<?xml version="1.0" encoding="windows-1252"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/">
<channel>
 <title>iMedia Connection: Consumer Acquisition - XML for .NET - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
 <image>
  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
  <link>http://www.imediaconnection.com/</link>
 </image>
 <language>en-us</language>
 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[Best ways to acquire user data]]></title>
    <link>http://www.imediaconnection.com/content/27476.asp</link>
    <description><![CDATA[There are five viable ways for marketers to collect the contact information of interested consumers in a way that is respectful of their privacy. Take a look at how you can bring them into your fold. ]]></description>
    <author><![CDATA[Zephrin Lasker]]></author>
    <authorid><![CDATA[16458]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lasker_zephrin_70x70.jpg]]></image>
    <date><![CDATA[August 30, 2010]]></date>
</item><item>
    <title><![CDATA[Behavioral Targeting Online Ad Spend]]></title>
    <link>http://www.imediaconnection.com/content/9236.asp</link>
    <description><![CDATA[eMarketer reports how many marketers are focusing on behavioral online advertising to better target their audience.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70(1).gif]]></image>
    <date><![CDATA[April 25, 2006]]></date>
</item><item>
    <title><![CDATA[Marketing Technology Online]]></title>
    <link>http://www.imediaconnection.com/content/8972.asp</link>
    <description><![CDATA[eMarketer looks at trends in online computer hardware and software advertising.]]></description>
    <author><![CDATA[Lisa Phillips]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[April 07, 2006]]></date>
</item><item>
    <title><![CDATA[2006 Online Marketing Plans]]></title>
    <link>http://www.imediaconnection.com/content/8834.asp</link>
    <description><![CDATA[eMarketer reports that many marketers plan to update their websites, as well as increase the amount of sponsored links and online ads. ]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[March 28, 2006]]></date>
</item><item>
    <title><![CDATA[SEM Spend Surges]]></title>
    <link>http://www.imediaconnection.com/content/8651.asp</link>
    <description><![CDATA[eMarketer reports that&nbsp;search engine marketing spend outpaced&nbsp;general online advertising spend in 2005.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[March 14, 2006]]></date>
</item><item>
    <title><![CDATA[Increase Sales by Piggybacking News]]></title>
    <link>http://www.imediaconnection.com/content/8441.asp</link>
    <description><![CDATA[Marketing Experiments discusses reasons why running email news items related to the products or services you sell can generate a spike in sales.]]></description>
    <author><![CDATA[The Marketing Experiments Journal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_marketing_experiments_70x70.gif]]></image>
    <date><![CDATA[March 01, 2006]]></date>
</item><item>
    <title><![CDATA[The Best Group for Email Response is�]]></title>
    <link>http://www.imediaconnection.com/content/8425.asp</link>
    <description><![CDATA[Looking for higher email response rates? BIGresearch suggests splitting your target market by the search engines they use.]]></description>
    <author><![CDATA[Joe Pilotta]]></author>
    <authorid><![CDATA[3736]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pilotta_joe_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2006]]></date>
</item><item>
    <title><![CDATA[Attracting Customers Online]]></title>
    <link>http://www.imediaconnection.com/content/7445.asp</link>
    <description><![CDATA[eMarketer talks with Prospectiv's president and CEO, Jere Doyle, about how to reach new customers online.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[December 02, 2005]]></date>
</item><item>
    <title><![CDATA[Marketing Lessons from Big Gamblers]]></title>
    <link>http://www.imediaconnection.com/content/7318.asp</link>
    <description><![CDATA[eMarketer looks at the online gambling industry's creative marketing efforts, which are subject to a host of regulations.]]></description>
    <author><![CDATA[Ben Macklin]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[November 18, 2005]]></date>
</item><item>
    <title><![CDATA[Case Study: Using Insights on SIMM]]></title>
    <link>http://www.imediaconnection.com/content/6768.asp</link>
    <description><![CDATA[BIGresearch's Joe Pilotta shows how one advertiser used SIMM data to target African American male consumers with IM, blogs and RFID.]]></description>
    <author><![CDATA[Joe Pilotta]]></author>
    <authorid><![CDATA[3736]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pilotta_joe.jpg]]></image>
    <date><![CDATA[September 19, 2005]]></date>
</item><item>
    <title><![CDATA[What Keeps You up at Night?]]></title>
    <link>http://www.imediaconnection.com/content/6645.asp</link>
    <description><![CDATA[eMarketer surveys marketing executives about sercurity, privacy and other industry concerns.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70(1).gif]]></image>
    <date><![CDATA[August 31, 2005]]></date>
</item><item>
    <title><![CDATA[Who Cares About Engagement?]]></title>
    <link>http://www.imediaconnection.com/content/6529.asp</link>
    <description><![CDATA[Even though &quot;consumer engagement&quot; is a hot new planning metric, BIGresearch's Joe Pilotta argues that engagement only matters when it comes to influence.]]></description>
    <author><![CDATA[Joe Pilotta]]></author>
    <authorid><![CDATA[3736]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_big_research_70x70.gif]]></image>
    <date><![CDATA[August 15, 2005]]></date>
</item><item>
    <title><![CDATA[Canadian Conundrum]]></title>
    <link>http://www.imediaconnection.com/content/6486.asp</link>
    <description><![CDATA[Despite high internet use in Canada, online shopping&nbsp;is slow.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[August 10, 2005]]></date>
</item><item>
    <title><![CDATA[Fields of Green]]></title>
    <link>http://www.imediaconnection.com/content/6422.asp</link>
    <description><![CDATA[eMarketer's Debra Aho Williamson discusses three key strategies for marketing online financial services.]]></description>
    <author><![CDATA[Debra Aho Williamson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[July 29, 2005]]></date>
</item><item>
    <title><![CDATA[eMarketer Quick Fact: Payment Search]]></title>
    <link>http://www.imediaconnection.com/content/6190.asp</link>
    <description><![CDATA[The online payment system PayPal may be facing competition.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70(1).gif]]></image>
    <date><![CDATA[June 22, 2005]]></date>
</item><item>
    <title><![CDATA[Searching for B2B Buyers]]></title>
    <link>http://www.imediaconnection.com/content/6154.asp</link>
    <description><![CDATA[eMarketer�s David Hallerman looks at what businesses are doing -- and not doing -- to capture business targets through search.]]></description>
    <author><![CDATA[David Hallerman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[June 17, 2005]]></date>
</item><item>
    <title><![CDATA[Video Ads Score High for Branding]]></title>
    <link>http://www.imediaconnection.com/content/6101.asp</link>
    <description><![CDATA[Viewpoint�s CEO&nbsp;reveals the findings from research that tested the effectiveness of the company�s �All Things Video� program.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_viewpoint_70(1).jpg]]></image>
    <date><![CDATA[June 13, 2005]]></date>
</item><item>
    <title><![CDATA[Who Moved My Cookie?]]></title>
    <link>http://www.imediaconnection.com/content/5996.asp</link>
    <description><![CDATA[The internet gives marketers unparalleled ability to target consumers.&nbsp; Now if consumers would just get with the program.]]></description>
    <author><![CDATA[Ezra Palmer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[May 27, 2005]]></date>
</item><item>
    <title><![CDATA[eMarketer Quick Fact: More on Blogs]]></title>
    <link>http://www.imediaconnection.com/content/5836.asp</link>
    <description><![CDATA[According to recently released Hewlett-Packard data, small businesses are beginning to factor blogs into their marketing plans.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[May 18, 2005]]></date>
</item><item>
    <title><![CDATA[Speed of Light]]></title>
    <link>http://www.imediaconnection.com/content/5688.asp</link>
    <description><![CDATA[eMarketer�s Ben Macklin wonders if online economies in North America and Europe may be surpassed by Asia-Pacific's, where broadband infrastructure is exploding.]]></description>
    <author><![CDATA[Ben Macklin]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[May 06, 2005]]></date>
</item><item>
    <title><![CDATA[eMarketer Quick Fact: Cluttered Inboxes]]></title>
    <link>http://www.imediaconnection.com/content/5665.asp</link>
    <description><![CDATA[Customers are waiting longer to hear back from businesses as email response time slows.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[May 04, 2005]]></date>
</item><item>
    <title><![CDATA[Email: Turning Up the Volume]]></title>
    <link>http://www.imediaconnection.com/content/5630.asp</link>
    <description><![CDATA[eMarketer�s David Hallerman surveys the state of email marketing and ways that smart marketers are building and maintaining their lists.]]></description>
    <author><![CDATA[David Hallerman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[April 29, 2005]]></date>
</item><item>
    <title><![CDATA[eMarketer Quick Fact: Searching for Buyers]]></title>
    <link>http://www.imediaconnection.com/content/5580.asp</link>
    <description><![CDATA[A look at how online retailers use search.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[April 27, 2005]]></date>
</item><item>
    <title><![CDATA[eMarketer Quick Fact: Pay to Play]]></title>
    <link>http://www.imediaconnection.com/content/5513.asp</link>
    <description><![CDATA[Breaking news is big business online.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[April 20, 2005]]></date>
</item><item>
    <title><![CDATA[A World of Women]]></title>
    <link>http://www.imediaconnection.com/content/5443.asp</link>
    <description><![CDATA[eMarketer senior analyst Debra Aho Williamson looks at the growing influence of women online and the implications for marketers and retailers.]]></description>
    <author><![CDATA[Debra Aho Williamson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[April 08, 2005]]></date>
</item><item>
    <title><![CDATA[eMarketer Quick Fact: Return to Sender]]></title>
    <link>http://www.imediaconnection.com/content/5418.asp</link>
    <description><![CDATA[Is obtaining permission for your emails enough?]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[April 06, 2005]]></date>
</item><item>
    <title><![CDATA[The Power of Precision, Part 4]]></title>
    <link>http://www.imediaconnection.com/content/5315.asp</link>
    <description><![CDATA[Author Jeff Zabin explained data capture and targeting techniques to iMedia Brand Summit attendees.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/brandsummit_100x100.gif]]></image>
    <date><![CDATA[March 23, 2005]]></date>
</item><item>
    <title><![CDATA[eMarketer Quick Fact]]></title>
    <link>http://www.imediaconnection.com/content/5313.asp</link>
    <description><![CDATA[Big changes are brewing among small businesses when it comes to internet marketing.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100.gif]]></image>
    <date><![CDATA[March 23, 2005]]></date>
</item><item>
    <title><![CDATA[The Power of Precision, Part 3]]></title>
    <link>http://www.imediaconnection.com/content/5305.asp</link>
    <description><![CDATA[Author Jeff Zabin explained data capture and targeting techniques to iMedia Brand Summit attendees.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_data.gif]]></image>
    <date><![CDATA[March 22, 2005]]></date>
</item><item>
    <title><![CDATA[The Power of Precision, Part 2]]></title>
    <link>http://www.imediaconnection.com/content/5294.asp</link>
    <description><![CDATA[Author Jeff Zabin explained data capture and targeting techniques to iMedia Brand Summit attendees.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/brandsummit_100x100.gif]]></image>
    <date><![CDATA[March 21, 2005]]></date>
</item><item>
    <title><![CDATA[eMarketer: Staying on Target]]></title>
    <link>http://www.imediaconnection.com/content/5274.asp</link>
    <description><![CDATA[eMarketer senior analyst David Hallerman lets us know how consumers feel about online ads and why.]]></description>
    <author><![CDATA[David Hallerman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/emarketer_100x100(1).gif]]></image>
    <date><![CDATA[March 18, 2005]]></date>
</item><item>
    <title><![CDATA[The Power of Precision, Part 1]]></title>
    <link>http://www.imediaconnection.com/content/5272.asp</link>
    <description><![CDATA[Author Jeff Zabin explained data capture and targeting techniques to iMedia Brand Summit attendees.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/target.jpg]]></image>
    <date><![CDATA[March 18, 2005]]></date>
</item><item>
    <title><![CDATA[Value of Message is Key for Consumers]]></title>
    <link>http://www.imediaconnection.com/content/4932.asp</link>
    <description><![CDATA[New research from the Ponemon Institute reveals consumer attitudes towards permission and privacy.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_keyboard.jpg]]></image>
    <date><![CDATA[January 19, 2005]]></date>
</item><item>
    <title><![CDATA[The Good, the Bad and the Ugly]]></title>
    <link>http://www.imediaconnection.com/content/4889.asp</link>
    <description><![CDATA[Experts prophesize the impact of the Internet becoming deeply entrenched in our lives.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/privacy4_100x100.jpg]]></image>
    <date><![CDATA[January 11, 2005]]></date>
</item><item>
    <title><![CDATA[Sponsored Links: A Key Retailer Strategy]]></title>
    <link>http://www.imediaconnection.com/content/4805.asp</link>
    <description><![CDATA[A study analyzing search results for holiday toys shows less visibility for retailers within organic results.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchCopy.gif]]></image>
    <date><![CDATA[December 20, 2004]]></date>
</item><item>
    <title><![CDATA[Study Reveals Heavy At-Work Internet Use]]></title>
    <link>http://www.imediaconnection.com/content/4752.asp</link>
    <description><![CDATA[Workers seek news and information, shop and communicate with friends and family during work hours.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_webSearch.jpg]]></image>
    <date><![CDATA[December 09, 2004]]></date>
</item><item>
    <title><![CDATA[Excellent Email]]></title>
    <link>http://www.imediaconnection.com/content/4435.asp</link>
    <description><![CDATA[A new DoubleClick study shows that consumers aren't letting spam taint email's usefulness.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[October 20, 2004]]></date>
</item><item>
    <title><![CDATA[Reality Check Part 3]]></title>
    <link>http://www.imediaconnection.com/content/4368.asp</link>
    <description><![CDATA[Odyssey's Baenen on the real questions marketers should be asking � and be asked (last of three parts).]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_baenen_sean.jpg]]></image>
    <date><![CDATA[October 12, 2004]]></date>
</item><item>
    <title><![CDATA[Reality Check Part 2]]></title>
    <link>http://www.imediaconnection.com/content/4367.asp</link>
    <description><![CDATA[Odyssey's Baenen at Summit on why marketers are getting cooked like a frog in a pot (second of three parts).]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_baenen_sean.jpg]]></image>
    <date><![CDATA[October 11, 2004]]></date>
</item><item>
    <title><![CDATA[Reality Check]]></title>
    <link>http://www.imediaconnection.com/content/4358.asp</link>
    <description><![CDATA[Odyssey's Baenen takes Summit marketers on eye-opening tour of consumers' real worlds (first of three parts).]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_baenen_sean.jpg]]></image>
    <date><![CDATA[October 07, 2004]]></date>
</item><item>
    <title><![CDATA[Online Ad Buying Methods]]></title>
    <link>http://www.imediaconnection.com/content/4328.asp</link>
    <description><![CDATA[Study finds knowledge of audience dynamics increases ad reach of Web consumers.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_keyboard.jpg]]></image>
    <date><![CDATA[October 04, 2004]]></date>
</item><item>
    <title><![CDATA[Car Giveaway Drives Traffic]]></title>
    <link>http://www.imediaconnection.com/content/4246.asp</link>
    <description><![CDATA[Web searches for both Oprah and Pontiac jump after show stunt.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_oprah.jpg]]></image>
    <date><![CDATA[September 20, 2004]]></date>
</item><item>
    <title><![CDATA[IM Gonna Get You]]></title>
    <link>http://www.imediaconnection.com/content/4145.asp</link>
    <description><![CDATA[A new study shows that 53 million American adults use instant messaging.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_AIM.gif]]></image>
    <date><![CDATA[September 07, 2004]]></date>
</item><item>
    <title><![CDATA[Online Shopping Hits New Level]]></title>
    <link>http://www.imediaconnection.com/content/3972.asp</link>
    <description><![CDATA[Study says the Internet outshines traditional modes of marketing. ]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/shop1.jpg]]></image>
    <date><![CDATA[August 09, 2004]]></date>
</item><item>
    <title><![CDATA[Food Fight]]></title>
    <link>http://www.imediaconnection.com/content/3944.asp</link>
    <description><![CDATA[What you eat tells where you surf.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_wrestling.jpg]]></image>
    <date><![CDATA[August 04, 2004]]></date>
</item><item>
    <title><![CDATA[Web Ad Spending to Double]]></title>
    <link>http://www.imediaconnection.com/content/3903.asp</link>
    <description><![CDATA[Study says that online advertising is the fastest growing media field.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/research(3).jpg]]></image>
    <date><![CDATA[July 28, 2004]]></date>
</item><item>
    <title><![CDATA[Job Sites Having a Monster Year]]></title>
    <link>http://www.imediaconnection.com/content/3855.asp</link>
    <description><![CDATA[Monster.com owns the market, but traffic is jumping across the category.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_monster.gif]]></image>
    <date><![CDATA[July 21, 2004]]></date>
</item><item>
    <title><![CDATA[Hot Ticket]]></title>
    <link>http://www.imediaconnection.com/content/3748.asp</link>
    <description><![CDATA['Fahrenheit 9/11' commotion is influencing online ticket sales in expected -- and unexpected -- ways.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_9-11poster1.jpg]]></image>
    <date><![CDATA[July 01, 2004]]></date>
</item><item>
    <title><![CDATA[Publishers Complying With Pop-Up Rules]]></title>
    <link>http://www.imediaconnection.com/content/3730.asp</link>
    <description><![CDATA[However, survey finds 53 percent have problems with unsupported ad server features. ]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/pop.jpg]]></image>
    <date><![CDATA[June 29, 2004]]></date>
</item><item>
    <title><![CDATA[Who Reads Blogs?]]></title>
    <link>http://www.imediaconnection.com/content/3656.asp</link>
    <description><![CDATA[Probably not who you'd guess -- they're older, wealthier and click on blog ads.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_blog.gif]]></image>
    <date><![CDATA[June 16, 2004]]></date>
</item><item>
    <title><![CDATA[Surfing for Offshore Drugs]]></title>
    <link>http://www.imediaconnection.com/content/3609.asp</link>
    <description><![CDATA[Study shows many adults buying drugs online from foreign or rogue pharmacies.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_pills.jpg]]></image>
    <date><![CDATA[June 09, 2004]]></date>
</item><item>
    <title><![CDATA[Traditional Firms Lead Online Ad Growth]]></title>
    <link>http://www.imediaconnection.com/content/3531.asp</link>
    <description><![CDATA[Blue chips who took a chance on Web learned what worked and what didn't, study finds.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_nielsen-netratings(1).gif]]></image>
    <date><![CDATA[May 26, 2004]]></date>
</item><item>
    <title><![CDATA[Mom's the Word]]></title>
    <link>http://www.imediaconnection.com/content/3383.asp</link>
    <description><![CDATA[Comparison shopping for Mother's Day gifts drove traffic spikes last week.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_roses.jpg]]></image>
    <date><![CDATA[May 11, 2004]]></date>
</item><item>
    <title><![CDATA[Smells Like Teen Influence]]></title>
    <link>http://www.imediaconnection.com/content/3364.asp</link>
    <description><![CDATA[Web's &quot;teen influencers&quot; spread the word on style and trends, making them an attractive target to marketers.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_data.gif]]></image>
    <date><![CDATA[May 10, 2004]]></date>
</item><item>
    <title><![CDATA[What Women Really Want]]></title>
    <link>http://www.imediaconnection.com/content/3342.asp</link>
    <description><![CDATA[Study finds women use Internet to enhance work and life balance, increase time for family.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_working_woman.jpg]]></image>
    <date><![CDATA[May 05, 2004]]></date>
</item><item>
    <title><![CDATA[Wealthy Lead Online Growth]]></title>
    <link>http://www.imediaconnection.com/content/3289.asp</link>
    <description><![CDATA[Households with 6-figure incomes are the fastest-growing Web demographic.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_money.jpg]]></image>
    <date><![CDATA[April 27, 2004]]></date>
</item><item>
    <title><![CDATA[More Prep for College Online]]></title>
    <link>http://www.imediaconnection.com/content/3192.asp</link>
    <description><![CDATA[Traffic to collegeboard.com and university sites jumped in March.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_osu.jpg]]></image>
    <date><![CDATA[April 08, 2004]]></date>
</item><item>
    <title><![CDATA[How to Boost Local Search]]></title>
    <link>http://www.imediaconnection.com/content/3155.asp</link>
    <description><![CDATA[Jupiter Research projects slower growth than other online ads and offers advice to get local search moving.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchMoney.gif]]></image>
    <date><![CDATA[April 05, 2004]]></date>
</item><item>
    <title><![CDATA[Searching Close to Home]]></title>
    <link>http://www.imediaconnection.com/content/3147.asp</link>
    <description><![CDATA[Jupiter looks at what users are searching for in their home markets.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_analytics.gif]]></image>
    <date><![CDATA[April 01, 2004]]></date>
</item><item>
    <title><![CDATA[Bigger Bucks for Local]]></title>
    <link>http://www.imediaconnection.com/content/3137.asp</link>
    <description><![CDATA[Local ad spending is growing much faster than overall Internet advertising.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_dollar_sign.gif]]></image>
    <date><![CDATA[March 31, 2004]]></date>
</item><item>
    <title><![CDATA[Young, Smart and Working]]></title>
    <link>http://www.imediaconnection.com/content/3119.asp</link>
    <description><![CDATA[Study finds newspapers' online editions attract desirable &quot;power users.&quot;]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_post.jpg]]></image>
    <date><![CDATA[March 29, 2004]]></date>
</item><item>
    <title><![CDATA[Web Surfers More Political]]></title>
    <link>http://www.imediaconnection.com/content/3094.asp</link>
    <description><![CDATA[Study finds that a whopping 86 percent of the online population is registered to vote.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_nielsen-netratings.gif]]></image>
    <date><![CDATA[March 24, 2004]]></date>
</item><item>
    <title><![CDATA[Show Search the Money!]]></title>
    <link>http://www.imediaconnection.com/content/3043.asp</link>
    <description><![CDATA[Search engine use is growing fast, but SME spending isn't.]]></description>
    <author><![CDATA[Greg Sterling]]></author>
    <authorid><![CDATA[1668]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchMoney.gif]]></image>
    <date><![CDATA[March 17, 2004]]></date>
</item><item>
    <title><![CDATA[Users Like Web Video Spots More Than TV]]></title>
    <link>http://www.imediaconnection.com/content/3015.asp</link>
    <description><![CDATA[Study shows significant preference for Unicast�s new video ad format over either TV spots or pop-ups. ]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iconbar.gif]]></image>
    <date><![CDATA[March 15, 2004]]></date>
</item><item>
    <title><![CDATA[Wired Chickens and Wireless Eggs]]></title>
    <link>http://www.imediaconnection.com/content/2721.asp</link>
    <description><![CDATA[New reports by Deloitte Research say wireless adoption will drive new uses and technologies, which will drive wireless growth, which will drive new uses...]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/top_wireless.gif]]></image>
    <date><![CDATA[January 29, 2004]]></date>
</item><item>
    <title><![CDATA[Internet Advertising�s Catch-22]]></title>
    <link>http://www.imediaconnection.com/content/2685.asp</link>
    <description><![CDATA[Nielsen//NetRatings says users say they don�t like ads but use them anyway, presenting creative challenges and a dilemma for agencies and clients.]]></description>
    <author><![CDATA[Debra Meyer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 15, 2004]]></date>
</item><item>
    <title><![CDATA[Found: All the Young Dudes]]></title>
    <link>http://www.imediaconnection.com/content/2679.asp</link>
    <description><![CDATA[A new survey says the desirable demographic continues to move off the couch and online.]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 08, 2004]]></date>
</item><item>
    <title><![CDATA[Internet Ad Revenues Approach 2001 Figures]]></title>
    <link>http://www.imediaconnection.com/content/2323.asp</link>
    <description><![CDATA[The latest Internet ad revenue reports find increased spending in 2003 and an optimistic outlook for 2004.]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bryan_nancy_wong.jpg]]></image>
    <date><![CDATA[December 11, 2003]]></date>
</item><item>
    <title><![CDATA[Internet Expands the Shopping Pie]]></title>
    <link>http://www.imediaconnection.com/content/2305.asp</link>
    <description><![CDATA[Shoppers say the Internet has become a supplemental shopping source, rather than a replacement for brick-and-mortar stores or catalogs.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[December 04, 2003]]></date>
</item><item>
    <title><![CDATA[Ad Revenue Report Suggests Rebound]]></title>
    <link>http://www.imediaconnection.com/content/2197.asp</link>
    <description><![CDATA[The IAB�s latest Internet Ad Revenue Report indicates ad revenues are up, with consumer advertisers spending the most. Keyword search is getting the most money, while the CPM pricing model remains dominate.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[November 13, 2003]]></date>
</item><item>
    <title><![CDATA[The Score by comScore Media Metrix 11-04-03]]></title>
    <link>http://www.imediaconnection.com/content/2170.asp</link>
    <description><![CDATA[The Internet is an effective vehicle for marketers looking to influence the increasingly elusive demographic segment of men aged 18 to 34.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[November 06, 2003]]></date>
</item><item>
    <title><![CDATA[Quality Guidelines Fail to Consider All]]></title>
    <link>http://www.imediaconnection.com/content/1901.asp</link>
    <description><![CDATA[A study conducted by The Children�s Partnership found that quality guidelines for evaluating online content fail to consider the needs of low-income communities.]]></description>
    <author><![CDATA[Coral Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 16, 2003]]></date>
</item><item>
    <title><![CDATA[The Score by comScore Media Metrix (09-29-03)]]></title>
    <link>http://www.imediaconnection.com/content/1536.asp</link>
    <description><![CDATA[Despite the narrowing of the digital divide, interactive marketing remains an outstanding medium through which to reach affluent consumers.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 02, 2003]]></date>
</item><item>
    <title><![CDATA[The Score by comScore Media Metrix (02-27-03)]]></title>
    <link>http://www.imediaconnection.com/content/1521.asp</link>
    <description><![CDATA[The Genealogy category represents a potentially attractive vehicle through which marketers can reach deeply involved Internet users within important segments, including women and seniors.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 27, 2003]]></date>
</item><item>
    <title><![CDATA[The Score by comScore Media Metrix 02-06-03]]></title>
    <link>http://www.imediaconnection.com/content/1518.asp</link>
    <description><![CDATA[Women�s online programming has created a strong niche, with women�s sites attracting 34.8 million visitors in December.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 06, 2003]]></date>
</item><item>
    <title><![CDATA[Websites are Key for Small Businesses]]></title>
    <link>http://www.imediaconnection.com/content/1438.asp</link>
    <description><![CDATA[An Interland survey revealed that during the holidays and everyday, Websites boost online sales for small and medium-sized businesses.]]></description>
    <author><![CDATA[Coral Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 09, 2003]]></date>
</item><item>
    <title><![CDATA[Online Ad Spending to Reach $248 Billion]]></title>
    <link>http://www.imediaconnection.com/content/1437.asp</link>
    <description><![CDATA[eMarketer�s Advertising Spending paints a promising picture regarding the status of online spending over the next three years.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[]]></date>
</item><item>
    <title><![CDATA[IAB Tallies Online Ad Spending]]></title>
    <link>http://www.imediaconnection.com/content/1436.asp</link>
    <description><![CDATA[Total Internet advertising revenue in U.S.: $1.46 billion.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 24, 2002]]></date>
</item><item>
    <title><![CDATA[Jupiter Predicts Online Ad Growth]]></title>
    <link>http://www.imediaconnection.com/content/1435.asp</link>
    <description><![CDATA[Projected online advertising marketing for 2007 (U.S.): $14 billion]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 24, 2002]]></date>
</item><item>
    <title><![CDATA[Internet Ad Revenues Still Down]]></title>
    <link>http://www.imediaconnection.com/content/1434.asp</link>
    <description><![CDATA[The IAB reports internet advertising revenue in the United States totaled $1.55 billion for the first quarter of 2002.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[August 08, 2002]]></date>
</item><item>
    <title><![CDATA[comScore Acquires Media Metrix]]></title>
    <link>http://www.imediaconnection.com/content/1433.asp</link>
    <description><![CDATA[Deal boosts the company's audience measurement service.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 19, 2002]]></date>
</item><item>
    <title><![CDATA[Traditional Cos. Embracing Rich Media]]></title>
    <link>http://www.imediaconnection.com/content/1432.asp</link>
    <description><![CDATA[According to data from the Nielsen//NetRatings AdRelevance service, traditional companies comprised nine out of the top ten rich media advertisers in Q1 2002. ]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 02, 2002]]></date>
</item><item>
    <title><![CDATA[Myers Reports Makes Projections]]></title>
    <link>http://www.imediaconnection.com/content/1431.asp</link>
    <description><![CDATA[Projected growth of online advertising spending 2002: 10 percent.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 28, 2002]]></date>
</item><item>
    <title><![CDATA[Myers Reports Evaluates Media Buys]]></title>
    <link>http://www.imediaconnection.com/content/1430.asp</link>
    <description><![CDATA[Online's share of advertising budgets 2002: 2.6 percent.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 28, 2002]]></date>
</item><item>
    <title><![CDATA[Top 10 Advertisers Week ending February 24, 2002]]></title>
    <link>http://www.imediaconnection.com/content/1429.asp</link>
    <description><![CDATA[Neilsen//NetRatings measures audience traffic.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 11, 2002]]></date>
</item><item>
    <title><![CDATA[Top Websites Hosting Ads Q3, 2001]]></title>
    <link>http://www.imediaconnection.com/content/1428.asp</link>
    <description><![CDATA[Jupiter Media Metrix ranks impressions.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 11, 2002]]></date>
</item><item>
    <title><![CDATA[Internet Ad Spending Holds Steady]]></title>
    <link>http://www.imediaconnection.com/content/1427.asp</link>
    <description><![CDATA[IAB calculates current total Internet advertising in U.S as $1.792 billion.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 11, 2002]]></date>
</item><item>
    <title><![CDATA[CyberAtlas Predicts 8.8% Growth]]></title>
    <link>http://www.imediaconnection.com/content/1426.asp</link>
    <description><![CDATA[Olympics and elections will boost online's share of the revenue pie.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 11, 2002]]></date>
</item><item>
    <title><![CDATA[GartnerG2 Predicts Marketing Growth]]></title>
    <link>http://www.imediaconnection.com/content/1425.asp</link>
    <description><![CDATA[Online advertising's percentage of total advertising market currently is&nbsp;at three percent.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 11, 2002]]></date>
</item><item>
    <title><![CDATA[Big Brands Are Marketing Online]]></title>
    <link>http://www.imediaconnection.com/content/765.asp</link>
    <description><![CDATA[An ANA survey indicates an increasing number of major companies are expanding web marketing efforts. ]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[CONSUMER ACQUISITION]]></section>
    <sectionurl><![CDATA[/consumeracquisition/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 11, 2002]]></date>
</item>
</channel>
</rss>