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 <title>iMedia Connection: Emerging Platforms - XML for .NET - XML for .NET</title>
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 <description>iMedia Connection</description>
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  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[Why augmented reality will change how we shop]]></title>
    <link>http://www.imediaconnection.com/content/38353.asp</link>
    <description><![CDATA[iMedia's Best 2015 Content: The AR experience engages users wherever they shop. Here's why this trend is here to stay -- and how it benefits marketers and consumers alike. ]]></description>
    <author><![CDATA[Will Cohen]]></author>
    <authorid><![CDATA[55277]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cohen_will_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2015]]></date>
</item><item>
    <title><![CDATA[4 tech trends modern marketers can't ignore in 2015]]></title>
    <link>http://www.imediaconnection.com/content/37969.asp</link>
    <description><![CDATA[There's a lot of game-changing technology on the horizon. Where should you invest your time and money?]]></description>
    <author><![CDATA[Karen Macumber ]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70.jpg]]></image>
    <date><![CDATA[January 21, 2015]]></date>
</item><item>
    <title><![CDATA[18 CES innovations that marketers need to watch]]></title>
    <link>http://www.imediaconnection.com/content/38012.asp</link>
    <description><![CDATA[From health-tracking devices to flying selfie cams, marketers can't afford to ignore this year's newest tech debuts.]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_simpson_bethany_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2015]]></date>
</item><item>
    <title><![CDATA[5 cloud computing tools that have influenced marketing]]></title>
    <link>http://www.imediaconnection.com/content/37249.asp</link>
    <description><![CDATA[The growth of cloud-based technologies has changed the way marketers do business. Here are the tools that made a difference.]]></description>
    <author><![CDATA[Ian McGrath ]]></author>
    <authorid><![CDATA[62865]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_McGrath_Ian_70x70.jpg]]></image>
    <date><![CDATA[September 02, 2014]]></date>
</item><item>
    <title><![CDATA[3 Gmail innovations to watch out for]]></title>
    <link>http://www.imediaconnection.com/content/37229.asp</link>
    <description><![CDATA[Google has revolutionized email use in many ways, and it still has a lot planned for the future. Here's what's on the horizon. ]]></description>
    <author><![CDATA[Mark Brown ]]></author>
    <authorid><![CDATA[62561]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brown_mark_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2014]]></date>
</item><item>
    <title><![CDATA[4 intuitive rules when approaching beacon technology ]]></title>
    <link>http://www.imediaconnection.com/content/37009.asp</link>
    <description><![CDATA[Although it's still early in the game, there's no doubt that proximity marketing will have a dramatic impact on advertising and retail. Here are some practical tips to put you ahead of the competition.]]></description>
    <author><![CDATA[Karen Macumber ]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2014]]></date>
</item><item>
    <title><![CDATA[How to craft innovation from new technologies]]></title>
    <link>http://www.imediaconnection.com/content/36713.asp</link>
    <description><![CDATA[The most inventive marketers always keep the latest tech advances top-of-mind. In this Q&A, Laston Charriez, SVP marketing, Western Union, discusses the respective roles of CMOs, consumers, and partners.]]></description>
    <author><![CDATA[Jennifer Marlo]]></author>
    <authorid><![CDATA[35826]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Marlo_Jennifer_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2014]]></date>
</item><item>
    <title><![CDATA[4 ways to score in Latin American markets]]></title>
    <link>http://www.imediaconnection.com/content/36700.asp</link>
    <description><![CDATA[The World Cup marks the beginning of endless marketing opportunities -- not only in Brazil, but also in its neighboring countries. Here are the best practices to consider.]]></description>
    <author><![CDATA[Marina Sanchez ]]></author>
    <authorid><![CDATA[62547]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sanchez_Marina_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2014]]></date>
</item><item>
    <title><![CDATA[4 tech innovations changing the marketing landscape]]></title>
    <link>http://www.imediaconnection.com/content/36614.asp</link>
    <description><![CDATA[Thanks to the rapid rise of smartphones, the internet now comes with us through every step of our daily journeys. Here's where technology will take us next.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2014]]></date>
</item><item>
    <title><![CDATA[What advertising will look like in 2020]]></title>
    <link>http://www.imediaconnection.com/content/36591.asp</link>
    <description><![CDATA[We are in the midst of an innovation revolution. Here's where the marketing world will be in a few years.]]></description>
    <author><![CDATA[Tom Edwards]]></author>
    <authorid><![CDATA[26279]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_tom_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2014]]></date>
</item><item>
    <title><![CDATA[What is the future of data-driven creativity?]]></title>
    <link>http://www.imediaconnection.com/content/36380.asp</link>
    <description><![CDATA[Consumer needs and behaviors are constantly changing, and agencies must fight to keep up. In this Q&A, Lori H. Schwartz shares insights on the latest trends in wearables, branded content, and more.]]></description>
    <author><![CDATA[Franchesca Nguyen]]></author>
    <authorid><![CDATA[53394]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nguyen_Franchesca_70x70.jpg]]></image>
    <date><![CDATA[May 02, 2014]]></date>
</item><item>
    <title><![CDATA[How in-store tech is changing the shopping experience]]></title>
    <link>http://www.imediaconnection.com/content/36174.asp</link>
    <description><![CDATA[Smartphones have already reshaped online shopping, and now the brick-and-mortar store is evolving. Here's how retailers are preparing to track physical shoppers.]]></description>
    <author><![CDATA[Devanshi Garg]]></author>
    <authorid><![CDATA[55482]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Garg_Devanshi_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2014]]></date>
</item><item>
    <title><![CDATA[How publishers can fill the keyword data gap ]]></title>
    <link>http://www.imediaconnection.com/content/36183.asp</link>
    <description><![CDATA[Just like the cookie, the search keyword is a likely candidate for the endangered species list. So how will you target readers?]]></description>
    <author><![CDATA[Dennis Clerk ]]></author>
    <authorid><![CDATA[61455]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Clerk_Dennis_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2014]]></date>
</item><item>
    <title><![CDATA[How big data can lead to big loyalty]]></title>
    <link>http://www.imediaconnection.com/content/36171.asp</link>
    <description><![CDATA[Customer-centric marketing can lead to big payoffs for your brand. Here's what you need to know to personalize the customer experience properly.]]></description>
    <author><![CDATA[Jane Paolucci ]]></author>
    <authorid><![CDATA[10801]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_paolucci_jane_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2014]]></date>
</item><item>
    <title><![CDATA[5 stages to unlocking social media's full potential]]></title>
    <link>http://www.imediaconnection.com/content/36106.asp</link>
    <description><![CDATA[Are you using social media to persuade your target audience to buy? If so, this is a colossal mistake. Here's why.]]></description>
    <author><![CDATA[Scott Fasser ]]></author>
    <authorid><![CDATA[60810]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Fasser_Scott_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2014]]></date>
</item><item>
    <title><![CDATA[The hidden dangers of social media data]]></title>
    <link>http://www.imediaconnection.com/content/36105.asp</link>
    <description><![CDATA[When it comes to sharing information online, security can easily be breached. But marketers have the power to set a tone of discretion when accessing consumer data. Here's how. ]]></description>
    <author><![CDATA[Stacey Waxman ]]></author>
    <authorid><![CDATA[60658]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Waxman_Stacey_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2014]]></date>
</item><item>
    <title><![CDATA[6 social media network updates that you missed]]></title>
    <link>http://www.imediaconnection.com/content/36064.asp</link>
    <description><![CDATA[When it comes to updates, how often do you read the fine print? Let's take away the guesswork for you. Here's how the most recent changes made at Facebook, Twitter, and LinkedIn will affect your business.]]></description>
    <author><![CDATA[Trevor LaTorre-Couch ]]></author>
    <authorid><![CDATA[61076]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_LaTorre-Couch_Trevor_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2014]]></date>
</item><item>
    <title><![CDATA[5 wildly creative campaigns you probably missed]]></title>
    <link>http://www.imediaconnection.com/content/35915.asp</link>
    <description><![CDATA[Great work is done in our industry every day. So much, in fact, that some of it can slip by relatively unnoticed. Did you catch these recent winners?]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2014]]></date>
</item><item>
    <title><![CDATA[The brands that are shining on Google Helpouts]]></title>
    <link>http://www.imediaconnection.com/content/35716.asp</link>
    <description><![CDATA[Google Helpouts represents a new and almost entirely untapped way for companies to connect authentically with potential customers. Here's what you can learn from the program's pilot brand partners.]]></description>
    <author><![CDATA[Rose Haywood]]></author>
    <authorid><![CDATA[60317]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_haywood_rose_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2014]]></date>
</item><item>
    <title><![CDATA[A marketer's guide to multi-channel networks ]]></title>
    <link>http://www.imediaconnection.com/content/35201.asp</link>
    <description><![CDATA[Major brands are now partnering with multi-channel networks on YouTube. Here's what marketers need to know about this rapidly evolving space.]]></description>
    <author><![CDATA[Ian Tenenbaum ]]></author>
    <authorid><![CDATA[41007]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tenenbaum_Ian_70x70.jpg]]></image>
    <date><![CDATA[October 22, 2013]]></date>
</item><item>
    <title><![CDATA[iMedia goes on location at OpenCo SF 2013]]></title>
    <link>http://www.imediaconnection.com/content/35145.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2013]]></date>
</item><item>
    <title><![CDATA[How brick-and-mortar retailers can survive ]]></title>
    <link>http://www.imediaconnection.com/content/35134.asp</link>
    <description><![CDATA[In-store retailing requires powerful digital brand engagement that includes personalization -- at every level. Here's what the omni-channel future looks like.]]></description>
    <author><![CDATA[Michael Komasinski ]]></author>
    <authorid><![CDATA[57527]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Komasinski_Michael_70x70_.jpg]]></image>
    <date><![CDATA[October 09, 2013]]></date>
</item><item>
    <title><![CDATA[The future role of artificial intelligence in advertising ]]></title>
    <link>http://www.imediaconnection.com/content/34888.asp</link>
    <description><![CDATA[As machines reshape the notion of "consumer" in unimaginable ways, are agencies and clients ready for this shift? Here's how you can prepare.]]></description>
    <author><![CDATA[Jason Alan Snyder ]]></author>
    <authorid><![CDATA[56771]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Snyder_Jason_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2013]]></date>
</item><item>
    <title><![CDATA[What Google's Chromecast means for marketers]]></title>
    <link>http://www.imediaconnection.com/content/34792.asp</link>
    <description><![CDATA[Chromecast might seem like a device specifically for consumers, but advertisers will benefit just as much -- if not more -- from the innovative dongle. Here's why. ]]></description>
    <author><![CDATA[Prasant Varghese ]]></author>
    <authorid><![CDATA[52424]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Varghese__Prasant_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2013]]></date>
</item><item>
    <title><![CDATA[The most important shopper marketing trends to watch]]></title>
    <link>http://www.imediaconnection.com/content/34667.asp</link>
    <description><![CDATA[The next big marketing revolution is going to occur in stores, not online. Is your brand positioned to capitalize on the latest retail opportunities?]]></description>
    <author><![CDATA[Denise Zimmerman ]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70(1).jpg]]></image>
    <date><![CDATA[August 14, 2013]]></date>
</item><item>
    <title><![CDATA[The plague of new marketing technology]]></title>
    <link>http://www.imediaconnection.com/content/34597.asp</link>
    <description><![CDATA[The possibility of saving time with a new technology can be all too tempting to resist. Here's how to improve your existing tools instead.]]></description>
    <author><![CDATA[Justin Gray ]]></author>
    <authorid><![CDATA[49261]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gray_Justin_70x70(1).jpg]]></image>
    <date><![CDATA[July 31, 2013]]></date>
</item><item>
    <title><![CDATA[The startups that will redefine marketing ]]></title>
    <link>http://www.imediaconnection.com/content/34496.asp</link>
    <description><![CDATA[These nine companies represent the hottest trends in the ever-blurring areas of social, mobile, and content. Are they on your radar?]]></description>
    <author><![CDATA[Alex Jacobs ]]></author>
    <authorid><![CDATA[56016]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Jacobs_Alex_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2013]]></date>
</item><item>
    <title><![CDATA[Unfair uses of Google Authorship]]></title>
    <link>http://www.imediaconnection.com/content/34422.asp</link>
    <description><![CDATA[Claiming authorship on curated content can be a precarious judgment call. Here are the rules of fair play for Google+'s latest feature. ]]></description>
    <author><![CDATA[Pawan Deshpande ]]></author>
    <authorid><![CDATA[35124]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_deshpande_pawan_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2013]]></date>
</item><item>
    <title><![CDATA[The publisher's role in native advertising]]></title>
    <link>http://www.imediaconnection.com/content/34370.asp</link>
    <description><![CDATA[The native model is a fresh way for publishers to bring in new revenue. Here is a list of important concerns to consider when producing a set of guidelines for these campaigns.]]></description>
    <author><![CDATA[Brandon Carter ]]></author>
    <authorid><![CDATA[55174]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Carter_Brandon_70_x_70.jpg]]></image>
    <date><![CDATA[June 20, 2013]]></date>
</item><item>
    <title><![CDATA[How to align your content marketing and native advertising ]]></title>
    <link>http://www.imediaconnection.com/content/34339.asp</link>
    <description><![CDATA[While seemingly different tools, content marketing and native advertising are not separate strategies. Here's why.]]></description>
    <author><![CDATA[Steve Kondonijakos ]]></author>
    <authorid><![CDATA[53991]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kondonijakos_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2013]]></date>
</item><item>
    <title><![CDATA[8 steps to avoid gamification failure]]></title>
    <link>http://www.imediaconnection.com/content/33445.asp</link>
    <description><![CDATA[Gamification is more than just slapping points, badges, and rewards on a marketing campaign. To drive engagement and loyalty, it's crucial to follow these well-established best practices. ]]></description>
    <author><![CDATA[Rajat Paharia ]]></author>
    <authorid><![CDATA[43613]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Paharia_Rajat_70x70.jpg]]></image>
    <date><![CDATA[January 16, 2013]]></date>
</item><item>
    <title><![CDATA[6 tech trends you can ignore in 2013 ]]></title>
    <link>http://www.imediaconnection.com/content/33423.asp</link>
    <description><![CDATA[A lot of the widely touted "trends to watch this year" don't need to be watched at all. They're baloney. Would you like to know which ones?]]></description>
    <author><![CDATA[Eric Anderson ]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[January 14, 2013]]></date>
</item><item>
    <title><![CDATA[How to make an infographic worth a thousand words]]></title>
    <link>http://www.imediaconnection.com/content/33166.asp</link>
    <description><![CDATA[If you want the full attention of your audience, words alone aren't going to cut it. Harness the visual power of infographics with these seven tips.]]></description>
    <author><![CDATA[Marc Connor]]></author>
    <authorid><![CDATA[50252]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Connor_Marc_70x70.jpg]]></image>
    <date><![CDATA[November 28, 2012]]></date>
</item><item>
    <title><![CDATA[3 signs you're not ready for gamification]]></title>
    <link>http://www.imediaconnection.com/content/33042.asp</link>
    <description><![CDATA[Let's face it: Not every new tactic is a good fit for every organization. Don't jump on the gamification bandwagon if you're seeing any of these red flags.]]></description>
    <author><![CDATA[Ranjith Kumaran ]]></author>
    <authorid><![CDATA[49085]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kumaran_Ranjith_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2012]]></date>
</item><item>
    <title><![CDATA[4 simple steps to building an infographic]]></title>
    <link>http://www.imediaconnection.com/content/32969.asp</link>
    <description><![CDATA[Creating an infographic usually requires sorting through a cornucopia of information and clarifying the essential points. Here's an easier way to build one.]]></description>
    <author><![CDATA[Sean X]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <date><![CDATA[October 25, 2012]]></date>
</item><item>
    <title><![CDATA[How to master tech investment decisions at an agency]]></title>
    <link>http://www.imediaconnection.com/content/32651.asp</link>
    <description><![CDATA[The ability to make the optimum technology investments is becoming an even more critical success factor for agencies. Here's how to make the right choices. ]]></description>
    <author><![CDATA[Julian Baring]]></author>
    <authorid><![CDATA[48652]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baring_julian_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2012]]></date>
</item><item>
    <title><![CDATA[3 lesser-known gamification strategies for marketers]]></title>
    <link>http://www.imediaconnection.com/content/32497.asp</link>
    <description><![CDATA[Take your brand beyond badges and leaderboards with the right gamification strategy. Check out these examples of game mechanic mash-ups.]]></description>
    <author><![CDATA[Darren Steele ]]></author>
    <authorid><![CDATA[47277]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Steele_Darren_70x70.jpg.jpg]]></image>
    <date><![CDATA[August 22, 2012]]></date>
</item><item>
    <title><![CDATA[How to develop a long-lasting gamification strategy]]></title>
    <link>http://www.imediaconnection.com/content/32366.asp</link>
    <description><![CDATA[Gamification has emerged as the silver quill in every marketer's cap, but what happens when the game ends? Here are four tips to extend audience engagement long after "game over."]]></description>
    <author><![CDATA[Javier Flaim ]]></author>
    <authorid><![CDATA[47327]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flaim_javier_70x70.jpg.jpg]]></image>
    <date><![CDATA[July 31, 2012]]></date>
</item><item>
    <title><![CDATA[5 reasons your digital startup will fail ]]></title>
    <link>http://www.imediaconnection.com/content/32182.asp</link>
    <description><![CDATA[Many startups build their businesses around brand marketing dollars, but they don't invest enough effort in truly understanding their customers. Here's how to avoid common points of disconnect.]]></description>
    <author><![CDATA[Dave Knox]]></author>
    <authorid><![CDATA[33449]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_knox_dave_70x70.jpg]]></image>
    <date><![CDATA[July 16, 2012]]></date>
</item><item>
    <title><![CDATA[9 startups that marketers will love]]></title>
    <link>http://www.imediaconnection.com/content/32080.asp</link>
    <description><![CDATA[The most successful brands are particularly adept at finding the startups that are going to make a big difference in the marketing landscape. Consider these companies that hold great promise.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[June 20, 2012]]></date>
</item><item>
    <title><![CDATA[5 rules for partnering with startups]]></title>
    <link>http://www.imediaconnection.com/content/31933.asp</link>
    <description><![CDATA[If you want to find "the next big thing" before your competitor does, you might want to consider forming a partnership with a tech startup. Follow these guidelines to get started.]]></description>
    <author><![CDATA[Karen Macumber ]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2012]]></date>
</item><item>
    <title><![CDATA[3 essential tips for QR code marketing]]></title>
    <link>http://www.imediaconnection.com/content/31810.asp</link>
    <description><![CDATA[Brands still seem to be making themselves look bad with QR codes, sometimes even leading consumers to pages that aren't optimized for mobile. Read on for the essentials of success.]]></description>
    <author><![CDATA[John Berg]]></author>
    <authorid><![CDATA[46293]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berg_john_70x70.jpg]]></image>
    <date><![CDATA[May 23, 2012]]></date>
</item><item>
    <title><![CDATA[3 promising tech startups: Where are they now?]]></title>
    <link>http://www.imediaconnection.com/content/31815.asp</link>
    <description><![CDATA[Last year, iMedia's startup showcase, Next Wave, uncovered three early stage tech companies with great potential. See which ones have since taken off -- and which one hit a wall.]]></description>
    <author><![CDATA[Kyle Montero]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/nextwave_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2012]]></date>
</item><item>
    <title><![CDATA[7 potential pitfalls of gamification]]></title>
    <link>http://www.imediaconnection.com/content/31753.asp</link>
    <description><![CDATA[Gamification is an excellent way to engage consumers, but if done incorrectly, it can hurt your brand. Consider these downsides.]]></description>
    <author><![CDATA[Chloe Della Costa ]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[May 17, 2012]]></date>
</item><item>
    <title><![CDATA[10 tech trends you can ignore in 2012]]></title>
    <link>http://www.imediaconnection.com/content/31439.asp</link>
    <description><![CDATA[Nobody holds us accountable for the predictions that didn't come true last year because we were all too busy reading next year's top 10 lists. Here are trends to disregard in 2012.]]></description>
    <author><![CDATA[Eric Anderson ]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[April 11, 2012]]></date>
</item><item>
    <title><![CDATA[Why marketers should care about augmented reality ]]></title>
    <link>http://www.imediaconnection.com/content/31213.asp</link>
    <description><![CDATA[Sure, augmented reality is cool, but did you also know it can transform the way we measure DOOH campaigns? Read on for more reasons on why you should be using AR today.]]></description>
    <author><![CDATA[Shawn Rorick]]></author>
    <authorid><![CDATA[2751]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rorick_Shawn_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2012]]></date>
</item><item>
    <title><![CDATA[A marketer's guide to augmented reality]]></title>
    <link>http://www.imediaconnection.com/content/31076.asp</link>
    <description><![CDATA[Augmented reality has huge potential for digital marketers, but if you want to use it wisely, you need to understand how it works. Here's a detailed guide.]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[February 28, 2012]]></date>
</item><item>
    <title><![CDATA[Marketing misconceptions about the shifting radio landscape]]></title>
    <link>http://www.imediaconnection.com/content/30673.asp</link>
    <description><![CDATA[Is the explosion of digital music services the death of broadcast radio? Here's what you need to consider before marketing through online audio channels.]]></description>
    <author><![CDATA[Steve Farella]]></author>
    <authorid><![CDATA[44042]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Farella_Steve70x70.jpg]]></image>
    <date><![CDATA[January 03, 2012]]></date>
</item><item>
    <title><![CDATA[The pros and cons of augmented reality]]></title>
    <link>http://www.imediaconnection.com/content/29639.asp</link>
    <description><![CDATA[Augmented reality allows consumers to experience your products and services at any time and place. Find out how you can reap the benefits (and avoid the pitfalls) of this ever-changing technology. ]]></description>
    <author><![CDATA[Steve Olenski]]></author>
    <authorid><![CDATA[30999]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_olenski_steve_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2011]]></date>
</item><item>
    <title><![CDATA[Gamification tips to bolster customer loyalty ]]></title>
    <link>http://www.imediaconnection.com/content/29564.asp</link>
    <description><![CDATA[There is a reason why "Angry Birds" has been downloaded more than 250 million times: People love games. Discover how to incorporate effective gamification concepts into your campaigns. ]]></description>
    <author><![CDATA[Matt Siden]]></author>
    <authorid><![CDATA[39596]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_siden_matt_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2011]]></date>
</item><item>
    <title><![CDATA[How emerging tech can hurt you  ]]></title>
    <link>http://www.imediaconnection.com/content/29462.asp</link>
    <description><![CDATA[With so much new technology arriving every day, it can be a tough task to weed out the winners and losers. While some tech might be fun to play with, it may not work as promised and may even hurt your brand or business. Here's what to watch for.]]></description>
    <author><![CDATA[Denise E. Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2011]]></date>
</item><item>
    <title><![CDATA[3 brands leading post-PC era marketing]]></title>
    <link>http://www.imediaconnection.com/content/29384.asp</link>
    <description><![CDATA[As marketers and creatives, we need to put an end to the notion that there is a digital divide separating the physical and the virtual. Here are three brands that are ahead of the pack in this respect.]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[June 28, 2011]]></date>
</item><item>
    <title><![CDATA[A survival guide to SoLoMo (social, location, and mobile) ]]></title>
    <link>http://www.imediaconnection.com/content/29269.asp</link>
    <description><![CDATA[In the immediate future, people will be leaving their PCs and stepping out into a world of internet-connected devices and context-specific information services. Are you prepared?]]></description>
    <author><![CDATA[Bruce LeSourd ]]></author>
    <authorid><![CDATA[39177]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lesourd_bruce_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2011]]></date>
</item><item>
    <title><![CDATA[The biggest digital out-of-home opportunities]]></title>
    <link>http://www.imediaconnection.com/content/28968.asp</link>
    <description><![CDATA[Millions of Americans visit restaurants and bars weekly. By leveraging place-based video screens in these environments, you can boost your brand's reach.]]></description>
    <author><![CDATA[Jeff Atley]]></author>
    <authorid><![CDATA[31905]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_atley_jeff_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2011]]></date>
</item><item>
    <title><![CDATA[7 habits of highly effective tablet marketers ]]></title>
    <link>http://www.imediaconnection.com/content/28931.asp</link>
    <description><![CDATA[We're still figuring out the best ways to engage with consumers on their tablets. Check out these surefire tips to help you through the process. ]]></description>
    <author><![CDATA[Andrew Solmssen]]></author>
    <authorid><![CDATA[38603]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_solmssen_andrew_70x70.jpg]]></image>
    <date><![CDATA[April 26, 2011]]></date>
</item><item>
    <title><![CDATA[The 10-minute guide to digital out-of-home ]]></title>
    <link>http://www.imediaconnection.com/content/28902.asp</link>
    <description><![CDATA[With $3.5 billion in sales expected for 2011, DOOH is way too big for anyone to ignore. Get a succinct download on this fast-growing media category.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[April 22, 2011]]></date>
</item><item>
    <title><![CDATA[Why you should use CGI technology in your next campaign]]></title>
    <link>http://www.imediaconnection.com/content/28860.asp</link>
    <description><![CDATA[Want to save time and money on your next campaign? Check out how using CGI technology can help you do just that. ]]></description>
    <author><![CDATA[Michael Roth]]></author>
    <authorid><![CDATA[23361]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_michael_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2011]]></date>
</item><item>
    <title><![CDATA[How to plug in to mom ]]></title>
    <link>http://www.imediaconnection.com/content/28856.asp</link>
    <description><![CDATA[Today's moms are tech-savvy, tuned in, and ready to join the marketing conversation. If you are looking to reach this hot demographic, let McCann's chief technology catalyst show you when, where, and how to forge strong bonds. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70.jpg]]></image>
    <date><![CDATA[April 15, 2011]]></date>
</item><item>
    <title><![CDATA[What's working, and what's not, for tablet marketing ]]></title>
    <link>http://www.imediaconnection.com/content/28817.asp</link>
    <description><![CDATA[Will tablets hit their tipping point this year? And what benefits do they provide over other digital channels? Find out what Organic's emerging platforms strategist sees for this booming technology. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70.jpg]]></image>
    <date><![CDATA[April 08, 2011]]></date>
</item><item>
    <title><![CDATA[3 ways to ensure your company is amazing]]></title>
    <link>http://www.imediaconnection.com/content/28665.asp</link>
    <description><![CDATA[The vital role that technologists play in startups is often overlooked. Here's how to guarantee that your company is creating game-changing technology, not mundane business solutions.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2011]]></date>
</item><item>
    <title><![CDATA[Tips for successful in-game advertising ]]></title>
    <link>http://www.imediaconnection.com/content/28621.asp</link>
    <description><![CDATA[The elusive male 18-34 demographic just got a little easier to reach. Check out these guidelines for grabbing their attention through gaming. ]]></description>
    <author><![CDATA[Alex Sood]]></author>
    <authorid><![CDATA[37272]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sood_alex_70.jpg]]></image>
    <date><![CDATA[March 09, 2011]]></date>
</item><item>
    <title><![CDATA[7 marketing tech trends you can't miss ]]></title>
    <link>http://www.imediaconnection.com/content/28597.asp</link>
    <description><![CDATA[The future is now. Consider all these fancy new technologies and trends you have to look forward to this year.]]></description>
    <author><![CDATA[Eric Anderson]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[March 07, 2011]]></date>
</item><item>
    <title><![CDATA[Findings and forecasts from the IPG Media Lab]]></title>
    <link>http://www.imediaconnection.com/content/28521.asp</link>
    <description><![CDATA[iMedia talked with emerging media specialist Brian Monahan. Find out what trends, brands, and insights his company is keeping an eye on this year. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110219_DC_Vid06_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2011]]></date>
</item><item>
    <title><![CDATA[Brand identity: Accelerated to scale ]]></title>
    <link>http://www.imediaconnection.com/content/28465.asp</link>
    <description><![CDATA[P&G's former branded entertainment manager is now innovating on the agency and VC sides of the branding game. See what he has to say about how mobile mania, "technopology," and the entrepreneurial drive will affect digital this year.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70.jpg]]></image>
    <date><![CDATA[February 10, 2011]]></date>
</item><item>
    <title><![CDATA[How to keep the app from destroying the mobile web ]]></title>
    <link>http://www.imediaconnection.com/content/28398.asp</link>
    <description><![CDATA[The app economy is taking off, but is the walled-garden approach sustainable as marketers race to add value? See why it might be time to rethink this strategy, and consider a simplified way of engaging consumers.]]></description>
    <author><![CDATA[Adam Broitman ]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.jpg]]></image>
    <date><![CDATA[February 01, 2011]]></date>
</item><item>
    <title><![CDATA[Top tech that will get marketers wired in 2011]]></title>
    <link>http://www.imediaconnection.com/content/28368.asp</link>
    <description><![CDATA[Ready for another year of helping your clients keep up with digital trends? Better brush up on your competency in these key areas if you want to stay ahead of the competition. ]]></description>
    <author><![CDATA[Dana M. Harris]]></author>
    <authorid><![CDATA[32504]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_dana_70x70.jpg]]></image>
    <date><![CDATA[January 25, 2011]]></date>
</item><item>
    <title><![CDATA[The dynamic content that makes sales more engaging]]></title>
    <link>http://www.imediaconnection.com/content/28364.asp</link>
    <description><![CDATA[Standing out from the crowd is easy when your sales team is armed with the right tools. This customer-centric message strategy is a great first step. ]]></description>
    <author><![CDATA[Gavin Finn]]></author>
    <authorid><![CDATA[36397]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_finn_gavin_70x70.jpg]]></image>
    <date><![CDATA[January 24, 2011]]></date>
</item><item>
    <title><![CDATA[Can TV and the internet peacefully co-exist in one device? ]]></title>
    <link>http://www.imediaconnection.com/content/28358.asp</link>
    <description><![CDATA[Over the years, countless devices have attempted to combine TV viewing and interactive features. Have device manufacturers nailed it with the latest round of feature-rich TVs?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70(4).jpg]]></image>
    <date><![CDATA[January 20, 2011]]></date>
</item><item>
    <title><![CDATA[Microsoft's take on the future of interactive TV]]></title>
    <link>http://www.imediaconnection.com/content/28262.asp</link>
    <description><![CDATA[Microsoft has played a big part in the development of social gaming and interactive TV. Take a look at what Breakthrough Summit speaker -- and Microsoft's GM of advertising -- Mark Kroese has to say about what lies ahead.]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2011]]></date>
</item><item>
    <title><![CDATA[Gadgets, Google, and the grand exploration of technology]]></title>
    <link>http://www.imediaconnection.com/content/28148.asp</link>
    <description><![CDATA[Jaron Lanier, scientist, author, and virtual reality pioneer, talks to iMedia about the convergence of people and technology, advertising sustainability, and the marketing realities of "Minority Report."]]></description>
    <author><![CDATA[Nancy Galanty]]></author>
    <authorid><![CDATA[24747]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_galanty_nancy_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2010]]></date>
</item><item>
    <title><![CDATA[Why 2011 will be digital out-of-home's tipping point]]></title>
    <link>http://www.imediaconnection.com/content/28086.asp</link>
    <description><![CDATA[DOOH is poised to move beyond tests and trials and become an accepted ingredient in a planning recipe. Check out the signs you can't ignore.]]></description>
    <author><![CDATA[Garry McGuire ]]></author>
    <authorid><![CDATA[35469]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcguire_garry_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2010]]></date>
</item><item>
    <title><![CDATA[Why no one is watching your ads]]></title>
    <link>http://www.imediaconnection.com/content/28061.asp</link>
    <description><![CDATA[More and more Americans are going off the advertising grid. Learn what this means for your brand -- and digital marketing at large. ]]></description>
    <author><![CDATA[Matt Rosenberg]]></author>
    <authorid><![CDATA[2533]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosenberg_matt_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2010]]></date>
</item><item>
    <title><![CDATA[Will Twitter's new ad model work for marketers?]]></title>
    <link>http://www.imediaconnection.com/content/27983.asp</link>
    <description><![CDATA[Advertising is coming to Twitter. Check out how the leading social media agencies are reacting. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2010]]></date>
</item><item>
    <title><![CDATA[The best uses of digital out-of-home ads]]></title>
    <link>http://www.imediaconnection.com/content/27902.asp</link>
    <description><![CDATA[The logistics of a DOOH campaign depend on your marketing objectives. Here's a quick look at how this medium is being successfully employed by different industries.]]></description>
    <author><![CDATA[Jeff Atley]]></author>
    <authorid><![CDATA[31905]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_atley_jeff_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2010]]></date>
</item><item>
    <title><![CDATA[4 ways "shiny new toys" can be profitable ]]></title>
    <link>http://www.imediaconnection.com/content/27398.asp</link>
    <description><![CDATA[Playing with our new toys can lead to inspired marketing ideas that translate into meaningful business success. See how.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[August 16, 2010]]></date>
</item><item>
    <title><![CDATA[Things that go Boing Boing in the night]]></title>
    <link>http://www.imediaconnection.com/content/27387.asp</link>
    <description><![CDATA[Journalist, researcher, and BoingBoing.net's mad scientist of sorts, David Pescovitz talks to iMedia about weapons of mass persuasion, the programmable world, and hacking reality.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_V270x70.JPG]]></image>
    <date><![CDATA[August 12, 2010]]></date>
</item><item>
    <title><![CDATA[6 tips for building better iPad apps]]></title>
    <link>http://www.imediaconnection.com/content/27083.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney hits up the iPad Game Summit in San Francisco and shares key considerations that can help content creators succeed on the device.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[July 02, 2010]]></date>
</item><item>
    <title><![CDATA[Dead internet ideas: The silver bullet]]></title>
    <link>http://www.imediaconnection.com/content/26918.asp</link>
    <description><![CDATA[Interactive marketing is full of traditional concepts that are no longer practical. At the iMedia Agency Summit, Doug Weaver outlined a dozen ideas currently killing imagination.]]></description>
    <author><![CDATA[Doug Weaver]]></author>
    <authorid><![CDATA[120]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weaver_doug_70x70(1).jpg]]></image>
    <date><![CDATA[June 08, 2010]]></date>
</item><item>
    <title><![CDATA[Are agencies ignoring the iPad?]]></title>
    <link>http://www.imediaconnection.com/content/26890.asp</link>
    <description><![CDATA[Apple has sold more than 2 million units, but are brands ready to embrace the new device? Top digital marketers tell us what their clients have been doing with the iPad -- if anything.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Austin_MOTS2_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2010]]></date>
</item><item>
    <title><![CDATA[The iPad: Searching for answers to the wrong questions]]></title>
    <link>http://www.imediaconnection.com/content/26865.asp</link>
    <description><![CDATA[Apple's latest product is already impacting the worlds of consumers, brands, and marketers. Take a look at the core issues and concerns regarding the device.]]></description>
    <author><![CDATA[Ian Wolfman]]></author>
    <authorid><![CDATA[2726]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wolfman_ian_70x70.jpg]]></image>
    <date><![CDATA[May 28, 2010]]></date>
</item><item>
    <title><![CDATA[Foursquare: It's popular, but is it prosperous?]]></title>
    <link>http://www.imediaconnection.com/content/26766.asp</link>
    <description><![CDATA[Location-based services are hot right now, but will the demand ever lead to dollars? In today's New Media Minute, Daisy Whitney explains why advertisers continue to dabble with Foursquare but won't dive in.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[May 19, 2010]]></date>
</item><item>
    <title><![CDATA[Marketing drawbacks and opportunities on the iPad]]></title>
    <link>http://www.imediaconnection.com/content/26669.asp</link>
    <description><![CDATA[The iPad provides new opportunities for brands to offer compelling and useful content to consumers. Let's take a closer look at the platform's marketing implications.]]></description>
    <author><![CDATA[Natalie Suski]]></author>
    <authorid><![CDATA[30524]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_suski_natalie_70x70.jpg]]></image>
    <date><![CDATA[May 11, 2010]]></date>
</item><item>
    <title><![CDATA[Two new views on web innovation]]></title>
    <link>http://www.imediaconnection.com/content/26409.asp</link>
    <description><![CDATA[Learn to translate data into a visual interactive experience and explore the dimensions of a trendy new technology in these podcasts from the iMedia Breakthrough Summit in Coconut Point, Fla.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70(1).gif]]></image>
    <date><![CDATA[April 06, 2010]]></date>
</item><item>
    <title><![CDATA[How to evaluate online media channels]]></title>
    <link>http://www.imediaconnection.com/content/26256.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, Laura Santos, the director of e-commerce operations at Danskin, discusses how her company evaluates new media opportunities.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2010]]></date>
</item><item>
    <title><![CDATA[3 brands making the most of new media]]></title>
    <link>http://www.imediaconnection.com/content/26199.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[March 17, 2010]]></date>
</item><item>
    <title><![CDATA[An inventor's shocking forecasts for marketing technology]]></title>
    <link>http://www.imediaconnection.com/content/26122.asp</link>
    <description><![CDATA[Renowned futurist and inventor Ray Kurzweil shares his bold predictions on virtual environments for marketing, the effects of an accelerated technological pace, and how information will transform communications.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_V270x70.JPG]]></image>
    <date><![CDATA[March 09, 2010]]></date>
</item><item>
    <title><![CDATA[The importance of social media super users]]></title>
    <link>http://www.imediaconnection.com/content/26097.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, Todd Whitley, VP of eMarketing at The Leukemia & Lymphoma Society, talks about the importance of loyal users in a social media campaign.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2010]]></date>
</item><item>
    <title><![CDATA[3 emerging formats poised for a breakthrough]]></title>
    <link>http://www.imediaconnection.com/content/26087.asp</link>
    <description><![CDATA[eMarketer's CEO explains why social media, mobile, and video will finally get the money they deserve in 2010.]]></description>
    <author><![CDATA[Geoff Ramsey]]></author>
    <authorid><![CDATA[2028]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ramsey_geoff_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2010]]></date>
</item><item>
    <title><![CDATA[Twitter: Growing up or getting old?]]></title>
    <link>http://www.imediaconnection.com/content/26083.asp</link>
    <description><![CDATA[Watch as iMedia's marketer on the street discovers what industry leaders really think about Twitter and the implications of real-time search.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_hs-video_kevinryan_vegas_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2010]]></date>
</item><item>
    <title><![CDATA[Creating cultural disruption on digital's terms]]></title>
    <link>http://www.imediaconnection.com/content/26019.asp</link>
    <description><![CDATA[Wieden + Kennedy's Renny Gleeson fumes about agencies misusing client money, explains why you can't predict emerging technology expertise, and outlines the changes he wants to see in digital.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_V270x70.JPG]]></image>
    <date><![CDATA[February 25, 2010]]></date>
</item><item>
    <title><![CDATA[6 ways to get a client to trust emerging tech]]></title>
    <link>http://www.imediaconnection.com/content/25954.asp</link>
    <description><![CDATA[Staying on the cutting edge of digital advertising is hard enough, but getting your client to join you there is the real challenge. Find out what strategies will help take your client into the future.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[February 18, 2010]]></date>
</item><item>
    <title><![CDATA[The next frontier for e-readers and tablets]]></title>
    <link>http://www.imediaconnection.com/content/25946.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney discusses how tablet technology could mean big shifts for the comic book and graphic novel industry.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[February 17, 2010]]></date>
</item><item>
    <title><![CDATA[Moving forward with motion-based marketing]]></title>
    <link>http://www.imediaconnection.com/content/25829.asp</link>
    <description><![CDATA[The next step forward in user interfaces will bring a host of new considerations for marketers. Here are the four platforms where we'll see kinetic marketing experimentation take place.]]></description>
    <author><![CDATA[Josh Lovison ]]></author>
    <authorid><![CDATA[19085]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lovison_josh_70x70.jpg]]></image>
    <date><![CDATA[February 16, 2010]]></date>
</item><item>
    <title><![CDATA[Calling all marketers: Start coloring outside the lines]]></title>
    <link>http://www.imediaconnection.com/content/25932.asp</link>
    <description><![CDATA[In this interview,&nbsp;Peter Horan, CEO of Goodmail Systems, talks about the staying power of new technology, which industries are rising to the innovation challenge, and how to bring edgy digital strategies to life. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_V270x70.JPG]]></image>
    <date><![CDATA[February 16, 2010]]></date>
</item><item>
    <title><![CDATA[How to avoid a social media meltdown]]></title>
    <link>http://www.imediaconnection.com/content/25876.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, Paul Dunay, author of "Facebook Marketing for Dummies," talks about common blunders that will sink your social media efforts.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70(1).jpg]]></image>
    <date><![CDATA[February 11, 2010]]></date>
</item><item>
    <title><![CDATA[Emerging platforms you should bookmark (or forget about) in 2010]]></title>
    <link>http://www.imediaconnection.com/content/25783.asp</link>
    <description><![CDATA[Need help separating the hype from the hits? Here is a breakdown of which emerging platforms aren't quite ready for primetime. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[February 04, 2010]]></date>
</item><item>
    <title><![CDATA[4 brilliant augmented reality campaigns ]]></title>
    <link>http://www.imediaconnection.com/content/25824.asp</link>
    <description><![CDATA[Augmented reality is starting to get interesting. Here are some of the best brand executions that have been done to date.]]></description>
    <author><![CDATA[Devora Rogers]]></author>
    <authorid><![CDATA[19084]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rogers_devora_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2010]]></date>
</item><item>
    <title><![CDATA[Twitter exec talks development, measurement]]></title>
    <link>http://www.imediaconnection.com/content/25819.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney interviews Chloe Sladden, director of media partnerships at Twitter, about what we can expect from the microblogging platform in 2010.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[February 03, 2010]]></date>
</item><item>
    <title><![CDATA[6 marketing opportunities on Foursquare ]]></title>
    <link>http://www.imediaconnection.com/content/25745.asp</link>
    <description><![CDATA[With top marketing minds predicting that Foursquare will be the Twitter of 2010, now is the time to get a first-mover advantage with the platform. Here are the basics you need to know.]]></description>
    <author><![CDATA[Tony Felice]]></author>
    <authorid><![CDATA[27776]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_felice_tony_70x70.jpg]]></image>
    <date><![CDATA[January 27, 2010]]></date>
</item><item>
    <title><![CDATA[How to balance new media opportunities]]></title>
    <link>http://www.imediaconnection.com/content/25679.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, Chris McCann of 1-800-FLOWERS discusses the methodology behind determining which new media possibilities make the grade.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[January 19, 2010]]></date>
</item><item>
    <title><![CDATA[3 signs 2010 will bring the death of offline media]]></title>
    <link>http://www.imediaconnection.com/content/25668.asp</link>
    <description><![CDATA[If your organization is still planning its marketing in online/offline silos, strategic complications are headed your way. See why our new media ecosystem requires some major messaging adjustments. ]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[January 19, 2010]]></date>
</item><item>
    <title><![CDATA[An ad platform as big as the great outdoors]]></title>
    <link>http://www.imediaconnection.com/content/25641.asp</link>
    <description><![CDATA[Digital out-of-home has matured, providing a more flexible, targetable, and customizable experience than ever before. Find out how to optimize this approach to suit your brand's needs.]]></description>
    <author><![CDATA[Rob Gorrie]]></author>
    <authorid><![CDATA[18644]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gorrie_rob_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2010]]></date>
</item><item>
    <title><![CDATA[Augmented reality: What marketers need to know  ]]></title>
    <link>http://www.imediaconnection.com/content/25256.asp</link>
    <description><![CDATA[Take a look at how AR will reshape consumer behavior and interactive marketing, as well as the companies and applications that are leading the way.]]></description>
    <author><![CDATA[John C. Havens]]></author>
    <authorid><![CDATA[14165]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_havens_john_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2009]]></date>
</item><item>
    <title><![CDATA[How to stay ahead of emerging technologies]]></title>
    <link>http://www.imediaconnection.com/content/24821.asp</link>
    <description><![CDATA[Marketers are constantly feeling pressure to stay ahead of the curve. We asked a handful of digital agency leaders what steps they are taking to stay on top of new platforms and technology trends.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/video370x70.jpg]]></image>
    <date><![CDATA[October 22, 2009]]></date>
</item><item>
    <title><![CDATA[Bringing the click into TV ads]]></title>
    <link>http://www.imediaconnection.com/content/24693.asp</link>
    <description><![CDATA[Could customizable, measurable ads bring TV back to the forefront of an advertiser's arsenal? See the interactivity options that are available now, and what's in store for the future.]]></description>
    <author><![CDATA[Tara Walpert Levy]]></author>
    <authorid><![CDATA[23675]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_walpertlevy_tara_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2009]]></date>
</item><item>
    <title><![CDATA[4 unlikely brands that won with gaming ]]></title>
    <link>http://www.imediaconnection.com/content/24064.asp</link>
    <description><![CDATA[Today's in-game advertising can reach well beyond the 18- to 34-year-old male demographic. Check out these impressive success stories.]]></description>
    <author><![CDATA[Dario Raciti]]></author>
    <authorid><![CDATA[4879]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_raciti_dario_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2009]]></date>
</item><item>
    <title><![CDATA[How your brand can grab online star power]]></title>
    <link>http://www.imediaconnection.com/content/23753.asp</link>
    <description><![CDATA[Celebrity endorsements are a staple component of many companies' offline advertisements. Here's how brands can affordably leverage big names in their online messaging as well.]]></description>
    <author><![CDATA[Matt Kapko]]></author>
    <authorid><![CDATA[17638]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kapko_matt_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2009]]></date>
</item><item>
    <title><![CDATA[How your brand can click with a tough audience]]></title>
    <link>http://www.imediaconnection.com/content/23752.asp</link>
    <description><![CDATA[Teens are flocking to social networks and online worlds to express themselves with branded virtual goods. Getting them to pick your brand is easier than you might expect.]]></description>
    <author><![CDATA[Lauren Bigelow]]></author>
    <authorid><![CDATA[22708]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bigelow_lauren_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2009]]></date>
</item><item>
    <title><![CDATA[The undiscovered marketing power of Google Wave]]></title>
    <link>http://www.imediaconnection.com/content/23450.asp</link>
    <description><![CDATA[Google is riding a Wave of excitement following its most recent product announcement, but will developers help deliver on its marketing potential?]]></description>
    <author><![CDATA[Matt Kapko]]></author>
    <authorid><![CDATA[17638]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kapko_matt_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2009]]></date>
</item><item>
    <title><![CDATA[Are we the real digital leaders?]]></title>
    <link>http://www.imediaconnection.com/content/23379.asp</link>
    <description><![CDATA[Where do we stand in terms of digital technology penetration? And how will it affect advertisers if we are not able to stay at the top of the game? Take a look at how our digital nation is shaping up for the future.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_moskowitz_robert_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2009]]></date>
</item><item>
    <title><![CDATA[The death of one-size-fits-all advertising ]]></title>
    <link>http://www.imediaconnection.com/content/23265.asp</link>
    <description><![CDATA[Shoehorning an ad that worked online into other media is easy, but it doesn't always work. Microsoft's emerging marketing guru explains how to gain an audience's respect across myriad formats.]]></description>
    <author><![CDATA[Rich Cherecwich]]></author>
    <authorid><![CDATA[10649]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cherecwich_rich_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2009]]></date>
</item><item>
    <title><![CDATA[Augmented reality: Techie toy or targeted tool? ]]></title>
    <link>http://www.imediaconnection.com/content/23215.asp</link>
    <description><![CDATA[By combining the real world with digitally created images, AR is a trend with a promising future. Take a look at some of the more interesting ways the technology can be used to connect consumers and brands.]]></description>
    <author><![CDATA[Kevin Arthur]]></author>
    <authorid><![CDATA[11196]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arthur_kevin_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2009]]></date>
</item><item>
    <title><![CDATA[Gadgets that make marketers go gaga]]></title>
    <link>http://www.imediaconnection.com/content/23027.asp</link>
    <description><![CDATA[Discover what new technologies are capturing the industry's attention&nbsp;right now.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_CC09_090508_Q10_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2009]]></date>
</item><item>
    <title><![CDATA[How brands are winning with Xbox and PlayStation]]></title>
    <link>http://www.imediaconnection.com/content/22736.asp</link>
    <description><![CDATA[What began as a connected gaming system has blossomed into a broad entertainment platform that has marketers sitting up and taking notice. Find out why your brand should get in on the action with Xbox and PlayStation.]]></description>
    <author><![CDATA[Dario Raciti]]></author>
    <authorid><![CDATA[4879]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_raciti_dario_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2009]]></date>
</item><item>
    <title><![CDATA[10 ways to get your business in on the microblogging craze]]></title>
    <link>http://www.imediaconnection.com/content/22557.asp</link>
    <description><![CDATA[Boost your brand, drive sales, and increase customer loyalty with these simple tips for using Twitter and other microblogs. ]]></description>
    <author><![CDATA[Clay McDaniel]]></author>
    <authorid><![CDATA[19381]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcdaniel_clay_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2009]]></date>
</item><item>
    <title><![CDATA[5 simple steps to manage complex integrations]]></title>
    <link>http://www.imediaconnection.com/content/22209.asp</link>
    <description><![CDATA[Why isn't anyone fixing an agency model that is counterproductive to successful integrated campaigns? Here is what's going wrong, and what marketers can do to make their jobs more efficient and rewarding.]]></description>
    <author><![CDATA[Michael Raisanen]]></author>
    <authorid><![CDATA[14149]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_raisanen_michael_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2009]]></date>
</item><item>
    <title><![CDATA[Digital out-of-home: Who makes it work? ]]></title>
    <link>http://www.imediaconnection.com/content/22175.asp</link>
    <description><![CDATA[There are at least 1.8 million screens vying for consumers' attention in retail, medical offices, bars, and restaurants. Here's how marketers and their partners are finding new ways to target audiences in two minutes or less.]]></description>
    <author><![CDATA[Matt Kapko]]></author>
    <authorid><![CDATA[17638]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kapko_matt_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2009]]></date>
</item><item>
    <title><![CDATA[Trendsetters' toolbox: A guide to innovating in 2009]]></title>
    <link>http://www.imediaconnection.com/content/22139.asp</link>
    <description><![CDATA[With any downturn comes an opportunity to make an innovative play that will position your brand for long-term recognition and success. Here are some of the likeliest strategies, tools, and toys that will help marketers reach that goal. ]]></description>
    <author><![CDATA[Lori Schwartz]]></author>
    <authorid><![CDATA[2701]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwartz_lori_70x70.JPG]]></image>
    <date><![CDATA[February 24, 2009]]></date>
</item><item>
    <title><![CDATA[How cloud computing can pay heavenly rewards]]></title>
    <link>http://www.imediaconnection.com/content/22079.asp</link>
    <description><![CDATA[Marketing information is slowly moving into the cloud, but few decision makers have been sold on the concept as a whole. However, once risks are resolved, marketers will find there is plenty of money to be saved by taking their data to the skies.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2009]]></date>
</item><item>
    <title><![CDATA[The fantastic (and frustrating) future of TV marketing]]></title>
    <link>http://www.imediaconnection.com/content/21675.asp</link>
    <description><![CDATA[The next generation of television is here, and it has its own set of rules. Here's what viewers and advertisers alike stand to gain if they play the game correctly. ]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[January 14, 2009]]></date>
</item><item>
    <title><![CDATA[Technology that will turn heads in 2009]]></title>
    <link>http://www.imediaconnection.com/content/21612.asp</link>
    <description><![CDATA[What cool new technology trends will emerge in the upcoming year? See what the innovative agencies are adding to their arsenals.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/new_tech_video_70x70.jpg]]></image>
    <date><![CDATA[January 07, 2009]]></date>
</item><item>
    <title><![CDATA[Networked digital signage: The new marketing tool]]></title>
    <link>http://www.imediaconnection.com/content/21498.asp</link>
    <description><![CDATA[Digital signage is becoming a versatile medium that can not only save money but also do a better job promoting your product. See how this marketing alternative is growing into a viable marketing must.]]></description>
    <author><![CDATA[Rick Sizemore]]></author>
    <authorid><![CDATA[17409]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sizemore_rick_70x70.jpg]]></image>
    <date><![CDATA[December 22, 2008]]></date>
</item><item>
    <title><![CDATA[5 rules for successful digital out-of-home advertising ]]></title>
    <link>http://www.imediaconnection.com/content/21290.asp</link>
    <description><![CDATA[Digital OOH is an emerging marketing channel with audiences that are both desirable and captive. Here's how to harness opportunities on "the fourth screen."]]></description>
    <author><![CDATA[Blaise Nutter]]></author>
    <authorid><![CDATA[11710]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nutter_blaise_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2008]]></date>
</item><item>
    <title><![CDATA[The truth behind 5 gaming myths ]]></title>
    <link>http://www.imediaconnection.com/content/20920.asp</link>
    <description><![CDATA[Consumers are increasingly immersing themselves in the gaming world. Why isn't your brand? Here's the truth behind some of the most common misconceptions regarding in-game advertising.]]></description>
    <author><![CDATA[Julie Shumaker]]></author>
    <authorid><![CDATA[191]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Shumaker_Julie_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2008]]></date>
</item><item>
    <title><![CDATA[A survivor's guide to media planning]]></title>
    <link>http://www.imediaconnection.com/content/20850.asp</link>
    <description><![CDATA[Does your media plan for next year look surprisingly the same as last year's? If so, here's why you should tear it up and start over. ]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[October 27, 2008]]></date>
</item><item>
    <title><![CDATA[Digital technologies that will change how you market]]></title>
    <link>http://www.imediaconnection.com/content/20900.asp</link>
    <description><![CDATA[We know that tomorrow's media will be digitally integrated, but what will that media entail? Get the inside view on the next wave of digital media opportunities.]]></description>
    <author><![CDATA[Matthew Klein]]></author>
    <authorid><![CDATA[9398]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_klein_matthew_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2008]]></date>
</item><item>
    <title><![CDATA[Choice, control, consent: The future of mobile]]></title>
    <link>http://www.imediaconnection.com/content/20882.asp</link>
    <description><![CDATA[Increasingly, media is rendered as transportable and -- to the chagrin of companies in the distribution business -- transferable packets of content. Here's why bundling is the answer to mobile's future.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[October 21, 2008]]></date>
</item><item>
    <title><![CDATA[7 ways to ensure an emerging platform's success ]]></title>
    <link>http://www.imediaconnection.com/content/20788.asp</link>
    <description><![CDATA[A lot of promising media opportunities fail because they never gain acceptance from brand marketers. Here's how emerging media platforms (and the marketers urging their adoption) can make it into brands' budgets.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[October 13, 2008]]></date>
</item><item>
    <title><![CDATA[Manage your business, Web 2.0 style ]]></title>
    <link>http://www.imediaconnection.com/content/20750.asp</link>
    <description><![CDATA[If you want to put collaborative technologies to work throughout your organization, be sure to follow this plan for easier integration.]]></description>
    <author><![CDATA[Avinoam Nowogrodski]]></author>
    <authorid><![CDATA[14540]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nowogrodski_avinoam_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2008]]></date>
</item><item>
    <title><![CDATA[6 emerging tech trends to watch ]]></title>
    <link>http://www.imediaconnection.com/content/20726.asp</link>
    <description><![CDATA[Brands should be on the lookout for new ways to get in front of consumers. Here's a sneak peek at some innovative companies that want to make it easier to do just that.]]></description>
    <author><![CDATA[Blaise Nutter]]></author>
    <authorid><![CDATA[11710]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nutter_blaise_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2008]]></date>
</item><item>
    <title><![CDATA[Jason Calacanis on what's hot and emerging]]></title>
    <link>http://www.imediaconnection.com/content/20671.asp</link>
    <description><![CDATA[At conferences like TechCrunch50, it practically rains startups. But finding a killer app isn't easy. To help sift&nbsp;through the hype, we turned to a former tech journalist and startup veteran for the inside scoop.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2008]]></date>
</item><item>
    <title><![CDATA[A marketer's survival guide for a soft economy]]></title>
    <link>http://www.imediaconnection.com/content/20307.asp</link>
    <description><![CDATA[Experts say it's never wise to slash marketing budgets in difficult times. Rather, it's the time to define your niche and focus on the integrated marketing tactics that produce the best performance and ROI. ]]></description>
    <author><![CDATA[Paul Bruemmer]]></author>
    <authorid><![CDATA[5902]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_paul_70.jpg]]></image>
    <date><![CDATA[August 22, 2008]]></date>
</item><item>
    <title><![CDATA[The game-ending threat to video-on-demand]]></title>
    <link>http://www.imediaconnection.com/content/20176.asp</link>
    <description><![CDATA[How important is the decision to lift the injunction against Cablevision's central storage-based DVR system? Underscore Marketing's president explores the issue.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2008]]></date>
</item><item>
    <title><![CDATA[Community platforms: is simpler better? ]]></title>
    <link>http://www.imediaconnection.com/content/20027.asp</link>
    <description><![CDATA[Online communities often confuse their users by offering too many features. Here's how to develop a platform with what users <EM>really</EM> need.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2008]]></date>
</item><item>
    <title><![CDATA[Will internet metering cost you audience share?]]></title>
    <link>http://www.imediaconnection.com/content/19988.asp</link>
    <description><![CDATA[If ISPs do start to charge&nbsp;consumers by their&nbsp;bandwidth usage, your company could bear the burden in terms of lost users.]]></description>
    <author><![CDATA[Alex Vlasto]]></author>
    <authorid><![CDATA[9993]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vlasto_alex_70x70.JPG]]></image>
    <date><![CDATA[July 21, 2008]]></date>
</item><item>
    <title><![CDATA[Keep your brand alive: get on the map]]></title>
    <link>http://www.imediaconnection.com/content/19904.asp</link>
    <description><![CDATA[The rising cost of travel has made location-based services like online maps more valuable to the consumer. Underscore Marketing's president examines what this might mean for your brand.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2008]]></date>
</item><item>
    <title><![CDATA[5 ways to leverage online audio entertainment]]></title>
    <link>http://www.imediaconnection.com/content/19539.asp</link>
    <description><![CDATA[The branded internet radio model can be applied to just about any industry, and is probably easier to pull off than you think.]]></description>
    <author><![CDATA[Mark Lassoff]]></author>
    <authorid><![CDATA[12046]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lassof_mark_70x70.jpg]]></image>
    <date><![CDATA[June 10, 2008]]></date>
</item><item>
    <title><![CDATA[How to reach real people in a virtual world]]></title>
    <link>http://www.imediaconnection.com/content/19487.asp</link>
    <description><![CDATA[As people increasingly hide behind self-selected personas online, should marketers target the avatars or the people who created them?  ]]></description>
    <author><![CDATA[Adam Broitman and Jack Tatar]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[May 30, 2008]]></date>
</item><item>
    <title><![CDATA[Digital tackles the talent deficit]]></title>
    <link>http://www.imediaconnection.com/content/19473.asp</link>
    <description><![CDATA[Take a look at how the experts are preparing their staff to deliver on cutting-edge marketing strategies. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_70.jpg]]></image>
    <date><![CDATA[May 28, 2008]]></date>
</item><item>
    <title><![CDATA[Agencies dismantle hype machine]]></title>
    <link>http://www.imediaconnection.com/content/19402.asp</link>
    <description><![CDATA[Online worlds, mobile and social networks all have unique features and functions, but which ones will live up to the hype and become viable marketing platforms?]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/70.jpg]]></image>
    <date><![CDATA[May 21, 2008]]></date>
</item><item>
    <title><![CDATA[Finding the ad opportunities in mobile]]></title>
    <link>http://www.imediaconnection.com/content/19354.asp</link>
    <description><![CDATA[Success in mobile social networking will come for online marketers when they learn to make investments in the user's flow experience.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2008]]></date>
</item><item>
    <title><![CDATA[5 new ways brands can go beyond the browser]]></title>
    <link>http://www.imediaconnection.com/content/19351.asp</link>
    <description><![CDATA[Web-based apps aren't tied to the desktop anymore. Find out how your brand can leverage these more robust programs and how they can lead to more impactful campaigns. ]]></description>
    <author><![CDATA[Max Zabramny]]></author>
    <authorid><![CDATA[11645]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zabramny_max_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: Don't get hustled by the social media frenzy]]></title>
    <link>http://www.imediaconnection.com/content/19262.asp</link>
    <description><![CDATA[Start looking for an agency that understands the nuances of the consumer conversation because media is about to shatter. Are you ready for it?]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2008]]></date>
</item><item>
    <title><![CDATA[Brands debunk over-hyped platforms]]></title>
    <link>http://www.imediaconnection.com/content/19261.asp</link>
    <description><![CDATA[With all the advertising opportunities available in our digital world, brands discuss the most over- and under-hyped products today.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_70.jpg]]></image>
    <date><![CDATA[May 07, 2008]]></date>
</item><item>
    <title><![CDATA[The next killer app ]]></title>
    <link>http://www.imediaconnection.com/content/19132.asp</link>
    <description><![CDATA[Is it widgets, wireless or mobile? Agencies discuss what they think will be the next big thing in interactive.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/70x70.jpg]]></image>
    <date><![CDATA[April 25, 2008]]></date>
</item><item>
    <title><![CDATA[Follow the clues to a marketing payoff]]></title>
    <link>http://www.imediaconnection.com/content/18993.asp</link>
    <description><![CDATA[Creating an immersive, multimedia game to promote your brand may seem like an out-of-reach pipe dream, but it could be easier than you realize -- and worth more than you can imagine.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2008]]></date>
</item><item>
    <title><![CDATA[The perks of podcast advertising]]></title>
    <link>http://www.imediaconnection.com/content/19047.asp</link>
    <description><![CDATA[Podcasting offers unique marketing opportunities. Take a glimpse at some industry trends, the advertiser mindset and what four diverse marketers expect to see from their investments.]]></description>
    <author><![CDATA[Susan Bratton]]></author>
    <authorid><![CDATA[28415]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bratton_susan_70x70(1).jpg]]></image>
    <date><![CDATA[April 16, 2008]]></date>
</item><item>
    <title><![CDATA[11 reasons to extend your brand with games ]]></title>
    <link>http://www.imediaconnection.com/content/18707.asp</link>
    <description><![CDATA[Not convinced that online games and simulations can deliver increased reach and effectiveness for brand messages? Take a look at how this channel is meeting every online challenge. ]]></description>
    <author><![CDATA[Mathew Georghiou and Mary Beth Schoening]]></author>
    <authorid><![CDATA[10777]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080317_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2008]]></date>
</item><item>
    <title><![CDATA[Use casual games to leverage your brand]]></title>
    <link>http://www.imediaconnection.com/content/18633.asp</link>
    <description><![CDATA[VIDEO: Find out why games are important and how you can highlight your brand as in-game advertising continues to grow. ]]></description>
    <author><![CDATA[Paul Martecchini]]></author>
    <authorid><![CDATA[7727]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_martecchini_paul_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2008]]></date>
</item><item>
    <title><![CDATA[Can the internet stay neutral?]]></title>
    <link>http://www.imediaconnection.com/content/18566.asp</link>
    <description><![CDATA[We've become quite accustomed to the neutral internet. Telecoms and ISPs, however, could threaten to upset that apple cart. Here's the threat to digital marketers.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2008]]></date>
</item><item>
    <title><![CDATA[What NOT to do when moving to Web 2.0]]></title>
    <link>http://www.imediaconnection.com/content/18519.asp</link>
    <description><![CDATA[Even the most carefully crafted Web 2.0 program can fall flat if users don't get what they have come to expect from the two-way internet. Here are some key pitfalls to avoid when planning your brand's efforts. ]]></description>
    <author><![CDATA[John O'Green]]></author>
    <authorid><![CDATA[9650]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ogreen_john_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2008]]></date>
</item><item>
    <title><![CDATA[Guaranteed impressions where you least expect them]]></title>
    <link>http://www.imediaconnection.com/content/18321.asp</link>
    <description><![CDATA[With the cost to get involved coming down and the return on buy increasing, it's time for marketers to gamble on games.]]></description>
    <author><![CDATA[Mira Schwirtz]]></author>
    <authorid><![CDATA[8635]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwirtz_mira_70x70.JPG]]></image>
    <date><![CDATA[February 22, 2008]]></date>
</item><item>
    <title><![CDATA[Marketer's confessional: Mitchel Ahern speaks]]></title>
    <link>http://www.imediaconnection.com/content/18392.asp</link>
    <description><![CDATA[VIDEO: In this interview, OTOLabs' product management director explains why widgets are important and when the convergence of online and offline video will happen.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_thumb_70t.jpg]]></image>
    <date><![CDATA[February 20, 2008]]></date>
</item><item>
    <title><![CDATA[Are the telcos declaring war on Google?]]></title>
    <link>http://www.imediaconnection.com/content/18016.asp</link>
    <description><![CDATA[The net neutrality debate has flared back up, pitting internet behemoths against telcos, ISPs and politicians. Here's the latest.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[January 31, 2008]]></date>
</item><item>
    <title><![CDATA[Top things NOT to do in advergaming]]></title>
    <link>http://www.imediaconnection.com/content/18067.asp</link>
    <description><![CDATA[Knowing what to avoid can help you build an advergame that looks great, appeals to your target market and generates brand loyalty.]]></description>
    <author><![CDATA[John O'Green]]></author>
    <authorid><![CDATA[9650]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ogreen_john_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2008]]></date>
</item><item>
    <title><![CDATA[3 keys to ad model success]]></title>
    <link>http://www.imediaconnection.com/content/18117.asp</link>
    <description><![CDATA[Here are ways to avoid the trap of your unique platform or medium "becoming" the message instead of the right ad message "being" the message.]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[January 24, 2008]]></date>
</item><item>
    <title><![CDATA[Why hotspot ads sizzle]]></title>
    <link>http://www.imediaconnection.com/content/18034.asp</link>
    <description><![CDATA[Advertising on hotspot networks enables marketers to target audiences out of home and office. Learn more about&nbsp;this from an AnchorFree VP.]]></description>
    <author><![CDATA[Mark Smith]]></author>
    <authorid><![CDATA[9472]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_smith_mark_70x70.jpg]]></image>
    <date><![CDATA[January 21, 2008]]></date>
</item><item>
    <title><![CDATA[Avoid the fate of a virtual ghost town]]></title>
    <link>http://www.imediaconnection.com/content/17773.asp</link>
    <description><![CDATA[Virtual worlds have yet to reach their full potential as viable and durable marketing platforms. See how to avoid the traps Comcast, NBC, Kraft and others have fallen into.]]></description>
    <author><![CDATA[Steve Mulder and Rebecca Tapley]]></author>
    <authorid><![CDATA[3903]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mulder_steve_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2007]]></date>
</item><item>
    <title><![CDATA[To wiki or not to wiki]]></title>
    <link>http://www.imediaconnection.com/content/17731.asp</link>
    <description><![CDATA[Don't let fear keep you from achieving the marketing potential of wikis. Here are responses&nbsp;to five common wiki worries from Wetpaint's CEO.]]></description>
    <author><![CDATA[Ben Elowitz]]></author>
    <authorid><![CDATA[5940]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elowitz_ben_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2007]]></date>
</item><item>
    <title><![CDATA[10 blogging tips from 10 bloggers]]></title>
    <link>http://www.imediaconnection.com/content/17490.asp</link>
    <description><![CDATA[In this definitive guide, experts share best practices for business blogging.]]></description>
    <author><![CDATA[Joe Kutchera]]></author>
    <authorid><![CDATA[5853]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kutchera_joe_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2007]]></date>
</item><item>
    <title><![CDATA[Brand winners in your Xbox]]></title>
    <link>http://www.imediaconnection.com/content/17480.asp</link>
    <description><![CDATA[Find out why Doritos, Mountain Dew and other big brands are embracing Xbox and advergame opportunities. ]]></description>
    <author><![CDATA[Eydie Cubarrubia]]></author>
    <authorid><![CDATA[8247]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071128_70x70.jpg]]></image>
    <date><![CDATA[November 28, 2007]]></date>
</item><item>
    <title><![CDATA[Why convergence is doomed]]></title>
    <link>http://www.imediaconnection.com/content/16890.asp</link>
    <description><![CDATA[Why can't anyone bring television and the internet together in a meaningful way? Underscore Marketing's president gets to the heart of the issue.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 11, 2007]]></date>
</item><item>
    <title><![CDATA[Will marketers gain from newspapers' pain?]]></title>
    <link>http://www.imediaconnection.com/content/16840.asp</link>
    <description><![CDATA[Forced to innovate or die, newspapers are leading the adoption of RSS and other such technologies. New Media Strategies' CEO explains what other marketers can learn from these efforts.]]></description>
    <author><![CDATA[Pete Snyder]]></author>
    <authorid><![CDATA[3949]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_snyder_pete_70.jpg]]></image>
    <date><![CDATA[October 09, 2007]]></date>
</item><item>
    <title><![CDATA[Advertisers romancing the pod(cast)]]></title>
    <link>http://www.imediaconnection.com/content/16710.asp</link>
    <description><![CDATA[If you get to know podcasts and what they have to offer, you'll want to add them to your marketing mix. Here's an introduction from Personal Life Media's CEO. ]]></description>
    <author><![CDATA[Susan Bratton]]></author>
    <authorid><![CDATA[28415]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bratton_susan_70x70.jpg]]></image>
    <date><![CDATA[September 27, 2007]]></date>
</item><item>
    <title><![CDATA[BMW, Joost drive ultimate ad machine]]></title>
    <link>http://www.imediaconnection.com/content/16470.asp</link>
    <description><![CDATA[BMW makes&nbsp;new foray into broadband television, faces&nbsp;the challenges of ad innovation and shows how an active role in the research process can pay off for a partnership.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[September 05, 2007]]></date>
</item><item>
    <title><![CDATA[How Microsoft will kill the PC and change the world]]></title>
    <link>http://www.imediaconnection.com/content/16362.asp</link>
    <description><![CDATA[When the PC computer hit the scene, few people saw it as an advertising tool. But Surface, Microsoft's PC-killer, is built for brands. See what it can do.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 23, 2007]]></date>
</item><item>
    <title><![CDATA[Escape the fate of podcasts]]></title>
    <link>http://www.imediaconnection.com/content/16279.asp</link>
    <description><![CDATA[Corporate blogs and podcasts&nbsp;are losing&nbsp;favor because of poor execution. Vidcasts are the next corporate marketing frontier, and with these 10 tips, you can master this medium.]]></description>
    <author><![CDATA[Dave Wilkie]]></author>
    <authorid><![CDATA[3499]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wilkie_dave_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2007]]></date>
</item><item>
    <title><![CDATA[How OTT Will Change Everything]]></title>
    <link>http://www.imediaconnection.com/content/15893.asp</link>
    <description><![CDATA[Mediasmith's CEO defines "Over the Top" technology and explains why marketers need to add it to their media plans.]]></description>
    <author><![CDATA[David L. Smith]]></author>
    <authorid><![CDATA[141]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/smith_dave_70x70_new.jpg]]></image>
    <date><![CDATA[July 20, 2007]]></date>
</item><item>
    <title><![CDATA[The Case for a New Industry Association]]></title>
    <link>http://www.imediaconnection.com/content/15813.asp</link>
    <description><![CDATA[The newly launched Association for Downloadable Media will provide standards for advertising and audience measurement for episodic and downloadable media.]]></description>
    <author><![CDATA[Susan Bratton]]></author>
    <authorid><![CDATA[28415]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bratton_susan_70x70(1).jpg]]></image>
    <date><![CDATA[July 18, 2007]]></date>
</item><item>
    <title><![CDATA[iPhone: The New Apple of a Marketer's Eye?]]></title>
    <link>http://www.imediaconnection.com/content/15787.asp</link>
    <description><![CDATA[The wait for the iPhone is over. But what does it mean for Google and others? MediaSmith's Derek Leedy explains.]]></description>
    <author><![CDATA[Derek Leedy]]></author>
    <authorid><![CDATA[604]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070716_70x70.jpg]]></image>
    <date><![CDATA[July 16, 2007]]></date>
</item><item>
    <title><![CDATA[Industry Reporting Standards and What Really Works]]></title>
    <link>http://www.imediaconnection.com/content/15750.asp</link>
    <description><![CDATA[The missing variable in today's measurement and optimization philosophy is the "sphere of influence" effect. Here's why.]]></description>
    <author><![CDATA[Alan Osetek]]></author>
    <authorid><![CDATA[4451]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_osetek_alan_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2007]]></date>
</item><item>
    <title><![CDATA[Why You Need to Get in the Game]]></title>
    <link>http://www.imediaconnection.com/content/15741.asp</link>
    <description><![CDATA[A new study reveals the growing potential of game advertising.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[July 12, 2007]]></date>
</item><item>
    <title><![CDATA[Virtual Events to Boost Demand and Revenue]]></title>
    <link>http://www.imediaconnection.com/content/15525.asp</link>
    <description><![CDATA[Unisfair's CEO explains why virtual events are the next big thing in marketing, giving data and examples to support their&nbsp;growing popularity.]]></description>
    <author><![CDATA[Guy Piekarz]]></author>
    <authorid><![CDATA[5578]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_piekarz_guy_70x70.jpg]]></image>
    <date><![CDATA[June 27, 2007]]></date>
</item><item>
    <title><![CDATA[5 trends to watch... or else!]]></title>
    <link>http://www.imediaconnection.com/content/15484.asp</link>
    <description><![CDATA[Which current consumer habits will impact digital marketing most profoundly? Ubercool Trend Analyst Michael Tchong lends his insight.]]></description>
    <author><![CDATA[Michael Tchong]]></author>
    <authorid><![CDATA[5768]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tchong_michael_70x70.jpg]]></image>
    <date><![CDATA[June 21, 2007]]></date>
</item><item>
    <title><![CDATA[Interactive Media's New Role in Elections]]></title>
    <link>http://www.imediaconnection.com/content/14719.asp</link>
    <description><![CDATA[FeedBurner's VP of advertising describes how presidential hopefuls are creating online content and predicts the impact it will have on elections.]]></description>
    <author><![CDATA[Brent Hill]]></author>
    <authorid><![CDATA[4929]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hill_brent_70x70.JPG]]></image>
    <date><![CDATA[May 03, 2007]]></date>
</item><item>
    <title><![CDATA[10 Things to Know About Digital Billboards]]></title>
    <link>http://www.imediaconnection.com/content/14510.asp</link>
    <description><![CDATA[Digital billboards give advertisers the power of outdoor combined with the flexibility of broadcast. Watchfire Digital Outdoor's division manager outlines what you should watch for.]]></description>
    <author><![CDATA[Darrin Friskney ]]></author>
    <authorid><![CDATA[ 5121]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_darrin_friskney_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2007]]></date>
</item><item>
    <title><![CDATA[Google RSS: What It Means for Marketers]]></title>
    <link>http://www.imediaconnection.com/content/14140.asp</link>
    <description><![CDATA[With the growth of RSS on the rise, real value lies in optimizing RSS marketing efforts to stay ahead of the competition.]]></description>
    <author><![CDATA[Bill Flitter]]></author>
    <authorid><![CDATA[4751]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flitter_bill_70x70.jpg]]></image>
    <date><![CDATA[April 12, 2007]]></date>
</item><item>
    <title><![CDATA[In-Game Branding: Get in While It's Hot]]></title>
    <link>http://www.imediaconnection.com/content/14213.asp</link>
    <description><![CDATA[Game content offers marketers a way to connect with consumers on a deeper, more meaningful level.<BR>]]></description>
    <author><![CDATA[Julie Shumaker]]></author>
    <authorid><![CDATA[191]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Shumaker_Julie_70x70.jpg]]></image>
    <date><![CDATA[March 29, 2007]]></date>
</item><item>
    <title><![CDATA[A Punch in the Gut for Internet Radio?]]></title>
    <link>http://www.imediaconnection.com/content/14060.asp</link>
    <description><![CDATA[The new royalty rates have put a crimp in the side of internet radio, but the medium is still ideal for many marketers.]]></description>
    <author><![CDATA[Dave Newmark and Rockie Thomas]]></author>
    <authorid><![CDATA[4489]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_newmark_david_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2007]]></date>
</item><item>
    <title><![CDATA[Is Second Life Right for Your Brand?]]></title>
    <link>http://www.imediaconnection.com/content/13872.asp</link>
    <description><![CDATA[You've heard about the new virtual realities, and you're thinking about creating a presence there, but should you? Underscore Marketing's president shares the six questions you need to ask before plunging into Second Life.<BR>]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 01, 2007]]></date>
</item><item>
    <title><![CDATA[The Open Secrets of Podcast Measurement]]></title>
    <link>http://www.imediaconnection.com/content/13097.asp</link>
    <description><![CDATA[RadioTail's CEO discusses the metrics that matter when working with podcasts.]]></description>
    <author><![CDATA[Gregory Galant]]></author>
    <authorid><![CDATA[4217]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/060526_galant_greg_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2007]]></date>
</item><item>
    <title><![CDATA[Put Podcasting on the Marketing Menu]]></title>
    <link>http://www.imediaconnection.com/content/12727.asp</link>
    <description><![CDATA[Mass marketing will get you reach, but Podcast Ready's founder and CEO says you also need to employ podcast marketing to target more relevant audiences.]]></description>
    <author><![CDATA[Russell Holliman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_holliman_russell_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2006]]></date>
</item><item>
    <title><![CDATA[The Marketing Reality of a Virtual World]]></title>
    <link>http://www.imediaconnection.com/content/12643.asp</link>
    <description><![CDATA[Virtual Reality site Second Life offers marketers unique opportunities. Dandelife.com's CEO explains.]]></description>
    <author><![CDATA[Kelly Abbott]]></author>
    <authorid><![CDATA[3856]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_abbott_kelly_70.jpg]]></image>
    <date><![CDATA[December 04, 2006]]></date>
</item><item>
    <title><![CDATA[Nintendo/Sony Consoles Offer Ad Ops]]></title>
    <link>http://www.imediaconnection.com/content/12533.asp</link>
    <description><![CDATA[This past weekend's double launch of game consoles affects you more than you realize. GameDaily's founder/CEO tells you why, and how you can capitalize on them.]]></description>
    <author><![CDATA[Mark Friedler]]></author>
    <authorid><![CDATA[1965]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedler_mark_70.jpg]]></image>
    <date><![CDATA[November 21, 2006]]></date>
</item><item>
    <title><![CDATA[Indie Net Radio: The Next Ad Frontier]]></title>
    <link>http://www.imediaconnection.com/content/12298.asp</link>
    <description><![CDATA[The CEO of Bid4Spots discusses revenue potentials with independent internet radio and its affluent, tech-savvy audience.]]></description>
    <author><![CDATA[Dave Newmark]]></author>
    <authorid><![CDATA[4489]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_newmark_david_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2006]]></date>
</item><item>
    <title><![CDATA[How to Keep Your Podcast Legal]]></title>
    <link>http://www.imediaconnection.com/content/12267.asp</link>
    <description><![CDATA[Two lawyers from Brown Rudnick explain the legal dangers of podcasting, and how to avoid them.]]></description>
    <author><![CDATA[Jeffrey P. Hermes and Samantha L. Gerlovin]]></author>
    <authorid><![CDATA[4493]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_brownrudnick_70x70.gif]]></image>
    <date><![CDATA[November 03, 2006]]></date>
</item><item>
    <title><![CDATA[GameDAILY: Update on the AOL Takeover (Page 4 of 4)]]></title>
    <link>http://www.imediaconnection.com/content/12273.asp</link>
    <description><![CDATA[In-game advertising and maintaining audience approval]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[November 02, 2006]]></date>
</item><item>
    <title><![CDATA[GameDAILY: Update on the AOL Takeover (Page 3 of 4)]]></title>
    <link>http://www.imediaconnection.com/content/12272.asp</link>
    <description><![CDATA[Friedler explains how to get involved with holiday marketing]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[November 02, 2006]]></date>
</item><item>
    <title><![CDATA[GameDAILY: Update on the AOL Takeover ]]></title>
    <link>http://www.imediaconnection.com/content/12269.asp</link>
    <description><![CDATA[Mark Friedler talks with iMedia's&nbsp;editor in chief about what GameDAILY is doing, and how AOL's acquisition has improved both of the companies.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedler_mark_70.jpg]]></image>
    <date><![CDATA[November 02, 2006]]></date>
</item><item>
    <title><![CDATA[Podcasting Tips: A Year in the Life]]></title>
    <link>http://www.imediaconnection.com/content/11261.asp</link>
    <description><![CDATA[BearingPoint director of global field marketing discusses marketing lessons learned after starting his first podcast initiative a year ago.]]></description>
    <author><![CDATA[Paul Dunay]]></author>
    <authorid><![CDATA[4065]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dunay_paul_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2006]]></date>
</item><item>
    <title><![CDATA[Five Podcast Myths Debunked]]></title>
    <link>http://www.imediaconnection.com/content/11221.asp</link>
    <description><![CDATA[RadioTail's CEO explains why podcasting is a viable marketing medium, and debunks five common myths about the platform.]]></description>
    <author><![CDATA[Gregory Galant]]></author>
    <authorid><![CDATA[4217]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/060526_galant_greg_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2006]]></date>
</item><item>
    <title><![CDATA[6 Steps to Market Your Brand in Games]]></title>
    <link>http://www.imediaconnection.com/content/11086.asp</link>
    <description><![CDATA[Market in and around video games with these easy steps.]]></description>
    <author><![CDATA[Josh Larson]]></author>
    <authorid><![CDATA[3346]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_larson_josh_70x70.jpg]]></image>
    <date><![CDATA[September 06, 2006]]></date>
</item><item>
    <title><![CDATA[How to Ensure Your Podcast is Found]]></title>
    <link>http://www.imediaconnection.com/content/10847.asp</link>
    <description><![CDATA[The CEO of Oneupweb explains how to optimize your podcast for search.]]></description>
    <author><![CDATA[Lisa Wehr]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <date><![CDATA[August 23, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Emerging Platforms' Future]]></title>
    <link>http://www.imediaconnection.com/content/10934.asp</link>
    <description><![CDATA[iMedia's managing editor catches up with Dragon Media Online's CMO to discuss emerging platforms in Asia, and what the U.S. might expect in the years ahead.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[August 23, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Take Risks with Emerging Platforms]]></title>
    <link>http://www.imediaconnection.com/content/10813.asp</link>
    <description><![CDATA[iMedia's managing editor talks with Freestyle Interactive's media director about emerging platforms.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[August 16, 2006]]></date>
</item><item>
    <title><![CDATA[Virtual Worlds Return Real Results]]></title>
    <link>http://www.imediaconnection.com/content/10797.asp</link>
    <description><![CDATA[Numedeon's COO describes the advantages of advertising within these online communities.]]></description>
    <author><![CDATA[Jay Goss]]></author>
    <authorid><![CDATA[3989]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goss_jay_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: How to Use Emerging Platforms]]></title>
    <link>http://www.imediaconnection.com/content/10729.asp</link>
    <description><![CDATA[Media Contacts/MPG's VP, group account director talks about his take on emerging platforms and recommendations for marketers interested in getting involved.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[August 09, 2006]]></date>
</item><item>
    <title><![CDATA[Do You Need to Podcast?]]></title>
    <link>http://www.imediaconnection.com/content/10636.asp</link>
    <description><![CDATA[Refinery's senior designer explains how to approach podcasting-- whether your budget is big or small.]]></description>
    <author><![CDATA[Elle Mitchell]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_refinery_70x70.gif]]></image>
    <date><![CDATA[August 09, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Interactive Content Evolution]]></title>
    <link>http://www.imediaconnection.com/content/10532.asp</link>
    <description><![CDATA[Broadband Enterprises' CEO discusses the current online video landscape, and what's happening with emerging platforms.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[July 26, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Avenue A | Razorfish ]]></title>
    <link>http://www.imediaconnection.com/content/10493.asp</link>
    <description><![CDATA[Avenue A | Razorfish's senior account director speaks with iMedia about how emerging platforms have affected her company's strategy.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[July 25, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Best Practices for Engagement]]></title>
    <link>http://www.imediaconnection.com/content/10382.asp</link>
    <description><![CDATA[Our managing editor talks with FrontGate Creative's Partner/VP Keith Pape at iMedia's Breakthrough Summit about effective emerging platform techniques.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70(1).gif]]></image>
    <date><![CDATA[July 21, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Mobile Marketing]]></title>
    <link>http://www.imediaconnection.com/content/10383.asp</link>
    <description><![CDATA[ipsh! CEO Nihal Mehta discusses mobile marketing techniques with our managing editor.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[July 20, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Budgeting Emerging Platforms]]></title>
    <link>http://www.imediaconnection.com/content/10356.asp</link>
    <description><![CDATA[Our managing editor asks MediaVest's VP, associate director of digital media &amp; innovation about how to budget for emerging media, growth in the industry and finding the right media mix.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70(1).gif]]></image>
    <date><![CDATA[July 19, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Improving Emerging Platforms]]></title>
    <link>http://www.imediaconnection.com/content/10358.asp</link>
    <description><![CDATA[Media Contacts' Rob Griffin speaks with our managing editor about emerging platforms-- the current&nbsp;landscape, and what's in store.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[July 13, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Best Emerging Media Solutions]]></title>
    <link>http://www.imediaconnection.com/content/10308.asp</link>
    <description><![CDATA[iMedia's managing editor talks with the VP, director of emerging media of Interpublic Emerging Media Lab about what top advertisers are doing to bring clients to emerging media.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70(1).gif]]></image>
    <date><![CDATA[July 12, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Emerging Platforms & Metrics]]></title>
    <link>http://www.imediaconnection.com/content/10241.asp</link>
    <description><![CDATA[Our managing editor asks TS Kelly, VP, director of research and insight, Media Contacts, how to manage measurement of emerging media.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[July 07, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Emerging vs. Traditional Media]]></title>
    <link>http://www.imediaconnection.com/content/10201.asp</link>
    <description><![CDATA[iMedia's managing editor talks with the West Coast director of OMD Digital about growth in the industry, gaming and earlier testers.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[June 28, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Q&A with GSW's Colleen O'Kane]]></title>
    <link>http://www.imediaconnection.com/content/10076.asp</link>
    <description><![CDATA[iMedia's managing editor talks with the SVP of brand communications about challenges and opportunities with emerging platforms.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[June 23, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Matching the Best Emerging Media]]></title>
    <link>http://www.imediaconnection.com/content/10113.asp</link>
    <description><![CDATA[Universal McCann Interactive VP Group Media Director Cari Weissberg discusses the right emerging media mix.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70(1).gif]]></image>
    <date><![CDATA[June 21, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Q&A with IQ's Tony Quin]]></title>
    <link>http://www.imediaconnection.com/content/9976.asp</link>
    <description><![CDATA[iMedia's managing editor talked with IQ Interactive's founder and CEO about emerging platforms at the iMedia Breakthrough conference earlier this year.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[June 14, 2006]]></date>
</item><item>
    <title><![CDATA[Marketing Mobile Music]]></title>
    <link>http://www.imediaconnection.com/content/9747.asp</link>
    <description><![CDATA[eMarketer looks at some factors marketers will face in their campaigns to sell mobile music.]]></description>
    <author><![CDATA[John Gauntt]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[May 26, 2006]]></date>
</item><item>
    <title><![CDATA[The Keys to Podcast Advertising]]></title>
    <link>http://www.imediaconnection.com/content/9614.asp</link>
    <description><![CDATA[The CEO of RadioTail outlines five tips for successful podcast advertising.]]></description>
    <author><![CDATA[Gregory Galant]]></author>
    <authorid><![CDATA[4217]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/060526_galant_greg_70x70.jpg]]></image>
    <date><![CDATA[May 26, 2006]]></date>
</item><item>
    <title><![CDATA[Tips for Marketing with RSS]]></title>
    <link>http://www.imediaconnection.com/content/9458.asp</link>
    <description><![CDATA[The Pheedo CMO discusses ways to leverage the control of the consumer and ensure successful RSS marketing campaigns.]]></description>
    <author><![CDATA[Bill Flitter]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flitter_bill_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2006]]></date>
</item><item>
    <title><![CDATA[A Marketer's Guide to Web 2.0]]></title>
    <link>http://www.imediaconnection.com/content/9451.asp</link>
    <description><![CDATA[Red Door Interactive's director of information strategy defines Web 2.0, explains why marketers should care, and then lists his favorite Web 2.0 apps.]]></description>
    <author><![CDATA[Kelly Abbot]]></author>
    <authorid><![CDATA[3856]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_abbott_kelly_70.jpg]]></image>
    <date><![CDATA[May 10, 2006]]></date>
</item><item>
    <title><![CDATA[Reaching Gamers: Your 10 Minute Guide]]></title>
    <link>http://www.imediaconnection.com/content/9507.asp</link>
    <description><![CDATA[See five different ways to market your brand in video games.]]></description>
    <author><![CDATA[Josh Larson]]></author>
    <authorid><![CDATA[3346]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_larson_josh_70x70.jpg]]></image>
    <date><![CDATA[May 10, 2006]]></date>
</item><item>
    <title><![CDATA[Adding RSS to the Marketing Mix]]></title>
    <link>http://www.imediaconnection.com/content/8800.asp</link>
    <description><![CDATA[The Silverpop CEO explains why RSS (Really Simple Syndication) will soon become the internet content delivery channel of choice, and why that's good for marketing.]]></description>
    <author><![CDATA[Bill Nussey]]></author>
    <authorid><![CDATA[3634]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nussey_bill_70x70.jpg]]></image>
    <date><![CDATA[March 27, 2006]]></date>
</item><item>
    <title><![CDATA[Bold New Opportunities in Virtual Worlds]]></title>
    <link>http://www.imediaconnection.com/content/8605.asp</link>
    <description><![CDATA[Marketers are beginning to recognize the benefit of engagement from these computer-simulated environments.]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwarz_joyce_70x70.jpg]]></image>
    <date><![CDATA[March 10, 2006]]></date>
</item><item>
    <title><![CDATA[Alternate Reality Gaming 101]]></title>
    <link>http://www.imediaconnection.com/content/8508.asp</link>
    <description><![CDATA[Curious about ARGs and how to use them in your campaign? Get the history of, and best uses for, this up-and-coming marketing technique.]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwarz_joyce_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2006]]></date>
</item><item>
    <title><![CDATA[In-Game Advertising Dos and Don'ts]]></title>
    <link>http://www.imediaconnection.com/content/8489.asp</link>
    <description><![CDATA[The Mediaedge:cia strategic planning director shares a few words of wisdom about advertising in games.]]></description>
    <author><![CDATA[Fran Kennish]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kennish_fran_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with Denuo's Nick Pahade]]></title>
    <link>http://www.imediaconnection.com/content/8490.asp</link>
    <description><![CDATA[The president of the Publicis Groupe's new &quot;futures practice&quot; sits down with our executive editor to talk about the group.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_padahe_nick_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2006]]></date>
</item><item>
    <title><![CDATA[The Power of RSS]]></title>
    <link>http://www.imediaconnection.com/content/8415.asp</link>
    <description><![CDATA[VML's Matt Anthony discusses the impact of RSS on the online marketing community and consumers.]]></description>
    <author><![CDATA[Matt Anthony]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anthony_mark_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2006]]></date>
</item><item>
    <title><![CDATA[The Search for Commonality]]></title>
    <link>http://www.imediaconnection.com/content/7958.asp</link>
    <description><![CDATA[Contributor Rob Graham tells marketers to look at casual gaming sites to find an emotional connection with this audience.]]></description>
    <author><![CDATA[Rob Graham]]></author>
    <authorid><![CDATA[2093]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_graham_rob_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Reaching Your Audience]]></title>
    <link>http://www.imediaconnection.com/content/8119.asp</link>
    <description><![CDATA[Cory Treffiletti, Carat Fusion's engagement architect,&nbsp;explains how to leverage emerging technology to successfully break through the ad clutter.]]></description>
    <author><![CDATA[Masha Geller]]></author>
    <authorid><![CDATA[2525]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[February 01, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: The "New New Thing"]]></title>
    <link>http://www.imediaconnection.com/content/7830.asp</link>
    <description><![CDATA[Emerging media and technology specialists separate myth from reality in this session recorded at a recent iMedia Summit in La Quinta, California.]]></description>
    <author><![CDATA[Cory Treffiletti]]></author>
    <authorid><![CDATA[145]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[January 17, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Emerging Platforms]]></title>
    <link>http://www.imediaconnection.com/content/7696.asp</link>
    <description><![CDATA[NetPlus Marketing's Denise Zimmerman summarizes the Summit discussion about emerging platforms.]]></description>
    <author><![CDATA[Masha Geller]]></author>
    <authorid><![CDATA[2525]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[January 04, 2006]]></date>
</item><item>
    <title><![CDATA[The Cutting Edge -- iMedia's Best, 2005]]></title>
    <link>http://www.imediaconnection.com/content/7671.asp</link>
    <description><![CDATA[During this week between the holidays, we're bringing you some of the best iMedia stories from 2005. Today's focus: what the cutting-edge present and near future will bring.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[December 29, 2005]]></date>
</item><item>
    <title><![CDATA[A Virtual Tour of the X Channel]]></title>
    <link>http://www.imediaconnection.com/content/7583.asp</link>
    <description><![CDATA[Red Door Interactive's technology director gives you a run down of the top Web 2.0 -- or, X Channel -- applications and how advertisers can leverage them.]]></description>
    <author><![CDATA[Kelly Abbott]]></author>
    <authorid><![CDATA[3856]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_abbott_kelly_70.jpg]]></image>
    <date><![CDATA[December 21, 2005]]></date>
</item><item>
    <title><![CDATA[Revealing the Unveiling of Xbox 360]]></title>
    <link>http://www.imediaconnection.com/content/7577.asp</link>
    <description><![CDATA[A marketer chronicles the marketing of this once-in-a-lifetime launch event, from initial invitation emails to viral post-event product hype.]]></description>
    <author><![CDATA[Jeff Ferguson]]></author>
    <authorid><![CDATA[455]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ferguson_jeff_70.jpg]]></image>
    <date><![CDATA[December 16, 2005]]></date>
</item><item>
    <title><![CDATA[Advergaming Goes Mainstream]]></title>
    <link>http://www.imediaconnection.com/content/7362.asp</link>
    <description><![CDATA[Since online gaming is reaching an ever larger number of customers, advertisers increasingly are developing branded games.]]></description>
    <author><![CDATA[Rob Graham]]></author>
    <authorid><![CDATA[2093]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_graham_rob_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2005]]></date>
</item><item>
    <title><![CDATA[Personalized Online Marketing]]></title>
    <link>http://www.imediaconnection.com/content/7366.asp</link>
    <description><![CDATA[The internet is changing in favor of personalization; Wunderman EMEA's COO advises using RSS to take advantage.]]></description>
    <author><![CDATA[Mark Taylor]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_taylor_mark_70x70.jpg]]></image>
    <date><![CDATA[November 28, 2005]]></date>
</item><item>
    <title><![CDATA[Xbox 360: Good News for Advertisers?]]></title>
    <link>http://www.imediaconnection.com/content/7353.asp</link>
    <description><![CDATA[With today's launch of Microsoft's next-generation console, we asked the GameSpot SVP to give us a rundown on the present and future of in-game advertising.]]></description>
    <author><![CDATA[Suzie Reider]]></author>
    <authorid><![CDATA[1098]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reider_suzie_70x70.jpg]]></image>
    <date><![CDATA[November 22, 2005]]></date>
</item><item>
    <title><![CDATA[Anatomy of an RSS Breakthrough]]></title>
    <link>http://www.imediaconnection.com/content/7296.asp</link>
    <description><![CDATA[A new campaign matching Diet Coke with Reuters places an innovative use of RSS at the center of a broad integrated play.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sgambelluri_mario_70x70.jpg]]></image>
    <date><![CDATA[November 16, 2005]]></date>
</item><item>
    <title><![CDATA[The Podcasting Channel]]></title>
    <link>http://www.imediaconnection.com/content/7179.asp</link>
    <description><![CDATA[Podcasting is changing the fabric of how we will communicate with one another in the future -- and how marketers can reach desired audiences.]]></description>
    <author><![CDATA[Rob Graham]]></author>
    <authorid><![CDATA[2093]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_graham_rob_70x70.jpg]]></image>
    <date><![CDATA[November 15, 2005]]></date>
</item><item>
    <title><![CDATA[A Case for Interactive Digital Signage ]]></title>
    <link>http://www.imediaconnection.com/content/7225.asp</link>
    <description><![CDATA[Amidst major changes in media consumption, GO!Network's CEO suggests digital means of reaching people outside the home.]]></description>
    <author><![CDATA[Sean D. Brown]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brown_sean_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2005]]></date>
</item><item>
    <title><![CDATA[Podcasting 101]]></title>
    <link>http://www.imediaconnection.com/content/7184.asp</link>
    <description><![CDATA[Considering a podcast to get your brand or company message out?&nbsp;Don't start without this thorough guide to the art and science of podcasting.]]></description>
    <author><![CDATA[Rob Graham]]></author>
    <authorid><![CDATA[2903]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_graham_rob_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2005]]></date>
</item><item>
    <title><![CDATA[The Tipping Point in Youth Marketing]]></title>
    <link>http://www.imediaconnection.com/content/7206.asp</link>
    <description><![CDATA[I want my wireless games and a Big Mac! GameDAILY's CEO looks at McDonald's new deal with Nintendo.]]></description>
    <author><![CDATA[Mark Friedler]]></author>
    <authorid><![CDATA[1965]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedler_mark_70.jpg]]></image>
    <date><![CDATA[November 07, 2005]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Online Gaming]]></title>
    <link>http://www.imediaconnection.com/content/7178.asp</link>
    <description><![CDATA[GameDAILY CEO Mark Friedler discusses advertising plays in online gaming with Editor at Large Masha Geller.]]></description>
    <author><![CDATA[Masha Geller]]></author>
    <authorid><![CDATA[2525]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[November 02, 2005]]></date>
</item><item>
    <title><![CDATA[Feeding Market Growth with RSS]]></title>
    <link>http://www.imediaconnection.com/content/7074.asp</link>
    <description><![CDATA[ContextWeb's CEO explains the opportunity for marketers of tapping into RSS.]]></description>
    <author><![CDATA[Anand Subramanian]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_subramanian_anand_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2005]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: New Ad Opportunities]]></title>
    <link>http://www.imediaconnection.com/content/7002.asp</link>
    <description><![CDATA[Upstream Group President Doug Weaver talks about the online content renaissance, and what it means for advertisers.]]></description>
    <author><![CDATA[Masha Geller]]></author>
    <authorid><![CDATA[2525]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[October 19, 2005]]></date>
</item><item>
    <title><![CDATA[Podvertising: Niche Not Reach]]></title>
    <link>http://www.imediaconnection.com/content/6923.asp</link>
    <description><![CDATA[AvantGo/iAnywhere Solutions Crystal King looks at the current podcasting landscape. ]]></description>
    <author><![CDATA[Crystal King]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_king_crystal_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2005]]></date>
</item><item>
    <title><![CDATA[The Gaming Evolution Comes to SF/BIG]]></title>
    <link>http://www.imediaconnection.com/content/6901.asp</link>
    <description><![CDATA[Interactive marketers gathered at San Francisco's City Club to talk about how games and gamers might alter the future of marketing.]]></description>
    <author><![CDATA[Emma Brownell]]></author>
    <authorid><![CDATA[2409]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_sfbig_70x70.gif]]></image>
    <date><![CDATA[October 05, 2005]]></date>
</item><item>
    <title><![CDATA[RSS: What, Why & Where are the Ads?]]></title>
    <link>http://www.imediaconnection.com/content/6902.asp</link>
    <description><![CDATA[It has been around longer than Google, but RSS is finally breaking out of the tech dungeon and into the mainstream -- so where's the advertising angle?]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sgambelluri_mario_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2005]]></date>
</item><item>
    <title><![CDATA[In-Game On]]></title>
    <link>http://www.imediaconnection.com/content/6478.asp</link>
    <description><![CDATA[iAnywhere Solutions' Crystal King covers the interactive marketing aspects of in-game advertising.]]></description>
    <author><![CDATA[Crystal King]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/computer_gaming_70x70.jpg]]></image>
    <date><![CDATA[August 08, 2005]]></date>
</item><item>
    <title><![CDATA[Instant Messaging Finally Clicks]]></title>
    <link>http://www.imediaconnection.com/content/5673.asp</link>
    <description><![CDATA[A growing number of advertisers are realizing the potential of this medium for direct response as well as branding.]]></description>
    <author><![CDATA[Gunjan Bagla]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/im_100x100.gif]]></image>
    <date><![CDATA[May 04, 2005]]></date>
</item><item>
    <title><![CDATA[Digital Entertainment: Is the Hype Ripe? (Part 2 of 2)]]></title>
    <link>http://www.imediaconnection.com/content/5397.asp</link>
    <description><![CDATA[Digital Hollywood shared new thoughts on old topics: emerging technology, accountability and integration.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cont_digitalhollywood.gif]]></image>
    <date><![CDATA[April 04, 2005]]></date>
</item><item>
    <title><![CDATA[Digital Entertainment: Is the Hype Ripe? (Part 1 of 2)]]></title>
    <link>http://www.imediaconnection.com/content/5395.asp</link>
    <description><![CDATA[Digital Hollywood shares new thoughts on old topics: emerging technology, accountability and integration.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cont_digitalhollywood.gif]]></image>
    <date><![CDATA[April 01, 2005]]></date>
</item><item>
    <title><![CDATA[R-U-GAME?]]></title>
    <link>http://www.imediaconnection.com/content/5354.asp</link>
    <description><![CDATA[Recent conferences have highlighted new opportunities for in-game marketing.]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_frogger.jpg]]></image>
    <date><![CDATA[March 28, 2005]]></date>
</item><item>
    <title><![CDATA[Monetizing the Social Network]]></title>
    <link>http://www.imediaconnection.com/content/5335.asp</link>
    <description><![CDATA[A review of ways marketers can align with these consumer hot spots.]]></description>
    <author><![CDATA[Michael Jones]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/personals3_100x100.jpg]]></image>
    <date><![CDATA[March 25, 2005]]></date>
</item><item>
    <title><![CDATA[Sony's "PlayStation Portable" Premieres!]]></title>
    <link>http://www.imediaconnection.com/content/5333.asp</link>
    <description><![CDATA[GameDAILY CEO Mark Friedler writes that the youth entertainment revolution has begun, and you can play it online.]]></description>
    <author><![CDATA[Mark Friedler]]></author>
    <authorid><![CDATA[1965]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/playstation_100x100.gif]]></image>
    <date><![CDATA[March 24, 2005]]></date>
</item><item>
    <title><![CDATA[Online Personal Sites Seek Relationships]]></title>
    <link>http://www.imediaconnection.com/content/5121.asp</link>
    <description><![CDATA[With the growth of users to online personals sites slowing, the industry is looking to third parties to convert them into long-term customers.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/personals3_100x100.jpg]]></image>
    <date><![CDATA[February 23, 2005]]></date>
</item><item>
    <title><![CDATA[Rolling the D.I.C.E.]]></title>
    <link>http://www.imediaconnection.com/content/5087.asp</link>
    <description><![CDATA[GameDAILY CEO Mark Friedler tells us to forget Fashion and TV: the real vanguard of pop culture is video games.]]></description>
    <author><![CDATA[Mark Friedler]]></author>
    <authorid><![CDATA[1965]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/dicesummit_100x100.gif]]></image>
    <date><![CDATA[February 16, 2005]]></date>
</item><item>
    <title><![CDATA[Is Handheld Gaming the NEXT Big Thing?]]></title>
    <link>http://www.imediaconnection.com/content/4961.asp</link>
    <description><![CDATA[GameDAILY's Mark Friedler reports in from CES: for gamers, there's no such thing as too much video.]]></description>
    <author><![CDATA[Mark Friedler]]></author>
    <authorid><![CDATA[1965]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/nintendo_100x100.jpg]]></image>
    <date><![CDATA[January 26, 2005]]></date>
</item><item>
    <title><![CDATA[Games & Online Marketing: Winding Up]]></title>
    <link>http://www.imediaconnection.com/content/4792.asp</link>
    <description><![CDATA[Our online panel discussion concludes with one last post, and a reader writes in with his thoughts.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_frogger.jpg]]></image>
    <date><![CDATA[December 15, 2004]]></date>
</item><item>
    <title><![CDATA[Round Table: Games & Online Marketing 5]]></title>
    <link>http://www.imediaconnection.com/content/4772.asp</link>
    <description><![CDATA[Our online panel discussion continues! Why is online marketing missing the boat when it comes to games and the game consumer?]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_frogger.jpg]]></image>
    <date><![CDATA[December 13, 2004]]></date>
</item><item>
    <title><![CDATA[Round Table: Games & Online Marketing 4]]></title>
    <link>http://www.imediaconnection.com/content/4743.asp</link>
    <description><![CDATA[Part four of an online panel discussion about why online marketing is missing the boat when it comes to games and the game consumer.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_frogger.jpg]]></image>
    <date><![CDATA[December 09, 2004]]></date>
</item><item>
    <title><![CDATA[Round Table: Games & Online Marketing 3]]></title>
    <link>http://www.imediaconnection.com/content/4739.asp</link>
    <description><![CDATA[Part three of an online panel discussion about why online marketing is missing the boat when it comes to games and the game consumer.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_supermario.jpg]]></image>
    <date><![CDATA[December 08, 2004]]></date>
</item><item>
    <title><![CDATA[Pondering Podvertising Possibilities]]></title>
    <link>http://www.imediaconnection.com/content/4735.asp</link>
    <description><![CDATA[Savvy online marketers have a whole new medium to exploit: It's called &quot;podcasting.&quot; Could this be the next BMWFilms.com?]]></description>
    <author><![CDATA[Steve Rubel]]></author>
    <authorid><![CDATA[2172]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ipod_100x100.gif]]></image>
    <date><![CDATA[December 08, 2004]]></date>
</item><item>
    <title><![CDATA[Round Table: Games & Online Marketing 2]]></title>
    <link>http://www.imediaconnection.com/content/4728.asp</link>
    <description><![CDATA[Part two of an online panel discussion about why online marketing is missing the boat when it comes to games and the game consumer.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/gaming_041206.gif]]></image>
    <date><![CDATA[December 07, 2004]]></date>
</item><item>
    <title><![CDATA[The Biggest Game You Missed ]]></title>
    <link>http://www.imediaconnection.com/content/4707.asp</link>
    <description><![CDATA[What if the biggest entertainment premiere in world history happened and you missed it?]]></description>
    <author><![CDATA[Mark Friedler]]></author>
    <authorid><![CDATA[1965]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/041201_halo2.jpg]]></image>
    <date><![CDATA[December 01, 2004]]></date>
</item><item>
    <title><![CDATA[Playing the Video Game Consumer]]></title>
    <link>http://www.imediaconnection.com/content/4525.asp</link>
    <description><![CDATA[Gamers are much more than date-deprived geeks: GameDAILY's CEO takes us on a tour of the different game consumers.]]></description>
    <author><![CDATA[Mark Friedler]]></author>
    <authorid><![CDATA[1965]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_supermario.jpg]]></image>
    <date><![CDATA[November 03, 2004]]></date>
</item><item>
    <title><![CDATA[The Advertiser is Watching]]></title>
    <link>http://www.imediaconnection.com/content/4230.asp</link>
    <description><![CDATA[Consumers say they want control of the messages they get, but does too much personalization get creepy?]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iconMonitor.gif]]></image>
    <date><![CDATA[September 16, 2004]]></date>
</item><item>
    <title><![CDATA[Digital Hollywood]]></title>
    <link>http://www.imediaconnection.com/content/3183.asp</link>
    <description><![CDATA[Conference participants talk opportunity as TV continues to fragment, VOD grows and gaming gets stronger.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_digHolly.jpg]]></image>
    <date><![CDATA[April 08, 2004]]></date>
</item><item>
    <title><![CDATA[More and More, Marketers Got Game]]></title>
    <link>http://www.imediaconnection.com/content/2699.asp</link>
    <description><![CDATA[According to GartnerG2's Denise Garcia, ads are popping up in online games and on game consoles, leveraging branding and sales environments that reach 40 percent of Internet users. ]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid><![CDATA[1280]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_garcia_denise.jpg]]></image>
    <date><![CDATA[January 26, 2004]]></date>
</item><item>
    <title><![CDATA[Advergaming Equals Attention]]></title>
    <link>http://www.imediaconnection.com/content/1060.asp</link>
    <description><![CDATA[Advergaming has the ability to involve users; to get them to interact; to entertain and engage them; and in doing so, facilitate the sought-after Utopian attention value exchange.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 05, 2003]]></date>
</item><item>
    <title><![CDATA[How to Leverage Instant Messaging]]></title>
    <link>http://www.imediaconnection.com/content/2004.asp</link>
    <description><![CDATA[With millions of people � and not just teens � using instant messaging, why have we not seen this platform take off as a viable online advertising vehicle? Here�s what it offers.]]></description>
    <author><![CDATA[Underscore Marketing]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[EMERGING PLATFORMS]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[April 30, 2003]]></date>
</item><item>
    <title><![CDATA[Announcing New Summit: Breakthrough ]]></title>
    <link>http://www.imediaconnection.com/content/7459.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[{author}]]></author>
    <authorid><![CDATA[0]]></authorid>
    <section><![CDATA[]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[]]></date>
</item><item>
    <title><![CDATA[GameDAILY: Update on the AOL Takeover (Page 2 of 4)]]></title>
    <link>http://www.imediaconnection.com/content/12270.asp</link>
    <description><![CDATA[Friedler responds and talks about what GameDAILY brings to AOL and vice versa.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Emerging Platforms]]></section>
    <sectionurl><![CDATA[/emerging/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[]]></date>
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