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 <title>iMedia Connection: Email - XML for .NET - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
 <image>
  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
  <link>http://www.imediaconnection.com/</link>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[3 impressive email companies you need to follow in 2016]]></title>
    <link>http://www.imediaconnection.com/content/39808.asp</link>
    <description><![CDATA[Get to know which businesses will be making groundbreaking moves this year. ]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[February 01, 2016]]></date>
</item><item>
    <title><![CDATA[The 10 most innovative emails of 2015]]></title>
    <link>http://www.imediaconnection.com/content/39699.asp</link>
    <description><![CDATA[Email marketers pull out all the stops to capture customers' attention. Take a look at last year's best of the best.]]></description>
    <author><![CDATA[Chris Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2016]]></date>
</item><item>
    <title><![CDATA[How to drive holiday sales with email marketing]]></title>
    <link>http://www.imediaconnection.com/content/39451.asp</link>
    <description><![CDATA[With email volumes increasing exponentially this time of year, you need to stand out in shoppers' inboxes. Try out these helpful tips for successful marketing this season.]]></description>
    <author><![CDATA[Kim Stiglitz]]></author>
    <authorid><![CDATA[70392]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stiglitz_kim_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2015]]></date>
</item><item>
    <title><![CDATA[The 3 steps of email retargeting]]></title>
    <link>http://www.imediaconnection.com/content/39329.asp</link>
    <description><![CDATA[Brands should be taking advantage of the most powerful and cost-effective method for retargeting: email. Learn to engage consumers who abandon the funnel.]]></description>
    <author><![CDATA[Neil Rosen]]></author>
    <authorid><![CDATA[29541]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosen_neil_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2015]]></date>
</item><item>
    <title><![CDATA[How to stand out in the Gmail Promotions tab]]></title>
    <link>http://www.imediaconnection.com/content/39309.asp</link>
    <description><![CDATA[While Gmail's creation of multiple tabs initially sent marketers in a frenzy, we're beginning to see the positive impact of this shift. Read on to learn how marketers can use the Promotions tab to their advantage.]]></description>
    <author><![CDATA[Pascale Guay]]></author>
    <authorid><![CDATA[68102]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_guay_pascale_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2015]]></date>
</item><item>
    <title><![CDATA[4 better-than-best email practices for the holiday season]]></title>
    <link>http://www.imediaconnection.com/content/39315.asp</link>
    <description><![CDATA[The holiday shopping craze is about to begin. Are you ready? Get an early start this season by employing the following essential email marketing tactics now. ]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2015]]></date>
</item><item>
    <title><![CDATA[How is the IAB addressing programmatic?]]></title>
    <link>http://www.imediaconnection.com/content/39260.asp</link>
    <description><![CDATA[We are rewriting the rules with the advent of programmatic buying. Here are some ways the IAB is helping marketers.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70(1).jpg]]></image>
    <date><![CDATA[September 30, 2015]]></date>
</item><item>
    <title><![CDATA[3 practical ways publishers can protect programmatic inventory]]></title>
    <link>http://www.imediaconnection.com/content/39243.asp</link>
    <description><![CDATA[Maintaining high standards in programmatic is a hot topic right now, and publishers actually have a lot of control. Discover easy ways to ensure inventory is of superior quality.  ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70(1).jpg]]></image>
    <date><![CDATA[September 28, 2015]]></date>
</item><item>
    <title><![CDATA[Will last-click attribution ever die?]]></title>
    <link>http://www.imediaconnection.com/content/39219.asp</link>
    <description><![CDATA[Although the digital world has changed drastically, attribution analysis has been stuck on the&nbsp;last click for years. Discover some major flaws of this mindset. ]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70.jpg]]></image>
    <date><![CDATA[September 21, 2015]]></date>
</item><item>
    <title><![CDATA[The rise of the independent email agency]]></title>
    <link>http://www.imediaconnection.com/content/39198.asp</link>
    <description><![CDATA[When should you&nbsp;use an independent email agency vs. an in-house email agency? There are a few things you need to consider before making your decision.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[September 14, 2015]]></date>
</item><item>
    <title><![CDATA[5 rules for the new era of email marketing]]></title>
    <link>http://www.imediaconnection.com/content/39135.asp</link>
    <description><![CDATA[Email has been around a while, but the rules are constantly changing. Check out what's important now.]]></description>
    <author><![CDATA[Brigitte Donner]]></author>
    <authorid><![CDATA[67574]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_donner_brigitte_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2015]]></date>
</item><item>
    <title><![CDATA[How did programmatic get a bad rap?]]></title>
    <link>http://www.imediaconnection.com/content/39121.asp</link>
    <description><![CDATA[Programmatic buying has gone mainstream, but certain stigmas still remain. How did this begin? Discover the genesis of these misconceptions.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70.jpg]]></image>
    <date><![CDATA[August 31, 2015]]></date>
</item><item>
    <title><![CDATA[Spam -- it's not what your consumers want for dinner]]></title>
    <link>http://www.imediaconnection.com/content/38948.asp</link>
    <description><![CDATA[Just as they stay away from the mystery meat, your consumers want nothing to do with spammy emails. Avoid having your e-blasts wind up in the junk folder with these five tips.<BR>]]></description>
    <author><![CDATA[Eric Krattenstein]]></author>
    <authorid><![CDATA[66518]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_krattenstein_eric_70x70.jpg]]></image>
    <date><![CDATA[July 20, 2015]]></date>
</item><item>
    <title><![CDATA[3 companies that have you waiting by your inbox]]></title>
    <link>http://www.imediaconnection.com/content/38927.asp</link>
    <description><![CDATA[How often do you eagerly await a promotional email? These brands have mastered the art of anticipation.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2015]]></date>
</item><item>
    <title><![CDATA[9 email do's and don'ts for data-driven marketers]]></title>
    <link>http://www.imediaconnection.com/content/38835.asp</link>
    <description><![CDATA[Building relationships with customers via email today requires that you get to know the human beyond the subscriber. Check out these guidelines to help you stand out in their inbox.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_NEW_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2015]]></date>
</item><item>
    <title><![CDATA[3 steps to better customer personalization]]></title>
    <link>http://www.imediaconnection.com/content/38788.asp</link>
    <description><![CDATA[Personalized email marketing is no longer a luxury -- it's a necessity. Follow these three steps to establish your brand's own customer-centric messages. ]]></description>
    <author><![CDATA[Tony D'Anna]]></author>
    <authorid><![CDATA[5589]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_danna_tony_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2015]]></date>
</item><item>
    <title><![CDATA[How to craft the perfect birthday message]]></title>
    <link>http://www.imediaconnection.com/content/38782.asp</link>
    <description><![CDATA[Show your appreciation and earn customer loyalty with these four tips for unforgettable birthday emails.]]></description>
    <author><![CDATA[Tony D'Anna]]></author>
    <authorid><![CDATA[5589]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_danna_tony_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2015]]></date>
</item><item>
    <title><![CDATA[Things I never again want to hear in an RFP presentation]]></title>
    <link>http://www.imediaconnection.com/content/38752.asp</link>
    <description><![CDATA[For better or worse, the marketing world is driven by hours upon hours of sales meetings. If you're pitching business, you'd do well to purge these 10 gems from your script.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[June 08, 2015]]></date>
</item><item>
    <title><![CDATA[How to transform email marketing with a strategic shift]]></title>
    <link>http://www.imediaconnection.com/content/38709.asp</link>
    <description><![CDATA[Despite consumers' propensity for ignoring emails, email continues to deliver high ROI. See three ways marketers can boost results even further with support from the right technology.]]></description>
    <author><![CDATA[Vivek Sharma]]></author>
    <authorid><![CDATA[66914]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sharma_vivek_70x70.jpg]]></image>
    <date><![CDATA[May 28, 2015]]></date>
</item><item>
    <title><![CDATA[Deliverability begins and ends with your data]]></title>
    <link>http://www.imediaconnection.com/content/38679.asp</link>
    <description><![CDATA[Poor deliverability can greatly impact your brand and your bottom line. Find out how strong data can keep you at the top of your customers' inbox.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_NEW_70x70.jpg]]></image>
    <date><![CDATA[May 19, 2015]]></date>
</item><item>
    <title><![CDATA[4 email landscape updates you need to know]]></title>
    <link>http://www.imediaconnection.com/content/38632.asp</link>
    <description><![CDATA[It's essential for marketers to understand the tectonic shifts that have been occurring in the enterprise ESP space. Consider this breakdown of how certain types of vendors now approach the world of email marketing.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2015]]></date>
</item><item>
    <title><![CDATA[The marketing email that (almost) went horribly wrong]]></title>
    <link>http://www.imediaconnection.com/content/38513.asp</link>
    <description><![CDATA[With great power comes great responsibility. What follows is a cautionary tale from the annals of email marketing that almost had a very unhappy ending.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2015]]></date>
</item><item>
    <title><![CDATA[How customer-centric is your email deliverability strategy?]]></title>
    <link>http://www.imediaconnection.com/content/38481.asp</link>
    <description><![CDATA[It's crucial to understand how your messages are being filtered and why the tactics that have worked in the past may be less effective now. Find out what your email campaigns might be missing. ]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_NEW_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2015]]></date>
</item><item>
    <title><![CDATA[The email marketing landscape of 2015]]></title>
    <link>http://www.imediaconnection.com/content/38298.asp</link>
    <description><![CDATA[Email marketers face numerous challenges, many of which are different today than they have been in past years. Let's take a deeper dive into some new findings.]]></description>
    <author><![CDATA[Chris Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2015]]></date>
</item><item>
    <title><![CDATA[4 surefire ways to botch your RFP]]></title>
    <link>http://www.imediaconnection.com/content/38188.asp</link>
    <description><![CDATA[Many companies botch their RFPs before they've even begun. Learn how.]]></description>
    <author><![CDATA[Chris Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2015]]></date>
</item><item>
    <title><![CDATA[Common marketing emails that no longer work]]></title>
    <link>http://www.imediaconnection.com/content/38104.asp</link>
    <description><![CDATA[Are your emails getting fewer responses than the unpopular kid during prom season? You're probably using an outdated&nbsp;strategy that's blocking the action. ]]></description>
    <author><![CDATA[Mark Brown]]></author>
    <authorid><![CDATA[ 62561]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brown_mark_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2015]]></date>
</item><item>
    <title><![CDATA[3 hot email companies you should follow]]></title>
    <link>http://www.imediaconnection.com/content/38075.asp</link>
    <description><![CDATA[Even if you have an ESP that you love, it doesn't hurt to know what others are doing in the space. Our expert weighs in on a few players to watch. ]]></description>
    <author><![CDATA[Chris Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[January 27, 2015]]></date>
</item><item>
    <title><![CDATA[Why your email marketing campaign failed]]></title>
    <link>http://www.imediaconnection.com/content/38006.asp</link>
    <description><![CDATA[There's a lot to consider when analyzing your email failures. Check out where you may have come up short and how to address them moving forward.]]></description>
    <author><![CDATA[Ian McGrath]]></author>
    <authorid><![CDATA[62865]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_McGrath_Ian_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2015]]></date>
</item><item>
    <title><![CDATA[The 10 most innovative emails of 2014]]></title>
    <link>http://www.imediaconnection.com/content/37889.asp</link>
    <description><![CDATA[Email marketers use all sorts of strategies to capture the attention of their recipients. Find out which ones were the best of the best this year. ]]></description>
    <author><![CDATA[Christopher Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[December 17, 2014]]></date>
</item><item>
    <title><![CDATA[How to find your email success partners]]></title>
    <link>http://www.imediaconnection.com/content/37860.asp</link>
    <description><![CDATA[When it's inevitably time to find a new email platform, make sure the effort is worth your while with these valuable tips.]]></description>
    <author><![CDATA[Jose Cebrian]]></author>
    <authorid><![CDATA[64671]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cebrian_jose_70x70.jpg]]></image>
    <date><![CDATA[December 10, 2014]]></date>
</item><item>
    <title><![CDATA[5 surefire email tips for a great Christmas]]></title>
    <link>http://www.imediaconnection.com/content/37702.asp</link>
    <description><![CDATA[Don't let your email marketing land you on the naughty list. Take a look at this advice for stress-free holiday campaigns.&nbsp; ]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[November 10, 2014]]></date>
</item><item>
    <title><![CDATA[How to stay competitive in the email RFP process]]></title>
    <link>http://www.imediaconnection.com/content/37598.asp</link>
    <description><![CDATA[When a client is choosing among email services providers, sometimes the smallest requirement will sway a decision. Read how a classic fairy tale can help your brand.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2014]]></date>
</item><item>
    <title><![CDATA[5 reasons to use automated email]]></title>
    <link>http://www.imediaconnection.com/content/37563.asp</link>
    <description><![CDATA[Email automation can reach new leads and help brands tailor content to a specific person. Here's why you should already be using it.]]></description>
    <author><![CDATA[Mark Brown]]></author>
    <authorid><![CDATA[62561]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brown_mark_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2014]]></date>
</item><item>
    <title><![CDATA[How big data can enhance B2B email marketing  ]]></title>
    <link>http://www.imediaconnection.com/content/37539.asp</link>
    <description><![CDATA[If you're neglecting first-party data, you're overlooking a huge marketing opportunity. Here's what your email content -- and consumers -- might be missing.]]></description>
    <author><![CDATA[Sandy Gibson]]></author>
    <authorid><![CDATA[63467]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gibson_Sandy_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2014]]></date>
</item><item>
    <title><![CDATA[5 steps to take before you start an email RFP]]></title>
    <link>http://www.imediaconnection.com/content/37314.asp</link>
    <description><![CDATA[Embarking on an RFP requires making smart decisions to ensure the process runs smoothly. Here's a short list to get your journey started.]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2014]]></date>
</item><item>
    <title><![CDATA[3 "I'm ready to buy" signals marketers must recognize]]></title>
    <link>http://www.imediaconnection.com/content/37195.asp</link>
    <description><![CDATA[Subscriber behavior changes right before a person makes a purchase. Here are three of the things people do when they shift into "buy now" mode.]]></description>
    <author><![CDATA[Chris Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2014]]></date>
</item><item>
    <title><![CDATA[6 sins that email marketers commit every day ]]></title>
    <link>http://www.imediaconnection.com/content/37065.asp</link>
    <description><![CDATA[There are a slew of common mistakes that the majority of email marketers make,&nbsp;but here are the top culprits. Are you guilty?]]></description>
    <author><![CDATA[Mark Brown ]]></author>
    <authorid><![CDATA[62561]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brown_mark_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2014]]></date>
</item><item>
    <title><![CDATA[7 ways your world would be different without email]]></title>
    <link>http://www.imediaconnection.com/content/36966.asp</link>
    <description><![CDATA[Professional and personal life would be very different without email. Let's take a look at both the good and the bad of that alternate reality.]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2014]]></date>
</item><item>
    <title><![CDATA[5 destructive email habits you need to break]]></title>
    <link>http://www.imediaconnection.com/content/36729.asp</link>
    <description><![CDATA[Email is dangerous in the wrong hands. Here are the things that marketers are doing -- on purpose -- that can destroy their professional reputations.]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2014]]></date>
</item><item>
    <title><![CDATA[Why it's foolish to use an in-house email solution]]></title>
    <link>http://www.imediaconnection.com/content/36539.asp</link>
    <description><![CDATA[Thinking you can save some money by not working with an ESP? Think again. Here are the many ways that home-grown solutions can lead to grief.]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2014]]></date>
</item><item>
    <title><![CDATA[3 tasks you should outsource to your ESP ]]></title>
    <link>http://www.imediaconnection.com/content/36339.asp</link>
    <description><![CDATA[Certain facets of email marketing are best handled by ESP partners. Are you properly leveraging this relationship? ]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[April 14, 2014]]></date>
</item><item>
    <title><![CDATA[The thing that email's critics just don't understand]]></title>
    <link>http://www.imediaconnection.com/content/35926.asp</link>
    <description><![CDATA[In marketing, we often mistakenly inflate the importance of one particular publisher and downplay the channel of communication itself. This is why we need to think differently.]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2014]]></date>
</item><item>
    <title><![CDATA[Essential tactics for increasing leads and conversions ]]></title>
    <link>http://www.imediaconnection.com/content/35813.asp</link>
    <description><![CDATA[Segmentation works seamlessly with personalization to create a very effective marketing strategy. Here's how to implement these processes in a way that will drive sales.]]></description>
    <author><![CDATA[Thom Robbins ]]></author>
    <authorid><![CDATA[59346]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Robbins_Thom_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2014]]></date>
</item><item>
    <title><![CDATA[Email promises to make for 2014]]></title>
    <link>http://www.imediaconnection.com/content/35720.asp</link>
    <description><![CDATA[Here are six goals you should set for your email marketing this year. If you accomplish even one of them, you will see immediate results. ]]></description>
    <author><![CDATA[Christopher Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2014]]></date>
</item><item>
    <title><![CDATA[The importance of celebrating A/B testing wins]]></title>
    <link>http://www.imediaconnection.com/content/35592.asp</link>
    <description><![CDATA[Reveling in your wins can easily be glossed over, but there are benefits to high-fiving your team. Here are a few to keep everyone cheering.]]></description>
    <author><![CDATA[Andy Batten]]></author>
    <authorid><![CDATA[58696]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Batten_Andy_70x70.jpg]]></image>
    <date><![CDATA[December 17, 2013]]></date>
</item><item>
    <title><![CDATA[Accepting the ESP identity crisis]]></title>
    <link>http://www.imediaconnection.com/content/35569.asp</link>
    <description><![CDATA[Email is still the most effective marketing channel out there. Here's why you shouldn't let the frequent name changes fool you. ]]></description>
    <author><![CDATA[Christopher Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2013]]></date>
</item><item>
    <title><![CDATA[4 tips for growing your email list ]]></title>
    <link>http://www.imediaconnection.com/content/35456.asp</link>
    <description><![CDATA[To find success, your emails must reach customers who actually want to hear from you. Here are the tried-and-true practices for growing your list.]]></description>
    <author><![CDATA[Monique Torres ]]></author>
    <authorid><![CDATA[57706]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Torres_Monique_70x70(1).jpg]]></image>
    <date><![CDATA[November 27, 2013]]></date>
</item><item>
    <title><![CDATA[Why email marketing is better than fantasy football]]></title>
    <link>http://www.imediaconnection.com/content/35419.asp</link>
    <description><![CDATA[Although email marketing is tough, it has redeemable qualities that can make even your favorite hobby seem tedious. Here are the three reasons why email marketing is more enjoyable than fantasy football.]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2013]]></date>
</item><item>
    <title><![CDATA[The 10 most innovative marketing emails of 2013]]></title>
    <link>http://www.imediaconnection.com/content/35366.asp</link>
    <description><![CDATA[Email marketers employ myriad strategies, from coupons to newsletters to daily deals. Get ready for the best of the best in email marketing.]]></description>
    <author><![CDATA[Christopher Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[November 12, 2013]]></date>
</item><item>
    <title><![CDATA[How to overcome email deliverability problems]]></title>
    <link>http://www.imediaconnection.com/content/35175.asp</link>
    <description><![CDATA[For email marketers, deliverability issues can be a nightmare. The good news is that there are several simple ways to overcome common hurdles. ]]></description>
    <author><![CDATA[Jason Warnock  ]]></author>
    <authorid><![CDATA[57711]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Warnock_Jason_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2013]]></date>
</item><item>
    <title><![CDATA[7 rules of content marketing in email]]></title>
    <link>http://www.imediaconnection.com/content/35146.asp</link>
    <description><![CDATA[Your messages shouldn't just be relevant. They should be anticipated. Here's how to look at your email program through the eyes of your subscribers.]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2013]]></date>
</item><item>
    <title><![CDATA[4 ways Gmail's new ads will change email marketing ]]></title>
    <link>http://www.imediaconnection.com/content/34909.asp</link>
    <description><![CDATA[Google has introduced sneakily designed ads to replicate the format of a traditional email. What does this mean for email marketers? ]]></description>
    <author><![CDATA[Dela Quist ]]></author>
    <authorid><![CDATA[56927]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Quist_Dela_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2013]]></date>
</item><item>
    <title><![CDATA[The overlooked content marketing opportunities of email ]]></title>
    <link>http://www.imediaconnection.com/content/34902.asp</link>
    <description><![CDATA[Your email team has more content available to it than you probably realize. Here are the three areas to examine.]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2013]]></date>
</item><item>
    <title><![CDATA[3 reasons a home-grown email solution will make you cry]]></title>
    <link>http://www.imediaconnection.com/content/34780.asp</link>
    <description><![CDATA[The decision of whether to build your own email solution or outsource to a vendor can be complicated. To save yourself unnecessary grief, consider these common problems with going out on your own.]]></description>
    <author><![CDATA[Christopher Marriott]]></author>
    <authorid><![CDATA[ 4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2013]]></date>
</item><item>
    <title><![CDATA[The surprising power of opt-out email campaigns]]></title>
    <link>http://www.imediaconnection.com/content/34695.asp</link>
    <description><![CDATA[With so many marketers vying for opt-ins, the thought of creating a campaign geared toward opt-out subscribers might seem like a death trap. In reality, it can be an amazing opportunity.]]></description>
    <author><![CDATA[Adam DeGraide ]]></author>
    <authorid><![CDATA[56365]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_DeGraide_Adam_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2013]]></date>
</item><item>
    <title><![CDATA[How to prevent an email RFP disaster]]></title>
    <link>http://www.imediaconnection.com/content/34511.asp</link>
    <description><![CDATA[Email marketers know that the request for proposal process can be a nightmare -- or just a total bore. Here are the tips both marketers and ESPs need for success.]]></description>
    <author><![CDATA[Christopher Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2013]]></date>
</item><item>
    <title><![CDATA[3 signs you've been with your current ESP too long]]></title>
    <link>http://www.imediaconnection.com/content/34337.asp</link>
    <description><![CDATA[Long-standing relationships can breed laziness and legacy problems. These are the signs that it's time to reassess your relationship with your email partner.]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[June 10, 2013]]></date>
</item><item>
    <title><![CDATA[How to optimize your emails for search]]></title>
    <link>http://www.imediaconnection.com/content/34201.asp</link>
    <description><![CDATA[Google is currently conducting tests to include Gmail inboxes in search results. What does this mean for email marketing? Here's what you need to know. ]]></description>
    <author><![CDATA[Michael Linthorst ]]></author>
    <authorid><![CDATA[54170]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Linthorst_70x70.jpg]]></image>
    <date><![CDATA[May 20, 2013]]></date>
</item><item>
    <title><![CDATA[How to move beyond simple demographic targeting [video]]]></title>
    <link>http://www.imediaconnection.com/content/34105.asp</link>
    <description><![CDATA[Targeted marketing shouldn't focus only on who a person is. It needs to consider how that person behaves. Silverpop's Loren McDonald gives us a look at the future of personalization.]]></description>
    <author><![CDATA[Loren McDonald]]></author>
    <authorid><![CDATA[2709]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcdonald_loren_70x70.jpg]]></image>
    <date><![CDATA[May 17, 2013]]></date>
</item><item>
    <title><![CDATA[Case study: Taking email personalization to new heights]]></title>
    <link>http://www.imediaconnection.com/content/34072.asp</link>
    <description><![CDATA[Air New Zealand has transformed standard pre- and post-flight customer emails into engaging experiences that build incredible customer loyalty. What can your brand learn from this revolutionary approach? ]]></description>
    <author><![CDATA[Karen Marchione ]]></author>
    <authorid><![CDATA[54065]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Marchione_Karen_70x70.jpg]]></image>
    <date><![CDATA[May 17, 2013]]></date>
</item><item>
    <title><![CDATA[Personalization opportunities that you're missing]]></title>
    <link>http://www.imediaconnection.com/content/34106.asp</link>
    <description><![CDATA[If your brand is still failing to implement basic levels of personalization, it's time to get cracking. And even if you have the fundamentals in place, consider these ways in which you can deepen your customer connections. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[May 17, 2013]]></date>
</item><item>
    <title><![CDATA[5 reasons I hate big data]]></title>
    <link>http://www.imediaconnection.com/content/34182.asp</link>
    <description><![CDATA[The current frenzy surrounding so-called "big data" is not likely to have a positive impact on marketing in the near term. Here's why embracing the topic as an all-or-nothing proposition will stall your progress. ]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2013]]></date>
</item><item>
    <title><![CDATA[How to adjust to the new consumer journey]]></title>
    <link>http://www.imediaconnection.com/content/34074.asp</link>
    <description><![CDATA[Today's consumers are savvy, wary, and extremely aware of how they are being fed advertising. Here's how to let them take the lead in your marketing.]]></description>
    <author><![CDATA[Keith Wilson]]></author>
    <authorid><![CDATA[54161]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wilson_Keith_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2013]]></date>
</item><item>
    <title><![CDATA[Simple ideas for integrating social and email]]></title>
    <link>http://www.imediaconnection.com/content/33859.asp</link>
    <description><![CDATA[While it's popular to declare that social media is killing email, this is simply not true. Here's how marketers can leverage the two as complementary channels.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[April 26, 2013]]></date>
</item><item>
    <title><![CDATA[The 4 newest opportunities in email marketing]]></title>
    <link>http://www.imediaconnection.com/content/33856.asp</link>
    <description><![CDATA[Mature channels evolve slowly -- but they do evolve. Have you kept pace with the latest developments in email marketing?]]></description>
    <author><![CDATA[Christopher Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[April 26, 2013]]></date>
</item><item>
    <title><![CDATA[The latest tips for mobile-friendly email]]></title>
    <link>http://www.imediaconnection.com/content/33860.asp</link>
    <description><![CDATA[Email marketers need to get into the mobile mindset or risk losing their coveted place in the consumer's inbox. Here's how to email in the mobile future.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[April 26, 2013]]></date>
</item><item>
    <title><![CDATA[Quick tips to boost sales with email marketing]]></title>
    <link>http://www.imediaconnection.com/content/33981.asp</link>
    <description><![CDATA[Are you still wasting time and money with lousy email practices? For messaging that actually converts prospects into paying customers, follow these simple guidelines.]]></description>
    <author><![CDATA[Kevin Gao ]]></author>
    <authorid><![CDATA[54141]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gao_Kevin_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2013]]></date>
</item><item>
    <title><![CDATA[4 things your email team desperately needs you to know]]></title>
    <link>http://www.imediaconnection.com/content/33941.asp</link>
    <description><![CDATA[The folks on your email team know they're not the "cool kids" anymore. But they have a lot to offer the rest of your digital marketing efforts. Just listen, will you? ]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2013]]></date>
</item><item>
    <title><![CDATA[Marketers are from Mars, ESPs are from Venus ]]></title>
    <link>http://www.imediaconnection.com/content/33723.asp</link>
    <description><![CDATA[ESPs and their clients speak different languages, and these differences put serious strain on their relationships. Here's where the key communication breakdowns occur. ]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2013]]></date>
</item><item>
    <title><![CDATA[How to make more money without new customers]]></title>
    <link>http://www.imediaconnection.com/content/33648.asp</link>
    <description><![CDATA[How did Macy's generate billions of dollars in new revenue without focusing on new consumers? Here's the loyalty strategy that has sustained this brand powerhouse for more than 155 years.  ]]></description>
    <author><![CDATA[Julie Bernard]]></author>
    <authorid><![CDATA[52102]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/JulieBernard_70(1).jpg]]></image>
    <date><![CDATA[March 04, 2013]]></date>
</item><item>
    <title><![CDATA[Why your marketing intuition is probably wrong]]></title>
    <link>http://www.imediaconnection.com/content/33578.asp</link>
    <description><![CDATA[Do you think you're smarter than your email subscribers? Maybe it's time to do a little more testing. You'll be surprised.]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[February 11, 2013]]></date>
</item><item>
    <title><![CDATA[4 characteristics of successful email acquisition programs]]></title>
    <link>http://www.imediaconnection.com/content/33434.asp</link>
    <description><![CDATA[You should be using email to acquire customers, not just to stay in touch with existing ones. Here's how to set these programs up properly.]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2013]]></date>
</item><item>
    <title><![CDATA[An email marketer's ultimate wish list]]></title>
    <link>http://www.imediaconnection.com/content/33303.asp</link>
    <description><![CDATA[If the email channel could ask for anything this Christmas, what would it be? Here's what marketers would love to find in their stockings.]]></description>
    <author><![CDATA[Jai Williams ]]></author>
    <authorid><![CDATA[51777]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Williams_Jai_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2012]]></date>
</item><item>
    <title><![CDATA[Email marketing's most controversial subject -- ever]]></title>
    <link>http://www.imediaconnection.com/content/33252.asp</link>
    <description><![CDATA[Email marketers live in constant fear of being called "spammers." As such, we're missing a huge opportunity to acquire customers via this channel. Here's why we need to change our thinking.]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[December 10, 2012]]></date>
</item><item>
    <title><![CDATA[How to make an infographic worth a thousand words]]></title>
    <link>http://www.imediaconnection.com/content/33166.asp</link>
    <description><![CDATA[If you want the full attention of your audience, words alone aren't going to cut it. Harness the visual power of infographics with these seven tips.]]></description>
    <author><![CDATA[Marc Connor]]></author>
    <authorid><![CDATA[50252]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Connor_Marc_70x70.jpg]]></image>
    <date><![CDATA[November 28, 2012]]></date>
</item><item>
    <title><![CDATA[How to breathe new life into your emails]]></title>
    <link>http://www.imediaconnection.com/content/33154.asp</link>
    <description><![CDATA[Email marketing isn't a science. It's a constant effort to keep things fresh. Here's why it's time to revive your email program.]]></description>
    <author><![CDATA[Jai Williams ]]></author>
    <authorid><![CDATA[51777]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Williams_Jai_70x70.jpg]]></image>
    <date><![CDATA[November 26, 2012]]></date>
</item><item>
    <title><![CDATA[A great new use for email marketing]]></title>
    <link>http://www.imediaconnection.com/content/33091.asp</link>
    <description><![CDATA[If you think email isn't for customer acquisition, think again. Consider this novel approach. ]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[November 12, 2012]]></date>
</item><item>
    <title><![CDATA[4 ways Google is changing the rules in mobile]]></title>
    <link>http://www.imediaconnection.com/content/32968.asp</link>
    <description><![CDATA[Google's manager of global mobile solutions gives us his top mobile strategy tips and dishes the latest about Google Wallet, Chrome Experiment, Field Trip, and Google Glass.]]></description>
    <author><![CDATA[Brendon Kraham ]]></author>
    <authorid><![CDATA[47340]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/Brendon_Kraham_70x70.jpeg]]></image>
    <date><![CDATA[October 24, 2012]]></date>
</item><item>
    <title><![CDATA[Alternatives to drowning in "big data"]]></title>
    <link>http://www.imediaconnection.com/content/32949.asp</link>
    <description><![CDATA[Your email campaigns likely don't need insanely complex statistical analyses to become more successful. Here are simple alternatives to "big data" approaches. ]]></description>
    <author><![CDATA[Justin Williams ]]></author>
    <authorid><![CDATA[46655]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_justin_70x70.jpg.jpg]]></image>
    <date><![CDATA[October 22, 2012]]></date>
</item><item>
    <title><![CDATA[Why email marketing is like selling Bibles]]></title>
    <link>http://www.imediaconnection.com/content/32839.asp</link>
    <description><![CDATA[Even unopened emails drive sales both online and offline, but nobody is giving them any credit. It's time for marketers to embrace the religion of attribution.]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2012]]></date>
</item><item>
    <title><![CDATA[The most important question in email marketing]]></title>
    <link>http://www.imediaconnection.com/content/32642.asp</link>
    <description><![CDATA[There's a vital question that all marketers must pose to themselves, and it transcends the performance of a particular campaign. Are you asking it?]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2012]]></date>
</item><item>
    <title><![CDATA[3 simple tactics for ultimate email performance]]></title>
    <link>http://www.imediaconnection.com/content/32509.asp</link>
    <description><![CDATA[If you've been using the same email tactics since you had an EarthLink account, declare an end to the batch-and-blast process and say "hello" to a more effective strategy.]]></description>
    <author><![CDATA[Derrick Jackson ]]></author>
    <authorid><![CDATA[48346]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jackson_derrick_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2012]]></date>
</item><item>
    <title><![CDATA[How to incorporate QR codes into your email strategy]]></title>
    <link>http://www.imediaconnection.com/content/32498.asp</link>
    <description><![CDATA[Email marketers face a dizzying array of options designed to help capture audience attention and drive sales. Here's how QR codes can take your campaign up a notch.]]></description>
    <author><![CDATA[Wikus Engelbrecht]]></author>
    <authorid><![CDATA[45418]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Engelbrecht_Wikus_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2012]]></date>
</item><item>
    <title><![CDATA[How to turn social followers into email subscribers]]></title>
    <link>http://www.imediaconnection.com/content/32452.asp</link>
    <description><![CDATA[Social engages. Email nurtures and converts. Here's how to feed one into the other seamlessly.]]></description>
    <author><![CDATA[Justin Williams ]]></author>
    <authorid><![CDATA[46655]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_justin_70x70.jpg.jpg]]></image>
    <date><![CDATA[August 27, 2012]]></date>
</item><item>
    <title><![CDATA[The new danger of cross-platform marketing]]></title>
    <link>http://www.imediaconnection.com/content/32395.asp</link>
    <description><![CDATA[Here are the main privacy and legal concerns you need to know about gathering email subscriber data. ]]></description>
    <author><![CDATA[Wikus Engelbrecht]]></author>
    <authorid><![CDATA[45418]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_engebrecht_wikus_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2012]]></date>
</item><item>
    <title><![CDATA[The 2 most important words in email marketing]]></title>
    <link>http://www.imediaconnection.com/content/32437.asp</link>
    <description><![CDATA[In the world of email marketing, several questions are repeatedly asked by those who strive to improve their campaigns. Read about the two little words that always apply.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2012]]></date>
</item><item>
    <title><![CDATA[Simple tricks for mobile-friendly emails]]></title>
    <link>http://www.imediaconnection.com/content/32392.asp</link>
    <description><![CDATA[Whether you're planning for it or not, people are reading your emails on their phones. Here are the steps you need to take to ensure your message translates.]]></description>
    <author><![CDATA[Wikus Engelbrecht]]></author>
    <authorid><![CDATA[45418]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Engelbrecht_Wikus_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2012]]></date>
</item><item>
    <title><![CDATA[The best way to capture email subscribers with SMS]]></title>
    <link>http://www.imediaconnection.com/content/32378.asp</link>
    <description><![CDATA[How can you encourage email subscriptions among consumers while they're away from their computers? Consider this simple approach.]]></description>
    <author><![CDATA[Justin Williams ]]></author>
    <authorid><![CDATA[46655]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_justin_70x70.jpg.jpg]]></image>
    <date><![CDATA[August 01, 2012]]></date>
</item><item>
    <title><![CDATA[An inside look into the convergence of email and social ]]></title>
    <link>http://www.imediaconnection.com/content/32357.asp</link>
    <description><![CDATA[Read about insights and practical tips on how to integrate and manage your cross-channel voice -- and discover the tools you need to get better results. ]]></description>
    <author><![CDATA[Wikus Engelbrecht]]></author>
    <authorid><![CDATA[45418]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Engelbrecht_Wikus_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2012]]></date>
</item><item>
    <title><![CDATA[Email marketing's new role in digital's evolution]]></title>
    <link>http://www.imediaconnection.com/content/32348.asp</link>
    <description><![CDATA[New technologies like smartphones and social media are disrupting email's dominance and fragmenting audiences. Here's how to pull them together to create effective cross-channel marketing.]]></description>
    <author><![CDATA[Wikus Engelbrecht]]></author>
    <authorid><![CDATA[45418]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Engelbrecht_Wikus_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2012]]></date>
</item><item>
    <title><![CDATA[4 fail-safe email marketing tactics]]></title>
    <link>http://www.imediaconnection.com/content/32271.asp</link>
    <description><![CDATA[Stop wasting your resources on worthless emails. Discover how to cut through spam filters and ensure that your messages are read.]]></description>
    <author><![CDATA[Todd Bates ]]></author>
    <authorid><![CDATA[46799]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bates_todd_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2012]]></date>
</item><item>
    <title><![CDATA[10 email marketing commandments]]></title>
    <link>http://www.imediaconnection.com/content/32268.asp</link>
    <description><![CDATA[Deciding how to approach and manage email marketing can be quite a challenge. From ESPs and contact lists to design elements and testing protocols, here are the fundamental rules for doing it right.]]></description>
    <author><![CDATA[Wikus Engelbrecht]]></author>
    <authorid><![CDATA[45418]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Engelbrecht_Wikus_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2012]]></date>
</item><item>
    <title><![CDATA[Why "list" is no longer a 4-letter word]]></title>
    <link>http://www.imediaconnection.com/content/32225.asp</link>
    <description><![CDATA[When it comes to buying lists, today's marketers have multiple choices. Here's how to choose the right partner that will get you the data you need.]]></description>
    <author><![CDATA[Gary Halliwell ]]></author>
    <authorid><![CDATA[29251]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_halliwell_gary_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2012]]></date>
</item><item>
    <title><![CDATA[5 fresh ways to socialize your emails]]></title>
    <link>http://www.imediaconnection.com/content/32145.asp</link>
    <description><![CDATA[It's not enough to just slap Facebook and Twitter icons on your email and call it a day. Here are a few lesser-known ways you can make social media and email work together.]]></description>
    <author><![CDATA[Ryan Phelan ]]></author>
    <authorid><![CDATA[46098]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Phelan_Ryan_70x70.jpg.jpg]]></image>
    <date><![CDATA[July 09, 2012]]></date>
</item><item>
    <title><![CDATA[Why email marketers are like Olympic decathletes]]></title>
    <link>http://www.imediaconnection.com/content/32215.asp</link>
    <description><![CDATA[To get the gold, email marketers must think and train like athletes. Discover how mobile, social, search, and display advertising all factor into successful email campaigns. ]]></description>
    <author><![CDATA[Christopher Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2012]]></date>
</item><item>
    <title><![CDATA[The limitations of your current email tests]]></title>
    <link>http://www.imediaconnection.com/content/32151.asp</link>
    <description><![CDATA[For your next email test, throw all the rules out the window and try something dramatically different. Here's why this approach is worth the risk.]]></description>
    <author><![CDATA[Justin Williams ]]></author>
    <authorid><![CDATA[46655]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_justin_70x70.jpg.jpg]]></image>
    <date><![CDATA[June 27, 2012]]></date>
</item><item>
    <title><![CDATA[Why email RFPs are going to get a lot harder]]></title>
    <link>http://www.imediaconnection.com/content/31996.asp</link>
    <description><![CDATA[When it comes to choosing an email service provider, cost soon won't be the element that drives decisions. Here's why the RFP is becoming a battle of ideas.]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2012]]></date>
</item><item>
    <title><![CDATA[Email cadence: How much is too much?]]></title>
    <link>http://www.imediaconnection.com/content/31915.asp</link>
    <description><![CDATA[If you send more email, you might make more money. Then again, you might destroy your reputation and revenue stream. Here's how to know what email pace is right for your customers.]]></description>
    <author><![CDATA[Justin Williams ]]></author>
    <authorid><![CDATA[46655]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_justin_70x70.jpg.jpg]]></image>
    <date><![CDATA[May 31, 2012]]></date>
</item><item>
    <title><![CDATA[Is this the end of email marketing? ]]></title>
    <link>http://www.imediaconnection.com/content/31713.asp</link>
    <description><![CDATA[Has email reached the end of its evolution as a marketing tool? Have we already discovered every situation in which it can provide value? Consider these insights. ]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2012]]></date>
</item><item>
    <title><![CDATA[Delivery and deliverability debunked]]></title>
    <link>http://www.imediaconnection.com/content/31680.asp</link>
    <description><![CDATA[Email deliverability is a critical factor in every email marketing campaign, and knowing the difference between delivery and deliverability is crucial. Here's how to measure the success of your email efforts.]]></description>
    <author><![CDATA[Len Shneyder ]]></author>
    <authorid><![CDATA[46188]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shneyder_len_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2012]]></date>
</item><item>
    <title><![CDATA[3 ways to recover lost sales via email]]></title>
    <link>http://www.imediaconnection.com/content/31646.asp</link>
    <description><![CDATA[On average, 76 percent of online shoppers abandon their virtual carts, but a well-paced email marketing campaign can help reclaim lost sales and revenue. Here are three tips for doing it right.]]></description>
    <author><![CDATA[Ross Kramer]]></author>
    <authorid><![CDATA[30923]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kramer_ross_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2012]]></date>
</item><item>
    <title><![CDATA[Tips for gaining a good email reputation]]></title>
    <link>http://www.imediaconnection.com/content/31553.asp</link>
    <description><![CDATA[Tracking KPIs and checking blacklists on a regular basis are good ways to monitor your online reputation. Here's why you should consider these status-saving techniques.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2012]]></date>
</item><item>
    <title><![CDATA[How the new spam law affects email marketers]]></title>
    <link>http://www.imediaconnection.com/content/31497.asp</link>
    <description><![CDATA[A new California ruling about email sender identification has marketers across the U.S. questioning their campaigns' legality. Here's what marketers need to do to stay out of the legal fire.]]></description>
    <author><![CDATA[Wikus Engelbrecht ]]></author>
    <authorid><![CDATA[45418]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_engebrecht_wikus_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2012]]></date>
</item><item>
    <title><![CDATA[4 email marketing myths debunked]]></title>
    <link>http://www.imediaconnection.com/content/31475.asp</link>
    <description><![CDATA[When asked how they prefer to receive company updates, only 10 percent of users chose Facebook, while 90 percent opted for a newsletter. Here are&nbsp;the misconceptions about email's status in the marketing mix.]]></description>
    <author><![CDATA[Megan Conahan]]></author>
    <authorid><![CDATA[45645]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Conahan_Megan_70x70.jpg]]></image>
    <date><![CDATA[April 12, 2012]]></date>
</item><item>
    <title><![CDATA[Emails that make you go "hmm"]]></title>
    <link>http://www.imediaconnection.com/content/31459.asp</link>
    <description><![CDATA[Who knew that a C+C Music Factory lyric would apply to email marketing? Consider these examples of emails that make you pause and think -- for better and for worse. ]]></description>
    <author><![CDATA[Christopher Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2012]]></date>
</item><item>
    <title><![CDATA[TrendWatch: Why video is bigger than search]]></title>
    <link>http://www.imediaconnection.com/content/31405.asp</link>
    <description><![CDATA[We're watching 4 billion YouTube videos per day, but how does that compare with Google search? We were surprised. Here's what marketers need to know.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/Nalts_TW_70.jpg]]></image>
    <date><![CDATA[April 04, 2012]]></date>
</item><item>
    <title><![CDATA[The great debate: The next step for email marketing]]></title>
    <link>http://www.imediaconnection.com/content/31372.asp</link>
    <description><![CDATA[A&nbsp;hosted solution is not for everyone, but it still has a lot of perks. Read ahead and decide what's best for you.]]></description>
    <author><![CDATA[Wikus Engelbrecht ]]></author>
    <authorid><![CDATA[45418]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_engebrecht_wikus_70x70.jpg]]></image>
    <date><![CDATA[April 04, 2012]]></date>
</item><item>
    <title><![CDATA[How social media affects email deliverability]]></title>
    <link>http://www.imediaconnection.com/content/31330.asp</link>
    <description><![CDATA[Email is no longer just another form of direct marketing. In order to succeed in email advertising, we must begin to change our focus from what we want to send, to what users want to receive. Here's why. ]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2012]]></date>
</item><item>
    <title><![CDATA[How to deal with unengaged email recipients]]></title>
    <link>http://www.imediaconnection.com/content/31181.asp</link>
    <description><![CDATA[Should you continue to solicit customers who haven't opened your emails in a considerable amount of time? That depends on your business. Use this article to help you decide what's best.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[March 14, 2012]]></date>
</item><item>
    <title><![CDATA[Why past behavior is the key to email ROI]]></title>
    <link>http://www.imediaconnection.com/content/31212.asp</link>
    <description><![CDATA[Triggered email marketing has proven much more effective than untargeted campaigns. Here's why you should be looking at both current and past behavior to increase customer engagement and ROI.]]></description>
    <author><![CDATA[Heather Bonura]]></author>
    <authorid><![CDATA[4006]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Bonura_Heather_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2012]]></date>
</item><item>
    <title><![CDATA[How to avoid the hidden costs of email]]></title>
    <link>http://www.imediaconnection.com/content/31216.asp</link>
    <description><![CDATA[Without careful consideration, email marketing accrues serious costs. Here's how to avoid getting gouged and increase the overall effectiveness of your marketing campaign. ]]></description>
    <author><![CDATA[Ben Salmon ]]></author>
    <authorid><![CDATA[45257]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_salmon_ben_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2012]]></date>
</item><item>
    <title><![CDATA[How email marketing is evolving]]></title>
    <link>http://www.imediaconnection.com/content/31215.asp</link>
    <description><![CDATA[While it's tempting to keep changes to your email marketing strategy at bay, marketers must realize that the tides are turning. Here's the information you need to stay afloat. ]]></description>
    <author><![CDATA[Christopher Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2012]]></date>
</item><item>
    <title><![CDATA[Why you need to reinvent your email marketing strategy ]]></title>
    <link>http://www.imediaconnection.com/content/31097.asp</link>
    <description><![CDATA[Traditionally, marketers have been encouraged to suppress "invactives" from their email databases in order to improve deliverability, opens, and clicks. Here's why this may not always be the best choice in terms of ROI.]]></description>
    <author><![CDATA[Christopher Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[February 29, 2012]]></date>
</item><item>
    <title><![CDATA[Why you should measure email ROI]]></title>
    <link>http://www.imediaconnection.com/content/31012.asp</link>
    <description><![CDATA[If you've tried to calculate email ROI, you know that accurately determining both cost and return is a challenge. Here are the best ways to measure and improve ROI for your email campaigns.]]></description>
    <author><![CDATA[Mitch Lapides]]></author>
    <authorid><![CDATA[44851]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lapides_mitch_70x70.jpg]]></image>
    <date><![CDATA[February 22, 2012]]></date>
</item><item>
    <title><![CDATA[What your email subscribers really want]]></title>
    <link>http://www.imediaconnection.com/content/30908.asp</link>
    <description><![CDATA[As customers grow to expect more engagement with brands, it's important that we show them we're listening. Read on for how to give subscribers what they want.]]></description>
    <author><![CDATA[Regina Gray]]></author>
    <authorid><![CDATA[44585]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gray_Regina_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2012]]></date>
</item><item>
    <title><![CDATA[Tips for sure-fire email deliverability]]></title>
    <link>http://www.imediaconnection.com/content/30848.asp</link>
    <description><![CDATA[The most brilliantly composed email will be worthless if it fails to reach your intended recipient. Waste no more with these vital steps to seamless email deliverability.]]></description>
    <author><![CDATA[Patti Renner]]></author>
    <authorid><![CDATA[44635]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/renner_patti_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2012]]></date>
</item><item>
    <title><![CDATA[Why you should use a first date approach to email marketing]]></title>
    <link>http://www.imediaconnection.com/content/30768.asp</link>
    <description><![CDATA[All too often, retailers treat consumers who've made a single purchase as loyal brand customers. This approach is all wrong. Here is why you need to ditch the "till death do us part" mentality and woo your customers all over again.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2012]]></date>
</item><item>
    <title><![CDATA[The untapped advertising opportunity in email]]></title>
    <link>http://www.imediaconnection.com/content/30666.asp</link>
    <description><![CDATA[A wealth of premium inventory just hit the market. Learn why the email newsletter is the new homepage.]]></description>
    <author><![CDATA[Jason Oates]]></author>
    <authorid><![CDATA[4594]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_oates_jason_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2011]]></date>
</item><item>
    <title><![CDATA[7 tips to engage gamers through email marketing]]></title>
    <link>http://www.imediaconnection.com/content/30680.asp</link>
    <description><![CDATA[Gaming brands have found the proven formula for email marketing success. Here's how to best engage players and generate strong sales this season.]]></description>
    <author><![CDATA[Erin Geoghegan]]></author>
    <authorid><![CDATA[18956]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Geoghegan_Erin_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2011]]></date>
</item><item>
    <title><![CDATA[4 cardinal do's and don'ts of email marketing ]]></title>
    <link>http://www.imediaconnection.com/content/30676.asp</link>
    <description><![CDATA[Every channel has its own hurdles in regards to engaging consumers. Here are four solid techniques that you can apply to your email efforts. ]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70(2).jpg]]></image>
    <date><![CDATA[December 12, 2011]]></date>
</item><item>
    <title><![CDATA[Kick-ass subject lines and how to write them]]></title>
    <link>http://www.imediaconnection.com/content/30584.asp</link>
    <description><![CDATA[How do you write a subject line that is so compelling that your audience simply can't pass it up? Here are a few tips to get you started.]]></description>
    <author><![CDATA[Kara Trivunovic]]></author>
    <authorid><![CDATA[41537]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_trivunovic_kara_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2011]]></date>
</item><item>
    <title><![CDATA[Tips to avoid being marked as spam]]></title>
    <link>http://www.imediaconnection.com/content/30500.asp</link>
    <description><![CDATA[Ending up in the spam folder is an email marketer's worst nightmare. Here's why your messages are being flagged and how to fix the problem.]]></description>
    <author><![CDATA[Martin Tobias]]></author>
    <authorid><![CDATA[41723]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tobias_martin_70x70.jpg]]></image>
    <date><![CDATA[November 28, 2011]]></date>
</item><item>
    <title><![CDATA[Email marketing isn't dead -- you're just doing it wrong]]></title>
    <link>http://www.imediaconnection.com/content/30451.asp</link>
    <description><![CDATA[You don't have to abandon email marketing for other forms of communication. Here are three insights to launching successful campaigns within the college demographic.]]></description>
    <author><![CDATA[Boris Revsin]]></author>
    <authorid><![CDATA[41644]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_revsin_boris_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2011]]></date>
</item><item>
    <title><![CDATA[Ways to irritate (and appease) email subscribers]]></title>
    <link>http://www.imediaconnection.com/content/30462.asp</link>
    <description><![CDATA[In today's digital world, customers vote with their attention. Consider these do's and don'ts for engaging with the new "marketing democracy."]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2011]]></date>
</item><item>
    <title><![CDATA[Email inspiration from an unlikely source]]></title>
    <link>http://www.imediaconnection.com/content/30341.asp</link>
    <description><![CDATA[A good email program is a lot like a successful Hollywood career. Here are four lessons that marketers can take from actor Will Smith.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2011]]></date>
</item><item>
    <title><![CDATA[Your 6-step email program audit]]></title>
    <link>http://www.imediaconnection.com/content/30060.asp</link>
    <description><![CDATA[With the holiday season coming up, most marketers are now finalizing their plans for the coming year. Follow these guidelines when evaluating your email program.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2011]]></date>
</item><item>
    <title><![CDATA[How to sniff out an over-promising email partner]]></title>
    <link>http://www.imediaconnection.com/content/29878.asp</link>
    <description><![CDATA[When it comes to integrating email, social, and mobile marketing, don't confuse capabilities with expertise. Here's how to tell if your partner has the chops you need. ]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2011]]></date>
</item><item>
    <title><![CDATA[Can the mobile web and native apps get along?]]></title>
    <link>http://www.imediaconnection.com/content/29882.asp</link>
    <description><![CDATA[Native apps are explosively popular, but the relevance of the mobile web is far from dead. So let go of the one-size-fits-all notion and step into the shoes of your user. ]]></description>
    <author><![CDATA[Colleen O'Banion]]></author>
    <authorid><![CDATA[40321]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_OBanion_Colleen_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2011]]></date>
</item><item>
    <title><![CDATA[3 ways to improve your mobile email strategy  ]]></title>
    <link>http://www.imediaconnection.com/content/29868.asp</link>
    <description><![CDATA[Mobile email isn't just about making sure your brand's messages display properly on a smartphone -- it's an opportunity for a deeper relationship with consumers. Here are three ways to achieve this connection.]]></description>
    <author><![CDATA[Manny Ju ]]></author>
    <authorid><![CDATA[40432]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ju_manny_70x70.jpg]]></image>
    <date><![CDATA[September 07, 2011]]></date>
</item><item>
    <title><![CDATA[How to ensure mobile and email marketing get along]]></title>
    <link>http://www.imediaconnection.com/content/29803.asp</link>
    <description><![CDATA[Email and mobile have joined forces. As marketers, we can benefit from this partnership -- as long as we are optimizing our messages accordingly.]]></description>
    <author><![CDATA[Monica Ho]]></author>
    <authorid><![CDATA[40189]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ho_monica_70x70.jpg]]></image>
    <date><![CDATA[August 30, 2011]]></date>
</item><item>
    <title><![CDATA[How to jumpstart a stagnant email program]]></title>
    <link>http://www.imediaconnection.com/content/29743.asp</link>
    <description><![CDATA[Your campaigns are performing well. But are they performing as well as they could be? Here's how to shake the dust from your neglected email program.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[August 23, 2011]]></date>
</item><item>
    <title><![CDATA[How to stop people from unsubscribing]]></title>
    <link>http://www.imediaconnection.com/content/29625.asp</link>
    <description><![CDATA[Email marketers employ several best practices when they suspect someone is about to unsubscribe. See how these tactics can benefit your broader program.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70(2).jpg]]></image>
    <date><![CDATA[August 08, 2011]]></date>
</item><item>
    <title><![CDATA[Why you should ignore some email best practices]]></title>
    <link>http://www.imediaconnection.com/content/29599.asp</link>
    <description><![CDATA["Experts" often extol the virtues of certain best practices for email. But are they really the best for your campaigns? Here's why you should question conventional wisdom.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2011]]></date>
</item><item>
    <title><![CDATA[Why email newsletters are digital litter]]></title>
    <link>http://www.imediaconnection.com/content/29532.asp</link>
    <description><![CDATA[The email newsletter has taken the place of the average marketing mailing. And like traditional mailings, here's why your newsletters might end up in the trash.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2011]]></date>
</item><item>
    <title><![CDATA[Winning email pitches customers are sure to swing at]]></title>
    <link>http://www.imediaconnection.com/content/29455.asp</link>
    <description><![CDATA[Marketing inspiration can come from the most unlikely places. Consider these email pointers you can glean from simply watching a game of baseball.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2011]]></date>
</item><item>
    <title><![CDATA[Opportunities to set clearer email expectations]]></title>
    <link>http://www.imediaconnection.com/content/29447.asp</link>
    <description><![CDATA[Setting the proper expectations up front can result in long-term email program success. Consider the following opportunities to better communicate with subscribers.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[June 28, 2011]]></date>
</item><item>
    <title><![CDATA[Why your definition of relevance is wrong]]></title>
    <link>http://www.imediaconnection.com/content/29199.asp</link>
    <description><![CDATA[The word "relevance" gets thrown around a lot these days. But are you actually thinking about the concept in the correct way? Consider these insights.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70(2).jpg]]></image>
    <date><![CDATA[June 13, 2011]]></date>
</item><item>
    <title><![CDATA[Optimizing for mobile email in 3 easy steps]]></title>
    <link>http://www.imediaconnection.com/content/29212.asp</link>
    <description><![CDATA[Even with great advancements in mobile devices, one thing remains constant: email. Here are some basic insights into deploying a mobile-optimized email campaign.<BR>]]></description>
    <author><![CDATA[Dave Lawson]]></author>
    <authorid><![CDATA[37909]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lawson_dave_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2011]]></date>
</item><item>
    <title><![CDATA[How to guarantee 80% success with an email campaign]]></title>
    <link>http://www.imediaconnection.com/content/29124.asp</link>
    <description><![CDATA[Right-time marketing is a concept that many email marketers have known for a long time -- but have not always been able to execute on. Learn how you can seize the opportunity.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[May 23, 2011]]></date>
</item><item>
    <title><![CDATA[4 ways to avoid an email security meltdown]]></title>
    <link>http://www.imediaconnection.com/content/29111.asp</link>
    <description><![CDATA[Brands often trust email marketing firms to compile and store customer data without realizing the potential consequences. Here's how you can ensure your customers' information is protected.]]></description>
    <author><![CDATA[Ulf Mattsson]]></author>
    <authorid><![CDATA[38665]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Mattsson_Ulf_70x70.jpg]]></image>
    <date><![CDATA[May 20, 2011]]></date>
</item><item>
    <title><![CDATA[Don't spam me: Targeting tips for successful email marketing]]></title>
    <link>http://www.imediaconnection.com/content/29024.asp</link>
    <description><![CDATA[Reaching your customers without being intrusive is a hard balance to achieve. Check out these tips for email marketing and avoid being tossed in the trash. ]]></description>
    <author><![CDATA[Jen Zick]]></author>
    <authorid><![CDATA[38375]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Zick_Jen70x70.jpg]]></image>
    <date><![CDATA[May 11, 2011]]></date>
</item><item>
    <title><![CDATA[The new definition of a successful email]]></title>
    <link>http://www.imediaconnection.com/content/29023.asp</link>
    <description><![CDATA[Inactive subscribers might be engaging with your brand more than you think. Learn how to truly gauge the effectiveness of your email campaign.]]></description>
    <author><![CDATA[Chris Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70(2).jpg]]></image>
    <date><![CDATA[May 09, 2011]]></date>
</item><item>
    <title><![CDATA[Why online retailers will miss out on $18 billion this year]]></title>
    <link>http://www.imediaconnection.com/content/28995.asp</link>
    <description><![CDATA[Shoppers abandon 71 percent of all online transactions before they complete the purchase. Why aren't retailers implementing a solution to recapture those sales? Here are five tips to help you do just that.]]></description>
    <author><![CDATA[Ross Kramer]]></author>
    <authorid><![CDATA[30923]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kramer_ross_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2011]]></date>
</item><item>
    <title><![CDATA[How to make every email customer feel special ]]></title>
    <link>http://www.imediaconnection.com/content/28916.asp</link>
    <description><![CDATA[The most successful marketing campaigns make each customer feel unique and valued. Follow these guidelines to increase the level of your message personalization. ]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[April 25, 2011]]></date>
</item><item>
    <title><![CDATA[Why your subject line is more important than you think]]></title>
    <link>http://www.imediaconnection.com/content/28770.asp</link>
    <description><![CDATA[Subject lines are not just hints about the content of an email. Learn why they also have the power to make a brand statement that lasts.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[April 14, 2011]]></date>
</item><item>
    <title><![CDATA[5 cardinal rules of email etiquette]]></title>
    <link>http://www.imediaconnection.com/content/28804.asp</link>
    <description><![CDATA[It's time to re-evaluate your email tactics. Consider these improvements that can help you build customer loyalty.]]></description>
    <author><![CDATA[Craig Fitzgerald]]></author>
    <authorid><![CDATA[38014]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fitzgerald_craig_70x70.jpg]]></image>
    <date><![CDATA[April 12, 2011]]></date>
</item><item>
    <title><![CDATA[6 steps for boosting online marketing relevance]]></title>
    <link>http://www.imediaconnection.com/content/28775.asp</link>
    <description><![CDATA[Consumers are continuously bombarded by marketing messages, making it difficult for advertisers to get noticed. Here are a few sure-fire ways to stay relevant in the ever-changing online universe. <BR>]]></description>
    <author><![CDATA[Andrea Orvis ]]></author>
    <authorid><![CDATA[38015]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Orvis_Andrea_70x70.jpg]]></image>
    <date><![CDATA[April 11, 2011]]></date>
</item><item>
    <title><![CDATA[Digital solutions for fixing your customer service ]]></title>
    <link>http://www.imediaconnection.com/content/28732.asp</link>
    <description><![CDATA[Your customer service could be a complete nightmare -- and you might not even know it. Here's how to employ your existing digital channels to better understand your pain points.<BR>]]></description>
    <author><![CDATA[Spencer Kollas ]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[March 28, 2011]]></date>
</item><item>
    <title><![CDATA[3 initiatives that kick-start consumer engagement ]]></title>
    <link>http://www.imediaconnection.com/content/28626.asp</link>
    <description><![CDATA[Consumer data can help us understand how to engage customers and increase their lifetime value. Implement these three simple processes to turn that information into revenue.]]></description>
    <author><![CDATA[Heather Bonura ]]></author>
    <authorid><![CDATA[4006]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Bonura_Heather_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2011]]></date>
</item><item>
    <title><![CDATA[The 15-minute marketing strategy meeting]]></title>
    <link>http://www.imediaconnection.com/content/28556.asp</link>
    <description><![CDATA[A little bit of strategy goes a long way. Here's a process marketers can employ to judge new tasks according to how well they meet longer-term objectives.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70(1).jpg]]></image>
    <date><![CDATA[March 14, 2011]]></date>
</item><item>
    <title><![CDATA[Signs your email program is dying ]]></title>
    <link>http://www.imediaconnection.com/content/28615.asp</link>
    <description><![CDATA[Subtle trends in your campaign performance might point to a serious underlying illness. Here are some warning signs you don't want to ignore.]]></description>
    <author><![CDATA[Jeff Mills]]></author>
    <authorid><![CDATA[5644]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mills_jeff_70x70.jpg]]></image>
    <date><![CDATA[March 14, 2011]]></date>
</item><item>
    <title><![CDATA[3 steps to building a social email program]]></title>
    <link>http://www.imediaconnection.com/content/28573.asp</link>
    <description><![CDATA[Social email combines preference and activity data from both email and social campaigns. Learn how to use this valuable combination to get a more comprehensive view of your customers.]]></description>
    <author><![CDATA[Susan Tull ]]></author>
    <authorid><![CDATA[37320]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tull_Susan_70x70.jpg]]></image>
    <date><![CDATA[March 08, 2011]]></date>
</item><item>
    <title><![CDATA[Consumer relationship management made simple]]></title>
    <link>http://www.imediaconnection.com/content/28529.asp</link>
    <description><![CDATA[Consumer-centricity is one of the most important parts of digital marketing, but putting an effective CRM program in place can be a challenge. Check out what your options are, and where your time and money are best spent. ]]></description>
    <author><![CDATA[Brian Sprik]]></author>
    <authorid><![CDATA[36835]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sprik_brian__70.JPG]]></image>
    <date><![CDATA[February 25, 2011]]></date>
</item><item>
    <title><![CDATA[The dangers of pre-fab marketing solutions]]></title>
    <link>http://www.imediaconnection.com/content/28489.asp</link>
    <description><![CDATA[Why do so many marketers employ only basic techniques like blasting emails or papering publishers with display ads? Consider the pitfalls of such a short-sighted approach.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[February 16, 2011]]></date>
</item><item>
    <title><![CDATA[Inconsistencies holding back the email industry]]></title>
    <link>http://www.imediaconnection.com/content/28370.asp</link>
    <description><![CDATA[If you don't know the true meaning of a marketing term, there is a good chance for confusion within your team and the industry as a whole. Consider these sticking points in the email arena. ]]></description>
    <author><![CDATA[Spencer Kollas ]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[January 28, 2011]]></date>
</item><item>
    <title><![CDATA[How to choose the right metrics for your email campaign]]></title>
    <link>http://www.imediaconnection.com/content/28265.asp</link>
    <description><![CDATA[You can't run your e-marketing campaigns like fantasy football teams. Here's why you need to focus on the wins, not the yards.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2011]]></date>
</item><item>
    <title><![CDATA[The danger behind email's flexibility]]></title>
    <link>http://www.imediaconnection.com/content/28147.asp</link>
    <description><![CDATA[Email and mobile can accomplish branding objectives as well as direct response -- but not both at once. Here's why you need to have a clear decision-making process in place.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[December 13, 2010]]></date>
</item><item>
    <title><![CDATA[5 email marketing trends and how to beat them]]></title>
    <link>http://www.imediaconnection.com/content/28083.asp</link>
    <description><![CDATA[It's time to take stock of your email program, make real and effective improvements, and discover great new ways of connecting with customers.]]></description>
    <author><![CDATA[Wendy Roth ]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[November 23, 2010]]></date>
</item><item>
    <title><![CDATA[What the Facebook Messages hype means for marketing]]></title>
    <link>http://www.imediaconnection.com/content/28067.asp</link>
    <description><![CDATA[There's been plenty of speculation about what recent Facebook and AOL announcements mean for the email world. Let's look at the facts.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[November 22, 2010]]></date>
</item><item>
    <title><![CDATA[Creative ways to spice up your email program]]></title>
    <link>http://www.imediaconnection.com/content/28019.asp</link>
    <description><![CDATA[Make the most of seasonal marketing opportunities by incorporating these five tactics into your email program.]]></description>
    <author><![CDATA[Jamie Gamsby]]></author>
    <authorid><![CDATA[35338]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gamsby_jamie_70x70.jpg]]></image>
    <date><![CDATA[November 19, 2010]]></date>
</item><item>
    <title><![CDATA[How to determine the value of email and SMS subscribers]]></title>
    <link>http://www.imediaconnection.com/content/27926.asp</link>
    <description><![CDATA[Are too many people in your organization clamoring to send promotions to the same pool of customers via email or mobile messaging? Find out how to set limits.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2010]]></date>
</item><item>
    <title><![CDATA[Brands with the best social emails ]]></title>
    <link>http://www.imediaconnection.com/content/27953.asp</link>
    <description><![CDATA[When it comes to using social media in email marketing, which brands are doing it right? Let's take a look.]]></description>
    <author><![CDATA[Dylan Boyd]]></author>
    <authorid><![CDATA[6485]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_boyd_dylan_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2010]]></date>
</item><item>
    <title><![CDATA[The pointless debate over defining spam]]></title>
    <link>http://www.imediaconnection.com/content/27875.asp</link>
    <description><![CDATA[Definitions for spam differ, depending on your role in the industry. Here's why this semantic argument is ultimately unproductive.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[October 22, 2010]]></date>
</item><item>
    <title><![CDATA[How to optimize your email for mobile devices]]></title>
    <link>http://www.imediaconnection.com/content/27693.asp</link>
    <description><![CDATA[There are multiple strategies for optimizing your email for mobile devices. Here's how to decide which is right for you and, more importantly, your subscribers.]]></description>
    <author><![CDATA[Justine Jordan]]></author>
    <authorid><![CDATA[28782]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jordan_justine_70x70.jpg]]></image>
    <date><![CDATA[October 04, 2010]]></date>
</item><item>
    <title><![CDATA[10 steps for a great welcome email series]]></title>
    <link>http://www.imediaconnection.com/content/27621.asp</link>
    <description><![CDATA[Welcome email messages have the highest open rates of all email campaigns. Follow these steps to build customer lifetime value.]]></description>
    <author><![CDATA[Ross Kramer]]></author>
    <authorid><![CDATA[30923]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kramer_ross_70x70.jpg]]></image>
    <date><![CDATA[September 24, 2010]]></date>
</item><item>
    <title><![CDATA[The death of list rentals and email appends]]></title>
    <link>http://www.imediaconnection.com/content/27630.asp</link>
    <description><![CDATA[In light of recent changes by Gmail and Hotmail, learn&nbsp;why certain list-building practices could doom your campaigns.]]></description>
    <author><![CDATA[Spencer Kollas ]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2010]]></date>
</item><item>
    <title><![CDATA[4 disruptions changing email marketing]]></title>
    <link>http://www.imediaconnection.com/content/27594.asp</link>
    <description><![CDATA[How can marketers make smart choices about deploying limited resources among nearly unlimited digital messaging and content channels? Here's how to stay ahead of the game.]]></description>
    <author><![CDATA[Mitchel Ahern]]></author>
    <authorid><![CDATA[3297]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ahern_mitchel_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2010]]></date>
</item><item>
    <title><![CDATA[The email and SMS features you're forgetting to use]]></title>
    <link>http://www.imediaconnection.com/content/27518.asp</link>
    <description><![CDATA[Email and SMS each have such deep functionality that many marketers barely get beyond the most obvious capabilities. Take a look at simple tactics that so many brands fail to try out.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[September 13, 2010]]></date>
</item><item>
    <title><![CDATA[The prime time to audit your opt-in process]]></title>
    <link>http://www.imediaconnection.com/content/27510.asp</link>
    <description><![CDATA[Are you ready to greet the holiday influx of new customers and subscribers? Here's how to test and tune up your opt-in and new-subscriber programs.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[September 07, 2010]]></date>
</item><item>
    <title><![CDATA[How to turn casual connections into passionate customers]]></title>
    <link>http://www.imediaconnection.com/content/27484.asp</link>
    <description><![CDATA[Take a look at some great ideas for merging email marketing and social media to form a stronger engagement platform for your brand.]]></description>
    <author><![CDATA[Eric Groves]]></author>
    <authorid><![CDATA[16903]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_groves_eric_70x70.jpg]]></image>
    <date><![CDATA[August 31, 2010]]></date>
</item><item>
    <title><![CDATA[How social sharing is working for SMBs]]></title>
    <link>http://www.imediaconnection.com/content/27434.asp</link>
    <description><![CDATA[Unconvinced that "unproven" social media marketing tactics will benefit your small- or medium-sized business? Get the facts on why you can no longer afford to be anti-social.]]></description>
    <author><![CDATA[Simon Grabowski]]></author>
    <authorid><![CDATA[33168]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_grabowski_simon_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2010]]></date>
</item><item>
    <title><![CDATA[New rules for sexy subject lines ]]></title>
    <link>http://www.imediaconnection.com/content/27439.asp</link>
    <description><![CDATA[Check out these examples of brands nailing their subject lines -- and others that need some work. We can learn from both.]]></description>
    <author><![CDATA[Dylan Boyd]]></author>
    <authorid><![CDATA[6485]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_boyd_dylan_70x70.jpg]]></image>
    <date><![CDATA[August 23, 2010]]></date>
</item><item>
    <title><![CDATA[Reasons email campaigns become irrelevant ]]></title>
    <link>http://www.imediaconnection.com/content/27409.asp</link>
    <description><![CDATA[Are your emails pertinent to your end users? Learn how to avoid some of the common mistakes that brands make.]]></description>
    <author><![CDATA[Spencer Kollas ]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2010]]></date>
</item><item>
    <title><![CDATA[How to improve the email experience]]></title>
    <link>http://www.imediaconnection.com/content/27333.asp</link>
    <description><![CDATA[Successful email campaigns are filled with personalized, relevant content that appeals to consumers. Here's how it's done.]]></description>
    <author><![CDATA[Matt West]]></author>
    <authorid><![CDATA[32992]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_west_matt_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2010]]></date>
</item><item>
    <title><![CDATA[My favorite email and its marketing lessons]]></title>
    <link>http://www.imediaconnection.com/content/27316.asp</link>
    <description><![CDATA[Are there emails you look forward to receiving on a regular basis? Consider these lessons from one marketer's favorite inbox arrival.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[August 09, 2010]]></date>
</item><item>
    <title><![CDATA[The 6 stages of email engagement]]></title>
    <link>http://www.imediaconnection.com/content/27259.asp</link>
    <description><![CDATA[We all know that mass mailings are a thing of the past. See what it takes to optimize your email strategies and interact with your subscribers in a meaningful, individualized way.]]></description>
    <author><![CDATA[Ross Kramer]]></author>
    <authorid><![CDATA[30923]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kramer_ross_70x70.jpg]]></image>
    <date><![CDATA[August 02, 2010]]></date>
</item><item>
    <title><![CDATA[Hot topics in email deliverability]]></title>
    <link>http://www.imediaconnection.com/content/27257.asp</link>
    <description><![CDATA[If you want to ensure optimal email deliverability, be sure to stay abreast of these issues that ISPs consider their top priorities.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2010]]></date>
</item><item>
    <title><![CDATA[7 emails you should never send ]]></title>
    <link>http://www.imediaconnection.com/content/27230.asp</link>
    <description><![CDATA[Given how long email marketing has been around, it's amazing how many bad messages still get sent. Do you see your emails on this list? If so, it's time to change your approach.]]></description>
    <author><![CDATA[Carissa Newton]]></author>
    <authorid><![CDATA[27849]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_newton_carissa_70x70.jpg]]></image>
    <date><![CDATA[July 19, 2010]]></date>
</item><item>
    <title><![CDATA[Email preference centers: A new way of thinking]]></title>
    <link>http://www.imediaconnection.com/content/27102.asp</link>
    <description><![CDATA[Marketers rely on preference centers to gain insights into what consumers want from their email relationships with a brand. Consider these points to avoid common errors.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[July 12, 2010]]></date>
</item><item>
    <title><![CDATA[The culprits of email marketing noise]]></title>
    <link>http://www.imediaconnection.com/content/27037.asp</link>
    <description><![CDATA[Irrelevant email messages quickly become irritating noise in a consumer's inbox. Find out how to prevent your subscribers from tuning out.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[June 28, 2010]]></date>
</item><item>
    <title><![CDATA[5 often-overlooked email rules of thumb]]></title>
    <link>http://www.imediaconnection.com/content/26975.asp</link>
    <description><![CDATA[Not every element of email marketing is covered by tried-and-true best practices. Thus, let's take a look at some guidelines that aren't quite rules.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[June 14, 2010]]></date>
</item><item>
    <title><![CDATA[How to make your emails more endearing]]></title>
    <link>http://www.imediaconnection.com/content/26907.asp</link>
    <description><![CDATA[Email -- it's not just for selling anymore. Follow these steps to nurture your email relationships with your customers, prospects, and subscribers.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[June 07, 2010]]></date>
</item><item>
    <title><![CDATA[7 brands with bad-ass email programs ]]></title>
    <link>http://www.imediaconnection.com/content/26899.asp</link>
    <description><![CDATA[Do your subscribers crave your emails? Be inspired by these brands that are marketing in ways that move audiences and drive results.]]></description>
    <author><![CDATA[Dylan Boyd]]></author>
    <authorid><![CDATA[6485]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_boyd_dylan_70x70.jpg]]></image>
    <date><![CDATA[June 07, 2010]]></date>
</item><item>
    <title><![CDATA[How to make email an effective branding channel]]></title>
    <link>http://www.imediaconnection.com/content/26853.asp</link>
    <description><![CDATA[Email remains one of the most engaging marketing channels, even after all these years. Here's how to use it for superior brand engagement at far less cost. ]]></description>
    <author><![CDATA[Zephrin Lasker]]></author>
    <authorid><![CDATA[16458]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lasker_zephrin_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2010]]></date>
</item><item>
    <title><![CDATA[7 tricks email can steal from social media ]]></title>
    <link>http://www.imediaconnection.com/content/26787.asp</link>
    <description><![CDATA[Integrating social media into email can help you increase reach, keep customers engaged, and acquire new subscribers. Take some creative inspiration from these brands that are doing it right.]]></description>
    <author><![CDATA[Ben Ardito]]></author>
    <authorid><![CDATA[27766]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ardito_ben_70x70.jpg]]></image>
    <date><![CDATA[May 24, 2010]]></date>
</item><item>
    <title><![CDATA[Why emails need "like" buttons]]></title>
    <link>http://www.imediaconnection.com/content/26779.asp</link>
    <description><![CDATA[Currently there are plenty of ways for subscribers to say they don't want your messages, but very few ways to say they do. Let's take a look at the evolution of the customer voice in the fight against spam.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[May 24, 2010]]></date>
</item><item>
    <title><![CDATA[Why an email "drip" might be your best bet]]></title>
    <link>http://www.imediaconnection.com/content/26755.asp</link>
    <description><![CDATA[Few email campaigns appeal to a mass audience. Try these behaviorally triggered messaging strategies to maintain contact and increase brand engagement with your subscribers.]]></description>
    <author><![CDATA[Ross Kramer]]></author>
    <authorid><![CDATA[30923]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kramer_ross_70x70.jpg]]></image>
    <date><![CDATA[May 20, 2010]]></date>
</item><item>
    <title><![CDATA[The new job description for email marketers]]></title>
    <link>http://www.imediaconnection.com/content/26658.asp</link>
    <description><![CDATA[Today's email expert needs to blend old-school knowledge with an appreciation for the ways in which the landscape has changed. Here are the essential skills of a modern marketer.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2010]]></date>
</item><item>
    <title><![CDATA[Social media marketing in 10 minutes a day]]></title>
    <link>http://www.imediaconnection.com/content/26560.asp</link>
    <description><![CDATA[Social media marketing doesn't always demand large time and money investments. See how your small business can benefit with minimal effort.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[April 26, 2010]]></date>
</item><item>
    <title><![CDATA[3 ways to improve your email vision]]></title>
    <link>http://www.imediaconnection.com/content/26504.asp</link>
    <description><![CDATA[Successful email campaigns require strong leadership and expertise&nbsp;at the deployment level. Here's why time and attention are vital to keeping email a strong asset in your marketing toolbox.]]></description>
    <author><![CDATA[Wendy Roth ]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2010]]></date>
</item><item>
    <title><![CDATA[4 steps to a streamlined email process]]></title>
    <link>http://www.imediaconnection.com/content/26454.asp</link>
    <description><![CDATA[Conducting an all-team review will help you simplify your processes and free up resources for other tasks. Here are the vital steps to take. ]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[April 12, 2010]]></date>
</item><item>
    <title><![CDATA[How Google and Microsoft are keeping email relevant]]></title>
    <link>http://www.imediaconnection.com/content/26412.asp</link>
    <description><![CDATA[What is the future of email as a collaboration tool? Take a look at key pitfalls associated with the channel, and how integration with other media could stimulate its renewed value. ]]></description>
    <author><![CDATA[Rob Howard]]></author>
    <authorid><![CDATA[30021]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_howard_rob_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2010]]></date>
</item><item>
    <title><![CDATA[10 ways email marketing has fundamentally changed ]]></title>
    <link>http://www.imediaconnection.com/content/26242.asp</link>
    <description><![CDATA[Email might not be the shiny new toy anymore, but its evolution offers many lessons for today's marketers. Consider these significant shifts.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2010]]></date>
</item><item>
    <title><![CDATA[What social media can teach us about email marketing]]></title>
    <link>http://www.imediaconnection.com/content/26213.asp</link>
    <description><![CDATA[Integrating social media practices into your emails can teach you a lot about your subscribers. Follow these tips for getting started.]]></description>
    <author><![CDATA[Ajay Goel]]></author>
    <authorid><![CDATA[29289]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goel_ajay_70x70.jpg]]></image>
    <date><![CDATA[March 22, 2010]]></date>
</item><item>
    <title><![CDATA[7 simple ways to freshen up your direct marketing]]></title>
    <link>http://www.imediaconnection.com/content/26129.asp</link>
    <description><![CDATA[It's time to do some spring cleaning on your interactive direct marketing programs. Check these spots for cobwebs.]]></description>
    <author><![CDATA[Chris Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[March 15, 2010]]></date>
</item><item>
    <title><![CDATA[9 ways to give your email a design makeover ]]></title>
    <link>http://www.imediaconnection.com/content/26033.asp</link>
    <description><![CDATA[The best emails require contributions from both your creative and marketing teams. Here are some guidelines for getting both crews to work side by side to develop effective emails.]]></description>
    <author><![CDATA[Justine Jordan]]></author>
    <authorid><![CDATA[28782]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jordan_justine_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2010]]></date>
</item><item>
    <title><![CDATA[A 5-step plan for making subscribers love your brand]]></title>
    <link>http://www.imediaconnection.com/content/25992.asp</link>
    <description><![CDATA[If you're serious about building and sustaining subscriber loyalty, here are the key points of interaction that can make or break your relationship.]]></description>
    <author><![CDATA[Joel Book ]]></author>
    <authorid><![CDATA[10750]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_book_joel_70x70.jpg]]></image>
    <date><![CDATA[February 25, 2010]]></date>
</item><item>
    <title><![CDATA[Tips for improving your email timing and frequency]]></title>
    <link>http://www.imediaconnection.com/content/25971.asp</link>
    <description><![CDATA[Creating a cadence for your email and other digital programs is extremely important. Here's how to figure out what the right rhythm is for your brand. ]]></description>
    <author><![CDATA[Spencer Kollas ]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[February 22, 2010]]></date>
</item><item>
    <title><![CDATA[Social tools to improve email marketing]]></title>
    <link>http://www.imediaconnection.com/content/25945.asp</link>
    <description><![CDATA[In a world where people are exposed to about 5,000 ads a day, how do you grab their attention? Use these tips to help your brand stand out.]]></description>
    <author><![CDATA[Bill Nussey]]></author>
    <authorid><![CDATA[3634]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nussey_bill_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2010]]></date>
</item><item>
    <title><![CDATA[Your guide to an effective email recapture program]]></title>
    <link>http://www.imediaconnection.com/content/25803.asp</link>
    <description><![CDATA[Email marketing programs designed to recapture disengaged subscribers are incredibly cost effective. Follow this recipe for a successful campaign.]]></description>
    <author><![CDATA[Stephen Webster ]]></author>
    <authorid><![CDATA[27793]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_webster_steve_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2010]]></date>
</item><item>
    <title><![CDATA[3 ways to make your email program more disciplined]]></title>
    <link>http://www.imediaconnection.com/content/25862.asp</link>
    <description><![CDATA[It's time to stop flying by the seat of your pants and infuse some much-needed structure into your email marketing. Here's how to get started.]]></description>
    <author><![CDATA[Wendy Roth ]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[February 11, 2010]]></date>
</item><item>
    <title><![CDATA[The real definition of "social" email ]]></title>
    <link>http://www.imediaconnection.com/content/25794.asp</link>
    <description><![CDATA[Telling email subscribers to become a fan of your brand on Facebook does not make your message "social." Here's what it takes to really integrate these two powerful channels.]]></description>
    <author><![CDATA[Ben Ardito ]]></author>
    <authorid><![CDATA[27766]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ardito_ben_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2010]]></date>
</item><item>
    <title><![CDATA[The death of the email newsletter]]></title>
    <link>http://www.imediaconnection.com/content/25813.asp</link>
    <description><![CDATA[Email newsletters are popular modes of marketing, but they do have weaknesses. Let's take a look at how email marketing would work if we did away with this common tool.]]></description>
    <author><![CDATA[Chris Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[February 08, 2010]]></date>
</item><item>
    <title><![CDATA[3 must-have marketing tools for small businesses]]></title>
    <link>http://www.imediaconnection.com/content/25715.asp</link>
    <description><![CDATA[Small businesses are on a constant quest to encourage stronger customer relationships. These tools enable them to do so in an easy and affordable way.]]></description>
    <author><![CDATA[Eric Groves ]]></author>
    <authorid><![CDATA[16903]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_groves_eric_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2010]]></date>
</item><item>
    <title><![CDATA[Why your subscribers think you're spamming them]]></title>
    <link>http://www.imediaconnection.com/content/25710.asp</link>
    <description><![CDATA[Subscribers aren't accidentally marking your emails as spam -- they just don't see any value in your messages. Heed this wake-up call.]]></description>
    <author><![CDATA[Spencer Kollas ]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2010]]></date>
</item><item>
    <title><![CDATA[How to use email as your mobile launch pad]]></title>
    <link>http://www.imediaconnection.com/content/25615.asp</link>
    <description><![CDATA[Mobile and email are natural partners. Here's how to kick off an effective and integrated online campaign.]]></description>
    <author><![CDATA[Wendy Roth ]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[January 14, 2010]]></date>
</item><item>
    <title><![CDATA[Email common sense that you're ignoring]]></title>
    <link>http://www.imediaconnection.com/content/25520.asp</link>
    <description><![CDATA[The major ISPs have sworn to employ engagement as a criterion in routing email. Here's how you need to revamp your approach.]]></description>
    <author><![CDATA[Chris Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2010]]></date>
</item><item>
    <title><![CDATA[4 essentials for awesome emails]]></title>
    <link>http://www.imediaconnection.com/content/25425.asp</link>
    <description><![CDATA[The world of email marketing is changing dramatically. But by honing in on these key areas, you can still drive a highly successful campaign.]]></description>
    <author><![CDATA[Christopher Golec]]></author>
    <authorid><![CDATA[22695]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_golec_chris_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2009]]></date>
</item><item>
    <title><![CDATA[How to protect your email reputation]]></title>
    <link>http://www.imediaconnection.com/content/25357.asp</link>
    <description><![CDATA[Even marketers who follow all the rules can wind up on email blacklists. Avoid common email pitfalls by following these tips.]]></description>
    <author><![CDATA[David Fowler]]></author>
    <authorid><![CDATA[25806 ]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fowler_david_70x70.jpg]]></image>
    <date><![CDATA[December 17, 2009]]></date>
</item><item>
    <title><![CDATA[How to integrate social and email marketing ]]></title>
    <link>http://www.imediaconnection.com/content/25286.asp</link>
    <description><![CDATA[Social networking and email marketing inform one another. Let's explore the possibilities of what can happen when these two powerhouses work together. ]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[December 14, 2009]]></date>
</item><item>
    <title><![CDATA[Debunking common email deliverability myths]]></title>
    <link>http://www.imediaconnection.com/content/25285.asp</link>
    <description><![CDATA[No matter what a service provider may claim, you control your own email destiny. Learn the truth behind these eight widespread misconceptions.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2009]]></date>
</item><item>
    <title><![CDATA[A 4-step plan for campaign success ]]></title>
    <link>http://www.imediaconnection.com/content/25165.asp</link>
    <description><![CDATA[Front-end planning is crucial for campaign success. Employ this methodology to ensure you're selecting the appropriate technologies for your marketing campaigns.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[November 23, 2009]]></date>
</item><item>
    <title><![CDATA[Tips for crafting emails that subscribers love to open]]></title>
    <link>http://www.imediaconnection.com/content/25133.asp</link>
    <description><![CDATA[Your readers need to trust that you're not wasting their time. Here's how to gauge&nbsp;whether you're sending meaningful emails.]]></description>
    <author><![CDATA[Wendy Roth ]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2009]]></date>
</item><item>
    <title><![CDATA[6 ways to shake up your boring emails]]></title>
    <link>http://www.imediaconnection.com/content/25019.asp</link>
    <description><![CDATA[Email programs can't grow significantly if you just do the same thing over and over again. Consider these simple tricks to enliven your stale email strategy.]]></description>
    <author><![CDATA[Chris Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[November 10, 2009]]></date>
</item><item>
    <title><![CDATA[6 reasons to fire your ESP]]></title>
    <link>http://www.imediaconnection.com/content/25047.asp</link>
    <description><![CDATA[Your email service provider plays a key role in the success of your marketing strategy. If you recognize any of these traits in your current ESP, it may be time to kick it to the curb.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[November 09, 2009]]></date>
</item><item>
    <title><![CDATA[Email on smartphones? There's a tip for that]]></title>
    <link>http://www.imediaconnection.com/content/24875.asp</link>
    <description><![CDATA[Though mobile marketing limitations make executing email campaigns more complex, here are a few things you can do to ensure you hit the mark with your smartphone loving customers.]]></description>
    <author><![CDATA[Jordan Cohen]]></author>
    <authorid><![CDATA[14823]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cohen_jordan_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2009]]></date>
</item><item>
    <title><![CDATA[Social media marketing: In search of an opt-out]]></title>
    <link>http://www.imediaconnection.com/content/24832.asp</link>
    <description><![CDATA[Lines are being drawn between email and social media marketing, but not all elements have obvious correlations. Here's why the unsubscribe doesn't directly translate to social media.]]></description>
    <author><![CDATA[Spencer Kollas ]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[October 26, 2009]]></date>
</item><item>
    <title><![CDATA[7 fixes for terrible subject lines ]]></title>
    <link>http://www.imediaconnection.com/content/24723.asp</link>
    <description><![CDATA[Are you wasting your prime email real estate? Check out these certain paths to deletion and learn what you can do to correct common problems.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2009]]></date>
</item><item>
    <title><![CDATA[Onboarding 101: Your guide to instant engagement]]></title>
    <link>http://www.imediaconnection.com/content/24671.asp</link>
    <description><![CDATA[Your initial messages represent your best opportunity to connect with new subscribers. These best practices will help you set up an effective onboarding stream.]]></description>
    <author><![CDATA[Chris Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2009]]></date>
</item><item>
    <title><![CDATA[Why poor email deliverability is your own fault]]></title>
    <link>http://www.imediaconnection.com/content/24559.asp</link>
    <description><![CDATA[Flagged or blocked emails likely can't be blamed on your ESP. Here's why it's time to take responsibility for your own reputation. ]]></description>
    <author><![CDATA[Spencer Kollas ]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2009]]></date>
</item><item>
    <title><![CDATA[Cringe-worthy email marketing mistakes ]]></title>
    <link>http://www.imediaconnection.com/content/24532.asp</link>
    <description><![CDATA[When starting a new email program, there are likely to be stumbles along the way. Shorten your learning curve by avoiding these problematic areas.]]></description>
    <author><![CDATA[Dallas Woodburn ]]></author>
    <authorid><![CDATA[24110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_woodburn_dallas_70x70.jpg]]></image>
    <date><![CDATA[September 24, 2009]]></date>
</item><item>
    <title><![CDATA[How to build a better email list]]></title>
    <link>http://www.imediaconnection.com/content/24465.asp</link>
    <description><![CDATA[Any email marketing program is only as strong as its subscriber list. Find out how to bolster yours with the latest performance advertising know-how. ]]></description>
    <author><![CDATA[Zephrin Lasker]]></author>
    <authorid><![CDATA[16458]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lasker_zephrin_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2009]]></date>
</item><item>
    <title><![CDATA[Tactics for reviving dead email subscribers]]></title>
    <link>http://www.imediaconnection.com/content/24305.asp</link>
    <description><![CDATA[If a large portion of your email list has gone silent on you, don't give up on those addresses just yet. Check out some of these tried-and-true reactivation techniques.]]></description>
    <author><![CDATA[Chris Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[September 14, 2009]]></date>
</item><item>
    <title><![CDATA[5 tips for building stronger communities]]></title>
    <link>http://www.imediaconnection.com/content/24316.asp</link>
    <description><![CDATA[Like their for-profit counterparts, nonprofit marketers are challenged to set their organizations apart from the crowd, often on a shoestring budget. Here are the online strategies that will help them do just that. ]]></description>
    <author><![CDATA[Wendy S. Roth ]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2009]]></date>
</item><item>
    <title><![CDATA[Best practices for email campaign testing]]></title>
    <link>http://www.imediaconnection.com/content/24230.asp</link>
    <description><![CDATA[More than one-third of marketers are not testing their email campaigns. Find out why these people are essentially leaving money on the table.]]></description>
    <author><![CDATA[Jeff Mills ]]></author>
    <authorid><![CDATA[5644]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mills_jeff_70x70.jpg]]></image>
    <date><![CDATA[September 03, 2009]]></date>
</item><item>
    <title><![CDATA[7 ways to avoid humiliating email blunders]]></title>
    <link>http://www.imediaconnection.com/content/24249.asp</link>
    <description><![CDATA[Nearly every marketer&nbsp;has accidentally emailed the wrong person or forgotten to attach a document. Here are some cringe-worthy email gaffes and how to avoid them. ]]></description>
    <author><![CDATA[Megan Slabinski ]]></author>
    <authorid><![CDATA[21674]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_slabinski_megan_70x70.jpg]]></image>
    <date><![CDATA[September 02, 2009]]></date>
</item><item>
    <title><![CDATA[6 steps for better email delivery]]></title>
    <link>http://www.imediaconnection.com/content/24188.asp</link>
    <description><![CDATA[Reaching the inbox is the name of the game in email marketing. Avoid the spam filter and watch your deliverability rate soar by following these proven tips.]]></description>
    <author><![CDATA[Jeremy Saibil]]></author>
    <authorid><![CDATA[23220]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Saibil_jeremy_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2009]]></date>
</item><item>
    <title><![CDATA[Weaknesses exposed by an email scandal]]></title>
    <link>http://www.imediaconnection.com/content/24156.asp</link>
    <description><![CDATA[The recent flurry of press surrounding a national email controversy shines light on the shortcomings of current legislation and established industry best practices. Here's what marketers need to know.]]></description>
    <author><![CDATA[Spencer Kollas ]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2009]]></date>
</item><item>
    <title><![CDATA[A dynamic strategy for wooing online consumers]]></title>
    <link>http://www.imediaconnection.com/content/24010.asp</link>
    <description><![CDATA[Online consumers expect brands to remember who they are and what they want. A little bit of technology and a lot of common sense will help ensure you don't disappoint them.]]></description>
    <author><![CDATA[Chris Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2009]]></date>
</item><item>
    <title><![CDATA[The truth about 5 email misconceptions]]></title>
    <link>http://www.imediaconnection.com/content/24008.asp</link>
    <description><![CDATA[Email marketing certainly has its challenges, but rumors of its demise have been exaggerated. Use these tips to overcome some of the biggest messaging myths and guarantee smooth delivery. ]]></description>
    <author><![CDATA[Chip House ]]></author>
    <authorid><![CDATA[20021]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_house_chip_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2009]]></date>
</item><item>
    <title><![CDATA[Ways to avoid drowning your email subscribers]]></title>
    <link>http://www.imediaconnection.com/content/23979.asp</link>
    <description><![CDATA[Blasting all your communications through an email fire hose will swamp your customers. Here's how to sprinkle your messages across multiple channels.]]></description>
    <author><![CDATA[Wendy S. Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2009]]></date>
</item><item>
    <title><![CDATA[Smart tips to re-energize your email efforts]]></title>
    <link>http://www.imediaconnection.com/content/23930.asp</link>
    <description><![CDATA[When your email campaigns start losing their luster, try some of these accessible tactics to pump up your results.]]></description>
    <author><![CDATA[Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2009]]></date>
</item><item>
    <title><![CDATA[Incorporating list hygiene into your social marketing ]]></title>
    <link>http://www.imediaconnection.com/content/23898.asp</link>
    <description><![CDATA[As email marketers turn to social media to help build their lists, there needs to be an even tighter focus on keeping lists clean. Here are the best practices you should follow. ]]></description>
    <author><![CDATA[Spencer Kollas ]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[July 28, 2009]]></date>
</item><item>
    <title><![CDATA[5 ways to sabotage your email list-building efforts ]]></title>
    <link>http://www.imediaconnection.com/content/23826.asp</link>
    <description><![CDATA[In the desperate rush to boost subscriber numbers, companies often toss list-growth best practices out the window. By keeping an eye out for these common pitfalls, you can achieve the best of both worlds.]]></description>
    <author><![CDATA[Morgan Stewart]]></author>
    <authorid><![CDATA[10434]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stewart_morgan_70x70.jpg]]></image>
    <date><![CDATA[July 20, 2009]]></date>
</item><item>
    <title><![CDATA[4 critical steps for reliable email testing]]></title>
    <link>http://www.imediaconnection.com/content/23675.asp</link>
    <description><![CDATA[Before launching an email campaign, you need to know what's effective and be able to prove it. Every good testing strategy should have these key elements.]]></description>
    <author><![CDATA[Tim Underwood]]></author>
    <authorid><![CDATA[21816]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_underwood_tim_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2009]]></date>
</item><item>
    <title><![CDATA[How to turn your email program into a dialogue]]></title>
    <link>http://www.imediaconnection.com/content/23711.asp</link>
    <description><![CDATA[Building greater customer dialogue into emails has a number of tangible benefits. Check out these ways to liven up messages and add the element of conversation. ]]></description>
    <author><![CDATA[Wendy S. Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2009]]></date>
</item><item>
    <title><![CDATA[Email campaigns that failed ]]></title>
    <link>http://www.imediaconnection.com/content/23695.asp</link>
    <description><![CDATA[Every email marketer fails at some point. The key is to learn from mistakes. Check out these campaigns that blatantly ignored best practices.]]></description>
    <author><![CDATA[Dylan Boyd]]></author>
    <authorid><![CDATA[6485]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_boyd_dylan_70x70.jpg]]></image>
    <date><![CDATA[July 06, 2009]]></date>
</item><item>
    <title><![CDATA[7 steps for launching your email program]]></title>
    <link>http://www.imediaconnection.com/content/23655.asp</link>
    <description><![CDATA[Email campaigns aren't as simple as slapping together a message and sending it. Find out what you need to do before you hit the send button.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2009]]></date>
</item><item>
    <title><![CDATA[How email will stay in the marketing game]]></title>
    <link>http://www.imediaconnection.com/content/23490.asp</link>
    <description><![CDATA[Email has long been treated like the red-headed stepchild of digital marketing. Here's why you need to stop stifling its potential.]]></description>
    <author><![CDATA[Steven Roe]]></author>
    <authorid><![CDATA[22061]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roe_steven_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2009]]></date>
</item><item>
    <title><![CDATA[Get the most out of your welcome email]]></title>
    <link>http://www.imediaconnection.com/content/23481.asp</link>
    <description><![CDATA[Your initial message to a new subscriber is a lot like a first date. Follow these tips to ensure it's the start of a long-term relationship.]]></description>
    <author><![CDATA[Mary Kathleen Sullivan]]></author>
    <authorid><![CDATA[22017]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sullivan_mary_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2009]]></date>
</item><item>
    <title><![CDATA[The symbiotic relationship between email and search]]></title>
    <link>http://www.imediaconnection.com/content/23476.asp</link>
    <description><![CDATA[Search and email are not mutually exclusive. As online consumption habits have shifted in dramatic fashion, so too should your email and search strategy.]]></description>
    <author><![CDATA[Blaine Mathieu]]></author>
    <authorid><![CDATA[14317]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mathieu_blaine_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2009]]></date>
</item><item>
    <title><![CDATA[Email's new best practices]]></title>
    <link>http://www.imediaconnection.com/content/23364.asp</link>
    <description><![CDATA[The conventional wisdom surrounding email marketing continues to evolve. Have your practices kept pace accordingly?]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[June 08, 2009]]></date>
</item><item>
    <title><![CDATA[5 ways to improve your unsubscribe process]]></title>
    <link>http://www.imediaconnection.com/content/23320.asp</link>
    <description><![CDATA[An unsubscribe request isn't always a break-up. Sometimes it's an opportunity to improve an existing relationship. Follow these steps to make the most of it.]]></description>
    <author><![CDATA[Wendy S. Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2009]]></date>
</item><item>
    <title><![CDATA[5 major hurdles for email marketing ]]></title>
    <link>http://www.imediaconnection.com/content/23329.asp</link>
    <description><![CDATA[In this world of bustling social media, has the inbox become a dust collector? Check out this list of challenges facing today's email marketers.]]></description>
    <author><![CDATA[Susan Kuchinskas]]></author>
    <authorid><![CDATA[14057]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kuchinskas_susan_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2009]]></date>
</item><item>
    <title><![CDATA[How "the cloud" can boost your email strategy ]]></title>
    <link>http://www.imediaconnection.com/content/23246.asp</link>
    <description><![CDATA[For those looking to increase email marketing ROI, here's why the cloud provides some valuable alternative options.]]></description>
    <author><![CDATA[Matt Kapko]]></author>
    <authorid><![CDATA[17638]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kapko_matt_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2009]]></date>
</item><item>
    <title><![CDATA[How to build an email list from scratch]]></title>
    <link>http://www.imediaconnection.com/content/23185.asp</link>
    <description><![CDATA[If you don't have a big email marketing budget, you can still grow a group of subscribers with ease and success. Find out how.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[May 26, 2009]]></date>
</item><item>
    <title><![CDATA[How Twitter and email can benefit targeted marketing]]></title>
    <link>http://www.imediaconnection.com/content/23121.asp</link>
    <description><![CDATA[Here's a look at why Twitter and email should be considered an essential part of any budget-conscious messaging strategy.]]></description>
    <author><![CDATA[Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[May 19, 2009]]></date>
</item><item>
    <title><![CDATA[Get a grip on your email analytics]]></title>
    <link>http://www.imediaconnection.com/content/23081.asp</link>
    <description><![CDATA[If you're not capturing and leveraging the right analytics, you're missing out on critical insight and opportunities to hone your email marketing program. ]]></description>
    <author><![CDATA[Jeff Mills]]></author>
    <authorid><![CDATA[5644]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mills_jeff_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2009]]></date>
</item><item>
    <title><![CDATA[Top 10 ways to fine-tune your email campaign]]></title>
    <link>http://www.imediaconnection.com/content/23029.asp</link>
    <description><![CDATA[If&nbsp;you've already mastered the basics of a quality email campaign, find out how you can further boost performance and help quantify the value of your program.]]></description>
    <author><![CDATA[Scott Sutton]]></author>
    <authorid><![CDATA[17437]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sutton_scott_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2009]]></date>
</item><item>
    <title><![CDATA[3 excuses (and rebuttals) for stagnant email programs]]></title>
    <link>http://www.imediaconnection.com/content/22986.asp</link>
    <description><![CDATA[It's easy for marketers to accept the status quo when it comes to their email efforts. Here's why you should demand more from your campaigns -- and how to get started.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[May 11, 2009]]></date>
</item><item>
    <title><![CDATA[7 deadly sins of email marketing ]]></title>
    <link>http://www.imediaconnection.com/content/22919.asp</link>
    <description><![CDATA[Is your email program in need of redemption? Here are common transgressions you might not even know you are committing.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2009]]></date>
</item><item>
    <title><![CDATA[How fewer subscribers can boost your email business]]></title>
    <link>http://www.imediaconnection.com/content/22809.asp</link>
    <description><![CDATA[A few complaints from email recipients can land your&nbsp;messages in the junk folder. Follow these tips to pare down your list and avoid the dreaded spam label.]]></description>
    <author><![CDATA[Chip House]]></author>
    <authorid><![CDATA[20021]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_house_chip_70x70.jpg]]></image>
    <date><![CDATA[April 28, 2009]]></date>
</item><item>
    <title><![CDATA[Email deliverability: The real way to measure it]]></title>
    <link>http://www.imediaconnection.com/content/22825.asp</link>
    <description><![CDATA[Many marketers don't fully understand how to track email delivery rates. Here's the approach you need to take when it comes to this crucial metric. ]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[April 27, 2009]]></date>
</item><item>
    <title><![CDATA[How to avoid email fatigue]]></title>
    <link>http://www.imediaconnection.com/content/22719.asp</link>
    <description><![CDATA[Email is a cheap and easy way to communicate with loyal, engaged brand supporters. But these common mistakes can cost you big and wear out your welcome, permanently.]]></description>
    <author><![CDATA[Dave Lewis]]></author>
    <authorid><![CDATA[5220]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_dave_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2009]]></date>
</item><item>
    <title><![CDATA[3 steps to reinvigorating tired email messages]]></title>
    <link>http://www.imediaconnection.com/content/22556.asp</link>
    <description><![CDATA[Have your subscribers become too accustomed to your emails? Check out this approach to evaluating and refreshing the contents of your messages.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[April 13, 2009]]></date>
</item><item>
    <title><![CDATA[4 tips for adjusting email to economic change]]></title>
    <link>http://www.imediaconnection.com/content/22558.asp</link>
    <description><![CDATA[There are affordable and easy ways to bring innovation into your tried and true email strategies. Take a look at how to make this medium work harder for you now, and when the new economy takes shape.]]></description>
    <author><![CDATA[Erick Mott]]></author>
    <authorid><![CDATA[19376]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mott_eric_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2009]]></date>
</item><item>
    <title><![CDATA[4 lessons from a small-scale email campaign]]></title>
    <link>http://www.imediaconnection.com/content/22454.asp</link>
    <description><![CDATA[A cookie-cutter approach to clients' email campaigns will fail to achieve their unique objectives. Here's how to tailor programs to their individual needs.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2009]]></date>
</item><item>
    <title><![CDATA[11 email design best practices ]]></title>
    <link>http://www.imediaconnection.com/content/22383.asp</link>
    <description><![CDATA[Whether you're launching your first or 50th email campaign, check out these important steps to make sure you get the most from your message.]]></description>
    <author><![CDATA[Ryan Buchanan]]></author>
    <authorid><![CDATA[3726]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_buchanan_ryan_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2009]]></date>
</item><item>
    <title><![CDATA[10 ways to prepare for the coming email boom]]></title>
    <link>http://www.imediaconnection.com/content/22350.asp</link>
    <description><![CDATA[The current economic crisis presents an unprecedented opportunity for email marketers to grow their programs. Here's how to make sure this chance doesn't pass you by.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2009]]></date>
</item><item>
    <title><![CDATA[The new way to spread your email messages]]></title>
    <link>http://www.imediaconnection.com/content/22202.asp</link>
    <description><![CDATA[Friends-and-family email campaigns are an excellent way of disseminating an offer. However, social networks are changing the game. Here's how you need to adapt.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2009]]></date>
</item><item>
    <title><![CDATA[A hands-on approach to ESP selection]]></title>
    <link>http://www.imediaconnection.com/content/22190.asp</link>
    <description><![CDATA[Use what-if scenarios, test cases, and some of these creative methods to ensure that the email partner you choose can help you meet your true marketing objectives.]]></description>
    <author><![CDATA[Scott Sutton]]></author>
    <authorid><![CDATA[17437]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sutton_scott_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2009]]></date>
</item><item>
    <title><![CDATA[Special protocols for new email subscribers]]></title>
    <link>http://www.imediaconnection.com/content/22163.asp</link>
    <description><![CDATA[To prevent email addresses from going inactive, you need to treat your newest subscribers with great care. Here are the steps you should be taking.]]></description>
    <author><![CDATA[Wendy S. Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2009]]></date>
</item><item>
    <title><![CDATA[Best practices for recruiting email subscribers]]></title>
    <link>http://www.imediaconnection.com/content/22120.asp</link>
    <description><![CDATA[Your opt-in process is vital to the success of your email program. Check out this example of a company that's doing it right.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2009]]></date>
</item><item>
    <title><![CDATA[11 insights from a single email click]]></title>
    <link>http://www.imediaconnection.com/content/22040.asp</link>
    <description><![CDATA[Despite the down economy, marketers shouldn't lose sight of email's less obvious virtues. Here's why it's OK if your messages don't always lead to sales. ]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2009]]></date>
</item><item>
    <title><![CDATA[3 steps to stellar welcome emails]]></title>
    <link>http://www.imediaconnection.com/content/21903.asp</link>
    <description><![CDATA[Welcome messages enjoy the highest open rates of any email campaign type. Yet most marketers wait until it's too late. Here's how to ensure you make the most of this golden opportunity. ]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2009]]></date>
</item><item>
    <title><![CDATA[Simple steps to more-customized emails ]]></title>
    <link>http://www.imediaconnection.com/content/21847.asp</link>
    <description><![CDATA[Messages that are relevant to consumers' interests are the ones that get read, and chances are you already have the necessary data to start crafting these emails. Here's how to get started. ]]></description>
    <author><![CDATA[Chris Lovejoy]]></author>
    <authorid><![CDATA[7736]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lovejoy_chris_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2009]]></date>
</item><item>
    <title><![CDATA[Email's new role in digital marketing ]]></title>
    <link>http://www.imediaconnection.com/content/21914.asp</link>
    <description><![CDATA[In this tough economy, digital marketers are looking to their email communications with renewed hope. Here's what you need to know about the latest shifts in the fundamentals of email marketing.]]></description>
    <author><![CDATA[Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[February 04, 2009]]></date>
</item><item>
    <title><![CDATA[Diseased email addresses and how to prune them]]></title>
    <link>http://www.imediaconnection.com/content/21846.asp</link>
    <description><![CDATA[Abandoned or inactive addresses can waste your money and harm your sender reputation. Take these three steps to trim the problem areas while leaving healthy segments intact.]]></description>
    <author><![CDATA[Wendy S. Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2009]]></date>
</item><item>
    <title><![CDATA[A strategy for staying sticky with students]]></title>
    <link>http://www.imediaconnection.com/content/21831.asp</link>
    <description><![CDATA[Students are just as diverse as any other consumer segment, but there are some key target points that will capture the attention of many. Follow these three steps to bring your best marketing chops to the table. ]]></description>
    <author><![CDATA[Jeff Mills]]></author>
    <authorid><![CDATA[5644]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mills_jeff_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2009]]></date>
</item><item>
    <title><![CDATA[How to get your email partners on the same page]]></title>
    <link>http://www.imediaconnection.com/content/21801.asp</link>
    <description><![CDATA[If you have multiple email service providers, your campaign and deliverability strategies may be working against each other. Here's how to get back in alignment.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2009]]></date>
</item><item>
    <title><![CDATA[One-to-one marketing: Dream or wasted effort?]]></title>
    <link>http://www.imediaconnection.com/content/21766.asp</link>
    <description><![CDATA[Better informed marketing campaigns can be watershed events for many businesses, but keep it simple and stick to modest goals if you want to see&nbsp;them through.]]></description>
    <author><![CDATA[Craig Kerr]]></author>
    <authorid><![CDATA[18182]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kerr_graig_70x70.jpg]]></image>
    <date><![CDATA[January 21, 2009]]></date>
</item><item>
    <title><![CDATA[Move your message from inbox to in-mind]]></title>
    <link>http://www.imediaconnection.com/content/21692.asp</link>
    <description><![CDATA[When it comes to branded communications, consumers hold all the power. Here's how to email some of the most-targeted marketing demographics, based on their preferences.]]></description>
    <author><![CDATA[Morgan Stewart]]></author>
    <authorid><![CDATA[10434]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stewart_morgan_70x70.jpg]]></image>
    <date><![CDATA[January 19, 2009]]></date>
</item><item>
    <title><![CDATA[When budgets get cut, email is there]]></title>
    <link>http://www.imediaconnection.com/content/21662.asp</link>
    <description><![CDATA[Although marketing&nbsp;budgets are likely to decline this year, email continues to be a viable option, regardless of what happens on Wall Street or Main Street.]]></description>
    <author><![CDATA[Eric Groves]]></author>
    <authorid><![CDATA[16903]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_groves_eric_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2009]]></date>
</item><item>
    <title><![CDATA[Quick steps to cleaner, leaner email]]></title>
    <link>http://www.imediaconnection.com/content/21570.asp</link>
    <description><![CDATA[If your email campaign performance is starting to sag in all the wrong places, here's how you can give it a quick shot of virtual Botox. ]]></description>
    <author><![CDATA[Wendy S. Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2009]]></date>
</item><item>
    <title><![CDATA[The most dangerous holiday email tactic]]></title>
    <link>http://www.imediaconnection.com/content/21454.asp</link>
    <description><![CDATA[Everyone is trying to boost sales, but that's no excuse for resorting to reckless strategies. Here's how holiday email bombardment could cost you in the long run.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[December 22, 2008]]></date>
</item><item>
    <title><![CDATA[How to sync your emails with customers' lifecycles]]></title>
    <link>http://www.imediaconnection.com/content/21447.asp</link>
    <description><![CDATA[One-size-fits-all email marketing misses key opportunities to convert, grow and retain customers. Here's a step-by-step process for aligning your communications with consumer needs. ]]></description>
    <author><![CDATA[Chris Lovejoy]]></author>
    <authorid><![CDATA[7736]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lovejoy_chris_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2008]]></date>
</item><item>
    <title><![CDATA[Top 10 things your email vendor won't tell you]]></title>
    <link>http://www.imediaconnection.com/content/21428.asp</link>
    <description><![CDATA[When selecting an ESP, many marketers aren't aware of the small details that may prevent them from optimizing returns. Take a look at the issues that can pop up when executing a non-standard campaign.]]></description>
    <author><![CDATA[Bo Chipman and Scott Sutton]]></author>
    <authorid><![CDATA[17436]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chipman_bo_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2008]]></date>
</item><item>
    <title><![CDATA[The truth (and lies) about email marketing]]></title>
    <link>http://www.imediaconnection.com/content/21413.asp</link>
    <description><![CDATA[It's important to separate fact from fiction when it comes to developing your email campaigns. This is what you need to know about this powerful and often controversial communication tool.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2008]]></date>
</item><item>
    <title><![CDATA[4 keys for more efficient email]]></title>
    <link>http://www.imediaconnection.com/content/21417.asp</link>
    <description><![CDATA[It's accountable and flexible, but even email is not immune to the budget crunch. See what you can do to&nbsp;maximize its impact without breaking the bank.&nbsp; <BR>]]></description>
    <author><![CDATA[Brian Deagan]]></author>
    <authorid><![CDATA[17253]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_deagan_brian_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2008]]></date>
</item><item>
    <title><![CDATA[How to craft irresistible subject lines ]]></title>
    <link>http://www.imediaconnection.com/content/21274.asp</link>
    <description><![CDATA[Check out these strategies for success, along with real-life examples of subject lines that spurred email audiences to action.]]></description>
    <author><![CDATA[Leah Messinger]]></author>
    <authorid><![CDATA[8130]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_messinger_leah_70x70.jpg]]></image>
    <date><![CDATA[December 03, 2008]]></date>
</item><item>
    <title><![CDATA[Tips for making the best impression with your emails]]></title>
    <link>http://www.imediaconnection.com/content/21261.asp</link>
    <description><![CDATA[Interactivity is a huge factor in the travel industry, but some airlines are failing at simple best practices. Here's what you can learn from them to improve your marketing strategy.]]></description>
    <author><![CDATA[David Wertheimer]]></author>
    <authorid><![CDATA[13593]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wertheimer_david_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2008]]></date>
</item><item>
    <title><![CDATA[Telltale signs that it's time to redesign your email ]]></title>
    <link>http://www.imediaconnection.com/content/21235.asp</link>
    <description><![CDATA[If you haven't&nbsp;spruced up&nbsp;your email in the past couple of years, you're way overdue for a check-up. Here's why your design needs to be retooled.]]></description>
    <author><![CDATA[Wendy S. Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2008]]></date>
</item><item>
    <title><![CDATA[Email marketing's 8 deadly don'ts ]]></title>
    <link>http://www.imediaconnection.com/content/21218.asp</link>
    <description><![CDATA[Test your email tactics -- not your audience's patience. Here's how to avoid running afoul of some common campaign blunders.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[November 26, 2008]]></date>
</item><item>
    <title><![CDATA[Tips for protecting your email marketing budget]]></title>
    <link>http://www.imediaconnection.com/content/21202.asp</link>
    <description><![CDATA[In today's economy, many companies are slashing budgets with machetes, not scalpels. Here's how to convince the higher-ups that your email dollars should be spared. ]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[November 24, 2008]]></date>
</item><item>
    <title><![CDATA[How to harness email's rise to power]]></title>
    <link>http://www.imediaconnection.com/content/21133.asp</link>
    <description><![CDATA[During this period of national transition, you can capitalize on email's increasing prominence and better position your campaigns for long-term success. ]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2008]]></date>
</item><item>
    <title><![CDATA[How primitive email campaigns are holding you back]]></title>
    <link>http://www.imediaconnection.com/content/21131.asp</link>
    <description><![CDATA[Available email marketing techniques have matured from simple to multivariable. Here's what you stand to lose if you're not keeping up with the times.]]></description>
    <author><![CDATA[Stephan Dietrich]]></author>
    <authorid><![CDATA[15759]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dietrich_stephane_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2008]]></date>
</item><item>
    <title><![CDATA[Recession-proof email tactics]]></title>
    <link>http://www.imediaconnection.com/content/20978.asp</link>
    <description><![CDATA[You can't let desperation poison your email efforts. Here are three ways to smarten up your campaigns during a downturn. ]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2008]]></date>
</item><item>
    <title><![CDATA[3 steps to superior email snippets]]></title>
    <link>http://www.imediaconnection.com/content/20918.asp</link>
    <description><![CDATA[A good subject line may catch a reader's eye, but the text that follows can determine whether your email is opened or deleted.]]></description>
    <author><![CDATA[Blaine Mathieu]]></author>
    <authorid><![CDATA[14317]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mathieu_blaine_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2008]]></date>
</item><item>
    <title><![CDATA[The power struggle over transactional emails]]></title>
    <link>http://www.imediaconnection.com/content/20932.asp</link>
    <description><![CDATA[If your IT department is in charge of your company's transactional emails, you could be leaving millions of dollars on the table. Here's how -- and why -- to take control. ]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2008]]></date>
</item><item>
    <title><![CDATA[How to capitalize on email's most valuable real estate]]></title>
    <link>http://www.imediaconnection.com/content/20848.asp</link>
    <description><![CDATA[Maximize your clicks and conversions by following these guidelines for smarter use of your email's pre-header and snippet text.]]></description>
    <author><![CDATA[Jeff Mills]]></author>
    <authorid><![CDATA[5644]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mills_jeff_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2008]]></date>
</item><item>
    <title><![CDATA[Email: Get back to basics ]]></title>
    <link>http://www.imediaconnection.com/content/20774.asp</link>
    <description><![CDATA[Whether you're an industry veteran or a newcomer, your email campaign will benefit from revisiting these fundamentals.]]></description>
    <author><![CDATA[Chris Lovejoy]]></author>
    <authorid><![CDATA[7736]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lovejoy_chris_70x70.jpg]]></image>
    <date><![CDATA[October 15, 2008]]></date>
</item><item>
    <title><![CDATA[Send smarter email, not more email]]></title>
    <link>http://www.imediaconnection.com/content/20803.asp</link>
    <description><![CDATA[In tough economic times, don't inundate subscribers with email just because it's inexpensive to do so. Follow these six tips for effective strategic campaigns.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2008]]></date>
</item><item>
    <title><![CDATA[How to socialize your email campaign]]></title>
    <link>http://www.imediaconnection.com/content/20732.asp</link>
    <description><![CDATA[Email and social networks are complementary channels, and marketers who manage them in an integrated fashion will experience the best returns on their investments.<BR>]]></description>
    <author><![CDATA[Renen Watermeyer]]></author>
    <authorid><![CDATA[14251]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_watermeyer_renen_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2008]]></date>
</item><item>
    <title><![CDATA[5 ways to make your emails spoof proof ]]></title>
    <link>http://www.imediaconnection.com/content/20760.asp</link>
    <description><![CDATA[Spammers and hackers keep getting more creative when it comes to infiltrating inboxes and infuriating consumers.&nbsp;Learn to protect your subscribers and your image.]]></description>
    <author><![CDATA[Jordan Cohen ]]></author>
    <authorid><![CDATA[14823]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cohen_jordan_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2008]]></date>
</item><item>
    <title><![CDATA[The shelf life on email permission ]]></title>
    <link>http://www.imediaconnection.com/content/20697.asp</link>
    <description><![CDATA[Even though they opted in, subscribers are still marking your messages as spam -- and ISPs are noticing. Here are some fresh ideas to keep your email list from stagnating.]]></description>
    <author><![CDATA[DJ Waldow]]></author>
    <authorid><![CDATA[14821]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_waldow_DJ_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2008]]></date>
</item><item>
    <title><![CDATA[10 crucial elements for great transactional emails]]></title>
    <link>http://www.imediaconnection.com/content/20691.asp</link>
    <description><![CDATA[Don't miss out on opportunities to connect with your customers. Here are simple steps you can take to boost the value of each and every email. ]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2008]]></date>
</item><item>
    <title><![CDATA[Your essential email campaign checklist]]></title>
    <link>http://www.imediaconnection.com/content/20670.asp</link>
    <description><![CDATA[The standards of how you put value on your email database, how you protect it, and how you build loyalty through relevant communications have evolved. Find out what your campaign is missing.]]></description>
    <author><![CDATA[David Baker]]></author>
    <authorid><![CDATA[12560]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baker_david_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2008]]></date>
</item><item>
    <title><![CDATA[Why your emails are getting blocked ]]></title>
    <link>http://www.imediaconnection.com/content/20596.asp</link>
    <description><![CDATA[Are you neglecting your email list hygiene, feedback loops or deliverability tools? A new study reiterates the best practices you should already be using.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2008]]></date>
</item><item>
    <title><![CDATA[Opportunities your email campaign is missing]]></title>
    <link>http://www.imediaconnection.com/content/20505.asp</link>
    <description><![CDATA[It's not enough to simply slap&nbsp;a&nbsp;name on an email and call it personalized. Here's what you need to do to truly connect with and understand your customers. ]]></description>
    <author><![CDATA[Luc Vezina]]></author>
    <authorid><![CDATA[12539]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vezina_luc_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2008]]></date>
</item><item>
    <title><![CDATA[Understand the power of email numbers]]></title>
    <link>http://www.imediaconnection.com/content/20419.asp</link>
    <description><![CDATA[If you're measuring email effectiveness based on online sales, you're only getting part of the picture. To understand the campaign impact, here are the metrics to consider.]]></description>
    <author><![CDATA[Arthur Middleton Hughes]]></author>
    <authorid><![CDATA[14283]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hughes_arthur_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2008]]></date>
</item><item>
    <title><![CDATA[5 ways to shake the dust from your email program]]></title>
    <link>http://www.imediaconnection.com/content/20361.asp</link>
    <description><![CDATA[As a marketing channel, email isn't going away. But your readers might if you don't constantly look for new ways to engage them. ]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[September 02, 2008]]></date>
</item><item>
    <title><![CDATA[Obama's digital gamble delivers buzz, not promises ]]></title>
    <link>http://www.imediaconnection.com/content/20360.asp</link>
    <description><![CDATA[It may have been the most highly anticipated email/text in the history of digital marketing, but did Obama's decision to ditch television deliver the goods?]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2008]]></date>
</item><item>
    <title><![CDATA[Email's hidden superpower]]></title>
    <link>http://www.imediaconnection.com/content/20275.asp</link>
    <description><![CDATA[New research findings indicate inbox advertising provides benefits beyond acquisitions alone.]]></description>
    <author><![CDATA[Jason Oates]]></author>
    <authorid><![CDATA[4594]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_oates_jason_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2008]]></date>
</item><item>
    <title><![CDATA[Stupid email practices and the marketers behind them]]></title>
    <link>http://www.imediaconnection.com/content/20245.asp</link>
    <description><![CDATA[Ignorant&nbsp;and offensive tactics continue to persist in the email marketing space. Learn what they are and why you should avoid them.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2008]]></date>
</item><item>
    <title><![CDATA[Peter Horan on email's role in the future of advertising]]></title>
    <link>http://www.imediaconnection.com/content/20178.asp</link>
    <description><![CDATA[Following his recent career move, Goodmail's new CEO chats with iMedia about why he left IAC, the opportunities he sees at his new company and the vital importance of restoring trust in email marketing.]]></description>
    <author><![CDATA[Joe Kutchera]]></author>
    <authorid><![CDATA[5853]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kutchera_joe_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2008]]></date>
</item><item>
    <title><![CDATA[How to build an ESP partnership that works ]]></title>
    <link>http://www.imediaconnection.com/content/20103.asp</link>
    <description><![CDATA[When shopping for an email service provider, you need to be prepared to answer questions too. By providing the right information up front, you can lay the groundwork for successful campaigns in the future. ]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2008]]></date>
</item><item>
    <title><![CDATA[6 email marketing myths debunked]]></title>
    <link>http://www.imediaconnection.com/content/20074.asp</link>
    <description><![CDATA[Still laboring under the misconception that email is just digital direct mail? Check out these common email myths that may be holding your campaign back.]]></description>
    <author><![CDATA[Loren McDonald]]></author>
    <authorid><![CDATA[2709]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcdonald_loren_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2008]]></date>
</item><item>
    <title><![CDATA[5 ways to avoid common email blunders]]></title>
    <link>http://www.imediaconnection.com/content/19974.asp</link>
    <description><![CDATA[Don't be tempted by gimmicks for boosting email deliveries. Here's what to do -- and what to avoid -- when reaching out to your customers.]]></description>
    <author><![CDATA[David Wertheimer]]></author>
    <authorid><![CDATA[13593]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wertheimer_david_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2008]]></date>
</item><item>
    <title><![CDATA[Put a stop to email inefficiencies]]></title>
    <link>http://www.imediaconnection.com/content/19912.asp</link>
    <description><![CDATA[Many companies risk losing subscribers because they fail to consolidate internal email operations. Here's how and why to make that change.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2008]]></date>
</item><item>
    <title><![CDATA[5 email subscription boosters you missed]]></title>
    <link>http://www.imediaconnection.com/content/19827.asp</link>
    <description><![CDATA[Looking to&nbsp;grow your email list?&nbsp;Here are easy ways to&nbsp;increase subscriptions by making simple copy tweaks.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2008]]></date>
</item><item>
    <title><![CDATA[How to "woo" email subscribers]]></title>
    <link>http://www.imediaconnection.com/content/19784.asp</link>
    <description><![CDATA[The real trick to a successful email campaign is treating your subscribers like you're dating and, ultimately, marrying them. Here's what it takes to seal the email deal.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2008]]></date>
</item><item>
    <title><![CDATA[5 tips for successful action-prompted emails]]></title>
    <link>http://www.imediaconnection.com/content/19653.asp</link>
    <description><![CDATA[From birthday discounts to reservation confirmations, triggered emails are the ultimate in one-to-one communications, with benefits to the bottom line.]]></description>
    <author><![CDATA[Scott Roth and Katrina Willis]]></author>
    <authorid><![CDATA[13051]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_scott_roth_70x70.JPG]]></image>
    <date><![CDATA[June 30, 2008]]></date>
</item><item>
    <title><![CDATA[Take a closer look at your email metrics]]></title>
    <link>http://www.imediaconnection.com/content/19716.asp</link>
    <description><![CDATA[Get a better understanding of what certain email metrics mean with this four-point guide.]]></description>
    <author><![CDATA[Joe Morgan]]></author>
    <authorid><![CDATA[13185]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_morgan_joe_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2008]]></date>
</item><item>
    <title><![CDATA[How to make sure your email is legal]]></title>
    <link>http://www.imediaconnection.com/content/19684.asp</link>
    <description><![CDATA[There are new regulations, but do you know how to ensure you're following them? Here's a guide. ]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[June 17, 2008]]></date>
</item><item>
    <title><![CDATA[The good news for email marketers]]></title>
    <link>http://www.imediaconnection.com/content/19637.asp</link>
    <description><![CDATA[The FTC's CAN-SPAM policy will change&nbsp;on July 7, 2008. Here are specifics on how those changes might&nbsp;affect you.&nbsp;]]></description>
    <author><![CDATA[Terri Seligman]]></author>
    <authorid><![CDATA[4921]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_seligman_terri_70x70(1).jpg]]></image>
    <date><![CDATA[June 11, 2008]]></date>
</item><item>
    <title><![CDATA[Say goodbye to mass emailing]]></title>
    <link>http://www.imediaconnection.com/content/19491.asp</link>
    <description><![CDATA[Find out what's making it possible for email marketing to finally deliver on its promise of relevant, one-to-one communications.]]></description>
    <author><![CDATA[Luc Vezina]]></author>
    <authorid><![CDATA[12539]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vezina_luc_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2008]]></date>
</item><item>
    <title><![CDATA[Stop emailing like it's 1999]]></title>
    <link>http://www.imediaconnection.com/content/19494.asp</link>
    <description><![CDATA[If you're still using a desktop client to send email marketing, it's time to drop the excuses and start being efficient.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[June 02, 2008]]></date>
</item><item>
    <title><![CDATA[Email churn shouldn't cost you]]></title>
    <link>http://www.imediaconnection.com/content/19382.asp</link>
    <description><![CDATA[Follow these strategies for controlling unsubscribes and bouncebacks, and you'll see a difference in your bottom line.]]></description>
    <author><![CDATA[Chris Lovejoy]]></author>
    <authorid><![CDATA[7736]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lovejoy_chris_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2008]]></date>
</item><item>
    <title><![CDATA[Email is not digital direct mail]]></title>
    <link>http://www.imediaconnection.com/content/19219.asp</link>
    <description><![CDATA[Email&nbsp;is not a viable acquisition tool in the way direct mail is. Find out why, and what direct mail's digital equivalent is.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2008]]></date>
</item><item>
    <title><![CDATA[Dear Dawn: Help us boost email deliveries]]></title>
    <link>http://www.imediaconnection.com/content/19284.asp</link>
    <description><![CDATA[Our expert, Spencer Kollas, outlines a strategy for maximizing email deliverability rates.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[May 09, 2008]]></date>
</item><item>
    <title><![CDATA[Don't turn off subscribers with techno-talk]]></title>
    <link>http://www.imediaconnection.com/content/19204.asp</link>
    <description><![CDATA[Your email recipients who request service want solutions to their problems, not auto-generated messages written by the tech team. Learn how to do a techno-speak makeover.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2008]]></date>
</item><item>
    <title><![CDATA[Increase revenue with inbox branding]]></title>
    <link>http://www.imediaconnection.com/content/19148.asp</link>
    <description><![CDATA[An increasing number of marketers are running strategic, relevantly targeted campaigns within e-newsletters -- with incredible results. Learn more about this tactic.]]></description>
    <author><![CDATA[Sean O'Neal]]></author>
    <authorid><![CDATA[11319]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_oneal_sean_70.jpg]]></image>
    <date><![CDATA[April 28, 2008]]></date>
</item><item>
    <title><![CDATA[Drive additional web traffic with email]]></title>
    <link>http://www.imediaconnection.com/content/19104.asp</link>
    <description><![CDATA[Recipients want your emails, but the content may not always be specific to their needs. Learn how to use direct navigational links to bring customers to your website.]]></description>
    <author><![CDATA[Chris Lovejoy]]></author>
    <authorid><![CDATA[7736]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lovejoy_chris_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2008]]></date>
</item><item>
    <title><![CDATA[Email best practices: from 2005 to today]]></title>
    <link>http://www.imediaconnection.com/content/19074.asp</link>
    <description><![CDATA[Our resident email guru looks back at email best practices from 2005 and finds that many still hold -- with some tweaks.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2008]]></date>
</item><item>
    <title><![CDATA[Can email survive social media's rise?]]></title>
    <link>http://www.imediaconnection.com/content/19019.asp</link>
    <description><![CDATA[The popularity of social networks shouldn't spell the end for email marketing but rather the beginning of a harmonious relationship.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[April 14, 2008]]></date>
</item><item>
    <title><![CDATA[3 strategies for greener email]]></title>
    <link>http://www.imediaconnection.com/content/18821.asp</link>
    <description><![CDATA[Applying the three "Rs" of environmentally friendly living to your email strategy can help you add green to the bottom line.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2008]]></date>
</item><item>
    <title><![CDATA[Email metrics: don't keep up with the Joneses]]></title>
    <link>http://www.imediaconnection.com/content/18757.asp</link>
    <description><![CDATA[Industry averages of open or click rates are useful but shouldn't be your guide. Focus on improving your metrics -- no matter how they compare to studies or your competitors' numbers.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2008]]></date>
</item><item>
    <title><![CDATA[How to deliver on B2B email campaigns]]></title>
    <link>http://www.imediaconnection.com/content/18681.asp</link>
    <description><![CDATA[The goal of most business-to-business emails is to acquire leads, but most miss the mark and do more damage than good. Follow these best practices for better results.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2008]]></date>
</item><item>
    <title><![CDATA[Use the recession to your advantage]]></title>
    <link>http://www.imediaconnection.com/content/18522.asp</link>
    <description><![CDATA[Learn from Goodyear Tire how to stay ahead of the curve by marketing during a recession, and keep these three pointers in mind as you launch marketing campaigns&nbsp;over the months ahead.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[March 10, 2008]]></date>
</item><item>
    <title><![CDATA[5 telltale signs of list abuse]]></title>
    <link>http://www.imediaconnection.com/content/18539.asp</link>
    <description><![CDATA[Email marketers' most valued asset is the mailing list, but few take the necessary steps to protect it. Here are common vulnerabilities to avoid.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[March 07, 2008]]></date>
</item><item>
    <title><![CDATA[Get higher open rates with the right welcome]]></title>
    <link>http://www.imediaconnection.com/content/18542.asp</link>
    <description><![CDATA[Start the relationship with your consumer off on the right foot with these tips for the perfect welcome email.]]></description>
    <author><![CDATA[Lindsey Secord]]></author>
    <authorid><![CDATA[10576]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080305_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2008]]></date>
</item><item>
    <title><![CDATA[Make sure your email newsletter is working]]></title>
    <link>http://www.imediaconnection.com/content/18511.asp</link>
    <description><![CDATA[Who are you really creating your email newsletter for, and is it doing everything it should be doing? The NextStage CRO helps you ask the right questions.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[February 29, 2008]]></date>
</item><item>
    <title><![CDATA[Why the presidential candidates flunked the email test]]></title>
    <link>http://www.imediaconnection.com/content/18457.asp</link>
    <description><![CDATA[As the election steamrolls ahead, the remaining candidates need to make sure their email campaigns are maximized to the full potential.&nbsp;Learn from their mistakes.]]></description>
    <author><![CDATA[Brent Rosengren]]></author>
    <authorid><![CDATA[8568]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosengren_brent_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2008]]></date>
</item><item>
    <title><![CDATA[2 email strategies most marketers forget]]></title>
    <link>http://www.imediaconnection.com/content/18346.asp</link>
    <description><![CDATA[Welcome and transactional emails both provide great opportunities for engaging with potential customers but are greatly underutilized.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[February 18, 2008]]></date>
</item><item>
    <title><![CDATA[Don't slam the door on parting subscribers]]></title>
    <link>http://www.imediaconnection.com/content/18176.asp</link>
    <description><![CDATA[Yes, you have to honor unsubscribe requests, but you don't have to cut off communication. Here are five ways to salvage a relationship.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2008]]></date>
</item><item>
    <title><![CDATA[More usable email campaigns, by design]]></title>
    <link>http://www.imediaconnection.com/content/18265.asp</link>
    <description><![CDATA[Nearly all direct marketing email campaigns can benefit from bringing in oft-overlooked user experience principles. See how it can be done. ]]></description>
    <author><![CDATA[Gene Liebel]]></author>
    <authorid><![CDATA[9988]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_liebel_gene_70x70.JPG]]></image>
    <date><![CDATA[February 12, 2008]]></date>
</item><item>
    <title><![CDATA[Make your email strategy Facebook-friendly]]></title>
    <link>http://www.imediaconnection.com/content/18215.asp</link>
    <description><![CDATA[With the younger generation using online social networking and texting more than web-based emails for communicating, marketers need to adjust their strategies.]]></description>
    <author><![CDATA[Christopher Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[February 04, 2008]]></date>
</item><item>
    <title><![CDATA[Make your email's first impression count]]></title>
    <link>http://www.imediaconnection.com/content/17976.asp</link>
    <description><![CDATA[Use this 9-step checklist to ensure your email sign-up process not only lures in users, but also keeps them subscribed -- and happy.]]></description>
    <author><![CDATA[Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[January 14, 2008]]></date>
</item><item>
    <title><![CDATA[Post-holiday email tips]]></title>
    <link>http://www.imediaconnection.com/content/17914.asp</link>
    <description><![CDATA[By following these simple guidelines, you can begin putting together an international expansion that you can execute on your own.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[January 10, 2008]]></date>
</item><item>
    <title><![CDATA[6 tips to win back inactive subscribers]]></title>
    <link>http://www.imediaconnection.com/content/17803.asp</link>
    <description><![CDATA[A reactivation campaign can help you revitalize your list. Lyris' strategic account manager explains the steps to take.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[January 02, 2008]]></date>
</item><item>
    <title><![CDATA[The 80/20 rule for transactional emails]]></title>
    <link>http://www.imediaconnection.com/content/17823.asp</link>
    <description><![CDATA[Although transactional emails serve a functional purpose and must include specific, key information, don't miss the opportunity to also use them to brand and cross sell.]]></description>
    <author><![CDATA[Lee-Ann Vermaak]]></author>
    <authorid><![CDATA[4020]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vermaak_lee_ann_70x70.jpg]]></image>
    <date><![CDATA[December 20, 2007]]></date>
</item><item>
    <title><![CDATA[How email marketers misuse metrics]]></title>
    <link>http://www.imediaconnection.com/content/17762.asp</link>
    <description><![CDATA[Marketers, agencies and ESPs reveal in a survey what they do and don't do with email campaign metrics.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[December 17, 2007]]></date>
</item><item>
    <title><![CDATA[Using the ALT tag for better email delivery]]></title>
    <link>http://www.imediaconnection.com/content/17694.asp</link>
    <description><![CDATA[Premiere global services' eMarketing strategist explains how to use the simple and handy ALT tag to ensure your email message will reach the widest possible audience.]]></description>
    <author><![CDATA[Chris Lovejoy]]></author>
    <authorid><![CDATA[7736]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lovejoy_chris_70x70.jpg]]></image>
    <date><![CDATA[December 10, 2007]]></date>
</item><item>
    <title><![CDATA[How to time your emails for best results]]></title>
    <link>http://www.imediaconnection.com/content/17524.asp</link>
    <description><![CDATA[Developing an editorial calendar for your marketing emails can improve their relevancy and reduce inbox overload. Acxiom Digital's director of marketing strategy explains.]]></description>
    <author><![CDATA[Ben Rothfeld]]></author>
    <authorid><![CDATA[7197]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rothfeld_ben_70x70.jpg]]></image>
    <date><![CDATA[December 03, 2007]]></date>
</item><item>
    <title><![CDATA[Don't damage your (email) reputation]]></title>
    <link>http://www.imediaconnection.com/content/17217.asp</link>
    <description><![CDATA[If you don't treat your email list with respect your whole brand image will suffer. Read on for pointers.]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid><![CDATA[5921]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_keller_grant_70x70.jpg]]></image>
    <date><![CDATA[November 28, 2007]]></date>
</item><item>
    <title><![CDATA[The best way to expand your email list]]></title>
    <link>http://www.imediaconnection.com/content/17438.asp</link>
    <description><![CDATA[Forward-to-a-friend features are good for building your email list. Here are pointers for making sure that yours accomplishes all that it should.]]></description>
    <author><![CDATA[Adam Covati]]></author>
    <authorid><![CDATA[8636]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_covati_adam_70x70.jpg]]></image>
    <date><![CDATA[November 26, 2007]]></date>
</item><item>
    <title><![CDATA[Don't rely on ESPs to deliver]]></title>
    <link>http://www.imediaconnection.com/content/17437.asp</link>
    <description><![CDATA[StrongMail's director of delivery services disputes assertions that good delivery rates are nearly impossible to achieve without an ESP, and he explains how to get them yourself.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2007]]></date>
</item><item>
    <title><![CDATA[Better leads in 7 steps]]></title>
    <link>http://www.imediaconnection.com/content/17387.asp</link>
    <description><![CDATA[Learn from BrightWave Marketing how to maximize email's role in your lead-generation program. ]]></description>
    <author><![CDATA[Brent Rosengren]]></author>
    <authorid><![CDATA[8568]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosengren_brent_70x70.jpg]]></image>
    <date><![CDATA[November 19, 2007]]></date>
</item><item>
    <title><![CDATA[Stand out from the email crowd]]></title>
    <link>http://www.imediaconnection.com/content/17302.asp</link>
    <description><![CDATA[If you're planning a holiday campaign, follow these creative best practices from Responsys for maximum impact.]]></description>
    <author><![CDATA[Julian Scott]]></author>
    <authorid><![CDATA[8432]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_scott_julian_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2007]]></date>
</item><item>
    <title><![CDATA[Cheap email tricks]]></title>
    <link>http://www.imediaconnection.com/content/17239.asp</link>
    <description><![CDATA[Want a lesson in email? Just check out the other guys' campaigns. Here's the guide.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2007]]></date>
</item><item>
    <title><![CDATA[Email formats: choose or lose]]></title>
    <link>http://www.imediaconnection.com/content/17162.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Take a look at the three predominant types of email messages along with helpful tips to make sure your message isn't lost in the shuffle. </SPAN>]]></description>
    <author><![CDATA[Sara Johnides]]></author>
    <authorid><![CDATA[8167]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071031_70x70.jpg]]></image>
    <date><![CDATA[October 31, 2007]]></date>
</item><item>
    <title><![CDATA[Mind your email reputation]]></title>
    <link>http://www.imediaconnection.com/content/17149.asp</link>
    <description><![CDATA[What does email reputation really mean and how can it affect your results? StrongMail Systems' director of delivery systems explains. ]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2007]]></date>
</item><item>
    <title><![CDATA[How email drives subscriptions for NASCAR]]></title>
    <link>http://www.imediaconnection.com/content/17060.asp</link>
    <description><![CDATA[NASCAR's TrackPass puts fans in the action, and email leads them there. NASCAR.com's director of advertising and marketing explains.]]></description>
    <author><![CDATA[Norman Miglietta]]></author>
    <authorid><![CDATA[7987]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_miglietta_norman_70x70.jpg]]></image>
    <date><![CDATA[October 22, 2007]]></date>
</item><item>
    <title><![CDATA[Don't give subscribers a reason to bail]]></title>
    <link>http://www.imediaconnection.com/content/17027.asp</link>
    <description><![CDATA[Assuming too much about your relationship with your newsletter subscribers can get you into trouble. Underscore Marketing's president explains how to sidestep problems.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2007]]></date>
</item><item>
    <title><![CDATA[Email economics: what to do in a recession]]></title>
    <link>http://www.imediaconnection.com/content/16958.asp</link>
    <description><![CDATA[Here's how to convince the CMO that more dollars, not less, need to go toward email marketing during an economic downturn.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[October 15, 2007]]></date>
</item><item>
    <title><![CDATA[Use email to close the conversion loop]]></title>
    <link>http://www.imediaconnection.com/content/16872.asp</link>
    <description><![CDATA[Companies with contact centers can increase their sales by adding email follow-up to their process. Acceleration's director of email management explains how.]]></description>
    <author><![CDATA[Lee-Ann Vermaak]]></author>
    <authorid><![CDATA[4020]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vermaak_lee_ann_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2007]]></date>
</item><item>
    <title><![CDATA[Quick tips to avoid the bounce]]></title>
    <link>http://www.imediaconnection.com/content/16930.asp</link>
    <description><![CDATA[Making sure your emails get to their intended audience could be as simple as asking for a second address. Here's advice from Premiere Global Services.]]></description>
    <author><![CDATA[Chris Lovejoy]]></author>
    <authorid><![CDATA[7736]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lovejoy_chris_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2007]]></date>
</item><item>
    <title><![CDATA[5 easy ways to win with email]]></title>
    <link>http://www.imediaconnection.com/content/16863.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Responsys shows you how to focus your email attention easily and make your campaign a smashing success.</SPAN>]]></description>
    <author><![CDATA[Barry Stamos]]></author>
    <authorid><![CDATA[3489]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071003_70x70.jpg]]></image>
    <date><![CDATA[October 03, 2007]]></date>
</item><item>
    <title><![CDATA[Rate your (email) date-ability]]></title>
    <link>http://www.imediaconnection.com/content/16711.asp</link>
    <description><![CDATA[Take this quiz developed by Lyris' strategic account manager to see how well you're nurturing your relationship with email subscribers.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[October 01, 2007]]></date>
</item><item>
    <title><![CDATA[A pure approach to better email]]></title>
    <link>http://www.imediaconnection.com/content/16681.asp</link>
    <description><![CDATA[With web analytics integration, your email strategy can deliver more relevant content and help you increase completed transactions. iPost's CEO explains how.]]></description>
    <author><![CDATA[Russell McDonald]]></author>
    <authorid><![CDATA[7357]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcdonald_russell_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2007]]></date>
</item><item>
    <title><![CDATA[With email, you must centralize]]></title>
    <link>http://www.imediaconnection.com/content/16715.asp</link>
    <description><![CDATA[Our email expert says that centralizing all company email is key to keeping this channel efficient and effective. Read on to understand why (and how).]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[September 24, 2007]]></date>
</item><item>
    <title><![CDATA[The costly mistake most email marketers make]]></title>
    <link>http://www.imediaconnection.com/content/16630.asp</link>
    <description><![CDATA[A test of companies' email response practices reveals some startling results. BrightWave Marketing's founder explains.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2007]]></date>
</item><item>
    <title><![CDATA[Make your campaign better: integrate with email]]></title>
    <link>http://www.imediaconnection.com/content/16532.asp</link>
    <description><![CDATA[Want to&nbsp;improve your marketing efforts?&nbsp;Here are&nbsp;five steps to help you&nbsp;integrate email with&nbsp;your brand's&nbsp;website, TV&nbsp;and print marketing efforts.]]></description>
    <author><![CDATA[Ben Rothfeld]]></author>
    <authorid><![CDATA[7197]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rothfeld_ben_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2007]]></date>
</item><item>
    <title><![CDATA[7 steps to improve email testing]]></title>
    <link>http://www.imediaconnection.com/content/16394.asp</link>
    <description><![CDATA[If you don't have a proper email testing plan, or the technology to support it, here's how to start building one today.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2007]]></date>
</item><item>
    <title><![CDATA[Rediscover a brand's largest lead generator]]></title>
    <link>http://www.imediaconnection.com/content/16297.asp</link>
    <description><![CDATA[It is so simple, yet it has been overlooked for so long. Email is essentially the third online media channel, complementing search and display.]]></description>
    <author><![CDATA[Michael Goldberg]]></author>
    <authorid><![CDATA[6808]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goldberg_michael_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2007]]></date>
</item><item>
    <title><![CDATA[5 email mistakes to avoid]]></title>
    <link>http://www.imediaconnection.com/content/16101.asp</link>
    <description><![CDATA[Acxiom Digital's Eastern Region VP/GM takes a look at email through consumers' eyes to remind marketers what not to do.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2007]]></date>
</item><item>
    <title><![CDATA[How to piss off your customers]]></title>
    <link>http://www.imediaconnection.com/content/16203.asp</link>
    <description><![CDATA[Make sure your customers don't think you're a spammer, even if you <EM>are</EM> CAN-SPAM compliant. BrightWave Marketing shows you how.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070813_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2007]]></date>
</item><item>
    <title><![CDATA[5 super powers email marketers need]]></title>
    <link>http://www.imediaconnection.com/content/16025.asp</link>
    <description><![CDATA[If you want your customers to think of you as a hero rather than a villain, heed this advice from Lyris' strategic account manager.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2007]]></date>
</item><item>
    <title><![CDATA[The key to integrated campaigns: email]]></title>
    <link>http://www.imediaconnection.com/content/15942.asp</link>
    <description><![CDATA[Email can boost the ROI of other marketing efforts, and vice versa. A Responsys operations manager tells you how.]]></description>
    <author><![CDATA[Doug Marshall]]></author>
    <authorid><![CDATA[6252]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marshall_doug_70x70.jpg]]></image>
    <date><![CDATA[August 02, 2007]]></date>
</item><item>
    <title><![CDATA[The time is right for email exchanges]]></title>
    <link>http://www.imediaconnection.com/content/15767.asp</link>
    <description><![CDATA[The president of Datran Media lays out the evolution of exchange-style media markets and explains why email has been added to the mix.]]></description>
    <author><![CDATA[Matt Keiser]]></author>
    <authorid><![CDATA[5955]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_keiser_matt_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2007]]></date>
</item><item>
    <title><![CDATA[The Secret Behind Email Delivery Success]]></title>
    <link>http://www.imediaconnection.com/content/15844.asp</link>
    <description><![CDATA[It takes more than a catchy subject line to get your email through to the customer. Habeas' CEO describes the collaboration necessary for making the system work. ]]></description>
    <author><![CDATA[Des Cahill]]></author>
    <authorid><![CDATA[5716]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cahill_des_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2007]]></date>
</item><item>
    <title><![CDATA[Keys to Email Success: Personalization and Design]]></title>
    <link>http://www.imediaconnection.com/content/15857.asp</link>
    <description><![CDATA[Once you've gotten your email into the recipient's inbox and he's opened it, how do you get him to read and process the marketing message?]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2007]]></date>
</item><item>
    <title><![CDATA[What You Don't Know About Email Can Hurt You]]></title>
    <link>http://www.imediaconnection.com/content/15369.asp</link>
    <description><![CDATA[Habeas' CEO asks eight questions an email marketer needs to answer to ensure compliance and deliverability.]]></description>
    <author><![CDATA[Des Cahill]]></author>
    <authorid><![CDATA[5716]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cahill_des_70x70(1).jpg]]></image>
    <date><![CDATA[July 16, 2007]]></date>
</item><item>
    <title><![CDATA[Beware of Email Dirty Words]]></title>
    <link>http://www.imediaconnection.com/content/15371.asp</link>
    <description><![CDATA[Certain words and phrases in email will raise red flags for ISPs and could even blacklist you. Find out more from Premiere Global Services' email program specialist.]]></description>
    <author><![CDATA[Mark Lombardo]]></author>
    <authorid><![CDATA[5714]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lombardo_mark_70x70.jpg]]></image>
    <date><![CDATA[July 12, 2007]]></date>
</item><item>
    <title><![CDATA[Is email facing extinction?]]></title>
    <link>http://www.imediaconnection.com/content/15637.asp</link>
    <description><![CDATA[Today's teens are using very different digital communication tools than the rest of us. So what will become of email?]]></description>
    <author><![CDATA[Chris Marriot]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriot_chris_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2007]]></date>
</item><item>
    <title><![CDATA[Improve Email Deliverability: Turn Invalid into Valid]]></title>
    <link>http://www.imediaconnection.com/content/15453.asp</link>
    <description><![CDATA[Here are two key pointers for obtaining the correct email information and avoiding "fat finger syndrome."]]></description>
    <author><![CDATA[Mike Shoenig]]></author>
    <authorid><![CDATA[5725]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shoenig_mike_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2007]]></date>
</item><item>
    <title><![CDATA[Win the Email Budget Battle]]></title>
    <link>http://www.imediaconnection.com/content/15448.asp</link>
    <description><![CDATA[Email generates the best ROI of all marketing channels. Find out how to get a piece of the pie and turn the cold, hard numbers into a success story.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[July 03, 2007]]></date>
</item><item>
    <title><![CDATA[Killer Email Content? It's All How You Say It]]></title>
    <link>http://www.imediaconnection.com/content/15609.asp</link>
    <description><![CDATA[Don't be so quick to blame the content. Contrary to popular belief, a new report reveals that message content is not a major cause of deliverability challenges.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2007]]></date>
</item><item>
    <title><![CDATA[Restore Consumer Trust: 5 Tips for Email Marketers]]></title>
    <link>http://www.imediaconnection.com/content/15268.asp</link>
    <description><![CDATA[Give users more control over how you email them. Let them specify what type of email they get and how often they get it.]]></description>
    <author><![CDATA[David Atlas]]></author>
    <authorid><![CDATA[5629]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_atlas_david_70x70.JPG]]></image>
    <date><![CDATA[June 29, 2007]]></date>
</item><item>
    <title><![CDATA[Dissecting 3 Kick-Ass Emails]]></title>
    <link>http://www.imediaconnection.com/content/15565.asp</link>
    <description><![CDATA[Many companies flood you with communications as soon as you give them your email address, but that new relationship is easy to damage.]]></description>
    <author><![CDATA[Nick Usborne]]></author>
    <authorid><![CDATA[3440]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_usborne_nick_70x70.jpg]]></image>
    <date><![CDATA[June 28, 2007]]></date>
</item><item>
    <title><![CDATA[An Insider's View on Email Delivery Reporting]]></title>
    <link>http://www.imediaconnection.com/content/15529.asp</link>
    <description><![CDATA[Using reporting to catch problems early can improve email campaign effectiveness and safeguard your sending reputation.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2007]]></date>
</item><item>
    <title><![CDATA[Expand Your Email Domain in 4 Steps]]></title>
    <link>http://www.imediaconnection.com/content/15368.asp</link>
    <description><![CDATA[To appeal to as many subscribers across the spectrum as possible, you need to branch out and diversify your email holdings.]]></description>
    <author><![CDATA[Lena Waters]]></author>
    <authorid><![CDATA[5021]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_waters_lena_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2007]]></date>
</item><item>
    <title><![CDATA[How to Improve Email Response Rates]]></title>
    <link>http://www.imediaconnection.com/content/15449.asp</link>
    <description><![CDATA[System-generated emails often fall to the bottom of a marketer's to-do list, but they can have an enormous impact on user loyalty.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[June 20, 2007]]></date>
</item><item>
    <title><![CDATA[But How Will It Look On My BlackBerry?]]></title>
    <link>http://www.imediaconnection.com/content/15218.asp</link>
    <description><![CDATA[Four tips for designing handheld-friendly emails that deliver their message on any screen or device.]]></description>
    <author><![CDATA[Clint Smith]]></author>
    <authorid><![CDATA[5621]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_smith_clint_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2007]]></date>
</item><item>
    <title><![CDATA[Email Marketers: Practice What You Preach]]></title>
    <link>http://www.imediaconnection.com/content/15354.asp</link>
    <description><![CDATA[By keeping the interest of the customer first, email marketers can enjoy the benefits of increased read and click rates. ]]></description>
    <author><![CDATA[Jeff Mills]]></author>
    <authorid><![CDATA[5644]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mills_jeff_70x70.jpg]]></image>
    <date><![CDATA[June 14, 2007]]></date>
</item><item>
    <title><![CDATA[Why Email Needs a Marketplace]]></title>
    <link>http://www.imediaconnection.com/content/15269.asp</link>
    <description><![CDATA[An email marketplace can streamline the transactions between email advertisers and publishers, boosting revenue for both.]]></description>
    <author><![CDATA[Rodrigo DeGuzman]]></author>
    <authorid><![CDATA[5668]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_deguzman_rodrigo_70x70.jpg]]></image>
    <date><![CDATA[June 13, 2007]]></date>
</item><item>
    <title><![CDATA[Don't Be an Email Sender Statistic]]></title>
    <link>http://www.imediaconnection.com/content/15120.asp</link>
    <description><![CDATA[Although research shows that non-standardized metrics and bounce data hinder email marketing evaluation efforts, StrongMail's VP of market&nbsp;and product strategy&nbsp;proves measurement is still possible.]]></description>
    <author><![CDATA[Dave Lewis]]></author>
    <authorid><![CDATA[5220]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_dave_70x70(1).jpg]]></image>
    <date><![CDATA[June 07, 2007]]></date>
</item><item>
    <title><![CDATA[Email's Latest Razzle Dazzle: Billboards]]></title>
    <link>http://www.imediaconnection.com/content/15147.asp</link>
    <description><![CDATA[A new ad unit enables marketers to add graphical context to their subject lines. Learn more from the founder of Advenix.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[June 06, 2007]]></date>
</item><item>
    <title><![CDATA[New Email Subscribers: Loved or Abandoned?]]></title>
    <link>http://www.imediaconnection.com/content/15158.asp</link>
    <description><![CDATA[You have to work at email relationships just as hard as you do real-world pairings or risk losing the customer to apathy or boredom.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2007]]></date>
</item><item>
    <title><![CDATA[Ideas That Shouldn't Work, But Do]]></title>
    <link>http://www.imediaconnection.com/content/14984.asp</link>
    <description><![CDATA[Acxiom Digital's VP and GM reports in from the frontlines with ideas that are counterintuitive yet brings success for his email clients.]]></description>
    <author><![CDATA[Christopher Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[May 25, 2007]]></date>
</item><item>
    <title><![CDATA[Don't Risk Your Brand Reputation]]></title>
    <link>http://www.imediaconnection.com/content/14983.asp</link>
    <description><![CDATA[If you're not using email authentication programs, Strongmail's director of delivery services will set you straight on why you need to.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2007]]></date>
</item><item>
    <title><![CDATA[How to Be Successful with Outlook 2007]]></title>
    <link>http://www.imediaconnection.com/content/14845.asp</link>
    <description><![CDATA[Bronto Software's product manager reveals a case study in how to effectively pull off email marketing within the constraints of Microsoft's latest program.]]></description>
    <author><![CDATA[Eric Boggs]]></author>
    <authorid><![CDATA[4869]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_boggs_eric_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2007]]></date>
</item><item>
    <title><![CDATA[3 Reasons Why Email is Hotter than Ever]]></title>
    <link>http://www.imediaconnection.com/content/14878.asp</link>
    <description><![CDATA[BrightWave Marketing's founder provides evidence that email marketing has hit its stride.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2007]]></date>
</item><item>
    <title><![CDATA[Find Your Email Mojo in 5 Steps]]></title>
    <link>http://www.imediaconnection.com/content/14617.asp</link>
    <description><![CDATA[A poorly executed email program can reflect negatively on your brand and hurt your reputation and sales.]]></description>
    <author><![CDATA[Loren McDonald]]></author>
    <authorid><![CDATA[2709]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcdonald_loren_70x70.jpg]]></image>
    <date><![CDATA[May 03, 2007]]></date>
</item><item>
    <title><![CDATA[Never Get Junked Again]]></title>
    <link>http://www.imediaconnection.com/content/14670.asp</link>
    <description><![CDATA[Lyris Technologies' strategic account manager explains how to authenticate your email with the help of your IT department and your email service provider.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2007]]></date>
</item><item>
    <title><![CDATA[Better Bounce Management]]></title>
    <link>http://www.imediaconnection.com/content/14541.asp</link>
    <description><![CDATA[StrongMail Systems explains why you should be in the know on this hot email topic, and how to measure its success.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2007]]></date>
</item><item>
    <title><![CDATA[Don't Get Shut out of the Customer's Inbox]]></title>
    <link>http://www.imediaconnection.com/content/14507.asp</link>
    <description><![CDATA[Responsys offers tips to improve your email deliverability and overcome common email obstacles.]]></description>
    <author><![CDATA[Kirill Popov]]></author>
    <authorid><![CDATA[5254]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070418_70x70.jpg]]></image>
    <date><![CDATA[April 18, 2007]]></date>
</item><item>
    <title><![CDATA[Top Email Trends Revealed]]></title>
    <link>http://www.imediaconnection.com/content/14490.asp</link>
    <description><![CDATA[BrightWave Marketing's founder identifies hot topics for email marketers by evaluating their activity at the EmailStatCenter site.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
</item><item>
    <title><![CDATA[Make 2007 the Year of Email Relevance]]></title>
    <link>http://www.imediaconnection.com/content/14306.asp</link>
    <description><![CDATA[As consumers increasingly reject marketing emails as spam, marketers must improve their relevancy. Acxiom Digital's VP/GM describes how.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriot_chris_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2007]]></date>
</item><item>
    <title><![CDATA[Email Quality Control in 8 Steps]]></title>
    <link>http://www.imediaconnection.com/content/14328.asp</link>
    <description><![CDATA[With an email checklist, you won't have to bite your nails every time you send out a campaign.<BR>]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[April 04, 2007]]></date>
</item><item>
    <title><![CDATA[Experts Weigh in on Outlook 2007]]></title>
    <link>http://www.imediaconnection.com/content/14293.asp</link>
    <description><![CDATA[Email marketing pros&nbsp;discuss&nbsp;Outlook's upgrades and provide tips for dealing with the changes. <BR>]]></description>
    <author><![CDATA[G. Simms Jenkins ]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2007]]></date>
</item><item>
    <title><![CDATA[Use Caution When Adding to Your List]]></title>
    <link>http://www.imediaconnection.com/content/14167.asp</link>
    <description><![CDATA[StrongMail Systems' director of delivery services gives tips on how to manage email appends and list rentals so that they don't corrupt your email list.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[March 27, 2007]]></date>
</item><item>
    <title><![CDATA[7 Ways to Save a Marketing Email]]></title>
    <link>http://www.imediaconnection.com/content/14122.asp</link>
    <description><![CDATA[EmailLabs' marketing director provides tips for keeping your emails in the inbox as designed.]]></description>
    <author><![CDATA[Lena Waters]]></author>
    <authorid><![CDATA[5021]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070326_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2007]]></date>
</item><item>
    <title><![CDATA[Better B2B Email Deliverability in 6 Steps]]></title>
    <link>http://www.imediaconnection.com/content/13950.asp</link>
    <description><![CDATA[The challenges of a successful email campaign hinge on the sender's ability to outsmart the obstacles.]]></description>
    <author><![CDATA[Bill Nussey]]></author>
    <authorid><![CDATA[3634]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nussey_bill_70x70.jpg]]></image>
    <date><![CDATA[March 21, 2007]]></date>
</item><item>
    <title><![CDATA[Take the Pain out of Preview Panes]]></title>
    <link>http://www.imediaconnection.com/content/13914.asp</link>
    <description><![CDATA[Preview panes present a new challenge to B2C marketers, but they also create a very real opportunity. EmailLabs'&nbsp;director of marketing&nbsp;explains.]]></description>
    <author><![CDATA[Lena Waters]]></author>
    <authorid><![CDATA[5021]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_waters_lena_70x70.jpg]]></image>
    <date><![CDATA[March 15, 2007]]></date>
</item><item>
    <title><![CDATA[Better Email Lists in 5 Steps]]></title>
    <link>http://www.imediaconnection.com/content/13916.asp</link>
    <description><![CDATA[To encourage signups, keep your email registration forms short and sweet and ask only for what you need to get started.]]></description>
    <author><![CDATA[Bill Nussey]]></author>
    <authorid><![CDATA[3634]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/email1_70x70(1).jpg]]></image>
    <date><![CDATA[March 13, 2007]]></date>
</item><item>
    <title><![CDATA[4 Ways to Pick the Wrong Email Partner]]></title>
    <link>http://www.imediaconnection.com/content/13932.asp</link>
    <description><![CDATA[Acxiom Digital's VP &amp; GM outlines four mistakes marketers make when selecting a vendor and offers tips for doing it right.]]></description>
    <author><![CDATA[Christopher Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriot_chris_70x70(2).jpg]]></image>
    <date><![CDATA[March 12, 2007]]></date>
</item><item>
    <title><![CDATA[Don't Let Outlook 2007 Sink Your Email]]></title>
    <link>http://www.imediaconnection.com/content/13877.asp</link>
    <description><![CDATA[Lyris Technologies' strategic account manager lists five tips on making sure email marketing messages don't get garbled in the new Microsoft Outlook.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2007]]></date>
</item><item>
    <title><![CDATA[Email List Hygiene: Keep It Clean]]></title>
    <link>http://www.imediaconnection.com/content/13812.asp</link>
    <description><![CDATA[Regular list hygiene is essential for healthy results and reputation. StrongMail Systems' director of delivery services runs through best practices for getting it done.<BR>]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2007]]></date>
</item><item>
    <title><![CDATA[Don't Sacrifice Your Brand for Leads]]></title>
    <link>http://www.imediaconnection.com/content/13719.asp</link>
    <description><![CDATA[The president and CEO of AcquireWeb, Inc. offers pointers to consider when evaluating your email acquisition marketing programs.<BR>]]></description>
    <author><![CDATA[Albert Gadbut]]></author>
    <authorid><![CDATA[4043]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gadbut_albert_70x70.jpg]]></image>
    <date><![CDATA[February 22, 2007]]></date>
</item><item>
    <title><![CDATA[Signed with a Marketing Message]]></title>
    <link>http://www.imediaconnection.com/content/13684.asp</link>
    <description><![CDATA[Your email signature should do more than provide your contact information. BrightWave Marketing's principal tells you how to make it work for you.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2007]]></date>
</item><item>
    <title><![CDATA[3 Ideas for Better Subject Lines]]></title>
    <link>http://www.imediaconnection.com/content/13549.asp</link>
    <description><![CDATA[Getting people to open an email is just the first step. Lyris Technologies' sales and marketing director explains how to ensure they act, too.]]></description>
    <author><![CDATA[Dave Dabbah]]></author>
    <authorid><![CDATA[4591]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dabbah_dave_70x70.jpg]]></image>
    <date><![CDATA[February 16, 2007]]></date>
</item><item>
    <title><![CDATA[IT Can Help Your Emails Fly]]></title>
    <link>http://www.imediaconnection.com/content/13360.asp</link>
    <description><![CDATA[Find out from Habeas' knowledge engineer how to boost email delivery rates by as much as 30 percent.]]></description>
    <author><![CDATA[Nick Nicholas]]></author>
    <authorid><![CDATA[4767]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nicholas_nich_70x70.gif]]></image>
    <date><![CDATA[February 08, 2007]]></date>
</item><item>
    <title><![CDATA[The Secret to Email Marketing: ISPs]]></title>
    <link>http://www.imediaconnection.com/content/13513.asp</link>
    <description><![CDATA[Want to get your emails seen? Lyris Technologies' strategic account manager spells out four steps to romancing ISPs.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2007]]></date>
</item><item>
    <title><![CDATA[6 Ways to Improve Your Email List]]></title>
    <link>http://www.imediaconnection.com/content/13383.asp</link>
    <description><![CDATA[See these email best practices in action, courtesy of EmailLabs' General Manager Jim Herbold.]]></description>
    <author><![CDATA[Jim Herbold]]></author>
    <authorid><![CDATA[4738]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070129_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2007]]></date>
</item><item>
    <title><![CDATA[4 Steps to Better Email Marketing]]></title>
    <link>http://www.imediaconnection.com/content/13342.asp</link>
    <description><![CDATA[Silverpop's CEO explains why it's better to invest in your email marketing program than simply to spend more of the same old money.]]></description>
    <author><![CDATA[Bill Nussey]]></author>
    <authorid><![CDATA[3634]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nussey_bill_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2007]]></date>
</item><item>
    <title><![CDATA[Why Data is the Key to Deliverability]]></title>
    <link>http://www.imediaconnection.com/content/13311.asp</link>
    <description><![CDATA[StrongMail Systems' director of delivery services outlines best practices for improving email delivery through more effective data capture strategies.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2007]]></date>
</item><item>
    <title><![CDATA[4 Email Marketing Tips]]></title>
    <link>http://www.imediaconnection.com/content/13204.asp</link>
    <description><![CDATA[B2B marketers are increasingly turning to email. NetPlus Marketing's chief strategy officer explains how they can apply B2C techniques for success.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2007]]></date>
</item><item>
    <title><![CDATA[Dissecting a Week's Worth of Spam]]></title>
    <link>http://www.imediaconnection.com/content/13237.asp</link>
    <description><![CDATA[BrightWave Marketing's principal analyzed a week's worth of spam to see what spammers are up to, and compare their tactics to best practices.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2007]]></date>
</item><item>
    <title><![CDATA[Customize Email for Pull Marketing]]></title>
    <link>http://www.imediaconnection.com/content/13051.asp</link>
    <description><![CDATA[Datran Media's VP of media services explains how email is becoming pull marketing at the point of greatest engagement-- leading right to and even through the transaction.]]></description>
    <author><![CDATA[Jason Oates]]></author>
    <authorid><![CDATA[4594]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_oates_jason_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2007]]></date>
</item><item>
    <title><![CDATA[15 Wishes for Email in 2007]]></title>
    <link>http://www.imediaconnection.com/content/12990.asp</link>
    <description><![CDATA[As we head into the new year, BrightWave Marketing's founder looks forward to fruitful email marketing for all.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2007]]></date>
</item><item>
    <title><![CDATA[How Not to Get Labeled a Spammer]]></title>
    <link>http://www.imediaconnection.com/content/12894.asp</link>
    <description><![CDATA[You can help fight spam and ensure the deliverability of your own messages by following these rules from StrongMail's director of deliverability services.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2006]]></date>
</item><item>
    <title><![CDATA[Holiday Email Worst Practices]]></title>
    <link>http://www.imediaconnection.com/content/12870.asp</link>
    <description><![CDATA[Lyris' strategic account manager discusses five holiday email mistakes you should avoid.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2006]]></date>
</item><item>
    <title><![CDATA[Email Tactics: Get a Leg up in 2007]]></title>
    <link>http://www.imediaconnection.com/content/12752.asp</link>
    <description><![CDATA[Silverpop's CEO spells out three ways to boost email success that few were using in 2006.]]></description>
    <author><![CDATA[Bill Nussey]]></author>
    <authorid><![CDATA[3634]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nussey_bill_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2006]]></date>
</item><item>
    <title><![CDATA[Organize for Email Marketing Success]]></title>
    <link>http://www.imediaconnection.com/content/12483.asp</link>
    <description><![CDATA[Merke|Quris' managing director writes that a cohesive organizational structure closely integrating email campaigns into its various marketing channels is key to email marketing success.]]></description>
    <author><![CDATA[Tim Judson]]></author>
    <authorid><![CDATA[4211]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_judson_tim_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2006]]></date>
</item><item>
    <title><![CDATA[Use Email Lists to Increase Conversions]]></title>
    <link>http://www.imediaconnection.com/content/12332.asp</link>
    <description><![CDATA[Simpler channels such as email lists can be more effective that other channels.]]></description>
    <author><![CDATA[The Marketing Experiments Journal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_marketing_experiments_70x70.gif]]></image>
    <date><![CDATA[November 08, 2006]]></date>
</item><item>
    <title><![CDATA[Bad Email is Bad Business]]></title>
    <link>http://www.imediaconnection.com/content/12300.asp</link>
    <description><![CDATA[You may lose customers if you don't avoid these five mistakes identified by Acxiom Digital's VP, GM, Eastern Region.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriot_chris_70x70(1).jpg]]></image>
    <date><![CDATA[November 06, 2006]]></date>
</item><item>
    <title><![CDATA[Backend Tips for Better Email Results]]></title>
    <link>http://www.imediaconnection.com/content/11915.asp</link>
    <description><![CDATA[StrongMail's VP of&nbsp;market development outlines five factors for the right email deployment platform.]]></description>
    <author><![CDATA[Dave Lewis]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_dave_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2006]]></date>
</item><item>
    <title><![CDATA[Up Email Deliveries with Authentication]]></title>
    <link>http://www.imediaconnection.com/content/11723.asp</link>
    <description><![CDATA[Premiere Global Services' director of deliverability services discusses where to begin with email authentication and how to use it to for profits.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2006]]></date>
</item><item>
    <title><![CDATA[One Day for an Email Marketing Manager]]></title>
    <link>http://www.imediaconnection.com/content/11724.asp</link>
    <description><![CDATA[BrightWave Marketing's founder describes the hurly-burly of a day in the life&nbsp;of email managers, and how to manage the chaos.]]></description>
    <author><![CDATA[Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2006]]></date>
</item><item>
    <title><![CDATA[7 Ways to Get More from Email Marketing]]></title>
    <link>http://www.imediaconnection.com/content/11712.asp</link>
    <description><![CDATA[Build a larger list of engaged, active email subscribers with these tips from Return Path.]]></description>
    <author><![CDATA[Stephanie Miller]]></author>
    <authorid><![CDATA[4395]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_miller_stephanie_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2006]]></date>
</item><item>
    <title><![CDATA[Brand Marketers Share Email Strategies]]></title>
    <link>http://www.imediaconnection.com/content/11519.asp</link>
    <description><![CDATA[Relevance is key for keeping these marketers out of the junk mailbox. Find out what else they have to say about emailing.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[October 09, 2006]]></date>
</item><item>
    <title><![CDATA[3 Steps to Email Marketing with Search]]></title>
    <link>http://www.imediaconnection.com/content/11389.asp</link>
    <description><![CDATA[Acxiom Digital's VP and GM&nbsp;explains how to use email marketing to capturing leads generated by searches.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriot_chris_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2006]]></date>
</item><item>
    <title><![CDATA[Pharma Marketing Needs New Rx]]></title>
    <link>http://www.imediaconnection.com/content/11241.asp</link>
    <description><![CDATA[WHITTMANHART Interactive's Sr. strategy manager reports on a study that reveals poor email marketing strategies by a majority of pharmaceutical firms.]]></description>
    <author><![CDATA[Denine Hostovich]]></author>
    <authorid><![CDATA[3108]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harper_denine_70x70(1).jpg]]></image>
    <date><![CDATA[September 26, 2006]]></date>
</item><item>
    <title><![CDATA[How Domains Affect Deliverability]]></title>
    <link>http://www.imediaconnection.com/content/11341.asp</link>
    <description><![CDATA[Premiere Global Services' director of deliverability services breaks down email success-- explaining that domains are the first step.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2006]]></date>
</item><item>
    <title><![CDATA[The Email Revolution]]></title>
    <link>http://www.imediaconnection.com/content/11243.asp</link>
    <description><![CDATA[Acceleration's London director reports on email's evolution, and what you need to do to stay ahead of the curve.]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_keller_grant_70x70.jpg]]></image>
    <date><![CDATA[September 20, 2006]]></date>
</item><item>
    <title><![CDATA[Minimize Email Unsubscribes]]></title>
    <link>http://www.imediaconnection.com/content/11260.asp</link>
    <description><![CDATA[BrightWave Marketing's founder lists ten ways to prevent unnecessary email unsubscribes.]]></description>
    <author><![CDATA[Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2006]]></date>
</item><item>
    <title><![CDATA[Service Messaging: Beyond Newsletters]]></title>
    <link>http://www.imediaconnection.com/content/11166.asp</link>
    <description><![CDATA[Merkle|Quris's managing director discusses how customized email messages, combined with the right marketing, can boost sales.]]></description>
    <author><![CDATA[Tim Judson]]></author>
    <authorid><![CDATA[4211]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_judson_tim_70x70.jpg]]></image>
    <date><![CDATA[September 13, 2006]]></date>
</item><item>
    <title><![CDATA[What Is Most Popular Marketing Strategy?]]></title>
    <link>http://www.imediaconnection.com/content/11156.asp</link>
    <description><![CDATA[eMarketer reports that more marketers use email than search, behavioral targeting, rich media or display ads.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[September 12, 2006]]></date>
</item><item>
    <title><![CDATA[B2B  vs. B2C Email Marketing]]></title>
    <link>http://www.imediaconnection.com/content/11143.asp</link>
    <description><![CDATA[Premiere Global Services's SVP of marketing discusses how to fine tune your strategy to speak to your target and boost results.]]></description>
    <author><![CDATA[Tricia Robinson]]></author>
    <authorid><![CDATA[3901]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robinson_tricia_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2006]]></date>
</item><item>
    <title><![CDATA[How Big Is the Email Opportunity?]]></title>
    <link>http://www.imediaconnection.com/content/11098.asp</link>
    <description><![CDATA[Bluestreak's VP of product management explains email's benefits, including ROI and customer preference.]]></description>
    <author><![CDATA[Eamon O'Neill]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_oneill_eamon_70x70.jpg]]></image>
    <date><![CDATA[September 07, 2006]]></date>
</item><item>
    <title><![CDATA[Grow Your List-- the Right Way]]></title>
    <link>http://www.imediaconnection.com/content/11057.asp</link>
    <description><![CDATA[You need to build trust and provide value. Lyris' strategic account manager offers five tips for doing so.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[September 06, 2006]]></date>
</item><item>
    <title><![CDATA[How to Spam-Proof Your Marketing Message]]></title>
    <link>http://www.imediaconnection.com/content/11069.asp</link>
    <description><![CDATA[The BrightWave principal keeps you out of jail with these guidelines for email marketing.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2006]]></date>
</item><item>
    <title><![CDATA[Email Segmentation for Small Businesses]]></title>
    <link>http://www.imediaconnection.com/content/10994.asp</link>
    <description><![CDATA[Constant Contact's CEO discusses quick email marketing tips for small companies to market like the big guys.]]></description>
    <author><![CDATA[Gail Goodman]]></author>
    <authorid><![CDATA[4168]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goodman_gail_70x70.jpg]]></image>
    <date><![CDATA[August 30, 2006]]></date>
</item><item>
    <title><![CDATA[Improve Your Email Deliverability]]></title>
    <link>http://www.imediaconnection.com/content/10954.asp</link>
    <description><![CDATA[The Premiere Global Services' director of deliverability services discusses whether to manage your email in-house or have it outsourced.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2006]]></date>
</item><item>
    <title><![CDATA[How to be a "Good" Email Sender]]></title>
    <link>http://www.imediaconnection.com/content/10849.asp</link>
    <description><![CDATA[The VP of marketing for Habeas gives six tips for building your reputation with your marketing recipients.]]></description>
    <author><![CDATA[JF Sullivan]]></author>
    <authorid><![CDATA[4140]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sullivan_JF_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2006]]></date>
</item><item>
    <title><![CDATA[Top to Bottom Advice for Better Emails]]></title>
    <link>http://www.imediaconnection.com/content/10845.asp</link>
    <description><![CDATA[BrightWave's founder and principal outlines the crucial elements for strong -- and compliant -- email headers and footers.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2006]]></date>
</item><item>
    <title><![CDATA[Customize Emails to Maximize Results]]></title>
    <link>http://www.imediaconnection.com/content/10647.asp</link>
    <description><![CDATA[The CEO of SubscriberMail explains how you can raise your response rates and boost campaign ROI through list segmentation.]]></description>
    <author><![CDATA[Jordan Ayan]]></author>
    <authorid><![CDATA[4108]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ayan_jordan_70x70.jpg]]></image>
    <date><![CDATA[August 16, 2006]]></date>
</item><item>
    <title><![CDATA[Email Marketing with User Profiles]]></title>
    <link>http://www.imediaconnection.com/content/10730.asp</link>
    <description><![CDATA[Premiere Global Services' SVP of marketing explains how you can use email recipients' past behavior to better target them.]]></description>
    <author><![CDATA[Tricia Robinson]]></author>
    <authorid><![CDATA[3901]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robinson_tricia_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2006]]></date>
</item><item>
    <title><![CDATA[Email Goes Viral]]></title>
    <link>http://www.imediaconnection.com/content/10765.asp</link>
    <description><![CDATA[eMarketer reports that companies favor email, and look to it to promote viral marketing.]]></description>
    <author><![CDATA[David Hallerman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[August 11, 2006]]></date>
</item><item>
    <title><![CDATA[The 5 Minute Guide to Email Testing]]></title>
    <link>http://www.imediaconnection.com/content/10734.asp</link>
    <description><![CDATA[Silverpop's CEO shows you how to improve your email's ROI.]]></description>
    <author><![CDATA[Bill Nussey]]></author>
    <authorid><![CDATA[3634]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nussey_bill_70x70.jpg]]></image>
    <date><![CDATA[August 09, 2006]]></date>
</item><item>
    <title><![CDATA[Elevate Email in the Marketing Mix]]></title>
    <link>http://www.imediaconnection.com/content/10637.asp</link>
    <description><![CDATA[Before moving on to the next big thing in digital marketing, Acxiom Digital's VP and GM suggests marketers boost email marketing results. Here are five ideas to make it happen.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_axiomDig_70x70.gif]]></image>
    <date><![CDATA[August 02, 2006]]></date>
</item><item>
    <title><![CDATA[A Five-Phase Approach to Email Marketing]]></title>
    <link>http://www.imediaconnection.com/content/10566.asp</link>
    <description><![CDATA[The president and CEO of AcquireWeb, Inc. outlines how to apply best practices from permission marketing, brand management and direct marketing to email.]]></description>
    <author><![CDATA[Albert Gadbut]]></author>
    <authorid><![CDATA[4043]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gadbut_albert_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2006]]></date>
</item><item>
    <title><![CDATA[Integrate RSS with Email for Best Results]]></title>
    <link>http://www.imediaconnection.com/content/10412.asp</link>
    <description><![CDATA[Since you can't reach your database with RSS alone, Acceleration's director of email management advises how to incorporate it into your email strategy.]]></description>
    <author><![CDATA[Lee-Ann Vermaak]]></author>
    <authorid><![CDATA[4020]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vermaak_lee_ann_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2006]]></date>
</item><item>
    <title><![CDATA[Catching Phish to Improve Response]]></title>
    <link>http://www.imediaconnection.com/content/10407.asp</link>
    <description><![CDATA[The Premiere Global Services' director of deliverability services explains what technology companies are doing to fight phishing attacks against your customers.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2006]]></date>
</item><item>
    <title><![CDATA[Email Marketing: What to Measure]]></title>
    <link>http://www.imediaconnection.com/content/10445.asp</link>
    <description><![CDATA[Use these seven email marketing metrics to set benchmarks for success.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[July 19, 2006]]></date>
</item><item>
    <title><![CDATA[How Implied Urgency Increases Sales]]></title>
    <link>http://www.imediaconnection.com/content/10434.asp</link>
    <description><![CDATA[The Marketing Experiments Journal looks at how emails that mention time-limited price discounts drive sales.]]></description>
    <author><![CDATA[The Marketing Experiments Journal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_marketing_experiments_70x70.gif]]></image>
    <date><![CDATA[July 19, 2006]]></date>
</item><item>
    <title><![CDATA[Email Segmentation for Success]]></title>
    <link>http://www.imediaconnection.com/content/10380.asp</link>
    <description><![CDATA[Silverpop's CEO explains the benefits of segmenting email lists, and lists ways to do it.]]></description>
    <author><![CDATA[Bill Nussey]]></author>
    <authorid><![CDATA[3634]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nussey_bill_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2006]]></date>
</item><item>
    <title><![CDATA[Specific Subject Lines Increase Sales]]></title>
    <link>http://www.imediaconnection.com/content/10352.asp</link>
    <description><![CDATA[Subject lines can increase email open rates and may also have a significant impact on final conversion rates.]]></description>
    <author><![CDATA[The Marketing Experiments Journal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_marketing_experiments_70x70.gif]]></image>
    <date><![CDATA[July 12, 2006]]></date>
</item><item>
    <title><![CDATA[Subject Lines: Blunders and Beyond]]></title>
    <link>http://www.imediaconnection.com/content/10215.asp</link>
    <description><![CDATA[The&nbsp;vice president of Premiere Global Services' marketing services&nbsp;gives seven reliable tips&nbsp;for email marketing.]]></description>
    <author><![CDATA[Tricia Robinson]]></author>
    <authorid><![CDATA[3901]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robinson_tricia_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2006]]></date>
</item><item>
    <title><![CDATA[Use Email to Retain Customers]]></title>
    <link>http://www.imediaconnection.com/content/10239.asp</link>
    <description><![CDATA[NetPlus Marketing's chief strategy officer gives advice on how to fulfill the promise of email marketing.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[July 06, 2006]]></date>
</item><item>
    <title><![CDATA[How Email Audits Help Campaigns]]></title>
    <link>http://www.imediaconnection.com/content/10237.asp</link>
    <description><![CDATA[Email consultant John Caldwell explains how using logs to identify mailing problems and reconcile message deployment will benefit your email strategy.]]></description>
    <author><![CDATA[John Caldwell]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_caldwell_john_70x70.jpg]]></image>
    <date><![CDATA[June 29, 2006]]></date>
</item><item>
    <title><![CDATA[The Benefit of Managing Unsubscribes]]></title>
    <link>http://www.imediaconnection.com/content/10084.asp</link>
    <description><![CDATA[The director of deliverability services at Premiere Global Services explains how to properly manage the unsubscribe process to improve your marketing campaigns.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2006]]></date>
</item><item>
    <title><![CDATA[Know Thy Partners]]></title>
    <link>http://www.imediaconnection.com/content/10013.asp</link>
    <description><![CDATA[Datran Media's privacy officer and VP of ISP relations explains what recent regulatory actions mean to marketers and their online partners.]]></description>
    <author><![CDATA[Quinn Jalli]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_quinn_jalli_70x70.jpg]]></image>
    <date><![CDATA[June 21, 2006]]></date>
</item><item>
    <title><![CDATA[Email FAQs]]></title>
    <link>http://www.imediaconnection.com/content/10032.asp</link>
    <description><![CDATA[The founder and principal of BrightWave Marketing answers typical questions posed by prospects and clients.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2006]]></date>
</item><item>
    <title><![CDATA[BT for Email Campaigns]]></title>
    <link>http://www.imediaconnection.com/content/9797.asp</link>
    <description><![CDATA[Global Resource Systems' campaign manager gives background on how and why to use BT in your email campaign.]]></description>
    <author><![CDATA[Danielle Hickey]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hickey_danielle_70x70.jpg]]></image>
    <date><![CDATA[June 14, 2006]]></date>
</item><item>
    <title><![CDATA[Get Started with Email Newsletters]]></title>
    <link>http://www.imediaconnection.com/content/9982.asp</link>
    <description><![CDATA[Focus your email newsletters and achieve your marketing goals with these easy steps.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[3501]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mayor_mike_70.jpg]]></image>
    <date><![CDATA[June 12, 2006]]></date>
</item><item>
    <title><![CDATA[What Matters Most in Email Marketing]]></title>
    <link>http://www.imediaconnection.com/content/9817.asp</link>
    <description><![CDATA[The VP, marketing and strategy for Premiere Global Services explains how to apply the 40/40/20 rule to email marketing.]]></description>
    <author><![CDATA[Tricia Robinson]]></author>
    <authorid><![CDATA[3901]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robinson_tricia_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2006]]></date>
</item><item>
    <title><![CDATA[Using Behavioral Targeting with Email]]></title>
    <link>http://www.imediaconnection.com/content/9767.asp</link>
    <description><![CDATA[Email is where advertisers can best integrate BT with all their other customer information.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[June 08, 2006]]></date>
</item><item>
    <title><![CDATA[Testing Emails Offering Services]]></title>
    <link>http://www.imediaconnection.com/content/9844.asp</link>
    <description><![CDATA[Marketing Experiments reports that emails offering one service compared to emails offering a choice of services bring higher conversions.]]></description>
    <author><![CDATA[The Marketing Experiments Journal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_marketing_experiments_70x70.gif]]></image>
    <date><![CDATA[June 07, 2006]]></date>
</item><item>
    <title><![CDATA[Email Split Test Success]]></title>
    <link>http://www.imediaconnection.com/content/9818.asp</link>
    <description><![CDATA[Lyris' Wendy Roth explains that email split tests are a great way to learn how to&nbsp;optimize your email marketing campaign.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2006]]></date>
</item><item>
    <title><![CDATA[Get to Know Your Email System]]></title>
    <link>http://www.imediaconnection.com/content/9732.asp</link>
    <description><![CDATA[An email consultant describes the functions of the system logs behind the ESP.]]></description>
    <author><![CDATA[John Caldwell]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_caldwell_john_70x70.jpg]]></image>
    <date><![CDATA[May 30, 2006]]></date>
</item><item>
    <title><![CDATA[The Goodmail Question, Answered]]></title>
    <link>http://www.imediaconnection.com/content/9598.asp</link>
    <description><![CDATA[Premiere Global Services' director looks at the real ROI of the AOL-Goodmail partnership.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2006]]></date>
</item><item>
    <title><![CDATA[Email Metrics Demystified]]></title>
    <link>http://www.imediaconnection.com/content/9560.asp</link>
    <description><![CDATA[BrightWave Marketing's founder outlines key considerations for analyzing and utilizing campaign metrics.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[May 17, 2006]]></date>
</item><item>
    <title><![CDATA[5 Steps to More Effective Subject Lines]]></title>
    <link>http://www.imediaconnection.com/content/9577.asp</link>
    <description><![CDATA[Online copy guru Nick Usborne explains how to increase email success with a strong subject line. ]]></description>
    <author><![CDATA[Nick Usborne]]></author>
    <authorid><![CDATA[3440]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_usborne_nick_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2006]]></date>
</item><item>
    <title><![CDATA[Is the End of Email Marketing Near?]]></title>
    <link>http://www.imediaconnection.com/content/9438.asp</link>
    <description><![CDATA[The Lyris training manager discusses&nbsp;why fear of&nbsp;whitelists, email authentication, RSS and spam don't mean the end of email marketing.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2006]]></date>
</item><item>
    <title><![CDATA[Beware of Rented Email Lists]]></title>
    <link>http://www.imediaconnection.com/content/9306.asp</link>
    <description><![CDATA[Premier Global Services' Tricia Robinson explains why you should create your own email list.]]></description>
    <author><![CDATA[Tricia Robinson]]></author>
    <authorid><![CDATA[3901]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/email1_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2006]]></date>
</item><item>
    <title><![CDATA[Case Study: Newsletter Boosts Tourism]]></title>
    <link>http://www.imediaconnection.com/content/9111.asp</link>
    <description><![CDATA[eROI created a newsletter for Oregon's tourism industry&nbsp;that used consumer feedback to ensure its success.]]></description>
    <author><![CDATA[Ryan Buchanan]]></author>
    <authorid><![CDATA[3726]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_buchanan_ryan_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2006]]></date>
</item><item>
    <title><![CDATA[Does Email Length Matter?]]></title>
    <link>http://www.imediaconnection.com/content/9109.asp</link>
    <description><![CDATA[The BrightWave Marketing founder discusses how keeping your emails succinct and your message on target increases revenue.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2006]]></date>
</item><item>
    <title><![CDATA[Royal Caribbean Sails with Rich Email]]></title>
    <link>http://www.imediaconnection.com/content/9001.asp</link>
    <description><![CDATA[IQ Interactive's Tony Quin reports on how rich media enabled newsletters can reach an otherwise elusive audience.]]></description>
    <author><![CDATA[Tony Quin]]></author>
    <authorid><![CDATA[1276]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_quin_tony_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2006]]></date>
</item><item>
    <title><![CDATA[6 Steps to Higher Email Delivery Rates]]></title>
    <link>http://www.imediaconnection.com/content/8943.asp</link>
    <description><![CDATA[Get your email through blocks and filters with these important tips.]]></description>
    <author><![CDATA[George Bilbrey]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[April 05, 2006]]></date>
</item><item>
    <title><![CDATA[How to Build a Successful Newsletter]]></title>
    <link>http://www.imediaconnection.com/content/8912.asp</link>
    <description><![CDATA[IQTV's Tony Quin explains what it takes to ensure high open rates for your newsletter.]]></description>
    <author><![CDATA[Tony Quin]]></author>
    <authorid><![CDATA[1276]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Quin_Tony_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2006]]></date>
</item><item>
    <title><![CDATA[A Guide to Permission-Based Email]]></title>
    <link>http://www.imediaconnection.com/content/8831.asp</link>
    <description><![CDATA[Sitebrand's president examines email marketing tactics, focusing on the strategies that build the customer relationship.]]></description>
    <author><![CDATA[Justin Shimoon]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shimoon_justin_70x70.jpg]]></image>
    <date><![CDATA[March 29, 2006]]></date>
</item><item>
    <title><![CDATA[Tips for Boosting Newsletter Sign-ups]]></title>
    <link>http://www.imediaconnection.com/content/8760.asp</link>
    <description><![CDATA[Marketing Experiments reports that a shorter newsletter sign-up process means much higher conversions.]]></description>
    <author><![CDATA[The Marketing Experiments Journal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_marketing_experiments_70x70.gif]]></image>
    <date><![CDATA[March 22, 2006]]></date>
</item><item>
    <title><![CDATA[How Email Can Lower Acquisition Costs]]></title>
    <link>http://www.imediaconnection.com/content/8442.asp</link>
    <description><![CDATA[Global Resource Systems' campaign manager shows how smart management of your email list can lower the cost of acquisitions to zero.]]></description>
    <author><![CDATA[Danielle Hickey]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hickey_danielle_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2006]]></date>
</item><item>
    <title><![CDATA[10 Quick Wins for Email Marketing]]></title>
    <link>http://www.imediaconnection.com/content/8626.asp</link>
    <description><![CDATA[Take your email marketing programs to the next level in 2006 by following this advice for added ROI.]]></description>
    <author><![CDATA[Barry Stamos]]></author>
    <authorid><![CDATA[3489]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 13, 2006]]></date>
</item><item>
    <title><![CDATA[What AOL's Whitelist Means to Marketers]]></title>
    <link>http://www.imediaconnection.com/content/8426.asp</link>
    <description><![CDATA[Return Path CEO Matt Blumberg discusses how email reputation remains the key to successful email campaigns.]]></description>
    <author><![CDATA[Matt Blumberg]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_blumberg_matt_70x70.jpg]]></image>
    <date><![CDATA[March 08, 2006]]></date>
</item><item>
    <title><![CDATA[Simple Guidelines for Testing Email]]></title>
    <link>http://www.imediaconnection.com/content/8319.asp</link>
    <description><![CDATA[Bluestreak's CMO summarizes the tasks necessary to analyze and maximize open, click and buy rates.]]></description>
    <author><![CDATA[Anurag Ahuja]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ahuja_Anurag_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2006]]></date>
</item><item>
    <title><![CDATA[Email 101: 4 Tips for Keeping Customers]]></title>
    <link>http://www.imediaconnection.com/content/8349.asp</link>
    <description><![CDATA[Premiere's vice president of marketing services provides a primer for marketers looking to add email to their mix of CRM tools.]]></description>
    <author><![CDATA[Tricia Robinson]]></author>
    <authorid><![CDATA[3901]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/email1_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2006]]></date>
</item><item>
    <title><![CDATA[Every Company Should Have a Newsletter]]></title>
    <link>http://www.imediaconnection.com/content/8273.asp</link>
    <description><![CDATA[BrightWave Marketing Founder G. Simms Jenkins covers keys to creating or reviewing your email newsletters.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[February 21, 2006]]></date>
</item><item>
    <title><![CDATA[Spam, Marketing and the Consumer]]></title>
    <link>http://www.imediaconnection.com/content/8254.asp</link>
    <description><![CDATA[Chapell &amp; Associates' Isaac Scarborough on email certification and what it means for legitimate marketers.]]></description>
    <author><![CDATA[Isaac Scarborough]]></author>
    <authorid><![CDATA[3899]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_scarborough_isaac_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2006]]></date>
</item><item>
    <title><![CDATA[The Letter of the CAN-SPAM Law]]></title>
    <link>http://www.imediaconnection.com/content/8272.asp</link>
    <description><![CDATA[Can you obey the law and still be a spammer? Leave it to the politicians to show you how it's done.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2006]]></date>
</item><item>
    <title><![CDATA[Email Marketing Cheat Sheet]]></title>
    <link>http://www.imediaconnection.com/content/8256.asp</link>
    <description><![CDATA[Need help choosing an outside list provider? Contributor Michael Mayor provides a guide.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[3501]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 13, 2006]]></date>
</item><item>
    <title><![CDATA[Top 10 Email Marketing Must-Dos]]></title>
    <link>http://www.imediaconnection.com/content/8082.asp</link>
    <description><![CDATA[EmailLabs' VP of sales explains what's needed to improve your email marketing results.]]></description>
    <author><![CDATA[Jim Herbold]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_herbold_jim_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2006]]></date>
</item><item>
    <title><![CDATA[Returning Trust to Email Marketing]]></title>
    <link>http://www.imediaconnection.com/content/7965.asp</link>
    <description><![CDATA[Goodmail Systems' co-founder and CEO describes the challenges email marketers face in 2006 and presents solutions.]]></description>
    <author><![CDATA[Richard Gingras]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gingras_richard_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2006]]></date>
</item><item>
    <title><![CDATA[Focusing on Key Metrics]]></title>
    <link>http://www.imediaconnection.com/content/7908.asp</link>
    <description><![CDATA[Silverpop CEO Bill Nussey looks at the real power behind email campaigns.]]></description>
    <author><![CDATA[Bill Nussey]]></author>
    <authorid><![CDATA[3634]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nussey_bill_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2006]]></date>
</item><item>
    <title><![CDATA[Same Old Spam]]></title>
    <link>http://www.imediaconnection.com/content/7863.asp</link>
    <description><![CDATA[eMarketer reports that email&nbsp;spam levels have fallen over the past year, and that the breakdown of spam, by category, has also changed.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[January 18, 2006]]></date>
</item><item>
    <title><![CDATA[Your Annual Email Audit in a Box]]></title>
    <link>http://www.imediaconnection.com/content/7865.asp</link>
    <description><![CDATA[BrightWave's Simms Jenkins and a team of email heavyweights give you everything you need to evaluate and optimize your email marketing programs.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 18, 2006]]></date>
</item><item>
    <title><![CDATA[Higher Email Open Rates (Top 10 Checklist)]]></title>
    <link>http://www.imediaconnection.com/content/7736.asp</link>
    <description><![CDATA[The chief strategist of INBOX Marketing, Inc. shares proven best practices for boosting open rates.]]></description>
    <author><![CDATA[Barry Stamos]]></author>
    <authorid><![CDATA[3489]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stamos_barry_70.jpg]]></image>
    <date><![CDATA[January 10, 2006]]></date>
</item><item>
    <title><![CDATA[Marketing to the Global Inbox -- Part II]]></title>
    <link>http://www.imediaconnection.com/content/7706.asp</link>
    <description><![CDATA[DMO Global's CMO reviews worldwide email marketing laws.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lloyd_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[January 03, 2006]]></date>
</item><item>
    <title><![CDATA[Tips for Hiring Email Marketers]]></title>
    <link>http://www.imediaconnection.com/content/7608.asp</link>
    <description><![CDATA[Accucast's CEO delivers step-by-step advice for staffing up and expanding your burgeoning email marketing efforts.]]></description>
    <author><![CDATA[Michael Pridemore]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pridemore_michael_70x70.jpg]]></image>
    <date><![CDATA[January 02, 2006]]></date>
</item><item>
    <title><![CDATA[Spam? It's All Relative]]></title>
    <link>http://www.imediaconnection.com/content/7581.asp</link>
    <description><![CDATA[The Lyris training manager explains how to build healthy relationships with your email marketing recipients.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2005]]></date>
</item><item>
    <title><![CDATA[Email Objects in the Review Mirror]]></title>
    <link>http://www.imediaconnection.com/content/7553.asp</link>
    <description><![CDATA[The Silverpop CEO reviews the year in email marketing and tells us what to look for in 2006 in email, RSS and podcasting.]]></description>
    <author><![CDATA[Bill Nussey]]></author>
    <authorid><![CDATA[3634]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nussey_bill_70x70.jpg]]></image>
    <date><![CDATA[December 14, 2005]]></date>
</item><item>
    <title><![CDATA[Q&A with Des Cahill]]></title>
    <link>http://www.imediaconnection.com/content/7473.asp</link>
    <description><![CDATA[Habeas CEO discusses strategies, trends and the state of email marketing.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cahill_des_70x70.jpg]]></image>
    <date><![CDATA[December 13, 2005]]></date>
</item><item>
    <title><![CDATA[Using Email to Get More from Customers]]></title>
    <link>http://www.imediaconnection.com/content/7489.asp</link>
    <description><![CDATA[Your most valuable customers are already at your fingertips, find out how to manage this relationship with tips from Accucast's CEO.]]></description>
    <author><![CDATA[Michael Pridemore]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pridemore_michael_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2005]]></date>
</item><item>
    <title><![CDATA[Why Do Marketers Still Send Newsletters?]]></title>
    <link>http://www.imediaconnection.com/content/7414.asp</link>
    <description><![CDATA[The president of Acceleration eMarketing urges marketers to move their knowledge and efforts forward to deploy more strategic email programs.]]></description>
    <author><![CDATA[Stephan Pretorius]]></author>
    <authorid><![CDATA[2304]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pretorius_stephan_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2005]]></date>
</item><item>
    <title><![CDATA[Q&A with Jim Herbold]]></title>
    <link>http://www.imediaconnection.com/content/7347.asp</link>
    <description><![CDATA[EmailLabs' GM and VP of sales answers questions about the current state and future of email marketing.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_herbold_jim_70x70.jpg]]></image>
    <date><![CDATA[November 29, 2005]]></date>
</item><item>
    <title><![CDATA[Marketing to the Global Inbox]]></title>
    <link>http://www.imediaconnection.com/content/7333.asp</link>
    <description><![CDATA[DMO Global's CMO reviews worldwide email marketing laws.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lloyd_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2005]]></date>
</item><item>
    <title><![CDATA[Get More from Your Email List]]></title>
    <link>http://www.imediaconnection.com/content/7310.asp</link>
    <description><![CDATA[BrightWave's founder offers tips on building relationships and revenue with your existing email list.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2005]]></date>
</item><item>
    <title><![CDATA[Six Tips to Make HTML Email Look Right]]></title>
    <link>http://www.imediaconnection.com/content/7295.asp</link>
    <description><![CDATA[Before you send that email, make sure that you validate the HTML. Don't know how? Lyris' training manager gives you a head start.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[November 16, 2005]]></date>
</item><item>
    <title><![CDATA[Fine Tuning Your Email Strategy]]></title>
    <link>http://www.imediaconnection.com/content/7147.asp</link>
    <description><![CDATA[Accucast CEO Michael Pridemore suggests optimizing email marketing strategies by focusing on three things: frequency, timing and audience.]]></description>
    <author><![CDATA[Michael Pridemore]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pridemore_michael_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2005]]></date>
</item><item>
    <title><![CDATA[Help for Choosing ESPs]]></title>
    <link>http://www.imediaconnection.com/content/7089.asp</link>
    <description><![CDATA[JupiterResearch recently released an Email Marketing Buyers Guide. Here's insight into the firm's criteria and rankings.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_jupiterresearch_70x70.gif]]></image>
    <date><![CDATA[October 31, 2005]]></date>
</item><item>
    <title><![CDATA[Helping Consumers Fight Spam]]></title>
    <link>http://www.imediaconnection.com/content/7070.asp</link>
    <description><![CDATA[A new organization has formed to involve consumers in fixing email. The group's founder explains its goals and activities.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Jordan_stephanie_70x70.jpg]]></image>
    <date><![CDATA[October 26, 2005]]></date>
</item><item>
    <title><![CDATA[Six Steps for Email Optimization]]></title>
    <link>http://www.imediaconnection.com/content/7005.asp</link>
    <description><![CDATA[Even if your customers have opted in, ISPs may be blocking your emails: contributor Wendy Roth helps you break through.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[October 19, 2005]]></date>
</item><item>
    <title><![CDATA[Consumer Suppression Management]]></title>
    <link>http://www.imediaconnection.com/content/6943.asp</link>
    <description><![CDATA[Datran CMO Sean O'Neal argues that the future of advertising involves carefully choosing where NOT to send your marketing messages.]]></description>
    <author><![CDATA[Sean O'Neal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_oneal_sean_70.jpg]]></image>
    <date><![CDATA[October 11, 2005]]></date>
</item><item>
    <title><![CDATA[The Art of the Subject Line]]></title>
    <link>http://www.imediaconnection.com/content/6909.asp</link>
    <description><![CDATA[Online copywriting guru Nick Usborne chats with Exec Editor Brad Berens about the dos and don'ts for writing effective email marketing subject lines.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_usborne_nick_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2005]]></date>
</item><item>
    <title><![CDATA[Six Steps to Avoid Spam Filters]]></title>
    <link>http://www.imediaconnection.com/content/6806.asp</link>
    <description><![CDATA[If you think you're doing everything right, but your emails still end up in the spam folder, read these ideas from Lyris Technologies' Wendy Roth.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2005]]></date>
</item><item>
    <title><![CDATA[Email: Don't Walk the Privacy Line]]></title>
    <link>http://www.imediaconnection.com/content/6767.asp</link>
    <description><![CDATA[BrightWave's Simms Jenkins shares 10 things that will make sure your privacy policy keeps you out of hot water.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2005]]></date>
</item><item>
    <title><![CDATA[A Survival Strategy for Email Marketing]]></title>
    <link>http://www.imediaconnection.com/content/6702.asp</link>
    <description><![CDATA[It's a hostile world out there for email marketing, read the threat-by-threat analysis and step-by-step success plan by Prevision's Malcolm Faulds.]]></description>
    <author><![CDATA[Malcolm Faulds]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_faulds_malcolm_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2005]]></date>
</item><item>
    <title><![CDATA[Right Message, Right Time]]></title>
    <link>http://www.imediaconnection.com/content/6679.asp</link>
    <description><![CDATA[Responsys' Scott Olrich describes Individualized Lifecycle Marketing, and shows how it helped one company boost its email results.]]></description>
    <author><![CDATA[Scott Olrich]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_olrich_scott_70.jpg]]></image>
    <date><![CDATA[September 08, 2005]]></date>
</item><item>
    <title><![CDATA[A Tale of Two Anti-Spam Strategies]]></title>
    <link>http://www.imediaconnection.com/content/6638.asp</link>
    <description><![CDATA[Contributor Isaac Scarborough analyzes the difference between consumer security and consumer confidence when it comes to email marketing.]]></description>
    <author><![CDATA[Isaac Scarborough]]></author>
    <authorid><![CDATA[3899]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/spam3_70x70.gif]]></image>
    <date><![CDATA[August 31, 2005]]></date>
</item><item>
    <title><![CDATA[A Tipping Point for the Spam Epidemic?]]></title>
    <link>http://www.imediaconnection.com/content/6572.asp</link>
    <description><![CDATA[Quris' Kevin George explains that the industry needs more than CAN-SPAM legislation to turn the tide on this plague.]]></description>
    <author><![CDATA[Kevin George]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/email2_70x70.gif]]></image>
    <date><![CDATA[August 22, 2005]]></date>
</item><item>
    <title><![CDATA[Beyond CAN-SPAM: New Email Laws Launch]]></title>
    <link>http://www.imediaconnection.com/content/6524.asp</link>
    <description><![CDATA[Twelve Horse's Steve Spencer delivers the lowdown on the latest email laws.]]></description>
    <author><![CDATA[Steve Spencer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/email1_70x70(1).jpg]]></image>
    <date><![CDATA[August 15, 2005]]></date>
</item><item>
    <title><![CDATA[Take Email Marketing to the Next Level]]></title>
    <link>http://www.imediaconnection.com/content/6437.asp</link>
    <description><![CDATA[Silverpop's CEO says emails should be so relevant that consumers look forward to them.]]></description>
    <author><![CDATA[Bill Nussey]]></author>
    <authorid><![CDATA[3634]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/email2_70x70.gif]]></image>
    <date><![CDATA[August 03, 2005]]></date>
</item><item>
    <title><![CDATA[Email Q&A: Silverpop's Bill Nussey (2)]]></title>
    <link>http://www.imediaconnection.com/content/6392.asp</link>
    <description><![CDATA[BrightWave's Simms Jenkins and Silverpop CEO Bill Nussey talk CAN-SPAM, RSS, blogs and more in the conclusion to their interview.]]></description>
    <author><![CDATA[Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_silverpop_70x70.gif]]></image>
    <date><![CDATA[July 25, 2005]]></date>
</item><item>
    <title><![CDATA[Email Q&A with Silverpop's Bill Nussey]]></title>
    <link>http://www.imediaconnection.com/content/6346.asp</link>
    <description><![CDATA[BrightWave's Simms Jenkins sits down with Silverpop CEO Bill Nussey about email and marketing in the first half of a two-part interview.]]></description>
    <author><![CDATA[Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_silverpop_70x70.gif]]></image>
    <date><![CDATA[July 18, 2005]]></date>
</item><item>
    <title><![CDATA[Q&A with Prospectiv's Jere Doyle]]></title>
    <link>http://www.imediaconnection.com/content/6243.asp</link>
    <description><![CDATA[Prospectiv's president answers questions about trends and the future of email marketing.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/email1_70x70.jpg]]></image>
    <date><![CDATA[June 29, 2005]]></date>
</item><item>
    <title><![CDATA[Emailing Best Practices (Part 2)]]></title>
    <link>http://www.imediaconnection.com/content/6115.asp</link>
    <description><![CDATA[EmailLabs' David Sousa shares tips for staying off of black lists and avoiding filters.]]></description>
    <author><![CDATA[David Sousa]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/email2_70x70.gif]]></image>
    <date><![CDATA[June 14, 2005]]></date>
</item><item>
    <title><![CDATA[Emailing Best Practices (Part 1)]]></title>
    <link>http://www.imediaconnection.com/content/6107.asp</link>
    <description><![CDATA[EmailLabs' David Sousa provides tips for legitimate marketers to distinguish themselves from spammers.]]></description>
    <author><![CDATA[David Sousa]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/email1_70x70.jpg]]></image>
    <date><![CDATA[June 13, 2005]]></date>
</item><item>
    <title><![CDATA[Setting the Grapevine Alight with Email ]]></title>
    <link>http://www.imediaconnection.com/content/6057.asp</link>
    <description><![CDATA[Acceleration's Liza Virissimo explains how refer-a-friend marketing can provide astounding results by taking advantage of your customer's network.]]></description>
    <author><![CDATA[Liza Virissimo]]></author>
    <authorid><![CDATA[4562]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_virrisimo_liza_70.jpg]]></image>
    <date><![CDATA[June 06, 2005]]></date>
</item><item>
    <title><![CDATA[Q&A: EmailLabs' Loren McDonald (Part 2)]]></title>
    <link>http://www.imediaconnection.com/content/6036.asp</link>
    <description><![CDATA[The VP of marketing of this email marketing service provider gives examples of innovative use of email, and points out common mistakes.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcdonald_loren_70x70.jpg]]></image>
    <date><![CDATA[June 02, 2005]]></date>
</item><item>
    <title><![CDATA[Q&A: EmailLabs' Loren McDonald  (Part 1)]]></title>
    <link>http://www.imediaconnection.com/content/6015.asp</link>
    <description><![CDATA[The vice president of marketing of this email marketing service provider gives a rundown of current trends and the state of the industry.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcdonald_loren_70x70.jpg]]></image>
    <date><![CDATA[June 01, 2005]]></date>
</item><item>
    <title><![CDATA[FTC Proposes Changes to CAN-SPAM]]></title>
    <link>http://www.imediaconnection.com/content/5995.asp</link>
    <description><![CDATA[Loeb &amp; Loeb's Terri Seligman explains the potential changes to the federal law and its impact on email marketers. ]]></description>
    <author><![CDATA[Terri Seligman]]></author>
    <authorid><![CDATA[4921]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_stopSpam.gif]]></image>
    <date><![CDATA[May 27, 2005]]></date>
</item><item>
    <title><![CDATA[Boosting Email Deliverability]]></title>
    <link>http://www.imediaconnection.com/content/5853.asp</link>
    <description><![CDATA[Lyris' Wendy Roth explains how to ensure your &quot;ham&quot; isn't mistaken for spam.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[May 19, 2005]]></date>
</item><item>
    <title><![CDATA[Blogs vs. Email Marketing]]></title>
    <link>http://www.imediaconnection.com/content/5798.asp</link>
    <description><![CDATA[BrightWave's Simms Jenkins argues that -- in spite of all the hype -- when email marketing and blogs are compared, email still comes out on top.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/email1_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2005]]></date>
</item><item>
    <title><![CDATA[Following the Email Rules]]></title>
    <link>http://www.imediaconnection.com/content/5716.asp</link>
    <description><![CDATA[Datran Media's Sean O'Neal debates the idea that the rules of email marketing need to change. ]]></description>
    <author><![CDATA[Sean O'Neal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_oneal_sean_70.jpg]]></image>
    <date><![CDATA[May 11, 2005]]></date>
</item><item>
    <title><![CDATA[Establishing the Right Email Frequency]]></title>
    <link>http://www.imediaconnection.com/content/5493.asp</link>
    <description><![CDATA[BrightWave's Simms Jenkins writes in with rules of thumb for how often you can email your customers.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[April 18, 2005]]></date>
</item><item>
    <title><![CDATA[Time to go Back to Basics]]></title>
    <link>http://www.imediaconnection.com/content/5351.asp</link>
    <description><![CDATA[Email marketing professionals should not forget the basics in their haste to implement advanced eMarketing tools and strategies.]]></description>
    <author><![CDATA[Lee-Ann Vermaak]]></author>
    <authorid><![CDATA[4020]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[March 28, 2005]]></date>
</item><item>
    <title><![CDATA[Email Lists -- Like Toothpaste?]]></title>
    <link>http://www.imediaconnection.com/content/5215.asp</link>
    <description><![CDATA[NetCreations' Michael Mayor creates instruction labels for email marketing lists a la those found on consumer packaged goods.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/toothpaste_100x100.jpg]]></image>
    <date><![CDATA[March 09, 2005]]></date>
</item><item>
    <title><![CDATA[TARGETING�s Email Application]]></title>
    <link>http://www.imediaconnection.com/content/5060.asp</link>
    <description><![CDATA[NetCreations' Michael Mayor explains how a tested behaviorally targeted email campaign outperformed a &quot;sure winner&quot; standard version.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/inventory_mgmt_100x100_2.gif]]></image>
    <date><![CDATA[February 14, 2005]]></date>
</item><item>
    <title><![CDATA[Email Marketing Takes a Licking, Keeps on Ticking]]></title>
    <link>http://www.imediaconnection.com/content/4949.asp</link>
    <description><![CDATA[BrightWave Marketing�s G. Simms Jenkins predicts 2005 will be a banner year for email marketing.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[January 24, 2005]]></date>
</item><item>
    <title><![CDATA[Interactive Media�s Other Use]]></title>
    <link>http://www.imediaconnection.com/content/4860.asp</link>
    <description><![CDATA[As the industry continues refining marketing methods to yield higher ROI, it�s important to remember how electronic media can influence people in more selfless ways.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/world_vision_100x100.gif]]></image>
    <date><![CDATA[January 05, 2005]]></date>
</item><item>
    <title><![CDATA[If This, Then That]]></title>
    <link>http://www.imediaconnection.com/content/4804.asp</link>
    <description><![CDATA[Using automatic event-based triggered message deployment can boost ROI.]]></description>
    <author><![CDATA[Liza Virissimo]]></author>
    <authorid><![CDATA[4562]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/inventory_mgmt_100x100_4.gif]]></image>
    <date><![CDATA[December 20, 2004]]></date>
</item><item>
    <title><![CDATA[My 2005 Predictions for Email]]></title>
    <link>http://www.imediaconnection.com/content/4718.asp</link>
    <description><![CDATA[Expect consolidation and integration among other things next year.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[December 06, 2004]]></date>
</item><item>
    <title><![CDATA[Six Tips for Building a Great House List]]></title>
    <link>http://www.imediaconnection.com/content/4694.asp</link>
    <description><![CDATA[Building your own list is the most viable option for marketers these days, and will pay off handsomely.]]></description>
    <author><![CDATA[Stephan Pretorius]]></author>
    <authorid><![CDATA[2304]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[November 30, 2004]]></date>
</item><item>
    <title><![CDATA[The Impact of CAN-SPAM]]></title>
    <link>http://www.imediaconnection.com/content/4664.asp</link>
    <description><![CDATA[Believe it or not, CAN-SPAM has actually helped some email marketing businesses to grow. Here's why.]]></description>
    <author><![CDATA[Sean O'Neal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[November 23, 2004]]></date>
</item><item>
    <title><![CDATA[Treat Causes of Spam, Not Symptoms]]></title>
    <link>http://www.imediaconnection.com/content/4527.asp</link>
    <description><![CDATA[Cures lie in real-time or IM networks.]]></description>
    <author><![CDATA[Royal P. Farros]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_stopSpam.gif]]></image>
    <date><![CDATA[November 04, 2004]]></date>
</item><item>
    <title><![CDATA[Email Marketing and the 2004 Election]]></title>
    <link>http://www.imediaconnection.com/content/4499.asp</link>
    <description><![CDATA[With one day left before we all hit the polls, marketers can learn a thing or two from how the Bush and Kerry campaigns have used email.]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_vote.gif]]></image>
    <date><![CDATA[November 01, 2004]]></date>
</item><item>
    <title><![CDATA[Branding Every Email]]></title>
    <link>http://www.imediaconnection.com/content/4472.asp</link>
    <description><![CDATA[New software allows employers to place marketing banners in email signatures on a company-wide basis.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[October 26, 2004]]></date>
</item><item>
    <title><![CDATA[Email List Rental is Baaaaaack!]]></title>
    <link>http://www.imediaconnection.com/content/4348.asp</link>
    <description><![CDATA[Consumers are asking to receive emails and marketers are applying lessons from search.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[October 06, 2004]]></date>
</item><item>
    <title><![CDATA[Don't Just Hit Send]]></title>
    <link>http://www.imediaconnection.com/content/4336.asp</link>
    <description><![CDATA[Email marketers should take three steps to make sure they're following emailing conduct and filtering rules.]]></description>
    <author><![CDATA[Lee-Ann Vermaak]]></author>
    <authorid><![CDATA[4020]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[October 05, 2004]]></date>
</item><item>
    <title><![CDATA[CAN-SPAM: Consumers Still Angry]]></title>
    <link>http://www.imediaconnection.com/content/4272.asp</link>
    <description><![CDATA[IAW speakers present case that while business are complying, Act still needs clarity.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_stopSpam.gif]]></image>
    <date><![CDATA[September 22, 2004]]></date>
</item><item>
    <title><![CDATA[Email: Filter for Best Results]]></title>
    <link>http://www.imediaconnection.com/content/4011.asp</link>
    <description><![CDATA[Understanding how email filters work can improve email marketing.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[August 16, 2004]]></date>
</item><item>
    <title><![CDATA[Getting Ready for Gmail 2 of 2]]></title>
    <link>http://www.imediaconnection.com/content/3857.asp</link>
    <description><![CDATA[Examples of how Gmail may hurt your email marketing and how you can mitigate the issues (last of two parts).]]></description>
    <author><![CDATA[Dave Chase]]></author>
    <authorid><![CDATA[691]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_gmail.jpg]]></image>
    <date><![CDATA[July 22, 2004]]></date>
</item><item>
    <title><![CDATA[Are You Ready for Gmail? 1 of 2]]></title>
    <link>http://www.imediaconnection.com/content/3846.asp</link>
    <description><![CDATA[Arm your email marketing against Gmail's issues, and probable changes at Hotmail and Yahoo! Mail (first of two parts).]]></description>
    <author><![CDATA[Dave Chase]]></author>
    <authorid><![CDATA[691]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_gmail.jpg]]></image>
    <date><![CDATA[July 21, 2004]]></date>
</item><item>
    <title><![CDATA[America's New Most Wanted]]></title>
    <link>http://www.imediaconnection.com/content/3759.asp</link>
    <description><![CDATA[Is the Internet's latest road to riches paved with spam fighting tricks and technologies?]]></description>
    <author><![CDATA[Eileen Shulock]]></author>
    <authorid><![CDATA[3486]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_stopSpam.gif]]></image>
    <date><![CDATA[July 06, 2004]]></date>
</item><item>
    <title><![CDATA[Using Your Other Homepage 2 of 2]]></title>
    <link>http://www.imediaconnection.com/content/3721.asp</link>
    <description><![CDATA[How to make sure your newsletters and emails increase sales (second of two parts).]]></description>
    <author><![CDATA[Dave Chase]]></author>
    <authorid><![CDATA[691]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_money.jpg]]></image>
    <date><![CDATA[June 29, 2004]]></date>
</item><item>
    <title><![CDATA[Your Other Homepage 1 of 2]]></title>
    <link>http://www.imediaconnection.com/content/3714.asp</link>
    <description><![CDATA[Your newsletters are just as valuable -- and important -- as your homepage (first of two parts).]]></description>
    <author><![CDATA[Dave Chase]]></author>
    <authorid><![CDATA[691]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[June 28, 2004]]></date>
</item><item>
    <title><![CDATA[Keeping Email Legal]]></title>
    <link>http://www.imediaconnection.com/content/3706.asp</link>
    <description><![CDATA[Complying with CAN-SPAM may require integration and automation.]]></description>
    <author><![CDATA[Lee-Ann Vermaak]]></author>
    <authorid><![CDATA[4020]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[June 28, 2004]]></date>
</item><item>
    <title><![CDATA[FTC Works, Even if DNE Doesn't]]></title>
    <link>http://www.imediaconnection.com/content/3689.asp</link>
    <description><![CDATA[Last week's report from Federal Trade Commission shows it is looking for spam solutions.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[June 23, 2004]]></date>
</item><item>
    <title><![CDATA[12 Things FTC Wants You to Know 3 of 3]]></title>
    <link>http://www.imediaconnection.com/content/3676.asp</link>
    <description><![CDATA[Attorneys answer questions about the Federal Trade Commission's email rules (last of three parts).]]></description>
    <author><![CDATA[Alan Gerson]]></author>
    <authorid><![CDATA[396]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[June 21, 2004]]></date>
</item><item>
    <title><![CDATA[12 Things FTC Wants You to Know 2 of 3]]></title>
    <link>http://www.imediaconnection.com/content/3661.asp</link>
    <description><![CDATA[Attorneys explain more Federal Trade Commission email rules (second of three parts).]]></description>
    <author><![CDATA[Alan Gerson]]></author>
    <authorid><![CDATA[396]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[June 17, 2004]]></date>
</item><item>
    <title><![CDATA[Avoid the Spam Filter]]></title>
    <link>http://www.imediaconnection.com/content/3649.asp</link>
    <description><![CDATA[Filters make mistakes -- here's how to&nbsp; make sure your legitimate email gets through.]]></description>
    <author><![CDATA[Russell Shaw]]></author>
    <authorid><![CDATA[3487]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_spamQuestion.gif]]></image>
    <date><![CDATA[June 16, 2004]]></date>
</item><item>
    <title><![CDATA[12 Things FTC Wants You to Know 1 of 3]]></title>
    <link>http://www.imediaconnection.com/content/3650.asp</link>
    <description><![CDATA[Attorneys share Federal Trade Commission thoughts on spam with Summit (first of three parts).]]></description>
    <author><![CDATA[Alan Gerson]]></author>
    <authorid><![CDATA[396]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[June 16, 2004]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: Can You Put Spam in a Can-Can?]]></title>
    <link>http://www.imediaconnection.com/content/3535.asp</link>
    <description><![CDATA[Legitimate marketing emails are close to dead and buried under a tidal wave of greed, cluelessness, negligence and borderline contempt.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jaffe_joseph.jpg]]></image>
    <date><![CDATA[May 27, 2004]]></date>
</item><item>
    <title><![CDATA[There�s Gold Outside CRM Mailbox]]></title>
    <link>http://www.imediaconnection.com/content/3352.asp</link>
    <description><![CDATA[To hit the mother lode, add&nbsp;email tools and services that complement basic CRM capabilities.]]></description>
    <author><![CDATA[Dave Chase]]></author>
    <authorid><![CDATA[691]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[May 06, 2004]]></date>
</item><item>
    <title><![CDATA[Technology Is Vital to Control Spam]]></title>
    <link>http://www.imediaconnection.com/content/2531.asp</link>
    <description><![CDATA[One spam fighter explains why CAN-SPAM won�t work, and why privacy may be a direct marketer�s best friend.]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bryan_nancy_wong.jpg]]></image>
    <date><![CDATA[April 22, 2004]]></date>
</item><item>
    <title><![CDATA[Filters Killing More Than Spam]]></title>
    <link>http://www.imediaconnection.com/content/3044.asp</link>
    <description><![CDATA[Study&nbsp;shows spam filters block 19 percent of opt-in email, too.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_spamQuestion.gif]]></image>
    <date><![CDATA[March 17, 2004]]></date>
</item><item>
    <title><![CDATA[This Old Spammer]]></title>
    <link>http://www.imediaconnection.com/content/2941.asp</link>
    <description><![CDATA[Bob Vila�s remodeling site gets nailed for CAN-SPAM violations.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_stopSpam.gif]]></image>
    <date><![CDATA[March 08, 2004]]></date>
</item><item>
    <title><![CDATA[Spoofer ID?]]></title>
    <link>http://www.imediaconnection.com/content/2865.asp</link>
    <description><![CDATA[Is Microsoft onto something with its anti-spam initiative -- or just on something? That depends on whether they allow the rest of us to get under the hood.]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_watters_lee.jpg]]></image>
    <date><![CDATA[February 25, 2004]]></date>
</item><item>
    <title><![CDATA[Email: Marketing Wonder or �Return to Sender?�]]></title>
    <link>http://www.imediaconnection.com/content/2691.asp</link>
    <description><![CDATA[With more than 90 percent of consumers regularly receiving permission-based email, it�s imperative that marketers do things right.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim.jpg]]></image>
    <date><![CDATA[January 23, 2004]]></date>
</item><item>
    <title><![CDATA[The Roots of Email Marketing]]></title>
    <link>http://www.imediaconnection.com/content/2692.asp</link>
    <description><![CDATA[When the first unsolicited email message was sent in 1971, the future of this communication vehicle as a marketing tool was unimaginable.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_email.gif]]></image>
    <date><![CDATA[January 23, 2004]]></date>
</item><item>
    <title><![CDATA[Industry Organizations Pledge Against Spam]]></title>
    <link>http://www.imediaconnection.com/content/2451.asp</link>
    <description><![CDATA[The IAB, NAI-ESPC and TRUSTe establish guidelines for law-abiding email marketers.]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 12, 2004]]></date>
</item><item>
    <title><![CDATA[CAN-SPAM Changes Email List Rentals]]></title>
    <link>http://www.imediaconnection.com/content/2601.asp</link>
    <description><![CDATA[Does the new law require you to change your current process? Here is a legalese-free clarification of its new email marketing requirements.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mayor_mike.jpg]]></image>
    <date><![CDATA[January 12, 2004]]></date>
</item><item>
    <title><![CDATA[Q&A with DoubleClick's Eric Kirby]]></title>
    <link>http://www.imediaconnection.com/content/5579.asp</link>
    <description><![CDATA[The new SVP and general manager of the company's email solutions business provides insight into email trends.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kirby_eric.jpg]]></image>
    <date><![CDATA[]]></date>
</item><item>
    <title><![CDATA[Articles - Media Planning 30907]]></title>
    <link>http://www.imediaconnection.com/content/30907.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[]]></date>
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