iMedia Connection

Podcast: Countrywide on Interactive

Thu, 26 Oct 2006 00:00:00 -0800

Countrywide's David Collins speaks with iMedia's managing editor about how his company, which offers mortgages, is approaching the interactive space.

Podcast: Reasons to Invest in Interactive

Mon, 23 Oct 2006 00:00:00 -0800

From the Lake Las Vegas Brand Summit session, "Top Ten Reasons To Invest in Interactive".

Podcast: Website Guerilla Tactics

Fri, 20 Oct 2006 00:00:00 -0800

The whole business has gotten behind Redken's use of interactive media. Senior Director, Interactive Marketing Molly Mansur explains why.

Podcast: How Redken Embraces the Web

Thu, 19 Oct 2006 00:00:00 -0800

The whole business has gotten behind Redken's use of interactive media. Senior Director, Interactive Marketing Molly Mansur explains why.

Podcast: Anheuser-Busch Talks

Tue, 17 Oct 2006 00:00:00 -0800

iMedia's managing editor sits down with Anheuser-Busch's senior director of digital marketing to discuss the interactive space and what's ahead.

Podcast: Digital Embrace

Mon, 16 Oct 2006 00:00:00 -0800

From the Lake Las Vegas Brand Summit Keynote Interview: "The Digital Embrace: From Intent to Action, From Mindset to Talent."

Podcast: One-Minute Tips

Fri, 13 Oct 2006 00:00:00 -0800

From the ad:tech Chicago session, "ad:tech Speaker's Showcase: One Minute Tips" with 30 experts and their tips.

Podcast: Maintaining Customer Dialogue

Thu, 12 Oct 2006 00:00:00 -0800

iMedia's search editor sits down with Sean Chevney, VP of marketing and AccuQuote, to discuss how brands interact with their online customers.

Podcast: Podcast: Universal Talks Tactics

Tue, 10 Oct 2006 00:00:00 -0800

iMedia's search editor chats with Universal's Doug Neil about the brand's interactive marketing strategy at the iMedia Brand Summit in Lake Las Vegas.

Podcast: The Fundamental Shift

Mon, 09 Oct 2006 00:00:00 -0800

In this iMedia Brand Summit session senior marketers give tips on how to elevate digital's role in the marketing mix.

Podcast: Cross-Media Case Studies

Fri, 06 Oct 2006 00:00:00 -0800

From the ad:tech Chicago session "Cross-Media Client Case Studies" with panelists from Atlas, United Airlines, Digitas, Fathom Online and Covad Communications.

Podcast: Gucci Talks Interactive

Thu, 05 Oct 2006 00:00:00 -0800

iMedia's Managing Editor chats with Gucci's Stephen Blumberg about the brand's interactive marketing strategy.

Podcast: Online Travel

Wed, 04 Oct 2006 00:00:00 -0800

Our managing editor sits down with Dean Harris, CMO of Kayak.com, to discuss online travel, vertical search and user-generated content at the recent fall iMedia Brand Summit.

Podcast: Customer-centered Marketing

Tue, 03 Oct 2006 00:00:00 -0800

From the ad:tech Chicago session, "Waiting for Your Cat to Bark" with Bryan Eisenberg, Co-Founder, Future Now, Inc.

Podcast: C-Level Execs to Spend Online

Mon, 02 Oct 2006 00:00:00 -0800

From the Lake Las Vegas Brand Summit session,"How To Get C-Level Executives to Take Notice."

Podcast: Microsoft Excel Tips

Fri, 29 Sep 2006 00:00:00 -0800

From the ad:tech Chicago workshop: "Eight Ways to Fuel Your Organization's Results Revolution with Microsoft Excel" facilitated by Chris Grant, Ph.D., Analyst, Enlighten.

Podcast: Managing the Deluge

Thu, 28 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session, "Managing the Deluge: Effective Email Inbox Organization" with Pierre Khawand, People-OnTheGo.

Podcast: Small Talk with Big People

Wed, 27 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session, "ad:tech Connect Hotseat: Small Talk with Big People" with representatives from Coke, Atlas, Millward Brown and MarketingSherpa.

Podcast: Customer Acquisition Strategies

Tue, 26 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session "Customer Acquisition Strategies Revealed" with panelists from Sony Electronics, AllState and University of Phoenix.

Podcast: Email Metrics & Web Analytics

Mon, 25 Sep 2006 00:00:00 -0800

From the Chicago ad:tech session "Merging Web Analytics with Email Marketing Metrics to Increase Performance" with David Baker, Leona Green and John Sheldon.

Podcast: Local Media Strategies

Fri, 22 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session "Developing an Integrated Local Media Strategy" with panelists from Yahoo!, Sun Times Group, Centro and Ingenio.

Podcast: Consumer Experience

Thu, 21 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session, "Full Frontal Experience - Touching Your Consumer in All the Right Places, Sponsored by Digitas" with Ben Jones, Harry Gottlieb and Mike Davidson.

Podcast: Opportunities in Social Media

Wed, 20 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session "Social Media: The Dynamics of the Genre and The Opportunities for Marketers" with panelists from P&G, eCRUSH, eMarketer and MySpace

Podcast: TV 2.0 Overview

Tue, 19 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session, "Podcast: TV 2.0 Overview" with Peter Storck and Tim Hanlon.

Podcast: Mobile Marketing Ecosystem

Mon, 18 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session, "Mobile Marketing Ecosystem: Framing the Market and the Value Chain" with i-Jump's Peter Fuller and Denuo's Courtney Jane Acuff.

Podcast: Interactive Gaming

Fri, 15 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session, "Interactive Gaming: 50 Billion Things You Need to Know" with Jonathan Epstein and Michael Gartenberg.

Podcast: Search and Branding

Thu, 14 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session, "Making Search Even More Efficient!" with Fredrick Marckini, Greg Jarboe and Alison Kane.

Podcast: New...Integrated...Rich...

Fri, 08 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session " New...Integrated...Rich..." with panelists from AdBrite, Bazaarvoice, Phenemenon and Fallon.

Podcast: The Creativity Continuum

Thu, 07 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session "Personal Workshop: The Creativity Continuum -- Designing Your Own Flow" with Lauralee Alben, President, Alben Design LLC.

Podcast: Mastery Series: Marketer's POV

Wed, 06 Sep 2006 00:00:00 -0800

From the ad:tech Chicago session "Mastery Series: Marketer's POV" with Karna Crawford from The Coca-Cola Company and FedEx's Steve Pacheco.

Podcast: How Marketing Will Save Itself

Tue, 05 Sep 2006 00:00:00 -0800

Listen in to the ad:tech Chicago session, "How Marketing Will Save Itself," introduced by Susan Bratton and led by Hunter Hastings.

Podcast: The Creativity Continuum

Fri, 01 Sep 2006 00:00:00 -0800

From the Chicago ad:tech keynote presentation, "The Creativity Continuum-- Designing a Strategic Flow of Ideas and Innovation" with Lauralee Alben, president, Alben Design LLC.

Podcast: Domain Power

Thu, 31 Aug 2006 00:00:00 -0800

From the ad:tech Chicago session, "Domain Power-- The Value, Tools and Trade of Domain Names" with Chris Bowler, Ari Lee Bayme and Dan Warner.

Podcast: Data-Driven Business Success

Wed, 30 Aug 2006 00:00:00 -0800

Listen in to this ad:tech Chicago session, "Customer Analytics and Marketing Dashboards: Rolling Up Your Numbers to Create Data-Driven Business Advantage."

Podcast: New Product/Service Growth

Tue, 29 Aug 2006 00:00:00 -0800

From the ad:tech Chicago session, "New Product/Service Growth Strategies for Marketers " with Laura Schmidt, Vice President, Innovation, Landis Strategy & Innovation.

Podcast: Getting Customers to Commit

Mon, 28 Aug 2006 00:00:00 -0800

From the ad:tech Chicago session, "All You Need is Love-- Using Emotional Buy-In to Create Long-Term Customers" with David Hutchinson and Dan Hill.

Podcast: Organic Listing Success

Fri, 25 Aug 2006 00:00:00 -0800

Listen in to this ad:tech Chicago session on "Linking and Optimization for Better Rankings and More Traffic" hosted by Fionn Downhill, CEO and president of Elixir Systems.

Podcast: User Experience

Thu, 24 Aug 2006 00:00:00 -0800

From the ad:tech Chicago session, "User Experience - The Latest in Design" with Yosi Heber, Founder and President, Oxford Hill Partners.

Podcast: Emerging Platforms' Future

Wed, 23 Aug 2006 00:00:00 -0800

iMedia's managing editor catches up with Dragon Media Online's CMO to discuss emerging platforms in Asia, and what the U.S. might expect in the years ahead.

Podcast: Client Agency Tango

Tue, 22 Aug 2006 00:00:00 -0800

From the ad:tech Chicago session, "Client Agency Tango" with Ellis Booker, editor, BtoB Magazine.

Podcast: Disruptive Technology

Mon, 21 Aug 2006 00:00:00 -0800

From the ad:tech Chicago session, "Disruptive Technology for Fun and Profit, Sponsored by Avenue A | Razorfish."

Podcast: Managing Ultracomplex Search

Fri, 18 Aug 2006 00:00:00 -0800

From the ad:tech Chicago session, "Managing Ultra-Complex Search Campaigns" with iMedia Search Editor Kevin Ryan.

Podcast: Ad Networks

Thu, 17 Aug 2006 00:00:00 -0800

From the ad:tech session, "Ad Networks: Practical Usage Advice" with Scott Howe, president, DRIVEpm.

Podcast: Take Risks with Emerging Platforms

Wed, 16 Aug 2006 00:00:00 -0800

iMedia's managing editor talked with Freestyle Interactive's media director earlier this year.

Podcast: RSS & Emerging Media

Fri, 11 Aug 2006 00:00:00 -0800

From the ad:tech Chicago session, "Blogging/RSS/Podcasting/Vidcasting," hosted by Henry Copeland, CEO, Blogads.com.

Podcast: Organic SEO Fireside Chat

Thu, 10 Aug 2006 00:00:00 -0800

From the ad:tech session, "Organic SEO Fireside Chat with the Experts" with Bruce Clay, president, Bruce Clay, Inc.

Podcast: How to Use Emerging Platforms

Wed, 09 Aug 2006 00:00:00 -0800

Media Contacts/MPG's VP, group account director talks about his take on emerging platforms, and recommendations for marketers interested in getting involved.

Podcast: Media Innovation

Tue, 08 Aug 2006 00:00:00 -0800

From the ad:tech session, "Media Innovation," with Eric Picard, Director, Microsoft Digital Advertising Solutions.

Podcast: Thinking Through a Viral Program

Mon, 07 Aug 2006 00:00:00 -0800

From the ad:tech session " WOM: The Before and After of a Viral Program-- Thinking it Through" with Sprint/Nextel's David W. Dickey and Coke's Mel Clements.

Podcast: Job Site's Secrets

Thu, 27 Jul 2006 00:00:00 -0800

From the ad:tech session, "Steal These Ideas: Job Site's Share Their Secrets" with Alexandre Douzet, Co-Founder and VP of Marketing, TheLadders.com.

Podcast: Interactive Content Evolution

Wed, 26 Jul 2006 00:00:00 -0800

Broadband Enterprises' CEO discusses the current online video landscape, and what's happening with emerging platforms.

Podcast: Avenue A | Razorfish

Tue, 25 Jul 2006 00:00:00 -0800

Avenue A | Razorfish's senior account director speaks with iMedia about how emerging platforms have affected her company's strategy.

Podcast: Recruiting Talent

Mon, 24 Jul 2006 00:00:00 -0800

From the ad:tech session, "Recruiting and Resource Companion: Hiring and Retaining Talent in the Global Digital Marketing Space" with Vivek Bhargava, Don Leon and Jodi Milam.

Podcast: Interactive Gaming

Mon, 24 Jul 2006 00:00:00 -0800

From the ad:tech session, "Interactive Gaming: 50 Billion Things You Need to Know" with Jonathan Epstein and Mike Cassidy.

Podcast: Best Practices for Engagement

Fri, 21 Jul 2006 00:00:00 -0800

Our managing editor talks with FrontGate Creative's Partner/VP Keith Pape at iMedia's Breakthrough Summit about effective emerging platform techniques.

Podcast: Mobile Marketing

Thu, 20 Jul 2006 00:00:00 -0800

ipsh! CEO Nihal Mehta discusses mobile marketing techniques with our managing editor.

Podcast: Budgeting Emerging Platforms

Wed, 19 Jul 2006 00:00:00 -0800

Our managing editor asks MediaVest's VP, associate director of Digital Media & Innovation how to budget for emerging media, growth in the industry and finding the right media mix.

Podcast: Industry Concerns and Forecast

Mon, 17 Jul 2006 00:00:00 -0800

iMedia Executive Editor Brad Berens recounts what was covered at the Amelia Island Agency Summit roundtables.

Podcast: Framing the Mobile Market

Mon, 17 Jul 2006 00:00:00 -0800

From the ad:tech session "Mobile Marketing Ecosystem: Framing the Market and the Value Chain" with John Hadl and Robert Tercek.

Podcast: TV 2.0 Overview

Mon, 17 Jul 2006 00:00:00 -0800

From the ad:tech session "TV 2.0 Overview" with Points North Group's Peter Storck and writer Daisy Whitney.

Podcast: Improving Emerging Platforms

Thu, 13 Jul 2006 00:00:00 -0800

Media Contacts' Rob Griffin speaks with our managing editor about emerging platforms-- the current landscape, and what's in store.

Podcast: Best Emerging Media Solutions

Wed, 12 Jul 2006 00:00:00 -0800

iMedia's managing editor talks with the VP, director of emerging media of Interpublic Emerging Media Lab about what top advertisers are doing to bring clients to emerging media.

Podcast: Managing Relationships

Tue, 11 Jul 2006 00:00:00 -0800

From the Amelia Island breakout session, "Agency/Client/Publisher Relationships," with Doug Weaver.

Podcast: Multivariate Testing

Mon, 10 Jul 2006 00:00:00 -0800

From the ad:tech session "Workshop: Scientific Approaches to Multivariate Testing" with Josh Manion, CEO, Stratigent.

Podcast: One Minute Tips

Mon, 10 Jul 2006 00:00:00 -0800

From the ad:tech session "ad:tech Speaker's Showcase: One Minute Tips" featuring 30 speakers and moderated by the CEO of Mediasmith.

Podcast: Multivariate Testing

Fri, 07 Jul 2006 00:00:00 -0800

From the ad:tech session "Workshop: Scientific Approaches to Multivariate Testing" with Josh Manion, CEO, Stratigent.

Podcast: Emerging Platforms & Metrics

Fri, 07 Jul 2006 00:00:00 -0800

Our managing editor asks TS Kelly, VP, director of research and insight, Media Contacts, how to manage measurement of emerging media.

Podcast: Integrated Marketing

Thu, 06 Jul 2006 00:00:00 -0800

From the Amelia Island Agency Summit session,"Integrated Marketing: How to Make It Work," with Ted Moon and Alison Kennedy.

Podcast: Ad Inter-Operations

Wed, 05 Jul 2006 00:00:00 -0800

From the ad:tech session, "Online Advertising Inter-Operations: Friction as Opportunity" with Mai-Wah Cheung, Bowen Dwelle, Alyson Hyder and Michael B. Stoeckel III.

Podcast: Pay-Per-Call's Market

Wed, 05 Jul 2006 00:00:00 -0800

From the ad:tech session, "One Billion Ringie Dingies: Pay Per Call's Massive Market" with Chris Consorte, Steven Keller, Tony Philipp and George Garrick.

Podcast: Connect Hotseat

Fri, 30 Jun 2006 00:00:00 -0800

From the ad:tech session "Connect Hotseat: Small Talk with Big People" with David A. Ferrera, meeting facilitator, anGelo - The Meeting Guy.

Podcast: What Works with Video

Thu, 29 Jun 2006 00:00:00 -0800

From the ad:tech session "Video Now, How and Wow" with panelists from Discovery Communications, EVB, Maven Networks and Deep Focus.

Podcast: Emerging Vs. Traditional Media

Wed, 28 Jun 2006 00:00:00 -0800

iMedia's managing editor talks with the West Coast director about growth in the industry, gaming and earlier testers.

Podcast: User-Generated Content

Tue, 27 Jun 2006 00:00:00 -0800

From the iMedia Agency Summit presentation, "Opportunities in User-Generated Content," with Pete Blackshaw of Nielsen BuzzMetrics, Mike Murphy of Facebook and Oliver Luckett of Revver, Inc.

Podcast: Word of Mouth as a Media Channel

Mon, 26 Jun 2006 00:00:00 -0800

From the ad:tech session, "Workshop: Word of Mouth as a Media Channel: Designing Your Own Campaign."

Podcast: Click Fraud Debate

Mon, 26 Jun 2006 00:00:00 -0800

From the ad:tech session, "Click Fraud Debate" with Jessie Stricchiola, President, Alchemist Media, Inc

Podcast: Q&A with GSW's Colleen O'Kane

Fri, 23 Jun 2006 00:00:00 -0800

iMedia's managing editor talks with the SVP of brand communications about challenges and opportunities with emerging platforms.

Podcast: Mastery Series

Fri, 23 Jun 2006 00:00:00 -0800

From the ad:tech session "Mastery Series: It's All About Targeting" with Martin A. Nisenholtz, Robert Brown and Greg Smith.

Podcast: Kick Ass Creative: SF-Style

Thu, 22 Jun 2006 00:00:00 -0800

From the ad:tech session " Kick Ass Creative: SF-Style" with Tim Smith, Founder, Intelevision.

Podcast: Matching the Best Emerging Media

Wed, 21 Jun 2006 00:00:00 -0800

Universal McCann Interactive VP Group Media Director Cari Weissberg discusses the right emerging media mix.

Podcast: Getting Engagement

Tue, 20 Jun 2006 00:00:00 -0800

From the iMedia Agency Summit keynote presentation: "Influences, Motives and Impacts" with Esther Franklin, SVP, director of consumer context planning, Starcom USA.

Podcast: Customer Marketing Database

Mon, 19 Jun 2006 00:00:00 -0800

From the ad:tech session, "Building a Customer Marketing Database-- From A to Z," with Bernice Grossman.

Podcast: B2B Search Marketing

Mon, 19 Jun 2006 00:00:00 -0800

From the ad:tech session, "BtoB Search Marketing Best Practices in Demand Generation and Brand Building," with Martin E. Laetsch of Intel Corporation, Crispin Sheridan of SAP and Dema Zlotin of Silicon Space.

Podcast: Social Networking

Mon, 19 Jun 2006 00:00:00 -0800

From the ad:tech session, "Social Sites: The Dynamics of the Genre and The Opportunities for Marketers," with Ramu Yalamanchi of Hi5, Patty Mitchell of Six Apart and Shawn Gold of MySpace.com.

Podcast: Risk-Sharing Comp Models

Fri, 16 Jun 2006 00:00:00 -0800

From the ad:tech session "Pay Your Agency On Results: Risk-Sharing Compensation Models" with David Levin, President, i33 communications LLC.

Podcast: 'Casting for Marketing & PR

Thu, 15 Jun 2006 00:00:00 -0800

From the ad:tech session "Podcasts and Vidcasts for Marketing & Public Relations" moderated by Eric Schwartzman, chairman and founder, iPressroom.

Podcast: Q & A with IQ's Tony Quin

Wed, 14 Jun 2006 00:00:00 -0800

iMedia's managing editor talked with IQ Interactive's founder and CEO about emerging platforms at the iMedia Breakthrough conference earlier this year.

Podcast: Consumer Engagement

Tue, 13 Jun 2006 00:00:00 -0800

From the Amelia Island session "Consumer Engagement: What Does it Mean?" with Bob DeSena,director of active engagement, Mediaedge:cia.

Podcast: Social Media

Mon, 12 Jun 2006 00:00:00 -0800

From the ad:tech session "Social Media: The Emerging Set of Communications Platforms" with Dave Evans, Co-Founder, Digital Voodoo.

Podcast: Multicultural Studies

Mon, 12 Jun 2006 00:00:00 -0800

Panelists discuss reaching multicultural markets in the United States and around the world.

Podcast: Ultra-Complex Search Campaigns

Mon, 12 Jun 2006 00:00:00 -0800

From the ad:tech session "Managing Ultra-Complex Search Campaigns" with Daron Babin, Co-Founder, Webmaster Radio.

Podcast: Creating Trust

Mon, 12 Jun 2006 00:00:00 -0800

From the ad:tech session "Tech Brand Special Needs: Creating Trust" with Fran Maier, Executive Director and President, TRUSTe.

Podcast: Gaming Impact & Measurement

Fri, 09 Jun 2006 00:00:00 -0800

From the iMedia Breakthrough session "Gaming Impact & Measurement" with IAB Consultant Andy Fessel.

Podcast: Miller Brewing & Advergaming

Fri, 09 Jun 2006 00:00:00 -0800

From the iMedia Breakthrough session "Miller Brewing & Advergaming" with Skyworks Technologies President and CEO Garry Kitchen.

Podcast: What's Cool?

Thu, 08 Jun 2006 00:00:00 -0800

From the ad:tech session "Global Trends, Newsmaker Brands and Cool Hunting: Trend Trackers Tell All" with ArcherAdvisers' Rich LeFurgy and panel.

Podcast: M&A Activity in Interactive Marketing

Thu, 08 Jun 2006 00:00:00 -0800

From the ad:tech session "The Economics of Interactive: Part II M&A in Interactive Marketing" with Stephen DiMarco, Larry Phillips and Tolman Geffs.

Podcast: Q&A with EchoTarget's Greg Smith

Tue, 06 Jun 2006 00:00:00 -0800

iMedia's executive editor talks with EchoTarget's CEO about the differences among BT solutions, how to choose a vendor and more.

Podcast: Marketing to Gamers

Tue, 06 Jun 2006 00:00:00 -0800

From the iMedia Breakthrough session "A Whole New Ball Game: Marketing to Gamers" with Mike Denzler, media director, Freestyle Interactive.

Podcast: Gaming Creative & Execution

Tue, 06 Jun 2006 00:00:00 -0800

From the iMedia Breakthrough session "Gaming Creative & Execution" with Julie Shumaker, national director of sales, videogame advertising, Electronic Arts.

Podcast: Organic Listing Success

Mon, 05 Jun 2006 00:00:00 -0800

From the ad:tech session "Linking and Optimization for Better Rankings and More Traffic" with SmartInteractive Founder and CEO Mike Grehan.

Podcast: Email Inbox Organization

Mon, 05 Jun 2006 00:00:00 -0800

From the ad:tech session, "Personal Workshop: Managing the Deluge: Effective Email Inbox Organization" with Pierre Khawand.

Podcast: Email Marketing

Mon, 05 Jun 2006 00:00:00 -0800

From the ad:tech session, "Email Marketing: The Cinderella Story" with Dre Madden and Michelle Thomas.

Podcast: Never Eat Alone Again

Fri, 02 Jun 2006 00:00:00 -0800

From the ad:tech session "Never Eat Alone Again: Relationships for a Rockin Life" with Keith Ferrazzi.

Podcast: The Economics of Interactive

Thu, 01 Jun 2006 00:00:00 -0800

From the ad:tech session "The Economics of Interactive: Part I Industry Investment and M&A For Fun and Profit" with Cliff Kurtzman and William S. Morrison.

RSS Deconstructed and Demystified

Tue, 30 May 2006 00:00:00 -0800

From the ad:tech session "RSS Deconstructed and Demystified" with Rebecca Lieb, Jon Gibs, Joshua Baer, Mark Stephens and Scott K. Wilder.

Podcast: Global Multicultural Marketing

Thu, 25 May 2006 00:00:00 -0800

From the ad:tech session "Multicultural Marketing in the Global Economy" with Ion Global Managing Director Wei-Tai Kwok.

Podcast: VOD Case Studies

Wed, 24 May 2006 00:00:00 -0800

VP of multimedia marketing at Turner, Chris Pizzuro, explains to the Breakthrough Summit audience how to market in VOD.

Podcast: How to Leverage Personas

Tue, 23 May 2006 00:00:00 -0800

From the ad:tech session "Personas 2.0" with David Hutchinson, Elizabeth Roche, Joseph Zawadzki and Beth Wallace.

Podcast: ad:tech Connect Hotseat

Mon, 22 May 2006 00:00:00 -0800

From "ad:tech Connect Hotseat: Small Talk with Big People " with David A. Ferrera.

Podcast: How to Grow Affiliate Channels

Fri, 19 May 2006 00:00:00 -0800

From the ad:tech session "How to Grow a Profitable Affiliate Channel: Recruit the Best Partners for Your Business" with Declan Dunn.

Podcast: Influencers Unplugged

Thu, 18 May 2006 00:00:00 -0800

From the ad:tech session "Mastery Series: Real Time Focus Group: Influencers Unplugged" with Ammo President Julian Aldridge and Webshot's Russ Novy.

Podcast: DVR Meets Broadband

Wed, 17 May 2006 00:00:00 -0800

TiVo's Davina Kent speaks at the Breakthrough Summit on TiVo partnerships and integrated product offerings.

Podcast: Mastering Brands

Tue, 16 May 2006 00:00:00 -0800

From the ad:tech keynote session "Mastery Series: Brand" with RedEnvelope's Gary Korotzer and Clorox's Tarang Amin.

Podcast: Playing with the Blogosphere

Mon, 15 May 2006 00:00:00 -0800

Panelists discuss how marketers can harness the power of blogs and online social networks.

Podcast: Organic SEO Chat

Thu, 11 May 2006 00:00:00 -0800

Two search experts lead a discussion on major SEO topics such as optimizing your site content to include keywords.

Podcast: Video Beyond the Box

Wed, 10 May 2006 00:00:00 -0800

Arise Communication's President Andrew Rosenmen leads a panel discussion on video programming and ad creativity in new channels.

Podcast: Practical Use of Ad Networks

Tue, 09 May 2006 00:00:00 -0800

A panel provides guidance on evaluating, choosing and working with ad networks.

Podcast: Global Tech Trends

Mon, 08 May 2006 00:00:00 -0800

ad:tech's keynote addresses hot industry trends and what it takes to get funded by a top venture firm.

Podcast: Online Marketing in China

Fri, 05 May 2006 00:00:00 -0800

Tips for success on digitally-driven campaigns in the People's Republic of China.

Podcast: 5 Strategies for Customer Acquisition

Thu, 04 May 2006 00:00:00 -0800

Get tips on how to reduce customer acquisition costs, while improving results.

Podcast: The Future of Search

Wed, 03 May 2006 00:00:00 -0800

Search experts talk about innovations in the field.

Podcast: Media Buying and Planning

Tue, 02 May 2006 00:00:00 -0800

Top media executives discuss efficiencies, innovations and techniques in media planning and buying.

Podcast: Video Ad Models & Economics

Thu, 27 Apr 2006 00:00:00 -0800

Interpublic Media's Stacey Lynn Koerner chats with industry experts on the benefits of video advertising.

Podcast: Emerging Media Creative

Tue, 25 Apr 2006 00:00:00 -0800

Two experts in the creative field, Alan Schulman and Simon Assaad, reveal how to drive audience interest in your campaign.

Podcast: iPod Video Case Studies

Thu, 20 Apr 2006 00:00:00 -0800

Starcom's Jeff Marshall explains how to tailor your marketing for the new mobile media landscape.

Podcast: Marketing to Video Gamers

Tue, 18 Apr 2006 00:00:00 -0800

Two industry veterans compare the virtues and the drawbacks of using in-game ads, gaming websites, advergames and other gaming applications.

Podcast: Mobile Marketing in Action

Thu, 13 Apr 2006 00:00:00 -0800

Enpocket's president and CEO presents mobile marketing case studies.

Podcast: Mobile Capabilities

Tue, 11 Apr 2006 00:00:00 -0800

The nation's leading mobile experts explain how they've used mobile successfully in their campaigns, and how you can do the same.

Podcast: Digital World Influencers

Thu, 6 Apr 2006 00:00:00 -0800

Crux Researcher's John Geraci presents on the youth audience and how to get its attention.

Podcast: Emerging Platform Realities

Tue, 4 Apr 2006 00:00:00 -0800

Executives from Johnson & Johnson, Brightcove and Walden Venture Capital separate the myth from reality about emerging platforms like gaming, mobile and video.

Podcast: Cirque de Soleil on the Web

Thu, 30 Mar 2006 00:00:00 -0800

Cirque de Soleil's Stacy Spahle speaks about building the brand online, measuring a campaign's performance and successful marketing formats.

Podcast: Creating Customer Experiences

Tue, 28 Mar 2006 00:00:00 -0800

Kevin Ryan speaks with Hilton's Jamie Welsh about the need to create emotional connections with consumers through media.

Podcast: Dealing with Growing Pains

Thu, 23 Mar 2006 00:00:00 -0800

Kevin Ryan speaks with Revlon's Angie McSwain about matching resources with budgets, accountability and where the industry is going.

Podcast: The Evolution of Rich Media

Tue, 21 Mar 2006 00:00:00 -0800

Kevin Ryan speaks with PointRoll's Gian Lombardi about using rich media to deliver an experience.

Podcast: Marketing with Podcasts

Thu, 16 Mar 2006 00:00:00 -0800

Dave Chase and Ron Bloom speak at a recent iMedia Summit on the marketing opportunities podcasts and iPod video offer.

Podcast: Using Search to Brand

Tue, 14 Mar 2006 00:00:00 -0800

Yahoo! Search Marketing Senior Director Ron Belanger presents a case study that centers around measurement of brand lift generated from search.

Podcast: How to Gain Loyalty

Thu, 09 Mar 2006 00:00:00 -0800

HouseValue's Matt Heinz discusses how he and his team have developed and executed loyalty programs and relationship management campaigns.

Podcast: Using Video for Success

Tue, 07 Mar 2006 00:00:00 -0800

Mark Naples explains how to use video in your campaign to guarantee its success.

iMedia Podcast: Integrated Marketing

Thu, 02 Mar 2006 00:00:00 -0800

Gay Gaddis presents what she learned from developing the interactive component of a J.C. Penney integrated holiday campaign.

iMedia Podcast: Interactive in High Gear

Fri, 24 Feb 2006 00:00:00 -0800

Automotive marketing experts list four ways to ensure that your website drives sales.

iMedia Podcast: Multicultural Marketing

Thu, 23 Feb 2006 00:00:00 -0800

Presenters from Verizon and La Agencia De Orci describe their tactics for targeting African-American and Hispanic audiences.

iMedia Podcast: Media Planning's Future

Thu, 16 Feb 2006 00:00:00 -0800

Panelists at the recent Brand Summit in Florida discussed whether media planning is an art or a science, and how it's changing.

iMedia Podcast: Acquisition Marketing

Wed, 15 Feb 2006 00:00:00 -0800

Right Media's Alex Hooshmand introduces iMedia Brand Summit attendees to the core concepts and technology enabling ROI efforts.

iMedia Podcast: Convergence Culture

Tue, 14 Feb 2006 00:00:00 -0800

MIT Professor Henry Jenkins gives the keynote presentation at the recent Coconut Point Brand Summit.

iMedia Podcast: Accessible Video

Fri, 10 Feb 2006 00:00:00 -0800

The Fifth Network's COO speaks with iMedia Editor at Large Masha Geller about making video a more accessible medium for advertisers.

iMedia Podcast: The Future of BT

Wed, 08 Feb 2006 00:00:00 -0800

Masha Geller talks with Revenue Science's Nick Johnson and Internet Broadcasting's Adam Gordon about where behavioral targeting is headed.

iMedia Podcast: Video's Future

Mon, 06 Feb 2006 00:00:00 -0800

Klipmart's CEO and CMO speak with Masha Geller about online video's evolving role in marketing and entertainment.

iMedia Podcast: Reaching Your Audience

Wed, 01 Feb 2006 00:00:00 -0800

Cory Treffiletti, Carat Fusion's engagement architect, explains how to leverage emerging technology to successfully break through the ad clutter.

iMedia Podcast: The Power of BT

Tue, 31 Jan 2006 00:00:00 -0800

Next Century Media's CEO reports on research that shows behavioral targeting to be more effective than contextual targeting.

iMedia Podcast: Analyzing Metrics

Mon, 30 Jan 2006 00:00:00 -0800

Mediasmith's Dave Smith and Atlas' Young-Bean Song discuss issues affecting effective measurement of online media.

iMedia Podcast: Outsourcing Ad Ops

Fri, 27 Jan 2006 00:00:00 -0800

Joe McWilliams of High Beam Research speaks at the recent Agency Summit on the benefits of outsourcing ad operations.

iMedia Podcast: Mobile Marketing

Thu, 26 Jan 2006 00:00:00 -0800

John Hadl, managing director of Quigley-Simpson Interactive, lays out what works and what doesn't when it comes to mobile marketing.

iMedia Podcast: Matt Wasserlauf

Wed, 25 Jan 2006 00:00:00 -0800

Broadband Enterprises' CEO speaks with Masha Geller about his predictions for video in 2006.

iMedia Podcast: Branding with IM

Tue, 24 Jan 2006 00:00:00 -0800

Marketers discuss successful IM campaigns for "American Idol" and Unilever's new Axe brand at a recent agency summit in La Quinta, CA.

Q&A with Brian Fitzgerald

Mon, 23 Jan 2006 00:00:00 -0800

Gorilla Nation's Brian Fitzgerald discusses the state of ad networks with Masha Geller (available as a podcast).

iMedia Podcast: Digital Future Trends

Fri, 20 Jan 2006 00:00:00 -0800

Executives from Yahoo! and MSN speak with a BusinessWeek columnist about the future of online video.

iMedia Podcast: Web as Entertainment

Thu, 19 Jan 2006 00:00:00 -0800

Executives from Yahoo! and MSN speak with a BusinessWeek columnist about the future of online video.

iMedia Podcast: Interactive in 2006

Wed, 18 Jan 2006 00:00:00 -0800

Universal McCann's VP and director of group communications weighs in on what's in store for 2006, and what McCann expects from the interactive industry.

iMedia Podcast: The "New New Thing"

Tue, 17 Jan 2006 00:00:00 -0800

Emerging media and technology specialists separate myth from reality in this session recorded at a recent iMedia Summit in La Quinta, California.

iMedia Podcast: Creating Video

Fri, 13 Jan 2006 00:00:00 -0800

Freestyle Interactive's Chris Gatewood demonstrates what the creative component of online video should comprise.

iMedia Podcast: The Science of Conversions

Thu, 12 Jan 2006 00:00:00 -0800

iMedia Podcast: The Science of Conversions

iMedia Podcast: Internet Marketing in 2006

Wed, 11 Jan 2006 00:00:00 -0800

Jason Burnham, Horizon Interactive's media director, speaks with Masha Geller on internet marketing and best practices.

iMedia Podcast: John Battelle, Summit Keynote

Mon, 09 Jan 2006 00:00:00 -0800

Battelle speaks at a recent Agency Summit on the intersection of search, media and technology in an internet-driven world.

iMedia Podcast: Video & VOD Best Practices

Fri, 06 Jan 2006 00:00:00 -0800

Online video experts Brad Heureux of Comcast and Lori Schwartz of MRM Partners' spoke at our recent iMedia Agency Summit in La Quinta, CA.

iMedia Podcast: Packaging Integrated Content

Thu, 05 Jan 2006 00:00:00 -0800

A panel discusses the intricacies of developing these deals at a recent agency summit in La Quinta, CA.

iMedia Podcast: Emerging Platforms

Wed, 04 Jan 2006 00:00:00 -0800

NetPlus Marketing's Denise Zimmerman summarizes the Summit discussion about emerging platforms.

iMedia Podcast: Video Innovations

Tue, 03 Jan 2006 00:00:00 -0800

IQTV President Tony Quin speaks with iMedia about his agency's specialty, online video.

iMedia Podcast: Consumer Generated Content

Mon, 02 Jan 2006 00:00:00 -0800

CNET SVP of Games and Entertainment Vince Broady explains how to harness the power of consumer generated content.

iMedia Podcast: Online Content

Wed, 21 Dec 2005 00:00:00 -0800

Space.com's Gary Strauss and About.com's Mark Westlake discuss content and its value to advertisers with Masha Geller.

iMedia Podcast: Fox's Web Strategy

Mon, 19 Dec 2005 00:00:00 -0800

Fox Interactive Media President Ross Levinsohn speaks with Doug Weaver about News Corp's online ambitions.

iMedia Podcast: Building Ad Revenue

Wed, 14 Dec 2005 00:00:00 -0800

RealAge's SVP of Sales, John Glascott, describes his website's unique approach to driving revenue with online advertising.

iMedia Podcast: Cross-Media Buying

Wed, 07 Dec 2005 00:00:00 -0800

Scot Mclernon of CBS Digital Media and Edward Kim of Unilever talk with Masha Geller about the present and future of cross-media buying and planning.

iMedia Podcast: Crafting Sponsorships

Wed, 30 Nov 2005 00:00:00 -0800

Internet Broadcasting's Adam Gordon and OMD's Sean Finnegan shed light on this daunting process.

iMedia Podcast: Rick Bruner

Mon, 21 Nov 2005 00:00:00 -0800

Editor at Large Masha Geller interviews DoubleClick's research director about his career, the internet, and how DoubleClick fits into it all.

iMedia Podcast: Online Video

Wed, 16 Nov 2005 00:00:00 -0800

Broadband Enterprises' CEO talks with Editor at Large Masha Geller about the state of online video.

iMedia Podcast: Me Media

Wed, 09 Nov 2005 00:00:00 -0800

Dipsie's Sean Cummings discusses with Editor at Large Masha Geller the nature of online culture and what that means for advertisers.

iMedia Podcast: Online Gaming

Wed, 02 Nov 2005 00:00:00 -0800

GameDAILY CEO Mark Friedler discusses advertising plays in online gaming with Editor at Large Masha Geller.

iMedia Podcast: Desktop Apps

Wed, 26 Oct 2005 00:00:00 -0800

WeatherBug's SVP & GM Andy Jedynak sits down with Masha Geller to discuss desktop apps and the issues surrounding them.

iMedia Podcast: New Ad Opportunities

Wed, 19 Oct 2005 00:00:00 -0800

Upstream Group President Doug Weaver talks about the online content renaissance, and what it means for advertisers.

iMedia Podcast: Big vs. Indie Agencies

Wed, 12 Oct 2005 00:00:00 -0800

Executives from Carat and Real Branding square off on the pros and cons of big and independent ad agencies in today's market.

iMedia Podcast: The State of Ad Networks

Thu, 06 Oct 2005 00:00:00 -0800

TACODA's Dave Morgan and BURST! Media's Jarvis Coffin discuss the equity of today's ad networks and where the space is headed.