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 <title>iMedia Connection: Direct Marketing - XML for .NET - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
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  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[The dangers of being blinded by the trendy QR code ]]></title>
    <link>http://www.imediaconnection.com/content/30204.asp</link>
    <description><![CDATA[QR codes can engage consumers, but they are only one part of the big picture. Learn how to make the most of these codes in the context of the broader mobile marketing mix.]]></description>
    <author><![CDATA[Chris Tanner]]></author>
    <authorid><![CDATA[40514]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tanner_chris_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2011]]></date>
</item><item>
    <title><![CDATA[Why the email inbox is the new DVR]]></title>
    <link>http://www.imediaconnection.com/content/30173.asp</link>
    <description><![CDATA[Just because a subscriber doesn't open your email right away doesn't mean it's a lost cause. Learn how to adapt your strategy for today's "time-shifting" email recipients. ]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70(1).jpg]]></image>
    <date><![CDATA[October 11, 2011]]></date>
</item><item>
    <title><![CDATA[4 new reasons to redesign your website]]></title>
    <link>http://www.imediaconnection.com/content/30117.asp</link>
    <description><![CDATA[Your next website should be crafted with the recent revolutions in online behavior in mind. Here are the foundational attributes that should define how your site is designed and constructed.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kleinberg_adam_70x70.jpg]]></image>
    <date><![CDATA[October 03, 2011]]></date>
</item><item>
    <title><![CDATA[How to optimize your business for local search ]]></title>
    <link>http://www.imediaconnection.com/content/30056.asp</link>
    <description><![CDATA[The importance of local search is growing, and it is imperative for your business to get in on the action now. Here are some practical tips to going local on "the big three" -- Bing, Yahoo, and Google.]]></description>
    <author><![CDATA[Jason Kreidman]]></author>
    <authorid><![CDATA[40839]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kreidman_jason_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2011]]></date>
</item><item>
    <title><![CDATA[Emerging technologies to help your direct mail]]></title>
    <link>http://www.imediaconnection.com/content/28763.asp</link>
    <description><![CDATA[New technologies like&nbsp;QR codes and personalized landing pages are transforming digital campaigns. Find out why you should start using them today. ]]></description>
    <author><![CDATA[Frank Defino Jr. ]]></author>
    <authorid><![CDATA[37934]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_defino_frank_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2011]]></date>
</item><item>
    <title><![CDATA[How to extend the life of the banner ad]]></title>
    <link>http://www.imediaconnection.com/content/28565.asp</link>
    <description><![CDATA[There's a certain advantage to sustaining the life of your Super Bowl ads, but shouldn't the rest of your campaigns add the same value? Here are some tips for creating a handy catalog of your creative. ]]></description>
    <author><![CDATA[Courtney Nowicki]]></author>
    <authorid><![CDATA[33630]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nowick_courtney_70.jpg]]></image>
    <date><![CDATA[March 01, 2011]]></date>
</item><item>
    <title><![CDATA[New opportunities in display advertising ]]></title>
    <link>http://www.imediaconnection.com/content/28536.asp</link>
    <description><![CDATA[Display formats are constantly transforming, and many new ones are emerging. Here are a few trends that are likely to catch on more widely this year. ]]></description>
    <author><![CDATA[Christina Goodman]]></author>
    <authorid><![CDATA[2961]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goodman_christina_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2011]]></date>
</item><item>
    <title><![CDATA[4 ways to get more email delivered]]></title>
    <link>http://www.imediaconnection.com/content/27765.asp</link>
    <description><![CDATA[Even if you've already launched your first holiday-themed campaign, you've still got time to make these strategic improvements to boost your deliverability.]]></description>
    <author><![CDATA[Wendy Roth ]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2010]]></date>
</item><item>
    <title><![CDATA[The successors of dead email best practices]]></title>
    <link>http://www.imediaconnection.com/content/27739.asp</link>
    <description><![CDATA[If marketers call something a best practice, and no one actually does it, is it really a best practice? Let's look at a few often-ignored principles, as well as their practical replacements.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[October 11, 2010]]></date>
</item><item>
    <title><![CDATA[The world's worst digital marketing advice ]]></title>
    <link>http://www.imediaconnection.com/content/27681.asp</link>
    <description><![CDATA[Not all the advice being spread around conferences and in blog posts is rooted in sound logic. Steer clear of anyone you hear spewing these nine little gems.]]></description>
    <author><![CDATA[Jonathan Richman]]></author>
    <authorid><![CDATA[22707]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_richman_jonathan_70x70.jpg]]></image>
    <date><![CDATA[October 04, 2010]]></date>
</item><item>
    <title><![CDATA[Why direct digital marketing matters]]></title>
    <link>http://www.imediaconnection.com/content/26098.asp</link>
    <description><![CDATA[Direct digital marketing fuses several key marketing components to create a more targetable, measurable, and relevant strategy. Find out how it can do all this -- and still lower your marketing budget.]]></description>
    <author><![CDATA[Brian Deagan]]></author>
    <authorid><![CDATA[17253]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_deagan_brian_70x70.jpg]]></image>
    <date><![CDATA[March 08, 2010]]></date>
</item><item>
    <title><![CDATA[Why conversions are more important than clicks]]></title>
    <link>http://www.imediaconnection.com/content/26025.asp</link>
    <description><![CDATA[Great campaigns aren't truly successful if consumers aren't converting. Learn why your conversion rate might be the most important metric of all.]]></description>
    <author><![CDATA[Anna Talerico]]></author>
    <authorid><![CDATA[28601]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_talerico_anna_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2010]]></date>
</item><item>
    <title><![CDATA[An easy solution for finding qualified leads]]></title>
    <link>http://www.imediaconnection.com/content/25991.asp</link>
    <description><![CDATA[Bulk lead generation is quick, but bad leads can be costly for your campaign. Here's a way to get targeted leads that are already interested in your brand.]]></description>
    <author><![CDATA[Christopher Petix]]></author>
    <authorid><![CDATA[28161]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_petix_christopher_70x70.jpg]]></image>
    <date><![CDATA[February 22, 2010]]></date>
</item><item>
    <title><![CDATA[8 ways to improve your click-through rate]]></title>
    <link>http://www.imediaconnection.com/content/25781.asp</link>
    <description><![CDATA[Sometimes the smallest changes can increase the amount of traffic you drive to your website. Here are some tips for both advertisers and agencies.]]></description>
    <author><![CDATA[Andrew Stern]]></author>
    <authorid><![CDATA[27492]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andrewstern_70x70.jpg]]></image>
    <date><![CDATA[February 01, 2010]]></date>
</item><item>
    <title><![CDATA[The new rules for direct response advertising ]]></title>
    <link>http://www.imediaconnection.com/content/25282.asp</link>
    <description><![CDATA[Consistent improvement of conversion and click-through rates are the building blocks of success in DR, and it begins with the active and daily management of four key campaign components.&nbsp;&nbsp; <BR>]]></description>
    <author><![CDATA[Tim Surowiecki]]></author>
    <authorid><![CDATA[26150]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_surowiecki_tim_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2009]]></date>
</item><item>
    <title><![CDATA[How to build more-complete customer profiles]]></title>
    <link>http://www.imediaconnection.com/content/24765.asp</link>
    <description><![CDATA[Is your marketing organization able to connect the dots when it comes to customer data? Here are the top four benefits of using a universal profile management system.]]></description>
    <author><![CDATA[Josh Gordon ]]></author>
    <authorid><![CDATA[24312]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gordon_josh_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2009]]></date>
</item><item>
    <title><![CDATA[Why last-click methodology is doomed]]></title>
    <link>http://www.imediaconnection.com/content/24743.asp</link>
    <description><![CDATA[Are you a direct response advertiser who seems stuck in an endless "test and refine" cycle with your media buys? Here's why you're stuck.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 15, 2009]]></date>
</item><item>
    <title><![CDATA[An essential guide to online promotions]]></title>
    <link>http://www.imediaconnection.com/content/24542.asp</link>
    <description><![CDATA[The power of loyalty programs, coupons, and other incentives&nbsp;is growing in size and importance. Follow these steps to make them work successfully for your brand.]]></description>
    <author><![CDATA[Alan Gerson]]></author>
    <authorid><![CDATA[396]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hp_gerson_alan70x70.jpg]]></image>
    <date><![CDATA[October 09, 2009]]></date>
</item><item>
    <title><![CDATA[Tips to make direct mail work smarter]]></title>
    <link>http://www.imediaconnection.com/content/24606.asp</link>
    <description><![CDATA[Abandon those batch blasts. Find out how implementing an automated marketing engine can help you create more personalized, relevant CRM messaging efforts.]]></description>
    <author><![CDATA[Randy Spurrier]]></author>
    <authorid><![CDATA[24288]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spurrier_randy_70x70.jpg]]></image>
    <date><![CDATA[October 01, 2009]]></date>
</item><item>
    <title><![CDATA[3 ways to boost your brand website]]></title>
    <link>http://www.imediaconnection.com/content/24531.asp</link>
    <description><![CDATA[Brand websites present an unparalleled opportunity to influence and build relationships with consumers. Employ these best practices to maximize your site's relevance and impact. ]]></description>
    <author><![CDATA[Hemen Patel ]]></author>
    <authorid><![CDATA[24008]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_patel_hemen_70x70.jpg]]></image>
    <date><![CDATA[September 24, 2009]]></date>
</item><item>
    <title><![CDATA[Product review: The ultimate campaign dashboard]]></title>
    <link>http://www.imediaconnection.com/content/24205.asp</link>
    <description><![CDATA[iMedia takes a look at Concentri, an on-demand direct digital marketing tool from the minds at Knotice. Watch to find out if it delivers or falls short.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_GBardsley.jpg]]></image>
    <date><![CDATA[August 25, 2009]]></date>
</item><item>
    <title><![CDATA[5 essentials for successful microtargeting]]></title>
    <link>http://www.imediaconnection.com/content/23902.asp</link>
    <description><![CDATA[Focusing on targets with the highest propensity to click, open, or buy will dramatically improve your campaign results. These tips will get you started. ]]></description>
    <author><![CDATA[Chris Golec ]]></author>
    <authorid><![CDATA[22695]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_golec_chris_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2009]]></date>
</item><item>
    <title><![CDATA[10 traits of successful messaging ]]></title>
    <link>http://www.imediaconnection.com/content/23569.asp</link>
    <description><![CDATA[In a cluttered marketplace with fewer purchasing decisions, it's important to break through the noise. Learn how to maximize your campaign and get consumers to take action.]]></description>
    <author><![CDATA[Bill Jacobs]]></author>
    <authorid><![CDATA[21731]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jacobs_bill_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2009]]></date>
</item><item>
    <title><![CDATA[Why email marketing deserves more respect ]]></title>
    <link>http://www.imediaconnection.com/content/22746.asp</link>
    <description><![CDATA[Email marketers continue to struggle for the recognition -- and budgets -- they deserve. In this interview, marketing veteran Stan Rapp provides his insights on how these challenges can be overcome.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2009]]></date>
</item><item>
    <title><![CDATA[6 ways to simplify social media updates]]></title>
    <link>http://www.imediaconnection.com/content/22693.asp</link>
    <description><![CDATA[Marketers spread themselves too thin maintaining a presence across several social networks. Here's how to spend more time engaging consumers.]]></description>
    <author><![CDATA[Todd Tweedy ]]></author>
    <authorid><![CDATA[7428]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tweedy_todd_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2009]]></date>
</item><item>
    <title><![CDATA[How to balance your cross-channel campaigns]]></title>
    <link>http://www.imediaconnection.com/content/22496.asp</link>
    <description><![CDATA[In the quest for consumer dollars, many organizations hesitate to change their marketing plan, or make a mad dash across every channel just to keep up. Follow these practices to find the right mix of media.]]></description>
    <author><![CDATA[Jim Sterne]]></author>
    <authorid><![CDATA[4138]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sterne_jim_70x70.jpg]]></image>
    <date><![CDATA[March 27, 2009]]></date>
</item><item>
    <title><![CDATA[5 forces that are strangling conversational marketing]]></title>
    <link>http://www.imediaconnection.com/content/22326.asp</link>
    <description><![CDATA[Here we are at the end of the first quarter of 2009, and we still don't see conversational marketing as a line item in most marketing budgets. What happened?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2009]]></date>
</item><item>
    <title><![CDATA[3 paths to loyalty program enlightenment]]></title>
    <link>http://www.imediaconnection.com/content/22254.asp</link>
    <description><![CDATA[Keying in on the right target can reward brands in spades if they offer loyalty programs that share common goals with their audience. Here are&nbsp;three ways to make loyalty programs work for you.]]></description>
    <author><![CDATA[Stefan DeCota]]></author>
    <authorid><![CDATA[5321]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_decota_stefan_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2009]]></date>
</item><item>
    <title><![CDATA[Why retrofitting DR objectives is a bad idea]]></title>
    <link>http://www.imediaconnection.com/content/22173.asp</link>
    <description><![CDATA[When economic declines hit, advertisers often adopt a more direct response-oriented stance with their ad campaigns. It's important to know there's a right way to switch objectives midstream and a wrong way.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2009]]></date>
</item><item>
    <title><![CDATA[Why the Super Bowl still matters for marketers]]></title>
    <link>http://www.imediaconnection.com/content/21853.asp</link>
    <description><![CDATA[Even though big-budget Super Bowl ads aren't necessarily rational in this day and age, they are still the most effective way to ensure that people will be talking about your ad campaign the day after.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2009]]></date>
</item><item>
    <title><![CDATA[How to get in step with the new marketing season]]></title>
    <link>http://www.imediaconnection.com/content/21657.asp</link>
    <description><![CDATA[With a buildup of post-holiday campaigns underway, here are some tips on refreshing your marketing strategies for maximum branding as the New Year begins.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2009]]></date>
</item><item>
    <title><![CDATA[Put the marketing glory hogs in their place]]></title>
    <link>http://www.imediaconnection.com/content/21164.asp</link>
    <description><![CDATA[Are search engines taking credit for your hard work? If so, here's how to prove the worth of your online branding efforts -- even if they aren't getting the clicks.]]></description>
    <author><![CDATA[Marla Schimke]]></author>
    <authorid><![CDATA[3898]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schimke_marla_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2008]]></date>
</item><item>
    <title><![CDATA[5 ways to win with online coupons]]></title>
    <link>http://www.imediaconnection.com/content/20895.asp</link>
    <description><![CDATA[What's new about online engagement? What distinguishes it from traditional advertising or promotion? Here are tips&nbsp;for turning your next strategy into a success.]]></description>
    <author><![CDATA[Jeff Weitzman]]></author>
    <authorid><![CDATA[117]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weitzman_jeff_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2008]]></date>
</item><item>
    <title><![CDATA[Why brands shouldn't skimp on rewards]]></title>
    <link>http://www.imediaconnection.com/content/20512.asp</link>
    <description><![CDATA[Loyalty programs are gaining ground with online strategies that engage&nbsp;users&nbsp;with your brand. Get some innovative ideas to make these programs work for you.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[September 19, 2008]]></date>
</item><item>
    <title><![CDATA[Online opportunities for your offline network ]]></title>
    <link>http://www.imediaconnection.com/content/20519.asp</link>
    <description><![CDATA[Learn how to turn the contents of your Rolodex into a directory of profitable online marketing partnerships. ]]></description>
    <author><![CDATA[Andrew Hazen]]></author>
    <authorid><![CDATA[13584]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hazen_andrew_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: Where TV fails and digital marketers succeed]]></title>
    <link>http://www.imediaconnection.com/content/20414.asp</link>
    <description><![CDATA[Traditional advertisers are finally getting on board the digital revolution, albeit slowly. But what if you're still doing 30-second drivel? Here's how to shake loose.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[September 02, 2008]]></date>
</item><item>
    <title><![CDATA[Do dayparts still matter?]]></title>
    <link>http://www.imediaconnection.com/content/20353.asp</link>
    <description><![CDATA[The daypart might still be an effective advertising tool, but unless the product has an association with a time of day, consumers only care what's on the screen.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2008]]></date>
</item><item>
    <title><![CDATA[The ROI of quality swag]]></title>
    <link>http://www.imediaconnection.com/content/19833.asp</link>
    <description><![CDATA[In an increasingly digital world, sometimes it takes something physically tangible to push your business goals further. Take a look at these examples of swag success, along with some cautionary tales.]]></description>
    <author><![CDATA[Leah Messinger]]></author>
    <authorid><![CDATA[8130]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_messinger_leah_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2008]]></date>
</item><item>
    <title><![CDATA[The newest sales-boosting strategy]]></title>
    <link>http://www.imediaconnection.com/content/19811.asp</link>
    <description><![CDATA[Making the sale hinges on the lead. On-demand lead scoring is a technique that clarifies who your best leads are and allows you to target them accordingly.]]></description>
    <author><![CDATA[David Wengel]]></author>
    <authorid><![CDATA[13014]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wengel_dave_70x70.jpg]]></image>
    <date><![CDATA[June 27, 2008]]></date>
</item><item>
    <title><![CDATA[Why now is the time to step up lead efforts]]></title>
    <link>http://www.imediaconnection.com/content/19521.asp</link>
    <description><![CDATA[With consumers tightening their purse strings, it's more important than ever for marketers to reach out to potential customers with relevant offers they can't refuse.]]></description>
    <author><![CDATA[Jere Doyle]]></author>
    <authorid><![CDATA[4920]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doyle_jere_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2008]]></date>
</item><item>
    <title><![CDATA[7 tips for higher conversion rates]]></title>
    <link>http://www.imediaconnection.com/content/19245.asp</link>
    <description><![CDATA[A good call-to-action is worth its weight in gold. Interactivate's CEO offers tips to finesse your CTA.]]></description>
    <author><![CDATA[Jack Abbott]]></author>
    <authorid><![CDATA[11332]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_abbott_jack_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2008]]></date>
</item><item>
    <title><![CDATA[A key to marketer empowerment]]></title>
    <link>http://www.imediaconnection.com/content/19211.asp</link>
    <description><![CDATA[Find out how to collect and analyze the cross-company data needed for effective marketing programs without the struggle of working with IT.]]></description>
    <author><![CDATA[Rick Enrico]]></author>
    <authorid><![CDATA[10941]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_enrico_rick_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: How to avoid pissing people off]]></title>
    <link>http://www.imediaconnection.com/content/19127.asp</link>
    <description><![CDATA[Sick and tired of dealing with the American Airlines fiasco? What can a solid CRM system do to avoid this type of scenario, and are you prepared for when the wheels come off?]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2008]]></date>
</item><item>
    <title><![CDATA[4 traps to avoid with lead generation]]></title>
    <link>http://www.imediaconnection.com/content/18461.asp</link>
    <description><![CDATA[Watch out for these pitfalls and you'll be well on your way to successful lead generation.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080227_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2008]]></date>
</item><item>
    <title><![CDATA[Make a direct connect with college kids]]></title>
    <link>http://www.imediaconnection.com/content/17973.asp</link>
    <description><![CDATA[Find out how database marketing can improve your targeting success to this sought-after group.]]></description>
    <author><![CDATA[Greg Titus]]></author>
    <authorid><![CDATA[9470]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_titus_greg_70x70.jpg]]></image>
    <date><![CDATA[February 08, 2008]]></date>
</item><item>
    <title><![CDATA[5 tips for do-it-yourself display marketing]]></title>
    <link>http://www.imediaconnection.com/content/18031.asp</link>
    <description><![CDATA[Get lean and mean by leveraging self service display. Here are a few things to watch for.]]></description>
    <author><![CDATA[Jamie Lomas]]></author>
    <authorid><![CDATA[2770]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lomas_jamie_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2008]]></date>
</item><item>
    <title><![CDATA[3 insights into direct response]]></title>
    <link>http://www.imediaconnection.com/content/17425.asp</link>
    <description><![CDATA[Asking the right questions about your online direct marketing campaign can help manage risk, but not all questions can be answered without thorough testing.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 29, 2007]]></date>
</item><item>
    <title><![CDATA[2 steps to ensure lead-generating success]]></title>
    <link>http://www.imediaconnection.com/content/17370.asp</link>
    <description><![CDATA[Effective online lead generation is contingent on some low-tech elements. Active Response Group's CEO explains.]]></description>
    <author><![CDATA[Brad Powers]]></author>
    <authorid><![CDATA[8515]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_powers_brad_70x70.jpg]]></image>
    <date><![CDATA[November 16, 2007]]></date>
</item><item>
    <title><![CDATA[Create brand buzz in force]]></title>
    <link>http://www.imediaconnection.com/content/17028.asp</link>
    <description><![CDATA[The strongest companies don't have brand police, they have an entire army of employees who understand what the brand means and how to communicate it.]]></description>
    <author><![CDATA[Matt Heinz]]></author>
    <authorid><![CDATA[729]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_matt_heinz_70.jpg]]></image>
    <date><![CDATA[October 23, 2007]]></date>
</item><item>
    <title><![CDATA[Improve lead quality in 4 easy steps]]></title>
    <link>http://www.imediaconnection.com/content/16417.asp</link>
    <description><![CDATA[Not all leads generated online are of the highest quality. eBureau's VP of marketing and business development describes the process for pulling out the meatiest morsels.]]></description>
    <author><![CDATA[Jeff Liebl]]></author>
    <authorid><![CDATA[7000]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_liebl_jeff_70x70.jpg]]></image>
    <date><![CDATA[August 30, 2007]]></date>
</item><item>
    <title><![CDATA[Ditch prospect weeds for killer leads]]></title>
    <link>http://www.imediaconnection.com/content/16393.asp</link>
    <description><![CDATA[How hot are your prospects? Eloqua's SVP says lead scoring solves the direct marketing riddle.]]></description>
    <author><![CDATA[Thor Johnson]]></author>
    <authorid><![CDATA[6954]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_johnson_thor_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2007]]></date>
</item><item>
    <title><![CDATA[How a Diet Brand Grew its Audience]]></title>
    <link>http://www.imediaconnection.com/content/15272.asp</link>
    <description><![CDATA[Learn from the South Beach Diet's agency how it combined the best of creative and response-driven advertising strategies to enhance brand while increasing sales.]]></description>
    <author><![CDATA[Lucas Donat]]></author>
    <authorid><![CDATA[5671]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_donat_lucas_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2007]]></date>
</item><item>
    <title><![CDATA[The 2007 Direct Marketing Forecast]]></title>
    <link>http://www.imediaconnection.com/content/14096.asp</link>
    <description><![CDATA[NetPlus Marketing's co-founder&nbsp;anticipates that direct and brand marketing will begin to merge, with direct marketers focusing on integration and relevancy.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[March 22, 2007]]></date>
</item><item>
    <title><![CDATA[Couponing 101 for Online Retailers]]></title>
    <link>http://www.imediaconnection.com/content/13762.asp</link>
    <description><![CDATA[While a greater discount often results in a higher conversion rate, CouponCabin.com's founder offers up some best practices for creating effective coupons.<BR>]]></description>
    <author><![CDATA[Scott Kluth]]></author>
    <authorid><![CDATA[4874]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kluth_scott_70x70.jpg]]></image>
    <date><![CDATA[February 22, 2007]]></date>
</item><item>
    <title><![CDATA[The Long Tail's Infinite Discoverability]]></title>
    <link>http://www.imediaconnection.com/content/13706.asp</link>
    <description><![CDATA[Obscure products can find their buyers far more efficiently because of the internet's long tail, and this will only continue to accelerate, catering to increasingly specific interests.<BR>]]></description>
    <author><![CDATA[Matt Heinz]]></author>
    <authorid><![CDATA[729]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_matt_heinz_70.jpg]]></image>
    <date><![CDATA[February 20, 2007]]></date>
</item><item>
    <title><![CDATA[Apply Direct Mail Knowledge to Online]]></title>
    <link>http://www.imediaconnection.com/content/13244.asp</link>
    <description><![CDATA[Wilson Relationship Marketing Services' president discusses how to use customer segmentation to your advantage.]]></description>
    <author><![CDATA[Dave Wilson]]></author>
    <authorid><![CDATA[4175]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wilson_dave_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2007]]></date>
</item><item>
    <title><![CDATA[Drive Consumers with Online Coupons]]></title>
    <link>http://www.imediaconnection.com/content/12860.asp</link>
    <description><![CDATA[The founder and CEO of ZiXXo shares marketing tactics on how to tap into consumers' purchasing behavior with online coupons.]]></description>
    <author><![CDATA[Mike Hogan]]></author>
    <authorid><![CDATA[4602]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hogan_mike_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2006]]></date>
</item><item>
    <title><![CDATA[Make Lead Nurturing Effective in 2007]]></title>
    <link>http://www.imediaconnection.com/content/12756.asp</link>
    <description><![CDATA[Follow this guide laid out by a Groove Eleven producer to better connect Sales and Marketing, and reel in your prospects.]]></description>
    <author><![CDATA[Freda Byrne]]></author>
    <authorid><![CDATA[4597]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bern_freda_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2006]]></date>
</item><item>
    <title><![CDATA[Make Direct Mail Interactive]]></title>
    <link>http://www.imediaconnection.com/content/12387.asp</link>
    <description><![CDATA[This hybrid technique can increase response rate for a campaign and boost data collection. Ingage's founder/president tells how.]]></description>
    <author><![CDATA[Peter Nyberg]]></author>
    <authorid><![CDATA[4383]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nyberg_peter_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2006]]></date>
</item><item>
    <title><![CDATA[The Best Online DM Strategy]]></title>
    <link>http://www.imediaconnection.com/content/12365.asp</link>
    <description><![CDATA[Aptimus' SVP explains that search and email&nbsp;may not be the best way to reach your target audience, but there is a solution to the online DM conundrum.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[3501]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mayor_mike_70.jpg]]></image>
    <date><![CDATA[November 10, 2006]]></date>
</item><item>
    <title><![CDATA[Use Offline DM to Boost Online Results]]></title>
    <link>http://www.imediaconnection.com/content/11668.asp</link>
    <description><![CDATA[Wilson Relationship Marketing Services' president says data culled offline can help improve online targeting.]]></description>
    <author><![CDATA[Dave Wilson]]></author>
    <authorid><![CDATA[4175]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wilson_dave_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2006]]></date>
</item><item>
    <title><![CDATA[Don't Break Your Brand Promises]]></title>
    <link>http://www.imediaconnection.com/content/11429.asp</link>
    <description><![CDATA[What you deliver post-click, says ion interactive's CEO/creative director, will either enhance or damage your brand.]]></description>
    <author><![CDATA[Justin Talerico]]></author>
    <authorid><![CDATA[4334]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_talerico_justin_70x70.jpg]]></image>
    <date><![CDATA[October 04, 2006]]></date>
</item><item>
    <title><![CDATA[Turn Data into Sales]]></title>
    <link>http://www.imediaconnection.com/content/10759.asp</link>
    <description><![CDATA[Precise targeting results in transactions. The founder and president of [x+1] outlines five steps to get there.]]></description>
    <author><![CDATA[Joseph Zawadzki]]></author>
    <authorid><![CDATA[2428]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Zawadski_Joe_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2006]]></date>
</item><item>
    <title><![CDATA[Database Marketing Drives Results]]></title>
    <link>http://www.imediaconnection.com/content/9615.asp</link>
    <description><![CDATA[Merke|Quris' managing director discusses new trends and best practices in database marketing.]]></description>
    <author><![CDATA[Tim Judson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_judson_tim_70x70.jpg]]></image>
    <date><![CDATA[June 09, 2006]]></date>
</item><item>
    <title><![CDATA[Five Components of Personalization]]></title>
    <link>http://www.imediaconnection.com/content/8952.asp</link>
    <description><![CDATA[ChoiceStream's CEO describes how marketers can take advantage of more choices by getting personal.]]></description>
    <author><![CDATA[Steve Johnson]]></author>
    <authorid><![CDATA[3437]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_johnson_steve_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2006]]></date>
</item><item>
    <title><![CDATA[How Behavioral Data Aids Site Design]]></title>
    <link>http://www.imediaconnection.com/content/8862.asp</link>
    <description><![CDATA[Coremetrics' VP of marketing describes the type of info needed by ecommerce sites to better merchandise their products.]]></description>
    <author><![CDATA[Jane Paolucci]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_coremetrics_70x70.gif]]></image>
    <date><![CDATA[March 30, 2006]]></date>
</item><item>
    <title><![CDATA[Online and On Target: 18-34 Year Olds]]></title>
    <link>http://www.imediaconnection.com/content/8796.asp</link>
    <description><![CDATA[Experience VP of Marketing Janet Sun discusses how to get your piece of the $200 billion market.]]></description>
    <author><![CDATA[Janet Sun]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sun_janet_70x70.jpg]]></image>
    <date><![CDATA[March 27, 2006]]></date>
</item><item>
    <title><![CDATA[Four Steps to Quicker Responsiveness]]></title>
    <link>http://www.imediaconnection.com/content/8446.asp</link>
    <description><![CDATA[An Equifax Marketing Services VP outlines how to build a database system to accommodate a marketer's need for speed.]]></description>
    <author><![CDATA[Don Graumann]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_graumann_don_70.jpg]]></image>
    <date><![CDATA[March 07, 2006]]></date>
</item><item>
    <title><![CDATA[Click-to-Call Can Boost Conversions]]></title>
    <link>http://www.imediaconnection.com/content/8524.asp</link>
    <description><![CDATA[eStara's CEO describes the applications for this technology, and explains how marketers benefit from adding it to their sites and online ads.]]></description>
    <author><![CDATA[John Federman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_federman_john_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2006]]></date>
</item><item>
    <title><![CDATA[Pharma Finds New Rx Online]]></title>
    <link>http://www.imediaconnection.com/content/8335.asp</link>
    <description><![CDATA[Prospectiv CEO Jere Doyle shares guiding principles for successful online pharmaceutical campaigns and customer acquisition.]]></description>
    <author><![CDATA[Jere Doyle]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doyle_jere_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2006]]></date>
</item><item>
    <title><![CDATA[Building Customers through Loyalty]]></title>
    <link>http://www.imediaconnection.com/content/8313.asp</link>
    <description><![CDATA[HouseValues Senior Director of Marketing Matt Heinz addresses key strategies in understanding, developing and maintaining customer loyalty.]]></description>
    <author><![CDATA[Matt Heinz]]></author>
    <authorid><![CDATA[729]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_matt_heinz_70.jpg]]></image>
    <date><![CDATA[March 01, 2006]]></date>
</item><item>
    <title><![CDATA[How Price Testing Brings a Higher ROI]]></title>
    <link>http://www.imediaconnection.com/content/8382.asp</link>
    <description><![CDATA[Marketing Experiments discusses reasons why setting high prices when testing is a good rule of thumb.]]></description>
    <author><![CDATA[The Marketing Experiments Journal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_marketing_experiments_70x70.gif]]></image>
    <date><![CDATA[February 22, 2006]]></date>
</item><item>
    <title><![CDATA[How to Reach Ecommerce ROI Goals]]></title>
    <link>http://www.imediaconnection.com/content/8334.asp</link>
    <description><![CDATA[Ascend2's managing partner describes best practice strategies for streamlining processes and cultivating online relationships.]]></description>
    <author><![CDATA[Sergio Balegno]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Balegno_Sergio_70x70.jpg]]></image>
    <date><![CDATA[February 22, 2006]]></date>
</item><item>
    <title><![CDATA[Communication is Key to Lead Management]]></title>
    <link>http://www.imediaconnection.com/content/7828.asp</link>
    <description><![CDATA[The VP of TechTarget Client Consulting provides tips on how marketers can learn sales managers' true needs before developing a lead-generation campaign.]]></description>
    <author><![CDATA[Marilou Barsam]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barsam_marilou_70.jpg]]></image>
    <date><![CDATA[January 30, 2006]]></date>
</item><item>
    <title><![CDATA[Who Pays for Bad Data?]]></title>
    <link>http://www.imediaconnection.com/content/7906.asp</link>
    <description><![CDATA[G.R. Wyse &amp; Company's executive vice president explains how to keep your customer data accurate.]]></description>
    <author><![CDATA[Greg Morey]]></author>
    <authorid><![CDATA[1384]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_morey_greg_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2006]]></date>
</item><item>
    <title><![CDATA[The Art of Woo]]></title>
    <link>http://www.imediaconnection.com/content/7802.asp</link>
    <description><![CDATA[Ebates' CEO explains how to renew customer loyalty -- daily.]]></description>
    <author><![CDATA[Alessandro Isolani]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Isolani_Alessandro_70.jpg]]></image>
    <date><![CDATA[January 18, 2006]]></date>
</item><item>
    <title><![CDATA[Earn Five Bucks More Per Customer in '06]]></title>
    <link>http://www.imediaconnection.com/content/7853.asp</link>
    <description><![CDATA[The SVP of strategic business development for Aptimus explains how to do it -- without adding resources or sacrificing quality.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[3501]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mayor_mike_70.jpg]]></image>
    <date><![CDATA[January 18, 2006]]></date>
</item><item>
    <title><![CDATA[In Direct Search of a Black Skirt]]></title>
    <link>http://www.imediaconnection.com/content/7813.asp</link>
    <description><![CDATA[The NetPlus chief strategy officer talks about how search plays a crucial role in direct sales, what to watch for in 2006 and more.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2006]]></date>
</item><item>
    <title><![CDATA[How to Convert Seasonal Traffic]]></title>
    <link>http://www.imediaconnection.com/content/7756.asp</link>
    <description><![CDATA[Kefta's CEO provides tips for pulling new customers out of seasonal traffic spikes.]]></description>
    <author><![CDATA[Philippe Suchet]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_suchet_philippe_70x70.jpg]]></image>
    <date><![CDATA[January 10, 2006]]></date>
</item><item>
    <title><![CDATA[DM Tactics Benefit Travel Marketers]]></title>
    <link>http://www.imediaconnection.com/content/7663.asp</link>
    <description><![CDATA[A research project indicates that direct, personalized incentives increase consumer retention and purchase follow-through.]]></description>
    <author><![CDATA[Leah Woolford]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_woolford_leah_70.jpg]]></image>
    <date><![CDATA[January 02, 2006]]></date>
</item><item>
    <title><![CDATA[Will the Real Publisher Please Stand?]]></title>
    <link>http://www.imediaconnection.com/content/7568.asp</link>
    <description><![CDATA[G.R. Wyse &amp; Company's executive vice president serves tips on setting up your next affiliate marketing deal.]]></description>
    <author><![CDATA[Greg Morey]]></author>
    <authorid><![CDATA[1384]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_morey_greg_70x70.jpg]]></image>
    <date><![CDATA[December 21, 2005]]></date>
</item><item>
    <title><![CDATA[Case Study: Road Runner Sports]]></title>
    <link>http://www.imediaconnection.com/content/7544.asp</link>
    <description><![CDATA[This running gear super store boosted its customer base by targeting ads, emails and a blog to a niche audience.]]></description>
    <author><![CDATA[Jason Johnson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_johnson_jason_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2005]]></date>
</item><item>
    <title><![CDATA[Using PR as a Direct Response Tool]]></title>
    <link>http://www.imediaconnection.com/content/7477.asp</link>
    <description><![CDATA[Housevalues' senior director of marketing describes how the net can boost PR's use as a DR tool in a meaningful and measurable way.]]></description>
    <author><![CDATA[Matt Heinz]]></author>
    <authorid><![CDATA[729]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_matt_heinz_70.jpg]]></image>
    <date><![CDATA[December 15, 2005]]></date>
</item><item>
    <title><![CDATA[Technology: DM Friend or Foe? ]]></title>
    <link>http://www.imediaconnection.com/content/7337.asp</link>
    <description><![CDATA[The NetPlus chief strategy officer offers 15 questions to ask when you're evaluating a new technology to advance your business.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2005]]></date>
</item><item>
    <title><![CDATA[DMA Boosts Interactive Representation]]></title>
    <link>http://www.imediaconnection.com/content/7251.asp</link>
    <description><![CDATA[Matt Moog, president and CEO of CoolSavings and recent appointee to the DMA board, talks about online and direct response.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_moog_matt_70.jpg]]></image>
    <date><![CDATA[November 10, 2005]]></date>
</item><item>
    <title><![CDATA[Online Spending is Set for Overhaul]]></title>
    <link>http://www.imediaconnection.com/content/7091.asp</link>
    <description><![CDATA[In the wake of consumer backlash and legislation against adware, contributor Annette Tonti of Bluestreak asks, where will the money go?]]></description>
    <author><![CDATA[Annette Tonti]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tonti_annette_70x70.jpg]]></image>
    <date><![CDATA[October 31, 2005]]></date>
</item><item>
    <title><![CDATA[The Art of the Up-sell]]></title>
    <link>http://www.imediaconnection.com/content/7085.asp</link>
    <description><![CDATA[Aptimus' Michael Mayor provides five tips for increasing your customers' purchases.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[3501]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mayor_mike_70.jpg]]></image>
    <date><![CDATA[October 31, 2005]]></date>
</item><item>
    <title><![CDATA[The DM and Branding Terminology Blues]]></title>
    <link>http://www.imediaconnection.com/content/7036.asp</link>
    <description><![CDATA[In a new column, NetPlus Chief Strategy Officer Denise Zimmerman argues that the differences between branding and direct are less real than we think.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2005]]></date>
</item><item>
    <title><![CDATA[Emotional Connections ]]></title>
    <link>http://www.imediaconnection.com/content/6977.asp</link>
    <description><![CDATA[Donat/Wald's Lucas Donat writes about using offline advertising to build brands and ROI online.]]></description>
    <author><![CDATA[Lucas Donat]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_donat_lucas_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2005]]></date>
</item><item>
    <title><![CDATA[Be Proud of Your Mistakes]]></title>
    <link>http://www.imediaconnection.com/content/6922.asp</link>
    <description><![CDATA[HouseValues� Matt Heinz explains how to turn failures into learning experiences, and create a culture of innovation.]]></description>
    <author><![CDATA[Matt Heinz]]></author>
    <authorid><![CDATA[729]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_matt_heinz_70.jpg]]></image>
    <date><![CDATA[October 12, 2005]]></date>
</item><item>
    <title><![CDATA[A Case for Personalization]]></title>
    <link>http://www.imediaconnection.com/content/6910.asp</link>
    <description><![CDATA[A direct marketing campaign that includes a drive to personalized sitelets is building brand awareness for two financial services companies.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/target2_70x70.gif]]></image>
    <date><![CDATA[October 06, 2005]]></date>
</item><item>
    <title><![CDATA[CPA, Affiliates, and Co-Reg -- Oh  My!]]></title>
    <link>http://www.imediaconnection.com/content/6825.asp</link>
    <description><![CDATA[Greg Morey of G.R. Wyse walks us through cross-referencing and scrubbing your lists to generate higher quality leads.]]></description>
    <author><![CDATA[Greg Morey]]></author>
    <authorid><![CDATA[1384]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_morey_greg_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2005]]></date>
</item><item>
    <title><![CDATA[Slow Sales Season Requires Smart Marketing]]></title>
    <link>http://www.imediaconnection.com/content/6796.asp</link>
    <description><![CDATA[Katrina and other factors may impact holiday sales. Recent iMedia articles provide help.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2005]]></date>
</item><item>
    <title><![CDATA[Questions to Ask your Database Partner]]></title>
    <link>http://www.imediaconnection.com/content/6740.asp</link>
    <description><![CDATA[Datran Media CMO Sean O'Neal shares how to make sure your database marketing partner complies with CAN-SPAM, and why that's important for your business.]]></description>
    <author><![CDATA[Sean O'Neal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_oneal_sean_70.jpg]]></image>
    <date><![CDATA[September 14, 2005]]></date>
</item><item>
    <title><![CDATA[DM Messaging Dos and Don'ts ]]></title>
    <link>http://www.imediaconnection.com/content/6574.asp</link>
    <description><![CDATA[Greg Morey gives tips on direct marketing messaging and how&nbsp;to maximize consumer response.]]></description>
    <author><![CDATA[Greg Morey]]></author>
    <authorid><![CDATA[1384]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_morey_greg_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2005]]></date>
</item><item>
    <title><![CDATA[WANTED! Quality Leads?]]></title>
    <link>http://www.imediaconnection.com/content/6382.asp</link>
    <description><![CDATA[Greg Morey explains how evaluating the true value of a lead requires a hard look at your sales model -- and proposes the Sales Model for Dummies.]]></description>
    <author><![CDATA[Greg Morey]]></author>
    <authorid><![CDATA[1384]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/rolladesk_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2005]]></date>
</item><item>
    <title><![CDATA[DM Tools & Tactics: Free iPod Anyone?]]></title>
    <link>http://www.imediaconnection.com/content/6059.asp</link>
    <description><![CDATA[SendTec's Greg Morey says an offer premium must be crafted to appeal to the consumer, in order to capture a publisher's attention on CPA.]]></description>
    <author><![CDATA[Greg Morey]]></author>
    <authorid><![CDATA[1384]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ipod_70x70.gif]]></image>
    <date><![CDATA[June 06, 2005]]></date>
</item><item>
    <title><![CDATA[DM Tools & Tactics: Using Multi Media]]></title>
    <link>http://www.imediaconnection.com/content/5646.asp</link>
    <description><![CDATA[SendTec's Greg Morey peeks into a potential future for direct marketers.]]></description>
    <author><![CDATA[Greg Morey]]></author>
    <authorid><![CDATA[1384]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_music.gif]]></image>
    <date><![CDATA[May 02, 2005]]></date>
</item><item>
    <title><![CDATA[Here Comes Direct Response]]></title>
    <link>http://www.imediaconnection.com/content/5522.asp</link>
    <description><![CDATA[Netblue's Scott Rewick explains why more advertisers and publishers are embracing the internet's capacity for direct response.]]></description>
    <author><![CDATA[Scott Rewick]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/inventory_mgmt_100x100_3.gif]]></image>
    <date><![CDATA[April 20, 2005]]></date>
</item><item>
    <title><![CDATA[Integrated Direct Marketing (part 4)]]></title>
    <link>http://www.imediaconnection.com/content/5479.asp</link>
    <description><![CDATA[In this final segment of a four-part transcript, Ogilvy's Maria Mandel continues sharing about Unilever, and both panelists answer questions.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/brandsummit_100x100.gif]]></image>
    <date><![CDATA[April 14, 2005]]></date>
</item><item>
    <title><![CDATA[Integrated Direct Marketing (part 3)]]></title>
    <link>http://www.imediaconnection.com/content/5461.asp</link>
    <description><![CDATA[In this third of a four-part transcript, Ogilvy's Maria Mandel shares examples of building relationships with customers.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/brandsummit_100x100.gif]]></image>
    <date><![CDATA[April 13, 2005]]></date>
</item><item>
    <title><![CDATA[Integrated Direct Marketing (part 2)]]></title>
    <link>http://www.imediaconnection.com/content/5457.asp</link>
    <description><![CDATA[In this second of a four-part transcript, Buzz Marketing's Mark Hughes continues his explanation of Buzz Marketing.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_wordofmouth.jpg]]></image>
    <date><![CDATA[April 12, 2005]]></date>
</item><item>
    <title><![CDATA[Integrated Direct Marketing (part 1)]]></title>
    <link>http://www.imediaconnection.com/content/5450.asp</link>
    <description><![CDATA[In this first of a four-part transcript, Buzz Marketing's Mark Hughes explains the Buzz Marketing Model.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/brandsummit_100x100.gif]]></image>
    <date><![CDATA[April 11, 2005]]></date>
</item><item>
    <title><![CDATA[DM Tools & Tactics: Minimizing Abandons]]></title>
    <link>http://www.imediaconnection.com/content/5403.asp</link>
    <description><![CDATA[SendTec's Greg Morey talks about how optimizing your site can &quot;make juice&quot; by limiting abandons from your visitors.]]></description>
    <author><![CDATA[Greg Morey]]></author>
    <authorid><![CDATA[1384]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/orangejuice_100x100.jpg]]></image>
    <date><![CDATA[April 04, 2005]]></date>
</item><item>
    <title><![CDATA[DM Tools & Tactics: The Art of the Deal]]></title>
    <link>http://www.imediaconnection.com/content/5153.asp</link>
    <description><![CDATA[SendTec's Greg Morey provides a framework to help in getting to the Right Offer.]]></description>
    <author><![CDATA[Greg Morey]]></author>
    <authorid><![CDATA[1384]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchCopy.gif]]></image>
    <date><![CDATA[February 28, 2005]]></date>
</item><item>
    <title><![CDATA[DM Tools & Tactics]]></title>
    <link>http://www.imediaconnection.com/content/5005.asp</link>
    <description><![CDATA[In this first of a new monthly column, SendTec's Greg Morey describes how to blend the artful imaging of Brand advertising, with Direct Response messaging.]]></description>
    <author><![CDATA[Greg Morey]]></author>
    <authorid><![CDATA[1384]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/dm1_100x100.jpg]]></image>
    <date><![CDATA[February 02, 2005]]></date>
</item><item>
    <title><![CDATA[Getting More Mileage with Response Offers]]></title>
    <link>http://www.imediaconnection.com/content/4799.asp</link>
    <description><![CDATA[The right offers triggered to the right people can produce up to 30 percent additional revenue.]]></description>
    <author><![CDATA[Sean O�Neal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[December 16, 2004]]></date>
</item><item>
    <title><![CDATA[How to Manage Your Campaign�s Triggers]]></title>
    <link>http://www.imediaconnection.com/content/4749.asp</link>
    <description><![CDATA[Email marketers who specialize in monetizing triggers can drive tremendous value to the top line of any campaign.]]></description>
    <author><![CDATA[Sean O�Neal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchCopy.gif]]></image>
    <date><![CDATA[December 09, 2004]]></date>
</item><item>
    <title><![CDATA[Making Email Auto Responders Work]]></title>
    <link>http://www.imediaconnection.com/content/4725.asp</link>
    <description><![CDATA[It's not just about the technology; it's also how you use it.]]></description>
    <author><![CDATA[Sean O'Neal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/inventory_mgmt_100x100_3.gif]]></image>
    <date><![CDATA[December 06, 2004]]></date>
</item><item>
    <title><![CDATA[Strike While The Iron Is Hot]]></title>
    <link>http://www.imediaconnection.com/content/4191.asp</link>
    <description><![CDATA[Integrated response is key to turning online leads into customer relationships.]]></description>
    <author><![CDATA[Julie Jeancolas]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_anvil.jpg]]></image>
    <date><![CDATA[September 09, 2004]]></date>
</item><item>
    <title><![CDATA[CPM and CPA Tee Off]]></title>
    <link>http://www.imediaconnection.com/content/4175.asp</link>
    <description><![CDATA[These two worlds&nbsp;are as different as private and neighborhood&nbsp;golf clubs.]]></description>
    <author><![CDATA[Greg Morey]]></author>
    <authorid><![CDATA[1384]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_golf.jpg]]></image>
    <date><![CDATA[September 08, 2004]]></date>
</item><item>
    <title><![CDATA[Book Retorts]]></title>
    <link>http://www.imediaconnection.com/content/4136.asp</link>
    <description><![CDATA[Amazon.com launches pundit-laden election area to lure politically minded book buyers.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_debate.jpg]]></image>
    <date><![CDATA[September 02, 2004]]></date>
</item><item>
    <title><![CDATA[Pizza and Privacy]]></title>
    <link>http://www.imediaconnection.com/content/3945.asp</link>
    <description><![CDATA[ACLU video that satirizes privacy issues also shares serious truths.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_pizza.jpg]]></image>
    <date><![CDATA[August 05, 2004]]></date>
</item><item>
    <title><![CDATA[The Hottest Job]]></title>
    <link>http://www.imediaconnection.com/content/3895.asp</link>
    <description><![CDATA[Trump, Burnett&nbsp;using Yahoo! HotJobs to find the next 'Apprentice.' ]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_trump.jpg]]></image>
    <date><![CDATA[July 28, 2004]]></date>
</item><item>
    <title><![CDATA[How CPG Leaders Court Millennials]]></title>
    <link>http://www.imediaconnection.com/content/3825.asp</link>
    <description><![CDATA[It's all about understanding customers, not making them understand the company.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_millennial.jpg]]></image>
    <date><![CDATA[July 19, 2004]]></date>
</item><item>
    <title><![CDATA[Staying Relevant as an Eretailer]]></title>
    <link>http://www.imediaconnection.com/content/3809.asp</link>
    <description><![CDATA[If your customers want more connection than you offer, they'll find it somewhere else.]]></description>
    <author><![CDATA[Alan Feldenkris]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_thumbdown.jpg]]></image>
    <date><![CDATA[July 14, 2004]]></date>
</item><item>
    <title><![CDATA[Spy Games: Playing Consumers for a Tool]]></title>
    <link>http://www.imediaconnection.com/content/3617.asp</link>
    <description><![CDATA[Spyware started with and serves a noble goal, but too many purveyors have jumped to the dark side ( part one of two).]]></description>
    <author><![CDATA[Arthur G. Insana]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_spyscan.jpg]]></image>
    <date><![CDATA[June 10, 2004]]></date>
</item><item>
    <title><![CDATA[IM for DM]]></title>
    <link>http://www.imediaconnection.com/content/3475.asp</link>
    <description><![CDATA[Young&nbsp;consumers&nbsp;live for it, so how can marketers use it responsibly and effectively?]]></description>
    <author><![CDATA[Greg Morey]]></author>
    <authorid><![CDATA[1384]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_chat.jpg]]></image>
    <date><![CDATA[May 19, 2004]]></date>
</item><item>
    <title><![CDATA[Should Surveys Follow Spam Law Rules?]]></title>
    <link>http://www.imediaconnection.com/content/3442.asp</link>
    <description><![CDATA[Loosely defined email activities need to be examined carefully.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[3501]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_spamQuestion.gif]]></image>
    <date><![CDATA[May 17, 2004]]></date>
</item><item>
    <title><![CDATA[Everything New is Old Again]]></title>
    <link>http://www.imediaconnection.com/content/3361.asp</link>
    <description><![CDATA[Today's search craze resembles 1999's email frenzy -- here are lessons learned then.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[3501]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[May 10, 2004]]></date>
</item><item>
    <title><![CDATA[Avoid Email Blacklists]]></title>
    <link>http://www.imediaconnection.com/content/3276.asp</link>
    <description><![CDATA[Your customers affect whether your email reaches them -- here's how to make sure it gets through.]]></description>
    <author><![CDATA[Matt Blumberg]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[April 26, 2004]]></date>
</item><item>
    <title><![CDATA[DNE List Gets Bad Reviews]]></title>
    <link>http://www.imediaconnection.com/content/3274.asp</link>
    <description><![CDATA[It�s unanimous -- the Do-Not-Email Registry is a bad idea.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_stopSpam.gif]]></image>
    <date><![CDATA[April 26, 2004]]></date>
</item><item>
    <title><![CDATA[Texting to Win]]></title>
    <link>http://www.imediaconnection.com/content/3226.asp</link>
    <description><![CDATA[Text messaging is taking off in the U.S. -- both with users and in the marketing mix.]]></description>
    <author><![CDATA[Jonathon Linner]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_text_message.jpg]]></image>
    <date><![CDATA[April 15, 2004]]></date>
</item><item>
    <title><![CDATA[Why You Shouldn't Fear "Spim"]]></title>
    <link>http://www.imediaconnection.com/content/3214.asp</link>
    <description><![CDATA[One mobile marketer says mobile spam won't be as problematic as email spam.]]></description>
    <author><![CDATA[Nihal Mehta]]></author>
    <authorid><![CDATA[3361]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/top_wireless.gif]]></image>
    <date><![CDATA[April 14, 2004]]></date>
</item><item>
    <title><![CDATA[The Web as Door-to-Door Salesman III]]></title>
    <link>http://www.imediaconnection.com/content/3166.asp</link>
    <description><![CDATA[As CPG marketers tap into more online communities, will they even need publishers? (last of three parts).]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_door2door.gif]]></image>
    <date><![CDATA[April 06, 2004]]></date>
</item><item>
    <title><![CDATA[The Web as Door-to-Door Salesman II]]></title>
    <link>http://www.imediaconnection.com/content/3153.asp</link>
    <description><![CDATA[Marketers&nbsp;must tap&nbsp;influencers, heavy users, viral communities to capture consumers (second of three parts).]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_door2door.gif]]></image>
    <date><![CDATA[April 05, 2004]]></date>
</item><item>
    <title><![CDATA[The Web as Door-to-Door Salesman]]></title>
    <link>http://www.imediaconnection.com/content/3145.asp</link>
    <description><![CDATA[Blogs and online communities force marketers to rediscover the human touch of old-style direct marketing relationships (first of three parts).]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_door2door.gif]]></image>
    <date><![CDATA[April 01, 2004]]></date>
</item><item>
    <title><![CDATA[Simon Says]]></title>
    <link>http://www.imediaconnection.com/content/3122.asp</link>
    <description><![CDATA[FOX's 'American Idol' launched more than singing careers -- it launched AT&amp;T's text messaging business.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_attwireless.jpg]]></image>
    <date><![CDATA[March 29, 2004]]></date>
</item><item>
    <title><![CDATA[More Mouse Pads and Shoe Leather]]></title>
    <link>http://www.imediaconnection.com/content/3063.asp</link>
    <description><![CDATA[How Howard Dean used the Web to pull in more small donations than Clinton and to energize his &quot;Deaniacs&quot; (second of two parts).]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_vote.gif]]></image>
    <date><![CDATA[March 22, 2004]]></date>
</item><item>
    <title><![CDATA[Meet "Extreme Respectability" Marketing]]></title>
    <link>http://www.imediaconnection.com/content/3056.asp</link>
    <description><![CDATA[Consumers are forcing us to be better marketers by demanding that we respect them.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[3501]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_respect.gif]]></image>
    <date><![CDATA[March 22, 2004]]></date>
</item><item>
    <title><![CDATA[Mouse Pads and Shoe Leather]]></title>
    <link>http://www.imediaconnection.com/content/3047.asp</link>
    <description><![CDATA[Howard Dean campaign's online guru explains how the candidate used the Web to change political organizing forever (first of two parts).]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_vote.gif]]></image>
    <date><![CDATA[March 18, 2004]]></date>
</item><item>
    <title><![CDATA[Taking �Lives� Online]]></title>
    <link>http://www.imediaconnection.com/content/3016.asp</link>
    <description><![CDATA[Warner Bros. is running the opening nine minutes of a new movie on the Web as an attention-getting preview.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_wb.gif]]></image>
    <date><![CDATA[March 15, 2004]]></date>
</item><item>
    <title><![CDATA[Is Your Email Old School?]]></title>
    <link>http://www.imediaconnection.com/content/2934.asp</link>
    <description><![CDATA[If you�re still using first generation email systems, you�re at risk of losing your customers.]]></description>
    <author><![CDATA[Dave Chase]]></author>
    <authorid><![CDATA[691]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[March 08, 2004]]></date>
</item><item>
    <title><![CDATA[You CAN Tell How You're Selling Offline]]></title>
    <link>http://www.imediaconnection.com/content/2892.asp</link>
    <description><![CDATA[Former Philips Consumer Electronics global marketer shares tactics for judging how well online drives retail sales.]]></description>
    <author><![CDATA[Derek Hewitt]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_shopping.gif]]></image>
    <date><![CDATA[March 01, 2004]]></date>
</item><item>
    <title><![CDATA[Infatuation, Maturation or Saturation?]]></title>
    <link>http://www.imediaconnection.com/content/2841.asp</link>
    <description><![CDATA[In&nbsp;the email life cycle, good creative and dozens of other variables don�t amount to a hill of beans if the target doesn't want your goods.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[3501]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mayor_mike(1).jpg]]></image>
    <date><![CDATA[February 23, 2004]]></date>
</item><item>
    <title><![CDATA[Driving Leads and Loans]]></title>
    <link>http://www.imediaconnection.com/content/2809.asp</link>
    <description><![CDATA[When it comes to selling home loans online, Town &amp; Country Credit finds that personalization works wonders.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn.jpg]]></image>
    <date><![CDATA[February 16, 2004]]></date>
</item><item>
    <title><![CDATA[Strike Up the Brand�In Every DM Piece]]></title>
    <link>http://www.imediaconnection.com/content/2770.asp</link>
    <description><![CDATA[Direct response isn�t just about response�it has to build your brand equity, too.]]></description>
    <author><![CDATA[Matt Heinz]]></author>
    <authorid><![CDATA[729]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_heinz_matt.jpg]]></image>
    <date><![CDATA[February 09, 2004]]></date>
</item><item>
    <title><![CDATA[There�s More Than One Way to Skin a Category]]></title>
    <link>http://www.imediaconnection.com/content/2731.asp</link>
    <description><![CDATA[There�s more than one way to achieve a given goal and sometimes, how you achieve the goal is just as important as if you achieve your goal.]]></description>
    <author><![CDATA[Michael Comins]]></author>
    <authorid><![CDATA[590]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_comins_michael.jpg]]></image>
    <date><![CDATA[February 02, 2004]]></date>
</item><item>
    <title><![CDATA[But Wait, There�s More!]]></title>
    <link>http://www.imediaconnection.com/content/2655.asp</link>
    <description><![CDATA[These four techniques from successful TV shopping and infomercial marketers can turbocharge your online sales.]]></description>
    <author><![CDATA[Alan Gerson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerson_alan.jpg]]></image>
    <date><![CDATA[January 19, 2004]]></date>
</item><item>
    <title><![CDATA[How to Speak the Language of QVC]]></title>
    <link>http://www.imediaconnection.com/content/2675.asp</link>
    <description><![CDATA[Best of iMedia Selection: 10 things you need to know to slice, dice and make mounds of customers in just minutes!]]></description>
    <author><![CDATA[Alan Gerson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_qvc.jpg]]></image>
    <date><![CDATA[January 19, 2004]]></date>
</item><item>
    <title><![CDATA[Mission Fed Campaign Reaps 5X ROI]]></title>
    <link>http://www.imediaconnection.com/content/2530.asp</link>
    <description><![CDATA[An email program and streamlined online services generated more than $6 million of loans in six months for this financial services company.]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[December 22, 2003]]></date>
</item><item>
    <title><![CDATA[Stars of Wonder, Stars of Might]]></title>
    <link>http://www.imediaconnection.com/content/2345.asp</link>
    <description><![CDATA[Amazon�s brilliant celebrity artist holiday promotion draws consumers, chalks up revenue and fans for celebrities, and sculpts trust and frequency of traffic for the retailer.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[December 15, 2003]]></date>
</item><item>
    <title><![CDATA[Intrusion Challenges Online Marketers]]></title>
    <link>http://www.imediaconnection.com/content/2320.asp</link>
    <description><![CDATA[The irksome clutter of many interactive ads has prompted an anti-ad sentiment. Online advertisers must strive toward capturing attention without vexing the audience. ]]></description>
    <author><![CDATA[Marian Thomas]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[December 11, 2003]]></date>
</item><item>
    <title><![CDATA[What Next for the DM/Online Relationship?]]></title>
    <link>http://www.imediaconnection.com/content/2311.asp</link>
    <description><![CDATA[This agency advisor says online�s ability to quickly show return rates will continue to make it an indispensable part of direct marketing campaigns.]]></description>
    <author><![CDATA[Graham Phillips]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[December 08, 2003]]></date>
</item><item>
    <title><![CDATA[Are You Getting What You Pay For?]]></title>
    <link>http://www.imediaconnection.com/content/2283.asp</link>
    <description><![CDATA[Or are you just paying for what you get? Direct Marketers need to look past the illusions of Search before signing the check.]]></description>
    <author><![CDATA[Michael Comins]]></author>
    <authorid><![CDATA[590]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[December 01, 2003]]></date>
</item><item>
    <title><![CDATA[1-to-1 Marketing -- Hype or the Future?]]></title>
    <link>http://www.imediaconnection.com/content/2282.asp</link>
    <description><![CDATA[In addition to measurability, online marketing offers advertisers an opportunity to precisely target the appropriate message to each of their customers. ]]></description>
    <author><![CDATA[Kevin Howard]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[November 24, 2003]]></date>
</item><item>
    <title><![CDATA[Interview: Deep Focus� Ian Schafer]]></title>
    <link>http://www.imediaconnection.com/content/2202.asp</link>
    <description><![CDATA[This co-founder, responsible for the recent advertising success of �KILL BILL�, describes his company�s holistic approach to marketing movies to sell seats.]]></description>
    <author><![CDATA[Holly Christensen]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[November 17, 2003]]></date>
</item><item>
    <title><![CDATA[The Email Doctor is In]]></title>
    <link>http://www.imediaconnection.com/content/2195.asp</link>
    <description><![CDATA[Spam has begun to alienate consumers from email, which doesn't mean we should run away from it or rush the cure. Let's just baby the patient a little better.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[3501]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[November 13, 2003]]></date>
</item><item>
    <title><![CDATA[Interview with Visa's Jon Raj]]></title>
    <link>http://www.imediaconnection.com/content/2178.asp</link>
    <description><![CDATA[This Director of Advertising explains how the Net can be both a direct-response and a branding vehicle, provided the marketer is clear on which strategy it�s measuring.]]></description>
    <author><![CDATA[Coral Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[November 10, 2003]]></date>
</item><item>
    <title><![CDATA[Neglecting Non-Click Conversions]]></title>
    <link>http://www.imediaconnection.com/content/2154.asp</link>
    <description><![CDATA[By ignoring non-click conversions in the calculations, most online campaigns understate ROI. Learn how to calculate them and what implications they have for marketers.]]></description>
    <author><![CDATA[Peter Greb]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[November 03, 2003]]></date>
</item><item>
    <title><![CDATA[Trick or Treat, a Direct Marketing Story]]></title>
    <link>http://www.imediaconnection.com/content/1853.asp</link>
    <description><![CDATA[Online DM campaigns, such as direct mail lists and banner campaigns, may pose some nasty tricks along the way. But with every spooky challenge, there are valuable lessons to be gained.]]></description>
    <author><![CDATA[Michael Comins]]></author>
    <authorid><![CDATA[590]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 27, 2003]]></date>
</item><item>
    <title><![CDATA[You've Got Mail from Holland America]]></title>
    <link>http://www.imediaconnection.com/content/1857.asp</link>
    <description><![CDATA[Studio 360 recently completed an email campaign for the cruise line, proving that, when done correctly, this form of communication can still be a very effective marketing tool.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 23, 2003]]></date>
</item><item>
    <title><![CDATA[Going the Extra Mile -- Horizontally]]></title>
    <link>http://www.imediaconnection.com/content/1856.asp</link>
    <description><![CDATA[Starting with its Fly Flat campaign, British Airways, with the help of itraffic, has managed to use unique ad units and a creative touch to change the perspective of the consumer.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 20, 2003]]></date>
</item><item>
    <title><![CDATA[Don't Sell Yourself Short!]]></title>
    <link>http://www.imediaconnection.com/content/1852.asp</link>
    <description><![CDATA[By judging campaigns by only one channel, multi-channel marketers may be short selling their efforts.]]></description>
    <author><![CDATA[Kevin Howard]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 20, 2003]]></date>
</item><item>
    <title><![CDATA[Would You Like Fries with That?]]></title>
    <link>http://www.imediaconnection.com/content/1854.asp</link>
    <description><![CDATA[Adding upsells to your online direct marketing efforts can sometimes mean the difference between a positive and negative return on investment.]]></description>
    <author><![CDATA[Michael Carey]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 16, 2003]]></date>
</item><item>
    <title><![CDATA[A Sweepstakes with Style]]></title>
    <link>http://www.imediaconnection.com/content/1409.asp</link>
    <description><![CDATA[Conducting an average of two online sweepstakes a year, retailer bebe has found what works and shares how the company has perfected its strategy to maximize results.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 13, 2003]]></date>
</item><item>
    <title><![CDATA[Interview: e-Dialog's John Rizzi]]></title>
    <link>http://www.imediaconnection.com/content/1379.asp</link>
    <description><![CDATA[This President/CEO says relevance makes all the difference with direct marketing.]]></description>
    <author><![CDATA[Holly Christensen]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 13, 2003]]></date>
</item><item>
    <title><![CDATA[Seizing the Web by Day or by Night?]]></title>
    <link>http://www.imediaconnection.com/content/1296.asp</link>
    <description><![CDATA[Combining day-parting into direct marketing strategies helps enhance online advertising campaign performance.]]></description>
    <author><![CDATA[Lee Sherman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 06, 2003]]></date>
</item><item>
    <title><![CDATA[Interview: Prospectiv Direct's Jere Doyle]]></title>
    <link>http://www.imediaconnection.com/content/1295.asp</link>
    <description><![CDATA[This President/CEO says his Direct Marketing/Direct Response company�s key to success is permission.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[September 29, 2003]]></date>
</item><item>
    <title><![CDATA[The Branding Effect]]></title>
    <link>http://www.imediaconnection.com/content/1294.asp</link>
    <description><![CDATA[How online direct response benefits from cross-pollination so that branding and direct response can work in harmony -- online.]]></description>
    <author><![CDATA[Kevin Howard]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[September 22, 2003]]></date>
</item><item>
    <title><![CDATA[Pump up the Volume]]></title>
    <link>http://www.imediaconnection.com/content/1293.asp</link>
    <description><![CDATA[Most direct marketers have embraced the Web as a viable advertising channel. However, there is a proven approach that is often overlooked by the short-sided marketer.]]></description>
    <author><![CDATA[Kevin Howard]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[September 15, 2003]]></date>
</item><item>
    <title><![CDATA[The Ins & Outs of Direct Marketing Online]]></title>
    <link>http://www.imediaconnection.com/content/1066.asp</link>
    <description><![CDATA[In this first of a new weekly column that will bridge the gap between online and on sale, we introduce you to the topics to be covered.]]></description>
    <author><![CDATA[Alan H. Gerson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[September 08, 2003]]></date>
</item><item>
    <title><![CDATA[SPAM vs. Marketing�s Golden Egg]]></title>
    <link>http://www.imediaconnection.com/content/1081.asp</link>
    <description><![CDATA[The best practice of email is in danger of becoming a fatal paradox. The stakes couldn�t be higher, as it is one of the most important and versatile practices of all digital marketing.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[August 25, 2003]]></date>
</item><item>
    <title><![CDATA[Gamble on Promos & Sweepstakes]]></title>
    <link>http://www.imediaconnection.com/content/2017.asp</link>
    <description><![CDATA[Promotional efforts could quite possible be the Trojan Horse that gets general market advertisers to utilize the Web as an advertising vehicle.]]></description>
    <author><![CDATA[Eric L. Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[Word of Mouth]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 30, 2003]]></date>
</item><item>
    <title><![CDATA[Absolut Inspires Artistic Creations]]></title>
    <link>http://www.imediaconnection.com/content/1394.asp</link>
    <description><![CDATA[Absolut recently chartered new territory with the launch of a campaign that encourages consumers to participate in the creation of an art piece � online.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 17, 2003]]></date>
</item><item>
    <title><![CDATA[Offer Product Samples/Coupons]]></title>
    <link>http://www.imediaconnection.com/content/1074.asp</link>
    <description><![CDATA[The ability to attach a direct means of fulfillment to a piece of advertising communications is the missing link bridging intent to purchase with purchase itself.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 14, 2003]]></date>
</item><item>
    <title><![CDATA[Pre- and Last-Minute Selling]]></title>
    <link>http://www.imediaconnection.com/content/1072.asp</link>
    <description><![CDATA[When these unique selling opportunities are executed smartly, they can be the catalyst for generating momentum to ensure the success of a product, brand launch or introduction.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 30, 2003]]></date>
</item><item>
    <title><![CDATA[Spreading Emailaphobia]]></title>
    <link>http://www.imediaconnection.com/content/1386.asp</link>
    <description><![CDATA[There are lots of marketers using e-mail successfully. But you won�t find them bragging about it. Find out from this veteran DM marketer why they�d rather spotlight Spam.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[3501]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 05, 2003]]></date>
</item><item>
    <title><![CDATA[Shift Acquisition Efforts to Retention]]></title>
    <link>http://www.imediaconnection.com/content/2009.asp</link>
    <description><![CDATA[For many products and services, it�s cheaper and more fruitful to mine an existing customer base for incremental sales than it is to spend money finding new customers.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 04, 2003]]></date>
</item><item>
    <title><![CDATA[The Web Offers Involvement Branding]]></title>
    <link>http://www.imediaconnection.com/content/2006.asp</link>
    <description><![CDATA[The digital media space brings both the direct-response and the branding concepts together and allows them to be something more than the sum of their parts.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 14, 2003]]></date>
</item><item>
    <title><![CDATA[Sifting Through the Spam �Solutions�]]></title>
    <link>http://www.imediaconnection.com/content/1180.asp</link>
    <description><![CDATA[Having been a participant at last week�s FTC Spam Forum, Michael Mayor summarizes the solutions discussed and provides analysis.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[3501]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 08, 2003]]></date>
</item><item>
    <title><![CDATA[Learning to Market through Spam]]></title>
    <link>http://www.imediaconnection.com/content/1177.asp</link>
    <description><![CDATA[A pioneer of e-mail marketing and chair of the IAB�s Email Committee will provide e-mail marketing advice monthly. Today, he provides counter tactics to those of spammers.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[3501]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 05, 2003]]></date>
</item><item>
    <title><![CDATA[Understanding and Extending Reach]]></title>
    <link>http://www.imediaconnection.com/content/1058.asp</link>
    <description><![CDATA[Joseph expands on his thoughts from last week about the need to enlist online media beyond having a Website.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[April 21, 2003]]></date>
</item><item>
    <title><![CDATA[Marketers Integrate Wireless w/Web]]></title>
    <link>http://www.imediaconnection.com/content/2002.asp</link>
    <description><![CDATA[Although it offers great potential, wireless marketing is still in an infancy stage with early adopters mainly using it right now to compliment other digital efforts.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[April 16, 2003]]></date>
</item><item>
    <title><![CDATA[Beyond a Website]]></title>
    <link>http://www.imediaconnection.com/content/1057.asp</link>
    <description><![CDATA[Marketers need to harness the power of online media to drive interested prospects to a given destination, as well as to, ultimately, drive integrated conversion.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[April 14, 2003]]></date>
</item><item>
    <title><![CDATA[Reward Interest w/Immediate Fulfillment]]></title>
    <link>http://www.imediaconnection.com/content/1055.asp</link>
    <description><![CDATA[With the Web, consumers can be rewarded for interest with some kind of benefit, while marketers are rewarded with the clear identification of a prospect or lead.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 31, 2003]]></date>
</item><item>
    <title><![CDATA[iMedia Brand Summit Coconut Point Coverage]]></title>
    <link>http://www.imediaconnection.com/content/1154.asp</link>
    <description><![CDATA[The first day of this industry event, co-hosted by iMedia Communications and Upstream Group, included presentations from industry bigwigs and insiders.]]></description>
    <author><![CDATA[Scott Hays]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 06, 2003]]></date>
</item><item>
    <title><![CDATA[The State of DR E-Mail]]></title>
    <link>http://www.imediaconnection.com/content/1965.asp</link>
    <description><![CDATA[There�s no doubt e-mail is a cheap, effective marketing tool. But can it be salvaged from the spammers and rerouted past blocking software for continued success?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 08, 2003]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: Once There Was a Line�]]></title>
    <link>http://www.imediaconnection.com/content/1122.asp</link>
    <description><![CDATA[Once upon a time there was a line. Above the line was a trade called advertising; below the line was a discipline called direct marketing. And then along came the Internet, and everything got mixed up.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 31, 2002]]></date>
</item><item>
    <title><![CDATA[AT&T Broadband Promotes Bundled Services]]></title>
    <link>http://www.imediaconnection.com/content/1913.asp</link>
    <description><![CDATA[The company redesigned its site to expedite ordering, and promoted the site with special offers and with e-mail marketing. The efforts have increased sales and reduced costs.]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[August 28, 2002]]></date>
</item><item>
    <title><![CDATA[Wireless Offers New Marketing Options]]></title>
    <link>http://www.imediaconnection.com/content/1912.asp</link>
    <description><![CDATA[With the availability of third-generation wireless services, telecommunications companies now have the opportunity market their services to consumers in a new way, focusing on applications, connectivity and functionality, instead of trying to sell the most amount of minutes for the least amount of dollars.]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[August 21, 2002]]></date>
</item><item>
    <title><![CDATA[Universal Taps Web for �Spy Game� Awareness]]></title>
    <link>http://www.imediaconnection.com/content/1909.asp</link>
    <description><![CDATA[A movie�s success depends on the ability to drive awareness and interest around it�s release. To help pump excitement for �Spy Game,� Universal Studios launched an online campaign utilizing a mix of online marketing techniques.]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[August 14, 2002]]></date>
</item><item>
    <title><![CDATA[Case Study � The Parking Spot]]></title>
    <link>http://www.imediaconnection.com/content/1907.asp</link>
    <description><![CDATA[Travel companies are using the Web to reach consumers during the planning phase, as well as to target those who have booked certain trips or are traveling for business.]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[August 07, 2002]]></date>
</item><item>
    <title><![CDATA[Hot Topics: iVillage Bans Pop-Ups]]></title>
    <link>http://www.imediaconnection.com/content/1143.asp</link>
    <description><![CDATA[This leading women�s site makes the business decision to stop running these types of ads in response to feedback from users. Other publishers applaud the action.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[August 05, 2002]]></date>
</item><item>
    <title><![CDATA[RadioShack Reaches Kids W/Partnership]]></title>
    <link>http://www.imediaconnection.com/content/1905.asp</link>
    <description><![CDATA[A sweepstakes promotion built around the Jimmy Neutron character generated site traffic and time spent with brand � not to mention sales.]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 31, 2002]]></date>
</item><item>
    <title><![CDATA[Publishers Sue Gator Over Pop-Ups]]></title>
    <link>http://www.imediaconnection.com/content/1140.asp</link>
    <description><![CDATA[This week, the topic making the most news is the lawsuit filed by major publishers against The Gator Corporation for its pop-up ad practices.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 03, 2002]]></date>
</item><item>
    <title><![CDATA[Kraft�s Riordan Talks to AdTech]]></title>
    <link>http://www.imediaconnection.com/content/1112.asp</link>
    <description><![CDATA[The VP, Internet and E-Marketing, E-Commerce Division addressed the topic of growth through eMarketing Innovation, giving seven imperatives to follow.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 24, 2002]]></date>
</item><item>
    <title><![CDATA[�Day-part� Buying: Not New, But Worthwhile]]></title>
    <link>http://www.imediaconnection.com/content/1109.asp</link>
    <description><![CDATA[Readers respond to the topic of day-part buying talked about here last week, reminding me the concept -- as well as the concept of Surround Sessions -- isn�t new to online advertising, but both do warrant serious consideration as ways to create scarcity and value.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 19, 2002]]></date>
</item><item>
    <title><![CDATA[NYTimes.com Introduces �Day-part� Buying]]></title>
    <link>http://www.imediaconnection.com/content/1106.asp</link>
    <description><![CDATA[With the launch of the New York Times Site Sessions on New York Times Digital last week, the industry got it�s first taste of day-part buying � a model borrowed from broadcast and radio. Industry insiders, including the agency rep for American Airlines, which tested the concept, provide some commentary on the issue.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 12, 2002]]></date>
</item><item>
    <title><![CDATA[Rewriting DM Rules for the Web]]></title>
    <link>http://www.imediaconnection.com/content/7400.asp</link>
    <description><![CDATA[High Voltage Interactive's CEO suggests a new formula for direct marketing online. ]]></description>
    <author><![CDATA[Paul Epstein]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_epstein_paul_70x70.jpg]]></image>
    <date><![CDATA[]]></date>
</item><item>
    <title><![CDATA[Case Study � Kaiser Permanente]]></title>
    <link>http://www.imediaconnection.com/content/638.asp</link>
    <description><![CDATA[The Internet seems to be tailor-made for healthcare marketers. Contextual relevance and self-selection have been huge drivers, but healthcare marketers also are embracing search engine marketing, sponsorships and targeted e-mail.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Direct Marketing]]></section>
    <sectionurl><![CDATA[/directmarketing/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[]]></date>
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