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 <title>iMedia Connection: Integrated Marketing - XML for .NET - XML for .NET</title>
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 <description>iMedia Connection</description>
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  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[The rise of individual-centric digital marketing]]></title>
    <link>http://www.imediaconnection.com/content/39074.asp</link>
    <description><![CDATA[We've entered the age of true people-based marketing, and there's no turning back. See what lies ahead. ]]></description>
    <author><![CDATA[David Williams]]></author>
    <authorid><![CDATA[67401]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_david_merkle_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2015]]></date>
</item><item>
    <title><![CDATA[3 predictions around the future of shopping]]></title>
    <link>http://www.imediaconnection.com/content/38874.asp</link>
    <description><![CDATA[Inspired by the imagination of great sci-fi, the following are a few possibilities regarding the evolution of shopper habits in the future.]]></description>
    <author><![CDATA[Matt O'Toole ]]></author>
    <authorid><![CDATA[66968]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_otoole_matt_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2015]]></date>
</item><item>
    <title><![CDATA[How to make sure tech is enhancing your live events]]></title>
    <link>http://www.imediaconnection.com/content/38844.asp</link>
    <description><![CDATA[Incorporating technology into your event must be done carefully. To strike a good balance between dazzling new technology and genuine human connection, consider these tips when planning a live event.]]></description>
    <author><![CDATA[Eddie Newquist]]></author>
    <authorid><![CDATA[63983]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Newquist_Eddie_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2015]]></date>
</item><item>
    <title><![CDATA[How to capitalize on audio advertising in a big way]]></title>
    <link>http://www.imediaconnection.com/content/38804.asp</link>
    <description><![CDATA[The surge in podcast popularity and music streaming services has created a booming market for digital advertising. Learn what the pros are doing to make a profit in the audio sphere.]]></description>
    <author><![CDATA[Michael Civins]]></author>
    <authorid><![CDATA[67115]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_civins_michael_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2015]]></date>
</item><item>
    <title><![CDATA[Finding the balance between authenticity and efficiency]]></title>
    <link>http://www.imediaconnection.com/content/38774.asp</link>
    <description><![CDATA[As programmatic takes over, it's important to remember the power of personalized experiences. Here's why efficiency shouldn't be your only goal.]]></description>
    <author><![CDATA[Matthew Scott]]></author>
    <authorid><![CDATA[31901]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Hs_Scott_Matthew_70x70.jpg]]></image>
    <date><![CDATA[June 10, 2015]]></date>
</item><item>
    <title><![CDATA[5 epic rebranding fails]]></title>
    <link>http://www.imediaconnection.com/content/38699.asp</link>
    <description><![CDATA[Discover the major brands that attempted complete overhauls -- with disastrous results.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[May 28, 2015]]></date>
</item><item>
    <title><![CDATA[10 things you should never do in a pitch]]></title>
    <link>http://www.imediaconnection.com/content/38694.asp</link>
    <description><![CDATA[iMedia's Best 2015 Content: Winning new business is a challenge at any agency, and when pitches go awry, it's helpful to understand why. Here are some common mistakes made when courting new clients.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2015]]></date>
</item><item>
    <title><![CDATA[5 ways to enhance in-store shopping with mobile  ]]></title>
    <link>http://www.imediaconnection.com/content/38698.asp</link>
    <description><![CDATA[Now more than ever, mobile is becoming the missing puzzle piece in the shopping experience. See how marketers should leverage the technology in-store. ]]></description>
    <author><![CDATA[Will Cohen]]></author>
    <authorid><![CDATA[55277]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cohen_will_70x70.jpg]]></image>
    <date><![CDATA[May 26, 2015]]></date>
</item><item>
    <title><![CDATA[The 4 steps to uniting mobile and PC customer data]]></title>
    <link>http://www.imediaconnection.com/content/38703.asp</link>
    <description><![CDATA[Customers are way ahead of most brands when it comes to using mobile to achieve goals. Take a look at the challenge of combining PC and mobile data, and how to make it happen in your organization. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_new_70x70.jpg]]></image>
    <date><![CDATA[May 26, 2015]]></date>
</item><item>
    <title><![CDATA[5 brands defying the "stupid man" marketing trend]]></title>
    <link>http://www.imediaconnection.com/content/38657.asp</link>
    <description><![CDATA[The bumbling idiot male stereotype in advertising is an overused and unfunny joke. Here are the brands that are bucking the trend.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2015]]></date>
</item><item>
    <title><![CDATA[The rise of direct response native advertising]]></title>
    <link>http://www.imediaconnection.com/content/38653.asp</link>
    <description><![CDATA[High CTR rates for native have led advertisers to adapt its use for direct response campaigns. Discover how to make this mix work for you.]]></description>
    <author><![CDATA[Melody Dekel]]></author>
    <authorid><![CDATA[66520]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dekel_melody_70x70.jpg]]></image>
    <date><![CDATA[May 19, 2015]]></date>
</item><item>
    <title><![CDATA[The shifting role of the traditional TV ad]]></title>
    <link>http://www.imediaconnection.com/content/38662.asp</link>
    <description><![CDATA[Personalization is disrupting creative ad assets and changing the mindset of creatives and advertisers. Use this to your advantage to create meaningful campaigns that work.]]></description>
    <author><![CDATA[Eitan Nirenberg]]></author>
    <authorid><![CDATA[67067]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nirenberg_eitan_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2015]]></date>
</item><item>
    <title><![CDATA[Project plans are the secret to hiring the best employees]]></title>
    <link>http://www.imediaconnection.com/content/38643.asp</link>
    <description><![CDATA[There's no way to guarantee that a candidate is perfect for the job, but there is one great way to help you make your decision. These are a few practices that you can implement in your interview process to help test applicants.]]></description>
    <author><![CDATA[Maren Elliott]]></author>
    <authorid><![CDATA[66763]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elliot_maren_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2015]]></date>
</item><item>
    <title><![CDATA[Verizon and AOL: What does it mean?]]></title>
    <link>http://www.imediaconnection.com/content/35969.asp</link>
    <description><![CDATA[This deal should serve as a wake-up call for anyone in the digital ad world who has been hitting the snooze button. Find out why.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2015]]></date>
</item><item>
    <title><![CDATA[The truth about viewability]]></title>
    <link>http://www.imediaconnection.com/content/38647.asp</link>
    <description><![CDATA[Publishers have a unique perspective on the impact of viewability. Read on for more insights from a different side.]]></description>
    <author><![CDATA[Andrew Budkofsky]]></author>
    <authorid><![CDATA[5355]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_budkofsky_andrew_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2015]]></date>
</item><item>
    <title><![CDATA[5 things you can change to help earn a promotion]]></title>
    <link>http://www.imediaconnection.com/content/38633.asp</link>
    <description><![CDATA[You're clocking in daily hours, but are you crafting a plan for your future? Here are some tips to take your career advancement into your own hands.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[May 11, 2015]]></date>
</item><item>
    <title><![CDATA[What your word-of-mouth marketing is missing]]></title>
    <link>http://www.imediaconnection.com/content/38640.asp</link>
    <description><![CDATA[An unengaged and uninterested follower is not a follower who will help your bottom line. Take a look at just two examples of brands that succeeded in brand advocate partnerships.]]></description>
    <author><![CDATA[Inga Johnson]]></author>
    <authorid><![CDATA[66842]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_johnson_inga_70x70.jpg]]></image>
    <date><![CDATA[May 11, 2015]]></date>
</item><item>
    <title><![CDATA[How to market online, offline, and in-between]]></title>
    <link>http://www.imediaconnection.com/content/38583.asp</link>
    <description><![CDATA[Marketers must make the move from mass personalization to individualization. Learn how to create these informed customer experiences with integrated data.]]></description>
    <author><![CDATA[Jenne Barbour]]></author>
    <authorid><![CDATA[66954]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barbour_jenne_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2015]]></date>
</item><item>
    <title><![CDATA[5 inspirational marketing lessons from Disney]]></title>
    <link>http://www.imediaconnection.com/content/38607.asp</link>
    <description><![CDATA[Despite its breadth, Disney can be very efficient when it comes to relating to its fans on a personal level. These are the tips that brands of any size can glean from the juggernaut. ]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2015]]></date>
</item><item>
    <title><![CDATA[3 kinds of content that are killing digital publishing]]></title>
    <link>http://www.imediaconnection.com/content/38630.asp</link>
    <description><![CDATA[In our content-saturated digital landscape, the question of viewability is always looming. These oft-used methods of engagement can sometimes cause more harm than good. ]]></description>
    <author><![CDATA[Nadav Shoval]]></author>
    <authorid><![CDATA[66836]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shoval_nadav_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2015]]></date>
</item><item>
    <title><![CDATA[6 signs you don't belong in the ad industry]]></title>
    <link>http://www.imediaconnection.com/content/38604.asp</link>
    <description><![CDATA[Ever wonder if advertising is truly the right fit for you? Here are the warning signs that should be telling you to consider a career change.]]></description>
    <author><![CDATA[Greg Kihlstr�m]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2015]]></date>
</item><item>
    <title><![CDATA[2015 ASPY Award winners unveiled ]]></title>
    <link>http://www.imediaconnection.com/content/38597.asp</link>
    <description><![CDATA[Agency leaders have spoken. Here are the technology and service providers that they deemed to be most valuable to their businesses.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2015]]></date>
</item><item>
    <title><![CDATA[How to build brand loyalty with college students ]]></title>
    <link>http://www.imediaconnection.com/content/38606.asp</link>
    <description><![CDATA[College students behave differently, so they buy differently. If you want to succeed with this audience, you need to connect with them in their space and their way.]]></description>
    <author><![CDATA[Shannon McCoy]]></author>
    <authorid><![CDATA[66653]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mccoy_shannon_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2015]]></date>
</item><item>
    <title><![CDATA[How to rob your agency blind]]></title>
    <link>http://www.imediaconnection.com/content/38634.asp</link>
    <description><![CDATA[It's time to show your new agency who is boss. Whip them into shape and get the most for your budget with these tips you don't want to miss.]]></description>
    <author><![CDATA[Bill Sanders]]></author>
    <authorid><![CDATA[10781]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sanders_bill_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2015]]></date>
</item><item>
    <title><![CDATA[6 tips for making better marketing decisions with data]]></title>
    <link>http://www.imediaconnection.com/content/38608.asp</link>
    <description><![CDATA[It's not necessarily about how much information you have, but what you do with it. Here's how to best gather and utilize big data. ]]></description>
    <author><![CDATA[Neil Coleman]]></author>
    <authorid><![CDATA[66565]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_coleman_neil_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2015]]></date>
</item><item>
    <title><![CDATA[Marketers, take it "Yeezy" on the brand plugs]]></title>
    <link>http://www.imediaconnection.com/content/38615.asp</link>
    <description><![CDATA[You may be missing the mark when it comes to communicating with your consumers. Get inspired to create content that your audience can't resist.]]></description>
    <author><![CDATA[Shafqat Islam]]></author>
    <authorid><![CDATA[47537]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_islam_shafqat_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2015]]></date>
</item><item>
    <title><![CDATA[The new agency responsibility in the digital age]]></title>
    <link>http://www.imediaconnection.com/content/38524.asp</link>
    <description><![CDATA[Digital transformation is a reality that all agencies must embrace. Here are four ways you can work to meet your clients' evolving expectations.]]></description>
    <author><![CDATA[Neil Chaudhari]]></author>
    <authorid><![CDATA[52269]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Chaudhari_Neil_70x70.jpeg.jpg]]></image>
    <date><![CDATA[April 27, 2015]]></date>
</item><item>
    <title><![CDATA[7 dirty little secrets of the marketing industry]]></title>
    <link>http://www.imediaconnection.com/content/38507.asp</link>
    <description><![CDATA[iMedia's Best 2015 Content: It's not easy for any professional to admit a weakness, but it's the only way to improve. Here are the biggest skeletons in marketers' closets.]]></description>
    <author><![CDATA[Tim Leake]]></author>
    <authorid><![CDATA[66264]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Leake_Tim_70x70.png]]></image>
    <date><![CDATA[April 22, 2015]]></date>
</item><item>
    <title><![CDATA[10 marketing functions that brands should keep in-house]]></title>
    <link>http://www.imediaconnection.com/content/38411.asp</link>
    <description><![CDATA[Most companies think it's easier to outsource most of their marketing efforts, but with the right team in place, in-house marketing can be the best option. Here are the tasks that brave brands can master themselves.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2015]]></date>
</item><item>
    <title><![CDATA[Drive sales by marketing with personalization, video, and mobile]]></title>
    <link>http://www.imediaconnection.com/content/38407.asp</link>
    <description><![CDATA[Retailers can appeal to consumers with a combination of data, personalization, and mobile ads that will help your bottom line. Read on to learn how.]]></description>
    <author><![CDATA[Anthony Risicato]]></author>
    <authorid><![CDATA[53116]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_risicato_anthony_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2015]]></date>
</item><item>
    <title><![CDATA[Are brands taking advantage of April Fools' Day?]]></title>
    <link>http://www.imediaconnection.com/content/38383.asp</link>
    <description><![CDATA[Everyone loves a good laugh, but are brands using this occasion to pull off April Fools' jokes? The answer may surprise you. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2015]]></date>
</item><item>
    <title><![CDATA[7 ways to keep your customers loyal]]></title>
    <link>http://www.imediaconnection.com/content/38433.asp</link>
    <description><![CDATA[To maintain a close relationship with customers, you need to give in order to get. Check out these tips to help you get there.]]></description>
    <author><![CDATA[Geoff Smith]]></author>
    <authorid><![CDATA[66040]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Smith_Geoff_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2015]]></date>
</item><item>
    <title><![CDATA[The 10 all-time greatest farts in advertising]]></title>
    <link>http://www.imediaconnection.com/content/38388.asp</link>
    <description><![CDATA[This article is about farts. As you can imagine, it's going to be a gas.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2015]]></date>
</item><item>
    <title><![CDATA[3 ways to up your advertising game]]></title>
    <link>http://www.imediaconnection.com/content/38415.asp</link>
    <description><![CDATA[Advertisers should always be focusing on data and the changing media of the digital market. Here's how to get ahead of your competitors in order to produce the highest quality content.]]></description>
    <author><![CDATA[Mark Flaherty]]></author>
    <authorid><![CDATA[66460]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flaherty_mark_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2015]]></date>
</item><item>
    <title><![CDATA[How to successfully combine marketing and IT]]></title>
    <link>http://www.imediaconnection.com/content/37027.asp</link>
    <description><![CDATA[Companies that successfully integrate the analytical with the creative side of business can improve the customer experience. Here's how to play nice with IT.]]></description>
    <author><![CDATA[James Smith ]]></author>
    <authorid><![CDATA[62440]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Smith_James_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2014]]></date>
</item><item>
    <title><![CDATA[Developing smart word-of-mouth marketing]]></title>
    <link>http://www.imediaconnection.com/content/36296.asp</link>
    <description><![CDATA[Word-of-mouth marketing messages must be trustworthy, credible, transparent, and valuable to influence consumer behavior. But before this can happen, brands have to get some major things right.]]></description>
    <author><![CDATA[Bonnie Thomas ]]></author>
    <authorid><![CDATA[61075]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Thomas_Bonnie_70x70.jpg.jpg]]></image>
    <date><![CDATA[April 07, 2014]]></date>
</item><item>
    <title><![CDATA[The difference between male and female marketers]]></title>
    <link>http://www.imediaconnection.com/content/36089.asp</link>
    <description><![CDATA[Men and women think differently, but they still have to work together. Here's how gender comes into play at the executive level.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2014]]></date>
</item><item>
    <title><![CDATA[Surviving in a content-centric world ]]></title>
    <link>http://www.imediaconnection.com/content/35996.asp</link>
    <description><![CDATA[Content marketing is no longer just a buzz phrase. It's a craft that needs to be done right. Here are a few keys to honing your skills. ]]></description>
    <author><![CDATA[Eric Roach ]]></author>
    <authorid><![CDATA[58122]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Roach_Eric_70x70.jpg]]></image>
    <date><![CDATA[February 20, 2014]]></date>
</item><item>
    <title><![CDATA[How brands can solve the targeting paradox]]></title>
    <link>http://www.imediaconnection.com/content/35919.asp</link>
    <description><![CDATA[Though the attention of the average consumer is increasingly divided, most are connected more than ever. Here are three ways to influence purchase decisions through household targeting.]]></description>
    <author><![CDATA[Bill Schild ]]></author>
    <authorid><![CDATA[5382]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schild_bill_70x70(1).jpg]]></image>
    <date><![CDATA[February 11, 2014]]></date>
</item><item>
    <title><![CDATA[4 ways Pandora turns big data into smart data]]></title>
    <link>http://www.imediaconnection.com/content/35948.asp</link>
    <description><![CDATA[While many brands are overwhelmed by big data, Pandora is doing amazing things with the information. Here are the lessons you should take from its process.]]></description>
    <author><![CDATA[Heidi Browning]]></author>
    <authorid><![CDATA[57994]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Heidi_Browning_140210_70.jpg]]></image>
    <date><![CDATA[February 10, 2014]]></date>
</item><item>
    <title><![CDATA[6 brands that failed as publishers]]></title>
    <link>http://www.imediaconnection.com/content/35880.asp</link>
    <description><![CDATA[In the last few years, virtually every brand has taken on a publisher's mindset. But thinking like a publisher and winning as a publisher are two different things. Just ask these brands.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2014]]></date>
</item><item>
    <title><![CDATA[Mistakes to avoid when working with brand influencers]]></title>
    <link>http://www.imediaconnection.com/content/35907.asp</link>
    <description><![CDATA[Having influential internet personalities endorse your brand can spread awareness and drive new customers. But you might be going about it the wrong way. ]]></description>
    <author><![CDATA[Holly Hamann ]]></author>
    <authorid><![CDATA[60043]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hamann_Holly_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2014]]></date>
</item><item>
    <title><![CDATA[How to measure content marketing success]]></title>
    <link>http://www.imediaconnection.com/content/35878.asp</link>
    <description><![CDATA[Content marketing is all the rage. But are your metrics set up to measure success? Or is your brand just fooling itself?]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[February 04, 2014]]></date>
</item><item>
    <title><![CDATA[Why your brand's social strategy needs to be API-friendly]]></title>
    <link>http://www.imediaconnection.com/content/35902.asp</link>
    <description><![CDATA[Are you tired of the clutter on social media? Here's why having an API-friendly strategy will make life easier for your brand and your customer. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[February 04, 2014]]></date>
</item><item>
    <title><![CDATA[How to build a robust content program]]></title>
    <link>http://www.imediaconnection.com/content/35583.asp</link>
    <description><![CDATA[In today's content culture, it's essential to strip your marketing program bare and re-evaluate the skill sets needed. Here are key considerations for bottom-line results.]]></description>
    <author><![CDATA[Deborah Hanamura ]]></author>
    <authorid><![CDATA[53732]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hanamura_Deborah_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2013]]></date>
</item><item>
    <title><![CDATA[How Kellogg Company is tackling data and measurement]]></title>
    <link>http://www.imediaconnection.com/content/35437.asp</link>
    <description><![CDATA[From implementing new technologies to bridging the gap between online and offline, marketers face digital challenges daily. In this Q&A, Aaron Fetters of Kellogg Company shares his insights on brand strategy.]]></description>
    <author><![CDATA[Jennifer Marlo]]></author>
    <authorid><![CDATA[35826]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Marlo_Jennifer_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2013]]></date>
</item><item>
    <title><![CDATA[How to conduct a content audit]]></title>
    <link>http://www.imediaconnection.com/content/35539.asp</link>
    <description><![CDATA[A content audit is an important cornerstone of any content marketing strategy. Here's how to perform a qualitative analysis of all the content on a website.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[December 05, 2013]]></date>
</item><item>
    <title><![CDATA[4 tips to create modern out-of-home experiences ]]></title>
    <link>http://www.imediaconnection.com/content/35500.asp</link>
    <description><![CDATA[Out-of-home media and emerging technology are combining for some truly unique branded experiences. Here's how you can capitalize on this new trend.]]></description>
    <author><![CDATA[Ricardo Rojas ]]></author>
    <authorid><![CDATA[58279]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rojas_Ricardo_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2013]]></date>
</item><item>
    <title><![CDATA[How your brand should be giving thanks]]></title>
    <link>http://www.imediaconnection.com/content/35493.asp</link>
    <description><![CDATA[This Thanksgiving, consider how your brand can give something back. Here's why making a difference is now an essential component of many companies' business models.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[November 26, 2013]]></date>
</item><item>
    <title><![CDATA[How to partner with your brand's biggest fans]]></title>
    <link>http://www.imediaconnection.com/content/35413.asp</link>
    <description><![CDATA[Don't make the same mistake as Nutella by taking customer-created buzz for granted. Here are three ways to collaborate with brand advocates.]]></description>
    <author><![CDATA[Dan Sullivan]]></author>
    <authorid><![CDATA[57903]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sullivan_Dan_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2013]]></date>
</item><item>
    <title><![CDATA[5 beautifully immersive HTML5 websites]]></title>
    <link>http://www.imediaconnection.com/content/35451.asp</link>
    <description><![CDATA[Immersive design, innovative features, and finely tuned functionality are what set a website apart. Here's why HTML5 is the language of choice for brands.]]></description>
    <author><![CDATA[Devanshi Garg]]></author>
    <authorid><![CDATA[55482]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Garg_Devanshi_70x70.jpg]]></image>
    <date><![CDATA[November 19, 2013]]></date>
</item><item>
    <title><![CDATA[Emerging platforms every brand needs to know]]></title>
    <link>http://www.imediaconnection.com/content/35420.asp</link>
    <description><![CDATA[Brands frequently enter unfamiliar territory in the ever-changing marketing world. To keep pace with early adopters, here's a guide to the latest platforms hitting the market.  ]]></description>
    <author><![CDATA[Ian Tenenbaum ]]></author>
    <authorid><![CDATA[41007]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tenenbaum_Ian_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2013]]></date>
</item><item>
    <title><![CDATA[A simple micro-content strategy for brands]]></title>
    <link>http://www.imediaconnection.com/content/35349.asp</link>
    <description><![CDATA[It's time to join the short-form revolution. Here's how to deliver concise yet powerful messages to audiences with shrinking attention spans.]]></description>
    <author><![CDATA[Lux Narayan ]]></author>
    <authorid><![CDATA[57840]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Narayan_Lux_70x70.jpg]]></image>
    <date><![CDATA[November 12, 2013]]></date>
</item><item>
    <title><![CDATA[How Twitter buzz is saving TV]]></title>
    <link>http://www.imediaconnection.com/content/35348.asp</link>
    <description><![CDATA[Social media buzz means more for TV success than ever. Here's how marketers can leverage the growing relationship between TV and Twitter.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[November 07, 2013]]></date>
</item><item>
    <title><![CDATA[How Alex and Ani struck gold with visual marketing]]></title>
    <link>http://www.imediaconnection.com/content/35334.asp</link>
    <description><![CDATA[Is your brand marketing visual? This case study explores how one major company found social media marketing gold by using and tracking visual advertising. ]]></description>
    <author><![CDATA[Ryan Bonifacino]]></author>
    <authorid><![CDATA[55289]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/RyanBonafacino_70.jpg]]></image>
    <date><![CDATA[November 05, 2013]]></date>
</item><item>
    <title><![CDATA[What brands can learn from online publishers]]></title>
    <link>http://www.imediaconnection.com/content/32816.asp</link>
    <description><![CDATA[Since the mid '90s, online publishers have been perfecting compelling and engaging content experiences. Here's how to develop a clear voice and a solid editorial calendar.]]></description>
    <author><![CDATA[Matthew Kumin]]></author>
    <authorid><![CDATA[48656]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Kumin_Matthew_70x70.jpg]]></image>
    <date><![CDATA[October 03, 2012]]></date>
</item><item>
    <title><![CDATA[What happens when cross-platform digital goes wrong]]></title>
    <link>http://www.imediaconnection.com/content/32424.asp</link>
    <description><![CDATA[Cross-platform marketing and media is the only way to target, reach, and engage your consumer in any ongoing and scalable way. Make sure you don't make these mistakes.]]></description>
    <author><![CDATA[Christopher Hansen ]]></author>
    <authorid><![CDATA[47214]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hansen_Christopher_70x70.jpg.jpg]]></image>
    <date><![CDATA[August 14, 2012]]></date>
</item><item>
    <title><![CDATA[How to revive lifeless omni-channel retailing]]></title>
    <link>http://www.imediaconnection.com/content/32326.asp</link>
    <description><![CDATA[To survive the fiercely competitive retail environment, brands have to show some soul. Here's how to create that emotional connection consumers love to share.]]></description>
    <author><![CDATA[Jeff Fagel ]]></author>
    <authorid><![CDATA[47047]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fagel_jeff_70x70.jpg.jpg]]></image>
    <date><![CDATA[August 01, 2012]]></date>
</item><item>
    <title><![CDATA[5 brands that are Instagram superstars]]></title>
    <link>http://www.imediaconnection.com/content/32349.asp</link>
    <description><![CDATA[Visual storytelling and social curation are now at the core of the social experience. Here are the brands that people love on Instagram.]]></description>
    <author><![CDATA[Tom Edwards ]]></author>
    <authorid><![CDATA[26279]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_tom_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2012]]></date>
</item><item>
    <title><![CDATA[7 essential rules for tablet design ]]></title>
    <link>http://www.imediaconnection.com/content/32301.asp</link>
    <description><![CDATA[Brands should be creating tablet-optimized experiences that take advantage of the unique features of these devices. Check out these case studies that show best practices in action.]]></description>
    <author><![CDATA[Evan Gerber ]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2012]]></date>
</item><item>
    <title><![CDATA[How to integrate your paid, owned, and earned media]]></title>
    <link>http://www.imediaconnection.com/content/32276.asp</link>
    <description><![CDATA[It's time to face the facts: Paid, owned, and earned media are converging. Here are the tools that agencies need to get out of their comfort zones and into the future of digital.  ]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2012]]></date>
</item><item>
    <title><![CDATA[16 lesser-known marketing blogs you should read]]></title>
    <link>http://www.imediaconnection.com/content/32263.asp</link>
    <description><![CDATA[Which blogs are must-reads for digital marketers? Our recommendations might surprise you.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2012]]></date>
</item><item>
    <title><![CDATA[How to capitalize on the power of social recommendations ]]></title>
    <link>http://www.imediaconnection.com/content/32216.asp</link>
    <description><![CDATA[You may not see eye-to-eye with friends and family, but their recommendations are still tempting. Here's how brands can benefit from the herd mentality.  ]]></description>
    <author><![CDATA[Jeff Ragovin]]></author>
    <authorid><![CDATA[7618]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ragovin_jeff_70x70.jpg]]></image>
    <date><![CDATA[July 12, 2012]]></date>
</item><item>
    <title><![CDATA[Who's making money in social TV?]]></title>
    <link>http://www.imediaconnection.com/content/32243.asp</link>
    <description><![CDATA[Insiders say the early ROI in social TV is going to be phenomenal because it's an uncluttered space. Here's what marketers need to know.]]></description>
    <author><![CDATA[Mark Silva]]></author>
    <authorid><![CDATA[1921]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/MarkSilva_70.jpg]]></image>
    <date><![CDATA[July 12, 2012]]></date>
</item><item>
    <title><![CDATA[11 innovative movie marketing campaigns]]></title>
    <link>http://www.imediaconnection.com/content/32219.asp</link>
    <description><![CDATA[Here are behind-the-scenes stories from visionary campaigns for "The Hunger Games," "The Avengers," "Ted," "Prometheus," "X-Men: First Class," "Snow White and the Huntsman," and more.]]></description>
    <author><![CDATA[Bethany Simpson ]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/bethany-simpson-headshot_70.jpg]]></image>
    <date><![CDATA[July 10, 2012]]></date>
</item><item>
    <title><![CDATA[Looking for a new job? LinkedIn can help]]></title>
    <link>http://www.imediaconnection.com/content/32206.asp</link>
    <description><![CDATA[The world's largest professional social network has made a lot of changes since you first logged on years ago. Learn the tools and the professional etiquette that make this powerful platform work its hardest. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[July 05, 2012]]></date>
</item><item>
    <title><![CDATA[5 brands pushing the envelope in gaming]]></title>
    <link>http://www.imediaconnection.com/content/31064.asp</link>
    <description><![CDATA[Once a niche market, gaming now rivals the biggest summer blockbusters in terms of revenue. Here's how brands such as Coca-Cola, Jeep, and Oakley are successfully leveraging branded games to reach new audience segments.]]></description>
    <author><![CDATA[Tom Edwards]]></author>
    <authorid><![CDATA[26279]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_tom_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2012]]></date>
</item><item>
    <title><![CDATA[What marketers need to know about connected TV]]></title>
    <link>http://www.imediaconnection.com/content/30412.asp</link>
    <description><![CDATA[Connected TV offers an opportunity for marketers, content owners, and users to align in shaping viewing habits. Here are the fundamentals. ]]></description>
    <author><![CDATA[Kevin Kirkpatrick]]></author>
    <authorid><![CDATA[41647]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Kirkpatrick_Kevin_70x70.jpg]]></image>
    <date><![CDATA[November 02, 2011]]></date>
</item><item>
    <title><![CDATA[How Groupon and LivingSocial leverage affiliate marketing ]]></title>
    <link>http://www.imediaconnection.com/content/30201.asp</link>
    <description><![CDATA[Where did all of these "daily deals" companies come from, and how did they get so many subscribers so fast? Find out what these companies are doing differently. ]]></description>
    <author><![CDATA[Lucas Brown]]></author>
    <authorid><![CDATA[40691]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brown_lucas_70x70.jpg]]></image>
    <date><![CDATA[October 07, 2011]]></date>
</item><item>
    <title><![CDATA[7 digital marketing tactics that boost offline sales ]]></title>
    <link>http://www.imediaconnection.com/content/29964.asp</link>
    <description><![CDATA[Digital marketing is influencing offline purchasing behavior more than ever. These online strategies will enable you to maximize your brand's role in the decision-making process.]]></description>
    <author><![CDATA[John Faris]]></author>
    <authorid><![CDATA[5218]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_faris_john_70x70new.jpg]]></image>
    <date><![CDATA[September 14, 2011]]></date>
</item><item>
    <title><![CDATA[SEM best practices for international branding]]></title>
    <link>http://www.imediaconnection.com/content/29629.asp</link>
    <description><![CDATA[No matter what type of marketing approach a brand may take regarding international social media, search engine marketing matters the most in terms of return on investment. Here's why.]]></description>
    <author><![CDATA[Liz Elting]]></author>
    <authorid><![CDATA[39704]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elting_liz_70x70.jpg]]></image>
    <date><![CDATA[August 02, 2011]]></date>
</item><item>
    <title><![CDATA[How to make sense of your endless social media data]]></title>
    <link>http://www.imediaconnection.com/content/29521.asp</link>
    <description><![CDATA[As social media conversations balloon, community managers should turn to technology as a means to sift through all the information. Here's how to get started.]]></description>
    <author><![CDATA[Gary Lee]]></author>
    <authorid><![CDATA[22907]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lee_gary_70x70.JPG]]></image>
    <date><![CDATA[July 20, 2011]]></date>
</item><item>
    <title><![CDATA[How to manage cross-channel communications]]></title>
    <link>http://www.imediaconnection.com/content/29465.asp</link>
    <description><![CDATA[It's difficult to maintain a consistent brand image across multiple channels. Discover the key tactics to achieving marketing harmony. ]]></description>
    <author><![CDATA[John Nardone]]></author>
    <authorid><![CDATA[14888]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nardone_john_70x70.jpg]]></image>
    <date><![CDATA[July 06, 2011]]></date>
</item><item>
    <title><![CDATA[Connect with consumers through interactive print]]></title>
    <link>http://www.imediaconnection.com/content/28595.asp</link>
    <description><![CDATA[High-tech "print" technologies are allowing marketers to reach consumers in innovative ways. Find out how you can use one in your next campaign. ]]></description>
    <author><![CDATA[Troy Forget]]></author>
    <authorid><![CDATA[37112]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_forget_troy_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2011]]></date>
</item><item>
    <title><![CDATA[Marketing trends: What's brilliant and what's baloney ]]></title>
    <link>http://www.imediaconnection.com/content/28211.asp</link>
    <description><![CDATA[Which marketing movements are truly hot, and which are not? A brand and an agency marketer debate the truth behind each of the alleged "trends" you've been hearing so much about.]]></description>
    <author><![CDATA[Katelyn Watson]]></author>
    <authorid><![CDATA[5830]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Watson_Katelyn_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2010]]></date>
</item><item>
    <title><![CDATA[Passing fads and emerging trends: How to stay relevant in digital]]></title>
    <link>http://www.imediaconnection.com/content/28025.asp</link>
    <description><![CDATA[These podcasts, taken from the Breakthrough Summit at Rancho Mirage, Calif., will bring you up to speed on hot topics including apps and location-based platforms.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[November 11, 2010]]></date>
</item><item>
    <title><![CDATA[4 reasons you're still failing at integration ]]></title>
    <link>http://www.imediaconnection.com/content/27943.asp</link>
    <description><![CDATA[Marketers need to wake up and finally complete the evolution toward true campaign integration. Here's how to overcome the major roadblocks.]]></description>
    <author><![CDATA[Tim Warder]]></author>
    <authorid><![CDATA[15382]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_warder_tim_70x70.jpg]]></image>
    <date><![CDATA[November 01, 2010]]></date>
</item><item>
    <title><![CDATA[The latest innovations from 8 top online publishers ]]></title>
    <link>http://www.imediaconnection.com/content/27906.asp</link>
    <description><![CDATA[See what new ad and content enhancements will be on display at next week's ad:tech New York.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2010]]></date>
</item><item>
    <title><![CDATA[OgilvyOne Chairman Brian Fetherstonhaugh shares how to survive the digital reckoning]]></title>
    <link>http://www.imediaconnection.com/content/27675.asp</link>
    <description><![CDATA[Digital marketing is at a dangerous crossroads. Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, explains how a perception revolution could save the industry from going on the highway to hell. ]]></description>
    <author><![CDATA[Brian Fetherstonhaugh]]></author>
    <authorid><![CDATA[33358]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-video_fetherstonhaugh_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2010]]></date>
</item><item>
    <title><![CDATA[OgilvyOne Chairman Brian Fetherstonhaugh shares some successful digital campaigns]]></title>
    <link>http://www.imediaconnection.com/content/27674.asp</link>
    <description><![CDATA[Digital marketing is at a dangerous crossroads. Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, explains how a perception revolution could save the industry from going on the highway to hell. ]]></description>
    <author><![CDATA[Brian Fetherstonhaugh]]></author>
    <authorid><![CDATA[33358]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-video_fetherstonhaugh_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2010]]></date>
</item><item>
    <title><![CDATA[The last frontier in campaign personalization]]></title>
    <link>http://www.imediaconnection.com/content/27764.asp</link>
    <description><![CDATA[Why are marketers still using mass email in their campaigns? See why everyone should be employing one-to-one personalization.]]></description>
    <author><![CDATA[Stephan Dietrich]]></author>
    <authorid><![CDATA[15759]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dietrich_stephan_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2010]]></date>
</item><item>
    <title><![CDATA[A simple approach for 360-degree media plans]]></title>
    <link>http://www.imediaconnection.com/content/27759.asp</link>
    <description><![CDATA[Media fragmentation means that broad data can't help media planners make informed decisions. See how a strategy for distinguishing between what people buy and their demographic affiliations can change that. ]]></description>
    <author><![CDATA[Craig Gugel]]></author>
    <authorid><![CDATA[34130]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gugel_craig_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2010]]></date>
</item><item>
    <title><![CDATA[OgilvyOne Chairman Brian Fetherstonhaugh shares a new marketing model]]></title>
    <link>http://www.imediaconnection.com/content/27673.asp</link>
    <description><![CDATA[Digital marketing is at a dangerous crossroads. Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, explains how a perception revolution could save the industry from going on the highway to hell. ]]></description>
    <author><![CDATA[Brian Fetherstonhaugh]]></author>
    <authorid><![CDATA[33358]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-video_fetherstonhaugh_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2010]]></date>
</item><item>
    <title><![CDATA[OgilvyOne Chairman Brian Fetherstonhaugh shares his vision of the digital media future]]></title>
    <link>http://www.imediaconnection.com/content/27672.asp</link>
    <description><![CDATA[Digital marketing is at a dangerous crossroads. Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, explains how a perception revolution could save the industry from going on the highway to hell. ]]></description>
    <author><![CDATA[Brian Fetherstonhaugh]]></author>
    <authorid><![CDATA[33358]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-video_fetherstonhaugh_70x70.jpg]]></image>
    <date><![CDATA[October 11, 2010]]></date>
</item><item>
    <title><![CDATA[The next evolution of marketing measurement]]></title>
    <link>http://www.imediaconnection.com/content/27708.asp</link>
    <description><![CDATA[Marketing success needs to be measured by tangible contributions to the bottom line. Are your metrics up to snuff?]]></description>
    <author><![CDATA[Manu Mathew]]></author>
    <authorid><![CDATA[17989]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mathew_manu_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2010]]></date>
</item><item>
    <title><![CDATA[How to stretch a brand's digital budget ]]></title>
    <link>http://www.imediaconnection.com/content/27683.asp</link>
    <description><![CDATA[The secret to doing more with your digital dollars is deceptively simple. Take a look at the magic formula.]]></description>
    <author><![CDATA[Liz Ross]]></author>
    <authorid><![CDATA[1998]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ross_liz_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2010]]></date>
</item><item>
    <title><![CDATA[Wielding the tools of the new digital age]]></title>
    <link>http://www.imediaconnection.com/content/27649.asp</link>
    <description><![CDATA[With the evolution of online video and geo-location, digital is more relevant than ever. These podcasts, taken from the iMedia Brand Summit in Coronado, Calif., will get you up to speed with some of the latest innovations.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[September 28, 2010]]></date>
</item><item>
    <title><![CDATA[5 reasons people hate your website ]]></title>
    <link>http://www.imediaconnection.com/content/27662.asp</link>
    <description><![CDATA[As in the dating world, websites that make terrible first impressions often don't get a second chance. Consider these top causes of abandonment.]]></description>
    <author><![CDATA[Lisa Wehr]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <date><![CDATA[September 27, 2010]]></date>
</item><item>
    <title><![CDATA[Smart tips for using APIs to boost your brand]]></title>
    <link>http://www.imediaconnection.com/content/27591.asp</link>
    <description><![CDATA[Without even knowing it, you probably use application programming interfaces every time you access the web. Find out how this shortcut can make your site more engaging and easy to use.  ]]></description>
    <author><![CDATA[Jason Reposa]]></author>
    <authorid><![CDATA[33632]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reposa_jason_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2010]]></date>
</item><item>
    <title><![CDATA[This year's top 4 integrated campaigns]]></title>
    <link>http://www.imediaconnection.com/content/27500.asp</link>
    <description><![CDATA[The greatest campaigns do more than just utilize multiple platforms -- they feed into an overarching brand story. Find out which campaigns have done it best.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bardsley_greg_70x70.jpg]]></image>
    <date><![CDATA[September 02, 2010]]></date>
</item><item>
    <title><![CDATA[Are your consumers Facebook-first or email-first?]]></title>
    <link>http://www.imediaconnection.com/content/27363.asp</link>
    <description><![CDATA[Do you start your day checking your email or hitting your Facebook page first? See how your messaging strategies need to differ depending on the consumer type you are dealing with.]]></description>
    <author><![CDATA[Morgan Stewart]]></author>
    <authorid><![CDATA[10434]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stewart_morgan_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2010]]></date>
</item><item>
    <title><![CDATA[The 10 commandments of content marketing ]]></title>
    <link>http://www.imediaconnection.com/content/27246.asp</link>
    <description><![CDATA[All marketing is content -- but do your strategies properly recognize this indisputable fact? Find out what really works in the realm of content marketing.]]></description>
    <author><![CDATA[Eric Anderson]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2010]]></date>
</item><item>
    <title><![CDATA[6 reasons to rethink your website ]]></title>
    <link>http://www.imediaconnection.com/content/27192.asp</link>
    <description><![CDATA[Today's "website" needs to be more. It needs to be an interactive experience. Follow these tips for adapting your strategy.]]></description>
    <author><![CDATA[Frank O'Brien]]></author>
    <authorid><![CDATA[32466]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_obrien_frank_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2010]]></date>
</item><item>
    <title><![CDATA[Performance marketing: The argument for outsourcing]]></title>
    <link>http://www.imediaconnection.com/content/27137.asp</link>
    <description><![CDATA[Increasingly, organizations must be able to tap into emerging online performance marketing skill sets to drive growth. Here's why seeking a partner organization is your best bet.]]></description>
    <author><![CDATA[Jonathan Shapiro]]></author>
    <authorid><![CDATA[26704]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shapiro_jonathan_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2010]]></date>
</item><item>
    <title><![CDATA[Mixing and measuring social media]]></title>
    <link>http://www.imediaconnection.com/content/27072.asp</link>
    <description><![CDATA[How does a marketer bring social media into the marketing mix? More importantly, how do you measure its efficacy? These rules top the list.]]></description>
    <author><![CDATA[Jeff Hassemer]]></author>
    <authorid><![CDATA[6423]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hassemer_jeff_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2010]]></date>
</item><item>
    <title><![CDATA[5 ways you're wasting digital ad dollars]]></title>
    <link>http://www.imediaconnection.com/content/27074.asp</link>
    <description><![CDATA[It is crucial to start evaluating digital marketing opportunities and focus on the ones that work best for our given objectives. Here's how to see through the hype.]]></description>
    <author><![CDATA[Peter Platt ]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70_new.jpg]]></image>
    <date><![CDATA[July 01, 2010]]></date>
</item><item>
    <title><![CDATA[Brand salvation through a new media mindset]]></title>
    <link>http://www.imediaconnection.com/content/27058.asp</link>
    <description><![CDATA[Kmart's CMO explains why the move toward digital is more than a technology shift -- it's an entirely new brand attitude.]]></description>
    <author><![CDATA[Mark Snyder]]></author>
    <authorid><![CDATA[29435]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_snyder_mark_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2010]]></date>
</item><item>
    <title><![CDATA[5 tips to hit the marketing message trifecta]]></title>
    <link>http://www.imediaconnection.com/content/26728.asp</link>
    <description><![CDATA[Today's top communications tactics blend the control of advertising with the credibility of PR and the measurability of digital. Take a look at some key takeaways for leveraging this trend.]]></description>
    <author><![CDATA[Scott Severson]]></author>
    <authorid><![CDATA[17562]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_severson_scott_70x70.jpg]]></image>
    <date><![CDATA[May 17, 2010]]></date>
</item><item>
    <title><![CDATA[8 easy steps to better customer conversations]]></title>
    <link>http://www.imediaconnection.com/content/26637.asp</link>
    <description><![CDATA[Use these cross-platform communication tips to help your brand offer more personalized, satisfying user experiences that open up some lucrative new selling opportunities. ]]></description>
    <author><![CDATA[Rene Hermes]]></author>
    <authorid><![CDATA[30525]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hermes_rene_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2010]]></date>
</item><item>
    <title><![CDATA[Levi Strauss: The secret to being authentic]]></title>
    <link>http://www.imediaconnection.com/content/26354.asp</link>
    <description><![CDATA[How does a brand that traces its origins back to the 19th century stay at the cutting edge of digital? We asked Levi Strauss & Co.'s CMO to give us the rundown on how he approaches digital.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2010]]></date>
</item><item>
    <title><![CDATA[Case study: A 360-degree influential connection]]></title>
    <link>http://www.imediaconnection.com/content/25616.asp</link>
    <description><![CDATA[Thrillist's Jet Mystery campaign was a splashy play to make a name for itself -- and its sponsors -- in the minds of some key digital influencers. But which brands soared and which sank? ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_V270x70.JPG]]></image>
    <date><![CDATA[January 14, 2010]]></date>
</item><item>
    <title><![CDATA[3 steps to stickier campaigns]]></title>
    <link>http://www.imediaconnection.com/content/24784.asp</link>
    <description><![CDATA[Success in today's marketing landscape requires more than just a "sticky" website -- every element of your campaign needs to stick. Follow these principles to ensure they do.]]></description>
    <author><![CDATA[Adam Broitman ]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[October 29, 2009]]></date>
</item><item>
    <title><![CDATA[Lessons behind a massive agency upheaval]]></title>
    <link>http://www.imediaconnection.com/content/24120.asp</link>
    <description><![CDATA[The mastermind behind JWT's digital revolution, Ty Montague discusses the bumpy road to integration and the rewards that await those who survive the journey.]]></description>
    <author><![CDATA[Lori Luechtefeld ]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2009]]></date>
</item><item>
    <title><![CDATA[How to stop worrying and love integrated]]></title>
    <link>http://www.imediaconnection.com/content/23878.asp</link>
    <description><![CDATA[The lack of data for cross-channel marketing may be frightening, but marketers are already pioneering new solutions. Find out how to join them.]]></description>
    <author><![CDATA[Dean Donaldson]]></author>
    <authorid><![CDATA[6227]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dean_Donaldson_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2009]]></date>
</item><item>
    <title><![CDATA[How the web will save direct mail]]></title>
    <link>http://www.imediaconnection.com/content/22930.asp</link>
    <description><![CDATA[How can technology be leveraged to improve the performance of traditional campaigns? Take a look at these online opportunities to save one of marketing's most stagnant channels.]]></description>
    <author><![CDATA[Scott Couvillon]]></author>
    <authorid><![CDATA[20108]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Couvillon_scott_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2009]]></date>
</item><item>
    <title><![CDATA[4 ways to extend email trust to social, mobile channels ]]></title>
    <link>http://www.imediaconnection.com/content/22535.asp</link>
    <description><![CDATA[Trust-building rules still apply as you expand your email campaigns into other media. These strategies help you tell a cohesive story. ]]></description>
    <author><![CDATA[Wendy S. Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2009]]></date>
</item><item>
    <title><![CDATA[4 masterfully integrated campaigns ]]></title>
    <link>http://www.imediaconnection.com/content/22480.asp</link>
    <description><![CDATA[When a brand successfully promotes across media platforms, the pieces fit together into something far greater than the sum of the parts. Here are four brands that can show us the way.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[March 25, 2009]]></date>
</item><item>
    <title><![CDATA[5 steps to better agency collaboration]]></title>
    <link>http://www.imediaconnection.com/content/21908.asp</link>
    <description><![CDATA[Want more respectful, more productive relationships between your digital and traditional agencies? Take a look at how some common complaints can be defused in order to build stronger integrated campaigns. ]]></description>
    <author><![CDATA[Ben Nneji]]></author>
    <authorid><![CDATA[13821]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nneji_Ben_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2009]]></date>
</item><item>
    <title><![CDATA[8 golden rules for advertising in the digital age]]></title>
    <link>http://www.imediaconnection.com/content/21627.asp</link>
    <description><![CDATA[The importance of sound creative executions and integrated strategies cannot be overemphasized in today's online ad market. Follow these steps to get on the right track.]]></description>
    <author><![CDATA[Alan H. Gerson]]></author>
    <authorid><![CDATA[396]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerson_alan.jpg]]></image>
    <date><![CDATA[January 09, 2009]]></date>
</item><item>
    <title><![CDATA[Can TV and the web splice?]]></title>
    <link>http://www.imediaconnection.com/content/21641.asp</link>
    <description><![CDATA[Television is still alive and kicking, despite an explosion of popular content online. Google explains why TV's future lies in bridging what divides these two media.]]></description>
    <author><![CDATA[Keval Desai]]></author>
    <authorid><![CDATA[17245]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Desai_Keval_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2009]]></date>
</item><item>
    <title><![CDATA[Santa Claus' open letter to the ad industry ]]></title>
    <link>http://www.imediaconnection.com/content/21482.asp</link>
    <description><![CDATA[You've all been very naughty in 2008. But rather than drop lumps of coal in your stockings, Santa wants to give you his sage advice on how to make 2009 a better year.]]></description>
    <author><![CDATA[Kris Kringle, as dictated to Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70x70_holiday1.jpg]]></image>
    <date><![CDATA[December 22, 2008]]></date>
</item><item>
    <title><![CDATA[The boundaries brands shouldn't cross ]]></title>
    <link>http://www.imediaconnection.com/content/21335.asp</link>
    <description><![CDATA[If brands want to be loved, they need to give consumers some space, especially in emerging media. Carol Kruse, Coca-Cola's interactive marketing leader, discusses the strategy for winning affections online.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2008]]></date>
</item><item>
    <title><![CDATA[Razorfish issues last rites for Web 2.0]]></title>
    <link>http://www.imediaconnection.com/content/21199.asp</link>
    <description><![CDATA[Are you willing to fail in order to innovate? According to Razorfish CEO Clark Kokich, the path to Web 3.0 -- and a new level of integrated marketing communications -- will be blazed by risk takers.]]></description>
    <author><![CDATA[Rich Cherecwich]]></author>
    <authorid><![CDATA[10649]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cherecwich_rich_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2008]]></date>
</item><item>
    <title><![CDATA[6 stupid marketing mistakes ]]></title>
    <link>http://www.imediaconnection.com/content/21102.asp</link>
    <description><![CDATA[Even the savviest of brands can commit crimes against good taste and common sense. Are you guilty of one of these common marketing blunders? ]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[November 12, 2008]]></date>
</item><item>
    <title><![CDATA[Election 2008: What you should have learned]]></title>
    <link>http://www.imediaconnection.com/content/21019.asp</link>
    <description><![CDATA[The presidential race is finally over. But as an industry, did we learn anything? A panel of experts weighs in on what the candidates taught us about digital marketing. ]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2008]]></date>
</item><item>
    <title><![CDATA[How to avoid digitally defacing your brand]]></title>
    <link>http://www.imediaconnection.com/content/20958.asp</link>
    <description><![CDATA[Getting your message in front of as many people as possible doesn't mean they're going to act on it or even like it. Here's why treading lightly will carry a big reward.]]></description>
    <author><![CDATA[Chris Gomersall]]></author>
    <authorid><![CDATA[16227]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gomersall_chris_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2008]]></date>
</item><item>
    <title><![CDATA[McDonald's Jervoe: Brand proudly, not loudly]]></title>
    <link>http://www.imediaconnection.com/content/20823.asp</link>
    <description><![CDATA[The hamburger giant's global marketing leader describes his strategy for maintaining local relevance while connecting consumers across the globe. ]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2008]]></date>
</item><item>
    <title><![CDATA[Steve Rubel on how blogs are changing the face of PR]]></title>
    <link>http://www.imediaconnection.com/content/20755.asp</link>
    <description><![CDATA[Edelman's director of insights explores the current evolution of the marketing and public relations landscape and explains why digital marketers need to focus on integration, not the latest technology fad. ]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[October 07, 2008]]></date>
</item><item>
    <title><![CDATA[Procter & Gamble on winning its business]]></title>
    <link>http://www.imediaconnection.com/content/20555.asp</link>
    <description><![CDATA[P&G's interactive marketing leader reveals which much-watched digital marketing opportunity will likely never come to fruition, as well as what agencies can do to get a piece of his company's multibillion-dollar advertising budget.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2008]]></date>
</item><item>
    <title><![CDATA[Attention marketers: Google wants your jobs]]></title>
    <link>http://www.imediaconnection.com/content/20491.asp</link>
    <description><![CDATA[Your role in consumers' lives is rapidly becoming obsolete. Here's what you need to do to save yourself and the industry.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2008]]></date>
</item><item>
    <title><![CDATA[Are all your corporate messages aligned?]]></title>
    <link>http://www.imediaconnection.com/content/20444.asp</link>
    <description><![CDATA[Marketing, PR and corporate communications have an opportunity to break down the silos for a united messaging front. Make sure your teams aren't missing out.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[September 09, 2008]]></date>
</item><item>
    <title><![CDATA[Will Google's Chrome turn the web inside out?]]></title>
    <link>http://www.imediaconnection.com/content/20458.asp</link>
    <description><![CDATA[Those who thought the browser wars were over got a rude awakening when news broke that Google had attacked Microsoft's ubiquitous Internet Explorer. But beyond a battle between titans, what does Chrome mean for marketers? ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2008]]></date>
</item><item>
    <title><![CDATA[Why digital still doesn't get the dollars]]></title>
    <link>http://www.imediaconnection.com/content/20357.asp</link>
    <description><![CDATA[Digital marketers are still fighting for a seat at the big table. Learn why your reputation as a techie is holding you back and what you can do about it.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_reid_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2008]]></date>
</item><item>
    <title><![CDATA[Go digital or go home]]></title>
    <link>http://www.imediaconnection.com/content/20288.asp</link>
    <description><![CDATA[Some leading brands are still failing to take advantage of integrated online marketing opportunities. Learn how smaller competitors could rise up and crush them.]]></description>
    <author><![CDATA[Lisa Wehr]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2008]]></date>
</item><item>
    <title><![CDATA[Why Paul Gunning's agency is better than yours]]></title>
    <link>http://www.imediaconnection.com/content/20188.asp</link>
    <description><![CDATA[Tribal DDB's new CEO dishes on how to break down organizational silos and build an agency that is productive, profitable and -- above all -- personal.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2008]]></date>
</item><item>
    <title><![CDATA[Alex Bogusky's 6 rules for being a media maverick]]></title>
    <link>http://www.imediaconnection.com/content/20141.asp</link>
    <description><![CDATA[Crispin, Porter + Bogusky's chief creative officer shares insights on discovering brand essence and preparing yourself to do great work.]]></description>
    <author><![CDATA[Susan Kuchinskas]]></author>
    <authorid><![CDATA[14057]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kuchinskas_susan_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2008]]></date>
</item><item>
    <title><![CDATA[Stop isolating your online marketing efforts]]></title>
    <link>http://www.imediaconnection.com/content/20028.asp</link>
    <description><![CDATA[Don't weaken your brand by building silos. Boost your campaign's ROI through integration.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[July 28, 2008]]></date>
</item><item>
    <title><![CDATA[Know your customer at every stage of interaction]]></title>
    <link>http://www.imediaconnection.com/content/19559.asp</link>
    <description><![CDATA[When it comes to integrated campaigns, the real challenge isn't breaking down the silos, it's keeping track of your customers.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[June 09, 2008]]></date>
</item><item>
    <title><![CDATA[How digital affects Kodak's big picture]]></title>
    <link>http://www.imediaconnection.com/content/19206.asp</link>
    <description><![CDATA[Kodak's head of marketing sat down with iMedia to talk about his career, changes at Kodak and how the internet fits into it all.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[May 02, 2008]]></date>
</item><item>
    <title><![CDATA[Tips for multi-media messaging]]></title>
    <link>http://www.imediaconnection.com/content/19096.asp</link>
    <description><![CDATA[When a major TV event refers viewers online, the sponsors of that event need to be prepared. Find out how "Idol Gives Back" advertisers fared with their integrated efforts. ]]></description>
    <author><![CDATA[Janel Landis]]></author>
    <authorid><![CDATA[10296]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_landis_janel_70x70.jpg]]></image>
    <date><![CDATA[April 22, 2008]]></date>
</item><item>
    <title><![CDATA[Jerry Yang on building a better Yahoo experience]]></title>
    <link>http://www.imediaconnection.com/content/18455.asp</link>
    <description><![CDATA[Yahoo's CEO discusses reducing the friction between advertisers and publishers, and how his company plans to innovate on the audience experience. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[February 26, 2008]]></date>
</item><item>
    <title><![CDATA[Agencies react to Forrester report]]></title>
    <link>http://www.imediaconnection.com/content/18297.asp</link>
    <description><![CDATA[Agencies aren't staying ahead of the digital curve, and no agency is "getting it right," according to Forrester Research. Here's what the agencies have to say in response.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[February 11, 2008]]></date>
</item><item>
    <title><![CDATA[Hormel's SPAM: keeping a legacy brand relevant]]></title>
    <link>http://www.imediaconnection.com/content/18149.asp</link>
    <description><![CDATA[Take a look at how the spiced ham's new "Blue and Yellow World" multi-level campaign finds its way into the hearts (and stomachs) of users. ]]></description>
    <author><![CDATA[Jordan Rane]]></author>
    <authorid><![CDATA[9771]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080128_70x70.jpg]]></image>
    <date><![CDATA[January 28, 2008]]></date>
</item><item>
    <title><![CDATA[Time to give up on demographics]]></title>
    <link>http://www.imediaconnection.com/content/18036.asp</link>
    <description><![CDATA[Demographic targeting represents an antiquated and inadequate method for targeting media. It's time we moved on. The president of Underscore Marketing explains why.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070205_70x70.jpg]]></image>
    <date><![CDATA[January 17, 2008]]></date>
</item><item>
    <title><![CDATA[Affiliate marketing demystified]]></title>
    <link>http://www.imediaconnection.com/content/17919.asp</link>
    <description><![CDATA[The president of zanox answers some big questions on how affiliate marketing can benefit your company and your clients.]]></description>
    <author><![CDATA[Michael Hines]]></author>
    <authorid><![CDATA[5871]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hines_mike_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2008]]></date>
</item><item>
    <title><![CDATA[The fine art of the brainstorm meeting]]></title>
    <link>http://www.imediaconnection.com/content/17887.asp</link>
    <description><![CDATA[Why can't a room filled with specialist marketers from different disciplines ever produce a great integrated idea? Underscore Marketing's president relates some wisdom.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 03, 2008]]></date>
</item><item>
    <title><![CDATA[How to avoid landmines on integrated campaigns]]></title>
    <link>http://www.imediaconnection.com/content/17752.asp</link>
    <description><![CDATA[Working with integrated sales groups sounds easy in principle, but all sorts of issues rear their ugly heads when buyers work with sellers in a cross-media capacity.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[December 13, 2007]]></date>
</item><item>
    <title><![CDATA[Verizon's makeover for homes and marketing]]></title>
    <link>http://www.imediaconnection.com/content/17216.asp</link>
    <description><![CDATA[To promote the benefits of FiOS, Verizon and Campfire created unique offline events, facilitated by online social media.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2007]]></date>
</item><item>
    <title><![CDATA[Anatomy of a well-integrated campaign]]></title>
    <link>http://www.imediaconnection.com/content/17107.asp</link>
    <description><![CDATA[Four agency professionals describe what makes a cross-media campaign work and provide examples of those that are done right.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[October 25, 2007]]></date>
</item><item>
    <title><![CDATA[5 integration landmines to avoid]]></title>
    <link>http://www.imediaconnection.com/content/16805.asp</link>
    <description><![CDATA[So many things tend to fall through the cracks when more than one agency is involved in a project. Here's how to avoid getting stuck at a disadvantage.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[September 27, 2007]]></date>
</item><item>
    <title><![CDATA[Porn's prince of pop-ups speaks]]></title>
    <link>http://www.imediaconnection.com/content/16494.asp</link>
    <description><![CDATA[From porn to pop-ups to virtual worlds, Brian Shuster has done it all. What he hasn't done is share his hard-won knowledge with mainstream marketers...until now.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[September 20, 2007]]></date>
</item><item>
    <title><![CDATA[How "Halo" continues to shine for Microsoft]]></title>
    <link>http://www.imediaconnection.com/content/16675.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">"Halo 3" is the latest installment in one of the biggest worldwide entertainment properties in history. Read how Microsoft is stoking the flames of excitement for what is already a hotly anticipated product.</SPAN>]]></description>
    <author><![CDATA[John Conroy]]></author>
    <authorid><![CDATA[7376]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070919_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2007]]></date>
</item><item>
    <title><![CDATA[Marketers vs. gamers: the real score revealed]]></title>
    <link>http://www.imediaconnection.com/content/16614.asp</link>
    <description><![CDATA[Not all in-game ad strategies are created equally. While this emerging platform promises stellar returns, only the savvy will survive.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[September 13, 2007]]></date>
</item><item>
    <title><![CDATA[Make multi-channel marketing a breeze]]></title>
    <link>http://www.imediaconnection.com/content/16038.asp</link>
    <description><![CDATA[With consumers using multiple channels to view and interact with media, marketers are challenged to keep up. Responsys' director of product marketing has a solution.]]></description>
    <author><![CDATA[Jeff Hassemer]]></author>
    <authorid><![CDATA[6423]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hassemer_jeff_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2007]]></date>
</item><item>
    <title><![CDATA["The Matrix" Guide to Brand-Building: Neomarketing & Transmedia Engagement]]></title>
    <link>http://www.imediaconnection.com/content/14590.asp</link>
    <description><![CDATA[Going beyond multidimensional or media neutral marketing, transmedia storytelling opens up new ways for brands to bond with consumers.]]></description>
    <author><![CDATA[Adam Cahill]]></author>
    <authorid><![CDATA[4557]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cahill_adam_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2007]]></date>
</item><item>
    <title><![CDATA[How to Really Measure Engagement]]></title>
    <link>http://www.imediaconnection.com/content/14346.asp</link>
    <description><![CDATA[What is Enterprise Marketing Management and will it change the game?]]></description>
    <author><![CDATA[David Hutchinson]]></author>
    <authorid><![CDATA[5149]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hutchinson_david_70x70.jpg]]></image>
    <date><![CDATA[April 05, 2007]]></date>
</item><item>
    <title><![CDATA[Sony's Edgy Mix Grabs Wired Teens ]]></title>
    <link>http://www.imediaconnection.com/content/13870.asp</link>
    <description><![CDATA[IM, ringtones, social media and more made a killer campaign for "The Messengers."]]></description>
    <author><![CDATA[Debra L. Eckerling]]></author>
    <authorid><![CDATA[4981]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070303_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2007]]></date>
</item><item>
    <title><![CDATA[Behold the Power of We]]></title>
    <link>http://www.imediaconnection.com/content/13662.asp</link>
    <description><![CDATA[We Media conference attendees debate if the internet can move us from the age of access to the age of activism.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weeks_rebecca_70.jpg]]></image>
    <date><![CDATA[February 13, 2007]]></date>
</item><item>
    <title><![CDATA[Be Sure Your Website is Ready!]]></title>
    <link>http://www.imediaconnection.com/content/13462.asp</link>
    <description><![CDATA[Spending over $2.5 million for a Super Bowl ad? A new Questus report shows that your customers want to watch the ad again� online.]]></description>
    <author><![CDATA[Jeff Rosenblum]]></author>
    <authorid><![CDATA[708]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/rosenblum_jeff_70x70.jpg..JPG]]></image>
    <date><![CDATA[February 01, 2007]]></date>
</item><item>
    <title><![CDATA[Let the Consumer Control Your Budget]]></title>
    <link>http://www.imediaconnection.com/content/12895.asp</link>
    <description><![CDATA[Geary Interactive's CEO/president describes his agency's successful&nbsp;tactic of using consumer behavior to dictate the media mix in an integrated campaign.]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2006]]></date>
</item><item>
    <title><![CDATA["Happy Honda Days" Spans Multimedia]]></title>
    <link>http://www.imediaconnection.com/content/12757.asp</link>
    <description><![CDATA[In hopes to lure holiday buyers, Honda has refreshed its previous campaign and added many online elements.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2006]]></date>
</item><item>
    <title><![CDATA[Don E. Schultz on What Companies Can Do to Integrate]]></title>
    <link>http://www.imediaconnection.com/content/12697.asp</link>
    <description><![CDATA[The father of Integrated Marketing gives practical tips on what YOUR company can do to integrate its marketing communications.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2006]]></date>
</item><item>
    <title><![CDATA[Integrating Your Marketing Conversations]]></title>
    <link>http://www.imediaconnection.com/content/12602.asp</link>
    <description><![CDATA[Underscore Marketing's president shares three tips for integrating your online brand conversations with the rest of your marketing programs.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2006]]></date>
</item><item>
    <title><![CDATA[Top 5 Integrated Agencies]]></title>
    <link>http://www.imediaconnection.com/content/12401.asp</link>
    <description><![CDATA[Media Strategies Editor Jim Meskauskas takes a look at agencies leading the integrated charge.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/061113_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2006]]></date>
</item><item>
    <title><![CDATA[As Media Shifts, Marketers Fall Behind]]></title>
    <link>http://www.imediaconnection.com/content/12327.asp</link>
    <description><![CDATA[Don't be a casualty of the shifting media landscape! Get the latest tips on staying relevant from Burnham Marketing's CEO.]]></description>
    <author><![CDATA[Jason Burnham]]></author>
    <authorid><![CDATA[62]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_burnham_jason_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2006]]></date>
</item><item>
    <title><![CDATA[5 Steps to a Winning Integrated Campaign]]></title>
    <link>http://www.imediaconnection.com/content/12002.asp</link>
    <description><![CDATA[Learn how to create a solid integrated campaign with advice from a seasoned account manager.]]></description>
    <author><![CDATA[Kelly Rogers]]></author>
    <authorid><![CDATA[4463]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rogers_kelly_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2006]]></date>
</item><item>
    <title><![CDATA[4 Ways to Integrate Online with Print]]></title>
    <link>http://www.imediaconnection.com/content/11904.asp</link>
    <description><![CDATA[Here are the best ways to combine print and the web to boost consumer engagement.]]></description>
    <author><![CDATA[Mike Wokosin]]></author>
    <authorid><![CDATA[1039]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wokosin_mike_70x70.jpg]]></image>
    <date><![CDATA[October 25, 2006]]></date>
</item><item>
    <title><![CDATA[Four Integrated Campaigns that Worked]]></title>
    <link>http://www.imediaconnection.com/content/11603.asp</link>
    <description><![CDATA[Our senior editor asks Amelia Island Agency Summit attendees for their thoughts on effective campaigns.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2006]]></date>
</item><item>
    <title><![CDATA[How to Know What Media are Working]]></title>
    <link>http://www.imediaconnection.com/content/11502.asp</link>
    <description><![CDATA[iKnowtion's senior partner shows how marketing mix modeling can significantly alter the way marketing effectiveness is evaluated.]]></description>
    <author><![CDATA[Donald Ryan]]></author>
    <authorid><![CDATA[4183]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_donald_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2006]]></date>
</item><item>
    <title><![CDATA[Strategies for Multi-Channel Marketing]]></title>
    <link>http://www.imediaconnection.com/content/11534.asp</link>
    <description><![CDATA[There's a difference between multiple channel and multi-channel marketing. The SVP, marketing for Premiere Global Services explains, and gives tips for success.]]></description>
    <author><![CDATA[Tricia Robinson]]></author>
    <authorid><![CDATA[3901]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robinson_tricia_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2006]]></date>
</item><item>
    <title><![CDATA[Don Schultz Describes New Integration]]></title>
    <link>http://www.imediaconnection.com/content/11466.asp</link>
    <description><![CDATA[Executive Editor Brad Berens sits down with the integrated marketing guru&nbsp;and learns how marketers should be striving for alignment rather than integration.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_schultz_don_70.jpg]]></image>
    <date><![CDATA[October 03, 2006]]></date>
</item><item>
    <title><![CDATA[Online and Cable TV Integration 101]]></title>
    <link>http://www.imediaconnection.com/content/11370.asp</link>
    <description><![CDATA[Integrating online with cable TV can be tricky to execute. Our media strategies editor shows you how to do it right.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2006]]></date>
</item><item>
    <title><![CDATA[A Guide to Successful Integration]]></title>
    <link>http://www.imediaconnection.com/content/11112.asp</link>
    <description><![CDATA[The VP, integrated strategy &amp; media for MarketSource IMS shares seven steps for developing a knock-out, surround-sound program.]]></description>
    <author><![CDATA[Michael J. Konowicz]]></author>
    <authorid><![CDATA[637]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_konowizc_michael_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2006]]></date>
</item><item>
    <title><![CDATA[HP Models Partnering Done Right]]></title>
    <link>http://www.imediaconnection.com/content/11044.asp</link>
    <description><![CDATA[International Data Group's Matthew Yorke explains how Hewlett-Packard has enlisted numerous information providers and media outlets to rebrand.]]></description>
    <author><![CDATA[Matthew Yorke]]></author>
    <authorid><![CDATA[4114]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yorke_matthew_70x70.jpg]]></image>
    <date><![CDATA[September 07, 2006]]></date>
</item><item>
    <title><![CDATA[Protect Your Brand from Rogue Affiliates]]></title>
    <link>http://www.imediaconnection.com/content/11021.asp</link>
    <description><![CDATA[This privacy expert warns that knowing what your affiliates are up to isn't just about compliance-- it's a matter of maintaining brand value.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapell_alan_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2006]]></date>
</item><item>
    <title><![CDATA[Ford: Bold Moves Can't Save a Weak Brand]]></title>
    <link>http://www.imediaconnection.com/content/10941.asp</link>
    <description><![CDATA[Brand New World's creative chief examines how even the most integrated of campaigns can't sell you a product that has lost its relevance.]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2006]]></date>
</item><item>
    <title><![CDATA[7 Ways to Integrate Online with TV]]></title>
    <link>http://www.imediaconnection.com/content/10908.asp</link>
    <description><![CDATA[Here are the best ways to combine TV and the web to boost consumer engagement.]]></description>
    <author><![CDATA[Mike Wokosin]]></author>
    <authorid><![CDATA[1039]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wokosin_mike_70x70.jpg]]></image>
    <date><![CDATA[August 23, 2006]]></date>
</item><item>
    <title><![CDATA[Integrated Marketing Success Strategies]]></title>
    <link>http://www.imediaconnection.com/content/10872.asp</link>
    <description><![CDATA[We asked some of our Amelia Island Agency Summit attendees for their thoughts on effective campaigns. Here's what they said.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2006]]></date>
</item><item>
    <title><![CDATA[Integrated Marketing Meets Mobile ]]></title>
    <link>http://www.imediaconnection.com/content/10803.asp</link>
    <description><![CDATA[The PinPoint Interactive Media president discusses how marketers should take advantage of all available channels to ensure their message is always on.]]></description>
    <author><![CDATA[Adam Kaufman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cellphone2_70x70.jpg]]></image>
    <date><![CDATA[August 16, 2006]]></date>
</item><item>
    <title><![CDATA[Defining Ideal Integrated Marketing]]></title>
    <link>http://www.imediaconnection.com/content/10488.asp</link>
    <description><![CDATA[We asked some of our Amelia Island Agency Summit attendees to describe ideal ad integration, and provide advice on achieving it.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70.jpg]]></image>
    <date><![CDATA[August 09, 2006]]></date>
</item><item>
    <title><![CDATA[6 Successful Integrated Campaigns]]></title>
    <link>http://www.imediaconnection.com/content/10607.asp</link>
    <description><![CDATA[Check out these examples of successful integrated marketing campaigns-- big and small.]]></description>
    <author><![CDATA[Russell Shaw]]></author>
    <authorid><![CDATA[3487]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shaw_russell_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2006]]></date>
</item><item>
    <title><![CDATA[Integrate Your Local Media Strategy]]></title>
    <link>http://www.imediaconnection.com/content/10590.asp</link>
    <description><![CDATA[An ad:tech panel took a look at defining and developing an integrated local media strategy.]]></description>
    <author><![CDATA[Frank Gruber]]></author>
    <authorid><![CDATA[4041]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gruber_frank_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2006]]></date>
</item><item>
    <title><![CDATA[Media Innovation, Marketing Integration]]></title>
    <link>http://www.imediaconnection.com/content/10536.asp</link>
    <description><![CDATA[A panel of media professionals at ad:tech Chicago discusses the ever-changing online media landscape.]]></description>
    <author><![CDATA[Justin Anderson]]></author>
    <authorid><![CDATA[4040]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_justin_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2006]]></date>
</item><item>
    <title><![CDATA[Internet Direct Marketing + TV]]></title>
    <link>http://www.imediaconnection.com/content/10238.asp</link>
    <description><![CDATA[Lee Weinblatt&nbsp;reports&nbsp;that&nbsp;when TV advertising is paired with internet direct marketing, both strategies benefit.]]></description>
    <author><![CDATA[Lee Weinblatt]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinblatt_lee_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2006]]></date>
</item><item>
    <title><![CDATA[A See-Worthy Volvo Treasure Hunt]]></title>
    <link>http://www.imediaconnection.com/content/10328.asp</link>
    <description><![CDATA[Volvo buried a car, but raised dealership traffic and its company profile in a treasure-themed campaign for Disney's &quot;Pirates of the Caribbean.&quot;]]></description>
    <author><![CDATA[Fawn Fitter]]></author>
    <authorid><![CDATA[3897]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fitter_fawn_70.jpg]]></image>
    <date><![CDATA[July 17, 2006]]></date>
</item><item>
    <title><![CDATA[Integrate Now! Break Down the Silos]]></title>
    <link>http://www.imediaconnection.com/content/10312.asp</link>
    <description><![CDATA[Everybody's talking integration-- so why aren't more of us doing it? The T3 president and CEO looks at the hurdles in our way.]]></description>
    <author><![CDATA[Gay Gaddis]]></author>
    <authorid><![CDATA[2014]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gaddis_gay_70.jpg]]></image>
    <date><![CDATA[July 10, 2006]]></date>
</item><item>
    <title><![CDATA[Advice for Integrating an Agency]]></title>
    <link>http://www.imediaconnection.com/content/10216.asp</link>
    <description><![CDATA[Joseph Weaver, director of interactive media&nbsp;for Media Storm, gives our managing editor the keys for success.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weaver_joseph_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2006]]></date>
</item><item>
    <title><![CDATA[Reaching Consumers Around the Clock]]></title>
    <link>http://www.imediaconnection.com/content/10208.asp</link>
    <description><![CDATA[See how Saatchi &amp; Saatchi LA's interactive media team&nbsp;drives success for Toyota's Yaris with&nbsp;a&nbsp;multi-channel rich media campaign.]]></description>
    <author><![CDATA[Fawn Fitter]]></author>
    <authorid><![CDATA[3897]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fitter_fawn_70.jpg]]></image>
    <date><![CDATA[June 26, 2006]]></date>
</item><item>
    <title><![CDATA[HP Goes Wide to Get Personal]]></title>
    <link>http://www.imediaconnection.com/content/10070.asp</link>
    <description><![CDATA[Hewlett-Packard has launched a worldwide, integrated campaign with major online elements in an effort to boost PC sales.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[June 20, 2006]]></date>
</item><item>
    <title><![CDATA[A Quick Guide to Integrated Marketing]]></title>
    <link>http://www.imediaconnection.com/content/10025.asp</link>
    <description><![CDATA[What you need to know (and what you need to avoid) to get the most out of your marketing campaign across channels.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[June 14, 2006]]></date>
</item><item>
    <title><![CDATA[Post, TV Guide and The Donald]]></title>
    <link>http://www.imediaconnection.com/content/9805.asp</link>
    <description><![CDATA[Kraft embarked on a multi-media campaign that included print, channel/IPG and online ads and activities to promote a new product being launched on &quot;The Apprentice.&quot;]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[June 07, 2006]]></date>
</item><item>
    <title><![CDATA[Integrating Mobile into the Mix]]></title>
    <link>http://www.imediaconnection.com/content/9762.asp</link>
    <description><![CDATA[ipsh! pulls off the first cross-continental mobile campaign as part of an integrated global marketing effort for Elizabeth Arden's Fantasy fragrance.]]></description>
    <author><![CDATA[Fawn Fitter]]></author>
    <authorid><![CDATA[3897]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fitter_fawn_70.jpg]]></image>
    <date><![CDATA[June 01, 2006]]></date>
</item><item>
    <title><![CDATA[ABC Integrates "Lost" to Win]]></title>
    <link>http://www.imediaconnection.com/content/9808.asp</link>
    <description><![CDATA[See how the network markets its hit show across channels to extend audience engagement.]]></description>
    <author><![CDATA[Nanette Marcus & Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lost_70x70.jpg]]></image>
    <date><![CDATA[May 31, 2006]]></date>
</item><item>
    <title><![CDATA[Ten Reasons why "American Idol" is King]]></title>
    <link>http://www.imediaconnection.com/content/9618.asp</link>
    <description><![CDATA[MediaVest's VP, associate director of digital media and innovation looks at the Fox phenomena and how marketers can leverage its success online.]]></description>
    <author><![CDATA[James Kiernan]]></author>
    <authorid><![CDATA[1419]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kiernan_james_70x70.jpg]]></image>
    <date><![CDATA[May 25, 2006]]></date>
</item><item>
    <title><![CDATA[Is the Upfront Pullback Good for Online?]]></title>
    <link>http://www.imediaconnection.com/content/9643.asp</link>
    <description><![CDATA[Dollars leaking out of network TV has to be good for somebody, but our exec editor thinks it's premature to say who that somebody is.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2006]]></date>
</item><item>
    <title><![CDATA[Innovation Fuels Integration]]></title>
    <link>http://www.imediaconnection.com/content/9435.asp</link>
    <description><![CDATA[Reuters' direct-to-consumer business has no media boundaries, offering marketers access to a large, affluent audience via multi-platforms.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2006]]></date>
</item><item>
    <title><![CDATA[5 Tips to Achieve Integration]]></title>
    <link>http://www.imediaconnection.com/content/9415.asp</link>
    <description><![CDATA[A Carat Fusion SVP describes the effort needed to develop an integrated marketing campaign.]]></description>
    <author><![CDATA[Paul Santello]]></author>
    <authorid><![CDATA[1999]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_santello_paul_70.jpg]]></image>
    <date><![CDATA[May 03, 2006]]></date>
</item><item>
    <title><![CDATA[When a Promo Isn't Just a Promo]]></title>
    <link>http://www.imediaconnection.com/content/9234.asp</link>
    <description><![CDATA[The Weather Channel created a microsite to promote&nbsp;a TV program, and used multiple media to promote the microsite as a standalone entertainment piece.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[April 25, 2006]]></date>
</item><item>
    <title><![CDATA[5 Reasons to Market Movies Online]]></title>
    <link>http://www.imediaconnection.com/content/9163.asp</link>
    <description><![CDATA[Consumers have changed their media habits: it's time for your marketing to follow.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[April 19, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Creating Customer Experiences]]></title>
    <link>http://www.imediaconnection.com/content/8841.asp</link>
    <description><![CDATA[Kevin Ryan speaks with Hilton's Jamie Welsh about the need to create emotional connections with consumers through media.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[March 28, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Exclusive: Larry Kramer on March Madness]]></title>
    <link>http://www.imediaconnection.com/content/8720.asp</link>
    <description><![CDATA[CBS Digital Media President Larry Kramer chats with our exec editor about the history-making success of the NCAA March Madness on Demand (MMOD) video player.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kramer_larry_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2006]]></date>
</item><item>
    <title><![CDATA[The Surprising iPod Audience]]></title>
    <link>http://www.imediaconnection.com/content/8567.asp</link>
    <description><![CDATA[Thinking about sponsoring a podcast or starting your own branded iPod content? Before you do, check out this new report from BIGresearch.]]></description>
    <author><![CDATA[Joe Pilotta]]></author>
    <authorid><![CDATA[3736]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pilotta_joe_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Internet Marketing in 2006]]></title>
    <link>http://www.imediaconnection.com/content/7801.asp</link>
    <description><![CDATA[Jason Burnham, Horizon Interactive's media director, speaks with Masha Geller on internet marketing and best practices.]]></description>
    <author><![CDATA[Emma Brownell]]></author>
    <authorid><![CDATA[2409]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[January 11, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Packaging Integrated Content]]></title>
    <link>http://www.imediaconnection.com/content/7689.asp</link>
    <description><![CDATA[A panel discusses the intricacies of developing these deals at a recent agency summit in La Quinta, CA.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[January 05, 2006]]></date>
</item><item>
    <title><![CDATA[New Integration Opportunities: PaperBoy]]></title>
    <link>http://www.imediaconnection.com/content/7567.asp</link>
    <description><![CDATA[Grady Rose's president sits down with PointRoll's Andy Ellenthal and USAToday.com's Lorraine Ross to talk about PointRoll's new digital Free Standing Insert. ]]></description>
    <author><![CDATA[Larry Everling]]></author>
    <authorid><![CDATA[411]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_everling_larry_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2005]]></date>
</item><item>
    <title><![CDATA[IM Expands the American Idol Experience]]></title>
    <link>http://www.imediaconnection.com/content/7462.asp</link>
    <description><![CDATA[The hit TV show looks to online as a tool for extending its relationship with fans. ]]></description>
    <author><![CDATA[Bob Kimball]]></author>
    <authorid><![CDATA[2897]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kimball_bob_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2005]]></date>
</item><item>
    <title><![CDATA[Don E. Schultz: Integrated Marketing Q&A]]></title>
    <link>http://www.imediaconnection.com/content/7427.asp</link>
    <description><![CDATA[Executive Editor Brad Berens sits down with the integrated marketing guru to chat about the big picture for marketing's present and future.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_schultz_don_70.jpg]]></image>
    <date><![CDATA[December 01, 2005]]></date>
</item><item>
    <title><![CDATA[Case Study: Tide Boosts Traffic 9-Fold]]></title>
    <link>http://www.imediaconnection.com/content/7406.asp</link>
    <description><![CDATA[A Hitwise senior research analyst shows how the CPG icon drove a large traffic increase using an integrated campaign.]]></description>
    <author><![CDATA[LeeAnn Prescott]]></author>
    <authorid><![CDATA[4034]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_prescott_leeann_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2005]]></date>
</item><item>
    <title><![CDATA[Media Maze: Breaking Down the Silos]]></title>
    <link>http://www.imediaconnection.com/content/7351.asp</link>
    <description><![CDATA[Our media strategies editor draws a bead on what we talk about when we talk about &quot;integration.&quot;]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[November 22, 2005]]></date>
</item><item>
    <title><![CDATA[Affiliate Marketing 2.0]]></title>
    <link>http://www.imediaconnection.com/content/7308.asp</link>
    <description><![CDATA[It's time to take another look at affiliate marketing -- Shawn Collins Consulting's CEO outlines the new evolution.]]></description>
    <author><![CDATA[Shawn Collins]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_collins_shawn_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2005]]></date>
</item><item>
    <title><![CDATA[Web Matures as Entertainment Vehicle]]></title>
    <link>http://www.imediaconnection.com/content/7087.asp</link>
    <description><![CDATA[iMedia's Rebecca Weeks looks at how the web has emerged as an entertainment force in a fracturing media universe.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weeks_rebecca_70.jpg]]></image>
    <date><![CDATA[November 03, 2005]]></date>
</item><item>
    <title><![CDATA[Integration: Connective Tissue Revisited]]></title>
    <link>http://www.imediaconnection.com/content/7067.asp</link>
    <description><![CDATA[Grady Rose Consulting's Larry Everling measures the ad industry's progress towards integration.]]></description>
    <author><![CDATA[Larry Everling]]></author>
    <authorid><![CDATA[411]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_everling_larry_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2005]]></date>
</item><item>
    <title><![CDATA[Nine Rules of Integration]]></title>
    <link>http://www.imediaconnection.com/content/6858.asp</link>
    <description><![CDATA[Hyundai and Carat team up at the iMedia Brand Summit to describe what it takes to develop a true integrated campaign.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2005]]></date>
</item><item>
    <title><![CDATA[Digital Hollywood: No One Has Answers]]></title>
    <link>http://www.imediaconnection.com/content/6804.asp</link>
    <description><![CDATA[Rebecca Weeks reports on the reality of advertising, cross-over and distribution strategies in today's entertainment landscape.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weeks_rebecca_70.jpg]]></image>
    <date><![CDATA[September 22, 2005]]></date>
</item><item>
    <title><![CDATA[Spray and Prey]]></title>
    <link>http://www.imediaconnection.com/content/6400.asp</link>
    <description><![CDATA[Grady Rose's Larry Everling tells us about the pitfalls of failing to integrate online into marketing strategy.]]></description>
    <author><![CDATA[Larry Everling]]></author>
    <authorid><![CDATA[411]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/puzzle_integration_70x70.jpg]]></image>
    <date><![CDATA[July 27, 2005]]></date>
</item><item>
    <title><![CDATA[Hollywood Weighs Integrated Marketing]]></title>
    <link>http://www.imediaconnection.com/content/6254.asp</link>
    <description><![CDATA[NBC Universal CMO John Miller discussed the value of integration at Wednesday's Summit, followed by a panel of high-level TV marketers.]]></description>
    <author><![CDATA[Gunjan Bagla]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/nbc_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2005]]></date>
</item><item>
    <title><![CDATA[Affiliate Marketing -- Hotter Than Ever?]]></title>
    <link>http://www.imediaconnection.com/content/6244.asp</link>
    <description><![CDATA[Shawn Collins reports in on the key trends identified at the Affiliate Summit earlier this month.]]></description>
    <author><![CDATA[Shawn Collins]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/computer_network_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2005]]></date>
</item><item>
    <title><![CDATA[When Brands Become the Stars (Part 2)]]></title>
    <link>http://www.imediaconnection.com/content/6152.asp</link>
    <description><![CDATA[Entertainment marketers discuss where promotions are headed, and brands share their entertainment strategies.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/camera_70x70.jpg]]></image>
    <date><![CDATA[June 17, 2005]]></date>
</item><item>
    <title><![CDATA[When Brands Become the Stars (Part 1)]]></title>
    <link>http://www.imediaconnection.com/content/6146.asp</link>
    <description><![CDATA[Entertainment marketers discuss how to educate partners, align visions and balance economics.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 16, 2005]]></date>
</item><item>
    <title><![CDATA[Case Study: Dream Home Giveaway]]></title>
    <link>http://www.imediaconnection.com/content/5602.asp</link>
    <description><![CDATA[HGTV&nbsp;took the registration form for TV's biggest sweepstakes online, with some startling results.]]></description>
    <author><![CDATA[Hallie Madeline]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_hgtv.JPG]]></image>
    <date><![CDATA[April 28, 2005]]></date>
</item><item>
    <title><![CDATA[Q&A with Oracle's Todd Forsythe]]></title>
    <link>http://www.imediaconnection.com/content/5525.asp</link>
    <description><![CDATA[Grady Rose's Larry Everling looks at&nbsp;steps Oracle Corporation took to implement&nbsp;complex integrated marketing, with online as a strategic hub.]]></description>
    <author><![CDATA[Larry Everling]]></author>
    <authorid><![CDATA[411]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/affiliates_100x100.jpg]]></image>
    <date><![CDATA[April 20, 2005]]></date>
</item><item>
    <title><![CDATA[Note to Affiliate Marketers: Knock It Off]]></title>
    <link>http://www.imediaconnection.com/content/5480.asp</link>
    <description><![CDATA[Some affiliate marketers are making some bad choices when it comes to email usage, and it's time somebody dropped a dime on them.]]></description>
    <author><![CDATA[Shawn Collins]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_stopSpam.gif]]></image>
    <date><![CDATA[April 13, 2005]]></date>
</item><item>
    <title><![CDATA[If You Want To Reach �Em, Teach �Em]]></title>
    <link>http://www.imediaconnection.com/content/5398.asp</link>
    <description><![CDATA[Sony and Atkins Nutritionals show how to reach ad-adverse consumers through online Educational Marketing.]]></description>
    <author><![CDATA[Dave Ellett]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_math.jpg]]></image>
    <date><![CDATA[April 04, 2005]]></date>
</item><item>
    <title><![CDATA[Communications Planning and ROI, Part 2]]></title>
    <link>http://www.imediaconnection.com/content/5191.asp</link>
    <description><![CDATA[TelevisionWeek's second annual media planning conference had traditional media execs uttering such phrases as ROI and behavioral targeting.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/tvweek_100x100.jpg]]></image>
    <date><![CDATA[March 07, 2005]]></date>
</item><item>
    <title><![CDATA[Communications Planning and ROI, Part 1]]></title>
    <link>http://www.imediaconnection.com/content/5183.asp</link>
    <description><![CDATA[TelevisionWeek's second annual media planning conference had traditional media execs uttering such phrases as ROI and behavioral targeting.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/tvweek_100x100.jpg]]></image>
    <date><![CDATA[March 03, 2005]]></date>
</item><item>
    <title><![CDATA[And the Award Goes to � Technology]]></title>
    <link>http://www.imediaconnection.com/content/5155.asp</link>
    <description><![CDATA[77th Oscar Telecasts aimed to connect interactively with on-site and home viewers.]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwarz_joyce_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2005]]></date>
</item><item>
    <title><![CDATA[A Sort of Affiliate Homecoming]]></title>
    <link>http://www.imediaconnection.com/content/5113.asp</link>
    <description><![CDATA[Last week's eComXpo successfully pulled off the reincarnated affiliate marketing webinar idea.]]></description>
    <author><![CDATA[Shawn Collins]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ecomxpo_050221.gif]]></image>
    <date><![CDATA[February 22, 2005]]></date>
</item><item>
    <title><![CDATA[Madison + Vine + Valley]]></title>
    <link>http://www.imediaconnection.com/content/5108.asp</link>
    <description><![CDATA[Branded entertainment forerunners explain how relationships, technology and permission must support creativity.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_richMedia.jpg]]></image>
    <date><![CDATA[February 21, 2005]]></date>
</item><item>
    <title><![CDATA[Keeping the Faithful]]></title>
    <link>http://www.imediaconnection.com/content/5091.asp</link>
    <description><![CDATA[Grady Rose's Larry Everling profiles Transactis, Inc. -- a firm with technology that attempts to facilitate an improved brand experience after customer acquisition.]]></description>
    <author><![CDATA[Larry Everling]]></author>
    <authorid><![CDATA[411]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_everling_larry.jpg]]></image>
    <date><![CDATA[February 17, 2005]]></date>
</item><item>
    <title><![CDATA[Building Online/Offline Media Partnerships]]></title>
    <link>http://www.imediaconnection.com/content/5061.asp</link>
    <description><![CDATA[Complex partnerships like &quot;The Apprentice,&quot; Yahoo! and advertisers don't just happen. Here are things to consider. ]]></description>
    <author><![CDATA[Aaron Cohen]]></author>
    <authorid><![CDATA[2148]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/yahoo.jpg]]></image>
    <date><![CDATA[February 14, 2005]]></date>
</item><item>
    <title><![CDATA[Convergence in a Fracturing Media World]]></title>
    <link>http://www.imediaconnection.com/content/5042.asp</link>
    <description><![CDATA[Advancing technology combines and controls media touchpoints, turning marketing on its head, says OMD's Joe Uva at the iMedia Brand Summit.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/brandsummit_100x100.gif]]></image>
    <date><![CDATA[February 09, 2005]]></date>
</item><item>
    <title><![CDATA[Winning the Game]]></title>
    <link>http://www.imediaconnection.com/content/5003.asp</link>
    <description><![CDATA[A case study of work done for Nintendo demonstrates the effectiveness of collaboration and integration.]]></description>
    <author><![CDATA[Mitch Brandow]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/mayhemFinal_100x100.gif]]></image>
    <date><![CDATA[February 02, 2005]]></date>
</item><item>
    <title><![CDATA[The Next Big Idea? (2 of 2)]]></title>
    <link>http://www.imediaconnection.com/content/4959.asp</link>
    <description><![CDATA[In the cut-throat branded entertainment market, creative, integration and the size of the idea always trump commerce.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/big_idea_100x100.gif]]></image>
    <date><![CDATA[January 25, 2005]]></date>
</item><item>
    <title><![CDATA[The Next Big Idea? (1 of 2)]]></title>
    <link>http://www.imediaconnection.com/content/4952.asp</link>
    <description><![CDATA[In the cut-throat branded entertainment market, creative, integration and the size of the idea always trump commerce.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/big_idea_100x100.gif]]></image>
    <date><![CDATA[January 24, 2005]]></date>
</item><item>
    <title><![CDATA[Arbitrage Affiliates Punk�d by Google]]></title>
    <link>http://www.imediaconnection.com/content/4929.asp</link>
    <description><![CDATA[How much will the search company's latest announcement affect affiliate marketing?]]></description>
    <author><![CDATA[Shawn Collins]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_google.jpg]]></image>
    <date><![CDATA[January 19, 2005]]></date>
</item><item>
    <title><![CDATA[Expert Online Marketing Tips]]></title>
    <link>http://www.imediaconnection.com/content/4896.asp</link>
    <description><![CDATA[Etailers should examine this holiday season's sales and marketing tactics to start planning for the 2005 season.]]></description>
    <author><![CDATA[Misty Locke and Cheryle Pingel]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_giftwrap.jpg]]></image>
    <date><![CDATA[January 12, 2005]]></date>
</item><item>
    <title><![CDATA[Connective Tissue: Integrated Marketing]]></title>
    <link>http://www.imediaconnection.com/content/4869.asp</link>
    <description><![CDATA[Larry Everling of Grady Rose Consulting looks at integrated marketing triumphs from the 2004 holiday season and helps us&nbsp;prepare for 2005.]]></description>
    <author><![CDATA[Larry Everling]]></author>
    <authorid><![CDATA[411]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_shopping.gif]]></image>
    <date><![CDATA[January 06, 2005]]></date>
</item><item>
    <title><![CDATA[Zip Code Submit Offers ]]></title>
    <link>http://www.imediaconnection.com/content/4840.asp</link>
    <description><![CDATA[Affiliate marketers are executing this tactic faster than you can type 90210.]]></description>
    <author><![CDATA[Scott Rewick]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/zipcode_100x100.gif]]></image>
    <date><![CDATA[December 29, 2004]]></date>
</item><item>
    <title><![CDATA[New Year�s Affiliate Resolutions]]></title>
    <link>http://www.imediaconnection.com/content/4831.asp</link>
    <description><![CDATA[Changes in 2005 will result from cogent business decisions, reaction to litigation and following trends.]]></description>
    <author><![CDATA[Shawn Collins]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_radar.jpg]]></image>
    <date><![CDATA[December 22, 2004]]></date>
</item><item>
    <title><![CDATA[A Coordinated Effort]]></title>
    <link>http://www.imediaconnection.com/content/4790.asp</link>
    <description><![CDATA[As more and more studies reveal the power of online to sell product offline, retailers increasingly are integrating their marketing efforts.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_eTailing.gif]]></image>
    <date><![CDATA[December 15, 2004]]></date>
</item><item>
    <title><![CDATA[An Affiliate Marketing History Lesson]]></title>
    <link>http://www.imediaconnection.com/content/4778.asp</link>
    <description><![CDATA[Some original online affiliate marketing programs are still around, while others lit the trail then disappeared into the sunset.]]></description>
    <author><![CDATA[Russell Shaw]]></author>
    <authorid><![CDATA[3487]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_digital.jpg]]></image>
    <date><![CDATA[December 14, 2004]]></date>
</item><item>
    <title><![CDATA[Optimize Your Offers for the Season ]]></title>
    <link>http://www.imediaconnection.com/content/4706.asp</link>
    <description><![CDATA[Affiliate marketers hocking anything from home loans to autos can holiday-ize your messages.]]></description>
    <author><![CDATA[Scott Rewick]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_giftwrap.jpg]]></image>
    <date><![CDATA[December 02, 2004]]></date>
</item><item>
    <title><![CDATA[10 Tips for Your Affiliate Program]]></title>
    <link>http://www.imediaconnection.com/content/4673.asp</link>
    <description><![CDATA[Do you know what a &quot;diaper dandy&quot; is in affiliate marketing and why it's good to be one? We didn't either, until we read this column �]]></description>
    <author><![CDATA[Shawn Collins]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/10tips_100x100_1.gif]]></image>
    <date><![CDATA[November 24, 2004]]></date>
</item><item>
    <title><![CDATA[Capitalizing on Marketing Synergies]]></title>
    <link>http://www.imediaconnection.com/content/4621.asp</link>
    <description><![CDATA[From airlines partnering with rental cars to soft drinks offering music, co-branded promos provide marketers numerous advantages.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_handclasp.jpg]]></image>
    <date><![CDATA[November 18, 2004]]></date>
</item><item>
    <title><![CDATA[Basic Training for Affiliate Managers]]></title>
    <link>http://www.imediaconnection.com/content/4604.asp</link>
    <description><![CDATA[Keeping a fit unit requires taking proactive measures, monitoring activity and enforcing rules.]]></description>
    <author><![CDATA[Shawn Collins]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_respect.gif]]></image>
    <date><![CDATA[November 17, 2004]]></date>
</item><item>
    <title><![CDATA[Consumer Behavior Drives New Platforms 3 of 3]]></title>
    <link>http://www.imediaconnection.com/content/4593.asp</link>
    <description><![CDATA[Two industry experts define emerging technologies and their uses for marketers at the iMedia Brand Summit (final of 3).]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_webSearch.jpg]]></image>
    <date><![CDATA[November 16, 2004]]></date>
</item><item>
    <title><![CDATA[Opportunity Rapping at Your Door]]></title>
    <link>http://www.imediaconnection.com/content/4592.asp</link>
    <description><![CDATA[This author's search for a gift reveals lost opportunity for record retailers.]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwarz_joyce_70x70.jpg]]></image>
    <date><![CDATA[November 16, 2004]]></date>
</item><item>
    <title><![CDATA[Consumer Behavior Drives New Platforms 2 of 3]]></title>
    <link>http://www.imediaconnection.com/content/4583.asp</link>
    <description><![CDATA[Two industry experts define emerging technologies and their uses for marketers at the iMedia Brand Summit (part 2 of 3).]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_imediabrandsummit.jpg]]></image>
    <date><![CDATA[November 15, 2004]]></date>
</item><item>
    <title><![CDATA[Consumer Behavior Drives New Platforms 1 of 3]]></title>
    <link>http://www.imediaconnection.com/content/4571.asp</link>
    <description><![CDATA[Two industry experts define emerging technologies and their uses for marketers at the iMedia Brand Summit (part 1 of 3).]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_crystalball.jpg]]></image>
    <date><![CDATA[November 11, 2004]]></date>
</item><item>
    <title><![CDATA[New Options for Affiliate Marketing]]></title>
    <link>http://www.imediaconnection.com/content/4568.asp</link>
    <description><![CDATA[Many merchants are evaluating private options to supplement their affiliate programs.]]></description>
    <author><![CDATA[Rob Key]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_handclasp.jpg]]></image>
    <date><![CDATA[November 11, 2004]]></date>
</item><item>
    <title><![CDATA[The Low-down: Search and Your Affiliates]]></title>
    <link>http://www.imediaconnection.com/content/4538.asp</link>
    <description><![CDATA[Finding a best practice here is like trying to find an �84 Maxima with low miles.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchCopy.gif]]></image>
    <date><![CDATA[November 08, 2004]]></date>
</item><item>
    <title><![CDATA[Evolution of the Soft Sell]]></title>
    <link>http://www.imediaconnection.com/content/4537.asp</link>
    <description><![CDATA[Brands are spending big broadcast dollars driving traffic to sites that aren't even designed to close the deal.]]></description>
    <author><![CDATA[Justin Anderson]]></author>
    <authorid><![CDATA[4040]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_aquos_moretosee.jpg]]></image>
    <date><![CDATA[November 08, 2004]]></date>
</item><item>
    <title><![CDATA[Crest Launches Product on "Apprentice"]]></title>
    <link>http://www.imediaconnection.com/content/4505.asp</link>
    <description><![CDATA[Unique integrated campaign has resulted in over 63 million impressions.]]></description>
    <author><![CDATA[Russell Shaw]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_crest.jpg]]></image>
    <date><![CDATA[November 01, 2004]]></date>
</item><item>
    <title><![CDATA[Inside Affiliate Marketing]]></title>
    <link>http://www.imediaconnection.com/content/4493.asp</link>
    <description><![CDATA[An interview and resources to help marketers better understand the online affiliate marketing space.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_circles.jpg]]></image>
    <date><![CDATA[October 28, 2004]]></date>
</item><item>
    <title><![CDATA[2004: The Internet Election]]></title>
    <link>http://www.imediaconnection.com/content/4489.asp</link>
    <description><![CDATA[Interactive marketing is doing for this year's election what TV did for the 1960 campaign.]]></description>
    <author><![CDATA[Drew Neisser]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_debate.jpg]]></image>
    <date><![CDATA[October 28, 2004]]></date>
</item><item>
    <title><![CDATA[Reviewing 10 Affiliate Networks]]></title>
    <link>http://www.imediaconnection.com/content/4433.asp</link>
    <description><![CDATA[Looking for an affiliate network? Here's a quick crib sheet that will help you find the right one for your needs.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_door2door.gif]]></image>
    <date><![CDATA[October 20, 2004]]></date>
</item><item>
    <title><![CDATA[Choosing an Affiliate Network]]></title>
    <link>http://www.imediaconnection.com/content/4388.asp</link>
    <description><![CDATA[To find the right network for your business, first do your homework, then take some trial runs.]]></description>
    <author><![CDATA[Mark Romanelli]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_earth.jpg]]></image>
    <date><![CDATA[October 13, 2004]]></date>
</item><item>
    <title><![CDATA[Can�t We All Just Get Along?]]></title>
    <link>http://www.imediaconnection.com/content/4375.asp</link>
    <description><![CDATA[Synergy between creative and media professionals isn't just a nice thing: it's necessary.]]></description>
    <author><![CDATA[Alan Feldenkris]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_handclasp.jpg]]></image>
    <date><![CDATA[October 11, 2004]]></date>
</item><item>
    <title><![CDATA[Where to Spend the Budget?]]></title>
    <link>http://www.imediaconnection.com/content/4357.asp</link>
    <description><![CDATA[Media reps advocate for their channels but offer few ideas for increasing cross-media buying.]]></description>
    <author><![CDATA[Masha Geller]]></author>
    <authorid><![CDATA[2525]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_boxinggloves.jpg]]></image>
    <date><![CDATA[October 07, 2004]]></date>
</item><item>
    <title><![CDATA[Affiliate Marketing: 10 Dos & Don'ts]]></title>
    <link>http://www.imediaconnection.com/content/4349.asp</link>
    <description><![CDATA[Here's a list of things to pay attention to, and to avoid, when developing an affiliate marketing program.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_loveHate.gif]]></image>
    <date><![CDATA[October 06, 2004]]></date>
</item><item>
    <title><![CDATA[TV Climbs Ratings "Mountain" Online]]></title>
    <link>http://www.imediaconnection.com/content/4323.asp</link>
    <description><![CDATA[Before the broadcast premiere, The WB gave &quot;The Mountain&quot; to broadband users: is this the future of TV promotion?]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/tv_mountain.gif]]></image>
    <date><![CDATA[September 30, 2004]]></date>
</item><item>
    <title><![CDATA[Affiliate Marketing for Small Businesses]]></title>
    <link>http://www.imediaconnection.com/content/4304.asp</link>
    <description><![CDATA[The little guys can have success, too, if they mind their Ps and Qs.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_dollar_sign.gif]]></image>
    <date><![CDATA[September 29, 2004]]></date>
</item><item>
    <title><![CDATA[Counting More than Cash]]></title>
    <link>http://www.imediaconnection.com/content/4273.asp</link>
    <description><![CDATA[The success of an affiliate marketing program doesn't rest solely on profit.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_dollarbill.jpg]]></image>
    <date><![CDATA[September 22, 2004]]></date>
</item><item>
    <title><![CDATA[Lessons from Jack Trout]]></title>
    <link>http://www.imediaconnection.com/content/4262.asp</link>
    <description><![CDATA[Legendary strategist talks brand differentiation, but leaves audience to put it in interactive context.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[September 21, 2004]]></date>
</item><item>
    <title><![CDATA[Interactive Marketing, TV and� Frogs]]></title>
    <link>http://www.imediaconnection.com/content/4229.asp</link>
    <description><![CDATA[Keynoter tells iMedia Brand Summit how to market in today's complex media market.]]></description>
    <author><![CDATA[Masha Geller]]></author>
    <authorid><![CDATA[2525]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_brand_summit.gif]]></image>
    <date><![CDATA[September 15, 2004]]></date>
</item><item>
    <title><![CDATA[Making Affiliate Marketing Work]]></title>
    <link>http://www.imediaconnection.com/content/4219.asp</link>
    <description><![CDATA[Perceived as a �free� way to build more sales, affiliate marketing actually requires a great deal of time, effort and resources.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_qmarks.jpg]]></image>
    <date><![CDATA[September 15, 2004]]></date>
</item><item>
    <title><![CDATA[One Word: Integration]]></title>
    <link>http://www.imediaconnection.com/content/4218.asp</link>
    <description><![CDATA[iMedia Brand Summit opens with what works, what is broken and what needs to happen to bring it all together.]]></description>
    <author><![CDATA[Masha Geller]]></author>
    <authorid><![CDATA[2525]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_imbs.gif]]></image>
    <date><![CDATA[September 14, 2004]]></date>
</item><item>
    <title><![CDATA[Weapons of Mass Persuasion]]></title>
    <link>http://www.imediaconnection.com/content/4129.asp</link>
    <description><![CDATA[How the RNC and DNC use the Internet's targeting prowess to mobilize voters.]]></description>
    <author><![CDATA[Rich Person]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_vote.gif]]></image>
    <date><![CDATA[September 02, 2004]]></date>
</item><item>
    <title><![CDATA[Affiliate Marketing 101]]></title>
    <link>http://www.imediaconnection.com/content/4117.asp</link>
    <description><![CDATA[What is it, and what are the benefits and challenges for marketers?]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_circles.jpg]]></image>
    <date><![CDATA[September 01, 2004]]></date>
</item><item>
    <title><![CDATA[Gold Medal Piggybacking at Home]]></title>
    <link>http://www.imediaconnection.com/content/4079.asp</link>
    <description><![CDATA[So many marketers are riding NBC's Olympics coattails that consumers don' know who's official and who's not (part two of two).]]></description>
    <author><![CDATA[Joyce A. Schwarz]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_NBCAthens.jpg]]></image>
    <date><![CDATA[August 25, 2004]]></date>
</item><item>
    <title><![CDATA[Gold Medal Piggybacking]]></title>
    <link>http://www.imediaconnection.com/content/4070.asp</link>
    <description><![CDATA[Olympics online advertisers still waiting for their piece of official sites' traffic jumps (part one of two).]]></description>
    <author><![CDATA[Joyce A. Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwarz_joyce_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2004]]></date>
</item><item>
    <title><![CDATA[The Data Integration Imperative]]></title>
    <link>http://www.imediaconnection.com/content/3873.asp</link>
    <description><![CDATA[Too many marketers are still siloing their media efforts.]]></description>
    <author><![CDATA[Andy Cutler]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/silo.jpg]]></image>
    <date><![CDATA[July 26, 2004]]></date>
</item><item>
    <title><![CDATA[Music for the Masses]]></title>
    <link>http://www.imediaconnection.com/content/3856.asp</link>
    <description><![CDATA[MP3 downloads become the new cereal box toys, as promotions push digital music into the mainstream.]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid><![CDATA[1280]]></authorid>
    <section><![CDATA[Word of Mouth]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_mactracks.jpg]]></image>
    <date><![CDATA[July 22, 2004]]></date>
</item><item>
    <title><![CDATA[More Proof That Online Drives Sales]]></title>
    <link>http://www.imediaconnection.com/content/3807.asp</link>
    <description><![CDATA[With macro issues resolved, micro issues take center stage.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_shopping.gif]]></image>
    <date><![CDATA[July 14, 2004]]></date>
</item><item>
    <title><![CDATA[Wimbledon's Marketing Grand Slam]]></title>
    <link>http://www.imediaconnection.com/content/3794.asp</link>
    <description><![CDATA[Event sponsors remain low-key, but integrate efforts for maximum value.]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_wimbeldon.jpg]]></image>
    <date><![CDATA[July 13, 2004]]></date>
</item><item>
    <title><![CDATA[Does Integrated Marketing Work?]]></title>
    <link>http://www.imediaconnection.com/content/3752.asp</link>
    <description><![CDATA[Here's evidence you can use to plead your case.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_qmarks.jpg]]></image>
    <date><![CDATA[July 02, 2004]]></date>
</item><item>
    <title><![CDATA[Maximize Events with Web's Help]]></title>
    <link>http://www.imediaconnection.com/content/3699.asp</link>
    <description><![CDATA[Internet can help you get more from leads generated at events.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_tent.jpg]]></image>
    <date><![CDATA[June 24, 2004]]></date>
</item><item>
    <title><![CDATA[AOL Latino Reaches Out Offline]]></title>
    <link>http://www.imediaconnection.com/content/3639.asp</link>
    <description><![CDATA[Portal integrates TV and radio to tout benefits of bringing service into Hispanic homes.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_AOLLatino.jpg]]></image>
    <date><![CDATA[June 15, 2004]]></date>
</item><item>
    <title><![CDATA[Be More than a Blip]]></title>
    <link>http://www.imediaconnection.com/content/3563.asp</link>
    <description><![CDATA[Make sure your Internet spend shows up in marketing mix modeling.]]></description>
    <author><![CDATA[John Nardone]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_radar.jpg]]></image>
    <date><![CDATA[June 02, 2004]]></date>
</item><item>
    <title><![CDATA[Motorola Rocks Teens]]></title>
    <link>http://www.imediaconnection.com/content/3474.asp</link>
    <description><![CDATA[Electronics company partners with trusted brand to get hard-to-reach market to vote&nbsp;(last of two parts.)]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Word of Mouth]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_rockthevote.jpg]]></image>
    <date><![CDATA[May 19, 2004]]></date>
</item><item>
    <title><![CDATA[Sony Seeks Soccer Moms]]></title>
    <link>http://www.imediaconnection.com/content/3466.asp</link>
    <description><![CDATA[Two wireless campaigns show power of online response in offline promotions (first of two parts).]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Word of Mouth]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_sonydisney.jpg]]></image>
    <date><![CDATA[May 18, 2004]]></date>
</item><item>
    <title><![CDATA[Pictures Worth 850,000 Words]]></title>
    <link>http://www.imediaconnection.com/content/3422.asp</link>
    <description><![CDATA[&quot;You+HP&quot; tour offers lesson in seamless integration of entertainment, education and selling.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_youhp.jpg]]></image>
    <date><![CDATA[May 13, 2004]]></date>
</item><item>
    <title><![CDATA[The Fifth Network]]></title>
    <link>http://www.imediaconnection.com/content/3411.asp</link>
    <description><![CDATA[Politicians&nbsp;need to appeal to the Internet audience, which is bigger than any audience CBS, NBC, ABC and FOX can deliver.]]></description>
    <author><![CDATA[Bill Caspare]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_vote.gif]]></image>
    <date><![CDATA[May 12, 2004]]></date>
</item><item>
    <title><![CDATA[SEM is Thread, Not Whole Cloth]]></title>
    <link>http://www.imediaconnection.com/content/3277.asp</link>
    <description><![CDATA[Search is a good branding tool, but only as part of a larger traditional messaging effort.]]></description>
    <author><![CDATA[G. Jarvis Coffin]]></author>
    <authorid><![CDATA[79]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jarvis_coffin.jpg]]></image>
    <date><![CDATA[April 27, 2004]]></date>
</item><item>
    <title><![CDATA[Multi-Channel Goes Both Ways Part 2]]></title>
    <link>http://www.imediaconnection.com/content/3264.asp</link>
    <description><![CDATA[Pure-play Internet companies sacrifice Internet's accountability for TV's mass (second of two parts).]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/yahoo.jpg]]></image>
    <date><![CDATA[April 22, 2004]]></date>
</item><item>
    <title><![CDATA[Multi-Channel Goes Both Ways]]></title>
    <link>http://www.imediaconnection.com/content/3255.asp</link>
    <description><![CDATA[Pure-play Internet companies find success advertising offline, too (first of two parts).]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_multiChan.gif]]></image>
    <date><![CDATA[April 21, 2004]]></date>
</item><item>
    <title><![CDATA[Campaigns to Crow About]]></title>
    <link>http://www.imediaconnection.com/content/3206.asp</link>
    <description><![CDATA[Record exec shares&nbsp;ways you can build your brands by leveraging his brands (last of two parts).]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_crow.jpg]]></image>
    <date><![CDATA[April 13, 2004]]></date>
</item><item>
    <title><![CDATA[No Doubt About It]]></title>
    <link>http://www.imediaconnection.com/content/3200.asp</link>
    <description><![CDATA[Music offers stellar branding opportunities. But why aren�t more agencies and brands jumping on it (first of two parts)?]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/nodoubt.jpg]]></image>
    <date><![CDATA[April 12, 2004]]></date>
</item><item>
    <title><![CDATA[Reality TV Meets eBay]]></title>
    <link>http://www.imediaconnection.com/content/3058.asp</link>
    <description><![CDATA[Non-profit hopes to profit from TV pitch auction on eBay.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_eBay(1).gif]]></image>
    <date><![CDATA[March 22, 2004]]></date>
</item><item>
    <title><![CDATA[Audi�s Slam Dunk]]></title>
    <link>http://www.imediaconnection.com/content/3009.asp</link>
    <description><![CDATA[Automaker's wireless Final Four coverage sponsorship should be an easy&nbsp;win with tech-savvy males.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_audi.gif]]></image>
    <date><![CDATA[March 15, 2004]]></date>
</item><item>
    <title><![CDATA[And the Oscar (Online) Goes to...]]></title>
    <link>http://www.imediaconnection.com/content/2903.asp</link>
    <description><![CDATA[Which Web site gets my little gold guy for being the most fun during the telecast?]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_oscar.gif]]></image>
    <date><![CDATA[March 02, 2004]]></date>
</item><item>
    <title><![CDATA[GSN Wins With TV-Web Integration]]></title>
    <link>http://www.imediaconnection.com/content/2877.asp</link>
    <description><![CDATA[Network�s switch from 1970s game shows to TV-Web games boosted gsn.com registration from 6,000 to 1 million-plus. Re-branding is next.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_GSN.gif]]></image>
    <date><![CDATA[February 26, 2004]]></date>
</item><item>
    <title><![CDATA[Case Study: �See What Happens�]]></title>
    <link>http://www.imediaconnection.com/content/2821.asp</link>
    <description><![CDATA[Mitsubishi showed just half of a Super Bowl spot and drove millions of viewers out of the end zone and onto the Web to see, well, what happens.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/040218sm.jpg]]></image>
    <date><![CDATA[February 18, 2004]]></date>
</item><item>
    <title><![CDATA[Marketing to Multiple Media at a Time]]></title>
    <link>http://www.imediaconnection.com/content/2607.asp</link>
    <description><![CDATA[Start looking at �surround sound� marketing strategies if you want to be viable and relevant to consumers in the future.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[December 17, 2003]]></date>
</item><item>
    <title><![CDATA[Southwest Flies Far with Sponsorships]]></title>
    <link>http://www.imediaconnection.com/content/2180.asp</link>
    <description><![CDATA[Southwest Airlines has not yet fully embraced online advertising. However, it is going full force in online sponsorships. Find out why.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[November 10, 2003]]></date>
</item><item>
    <title><![CDATA[Racing to Be the Dude For a Day]]></title>
    <link>http://www.imediaconnection.com/content/1893.asp</link>
    <description><![CDATA[Speed Channel and Kawasaki witnessed record numbers as 90,000 viewers over a six-week time period went online to register for the �Dude For A Day� promotion.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 27, 2003]]></date>
</item><item>
    <title><![CDATA[Extending Your Reach]]></title>
    <link>http://www.imediaconnection.com/content/2028.asp</link>
    <description><![CDATA[Fragmentation of media consumption is at an all-time high, so using online in conjunction with traditional media can help reach people who are light users of the other mediums.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 22, 2003]]></date>
</item><item>
    <title><![CDATA[Tap into Simultaneous Media Consumption]]></title>
    <link>http://www.imediaconnection.com/content/1080.asp</link>
    <description><![CDATA[What was once thought to be a significant cannibalistic threat towards the very existence of television might very well turn out to be complementary.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[August 18, 2003]]></date>
</item><item>
    <title><![CDATA[In Support of Sponsorship]]></title>
    <link>http://www.imediaconnection.com/content/1078.asp</link>
    <description><![CDATA[The Internet enables marketers to translate offline sponsorship activities online, as well as to insert unique aspects.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[August 04, 2003]]></date>
</item><item>
    <title><![CDATA[Terry Lives Long After the Super Bowl]]></title>
    <link>http://www.imediaconnection.com/content/1397.asp</link>
    <description><![CDATA[Terry Tate�s fame following the 60-second Super Bowl commercial may have been short-lived if Reebok hadn�t devised a scheme to keep fans enthralled by using the Internet.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 24, 2003]]></date>
</item><item>
    <title><![CDATA[Resuscitate Integration]]></title>
    <link>http://www.imediaconnection.com/content/1075.asp</link>
    <description><![CDATA[The apparent disconnect between television and the Web is just one expression of the lack of integration in today�s day and age. This simply has to change.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 21, 2003]]></date>
</item><item>
    <title><![CDATA[Inviting Interaction]]></title>
    <link>http://www.imediaconnection.com/content/1073.asp</link>
    <description><![CDATA[If �traditional� advertising is one extreme and involving experiences is the other end of the spectrum, then inviting consumers to interact fits neatly somewhere in the middle.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 07, 2003]]></date>
</item><item>
    <title><![CDATA[ZIMA Uses Hi-Tech Tools to Target Consumers]]></title>
    <link>http://www.imediaconnection.com/content/2577.asp</link>
    <description><![CDATA[As its target consumers become heavy wireless and Internet users, ZIMA joins forces with MSN and launches a month long offline, online and wireless campaign.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 15, 2003]]></date>
</item><item>
    <title><![CDATA[The Art of the Cross-Platform Deal]]></title>
    <link>http://www.imediaconnection.com/content/1993.asp</link>
    <description><![CDATA[Sellers, agencies and advertisers all have an opportunity to sit in the driver�s seat with respect to generating demand for cross-platform packages, but not without facing obstacles.]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 12, 2003]]></date>
</item><item>
    <title><![CDATA[Managing Cross-Platform Marketing]]></title>
    <link>http://www.imediaconnection.com/content/1992.asp</link>
    <description><![CDATA[Looking toward a bright future for cross-platform marketing, many media executives are quick to offer tips for navigating these new and strange waters.]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 12, 2003]]></date>
</item><item>
    <title><![CDATA[Command Awareness with Cross-media Blitz]]></title>
    <link>http://www.imediaconnection.com/content/804.asp</link>
    <description><![CDATA[Because consumers use different forms of media at different times of the day, an optimized mix of strategically selected media works best to reach and impact them.]]></description>
    <author><![CDATA[Jospeh Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 20, 2003]]></date>
</item><item>
    <title><![CDATA[C&T: 21st Century Packaged Goods]]></title>
    <link>http://www.imediaconnection.com/content/1936.asp</link>
    <description><![CDATA[Reaching the computer &amp; technology audience means using a combination of traditional and interactive messages that fit the consumer�s lifestyle and purchasing process.]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 09, 2002]]></date>
</item><item>
    <title><![CDATA[Web Helps CPG Co. Lift Brand Awareness]]></title>
    <link>http://www.imediaconnection.com/content/1917.asp</link>
    <description><![CDATA[Bristol-Myers Squibb used an integrated campaign that included banner ads, e-mails and an online sweepstakes to help launch a new prescription product for women.]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[September 18, 2002]]></date>
</item><item>
    <title><![CDATA[How Qwest Reached its Audience]]></title>
    <link>http://www.imediaconnection.com/content/1911.asp</link>
    <description><![CDATA[Telecommunications companies have various channels through which to connect with their consumers. In this Q &amp; A, we look at how DDBQ helped Qwest utilized these multiple channels to market its products to its customers.]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[August 21, 2002]]></date>
</item><item>
    <title><![CDATA[BMW Films: The Ultimate Marketing Scheme]]></title>
    <link>http://www.imediaconnection.com/content/546.asp</link>
    <description><![CDATA[In 2000, sans the release of a new vehicle, BMW did some pure branding by developing BMW Films � online-only shorts supported by other media. The efforts saw stellar results.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 10, 2002]]></date>
</item><item>
    <title><![CDATA[Brands Show Off Integrated Campaigns]]></title>
    <link>http://www.imediaconnection.com/content/1111.asp</link>
    <description><![CDATA[Four brands � Minute Maid, Palm, Cingular and Sony Pictures (Spiderman) � shared success stories of multi-faceted campaigns at @d:Tech Los Angeles.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 24, 2002]]></date>
</item><item>
    <title><![CDATA[Articles - Integrated Marketing 32275]]></title>
    <link>http://www.imediaconnection.com/content/32275.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Integrated Marketing]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[]]></date>
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