
    <title><![CDATA[Canadian Conundrum]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/eIdzsGJW2h0/6486.asp</link>
    <description><![CDATA[Despite high internet use in Canada, online shopping&nbsp;is slow.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[August 10, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6486.asp</feedburner:origLink></item><item>
    <title><![CDATA[Fields of Green]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/Mv5BVa-Hw8Y/6422.asp</link>
    <description><![CDATA[eMarketer's Debra Aho Williamson discusses three key strategies for marketing online financial services.]]></description>
    <author><![CDATA[Debra Aho Williamson]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[July 29, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6422.asp</feedburner:origLink></item><item>
    <title><![CDATA[eMarketer Quick Fact: Payment Search]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/LZspU8kXzZA/6190.asp</link>
    <description><![CDATA[The online payment system PayPal may be facing competition.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70(1).gif]]></image>
    <date><![CDATA[June 22, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6190.asp</feedburner:origLink></item><item>
    <title><![CDATA[Searching for B2B Buyers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/qtGpqEyDJ1g/6154.asp</link>
    <description><![CDATA[eMarketer’s David Hallerman looks at what businesses are doing -- and not doing -- to capture business targets through search.]]></description>
    <author><![CDATA[David Hallerman]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[June 17, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6154.asp</feedburner:origLink></item><item>
    <title><![CDATA[Video Ads Score High for Branding]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/Zty8YyJOUcg/6101.asp</link>
    <description><![CDATA[Viewpoint’s CEO&nbsp;reveals the findings from research that tested the effectiveness of the company’s “All Things Video” program.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_viewpoint_70(1).jpg]]></image>
    <date><![CDATA[June 13, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6101.asp</feedburner:origLink></item><item>
    <title><![CDATA[Who Moved My Cookie?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/7Na9Qz3UzCQ/5996.asp</link>
    <description><![CDATA[The internet gives marketers unparalleled ability to target consumers.&nbsp; Now if consumers would just get with the program.]]></description>
    <author><![CDATA[Ezra Palmer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[May 27, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5996.asp</feedburner:origLink></item><item>
    <title><![CDATA[eMarketer Quick Fact: More on Blogs]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/2ZLr0Ab_z_E/5836.asp</link>
    <description><![CDATA[According to recently released Hewlett-Packard data, small businesses are beginning to factor blogs into their marketing plans.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[May 18, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5836.asp</feedburner:origLink></item><item>
    <title><![CDATA[Speed of Light]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/KtfgFnSaOiQ/5688.asp</link>
    <description><![CDATA[eMarketer’s Ben Macklin wonders if online economies in North America and Europe may be surpassed by Asia-Pacific's, where broadband infrastructure is exploding.]]></description>
    <author><![CDATA[Ben Macklin]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[May 06, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5688.asp</feedburner:origLink></item><item>
    <title><![CDATA[eMarketer Quick Fact: Cluttered Inboxes]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/bv1zPwfdANo/5665.asp</link>
    <description><![CDATA[Customers are waiting longer to hear back from businesses as email response time slows.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[May 04, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5665.asp</feedburner:origLink></item><item>
    <title><![CDATA[Email: Turning Up the Volume]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/WbQ8YDuvaHA/5630.asp</link>
    <description><![CDATA[eMarketer’s David Hallerman surveys the state of email marketing and ways that smart marketers are building and maintaining their lists.]]></description>
    <author><![CDATA[David Hallerman]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[April 29, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5630.asp</feedburner:origLink></item><item>
    <title><![CDATA[eMarketer Quick Fact: Searching for Buyers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/a-IE1KfzuB0/5580.asp</link>
    <description><![CDATA[A look at how online retailers use search.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[April 27, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5580.asp</feedburner:origLink></item><item>
    <title><![CDATA[eMarketer Quick Fact: Pay to Play]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/N9XwrpLwEds/5513.asp</link>
    <description><![CDATA[Breaking news is big business online.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[April 20, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5513.asp</feedburner:origLink></item><item>
    <title><![CDATA[A World of Women]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/KT3BjbFWnWU/5443.asp</link>
    <description><![CDATA[eMarketer senior analyst Debra Aho Williamson looks at the growing influence of women online and the implications for marketers and retailers.]]></description>
    <author><![CDATA[Debra Aho Williamson]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[April 08, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5443.asp</feedburner:origLink></item><item>
    <title><![CDATA[eMarketer Quick Fact: Return to Sender]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/FeOjMyXig44/5418.asp</link>
    <description><![CDATA[Is obtaining permission for your emails enough?]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[April 06, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5418.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Power of Precision, Part 4]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/iFn9k9XTyAs/5315.asp</link>
    <description><![CDATA[Author Jeff Zabin explained data capture and targeting techniques to iMedia Brand Summit attendees.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/brandsummit_100x100.gif]]></image>
    <date><![CDATA[March 23, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5315.asp</feedburner:origLink></item><item>
    <title><![CDATA[eMarketer Quick Fact]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/yMSIOcLiyCI/5313.asp</link>
    <description><![CDATA[Big changes are brewing among small businesses when it comes to internet marketing.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[March 23, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5313.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Power of Precision, Part 3]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/11wvb9F9W98/5305.asp</link>
    <description><![CDATA[Author Jeff Zabin explained data capture and targeting techniques to iMedia Brand Summit attendees.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_data.gif]]></image>
    <date><![CDATA[March 22, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5305.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Power of Precision, Part 2]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/qCAmMX9PrgE/5294.asp</link>
    <description><![CDATA[Author Jeff Zabin explained data capture and targeting techniques to iMedia Brand Summit attendees.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/brandsummit_100x100.gif]]></image>
    <date><![CDATA[March 21, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5294.asp</feedburner:origLink></item><item>
    <title><![CDATA[eMarketer: Staying on Target]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/toEsrcf99ZE/5274.asp</link>
    <description><![CDATA[eMarketer senior analyst David Hallerman lets us know how consumers feel about online ads and why.]]></description>
    <author><![CDATA[David Hallerman]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100(1).gif]]></image>
    <date><![CDATA[March 18, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5274.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Power of Precision, Part 1]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/Q4tgc8e2fKI/5272.asp</link>
    <description><![CDATA[Author Jeff Zabin explained data capture and targeting techniques to iMedia Brand Summit attendees.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/target.jpg]]></image>
    <date><![CDATA[March 18, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5272.asp</feedburner:origLink></item><item>
    <title><![CDATA[Value of Message is Key for Consumers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/G1ISus0oADU/4932.asp</link>
    <description><![CDATA[New research from the Ponemon Institute reveals consumer attitudes towards permission and privacy.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_keyboard.jpg]]></image>
    <date><![CDATA[January 19, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4932.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Good, the Bad and the Ugly]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/iiIml6f-IGI/4889.asp</link>
    <description><![CDATA[Experts prophesize the impact of the Internet becoming deeply entrenched in our lives.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/privacy4_100x100.jpg]]></image>
    <date><![CDATA[January 11, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4889.asp</feedburner:origLink></item><item>
    <title><![CDATA[Sponsored Links: A Key Retailer Strategy]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/-z7dF0NRpHk/4805.asp</link>
    <description><![CDATA[A study analyzing search results for holiday toys shows less visibility for retailers within organic results.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchCopy.gif]]></image>
    <date><![CDATA[December 20, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4805.asp</feedburner:origLink></item><item>
    <title><![CDATA[Study Reveals Heavy At-Work Internet Use]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/D-OdhOpmEM0/4752.asp</link>
    <description><![CDATA[Workers seek news and information, shop and communicate with friends and family during work hours.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_webSearch.jpg]]></image>
    <date><![CDATA[December 09, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4752.asp</feedburner:origLink></item><item>
    <title><![CDATA[Excellent Email]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/B50WvcFRK1E/4435.asp</link>
    <description><![CDATA[A new DoubleClick study shows that consumers aren't letting spam taint email's usefulness.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[October 20, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4435.asp</feedburner:origLink></item><item>
    <title><![CDATA[Reality Check Part 3]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/NOb8ymORmKc/4368.asp</link>
    <description><![CDATA[Odyssey's Baenen on the real questions marketers should be asking … and be asked (last of three parts).]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_baenen_sean.jpg]]></image>
    <date><![CDATA[October 12, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4368.asp</feedburner:origLink></item><item>
    <title><![CDATA[Reality Check Part 2]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/HYckFsasbkE/4367.asp</link>
    <description><![CDATA[Odyssey's Baenen at Summit on why marketers are getting cooked like a frog in a pot (second of three parts).]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_baenen_sean.jpg]]></image>
    <date><![CDATA[October 11, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4367.asp</feedburner:origLink></item><item>
    <title><![CDATA[Reality Check]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/74qd0l3e5Wo/4358.asp</link>
    <description><![CDATA[Odyssey's Baenen takes Summit marketers on eye-opening tour of consumers' real worlds (first of three parts).]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_baenen_sean.jpg]]></image>
    <date><![CDATA[October 07, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4358.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Ad Buying Methods]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/a8ss_6zMdEA/4328.asp</link>
    <description><![CDATA[Study finds knowledge of audience dynamics increases ad reach of Web consumers.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_keyboard.jpg]]></image>
    <date><![CDATA[October 04, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4328.asp</feedburner:origLink></item><item>
    <title><![CDATA[Car Giveaway Drives Traffic]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/CSVD6gCCSEU/4246.asp</link>
    <description><![CDATA[Web searches for both Oprah and Pontiac jump after show stunt.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_oprah.jpg]]></image>
    <date><![CDATA[September 20, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4246.asp</feedburner:origLink></item><item>
    <title><![CDATA[IM Gonna Get You]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/U-H74ItQfCo/4145.asp</link>
    <description><![CDATA[A new study shows that 53 million American adults use instant messaging.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_AIM.gif]]></image>
    <date><![CDATA[September 07, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4145.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Shopping Hits New Level]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/4qV6ybLbum4/3972.asp</link>
    <description><![CDATA[Study says the Internet outshines traditional modes of marketing. ]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/shop1.jpg]]></image>
    <date><![CDATA[August 09, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3972.asp</feedburner:origLink></item><item>
    <title><![CDATA[Food Fight]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/1dn87FDSUpM/3944.asp</link>
    <description><![CDATA[What you eat tells where you surf.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_wrestling.jpg]]></image>
    <date><![CDATA[August 04, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3944.asp</feedburner:origLink></item><item>
    <title><![CDATA[Web Ad Spending to Double]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/6A4bgKGylNs/3903.asp</link>
    <description><![CDATA[Study says that online advertising is the fastest growing media field.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/research(3).jpg]]></image>
    <date><![CDATA[July 28, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3903.asp</feedburner:origLink></item><item>
    <title><![CDATA[Job Sites Having a Monster Year]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/wmScM7cRG2E/3855.asp</link>
    <description><![CDATA[Monster.com owns the market, but traffic is jumping across the category.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_monster.gif]]></image>
    <date><![CDATA[July 21, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3855.asp</feedburner:origLink></item><item>
    <title><![CDATA[Hot Ticket]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/fxoNcpkGV9k/3748.asp</link>
    <description><![CDATA['Fahrenheit 9/11' commotion is influencing online ticket sales in expected -- and unexpected -- ways.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_9-11poster1.jpg]]></image>
    <date><![CDATA[July 01, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3748.asp</feedburner:origLink></item><item>
    <title><![CDATA[Publishers Complying With Pop-Up Rules]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/dpjeRBrG5J8/3730.asp</link>
    <description><![CDATA[However, survey finds 53 percent have problems with unsupported ad server features. ]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/pop.jpg]]></image>
    <date><![CDATA[June 29, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3730.asp</feedburner:origLink></item><item>
    <title><![CDATA[Who Reads Blogs?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/W2bx7iy2J60/3656.asp</link>
    <description><![CDATA[Probably not who you'd guess -- they're older, wealthier and click on blog ads.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_blog.gif]]></image>
    <date><![CDATA[June 16, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3656.asp</feedburner:origLink></item><item>
    <title><![CDATA[Surfing for Offshore Drugs]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/Ump_aXVccgE/3609.asp</link>
    <description><![CDATA[Study shows many adults buying drugs online from foreign or rogue pharmacies.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_pills.jpg]]></image>
    <date><![CDATA[June 09, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3609.asp</feedburner:origLink></item><item>
    <title><![CDATA[Traditional Firms Lead Online Ad Growth]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/BX54qe58p5o/3531.asp</link>
    <description><![CDATA[Blue chips who took a chance on Web learned what worked and what didn't, study finds.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_nielsen-netratings(1).gif]]></image>
    <date><![CDATA[May 26, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3531.asp</feedburner:origLink></item><item>
    <title><![CDATA[Mom's the Word]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/PSkvBiui6bk/3383.asp</link>
    <description><![CDATA[Comparison shopping for Mother's Day gifts drove traffic spikes last week.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_roses.jpg]]></image>
    <date><![CDATA[May 11, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3383.asp</feedburner:origLink></item><item>
    <title><![CDATA[Smells Like Teen Influence]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/pOmCE8LhPgA/3364.asp</link>
    <description><![CDATA[Web's &quot;teen influencers&quot; spread the word on style and trends, making them an attractive target to marketers.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_data.gif]]></image>
    <date><![CDATA[May 10, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3364.asp</feedburner:origLink></item><item>
    <title><![CDATA[What Women Really Want]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/nZjlw3DATv0/3342.asp</link>
    <description><![CDATA[Study finds women use Internet to enhance work and life balance, increase time for family.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_working_woman.jpg]]></image>
    <date><![CDATA[May 05, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3342.asp</feedburner:origLink></item><item>
    <title><![CDATA[Wealthy Lead Online Growth]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/B-UwDumjP2g/3289.asp</link>
    <description><![CDATA[Households with 6-figure incomes are the fastest-growing Web demographic.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_money.jpg]]></image>
    <date><![CDATA[April 27, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3289.asp</feedburner:origLink></item><item>
    <title><![CDATA[More Prep for College Online]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/x_vyfrMzzcQ/3192.asp</link>
    <description><![CDATA[Traffic to collegeboard.com and university sites jumped in March.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_osu.jpg]]></image>
    <date><![CDATA[April 08, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3192.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to Boost Local Search]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/WIQX4mtyBtE/3155.asp</link>
    <description><![CDATA[Jupiter Research projects slower growth than other online ads and offers advice to get local search moving.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchMoney.gif]]></image>
    <date><![CDATA[April 05, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3155.asp</feedburner:origLink></item><item>
    <title><![CDATA[Searching Close to Home]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/xSDWJRpuRn4/3147.asp</link>
    <description><![CDATA[Jupiter looks at what users are searching for in their home markets.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_analytics.gif]]></image>
    <date><![CDATA[April 01, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3147.asp</feedburner:origLink></item><item>
    <title><![CDATA[Bigger Bucks for Local]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/e2fNda21pz4/3137.asp</link>
    <description><![CDATA[Local ad spending is growing much faster than overall Internet advertising.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_dollar_sign.gif]]></image>
    <date><![CDATA[March 31, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3137.asp</feedburner:origLink></item><item>
    <title><![CDATA[Young, Smart and Working]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/3pw1DAz9Lo0/3119.asp</link>
    <description><![CDATA[Study finds newspapers' online editions attract desirable &quot;power users.&quot;]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_post.jpg]]></image>
    <date><![CDATA[March 29, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3119.asp</feedburner:origLink></item><item>
    <title><![CDATA[Web Surfers More Political]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/u919CEv1q9A/3094.asp</link>
    <description><![CDATA[Study finds that a whopping 86 percent of the online population is registered to vote.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_nielsen-netratings.gif]]></image>
    <date><![CDATA[March 24, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3094.asp</feedburner:origLink></item><item>
    <title><![CDATA[Show Search the Money!]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/CvD7VIXJzQQ/3043.asp</link>
    <description><![CDATA[Search engine use is growing fast, but SME spending isn't.]]></description>
    <author><![CDATA[Greg Sterling]]></author>
    <authorid><![CDATA[1668]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchMoney.gif]]></image>
    <date><![CDATA[March 17, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3043.asp</feedburner:origLink></item><item>
    <title><![CDATA[Users Like Web Video Spots More Than TV]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/arcU0rsuaw4/3015.asp</link>
    <description><![CDATA[Study shows significant preference for Unicast’s new video ad format over either TV spots or pop-ups. ]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iconbar.gif]]></image>
    <date><![CDATA[March 15, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3015.asp</feedburner:origLink></item><item>
    <title><![CDATA[Wired Chickens and Wireless Eggs]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/dv8lSald6w0/2721.asp</link>
    <description><![CDATA[New reports by Deloitte Research say wireless adoption will drive new uses and technologies, which will drive wireless growth, which will drive new uses...]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/top_wireless.gif]]></image>
    <date><![CDATA[January 29, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2721.asp</feedburner:origLink></item><item>
    <title><![CDATA[Internet Advertising’s Catch-22]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/nNeyT3ryoEs/2685.asp</link>
    <description><![CDATA[Nielsen//NetRatings says users say they don’t like ads but use them anyway, presenting creative challenges and a dilemma for agencies and clients.]]></description>
    <author><![CDATA[Debra Meyer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[January 15, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2685.asp</feedburner:origLink></item><item>
    <title><![CDATA[Found: All the Young Dudes]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/b2Sc8YhnBC0/2679.asp</link>
    <description><![CDATA[A new survey says the desirable demographic continues to move off the couch and online.]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[January 08, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2679.asp</feedburner:origLink></item><item>
    <title><![CDATA[Internet Ad Revenues Approach 2001 Figures]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/RzccQsTev4I/2323.asp</link>
    <description><![CDATA[The latest Internet ad revenue reports find increased spending in 2003 and an optimistic outlook for 2004.]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bryan_nancy_wong.jpg]]></image>
    <date><![CDATA[December 11, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2323.asp</feedburner:origLink></item><item>
    <title><![CDATA[Internet Expands the Shopping Pie]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/YmW3A8uZzdo/2305.asp</link>
    <description><![CDATA[Shoppers say the Internet has become a supplemental shopping source, rather than a replacement for brick-and-mortar stores or catalogs.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[December 04, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2305.asp</feedburner:origLink></item><item>
    <title><![CDATA[Ad Revenue Report Suggests Rebound]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/92o9wF8KWnY/2197.asp</link>
    <description><![CDATA[The IAB’s latest Internet Ad Revenue Report indicates ad revenues are up, with consumer advertisers spending the most. Keyword search is getting the most money, while the CPM pricing model remains dominate.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[November 13, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2197.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Score by comScore Media Metrix 11-04-03]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/7Si87Kk0CPo/2170.asp</link>
    <description><![CDATA[The Internet is an effective vehicle for marketers looking to influence the increasingly elusive demographic segment of men aged 18 to 34.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[November 06, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2170.asp</feedburner:origLink></item><item>
    <title><![CDATA[Quality Guidelines Fail to Consider All]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/cqySVW5obhA/1901.asp</link>
    <description><![CDATA[A study conducted by The Children’s Partnership found that quality guidelines for evaluating online content fail to consider the needs of low-income communities.]]></description>
    <author><![CDATA[Coral Wilson]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 16, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1901.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Score by comScore Media Metrix (09-29-03)]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/R1d4p5avtbk/1536.asp</link>
    <description><![CDATA[Despite the narrowing of the digital divide, interactive marketing remains an outstanding medium through which to reach affluent consumers.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 02, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1536.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Score by comScore Media Metrix (02-27-03)]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/eXI3e0VHHGE/1521.asp</link>
    <description><![CDATA[The Genealogy category represents a potentially attractive vehicle through which marketers can reach deeply involved Internet users within important segments, including women and seniors.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[February 27, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1521.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Score by comScore Media Metrix 02-06-03]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/R6BpOMilg78/1518.asp</link>
    <description><![CDATA[Women’s online programming has created a strong niche, with women’s sites attracting 34.8 million visitors in December.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[February 06, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1518.asp</feedburner:origLink></item><item>
    <title><![CDATA[Websites are Key for Small Businesses]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/PvGFsghHCys/1438.asp</link>
    <description><![CDATA[An Interland survey revealed that during the holidays and everyday, Websites boost online sales for small and medium-sized businesses.]]></description>
    <author><![CDATA[Coral Wilson]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 09, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1438.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Ad Spending to Reach $248 Billion]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/qLK3a6Ft0mk/1437.asp</link>
    <description><![CDATA[eMarketer’s Advertising Spending paints a promising picture regarding the status of online spending over the next three years.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date />
<feedburner:origLink>http://www.imediaconnection.com/content/1437.asp</feedburner:origLink></item><item>
    <title><![CDATA[IAB Tallies Online Ad Spending]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/beE6KxMBgpY/1436.asp</link>
    <description><![CDATA[Total Internet advertising revenue in U.S.: $1.46 billion.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 24, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1436.asp</feedburner:origLink></item><item>
    <title><![CDATA[Jupiter Predicts Online Ad Growth]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/3s3pUNRXSNY/1435.asp</link>
    <description><![CDATA[Projected online advertising marketing for 2007 (U.S.): $14 billion]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 24, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1435.asp</feedburner:origLink></item><item>
    <title><![CDATA[Internet Ad Revenues Still Down]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/17tiXejsFG0/1434.asp</link>
    <description><![CDATA[The IAB reports internet advertising revenue in the United States totaled $1.55 billion for the first quarter of 2002.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[August 08, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1434.asp</feedburner:origLink></item><item>
    <title><![CDATA[comScore Acquires Media Metrix]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/9mINgGsv0CI/1433.asp</link>
    <description><![CDATA[Deal boosts the company's audience measurement service.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[June 19, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1433.asp</feedburner:origLink></item><item>
    <title><![CDATA[Traditional Cos. Embracing Rich Media]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/DrHmKPMAWtw/1432.asp</link>
    <description><![CDATA[According to data from the Nielsen//NetRatings AdRelevance service, traditional companies comprised nine out of the top ten rich media advertisers in Q1 2002. ]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[May 02, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1432.asp</feedburner:origLink></item><item>
    <title><![CDATA[Myers Reports Makes Projections]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/1P82SQQ3elA/1431.asp</link>
    <description><![CDATA[Projected growth of online advertising spending 2002: 10 percent.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[March 28, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1431.asp</feedburner:origLink></item><item>
    <title><![CDATA[Myers Reports Evaluates Media Buys]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/fRU7SMN3qy8/1430.asp</link>
    <description><![CDATA[Online's share of advertising budgets 2002: 2.6 percent.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[March 28, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1430.asp</feedburner:origLink></item><item>
    <title><![CDATA[Top 10 Advertisers Week ending February 24, 2002]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/hgAKhDnEj6E/1429.asp</link>
    <description><![CDATA[Neilsen//NetRatings measures audience traffic.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[March 11, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1429.asp</feedburner:origLink></item><item>
    <title><![CDATA[Top Websites Hosting Ads Q3, 2001]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/MF1O64gH_08/1428.asp</link>
    <description><![CDATA[Jupiter Media Metrix ranks impressions.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[March 11, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1428.asp</feedburner:origLink></item><item>
    <title><![CDATA[Internet Ad Spending Holds Steady]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/J4KlEnSv5BQ/1427.asp</link>
    <description><![CDATA[IAB calculates current total Internet advertising in U.S as $1.792 billion.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[March 11, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1427.asp</feedburner:origLink></item><item>
    <title><![CDATA[CyberAtlas Predicts 8.8% Growth]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/q3N_tmODs9s/1426.asp</link>
    <description><![CDATA[Olympics and elections will boost online's share of the revenue pie.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[March 11, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1426.asp</feedburner:origLink></item><item>
    <title><![CDATA[GartnerG2 Predicts Marketing Growth]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/AnJo4ntHDR4/1425.asp</link>
    <description><![CDATA[Online advertising's percentage of total advertising market currently is&nbsp;at three percent.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[March 11, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1425.asp</feedburner:origLink></item><item>
    <title><![CDATA[Big Brands Are Marketing Online]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionConsumerAcquisition/~3/tr5QYC4-mjU/765.asp</link>
    <description><![CDATA[An ANA survey indicates an increasing number of major companies are expanding web marketing efforts. ]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid />
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[March 11, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/765.asp</feedburner:origLink></item>
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