iMedia Connection iMedia Connection http://www.imediaconnection.com iMedia Connection: Podcast en-us Copyright 2006 iMedia Communications iMedia Communications support@imediaconnection.com Mon, 15 Oct 2007 18:03:56 -0500 iMedia Communications http://blogs.law.harvard.edu/tech/rss Copyright 2006 iMedia CommunicationsnoiMedia Connection: PodcastThis is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use. http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/Rr3nEtRq7pY/24580.asp Listen in on the latest ways brands can navigate the tangled landscape of online video to engage customers.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/Rr3nEtRq7pY" height="1" width="1"/> Wed, 30 Sep 2009 00:00:00 -0800 http://www.imediaconnection.com/content/24580.asp no Listen in on the latest ways brands can navigate the tangled landscape of online video to engage customers. Listen in on the latest ways brands can navigate the tangled landscape of online video to engage customers. http://www.imediaconnection.com/content/24580.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_345.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/lk6LkCx1FmE/24579.asp Get some expert advice on stable strategies for reaching consumers in the moving-target world of social media.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/lk6LkCx1FmE" height="1" width="1"/> Wed, 30 Sep 2009 00:00:00 -0800 http://www.imediaconnection.com/content/24579.asp no Get some expert advice on stable strategies for reaching consumers in the moving-target world of social media. Get some expert advice on stable strategies for reaching consumers in the moving-target world of social media. http://www.imediaconnection.com/content/24579.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_346.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/3-o9UGtRHvY/23577.asp Listen to a pair of seasoned industry veterans as they dive into the issues that keep agencies and brands apart and offer tips on how to bring them together.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/3-o9UGtRHvY" height="1" width="1"/> Tue, 23 Jun 2009 00:00:00 -0800 http://www.imediaconnection.com/content/23577.asp no Listen to a pair of seasoned industry veterans as they dive into the issues that keep agencies and brands apart and offer tips on how to bring them together. Listen to a pair of seasoned industry veterans as they dive into the issues that keep agencies and brands apart and offer tips on how to bring them together. http://www.imediaconnection.com/content/23577.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_343.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/GE4Abi1dsiw/23576.asp Hispanics are expected to spend at least $1 trillion in the United States next year. Learn how your brand might be able to capture some of that cash.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/GE4Abi1dsiw" height="1" width="1"/> Tue, 23 Jun 2009 00:00:00 -0800 http://www.imediaconnection.com/content/23576.asp no Hispanics are expected to spend at least $1 trillion in the United States next year. Learn how your brand might be able to capture some of that cash. Hispanics are expected to spend at least $1 trillion in the United States next year. Learn how your brand might be able to capture some of that cash. http://www.imediaconnection.com/content/23576.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_344.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/V4axZGCAyyQ/23578.asp Learn how the seemingly basic choices you make for site design can pull in or turn off your target audience. Don't go with your gut, stick to clear scientific principles.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/V4axZGCAyyQ" height="1" width="1"/> Tue, 23 Jun 2009 00:00:00 -0800 http://www.imediaconnection.com/content/23578.asp no Learn how the seemingly basic choices you make for site design can pull in or turn off your target audience. Don't go with your gut, stick to clear scientific principles. Learn how the seemingly basic choices you make for site design can pull in or turn off your target audience. Don't go with your gut, stick to clear scientific principles. http://www.imediaconnection.com/content/23578.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_342.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/zF_R2ZelAcM/23270.asp Learn the best ways to create, deliver, and optimize a digital experience that will reach and engage the fastest-growing demographic in the U.S.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/zF_R2ZelAcM" height="1" width="1"/> Tue, 02 Jun 2009 00:00:00 -0800 http://www.imediaconnection.com/content/23270.asp no Learn the best ways to create, deliver, and optimize a digital experience that will reach and engage the fastest-growing demographic in the U.S. Learn the best ways to create, deliver, and optimize a digital experience that will reach and engage the fastest-growing demographic in the U.S. http://www.imediaconnection.com/content/23270.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_341.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/zivcD1FkiNE/23273.asp Learn about the new consumer behavior online, how viewers are shifting to the web and for what, and what kind of ads are following consumers online.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/zivcD1FkiNE" height="1" width="1"/> Tue, 02 Jun 2009 00:00:00 -0800 http://www.imediaconnection.com/content/23273.asp no Learn about the new consumer behavior online, how viewers are shifting to the web and for what, and what kind of ads are following consumers online. Learn about the new consumer behavior online, how viewers are shifting to the web and for what, and what kind of ads are following consumers online. http://www.imediaconnection.com/content/23273.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_338.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/x5orgLnU9sw/23272.asp Find out how to use the power of next-generation in-text strategies to integrate more fully and intuitively with your targets' interests.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/x5orgLnU9sw" height="1" width="1"/> Tue, 02 Jun 2009 00:00:00 -0800 http://www.imediaconnection.com/content/23272.asp no Find out how to use the power of next-generation in-text strategies to integrate more fully and intuitively with your targets' interests. Find out how to use the power of next-generation in-text strategies to integrate more fully and intuitively with your targets' interests. http://www.imediaconnection.com/content/23272.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_339.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/p-zSE_gTDIc/23271.asp Hear about new opportunities to create significant value for internal brands and program partners, including a Coca-Cola success story.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/p-zSE_gTDIc" height="1" width="1"/> Tue, 02 Jun 2009 00:00:00 -0800 http://www.imediaconnection.com/content/23271.asp no Hear about new opportunities to create significant value for internal brands and program partners, including a Coca-Cola success story. Hear about new opportunities to create significant value for internal brands and program partners, including a Coca-Cola success story. http://www.imediaconnection.com/content/23271.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_340.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/9lwf48aoCME/22584.asp Results talk, and marketers who are looking for an engaging interactive way to reach consumers should listen to the rally cry: mobile is great for branding.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/9lwf48aoCME" height="1" width="1"/> Wed, 08 Apr 2009 00:00:00 -0800 http://www.imediaconnection.com/content/22584.asp no Results talk, and marketers who are looking for an engaging interactive way to reach consumers should listen to the rally cry: mobile is great for branding. Results talk, and marketers who are looking for an engaging interactive way to reach consumers should listen to the rally cry: mobile is great for branding. http://www.imediaconnection.com/content/22584.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_334.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/6AXO9NKCQbU/22586.asp Go Red for Women recently launched two Facebook initiatives as part of an integrated effort to support National Wear Red Day. Go behind the scenes to understand the elements that made the campaign a runaway success.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/6AXO9NKCQbU" height="1" width="1"/> Wed, 08 Apr 2009 00:00:00 -0800 http://www.imediaconnection.com/content/22586.asp no Go Red for Women recently launched two Facebook initiatives as part of an integrated effort to support National Wear Red Day. Go behind the scenes to understand the elements that made the campaign a runaway success. Go Red for Women recently launched two Facebook initiatives as part of an integrated effort to support National Wear Red Day. Go behind the scenes to understand the elements that made the campaign a runaway success. http://www.imediaconnection.com/content/22586.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_333.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/-No2jBh0Zfs/22581.asp Learn about how this disruptive new communication channel is impacting customer expectations, branding opportunities and marketing campaigns, and what the best practices are when your brand is ready to tweet.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/-No2jBh0Zfs" height="1" width="1"/> Wed, 08 Apr 2009 00:00:00 -0800 http://www.imediaconnection.com/content/22581.asp no Learn about how this disruptive new communication channel is impacting customer expectations, branding opportunities and marketing campaigns, and what the best practices are when your brand is ready to tweet. Learn about how this disruptive new communication channel is impacting customer expectations, branding opportunities and marketing campaigns, and what the best practices are when your brand is ready to tweet. http://www.imediaconnection.com/content/22581.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_337.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/HQZmY4oe1Hk/22587.asp Listen in to find out how Anheuser-Busch built its social media strategy to get more bang from its online ad buck.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/HQZmY4oe1Hk" height="1" width="1"/> Wed, 08 Apr 2009 00:00:00 -0800 http://www.imediaconnection.com/content/22587.asp no Listen in to find out how Anheuser-Busch built its social media strategy to get more bang from its online ad buck. Listen in to find out how Anheuser-Busch built its social media strategy to get more bang from its online ad buck. http://www.imediaconnection.com/content/22587.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_332.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/TwhRqvRsN5c/22583.asp Learn about ChapStick's experience with a cross-application media and gifting program, and Oakley's efforts to engage winter action sports enthusiasts in this round-up for Facebook app success stories.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/TwhRqvRsN5c" height="1" width="1"/> Wed, 08 Apr 2009 00:00:00 -0800 http://www.imediaconnection.com/content/22583.asp no Learn about ChapStick's experience with a cross-application media and gifting program, and Oakley's efforts to engage winter action sports enthusiasts in this round-up for Facebook app success stories. Learn about ChapStick's experience with a cross-application media and gifting program, and Oakley's efforts to engage winter action sports enthusiasts in this round-up for Facebook app success stories. http://www.imediaconnection.com/content/22583.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_335.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/FaQaGCYRcvk/22582.asp Online gaming has come of age as a viable advertising medium that reaches consumers of all ages. Hear about the opportunities that this engaging channel presents.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/FaQaGCYRcvk" height="1" width="1"/> Wed, 08 Apr 2009 00:00:00 -0800 http://www.imediaconnection.com/content/22582.asp no Online gaming has come of age as a viable advertising medium that reaches consumers of all ages. Hear about the opportunities that this engaging channel presents. Online gaming has come of age as a viable advertising medium that reaches consumers of all ages. Hear about the opportunities that this engaging channel presents. http://www.imediaconnection.com/content/22582.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_336.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/B0o4x2zbW7s/22597.asp Find out how marketers from Kraft Foods and Procter & Gamble have used mobile to deepen customer engagement with their brands.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/B0o4x2zbW7s" height="1" width="1"/> Wed, 08 Apr 2009 00:00:00 -0800 http://www.imediaconnection.com/content/22597.asp no Find out how marketers from Kraft Foods and Procter & Gamble have used mobile to deepen customer engagement with their brands. Find out how marketers from Kraft Foods and Procter & Gamble have used mobile to deepen customer engagement with their brands. http://www.imediaconnection.com/content/22597.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_331.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/NYaDAd9lWdY/22148.asp Listen in as marketers and online specialists wrestle with common issues such as whether online video is right for branding, what the best ad format is, and how to best find and use available video inventory.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/NYaDAd9lWdY" height="1" width="1"/> Wed, 25 Feb 2009 00:00:00 -0800 http://www.imediaconnection.com/content/22148.asp no Listen in as marketers and online specialists wrestle with common issues such as whether online video is right for branding, what the best ad format is, and how to best find and use available video inventory. Listen in as marketers and online specialists wrestle with common issues such as whether online video is right for branding, what the best ad format is, and how to best find and use available video inventory. http://www.imediaconnection.com/content/22148.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_podcast_330.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/8zmc1xGGEew/22147.asp Experts debate key issues in balancing a media mix to leverage the strengths of digital and traditonal, including building a brand, understanding trends and dynamics, and breaking down departmental silos.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/8zmc1xGGEew" height="1" width="1"/> Wed, 25 Feb 2009 00:00:00 -0800 http://www.imediaconnection.com/content/22147.asp no Experts debate key issues in balancing a media mix to leverage the strengths of digital and traditonal, including building a brand, understanding trends and dynamics, and breaking down departmental silos. Experts debate key issues in balancing a media mix to leverage the strengths of digital and traditonal, including building a brand, understanding trends and dynamics, and breaking down departmental silos. http://www.imediaconnection.com/content/22147.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_329.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/mzib37vaDng/21502.asp Hear from both the broadcast and online sides about why this enormously complex issue will have major implications for content buyers and sellers in the future.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/mzib37vaDng" height="1" width="1"/> Tue, 23 Dec 2008 00:00:00 -0800 http://www.imediaconnection.com/content/21502.asp no Hear from both the broadcast and online sides about why this enormously complex issue will have major implications for content buyers and sellers in the future. Hear from both the broadcast and online sides about why this enormously complex issue will have major implications for content buyers and sellers in the future. http://www.imediaconnection.com/content/21502.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_326.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/w4c7_xdJKCA/21500.asp Learn to identify key steps along the path to producing, distributing and measuring effective online branded content.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/w4c7_xdJKCA" height="1" width="1"/> Tue, 23 Dec 2008 00:00:00 -0800 http://www.imediaconnection.com/content/21500.asp no Learn to identify key steps along the path to producing, distributing and measuring effective online branded content. Learn to identify key steps along the path to producing, distributing and measuring effective online branded content. http://www.imediaconnection.com/content/21500.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_328.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/qgFr74aNuaU/21503.asp Listen in on the ultimate exchange of ideas and actionable strategies for making your digital video strategies pay off.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/qgFr74aNuaU" height="1" width="1"/> Tue, 23 Dec 2008 00:00:00 -0800 http://www.imediaconnection.com/content/21503.asp no Listen in on the ultimate exchange of ideas and actionable strategies for making your digital video strategies pay off. Listen in on the ultimate exchange of ideas and actionable strategies for making your digital video strategies pay off. http://www.imediaconnection.com/content/21503.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_325.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/teRU7BX_GqU/21501.asp Learn how you can apply the strategies involved in this Davey-winning campaign that fused digital channels with local targeting.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/teRU7BX_GqU" height="1" width="1"/> Tue, 23 Dec 2008 00:00:00 -0800 http://www.imediaconnection.com/content/21501.asp no Learn how you can apply the strategies involved in this Davey-winning campaign that fused digital channels with local targeting. Learn how you can apply the strategies involved in this Davey-winning campaign that fused digital channels with local targeting. http://www.imediaconnection.com/content/21501.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_327.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/lgLMy6ZQh34/21066.asp Industry experts explain how brand experience has become more compelling online and evaluate how this trend is effecting consumer engagement.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/lgLMy6ZQh34" height="1" width="1"/> Tue, 11 Nov 2008 00:00:00 -0800 http://www.imediaconnection.com/content/21066.asp no Industry experts explain how brand experience has become more compelling online and evaluate how this trend is effecting consumer engagement. Industry experts explain how brand experience has become more compelling online and evaluate how this trend is effecting consumer engagement. http://www.imediaconnection.com/content/21066.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_321.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/KE-1FDKFinw/21064.asp A panel of leading brand marketers and publishers explain how promotions provide the basis for a value exchange with consumers.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/KE-1FDKFinw" height="1" width="1"/> Tue, 11 Nov 2008 00:00:00 -0800 http://www.imediaconnection.com/content/21064.asp no A panel of leading brand marketers and publishers explain how promotions provide the basis for a value exchange with consumers. A panel of leading brand marketers and publishers explain how promotions provide the basis for a value exchange with consumers. http://www.imediaconnection.com/content/21064.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_323.mp3 http://feedproxy.google.com/~r/iMediaConnectionPodcast/~3/DhFBy_R5HJA/21067.asp Observe how understanding your audience can help marketers create precise advertising messages and better-targeted media plans.<img src="http://feeds.feedburner.com/~r/iMediaConnectionPodcast/~4/DhFBy_R5HJA" height="1" width="1"/> Tue, 11 Nov 2008 00:00:00 -0800 http://www.imediaconnection.com/content/21067.asp no Observe how understanding your audience can help marketers create precise advertising messages and better-targeted media plans. Observe how understanding your audience can help marketers create precise advertising messages and better-targeted media plans. http://www.imediaconnection.com/content/21067.asphttp://s3.amazonaws.com/iMediaPodcasts/iMediaConnection_Podcast_320.mp3 nonadult