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 <title>iMedia Connection: Entertainment - XML for .NET - XML for .NET</title>
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 <description>iMedia Connection</description>
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 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
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    <title><![CDATA[Ways that broadcasters can take advantage of online ads]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/3Zt6Fa2Dew8/28395.asp</link>
    <description><![CDATA[Tune-in television advertising is poised to be the next big mover online. Read on to find out how certain stations and networks are getting a substantial leg up on their competitors.]]></description>
    <author><![CDATA[Anupam Gupta ]]></author>
    <authorid><![CDATA[34613]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
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    <date><![CDATA[February 07, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28395.asp</feedburner:origLink></item><item>
    <title><![CDATA[Transmedia: It's not just for geeks anymore]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/975YBTpzgoM/27116.asp</link>
    <description><![CDATA[See how the mainstream adoption of "geek" concepts is taking the world of entertainment to new participatory heights -- that is, if "viral media" doesn't stand in its way.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
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    <date><![CDATA[July 02, 2010]]></date>
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    <title><![CDATA[Why stories matter, and technology doesn't]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/nb16ZWPhMuI/27051.asp</link>
    <description><![CDATA[Utilizing a laundry list of buzz words does not an effective campaign make. Before you start talking "mobile social this" or "viral app that," you need to figure out what your story is.]]></description>
    <author><![CDATA[Andy Robbins]]></author>
    <authorid><![CDATA[30262]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robbins_andy_70x70.jpg]]></image>
    <date><![CDATA[June 28, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27051.asp</feedburner:origLink></item><item>
    <title><![CDATA[2010: A marketing odyssey]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/mVwvBKIytsA/27047.asp</link>
    <description><![CDATA[Innovative marketing isn't for the meek. But a few bold campaigns are exploring the outer limits of technology to spectacular effect -- and audience impact.]]></description>
    <author><![CDATA[Dana M. Harris]]></author>
    <authorid><![CDATA[32504]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_dana_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27047.asp</feedburner:origLink></item><item>
    <title><![CDATA["I declare war on viral media"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/NDCyVXIDPJc/26877.asp</link>
    <description><![CDATA[Media scholar and "Convergence Culture" author Henry Jenkins speaks his mind about the transmedia revolution, internet buzz, and an alarming marketing trend. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_V270x70.JPG]]></image>
    <date><![CDATA[June 08, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26877.asp</feedburner:origLink></item><item>
    <title><![CDATA[Peter Guber's magic formula for marketing success]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/UvZojeC5Ljk/23670.asp</link>
    <description><![CDATA[How do you persuade audiences to "follow your parade"? Learn how to narrate your offering into a resonant, actionable, and memorable story. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_V270x70.JPG]]></image>
    <date><![CDATA[June 30, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23670.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why some summer movie campaigns fail to engage ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/_3edvGCfa6A/22987.asp</link>
    <description><![CDATA[Summer films present a make-it-or-break-it point for many studios that have gambled big dollars on their latest creative endeavors. Why do they so often miss the mark?]]></description>
    <author><![CDATA[Matt Kapko]]></author>
    <authorid><![CDATA[17638]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kapko_matt_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22987.asp</feedburner:origLink></item><item>
    <title><![CDATA[The ills and frills of social media]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/OCDMdw4Az40/22821.asp</link>
    <description><![CDATA[The digital marketing guru at Sony Pictures Entertainment talks to iMedia about the headaches of social media and why, in the end, they're worth it. ]]></description>
    <author><![CDATA[Matt Kapko]]></author>
    <authorid><![CDATA[17638]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kapko_matt_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22821.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why the networks are blowing the social scene]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/FYpLxDNwnuI/20626.asp</link>
    <description><![CDATA[Can the big TV networks promote their shows through social media without faking authenticity or losing creative control? See whether "Heroes" and "Fringe" are doing enough to drive awareness and tune-in.&nbsp; ]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2008]]></date>
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    <title><![CDATA[Digital entertainment: the next Y2K?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/7d8e32nVvfE/19817.asp</link>
    <description><![CDATA[Yes, we're past the honeymoon phase of interactive. But there's a great opportunity to steal the hearts -- and mindshare -- of audiences, and it may be simpler than you think. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[June 27, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19817.asp</feedburner:origLink></item><item>
    <title><![CDATA[New media gets you the right audience]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/KoUYxKlzxfc/19789.asp</link>
    <description><![CDATA[Some speculate that the internet doesn't have the reach of traditional media. Fox Interactive Media's president disagrees. Here's why. ]]></description>
    <author><![CDATA[Rich Cherecwich]]></author>
    <authorid><![CDATA[10649]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cherecwich_rich_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19789.asp</feedburner:origLink></item><item>
    <title><![CDATA[Market Like You Give a Damn]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Qxy6fpG3IO8/11680.asp</link>
    <description><![CDATA[There's a wealth of marketing opportunity in social responsibility, especially when targeting youth demographics. Trend analyst Rebecca McQuigg explains why your brand can't afford to skimp on being generous.]]></description>
    <author><![CDATA[Rebecca McQuigg]]></author>
    <authorid><![CDATA[3742]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcquigg_rebecca_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11680.asp</feedburner:origLink></item><item>
    <title><![CDATA[Cable eats network TV's lunch with online marketing this fall]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/j-yAjhXydj8/16694.asp</link>
    <description><![CDATA[Real Branding's VP of entertainment explores some of the strategies network TV and cable are using to promote and monetize this year's fall schedule online.]]></description>
    <author><![CDATA[Mike Wokosin]]></author>
    <authorid><![CDATA[1039]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wokosin_mike_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16694.asp</feedburner:origLink></item><item>
    <title><![CDATA[In Philadelphia, PC means perverted clown]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/9iM1_97dq14/16550.asp</link>
    <description><![CDATA[To promote the season premiere of "It's Always Sunny in Philadelphia," FX Networks brings the show's gallows humor to the fans with exclusive video, parody spots and an RV tour. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_alwayssunny_70x70.JPG]]></image>
    <date><![CDATA[September 11, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16550.asp</feedburner:origLink></item><item>
    <title><![CDATA[Stars and cars: a perfect marketing match]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/TdCV3r0PbZI/16569.asp</link>
    <description><![CDATA[Fandango's VP of sales explains how a love affair with the highway contributed to a summer of movie marketing blockbusters.]]></description>
    <author><![CDATA[Dan Mohler]]></author>
    <authorid><![CDATA[2656]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mohler_dan_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16569.asp</feedburner:origLink></item><item>
    <title><![CDATA[Are user-generated ads just user-generated fads?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/lxIYS9nxmUI/16514.asp</link>
    <description><![CDATA[Juice Wireless' founder examines the user-generated ad phenomenon and what role these ads may play in the future of marketing.]]></description>
    <author><![CDATA[Nick Desai]]></author>
    <authorid><![CDATA[5019]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_desai_nick_70x70.JPG]]></image>
    <date><![CDATA[September 11, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16514.asp</feedburner:origLink></item><item>
    <title><![CDATA[Get Serious About In-Game Marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/9xrX1vJDs4k/14973.asp</link>
    <description><![CDATA[CNET Networks Entertainment's John Broady talks about why in-game ads are increasing marketer reach and relevance, and why they aren't just for kids anymore. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[May 22, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14973.asp</feedburner:origLink></item><item>
    <title><![CDATA[Can online gain lost viewers?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/tu9q9Zqvuyo/18862.asp</link>
    <description><![CDATA[Your online efforts can bring disgruntled post-strike TV viewers back into the fold; find out how.]]></description>
    <author><![CDATA[Michael Coristine]]></author>
    <authorid><![CDATA[5462]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_coristine_michael_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18862.asp</feedburner:origLink></item><item>
    <title><![CDATA[Turn watercooler buzz into marketing bling]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Rp9AeifIYwA/16424.asp</link>
    <description><![CDATA[Brandintel's lead analyst discusses the benefits of online sneak peeks and other campaign components that can promote early fan engagement. ]]></description>
    <author><![CDATA[Michael Coristine]]></author>
    <authorid><![CDATA[5462]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_coristine_michael_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16424.asp</feedburner:origLink></item><item>
    <title><![CDATA[IM users go to the video]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/WYC4jbFYOAY/16450.asp</link>
    <description><![CDATA[Big advertisers need reach in their online video media buys, and instant messaging ad units could be the best way to get on audiences' radar screens.]]></description>
    <author><![CDATA[Sally Cole]]></author>
    <authorid><![CDATA[6999]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cole_sally_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16450.asp</feedburner:origLink></item><item>
    <title><![CDATA[Dunder Mifflin takes paper online]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/GA8srlWZx1o/16449.asp</link>
    <description><![CDATA[The fictional paper company's new website and e-newsletter extends the viewing pleasure of NBC's hit show, "The Office," by bringing its characters' signature humor to additional media platforms. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_dundermifflin_70x70.JPG]]></image>
    <date><![CDATA[September 04, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16449.asp</feedburner:origLink></item><item>
    <title><![CDATA[How you can make entertainment last longer]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/hIdeoE9pULc/16379.asp</link>
    <description><![CDATA[Website metrics may be shifting, but there are still some tried-and-true strategies for improving the currency of entertainment content. Real Branding's VP of entertainment explains. ]]></description>
    <author><![CDATA[Mike Wokosin]]></author>
    <authorid><![CDATA[1039]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wokosin_mike_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16379.asp</feedburner:origLink></item><item>
    <title><![CDATA[In-game ads in the year 2010]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/E0kpHFSvKfg/16381.asp</link>
    <description><![CDATA[IGA's VP of publisher relations offers a glimpse of the future of in-game advertising and outlines the key challenges and opportunities that lie ahead for this cutting-edge medium.]]></description>
    <author><![CDATA[Ed Bartlett]]></author>
    <authorid><![CDATA[5712]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bartlett_ed_70x70.JPG]]></image>
    <date><![CDATA[August 28, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16381.asp</feedburner:origLink></item><item>
    <title><![CDATA[Meerkats build their manor on the web]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Xo83vR1KgX8/16370.asp</link>
    <description><![CDATA[At Animal Planet's virtual burrow, "Meerkat Manor" fans can view episodes from the latest season, play games and learn more about the critters, as well as catch up with some of the furry family's gossip.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_meerkat_70x70.JPG]]></image>
    <date><![CDATA[August 28, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16370.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital strategy made simple]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/S1Iwuc-vDSU/16284.asp</link>
    <description><![CDATA[Clients jumping into digital often want all the bells and whistles, whether or not they need them. OnIt Digital's president offers tips to create a strategy profile before employing specific tactics. ]]></description>
    <author><![CDATA[Marc Mallow]]></author>
    <authorid><![CDATA[6740]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mallow_marc_70x70.JPG]]></image>
    <date><![CDATA[August 21, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16284.asp</feedburner:origLink></item><item>
    <title><![CDATA[Where have all the viewers gone?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/dkYh6PqXJuw/16285.asp</link>
    <description><![CDATA[Internap's EVP of advertising services explores ways that networks can work around the decline in traditional TV viewership and still reach large audiences with more accuracy. ]]></description>
    <author><![CDATA[Stephen Newman]]></author>
    <authorid><![CDATA[4123]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_newman_stephen_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16285.asp</feedburner:origLink></item><item>
    <title><![CDATA[A law-inspired site helps audiences seek "Damages"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/78rgdBtwexY/16295.asp</link>
    <description><![CDATA[BIG Interactive drives awareness and tune-in for FX Network's legal shark drama, "Damages." See how the site campaign meshes fact and fiction to create a plausible web companion to the show.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_damages_70x70.JPG]]></image>
    <date><![CDATA[August 21, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16295.asp</feedburner:origLink></item><item>
    <title><![CDATA[The seamless video experience: How it's possible]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/qAncBXXXAyM/16197.asp</link>
    <description><![CDATA[Don't let your video property fall victim to faulty technology. Vimation's CEO shows how to safeguard your user experience and enhance content relevance. ]]></description>
    <author><![CDATA[David Hemingway]]></author>
    <authorid><![CDATA[4255]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hemingway_david_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16197.asp</feedburner:origLink></item><item>
    <title><![CDATA[How your product can grow up to be a brand]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/3pBfaNRgXIs/16196.asp</link>
    <description><![CDATA[Chelsea Media's president discusses the symbolic ingredients of today's affinity-based advertising environment and how consumers transfer these key ideas to their perceptions of self and the brands they choose. ]]></description>
    <author><![CDATA[Bob Maxwell]]></author>
    <authorid><![CDATA[6637]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_maxwell_bob_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16196.asp</feedburner:origLink></item><item>
    <title><![CDATA[This site is "Superbad." In a good way!]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/IPv-xkP82D4/16212.asp</link>
    <description><![CDATA[Jetset Studios takes on the latest Judd Apatow film with a retro-cool site packed with teensploitation treasures, green-screen goodies and adult-themed video extras. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_superbad_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16212.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online video: Today's to-do list]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/olIEJ-N2ckU/16078.asp</link>
    <description><![CDATA[In the exciting storehouse of online video opportunities, some strategies are essential, and some just provide empty calories. Deep Focus' media director reveals key tactics for a satisfying video campaign.&nbsp; ]]></description>
    <author><![CDATA[Eric Druckenmiller]]></author>
    <authorid><![CDATA[4505]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_druckenmiller_eric_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16078.asp</feedburner:origLink></item><item>
    <title><![CDATA[Love your content? Then set it free]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/6it4bPobg9g/16049.asp</link>
    <description><![CDATA[Third Screen Media's CMO discusses key strategies for making advertainment work on the mobile phone.]]></description>
    <author><![CDATA[Jeff Janer]]></author>
    <authorid><![CDATA[3206]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_janer_jeff_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16049.asp</feedburner:origLink></item><item>
    <title><![CDATA[Deep Focus plays with polygamy]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/jmpb6fovyE8/16066.asp</link>
    <description><![CDATA[Deep Focus makes a Life-inspired game out of the polygamist lifestyle portrayed in HBO's "Big Love." See why fans are spending quality time with this show's bizarrely functional family. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_bigloveland_70x70.JPG]]></image>
    <date><![CDATA[August 07, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16066.asp</feedburner:origLink></item><item>
    <title><![CDATA[Control and User Choice: Can't We Have Both? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/ABTjCNVHr-g/15943.asp</link>
    <description><![CDATA[VideoEgg's CMO explains why advertisers need to re-think how they support the new media experience.]]></description>
    <author><![CDATA[Troy Young]]></author>
    <authorid><![CDATA[6108]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_young_troy_70x70.JPG]]></image>
    <date><![CDATA[July 31, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15943.asp</feedburner:origLink></item><item>
    <title><![CDATA[Rules for Playing in the Gaming Market]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/d-Tz1EyRiqU/15961.asp</link>
    <description><![CDATA[Planning to take advantage of the new in-game advertising opportunities? IGA's VP of publisher relations explains how to get the most play for your brand and your budget. ]]></description>
    <author><![CDATA[Ed Bartlett]]></author>
    <authorid><![CDATA[5712]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bartlett_ed_70x70.JPG]]></image>
    <date><![CDATA[July 31, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15961.asp</feedburner:origLink></item><item>
    <title><![CDATA[A Hot Site That Fans the Flames of UGC]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/STpIaESgr3Q/15991.asp</link>
    <description><![CDATA[FX Networks teams with the newly re-named Crackle video site to share real firefighters' stories with fans of Denis Leary's "Rescue Me." ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_firehouse_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15991.asp</feedburner:origLink></item><item>
    <title><![CDATA[Must-See PC: The Entertainment Event Returns]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Ad7R2vwpCZM/15889.asp</link>
    <description><![CDATA[Morpheus Media's director of creative and emerging strategy examines whether online can bring back the social aspect of entertainment viewing or if we are doomed to spend our lives in media solitude. ]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/Autos/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[July 24, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15889.asp</feedburner:origLink></item><item>
    <title><![CDATA[Cannes Reflects a Digital Marketing Shift]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/CrQikLy4w3g/15890.asp</link>
    <description><![CDATA[EVB's executive creative director reports from the 2007 Cannes Festival and finds that online media is putting creative big ideas back on top of marketing. ]]></description>
    <author><![CDATA[Jason Zada]]></author>
    <authorid><![CDATA[5913]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zada_jason_70x70.JPG]]></image>
    <date><![CDATA[July 24, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15890.asp</feedburner:origLink></item><item>
    <title><![CDATA[Homer Simpson Invents the Online Hype Machine]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/t5xGWv_JI0E/15835.asp</link>
    <description><![CDATA[Fox's multi-platform campaign for "The Simpsons Movie" brings the world of Springfield to life and builds nationwide buzz for the long-anticipated motion picture. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_simpsons_70x70v2.jpg]]></image>
    <date><![CDATA[July 24, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15835.asp</feedburner:origLink></item><item>
    <title><![CDATA[Are You a Landless Marketer?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/zi9_CHN-KEY/15783.asp</link>
    <description><![CDATA[Mobile entertainment is on the verge of an explosion, as access and content providers start to realize the marketing bonanza awaiting them with a new landless mindset. Marble Key's managing partner explains. ]]></description>
    <author><![CDATA[Shlomi Ron]]></author>
    <authorid><![CDATA[5438]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ron_shlomi_70x70.JPG]]></image>
    <date><![CDATA[July 17, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15783.asp</feedburner:origLink></item><item>
    <title><![CDATA[New Media Meets the "Afterworld"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/jHZyLL0x25A/15778.asp</link>
    <description><![CDATA[Renowned TV and film producer Stan Rogow chats about his new web series, "Afterworld," the common thread between traditional and new media-based entertainment and more. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[July 17, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15778.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Rants of Angry Young Fans]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/9FseeCgrj-4/15784.asp</link>
    <description><![CDATA[Ziddio and IFC's "The Henry Rollins Show" teamed up for "My Rollins Rant," a contest where the opinionated punk rocker supplies the topics, and users supply the attitude.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_rollins_70x70.JPG]]></image>
    <date><![CDATA[July 17, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15784.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Single Most Important Aspect of Marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/8ptBWvL7LQg/15673.asp</link>
    <description><![CDATA[Jetset Studios' CEO talks about the rules of resonance, developments that will make us rethink the marketing equation and how to hit the marketing message AND the filmmaker's vision simultaneously.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[July 10, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15673.asp</feedburner:origLink></item><item>
    <title><![CDATA[Adding Flavor on the Desktop]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Kzbvr7eJoHo/15687.asp</link>
    <description><![CDATA[Blastro.com's co-founder outlines the key elements of a successful widget campaign for VH1's "Flavor of Love."]]></description>
    <author><![CDATA[Ben Davis]]></author>
    <authorid><![CDATA[5810]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_ben_70x70.JPG]]></image>
    <date><![CDATA[July 10, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15687.asp</feedburner:origLink></item><item>
    <title><![CDATA[Internet Video by the Numbers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Bm-EoqCBvmE/15680.asp</link>
    <description><![CDATA[At the iMedia Entertainment Marketing Summit, comScore's Erin Hunter presented compelling data on who internet video-based campaigns are reaching and how to better develop plans that engage these target audiences. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/orange_cam_70x70.gif]]></image>
    <date><![CDATA[July 10, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15680.asp</feedburner:origLink></item><item>
    <title><![CDATA[Discover the Online Mysteries of "Nancy Drew"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/V_Fv6PUCpQc/15691.asp</link>
    <description><![CDATA[The teen detective's latest incarnation speaks to fans of all generations with a multimedia campaign that includes a chance for users to do some sleuthing on their own. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_nancydrew_70x70.JPG]]></image>
    <date><![CDATA[July 10, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15691.asp</feedburner:origLink></item><item>
    <title><![CDATA[When the Broadband Consumer Sits at the Marketing Table]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/4Nh8ssblxKk/15615.asp</link>
    <description><![CDATA[Media-Screen's managing director reveals findings from a Netpop study on how mass media consumers are shaping the world of entertainment advertising.]]></description>
    <author><![CDATA[Josh Crandall]]></author>
    <authorid><![CDATA[5786]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_crandall_josh_70x70.JPG]]></image>
    <date><![CDATA[July 03, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15615.asp</feedburner:origLink></item><item>
    <title><![CDATA[Crossing the Last 10 Feet to the Audience]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/W9jog4JVXG4/15636.asp</link>
    <description><![CDATA[Audiences are hungrier than ever for content. iMedia's editor in chief explores the role of strategic content delivery in helping marketers deliver what they're craving. ]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[July 03, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15636.asp</feedburner:origLink></item><item>
    <title><![CDATA[A Site for Sun, Surf and Sport-Penguins]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/mh7xOb9MFJE/15634.asp</link>
    <description><![CDATA[Sony's "Surf's Up" serves up an official site that could keep the kids busy for days. Check out the "sport penguin entertainment network," games, storybook generator and other fun features. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_surfsup_70x70.JPG]]></image>
    <date><![CDATA[July 03, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15634.asp</feedburner:origLink></item><item>
    <title><![CDATA[If You're Not Experimenting, You're Dead]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/IuWae9zmV0k/15524.asp</link>
    <description><![CDATA[NBC's Vivi Zigler says that content needs to be organic if it's going to be actionable.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[EVENT COVERAGE]]></section>
    <sectionurl />
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[June 28, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15524.asp</feedburner:origLink></item><item>
    <title><![CDATA[Facing and Conquering Day-to-Day Challenges]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Rz6pe1wysC0/15522.asp</link>
    <description><![CDATA[A Summit panel of experts talks about the iPhone, the power of emerging platforms, Digital Rights Management and other pressing industry trends. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[EVENT COVERAGE]]></section>
    <sectionurl />
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[June 28, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15522.asp</feedburner:origLink></item><item>
    <title><![CDATA[Adam Broitman Explains How to Rock the Virtual World]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/97MLv8YfavI/15521.asp</link>
    <description><![CDATA[Before virtual worlds existed, the internet never offered such a genuine social experience and&nbsp;an untapped opportunity for marketers.]]></description>
    <author><![CDATA[Adam Shahbaz]]></author>
    <authorid><![CDATA[5186]]></authorid>
    <section><![CDATA[EVENT COVERAGE]]></section>
    <sectionurl />
    <image><![CDATA[/images/content/hs_shahbaz_adam_70x70.JPG]]></image>
    <date><![CDATA[June 28, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15521.asp</feedburner:origLink></item><item>
    <title><![CDATA[Amy Powell Honored with Visionary Marketer Award]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/HdWMDgNnNhE/15523.asp</link>
    <description><![CDATA[Powell told Summit attendees that original content and passion were key to her success in interactive marketing.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[EVENT COVERAGE]]></section>
    <sectionurl />
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[June 28, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15523.asp</feedburner:origLink></item><item>
    <title><![CDATA[May the Force Be with Your Desktop]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/WtFxU8oXUdE/15510.asp</link>
    <description><![CDATA[An ElectricArtists-created countdown widget marks enthusiasm for The History Channel's premiere of "Star Wars: The Legacy Revealed."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_starwars_70x70.JPG]]></image>
    <date><![CDATA[June 28, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15510.asp</feedburner:origLink></item><item>
    <title><![CDATA[Now That's (User-Generated) Entertainment!]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/rQ8e_giW8BM/15405.asp</link>
    <description><![CDATA[Associated Content's VP of business development outlines some quick steps to get users to contribute content that's worthy of your brand and its vision. ]]></description>
    <author><![CDATA[Andrew Boer]]></author>
    <authorid><![CDATA[5619]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_boer_andrew_70x70.JPG]]></image>
    <date><![CDATA[June 19, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15405.asp</feedburner:origLink></item><item>
    <title><![CDATA[Your Go-To Guide for In-Game Advertising]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/saonQCqDw8g/15403.asp</link>
    <description><![CDATA[Get a complete overview of the in-game advertising sector, and see how to make best use of the opportunities available.]]></description>
    <author><![CDATA[Ed Bartlett]]></author>
    <authorid><![CDATA[5712]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bartlett_ed_70x70.JPG]]></image>
    <date><![CDATA[June 19, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15403.asp</feedburner:origLink></item><item>
    <title><![CDATA["Pirates" Sets Its Site on Its Banner]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/dWijiG0shQs/15408.asp</link>
    <description><![CDATA[Embark on a quest for treasure and explore the scenes of "Pirates of the Caribbean" right from this clickable rich media banner spot. Engagement in ads might never be the same again. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_pirates_70x70.JPG]]></image>
    <date><![CDATA[June 19, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15408.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why Your Online TV Plan Isn't Working]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/B2AK2MarkUA/15266.asp</link>
    <description><![CDATA[Simply putting TV content online doesn't equal an automatic success. Vimation's CEO explains how to take advantage of online's ability to make TV more compelling. ]]></description>
    <author><![CDATA[David Hemingway]]></author>
    <authorid><![CDATA[4255]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hemingway_david_70x70.JPG]]></image>
    <date><![CDATA[June 12, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15266.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media Budgets' Great Protector]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/tbcXZB5SaKU/15267.asp</link>
    <description><![CDATA[Formerly the "little ads that couldn't," banners are getting more powerful and persuasive. Red Interactive Agency's CEO Brian Lovell makes the case for marketers to keep their eyes on this format's continuing metamorphosis.]]></description>
    <author><![CDATA[Brian Lovell]]></author>
    <authorid><![CDATA[5701]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lovell_brian_70x70.JPG]]></image>
    <date><![CDATA[June 12, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15267.asp</feedburner:origLink></item><item>
    <title><![CDATA[A Viral Video That Will Freak Your Mind]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/YRKN8ybBplU/15270.asp</link>
    <description><![CDATA[EVB pulls off a multiplatform magic trick that plunges users into the unbelievable illusions of A&amp;E's "Criss Angel MindFreak." See why this campaign is so well positioned to be a viral success. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_mindfreak_70x70.JPG]]></image>
    <date><![CDATA[June 12, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15270.asp</feedburner:origLink></item><item>
    <title><![CDATA[Veni, Video, Vici: Conquer Online Video]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/ShlvkrdwTjE/15141.asp</link>
    <description><![CDATA[VMIX' CEO takes a look at what makes a video campaign click with users. ]]></description>
    <author><![CDATA[Greg Kostello]]></author>
    <authorid><![CDATA[5618]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kostello_greg_70x70.JPG]]></image>
    <date><![CDATA[June 05, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15141.asp</feedburner:origLink></item><item>
    <title><![CDATA[Get Keyed in to Consumer Influence]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Z02R_IAIRek/15142.asp</link>
    <description><![CDATA[Juice Wireless' founder examines the current uses and future potential that mobile holds as a truly viable marketing tool.]]></description>
    <author><![CDATA[Nick Desai]]></author>
    <authorid><![CDATA[5019]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_desai_nick_70x70.JPG]]></image>
    <date><![CDATA[June 05, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15142.asp</feedburner:origLink></item><item>
    <title><![CDATA[Would You Watch Katherine Heigl Get "Knocked Up"?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/byb4Q7PHaC0/15137.asp</link>
    <description><![CDATA[Creative Showcase: Director Judd Apatow calls Jetset Studios the "rare company that shares our comedic sensibilities." See how the official website for "Knocked Up" captures this film's irreverent signature tone.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_knockedup_70x70b.JPG]]></image>
    <date><![CDATA[June 05, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15137.asp</feedburner:origLink></item><item>
    <title><![CDATA[Mobile: Where It's Going, and Why You'll Follow]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/8P0gVlJnNEQ/15083.asp</link>
    <description><![CDATA[Third Screen Media's CMO shares some compelling reasons why entertainment brands shouldn't get behind&nbsp;the mobile learning curve. ]]></description>
    <author><![CDATA[Jeff Janer]]></author>
    <authorid><![CDATA[3206]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_janer_jeff_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15083.asp</feedburner:origLink></item><item>
    <title><![CDATA[What's Life Like Beyond the Video?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Ws4p2RUfrGA/15081.asp</link>
    <description><![CDATA[PodZinger's new CEO talks about strategies for better targeting, exerting control over content and delivering consumer experiences that create broader merchandising and advertising opportunities.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[May 29, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15081.asp</feedburner:origLink></item><item>
    <title><![CDATA["Golden Compass" Finds Your Inner Demon]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/G1wmhlCv9uY/15041.asp</link>
    <description><![CDATA[New Line Cinema wastes no time building buzz for its December-release, "The Golden Compass." See how sound, video and personalization combine to prepare young viewers to join Lyra's World. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_goldencompass_70x70c.JPG]]></image>
    <date><![CDATA[May 29, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15041.asp</feedburner:origLink></item><item>
    <title><![CDATA[Ad Musings from the Googleplex]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Rol9iScL5yo/14975.asp</link>
    <description><![CDATA[Magnify.net's CEO advises cutting-edge marketers on using AdWords,&nbsp;experimentation and on the democratization of advertising to drive their strategies.]]></description>
    <author><![CDATA[Steve Rosenbaum]]></author>
    <authorid><![CDATA[4609]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_Rosenbaum_steve_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14975.asp</feedburner:origLink></item><item>
    <title><![CDATA[Carell's "Almighty" Spin-Off Spins Green Marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/2ExkkY6yB4s/14976.asp</link>
    <description><![CDATA[Steve Carell's upcoming "Evan Almighty" is the first major motion picture comedy to zero out its footprint. See how the Real Pie-created website gets film fans to embrace both the film and environmentalism.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_almighty_70x70.JPG]]></image>
    <date><![CDATA[May 22, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14976.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 Commandments for Digital Strategists]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/lHlmVsijtyA/14900.asp</link>
    <description><![CDATA[Real Branding provides a proactive plan to help brands own and manage their digital efforts, rather than chasing after the innovations of other brands. ]]></description>
    <author><![CDATA[Bob Johnson and Jim Nichols]]></author>
    <authorid><![CDATA[4792]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_realBranding_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14900.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing That's as Powerful as Superman]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/hLIdvBk5Pvo/14901.asp</link>
    <description><![CDATA[The CW Network chats about engaging devout television fans while creating bold, relevant and immersive online experiences. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[May 15, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14901.asp</feedburner:origLink></item><item>
    <title><![CDATA[Third Site is a Charm for Shrek Fans]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/8CyEJowjyuo/14902.asp</link>
    <description><![CDATA[On the official site for "Shrek the Third," DreamWorks offers activities and promotions that will entertain fans of all ages, from ogre-loving kids to their theme-party planning parents.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shrekthird_70x70.JPG]]></image>
    <date><![CDATA[May 15, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14902.asp</feedburner:origLink></item><item>
    <title><![CDATA[Squeeze More Juice from DVDs]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/N8W-NLHkNxY/14756.asp</link>
    <description><![CDATA[Marble Key's managing partner outlines a user-generated strategy that transforms the static DVD environment into a dynamic interconnected conversation.]]></description>
    <author><![CDATA[Shlomi Ron]]></author>
    <authorid><![CDATA[5438]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ron_shlomi_70x70.JPG]]></image>
    <date><![CDATA[May 08, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14756.asp</feedburner:origLink></item><item>
    <title><![CDATA[Your Fall Show Might Be a Failure if...]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/R8GRkKHY9Lc/14762.asp</link>
    <description><![CDATA[BrandIntel's lead analyst examines why some of this year's TV hits almost fumbled and explains how networks can improve survival rates for their next crop of shows. ]]></description>
    <author><![CDATA[Michael Coristine]]></author>
    <authorid><![CDATA[5462]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_coristine_michael_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14762.asp</feedburner:origLink></item><item>
    <title><![CDATA[Users Follow This Guy Around the World]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/6-6se3wEkiE/14763.asp</link>
    <description><![CDATA[NBC Universal's "The Today Show" engages fans in an online game of hide-and-seek, letting users explore the exotic locals visited by the show's globe-trotting host, Matt Lauer.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_lauer_70x70.JPG]]></image>
    <date><![CDATA[May 08, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14763.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Video Shakes Its Money-Maker]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/uwrxT0SWHLY/14676.asp</link>
    <description><![CDATA[What are the best options for online video delivery? TurnHere's CEO shares his theories on developing more lucrative video-based marketing campaigns. ]]></description>
    <author><![CDATA[Bradley J. Inman]]></author>
    <authorid><![CDATA[5368]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_inman_bradley_70x70.JPG]]></image>
    <date><![CDATA[May 01, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14676.asp</feedburner:origLink></item><item>
    <title><![CDATA[Build a Community that Strengthens Your Brand]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/ZlvjrkzoXig/14674.asp</link>
    <description><![CDATA[DAVE Network's CEO shares a case study on a marketing campaign that builds a foundation of loyal customers while serving their community needs and personal interests. ]]></description>
    <author><![CDATA[Rex Wong]]></author>
    <authorid><![CDATA[5381]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wong_rex_70x70.JPG]]></image>
    <date><![CDATA[May 01, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14674.asp</feedburner:origLink></item><item>
    <title><![CDATA[Just How Sticky Is the "Spider-Man 3" Website?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/nziKkRniW7Q/14690.asp</link>
    <description><![CDATA[Creative Showcase: Sony Pictures' mega-franchise slings quite a web-based experience. But will users get tangled up while navigating the site's many offerings? ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_spiderman_70x70.JPG]]></image>
    <date><![CDATA[May 01, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14690.asp</feedburner:origLink></item><item>
    <title><![CDATA[Can Web 2.0 Ruin Online Marketing?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Za9z4j-2wq4/14588.asp</link>
    <description><![CDATA[CrownPeak Technology's VP of marketing and product strategy reviews some important Web 2.0 capabilities and offers safety tips to help you decide when and how to deploy them.]]></description>
    <author><![CDATA[Rob Rose]]></author>
    <authorid><![CDATA[3953]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rose_rob_70x70(1).jpg]]></image>
    <date><![CDATA[April 24, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14588.asp</feedburner:origLink></item><item>
    <title><![CDATA[Turn Social Media into Marketing Currency]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Y2P1WwXkPN4/14589.asp</link>
    <description><![CDATA[Juice Wireless' founder and chairman discusses mobile marketing's ability to harness and deliver peer influence with search engine-like efficiency. ]]></description>
    <author><![CDATA[Nick Desai]]></author>
    <authorid><![CDATA[5019]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_desai_nick_70x70.JPG]]></image>
    <date><![CDATA[April 24, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14589.asp</feedburner:origLink></item><item>
    <title><![CDATA[What Makes a Video Acceptable for TV?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/vzoAHfuyKWM/14587.asp</link>
    <description><![CDATA[Creative Showcase: VH1 integrates user-generated and professionally-created video into a highly interactive cross-platform video show. But is it a compelling viewer experience? Find out what our panelists had to say. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_acceptabletv_70x70.JPG]]></image>
    <date><![CDATA[April 24, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14587.asp</feedburner:origLink></item><item>
    <title><![CDATA[The ITV Advertising Snapshot]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/o0pmsQCVyOc/14489.asp</link>
    <description><![CDATA[Real Branding's VP of media services sizes up this powerful emerging platform and outlines how marketers can firm up their positions as key players.&nbsp; <BR>]]></description>
    <author><![CDATA[Cory Treffiletti]]></author>
    <authorid><![CDATA[145]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_realBranding_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14489.asp</feedburner:origLink></item><item>
    <title><![CDATA[New Media Formats: An Essential Guide]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/O3fSVyJznjA/14486.asp</link>
    <description><![CDATA[In this chat with 360i's director of emerging media, find out about the unique new media challenges entertainment marketers are facing and what the newest online frontier will likely be. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[April 17, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14486.asp</feedburner:origLink></item><item>
    <title><![CDATA[Google Maps out "Disturbia"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/PpQMsLAu9sg/14484.asp</link>
    <description><![CDATA[Creative Showcase: Paramount Pictures' Amy Powell reveals how the studio's new thriller, "Disturbia," used a Google tool to give users a disturbing view of their very own neighborhoods.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_disturbia_70x70.JPG]]></image>
    <date><![CDATA[April 17, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14484.asp</feedburner:origLink></item><item>
    <title><![CDATA[Moving into a Powerful Film Fan Community]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Yq_hJq6b5Ks/14383.asp</link>
    <description><![CDATA[MovieTickets.com's EVP chats about a new platform that provides a unique proposition for brands and messages to be integrated within a transaction environment.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[April 10, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14383.asp</feedburner:origLink></item><item>
    <title><![CDATA[Web Video: Who Can You Trust?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/GvTEjwEzU7k/14378.asp</link>
    <description><![CDATA[Magnify.net's CEO outlines a stress-free strategy for making a name for your brand in the online video space. ]]></description>
    <author><![CDATA[Steve Rosenbaum]]></author>
    <authorid><![CDATA[4609]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_Rosenbaum_steve_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14378.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Gory Glory of "Grindhouse"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/plDzjjVEAF4/14387.asp</link>
    <description><![CDATA[<DIV>Creative Showcase: See how Big Spaceship created a seedy, zombie-filled experience that plunges users into Dimension Films’ retro-cool "Grindhouse" double feature.</DIV>]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_grindhouse_70x70_2.jpg]]></image>
    <date><![CDATA[April 10, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14387.asp</feedburner:origLink></item><item>
    <title><![CDATA[Fighting Media's Devolution ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/LOgwwO0d2t8/14260.asp</link>
    <description><![CDATA[OMMA Hollywood speakers examine marketers' high level of anxiety about their role in the volatile media landscape and offer hope that actionable progress can be achieved.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[April 03, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14260.asp</feedburner:origLink></item><item>
    <title><![CDATA[Interactive Power Plays from SXSW]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/5boef9dgYh0/14264.asp</link>
    <description><![CDATA[Cone's director of new media shares the three big lessons he learned from the interactive conference of this year's South by Southwest Festival. ]]></description>
    <author><![CDATA[Brian Reich]]></author>
    <authorid><![CDATA[3120]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reich_brian_70x70.JPG]]></image>
    <date><![CDATA[April 03, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14264.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online, Gossip Hits Pay "Dirt"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Xst69ZipsL0/14266.asp</link>
    <description><![CDATA[FX Networks' "Dirt" site takes fans behind the scenes of the gossip magazine biz through a stylized campaign worthy of A-list status.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_dirt_70x70_2.jpg]]></image>
    <date><![CDATA[April 03, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14266.asp</feedburner:origLink></item><item>
    <title><![CDATA[What Web Video Entrepreneurs Know]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/akJ7qq1oVH4/14144.asp</link>
    <description><![CDATA[Magnify.net's CEO uncovers the secrets of successful entertainment innovation in the online video space. ]]></description>
    <author><![CDATA[Steve Rosenbaum]]></author>
    <authorid><![CDATA[4609]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_Rosenbaum_steve_70x70.jpg]]></image>
    <date><![CDATA[March 27, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14144.asp</feedburner:origLink></item><item>
    <title><![CDATA[Be Conscious of the New Consumption]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/b0fHo9p3bGA/14141.asp</link>
    <description><![CDATA[Top10 Sources' VP of marketing explores the new ways consumers are digesting entertainment content and maps out ways for marketers to provide more satisfying, collaborative fare. ]]></description>
    <author><![CDATA[Dina Pradel]]></author>
    <authorid><![CDATA[5100]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pradel_dina_70x70.JPG]]></image>
    <date><![CDATA[March 27, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14141.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Whimsy of New Line's "Mimzy"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/_z3z8ec1iQU/14156.asp</link>
    <description><![CDATA[New Line Cinema creates a contest and a pair of sites to engage viewers of all ages in a beautifully immersive experience, offering plenty of sci-fi topics to explore and discuss.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_mimzy_70x70_3.jpg]]></image>
    <date><![CDATA[March 27, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14156.asp</feedburner:origLink></item><item>
    <title><![CDATA[Video's Next Leap Forward]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/tm3fmevfPUM/14055.asp</link>
    <description><![CDATA[Deep Focus' media director anticipates a "web-olution" in broadband video and offers his view on the strategies that will ensure marketers' survival. ]]></description>
    <author><![CDATA[Eric Druckenmiller]]></author>
    <authorid><![CDATA[4505]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_druckenmiller_eric_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14055.asp</feedburner:origLink></item><item>
    <title><![CDATA[How "Word-of-Moms" Affects Your Brand]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/ThfLxXfrF1g/14057.asp</link>
    <description><![CDATA[The Intelligence Group's trend analyst explores the growing influence of Generation X and Y moms and offers some key market insight for putting your brand on their shopping lists. ]]></description>
    <author><![CDATA[Rebecca McQuigg]]></author>
    <authorid><![CDATA[3742]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcquigg_rebecca_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14057.asp</feedburner:origLink></item><item>
    <title><![CDATA[Party Animals Captured on Video]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/iKzhjEbzSzI/14059.asp</link>
    <description><![CDATA[Creative Showcase: Special Ops Media's website and viral videos may ruffle some feathers on the way to reaching the young, urban male audience for the raunchy parody, "Farce of the Penguins."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/CS_farce_penguins_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14059.asp</feedburner:origLink></item><item>
    <title><![CDATA[Taking UGC on the Go]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/lxibOw06nvo/13974.asp</link>
    <description><![CDATA[Juice Wireless' founder and chairman explains how mobile is creating new opportunities to integrate brand marketing messages that more closely correlate to viewers lives and true interests. ]]></description>
    <author><![CDATA[Nick Desai]]></author>
    <authorid><![CDATA[5019]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_desai_nick_70x70.JPG]]></image>
    <date><![CDATA[March 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13974.asp</feedburner:origLink></item><item>
    <title><![CDATA[Mobile as a P&L Center]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/RGSjaMYpAMo/13980.asp</link>
    <description><![CDATA[Motricity's general manager, off-deck, talks about what's making mobile a more powerful -- and more profitable -- engagement medium for entertainment.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[March 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13980.asp</feedburner:origLink></item><item>
    <title><![CDATA[Engagement in Reality TV's "Top Design"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/ucm_9w_ZD7U/13984.asp</link>
    <description><![CDATA[Creative Showcase: See how BravoTV's "Top Design" website allows viewers to interact with the show's theme and virtually compete with its interior designer contestants.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_070307_bravotv_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13984.asp</feedburner:origLink></item><item>
    <title><![CDATA[A Checklist for Entertainment Vitality]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/7i4NL7nfX7M/13884.asp</link>
    <description><![CDATA[Real Branding's general manager outlines core strategies in content, creative and media placement that will help make your brand a priority in consumers' entertainment considerations. ]]></description>
    <author><![CDATA[Bob Johnson]]></author>
    <authorid><![CDATA[4792]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_realBranding_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13884.asp</feedburner:origLink></item><item>
    <title><![CDATA[Give "Phonatics" a Rich Content Fix]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/OLX3b7HgNVg/13886.asp</link>
    <description><![CDATA[Third Screen Media's CMO provides key mobile tips that help entertainment marketers dial into the fan experience<FONT face=Arial> </FONT>and get an answer every time. ]]></description>
    <author><![CDATA[Jeff Janer]]></author>
    <authorid><![CDATA[3206]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_janer_jeff_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13886.asp</feedburner:origLink></item><item>
    <title><![CDATA[Investigating "The Breach"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/sdIhb9fxVqw/13887.asp</link>
    <description><![CDATA[Creative Showcase: 65 Media's website for Universal Pictures' FBI film plunges users into the intriguing world of espionage, and the government agents charged with uncovering it. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_breach_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13887.asp</feedburner:origLink></item><item>
    <title><![CDATA[American Idol: How a Web Star Shines]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/wIlhW98Ln5U/13807.asp</link>
    <description><![CDATA[Fox Interactive Media VP Jeff King discusses his strategy for growing audiences and engaging fans&nbsp;-- new and old&nbsp;-- with the No. 1 television website. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[February 27, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13807.asp</feedburner:origLink></item><item>
    <title><![CDATA[Monetize Your User-Generated Content]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/yw_JwXJYkjs/13811.asp</link>
    <description><![CDATA[VitalStream's EVP of advertising services discusses the ways user-generated content unites the goals of content owners, publishers and advertisers, and offers tips for turning users' brand loyalty into revenue. ]]></description>
    <author><![CDATA[Stephen Newman]]></author>
    <authorid><![CDATA[4123]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_newman_stephen_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13811.asp</feedburner:origLink></item><item>
    <title><![CDATA[Heat, Chains and Sam Jackson's "Snake"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/iarebOICka0/13814.asp</link>
    <description><![CDATA[Creative Showcase: Special Ops Media's&nbsp;campaign for Paramount Vantage's "Black Snake Moan" has some clever -- and naughty -- features that really tie moviegoers to the film's experience. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_070227_moanmovie_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13814.asp</feedburner:origLink></item><item>
    <title><![CDATA[Get Creative with Video Options]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/uUbfJW4QAvI/13710.asp</link>
    <description><![CDATA[Joystick Interactive's VP of marketing provides best practices for creating original video content using green screen technology.]]></description>
    <author><![CDATA[Chris Wilson]]></author>
    <authorid><![CDATA[2612]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wilson_chris_70x70.jpg]]></image>
    <date><![CDATA[February 20, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13710.asp</feedburner:origLink></item><item>
    <title><![CDATA[Access the Frozen Knowledge of Video]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/WQgZlpsHad4/13709.asp</link>
    <description><![CDATA[Magnify.net's CEO explores how video is ushering in a new information explosion, and explains how to use this knowledge to let your video assets roam free and attract viewers.]]></description>
    <author><![CDATA[Steve Rosenbaum]]></author>
    <authorid><![CDATA[4609]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_Rosenbaum_steve_70x70.jpg]]></image>
    <date><![CDATA[February 20, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13709.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Number's Up for Jim Carrey on YouTube]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/1O0qMtVAyto/13712.asp</link>
    <description><![CDATA[Creative Showcase: New Line Cinema explores the dark obsessions of the YouTube community with a branded page that lets users create video confessionals to promote "The Number 23."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_070220_youtube_70x70.jpg]]></image>
    <date><![CDATA[February 20, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13712.asp</feedburner:origLink></item><item>
    <title><![CDATA[Rules of Attraction for Young Influencers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/9NOlPTmLyBI/13589.asp</link>
    <description><![CDATA[Social networks are like high school, where everyone wants to tap into the power of popularity. Deep Focus' media director explores how to get the in-crowd to join your brand conversations.]]></description>
    <author><![CDATA[Eric Druckenmiller]]></author>
    <authorid><![CDATA[4505]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_druckenmiller_eric_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13589.asp</feedburner:origLink></item><item>
    <title><![CDATA[Make the Link from Searches to Purchase]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/j-WimRMMQt0/13590.asp</link>
    <description><![CDATA[Movie marketing blogger Chris Thilk discusses a key movie distribution trend and how it can be used to connect search behavior to purchases.]]></description>
    <author><![CDATA[Chris Thilk]]></author>
    <authorid><![CDATA[3722]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_thilk_chris_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13590.asp</feedburner:origLink></item><item>
    <title><![CDATA[Video Serves up the "Ace of Cakes"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/8S7EAEGqIi8/13585.asp</link>
    <description><![CDATA[Creative Showcase: This Agency.com banner hits the sweet spot by letting users explore the anatomy and artistry of a cake, and its creator. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_070213_foodN_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13585.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is Entertainment Ready for Progress? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/PS8JqEUKNRk/13479.asp</link>
    <description><![CDATA[Real Branding's general manager outlines how marketers can shed the baggage of online's past and make game-changing moves in how to understand, evaluate and engage the audiences of today. ]]></description>
    <author><![CDATA[Bob Johnson]]></author>
    <authorid><![CDATA[4792]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_realBranding_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13479.asp</feedburner:origLink></item><item>
    <title><![CDATA[Learn from Fall Pilot Errors]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/wH58vDhFDjQ/13481.asp</link>
    <description><![CDATA[BrandIntel's lead media analyst examines what happens when marketers fail to monitor what fans embrace-- and what they cast off.]]></description>
    <author><![CDATA[Michael Coristine]]></author>
    <authorid />
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_coristine_michael_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13481.asp</feedburner:origLink></item><item>
    <title><![CDATA[Putting Users Inside "Pan's Labyrinth"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/_7j0SFHDHzA/13484.asp</link>
    <description><![CDATA[A&nbsp;whimsical site for the Oscar nominated "Pan's Labyrinth" reflects the filmmaker's fantastical vision and features a Deep Focus-created forum for fans to turn their own artwork into an interactive experience. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/CS_labyrinth_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13484.asp</feedburner:origLink></item><item>
    <title><![CDATA[Taming the Wild Wild Web]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/R0_6suxJ7yk/13376.asp</link>
    <description><![CDATA[The Intelligence Group's trend analyst offers tips to explore -- and survive -- in some of the more uncharted territories of online marketing opportunity.]]></description>
    <author><![CDATA[Rebecca McQuigg]]></author>
    <authorid><![CDATA[3742]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcquigg_rebecca_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13376.asp</feedburner:origLink></item><item>
    <title><![CDATA[How Brands Compete for Oscar's Attention]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/hvO8ol1Slck/13374.asp</link>
    <description><![CDATA[AOL's VP of entertainment chats about how marketers can capitalize on the buzz around the award season, and create experiences that allow fans to be more active and involved. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[January 30, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13374.asp</feedburner:origLink></item><item>
    <title><![CDATA[New Media is the Messenger for Teens]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/e_5jcf6pUjY/13378.asp</link>
    <description><![CDATA[Creative Showcase: A Sony Pictures website uses chat, social networking and even a ringtone that's only audible to the under-25 set to reinforce the youth-based plot of its new horror movie, "The Messengers." ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/CS_Messengers_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13378.asp</feedburner:origLink></item><item>
    <title><![CDATA[Navigating Content in an iTV World]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/3Zl9wiqlJDo/13299.asp</link>
    <description><![CDATA[MIVA discusses key marketing benefits of the shift from fixed programming to an on-demand television culture, and offers a preview of where the industry could be heading. ]]></description>
    <author><![CDATA[Chrysi Philalithes]]></author>
    <authorid><![CDATA[3947]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Philalithes_Chrysi_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13299.asp</feedburner:origLink></item><item>
    <title><![CDATA[BDAs: The Renewable Marketing Pipeline]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/xtGihREnDL8/13298.asp</link>
    <description><![CDATA[Publishing Dynamics' VP demonstrates how branded desktop applications can turn entertainment marketing budgets into vehicles that both engage users and provide rich metrics.]]></description>
    <author><![CDATA[Michael Leis]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_leis_michael_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13298.asp</feedburner:origLink></item><item>
    <title><![CDATA[Putting Viewer Loyalty to the Test]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/N85GAshtEJc/13302.asp</link>
    <description><![CDATA[Creative Showcase: It's Mobster Bingo as A&amp;E offers a suitcase of cash and an addictive game to encourage repeat viewings of the hit series, "The Sopranos."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_070123_suitcase_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13302.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is This the End of Network TV?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Bg5rb0SJjuc/13222.asp</link>
    <description><![CDATA[Magnify.net's CEO explains why entertainment marketers must rethink the network television model-- before their jobs become obsolete.]]></description>
    <author><![CDATA[Steve Rosenbaum]]></author>
    <authorid><![CDATA[4609]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_Rosenbaum_steve_70x70.jpg]]></image>
    <date><![CDATA[January 16, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13222.asp</feedburner:origLink></item><item>
    <title><![CDATA[Meet the User-Generated Nation]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/1ASK4Slmwrw/13225.asp</link>
    <description><![CDATA[IncrediMail's business development director discusses the new power of "You" in marketing, and examines ways to use UGC to demonstrate faith in what you market.]]></description>
    <author><![CDATA[Javier Salom]]></author>
    <authorid><![CDATA[4642]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_salom_javier_70x70.jpg]]></image>
    <date><![CDATA[January 16, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13225.asp</feedburner:origLink></item><item>
    <title><![CDATA["Snakes" Fans Strike Again]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/5lSGCynVBdo/13231.asp</link>
    <description><![CDATA[HeavenSpot and IGN.com build on the marketing phenomenon of New Line Cinema's "Snakes on a Plane" by giving users a chance to create and share their own banner ads for the film's DVD release. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_snakesontheplane_70x70.jpg]]></image>
    <date><![CDATA[January 16, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13231.asp</feedburner:origLink></item><item>
    <title><![CDATA[Fulfill Television's Destiny Online]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/85svC7ctAuU/13113.asp</link>
    <description><![CDATA[The Cannery's VP of interactive explains the tenets of TV's new content economy and takes a look at what's shaping the big TV opportunities that will lie in the year ahead. ]]></description>
    <author><![CDATA[Mike Wokosin]]></author>
    <authorid><![CDATA[1039]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wokosin_mike_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13113.asp</feedburner:origLink></item><item>
    <title><![CDATA["Get Smart" with Internet Video]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/_0dGJrP3BiM/13114.asp</link>
    <description><![CDATA[Brightcove and Time Life discuss a partnership that helps the media company reach television fans&nbsp;-- old and young&nbsp;-- with a quick, direct and cost effective promotional strategy.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[January 09, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13114.asp</feedburner:origLink></item><item>
    <title><![CDATA[HBO's Other Italian Drama]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/pHxC4ErohQk/13126.asp</link>
    <description><![CDATA[Creative Showcase: Deep Focus asks viewers to choose their loyalties by turning the trend for celebrity rivalries into a multifaceted ramp-up strategy for the second season of "Rome."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_romehbo_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13126.asp</feedburner:origLink></item><item>
    <title><![CDATA[Less Resolution, More Results]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/rsiOnfQvZNU/13057.asp</link>
    <description><![CDATA[Deep Focus' media director outlines three key tactics that will help entertainment marketers stay on top of the dynamic media landscape in 2007.]]></description>
    <author><![CDATA[Eric Druckenmiller]]></author>
    <authorid><![CDATA[4505]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_druckenmiller_eric_70x70.jpg]]></image>
    <date><![CDATA[January 03, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13057.asp</feedburner:origLink></item><item>
    <title><![CDATA[Achieve Marketing Excellence in 2007]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/9HaFJXBDHBI/13056.asp</link>
    <description><![CDATA[Blogger Chris Thilk shares his New Year's wish list for strategies that will help bring movie promotions into the modern age of digital marketing.]]></description>
    <author><![CDATA[Chris Thilk]]></author>
    <authorid><![CDATA[3722]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_thilk_chris_70x70.jpg]]></image>
    <date><![CDATA[January 03, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13056.asp</feedburner:origLink></item><item>
    <title><![CDATA[A Covert Mission for Fox's "24"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/38U9JMzBP9o/13054.asp</link>
    <description><![CDATA[Creative Showcase: A different kind of homeland security breach is portrayed in this YouTube parody that promotes the hit show's sixth season premiere on January 14. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_youtubexmas_70x70.jpg]]></image>
    <date><![CDATA[January 03, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13054.asp</feedburner:origLink></item><item>
    <title><![CDATA[Video: It's What Will Make Mobile Click]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/l9Rh38Cz3go/12897.asp</link>
    <description><![CDATA[Third Screen Media's CMO outlines the types of video and advertising content that can make an impact for entertainment marketers looking at the mobile platform. ]]></description>
    <author><![CDATA[Jeff Janer]]></author>
    <authorid><![CDATA[3206]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_janer_jeff_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12897.asp</feedburner:origLink></item><item>
    <title><![CDATA[Fans and Brands: Building the Team]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/VFADHlXSDjg/12862.asp</link>
    <description><![CDATA[The production team behind "Veronica Mars" provides an inside look at how new interactive media can turn a fan favorite into a viable TV success-- with some help from dedicated viewers. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/pict_vmcast_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12862.asp</feedburner:origLink></item><item>
    <title><![CDATA[Fox Atomic’s Travel Advisory]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/-5Ldmo_yr4E/12867.asp</link>
    <description><![CDATA[Creative Showcase: Fox Atomic's "Turistas" campaign uses MySpace and microsites to create a travelogue of a dream vacation gone wrong. See how truth and fiction collide in this "Blair Witch"-style campaign. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_061213_turistas_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12867.asp</feedburner:origLink></item><item>
    <title><![CDATA[Using Video to Deepen the Moviegoing Experience]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/kk9_HBWbtfg/12746.asp</link>
    <description><![CDATA[ExpoTV's CEO demonstrates how the power of video can help consumers learn, discover and interact with films, and derive more satisfaction from their viewing choices. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[December 12, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12746.asp</feedburner:origLink></item><item>
    <title><![CDATA[Three Steps to Building Broadband Television]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/jSXkGLpUdOo/12741.asp</link>
    <description><![CDATA[Maven Networks' director of product marketing provides manageable steps to help media companies transform their businesses and generate profitable new revenue streams with broadband video. ]]></description>
    <author><![CDATA[Samantha Stone]]></author>
    <authorid><![CDATA[4185]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stone_samantha_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12741.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing a Weighty "Issue" Film]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/PBPSB3y-eCg/12754.asp</link>
    <description><![CDATA[Creative Showcase: "Children of Men" from Universal Pictures. The haunting vision of a bleak future portrayed is reflected in this film's gritty, somber and graphic official site. See why our panelists felt its creators might have been a little too clever.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_childrenofmen_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12754.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why Niche Doesn't Have to Mean Limited Reach]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/ndwpCJTegtY/12639.asp</link>
    <description><![CDATA[Advertising.com's chief sales &amp; marketing officer outlines the starring role that online networks can play in your video advertising strategy. ]]></description>
    <author><![CDATA[Mollie Spilman]]></author>
    <authorid><![CDATA[666]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spilman_molly_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12639.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to Choose Your Media Delivery Partner]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/0IcdGUJ82co/12628.asp</link>
    <description><![CDATA[VitalStream explains how a content delivery network can expand your reach without putting strain on your infrastructure, and offers five tips for choosing the right one to meet your goals. ]]></description>
    <author><![CDATA[Stephen Newman]]></author>
    <authorid><![CDATA[4123]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_newman_stephen_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12628.asp</feedburner:origLink></item><item>
    <title><![CDATA[Dixie Chicks Fans Shut Up and Post]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/1DrrkXX8csI/12620.asp</link>
    <description><![CDATA[Creative Showcase: Deep Focus combined the promotional power of MySpace with Technorati-powered blog feeds to give audiences an open forum on free speech as it pertains to The Weinstein Company's controversial documentary, "Shut Up and Sing."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_061205_shutup_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12620.asp</feedburner:origLink></item><item>
    <title><![CDATA[New Media: When to Innovate, When to Wait]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/f_pKLM5nSG4/12566.asp</link>
    <description><![CDATA[How do you balance the need for innovation with the practicalities of new and emerging media? Real Branding's media VP offers best practices to determine the role these technologies should play in your next campaign.]]></description>
    <author><![CDATA[Cory Treffiletti]]></author>
    <authorid><![CDATA[145]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_realBranding_70x70.gif]]></image>
    <date><![CDATA[November 28, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12566.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to Succeed in a Marketing 2.0 World]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/BpjDwoygmgw/12572.asp</link>
    <description><![CDATA[The Intelligence Group's trend analyst highlights four campaigns and companies that are pushing the envelope of promotional strategy by going with the flow of recent online trends. ]]></description>
    <author><![CDATA[Rebecca McQuigg]]></author>
    <authorid><![CDATA[3742]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcquigg_rebecca_70x70.jpg]]></image>
    <date><![CDATA[November 28, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12572.asp</feedburner:origLink></item><item>
    <title><![CDATA[Borat Learns About Social Media]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/1DJoJzWDGvk/12565.asp</link>
    <description><![CDATA[Creative Showcase: Do the official website and MySpace page for FOX's "Borat" capture some surreal truths about American attitudes on foreign life, or merely poke fun at them? Take a look at what our panelists had to say.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_061128_borat_70x70.jpg]]></image>
    <date><![CDATA[November 28, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12565.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing a TV Pilot to Success]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/HNFUiTUdzO4/12477.asp</link>
    <description><![CDATA[BrandIntel's lead media analyst takes a close look at this TV season's biggest hits-- and reveals how online research and marketing may have put them at the top. ]]></description>
    <author><![CDATA[Michael Coristine]]></author>
    <authorid />
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_coristine_michael_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12477.asp</feedburner:origLink></item><item>
    <title><![CDATA[NBC and Viacom Change the Landscape]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/HOkyJnuqalo/12502.asp</link>
    <description><![CDATA[Our editor in chief looks at how recent big media moves create new opportunities for interactive.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12502.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is Will Ferrell "Stranger than Fiction"?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/QPXZEKmHGh0/12478.asp</link>
    <description><![CDATA[Creative Showcase: Get a glimpse inside the head of Will Ferrell as Sony Pictures' website provides interactive narrative about the world of crazy characters in "Stranger than Fiction."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_061121_strFict_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12478.asp</feedburner:origLink></item><item>
    <title><![CDATA[Hey TV: Make Your Website More Profitable]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/BMbDaEO9khY/12398.asp</link>
    <description><![CDATA[Internet Broadcasting's VP of sales explains why TV stations need to embrace their web-based entertainment counterparts, and provides six online marketing strategies that can help them better achieve financial goals. ]]></description>
    <author><![CDATA[David Buonfiglio]]></author>
    <authorid><![CDATA[4524]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_buonfiglio_david_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12398.asp</feedburner:origLink></item><item>
    <title><![CDATA[Top 5 Films That Did Integration Right]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/QzQWX1o6Wsc/12379.asp</link>
    <description><![CDATA[Movie marketing blogger Thilk presents his -- very -- short list on successful integrated campaigns, and describes the requirements for studios to do a better job of driving web traffic and theater attendance. ]]></description>
    <author><![CDATA[Chris Thilk]]></author>
    <authorid><![CDATA[3722]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_thilk_chris_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12379.asp</feedburner:origLink></item><item>
    <title><![CDATA[See Jessica Simpson Make Working Fun]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/kSxe7LV9Xt8/12382.asp</link>
    <description><![CDATA[Creative Showcase: Panelists found this unit to be a playful, well integrated spot for the Lionsgate film "Employee of the Month." See how a variety of interactive games and videos of its stars really work for this ad. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_061107_employee_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12382.asp</feedburner:origLink></item><item>
    <title><![CDATA[How Behavior Helps Sell More Seats]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/8zAS3SPBA7c/12283.asp</link>
    <description><![CDATA[TACODA's founder explains how to incorporate behavioral targeting into key points promoting new films and other media properties. ]]></description>
    <author><![CDATA[Dave Morgan]]></author>
    <authorid><![CDATA[263]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_morgan_dave_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12283.asp</feedburner:origLink></item><item>
    <title><![CDATA[Get Your Audience to Help You Brand]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/4Ixaseu9MG4/12280.asp</link>
    <description><![CDATA[Joystick Interactive's marketing VP shows how to empower your fans' brand loyalties-- without becoming an intrusive presence in the online community experience.]]></description>
    <author><![CDATA[Chris Wilson]]></author>
    <authorid><![CDATA[2612]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wilson_chris_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12280.asp</feedburner:origLink></item><item>
    <title><![CDATA[Targeted Movie Marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/TCzbNXIRmVk/12285.asp</link>
    <description><![CDATA[eMarketer reports on the top movie-related websites, and takes Hollywood to task for lagging behind other U.S. industries in online ad spending.]]></description>
    <author><![CDATA[James Belcher]]></author>
    <authorid />
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[November 07, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12285.asp</feedburner:origLink></item><item>
    <title><![CDATA[Build a Better Video Ad-- The Google Way]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/kpCXdXIlcFE/11951.asp</link>
    <description><![CDATA[Google AdSense's product management director answers the big questions about developing a strategy to reach specific consumers through targeted, multi-platform online video ads.]]></description>
    <author><![CDATA[Gokul Rajaram]]></author>
    <authorid><![CDATA[4429]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rajaram_Gokul_70x70.jpg]]></image>
    <date><![CDATA[October 31, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11951.asp</feedburner:origLink></item><item>
    <title><![CDATA[User-Generated Revolution]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/0c0h2oe1znY/11953.asp</link>
    <description><![CDATA[At this year's 2006 Digital Hollywood Conference, executives from Google, Revver, MSN, Veoh Networks and others debate which strategies, video forms and ad models will succeed.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weeks_rebecca_70.jpg]]></image>
    <date><![CDATA[October 31, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11953.asp</feedburner:origLink></item><item>
    <title><![CDATA[NBC and YouTube Make Nice]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/5pafjv4iV6w/11956.asp</link>
    <description><![CDATA[In this Creative Showcase, our panelists give kudos to NBC for turning a grievance with YouTube into a wildly valuable partnership through a funny spot featuring Bill the Promo Guy.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_061031_nbc_70x70.jpg]]></image>
    <date><![CDATA[October 31, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11956.asp</feedburner:origLink></item><item>
    <title><![CDATA[Top 5 Entertainment Marketing Opportunities]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/7Bib0bxhpEk/11824.asp</link>
    <description><![CDATA[What avenues will smart entertainment marketers pursue to get viewers' attention? Real Branding suggests five key areas where online can truly help a campaign burst through the clutter.]]></description>
    <author><![CDATA[Susan MacDermid & Christopher Compton]]></author>
    <authorid><![CDATA[4421]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macdermid_susan_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11824.asp</feedburner:origLink></item><item>
    <title><![CDATA[Bring On the User-Generated Film Movement]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/P2FRZA_biK4/11823.asp</link>
    <description><![CDATA[ClickStar's founder returns to chat with Entertainment Spot about how entertainment can use technology to meet user demand for flexible viewing options.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_McCreary_Lori_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11823.asp</feedburner:origLink></item><item>
    <title><![CDATA[Video that Expresses-- and Educates]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/d1LgNVzrD3A/11709.asp</link>
    <description><![CDATA[Through a case study on a video-based promotion for the HBO series, "The Wire," urban entertainment video site Blastro outlines five key elements to creating a successful user-generated video campaign.]]></description>
    <author><![CDATA[Rob Campanell]]></author>
    <authorid />
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_campanell_rob_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11709.asp</feedburner:origLink></item><item>
    <title><![CDATA[What Would Batman Do to Reach Users?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/FcQKB9G4iW0/11710.asp</link>
    <description><![CDATA[Third Screen Media's COO outlines ways the entertainment industry is ushering in the grand era of mobile advertising-- and offers a sneak peak of what's to come. ]]></description>
    <author><![CDATA[Jeff Janer]]></author>
    <authorid><![CDATA[3206]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_janer_jeff_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11710.asp</feedburner:origLink></item><item>
    <title><![CDATA[Creative Showcase: Lost in "The Triangle"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/-Mz8LINHg6c/11688.asp</link>
    <description><![CDATA[Our panelists explore Sci-Fi Channel's latest online game, to support its original series, "The Triangle." Their discovery-- they loved the innovative design and personalized element of this microsite.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_thetriangle_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11688.asp</feedburner:origLink></item><item>
    <title><![CDATA[Warner Bros. Kiddie Fare Grows Online]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/mViqeL9IiG4/11679.asp</link>
    <description><![CDATA[Warner Bros. Advanced Digital Services' director of brand strategy, Sam Ades, speaks about developing cartoon properties' online presence to meet the demands of today's ever more sophisticated consumers.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ades_sam_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11679.asp</feedburner:origLink></item><item>
    <title><![CDATA[Market Like You Give a Damn]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/-yXsQiycc8o/11543.asp</link>
    <description><![CDATA[There's a wealth of marketing opportunity in social responsibility, especially when targeting youth demographics. Trend analyst Rebecca McQuigg explains why your brand can't afford to skimp on being generous.]]></description>
    <author><![CDATA[Rebecca McQuigg]]></author>
    <authorid><![CDATA[3742]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/entertainment/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcquigg_rebecca_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11543.asp</feedburner:origLink></item><item>
    <title><![CDATA[Creative Showcase: Exploring a "Flightplan"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/nAeQnN-XQTY/11545.asp</link>
    <description><![CDATA[Panelists were drawn to the cool, "techie" feel of Deadline Advertising's "Flightplan" site, which resonated with action fans and aeronautics "geeks" alike.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_061010_flightplan_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11545.asp</feedburner:origLink></item><item>
    <title><![CDATA[TV Moves Online from Viral to Trial]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/DlOL6_3Erqo/11352.asp</link>
    <description><![CDATA[The Cannery's interactive VP shares some examples of how TV is opening itself up to trial and error to meet viewers' demand for flexibility, and appetite for online content.]]></description>
    <author><![CDATA[Mike Wokosin]]></author>
    <authorid><![CDATA[1039]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wokosin_mike_70x70.jpg]]></image>
    <date><![CDATA[October 03, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11352.asp</feedburner:origLink></item><item>
    <title><![CDATA[Give Control to Get Control]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/mkX97twqOoo/11363.asp</link>
    <description><![CDATA[Just how much leverage over your brand should you be willing to give up to consumers? National Lampoon's EVP explains why marketers shouldn't be afraid to risk it all.]]></description>
    <author><![CDATA[Barry Layne]]></author>
    <authorid />
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_natlamphoons_70x70.gif]]></image>
    <date><![CDATA[October 03, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11363.asp</feedburner:origLink></item><item>
    <title><![CDATA[Creative Showcase: Adopt a Sloth]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/i4bxZQDZc98/11349.asp</link>
    <description><![CDATA[nFusion's busy sloth minisite mirrors thematic elements from FOX's "Ice Age 2: The Meltdown," creating a fun, interactive viral campaign that engages its core kiddie audience.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl />
    <image><![CDATA[/images/content/es_061003_sloth_70x70.jpg]]></image>
    <date><![CDATA[October 03, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11349.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Right Place for Engagement]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/tXBual51PAo/11342.asp</link>
    <description><![CDATA[MobiTV's advertising VP describes the opportunities on the horizon for companies to use mobile television for customized branding, deeper content engagement and increased ROI.]]></description>
    <author><![CDATA[Jack Hallihan]]></author>
    <authorid />
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hallahan_jack_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11342.asp</feedburner:origLink></item><item>
    <title><![CDATA[Streaming Consciousness of "The Simpsons"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/BOZaHVVsVEA/11343.asp</link>
    <description><![CDATA[FOX Interactive Media's SVP of client solutions talks about strategies that build anticipation-- even for a property that's already a cultural phenomenon.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_browning_heidi_70x70_2.jpg]]></image>
    <date><![CDATA[September 26, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11343.asp</feedburner:origLink></item><item>
    <title><![CDATA[Creative Showcase: "The Black Dahlia"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Uha9pe5t-8o/11346.asp</link>
    <description><![CDATA[This campaign's non-traditional way of using traditional media riveted our panelists, immersing them in gritty 1947 Hollywood murder portrayed in "The Black Dahlia."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_blackdalia_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11346.asp</feedburner:origLink></item><item>
    <title><![CDATA[Build a Stickier Film Site]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/8DjO5X4xMKE/11215.asp</link>
    <description><![CDATA[Movie marketing blogger Chris Thilk explains how to make sure the official movie site is an engaging hub where viewers will turn for information, time and time again.]]></description>
    <author><![CDATA[Chris Thilk]]></author>
    <authorid><![CDATA[3722]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_thilk_chris_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11215.asp</feedburner:origLink></item><item>
    <title><![CDATA[Getting Users to Stand Up or Shut Up]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/enTT-irQxas/11222.asp</link>
    <description><![CDATA[ElectricArtists' Terry Goldman and Howie Kleinberg discuss how brands can encourage customers to band together, and how passion, relevance, dialogue and word of mouth will then follow.]]></description>
    <author><![CDATA[Aaron Greenberg and Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kleinberg_howie_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11222.asp</feedburner:origLink></item><item>
    <title><![CDATA[Creative Showcase: Filmmakers' Visions]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/2HXMroXJEow/11224.asp</link>
    <description><![CDATA[Our panelists loved the clean look, clear message and IAB-compliant sound design of this video banner for TCM's "The Edge of Outside."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_klipmart_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11224.asp</feedburner:origLink></item><item>
    <title><![CDATA[Contextual Advertising with Style]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Km3uSCymsOo/11136.asp</link>
    <description><![CDATA[iMedia's Rebecca Weeks sits down with the CEO of Glam.com to discuss how the partnership between fashion and entertainment is being strengthened by new media and marketing technologies.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arora_samir_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11136.asp</feedburner:origLink></item><item>
    <title><![CDATA[Video's Role in Net Neutrality]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/J2iuLq4FATw/11137.asp</link>
    <description><![CDATA[Maven Network's director of product marketing gives tips that will future-proof your video content delivery, regardless of how the net neutrality debate plays out.]]></description>
    <author><![CDATA[Samantha Stone]]></author>
    <authorid><![CDATA[4185]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stone_samantha_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11137.asp</feedburner:origLink></item><item>
    <title><![CDATA[Creative Showcase: Discussing Carnivale]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/ea-vWkbE7wE/11139.asp</link>
    <description><![CDATA[An in-banner message board by Real Branding encourages fans to address unanswered questions raised by the last season of the HBO show, "Carnivale."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_carnivale2_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11139.asp</feedburner:origLink></item><item>
    <title><![CDATA[AIM Pages Gives Veterans a Voice]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/UdM-d4t5u3Q/11030.asp</link>
    <description><![CDATA[In this Q&amp;A interview, AOL's Jordan Kurzweil and Focus Features' Lisa&nbsp;Smithline&nbsp;share their strategy for extending an online social community, and forging an emotional connection between art and life.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kurzweil_jordan_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11030.asp</feedburner:origLink></item><item>
    <title><![CDATA[Where Mobile Works for Entertainment]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/xlg9jCit6CY/11032.asp</link>
    <description><![CDATA[Third Screen Media's COO outlines the ad and programming opportunities that are bringing about entertainment's tipping point on the third screen.]]></description>
    <author><![CDATA[Jeff Janer]]></author>
    <authorid><![CDATA[3206]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_janer_jeff_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11032.asp</feedburner:origLink></item><item>
    <title><![CDATA[A Solid "Break-Up" Site]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/gqrrM11dx9g/11039.asp</link>
    <description><![CDATA[Our panelists explore the fun side of "The Break Up," thanks to Deadline Advertising's rich media activities on the film's official site.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_thebreakup_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11039.asp</feedburner:origLink></item><item>
    <title><![CDATA[A New Movie Point of Sale]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/ZgoqYvNzvuM/10948.asp</link>
    <description><![CDATA[In this Q&amp;A interview, Fandango's VP of sales speaks about how to increase the visibility, immediacy and accessibility of movies with a direct access strategy.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mohler_dan_70x70.jpg]]></image>
    <date><![CDATA[August 29, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10948.asp</feedburner:origLink></item><item>
    <title><![CDATA[A Third Screen View of Entertainment]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/PgofI960F28/10949.asp</link>
    <description><![CDATA[The Third Screen Film Festival founder provides a case study on marketing short film content at this turning point of media consumption.]]></description>
    <author><![CDATA[Jon Katzman]]></author>
    <authorid />
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_katzman_jon_70x70.jpg]]></image>
    <date><![CDATA[August 29, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10949.asp</feedburner:origLink></item><item>
    <title><![CDATA[Creative Showcase: "Snakes" on a Phone]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/kqI-F08ws30/10962.asp</link>
    <description><![CDATA[New Line Cinema enlists the help of Varitalk to let "Snakes on a Plane" star Samuel L. Jackson deliver a personalized phone call to drive viewers to see "the best motion picture ever made."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_060829_snakesplane_70x70.jpg]]></image>
    <date><![CDATA[August 29, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10962.asp</feedburner:origLink></item><item>
    <title><![CDATA[Mobile Technology for GenNext]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/eRpCr13tq8Q/10880.asp</link>
    <description><![CDATA[The Intelligence Group's trends expert looks into the future of the emerging mobile revolution, and reviews some options for using this technology to market to key youth demographics.]]></description>
    <author><![CDATA[Rebecca McQuigg]]></author>
    <authorid><![CDATA[3742]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcquigg_rebecca_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10880.asp</feedburner:origLink></item><item>
    <title><![CDATA[Ring in the New Media!]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/vxvFqCOXfnc/10877.asp</link>
    <description><![CDATA[VitalStream's ad services EVP offers four pointers to help companies get in on media's leading edge of change.]]></description>
    <author><![CDATA[Stephen Newman]]></author>
    <authorid><![CDATA[4123]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_newman_stephen_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10877.asp</feedburner:origLink></item><item>
    <title><![CDATA[Creative Showcase: Making a Superhero]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/VD6zKW3PVJM/10878.asp</link>
    <description><![CDATA[SCI FI Channel's Hero Machine lets fans compose -- and share -- their inner superheroes as part of Fallon's campaign to promote the cable network's new reality show, "Who Wants to be a Superhero."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_060823_superhero_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10878.asp</feedburner:origLink></item><item>
    <title><![CDATA[Develop a Multiplatform Approach]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/LvEiHFHeDlw/10795.asp</link>
    <description><![CDATA[In this Q&amp;A interview, the marketing VP for Entriq shares his expertise on delivering entertainment content, and the importance of thinking ahead to develop a multiplatform approach.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_condon_stephen_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10795.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Long Tail of Movie Marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/pKjN0w20vKo/10718.asp</link>
    <description><![CDATA[Movie marketing blogger Chris Thilk explores how studios can -- and should -- get past their fixation on marketing only for a big opening weekend. ]]></description>
    <author><![CDATA[Chris Thilk]]></author>
    <authorid><![CDATA[3722]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_thilk_chris_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10718.asp</feedburner:origLink></item><item>
    <title><![CDATA[Creative Showcase: Playing with Worms]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/hJGyBF9Mtqc/10774.asp</link>
    <description><![CDATA[Deadline Advertising cooks up a creepy, crawly feast of interactive activities to promote New Line Cinema's kidflick, "How to Eat Fried Worms."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_friedworms_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10774.asp</feedburner:origLink></item><item>
    <title><![CDATA[How Networks Join a Fragmented Audience]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/4NydauUOi0M/10672.asp</link>
    <description><![CDATA[Google's ad sales lead and entertainment marketing manager discuss a targeted and flexible strategy that enables entertainment influencers to build positive buzz and box office success.]]></description>
    <author><![CDATA[Rick Krugh and David Fleck]]></author>
    <authorid><![CDATA[2458]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_google_70x70.gif]]></image>
    <date><![CDATA[August 08, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10672.asp</feedburner:origLink></item><item>
    <title><![CDATA[The MPAA Gets a Movie Muse]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/uDvVeE-p9jM/10709.asp</link>
    <description><![CDATA[The film association's CEO, Dan Glickman, speaks to Entertainment Spot about a new online panel that enables the industry to leverage consumer input to strengthen movie marketing efforts.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glickman_dan_70x70.jpg]]></image>
    <date><![CDATA[August 08, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10709.asp</feedburner:origLink></item><item>
    <title><![CDATA[Sharing the Wisdom of "Dupree"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/bei8JnnWMPE/10723.asp</link>
    <description><![CDATA[Green screen video philosophy, a slacker quiz and a cluelessly chatty character are among the fun website and in-banner features promoting Universal Pictures' "You, Me and Dupree."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_youmeanddupree_70x70.jpg]]></image>
    <date><![CDATA[August 08, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10723.asp</feedburner:origLink></item><item>
    <title><![CDATA[Grab Greater Mindshare with Roadblocking]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/VGfDhXp95KY/10550.asp</link>
    <description><![CDATA[Advertising.com explores network-wide roadblocking -- a key tool for delivering mass awareness for time-limited entertainment events&nbsp;-- as well as how marketers can immediately assess resulting consumer interest.]]></description>
    <author><![CDATA[Brennan Beyer]]></author>
    <authorid><![CDATA[3754]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_advertisingCom_70x70.gif]]></image>
    <date><![CDATA[August 01, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10550.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Video: A Smart Marketer's Tool]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/CHn6TftUG08/10551.asp</link>
    <description><![CDATA[Motion.TV's founder discusses creative ways to integrate brands into the entertainment experience, and shares his work on an immersive promotion for USA Network's hit debut series, "Psych."]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_motionTV_70x70.gif]]></image>
    <date><![CDATA[August 01, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10551.asp</feedburner:origLink></item><item>
    <title><![CDATA[An Interactive Ray of "Sunshine"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/rKE9W-Gk0c0/10555.asp</link>
    <description><![CDATA[In this Creative Showcase, Real Pie serves up a Web 2.0-ready hub site for Fox Searchlight's on-the-road comedy, "Little Miss Sunshine."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_littlemisssunshine_70x70.jpg]]></image>
    <date><![CDATA[August 01, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10555.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making American Idol a Champion]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/W1SfqHPtK2s/10469.asp</link>
    <description><![CDATA[Fox Interactive reports on the components that helped AmericanIdol.com become a marketing juggernaut for the wildly popular TV show-- and its product partners.]]></description>
    <author><![CDATA[Jeff King]]></author>
    <authorid><![CDATA[4033]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_king_jeff_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10469.asp</feedburner:origLink></item><item>
    <title><![CDATA[Wearing Your Film on Your Sleeve]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/c1tRKM61Qbk/10472.asp</link>
    <description><![CDATA[Movie marketing blogger Thilk challenges the film industry to look for ways to increase offline word of mouth-- in order to boost its online efforts.]]></description>
    <author><![CDATA[Chris Thilk]]></author>
    <authorid><![CDATA[3722]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_thilk_chris_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10472.asp</feedburner:origLink></item><item>
    <title><![CDATA[Paranormal Visions in a "Haunting" Banner]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/8y3WstIkNjI/10474.asp</link>
    <description><![CDATA[Our Creative Showcase investigates Deep Focus and Klipmart's&nbsp;spot featuring criminal cases -- and their psychic profilers -- for CourtTV's new series, "Haunting Evidence."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_060725_haunting_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10474.asp</feedburner:origLink></item><item>
    <title><![CDATA[Avoid Entertainment Extinction]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/byHzmyiIEU4/10387.asp</link>
    <description><![CDATA[Survival in today's marketing landscape depends on embracing change more than ever. nFusion's VP of business development shares his ideas on how to adapt to marketing's evolution.]]></description>
    <author><![CDATA[Mark Drosos]]></author>
    <authorid><![CDATA[2480]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_drosos_mark_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10387.asp</feedburner:origLink></item><item>
    <title><![CDATA[Drawing a Following for "Nacho Libre"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/EMEopmHgauY/10386.asp</link>
    <description><![CDATA[Planetwide Games' marketing VP chats about creating an online community experience that unites fans of comic books, Mexican wrestling and Jack Black.]]></description>
    <author><![CDATA[Emma Brownell and Jodi Harris]]></author>
    <authorid><![CDATA[2409]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_politi_mark_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10386.asp</feedburner:origLink></item><item>
    <title><![CDATA[Putting Upfronts on the Map]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/xA1GUGjTXqk/10389.asp</link>
    <description><![CDATA[IQ Interactive transforms a standard Upfront presentation into an animated and engaging tour of the Cartoon Network world.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_060718_cartoon_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10389.asp</feedburner:origLink></item><item>
    <title><![CDATA[IQ Interactive Toons in to the Upfronts]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/5TGi7Y55CoM/10317.asp</link>
    <description><![CDATA[IQ Interactive's CEO chats about an engaging rich-media microsite that gives real character to Cartoon Network's 2006 upfront season presentation.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_quin_tony_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10317.asp</feedburner:origLink></item><item>
    <title><![CDATA[Case Study: The Team of Steel]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/piu1tArPs1A/10318.asp</link>
    <description><![CDATA[The Cannery's Mike Wokosin provides a case study on Warner Bros.' strategy launching "Superman Returns" by a team effort.]]></description>
    <author><![CDATA[Mike Wokosin]]></author>
    <authorid><![CDATA[1039]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wokosin_mike_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10318.asp</feedburner:origLink></item><item>
    <title><![CDATA[Style and "Substance D"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Ex27HIeMdNg/10320.asp</link>
    <description><![CDATA[In our Creative Showcase, a highly stylized banner spot from The Aura Group captures the paranoia of Warner Independent Pictures' uniquely animated cautionary tale, "A Scanner Darkly."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_scannerdarkly_70x70_2.gif]]></image>
    <date><![CDATA[July 11, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10320.asp</feedburner:origLink></item><item>
    <title><![CDATA[In Online Video, the Pudding Proves Itself]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/FXLZJokvJHU/10262.asp</link>
    <description><![CDATA[Put away your measuring cups. Klipmart's marketing coordinator shares the main ingredient for campaigns that capture audience attention.]]></description>
    <author><![CDATA[Jacob Brown]]></author>
    <authorid />
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brown_jacob_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10262.asp</feedburner:origLink></item><item>
    <title><![CDATA[Consumer Empowerment, for Hire]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/OtB1dMTcE8w/10263.asp</link>
    <description><![CDATA[Entertainment Spot presents a past, present and future view on user-generated advertising, and its resonance with "armchair" brand advocates.]]></description>
    <author><![CDATA[Diana Arterian]]></author>
    <authorid />
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arterian_diana_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10263.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making a Game of Fame]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/-K2IUC07dgI/10264.asp</link>
    <description><![CDATA[Consumers get a shot at stardom in our Creative Showcase of a contest-based microsite to promote the DVD release of Warner Home Video's "Kiss Kiss Bang Bang." ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_060629_kkbangbang_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10264.asp</feedburner:origLink></item><item>
    <title><![CDATA[IFILM's Fisk Explores the New Video Landscape]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/pB-SnO2xFxg/10176.asp</link>
    <description><![CDATA[IFILM's new VP of marketing shares her outlook on building brands, and on providing quality video entertainment, both amateur and professional, on a multi-platform scale.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fisk_linda_70x70.jpg]]></image>
    <date><![CDATA[June 27, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10176.asp</feedburner:origLink></item><item>
    <title><![CDATA[Capturing Eyes and Ears On-the-Go]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/7NeNcRYA2OQ/10178.asp</link>
    <description><![CDATA[Third Screen Media's COO explores the expanding wireless landscape, and how our trusty phones are a gateway to the next level of&nbsp; consumer engagement.]]></description>
    <author><![CDATA[Jeff Janer]]></author>
    <authorid><![CDATA[3206]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_janer_jeff_70x70.jpg]]></image>
    <date><![CDATA[June 27, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10178.asp</feedburner:origLink></item><item>
    <title><![CDATA[Entourage Expands its Circle of Friends]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/nn5WDOT7oO8/10177.asp</link>
    <description><![CDATA[A Deep Focus campaign for HBO's "Entourage" asks fans to create their own MySpace posse pages for a chance to win celebrity-style perks.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_060627_entourage_70x70.jpg]]></image>
    <date><![CDATA[June 27, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10177.asp</feedburner:origLink></item><item>
    <title><![CDATA[How Google's Feiken Sees Online Video]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/pJSDmW2ANw8/10011.asp</link>
    <description><![CDATA[Google Video's Jennifer Feiken talks to iMedia about how Entertainment has only begun to scratch the surface of online video possibilities.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_feikin_jennifer_70x70.jpg]]></image>
    <date><![CDATA[June 20, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10011.asp</feedburner:origLink></item><item>
    <title><![CDATA[Movie Sites: Hub or Hodgepodge?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/5OAnsHpbZdA/10060.asp</link>
    <description><![CDATA[Movie marketing blogger Chris Thilk explains why official movie sites don't really need to offer swag, video -- or even film information -- to connect with viewers.]]></description>
    <author><![CDATA[Chris Thilk]]></author>
    <authorid><![CDATA[3722]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_thilk_chris_70x70.jpg]]></image>
    <date><![CDATA[June 20, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10060.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Takes the Lead]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/faHrZ1PoRPE/10014.asp</link>
    <description><![CDATA[In this week's Creative Showcase, New Line Cinema steps up to a young, female target audience with videos, song mash ups, virtual dance moves and more.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_060620_takelead_70x70.jpg]]></image>
    <date><![CDATA[June 20, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10014.asp</feedburner:origLink></item><item>
    <title><![CDATA[MySpace's Gold on Marketing Self Expression]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/AVWg_CcP4vQ/9949.asp</link>
    <description><![CDATA[Entertainment Spot chats with SVP Shawn Gold about consumers' need for community connections, and how this affects their viewing habits.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gold_shawn_70x70.jpg]]></image>
    <date><![CDATA[June 13, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9949.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing Movies, the Web 2.0 Way]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/kOKdRcDtC4Q/9947.asp</link>
    <description><![CDATA[AOL's entertainment programming VP explores the advances that entertainment is making toward realizing the full marketing potential of Web 2.0.]]></description>
    <author><![CDATA[Erik Flannigan]]></author>
    <authorid />
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flannigan_erik_70x70.jpg]]></image>
    <date><![CDATA[June 13, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9947.asp</feedburner:origLink></item><item>
    <title><![CDATA[Would You Click Her?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/H2o7MsEC6sk/9948.asp</link>
    <description><![CDATA[In this Creative Showcase, Avant Interactive delivers an immersive video spot that demonstrates how Pantene products make "America's Next Top Model" shine.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_060613_avant_70x70.jpg]]></image>
    <date><![CDATA[June 13, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9948.asp</feedburner:origLink></item><item>
    <title><![CDATA[Serving the Active TV User]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/cil9cEdq37U/9807.asp</link>
    <description><![CDATA[Maven Network's product marketing director provides five principles to help marketers keep pace with the rise of internet television-- and its evolving ad formats.]]></description>
    <author><![CDATA[Samantha Stone]]></author>
    <authorid />
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stone_samantha_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9807.asp</feedburner:origLink></item><item>
    <title><![CDATA[Pathways to a Brand Network]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/gPtdHVjFxzg/9804.asp</link>
    <description><![CDATA[Driving users to your branding campaign is just the beginning. nFusion's Drosos offers some tips for getting your audience to join in. ]]></description>
    <author><![CDATA[Mark Drosos]]></author>
    <authorid><![CDATA[2480]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_drosos_mark_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9804.asp</feedburner:origLink></item><item>
    <title><![CDATA[Selling "CARS"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/iQWh4xbPxBc/9802.asp</link>
    <description><![CDATA[Buena Vista Pictures and 65 Media drive audiences to a fun and engaging movie showroom in this week's Creative Showcase.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_cars_movie_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9802.asp</feedburner:origLink></item><item>
    <title><![CDATA[A Spot of Synchronized Snatching]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/gCDW3luaQ5w/9655.asp</link>
    <description><![CDATA[In this Creative Showcase, Starlink Worldwide shows off a plucky double banner spot for NBC Universal's caper series, "Heist."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_060509_heist_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9655.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing on a New Plane]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/iwOULmn7TL0/9557.asp</link>
    <description><![CDATA[Movie marketing's blogger talks about the user-generated phenomenon of "Snakes on a Plane," and explains how studios can follow in its take-off path.]]></description>
    <author><![CDATA[Chris Thilk]]></author>
    <authorid><![CDATA[3722]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_thilk_chris_70x70.jpg]]></image>
    <date><![CDATA[May 31, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9557.asp</feedburner:origLink></item><item>
    <title><![CDATA[Q&A with Comedy Central's Beth Lewand]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/qzsqhJJJmwY/9619.asp</link>
    <description><![CDATA[iMedia speaks to Comedy Central's VP of digital media about how the company's perspective on comedy programming fits into its overall branding strategy.]]></description>
    <author><![CDATA[Rebecca Weeks and Jodi Harris]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewand_beth_70x70.jpg]]></image>
    <date><![CDATA[May 31, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9619.asp</feedburner:origLink></item><item>
    <title><![CDATA[Using Search to Crack the "Code"]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/M6p4iLXdMvA/9776.asp</link>
    <description><![CDATA[In this Creative Showcase: Google and Columbia Tri-Star create an immersive search-based quest to unlock the mysteries of "The Da Vinci Code."]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_060525_davinci_70.jpg]]></image>
    <date><![CDATA[May 31, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9776.asp</feedburner:origLink></item><item>
    <title><![CDATA[Getting Numbers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/3caMRTcAKYM/9591.asp</link>
    <description><![CDATA[Klipmart's marketing director muses about how to score&nbsp;-- higher numbers, that is&nbsp;-- by mastering the art of how to use new marketing technology.]]></description>
    <author><![CDATA[Chris Wilson]]></author>
    <authorid><![CDATA[2612]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wilson_chris_70x70.jpg]]></image>
    <date><![CDATA[May 23, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9591.asp</feedburner:origLink></item><item>
    <title><![CDATA[Q&A with Columbia TriStar's Dwight Caines]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/AqWZae5XDNw/9569.asp</link>
    <description><![CDATA[iMedia speaks with the EVP to explore an immersive cross-platform movie campaign, and to find out how to bring a unique touch to an existing cultural phenomenon.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_caines_dwight_70x70.jpg]]></image>
    <date><![CDATA[May 23, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9569.asp</feedburner:origLink></item><item>
    <title><![CDATA[A Kung Fu Family Feud]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/yeGyGsSaMHI/9613.asp</link>
    <description><![CDATA[In this Creative Showcase, Fuel Industries pits Fox Home Entertainment's "Family Guy" against "American Dad" in a down and dirty viral videogame to promote Fox DVDs.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_060522_famguy_70x70.jpg]]></image>
    <date><![CDATA[May 23, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9613.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tuning in to Your Audience]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/kTbc3JxeEAQ/9401.asp</link>
    <description><![CDATA[Deep Focus explores&nbsp;the latest online entertainment marketing trends and shares&nbsp;some strategies for putting your content -- and its consumers -- to work for you.]]></description>
    <author><![CDATA[Sara Francis]]></author>
    <authorid><![CDATA[3761]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_francis_sara_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9401.asp</feedburner:origLink></item><item>
    <title><![CDATA[Q&A with Avant Interactive's Dan Bates]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/xEXcbrxRKQA/9530.asp</link>
    <description><![CDATA[The entertainment veteran and video technologist talks to iMedia about the immersive experience of clickable video, and the technology's wide-ranging entertainment applications.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bates_dan_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9530.asp</feedburner:origLink></item><item>
    <title><![CDATA["Augusta's" Streaming Consciousness]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/_ZEWvLreBwE/9532.asp</link>
    <description><![CDATA[In this Creative Showcase, Unicast and Carat Fusion create a diary-based video spot that gives an intimate look into Lifetime Television's "Augusta, Gone".]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_060516_augustagone_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9532.asp</feedburner:origLink></item><item>
    <title><![CDATA[Who's Marketing Your Brand?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/Qp2HDOVP3DA/9406.asp</link>
    <description><![CDATA[New, more engaging forms of media let audiences work as part of your marketing team. nFusion's biz dev VP tells you how your entertainment campaign can become a part of their world.]]></description>
    <author><![CDATA[Mark Drosos]]></author>
    <authorid><![CDATA[2480]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_drosos_mark_70x70.jpg]]></image>
    <date><![CDATA[May 09, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9406.asp</feedburner:origLink></item><item>
    <title><![CDATA[Q&A with Warner Home Video's Joe Eibert]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/-wLWX0ODCwE/9469.asp</link>
    <description><![CDATA[Warner Home Video's exec. director of interactive marketing talks to iMedia about what it takes to keep an entertainment property fresh and engaging throughout its lifecycle.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Eibert_Joe_70x70.jpg]]></image>
    <date><![CDATA[May 09, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9469.asp</feedburner:origLink></item><item>
    <title><![CDATA[A Historical View]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/MCpGQocu2wM/9232.asp</link>
    <description><![CDATA[In this Creative Showcase, EyeWonder uses videos, trivia and more to give an in-banner history lesson on 10 Days That Unexpectedly Changed America.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_060425_historyCh_70x70.jpg]]></image>
    <date><![CDATA[May 09, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9232.asp</feedburner:origLink></item><item>
    <title><![CDATA[Q&A with Yahoo!'s Dave Dickman]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/WlTkDsHlD8g/9305.asp</link>
    <description><![CDATA[Yahoo!'s VP of sales talks about what it takes to integrate, how media multitasking affects marketing and what's next on the interactive scene.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dickman_dave_70x70.jpg]]></image>
    <date><![CDATA[May 02, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9305.asp</feedburner:origLink></item><item>
    <title><![CDATA[A Corpse's New Life on DVD]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/ZB26-8wSY0E/9302.asp</link>
    <description><![CDATA[In this Creative Showcase, A.D.D. Marketing captures the creepy essence of Warner Home Video's stop-motion animation classic, The Corpse Bride, with desktop maggots, gothic poetry and more.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_060502_corpseBr_70x70.jpg]]></image>
    <date><![CDATA[May 02, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9302.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Video Promo Pipeline]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/9m4kNgG2QNo/9316.asp</link>
    <description><![CDATA[To own or let? Movie marketing blogger Chris Thilk discusses how studios who guard their creative too closely are missing breakout opportunities.]]></description>
    <author><![CDATA[Chris Thilk]]></author>
    <authorid><![CDATA[3722]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_thilk_chris_70x70.jpg]]></image>
    <date><![CDATA[May 02, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9316.asp</feedburner:origLink></item><item>
    <title><![CDATA[Integrating a Comic Brand]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/9Vb8DDdV_tI/9204.asp</link>
    <description><![CDATA[The National Lampoon EVP gets serious, mostly, about how the company's media group is using interactive to refresh and rebrand its legacy in entertainment. ]]></description>
    <author><![CDATA[Barry Layne]]></author>
    <authorid />
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_natLampoon_70x70.gif]]></image>
    <date><![CDATA[April 25, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9204.asp</feedburner:origLink></item><item>
    <title><![CDATA[Q&A with guerilla PR's Michael Leifer]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/G1zOAyFgdlI/9132.asp</link>
    <description><![CDATA[The guerilla marketing strategist gives an in-depth look at how to leverage consumer behavior as a means to influence, engage and motivate their purchasing decisions.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leifer_michael_70x70.jpg]]></image>
    <date><![CDATA[April 25, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9132.asp</feedburner:origLink></item><item>
    <title><![CDATA[Expanding the TV-Online Partnership]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/hc_eRpil98c/9041.asp</link>
    <description><![CDATA[Klipmart's marketing director says advertisers can rise above the fragmented media market with a little audience participation online.]]></description>
    <author><![CDATA[Chris Wilson]]></author>
    <authorid><![CDATA[2612]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wilson_chris_70x70.jpg]]></image>
    <date><![CDATA[April 25, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9041.asp</feedburner:origLink></item><item>
    <title><![CDATA[Q&A with ClickStar's Lori McCreary]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/pxivV5C5OKw/8986.asp</link>
    <description><![CDATA[The digital entertainment distribution service's founder talks to iMedia about how technology can help to meet customer demand for more personalized viewing options.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_McCreary_Lori_70x70.jpg]]></image>
    <date><![CDATA[April 18, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8986.asp</feedburner:origLink></item><item>
    <title><![CDATA[Fear and Laughing in Versatile Video]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/0FZO78IT1bY/9122.asp</link>
    <description><![CDATA[In our Scary Movie 4 Creative Showcase, Klipmart and Deep Focus deliver a stellar banner ad campaign with in-page video and iPod-friendly downloads.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/espot_060418_scary_70x70.jpg]]></image>
    <date><![CDATA[April 18, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9122.asp</feedburner:origLink></item><item>
    <title><![CDATA[Blogs and Podcasts: A Voice Lesson]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/sXJH-uUyvrM/8983.asp</link>
    <description><![CDATA[If your film isn't speaking through these powerful tools, your audience may not hear your message. Movie marketing blogger Chris Thilk shows how to open the lines of communication. ]]></description>
    <author><![CDATA[Chris Thilk]]></author>
    <authorid><![CDATA[3722]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_thilk_chris_70x70.jpg]]></image>
    <date><![CDATA[April 18, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8983.asp</feedburner:origLink></item><item>
    <title><![CDATA[Advertising 2.0: One Brand, Many Voices]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/wbJfqlI9Mt4/8937.asp</link>
    <description><![CDATA[Podshow's CEO talks about the "big shift" toward consumer-generated content, and how advertising should adapt to be part of the evolution of media.]]></description>
    <author><![CDATA[Ron Bloom]]></author>
    <authorid><![CDATA[2520]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bloom_ron_70x70.jpg]]></image>
    <date><![CDATA[April 11, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8937.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Site of Potential Disaster]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/lDERdi39r3M/8916.asp</link>
    <description><![CDATA[IQ Interactive brings stunning "what-if" scenarios to life in this Creative Showcase for The Weather Channel's newest original series.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_060404_weather_70x70.jpg]]></image>
    <date><![CDATA[April 11, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8916.asp</feedburner:origLink></item><item>
    <title><![CDATA[Feeling the Brand]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/YwrCerhVWh0/8915.asp</link>
    <description><![CDATA[Klipmart's SVP of strategic development explores online's migration from a physical response medium to an emotional one. ]]></description>
    <author><![CDATA[Paul Olliver]]></author>
    <authorid><![CDATA[3723]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_oliver_paul_70x70.jpg]]></image>
    <date><![CDATA[April 11, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8915.asp</feedburner:origLink></item><item>
    <title><![CDATA[The New Media Mash]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/IP6xGS1ziOM/8772.asp</link>
    <description><![CDATA[You can program it, but will they come? AOL's SVP of network programming &amp; community talks about the building blocks of a potential New Television Network, and its impact on advertisers.]]></description>
    <author><![CDATA[Tina Sharkey]]></author>
    <authorid />
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sharkey_tina_70x70.jpg]]></image>
    <date><![CDATA[April 04, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8772.asp</feedburner:origLink></item><item>
    <title><![CDATA[Converge and Conquer]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/a2jAQgW8u_U/8843.asp</link>
    <description><![CDATA[The Cannery's Mike Wokosin offers a peek into developments shaping the new kingdom of entertainment-- where convergence rules for boosting consumer response.]]></description>
    <author><![CDATA[Mike Wokosin]]></author>
    <authorid><![CDATA[1039]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wokosin_mike_70x70.jpg]]></image>
    <date><![CDATA[April 04, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8843.asp</feedburner:origLink></item><item>
    <title><![CDATA[Q&A with The FeedRoom's Bart Feder]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/FaYtQ3avkGM/8898.asp</link>
    <description><![CDATA[The FeedRoom's CEO speaks to iMedia about&nbsp;leveraging the broadband explosion through simultaneous messaging on multiple platforms. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_feder_bart_70x70.jpg]]></image>
    <date><![CDATA[April 04, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8898.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to Put the "You" in User]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/RPIgRp6uYVg/8683.asp</link>
    <description><![CDATA[If you want to shine in online entertainment marketing, Klipmart's director of marketing believes that building in a personal relationship with the viewer is key.]]></description>
    <author><![CDATA[Chris Wilson]]></author>
    <authorid><![CDATA[2612]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wilson_chris_70x70.jpg]]></image>
    <date><![CDATA[March 28, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8683.asp</feedburner:origLink></item><item>
    <title><![CDATA[Case Study: The Script Hits the Fans]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/e72vnl1iRxg/8799.asp</link>
    <description><![CDATA[FanLib's co-founder and SVP presents a case study on leveraging CGM to turn TV fans into active brand advocates.]]></description>
    <author><![CDATA[David B. Williams]]></author>
    <authorid />
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_david_70x70.jpg]]></image>
    <date><![CDATA[March 28, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8799.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making Your Movie a Brand Experience]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/YpzuswQ3c40/8699.asp</link>
    <description><![CDATA[Movie marketing blogger Chris Thilk begins a consumer-generated marketing strategy series with a call for a cohesive branding mindset.]]></description>
    <author><![CDATA[Chris Thilk]]></author>
    <authorid><![CDATA[3722]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_thilk_chris_70x70.jpg]]></image>
    <date><![CDATA[March 28, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8699.asp</feedburner:origLink></item><item>
    <title><![CDATA[Runaway Ratings for Project Runway]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/9be2qZ-Wx-Q/8729.asp</link>
    <description><![CDATA[Bonus videos, ringtones, games and blogs drove both ratings and page views for Bravo's fashion-forward series.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weeks_rebecca_70.JPG]]></image>
    <date><![CDATA[March 21, 2006]]></date>
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    <title><![CDATA[A Banner Shaggy Dog Story]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/oUUzQ1XP1fA/8703.asp</link>
    <description><![CDATA[Trailer Park and Klipmart give Disney's Shaggy Dog a human voice with a banner ad featuring exclusive, online green screen video of the movie's star, Tim Allen. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/es_060321_timallen_70x70_2.jpg]]></image>
    <date><![CDATA[March 21, 2006]]></date>
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    <title><![CDATA[Q&A with Variety's Jonathan Bing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/5GyDVsJnirQ/8722.asp</link>
    <description><![CDATA[The marketing columnist chats with our executive editor about the changing landscape of entertainment marketing-- online and off.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bing_jonathan_70x70.jpg]]></image>
    <date><![CDATA[March 21, 2006]]></date>
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    <title><![CDATA[Q&A with Paramount's Amy Powell]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/ZSHayt2k39Q/8581.asp</link>
    <description><![CDATA[The newly-promoted movie studio SVP chats with our exec editor about interactive marketing in the entertainment industry.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_powell_amy_70x70.jpg]]></image>
    <date><![CDATA[March 14, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8581.asp</feedburner:origLink></item><item>
    <title><![CDATA[Q&A with Disney-ABC TV's Albert Cheng]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/kHKjPCm_7Fk/8640.asp</link>
    <description><![CDATA[Disney-ABC Television Group's EVP of Digital Media advises entertainment executives on how to embrace the emerging digital age as an essential opportunity, rather than a threat.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheng_albert_70x70.jpg]]></image>
    <date><![CDATA[March 14, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8640.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media's Tomorrow is Online Today]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/E2vAZnf1Zo8/8599.asp</link>
    <description><![CDATA[Klipmart's director of marketing discusses how the internet is leading us to the future of entertainment media.]]></description>
    <author><![CDATA[Chris Wilson]]></author>
    <authorid><![CDATA[2612]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wilson_chris_70x70.jpg]]></image>
    <date><![CDATA[March 14, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8599.asp</feedburner:origLink></item><item>
    <title><![CDATA[A New Spot for Entertainment Marketers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/TpXhdiG_XZM/8641.asp</link>
    <description><![CDATA[iMedia Connection launches "Entertainment Spot"-- a microsite and newsletter for the entertainment industry.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[VERTICALS: ENTERTAINMENT]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[March 14, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8641.asp</feedburner:origLink></item><item>
    <title><![CDATA[SNL Hits the Web]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionEnt/~3/llKOOalXKbE/7852.asp</link>
    <description><![CDATA[Saturday Night Live skit "Lazy Sunday" is reborn on the web, with millions of downloads; the brands it mentions might see this as an opportunity.]]></description>
    <author />
    <authorid />
    <section><![CDATA[CREATIVE SHOWCASE]]></section>
    <sectionurl><![CDATA[/showcase/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_060119_lazysunday_70.jpg]]></image>
    <date><![CDATA[January 19, 2006]]></date>
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