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 <title>iMedia Connection: UK Archive - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
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  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
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    <title><![CDATA[Five steps to success on Vine]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/582MlCpgv-I/34235.asp</link>
    <description><![CDATA[Be strategic and creative on Vine, says Tom Ollerton, We Are Social's Marketing Director]]></description>
    <author><![CDATA[Tom Ollerton]]></author>
    <authorid><![CDATA[55380]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tom_Ollerton_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2013]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/34235.asp</feedburner:origLink></item><item>
    <title><![CDATA[What might Web 4.0 look like and should you be preparing?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/HCZ8f-P95ys/34206.asp</link>
    <description><![CDATA[Jean Paul-Edwards, OMD's executive director for&nbsp;futures examines how brands should approach&nbsp;Web 4.0 and the likely impact of increasingly sophisticated connected data.]]></description>
    <author><![CDATA[Jean Paul-Edwards]]></author>
    <authorid><![CDATA[55279]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/JP_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2013]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/34206.asp</feedburner:origLink></item><item>
    <title><![CDATA[Still site-serving video? It's costing you]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/3pt3DNjKn_A/34205.asp</link>
    <description><![CDATA[Agencies who site-serve their clients’ videos are losing value in campaigns, according to Mike Caprio, DG Video Fusion's VP of video, broadcast &amp; connected devices.]]></description>
    <author><![CDATA[Mike Caprio]]></author>
    <authorid><![CDATA[53628]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/mike_Caprio_70x70.jpeg]]></image>
    <date><![CDATA[May 16, 2013]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/34205.asp</feedburner:origLink></item><item>
    <title><![CDATA[Focus on a 'return on awesome' and beat brand commoditisation]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/7h6rsxVBeN8/34204.asp</link>
    <description><![CDATA[Brands need to look beyond ROI and&nbsp;understand that not everything is quantifiable, says Adam Kleinberg, traction's chief executive.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/adam_kleinberg_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2013]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/34204.asp</feedburner:origLink></item><item>
    <title><![CDATA[Man and machine? Why people and technology matter]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/S7_hY0H9_5g/34081.asp</link>
    <description><![CDATA[Media IQ Co-Founder Lee Puri explores the potential to drive customisation by combining cutting-edge technologies with&nbsp;manual intervention.]]></description>
    <author><![CDATA[Lee Puri]]></author>
    <authorid><![CDATA[54933]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Lee_Puri_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2013]]></date>
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    <title><![CDATA[Are YouTubers showing us an evolution in online engagement?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/NTemxzPOwwc/34080.asp</link>
    <description><![CDATA[Spreadshirt CEO Philip Rooke demystifies 'Engagement 3.0' and looks at what brands could learn from YouTube stores.]]></description>
    <author><![CDATA[Philip Rooke]]></author>
    <authorid><![CDATA[53776]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Philip.Rooke.CEO.Spreadshirt_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2013]]></date>
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    <title><![CDATA[UK marketers plan to up digital spending, invest in social]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/wMP9RQovhvQ/34079.asp</link>
    <description><![CDATA[New survey by Martini Media and iMedia UK reveals that marketers plan to spend nearly half of their budgets on digital this year.]]></description>
    <author><![CDATA[Skip Brand]]></author>
    <authorid><![CDATA[23020]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Skip_Brand_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2013]]></date>
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    <title><![CDATA[iMedia UK Summit top takeaways]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/75LXMdUnwyY/34065.asp</link>
    <description><![CDATA[Seamless integration, advanced social tactics and the&nbsp;new open era of digital communications were among key debates at the recent iMedia Digital Summit.]]></description>
    <author><![CDATA[Dan Brain]]></author>
    <authorid><![CDATA[53609]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dan_Brain_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2013]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/34065.asp</feedburner:origLink></item><item>
    <title><![CDATA[Buffy the Nexus slayer?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/KCWeW2p1bU8/33940.asp</link>
    <description><![CDATA[Facebook is entering the&nbsp;battle for mobile dominance but it's weapon of choice&nbsp;isn't the new 'Buffy' handset, says Ian Hutchinson, Sony Mobile's former Director of Investment and Media.]]></description>
    <author><![CDATA[Ian  Hutchinson]]></author>
    <authorid><![CDATA[54093]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ian_Hutchinson_70x70.jpg]]></image>
    <date><![CDATA[April 04, 2013]]></date>
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    <title><![CDATA[The UK's digital marketing seaside retreat]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/h3g9sHA8IUE/33854.asp</link>
    <description><![CDATA[Eastbourne might be better known for its pier, tennis tournament and retirement-friendly entertainment than digital marketing but that all changes&nbsp;this spring&nbsp;with the return of the iMedia UK Digital Summit on 16-17 April.]]></description>
    <author><![CDATA[Dan Brain]]></author>
    <authorid><![CDATA[53609]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dan_Brain_70x70(1).jpg]]></image>
    <date />
<feedburner:origLink>http://www.imediaconnection.com/content/33854.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why killing TweetDeck makes sense]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/nc9lyF1CZAA/33836.asp</link>
    <description><![CDATA[Social and mobile enthusiasts should put their trust in the creativity of technologists rather than mourn the death of TweetDeck apps, says Keith Pape, VP Social, Mobile &amp; Emerging Media at Ayzenberg Group.]]></description>
    <author><![CDATA[Keith Pape]]></author>
    <authorid><![CDATA[3118]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Keith_Pape_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2013]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/33836.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making tablet advertising work for brands]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/fH4x85BE6Ko/33800.asp</link>
    <description><![CDATA[Brands and publishers must&nbsp;work together to expand the tablet advertising inventory available&nbsp;and create more compelling rich media experiences in order to maximise the&nbsp;touchscreen opportunity, says Matt Gower Martini Media’s managing director for Europe.]]></description>
    <author><![CDATA[Matt Gower]]></author>
    <authorid><![CDATA[53858]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/matt_gower_70x70.jpg]]></image>
    <date />
<feedburner:origLink>http://www.imediaconnection.com/content/33800.asp</feedburner:origLink></item><item>
    <title><![CDATA[Explaining the rise of curated shopping]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/E1nTuQGwAwo/33758.asp</link>
    <description><![CDATA[Spreadshirt chief executive Philip Rooke explains how online fashion retailers are raising their personalisation game through curated shopping experiences.]]></description>
    <author><![CDATA[Philip Rooke]]></author>
    <authorid><![CDATA[53776]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Philip.Rooke.CEO.Spreadshirt_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2013]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/33758.asp</feedburner:origLink></item><item>
    <title><![CDATA[We Are Social boosts strategy offering with new appointments]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/-DG2PM3hAI8/33734.asp</link>
    <description><![CDATA[We are Social has strengthened its strategy department with the appointment of ex-Wieden &amp; Kennedy planner Jerome Courtial and the promotion of account director Jordan Stone.]]></description>
    <author><![CDATA[Dan Brain]]></author>
    <authorid><![CDATA[53609]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jerome_70x70.jpg]]></image>
    <date />
<feedburner:origLink>http://www.imediaconnection.com/content/33734.asp</feedburner:origLink></item><item>
    <title><![CDATA[What’s new with ad exchanges?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/I8PEGtkIOsI/33731.asp</link>
    <description><![CDATA[Changing technology and demand for improved targeting and ROI is transforming the way ad exchanges are used and measured, says Nerissa McDonald, Mediamind’s Director of Trading for EMEA.]]></description>
    <author><![CDATA[Nerissa McDonald]]></author>
    <authorid><![CDATA[53687]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/NerissaMcDonald_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2013]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/33731.asp</feedburner:origLink></item><item>
    <title><![CDATA[What does the 2012 reporting season tell us about our world and the four dominant global players?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/l4p7G69HMWA/33714.asp</link>
    <description><![CDATA[Results International partner Jim Houghton explains what can can be learned from the recent results of the big four global agencies.<BR>]]></description>
    <author><![CDATA[Jim Houghton]]></author>
    <authorid><![CDATA[53648]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jim.Houghton_headshot_70x70.jpg]]></image>
    <date><![CDATA[March 01, 2013]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/33714.asp</feedburner:origLink></item><item>
    <title><![CDATA[Survival of the swift]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/yIo4veCqT2w/33674.asp</link>
    <description><![CDATA[The advent of an 'Always On' culture is changing the face of digital marketing as we know it and helping savvy brands to gain competitive advantage, says James Kirkham, Managing Partner at holler.]]></description>
    <author><![CDATA[James Kirkham]]></author>
    <authorid><![CDATA[53606]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/James_70x70_imediaconnection.jpg]]></image>
    <date><![CDATA[February 27, 2013]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/33674.asp</feedburner:origLink></item><item>
    <title><![CDATA[A new option for managing Facebook pages]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/3I9YVtZ7FnE/33018.asp</link>
    <description><![CDATA[Facebook improves options for international marketing through its 'Global Pages'.]]></description>
    <author><![CDATA[Dave Chaffey]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/facebook_logo_70.png]]></image>
    <date><![CDATA[October 30, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/33018.asp</feedburner:origLink></item><item>
    <title><![CDATA[8 easily-corrected social media blunders]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/AI_j_5-XhQE/33017.asp</link>
    <description><![CDATA[Don't miss out on fantastic opportunities to capitalise on the full potential of social media marketing by making these common blunders. ]]></description>
    <author><![CDATA[Jon Lusher]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/mistakes_70.jpg]]></image>
    <date><![CDATA[October 30, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/33017.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to… manage your ad inventory]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/VCdGOgAc7MA/33016.asp</link>
    <description><![CDATA[Here are five tips and techniques to release the cash that is hidden in your inventory's potential.]]></description>
    <author><![CDATA[Mark Thielen]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/money.jpg]]></image>
    <date><![CDATA[October 30, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/33016.asp</feedburner:origLink></item><item>
    <title><![CDATA[Redbull: Lessons in supersonic marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/pIp_GquAk90/32967.asp</link>
    <description><![CDATA[Red Bull's Stratos project took marketing to supersonic new heights. Here are the practical lessons you can learn from this brand's ambitious campaign.]]></description>
    <author><![CDATA[Danyl Bosomworth]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/redbull_70.jpg]]></image>
    <date><![CDATA[October 23, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32967.asp</feedburner:origLink></item><item>
    <title><![CDATA[‘Tis the season for a mobile Christmas]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Tt6enDLBvxc/32966.asp</link>
    <description><![CDATA[Why and how should European brands integrate mobile advertising into their Christmas holiday advertising campaigns? ]]></description>
    <author><![CDATA[Nick Marsh]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/mobilechristmas_70.jpg]]></image>
    <date><![CDATA[October 23, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32966.asp</feedburner:origLink></item><item>
    <title><![CDATA[Strengthen your analytics with geolocation]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/jN5-fdRqgFk/32548.asp</link>
    <description><![CDATA[Strengthen web analytics with IP geolocation and IP intelligence technologies.]]></description>
    <author><![CDATA[Kate Owen]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/geolocation_70.jpg]]></image>
    <date><![CDATA[August 28, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32548.asp</feedburner:origLink></item><item>
    <title><![CDATA[Brand marketing lessons from London 2012]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/4w7mMEJcBgY/32539.asp</link>
    <description><![CDATA[The London Olympics offered brands an unparalleled opportunity to talk to a global audience, so what did brands like AT&amp;T, Adidas, BMW and P&amp;G do right, and what can brands learn for Rio 2016?]]></description>
    <author><![CDATA[Alex Cheeseman]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/olympics_70(2).jpg]]></image>
    <date><![CDATA[August 28, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32539.asp</feedburner:origLink></item><item>
    <title><![CDATA[Get to know your mobile traffic]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/VPctBg5CO8U/32496.asp</link>
    <description><![CDATA[There is a considerable data available on the traffic coming from mobile devices, but by really understanding the sectors and sites these users are visiting can be a valuable tool for advertisers. ]]></description>
    <author><![CDATA[Matt Swan]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Matt_Swan_70.jpg]]></image>
    <date><![CDATA[August 21, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32496.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 reasons the highstreet won't advertise online]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/HmrL6o_L2nc/32495.asp</link>
    <description><![CDATA[Let's be clear, British highstreets were full of brands who advertise online, but not any more. The chains that we all think of as highstreet brands aren't on the highstreet anymore. Here's why they don't an why it's a mistake.]]></description>
    <author><![CDATA[Sean Riley ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hand_70.jpg]]></image>
    <date><![CDATA[August 21, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32495.asp</feedburner:origLink></item><item>
    <title><![CDATA[RIP Don Draper]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/IdLxZg2P-Rk/32494.asp</link>
    <description><![CDATA[Online video advertising has grown 100 per cent each year for the past three years. A new way of trading this media is emerging. The days of long lunches and 'Don Draper' deals are now being replaced by discussions about floor prices, optimum bid strategy and server locations. ]]></description>
    <author><![CDATA[Brian Fitzpatrick]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Don-Draper_70.jpg]]></image>
    <date><![CDATA[August 21, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32494.asp</feedburner:origLink></item><item>
    <title><![CDATA[Demystifying real-time bidding]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/WWbIT8qbtOI/32441.asp</link>
    <description><![CDATA[It's crucial you know your RTBs from your DSPs. Discover why real-time bidding is so important and&nbsp;why it's so&nbsp;simple to understand.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/demystifying_70.jpg]]></image>
    <date><![CDATA[August 14, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32441.asp</feedburner:origLink></item><item>
    <title><![CDATA[Spot the logo]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/nYzsOTCVnjY/32440.asp</link>
    <description><![CDATA[To a lot of people outside the marcoms world, the word 'brand' basically means 'logo'. And as a result, can be perceived as the core of your messaging. Just look at the furore over the London Olympics 2012 symbol... ]]></description>
    <author><![CDATA[Mike Nicholson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/spotthelogo_70.jpg]]></image>
    <date><![CDATA[August 14, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32440.asp</feedburner:origLink></item><item>
    <title><![CDATA[The future for Apple TV]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/JPNaMpBCw4Y/32439.asp</link>
    <description><![CDATA[Nearly half of American shoppers would consider buying a TV set made by electroncs giant Apple. A transformation in how we all use TV which is already being rolled out.]]></description>
    <author><![CDATA[Jeremy Allaire ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/appletv_70.jpg]]></image>
    <date><![CDATA[August 14, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32439.asp</feedburner:origLink></item><item>
    <title><![CDATA[Optimising your campaign, AFTER the click]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/RQ2fWqpnJ8g/32391.asp</link>
    <description><![CDATA[Why is post-click optimisation worth looking at? It is all about communication between the publisher site, the user profile, the ad and the landing page where the ad sends the user. By optimising the landing page, advertisers can boost conversions]]></description>
    <author><![CDATA[Shalom Berkovitz]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/click_70.jpg]]></image>
    <date><![CDATA[August 07, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32391.asp</feedburner:origLink></item><item>
    <title><![CDATA[London 2012 enewsletter: Why it ticks the boxes]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/BxazlaGvzKI/32390.asp</link>
    <description><![CDATA[While this email template didn't entertain me as much as Danny Boyle's opening ceremony&nbsp;it is still&nbsp;'state-of-the-art' email marketing and here's why...]]></description>
    <author><![CDATA[Dave Chaffey]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/mascots_70.jpg]]></image>
    <date><![CDATA[August 07, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32390.asp</feedburner:origLink></item><item>
    <title><![CDATA[How important is F-commerce?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Ez_KPhmxOqw/32389.asp</link>
    <description><![CDATA[Despite recent scepticism, new research shows that there is far more potential for Facebook commerce, than you may have first thought.]]></description>
    <author><![CDATA[Dave Chaffey]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/facebook_shopping-cart1_70.png]]></image>
    <date><![CDATA[August 07, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32389.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is your brand mobile enough?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/4Lxjg9qDky4/32374.asp</link>
    <description><![CDATA[The number of people willing to sign up to receive on-going mobile messaging and branded communications is set to grow so the key message to any brand or business, irrespective of sector.]]></description>
    <author><![CDATA[Barry Houlihan]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/mobileenough_70.jpg]]></image>
    <date><![CDATA[July 31, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32374.asp</feedburner:origLink></item><item>
    <title><![CDATA[The key to Facebook marketing success]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/qAUpYFSiAHI/32373.asp</link>
    <description><![CDATA[What makes us trust a brand on Facebook? How can you make users 'like' your business? And what content gets users sharing? Here's how to&nbsp;turn those leads into conversions.]]></description>
    <author><![CDATA[Victoria Ransom ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/facebook_keyboard_70.jpg]]></image>
    <date><![CDATA[July 31, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32373.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why using Olympic athletes in campaigns is risky]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/A8PNG2t2-sg/32358.asp</link>
    <description><![CDATA[A series of ads using successful and popular Olympic athletes shows the the risks of using a sporting star in your ads. As well as the casting, it must be written to meet the limitations and strengths of that individual or the result won't make the cut.]]></description>
    <author><![CDATA[Gary Bembridge]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/olympics_70(1).jpg]]></image>
    <date><![CDATA[July 31, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32358.asp</feedburner:origLink></item><item>
    <title><![CDATA[Let's love Big Brother!]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/y_2aCvOAME8/32306.asp</link>
    <description><![CDATA[Critics may insist freedom of choice and personal identity are being replaced by binary code, but in reality Big Data can revolutionise the world.]]></description>
    <author><![CDATA[Dominic Pollard]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/bb_70.jpg]]></image>
    <date><![CDATA[July 24, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32306.asp</feedburner:origLink></item><item>
    <title><![CDATA[Wealth marketing: Why precision matters]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/dkXl1m5O0l0/32298.asp</link>
    <description />
    <author />
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image />
    <date />
<feedburner:origLink>http://www.imediaconnection.com/content/32298.asp</feedburner:origLink></item><item>
    <title><![CDATA[The answer to your data overload]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/cL2L_-6PA-Q/32297.asp</link>
    <description><![CDATA[The advertising landscape is now evolving faster than at any time in history. We all feel the challenge of getting up to speed, but the holy trinity of: technology, data and media is just the ticket.]]></description>
    <author><![CDATA[Laurent Boninfante ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/dataoverload_70.jpg]]></image>
    <date><![CDATA[July 24, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32297.asp</feedburner:origLink></item><item>
    <title><![CDATA[What can marketers learn from 'Mother Monster'?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/3vuDm0wSHYU/32254.asp</link>
    <description><![CDATA[Lady Gaga's Littlemonsters.com crowns her social media empire.]]></description>
    <author><![CDATA[Danyl Bosomworth]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/ladygaga_70.jpg]]></image>
    <date><![CDATA[July 17, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32254.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 signs that RTB is maturing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/xCeZ48enMyg/32253.asp</link>
    <description><![CDATA[Real-time bidding (RTB) took the online display ecosystem by storm when it emerged just a few short years ago. It now accounts for nearly 10 per cent of the online display market. ]]></description>
    <author><![CDATA[Alex White ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/RTB_70.jpg]]></image>
    <date><![CDATA[July 17, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32253.asp</feedburner:origLink></item><item>
    <title><![CDATA[Big data? It’s just analytics for hip kids]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/K1pjsTcIMdE/32252.asp</link>
    <description><![CDATA[Big data is on the cusp of being either a really useful concept -- or yet another clumsy marketing buzzword that never quite squares with reality.]]></description>
    <author><![CDATA[Peter Judge]]></author>
    <authorid><![CDATA[46221]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/bigdata_70.jpg]]></image>
    <date><![CDATA[July 17, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32252.asp</feedburner:origLink></item><item>
    <title><![CDATA[DON'T ask people to register!]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/UDVKofkG4FQ/32226.asp</link>
    <description><![CDATA[Avoid&nbsp;frustrating users on your website by thinking about these five following points...]]></description>
    <author><![CDATA[Michelle Carvill ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/register_70.jpg]]></image>
    <date><![CDATA[July 10, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32226.asp</feedburner:origLink></item><item>
    <title><![CDATA[The cloud starts to evaporate]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/EHEEAkGZmzg/32198.asp</link>
    <description><![CDATA[IT people have lower expectations of the cloud. So why are companies keener than ever to adopt the technology?]]></description>
    <author><![CDATA[Peter Judge]]></author>
    <authorid><![CDATA[46221]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/cloud_70.jpg]]></image>
    <date><![CDATA[July 03, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32198.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 reasons to create your own community]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/cPybRDD9PvU/32197.asp</link>
    <description><![CDATA[Organisations wanting to strengthen social engagement between employees, partners, customers and their audiences can consider building their own online communities. And here's how.
]]></description>
    <author><![CDATA[Steve Kitt]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/onlinecommunity2_70.jpg]]></image>
    <date><![CDATA[July 03, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32197.asp</feedburner:origLink></item><item>
    <title><![CDATA[Forget thinking big: The devil is in the detail]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/IRRpn5dyuXA/32196.asp</link>
    <description><![CDATA[Viewing niche targeting as a turn-off is missing a trick. Forget what you thought you knew about the advertising industry -- when it comes to social media, it pays to think small.]]></description>
    <author><![CDATA[Anthony Chong]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/devil_70.jpg]]></image>
    <date><![CDATA[July 03, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32196.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to... manage your metrics]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/L5NdeJ0SV_Y/32136.asp</link>
    <description><![CDATA[How best to monitor the metrics of your online advertising campaign? And what are the crucial differences between the U.K. and U.S.?]]></description>
    <author><![CDATA[Denise Colella ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/metrics_70.jpg]]></image>
    <date><![CDATA[June 26, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32136.asp</feedburner:origLink></item><item>
    <title><![CDATA[Find your email marketing 'D-spot']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/kbx293xyydE/32135.asp</link>
    <description><![CDATA[If your email marketing strategy doesn't factor in mobile devices and your emails aren't mobile ready then your marketing communications are missing a fundamental trick. 
]]></description>
    <author><![CDATA[Andy Hinder ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/devices_70.jpg]]></image>
    <date><![CDATA[June 26, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32135.asp</feedburner:origLink></item><item>
    <title><![CDATA[Boosting sales with a voucher code campaign]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/EKjYpxV_Mwk/32134.asp</link>
    <description><![CDATA[Boost your voucher code campaigns can boost your sales or kill your brand. Here are our top 10 tips to help you get it right. ]]></description>
    <author><![CDATA[Owen Hewitson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/voucher2_70.jpg]]></image>
    <date><![CDATA[June 26, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32134.asp</feedburner:origLink></item><item>
    <title><![CDATA[How privacy is a money maker]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ur2BesTyMzY/31689.asp</link>
    <description><![CDATA[For businesses, privacy is pain in the posterior. 
But it is also a business opportunity, given the right technology foundations...]]></description>
    <author><![CDATA[Tom Brewster]]></author>
    <authorid><![CDATA[46222]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/money_75.jpg]]></image>
    <date><![CDATA[June 19, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31689.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why we can't laugh at Microsoft's misery]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Bpd_4ZYhL7k/32090.asp</link>
    <description><![CDATA[It had a certain inevitability about it. Microsoft promoted its Azure cloud service using the slogan "I laugh in the face of unpredictability". What could go wrong?]]></description>
    <author><![CDATA[Peter Judge]]></author>
    <authorid><![CDATA[46221]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/microsoft_70.jpg]]></image>
    <date><![CDATA[June 19, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32090.asp</feedburner:origLink></item><item>
    <title><![CDATA[QR vs. IR]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/qwZ61Au1nI8/32048.asp</link>
    <description><![CDATA[Can beauty and elegance win over a clear call to action?]]></description>
    <author><![CDATA[Seth Jackson ]]></author>
    <authorid><![CDATA[45417]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/sethjackson_70.jpg]]></image>
    <date><![CDATA[June 19, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32048.asp</feedburner:origLink></item><item>
    <title><![CDATA[LinkedIn: Keep calm and keep connecting]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/FgbBrDvQNa0/32047.asp</link>
    <description><![CDATA[LinkedIn may be a boring place with no secrets, but those passwords are important, says Peter Judge.]]></description>
    <author><![CDATA[Peter Judge]]></author>
    <authorid><![CDATA[46221]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/20120606linkedin_padlock_70.jpg]]></image>
    <date><![CDATA[June 12, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32047.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why channel focus stops us integrating]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Jxi5P9lQzt8/32037.asp</link>
    <description><![CDATA[We've all heard this term --&nbsp;integrated marketing communications or IMC (yes, it has an acronym!) Here are five things you can do to synchronise your marketing channels.]]></description>
    <author><![CDATA[Danyl Bosomworth]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/bosomworth_70.jpg]]></image>
    <date><![CDATA[June 12, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32037.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to roll out cookie consent]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/V355pNI7lx4/32036.asp</link>
    <description><![CDATA[Implied consent is a much stricter standard than the market was accustomed to before the ePrivacy Directive but you still may not be covering all bases. Here is the third part of our consent series...]]></description>
    <author><![CDATA[Colin O'Malley ]]></author>
    <authorid><![CDATA[35589]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/cookie_consent_70.jpg]]></image>
    <date><![CDATA[June 12, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32036.asp</feedburner:origLink></item><item>
    <title><![CDATA[The social takeover: Is email dead?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/VQEEC06tYM4/31980.asp</link>
    <description><![CDATA[How has social media has affected email marketing? Will this fast-growing takeover will kill the email? How has it become such a strong marketing channel? And, can social and email ever come together? ]]></description>
    <author><![CDATA[Abi Clowes]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/emaildead_square_70.jpg]]></image>
    <date><![CDATA[June 06, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31980.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to... set up a Google+ brand page]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/eWm6tocGjEw/31932.asp</link>
    <description><![CDATA[Google+ is Google's answer to Facebook. Your contacts can respond and rate your shared content in turn, also you can add contacts, block them, connect to other services like Twitter and much more. ]]></description>
    <author><![CDATA[Augustine Gallaxy]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/google_plus_sticker_70.jpg]]></image>
    <date><![CDATA[June 06, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31932.asp</feedburner:origLink></item><item>
    <title><![CDATA[Maximise your email's potential]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/wftAnuR2T64/31922.asp</link>
    <description><![CDATA[What simple changes can you make to your email that will have a powerful effect how your message is received?]]></description>
    <author><![CDATA[Ken Bagnall ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/maximise_sq_70.jpg]]></image>
    <date><![CDATA[June 06, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31922.asp</feedburner:origLink></item><item>
    <title><![CDATA[What kind of content goes where?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/NKPi4rQa29o/31907.asp</link>
    <description><![CDATA[We understand the importance of creating content, but what kind of content? Where&nbsp;should it all live and why? ]]></description>
    <author><![CDATA[Danyl Bosomworth]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/content_puzzle_70.jpg]]></image>
    <date><![CDATA[May 29, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31907.asp</feedburner:origLink></item><item>
    <title><![CDATA[Keep it clean]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/VComnRlsCb8/31906.asp</link>
    <description><![CDATA[Clutter is killing online media. Multiple ads fight with poorly presented content leaving viewers confused and this leaves the medium misused and devalued. ]]></description>
    <author><![CDATA[Giles Ivey]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/clean_70.jpg]]></image>
    <date><![CDATA[May 29, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31906.asp</feedburner:origLink></item><item>
    <title><![CDATA[Manage your campaign metrics properly]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/d0qvVC2l4Mo/31886.asp</link>
    <description><![CDATA[A U.K. and U.S. comparison of how publishers can better manage their campaigns.]]></description>
    <author><![CDATA[Denise Colella]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/metrics_square_70.jpg]]></image>
    <date><![CDATA[June 06, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31886.asp</feedburner:origLink></item><item>
    <title><![CDATA[Successful mobile messaging]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/dijyBPI1CHA/31822.asp</link>
    <description><![CDATA[Mobiles&nbsp;are personal devices and by invading this space with untargeted ads marketers risk cutting consumers off permanently.]]></description>
    <author><![CDATA[Ben Humphry]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/text_70.jpg]]></image>
    <date><![CDATA[May 22, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31822.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to avoid 'graymail']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/uryrO6cS7p0/31821.asp</link>
    <description><![CDATA[How to keep your email marketing campaigns front of mind and away from the inbox filters. Here are his tips to refresh your email campaigns.]]></description>
    <author><![CDATA[Steve Ford]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/greymail_70.png]]></image>
    <date><![CDATA[May 22, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31821.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why is food is 'nearly as popular as babies'?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/nKQcZZqPm34/31820.asp</link>
    <description><![CDATA[Unilever director of global innovations, Asad Rehman, is using Facebook to help users in South Africa decide what to have for dinner. He also explains&nbsp;why&nbsp;food is just behind babies in popularity... ]]></description>
    <author><![CDATA[Asad Rehman]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/asad_70.jpg]]></image>
    <date><![CDATA[May 22, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31820.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to... find out who's tracking your website]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/3SCVL6Xi7cM/31819.asp</link>
    <description><![CDATA[The ePrivacy Directive has prompted an explosion of tracking audit services. Companies are now pushing for clarity on how sites are using tags and cookies to collect consumer data.]]></description>
    <author><![CDATA[Colin O'Malley]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/tracking_70.jpg]]></image>
    <date><![CDATA[May 22, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31819.asp</feedburner:origLink></item><item>
    <title><![CDATA[All marketers should be activists]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/UWoA_ghSNaI/31771.asp</link>
    <description><![CDATA[Bell Pottinger Sans Frontieres director of sector reputation, Mark Linder, discusses his concerns about the industry, why we’re in a critical time of conflict and how marketers can protect themselves against threats.]]></description>
    <author><![CDATA[Mark Linder]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31771.asp</feedburner:origLink></item><item>
    <title><![CDATA[Small steps to compete with giant agencies]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/x2SWa-J1xDg/31770.asp</link>
    <description><![CDATA[When you can't 'out Nike, Nike', which stones do you throw to beat Goliath?]]></description>
    <author><![CDATA[Al Moffat]]></author>
    <authorid><![CDATA[18276]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/slingshot_70.jpg]]></image>
    <date><![CDATA[May 15, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31770.asp</feedburner:origLink></item><item>
    <title><![CDATA[The evolution of influence]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/eoxGTymTgnc/31769.asp</link>
    <description><![CDATA[One-time head of creative at MySpace, Bexy Cameron, explains how brands become cultural icons and&nbsp;why 'T-shirt Steve' was so special.]]></description>
    <author><![CDATA[Bexy Cameron]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/fans_70.jpg]]></image>
    <date><![CDATA[May 15, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31769.asp</feedburner:origLink></item><item>
    <title><![CDATA[Four critical steps to publishing on the iPad]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/nDIOPU4tKLc/31692.asp</link>
    <description><![CDATA[With nearly 12 million units shipped in the first quarter of 2012 alone, the Apple iPad is revolutionising publishing. Here are the four critical steps for anyone planning to use the iPad as a publishing platform.]]></description>
    <author><![CDATA[Richard Stephenson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/ipad_70.jpg]]></image>
    <date><![CDATA[May 08, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31692.asp</feedburner:origLink></item><item>
    <title><![CDATA[Groupon or off?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/0QwpN3WE65U/31690.asp</link>
    <description><![CDATA[With consumer spending still in the doldrums, it's hardly surprising that businesses have been tempted by dynamic deal sites like Groupon. So why are these portals suddenly falling out of favour?]]></description>
    <author><![CDATA[Charles D’Oyly]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/groupon_70(1).jpg]]></image>
    <date><![CDATA[May 08, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31690.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 social media and email traps to avoid]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/43G58TGxw3s/31655.asp</link>
    <description><![CDATA[Examples where hype and hubris can trump common sense -- to the detriment of your success.]]></description>
    <author><![CDATA[Mark Brownlow ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/mousetrap_70.jpg]]></image>
    <date><![CDATA[May 01, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31655.asp</feedburner:origLink></item><item>
    <title><![CDATA[A useful Instagram and Pinterest campaign]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/60KXVlgH0Hc/31639.asp</link>
    <description><![CDATA[This&nbsp;case study&nbsp;shows how an SME got ahead of the competition by making the most&nbsp;of the&nbsp;latest social media tools. ]]></description>
    <author><![CDATA[Dave Chaffey]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/instagram_70.png]]></image>
    <date />
<feedburner:origLink>http://www.imediaconnection.com/content/31639.asp</feedburner:origLink></item><item>
    <title><![CDATA[Jaguar discusses innovation]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/iTG9PU0HH10/31638.asp</link>
    <description><![CDATA[What's important for the Jaguar brand? What innovations are important to the company? And what are the challenges that it faces? We speak to Jaguar global digital marketing manager about his advice for marketers.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[May 01, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31638.asp</feedburner:origLink></item><item>
    <title><![CDATA[Remember your right to be forgotten]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/lBR8pXe-beU/31611.asp</link>
    <description><![CDATA[There's been a lot of&nbsp;fuss&nbsp;around the EU's proposed 'right to be forgotten'. Some big voices are claiming that the right, which is a core part of the European Commission's data protection regulation, is simply unworkable. ]]></description>
    <author><![CDATA[Tom Brewster]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/forget_70.jpg]]></image>
    <date><![CDATA[May 01, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31611.asp</feedburner:origLink></item><item>
    <title><![CDATA[Crossing the chasm between sales and marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/L-17OT2sfso/31555.asp</link>
    <description><![CDATA[The recent CIM report on sales and marketing fusion suggests the two departments aren't perfectly in synch. This article analyses the report, and the realities. ]]></description>
    <author><![CDATA[Peter Gowrie-Smith]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/chasm_70.jpg]]></image>
    <date><![CDATA[April 24, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31555.asp</feedburner:origLink></item><item>
    <title><![CDATA[Lego's Life of George]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/4gAz5uNSpK4/31547.asp</link>
    <description><![CDATA[Lego has become noted as a smart user of social media. The company's first social media strategist Lars Silberbauer explains how the company engaged fans and created value through an augmented-reality game.]]></description>
    <author><![CDATA[Lars Silberbauer]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/george_70.jpg]]></image>
    <date><![CDATA[April 24, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31547.asp</feedburner:origLink></item><item>
    <title><![CDATA['Engagement': Fashionable yet bankrupt]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Xeho1VNi3bs/31476.asp</link>
    <description><![CDATA['Engagement' is a totally mis-used, over-used, generally abused word in our business, argues Martin Weigel. Here's his insight and reasons why.]]></description>
    <author><![CDATA[Martin Weigel]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/thumbdown_70.jpg]]></image>
    <date><![CDATA[April 17, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31476.asp</feedburner:origLink></item><item>
    <title><![CDATA[We need to 'work in beta']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/VDgBt__gDLE/31375.asp</link>
    <description><![CDATA[LBi CEO, Anil Pillai, explains why there's a crisis of confidence in digital marketing that's stopping agencies and brands doing really innovative work. And, more importantly, how we can unlock this potential.]]></description>
    <author><![CDATA[Anil Pillai]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[April 03, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31375.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 things you need to know about Google's new social analytics]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Pa-h_erR_js/31492.asp</link>
    <description><![CDATA[If you have Google '+1' and Facebook 'Like' buttons on your site, it's important to know which buttons are being clicked and for which content. Find out everything you need to know, with our top ten tips.]]></description>
    <author><![CDATA[Dave Chaffey]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/analytics_70.png]]></image>
    <date><![CDATA[April 17, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31492.asp</feedburner:origLink></item><item>
    <title><![CDATA[Privacy vs. social sharing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/VbrdJlbxoJk/31350.asp</link>
    <description><![CDATA[Passive sharing means many of us have lost control over what bits of our private life we share with the world. What's the best way forward?]]></description>
    <author><![CDATA[Chris Andrews]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/tweet_70(1).jpg]]></image>
    <date><![CDATA[April 17, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31350.asp</feedburner:origLink></item><item>
    <title><![CDATA[The future of music ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/g_EyxiGg5NQ/31352.asp</link>
    <description><![CDATA[Young people give us a fantastic insight into the future of music, technology and our business. Here's why we should listen.]]></description>
    <author><![CDATA[Seth Jackson]]></author>
    <authorid><![CDATA[45417]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/tape_70.jpg]]></image>
    <date><![CDATA[April 10, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31352.asp</feedburner:origLink></item><item>
    <title><![CDATA[The silver lining of the economic climate]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/0__UAus8JXc/31332.asp</link>
    <description><![CDATA[The Independent newspaper chief economic commentator, Hamish McRae, discusses what business can learn from elsewhere in the world and how we can benefit from emerging markets.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70.jpg]]></image>
    <date><![CDATA[March 28, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31332.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 things you should know about gaming]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/sE0mmXDcF5k/31474.asp</link>
    <description><![CDATA[Despite the burgeoning popularity of games like Angry Birds and Farmville, the number of misconceptions surrounding this medium among marketers is still vast.]]></description>
    <author><![CDATA[Rumbi Pfende]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/angrybirds_70.png]]></image>
    <date><![CDATA[April 10, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31474.asp</feedburner:origLink></item><item>
    <title><![CDATA[Who owns social?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/7hX0blbt5U0/31351.asp</link>
    <description><![CDATA[Social is now a serious contender within a media buy and it's important to note that&nbsp;that the industry&nbsp;recognises that it's a&nbsp;gradual evolution of the medium, rather than the creation of yet another new channel. ]]></description>
    <author><![CDATA[Nikhil Sethi]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/tugofwar_70.jpg]]></image>
    <date><![CDATA[April 24, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31351.asp</feedburner:origLink></item><item>
    <title><![CDATA[Understanding tracking on your site]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/q9zFo5mlj6M/31277.asp</link>
    <description><![CDATA[For the digital marketing community, preparation for enforcement of the ePrivacy directive is taking on the narrative of the Y2K crisis. This case study explains what you need to know.]]></description>
    <author><![CDATA[Colin O'Malley]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/cookie_70(1).jpg]]></image>
    <date><![CDATA[April 03, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31277.asp</feedburner:origLink></item><item>
    <title><![CDATA[The case for thoughtful adoption]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/rrM6FfL8CJw/31255.asp</link>
    <description><![CDATA[Social media is an investment (in time and money) and like all investments need to be made far more carefully than one might think. Racing after the shiniest object may leave you stranded.]]></description>
    <author><![CDATA[Dean Browell]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/thoughtful_70.jpg]]></image>
    <date><![CDATA[March 27, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31255.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 ad formats that make a difference for your brand]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/v_L351CZY-I/31254.asp</link>
    <description><![CDATA[Picking an online ad is like choosing between a glossy full-page magazine ad vs. a small classified. Choose from such wonders as: 'Sidekicks', 'pushdowns', 'messenger' and 'polite' ads. But which is right for your brand?]]></description>
    <author><![CDATA[Michael Tuminello ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/youradhere_70.jpeg]]></image>
    <date><![CDATA[March 20, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31254.asp</feedburner:origLink></item><item>
    <title><![CDATA[New iPad: What's in a name?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/3wgLWVL5GHc/31253.asp</link>
    <description><![CDATA[Apple's newest tablet&nbsp;has been unveiled as simply 'iPad' -- not even iPad 3. Karl Doody looks at the recent iPad launch and why it wasn't the new A5X chip and quad-core graphics that really got people talking...]]></description>
    <author><![CDATA[Karl Doody ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/ipad_sqaure_70.jpg]]></image>
    <date><![CDATA[March 28, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31253.asp</feedburner:origLink></item><item>
    <title><![CDATA[Brandenstein's monster]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/QZND_9J43XI/31175.asp</link>
    <description><![CDATA[We've created a monster! Consumers have fallen out of love with brands and here are the reasons why...]]></description>
    <author><![CDATA[Nick Coates and Lilli Allihn]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Frankenstein_70.jpg]]></image>
    <date><![CDATA[March 13, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31175.asp</feedburner:origLink></item><item>
    <title><![CDATA[The importance of frictionless sharing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/9T390jKHEBw/31174.asp</link>
    <description><![CDATA[Whatever your views, frictionless sharing is here to stay. Understanding it, and more importantly, embracing it is probably the smartest thing anyone in marketing can do right now. ]]></description>
    <author><![CDATA[Dino Burbidge]]></author>
    <authorid><![CDATA[41879]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/frictionless_sharing.jpg]]></image>
    <date><![CDATA[March 13, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31174.asp</feedburner:origLink></item><item>
    <title><![CDATA[The best converting voucher code?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/4exDB_rqN-s/31127.asp</link>
    <description><![CDATA[Keen to use voucher codes to entice visitor, but unsure what would give you the best conversions? Look no further. This is the code you should use and why.]]></description>
    <author><![CDATA[Owen Hewitson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/discount_70.jpg]]></image>
    <date><![CDATA[March 13, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31127.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why marketers should use Pinterest]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/fMiai8T5a-k/31054.asp</link>
    <description><![CDATA[So, if you work in digital marketing and you don't live under a rock, you've probably heard some noise around the latest social media darling, Pinterest. And here's why you need to pick up a virtual tack.]]></description>
    <author><![CDATA[Laurent Boninfante]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/pinterest-logo_70.jpg]]></image>
    <date><![CDATA[February 28, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31054.asp</feedburner:origLink></item><item>
    <title><![CDATA[What is a Google 'nofollow tag' and why should I care?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/gxXv6elapwA/31025.asp</link>
    <description><![CDATA['Nofollow tags' are important in SEO, but I find many marketers are completely unaware of this approach.]]></description>
    <author><![CDATA[Chris Soames]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/nofollow_70.jpg]]></image>
    <date><![CDATA[February 21, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31025.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to increase interactions with content]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/VS14goX7tq4/31005.asp</link>
    <description><![CDATA[Here are&nbsp;seven techniques to drive website interactions that generate leads and how to measure them. ]]></description>
    <author><![CDATA[Danyl Bosomworth]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/website_building_70.jpg]]></image>
    <date><![CDATA[February 14, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31005.asp</feedburner:origLink></item><item>
    <title><![CDATA[What's the real impact of a Facebook campaign?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/K8xsjc7ffNo/31004.asp</link>
    <description><![CDATA[Tired of hearing speculation around Facebook? Everyone's an expert it seems when it comes to understanding Facebook as a marketing channel.&nbsp;But in reality, how is&nbsp;is it performing?]]></description>
    <author><![CDATA[Vincent Blaney]]></author>
    <authorid><![CDATA[45270]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/like.jpg]]></image>
    <date><![CDATA[February 21, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31004.asp</feedburner:origLink></item><item>
    <title><![CDATA[Start with indifference, forget engagement]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/WQtAmleaEoI/31001.asp</link>
    <description><![CDATA[Engagement has become a fashionable term that's banded about in marketing but does it really translate to sales? And if not, what should we be concentrating on?]]></description>
    <author><![CDATA[Martin Weigel]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/shrug_70.jpg]]></image>
    <date><![CDATA[February 14, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31001.asp</feedburner:origLink></item><item>
    <title><![CDATA[What to do with inactive email subscribers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/1v3aTt_4mjw/30996.asp</link>
    <description><![CDATA[So they haven't engaged with your messaging for&nbsp;some time, but that doesn't mean you should cut your losses. Here's why inactive email subscribers may be too valuable to dismiss.]]></description>
    <author><![CDATA[Dela Quist]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/asleep_70.jpg]]></image>
    <date><![CDATA[February 14, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30996.asp</feedburner:origLink></item><item>
    <title><![CDATA[Phishing tackled by responsible brands ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Hx2DZVi29qw/30995.asp</link>
    <description><![CDATA[Phished and spoofed emails affect brands across every business vertical, damaging brand trust, reducing email marketing ROI and cause PR nightmares. ]]></description>
    <author><![CDATA[Sam Masiello]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hook_70.jpg]]></image>
    <date><![CDATA[February 21, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30995.asp</feedburner:origLink></item><item>
    <title><![CDATA[When retargeting becomes stalking]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/JaCsjUsiYuk/30976.asp</link>
    <description><![CDATA[Online ad retargeting is a very powerful concept that, in the wrong hands, can not only infuriate your prospective customers but also threatens the entire cookie-fuelled display advertising market. ]]></description>
    <author><![CDATA[Doug Kessler]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/stalker_70.jpg]]></image>
    <date><![CDATA[February 07, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30976.asp</feedburner:origLink></item><item>
    <title><![CDATA[YOU are the 6th screen]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Ewiu4Cuw8f4/30966.asp</link>
    <description><![CDATA[Forget devices and screens. Want to watch a movie? It will be recreated directly onto your visual cortex. It&nbsp;may come with an emotion track too, giving you goose bumps and making you cry at will. This is why your head is the true battle ground for the media revolution. ]]></description>
    <author><![CDATA[Dino Burbidge]]></author>
    <authorid><![CDATA[41879]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/head_70.jpg]]></image>
    <date><![CDATA[February 07, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30966.asp</feedburner:origLink></item><item>
    <title><![CDATA[Turning WOM into sales]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/g_HcyT83q30/30945.asp</link>
    <description><![CDATA[Word-of-mouth marketing is far from a new phenomenon. Although it's a proven sales tool,&nbsp;many marketers are getting basics badly wrong.]]></description>
    <author><![CDATA[Dave Williams]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/wom_70.jpg]]></image>
    <date><![CDATA[January 31, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30945.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 challenges publishers need to address in 2012]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/bEC0mGYH4tU/30944.asp</link>
    <description><![CDATA[The Mayans may have predicted armageddon in 2012, but it's also the year that you need to move from online video and onto 'the new TV'.]]></description>
    <author><![CDATA[Sorosh Tavakoli]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/TV_70.jpg]]></image>
    <date><![CDATA[January 31, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30944.asp</feedburner:origLink></item><item>
    <title><![CDATA[Foursqualor in London town]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/lIzmBJWDhG4/30903.asp</link>
    <description><![CDATA[On any given day in London someone checks into their favourite restaurant -- or at least they try. Using Foursquare in&nbsp;the big smoke&nbsp;has become a corrupt process. Here's why.]]></description>
    <author><![CDATA[Dean Browell]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/foursquare_london_70.jpg]]></image>
    <date><![CDATA[January 31, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30903.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why your search strategy isn't converting]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Wub9Qny5pic/30902.asp</link>
    <description><![CDATA[Improving conversion rates is the most effective way to increase online revenues without investing in additional traffic-generating activities. But many businesses are making these five basic mistakes.]]></description>
    <author><![CDATA[John Ryder]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/google_70_(2).jpg]]></image>
    <date><![CDATA[January 31, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30902.asp</feedburner:origLink></item><item>
    <title><![CDATA[How stupidity nearly broke a huge media firm]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/_PHnJz_tdJ0/30854.asp</link>
    <description><![CDATA[Who could have thought that a simple mistake on a flight from Florida potentially could have brought a multi-million dollar media company to its knees. Forget hacking, we're our own worst enemies, says Peter Shankman.]]></description>
    <author><![CDATA[Peter Shankman]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/stupidity_70.jpg]]></image>
    <date><![CDATA[January 24, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30854.asp</feedburner:origLink></item><item>
    <title><![CDATA[Get the most from Google's new Search+ ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/doFzHHQhhWQ/30876.asp</link>
    <description><![CDATA[Google's 'Search, Plus Your World,' biases socially shared content and prioritises it in the results. It has been called a 'necessity for marketers'. Here's why it's so important, as well as a step-by-step guide.]]></description>
    <author><![CDATA[Ayaan Mohamud ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/searchplus_75.jpg]]></image>
    <date><![CDATA[January 24, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30876.asp</feedburner:origLink></item><item>
    <title><![CDATA[Do you really need a digital marketing strategy?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/0Xz5_ju-xa0/30877.asp</link>
    <description><![CDATA[Surely it's obvious, with today's digital marketing platforms like search and social networks, desktop and mobile web applications that you need a digital marketing strategy? Not necessarily...<BR>]]></description>
    <author><![CDATA[Dave Chaffey]]></author>
    <authorid><![CDATA[36497]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/keyquestion_70.jpg]]></image>
    <date><![CDATA[January 24, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30877.asp</feedburner:origLink></item><item>
    <title><![CDATA[The countdown begins]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/gmz5HrXNyrc/30827.asp</link>
    <description><![CDATA[The EU privacy directive is gathering speed. Here's what you need to know to stay on the right side of the law.]]></description>
    <author><![CDATA[Scott Meyer]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/deadline_70.jpg]]></image>
    <date><![CDATA[January 17, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30827.asp</feedburner:origLink></item><item>
    <title><![CDATA[Mobile wallet: The end of cash?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/FmWAhhFJlf8/30791.asp</link>
    <description><![CDATA[Will the mobile wallet sound the death knell of cash? The latest research by YouGov shows almost a quarter of people are interested in using their mobile phone instead of cash to pay for purchases. ]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/wallet_square_70.jpg]]></image>
    <date><![CDATA[January 17, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30791.asp</feedburner:origLink></item><item>
    <title><![CDATA[How NOT to market sub-brands]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/499tMR74Csk/30790.asp</link>
    <description><![CDATA[Instead of acknowledging the love fans have for a single product line, often we try to force the parent brand in the conversation where it doesn’t belong. Here's what not to do.]]></description>
    <author />
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image />
    <date><![CDATA[January 17, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30790.asp</feedburner:origLink></item><item>
    <title><![CDATA[How reliable is cookie tracking?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/fm1-tri_8bs/30789.asp</link>
    <description><![CDATA[We've questioned how legal cookies are but now we have to ask if it is even an effective way of monitoring customer interactions.]]></description>
    <author><![CDATA[Owen Hewitson ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/brokencookie_70.jpg]]></image>
    <date><![CDATA[January 17, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30789.asp</feedburner:origLink></item><item>
    <title><![CDATA[Best and worst online retailers 2011]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/f-ei6HbhZTU/30748.asp</link>
    <description><![CDATA[Amazon.co.uk comes first for satisfaction, whereas London2012Shop bottoms out in last place.&nbsp;Plus, a big fish enters the top five for the first time...]]></description>
    <author><![CDATA[Larry Freed]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/shoppingcart_70.jpg]]></image>
    <date><![CDATA[January 10, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30748.asp</feedburner:origLink></item><item>
    <title><![CDATA[What to look forward to in 2012]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/-wPxBr7-Oc4/30747.asp</link>
    <description><![CDATA[What's the new frontier of marketing? What's going to be&nbsp;sizzling in the land of performance media this year? Find out what there is to be on tenterhooks for in 2012.]]></description>
    <author><![CDATA[Laurent Boninfante]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/road_70.jpg]]></image>
    <date><![CDATA[January 10, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30747.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tune into connected TV]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/qD3ooGB4mHE/30746.asp</link>
    <description><![CDATA[How connected TV can give brands a new outlet to complement their web and mobile digital portfolio.]]></description>
    <author><![CDATA[Joe Foster]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/connected_tv_experiment_70.jpg]]></image>
    <date><![CDATA[January 10, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30746.asp</feedburner:origLink></item><item>
    <title><![CDATA[The real cost of a Twitter ad campaign]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/c_oemOZ7QC8/30730.asp</link>
    <description><![CDATA[A leaked email from Twitter reveals the true cost of advertising on the micro-blogging site.]]></description>
    <author><![CDATA[Dave Chaffey]]></author>
    <authorid><![CDATA[36497]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/twitter-Money_70.jpg]]></image>
    <date><![CDATA[January 03, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30730.asp</feedburner:origLink></item><item>
    <title><![CDATA[Do loyalty schemes invade privacy?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/aRGAd5vNEVU/30717.asp</link>
    <description><![CDATA[With new technologies meaning that loyalty schemes can be embedded further and further into our lives. How legal is it? And how far is too far?]]></description>
    <author><![CDATA[Fiona Moss]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/loyalty-cards_70.jpg]]></image>
    <date><![CDATA[December 20, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30717.asp</feedburner:origLink></item><item>
    <title><![CDATA[Top 10 digital predictions for 2012]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/fgr0W3VvMFA/30696.asp</link>
    <description><![CDATA[Next year is shaping up to be quite a ride. We'll be using our mobiles to pay for our morning coffee, see the demise of apps and start getting 'phygital'.]]></description>
    <author><![CDATA[Justin Cooke]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/2012_70.jpg]]></image>
    <date><![CDATA[December 20, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30696.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 mobile predictions for 2012]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/xkwmeQijrIE/30682.asp</link>
    <description><![CDATA[It's that time of year when we bring out our crystal ball and gaze into the not-so-distant future at what the mobile future holds.]]></description>
    <author><![CDATA[KF Lai ]]></author>
    <authorid><![CDATA[19421]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/future_70(1).jpg]]></image>
    <date><![CDATA[December 20, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30682.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to... create clickable headlines]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/eqRcko1QLv4/30718.asp</link>
    <description><![CDATA[Amid the sea of content available online, make sure your content stands out. Here are some tips for creating engaging headlines that itch to be clicked.]]></description>
    <author><![CDATA[Simon Edelstyn]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/extraextra_square_70.jpg]]></image>
    <date><![CDATA[December 03, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30718.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 things you need to know about mobile]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/J5wMUPNkgNE/30683.asp</link>
    <description><![CDATA[Yes, we know it's been the year of mobile for the past decade. Yes, we know its potential is huge but here are the surprising things about smartphone marketing that you actually need to know.]]></description>
    <author><![CDATA[Matt Swan]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/mobile_five.jpg]]></image>
    <date><![CDATA[December 20, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30683.asp</feedburner:origLink></item><item>
    <title><![CDATA[Explaining the Twitter redesign]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/YYWwHnyJ0PY/30719.asp</link>
    <description><![CDATA[Twitter's major redesign will be rolling out slowly. Here we explain the four key elements to the changes. ]]></description>
    <author><![CDATA[Danyl Bosomworth]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/twitter-redesign_cover_70.jpg]]></image>
    <date><![CDATA[January 03, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30719.asp</feedburner:origLink></item><item>
    <title><![CDATA[Technology vs. creativity]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/NGD_XqFXda0/30684.asp</link>
    <description><![CDATA[Are the wacky, instantaneous, brain-fart ideas being lost in the preparation and planning that digital demands? ]]></description>
    <author><![CDATA[Dino Burbidge]]></author>
    <authorid><![CDATA[41879]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/palette_70.jpg]]></image>
    <date><![CDATA[December 13, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30684.asp</feedburner:origLink></item><item>
    <title><![CDATA[Video ads: How to give customers what they want]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/5oFeAoaKUKY/30681.asp</link>
    <description><![CDATA[Services like YouTube's In-Slate make it increasingly easy for people to skip ads. It is now more important than ever that ad agencies produce high-quality ads that grab the attention of the audience from the start.]]></description>
    <author><![CDATA[Brian Fitzpatrick]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/John-Lewis_70.jpg]]></image>
    <date><![CDATA[December 13, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30681.asp</feedburner:origLink></item><item>
    <title><![CDATA[2011: The year of the desperate optimist]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ZBdhF-b0Ywo/30654.asp</link>
    <description><![CDATA[It seems that we are frantic for good news and are hoping, against the odds, that the tides will turn. How can brands use this collective feeling to their advantage in 2012?]]></description>
    <author><![CDATA[Ben Hayman]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/cropped_smile_70.jpg]]></image>
    <date><![CDATA[December 13, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30654.asp</feedburner:origLink></item><item>
    <title><![CDATA[Disney on promoting its films through digital ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/GH5Om2PKq78/30604.asp</link>
    <description><![CDATA[In 2010, HP teamed up with Disney to sponsor the 3D-remake of Tron: Legacy. Here, Disney explain how digital formed the cornerstone of the campaign and delivered awareness and engagement for both brands.&nbsp;&nbsp; ]]></description>
    <author><![CDATA[iMedia UK]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tron-Legacy_70.jpg]]></image>
    <date><![CDATA[December 06, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30604.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 ways to keep readers and advertisers happy]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/TCPGaAQecNI/30603.asp</link>
    <description><![CDATA[The bottom line is if publishers make content hard to access, difficult to view and generally create a poor online environment, readers won't pay and advertisers will go elsewhere. How do keep everyone smiling?]]></description>
    <author><![CDATA[David Flower]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/JUMP_70.jpg]]></image>
    <date><![CDATA[December 06, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30603.asp</feedburner:origLink></item><item>
    <title><![CDATA[Pay-per-tweet: Reflecting on IAB rules]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/CTA7SFD5okY/30595.asp</link>
    <description><![CDATA[The IAB has released guidelines for paid endorsements in social media, but paying for validation in an online space built on transparent engagement should be abhorrent to agencies, argues Dean Browell.]]></description>
    <author><![CDATA[Dean Browell]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/pay-per-tweet_70.jpg]]></image>
    <date><![CDATA[December 06, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30595.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making the most of QR codes]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ZANy9QiU9a4/30572.asp</link>
    <description><![CDATA[Critics of the technology argue consumers have QR-code blindness, while supporter cite rumours, such as the iPhone 5 having a QR reader built in, as proof that it's still on its way up.]]></description>
    <author><![CDATA[Matt Swan]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/qr_reader_70_2.jpg]]></image>
    <date><![CDATA[November 29, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30572.asp</feedburner:origLink></item><item>
    <title><![CDATA[8 ways to maximise your video ROI]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/eoe0qMD0C_0/30571.asp</link>
    <description><![CDATA[Accounting for nearly 50 per cent of all internet traffic, online video is big business. With more than 15 million people in the UK watching 200 million videos today alone, you're fighting harder than ever to get clicks for your content.]]></description>
    <author><![CDATA[Luke Gaydon]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/ROI_70.jpg]]></image>
    <date><![CDATA[November 29, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30571.asp</feedburner:origLink></item><item>
    <title><![CDATA[Crowdsource your marketing campaign]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Q2OfNx2H9E8/30570.asp</link>
    <description><![CDATA[Testing the bare bones of your marketing idea before it becomes a full-blown campaign can stop painful mistakes in their tracks. Indiegogo CEO explains how it's done through the power of crowdsourcing.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[November 29, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30570.asp</feedburner:origLink></item><item>
    <title><![CDATA[Brands race to sort Olympic mobile strategies for 2012]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/1ht_HF8UkNQ/30532.asp</link>
    <description><![CDATA[Marketing chiefs report brands are 'scrambling' to make sure strategies are in place for next year's games. Find out which&nbsp;mobile innovations&nbsp;will be winning in 2012.]]></description>
    <author><![CDATA[KF Lai]]></author>
    <authorid><![CDATA[19421]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/olympics_70.jpg]]></image>
    <date><![CDATA[November 22, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30532.asp</feedburner:origLink></item><item>
    <title><![CDATA[Handling social media complaints]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/7TZWxkNxQMU/30487.asp</link>
    <description><![CDATA[Maritz Research has found that only 29 per cent of&nbsp;customers tweeted a complaint received a reply from the company in question. What kind of damage is this doing to your brand?]]></description>
    <author><![CDATA[Simon Collister]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/complaint.jpg]]></image>
    <date><![CDATA[November 22, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30487.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why marketers mustn't ignore mobile]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/496_k2bD_vw/30486.asp</link>
    <description><![CDATA[With tablets set to be one of the top-selling xmas gifts and geolocation exploding next year, marketers cannot afford to keep their heads in the sand when it comes to mobile.]]></description>
    <author><![CDATA[Justin Cooke]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/head-in-the-sand_70.jpg]]></image>
    <date><![CDATA[November 16, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30486.asp</feedburner:origLink></item><item>
    <title><![CDATA[Facebook: Make your business 'social by design']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/P3gDYh8mdpw/30485.asp</link>
    <description><![CDATA[Facebook explain how to make your business 'social by design' and address the critics who say 'fans' aren't good for brands.]]></description>
    <author><![CDATA[iMedia UK]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[November 22, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30485.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing to mummys]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/oUx7VguCbEM/30469.asp</link>
    <description><![CDATA[Babycenter's Mike Fogarty explains why&nbsp;brands that rely on style and being fashionable will decline and those who are helpful and respond to the needs of their clients will thrive.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[November 15, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30469.asp</feedburner:origLink></item><item>
    <title><![CDATA[Facebook: Website killer]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/pV3ohkWOBNU/30468.asp</link>
    <description><![CDATA[Bestselling author, Dave Chaffey, explains why the majority of corporate websites are in decline as Facebook snatches their traffic and the implications for marketing priorities?]]></description>
    <author><![CDATA[Dave Chaffey]]></author>
    <authorid><![CDATA[36497]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/murder_70.jpg]]></image>
    <date><![CDATA[November 15, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30468.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketers 'must also be publishers']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/GsEAx0OM8Ms/30440.asp</link>
    <description><![CDATA[Business publisher Forbes’ big cheese, Lewis DVorkin, discusses what he means by the 'content continuum', why the iPad is good for publishing and how marketers are contributing to Forbes.com. ]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[November 08, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30440.asp</feedburner:origLink></item><item>
    <title><![CDATA['We're all storytellers,' says Microsoft]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/xK9hRRMycRc/30383.asp</link>
    <description><![CDATA[Microsoft's Andy Hart argues that too much emphasis has been placed on clicks and stats and how we'll soon be controlling adverts with our voice and gestures.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[November 01, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30383.asp</feedburner:origLink></item><item>
    <title><![CDATA[Facebook music for marketers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Hnwsrqs20Es/30441.asp</link>
    <description><![CDATA[Facebook has unleashed new music services in recent weeks, opening opportunity to share more music and potential for brands. Our bluffer's guide offers insight to what's going on, and why marketers should pay attention.]]></description>
    <author><![CDATA[Dino Burbidge]]></author>
    <authorid><![CDATA[41879]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/facebook-music-70.jpeg]]></image>
    <date><![CDATA[November 08, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30441.asp</feedburner:origLink></item><item>
    <title><![CDATA[Groupon, Living Social etc. Fad or future?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/MEDaYpZ1gEk/30328.asp</link>
    <description><![CDATA[Like so many others I suspect, when I log on and check my personal emails in the morning, I find it stuffed full of various offers from group-buying sites. They may be popular now, but how&nbsp;will they evolve?]]></description>
    <author><![CDATA[Gary Bembridge]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/handsup3.jpg]]></image>
    <date><![CDATA[October 25, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30328.asp</feedburner:origLink></item><item>
    <title><![CDATA[Reinvent your website without risk]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/0lEzrpFIzwI/30442.asp</link>
    <description><![CDATA[Refreshment of a website is crucial to remain contemporary, but the more consumers spend online, the riskier redesigns become. So how do you stay fresh and relevant without upsetting existing customers?]]></description>
    <author><![CDATA[Wayne Morris]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/progress70.jpg]]></image>
    <date><![CDATA[November 08, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30442.asp</feedburner:origLink></item><item>
    <title><![CDATA[Facebook's new platform to 'help market social issues']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/rAsSsJrYdTw/30296.asp</link>
    <description><![CDATA[Social media is changing how we market ethical causes in a way that will make the quantum leap from snail mail to email look like hopscotch.]]></description>
    <author><![CDATA[Thomas Stone]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/facebook_70.JPG]]></image>
    <date><![CDATA[October 18, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30296.asp</feedburner:origLink></item><item>
    <title><![CDATA[Cadbury's war on QR codes]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/D6csrIjDmA0/30292.asp</link>
    <description><![CDATA[Cadbury and revolutionary company Blippar&nbsp;take us behind the curtain to discuss a&nbsp;smartphone app that can recognise branded products and explain how it's set to shake up the marketing world.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30292.asp</feedburner:origLink></item><item>
    <title><![CDATA[The social media ad boom]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/6xJHziQigu4/30385.asp</link>
    <description><![CDATA[At the recent Web 2.0 summit in San Francisco, Twitter’s Dick Costolo reported that their monetisation efforts are working better than expected. Social media advertising is diversifying as revenues rise.]]></description>
    <author><![CDATA[Reggie James ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/facebook_Twitter.jpg]]></image>
    <date><![CDATA[November 01, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30385.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 musts for your mobile campaign]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/pmRX6cRcQHw/30384.asp</link>
    <description><![CDATA[We have reached a tipping point where many brands know why mobile should be integrated into the communications mix. The question is what is the most effective mobile advertising strategy to deliver your campaign objectives?]]></description>
    <author><![CDATA[Chris Gale ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/mobile_70.jpg]]></image>
    <date><![CDATA[November 01, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30384.asp</feedburner:origLink></item><item>
    <title><![CDATA[Evolution of Ebay]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/wpwCOwzyd_Y/30327.asp</link>
    <description><![CDATA[Ebay's Phuong Nguyen discusses the strategies currently taking centre stage at the famous auction site and shows us his favourite examples of where brands have used technology in fun and effective ways.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[October 25, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30327.asp</feedburner:origLink></item><item>
    <title><![CDATA['Social changes how brands value customers']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/EQ7NPgnThyI/30323.asp</link>
    <description><![CDATA[The power of connections is growing every day with 90 per cent of all purchases are subject to social influence. ]]></description>
    <author><![CDATA[Luca Benini  ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/S217_Luca_Benini.jpg]]></image>
    <date><![CDATA[October 18, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30323.asp</feedburner:origLink></item><item>
    <title><![CDATA[What does the ideal affiliate look like?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/xEoTIOn2iBo/30329.asp</link>
    <description><![CDATA[Want to promote perfect partnerships online? Here's what you need to know...]]></description>
    <author><![CDATA[Owen Hewitson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/puzzle_70.jpg]]></image>
    <date><![CDATA[October 25, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30329.asp</feedburner:origLink></item><item>
    <title><![CDATA[Video email marketing: 5 ways to make it work]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/5oTQKgPjFmM/30291.asp</link>
    <description><![CDATA[Video email makes sense: it's more active and interesting than text. But it's important to look before you leap, and follow these solid tips to help you get started...]]></description>
    <author><![CDATA[Elizabeth Kiefer]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/clapperboard.jpg]]></image>
    <date><![CDATA[October 18, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30291.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing advice from Steve Jobs]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/2US4cBjKIww/30238.asp</link>
    <description><![CDATA[How do you make marketing an Apple artform? We take a look at five quotes from Steve Jobs&nbsp;that all marketers can learn from.]]></description>
    <author><![CDATA[Danyl Bosomworth]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Steve_Jobs_Headshot.jpg]]></image>
    <date><![CDATA[October 11, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30238.asp</feedburner:origLink></item><item>
    <title><![CDATA[Practical dos and don'ts for CMOs]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/cIAGw145n-o/30239.asp</link>
    <description><![CDATA[Effective Brands chairman, Marc de Swaan Arons, is a global marketing effectiveness consultant. Here, he discusses real-life examples where digital marketers can unlock the value of their brands.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[October 11, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30239.asp</feedburner:origLink></item><item>
    <title><![CDATA[In defence of the cookie monster]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/2LzielFOVUA/30155.asp</link>
    <description><![CDATA[A clear distinction should be made between OBA and non-OBA advertising cookies, says Amit Rahav. Cookies offer many advantages to consumers and it's the responsibility of the media industry to explain these benefits.]]></description>
    <author><![CDATA[Amit Rahav]]></author>
    <authorid><![CDATA[14158]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/cookiemonster3.jpg]]></image>
    <date><![CDATA[October 04, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30155.asp</feedburner:origLink></item><item>
    <title><![CDATA[YouTube: How to make great videos]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/t0zmBpjN_6I/30131.asp</link>
    <description><![CDATA[YouTube's Dara Nasr discusses what makes a good marketing video and how Google Adwords can help boost your campaign.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/daranasr.jpg]]></image>
    <date><![CDATA[October 04, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30131.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making money through influencers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/7SMJbw_VPXQ/30115.asp</link>
    <description><![CDATA[Influence is something that is earned. Influencers are naturally nominated, post frequently, have supportive and informative posts, their posts are deemed authentic and trustworthy, they always respond and now and they have a network of other influencers.]]></description>
    <author><![CDATA[Paul Fennemore]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/socialcommerce.jpg]]></image>
    <date><![CDATA[October 04, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30115.asp</feedburner:origLink></item><item>
    <title><![CDATA[What advertisers should know about privacy]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/1qV2fH7CnVk/30114.asp</link>
    <description><![CDATA[Amid all the discussion and speculation on how the new law will be implemented and enforced,&nbsp;marketers and online advertisers need to know what's the current state of play.]]></description>
    <author><![CDATA[Cameron Hulett]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/stopsign.jpg]]></image>
    <date><![CDATA[September 27, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30114.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to boost your brand through behavioural targeting]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/TjF_u8fL4Tw/30103.asp</link>
    <description><![CDATA[Traditionally, the online marketplace sees predictive behavioural targeting as a tool to increase CT and CR. But such campaigns because they can deliver so much more...]]></description>
    <author><![CDATA[Ben Humphry]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Target_CT.jpg]]></image>
    <date><![CDATA[September 27, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30103.asp</feedburner:origLink></item><item>
    <title><![CDATA[Advice from Nike]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/EldfVPjwyoQ/30102.asp</link>
    <description><![CDATA[Nike brand communications director Ed Elworthy, talks to iMedia at the ad:tech London conference on why clicks and fans aren't the be-all and end-all for digital marketing.]]></description>
    <author><![CDATA[iMedia UK]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/ed_elworthy.jpg]]></image>
    <date><![CDATA[September 27, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30102.asp</feedburner:origLink></item><item>
    <title><![CDATA[The uprising]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/UY9mxfbMKn8/30031.asp</link>
    <description><![CDATA[This year we've seen digital topple dictatorships, organise riots, pull down big business and influence our lives in ways we've never dreamt of. Now, we must ask: What really matters?]]></description>
    <author><![CDATA[Christophe Asselin]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/fist_70.jpg]]></image>
    <date><![CDATA[September 20, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30031.asp</feedburner:origLink></item><item>
    <title><![CDATA[From iPint to iSell]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/lfHKlAM4vrY/30030.asp</link>
    <description><![CDATA[Remember the summer of 2008? For some, the new iPhone 3G provided that much needed ray of sunshine. iPhone users were drunk on Carling iPints, dizzy from the Barclays waterslides. The app frenzy was born. But what's next?]]></description>
    <author><![CDATA[Alistair Crane ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/iPint_70.jpg]]></image>
    <date><![CDATA[September 20, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30030.asp</feedburner:origLink></item><item>
    <title><![CDATA[Catching customers with digital]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/khIkLtE1wq4/30029.asp</link>
    <description><![CDATA[As well as shedding a spotlight on all the latest innovation in digital tools, this year's ad:tech 2011 has a special focus on choosing the ones most suited to your marketing strategy.]]></description>
    <author><![CDATA[Kim Benjamin]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/catch.jpg]]></image>
    <date><![CDATA[September 20, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30029.asp</feedburner:origLink></item><item>
    <title><![CDATA[Case study: Selling singles through rich media]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/PZFvZE4_8bU/30028.asp</link>
    <description><![CDATA[Rich media ads are an important way for large brands and companies to drive awareness and engagement during a campaign. But what if rich media was the only advertising on mobile for the launch of an international artist's single? ]]></description>
    <author><![CDATA[James Connelly]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Calvin.jpg]]></image>
    <date><![CDATA[September 20, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30028.asp</feedburner:origLink></item><item>
    <title><![CDATA[Turn your customers on, to stop them switching off]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/H9W304Uv9Do/29942.asp</link>
    <description><![CDATA[The days when brands believed there was nothing simpler than splashing out a few million pounds on a TV advertising campaign or blanket mailings are long gone. Consumers are using powerful new technology to seize control of the marketing agenda.]]></description>
    <author><![CDATA[Luke Christison]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/stop_70.jpg]]></image>
    <date><![CDATA[September 13, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29942.asp</feedburner:origLink></item><item>
    <title><![CDATA[The mobile revolution]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/d8rwnzJpcCs/29941.asp</link>
    <description><![CDATA[Customers are increasingly using their phones as part of the research process. You can either accept it and look at the opportunities it presents, or ignore it and bury your head in the sand.]]></description>
    <author><![CDATA[David Murphy]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/revolution_70.jpg]]></image>
    <date><![CDATA[September 13, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29941.asp</feedburner:origLink></item><item>
    <title><![CDATA[Do you value digital intimacy?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Ib2-ws4vJVQ/29854.asp</link>
    <description><![CDATA[Today the more important game is how to turn your online presence into an engagement machine. How do you create digital intimacy?]]></description>
    <author><![CDATA[Laust Sondergaard]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/sitecore.jpg]]></image>
    <date><![CDATA[September 06, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29854.asp</feedburner:origLink></item><item>
    <title><![CDATA[Go-go funding, go!]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/YqMFwehac-k/29853.asp</link>
    <description><![CDATA[Finding investors in this turbulent financial times, isn't easy. Banks aren't as willing to help businesses and not everyone can pitch their ideas to Dragon's Den. This is where crowdsourcing comes into its own.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_money_70x70.gif]]></image>
    <date><![CDATA[September 06, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29853.asp</feedburner:origLink></item><item>
    <title><![CDATA[Video at the speed of Twitter]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/yHmyBf8WyUE/29852.asp</link>
    <description><![CDATA[Google likes video and the evidence suggests your customers do too. Combining Twitter with live video can make your film interactive, but how?]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[September 06, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29852.asp</feedburner:origLink></item><item>
    <title><![CDATA[A guide to mobile apps]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/t7ei69H5_ac/29821.asp</link>
    <description><![CDATA[From&nbsp;basic apps,&nbsp;to&nbsp;ones that knock your socks off, they all bring customers closer. Read our guide to find out what you need to know and, more importantly, how not to get ripped off.]]></description>
    <author><![CDATA[Rupert Ashwell]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/scratch_70.jpg]]></image>
    <date><![CDATA[August 30, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29821.asp</feedburner:origLink></item><item>
    <title><![CDATA[Advertising with heart]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/zYQYNlUC2C4/29792.asp</link>
    <description><![CDATA[A campaign to boost awareness of a life-saving cardiac medication and increase ROI was tricky enough but it also achieved 17 per cent more pay-per-click than Google, Bing and Yahoo combined.]]></description>
    <author><![CDATA[Adam J. Epstein]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/p.19_admarketplace_70.jpg]]></image>
    <date><![CDATA[August 30, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29792.asp</feedburner:origLink></item><item>
    <title><![CDATA[Mobile retailing gets personal]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/O33lGadrON4/29786.asp</link>
    <description><![CDATA[Just when online marketers were getting a handle on website personalisation and conversion rate optimisation for their websites, the extreme growth of mobile commerce has thrown a new challenge into the mix.]]></description>
    <author><![CDATA[Mark Simpson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/mobileretailings_70.jpg]]></image>
    <date><![CDATA[August 30, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29786.asp</feedburner:origLink></item><item>
    <title><![CDATA[Evolve or die]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/CcVQ0ZLFYX8/29778.asp</link>
    <description><![CDATA["Evolve or die". That is the common statement made by the industry to ad networks over the last 12 months. Harsh? Possibly, but this is the fact facing existing ad networks.]]></description>
    <author><![CDATA[Julia Smith]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/evolve_70.jpg]]></image>
    <date><![CDATA[August 23, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29778.asp</feedburner:origLink></item><item>
    <title><![CDATA[Hitting the right keys in music marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/lPVh0_uuKNY/29767.asp</link>
    <description><![CDATA[Where is music video promotion heading, and what role do digital marketing experts have to play?]]></description>
    <author><![CDATA[Reggie James]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/earphones_70.jpg]]></image>
    <date><![CDATA[August 23, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29767.asp</feedburner:origLink></item><item>
    <title><![CDATA[How emotion spreads through social networks]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/KMgiohC6f5I/29718.asp</link>
    <description><![CDATA[What does a bunny born without ears have in common with Eurotunnel? How do you prevent sceptism of your brand and lever the infectious nature of the web?]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[August 23, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29718.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 social media traps to avoid]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/DcrQLpW3Bog/29713.asp</link>
    <description><![CDATA[Spend too much time on the "cutting edge" of online marketing and you can end up like an exhausted puppy -- hurtling excitedly from one new toy to the next. But you may be doing more harm than good...]]></description>
    <author><![CDATA[Mark Brownlow]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/iStock_000009110941XSmall(1).jpg]]></image>
    <date><![CDATA[August 16, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29713.asp</feedburner:origLink></item><item>
    <title><![CDATA[Preparing for the privacy bomb]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/NIn2W5RQmHM/29697.asp</link>
    <description><![CDATA[The digital marketing community could face stringent EU regulations if it doesn't address privacy effectively. Privacy is the canary in the internet industry coal mine. If it dies, the industry will lose a wealth of opportunity.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/boom_70.jpg]]></image>
    <date><![CDATA[August 16, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29697.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 steps to successful startup funding]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/QP0d-rXN9AQ/29674.asp</link>
    <description><![CDATA[If you're trying to get a startup business off the ground at the moment, chances are you've seen some mixed messages about the availability of growth funding. This is how to get it right. ]]></description>
    <author><![CDATA[Matthew Stafford ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/britishcurrency_70.jpg]]></image>
    <date><![CDATA[August 16, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29674.asp</feedburner:origLink></item><item>
    <title><![CDATA[Facebook, Twitter and privacy: What does it mean for brands?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/3DGixt19riA/29659.asp</link>
    <description><![CDATA[From the way in which shamed footballer Ryan Giggs was 'outed' via Twitter, to the fact that Facebook is now just as good at picking out our friends in a crowd as we are -- what has happened to privacy?]]></description>
    <author><![CDATA[Claire Weekes ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/computer_hand_70.jpg]]></image>
    <date><![CDATA[August 09, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29659.asp</feedburner:origLink></item><item>
    <title><![CDATA[A new era of collaboration]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/aOaAtomBIf0/29658.asp</link>
    <description><![CDATA[COI director of interactive service, Nick Jones, discusses what we should mean when speaking of innovation and collaboration. What does it really mean? And how do you make collaboration work in practice? ]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[August 09, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29658.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital identity: The most valuable commodity of our age?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/5ZejdA6zUc0/29650.asp</link>
    <description><![CDATA[It's only relatively recently that we have seen the market responding to the value of personal data as our increasing use of the internet helps us build useful digital identities. What does it mean for you and your brand?]]></description>
    <author><![CDATA[Alex Willcock ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/identity_70.jpg]]></image>
    <date><![CDATA[August 09, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29650.asp</feedburner:origLink></item><item>
    <title><![CDATA['Locationising' your brand]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ZxjgBQuHoj4/29628.asp</link>
    <description><![CDATA[Location media is achieving mass market adoption, and raising consumer awareness around the value of location services and advertising. Here are some key hints and tips.]]></description>
    <author><![CDATA[David Staas]]></author>
    <authorid><![CDATA[22327]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/My-Location_70.jpg]]></image>
    <date><![CDATA[August 02, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29628.asp</feedburner:origLink></item><item>
    <title><![CDATA[RTB: What is it and why is it useful?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/yVPg1SaUpAs/29627.asp</link>
    <description><![CDATA[With Google VP of product management saying that 'within five years, 50 per cent of targeted ads will be bought using real-time bidding technology', Volker Ballueder explains why RTB is going off with a bang.]]></description>
    <author><![CDATA[Volker Ballueder]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/VB_70.jpg]]></image>
    <date><![CDATA[August 02, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29627.asp</feedburner:origLink></item><item>
    <title><![CDATA[The economist and the blacksmith]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/hytdyfufLyk/29600.asp</link>
    <description><![CDATA[In an age of commoditisation and confusion for agencies, might a return to craft, care and bespoke solutions serve some agencies, and clients, better than the current status quo?]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[August 02, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29600.asp</feedburner:origLink></item><item>
    <title><![CDATA[Catching butterflies with Dentsu]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/tDjYKMySyGc/29524.asp</link>
    <description><![CDATA[Dentsu London creative, Max Kennedy and Dentsu Japan creative director, Yasuharu Sasaki show us how butterflies can make us buy more. Plus other delights...]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/butterfly_70.jpeg]]></image>
    <date><![CDATA[July 26, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29524.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why are infographics important?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/k_OiYUOSlAg/29523.asp</link>
    <description><![CDATA[From social media shares to links from blog owners, a properly researched, designed and marketed infographic is an investment that has massive potential to succeed.&nbsp;Find out why and the best way to put one these beauties&nbsp;together.]]></description>
    <author><![CDATA[Matt Beswick]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/infographic2_70.jpg]]></image>
    <date><![CDATA[July 26, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29523.asp</feedburner:origLink></item><item>
    <title><![CDATA['The future of digital', by Google UK head]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/cwYH90_5xME/29522.asp</link>
    <description><![CDATA[Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers. ]]></description>
    <author><![CDATA[Simon Morgan]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/appieapps_70.jpg]]></image>
    <date><![CDATA[July 26, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29522.asp</feedburner:origLink></item><item>
    <title><![CDATA[How can social media derail dictatorships?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/epm5ZNsS4EU/29478.asp</link>
    <description><![CDATA[How important a role does social media really play in events such as the Egyptian revolution, and what can this tell us about social media marketing? ]]></description>
    <author><![CDATA[Catherine Cooke]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/twitter_70.jpg]]></image>
    <date><![CDATA[July 12, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29478.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is Facebook fever dying out?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/oOqH3P9s1vc/29477.asp</link>
    <description><![CDATA[With nearly 700 million active users, several redesigns, endless furores over privacy, one or two failed advertising policies and a Hollywood movie later, it seems interest in Facebook is waning.]]></description>
    <author><![CDATA[Caroline Parry]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/lineup_70.jpg]]></image>
    <date><![CDATA[July 12, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29477.asp</feedburner:origLink></item><item>
    <title><![CDATA[Industry game changers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/eTTmaF5GN4Y/29476.asp</link>
    <description><![CDATA[What kind of shakeup&nbsp;should we&nbsp;be expecting? Will all advertising soon be digitally created? The big players from the industry discuss the upcoming trends you need be aware of.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[July 12, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29476.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to... design the perfect landing page]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/2OtnqtgvnGQ/29475.asp</link>
    <description><![CDATA[Which factors make for the most effective landing page? Is a 'perfect landing page' even possible? Here's a summary of the top 12 must-dos to get your website looking tip top.]]></description>
    <author><![CDATA[Dave Chaffey]]></author>
    <authorid><![CDATA[36497]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/landingpage_sq_70.jpg]]></image>
    <date><![CDATA[July 05, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29475.asp</feedburner:origLink></item><item>
    <title><![CDATA[Google launches Facebook rival]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/qHT6DI5qxCE/29458.asp</link>
    <description><![CDATA[Online search giant Google has launched a new social networking website in its latest attempt to take on Facebook. What's it all about?]]></description>
    <author><![CDATA[Izaak Hutchinson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/google_70.jpg]]></image>
    <date><![CDATA[July 05, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29458.asp</feedburner:origLink></item><item>
    <title><![CDATA[What is RTB and why should we care?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/w4SewDlUnYc/29228.asp</link>
    <description><![CDATA[How can real time bidding (RTB) help marketers? Don't worry, no technical insights, just how it's useful to the advertiser and agencies running online display media campaigns. How does it help you? ]]></description>
    <author><![CDATA[Sacha Berlik]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/sacha1_70.jpg]]></image>
    <date><![CDATA[June 14, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29228.asp</feedburner:origLink></item><item>
    <title><![CDATA[The mechanical turk explained]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/1uBzHUpeWjQ/29457.asp</link>
    <description><![CDATA[RTB is hot. If it sounds like something that makes your eyes feel heavy and your brain switch off, then it hasn't been explained to you properly. So wake up and get excited.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[July 05, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29457.asp</feedburner:origLink></item><item>
    <title><![CDATA[3D breakfast cereals]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/j-BJMJL1Z8w/29248.asp</link>
    <description><![CDATA[Nestle reinvented packaging with interactive 3D and transformed a box of cereal into a new generation game console.]]></description>
    <author><![CDATA[iMedia UK]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/cereal_70.jpg]]></image>
    <date><![CDATA[June 21, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29248.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is social media the 'end of gender'?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Vq-MGYcjH0A/29421.asp</link>
    <description><![CDATA[Is Social Media really the end of the idea of gender classification in marketing? Deputy director of the Norman Lear Center, Johanna Blakley, seems to think so.]]></description>
    <author><![CDATA[Ben Brougham]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/gender_70.jpg]]></image>
    <date><![CDATA[June 28, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29421.asp</feedburner:origLink></item><item>
    <title><![CDATA[Future trends for digital marketers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/9x5qE3Ul5OY/29420.asp</link>
    <description><![CDATA[Social commerce, mobile commerce, location-based marketing services and more.&nbsp;Find out what you need to get to grips with before the competition pips you to the post.]]></description>
    <author><![CDATA[Niall McKinney]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/future_70.jpg]]></image>
    <date><![CDATA[June 28, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29420.asp</feedburner:origLink></item><item>
    <title><![CDATA[Twitter and digital identity]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/EUdsSh5vWdw/29419.asp</link>
    <description><![CDATA[Is Twitter an ephemeral technology, consisting of mundane chat about people's personal lives?&nbsp;What do you need to&nbsp;do to tweet well?&nbsp;UCL digital humanities director, Dr Claire Warwick explains.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[June 28, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29419.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 steps to great content]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/JOiASl93TUI/29267.asp</link>
    <description><![CDATA[Every day, 1.5 million new blog posts are posted online. So how can you make sure your copy stands out from the crowd?]]></description>
    <author><![CDATA[Martin MacConnol]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/bait_70.jpg]]></image>
    <date><![CDATA[June 21, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29267.asp</feedburner:origLink></item><item>
    <title><![CDATA[The mobile phone in 2040]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/8saUZjlt6a8/29266.asp</link>
    <description><![CDATA[The futurologist Ray Hammond discusses how in 30 years, we'll all have computer chips embedded behind our ears and the unusual way we'll be buying our morning milk.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[June 21, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29266.asp</feedburner:origLink></item><item>
    <title><![CDATA[Retail avatars]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/oLiPcJWdPQM/29249.asp</link>
    <description><![CDATA[Retail avatars are the future of commerce and will soon be shopping&nbsp;-- with or without you.]]></description>
    <author><![CDATA[Nick Lerner ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/avatar_70.jpg]]></image>
    <date><![CDATA[June 14, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29249.asp</feedburner:origLink></item><item>
    <title><![CDATA[Keep out! Your customers are building walls]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/QpLQ6kJD-LA/29230.asp</link>
    <description><![CDATA[Your audiences don't need your technology, your content, your assistance or your blessing to gather and discuss their affinity -- or their anger -- for your brands, interests, industry or ideals. Like it or not, they're learning to put up walls.]]></description>
    <author><![CDATA[Dean Browell ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Brick_wall_old_70.jpg]]></image>
    <date><![CDATA[June 14, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29230.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to engage through email]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/p53iLMNyTS8/29229.asp</link>
    <description><![CDATA[Is email 'the new broadcast channel'? What simple tricks are you missing? What is it about stats that is deceptive? And what are the tried and tested winning ways to engage?]]></description>
    <author><![CDATA[Dave Chaffey with Claire Rollinson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/ring_70.jpg]]></image>
    <date><![CDATA[June 14, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29229.asp</feedburner:origLink></item><item>
    <title><![CDATA[What is Google +1?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/nN-qY03CG_A/29153.asp</link>
    <description><![CDATA[With an almost definite effect on a links CTR, will this new tool also affect how you rank in the search results? And with more and more emphasis on social sharing, the battle of the +1 may be about to begin.]]></description>
    <author><![CDATA[Izaak Hutchinson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/google1_70.jpg]]></image>
    <date><![CDATA[May 31, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29153.asp</feedburner:origLink></item><item>
    <title><![CDATA[Did The Apprentice take the wrong app-roach?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/udpka1LWTHc/29096.asp</link>
    <description><![CDATA[Last week's The Apprentice was a lesson in app development for the contestants, but probably not in the way the producers intended. ]]></description>
    <author><![CDATA[Christian Howes]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/sugar_70.jpg]]></image>
    <date><![CDATA[May 17, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29096.asp</feedburner:origLink></item><item>
    <title><![CDATA[Age of informality]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Ms7ghtr5L2I/29198.asp</link>
    <description><![CDATA[Rotfl, hmu, ttyl, lol. We're changing the way we communicate, what's the next evolutionary step?]]></description>
    <author><![CDATA[Ben Brougham ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/keepItReal_70.jpg]]></image>
    <date><![CDATA[June 07, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29198.asp</feedburner:origLink></item><item>
    <title><![CDATA['Why I will never, ever hire a social media expert']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/HXyl2ie79nY/29174.asp</link>
    <description><![CDATA[No business in the world should want one on their team, argues Peter Shankman. Just as they shouldn't want a guru, rockstar or savant, either. If you have a social media expert on your payroll, you're wasting your money. And here's why.]]></description>
    <author><![CDATA[Peter Shankman]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Shankman-headshot-70.jpg]]></image>
    <date><![CDATA[June 07, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29174.asp</feedburner:origLink></item><item>
    <title><![CDATA[Virgin, Intel and Unilever spill social secrets]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/sDgCDjByt1Y/29110.asp</link>
    <description><![CDATA[Big brands discuss how they manage social, train their staff and decide who takes responsibility and why. COI's Nick Jones also discusses the need for social media 'guard rails'.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[May 24, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29110.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to choose a URL]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/zPCyGwCXPeE/29151.asp</link>
    <description><![CDATA[Few companies underestimate the importance of online promotion, but just how important is the URL address that you select for your brand? Our guide will steer you through the domain-name minefield. ]]></description>
    <author><![CDATA[Claudio Corbetta]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/URL_70.jpg]]></image>
    <date><![CDATA[May 31, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29151.asp</feedburner:origLink></item><item>
    <title><![CDATA[Debunking email 'best practices']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/tU872Kki_Bw/29186.asp</link>
    <description><![CDATA[Long subject lines, a best time and day to send and removing inactiving subscribers. Why everything you thought was wrong is actually right.]]></description>
    <author><![CDATA[Claire Rollinson ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/spam_70.jpg]]></image>
    <date><![CDATA[June 07, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29186.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making money from creative campaigns]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/HBInqCbjqwg/29173.asp</link>
    <description><![CDATA[Tourism Australia's global advertising is a great example of a campaign that adapted to a new way of doing things, which succeeded in turning dynamic creative optimisation into a success story. ]]></description>
    <author><![CDATA[Yael Avidan]]></author>
    <authorid><![CDATA[38542]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/kangaroo_70.jpg]]></image>
    <date><![CDATA[June 07, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29173.asp</feedburner:origLink></item><item>
    <title><![CDATA[Q&A: Mobile affiliate marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/LHzQFbQwurk/29152.asp</link>
    <description><![CDATA[Big brands are getting high returns from mobile coupons and discount sites are dominating the affiliate space.&nbsp;Mobile affiliate marketing is heating up. Here's what you need to know.]]></description>
    <author><![CDATA[David Vince]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/megaphone_square_70.jpg]]></image>
    <date><![CDATA[May 31, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29152.asp</feedburner:origLink></item><item>
    <title><![CDATA[Mobile: The new battleground is personalisation]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/04TCnH-ulnI/29014.asp</link>
    <description><![CDATA[Our phones have become the most personal devices we own and we keep them with us 24/7. Mark Anderson, CEO, HipLogic, urges marketers to make the most of this.]]></description>
    <author><![CDATA[Mark Anderson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/battle_70.jpg]]></image>
    <date><![CDATA[May 17, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29014.asp</feedburner:origLink></item><item>
    <title><![CDATA[EU cookie laws vs self-regulation]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/n1OrUKn4PV0/29012.asp</link>
    <description><![CDATA[Why the online display advertising industry must be clear about the value of content or face harsher legislation.]]></description>
    <author><![CDATA[Alasdair Cross]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/cookie_round.jpg]]></image>
    <date><![CDATA[May 10, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29012.asp</feedburner:origLink></item><item>
    <title><![CDATA[The 5 Cs of successful online networking]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/f-CJHmB0bMA/29013.asp</link>
    <description><![CDATA[Stop wasting your time with meaningless clicks and learn the right way to build a relevant and productive online business network.]]></description>
    <author><![CDATA[Marion Freijsen]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/networking2_70.jpg]]></image>
    <date><![CDATA[May 17, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29013.asp</feedburner:origLink></item><item>
    <title><![CDATA[Explore new features of Google Analytics]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/gFsq0ueelyM/29098.asp</link>
    <description><![CDATA[How to gauge 17 different types of visitor interaction with your site in the new Google Analytics. Warning: Useful but techie content!]]></description>
    <author><![CDATA[Dave Chaffey]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Google-Analytics_70.jpg]]></image>
    <date><![CDATA[May 24, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29098.asp</feedburner:origLink></item><item>
    <title><![CDATA[How has loyalty changed in the digital age?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/GLpKgmh1rRA/29017.asp</link>
    <description><![CDATA[Loyalty can no longer be taken for granted in a world where it’s never been easier for consumers to click their way to a better deal. Do your customers care who you are? And how do you ensure devotion, despite digital?]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[May 17, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29017.asp</feedburner:origLink></item><item>
    <title><![CDATA[Mobile advertising comes of age]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/L_U3ScXK0qM/29011.asp</link>
    <description><![CDATA[After several years of premature claims, analysts are now affirming that 2011 will be the year of mobile advertising. Dr KF Lai, CEO of BuzzCity, looks at what is fuelling the growing smartphone demand and what this will hold for the future.]]></description>
    <author><![CDATA[Dr KF Lai]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/LKF_Sitting_70.jpg]]></image>
    <date><![CDATA[May 10, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29011.asp</feedburner:origLink></item><item>
    <title><![CDATA[Computers controlled by thought]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ZEal1GMx5Zc/29010.asp</link>
    <description><![CDATA[Professor Christopher James explains how he connected up Top Gear presenter James May to a machine and showed him how to control it by the power of his mind alone. Pretty 'racey' stuff...]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[May 10, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29010.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why 'the web is dead']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/40haYXjGa_o/28847.asp</link>
    <description><![CDATA[Catriona Campbell, founder of Foviance and named by Tim Berners-Lee as 'one of the most influential people in digital', argues that the web is dead. Find out why...]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/campbell_70.jpg]]></image>
    <date><![CDATA[April 19, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28847.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 steps to video promo success]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/_j-rYgJpStc/28882.asp</link>
    <description><![CDATA[Becoming one of YouTube's most-viewed vids, highly commented or liked pages is the holy grail of online promos. But, the big question is: how do you get there?]]></description>
    <author><![CDATA[Farhad Divecha]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/holy_grail_70.jpg]]></image>
    <date><![CDATA[May 03, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28882.asp</feedburner:origLink></item><item>
    <title><![CDATA[Great ads that build brand value]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/UqxsPJ9Hcm0/28848.asp</link>
    <description><![CDATA[These brands have created the memorable moments that keep viewers engaged. Examples include: Hyundai, Ariel, TV show 'Shedding for the wedding' and Playstation game 'Killzone 3'.]]></description>
    <author><![CDATA[Keith Aylmore]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/shedding_wedding_70.jpg]]></image>
    <date><![CDATA[April 19, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28848.asp</feedburner:origLink></item><item>
    <title><![CDATA[Content discovery heralds new engagement era]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Mf0meioreqw/28880.asp</link>
    <description><![CDATA[Discovering something you like online can be wonderful, but the sheer volume of content out there means for publishers the challenge is no longer creating content, but helping the right people to discover it. ]]></description>
    <author><![CDATA[David Sasson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/discover_70.jpg]]></image>
    <date><![CDATA[April 26, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28880.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why you need to 'shut up and listen']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/nvTpZmXLqHg/28881.asp</link>
    <description><![CDATA[The Central Office of Information (COI) is the government's centre of excellence for marketing and communications. Its director of interactive services, Nick Jones, explains the acid test for getting social campaigns right.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[April 26, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28881.asp</feedburner:origLink></item><item>
    <title><![CDATA[Building your brand with video]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/DaMuSycJ0gQ/28879.asp</link>
    <description><![CDATA[Engagement with online video is at an all-time high. We're watching more video, for longer, and these rates are trending upward quarter-on-quarter. It's time to get in on the (lights, camera) action.]]></description>
    <author><![CDATA[Jeff Whatcott]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/onlinevideoimage_70.jpg]]></image>
    <date><![CDATA[April 26, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28879.asp</feedburner:origLink></item><item>
    <title><![CDATA[Going beyond customer acquisition ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Gql-TZpeefY/28883.asp</link>
    <description><![CDATA[What kind of customers does your affiliate programme produce? Do you know if you are getting new customers, returning ones, or are you worried you could be paying repeatedly for customers you have already acquired? ]]></description>
    <author><![CDATA[Owen Hewitson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/NET_70.jpg]]></image>
    <date><![CDATA[May 03, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28883.asp</feedburner:origLink></item><item>
    <title><![CDATA[Should you switch to the new Google Analytics?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/T5QZnivJYfg/28846.asp</link>
    <description><![CDATA[With the majority of companies now using Google Analytics for their web analytics, a new beta release ofthe popular tool means it's worth reviewing the opportunities these new features bring.]]></description>
    <author><![CDATA[Dave Chaffey]]></author>
    <authorid><![CDATA[36497]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Google-Analytics_70.jpg]]></image>
    <date><![CDATA[April 19, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28846.asp</feedburner:origLink></item><item>
    <title><![CDATA[Facebook 'threatens permission culture' ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/4DW4crIJAGo/28819.asp</link>
    <description><![CDATA[Unclear request-for-permission rules on social media platforms like Facebook are rapidly transforming the way users allow companies access to their data. This is game changing if you're looking to acquire new customers on the web.]]></description>
    <author><![CDATA[Trine Buus]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/facebook_70.JPG]]></image>
    <date><![CDATA[April 12, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28819.asp</feedburner:origLink></item><item>
    <title><![CDATA[Nokia: The next big mobile trend]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/-HUmM1nJWtc/28818.asp</link>
    <description><![CDATA[Nokia global head of media strategy, Leonardo Metelli, discusses changing consumer behaviour and what he views to be the trend to watch in mobile.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/nokia_70.jpg]]></image>
    <date><![CDATA[April 12, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28818.asp</feedburner:origLink></item><item>
    <title><![CDATA['Interactivity is key with online ads']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/mrh12GEQlZo/28789.asp</link>
    <description><![CDATA[YouTube's Bruce Daisley and Jobsite's Felix Wetzel both question Buzzman founder, Georges Mohammed-Cherif, on tough briefs, webcam games, Tippexperience 2 and speed dating. ]]></description>
    <author><![CDATA[iMedia UK]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[April 05, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28789.asp</feedburner:origLink></item><item>
    <title><![CDATA[Industry focus: Crucial hints and tips]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ZU-G_UlSXqk/28769.asp</link>
    <description><![CDATA[Is the web dead? What does loyalty mean in the digital age? What were the main points that emerged from the Brand Summit? Here are the most crucial tips and lessons from the industry. ]]></description>
    <author><![CDATA[iMedia UK]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[April 29, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28769.asp</feedburner:origLink></item><item>
    <title><![CDATA[Inspirational campaigns from Tippexperience creative]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/fUzkFieSdxA/28761.asp</link>
    <description><![CDATA[Buzzman is the kind of agency that has Facebook actually calling its founder asking how its social campaigns generate so many fans! Founder Georges Mohammed-Cherif explains the method behind the madness.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[March 29, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28761.asp</feedburner:origLink></item><item>
    <title><![CDATA[Biggest Facebook mistakes]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/CMYETddC-pY/28743.asp</link>
    <description><![CDATA[Big brands can still make simple social media mistakes. Buddy Media CFO Jeff Ragovin outlines the traps that even the most famous companies are falling into and how you can avoid them.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[March 29, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28743.asp</feedburner:origLink></item><item>
    <title><![CDATA[Image is everything]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/E_a6arc2qpA/28820.asp</link>
    <description><![CDATA[Mobile brings on- and offline retail together. Phil Mundy argues that image recognition is what makes it work, and brands need to know what to use and how to use it to take full advantage.]]></description>
    <author><![CDATA[Phil Mundy]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/apps_70.jpg]]></image>
    <date><![CDATA[April 12, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28820.asp</feedburner:origLink></item><item>
    <title><![CDATA[I heart HTML5]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/gR6ufyKUs-s/28791.asp</link>
    <description><![CDATA[Gefen Lamdan, senior manager of product planning for mobile at Mediamind, offers her view on why advertisers long term happiness with HTML5 will rest on a standards-based approach.]]></description>
    <author><![CDATA[Gefen Lamdan]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/I_love_html_70.jpg]]></image>
    <date><![CDATA[April 05, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28791.asp</feedburner:origLink></item><item>
    <title><![CDATA[The power of data to predict the future]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/s272TPbT8bo/28790.asp</link>
    <description><![CDATA[Most IT environments have more monitoring data than they know what to do with, but few, if any, of these metrics can report on what really matters: to know what its future holds.]]></description>
    <author><![CDATA[David Flower]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/TELESCOPE_70.JPG]]></image>
    <date><![CDATA[April 05, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28790.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to embrace online video]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/L14aKhcoR9o/28716.asp</link>
    <description><![CDATA[YouTube big cheese, Bruce Daisley, discusses how brands can use online video to get the most out of their campaigns and, if you add autonomy into the mix, just how powerful they can be.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hugging_70.jpg]]></image>
    <date><![CDATA[March 22, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28716.asp</feedburner:origLink></item><item>
    <title><![CDATA[RTB, DSP, SSP, WTF?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/vN-pRmNsbFw/28715.asp</link>
    <description><![CDATA[Today's world is full of acronyms. And if, like us, the lexicography of ad exchanges and display buying leaves you all confuzzled, here are a few puzzling abbreviations we think are worthwhile explaining.]]></description>
    <author><![CDATA[Sacha Berlik]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/confused_70.jpg]]></image>
    <date><![CDATA[March 22, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28715.asp</feedburner:origLink></item><item>
    <title><![CDATA[Location changes everything]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/LHuDLPfUlpQ/28674.asp</link>
    <description><![CDATA[Location-based marketing is finally becoming something valuable on the high street. This real-world connection to social media can mean more feet through doors and profits for businesses.]]></description>
    <author><![CDATA[Diana LaGattuta]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/paris_70.jpg]]></image>
    <date><![CDATA[March 22, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28674.asp</feedburner:origLink></item><item>
    <title><![CDATA[Unilever gets steamy with interactive glamour]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/lvt7Xx7aPVw/28637.asp</link>
    <description><![CDATA[Coming face-to-face (or face-to-screen), with a gorgeous glamour model is every young lad's dream. Throw in the chance for a young buck to 'control' said beauty, without slipping on his saliva, and you've got engagement gold. ]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/KEELY_70.jpg]]></image>
    <date><![CDATA[March 15, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28637.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 ways to get the most from affiliates]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/70C2C-zwQaU/28623.asp</link>
    <description><![CDATA[Even the most developed campaigns fall at these simple hurdles. By using this checklist you can blow your competitors out of the water and maximise your pay-by-performance programme. ]]></description>
    <author><![CDATA[Owen Hewitson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/affiliate_marketing_70.gif]]></image>
    <date><![CDATA[March 15, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28623.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 eye-catching ads]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/tRPZbxeN5WA/28622.asp</link>
    <description><![CDATA[We're bombarded by ads and as quickly as they fly in our faces, we've forgotten they even existed. Here are some memorable diamonds in the rough.]]></description>
    <author><![CDATA[Keith Aylmore]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/angel_70.jpg]]></image>
    <date><![CDATA[March 15, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28622.asp</feedburner:origLink></item><item>
    <title><![CDATA[Can a Facebook page replace a website?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/7f8-D0w6R_0/28496.asp</link>
    <description><![CDATA[Can you really wave goodbye to a traditional website? What are the pros and cons of going solo? How does it work? And what should you know if you're going to venture down the Facebook-page-only route?]]></description>
    <author><![CDATA[Kelli Brown ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/fbpages_70.jpg]]></image>
    <date><![CDATA[February 22, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28496.asp</feedburner:origLink></item><item>
    <title><![CDATA[Essential innovations marketers can't live without]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/_9UGqkM1BC0/28605.asp</link>
    <description><![CDATA[Which innovations have really made a difference in how marketers work? These days the i-word covers a vast range of services, products and tools, from text messaging all the way back to the light bulb. ]]></description>
    <author><![CDATA[Caroline Parry]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Innovation_70.jpg]]></image>
    <date><![CDATA[March 08, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28605.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why isn't everyone using QR codes?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/XxxxaCswBHM/28604.asp</link>
    <description><![CDATA[For brands, QR codes are a really cost effective way to provide more information and drive consumers online. QR codes are interactive and measurable, so get QR-ing and discover the possibilities.]]></description>
    <author><![CDATA[Oliver Williams]]></author>
    <authorid><![CDATA[37844]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/tomato_QR_70.jpg]]></image>
    <date><![CDATA[March 08, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28604.asp</feedburner:origLink></item><item>
    <title><![CDATA[Could Groupon save your business?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/I8QSkHOdVEw/28495.asp</link>
    <description><![CDATA[Forbes magazine named it the 'fastest growing company ever' and it's currently on the brink of launching in China. For the relatively dull idea of a collective-buying service, Goupon has burst onto the market.]]></description>
    <author><![CDATA[John Jantsch ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/groupon_70.jpg]]></image>
    <date><![CDATA[February 22, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28495.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 digital marketing words that must die ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/h6-yoWoMzY8/28438.asp</link>
    <description><![CDATA[The language of online advertising is littered with the debris of words that have been lost, retired, or have simply passed away. Consider these examples.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28438.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why your company must blog]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/rKJNTGXKzJE/28603.asp</link>
    <description><![CDATA[There are a lot of really awful company blogs out there. Robotic and dull, chocked full of boring business jargon. Yuck. But that doesn't mean you shouldn't even try. In fact it would be madness not to. And this is why.]]></description>
    <author><![CDATA[Dave Chaffey]]></author>
    <authorid><![CDATA[36497]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/blogs_70.jpg]]></image>
    <date><![CDATA[March 08, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28603.asp</feedburner:origLink></item><item>
    <title><![CDATA[Affiliate marketing for dummies]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/TrhU0w6Np34/28570.asp</link>
    <description><![CDATA[Affiliate marketing is winwin. Affiliates are paid for referring a consumer to a merchant and the merchant is rewarded with a sale. It sounds simple. So why the confusion? And why is it so often ignored?]]></description>
    <author><![CDATA[Owen Hewitson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/CrashTestDummy_70.jpg]]></image>
    <date><![CDATA[March 01, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28570.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 ways to engage global Facebook fans]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Rv81qA9XZGg/28569.asp</link>
    <description><![CDATA[We all love Facebook, or at least realise its value. But keeping fans engaged on a global level is a challenge very few brands have the skillset to achieve. Here are 10 ways to engage a worldwide audience.]]></description>
    <author><![CDATA[Erinn Marzo]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/facebook-global-network-70.jpg]]></image>
    <date><![CDATA[March 01, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28569.asp</feedburner:origLink></item><item>
    <title><![CDATA[Are offline companies ousting online brands?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/xtPmGtYRoqg/28535.asp</link>
    <description><![CDATA[A recent Telegraph article argues that although online-only brands were popular in the 90s, it's the traditional, offline brands are now getting the clicks. Is it true that companies need to have a real-life presence to stay popular?]]></description>
    <author><![CDATA[Gary Bembridge]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Gary_70.jpg]]></image>
    <date><![CDATA[March 01, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28535.asp</feedburner:origLink></item><item>
    <title><![CDATA[Could social media surpass search?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/KooS9nMZP_E/28449.asp</link>
    <description><![CDATA[Could social media actually pose a threat to search engines? New research shows how Facebook et al could be a very real challenge to search engines when it comes to content discovery and engagement. ]]></description>
    <author><![CDATA[Jeff Whatcott]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/facebook-vs-google_70.jpg]]></image>
    <date><![CDATA[February 15, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28449.asp</feedburner:origLink></item><item>
    <title><![CDATA[Don't let your creativity dry out]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/OWKG_-IG3fE/28494.asp</link>
    <description><![CDATA[Optimisation and personalisation is critical to online success in a ruthlessly competitive market. Yet creativity may become stifled if the chosen strategy and platform rely too heavily on the technical skills.]]></description>
    <author><![CDATA[Mark Simpson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/lightbulb_70.jpg]]></image>
    <date><![CDATA[February 22, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28494.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is TV dying?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/L0-6FR2y4l0/28485.asp</link>
    <description><![CDATA[Could our beloved box be falling out of favour? Here are five things we should note and three things we should do about it.]]></description>
    <author><![CDATA[Gary Bembridge]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/TV_square_70.jpg]]></image>
    <date><![CDATA[February 15, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28485.asp</feedburner:origLink></item><item>
    <title><![CDATA[The year of status]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/L306Gr_EfAI/28484.asp</link>
    <description><![CDATA[You can't go wrong supplying your (online-loving) customers with any kind of symbol, virtual or 'real world' that helps them display to peers their online contributions, interestingness, creations or popularity.]]></description>
    <author><![CDATA[Springwise]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/status_70.jpg]]></image>
    <date><![CDATA[February 15, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28484.asp</feedburner:origLink></item><item>
    <title><![CDATA[YouTube's blind spot]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/fC5DljlZTAk/28422.asp</link>
    <description><![CDATA[The YouTube promoted videos service offers a great way to secure relevant, high-volume traffic at a low cost. So why aren't brands and agencies chomping at the bit to utilise this service?]]></description>
    <author><![CDATA[Farhad Divecha ]]></author>
    <authorid><![CDATA[37172]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_youTube_70x70.gif]]></image>
    <date><![CDATA[February 08, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28422.asp</feedburner:origLink></item><item>
    <title><![CDATA[The social side of travel]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/zqbP-rlJH74/28314.asp</link>
    <description><![CDATA[Vtravelled.com head of marketing, Claire Higgins, discusses how Virgin Atlantic tapped into its 1.5 million frequent flyers with a social offering and why digital is its own worst enemy.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/vtravelled_70.jpg]]></image>
    <date><![CDATA[January 25, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28314.asp</feedburner:origLink></item><item>
    <title><![CDATA[The year of kindness]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ZiYS133P_GE/28371.asp</link>
    <description><![CDATA[Random acts of kindness, pricing wars, group buying and a whole lot more. Why 2011 will be the year of the consumer and how you can benefit.]]></description>
    <author><![CDATA[Springwise]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hearts_square_70.jpg]]></image>
    <date><![CDATA[February 01, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28371.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing with QR codes]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Ya9U9y4PtpA/28427.asp</link>
    <description><![CDATA[Wondering how to get started with QR codes? Our guide shows the myriad of marketing applications and how they've been used effectively within campaigns.]]></description>
    <author><![CDATA[Dave Chaffey]]></author>
    <authorid><![CDATA[36497]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/2d_70.jpg]]></image>
    <date><![CDATA[February 08, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28427.asp</feedburner:origLink></item><item>
    <title><![CDATA[Social media fails]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/890vSzjmpN0/28417.asp</link>
    <description><![CDATA[Can one tweet in the social ocean cause a multi-channel tsunami? Here are some examples of when it's gone badly wrong and how you can ride the rough with the smooth.]]></description>
    <author><![CDATA[Christian Howes]]></author>
    <authorid><![CDATA[31959]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/oops_70.jpg]]></image>
    <date><![CDATA[February 08, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28417.asp</feedburner:origLink></item><item>
    <title><![CDATA[The casual gaming revolution]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/kIDPeR-jLq4/28373.asp</link>
    <description><![CDATA[Online gaming cannot be ignored. Popular with all ages and demographics, gaming no longer belongs to the sulky teenagers or all-night gamblers. Now casual gaming has gone mainstream, it's high time marketers got in on the action, says Rumbi Pfende.]]></description>
    <author><![CDATA[Rumbi Pfende]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/angrybirds_70.jpg]]></image>
    <date><![CDATA[February 01, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28373.asp</feedburner:origLink></item><item>
    <title><![CDATA[8 quirky digital ideas for 2011]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/8UbzBgnFhfU/28316.asp</link>
    <description><![CDATA[Take a look at the weirdest and wonderful digital innovations popping up this year. Just what you need to brighten grey January mornings with&nbsp;a sparkle of bizarre.]]></description>
    <author><![CDATA[Springwise]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/beach_70.jpg]]></image>
    <date><![CDATA[January 18, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28316.asp</feedburner:origLink></item><item>
    <title><![CDATA[What to expect from online video in 2011]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/vlPkcjKKFHg/28372.asp</link>
    <description><![CDATA[The digital media industry took a giant step forward with video last year but how will this growth continue with future developments around the battle for the living room, video ubiquity, over-the-top TV, and delivery standards.]]></description>
    <author><![CDATA[Jeremy Allaire]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70.jpg]]></image>
    <date><![CDATA[February 01, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28372.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why content is critical]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/A5umxNJh0SI/28365.asp</link>
    <description><![CDATA[Magnetic, branded content is the consumer opium of the future. But how do you make money from your wares? Content marketing is a crucial tool. Master it, and the game is yours.]]></description>
    <author><![CDATA[Sonia Simone]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/content_70.jpg]]></image>
    <date><![CDATA[January 25, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28365.asp</feedburner:origLink></item><item>
    <title><![CDATA[Websites designed to trick you]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/xT1-YZblgBk/28146.asp</link>
    <description><![CDATA[When you think of a website being badly designed, you don't expect it to be intentional. But dark patterns are different, they're not mistakes. They are carefully crafted designs with a solid understanding of how to manipulate users.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/darkpatterns_70.jpg]]></image>
    <date><![CDATA[December 07, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28146.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 social media trends in 2011]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/G1MYmx3qs_4/28290.asp</link>
    <description><![CDATA[What will be the story for social in the year ahead? As we delve deeper into this virtual world, which characters will take centre stage and will the villains of whitewalling and privacy spoil the fun?]]></description>
    <author><![CDATA[Drew Benvie ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/share_key70.jpg]]></image>
    <date><![CDATA[January 11, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28290.asp</feedburner:origLink></item><item>
    <title><![CDATA[Will Quora really be 'bigger than Twitter'?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/2ZMU-Y93-Yk/28289.asp</link>
    <description><![CDATA[New Q and A site Quora has been surrounded by excited chatter lately. But will it really be 'bigger than Twitter'? Why is it different from anything else we've seen? And, more importantly, how can it help us with marketing? ]]></description>
    <author><![CDATA[Dave Chaffey]]></author>
    <authorid><![CDATA[36497]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/quora_70.jpg]]></image>
    <date><![CDATA[January 11, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28289.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is Foursquare going pearshaped?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Qmihe-YAI7c/28266.asp</link>
    <description><![CDATA[Have location-based social networking had its day? Although Foursquare and Gowalla have been causing the Twitterati to salivate, their web traffic is now seeing a steady decline.]]></description>
    <author><![CDATA[Karen Costa]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Super-Mayor-Foursquare-70.jpg]]></image>
    <date><![CDATA[January 11, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28266.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 ways Facebook can benefit your business]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/iJfWfKXfKCM/28221.asp</link>
    <description><![CDATA[A Facebook presence can be set up in minutes, but it can take much longer to get it working effectively for your business. Internet marketer Nikki Pilkington offers 10 tips. ]]></description>
    <author><![CDATA[Nikki Pilkington]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/facebook_70.JPG]]></image>
    <date><![CDATA[January 04, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28221.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 digital insights for 2011]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/yMj85808MWM/28220.asp</link>
    <description><![CDATA[What does the year hold for us? iMedia gazes into its crystal ball to give you a taster of what's to come this year and what you need to keep your peepers peeled for this year...]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/future_70.jpg]]></image>
    <date><![CDATA[January 04, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28220.asp</feedburner:origLink></item><item>
    <title><![CDATA[Getting more bucks from more eyeballs]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/SgeMroDOdho/28229.asp</link>
    <description><![CDATA[The average consumer receives more than 3,000 messages via the gizzilion advertising channels we're exposed to every day. When you actually manage to get them to your website to spend some dollar, making sure they do is imperative. And this is how.]]></description>
    <author><![CDATA[Christian Howes]]></author>
    <authorid><![CDATA[31959]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/moneyeyes_70.jpg]]></image>
    <date><![CDATA[January 04, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28229.asp</feedburner:origLink></item><item>
    <title><![CDATA[The 10 commandments of social media]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/cHB8gXzjhvs/28070.asp</link>
    <description><![CDATA[New research has pinpointed objective rules for social media strategy. Some are obvious and some are intriguing, but all are imperative.]]></description>
    <author><![CDATA[Rob Hernandez]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/command_70.jpg]]></image>
    <date><![CDATA[November 23, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28070.asp</feedburner:origLink></item><item>
    <title><![CDATA[Ignore smart TV at your peril]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/1NuLt0G60ds/28180.asp</link>
    <description><![CDATA[Social media may be hot to trot right now but new research and the upcoming launch of YouView, show that connected TV will be a game-changer in 2011.]]></description>
    <author><![CDATA[Trevor Vagg ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/connected_tv_70.jpg]]></image>
    <date><![CDATA[December 14, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28180.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 crucial questions to ask for 2011]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/fnNUR9TOE9U/28179.asp</link>
    <description><![CDATA[Mobile, customer centricity and the death of websites. Ask yourself the following questions and realise that for long-term results you need to look past short-term issues.]]></description>
    <author><![CDATA[Felix Wetzel]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/felix_70x70.JPG]]></image>
    <date><![CDATA[December 14, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28179.asp</feedburner:origLink></item><item>
    <title><![CDATA[Social media listening vs monitoring]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/kWLTcgS2l8c/28145.asp</link>
    <description><![CDATA[Marketers need to need to mine, not just monitor, conversations, because it's this data that valuable insight will emerge to inform future strategy.]]></description>
    <author><![CDATA[Matt Gierhart]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/bigear_70.jpg]]></image>
    <date><![CDATA[December 07, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28145.asp</feedburner:origLink></item><item>
    <title><![CDATA[Have yourself a merry email Christmas]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Oc3TYl1xx_s/28105.asp</link>
    <description><![CDATA[We know your Yuletide email marketing plan has already been signed off, but you still need some quick wins to cut through the clutter. Consider these an early festive gift...]]></description>
    <author><![CDATA[Nigel Arthur ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/rsz_1rsz_istock_000000993069xsmall.jpg]]></image>
    <date><![CDATA[November 30, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28105.asp</feedburner:origLink></item><item>
    <title><![CDATA[Talking tree tackles climate change]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/tlf04SFqR1o/28069.asp</link>
    <description><![CDATA[What would a tree say if it could talk? 'Get these squirrels off me'? Agency Happiness Brussels is broadcasting a particular tree's 'thoughts' through social media to spark the imagination.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[November 23, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28069.asp</feedburner:origLink></item><item>
    <title><![CDATA['Brands should be striving for disloyal customers' ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/PAHSZSvFlgs/28181.asp</link>
    <description><![CDATA[How robust are your ideas on marketing best practice? New research from the London School of Economics turns conventional wisdom on its head.]]></description>
    <author><![CDATA[Justin Kirby]]></author>
    <authorid><![CDATA[6868]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/chess_70.jpg]]></image>
    <date><![CDATA[December 14, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28181.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why marketers still need email]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/oYNgftTXy0M/28054.asp</link>
    <description><![CDATA[For all its popularity and undoubted value, it is important to be realistic about the things that social media marketing cannot achieve. ]]></description>
    <author><![CDATA[Rogier van der Veen]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/PC_HUG_70.jpg]]></image>
    <date><![CDATA[November 16, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28054.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 predictions for 2011]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/iJI0n2Ui9k8/28093.asp</link>
    <description><![CDATA[It won't be just William and Kate tying the knot next year, display advertising will begin to see growth through smarter ways of harnessing data and creating relevant ads, creating a happier and profitable union between brands and consumers. ]]></description>
    <author><![CDATA[Sam Barnett]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/predictions_70.jpg]]></image>
    <date><![CDATA[November 30, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28093.asp</feedburner:origLink></item><item>
    <title><![CDATA[Conquer with creativity, says Google]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/QfZ5abY9fHU/28082.asp</link>
    <description><![CDATA[What ads do you remember? It's not all about CTRs, says Google's Benjamin Faes. Creativity and technology can combine to make a far deeper emotional connection with your customer. ]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[November 30, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28082.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to become a thought leader on LinkedIn]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/AFKTTkg6e6Y/28073.asp</link>
    <description><![CDATA[Thought leadership is often commonly misrepresented as a thinly disguised sales pitch with a few informative facts thrown in. But how do you develop a genuinely robust reputation?]]></description>
    <author><![CDATA[Teresa Richards]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/linkedin_70.jpg]]></image>
    <date><![CDATA[November 23, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28073.asp</feedburner:origLink></item><item>
    <title><![CDATA[Social media advice you can't do without]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/gbahevB_Q5I/27992.asp</link>
    <description><![CDATA[For every high profile success story, there are hundreds of campaigns which never really get off the ground, or that swallow up resources without delivering anything tangible. Do it, but do it right.]]></description>
    <author><![CDATA[Reggie James]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/social-media_70.jpg]]></image>
    <date><![CDATA[November 09, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27992.asp</feedburner:origLink></item><item>
    <title><![CDATA[Pile 'em high, sell 'em cheap?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/hitJi4pdi5M/28005.asp</link>
    <description><![CDATA[As the UK online lead generation market evolves, lead sellers are demanding higher payouts for leads and lead buyers want better performance and transparency from their campaigns. Is&nbsp;less actually more?]]></description>
    <author><![CDATA[Justin Rees]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/stack_70.jpg]]></image>
    <date><![CDATA[November 16, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28005.asp</feedburner:origLink></item><item>
    <title><![CDATA[Searching the globe]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/fyEIJwY4lHg/28004.asp</link>
    <description><![CDATA[E-commerce, as it currently stands, needs search to work. This is why retailers spend so much on paid search and SEO strategies. But 'optimising' a website means making it easier to find for all customers, no matter where in the world they are.]]></description>
    <author><![CDATA[Amanda Davie ]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/world_70.jpg]]></image>
    <date><![CDATA[November 16, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28004.asp</feedburner:origLink></item><item>
    <title><![CDATA[Loyalty through goodwill]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/snmlaPN4-7U/28003.asp</link>
    <description><![CDATA[Lonely Planet global online director, Kelly Brough, explains how technology is changing the way people travel and the impact that simple gestures of goodwill can have on your brand and bottom line.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[November 16, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28003.asp</feedburner:origLink></item><item>
    <title><![CDATA['Minority Report' technology has landed]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/11-c4qT5IUk/27919.asp</link>
    <description><![CDATA[UK Microsoft MD of consumer and online, Ashley Highfield, talks to iMedia on why technology portrayed in the film Minority Report has been developed and how marketers can tap into interactive advertising.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[November 02, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27919.asp</feedburner:origLink></item><item>
    <title><![CDATA[Who will win the mobile war?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/fkYCquVtRjY/27920.asp</link>
    <description><![CDATA[Nokia was the first to give us a marketing nirvana of ringtones and games. Then Apple came bursting in with sexy and sleek. And finally, Google Android, which has blown past iPhone in installs and in-user perception. Which OS will win out and why?]]></description>
    <author><![CDATA[Jason Ling]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/mobile_war_70.jpg]]></image>
    <date><![CDATA[November 02, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27920.asp</feedburner:origLink></item><item>
    <title><![CDATA[Monetising the Metro newspaper]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/fu_nu-2M5C8/27967.asp</link>
    <description><![CDATA[Metro.co.uk gives away its content but is cashing in on apps. The newspaper's digital director, Jamie Walters, gives us the lowdown on why apps are so important for publishers, what digital initiatives the Metro is planning and the pros and cons of paywalls.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[November 09, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27967.asp</feedburner:origLink></item><item>
    <title><![CDATA[The crumbling cookie]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/YW4-t06TIRI/27921.asp</link>
    <description><![CDATA[The humble digital cookie could be a thing of the past due to European legislation coming into effect early next year. Marketers must adapt if they are to keep the information flowing.]]></description>
    <author><![CDATA[Conrad Bennett]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/cookie_70.jpg]]></image>
    <date><![CDATA[November 02, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27921.asp</feedburner:origLink></item><item>
    <title><![CDATA[One strike and you're out]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/YuOIzwXIg-s/27918.asp</link>
    <description><![CDATA[Scared of email opt-outs? Then you need to get it right first time. Here are 10 rules to keep the chat on track and prevent your message being binned and your subscribers happy.]]></description>
    <author><![CDATA[Rogier van der Veen]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rogier_van_der_Veen_70x70.jpg]]></image>
    <date><![CDATA[November 02, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27918.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 steps to regaining online power]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/NSuxgzZuxHk/27799.asp</link>
    <description><![CDATA[Josh Bernoff is the co-author of bestselling book Groundswell. Bernoff, who is also president of idea development at Forrester Research, argues that your customers are the ones with the power and marketing needs to change.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[October 19, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27799.asp</feedburner:origLink></item><item>
    <title><![CDATA[Surviving the slump with online video]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/-rMg_gX0i5E/27800.asp</link>
    <description><![CDATA[With VAT hikes, shopping cart abandonment and converting shoppers into loyal customers, any company wanting to connect in a significant way with their customers needs to be investing in video.]]></description>
    <author><![CDATA[Jeff Whatcott]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jeff_Whatcott_70.jpg]]></image>
    <date><![CDATA[October 19, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27800.asp</feedburner:origLink></item><item>
    <title><![CDATA[The empire strikes back]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ANzwWpLbPZs/27763.asp</link>
    <description><![CDATA[Can the stages of development for a brand can be aligned to the stages of development of states?]]></description>
    <author><![CDATA[Felix Wetzel]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/felix_70x70.JPG]]></image>
    <date><![CDATA[October 19, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27763.asp</feedburner:origLink></item><item>
    <title><![CDATA['Smelly' smartphones are the future ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/1Xkebh7hutE/27752.asp</link>
    <description><![CDATA[BT chief scientist and head of BT Voice, JP Rangaswami, chats to iMedia about the future of augmented reality, adapting customer conversations online and worrying about becoming a social-media stalker.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rangaswami_70.jpg]]></image>
    <date><![CDATA[October 12, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27752.asp</feedburner:origLink></item><item>
    <title><![CDATA[Facebook: 'Harness real identities']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/FbaGQEtIms8/27801.asp</link>
    <description><![CDATA[Facebook director of online operations, Colm Long, speaks to iMedia at ad:tech London 2010. With more than half of the UK population on the social networking site, Long discusses how businesses can use upcoming 'credits' to profit and engage.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[October 26, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27801.asp</feedburner:origLink></item><item>
    <title><![CDATA[You own your brand, NOT the consumer]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/zHgliS1SEHU/27802.asp</link>
    <description><![CDATA[The next time someone tells you that consumers control your brand because of all the media fragmentation, social media and user-generated content, tell them they're wrong. And this is why.]]></description>
    <author><![CDATA[Al Moffatt]]></author>
    <authorid><![CDATA[18276]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Al_Moffatt_70x70.jpg]]></image>
    <date><![CDATA[October 26, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27802.asp</feedburner:origLink></item><item>
    <title><![CDATA[A 'monstrous' social game]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/rS4pvuBJd18/27753.asp</link>
    <description><![CDATA[Educational, social, virtual and cute. Children's game Moshi Monsters has been seeing solid growth since launching in 2008. It now has 25 million registered users and is growing by 100,000 new players every day. CMO Ed Relf discusses strategy.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/diavlo_idle_70.jpg]]></image>
    <date><![CDATA[October 12, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27753.asp</feedburner:origLink></item><item>
    <title><![CDATA[Interview: BBC talk social media]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/AHVECdsZJzk/27709.asp</link>
    <description><![CDATA[BBC head of technology for marketing communications and audiences, Mark Kelleher, talks to iMedia about social media, Strictly Come Dancing, what advice he'd give to fellow digital marketers and what's next for the BBC online.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[October 05, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27709.asp</feedburner:origLink></item><item>
    <title><![CDATA[Apps, apps, apps... but the future is mobile]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/YDLUB0Z85QI/27716.asp</link>
    <description><![CDATA[Apps aren't a silver bullet for your business. Don't limit your digital offering, there are other ways you should be marketing with mobile.]]></description>
    <author><![CDATA[Mick Rigby]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/MickRigby_70.jpg]]></image>
    <date><![CDATA[October 05, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27716.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tap into gamers' obsession]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/lkSUc-CzObk/27754.asp</link>
    <description><![CDATA[Revenues from mobile gaming will reach nearly £850 million this year, with the vast majority coming from paid downloads. With the cash comes the obsession, where and how should marketers be taking advantage of this trend?]]></description>
    <author><![CDATA[Scott Moore]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/zombie_70.jpg]]></image>
    <date><![CDATA[October 12, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27754.asp</feedburner:origLink></item><item>
    <title><![CDATA[What will the semantic web make of Justin Bieber?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/tUAMcIvJKoQ/27710.asp</link>
    <description><![CDATA[What do you know about Justin Bieber? Unless you're a teenage girl, the answer is probably not much. But when it comes to the online recommendations, the popstar may offer an important lesson.]]></description>
    <author><![CDATA[Steve Taylor]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/justin-bieber_70.jpg]]></image>
    <date><![CDATA[October 04, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27710.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to use #NewTwitter]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/4a6pTuwLHYc/27668.asp</link>
    <description><![CDATA[iMedia catches up with Twitter's Shiva Rajaraman at ad:tech London, where he discusses the crucial dos and don'ts when using the revamped microblogging site for your business.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[September 28, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27668.asp</feedburner:origLink></item><item>
    <title><![CDATA[Facebook killed the microsite]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Yh6r262u5Zc/27667.asp</link>
    <description><![CDATA[Brands are moving away from the traditional online marketing methods, such as banners and buttons. Facebook has provided a whole new world of options, so how should we be adapting?]]></description>
    <author><![CDATA[Christian Howes]]></author>
    <authorid><![CDATA[31959]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/facebook_70.JPG]]></image>
    <date><![CDATA[September 28, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27667.asp</feedburner:origLink></item><item>
    <title><![CDATA[The 12 rules of Christmas email marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/gtOuQSFVzAo/27619.asp</link>
    <description><![CDATA[Yes, it's time to start thinking about Kris Kringle and his merry band of elves. Plan ahead with our email marketing checklist in preparation for the biggest spending period of the year.]]></description>
    <author><![CDATA[Rogier van der Veen]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/xmas_tree_70.jpg]]></image>
    <date><![CDATA[September 28, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27619.asp</feedburner:origLink></item><item>
    <title><![CDATA[Casual gaming, serious results]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Q8k7nqssnvQ/27606.asp</link>
    <description><![CDATA[British gamers spent £280m playing online casual games in 2009 says the UK National Gamers Survey Report. Brands can't afford to miss out on these profits, so what's the current state of play?]]></description>
    <author><![CDATA[Rumbi Pfende]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rumbi_Pfende_70x70.JPG]]></image>
    <date><![CDATA[September 21, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27606.asp</feedburner:origLink></item><item>
    <title><![CDATA[Google Instant: What now for search marketing?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/5c-5oN5eXO4/27596.asp</link>
    <description><![CDATA[Google has again&nbsp;changed the way people search online and marketing professionals need to be examining this new format with some urgency, says <EM>Reggie James</EM>.]]></description>
    <author><![CDATA[Reggie James]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/google-instant_70.jpg]]></image>
    <date><![CDATA[September 20, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27596.asp</feedburner:origLink></item><item>
    <title><![CDATA[Last night digital saved my business]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/LUYNlU3DCyQ/27590.asp</link>
    <description><![CDATA[Forget DJs, the power and reach of digital is a business reality for SMEs. Discover the answers without paying a penny.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/DJ_70X70.jpg]]></image>
    <date><![CDATA[September 21, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27590.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital advertising's biggest growth opportunity]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/DTqqCzct7aE/27578.asp</link>
    <description><![CDATA[Digital marketing is treated as the poor relation when it comes to brand budget. It's time to use it to your full advantage and not just a DR channel to sell with, says Alastair Boyle.]]></description>
    <author><![CDATA[Alastair Boyle]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Alastair_Boyle_72.jpg]]></image>
    <date><![CDATA[September 14, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27578.asp</feedburner:origLink></item><item>
    <title><![CDATA[Has the iPad changed publishing forever?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/VXSeZ666hLE/27577.asp</link>
    <description><![CDATA[According to Forrester Research, there will be 59 million tablets in use by 2015. Is it the revolution it's being heralded as? And if so, how does that shape the digital strategy of publishers?]]></description>
    <author><![CDATA[Martin MacConnol]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/apple_ipad_2.jpg]]></image>
    <date><![CDATA[September 14, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27577.asp</feedburner:origLink></item><item>
    <title><![CDATA[Web of lies]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/CFZUvB2ljK0/27576.asp</link>
    <description><![CDATA[As online consumers are becoming more suspicious of how their data is being used, the industry faces a crisis. How does it regain trust and tackle the users who supply false information?]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Web_of_lies_70x70.jpg]]></image>
    <date><![CDATA[September 14, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27576.asp</feedburner:origLink></item><item>
    <title><![CDATA[Harnessing TV in a digital world]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/a1IFMdtBFCQ/27449.asp</link>
    <description><![CDATA[The old, scheduled way of viewing programmes on TV may soon be a thing of the past, but don't consign the television set to the dustbin quite yet. Michael Comish, Blinkbox CEO, talks to iMedia about the future of internet-enabled TVs, VOD and digital marketing. ]]></description>
    <author><![CDATA[iMedia]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/google-tv-ads_70x70.JPG]]></image>
    <date><![CDATA[September 07, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27449.asp</feedburner:origLink></item><item>
    <title><![CDATA[Search and social: A match made in heaven?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/E4hQkWjljoY/27506.asp</link>
    <description><![CDATA[Brands need to integrate ideas seamlessly into people’s online behaviour if paid search campaigns are going to succeed. But how?]]></description>
    <author><![CDATA[Rob Pierre]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rob_Pierre_70x70.jpg]]></image>
    <date><![CDATA[September 07, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27506.asp</feedburner:origLink></item><item>
    <title><![CDATA[Dell talk eCRM and social]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/8p3YFi5Vx4M/27482.asp</link>
    <description><![CDATA[Technology firm Dell has been a forerunner in using Twitter to highlight deals to loyal consumers. How else has it been using social strategy? iMedia speaks with Manish Mehta, VP for social media and community at Dell.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/DELL_70X70.jpg]]></image>
    <date><![CDATA[August 31, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27482.asp</feedburner:origLink></item><item>
    <title><![CDATA[Inside the digital bubble with Coca Cola]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/HoqLwL7x7LM/27478.asp</link>
    <description><![CDATA[Coca Cola interactive marketing manager, Miguel Moreno, discusses how to create intimate relationships with customers, the importance of trust online and what's next digitally for the beverage giant.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/cocacola_70x70.jpg]]></image>
    <date><![CDATA[August 31, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27478.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tips for mobile success]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/advGUNaXzek/27450.asp</link>
    <description><![CDATA[The buzz isn't just in your pocket, with clickthrough rates now surpassing email and smartphone sales reaching an all-time high, learning more about the power of mobile is essential to keeping you connected with a massive market. But where to begin?]]></description>
    <author><![CDATA[Inbar Chap ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/mobile_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27450.asp</feedburner:origLink></item><item>
    <title><![CDATA[38 building blocks of a successful campaign]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/drNNIjkvxqA/27394.asp</link>
    <description><![CDATA[Jobsite CMO, Felix Wetzel, has worked in marketing for more than 10 years and has picked up a few tips and tricks in his time. Here, he shares his campaigns musts.]]></description>
    <author><![CDATA[Felix Wetzel]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/blocks_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27394.asp</feedburner:origLink></item><item>
    <title><![CDATA[Day in the life of...]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/QyTN-dfhY4g/27393.asp</link>
    <description><![CDATA[... five busy ad:tech speakers. What's Kelly Brough from Lonely Planet got planned? Who's Jonathan Tavss from 20th Century Fox taking for lunch? ]]></description>
    <author><![CDATA[Kelly Brough, Jonathan Tavss, Anil Pillai, Mark Linder and Alistair Crane]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/adtechlogo2010.jpg]]></image>
    <date><![CDATA[August 17, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27393.asp</feedburner:origLink></item><item>
    <title><![CDATA[Climb outside the digital ideas box]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/7i1aNqYokak/27382.asp</link>
    <description><![CDATA[Stuck for innovative ways to target your customers with digital? How does one find a new angle to hook the pub lover, art enthusiast or even the recently deceased? Take a look at five wacky and wonderful brainwaves.]]></description>
    <author><![CDATA[iMedia]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/box_70x70.JPG]]></image>
    <date><![CDATA[August 17, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27382.asp</feedburner:origLink></item><item>
    <title><![CDATA[Five basic rules for social success]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/AKJVHhEz2bU/27358.asp</link>
    <description><![CDATA[Cashing in with the latest trends and temping technology is not just&nbsp;a game for the big boys, it's easy for the smaller company to get involved in the bustle of social. Are you missing&nbsp;these simple tricks?]]></description>
    <author><![CDATA[Justin Hayward]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Justin_Hayward_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27358.asp</feedburner:origLink></item><item>
    <title><![CDATA[The quirky way to do social]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/qRcYpQopVcI/27357.asp</link>
    <description><![CDATA[Just Eat, the online takeaway, has become a mouthful. It's expanded by 250 per cent in the past year alone. CMO Mat Braddy, shares some tasty tidbits about apps, social and how it's got so many Facebook fans.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Cathie_Thurtle_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27357.asp</feedburner:origLink></item><item>
    <title><![CDATA[Mobile: Learn from social media boobs]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/aLYt0uNV9TU/27301.asp</link>
    <description><![CDATA[Mobile is a startling phenomenon but marketers must learn from the past and avoid making the same mistakes that were made with social...]]></description>
    <author><![CDATA[Felix Wetzel]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/felix_70x70.JPG]]></image>
    <date><![CDATA[August 02, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27301.asp</feedburner:origLink></item><item>
    <title><![CDATA[Optimisation: Your secret to success]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/agHNr_erdtw/27300.asp</link>
    <description><![CDATA[Optimisation improves processes, enhances the effectiveness of online-advertising campaigns and can brew a fine cuppa. OK, maybe not the latter but it's still worth brushing up on your&nbsp;proceedures and best practice.]]></description>
    <author><![CDATA[Tsafrir Peles]]></author>
    <authorid><![CDATA[24219]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tsafrir_Peles_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27300.asp</feedburner:origLink></item><item>
    <title><![CDATA[The rise of online video]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/qSOPt5w66hs/27298.asp</link>
    <description><![CDATA[Online video is expanding like a new-born star. Blinkbox co-founder and CEO, Michael Comish discusses the rise of video online, internet-enabled TV and how targeted communications means that marketing is now a two-way street.]]></description>
    <author><![CDATA[Michael Comish]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/michael_Comish_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27298.asp</feedburner:origLink></item><item>
    <title><![CDATA[Manchester United bans social media ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/YZ5OjX_UAO4/27273.asp</link>
    <description><![CDATA[While everyone else is embracing Twitter and Facebook, why have some of the biggest football clubs given social media&nbsp;a red card?]]></description>
    <author><![CDATA[Warren Dell]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/warren_70x70.JPG]]></image>
    <date><![CDATA[July 27, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27273.asp</feedburner:origLink></item><item>
    <title><![CDATA[A beginner's guide to lead generation]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/0yqp-qJG0ug/27262.asp</link>
    <description><![CDATA[You may want to yawn when it's mentioned, but online lead generation is a billion-pound industry. Take a look at our thorough and straight forward guide to OLG.]]></description>
    <author><![CDATA[Trine Buus]]></author>
    <authorid><![CDATA[20573]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Trine_Buus_70x70.jpg]]></image>
    <date><![CDATA[July 27, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27262.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital clobbered by old-school media]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/1X7qUrOaQ1E/27236.asp</link>
    <description><![CDATA[TV and print advertising triumph over online as being more entertaining and relevant to consumers, while online ads are 'annoying' and 'ill-constructed'.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Cathie_Thurtle_70x70.jpg]]></image>
    <date><![CDATA[July 20, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27236.asp</feedburner:origLink></item><item>
    <title><![CDATA[Warning: Dynamic campaigns can explode in your face]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/LvtMGU4a9zk/27235.asp</link>
    <description><![CDATA[Lose your way with email campaigns and you'll destroy links with your potential audience. Follow these simple strategies to avoid straying into dangerous territory.]]></description>
    <author><![CDATA[Rogier van der Veen]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rogier_van_der_Veen_70x70.jpg]]></image>
    <date><![CDATA[July 20, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27235.asp</feedburner:origLink></item><item>
    <title><![CDATA[Six ways to change consumer behaviour]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/3V28c_BEbcc/27206.asp</link>
    <description><![CDATA[Whether it is visiting a website, buying a new product, or switching service providers, these all require consumers to do something they wouldn't normally do -- and this all starts with engagement.]]></description>
    <author><![CDATA[Nicholas Miller]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Nicholas_Miller_70x70.jpeg]]></image>
    <date><![CDATA[July 20, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27206.asp</feedburner:origLink></item><item>
    <title><![CDATA[Transparency and online advertising]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/A7aoHihmGjc/27149.asp</link>
    <description />
    <author><![CDATA[Grant Keller]]></author>
    <authorid><![CDATA[5921]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Grant_Keller_70x70(1).jpg]]></image>
    <date><![CDATA[July 12, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27149.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing luxury to the digital generation]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/I_cavLtccU0/27148.asp</link>
    <description><![CDATA[Although luxury brands aren't targeted at&nbsp;your average Joe,&nbsp;they&nbsp;are still keen to harnass social media. Louis Vuitton and Moët Hennessy's (LVMH) EVP, Kamel Ouadi, discusses what approach the elite are taking.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Cathie_Thurtle_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27148.asp</feedburner:origLink></item><item>
    <title><![CDATA[What's the future of TV?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/oDA5Fs9JoxY/27146.asp</link>
    <description><![CDATA[Jobsite group marketing director, Felix Wetzel, examines the relevance of 'old media', what worked (and didn't) for the recruitment site and how social TV is the next biggie.]]></description>
    <author><![CDATA[Felix Wetzel]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/felix_70x70.JPG]]></image>
    <date><![CDATA[July 06, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27146.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why apps mean business]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/b_7bH3YvzMA/27119.asp</link>
    <description><![CDATA[What's the future of apps? Alistair Crane, CEO of technology platform provider Grapple Mobile, explains how apps can help marketers improve their digital offering and his predictions for the coming year.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70.jpg]]></image>
    <date><![CDATA[July 06, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27119.asp</feedburner:origLink></item><item>
    <title><![CDATA[What really makes online consumers tick?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/-UQKchsMRtY/27120.asp</link>
    <description><![CDATA[<SPAN style="FONT-FAMILY: Arial; FONT-SIZE: 10pt">Target the customers you want by understanding the psychology behind the buy button. </SPAN><SPAN style="FONT-FAMILY: Arial; FONT-SIZE: 10pt">How can you make sure you’re being listened to among the white noise of the internet? </SPAN>]]></description>
    <author><![CDATA[Michael Steckler]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Michael_Steckler_70x70.jpg]]></image>
    <date><![CDATA[July 06, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27120.asp</feedburner:origLink></item><item>
    <title><![CDATA[Myths: 'You're a female gamer, you must be weird!']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/YZmGZlGl3Jk/27118.asp</link>
    <description><![CDATA[Despite the popularity of online gaming snowballing, advertisers are still shying away from the potential ROI. We tuck into the myths behind advertising. Pfende will be discussing this further at <A href="http://www.register4adtech.com/London10/DefaultVisitor.aspx?MKT=IMEDIANW">ad:tech London</A> 21-22 September 2010.]]></description>
    <author><![CDATA[Rumbi Pfende]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rumbi_Pfende_70x70.JPG]]></image>
    <date><![CDATA[July 06, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27118.asp</feedburner:origLink></item><item>
    <title><![CDATA['Spending money on advertising is a failure']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/I57s60OJicc/27061.asp</link>
    <description><![CDATA[Head of innovation at PHD, John V Willshire, quoting author Jeff Jarvis, argues that Amazon is a prime model of delivering a great product without advertising. ]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[June 29, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27061.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to create an online community]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/e1bfYBjznXs/27060.asp</link>
    <description><![CDATA[Hits for social networking sites are surpassing even Google,&nbsp;pushing businesses to create Facebook pages quick&nbsp;smart. Although there are benefits to a well-managed Facebook page, marketers mustn't jump in feet first.]]></description>
    <author><![CDATA[Dirk Schlenzig]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/dirk_schlenzig_70x70.png]]></image>
    <date><![CDATA[June 29, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27060.asp</feedburner:origLink></item><item>
    <title><![CDATA[Simple rules for seasonal search]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/zmOg6T5jtVk/27059.asp</link>
    <description><![CDATA[Popular events have helped brands and marketers appeal to consumers. Search offers us a potentially engaging way to capitalise on seasonal trends and is not as tricky as you think.]]></description>
    <author><![CDATA[Rob Pierre]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/RobPierre_70x70.jpeg]]></image>
    <date><![CDATA[June 29, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27059.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is the iPad a 'print killer'?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/jRFjVq-ijjM/27015.asp</link>
    <description><![CDATA[Will publishing become wholly digital in the next five years? Is it true that technology&nbsp;is set to&nbsp;finally triumph over&nbsp;tradition?]]></description>
    <author><![CDATA[Martin MacConnol]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/martin_macconnol_wardour_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27015.asp</feedburner:origLink></item><item>
    <title><![CDATA[Combat social media 'terrorism']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/C3kt6fEj_bA/27011.asp</link>
    <description><![CDATA[People love to moan, especially through social media. How can you turn customers into fans and not militants? What's the psychology behind this social shift?]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[June 22, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27011.asp</feedburner:origLink></item><item>
    <title><![CDATA[The World Cup is bending your brand]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/DyIrK9l1z7M/27005.asp</link>
    <description><![CDATA[Jobsite marketing director, Felix Wetzel, explains his research into how football not only alters national reputation but has other, perhaps more serious, business implications.]]></description>
    <author><![CDATA[Felix Wetzel]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/felix_70x70.JPG]]></image>
    <date><![CDATA[June 22, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27005.asp</feedburner:origLink></item><item>
    <title><![CDATA[Display is driving us to drink]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/jYOixQMN_ZM/26945.asp</link>
    <description><![CDATA[With innovation always at the doorstep and ever expanding our capabilities and horizons what's the next step for display? How can we get ROI for all our toil and tears?]]></description>
    <author><![CDATA[Julie Muckleroy and Marcus Harding]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/booze_70x70.JPG]]></image>
    <date><![CDATA[June 15, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26945.asp</feedburner:origLink></item><item>
    <title><![CDATA[London 2012 new media head: 'The world is watching']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/z5F5PjrG9-A/26944.asp</link>
    <description><![CDATA[London 2012 Olympics head of new media, Alex Balfour, discusses with iMedia why the website for the games will be one of the biggest in the world and why the Olympics is a great opportunity for business.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Alex_Balfour_70x70.JPG]]></image>
    <date><![CDATA[June 15, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26944.asp</feedburner:origLink></item><item>
    <title><![CDATA[We're all part cyborg]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Ga-v3IddX_c/26917.asp</link>
    <description><![CDATA[We live through technology. Whether it be through our smartphones or augmented reality, we're one step closer to becoming bionic beings. But how can data underpin this next generation of marketing techniques? ]]></description>
    <author><![CDATA[Christian Howes]]></author>
    <authorid><![CDATA[31959]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/cyborg_COPY_70X70.jpg]]></image>
    <date><![CDATA[June 15, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26917.asp</feedburner:origLink></item><item>
    <title><![CDATA[The future of online lead generation]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/43ry1bB4GHs/26897.asp</link>
    <description><![CDATA[What does the future hold for online lead generation in the UK? The market is growing and evolving at breakneck speed with new developments occurring on an almost monthly basis. The following are a few of the central trends. ]]></description>
    <author><![CDATA[Justin Rees]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/justin_rees_70x70.jpeg]]></image>
    <date><![CDATA[June 08, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26897.asp</feedburner:origLink></item><item>
    <title><![CDATA[Who will win the war on data?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/U5IyRRTOYUQ/26896.asp</link>
    <description><![CDATA[The EU has ruled that personal information can only be gathered with express permission. Dean Donaldson argues that marketers have been breaking the rules for far too long and that the industry must compromise. But how?]]></description>
    <author><![CDATA[Dean Donaldson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70.jpg]]></image>
    <date><![CDATA[June 08, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26896.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing and the iPad]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/sJiZMFyPPyM/26895.asp</link>
    <description><![CDATA[Now Apple's latest <SPAN id=hotword><SPAN style="BACKGROUND-COLOR: transparent; CURSOR: default" id=hotword onmouseover="this.style.cursor='default'" onmouseout="this.style.backgroundColor='transparent'" onclick="this.style.backgroundColor='#b5d5ff';return hotWord(this);" name="hotword">progeny</SPAN></SPAN>&nbsp;has been officially launched in the UK, what are the marketing implications for search, advertising and your website? ]]></description>
    <author><![CDATA[Jack Wallington]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jack_70x70.jpg]]></image>
    <date><![CDATA[June 08, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26895.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to make information beautiful]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/KW7hdT05UVM/26838.asp</link>
    <description><![CDATA[Conveying tricky concepts through a picture while engaging your audience is a big ask, but one writer and designer David McCandless answers with ease. The Guardian journalist and author tells iMedia why information is beautiful. ]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[June 01, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26838.asp</feedburner:origLink></item><item>
    <title><![CDATA[The future is channel agnostic]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/U60cnxufIqA/26862.asp</link>
    <description><![CDATA[Instead of obsessing about devices and dividing by delivery, the future will be about services and experiences that are channel agnostic. That will require a deeper understanding and respect of the individual. Welcome to a simpler world.]]></description>
    <author><![CDATA[Felix Wetzel]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/felix_70x70.JPG]]></image>
    <date><![CDATA[June 01, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26862.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why your digital diet must include cookies]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/zLVmBht0n1U/26861.asp</link>
    <description><![CDATA[A forthcoming amendment to a European Union privacy directive could require users to opt-in to authorise advertisers to use cookies. This&nbsp;will have huge implications on the effectiveness of online advertising. How should the industry respond?]]></description>
    <author><![CDATA[Nic Peters]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Nic_Peters__70x70.JPG]]></image>
    <date><![CDATA[June 01, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26861.asp</feedburner:origLink></item><item>
    <title><![CDATA[SEO: Optimise your life]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/T-Bh55oEq74/26827.asp</link>
    <description><![CDATA[Don't just optimise to your website or your marketing, but your business, your family, your relationships, everything! Apply the rules of SEO to your life and not only improve your business output but your day-to-day productivity too.]]></description>
    <author><![CDATA[Julian Hall]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Julian_Hall_70x70.jpg]]></image>
    <date><![CDATA[May 25, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26827.asp</feedburner:origLink></item><item>
    <title><![CDATA[Are age groups obsolete?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/jv77ngodcCg/26824.asp</link>
    <description><![CDATA[Professor Sarah Harper, Oxford University Institute of Aging, argues that marketers need to forget the concept of age altogether and start marketing to people because of their lifestyles, which are monumentally misunderstood by the industry.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[May 25, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26824.asp</feedburner:origLink></item><item>
    <title><![CDATA[The three Ps of online lead generation: The past, the present and the plan]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/-L67fjTivAw/26825.asp</link>
    <description><![CDATA[Online lead generation has a dubious background and with good cause -- In the past campaigns have been short-sighted, generating high volumes of leads but without substance. Here, we look at how to do it properly to get long-term quality&nbsp;results. ]]></description>
    <author><![CDATA[Amit Kotecha]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/amitkotech_70x70.jpg]]></image>
    <date><![CDATA[May 25, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26825.asp</feedburner:origLink></item><item>
    <title><![CDATA[Do clients need agencies anymore?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Tc-fxjkEK7M/26765.asp</link>
    <description><![CDATA["There's a wave of change coming. Clients will increasingly look to do more and more themselves, because they can in a digital world," says Alternative Genius partner, Alastair Duncan. How has the relationship changed and what will the future hold?]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[May 18, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26765.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 ways digital changed the election]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/k-ePEcDpgBc/26750.asp</link>
    <description><![CDATA[We may not yet be living in an era where politicians are actively crowdsourcing to build their manifestos, or voting online with the click of a mouse (or the tap of a mobile screen), but it still had a huge role to play in this year's general election.]]></description>
    <author><![CDATA[Rachel Clarke]]></author>
    <authorid><![CDATA[31383]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rachel_Clarke_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26750.asp</feedburner:origLink></item><item>
    <title><![CDATA[Own your media and conquer your customers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/QYLF3F3Sx-0/26751.asp</link>
    <description><![CDATA[Marketers must adopt new media strategies to engage with consumers as owned media takes centre stage, argues Turlough Martin.]]></description>
    <author><![CDATA[Turlough Martin]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Turlough_Martin.jpg]]></image>
    <date><![CDATA[May 18, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26751.asp</feedburner:origLink></item><item>
    <title><![CDATA[What's the future for YouTube?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/vnI8MHOBDJc/26739.asp</link>
    <description><![CDATA[YouTube's Bruce Daisley discusses what the future holds for the video-sharing giant and why it's crucial that marketers start using this accessible medium or risk losing out.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[May 13, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26739.asp</feedburner:origLink></item><item>
    <title><![CDATA[Pull marketing: Why small businesses do it better]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/FfOadIUxFhE/26687.asp</link>
    <description><![CDATA[Big brands are quick showing off to small businesses how great they are at hauling in the crowds. But actually, when it comes to pull marketing, the little guys shouldn’t be ignored.]]></description>
    <author><![CDATA[Daryl Willcox]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/daryl-willcox_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26687.asp</feedburner:origLink></item><item>
    <title><![CDATA[Bucking the trend: M&A activity in the recession and beyond]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/PVGN4lno-nk/26685.asp</link>
    <description><![CDATA[Nobody can deny that the last two years have been among the worst any of us has experienced during our careers, regardless of how long we've been around. Yet there are reasons to be optimistic, says Andy Collins.]]></description>
    <author><![CDATA[Andy Collins]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/a_collins_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26685.asp</feedburner:origLink></item><item>
    <title><![CDATA[Message to Facebook: Monetise social interactions! ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Ht5DBjPdMok/26650.asp</link>
    <description><![CDATA[It may be a social media giant but why has Facebook found making dollar difficult? Sean Gelles looks at its different business models and what's next.]]></description>
    <author><![CDATA[Sean Gelles]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/sean_gelles(2).jpg]]></image>
    <date><![CDATA[May 04, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26650.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to promote your brand with social networks]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/bJS7RbSpI-I/26649.asp</link>
    <description><![CDATA[PHD head of innovation, John V Willshire, argues that you must turn your marketing model on its head to face the brave new world of social media. But is this applicable to every brand? Can it really work for toilet roll and flea powder?]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Cathie_Thurtle_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26649.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to use behavioural targeting]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/yVJxEY2A_3o/26633.asp</link>
    <description><![CDATA[Making your message stand out in an era of engagement marketing, marketers must listen to their customers. What are the ways to find out what interests and appeals to your subscribers?]]></description>
    <author><![CDATA[Loren McDonald]]></author>
    <authorid><![CDATA[2709]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/LM_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26633.asp</feedburner:origLink></item><item>
    <title><![CDATA[Writing for mobile: Top 10 tips]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/1OV3W7Mi6jA/26564.asp</link>
    <description><![CDATA[Writing mobile content is like writing for the web, only harder. Check out our tips for creating effective on-the-go content.]]></description>
    <author><![CDATA[Martin Wake]]></author>
    <authorid><![CDATA[30717]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Martin_wake_70x70.jpg]]></image>
    <date />
<feedburner:origLink>http://www.imediaconnection.com/content/26564.asp</feedburner:origLink></item><item>
    <title><![CDATA[UK politics and the Obama effect]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/-5BvJm5vbVw/26554.asp</link>
    <description><![CDATA[iMedia speaks to the Conservative's lead digital agency managing director, Anil Pillai, of LBi. Pillai discusses how Obama's digital&nbsp;campaign&nbsp;has created a precedent and why MPs should be laughing at themselves, rather than each other.]]></description>
    <author><![CDATA[Anil Pillai (Interview by Catherine Thurtle)]]></author>
    <authorid><![CDATA[30719]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/anil_70x70.jpg]]></image>
    <date><![CDATA[April 27, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26554.asp</feedburner:origLink></item><item>
    <title><![CDATA[#getmehome: Social media vs. the volcano]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/9CKM0c8HwE8/26547.asp</link>
    <description><![CDATA[The skies may have finally reopened but the backlog continues. Why weren't the airlines more prepared to handle the disaster in an era of terror attacks and swine flu? Why were the stranded travellers more organised than big business?]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Cathie_Thurtle_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26547.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 reasons to love standfirsts]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/JNbpsydjcsI/26534.asp</link>
    <description><![CDATA[Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every piece of web content needs a standfirst (like this).]]></description>
    <author><![CDATA[Catherine Toole]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/catherine_toole.jpg]]></image>
    <date><![CDATA[April 27, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26534.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 digital marketing musts ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/kpjcuY4c5aA/26533.asp</link>
    <description><![CDATA[Thinking W.I.D.E founder&nbsp;and iMedia Brand Summit chairwoman, Jeanie Bergin, gives us the five key ideas that marketers should&nbsp;focus on. From mobile to data, she sums up what you need to know.]]></description>
    <author><![CDATA[Jeanie Bergin]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26533.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 tips for viral video success]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/S4hmw4laAtk/26532.asp</link>
    <description><![CDATA[Successful viral videos do the legwork for marketers. Evian's Roller Babies and T-Mobile's Dance have shown that a catchy video is worth the work. So, what should you be doing to give your ads the 15 minutes of fame they deserve?]]></description>
    <author><![CDATA[Duncan Southgate ]]></author>
    <authorid><![CDATA[17420]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Duncan_Southgate_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26532.asp</feedburner:origLink></item><item>
    <title><![CDATA[How iPad will change our lives]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/oYyWVHAQrYs/26416.asp</link>
    <description><![CDATA[As the UK launch draws near, Eyeblaster's director of digital experience, Dean Donaldson, talks to iMedia about how the iPad is going to revolutionise magazines, advertising and the way we live.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[April 13, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26416.asp</feedburner:origLink></item><item>
    <title><![CDATA[Convergence: the future of social media]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/NO8v4ng6Zqs/26436.asp</link>
    <description><![CDATA[The surge of new technologies and platforms is shaping a whole new playing field for marketers. Consumer behaviour is changing so the way we each them must change too. Is the future of social media one of convergence?]]></description>
    <author><![CDATA[Julian Hall]]></author>
    <authorid><![CDATA[30176]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Julian_Hall_70x70.jpg]]></image>
    <date><![CDATA[April 13, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26436.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to make your agency digital]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/zWcgzi4tntw/26435.asp</link>
    <description><![CDATA[Former print, TV or pre-press agencies are turning to digital but are struggling with cost, quality and timing. Agencies' digital output is becoming more intense and clients are not going to accept anything less than perfection. So how do you compete?]]></description>
    <author><![CDATA[Ivan Skoric]]></author>
    <authorid><![CDATA[30222]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ivan_Skoric_70x70.jpg]]></image>
    <date><![CDATA[April 13, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26435.asp</feedburner:origLink></item><item>
    <title><![CDATA[Be 'disruptive' to stay ahead]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/kEUra4NfxIk/26383.asp</link>
    <description><![CDATA[Truly disruptive technologies are rare, but when they do  should marketers sit up and listen or suck it and see? iMedia talks to the boss of mobile app firm Grapple, Alistair Crane, on how agencies should respond.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Cathie_Thurtle_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26383.asp</feedburner:origLink></item><item>
    <title><![CDATA[The 6 most underrated types of digital copy]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/AENGv8AZwPY/26382.asp</link>
    <description><![CDATA[Why do so many site owners forget about copy until the last minute? If you want to communicate meaningfully, don't forget that what you write on your website shouldn't be an afterthought.]]></description>
    <author><![CDATA[Catherine Toole]]></author>
    <authorid><![CDATA[29031]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/catherine_toole.jpg]]></image>
    <date><![CDATA[April 06, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26382.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to boost your business using Google Maps]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/oUfBOK9C4uY/26351.asp</link>
    <description><![CDATA[Looking for an innovative, quick and cheap way to reach and engage with customers? Try this step-by-step guide to setting up a Google map for your company, that will attract new customers and drive traffic.]]></description>
    <author><![CDATA[Estelle Derouet ]]></author>
    <authorid><![CDATA[29949]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/estelle_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26351.asp</feedburner:origLink></item><item>
    <title><![CDATA[What's the future of digital media?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/fmAb_lNH088/26350.asp</link>
    <description><![CDATA[iMedia talks to business leaders about what will be hot for 2010, including remote access, the iPad, mobile and what could possibly topple Google.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date><![CDATA[March 30, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26350.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 things you need to know about cloud]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/NQrLVGQ-t18/26349.asp</link>
    <description><![CDATA[Cloud computing is the buzzword of the moment in the IT industry and is viewed by companies as a viable, cost-efficient way to address some of their most important needs. But what can it do for you?]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid><![CDATA[5921]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Grant_Keller_70x70(1).jpg]]></image>
    <date><![CDATA[March 30, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26349.asp</feedburner:origLink></item><item>
    <title><![CDATA[Lovefilm boss talks apps and internet TV]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/l2Z4OPVksOY/26289.asp</link>
    <description><![CDATA[Lovefilm's chief executive, Simon Calver, speaks about the film-rental company's announcement at the iMedia Brand Summit that it is to partner with Samsung and start streaming the web onto specially-equipped TVs and Blu-ray players.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26289.asp</feedburner:origLink></item><item>
    <title><![CDATA[Don't lose your customers down an e-rabbit hole]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/70CLv0raqOM/26278.asp</link>
    <description><![CDATA[There are many ways that customers give up on your site before their payment is processed. But paying attention to these failure metrics may actually be the key to getting it right.]]></description>
    <author><![CDATA[Kathy Heslop]]></author>
    <authorid><![CDATA[29674]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/KathyHeslop70x70.jpg]]></image>
    <date><![CDATA[March 23, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26278.asp</feedburner:origLink></item><item>
    <title><![CDATA[How texting is saving lives]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ABilwTsAVhI/26277.asp</link>
    <description><![CDATA[SMS is another weapon in the armoury of marketers. But how this simple tool can be used to combat malaria in Tanzania&nbsp;was an exciting challenge for IBM, Novartis and Vodafone.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Cathie_Thurtle_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26277.asp</feedburner:origLink></item><item>
    <title><![CDATA[Don't become a social media victim]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/KisRtytzTH4/26197.asp</link>
    <description><![CDATA[One of the scariest boogiemen in the realm of social media is the loss of control over brand image. Industry leaders discuss at the iMedia Brand Summit the difficulties they face and what approaches they're taking. ]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26197.asp</feedburner:origLink></item><item>
    <title><![CDATA[There's no such thing as lead quality]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/-FicFY_D6Kc/26193.asp</link>
    <description />
    <author><![CDATA[Justin Rees]]></author>
    <authorid><![CDATA[22760]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/JR_pic_70x70.JPG]]></image>
    <date><![CDATA[March 16, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26193.asp</feedburner:origLink></item><item>
    <title><![CDATA[iMedia Brand Summit 2010 highlights]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/8f6p0_v4gLY/26156.asp</link>
    <description><![CDATA[A snapshot of ideas from the iMedia Brand Summit 8-10 March 2010. CEOs and marketers from Asos, Seatwave, Monster, Yahoo, Unanimis, the Marketing Society and Ebay share a glimpse of what they think the digital future will hold.]]></description>
    <author><![CDATA[iMedia]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70(1).jpg]]></image>
    <date />
<feedburner:origLink>http://www.imediaconnection.com/content/26156.asp</feedburner:origLink></item><item>
    <title><![CDATA[Monster campaign attracts new talent]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/xuke79gKhkg/26157.asp</link>
    <description><![CDATA[Recruiting for unglamourous roles is a tricky business. But Monster stepped in with some clever marketing to save the day.]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Cathie_Thurtle_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26157.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 ways to get online forms right]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/NN6hRI8oQ54/26038.asp</link>
    <description><![CDATA[How many times have you given up trying to fill in a web form that's ridiculously difficult? Simplifying your content is the way to get results, says Sticky Content's Catherine Toole]]></description>
    <author><![CDATA[Catherine Toole]]></author>
    <authorid><![CDATA[29031]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/catherine_toole.jpg]]></image>
    <date><![CDATA[March 02, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26038.asp</feedburner:origLink></item><item>
    <title><![CDATA[Google gears up for mobile]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/DTVhZVXpF4c/26037.asp</link>
    <description><![CDATA[As paid search starts to slow, will the mighty Google start to decline or does the answer lie in mobile? Is the future apps instead of search?]]></description>
    <author><![CDATA[Grant Keller ]]></author>
    <authorid><![CDATA[5921]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Grant_Keller_70x70(1).jpg]]></image>
    <date><![CDATA[March 02, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26037.asp</feedburner:origLink></item><item>
    <title><![CDATA[Interview with Lonely Planet's Matthew Cashmore]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ew5OEyTDeC8/25986.asp</link>
    <description><![CDATA[Lonely Planet's innovation ecosystem manager will be discussing how communities are reshaping the marketing mould at the <A href="http://www.imediasummit.co.uk/">iMedia Brand Summit</A> 8-10 March 2010]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/matthew_cashmore_colour_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25986.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to make your app stand out]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/R8GDQ4Gwi-8/26036.asp</link>
    <description><![CDATA[There may be 'an app for that' but if you're thinking of taking your own bite of the big Apple, how do you make sure that your application isn't lost in the crowd? ]]></description>
    <author><![CDATA[Catherine Thurtle]]></author>
    <authorid><![CDATA[28454]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Cathie_Thurtle_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26036.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 simple rules for your website]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/zeIyXn6ppH4/25985.asp</link>
    <description><![CDATA[Many talented client-side editors fight for better web content against a barrage of internal interference.&nbsp;Here's what can you&nbsp;do&nbsp;to help them win the case for copy usability in 2010]]></description>
    <author><![CDATA[Catherine Toole]]></author>
    <authorid><![CDATA[29031]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/catherine_toole.jpg]]></image>
    <date><![CDATA[February 23, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25985.asp</feedburner:origLink></item><item>
    <title><![CDATA[How the Tories are using social media]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/cTY_U0gpJro/25931.asp</link>
    <description><![CDATA[Social media is hot to trot right now. But how can it be used by a political party to realign its identity and encourage votes?]]></description>
    <author><![CDATA[Matt Butterworth]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Matt_Butterworth_70x70.jpg]]></image>
    <date><![CDATA[February 16, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25931.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making money from mobile]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/zls-obHTOJY/25930.asp</link>
    <description><![CDATA[The potential of mobile has yet to be realised. But what direction should you be going in, when experts are predicting there could be 1.82 billion smartphones in the next three years?]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid><![CDATA[5921]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Grant_Keller_70x70(1).jpg]]></image>
    <date><![CDATA[February 16, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25930.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 words I'd ban from all websites]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/wEphECjlmek/25929.asp</link>
    <description><![CDATA[You may think your website is the cat's pyjamas but you could be falling into some very basic traps that will be making your fanbase flee. These simple rules will stop your customers switching off.]]></description>
    <author><![CDATA[Catherine Toole]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/catherine_toole.jpg]]></image>
    <date><![CDATA[February 16, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25929.asp</feedburner:origLink></item><item>
    <title><![CDATA[Which comes first -- the client or the technology?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/3mvpHIHjy8w/25884.asp</link>
    <description><![CDATA[For centuries, philosophers have traded blows and tried to crack the truth behind cause and effect: which came first, the chicken or the egg?]]></description>
    <author><![CDATA[Rob Pierre]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rob_Pierre_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25884.asp</feedburner:origLink></item><item>
    <title><![CDATA[The end of an ad era?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/CY2xZvDt8bE/25883.asp</link>
    <description><![CDATA[What happens to advertising now that one Spanish TV station has removed all their commercials? Is this the power of web being maximised like never before? ]]></description>
    <author><![CDATA[Vincent Labey]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/vincent_labey_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25883.asp</feedburner:origLink></item><item>
    <title><![CDATA[The changing face of affiliate marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/K4FjZttuXs8/25717.asp</link>
    <description><![CDATA[Find out why affiliate marketing has rapidly evolved and become a major force in the digital space.]]></description>
    <author><![CDATA[Alison Guise]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Alison_Guise_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25717.asp</feedburner:origLink></item><item>
    <title><![CDATA[What is ad network optimisation? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/f-I2r36aPyA/25718.asp</link>
    <description><![CDATA[One network chief finally simplifies in words what makes ad optimisation work so well. ]]></description>
    <author><![CDATA[Joëlle Frijters]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Joelle_Frijters_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25718.asp</feedburner:origLink></item><item>
    <title><![CDATA[In-Store, online: Marketing doesn't stop at the door]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/UVac5uiW824/25643.asp</link>
    <description><![CDATA[The biggest selling category online in 2009? Clothing, shoes, and accessories. The biggest growing sector? Groceries. Both markets where you always thought you needed to see the item. Consumers are changing. ]]></description>
    <author><![CDATA[Alex Marks]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Alex_Marks_70x70.jpg]]></image>
    <date><![CDATA[January 19, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25643.asp</feedburner:origLink></item><item>
    <title><![CDATA[The early bird may get the worm... But the second mouse gets the cheese]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/gFdipSi8iKk/25644.asp</link>
    <description><![CDATA[Despite a difficult global economic climate, the email marketing solutions industry is prospering. ]]></description>
    <author><![CDATA[Peter McCormick]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Peter_McCormick_70x70.jpg]]></image>
    <date><![CDATA[January 19, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25644.asp</feedburner:origLink></item><item>
    <title><![CDATA[Present squeezing goes online]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/aZa78Bw0B04/25578.asp</link>
    <description><![CDATA[Santa's helpers could have been busy adding at least a quarter of the population to the 'naughty list' this Christmas as a new survey shows online shoppers are bringing sneaky offline habits to the computer.]]></description>
    <author><![CDATA[Collette Wade]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Collette_Wade_New_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25578.asp</feedburner:origLink></item><item>
    <title><![CDATA[Don't let real-time search make your company seem out of date]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/4EfM9Jg14vA/25577.asp</link>
    <description><![CDATA[Real-time search is fast emerging as a popular way to find information online. Here's how to maximise your use of this new trend. ]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Grant_Keller_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25577.asp</feedburner:origLink></item><item>
    <title><![CDATA[Paid and natural search integration: 6 tactics for success]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/XOoXPSraarM/25434.asp</link>
    <description><![CDATA[How do you best deal with search integration? Online ad spend has grown impressively in recent years with many advertisers relying primarily on paid search to deliver sales, visibility and leads. ]]></description>
    <author><![CDATA[Nigel Muir]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Nigel_Muir_70x70.jpg]]></image>
    <date><![CDATA[December 22, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25434.asp</feedburner:origLink></item><item>
    <title><![CDATA[Mergers and acquisitions: An uphill struggle]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/WVuvY_eXNe8/25433.asp</link>
    <description><![CDATA[The marcoms / digital media industry's outlook has started to stabilise relative to its worst fears earlier this year, but growth remains elusive. So what is likely to come of this change in outlook?]]></description>
    <author><![CDATA[Mike Pitts]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/mike-pitts_70x70.jpg]]></image>
    <date><![CDATA[December 22, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25433.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tracking the success of independent agencies]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/D_IVIv-GCOY/25344.asp</link>
    <description><![CDATA[Discover how well independent agencies are performing in the tough economic climate, with this special report on the state of the market. ]]></description>
    <author><![CDATA[Charles Fallon]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/charles_fallon_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25344.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 do's and don'ts for online publishers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/54U0FlfXYeo/25345.asp</link>
    <description><![CDATA[The advice for any publisher working with networks would be that some are more controlled and others are more open -- but if you keep to the following do's and don'ts, you will be have a 'brand-safe' experience. ]]></description>
    <author><![CDATA[Joëlle Frijters  ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Joelle_Frijters_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25345.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is account planning dead?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/dK5apz0fsAI/25322.asp</link>
    <description><![CDATA[Account planning has always been positioned and sold as being the voice of the consumer.&nbsp;Agencies had the iron grip of knowing the consumer and telling clients exactly what they consumers were thinking.]]></description>
    <author><![CDATA[Al Moffatt]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Al_Moffatt_70x70.jpg]]></image>
    <date />
<feedburner:origLink>http://www.imediaconnection.com/content/25322.asp</feedburner:origLink></item><item>
    <title><![CDATA[Snapping at the ankle of the elephant]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/FGO3_lU7kks/25321.asp</link>
    <description><![CDATA[Look out Tesco! By strengthening its supply chain relationships, the independent sector could find itself wielding a powerful new weapon in its battle for the high street. ]]></description>
    <author><![CDATA[Marcus Vallance]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Marcus_Vallance_70x70.jpg]]></image>
    <date />
<feedburner:origLink>http://www.imediaconnection.com/content/25321.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 tips for mobile advertising in 2010]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/zkXdVqWfTKY/25236.asp</link>
    <description><![CDATA[One digital stalwart has six tips for account managers looking to consider mobile advertising in next year's campaigns.]]></description>
    <author><![CDATA[Harald Neidhardt ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Harald_Neidhardt_70x70.JPG]]></image>
    <date><![CDATA[December 01, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25236.asp</feedburner:origLink></item><item>
    <title><![CDATA[From the trenches: a B2B marketer's view of 2009]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/NCYuGZOhsyI/25237.asp</link>
    <description><![CDATA[Check out this review of what 2009 meant for one B2B digital marketing leader.]]></description>
    <author><![CDATA[Tracey Steyn]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tracey_Steyn_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25237.asp</feedburner:origLink></item><item>
    <title><![CDATA[Playtime with the web's best ads]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/tubr0xNCU8A/25235.asp</link>
    <description><![CDATA[Ads featured this month let the user play -- with games, with video and with content. From brainteasers to photo contests, users can interact with the banners for refreshingly innovative experiences.]]></description>
    <author><![CDATA[Dana Miller]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dana_Miller_70x70.png]]></image>
    <date><![CDATA[December 01, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25235.asp</feedburner:origLink></item><item>
    <title><![CDATA[Where now for online TV?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/mg4A2WR-E5w/25152.asp</link>
    <description><![CDATA[Remember that controversial England game shown only on the internet last month? Find out how successful PPC was from the team that&nbsp;managed the campaign.]]></description>
    <author><![CDATA[Reggie James]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Reggie_James_70x70.jpg]]></image>
    <date><![CDATA[November 24, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25152.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to keep spam off the menu ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/i_6xRvESfGc/25151.asp</link>
    <description><![CDATA[You want your email marketing to be 'haute cuisine', not just a load of old spam. But how do you make people love what you send them -- rather than just bin it? ]]></description>
    <author><![CDATA[Peter McCormick]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Peter_McCormick_70x70.jpg]]></image>
    <date><![CDATA[November 24, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25151.asp</feedburner:origLink></item><item>
    <title><![CDATA[Extract maximum value from your social website]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/3FXq3YnFDvw/25150.asp</link>
    <description><![CDATA[The web is becoming very social very quickly. Over the past couple of years, social networking sites like Facebook, LinkedIn and Twitter have become a daily routine for hundreds of millions of people around the world.]]></description>
    <author><![CDATA[Stephanie Himoff]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Stephanie_Himoff_70x70.JPG]]></image>
    <date><![CDATA[November 24, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25150.asp</feedburner:origLink></item><item>
    <title><![CDATA[The 5 key action points that might save publishers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/LvbpxZbXgjo/25029.asp</link>
    <description><![CDATA[The answer for the global publishing industry in making the future profitable is: "there is no silver bullet". But there are some clear ideas that could mean the difference between survival and death. ]]></description>
    <author><![CDATA[Nick Gregg]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Nick_Gregg_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25029.asp</feedburner:origLink></item><item>
    <title><![CDATA[The evolving role of brand websites]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/xSWktIok4Ag/25041.asp</link>
    <description><![CDATA[Everyone has a platform if they choose to make opinions public and widely share experiences. For brands that are making an effort at honest propositions and quality control, the benefit is a lot of positive comment.]]></description>
    <author><![CDATA[Steve Taylor]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Steve_Taylor_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25041.asp</feedburner:origLink></item><item>
    <title><![CDATA[Rethinking brand advertising: Reaching the internet-savvy consumer]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/_bZphE9yViQ/25040.asp</link>
    <description><![CDATA[One director of advertising explains why marketers need to think beyond the brand if they wish to reach online consumers.]]></description>
    <author><![CDATA[Sylvie Stankovic]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Sylvie_Stankovic_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25040.asp</feedburner:origLink></item><item>
    <title><![CDATA[The art of keeping marketing simple]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/XQ8vo54F_34/24907.asp</link>
    <description><![CDATA[The past year has been a volatile one for many U.K. businesses, and as the wider U.K. marketing communications industry has witnessed, there appear to be very few areas enjoying relative stability.]]></description>
    <author><![CDATA[Iain Johnston]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Iain_johnston_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24907.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 factors publishers must address to avoid extinction]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/onlsO4r5ns4/24905.asp</link>
    <description><![CDATA[There will be a massive shake out over the next couple of years with many old brands lost and new, niche ones created. Here's why publishers face a critical challenge to survive. ]]></description>
    <author><![CDATA[Nick Gregg]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Nick_Gregg_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24905.asp</feedburner:origLink></item><item>
    <title><![CDATA[Have brands finally 'let go' as consumers empower media?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/KD9RFsnZHfY/24906.asp</link>
    <description><![CDATA[Discover how brand marketers are learning to share trust with their consumers, plus discover what the big names will be discussing at our next annual Brand Summit. ]]></description>
    <author><![CDATA[Gavin Sutcliffe]]></author>
    <authorid><![CDATA[6531]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Gavin_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24906.asp</feedburner:origLink></item><item>
    <title><![CDATA[Ad exchanges bring a new breed of media planners ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/7mqFl0E5GWA/24813.asp</link>
    <description><![CDATA[What does the future hold for media planners, and how can planning evolve to survive the latest technological advances? ]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid><![CDATA[5921]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_keller_grant_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24813.asp</feedburner:origLink></item><item>
    <title><![CDATA[Brief encounters: Maintaining your client-agency love affair]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/nWc0yDITlo8/24812.asp</link>
    <description><![CDATA[The art of a great brief should not be lost just because advertising communication has evolved into the digital space. One leading agency boss tells us what makes the perfect brief.]]></description>
    <author><![CDATA[Gail Dudleston]]></author>
    <authorid><![CDATA[25511]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Gail_Dudleston.jpg]]></image>
    <date><![CDATA[October 27, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24812.asp</feedburner:origLink></item><item>
    <title><![CDATA[From gloomy times springs thriving innovation]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/6XFRVEZlW60/24814.asp</link>
    <description><![CDATA[With the creative potential of the media mix continuing to grow at an astonishing rate, 2009 has proven to be a year of innovative creative ideas and iconic campaigns. ]]></description>
    <author><![CDATA[Melissa Wong]]></author>
    <authorid><![CDATA[16303]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Melissa_Wong_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24814.asp</feedburner:origLink></item><item>
    <title><![CDATA[End of recession in site, claim agency CEOs ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/YTVfMSWW_BU/24759.asp</link>
    <description><![CDATA[A major global agency network reveals findings from a recent survey to CEOs asking them to&nbsp;report on trends, economic views and changes in client payment models. ]]></description>
    <author><![CDATA[iMedia Editorial ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/recession_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24759.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 ways digital has transformed your marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/MPiENj8klPY/24758.asp</link>
    <description><![CDATA[Digital technology gets twice as powerful every 18 months, and is forecast to continue doing so at this rate for the next 20 years. Here's how you can stay on top.]]></description>
    <author><![CDATA[Hugh Boyle]]></author>
    <authorid><![CDATA[25358]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Hugh_Boyle_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24758.asp</feedburner:origLink></item><item>
    <title><![CDATA[What skills must I learn to remain tech-savvy? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/9Q6TW96XmAc/24757.asp</link>
    <description><![CDATA[As new technologies becomes crucial in driving online media buying, agencies need to ensure they staff up with the skills required to take advantage.]]></description>
    <author><![CDATA[Roger Williams]]></author>
    <authorid><![CDATA[12631]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Roger_Williams_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24757.asp</feedburner:origLink></item><item>
    <title><![CDATA[Ad exchanges will be revolutionised by IP intelligence]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/HIo3rytphp0/24699.asp</link>
    <description><![CDATA[Discover how ad exchanges will continue to evolve and transform the way advertisers do business online, and learn what this means for the U.K. in particular.]]></description>
    <author><![CDATA[Satish Jayakumar]]></author>
    <authorid><![CDATA[10215]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Satish_Jayakumar_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24699.asp</feedburner:origLink></item><item>
    <title><![CDATA[Getting your ad targeting spot on]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/On8nfM73UQw/24701.asp</link>
    <description><![CDATA[To push the digital ad targeting envelope, forget about digital marketing data ownership. The focus must be on data control, argues one industry veteran. ]]></description>
    <author><![CDATA[James Sandoval]]></author>
    <authorid><![CDATA[8343]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/James_Sandoval_new_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24701.asp</feedburner:origLink></item><item>
    <title><![CDATA[Improve your analytics to weather the stormy climate]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/bnrt6FwlpyM/24698.asp</link>
    <description><![CDATA[Advances in website analytics mean that b2b marketers can adapt budgets, allocate spend effectively and rapidly adjust search terms to ensure that campaigns are constantly working as hard as possible. ]]></description>
    <author><![CDATA[Richard Sheppard]]></author>
    <authorid><![CDATA[13358]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Richard_Sheppherd_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24698.asp</feedburner:origLink></item><item>
    <title><![CDATA[Seriously, why bother using social networks?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Sdoa0j8xOc8/24618.asp</link>
    <description><![CDATA[Read what our resident social media guru made of the sessions at the ad:tech London conference last week. Do brands really need to be present across all platforms, for example?]]></description>
    <author><![CDATA[Angela Natividad]]></author>
    <authorid><![CDATA[24989]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Angela_Natividad_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24618.asp</feedburner:origLink></item><item>
    <title><![CDATA[Top 10 tips for publishers on controlling brand image]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/pEKYyBWNy_w/24620.asp</link>
    <description><![CDATA[Brand management needs to have time and effort devoted to it. If you neglect to update and refresh your block lists&nbsp;-- which are fundamental to brand safety&nbsp;-- it will be extremely difficult for networks to perform according to your brand protection goals.]]></description>
    <author><![CDATA[Joelle Frityers]]></author>
    <authorid><![CDATA[24988]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Joelle_Frijters_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24620.asp</feedburner:origLink></item><item>
    <title><![CDATA[Warning: Hippos are wreaking havoc with U.K. websites!]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/x_dhWvaG20c/24619.asp</link>
    <description><![CDATA[One leading web optimisation head discusses what dangers lie ahead for U.K. companies' websites if 'HiPPOs' are allowed to run wild.]]></description>
    <author><![CDATA[Collette Wade]]></author>
    <authorid><![CDATA[24985]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Colette_Wade_70x70.jpg]]></image>
    <date />
<feedburner:origLink>http://www.imediaconnection.com/content/24619.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 steps to outstanding SEO practice]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/36V_z1Nj7Jg/24583.asp</link>
    <description><![CDATA[What is 'natural search engine optimisation'? And what are the most effective (and legitimate) ways to deliver it? One search expert delves deeper.]]></description>
    <author><![CDATA[Grant Muckle]]></author>
    <authorid><![CDATA[24859]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Grant_Muckle_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24583.asp</feedburner:origLink></item><item>
    <title><![CDATA[Avoiding a sub-standard web shopping experience]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/anc5P5Afnhk/24582.asp</link>
    <description><![CDATA[The most effective web stores are works in progress, using real customer behaviour to drive small, iterative improvements on an ongoing basis.]]></description>
    <author><![CDATA[Mark Simpson]]></author>
    <authorid><![CDATA[15927]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mark_Simpson_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24582.asp</feedburner:origLink></item><item>
    <title><![CDATA[Ad exchange 2.0 remarketing: What will it mean for marketers?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/SVVYDclj0Yc/24581.asp</link>
    <description><![CDATA[The practice of remarketing is as old as the industry itself, argues one managing director, but how to use ad exchanges effectively remains a skilful art. ]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid><![CDATA[5921]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_keller_grant_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24581.asp</feedburner:origLink></item><item>
    <title><![CDATA[Brazil: A creative epicentre that London should learn from]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/mXz0USEaULM/24455.asp</link>
    <description><![CDATA[Brazil is one place where fearless creativity embraces the digital era -- rather than begrudgingly keeping pace. One chief strategy officer tells us what other countries could learn from this commitment. ]]></description>
    <author><![CDATA[Raphael Costa Neves]]></author>
    <authorid><![CDATA[24550]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Raphael_Costa_Neves_70x70(1).jpeg]]></image>
    <date><![CDATA[September 22, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24455.asp</feedburner:origLink></item><item>
    <title><![CDATA[Serbia leads digital uptake across the old guard states]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/6BeRgNpJ2gc/24457.asp</link>
    <description><![CDATA[It used to be that in emerging markets, multi-national network agencies were handling the majority of top level accounts. Nowadays the situation is quite different. ]]></description>
    <author><![CDATA[Dejan Miletic]]></author>
    <authorid><![CDATA[24552]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/dejan_70x70.gif]]></image>
    <date><![CDATA[September 22, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24457.asp</feedburner:origLink></item><item>
    <title><![CDATA[Colombia's advanced use of social networks can inspire us all]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/T_tV6MGU0ro/24456.asp</link>
    <description><![CDATA[A fascinating look at how the power of social networks in Colombia promoted something more powerful than brand awareness: major political change. ]]></description>
    <author><![CDATA[Claudia Silva Pinzón]]></author>
    <authorid><![CDATA[24548]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Claudia_Silva_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24456.asp</feedburner:origLink></item><item>
    <title><![CDATA[Hot global creative unleashed: BMW, Pringles and Nissan]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Azcjjheie1w/24458.asp</link>
    <description><![CDATA[To round off our special international issue, why not grab inspiration from some of the smartest and sexiest campaigns online. ]]></description>
    <author><![CDATA[Dean Donaldson]]></author>
    <authorid><![CDATA[6227]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dean_Donaldson_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24458.asp</feedburner:origLink></item><item>
    <title><![CDATA[BingHoo vs. Google: A battle of the Titans or 1st round KO?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/7Zwk13JQgEM/24348.asp</link>
    <description><![CDATA[One search expert asks the big question: does Bing and Yahoo's merger now make the new engine a must on any pay-per-click schedule? ]]></description>
    <author><![CDATA[Reggie James]]></author>
    <authorid><![CDATA[24329]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Reggie_James_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24348.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to get great responses from online surveys]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/QRhW_4LAyiY/24346.asp</link>
    <description><![CDATA[There's a serious problem facing anyone who wants to gather opinion using online surveys&nbsp;-- users are becoming so bored with the repetitive form filling that most surveys use, that response rates and data quality are plummeting.]]></description>
    <author><![CDATA[Deborah Sleep]]></author>
    <authorid><![CDATA[17210]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Deb_Sleep_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24346.asp</feedburner:origLink></item><item>
    <title><![CDATA[Coupon culture could spell curtains for marketers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/KardTNA9HE8/24347.asp</link>
    <description><![CDATA[One global agency head assesses the impact government intervention through 'discount marketing' could have on the role of marketers everywhere. ]]></description>
    <author><![CDATA[Al Moffatt]]></author>
    <authorid><![CDATA[18276]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Al_Moffatt_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24347.asp</feedburner:origLink></item><item>
    <title><![CDATA[Ad exchanges: Why Google will ultimately win]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/CfzSoSNPFKg/24308.asp</link>
    <description><![CDATA[Google is not winning the paid search battle because it is a better search engine, but because it is better at monetising search queries. ]]></description>
    <author><![CDATA[Stephan Pretorius]]></author>
    <authorid><![CDATA[2304]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pretorius_stephan_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24308.asp</feedburner:origLink></item><item>
    <title><![CDATA[Get big payback from online video]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/JSQTl6Rll_U/24309.asp</link>
    <description><![CDATA[Video advances in recent months have allowed advertisers to roll out creative on a par with anything seen on TV. Here's how to maximise your own use of online video. ]]></description>
    <author><![CDATA[Nick Higgins]]></author>
    <authorid><![CDATA[24200]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Nick_Higgins_70x70.JPG]]></image>
    <date><![CDATA[September 08, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24309.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making micropayments the easiest payment method around]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/wWmTvlF5X14/24310.asp</link>
    <description><![CDATA[A major shift is on the way: micropayments not only offer unprecedented ease of use for consumers, but allow marketers to move products easier. ]]></description>
    <author><![CDATA[Colin White]]></author>
    <authorid><![CDATA[17157]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Colin_White_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24310.asp</feedburner:origLink></item><item>
    <title><![CDATA[Jay Stevens: How publishers can thrive not wither]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/a37opxDl0_w/24220.asp</link>
    <description />
    <author><![CDATA[Jay Stevens]]></author>
    <authorid><![CDATA[23962]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jay_Stevens_70x70.JPG]]></image>
    <date><![CDATA[September 01, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24220.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 top pay-per-click tips for travel brands]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/6NWQ6XCyC7o/24219.asp</link>
    <description><![CDATA[One of the U.K.'s leading search experts shares five winning tips on&nbsp;making your PPC campaigns stand head and shoulders above the rest. ]]></description>
    <author><![CDATA[Nigel Muir]]></author>
    <authorid><![CDATA[23972]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Nigel_Muir_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24219.asp</feedburner:origLink></item><item>
    <title><![CDATA[Can niche retailers sustain their market position with the web?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/_W4D_XAYNKU/24218.asp</link>
    <description><![CDATA[In order to survive the current challenging retail market, recent indicators are showing that SMEs and start-ups are turning to ecommerce solutions to maintain their market share ]]></description>
    <author><![CDATA[Wilfried Beeck]]></author>
    <authorid><![CDATA[23919]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Wilfried_Beeck_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24218.asp</feedburner:origLink></item><item>
    <title><![CDATA[Monetising online content: A bright future for publishers? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/UsImUDzE0io/24147.asp</link>
    <description><![CDATA[Now that consumers are accustomed to everything online being free, what’s the future for online business models? ]]></description>
    <author><![CDATA[Gavin Sutcliffe]]></author>
    <authorid><![CDATA[6531]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Gavin_70x70(3).jpg]]></image>
    <date><![CDATA[August 25, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24147.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 reasons to shake up your eCommerce site]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/I5TKBITsEj4/24146.asp</link>
    <description><![CDATA[How can you get the most from your eCommerce site, especially in such a testing economic climate? Here are seven ways to win.]]></description>
    <author><![CDATA[Stephen Pratley]]></author>
    <authorid><![CDATA[23802]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Stephen_Pratley_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24146.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to make online ad optimisation work]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/74gG8xrt8Po/24144.asp</link>
    <description><![CDATA[One of the most respected men in digital advertising shows you&nbsp;how to maximise the benefits of ad optimisation. ]]></description>
    <author><![CDATA[Toby Gabriner]]></author>
    <authorid><![CDATA[603]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gabriner_tony_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24144.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 myth busters that tell us online video rocks ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/BKb7C9U5Nzc/24071.asp</link>
    <description><![CDATA[Online video is often viewed with caution by advertisers who still don't really understand the medium's potential. Here are&nbsp;five reasons why you no longer need to be afraid.]]></description>
    <author><![CDATA[Mark Connolly]]></author>
    <authorid><![CDATA[18050]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mark_Connolly_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24071.asp</feedburner:origLink></item><item>
    <title><![CDATA[Lead transparency doesn't have to be a foggy affair]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Y93ArxJVTTU/24073.asp</link>
    <description><![CDATA[Of all the questions posed by leading advertisers to the online industry, trying to find out exactly where their ads will be appear comes out tops. One expert tries to address this issue.]]></description>
    <author><![CDATA[Trine Buus]]></author>
    <authorid><![CDATA[20573]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Trine_Buus_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24073.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online merchandising skills must improve fast]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/YGBTACBleOc/24072.asp</link>
    <description><![CDATA[One tech leader argues that marketing and merchandising techniques need to radically improve to capture the growing online audience. ]]></description>
    <author><![CDATA[Brewster Barclay]]></author>
    <authorid><![CDATA[23580]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Brewster_Barclay_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24072.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 action points to integrate analytics with web data]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/A9v_zyEVB88/24025.asp</link>
    <description><![CDATA[For truly accurate, integrated campaign reporting you need to learn how to bring the systems of ad serving and web analytics data together. ]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid><![CDATA[5921]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_keller_grant_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24025.asp</feedburner:origLink></item><item>
    <title><![CDATA[Rory Sutherland: Better behavioural research vital for ad industry]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ZMmMKTYsTic/24023.asp</link>
    <description><![CDATA[In part two of our exclusive interview with the IPA's new president, we talk with&nbsp;Sutherland about how crucial a role he thinks digital will play in driving our understanding of consumer behaviour further.]]></description>
    <author><![CDATA[Rory Sutherland]]></author>
    <authorid><![CDATA[23267]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rory_Sutherland_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24023.asp</feedburner:origLink></item><item>
    <title><![CDATA[IPA chief Rory Sutherland on why he loves digital]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/FZl-Yn_RwIc/23946.asp</link>
    <description><![CDATA[In an exclusive interview with iMedia U.K., the IPA's new president speaks about the consumer empowerment, the opportunities in digital and what he'll be saying at ad:tech London this September. ]]></description>
    <author><![CDATA[Rory Sutherland]]></author>
    <authorid><![CDATA[23267]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rory_Sutherland_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23946.asp</feedburner:origLink></item><item>
    <title><![CDATA[VW, Nike, CNN: Some great new creative unveiled ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/LoTBV2uCmDE/23945.asp</link>
    <description><![CDATA[Find out how VW have utilised Twitter, what CNN hoped to achieve with their African exploration, and how Nike are recruiting the Premiership's finest feet to wow customers. ]]></description>
    <author><![CDATA[Dana Miller]]></author>
    <authorid><![CDATA[22750]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dana_Miller_70x70.png]]></image>
    <date><![CDATA[August 04, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23945.asp</feedburner:origLink></item><item>
    <title><![CDATA[Email marketing's ghosts of past, present and future]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/sRGT21-Faw8/23944.asp</link>
    <description><![CDATA[With rapid advancements in email technology and increased sophistication among email consumers, there's no question that email marketing has evolved to become more customer-oriented.&nbsp; ]]></description>
    <author><![CDATA[Ian Hitt]]></author>
    <authorid><![CDATA[23091]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ian_Hitt_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23944.asp</feedburner:origLink></item><item>
    <title><![CDATA[The digital age wants to connect, not just show off]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/vzOqjM7SSlQ/23881.asp</link>
    <description><![CDATA[If there is one thing to learn from the boom in social networking, it's that the digital consumer likes connectivity, not just from a social network, but increasingly from the brands they want to talk to.]]></description>
    <author><![CDATA[Nik Margolis]]></author>
    <authorid><![CDATA[22863]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Nik_Margolis_70x70.JPG]]></image>
    <date><![CDATA[July 28, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23881.asp</feedburner:origLink></item><item>
    <title><![CDATA[A new model for Renault: the ROI]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/BRUia5N9-sc/23883.asp</link>
    <description><![CDATA[Discover how Renault U.K. began to maximise its web data to gain invaluable insights into web operations, resulting in a transparency across operations and improved returns on investment.]]></description>
    <author><![CDATA[Andy Holmes]]></author>
    <authorid><![CDATA[23033]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Renault_70x70.jpg]]></image>
    <date><![CDATA[July 28, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23883.asp</feedburner:origLink></item><item>
    <title><![CDATA[A great time to make money]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/pIElfACQS8E/23882.asp</link>
    <description><![CDATA[OK, so the economy stinks. Clients are cutting budgets. And agencies are wondering when the bleeding will stop. ]]></description>
    <author><![CDATA[Al Moffatt]]></author>
    <authorid><![CDATA[18276]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Al_Moffatt_70x70.jpg]]></image>
    <date><![CDATA[July 28, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23882.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to avoid screwing up your social media campaigns]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Zb1S51nmS5g/23817.asp</link>
    <description><![CDATA[Some illuminating&nbsp;ideas from one creative agency head, who sees social media as something that far too many clients have misunderstood for too long.]]></description>
    <author><![CDATA[Matt Butterworth]]></author>
    <authorid><![CDATA[22890]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Matt_Butterworth_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23817.asp</feedburner:origLink></item><item>
    <title><![CDATA[The future of personalised TV content?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/RctBnafYMuk/23819.asp</link>
    <description><![CDATA[As online TV evolves, one leading CMO in the market argues that highly relevant advertising has a firm role to play as long as it complements -- rather than disrupts -- content.]]></description>
    <author><![CDATA[Thomas Dvorak]]></author>
    <authorid><![CDATA[22889]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Thomas_Dvorak_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23819.asp</feedburner:origLink></item><item>
    <title><![CDATA[Honda.co.uk: A new digital vision]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ZXtm_KR8od4/23818.asp</link>
    <description><![CDATA[In this special case study, the managing director of digital agency Collective&nbsp;discusses rebuilding and then successfully relaunching&nbsp;Honda's website. ]]></description>
    <author><![CDATA[Greg Doone]]></author>
    <authorid><![CDATA[16469]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Greg_Doone_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23818.asp</feedburner:origLink></item><item>
    <title><![CDATA[Some solutions to the ad measurement brainache]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Q3QvI2lvDqU/23758.asp</link>
    <description><![CDATA[In the absence of a better and deeper measurement system, solace for those looking to increase effectiveness can only really be found in a focus on the elements you can control.&nbsp;]]></description>
    <author><![CDATA[Jon Buckley]]></author>
    <authorid><![CDATA[22754]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jon_Buckley_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23758.asp</feedburner:origLink></item><item>
    <title><![CDATA[How do you maximise presence in online communities?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/msT0MMR6nGc/23757.asp</link>
    <description><![CDATA[Can social networks become a viable part of&nbsp;many brands'&nbsp;communications mix, and how exactly do&nbsp;they get it right without turning off their customers?]]></description>
    <author><![CDATA[Gavin Sutcliffe]]></author>
    <authorid><![CDATA[6531]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Gavin_70x70(1).jpg]]></image>
    <date><![CDATA[July 14, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23757.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 principles of low cost sector marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/SYhClCCeFDE/23759.asp</link>
    <description><![CDATA[The recession has had an impact on everyone, but there's one sector that has flourished throughout it: the low cost sector. ]]></description>
    <author><![CDATA[Rory Teeling]]></author>
    <authorid><![CDATA[22755]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rory_Teeling_70x70.JPG]]></image>
    <date><![CDATA[July 14, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23759.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media houses and agencies: Focus on monetising online video]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/mxckSfLpxHQ/23722.asp</link>
    <description><![CDATA[The publishing industry realises how critical it is to monetise video and content correctly. But how exactly? Here are some clear ideas that might just work. ]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid><![CDATA[5921]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_keller_grant_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23722.asp</feedburner:origLink></item><item>
    <title><![CDATA[Agencies finally learning to play nice together]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/wmqVi3JSRLs/23721.asp</link>
    <description><![CDATA[Sapient's recent deal to purchase traditional ad network, Nitro Group, may have come as a surprise to many, but for some industry observers this type of acquisition has been waiting in the wings for quite some time.]]></description>
    <author><![CDATA[Graham Beckett]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/graham_beckett_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23721.asp</feedburner:origLink></item><item>
    <title><![CDATA[Hone your CPA agreements to beat the recession]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/urJuZYsODS8/23704.asp</link>
    <description><![CDATA[Discover how better management of paid search to a cost per acquisition agreement could insulate your company against the cold winds of recession. ]]></description>
    <author><![CDATA[Rob Pierre]]></author>
    <authorid><![CDATA[17051]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rob_Pierre_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23704.asp</feedburner:origLink></item><item>
    <title><![CDATA[12 steps to successful digital rehab]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/VdVsw6MtsnM/23623.asp</link>
    <description><![CDATA[Amy Winehouse and her creative cousins are not the only ones who need help getting clean. The entire digital industry is suffering from ailments that threaten its very hope of survival. ]]></description>
    <author><![CDATA[Shelley Taylor]]></author>
    <authorid><![CDATA[22391]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Shelley_Taylor.JPG]]></image>
    <date><![CDATA[June 30, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23623.asp</feedburner:origLink></item><item>
    <title><![CDATA[Stop press: Europe still pushing increases in online spend]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/QUpw841bojY/23625.asp</link>
    <description><![CDATA[Despite the worldwide financial and economic crisis, 79 per cent of marketing decision-makers throughout Europe say they want to increase their investment in online marketing in 2009.]]></description>
    <author><![CDATA[Stefan Laengin]]></author>
    <authorid><![CDATA[22397]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Stefan_Laengin_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23625.asp</feedburner:origLink></item><item>
    <title><![CDATA[How new technology is driving better performance marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Cydj8dP_-iQ/23624.asp</link>
    <description><![CDATA[As advertisers are demanding more measurable and accountable channels to achieve ROI goals, performance buys for online advertising are becoming increasingly popular. See how they can help your online goals.]]></description>
    <author><![CDATA[Roger Williams]]></author>
    <authorid><![CDATA[22394]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Roger_Williams_70x70(1).jpg]]></image>
    <date><![CDATA[June 30, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23624.asp</feedburner:origLink></item><item>
    <title><![CDATA[You're hired! Solving the search for talent]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/01Y3jq8_0Vg/23530.asp</link>
    <description><![CDATA[Two consequences of the recession have been the explosion in job sites and the increase candidates applying for positions.&nbsp;So what tricks can your company employ when advertising a role as you aim to hook the best people out there? ]]></description>
    <author><![CDATA[Nigel Muir]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Nigel_Muir_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23530.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why direct is today's most exciting discipline]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/YrxeJizJN38/23529.asp</link>
    <description><![CDATA[As communication moves into a merged world where 'digital' and 'tradtional' media morph together, one agency head tells us how exciting this new injection of creativity has made direct marketing -- and how the industry is evolving quickly as a result. ]]></description>
    <author><![CDATA[Mike Welsh]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mike_Welsh_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23529.asp</feedburner:origLink></item><item>
    <title><![CDATA[Nissan, Ikea, X-Men: Great new creative unleashed]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/cXjRRrQXcvA/23531.asp</link>
    <description><![CDATA[Get stuck into some of the web's finest new ads as we take a look at campaigns that are raising standards and driving competitors green with envy!]]></description>
    <author><![CDATA[Dean Donaldson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dean_Donaldson_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23531.asp</feedburner:origLink></item><item>
    <title><![CDATA[Kissing print news goodbye: So can we fix it?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/c_1j2MEhEW0/23480.asp</link>
    <description><![CDATA[In the digital world, newspaper publishing groups have a fantastic opportunity to drive new revenue streams, grow their share of audience and increase reader loyalty -- but key to this is the ability to successfully commercialise their product offering.]]></description>
    <author><![CDATA[Colin White]]></author>
    <authorid><![CDATA[17775]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Colin_White_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23480.asp</feedburner:origLink></item><item>
    <title><![CDATA[The one topic no one will touch]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/evzDt3fNZYU/23479.asp</link>
    <description><![CDATA[One network CEO examines a rather touchy topic -- and finds his own answers to issues that have been nagging at advertising for many years now. ]]></description>
    <author><![CDATA[Al Moffatt]]></author>
    <authorid><![CDATA[18276]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Al_Moffatt_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23479.asp</feedburner:origLink></item><item>
    <title><![CDATA[A cry for action: Agencies begin 'The Brighton Group']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/QL_CtoWarsw/23478.asp</link>
    <description><![CDATA[In a tough climate it's easy to talk about changing an industry but then doing nothing. But at the recent Agency Summit, many agency heads decided to do something a bit radical to make change actually happen. ]]></description>
    <author><![CDATA[Chris Neuner]]></author>
    <authorid><![CDATA[254]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neuner_chris_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23478.asp</feedburner:origLink></item><item>
    <title><![CDATA[Made it mainstream: So where next for Twitter?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/nbJGJd-Lkbc/23366.asp</link>
    <description><![CDATA[One agency head of strategy tell us how Twitter has made it big time -- but also how brands need to play very carefully if they are to avoid looking foolish on such an instant, globally-empowering platform.]]></description>
    <author><![CDATA[Brendan Nelson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Brendan_Nelson_70x70.png]]></image>
    <date><![CDATA[June 09, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23366.asp</feedburner:origLink></item><item>
    <title><![CDATA[Delivering better campaign analysis for publishers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/IBa7RpUCahM/23365.asp</link>
    <description><![CDATA[Monetising content seems to be the best way publishers can stay afloat, but the huge data complexities involved can cause brain ache! However, there are ways to avoid this, with a little guidance from one data expert. ]]></description>
    <author><![CDATA[Marcus Harding]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Marcus_Harding_70x70.jpg]]></image>
    <date><![CDATA[June 09, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23365.asp</feedburner:origLink></item><item>
    <title><![CDATA[Create email that gets great responses]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/dR3ZhotcrCg/23400.asp</link>
    <description><![CDATA[Putting email campaigns out can be a daunting, haphazard prospect, like playing an unpredictable stock market. How do you help narrow the odds of success and avoid making those fundamental errors? ]]></description>
    <author><![CDATA[Don Macinnes]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Don_Macinnes_70x70.jpg]]></image>
    <date><![CDATA[June 09, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23400.asp</feedburner:origLink></item><item>
    <title><![CDATA[Exactly how broken is advertising? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/v6habkgHM00/23226.asp</link>
    <description><![CDATA[Get the bigger picture on the true state of the ad industry with one of the industry's leading independent thinkers. ]]></description>
    <author><![CDATA[Al Moffatt]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Al_Moffatt_70x70.jpg]]></image>
    <date><![CDATA[June 02, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23226.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 rules for B2B success]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/LPAy5D48QqY/23224.asp</link>
    <description><![CDATA[One CEO shows you how to intelligently cut costs within your business whilst making the most informed decisions in economically pressured times. ]]></description>
    <author><![CDATA[Sheri Teodoru]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Sheri_Teodoru_70x70.jpg]]></image>
    <date><![CDATA[June 02, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23224.asp</feedburner:origLink></item><item>
    <title><![CDATA[The creative zone: 5 great new campaigns]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/NpMe-qUMy6A/23225.asp</link>
    <description><![CDATA[It's that time of the month again as&nbsp;we dive into&nbsp;the latest hot online work, with our regular digital experience guru. ]]></description>
    <author><![CDATA[Dean Donaldson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dean_Donaldson_70x70.jpg]]></image>
    <date><![CDATA[June 02, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23225.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 critical issues agencies must now tackle]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/6POnxeDeh40/23124.asp</link>
    <description><![CDATA[PHD's head of innovation reports back his findings from the 2nd annual iMedia Agency Summit held recently in Brighton, and finds many agencies need to wake up fast and evolve now if they are to survive.]]></description>
    <author><![CDATA[John V. Willshire]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/John_Willshire_70x70.jpg]]></image>
    <date><![CDATA[May 26, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23124.asp</feedburner:origLink></item><item>
    <title><![CDATA[Don't be afraid of the big scary data monster]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/NA1Rq3ng2Ro/23126.asp</link>
    <description><![CDATA[The huge quantities of data which lurk inside any online business can appear quite threatening to marketers. Yet there can be big rewards for those prepared to harvest this properly.]]></description>
    <author><![CDATA[Malcolm Duckett]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Malcolm_Duckett_70x70.jpg]]></image>
    <date><![CDATA[May 26, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23126.asp</feedburner:origLink></item><item>
    <title><![CDATA[First impressions last: Delivering better emails]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/A83oEp-VLIk/23125.asp</link>
    <description><![CDATA[Sloppy emails with inconsistent sign-offs threaten a company's image, but that could all change now that the brand police have finally woken up to the millions of marketing opportunities they've been missing each year. ]]></description>
    <author><![CDATA[Andrew Millington]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Andrew_Millington_70x70.jpg]]></image>
    <date><![CDATA[May 26, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23125.asp</feedburner:origLink></item><item>
    <title><![CDATA[Twitter ye not: Avoid the 'me too' approach]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/aeDHcivYJYY/23077.asp</link>
    <description><![CDATA[Twitter is everywhere, and brands want a piece of it. But don't join the perceived gold rush right&nbsp;away&nbsp;-- think hard about where you want to position your business before diving in with the&nbsp;copycat approach. ]]></description>
    <author><![CDATA[Colette Wade]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Colette_Wade_70x70.jpg]]></image>
    <date><![CDATA[May 19, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23077.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is this the renaissance for online lead generation?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/jcMnGqIRnMw/23079.asp</link>
    <description><![CDATA[There has rarely been favourable press for online lead generation, but with the IAB U.K.'s whitepaper on the industry released this week, it seems that a positive, productive new phase is dawning. ]]></description>
    <author><![CDATA[Trine Buus]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Trine_Buus_70x70.jpg]]></image>
    <date><![CDATA[May 19, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23079.asp</feedburner:origLink></item><item>
    <title><![CDATA[Direct marketing: It's all in the timing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/GjM07ChJKAQ/23069.asp</link>
    <description><![CDATA[One email marketing expert explains when and why you need to pick your timings very carefully before you send out a campaign to potential customers. ]]></description>
    <author><![CDATA[Don Macinnes]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Don_Macinnes_70x70.jpg]]></image>
    <date><![CDATA[May 19, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23069.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 ways data integration will boost your business]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ZOyaufjeRlI/22996.asp</link>
    <description><![CDATA[Data measurement and integration is suddenly in fashion! And while it may not be the most exciting part of digital marketing, it's now crucial for agencies to be able to deliver data-led value to clients. ]]></description>
    <author><![CDATA[Rebecca Ellis]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rebecca_Ellis_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22996.asp</feedburner:origLink></item><item>
    <title><![CDATA[To build better websites, first break the walls between teams]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/YvfGRJsbaiI/22995.asp</link>
    <description><![CDATA[Time for a radical overhaul in-house? One digital agency founder argues the web team should be merged with marketing to ensure a better product is delivered for clients. ]]></description>
    <author><![CDATA[Duncan Parry]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Duncan_Parry_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22995.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tango case study: using innovation in social media]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/X8kofNXAaJc/22997.asp</link>
    <description><![CDATA[User-generated content is something brands are finally accepting must become part of their marketing mix. Here's one radical example of the positive trust relationship created between one agency and a soft drink. ]]></description>
    <author><![CDATA[Bertrand Bodson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/tango_can_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22997.asp</feedburner:origLink></item><item>
    <title><![CDATA[Zed Media: Partnerships are critical in our evolving landscape ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/q5uBiySz9ls/22890.asp</link>
    <description><![CDATA[With less than a week to go before the second iMedia U.K. Agency Summit one of our speakers, director of planning at Zed Media, spoke to us about the need for greater collaboration between agencies and their partners. ]]></description>
    <author><![CDATA[iMedia]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/agencysummit_logo_70x70.GIF]]></image>
    <date><![CDATA[May 05, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22890.asp</feedburner:origLink></item><item>
    <title><![CDATA[The principals of great marketing don't change, even if media does]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/diXDr6hPYnk/22893.asp</link>
    <description><![CDATA[The constant evolution of the digital media environment is exciting. Every two weeks, a new technology or social media network is released, with often exhilarating potential for marketers.]]></description>
    <author><![CDATA[John Ginsberg]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/John_Ginsberg_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22893.asp</feedburner:origLink></item><item>
    <title><![CDATA[It's time all agencies were paid to pitch ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/pe4Rs5YB3kY/22891.asp</link>
    <description><![CDATA[The new business process is one of the most conflicting issues for advertising agency management. Find out what one agency network CEO thinks needs to change. ]]></description>
    <author><![CDATA[Al Moffat]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Al_Moffatt_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22891.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 surefire ways to make your business attractive to investors]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/sGOPHmBbpx8/22787.asp</link>
    <description><![CDATA[Investment is a risky business at the best of times, but in a recession it can become a game of roulette unless you know what you are looking for.]]></description>
    <author><![CDATA[Damian Ryan]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Damian_Ryan_70x70.jpg]]></image>
    <date><![CDATA[April 28, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22787.asp</feedburner:origLink></item><item>
    <title><![CDATA[Working mobile apps into your marketing mix]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/bVjY0xymCek/22789.asp</link>
    <description><![CDATA[The exponential growth of the apps market provides brands with some amazing opportunities to connect with consumers in any market, anytime. Find out which agencies and brands are maximising this potential. ]]></description>
    <author><![CDATA[Patrick Mork]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Patrick_Mork_70x70.jpg]]></image>
    <date><![CDATA[April 28, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22789.asp</feedburner:origLink></item><item>
    <title><![CDATA[The happy team is the most productive team]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/5xjnfi_-u1E/22788.asp</link>
    <description><![CDATA[One agency leader thinks&nbsp;the best way to&nbsp;push your business through a recession is&nbsp;to focus on staff, by valuing them as your most important asset.]]></description>
    <author><![CDATA[Rob Pierre]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rob_Pierre_70x70.jpg]]></image>
    <date><![CDATA[April 28, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22788.asp</feedburner:origLink></item><item>
    <title><![CDATA[Brighton Summit: It's all about ROI to keep clients smiling]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/JAZGIP1bQOo/22722.asp</link>
    <description><![CDATA[Next month in Brighton,&nbsp;iMedia pulls together a wealth of agency talent that&nbsp;is aiming to show&nbsp;how&nbsp;you keep clients happy through improved ROI and greater media innovation. ]]></description>
    <author><![CDATA[Gavin Sutcliffe]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Gavin_70x70(3).jpg]]></image>
    <date><![CDATA[April 21, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22722.asp</feedburner:origLink></item><item>
    <title><![CDATA[The 6 rules of excellent email marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/9EgbHI9uulY/22721.asp</link>
    <description><![CDATA[Six surefire methods from one email marketing expert on delivering a campaign that's relevant, on budget and which actually makes money.]]></description>
    <author><![CDATA[Don Macinnes]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Don_Macinnes_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22721.asp</feedburner:origLink></item><item>
    <title><![CDATA[How can you climb the online marketing maturity ladder?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/SXqckIzisEA/22723.asp</link>
    <description><![CDATA[First there was mass marketing, then behavioural marketing and now contextual marketing. Where are we headed next&nbsp;as we climb&nbsp;the online marketing maturity ladder?]]></description>
    <author><![CDATA[Richard Sheppard]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Richard_Sheppherd_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22723.asp</feedburner:origLink></item><item>
    <title><![CDATA[Dish up irresistible copy to feed your online marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/bNgQtQl7sx0/22652.asp</link>
    <description><![CDATA[Some sound copywriting tips from one industry expert show you how to deliver classically effective copy across all your channels. ]]></description>
    <author><![CDATA[Nick Usborne]]></author>
    <authorid><![CDATA[20425]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/nick_usbourne_70x70.jpg]]></image>
    <date><![CDATA[April 14, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22652.asp</feedburner:origLink></item><item>
    <title><![CDATA[When ROI matters most, which channels will prove their worth?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/6V_F7AbfQJs/22653.asp</link>
    <description><![CDATA[Learn exactly how to maximise the effectiveness of your display, search, affiliate and email campaigns; helping you apply a more intelligent review of your budgets.]]></description>
    <author><![CDATA[Alison Guise]]></author>
    <authorid><![CDATA[6912]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Alison_Guise_70x70.jpg]]></image>
    <date><![CDATA[April 14, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22653.asp</feedburner:origLink></item><item>
    <title><![CDATA[Recession requires risk, not selling your customer base to death ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ZJk1WrIc5DA/22651.asp</link>
    <description><![CDATA[Your risk-averse strategy is the highest risk to your business that there is.&nbsp;You're selling into a shrinking market.&nbsp;So how do you fix it?]]></description>
    <author><![CDATA[Tim Trent]]></author>
    <authorid><![CDATA[6535]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tim_Trent_70x70(2).jpg]]></image>
    <date><![CDATA[April 14, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22651.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 reasons why social media is now integral to our lives]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/4PazXQs2iFY/22548.asp</link>
    <description><![CDATA[The secret of how to unlock the value exchange in social media is in understanding why people are taking part in the conversation.]]></description>
    <author><![CDATA[Darran Snatchfold]]></author>
    <authorid><![CDATA[20038]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Darran_Snatchfold_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22548.asp</feedburner:origLink></item><item>
    <title><![CDATA[Last click, first click, no click: measurement is more than tracking]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ecxpqlZ05Cg/22559.asp</link>
    <description><![CDATA[Measurement means much more than just clicks. And until the industry learns to focus beyond just basic reporting, we're not fulfilling our potential.]]></description>
    <author><![CDATA[Duncan Parry]]></author>
    <authorid><![CDATA[17775]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Duncan_Parry_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22559.asp</feedburner:origLink></item><item>
    <title><![CDATA[The creative zone: five great new campaigns assessed]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/_LXNdjHyWTk/22551.asp</link>
    <description><![CDATA[One leading digital strategist reveals the very latest campaigns that are sparking envious nods of approval from creative agencies everywhere.]]></description>
    <author><![CDATA[Dean Donaldson]]></author>
    <authorid><![CDATA[6227]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dean_Donaldson_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22551.asp</feedburner:origLink></item><item>
    <title><![CDATA[Bloggers can champion world's voice at the G20 Summit]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/F8YfAiagTMc/22490.asp</link>
    <description><![CDATA[The G20 Summit kicks off this Thursday to huge expectations for global&nbsp;agreement on the economy, climate change and political stability. Learn how a select group of bloggers will champion the cause of everyday people as they report from the front line. ]]></description>
    <author><![CDATA[G20 Voice]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/G20_Voice_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22490.asp</feedburner:origLink></item><item>
    <title><![CDATA[Cookies: Time for lots more transparency and control ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/F54C_FD0Gbg/22489.asp</link>
    <description><![CDATA[Data protection and privacy have now come of age -- it is ill-advised for any ad server or advertiser to ignore the opinions and attitudes of consumers.]]></description>
    <author><![CDATA[Kit Desai]]></author>
    <authorid><![CDATA[19972]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Kit_Desai_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22489.asp</feedburner:origLink></item><item>
    <title><![CDATA[Carat: Making social media straightforwardly successful ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/zwRqv4e1XHE/22488.asp</link>
    <description><![CDATA[One of Carat's digital leaders tells us why social media is all about placing a brand at the centre of people's conversations.]]></description>
    <author><![CDATA[Julie Jeancolas]]></author>
    <authorid><![CDATA[1378]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Julie_Jeancolas_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22488.asp</feedburner:origLink></item><item>
    <title><![CDATA[Do we want brands fingering the social web?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ixYM_Pr-I8s/22404.asp</link>
    <description><![CDATA[As social media becomes more integral to our lives, can brands ever find a financial fit that works without disrupting users?]]></description>
    <author><![CDATA[Amelia Torode]]></author>
    <authorid><![CDATA[7311]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Amelia_Torode_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22404.asp</feedburner:origLink></item><item>
    <title><![CDATA[In tough times, don't dump your best talent]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/QqwcXvpvNAE/22403.asp</link>
    <description><![CDATA[The president of the largest independent agency network tells us why good -- and often costly -- account handlers should be the last people you cut in tough economic times. ]]></description>
    <author><![CDATA[Al Moffatt]]></author>
    <authorid><![CDATA[18276]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Al_Moffatt_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22403.asp</feedburner:origLink></item><item>
    <title><![CDATA[The new love affair: retail and the wonder of Web 2.0 technology]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/1s7gBpLHP1U/22405.asp</link>
    <description><![CDATA[Retailers are making headway in the Web 2.0 world, and starting to think more strategically about longer-term goals in terms of how they can use the expanded media mix to reach customers.]]></description>
    <author><![CDATA[Richard Sheppard]]></author>
    <authorid><![CDATA[13358]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Richard_Sheppherd_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22405.asp</feedburner:origLink></item><item>
    <title><![CDATA[Viral: Your digital marketing masterclass]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/lTH7drs1UZU/22324.asp</link>
    <description><![CDATA[Viral doesn't have to be rocket science to be a success. Demystify the process with&nbsp;a quick lesson from the founder of one viral gaming agency. ]]></description>
    <author><![CDATA[Chris Kempt]]></author>
    <authorid><![CDATA[19665]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Chris_Kempt_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22324.asp</feedburner:origLink></item><item>
    <title><![CDATA[A smarter network approach to branding]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/xSHh9RHozLI/22323.asp</link>
    <description><![CDATA[We know the mantra: Improve ROI, measure your media better. So&nbsp;what can networks&nbsp;bring to the party to help you achieve your aims? ]]></description>
    <author><![CDATA[Mike James]]></author>
    <authorid><![CDATA[19605]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mike_James_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22323.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online ad payment models that make real sense]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/YGNnZ0A3TyI/22322.asp</link>
    <description><![CDATA[When selecting the right mix of online advertising payment models there is more than one way of getting the results you want.]]></description>
    <author><![CDATA[Inbar Chap]]></author>
    <authorid><![CDATA[19610]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Inbar_Chap_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22322.asp</feedburner:origLink></item><item>
    <title><![CDATA[Twittering or twattering? Our survey says...]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/_zYmgHmXmSk/22280.asp</link>
    <description><![CDATA[Everyone is Twittering these days. So one social media agency head decided to ask a few people to send us comments on its relevance. The responses were overwhelming! ]]></description>
    <author><![CDATA[Justin Kirby]]></author>
    <authorid><![CDATA[6868]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kirby_justin_70x70.jpg]]></image>
    <date><![CDATA[March 10, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22280.asp</feedburner:origLink></item><item>
    <title><![CDATA[What role will Channel 4 play in the digital era?  ]]></title>
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    <description><![CDATA[Can Channel 4 evolve effectively enough to counter the loss of ad revenue eroding its existence? And can digital save it?]]></description>
    <author><![CDATA[Gavin Sutcliffe]]></author>
    <authorid><![CDATA[6531]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Gavin_70x70.jpg]]></image>
    <date><![CDATA[March 10, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22247.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is your employees' use of search engines costing your business money?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/y358nP752FM/22246.asp</link>
    <description><![CDATA[Using search engines can be a very frustrating, time-consuming pain. So how can employers ease the pressure on staff to source information more effectively?]]></description>
    <author><![CDATA[Andrew Yates]]></author>
    <authorid><![CDATA[19495]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Andrew_Yates_70x70.jpg]]></image>
    <date><![CDATA[March 10, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22246.asp</feedburner:origLink></item><item>
    <title><![CDATA[Snowed under: What brands can learn from February freeze]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ExswVBEmfrs/22188.asp</link>
    <description><![CDATA[A candid look at why some online services fell flat on their arse in last month's icy conditions. ]]></description>
    <author><![CDATA[Duncan Parry]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Duncan_Parry_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22188.asp</feedburner:origLink></item><item>
    <title><![CDATA[Neuromarketing: Be inside the modern consumer's mind]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/x8dasu4j8Gc/22187.asp</link>
    <description><![CDATA[What does the all-elusive 21st century consumer really respond to? And how can neuroscience lend marketers some big ideas? ]]></description>
    <author><![CDATA[Jeremy Wyatt and Martin Hicks]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jeremy_Wyatt_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22187.asp</feedburner:origLink></item><item>
    <title><![CDATA[Enhance the performance of your digital channel]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/4LM9Srzg5u4/22189.asp</link>
    <description><![CDATA[At the moment, every business with a digital presence is looking at ways to sustain or improve performance. Here's how to. ]]></description>
    <author><![CDATA[Brendan Nelson]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Brendan_Nelson_70x70.png]]></image>
    <date><![CDATA[March 03, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22189.asp</feedburner:origLink></item><item>
    <title><![CDATA[Best practice funding is dead: great for agencies that focus on ROI]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/93PXqd7lB58/22089.asp</link>
    <description><![CDATA[A cool wind of change is blowing through search agencies in the months following Google's decision to end best practice funding. So who will come out on top?]]></description>
    <author><![CDATA[Rob Pierre]]></author>
    <authorid><![CDATA[17051]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rob_Pierre_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22089.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 reasons why search is the best weapon against recession]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/YuIqS-QVljk/22088.asp</link>
    <description><![CDATA[In a recession, control and targeting will become vital if organisations are to remain competitive, argues one search marketing boss. ]]></description>
    <author><![CDATA[Jonathan Beeston]]></author>
    <authorid><![CDATA[19052]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jonathan_Beeston_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22088.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to write the (almost) perfect email]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/qFNZgn63nQI/22087.asp</link>
    <description><![CDATA[What catches the eye and what makes you hit delete without a second thought? With today's email marketing, you've got all but a few seconds to get it perfect!]]></description>
    <author><![CDATA[Don MacInnes]]></author>
    <authorid><![CDATA[8619]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Don_Macinnes_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22087.asp</feedburner:origLink></item><item>
    <title><![CDATA[Applying sound to strategically increase brand performance]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/dfGHwY4w738/22043.asp</link>
    <description><![CDATA[Discover more about the fascinating positive aspects sound can bring to any marketing campaign, to help deliver a more memorable brand experience all round. ]]></description>
    <author><![CDATA[Noel Framus]]></author>
    <authorid><![CDATA[18941]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Noel_Framus_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22043.asp</feedburner:origLink></item><item>
    <title><![CDATA[A bargain a day keeps the gloom away]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/y1Nj6X7SsIg/22042.asp</link>
    <description><![CDATA[There's a strong growth in the popularity of online voucher sites, and when built correctly and made accessible, prove an invaluable tool for retailers as they seek to buck the recession. ]]></description>
    <author><![CDATA[Ed Hall]]></author>
    <authorid><![CDATA[18943]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ed_Hall_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22042.asp</feedburner:origLink></item><item>
    <title><![CDATA[Government bailouts will radically change advertising]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Uh9zKiv2SSA/22041.asp</link>
    <description><![CDATA[With so many bailed-out institutions cutting back on advertising, one global agency network chief believes 'under the radar' stealth advertising could hold the key to future spending trends. ]]></description>
    <author><![CDATA[Al Moffatt]]></author>
    <authorid><![CDATA[18276]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Al_Moffatt_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22041.asp</feedburner:origLink></item><item>
    <title><![CDATA[Channel 4's chairman jumps on the Agency Summit train]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/RM2DNubea68/21921.asp</link>
    <description><![CDATA[Enthusiastic interest in the forthcoming iMedia Agency Summit in Brighton has snowballed, with last week's exciting confirmation that Luke Johnson, chairman of Channel 4, will keynote. ]]></description>
    <author><![CDATA[Gavin Sutcliffe]]></author>
    <authorid><![CDATA[6531]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Gavin_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21921.asp</feedburner:origLink></item><item>
    <title><![CDATA[Internet video is now major mainstream media]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/qbT3KqTvWiw/21915.asp</link>
    <description><![CDATA[One web TV expert&nbsp;highlights the arrival of live internet video as a mainstream media outlet in the U.S. presidential inauguration -- and what it means for the rest of us.]]></description>
    <author><![CDATA[Stuart Maister]]></author>
    <authorid><![CDATA[7173]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Stuart_Maister_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21915.asp</feedburner:origLink></item><item>
    <title><![CDATA[Recession-proof your site to retain customer loyalty]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ITQUDKv3Lak/21912.asp</link>
    <description><![CDATA[With Woolworth's now looking to ressurect online, how much confidence should struggling retailers put into online -- and what exactly keeps consumers loyal?]]></description>
    <author><![CDATA[Anneli Olsen]]></author>
    <authorid><![CDATA[18647]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Anneli_Olsen_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21912.asp</feedburner:origLink></item><item>
    <title><![CDATA[e-Retailers: deliver it free or customers will go AWOL]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/4kflz8blIFQ/21851.asp</link>
    <description><![CDATA[As the downturn bites retailers, learn how applying some simple rules will boost sales and ensure loyalty from your online consumers. ]]></description>
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    <authorid><![CDATA[9423]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Larry_Freed_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21851.asp</feedburner:origLink></item><item>
    <title><![CDATA[How digital married Obama with Pepsi]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ThpmKsS9kW8/21850.asp</link>
    <description><![CDATA[Actually doing digital properly won't only sell you more cola -- it'll win you the presidency! ]]></description>
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    <authorid><![CDATA[6227]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dean_Donaldson_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/21850.asp</feedburner:origLink></item><item>
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    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/-Etib4gNJ2w/21849.asp</link>
    <description><![CDATA[The boss of the world's largest owner-operated agency network tells us why local is really going to matter this year. ]]></description>
    <author><![CDATA[Al Moffatt]]></author>
    <authorid><![CDATA[18276]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Al_Moffatt_70x70.jpg]]></image>
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    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mark_Simpson_70x70.jpg]]></image>
    <date><![CDATA[January 27, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21785.asp</feedburner:origLink></item><item>
    <title><![CDATA[Survival of the fittest in 2009]]></title>
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    <authorid><![CDATA[18237]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Richard_Sharp_70x70.jpg]]></image>
    <date><![CDATA[January 27, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21784.asp</feedburner:origLink></item><item>
    <title><![CDATA[Leo Burnett's 9 predictions for the radical new world]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/O9DCLjJOC5I/21783.asp</link>
    <description><![CDATA[Leo Burnett's futures editor reveals fascinating insights into what is forging the new communications landscape in 2009 -- and how digital is at the forefront. ]]></description>
    <author><![CDATA[Ben Hourahine]]></author>
    <authorid><![CDATA[7774]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ben_Hourahine_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/21783.asp</feedburner:origLink></item><item>
    <title><![CDATA[Stuff the gloom: online will keep fighting in 2009]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/nBe9mVgKYWk/21676.asp</link>
    <description><![CDATA[Breaking the die-cast of the usual annual prediction, one commercial director predicts a bullish prosperity for online in the next twelve months. ]]></description>
    <author><![CDATA[Mark Connolly]]></author>
    <authorid><![CDATA[18050]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mark_Connolly_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21676.asp</feedburner:origLink></item><item>
    <title><![CDATA[All eyes on affiliate marketing for better ROI]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/cIa9Mhoe7Fs/21746.asp</link>
    <description><![CDATA[A tough year is forecast, but 2009 also presents the greatest opportunities for learning, refining and strengthening your digital presence.]]></description>
    <author><![CDATA[Alison Guise]]></author>
    <authorid><![CDATA[6912]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Alison_Guise_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21746.asp</feedburner:origLink></item><item>
    <title><![CDATA[Getting in sync with the cost-conscious consumer]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/PQN5TIWUPZ0/21677.asp</link>
    <description><![CDATA[Awareness of online discounting is snowballing as consumers consolidate retail spending and&nbsp;trawl online for the best possible bargains. ]]></description>
    <author><![CDATA[Jared Keen]]></author>
    <authorid><![CDATA[17825]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jared_Keen_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21677.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 reasons why affiliate marketing will grow in 2009]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/aDmAvPUfnmg/21608.asp</link>
    <description><![CDATA[Let's not beat around the bush: if you want recession-proof marketing in 2009, look to affiliate&nbsp;for positive&nbsp;answers!]]></description>
    <author><![CDATA[Robert Glasgow]]></author>
    <authorid><![CDATA[11628]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Robert_Glasgow.JPG]]></image>
    <date><![CDATA[January 13, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21608.asp</feedburner:origLink></item><item>
    <title><![CDATA[Turn belt tightening into brand engagement]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/oz6jg4oZ51o/21606.asp</link>
    <description><![CDATA[As recession-hit consumers look for ever-more frugal retail bargains, how can brands use online discount promotions to entice people to part with their increasingly precious cash? ]]></description>
    <author><![CDATA[Jared Keen]]></author>
    <authorid><![CDATA[17825]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jared_Keen_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21606.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 reasons why text can reap rewards]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/bIEwjlqFhxo/21607.asp</link>
    <description><![CDATA[Six billion of them are sent each month. Here are four reasons why you can't ignore the potential of text marketing any longer. ]]></description>
    <author><![CDATA[Peter Tanner]]></author>
    <authorid><![CDATA[17848]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Peter_Tanner_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21607.asp</feedburner:origLink></item><item>
    <title><![CDATA[Exclusive: Honda on building recession-proof branding  ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/AYKYjyrHJQk/21307.asp</link>
    <description><![CDATA[How digital can power dreams and help strengthen brand loyalty: Honda's success&nbsp;is revealed in our exclusive interview.]]></description>
    <author><![CDATA[Jonny Freeman]]></author>
    <authorid><![CDATA[17158]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jonny_Freeman_70x70.jpg]]></image>
    <date><![CDATA[December 23, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21307.asp</feedburner:origLink></item><item>
    <title><![CDATA[Agency Summit to rock Brighton in 2009]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/gkubasT5E7k/21504.asp</link>
    <description><![CDATA[iMedia's second Agency Summit will now be held at the iconic Grand Hotel in Brighton, welcoming the cream of the advertising and media agency community. Learn how you could be involved. ]]></description>
    <author><![CDATA[The editorial team]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/agencysummit_logo_70x70.GIF]]></image>
    <date><![CDATA[December 23, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21504.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 hot predictions for digital in 2009]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/NRkxNveOVLE/21478.asp</link>
    <description><![CDATA[A short, sharp look at the simmering issues set to boil over in 2009. Will mobile finally live up to its billing? Will classified get shaken to&nbsp;its core?]]></description>
    <author><![CDATA[Carl White]]></author>
    <authorid><![CDATA[17567]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Carl_White_70x70.jpg]]></image>
    <date><![CDATA[December 23, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21478.asp</feedburner:origLink></item><item>
    <title><![CDATA[Social marketers: scoop sales more successfully]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/u_bB2QQopic/21424.asp</link>
    <description><![CDATA[Clever social marketing could be the next big earner in 2009 as the recession keeps people indoors and on their computers.]]></description>
    <author><![CDATA[Richard Shepherd]]></author>
    <authorid><![CDATA[13358]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Richard_Sheppherd_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21424.asp</feedburner:origLink></item><item>
    <title><![CDATA[2 innovative new ways to research social media]]></title>
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    <description><![CDATA[Many new research solutions are referred to as 'Research 2.0', but what on earth does this really mean? Find out how one global innovator is defining new rules. ]]></description>
    <author><![CDATA[Duncan Southgate]]></author>
    <authorid><![CDATA[17420]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Duncan_Southgate_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21422.asp</feedburner:origLink></item><item>
    <title><![CDATA[Should reach and frequency be the way online is valued?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/lpaSOgjqbnQ/21423.asp</link>
    <description><![CDATA[The average U.K. online consumer is worth nearly £11,000, with banking, shopping and gaming interests. So how do you best justify your spend to reach them?]]></description>
    <author><![CDATA[Murly Tiwari]]></author>
    <authorid><![CDATA[17485]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Murly_Tiwari_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2008]]></date>
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    <title><![CDATA[John Sergeant, a dancer?! The perils of DIY market research uncovered]]></title>
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    <description><![CDATA[John Sergeant is a great dancer -- 1.7 million people can't be wrong -- or can they? Learn how opinion&nbsp;often contradicts fact, often&nbsp;damaging business: unless sound research is applied. ]]></description>
    <author><![CDATA[Deborah Sleep]]></author>
    <authorid><![CDATA[17210]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Deb_Sleep_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21308.asp</feedburner:origLink></item><item>
    <title><![CDATA[Realise your digital opportunities to boost revenues]]></title>
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    <description><![CDATA[Four clear arguments as to why digital will allow you to optimise your budgets in stormy times. ]]></description>
    <author><![CDATA[Colin White]]></author>
    <authorid><![CDATA[17157]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Colin_White_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21306.asp</feedburner:origLink></item><item>
    <title><![CDATA[Nike football, Emirates, HP: under the skin of the latest top creative]]></title>
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    <description><![CDATA[Some of this month's hottest campaigns are uncovered as we examine what's been grabbing people's attention online.]]></description>
    <author><![CDATA[Dean Donaldson]]></author>
    <authorid><![CDATA[6227]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dean_Donaldson_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21263.asp</feedburner:origLink></item><item>
    <title><![CDATA[Conquer the challenges of effective 360 degree marketing]]></title>
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    <description><![CDATA[Discover how to get the most from your marketing strategy to deliver complete brand consistency, alignment and accountability.]]></description>
    <author><![CDATA[Robin Collyer]]></author>
    <authorid><![CDATA[16943]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Robin_Collyer_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21264.asp</feedburner:origLink></item><item>
    <title><![CDATA[How secure is your data against loss?]]></title>
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    <description><![CDATA[With so many recent high-profile data losses, are you sure your own company is equipped to deal with any potential disasters?]]></description>
    <author><![CDATA[Tim Trent ]]></author>
    <authorid><![CDATA[6535]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tim_Trent_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21265.asp</feedburner:origLink></item><item>
    <title><![CDATA[Cisco's European digital marketing chief: bucking the recession]]></title>
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    <description><![CDATA[Cisco's&nbsp;chief online marketer in Europe&nbsp;talks to iMedia about campaign effectiveness,&nbsp;bucking the&nbsp;recession and why we need a universal online measurement tool.]]></description>
    <author><![CDATA[David Chalmers]]></author>
    <authorid><![CDATA[16692]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/david_chalmers_70x70.jpg]]></image>
    <date><![CDATA[November 25, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21182.asp</feedburner:origLink></item><item>
    <title><![CDATA[Christmas is coming: seven great tips for online retail success]]></title>
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    <description><![CDATA[The busiest time of the year for retailers is here -- but will the recession spoil the party? Learn how to ensure your business celebrates with these surefire online retailing tips.]]></description>
    <author><![CDATA[Larry Freed]]></author>
    <authorid><![CDATA[9423]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Larry_Freed_70x70(1).jpg]]></image>
    <date><![CDATA[November 25, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21184.asp</feedburner:origLink></item><item>
    <title><![CDATA[Metrics, metrics, metrics! But are they the right ones?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ETSdvhfLa1Y/21183.asp</link>
    <description><![CDATA[Do we put too much blind faith in numbers as an industry? So how exactly can digital get real and measure more effectively for the sake of sustained growth?]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid><![CDATA[5921]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_keller_grant_70x70.jpg]]></image>
    <date><![CDATA[November 25, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21183.asp</feedburner:origLink></item><item>
    <title><![CDATA[Universally measuring the value of digital could soon become a reality]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/t-S88xmfde4/21135.asp</link>
    <description><![CDATA[Measuring digital campaign effectiveness need no longer be done in isolation from other media, argues the research director at Millward Brown. ]]></description>
    <author><![CDATA[Claire Dewhurst]]></author>
    <authorid><![CDATA[16470]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Claire_Dewhurst_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21135.asp</feedburner:origLink></item><item>
    <title><![CDATA[Thriving in a difficult market]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/B7ioTFlqOyc/21136.asp</link>
    <description><![CDATA[How can technology providers forge more robust, more productive relationships with their agency and publisher clients in the present climate? And should we really try to be more upbeat about online as we look towards 2009?]]></description>
    <author><![CDATA[Jeremy Mason]]></author>
    <authorid><![CDATA[4416]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jeremy_Mason_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21136.asp</feedburner:origLink></item><item>
    <title><![CDATA[Display advertising renewed: driving value and relevance to users]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/G6CNyLrfzz8/21134.asp</link>
    <description><![CDATA[Continuing his&nbsp;shake up of display advertising, Chris Autry explores the interplay between core and non-core content and the use of technology to close the gap between the two. ]]></description>
    <author><![CDATA[Chris Autry]]></author>
    <authorid><![CDATA[10889]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_autry_christopher_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21134.asp</feedburner:origLink></item><item>
    <title><![CDATA[Could we finally begin to agree on a universal digital currency?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/U-4O7AWfnK0/21039.asp</link>
    <description><![CDATA[A currency that proves brand effectiveness online would be pretty useful right now, argues the managing director of a major London-based digital agency. So how can we build a universal measurement currency and what will it take to succeed?]]></description>
    <author><![CDATA[Greg Doone]]></author>
    <authorid><![CDATA[16469]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Greg_Doone_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21039.asp</feedburner:origLink></item><item>
    <title><![CDATA[Defragment your online display ads to create real value]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/B3Mg2v6xAS4/21038.asp</link>
    <description><![CDATA[With such a bewildering number of websites offering so many different formats for advertisers, it's easy to get disconnected from customers. The CEO of one integrated marketing firm explores the most effective remedies.]]></description>
    <author><![CDATA[Chris Autry]]></author>
    <authorid><![CDATA[10889]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_autry_christopher_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21038.asp</feedburner:origLink></item><item>
    <title><![CDATA[Can eCRM close the online conversion gap?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Fy8_StEL6F0/21037.asp</link>
    <description><![CDATA[Many online marketers are focusing on customer acquisition at the expense of customer conversion. Learn how&nbsp;eCRM techniques are now helping marketers close the conversion gap by getting the right prospects into the sales cycle at the right time.]]></description>
    <author><![CDATA[John Ginsberg]]></author>
    <authorid><![CDATA[7054]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/John_Ginsberg_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21037.asp</feedburner:origLink></item><item>
    <title><![CDATA[Coca-Cola, Samsung and McDonald's share their latest campaign secrets]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/iUOgEblewwI/20988.asp</link>
    <description><![CDATA[With just a week to go before the inaugural U.K. Brand Summit kicks off near Silverstone,&nbsp;iMedia's content manager, Melissa Wong,&nbsp;takes a look at some of the highlights that the delegates can look forward to.]]></description>
    <author><![CDATA[Melissa Wong]]></author>
    <authorid><![CDATA[16303]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Melissa_Wong_70x70.jpg]]></image>
    <date><![CDATA[November 04, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20988.asp</feedburner:origLink></item><item>
    <title><![CDATA[Achieving results that measure up]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/XyO2wQ_eoGc/20977.asp</link>
    <description><![CDATA[One&nbsp;co-CEO examines how building an integrated, intelligent approach to online advertising helps&nbsp;deliver real&nbsp;value along the way. Read his hints and tips now. ]]></description>
    <author><![CDATA[Tsafrir Peles]]></author>
    <authorid><![CDATA[16277]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tsafrir_peles_70x70.jpg]]></image>
    <date><![CDATA[November 04, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20977.asp</feedburner:origLink></item><item>
    <title><![CDATA[How online agencies can prosper through integration]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/E-7w4-jPPfU/20976.asp</link>
    <description><![CDATA[What can agencies do to better integrate their online campaigns, and which tools could provide them with the means to do this? Learn more about&nbsp;streamlining your&nbsp;campaigns to impress clients and deliver better results. ]]></description>
    <author><![CDATA[Andrew Robinson]]></author>
    <authorid><![CDATA[8932]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Andrew_Robinson_70x70.jpg]]></image>
    <date><![CDATA[November 04, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20976.asp</feedburner:origLink></item><item>
    <title><![CDATA[Streamline your campaign: content optimisation is evolving]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/S0LxYvOZlNo/20908.asp</link>
    <description><![CDATA[Online evolution demands more sophisticated content optimisation, argues the managing director of Maxymiser.]]></description>
    <author><![CDATA[Mark Simpson]]></author>
    <authorid><![CDATA[15927]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mark_Simpson_70x70(1).jpg]]></image>
    <date><![CDATA[October 28, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20908.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making online your ally in the high street war]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/FpXctOxRZPo/20909.asp</link>
    <description><![CDATA[In a progressive marketplace, the most successful retailers will be the ones who maximise online campaigns to drive traffic to the high street. ]]></description>
    <author><![CDATA[Richard Sheppard]]></author>
    <authorid><![CDATA[13358]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Richard_Sheppherd_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20909.asp</feedburner:origLink></item><item>
    <title><![CDATA[Open rates and clickthrough rates: do we care? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/zV1bHjvM4sQ/20910.asp</link>
    <description><![CDATA[As a response to one of last week's articles, Tim Trent follows up with more reasons to forget your clickthrough rates and start marketing smarter. ]]></description>
    <author><![CDATA[Tim Trent]]></author>
    <authorid><![CDATA[6535]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tim_Trent_70x70(1).jpg]]></image>
    <date><![CDATA[October 28, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20910.asp</feedburner:origLink></item><item>
    <title><![CDATA[It's time we ended our obsession with clickthrough rates]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ikhprSDKmJk/20825.asp</link>
    <description><![CDATA[Why is it that agencies and clients still continue to place an overblown value on clickthrough rates? One senior agency leader explains why it's time to change attitudes fast. ]]></description>
    <author><![CDATA[Le'Nise Brothers]]></author>
    <authorid><![CDATA[15923]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Le_Nise_Brothers_70x70.jpg]]></image>
    <date><![CDATA[October 21, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20825.asp</feedburner:origLink></item><item>
    <title><![CDATA[Growing brand opportunities in the digital age: the experts speak]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/fom_mIeHq30/20834.asp</link>
    <description><![CDATA[Learn from some of the world's most respected brand leaders as they discuss how communication needs to change in these challenging times. Watch our exclusive video now to find out.]]></description>
    <author><![CDATA[iMedia UK]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70.jpg]]></image>
    <date><![CDATA[October 21, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20834.asp</feedburner:origLink></item><item>
    <title><![CDATA[All things in moderation: the future of user generated content]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/2BKCWGwgxwc/20826.asp</link>
    <description><![CDATA[What will be the best ways to monetise the rapidly growing user-generated content business, as more and more video becomes available online? One European head of business development makes some predictions.]]></description>
    <author><![CDATA[Rob Proctor]]></author>
    <authorid><![CDATA[9748]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rob_Proctor_70x70.jpg]]></image>
    <date><![CDATA[October 21, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20826.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is online really a threat to TV advertising?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/qaosDkyS-uw/20775.asp</link>
    <description><![CDATA[What impact is online advertising really having on the traditional advertising landscape? And how will television advertising continue to evolve as web campaigns become ever more sophisticated? Click on our video to find out. ]]></description>
    <author><![CDATA[iMedia UK]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20775.asp</feedburner:origLink></item><item>
    <title><![CDATA[Advertisers and agencies: start using the tools that are at your disposal!]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/V9_T7IFwIBA/20776.asp</link>
    <description><![CDATA[So how should you get the most from your adserving and tracking tools? Here are&nbsp;some top tips to ensure your ad budgets go further in future. ]]></description>
    <author><![CDATA[Donal Kane]]></author>
    <authorid><![CDATA[15722]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Donal_Kane_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20776.asp</feedburner:origLink></item><item>
    <title><![CDATA[Giving them what they want: why targeting must benefit the consumer]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/CcUHPNjYtvc/20777.asp</link>
    <description><![CDATA[Successful behavioural targeting should always take into account what most benefits a consumer. Learn why targeting companies need to raise their game to be successful in the U.K. market. ]]></description>
    <author><![CDATA[Jeremy Mason]]></author>
    <authorid><![CDATA[4416]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jeremy_Mason_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20777.asp</feedburner:origLink></item><item>
    <title><![CDATA[A Unilever perspective: the greatest challenges facing brands today ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/VkaqIkl-EOY/20713.asp</link>
    <description><![CDATA[One of the world's most respected international brand managers reveals the challenges facing companies today as they aim to connect with customers in a digital world. ]]></description>
    <author><![CDATA[Asad Rehman]]></author>
    <authorid><![CDATA[15552]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 07, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20713.asp</feedburner:origLink></item><item>
    <title><![CDATA[Getting your online community right from the start]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/wog9-ZGTLi0/20714.asp</link>
    <description><![CDATA[One expert in customer engagement and social media shares his thoughts on the essence behind delivering a&nbsp;top notch&nbsp;online community.]]></description>
    <author><![CDATA[Matt Rhodes]]></author>
    <authorid><![CDATA[15517]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Matt_Rhodes_70x70.jpg]]></image>
    <date><![CDATA[October 07, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20714.asp</feedburner:origLink></item><item>
    <title><![CDATA[So who exactly is responsible for the customer experience?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ISB_Kbdp8lU/20715.asp</link>
    <description><![CDATA[Customers only ever sees a business or organisation as one entity and from the outside in. So who actually is most responsible for a brand's successful image, and what role does digital play in this relationship development? ]]></description>
    <author><![CDATA[Ria Dakin-Potts]]></author>
    <authorid><![CDATA[15515]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ria_Dakin-Potts_70x70.jpg]]></image>
    <date><![CDATA[October 07, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20715.asp</feedburner:origLink></item><item>
    <title><![CDATA[Keeping marketers focused and on target]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/U2HjFv1Gxsc/20622.asp</link>
    <description><![CDATA[For consumers to fully understand why behavioural targeting could actually be of benefit to them, marketers need to explain its use far more clearly. ]]></description>
    <author><![CDATA[Richard Sheppard]]></author>
    <authorid><![CDATA[13358]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Richard_Sheppherd_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20622.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to effectively combine predictive targeting with consumer data]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/LPUDJpiTilQ/20621.asp</link>
    <description><![CDATA[At ad:tech London last week, one of our speakers shared his ideas about the future for behavioural targeting. Read more on what exciting developments lie ahead.]]></description>
    <author><![CDATA[Frank Wagner]]></author>
    <authorid><![CDATA[8616]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Frank_Wagner_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20621.asp</feedburner:origLink></item><item>
    <title><![CDATA[The creative zone: what's new in online display? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/f7nBQUg6RTo/20620.asp</link>
    <description><![CDATA[Where can you find creative inspiration from some of the hottest online video? One new zone gives you a great place to see what's new and what's making waves.]]></description>
    <author><![CDATA[Dean Donaldson]]></author>
    <authorid><![CDATA[6227]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dean_Donaldson_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20620.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why everyone isn't quite digital -- yet]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/1VJIrXu-1iY/20587.asp</link>
    <description><![CDATA[The chief executive of MRM Worldwide continues with his look at why digital still needs to be more comprehensively adopted by business -- and why the premature rush to integrate departments may prove counter-productive.]]></description>
    <author><![CDATA[Alastair Duncan]]></author>
    <authorid><![CDATA[6299]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Alastair_Duncan_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20587.asp</feedburner:origLink></item><item>
    <title><![CDATA[Keyword creativity: the new way to drive consumer insight and innovation in marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/2J6svCJJAps/20586.asp</link>
    <description><![CDATA[Maximise your understanding and use of keywords&nbsp;through this refreshing, concise article&nbsp;from one of the true stalwarts of the creative community. ]]></description>
    <author><![CDATA[Neil Davidson]]></author>
    <authorid><![CDATA[10446]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Neil_Davidson_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20586.asp</feedburner:origLink></item><item>
    <title><![CDATA[The multiple dimensions of targeting: leading insight from an elite group]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/N2tnOBdJNFM/20585.asp</link>
    <description><![CDATA[Get an exclusive preview on tomorrow's ad:tech London targeting panel session, from the participants and moderator,&nbsp;in this recent interview conducted by iMedia U.K. ]]></description>
    <author><![CDATA[Gavin Sutcliffe]]></author>
    <authorid><![CDATA[6531]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Gavin_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20585.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online retail is booming even in the current economic climate]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/YkQlY2vO-qY/20510.asp</link>
    <description><![CDATA[What exactly are today's online consumers looking for and how do you reach them? One director of research has some interesting answers. ]]></description>
    <author><![CDATA[Dr. Philip Rhodes]]></author>
    <authorid><![CDATA[15141]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Philip_Rhodes_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20510.asp</feedburner:origLink></item><item>
    <title><![CDATA[The value of online reviews for shoppers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/dJ9_3vZbFXs/20508.asp</link>
    <description><![CDATA[If you want to be really trusted, get as many consumers to review your services online! The CEO of one major research firm digs deeper.]]></description>
    <author><![CDATA[David Day]]></author>
    <authorid><![CDATA[8755]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/David_Day_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20508.asp</feedburner:origLink></item><item>
    <title><![CDATA[Everyone's digital now. Or are they?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ZR3m83MPmOI/20530.asp</link>
    <description><![CDATA[Are digital accelerators really necessary? Yes, argues the chief executive of MRM Worldwide, the digital arm of McCann Worldgroup.]]></description>
    <author><![CDATA[Alastair Duncan]]></author>
    <authorid><![CDATA[6299]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Alastair_Duncan_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20530.asp</feedburner:origLink></item><item>
    <title><![CDATA[Google Chrome loses a little of its lustre]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/r4nshn2NFn4/20477.asp</link>
    <description><![CDATA[Chrome has been described as a straightforward, simple-to-use browser. But is Google's shiny new piece of kit any more than that? One veteran CTO finds out. ]]></description>
    <author><![CDATA[Paul Doleman]]></author>
    <authorid><![CDATA[15025]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Paul_Doleman_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20477.asp</feedburner:origLink></item><item>
    <title><![CDATA[Supermarkets beat banks when it comes to consumer connection]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/DKdrBwkkIdc/20478.asp</link>
    <description><![CDATA[Why is it that some brands connect while others fail? Learn how consumer trends been altered by digital connectivity as the need for the 'human experience' drives choices, in this piece from Leo Burnett's futures researcher. ]]></description>
    <author><![CDATA[Dan Bevis]]></author>
    <authorid><![CDATA[14884]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dan_Bevis_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20478.asp</feedburner:origLink></item><item>
    <title><![CDATA[Buck the downturn by embracing digital with confidence]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/u7dWUbysay4/20443.asp</link>
    <description><![CDATA[Brands can still maintain a confident outlook if they carefully consider their budgets during the recessive period, and demand greater scrutiny of their advertising effectiveness. ]]></description>
    <author><![CDATA[Gavin Sutcliffe]]></author>
    <authorid><![CDATA[6531]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Gavin_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20443.asp</feedburner:origLink></item><item>
    <title><![CDATA[Targeting: does it really work and is it even real? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/fPSB42aoeLw/20382.asp</link>
    <description><![CDATA[A former 10 year buy-side veteran demystifies the fog of targeting in this enlightening examination of what it can really do for your agency and for your brand.]]></description>
    <author><![CDATA[James Sandoval]]></author>
    <authorid><![CDATA[8343]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/James_Sandoval_new_70x70.jpg]]></image>
    <date><![CDATA[September 02, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20382.asp</feedburner:origLink></item><item>
    <title><![CDATA[Objections to product placement are often misguided]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/z_91ryhgb_o/20383.asp</link>
    <description><![CDATA[Last week Mirriad's VP of business development examined the case for legalising product placement in the U.K. This week he looks at the arguments often advanced against this by opponents.]]></description>
    <author><![CDATA[Calum Chase]]></author>
    <authorid><![CDATA[11194]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Calum_Chase_70x70.jpg]]></image>
    <date><![CDATA[September 02, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20383.asp</feedburner:origLink></item><item>
    <title><![CDATA[Retailers: make better use of online technology to drive expansion]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Md-K01wVbvo/20381.asp</link>
    <description><![CDATA[With trading down and long term survival now imperative for U.K. brands, what should be done to enhance their international opportunities. Can online technology offer some concrete solutions?]]></description>
    <author><![CDATA[Tristan Rogers]]></author>
    <authorid><![CDATA[14815]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tristan_Rogers_70x70.jpg]]></image>
    <date><![CDATA[September 02, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20381.asp</feedburner:origLink></item><item>
    <title><![CDATA[It's time our industry took privacy and targeting far more seriously]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/hoIh47id480/20295.asp</link>
    <description><![CDATA[There have been significant developments recently as the European Union and U.S. government tighten laws on targeting. Find out&nbsp;what the impacts could be for&nbsp;online advertisers in the U.K. ]]></description>
    <author><![CDATA[Martin Smith]]></author>
    <authorid><![CDATA[8603]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Martin_Smith_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20295.asp</feedburner:origLink></item><item>
    <title><![CDATA[Predictive targeting: learning from our past mistakes]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/rau2iWExKow/20294.asp</link>
    <description><![CDATA[The co-founder of one of Europe's most advanced behavioural targeting firms gives an honest, personable account of the struggles faced by the industry to gain the respect of advertisers. ]]></description>
    <author><![CDATA[Stephan Noller]]></author>
    <authorid><![CDATA[9619]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Stephan_Noller_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20294.asp</feedburner:origLink></item><item>
    <title><![CDATA[Decision time on product placements: what now?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/0TYgbaRE_G8/20293.asp</link>
    <description><![CDATA[Product placement could have a major future in online ad campaigns. So will the U.K. government change the the law and loosen the regulations on this type of brand communication?]]></description>
    <author><![CDATA[Calum Chase]]></author>
    <authorid><![CDATA[11194]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Calum_Chase_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20293.asp</feedburner:origLink></item><item>
    <title><![CDATA[If it's boring forget it, especially online]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/rnEcod88jLc/20228.asp</link>
    <description><![CDATA[One of the stalwarts of creative advertising in the U.K. shares his insights into what makes great original creative work, with a look at how inspirational ideas play a seed role. ]]></description>
    <author><![CDATA[Trefor Thomas]]></author>
    <authorid><![CDATA[14371]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Trefor_Thomas_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20228.asp</feedburner:origLink></item><item>
    <title><![CDATA[Social media and the evolution of the smart agency]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/WlHBDysQEcI/20229.asp</link>
    <description><![CDATA[Discover how the smart agencies will be closely evolving their businesses around social media -- proactively and responsively, born out of a natural extension by brands to offer consumers real value. ]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid><![CDATA[5921]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Grant_Keller_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20229.asp</feedburner:origLink></item><item>
    <title><![CDATA[Time to rock and (pre)-roll?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/_VyhH9qaoNk/20230.asp</link>
    <description><![CDATA[Pre-roll online video advertising has come under fire in recent months. The head of Platform-A International explains why pre-roll advertising is alive and how it's important to the content revolution.]]></description>
    <author><![CDATA[Brendan Condon]]></author>
    <authorid><![CDATA[8618]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Brendan_Condon_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20230.asp</feedburner:origLink></item><item>
    <title><![CDATA[Google jumps on the influencer bandwagon but plays an old tune]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/7sF16N4jp0w/20170.asp</link>
    <description><![CDATA[Is Google's new 'friend ranking' a novel invention or just regurgitated spin to gain digital ad spend? The head of one connected marketing agency finds out.]]></description>
    <author><![CDATA[Justin Kirby]]></author>
    <authorid><![CDATA[6868]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kirby_justin_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20170.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tying virtual worlds into your overall marketing strategy]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/YLzlb6kFO4Y/20169.asp</link>
    <description><![CDATA[As the number of virtual worlds increase, brands and companies are struggling to address where their target market lies. One expert consultant establishes some rules to those seeking to utilise these often-confusing universes.]]></description>
    <author><![CDATA[Nic Mitham]]></author>
    <authorid><![CDATA[14235]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Nic_Mitham_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20169.asp</feedburner:origLink></item><item>
    <title><![CDATA[Not quite as 'Cuil' as we hoped: so how do you outsmart Google?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/EA46RcryuVc/20171.asp</link>
    <description><![CDATA[Find out why one recent search engine launch has struggled and discover what can be done to better challenge the Goliath of the industry. ]]></description>
    <author><![CDATA[Simon Norris]]></author>
    <authorid><![CDATA[13021]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Simon_Norris_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20171.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is Google making us stupid?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/mUAShMVqNJM/20089.asp</link>
    <description><![CDATA[We have now become so used to search engines that many of us seem to have forgotten how to research effectively and thoroughly! The digital strategy director at VCCP shares her views.]]></description>
    <author><![CDATA[Amelia Torode]]></author>
    <authorid><![CDATA[7311]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Amelia_Torode_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20089.asp</feedburner:origLink></item><item>
    <title><![CDATA[For consumers' sake, let's drop-kick the click]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/kVlVCC1Pj10/20100.asp</link>
    <description><![CDATA[Brand marketers shouldn't ask what their click rates are but what the most effective path to user conversion involves. One digital experience strategist delves deeper. ]]></description>
    <author><![CDATA[Dean Donaldson]]></author>
    <authorid><![CDATA[6227]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dean_Donaldson_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20100.asp</feedburner:origLink></item><item>
    <title><![CDATA[Enabling measurement to add greater value to your business]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/AfSj9A1261o/20088.asp</link>
    <description><![CDATA[Without consistent, replicable processes throughout marketing, how can any marketing director either ascertain true performance or drive ongoing improvements? ]]></description>
    <author><![CDATA[David Arrowsmith]]></author>
    <authorid><![CDATA[12813]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/David_Arrowsmith_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20088.asp</feedburner:origLink></item><item>
    <title><![CDATA[Effectively manoeuvring the multi-channel market]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/qHr2J8MCIPE/20054.asp</link>
    <description><![CDATA[In a challenging economic landscape it's vital for e-retailers to deliver a seamless service to their customers across all channels. Coremetrics' EMEA general manager tells us how.]]></description>
    <author><![CDATA[Richard Sheppard]]></author>
    <authorid><![CDATA[13358]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Richard_Sheppherd_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20054.asp</feedburner:origLink></item><item>
    <title><![CDATA[Will the mega-valuations of social networks soon go down the YouTube? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/4WoWEz8CXVA/20045.asp</link>
    <description><![CDATA[How seriously should we consider the enormous valuations placed on social networks? And what is the best way to predict returns on investment in the future?]]></description>
    <author><![CDATA[Gavin Sutcliffe]]></author>
    <authorid><![CDATA[6531]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Gavin_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20045.asp</feedburner:origLink></item><item>
    <title><![CDATA[Sites deriving revenue from ads must treat users well ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ZiL21LtoZnk/20055.asp</link>
    <description><![CDATA[When your social networking site is dependent on ad revenue alone it's vital not to annoy your most precious resource base: your users. ]]></description>
    <author><![CDATA[Tim Trent]]></author>
    <authorid><![CDATA[6535]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_trent_tim_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20055.asp</feedburner:origLink></item><item>
    <title><![CDATA[Proof at last: web events are greener]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/T-SbSl5zY2c/19990.asp</link>
    <description><![CDATA[The managing director of one broadcast firm provides a few innovative ideas to help your business make the most of the carbon-friendly world of virtual conferencing.]]></description>
    <author><![CDATA[Stuart Maister]]></author>
    <authorid><![CDATA[7173]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Stuart_Maister_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19990.asp</feedburner:origLink></item><item>
    <title><![CDATA[Everything that can be tagged will be]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/q1UDWKnYts4/19897.asp</link>
    <description><![CDATA[The CEO of one major digital agency decides its time to forget the hot air soundbites and start delivering genuine 'added value' to campaigns. ]]></description>
    <author><![CDATA[Alistair Duncan]]></author>
    <authorid><![CDATA[6299]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_duncan_alistair_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19897.asp</feedburner:origLink></item><item>
    <title><![CDATA[Trademark bidding on Google -- what's going on?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/bmxNGOVjzk8/19895.asp</link>
    <description><![CDATA[What has been the impact on the top 100 brands since Google controversially removed trademark protection? Harvest Digital's planning director was asked to investigate. ]]></description>
    <author><![CDATA[Mike Teasdale]]></author>
    <authorid><![CDATA[13605]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mike_Teasdale_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19895.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online is booming but where are the smart campaigns? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/wpVkFMsN_eY/19880.asp</link>
    <description><![CDATA[The digital advertising market continues to grow but intelligent advertising is still dragging its feet. The founder of one major behavioural targeting firm speaks out.]]></description>
    <author><![CDATA[Frank Wagner]]></author>
    <authorid><![CDATA[8616]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Frank_Wagner_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19880.asp</feedburner:origLink></item><item>
    <title><![CDATA[Can digital media networks finally succeed? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/BnWNQse57Uk/19879.asp</link>
    <description><![CDATA[The technology is fit-for-purpose, the metrics are in development and the level of interest is once again high.&nbsp;So is the&nbsp;future bright&nbsp;for&nbsp;out-of-home digital media networks?]]></description>
    <author><![CDATA[Chris McIntyre-Brown]]></author>
    <authorid><![CDATA[13553]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Chris_McIntyre-Brown.jpg]]></image>
    <date><![CDATA[July 15, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19879.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making every click count]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/1eyOMLAaCls/19881.asp</link>
    <description><![CDATA[Find out why pay-per-click advertising models can really work for your business -- as long as you follow a few clear optimisation rules. ]]></description>
    <author><![CDATA[John Ginsberg]]></author>
    <authorid><![CDATA[7054]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/John_Ginsberg_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19881.asp</feedburner:origLink></item><item>
    <title><![CDATA[Context is king]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/aQe-_5ftBTA/19852.asp</link>
    <description><![CDATA[In a fragmented media landscape the focus is often on creating the best content. But we dismiss the power of context at our peril, argues one media strategist, as he examines why delivering the message still matters most.]]></description>
    <author><![CDATA[Richard Jukes]]></author>
    <authorid><![CDATA[13520]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Richard_Jukes_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19852.asp</feedburner:origLink></item><item>
    <title><![CDATA[Are you clicking with the right customers?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/6TTvv-HOxNQ/19854.asp</link>
    <description><![CDATA[Online marketers have been quick to embrace the tantalising potential of pay-per-click advertising, but many have failed to realise the exciting efficiencies the model offers.]]></description>
    <author><![CDATA[John Ginsberg]]></author>
    <authorid><![CDATA[7054]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/John_Ginsberg_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19854.asp</feedburner:origLink></item><item>
    <title><![CDATA[Not another sales prevention law!]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Bdnr8ktUlhQ/19853.asp</link>
    <description><![CDATA[Recently we have seen a fair number of problems arise from the misuse of data. One former chief privacy officer shows you how to avoid making some hefty business-critical mistakes.]]></description>
    <author><![CDATA[Tim Trent]]></author>
    <authorid><![CDATA[6535]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tim_Trent_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19853.asp</feedburner:origLink></item><item>
    <title><![CDATA[For mobile, the Lions still sleep ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/p-MQ5iL1v7M/19767.asp</link>
    <description><![CDATA[The world's largest advertising festival took place last week but mobile was again a neglected medium -- an issue that agencies now need to rapidly tackle, argues one gold Lion-winning creative director. ]]></description>
    <author><![CDATA[Mark Freeman]]></author>
    <authorid><![CDATA[13210]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mark_Freeman_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19767.asp</feedburner:origLink></item><item>
    <title><![CDATA[Paid versus natural search: which matters most]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/A0W9ImavHK0/19769.asp</link>
    <description><![CDATA[As online marketing becomes more of a science than an art form, the value of using high quality data has never before been so crucial -- especially for those looking to justify ad spend in an increasingly cautious economy.]]></description>
    <author><![CDATA[Richard Sheppard]]></author>
    <authorid><![CDATA[13358]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Richard_Sheppherd_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19769.asp</feedburner:origLink></item><item>
    <title><![CDATA[Engaging your email readers more effectively]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/UjWaBCdFdZQ/19768.asp</link>
    <description><![CDATA[The managing director of Lyris delivers more suggestions on how to build an engaging and personable newsletter online to drive reader engagement. ]]></description>
    <author><![CDATA[Andrew Robinson]]></author>
    <authorid><![CDATA[8932]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Andrew_Robinson_70x70(1).jpg]]></image>
    <date><![CDATA[July 01, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19768.asp</feedburner:origLink></item><item>
    <title><![CDATA[The key to VOD success is thinking like a retailer]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/KZhISCtT-6w/19717.asp</link>
    <description><![CDATA[One of the stalwarts of the online entertainment industry shares his opinions on the winning mindset that will make your video-on-demand service irresistible to users.]]></description>
    <author><![CDATA[Phil Fearnley]]></author>
    <authorid><![CDATA[13173]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Phil_Fearnley_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19717.asp</feedburner:origLink></item><item>
    <title><![CDATA[A dozen ways to engage newsletter readers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/q601z9hJD4I/19706.asp</link>
    <description><![CDATA[Every online newsletter needs to&nbsp;stand out and capture the interest of readers.&nbsp;The managing director of Lyris&nbsp;explores how to captivate your audience using a personable, individual approach.]]></description>
    <author><![CDATA[Andrew Robinson]]></author>
    <authorid><![CDATA[8932]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Andrew_Robinson_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19706.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital agencies can only go from strength to strength]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/jJRnTar_MwE/19705.asp</link>
    <description><![CDATA[The continual diversity of digital has meant specialist agencies have learned to evolve rapidly. This multiplicity can only mean some major forthcoming wins from the big networks, argues the founding partner&nbsp;of Glass.]]></description>
    <author><![CDATA[Ben Hart]]></author>
    <authorid><![CDATA[10326]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ben_Hart_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19705.asp</feedburner:origLink></item><item>
    <title><![CDATA[Paid search on mobile: looking beyond the hype]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/2k6pe1aN8_M/19634.asp</link>
    <description><![CDATA[Free calls on your mobile for accepting ads? Will display advertising take off? Understand what might&nbsp;kick start&nbsp;mobile advertising in 2008. ]]></description>
    <author><![CDATA[Simon Norris]]></author>
    <authorid><![CDATA[13021]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Simon_Norris_70x70.jpg]]></image>
    <date><![CDATA[June 17, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19634.asp</feedburner:origLink></item><item>
    <title><![CDATA[What questions should you ask your consumer-generated media measurement provider?]]></title>
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    <description><![CDATA[Millions of items of consumer-generated content are uploaded every day,&nbsp;so how can marketers maximise this resource and learn more about these contributors?]]></description>
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    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
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    <title><![CDATA[Mobile in South Africa: what could U.K. marketers learn?]]></title>
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    <description><![CDATA[The co-founder of one international lead generation firm takes a closer look at the opportunities opening up in the rapidly advancing South African mobile market.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lloyd_elizabeth_70x70.jpg]]></image>
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    <title><![CDATA[Can online lead generation become the next great interactive ad vehicle? ]]></title>
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    <description><![CDATA[Want to know exactly what online lead generation can do for advertisers and publishers? Learn more about the latest technological marketing tool to hit our shores. ]]></description>
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    <authorid><![CDATA[7191]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_guzzardo_gayle_70x70.jpg]]></image>
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    <title><![CDATA[Consumer protection against unfair trading regulations: can it work?]]></title>
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    <description><![CDATA[With new regulations on blogging and viral marketing set to become law, the CEO of one viral agency looks at what might become of those who fail to adhere to the rules correctly.]]></description>
    <author><![CDATA[Scott Button]]></author>
    <authorid><![CDATA[12811]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Scott_Button_70x70(1).jpg]]></image>
    <date><![CDATA[June 10, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19583.asp</feedburner:origLink></item><item>
    <title><![CDATA[A new spirit of cooperation]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/f7i2bbBzQak/19582.asp</link>
    <description><![CDATA[Understand how marketers are leveraging innovative techniques to build bridges with sales and IT, to ultimately deliver quantifiable corporate value. ]]></description>
    <author><![CDATA[David Arrowsmith]]></author>
    <authorid><![CDATA[12813]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/David_Arrowsmith_70x70.jpg]]></image>
    <date><![CDATA[June 10, 2008]]></date>
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    <title><![CDATA[Google sees AdSense at last]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/BVYUCeIsaz0/19462.asp</link>
    <description><![CDATA[Now that Google has opened up its content network, what&nbsp;potential benefits could there be to advertisers&nbsp;and publishers alike? ]]></description>
    <author><![CDATA[Dean Donaldson]]></author>
    <authorid><![CDATA[6227]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dean_Donaldson_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19462.asp</feedburner:origLink></item><item>
    <title><![CDATA[What do media agencies think about the Google AdSense move?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/cKEcF8oEieo/19461.asp</link>
    <description><![CDATA[Read what the technology and analytics director at one major media agency thinks of the Google move to open up its content network. ]]></description>
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    <authorid><![CDATA[8343]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/James_Sandoval_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19461.asp</feedburner:origLink></item><item>
    <title><![CDATA[Exchanges: putting the protection in your hands]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/PswcO_ECJdI/19463.asp</link>
    <description><![CDATA[Understand how ad exchanges can offer reassurances to publishers and advertisers alike, as technology aims to control the surge in website numbers&nbsp;globally. ]]></description>
    <author><![CDATA[Roger Williams]]></author>
    <authorid><![CDATA[12631]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Roger_Williams_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2008]]></date>
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    <title><![CDATA[Businesses need to think national, act local]]></title>
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    <description><![CDATA[Learn how to maximise your geo-targeted search engine marketing campaigns with expert advice from Interaction Media. ]]></description>
    <author><![CDATA[Ann Stanley]]></author>
    <authorid><![CDATA[12482]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ann_Stanley_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2008]]></date>
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    <title><![CDATA[Online marketing business models: how they can work for you]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/SSv7izMif54/19423.asp</link>
    <description><![CDATA[Gain a deeper understanding of how online marketing business models can help brands identify more effective ways of spending their online budgets. ]]></description>
    <author><![CDATA[Mike Sprouse]]></author>
    <authorid><![CDATA[6286]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Michael_Sprouse_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2008]]></date>
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    <title><![CDATA[Great brands need more to sell]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/UMSO0y67StM/19422.asp</link>
    <description><![CDATA[Today, consumers drive the market and advertisers and publishers are forced to respond to their individual demands. So how can a brand best align itself online to counter a fragmented media universe?]]></description>
    <author><![CDATA[Rob Proctor]]></author>
    <authorid><![CDATA[9748]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rob_Proctor_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2008]]></date>
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    <title><![CDATA[Not all agencies are created equal ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/QR6poKztN-o/19336.asp</link>
    <description><![CDATA[Many leading U.K. agencies need to significantly improve their website experience, as one of digital marketing's leading performance experts&nbsp;reviews their usability -- often with unfavourable results. &nbsp;]]></description>
    <author><![CDATA[Matt Poepsel]]></author>
    <authorid><![CDATA[9026]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Matt_Poepsel_70x70.jpg]]></image>
    <date><![CDATA[May 20, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19336.asp</feedburner:origLink></item><item>
    <title><![CDATA[How Microsoft can leapfrog Google]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Fokpqy7bs5o/19335.asp</link>
    <description><![CDATA[Could Microsoft still pull off a major coup by investing in an area that Google currently has little foothold in: online video? ]]></description>
    <author><![CDATA[Calum Chase]]></author>
    <authorid><![CDATA[11194]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Calum_Chase_70x70.jpg]]></image>
    <date><![CDATA[May 20, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19335.asp</feedburner:origLink></item><item>
    <title><![CDATA[The practice of marketing ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/0lsZR44U9w8/19334.asp</link>
    <description><![CDATA[Implementing a simple approach to digital marketing is easier than you think, argues the CEO of one international digital agency. ]]></description>
    <author><![CDATA[Ravi Damani]]></author>
    <authorid><![CDATA[12191]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ravi_Damani_70x70.jpg]]></image>
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    <title><![CDATA[Is Yahoo better off without Microsoft? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ddV85tHUhWo/19282.asp</link>
    <description><![CDATA[Microsoft's recent failed bid for Yahoo has sent shockwaves through the industry. What will this mean for the two companies as well as Google's position in the market?]]></description>
    <author><![CDATA[Gavin Sutcliffe]]></author>
    <authorid><![CDATA[6531]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Gavin_70x70(2).jpg]]></image>
    <date><![CDATA[May 13, 2008]]></date>
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    <title><![CDATA[The science of search success]]></title>
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    <description><![CDATA[Search marketing is a highly complex environment, demanding sophisticated bid management algorithms. So what can search marketers learn from financial trading models to help drive forward successful, profitable practices?]]></description>
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    <authorid><![CDATA[12127]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/David_White_2_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2008]]></date>
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    <title><![CDATA[From market forces to word of mouth: why the individual matters]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/voOYFh-o2z0/19280.asp</link>
    <description><![CDATA[The chairman of the recent iMedia U.K. Agency Summit reveals his thoughts on the steps agencies will now need to make if they are to remain in touch with consumers. ]]></description>
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    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Alan_Moore70x70.jpg]]></image>
    <date><![CDATA[May 13, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19280.asp</feedburner:origLink></item><item>
    <title><![CDATA[How the credit crunch will impact online advertising]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/S7lmIa0TfcM/19210.asp</link>
    <description><![CDATA[It's not all doom and gloom! Advertisers are turning to online to remedy tightening traditional media budgets, and with the right formula most online marketers should be adept at bucking the downturn successfully. ]]></description>
    <author><![CDATA[Brendan Condon]]></author>
    <authorid><![CDATA[8618]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Brendan_Condon_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19210.asp</feedburner:origLink></item><item>
    <title><![CDATA[Net negativity harms ISPs]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ru-GGhNhmnA/19168.asp</link>
    <description><![CDATA[The chairman of one digital agency has a good rant about the current scramble for business by the ISPs, offering some keen advice on how they could improve their services and win more customers. ]]></description>
    <author><![CDATA[Jon Bains]]></author>
    <authorid><![CDATA[10621]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jon_Bains_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19168.asp</feedburner:origLink></item><item>
    <title><![CDATA[Integrated marketing must change for the digital world]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/uq_iSiEaHlI/19167.asp</link>
    <description><![CDATA[Google is now the ultimate brand for young people because it gives them the tools they need to make choices. Read how digital search will change the way brands advertise forever.]]></description>
    <author><![CDATA[Neil Davidson]]></author>
    <authorid><![CDATA[10446]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Neil_Davidson_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2008]]></date>
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    <title><![CDATA[Mobile: a wasted opportunity?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/gvrQl4g12lI/19117.asp</link>
    <description><![CDATA[With so much hype surrounding new&nbsp;technology in mobile marketing, it's time we remembered one of the oldest social networks at our disposal: our address book. ]]></description>
    <author><![CDATA[Ed Bussey]]></author>
    <authorid><![CDATA[11751]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ed_Bussey_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19117.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to learn to love data and not fear it]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/3SqRW2Nims8/19116.asp</link>
    <description><![CDATA[Data, when used properly, can unlock vast potential for your brand and help you accurately hit the right audience time and again. Jeremy Mason tells us why it's time to start loving analytics.]]></description>
    <author><![CDATA[Jeremy Mason]]></author>
    <authorid><![CDATA[4416]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jeremy_Mason_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2008]]></date>
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    <title><![CDATA[The vertical ad network tipping point]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Mfe84bX55VY/19118.asp</link>
    <description><![CDATA[Understand more about the power of vertical ad networks as digital marketing continues to buck the ad spend freeze&nbsp;by delivering better&nbsp;solutions for publishers.]]></description>
    <author><![CDATA[Rob Proctor]]></author>
    <authorid><![CDATA[9748]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rob_Proctor_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19118.asp</feedburner:origLink></item><item>
    <title><![CDATA[Outsourcing: could it solve the recruitment crisis? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ARWRCKKl8Nc/19087.asp</link>
    <description><![CDATA[Recruiting the best staff for your digital agency has proven to be more of a challenge than ever before. So what could one possible solution be? ]]></description>
    <author><![CDATA[Gavin Sutcliffe]]></author>
    <authorid><![CDATA[6531]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Gavin_70x70(1).jpg]]></image>
    <date><![CDATA[April 22, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19087.asp</feedburner:origLink></item><item>
    <title><![CDATA[The new paradigm: marketing as service]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/6J78sBjgqfc/19086.asp</link>
    <description><![CDATA[It's time to pull, not push, and become what our audience is interested in. So how can digital marketing successfully lead the way for advertising in general? ]]></description>
    <author><![CDATA[Stuart Maister]]></author>
    <authorid><![CDATA[7173]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Stuart_Maister_70x70.jpg]]></image>
    <date><![CDATA[April 22, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19086.asp</feedburner:origLink></item><item>
    <title><![CDATA[How Google's recent AdWord changes impact the affiliate landscape]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/DajPoiN9m_s/19085.asp</link>
    <description><![CDATA[The managing director of Webgains investigates the possible impacts of Google's recent moves and asks: what are the implications for players in the digital arena? ]]></description>
    <author><![CDATA[Robert Glasgow]]></author>
    <authorid><![CDATA[11628]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Robert_Glasgow.JPG]]></image>
    <date />
<feedburner:origLink>http://www.imediaconnection.com/content/19085.asp</feedburner:origLink></item><item>
    <title><![CDATA[A digital engagement agency manifesto]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/a1T3Q-7AdEQ/18961.asp</link>
    <description><![CDATA[Agencies: do you want to learn how to innovate more in your online campaign executions? Here's a guide to ditching the interruption model to improve your creative delivery. ]]></description>
    <author><![CDATA[Jim McNiven]]></author>
    <authorid><![CDATA[10882]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jim_McNiven_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18961.asp</feedburner:origLink></item><item>
    <title><![CDATA[Getting the most from your market research budgets]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/MKF265nW0CU/18960.asp</link>
    <description><![CDATA[Can new research methodologies help make the market research budget go further? The CEO Europe of Lightspeed Research looks at the issues and offers some guidance.]]></description>
    <author><![CDATA[David Day]]></author>
    <authorid><![CDATA[8755]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/David_Day_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18960.asp</feedburner:origLink></item><item>
    <title><![CDATA[Introducing the world of the ad exchange]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/_TwJuw6zqq4/18959.asp</link>
    <description><![CDATA[How will ad exchanges impact upon the current world of digital advertising? And what benefits can ad exchanges deliver that ad networks can't? ]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid><![CDATA[5921]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_keller_grant_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18959.asp</feedburner:origLink></item><item>
    <title><![CDATA[Winners and losers in a troubled economy ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/jJ0P7Hnz3I8/18903.asp</link>
    <description><![CDATA[The internet looks likely to become the frontline of business as we enter an economic downturn, but what should marketers do to ensure they keep their ever more demanding customers loyal?]]></description>
    <author><![CDATA[Martyn Perks]]></author>
    <authorid><![CDATA[11195]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Martyn_Perks_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18903.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online video advertising: digital placement to the rescue! ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/8zhHkyzfQio/18902.asp</link>
    <description><![CDATA[With online video sites clocking up vast numbers of viewers, why do so many brands and their agencies seem to lag behind when it comes to getting on board? ]]></description>
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    <authorid><![CDATA[11194]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Calum_Chase_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18902.asp</feedburner:origLink></item><item>
    <title><![CDATA[E-retail marketers must drive quality ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/1fbtux_ObRY/18901.asp</link>
    <description><![CDATA[The president of ForeSee Results reveals his five surefire steps to attract new online customers to your retail sites.]]></description>
    <author><![CDATA[Larry Freed]]></author>
    <authorid><![CDATA[9423]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Larry_Freed_70x70(1).jpg]]></image>
    <date><![CDATA[April 08, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18901.asp</feedburner:origLink></item><item>
    <title><![CDATA[Moving on the last click wins]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Gdl5y4kw7_Q/18839.asp</link>
    <description><![CDATA['Last click wins' as a measurement model could be on its way out, and in the past few weeks this abandonment looks a step closer to becoming a reality. The head of client services at Mediaplex applauds this move. ]]></description>
    <author><![CDATA[Robin Davies]]></author>
    <authorid><![CDATA[10852]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Robin_Davies_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18839.asp</feedburner:origLink></item><item>
    <title><![CDATA[How 'rebranding' will play an integral role in our future lives]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/esS-9r5tqPY/18841.asp</link>
    <description><![CDATA[The chairman of Lloyd Northover examines how rebranding will increasingly affect our lives -- virtually and physically -- and bring us closer together. ]]></description>
    <author><![CDATA[Jim Northover]]></author>
    <authorid><![CDATA[11049]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jim_Northover_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18841.asp</feedburner:origLink></item><item>
    <title><![CDATA[Web 2.0 is no threat to brand consistency]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/4NYqhT-mO20/18840.asp</link>
    <description><![CDATA[In marketing, we are trained to think that brand value comes with complete control and execution, but now we need to understand that our customers also have a say in how our brand is communicated, argues the chief marketing officer at Aprimo. ]]></description>
    <author><![CDATA[Michael Emerson]]></author>
    <authorid><![CDATA[11048]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mike_Emerson_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18840.asp</feedburner:origLink></item><item>
    <title><![CDATA[Six rules of digital engagement within online advertising]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/OsRiAcUlotM/18738.asp</link>
    <description><![CDATA[What could be the blueprint for a successful digital agency of the future? The managing director of one digital engagement agency offers his predictions.]]></description>
    <author><![CDATA[Jim McNiven]]></author>
    <authorid><![CDATA[10882]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jim_McNiven_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18738.asp</feedburner:origLink></item><item>
    <title><![CDATA[The future for behavioural targeting: the agency perspective]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/tCVVWAa2q8E/18736.asp</link>
    <description><![CDATA[The next year will prove crucial for behavioural targeting firms as they further expand into the U.K. Get the candid lowdown on what the major agencies want to see happen next.]]></description>
    <author><![CDATA[Jeremy Mason]]></author>
    <authorid><![CDATA[4416]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jeremy_Mason_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18736.asp</feedburner:origLink></item><item>
    <title><![CDATA[How can advertisers better leverage their ad networks?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/GYqZsc-OdGA/18737.asp</link>
    <description><![CDATA[The CMO of AzoogleAds examines where online budgets are being spent in the U.K. and debates if brands are actually maximising their performances. ]]></description>
    <author><![CDATA[Michael Sprouse]]></author>
    <authorid><![CDATA[6286]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Michael_Sprouse_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18737.asp</feedburner:origLink></item><item>
    <title><![CDATA[In-game advertising: the advertiser's context]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/89zkT02vOXg/18701.asp</link>
    <description><![CDATA[Poorly applied in-game advertising often provokes angry or vociferous reactions from gamers, so how can marketers best avoid making mistakes in the future?]]></description>
    <author><![CDATA[Pete Samuels]]></author>
    <authorid><![CDATA[10772]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Pete_Samuels_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18701.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is data privacy bringing an end to modern targeting technologies?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/RaiQcGHqhDs/18700.asp</link>
    <description><![CDATA[With amendments about to be made in Europe to laws on data privacy, what impact will this have on behavioural targeting and for internet advertisers?]]></description>
    <author><![CDATA[Jesh Sukwani]]></author>
    <authorid><![CDATA[10771]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jesh_Sukwani_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18700.asp</feedburner:origLink></item><item>
    <title><![CDATA[Mass is back: say hello to the swell society]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/n1KwCJA_F5k/18699.asp</link>
    <description><![CDATA[Leo Burnett's futures editor predicts the rise of the masses this year as popular culture grabs control of the internet. Read the seven big predictions for 2008 here.]]></description>
    <author><![CDATA[Ben Hourhaine]]></author>
    <authorid><![CDATA[7774]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ben_Hourahine_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18699.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making the leap: video meets the web]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/jGd9a8Ap2eA/18565.asp</link>
    <description><![CDATA[In the second and final part of this guide to online video advertising, Anant Joshi looks at some of the key production issues which are central to the most effective campaigns.]]></description>
    <author><![CDATA[Anant Joshi]]></author>
    <authorid><![CDATA[10476]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Anant_Joshi_70x70(1).jpg]]></image>
    <date><![CDATA[March 11, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18565.asp</feedburner:origLink></item><item>
    <title><![CDATA[Derailing the social networking bandwagon]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/lgOLM2FDnFA/18563.asp</link>
    <description><![CDATA[The chairman of one of the top interactive agencies in the U.K. provides his irreverant, forthright views on some of the more unusual website popping up in 2008. ]]></description>
    <author><![CDATA[Jon Bains]]></author>
    <authorid><![CDATA[10621]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jon_Bains_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18563.asp</feedburner:origLink></item><item>
    <title><![CDATA[What will digital video advertising look like in the future?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Sqk9dFyX0X0/18564.asp</link>
    <description><![CDATA[Business models based on relevancy and user control will pave the way for growth, argues the SVP of corporate strategy &amp; research at Vibrant Media. ]]></description>
    <author><![CDATA[Denise Garcia]]></author>
    <authorid><![CDATA[1214]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Denise_Garcia_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18564.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is your website ready for on-site targeting?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/288MhUQJ8ns/18502.asp</link>
    <description><![CDATA[It's time that companies stopped using the web as a medium simply for reinforcing brand awareness, when they should be looking to drive their sales.]]></description>
    <author><![CDATA[Mike Harris]]></author>
    <authorid><![CDATA[10508]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mike_Harris_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18502.asp</feedburner:origLink></item><item>
    <title><![CDATA[It's time for account planning to wake up to the power of keywords]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/utrOu4ivXBU/18501.asp</link>
    <description><![CDATA[Keyword data could and should be one of the most important sources for account planners, argues the strategic director at The Farm.]]></description>
    <author><![CDATA[Neil Davidson]]></author>
    <authorid><![CDATA[10446]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Neil_Davidson_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18501.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making the leap: video meets the web]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/7KTVm0MGEC0/18500.asp</link>
    <description><![CDATA[The director of partnerships and sales engineering at Eyeblaster offers a guide to making the best use of video within your online campaigns.]]></description>
    <author><![CDATA[Anant Joshi ]]></author>
    <authorid><![CDATA[10476]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Anant_Joshi_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18500.asp</feedburner:origLink></item><item>
    <title><![CDATA[A defining ad marketplace principle revealed]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/UK9cbQB1lnU/18366.asp</link>
    <description><![CDATA[Online display advertising needs far greater transparency if it is to hold the confidence of the publisher and agency. ]]></description>
    <author><![CDATA[Satish Jayakumar]]></author>
    <authorid><![CDATA[10215]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Satish_Jayakumar_70x70.jpg]]></image>
    <date />
<feedburner:origLink>http://www.imediaconnection.com/content/18366.asp</feedburner:origLink></item><item>
    <title><![CDATA[Get set to watch online video take off in 2008]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/tU3QYPAm3Rk/18368.asp</link>
    <description><![CDATA[Will this be the year that video online finally makes a breakthrough into the U.K? The director of research at Hitwise believes so. ]]></description>
    <author><![CDATA[Robin Goad]]></author>
    <authorid><![CDATA[10217]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Robin_Goad_70x70(1).jpg]]></image>
    <date><![CDATA[February 19, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18368.asp</feedburner:origLink></item><item>
    <title><![CDATA[Working with publishers to deliver seamless creative]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/oSzpl5sEKzM/18367.asp</link>
    <description><![CDATA[Part two of our exclusive interview between Revenue Science and Neil Dulake at The Guardian on the state of the agency-publisher relationship. ]]></description>
    <author><![CDATA[Jeremy Mason]]></author>
    <authorid><![CDATA[4416]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mason_jeremy_70x70_2.JPG]]></image>
    <date><![CDATA[February 19, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18367.asp</feedburner:origLink></item><item>
    <title><![CDATA[The truth about the agency-publisher relationship]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/3G5m8l8c4nY/18286.asp</link>
    <description><![CDATA[An exclusive interview with the group head at The Guardian reveals stark truths about the agency-publisher relationship. Read part two next week. ]]></description>
    <author><![CDATA[Jeremy Mason]]></author>
    <authorid><![CDATA[4416]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mason_jeremy_70x70_2.JPG]]></image>
    <date><![CDATA[February 12, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18286.asp</feedburner:origLink></item><item>
    <title><![CDATA[Model behaviour: effective retargeting]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Ymy-oFjeVyA/18285.asp</link>
    <description><![CDATA[How and where should behavioural targeting best be used in the U.K. market? And how can advertisers effectively utilise this tool as a weapon in their armoury?]]></description>
    <author><![CDATA[Brendan Condon]]></author>
    <authorid><![CDATA[8618]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Brendan_Condon_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18285.asp</feedburner:origLink></item><item>
    <title><![CDATA[Three big predictions to impact ad planning in 2008]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/vXSSU_x3cnE/18284.asp</link>
    <description><![CDATA[Hear from a leading digital planner as she shares her&nbsp;thoughts on the three big trends impacting the industry in 2008. ]]></description>
    <author><![CDATA[Amelia Torode]]></author>
    <authorid><![CDATA[7311]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Amelia_Torode_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18284.asp</feedburner:origLink></item><item>
    <title><![CDATA[Sky high social network valuations: for what exactly?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/qSBiXT4u8GA/18446.asp</link>
    <description><![CDATA[A closer look at the business revenue of most social networks means valuations seem absurd rather than accurate. ]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid><![CDATA[5921]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Grant_Keller_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18446.asp</feedburner:origLink></item><item>
    <title><![CDATA[It's not a choice: companies need to optimise the iPhone experience]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/5g-HpWI6l9s/18445.asp</link>
    <description><![CDATA[What's in store for e-marketers looking to the iPhone to deliver an optimum user experience? The vice president for EMEA at Gomez shares his thoughts.]]></description>
    <author><![CDATA[David Flower]]></author>
    <authorid><![CDATA[10325]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flower_david_70x70.JPG]]></image>
    <date><![CDATA[February 26, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18445.asp</feedburner:origLink></item><item>
    <title><![CDATA[Brands need to engage with customers on their own turf]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/sT813TpCYus/18447.asp</link>
    <description><![CDATA[Consumers today want to share their experiences about a brand rather than wait to be told about it. So how can brand marketers be better heard?]]></description>
    <author><![CDATA[Ben Hart]]></author>
    <authorid><![CDATA[10326]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ben_Hart_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18447.asp</feedburner:origLink></item><item>
    <title><![CDATA[Listen rather than dictate to your consumers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ddvge-M8WsU/18197.asp</link>
    <description><![CDATA[One of advertising's great creative minds steps out of the daily grind for a moment to share fascinating thoughts on where digital advertising might take us. ]]></description>
    <author><![CDATA[Lars Bastholm]]></author>
    <authorid><![CDATA[3283]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Lars_Bastholm_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18197.asp</feedburner:origLink></item><item>
    <title><![CDATA[Advertising is dead, long live advertising!]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/MRSnA3nt8wA/18196.asp</link>
    <description><![CDATA[The minds have met, the topics dissected and the speakers confirmed. The inaugural U.K. Agency Summit is almost here! Read on to see what we've got in store. ]]></description>
    <author><![CDATA[Gavin Sutcliffe]]></author>
    <authorid><![CDATA[6531]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sutcliffe_gavin_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18196.asp</feedburner:origLink></item><item>
    <title><![CDATA[Quantum in need of solace]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/6M9XD-JiLxE/18195.asp</link>
    <description><![CDATA[The CEO of DMC despairs at the state of marketing metrics and discusses how marketers can do much better.]]></description>
    <author><![CDATA[Justin Kirby]]></author>
    <authorid><![CDATA[6868]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kirby_justin_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18195.asp</feedburner:origLink></item><item>
    <title><![CDATA[E-retail: more profitable websites]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/-dW8AsFqlK0/18111.asp</link>
    <description><![CDATA[More great tips on delivering a top e-retail site in part two of the extended article from ForeSee Results' president and CEO.]]></description>
    <author><![CDATA[Larry Freed]]></author>
    <authorid><![CDATA[9423]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Larry_Freed_70x70(1).jpg]]></image>
    <date><![CDATA[January 29, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18111.asp</feedburner:origLink></item><item>
    <title><![CDATA[Click fraud: a double threat]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/IHZvh0cBTIc/18110.asp</link>
    <description><![CDATA[How can advertisers actually begin to help networks stamp out the problems of click fraud? The CEO of ClickFacts shares his answers.]]></description>
    <author><![CDATA[Michael Caruso]]></author>
    <authorid><![CDATA[4632]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_caruso_michael_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18110.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital media is a victim of its own success]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/aNI5XE_DY20/18109.asp</link>
    <description><![CDATA[The digital sector must value what it does and the media that it creates -- or agencies and publishers will never really sit up and listen. ]]></description>
    <author><![CDATA[Rob Proctor]]></author>
    <authorid><![CDATA[9748]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rob_Proctor_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18109.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is your landing page fit for purpose?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/d0NvF2QoB30/18048.asp</link>
    <description><![CDATA[A surefire checklist to ensure you don't make the killer mistakes many companies make when developing a landing page. ]]></description>
    <author><![CDATA[Tim Trent]]></author>
    <authorid><![CDATA[6535]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tim_Trent_70x70(2).jpg]]></image>
    <date><![CDATA[January 22, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18048.asp</feedburner:origLink></item><item>
    <title><![CDATA[Ask not what the agency can do for you...]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/WSc8w_AVkl4/18047.asp</link>
    <description><![CDATA[Agencies are not always sure about the value of search, so marketers must drive the positive awareness further.]]></description>
    <author><![CDATA[Wayne Lieb]]></author>
    <authorid><![CDATA[4549]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Wayne_Lieb_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18047.asp</feedburner:origLink></item><item>
    <title><![CDATA[Driving loyalty through great service and dynamic content]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Hi0hWHgM8os/18046.asp</link>
    <description><![CDATA[Straight-talking tips for retailers on how to maximise the most from the customers visiting your site. ]]></description>
    <author><![CDATA[Mattias Berg]]></author>
    <authorid><![CDATA[7781]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mattias_Berg_70x70(1).jpg]]></image>
    <date><![CDATA[January 22, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18046.asp</feedburner:origLink></item><item>
    <title><![CDATA[What publishing experts think about behavioural targeting]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Gff4iThsthc/17961.asp</link>
    <description><![CDATA[Five highly influential names in publishing deliver opinions on how behavioural targeting has rapidly evolved in the U.K. ]]></description>
    <author><![CDATA[Jeremy Mason]]></author>
    <authorid><![CDATA[4416]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mason_jeremy_70x70_2.JPG]]></image>
    <date><![CDATA[January 15, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17961.asp</feedburner:origLink></item><item>
    <title><![CDATA[E-retail uncovered: maximise your user experience]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/AjxXBmCFl38/17960.asp</link>
    <description><![CDATA[In this first installment of two parts, discover how to drive a successful e-retail site with&nbsp;10 surefire steps to success.]]></description>
    <author><![CDATA[Larry Freed]]></author>
    <authorid><![CDATA[9423]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Larry_Freed_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17960.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making your brand Facebook friendly]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/MRUtcgL0x5U/17959.asp</link>
    <description><![CDATA[Why have social networks taken off so successfully in the U.K. -- and how can brands secure trusted positions within them? ]]></description>
    <author><![CDATA[Jonathan Fletcher]]></author>
    <authorid><![CDATA[9422]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jon_Fletcher_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17959.asp</feedburner:origLink></item><item>
    <title><![CDATA[What will impact agencies in 2008? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/7-z_6acSC2o/17911.asp</link>
    <description><![CDATA[Digital is here to stay and the evolution of the agency is a certainty. Check out the six key predictions for 2008 here.]]></description>
    <author><![CDATA[Gavin Sutcliffe]]></author>
    <authorid><![CDATA[6531]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sutcliffe_gavin_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17911.asp</feedburner:origLink></item><item>
    <title><![CDATA[Brands must be bold to rise above the rest]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/-_GOQbVp0yE/17891.asp</link>
    <description><![CDATA[Brands shouldn't be afraid to experiment boldly this year, instead of simply trying to imitate competitors.]]></description>
    <author><![CDATA[Justin Kirby]]></author>
    <authorid><![CDATA[6868]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kirby_justin_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17891.asp</feedburner:origLink></item><item>
    <title><![CDATA[A happy new year for email marketing?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/MivOA7k8R4M/17890.asp</link>
    <description><![CDATA[Check out Tim Trent's irreverent, acerbic predictions for email marketing over the course of 2008.]]></description>
    <author><![CDATA[Tim Trent]]></author>
    <authorid><![CDATA[6535]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_trent_tim_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17890.asp</feedburner:origLink></item><item>
    <title><![CDATA[Make your website SMART]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/YBQ6xXKqTGE/17747.asp</link>
    <description><![CDATA[A straight-talking guide to maximising your web applications and improving the experience for your end user. ]]></description>
    <author><![CDATA[Matt Poepsel]]></author>
    <authorid><![CDATA[9026]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Matt_Poepsel_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17747.asp</feedburner:origLink></item><item>
    <title><![CDATA[How can agencies actually begin to tackle their problems?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/9j5AvqXvI20/17746.asp</link>
    <description><![CDATA[Read the candid lowdown on what the U.K. Agency Summit Advisory Board thinks&nbsp;should change about the way agencies are working.]]></description>
    <author><![CDATA[Gavin Sutcliffe]]></author>
    <authorid><![CDATA[6531]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sutcliffe_gavin_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17746.asp</feedburner:origLink></item><item>
    <title><![CDATA[The key role of ad operations in behavioural targeting]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/UoO82isR-84/17745.asp</link>
    <description><![CDATA[Find out what was discussed when major publishers recently met to examine the future of behavioural targeting.]]></description>
    <author><![CDATA[Jeremy Mason]]></author>
    <authorid><![CDATA[4416]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mason_jeremy_70x70_2.JPG]]></image>
    <date><![CDATA[December 18, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17745.asp</feedburner:origLink></item><item>
    <title><![CDATA[Playing cupid with your email subscribers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/kDTN0QyKdDE/17688.asp</link>
    <description><![CDATA[Your email subscribers are a fickle bunch, and often very hard to please! Here's a cupid's guide to keeping them keen on you. ]]></description>
    <author><![CDATA[Andrew Robinson]]></author>
    <authorid><![CDATA[8932]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Andrew_Robinson_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17688.asp</feedburner:origLink></item><item>
    <title><![CDATA[Widget marketing metrics that matter]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/wt5TSObG5Bs/17687.asp</link>
    <description><![CDATA[With Europe's first ever widget event taking place last week in Brighton, one of the keynote speakers digs into the issue of relevance. ]]></description>
    <author><![CDATA[Chris Cunningham]]></author>
    <authorid><![CDATA[2209]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Chris_Cunningham_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17687.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing technology integration -- turning promise into reality]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/jdU4o_M5jj8/17686.asp</link>
    <description><![CDATA[There are so many powerful online marketing tools available today. But how on earth do you get the most out of them?]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid><![CDATA[5921]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Grant_Keller_70x70(1).jpg]]></image>
    <date><![CDATA[December 11, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17686.asp</feedburner:origLink></item><item>
    <title><![CDATA[Cracking the social media nut takes nous]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/6Fn1VtM2dr8/17496.asp</link>
    <description><![CDATA[Do you really understand what a social network can do for your brand and how it can be best utilised? If not, read on.]]></description>
    <author><![CDATA[Justin Kirby]]></author>
    <authorid><![CDATA[6868]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kirby_justin_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17496.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 golden rules for affiliate marketers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/tZ7SjdKBDz0/17499.asp</link>
    <description><![CDATA[With affiliate marketing set to grow rapidly, what are the golden rules you should follow to ensure success?]]></description>
    <author><![CDATA[Rob Wilson]]></author>
    <authorid><![CDATA[8756]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rob_Wilson_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17499.asp</feedburner:origLink></item><item>
    <title><![CDATA[Using the mobile phone to understand consumers ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/QC9-i-uLhj4/17497.asp</link>
    <description><![CDATA[In market research, reaching consumers and maintaining their interest is the greatest challenge. Can mobile offer solutions?]]></description>
    <author><![CDATA[David Day]]></author>
    <authorid><![CDATA[8755]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/David_Day_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17497.asp</feedburner:origLink></item><item>
    <title><![CDATA[All roads lead to behavioural targeting]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/uOnxwI8cq-o/17427.asp</link>
    <description><![CDATA[The co-founder of one of Europe's leading behavioural firms lays down seven essential rules to ensure you get your targeting spot on. ]]></description>
    <author><![CDATA[Frank Wagner]]></author>
    <authorid><![CDATA[8616]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Frank_Wagner_70x70.jpg]]></image>
    <date><![CDATA[November 27, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17427.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why now is not the time to exchange ad networks]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Zpr9jHFulb8/17428.asp</link>
    <description><![CDATA[Perhaps ad exchanges are weighted in favour of advertisers, whilst networks provide more of a publisher bias? Not so, argues Brendan Condon. ]]></description>
    <author><![CDATA[Brendan C. Condon]]></author>
    <authorid><![CDATA[8618]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Brendan_Condon_70x70.jpg]]></image>
    <date><![CDATA[November 27, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17428.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why include mobile marketing within your strategy? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/4JXFNhT-phQ/17426.asp</link>
    <description><![CDATA[Mobile advertising has had a few false dawns. But is this now the time for a major change? Don Macinnes thinks mobile advertising could very soon outstrip traditional media. ]]></description>
    <author><![CDATA[Don Macinnes]]></author>
    <authorid><![CDATA[8619]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Don_Macinnes_70x70.jpg]]></image>
    <date><![CDATA[November 27, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17426.asp</feedburner:origLink></item><item>
    <title><![CDATA[Measuring how we measure]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/aahy3JbXlsY/17376.asp</link>
    <description><![CDATA[Being able to tangibly measure the advertising process will be critical as all media eventually becomes digitally enabled. ]]></description>
    <author><![CDATA[Dean Donaldson]]></author>
    <authorid><![CDATA[6227]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dean_Donaldson_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17376.asp</feedburner:origLink></item><item>
    <title><![CDATA[Goodbye viral marketing, hello social marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/zdt-gj-kseM/17375.asp</link>
    <description><![CDATA[It's crucial to understand the differences between a viral and a social marketing campaign, where participants are both willing and eager to participate.]]></description>
    <author><![CDATA[John Ginsberg]]></author>
    <authorid><![CDATA[7054]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/John_Ginsberg_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17375.asp</feedburner:origLink></item><item>
    <title><![CDATA[Crossing the pond with your search engine marketing strategy]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ooD3YEJwTms/17374.asp</link>
    <description><![CDATA[Cultural sensitivity is vital if you're to succeed in hitting the sweet spot with your SEM strategy, argues Warren Cowan. ]]></description>
    <author><![CDATA[Warren Cowan]]></author>
    <authorid><![CDATA[8529]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Warren_Cowan_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17374.asp</feedburner:origLink></item><item>
    <title><![CDATA[The metrics of pay-per-click -- evolving a flawed system]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/gG-K3YaiSiY/17266.asp</link>
    <description><![CDATA[Advertising measurement on the web is becoming the next major battleground, according to James Sandoval, who argues the current systems can't exist for much longer... ]]></description>
    <author><![CDATA[James Sandoval]]></author>
    <authorid><![CDATA[8343]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/James_Sandoval_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17266.asp</feedburner:origLink></item><item>
    <title><![CDATA[Effective measurement of email campaigns]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/31PncNxH35s/17268.asp</link>
    <description><![CDATA[With a wealth of new metrics tools available to marketers, it's important to not get caught up in the excitement of it all and forget the vital basics. ]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid><![CDATA[5921]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_keller_grant_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17268.asp</feedburner:origLink></item><item>
    <title><![CDATA[Mobile marketing -- the hidden potential ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/0_baOxRgdNg/17267.asp</link>
    <description><![CDATA[Too often, the strengths of mobile marketing are overlooked and instead it's treated as an inferior web marketing service. But there's so much more potential to be unlocked, argues Christian Harris.]]></description>
    <author><![CDATA[Christian Harris]]></author>
    <authorid><![CDATA[8342]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Christian_Harris_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17267.asp</feedburner:origLink></item><item>
    <title><![CDATA[Widget marketing -- sure hype we get it right!]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/R6R5Doiz5ug/17181.asp</link>
    <description><![CDATA[Are widgets over-hyped as a technology? As advertisers and marketers become more and more familiar with innovations available, what does the future hold for this particular marketing tool? ]]></description>
    <author><![CDATA[Chris Cunningham]]></author>
    <authorid><![CDATA[2209]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Chris_Cunningham_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17181.asp</feedburner:origLink></item><item>
    <title><![CDATA[Being on your best 'behaviour']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/2dbVgZi3bxk/17180.asp</link>
    <description><![CDATA[As a relatively new industry in the U.K., behavioural targeting must deliver exceptional customer service to grow confidence, argues Jeremy Mason. ]]></description>
    <author><![CDATA[Jeremy Mason]]></author>
    <authorid><![CDATA[4416]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jeremy_Mason_70x70(1).jpg]]></image>
    <date><![CDATA[November 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17180.asp</feedburner:origLink></item><item>
    <title><![CDATA[Unopened direct mail rates are not the issue]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ShPKAzcZbpA/17179.asp</link>
    <description><![CDATA[DM certainly has its detractors, but when it's done correctly it can be as effective and creative a medium as any. Online and through the post, DM can achieve success if a few simple rules are followed. ]]></description>
    <author><![CDATA[Mark Jackson]]></author>
    <authorid><![CDATA[8233]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mark_Jackson_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17179.asp</feedburner:origLink></item><item>
    <title><![CDATA[It's not rocket science - it's only behavioural targeting]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/WuzLj_Wjxv4/17101.asp</link>
    <description><![CDATA[Why has behavioural targeting become associated with the unreachable fathoms of advanced mathematics? Paul Goad, managing director at TACODA, decides it's time to lay down some clarity.]]></description>
    <author><![CDATA[Paul Goad]]></author>
    <authorid><![CDATA[8048]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Paul_Goad_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17101.asp</feedburner:origLink></item><item>
    <title><![CDATA[U.K. online ad spend: where to next? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/8_wq05ASUHE/17100.asp</link>
    <description><![CDATA[In the second part of his expert analysis of current U.K. online ad spend, Danny Meadows-Klue predicts where the future will take the digital industry and how online spend will affect other forms of media through 2008 and beyond.]]></description>
    <author><![CDATA[Danny Meadows-Klue]]></author>
    <authorid><![CDATA[7517]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Danny_Meadows_Klue_70x_70(1).jpg]]></image>
    <date><![CDATA[October 30, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17100.asp</feedburner:origLink></item><item>
    <title><![CDATA[Second Life: what value can it add beyond PR and marketing?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/j-GNOorUhss/17099.asp</link>
    <description><![CDATA[Catriona Campbell, one of the internet's most respected entrepreneurs, delivers a fascinating account of what Second Life could <EM>really </EM>deliver for the online marketing business. ]]></description>
    <author><![CDATA[Catriona Campbell]]></author>
    <authorid><![CDATA[8050]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Catriona_Campbell_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17099.asp</feedburner:origLink></item><item>
    <title><![CDATA[U.K. online ad spend: biggest leap yet ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/bTfthzkKos4/17021.asp</link>
    <description><![CDATA[We all know how strong digital growth is in the U.K., but the latest figures show an unprecedented level of confidence that's got traditional advertisers running scared. Danny Meadows-Klue reads between the lines of the figures in part one of his feature length examination. ]]></description>
    <author><![CDATA[Danny Meadows-Klue]]></author>
    <authorid><![CDATA[7517]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Danny_Meadows_Klue_70x_70(1).jpg]]></image>
    <date><![CDATA[October 23, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17021.asp</feedburner:origLink></item><item>
    <title><![CDATA[Developing positive interactions through real-time decisioning]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/oNTGpx5jI-0/17019.asp</link>
    <description><![CDATA[The traditional role of direct marketing was to push messages onto consumers, but digital has torn this obsolete script up forever, argues Nick Earnshaw.]]></description>
    <author><![CDATA[Nick Earnshaw]]></author>
    <authorid><![CDATA[7970]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Nick_Earnshaw_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17019.asp</feedburner:origLink></item><item>
    <title><![CDATA[Pay-per-click: an ad for all seasons]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/7A8YfNJetSo/17018.asp</link>
    <description><![CDATA[Special events and holidays can be a make-or-break time for pay-per-click advertisers, but with careful planning and implementation you can make hay, and a lot of it, while the seasonal sun shines, remarks Chrysi Philalithes of MIVA. ]]></description>
    <author><![CDATA[Chrysi Philalithes]]></author>
    <authorid><![CDATA[3947]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Chrysi_Philalithes_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17018.asp</feedburner:origLink></item><item>
    <title><![CDATA[Trust is the future of privacy]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Ko7WlRD0Rf0/16950.asp</link>
    <description><![CDATA[In this fascinating overview following his involvement in the ad:tech London panel, "Digital Privacy -- how to respect your customers"; Ben Hourahine from Leo Burnett evaluates the power of consumer choice, and how trust will become the tipping point in the future. ]]></description>
    <author><![CDATA[Ben Hourahine]]></author>
    <authorid><![CDATA[7774]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ben_Hourahine_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16950.asp</feedburner:origLink></item><item>
    <title><![CDATA[Ten landmines for e-marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/vx98YF0m45w/16949.asp</link>
    <description><![CDATA[Is there actually a practical check list that e-marketers can tick to ensure a successful campaign? Tim Trent believes there is, and sources the ten most important landmines to avoid if you want to stay successful and in business. ]]></description>
    <author><![CDATA[Tim Trent]]></author>
    <authorid><![CDATA[6535]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tim_Trent_70x70(1).jpg]]></image>
    <date><![CDATA[October 16, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16949.asp</feedburner:origLink></item><item>
    <title><![CDATA[Differentiating between price comparison and cash-back websites]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/OI5diw_m_9A/16948.asp</link>
    <description><![CDATA[Price comparison sites are a very powerful tool for consumers looking to make a savvy purchase online, but often users misunderstand how cash-back websites work. Mattias Berg, UK managing director of PriceRunner, clears up the uncertainty with a look into the differences between the two services.]]></description>
    <author><![CDATA[Mattias Berg]]></author>
    <authorid><![CDATA[7781]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mattias_Berg_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16948.asp</feedburner:origLink></item><item>
    <title><![CDATA[The past, present and future of behavioural targeting]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/6fsZn8poWvU/16891.asp</link>
    <description><![CDATA[As behavioural targeting leaps on in bounds here in the U.K., Jeremy Mason of Revenue Science digs into what makes the European BT market such a promising and fertile marketplace for advertisers. ]]></description>
    <author><![CDATA[Jeremy Mason]]></author>
    <authorid><![CDATA[4416]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jeremy_Mason_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16891.asp</feedburner:origLink></item><item>
    <title><![CDATA[A wake up call to search marketers]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/btuMZ5k1vFo/16881.asp</link>
    <description><![CDATA[With such a diverse range of communications tools now available to marketers, it's easy to fall into the trap of moving from one channel to the next, rendering previous tools redundant. Grant Keller examines the importance of enrichment, rather than adoption, to achieve a great marketing mix.]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid><![CDATA[5921]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Grant_Keller_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16881.asp</feedburner:origLink></item><item>
    <title><![CDATA[Using different messaging channels appropriately]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/v7d9ToyDYGM/16880.asp</link>
    <description><![CDATA[Whilst many marketers are coming to terms with the full capabilities of search, many are left blinded by the science. David White, chair of the IAB UK search taskforce, states that SEM companies need to learn from the marketers, to talk clearly in terms of benefits and targeting.]]></description>
    <author><![CDATA[David White]]></author>
    <authorid><![CDATA[7621]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/David_White_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16880.asp</feedburner:origLink></item><item>
    <title><![CDATA[Falling in love 2.0: Why it's 'all change' in the relationship rules]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/vYk1OV-ZEUs/16830.asp</link>
    <description><![CDATA[Social analysts have been telling us for years that people's trust has shifted from institutions to friends. IAB Europe's co-founder and former CEO&nbsp;tells us how online marketers can keep well ahead of the game. ]]></description>
    <author><![CDATA[Danny Meadows-Klue]]></author>
    <authorid><![CDATA[7517]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Danny_Meadows_Klue_70x_70.jpg]]></image>
    <date><![CDATA[October 02, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16830.asp</feedburner:origLink></item><item>
    <title><![CDATA[Intelligent behaviour: a new era for online advertising]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/vdBmuektglg/16786.asp</link>
    <description><![CDATA[Behavioural marketing is one of the most advanced and exciting developments in recent years, argues Dirk Freytag, CEO of ADTECH. But just because it can be made complicated, this doesn't mean that it should be! ]]></description>
    <author><![CDATA[Dirk Freytag]]></author>
    <authorid><![CDATA[7477]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dirk_Freytag_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16786.asp</feedburner:origLink></item><item>
    <title><![CDATA[Surviving the online marketing jungle]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/fM-ABEgpiMk/16785.asp</link>
    <description><![CDATA[Today's consumers are in very much in love with the empowerment of personal opinion. They no longer believe the word of an organisation but instead run to their peers for reviews and competitive information. John Ginsberg of Ensight explores the challenge of really connecting with today's customer. ]]></description>
    <author><![CDATA[John Ginsberg]]></author>
    <authorid><![CDATA[7054]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/John_Ginsberg_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16785.asp</feedburner:origLink></item><item>
    <title><![CDATA[Video advertising on the internet doesn't work... yet!]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/iNk-EE2xiuI/16699.asp</link>
    <description><![CDATA[Great video advertising demands more than brands just putting television commercials online. Tony Martin, SVP of ROO Media, explains what is needed to deliver&nbsp;top results with your video campaigns. ]]></description>
    <author><![CDATA[Tony Martin]]></author>
    <authorid><![CDATA[7410]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tony_Martin_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16699.asp</feedburner:origLink></item><item>
    <title><![CDATA[Building appropriate websites]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/1iqFMr-qDlA/16698.asp</link>
    <description><![CDATA[For every well-executed web development, there may be 10 that completely fail. Dan Bower examines why it's critical to create something inline with your brand that people want to see, rather than throw something out into the ether. ]]></description>
    <author><![CDATA[Daniel Bower]]></author>
    <authorid><![CDATA[6932]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Daniel_Bower_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16698.asp</feedburner:origLink></item><item>
    <title><![CDATA[The dawn of 'sticky' search ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/6q_wVtNq2hY/16697.asp</link>
    <description><![CDATA[Search accounts for the lion's share of online advertising spend, but too many potential customers slip through the net, argues Ed Stevenson, managing director of 24/7 Real Media.]]></description>
    <author><![CDATA[Ed Stevenson]]></author>
    <authorid><![CDATA[7413]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ed_Stevenson_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16697.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is Google the only driver of the speeding online juggernaut?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/ZhinsISjeUQ/16386.asp</link>
    <description><![CDATA[Everyone's talking about Google. So what impact could the virtual behemoth (among others) have upon that more traditional of media roles - the planner and buyer?]]></description>
    <author><![CDATA[Gavin Sutcliffe]]></author>
    <authorid><![CDATA[6531]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Gavin_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16386.asp</feedburner:origLink></item><item>
    <title><![CDATA[True web marketing success is only achieved through integration]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/1UVxVG4QYMI/16385.asp</link>
    <description><![CDATA["By entertaining and interacting with the consumer... a mutually beneficial relationship can be established and consumers will be happy to interact", argues the CEO of RMG Connect in London.]]></description>
    <author><![CDATA[Tim Hipperson ]]></author>
    <authorid><![CDATA[6297]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hipperson_tim_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16385.asp</feedburner:origLink></item><item>
    <title><![CDATA[Learning to embrace reviews, no matter how critical ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/8kVOulsiehY/16384.asp</link>
    <description><![CDATA[It's time for businesses to embrace online criticisms and face up to their duties to their local customers. One London-based local search expert shares his beliefs.]]></description>
    <author><![CDATA[Daniel Bower ]]></author>
    <authorid><![CDATA[6932]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Daniel_Bower_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16384.asp</feedburner:origLink></item><item>
    <title><![CDATA[Merger mania hits online marketing ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/_1_NjU7IBio/16383.asp</link>
    <description><![CDATA[The Managing Director of R.O. EYE predicts where we'll all be if the current rate of industry consolidation continues at the present pace. ]]></description>
    <author><![CDATA[Mark Kuhillow]]></author>
    <authorid><![CDATA[6911]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kuhillow_mark_70x70.JPG]]></image>
    <date><![CDATA[August 28, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16383.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to extract value from consumers - great affiliate marketing for retailers ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/8bDR9vLSQoM/16382.asp</link>
    <description><![CDATA[Affiliate marketing has grown from strength to strength in the UK. Learn from the Managing Director of Commission Junction and Mediaplex how to increase activity, even during quiet times of the year. ]]></description>
    <author><![CDATA[Alison Guise ]]></author>
    <authorid><![CDATA[6912]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Alison_Guise_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16382.asp</feedburner:origLink></item><item>
    <title><![CDATA[The death of privacy]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/QRfUtklE1kw/16629.asp</link>
    <description><![CDATA[As individuals, the web has offered us so many opportunities to connect. We share everything, all the time, with everyone. But where is it all going? VCCP's head of digital strategy explores&nbsp;this worrying new trend.]]></description>
    <author><![CDATA[Amelia Torode]]></author>
    <authorid><![CDATA[7311]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Amelia_Torode_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16629.asp</feedburner:origLink></item><item>
    <title><![CDATA[Influencing the 'word of mouse']]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/y3tPdxDBrfM/16628.asp</link>
    <description><![CDATA["PR is often considered the afterthought in the marketing budget breakdown, but the fact of the matter is, it is a less costly and a more measurable way of encouraging people to view sites."]]></description>
    <author><![CDATA[Adrian Brady]]></author>
    <authorid><![CDATA[7310]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Adrian_Brady_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16628.asp</feedburner:origLink></item><item>
    <title><![CDATA[Let your creativity shine when creating audience segments]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/EzIebrXcahY/16627.asp</link>
    <description><![CDATA[It can be fun to get creative with your behavioural targeting! Do it well and you'll find&nbsp;even the&nbsp;hardest-to-reach audiences successfully. ]]></description>
    <author><![CDATA[Jeremy Mason]]></author>
    <authorid><![CDATA[4416]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mason_jeremy_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16627.asp</feedburner:origLink></item><item>
    <title><![CDATA[Who cares? Let's just spam them all! ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/6puvv6PU_g4/16528.asp</link>
    <description><![CDATA[The U.K. has an enviable track record for high quality, permission-based marketing. This could be all set to change if some individuals had their way. Tim Trent debates.]]></description>
    <author><![CDATA[Tim Trent]]></author>
    <authorid><![CDATA[6535]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tim_Trent_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16528.asp</feedburner:origLink></item><item>
    <title><![CDATA[Web TV is a corporate phenomenon too ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/tYuDqqI_ZPo/16527.asp</link>
    <description><![CDATA["If it's well integrated with other relevant digital content, then web TV is seen as a high value business communications tool rather than a piece of fluff..." argues Stuart Maister, managing director of BroadView.]]></description>
    <author><![CDATA[Stuart Maister]]></author>
    <authorid><![CDATA[7173]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Stuart_McMaster_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16527.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital marketers keep raising the standards in the U.K.]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/K4sbEofvOOI/16526.asp</link>
    <description><![CDATA[The quality of entries to the AOP's forthcoming annual awards demonstrates the strengths of the U.K. digital creative market. One of the judges reveals his thoughts on what to expect from this year's contenders. ]]></description>
    <author><![CDATA[John Whitaker]]></author>
    <authorid><![CDATA[7164]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/John_Whitaker_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16526.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Semel moment: How we must learn to face the consumer again ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/yx02g4mKZQM/16456.asp</link>
    <description><![CDATA[Ensure you place a premuim on understanding your consumer, not product attributes, and then align your media accordingly. The CEO of Burst! Media speaks up.]]></description>
    <author><![CDATA[Jarvis Coffin ]]></author>
    <authorid><![CDATA[79]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_coffin_jarvis_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16456.asp</feedburner:origLink></item><item>
    <title><![CDATA[Web 2.0: A marketer's perspective on this misunderstood concept ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/JevgbaN3fPw/16453.asp</link>
    <description><![CDATA[Bored of hearing the same old tales about the wonders of Web 2.0? Grant Keller is here to re-energise you and offer some fresh ideas.]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid><![CDATA[5921]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_keller_grant_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16453.asp</feedburner:origLink></item><item>
    <title><![CDATA[Do we need to worry about mobile inventory? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Ct_akQ4HKFE/16451.asp</link>
    <description><![CDATA[Beware! Planners need to better understand what will drive consumers' uptake of mobile internet. Carat's associate director shares her knowledge.]]></description>
    <author><![CDATA[Julie Jeancolas]]></author>
    <authorid><![CDATA[1378]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/Julie_Jeancolas.jpg]]></image>
    <date><![CDATA[September 04, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16451.asp</feedburner:origLink></item><item>
    <title><![CDATA[Do marketers know enough to manage their businesses' word of mouth strategy?]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/kw_wY4vMq14/16333.asp</link>
    <description><![CDATA["Marketers are increasingly charged with adopting WOM strategies to help businesses deliver on their promises", says Justin Kirby, MD of Digital Media Communications. ]]></description>
    <author><![CDATA[Justin Kirby]]></author>
    <authorid><![CDATA[6868]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kirby_justin_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16333.asp</feedburner:origLink></item><item>
    <title><![CDATA[Harnessing the power of contextual advertising networks]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/1-0d5ZtQFG4/16332.asp</link>
    <description><![CDATA[MIVA's global marketing VP&nbsp;shares her expertise on delivering truly effective contextual Pay-Per-Click ads.]]></description>
    <author><![CDATA[Chrysi Philalithes ]]></author>
    <authorid><![CDATA[3947]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Philalithes_Chrysi_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16332.asp</feedburner:origLink></item><item>
    <title><![CDATA[Roche Diagnostics - anatomy of a serious data breach ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/OeuyAwPd1EE/16334.asp</link>
    <description><![CDATA[In this extended article, the former Gartner Chief Privacy Officer explores how breaches of security&nbsp;can ruin even the most innocent of newsletters&nbsp;and tells you how you can avoid making the same mistakes.]]></description>
    <author><![CDATA[Tim Trent ]]></author>
    <authorid><![CDATA[6535]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_trent_tim_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16334.asp</feedburner:origLink></item><item>
    <title><![CDATA[Creating behavioural targeting segments - Part 2: Agency Tips]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/YvhHlD-rh_0/16316.asp</link>
    <description><![CDATA[Some very handy tips from Revenue Science's Jeremy Mason on how agencies can ensure publishers build the best audience segments for them. ]]></description>
    <author><![CDATA[Jeremy Mason]]></author>
    <authorid><![CDATA[4416]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mason_jeremy_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16316.asp</feedburner:origLink></item><item>
    <title><![CDATA[Be a rock star media planner - Part 2 ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/l1DR9LIVEBs/16315.asp</link>
    <description><![CDATA[In the second part of his mentoring to young media planners, iMedia legend David L. Smith, CEO of Mediasmith,reveals more great tips on how to really get ahead in your career. ]]></description>
    <author><![CDATA[David L. Smith ]]></author>
    <authorid><![CDATA[141]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_smith_david_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16315.asp</feedburner:origLink></item><item>
    <title><![CDATA[Will 'anarchy' kill the Web 2.0 experience? ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/gk4-CNGGtoI/16234.asp</link>
    <description><![CDATA["<EM>We now live in a composite world - or state of anarchy, depending on your point of view</EM>" writes David Flower of Gomez, as he examines how organisations are relinquishing control of the&nbsp;web experience.]]></description>
    <author><![CDATA[David Flower]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flower_david_70x70.JPG]]></image>
    <date><![CDATA[August 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16234.asp</feedburner:origLink></item><item>
    <title><![CDATA[Celebrating the Cannes Cyber Lions in style -- some memories ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/MDcIWO8mIVA/16223.asp</link>
    <description><![CDATA[The Cannes Lions are renowned as the essential industry event to be at, but it's especially fascinating to hear the inside dirt from those in the thick of it. RMG Connect's bronze award-winning creative team share some of the memories of the 2007 event... ]]></description>
    <author><![CDATA[Darren O'Beirne & Jonathan Meatyard]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jonathandarren_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16223.asp</feedburner:origLink></item><item>
    <title><![CDATA[Be a rock star media planner - Part 1]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/8B6_Gp0pIh8/16222.asp</link>
    <description><![CDATA[One of the contributor legends of iMedia Connection, Dave Smith, CEO and&nbsp;Founder&nbsp;of Mediasmith, shares some of his top tips on how to become a superstar media planner.]]></description>
    <author><![CDATA[David Smith ]]></author>
    <authorid><![CDATA[141]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_smith_dave_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16222.asp</feedburner:origLink></item><item>
    <title><![CDATA[B2B email: Let's not confuse use with abuse ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/31UlRvxFI3A/16221.asp</link>
    <description><![CDATA[Whether marketers like it or not, the power has shifted, customers and prospects are now in control - argues Grant Keller, Director for EMEA at Acceleration]]></description>
    <author><![CDATA[Grant Keller]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_keller_grant_70x70.JPG]]></image>
    <date><![CDATA[August 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16221.asp</feedburner:origLink></item><item>
    <title><![CDATA[How better display Ad Targeting is changing internet advertising ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/kSkZEOuZBPs/16220.asp</link>
    <description><![CDATA[Behavioural targeting is here to stay, argues Tim Brown, Managing Director of Blue Lithium, and is proving highly successful in the UK for a number of reasons. ]]></description>
    <author><![CDATA[Tim Brown ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brown_tim_70x70.JPG]]></image>
    <date><![CDATA[August 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16220.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketers need a new approach to the consumer ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/s9jQ9aKVbLc/16218.asp</link>
    <description><![CDATA[It's high time we opened our eyes and learned to love our customers again, argues the Group Communications Manager at DMG World Media in London. ]]></description>
    <author><![CDATA[Christophe Asselin ]]></author>
    <authorid><![CDATA[4577]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_asselin_christophe_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16218.asp</feedburner:origLink></item><item>
    <title><![CDATA[Affiliate marketers take lessons from media agencies ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/C9BqdF44r4M/16217.asp</link>
    <description><![CDATA[Mark Kuhillow, Managing Director of RO EYE, comments that <EM>"Affiliate marketing is about securing sales for merchants in exchange for commissions, while media agencies and PR are about wooing journalists and ad networks to get publicity for their clients. Right? Not anymore..."</EM>]]></description>
    <author><![CDATA[Mark Kuhillow]]></author>
    <authorid><![CDATA[6911]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kuhillow_mark_70x70.JPG]]></image>
    <date><![CDATA[August 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16217.asp</feedburner:origLink></item><item>
    <title><![CDATA[Pass the remote!  ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/SDoE0yYojWM/15679.asp</link>
    <description><![CDATA[The CEO of Burst Media notes that as a creative enterprise, online media is clearly off to a bad start, and that it's great media planning that often holds the true key to a campaign's success]]></description>
    <author><![CDATA[Jarvis Coffin ]]></author>
    <authorid><![CDATA[79]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_coffin_jarvis_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15679.asp</feedburner:origLink></item><item>
    <title><![CDATA[An odd form of marketing, by email, and without permission]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Xq7ntiZMVLU/15678.asp</link>
    <description><![CDATA[In this examination of possible marketing intrusion, Tim Trent, former Chief Privacy Officer of Gartner, shares his thoughts on some of the new recruitment methods being employed by the big boys...]]></description>
    <author><![CDATA[Tim Trent ]]></author>
    <authorid><![CDATA[6535]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_trent_tim_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15678.asp</feedburner:origLink></item><item>
    <title><![CDATA[iMedia Connection makes the big leap across the pond]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/8G7cVJdg6dw/15677.asp</link>
    <description><![CDATA[A very warm welcome to our launch newsletter for iMedia Connection UK!]]></description>
    <author><![CDATA[Gavin Sutcliffe]]></author>
    <authorid><![CDATA[6531]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sutcliffe_gavin_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15677.asp</feedburner:origLink></item><item>
    <title><![CDATA[Great publisher tips for creating Behavioural Segments]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/GYgjHtNfzSY/15646.asp</link>
    <description><![CDATA[Revenue Science's Client Services Director for Europe examines what constitutes a well-defined segment of users]]></description>
    <author><![CDATA[Jeremy Mason ]]></author>
    <authorid><![CDATA[4416]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mason_jeremy_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15646.asp</feedburner:origLink></item><item>
    <title><![CDATA[Microsite Mania - Stop the Madness!]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/5KJTU0YDwWY/15645.asp</link>
    <description><![CDATA[It is official, all agencies are now digital agencies and brands are under siege... John Baker, Managing Partner at OgilvyOne, speaks out.]]></description>
    <author><![CDATA[John Baker]]></author>
    <authorid><![CDATA[6298]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baker_john_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15645.asp</feedburner:origLink></item><item>
    <title><![CDATA[The 2012 Olympic logo - enough chat. It's time to act...! ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/Je2TgxAw7pk/15644.asp</link>
    <description><![CDATA["It’s time that agencies put our money where our mouths are – lets re-pitch the logo design for free…" argues the CEO of RMG Connect, Tim Hipperson, as he pulls no punches with his thoughts on the London Olympic logo design.]]></description>
    <author><![CDATA[Tim Hipperson]]></author>
    <authorid><![CDATA[6297]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hipperson_tim_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15644.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Age of Participation ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/rU9rP1PgM2w/15643.asp</link>
    <description><![CDATA[We live in an exciting new age of consumer participation, according to Alastair Duncan, Chief Executive of MRM Worldwide. What does this means for the online marketing community?]]></description>
    <author><![CDATA[Alistair Duncan]]></author>
    <authorid><![CDATA[6299]]></authorid>
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_duncan_alistair_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15643.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to... successfully advertise on mobile]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/3eYmwIw72dk/31691.asp</link>
    <description />
    <author><![CDATA[Ben Humphry]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image />
    <date><![CDATA[May 15, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31691.asp</feedburner:origLink></item><item>
    <title><![CDATA[Stalking your competitors on social media]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/lsewGKEJPCw/32296.asp</link>
    <description />
    <author />
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/stalking_70.jpg]]></image>
    <date />
<feedburner:origLink>http://www.imediaconnection.com/content/32296.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to bypass spam filters legally ]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/NpDEq6Ttr84/32227.asp</link>
    <description><![CDATA[If steering clear of legal trouble isn't enough to convince you, how about squeezing more ROI out of your emails? Take a look at the things you should absolutely never do and&nbsp;those which is certainly should.]]></description>
    <author><![CDATA[Corey Eridon ]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/spam_70(2).jpg]]></image>
    <date><![CDATA[July 10, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/32227.asp</feedburner:origLink></item><item>
    <title><![CDATA[12 quick tips to become a Google search expert]]></title>
    <link>http://feedproxy.google.com/~r/iMediaConnectionUK/~3/-y6_TaQqswk/32228.asp</link>
    <description><![CDATA[If your current use of Google is limited to typing in a few words, then I’m here to tell you that there's a better way -- and it's not hard to learn. ]]></description>
    <author><![CDATA[Dharmesh Shah]]></author>
    <authorid />
    <section><![CDATA[IMEDIA UK]]></section>
    <sectionurl><![CDATA[/UK/15201.asp]]></sectionurl>
    <image><![CDATA[/images/content/google_70_(2).jpg]]></image>
    <date><![CDATA[July 10, 2012]]></date>
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