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 <title>iMedia Connection: Brand Issues Archive - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
 <image>
  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[In our modern relationship with brands, who's branding whom?]]></title>
    <link>http://www.imediaconnection.com/content/39891.asp</link>
    <description><![CDATA[When brands connect with us, we give them power. And when they don't, we take it away. Read on to learn more about the evolution of brand messaging. ]]></description>
    <author><![CDATA[Lauren Cascio]]></author>
    <authorid><![CDATA[71924]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cascio_Lauren_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2016]]></date>
</item><item>
    <title><![CDATA[Why your brand will lose without artistic partnerships]]></title>
    <link>http://www.imediaconnection.com/content/39771.asp</link>
    <description><![CDATA[Today's young consumers are interested in creating experiences with their favorite musicians. See how brand building has changed over the past few decades.]]></description>
    <author><![CDATA[Jesse Kirshbaum]]></author>
    <authorid><![CDATA[71679]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kirshbaum_Jesse_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2016]]></date>
</item><item>
    <title><![CDATA[3 ways to build brand equity through prestige marketing]]></title>
    <link>http://www.imediaconnection.com/content/39627.asp</link>
    <description><![CDATA[Luxury branding can transform you into a trendy and desirable entity. Incorporate these tips into your own strategy. ]]></description>
    <author><![CDATA[Gabe Fenigsohn]]></author>
    <authorid><![CDATA[69813]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Fenigsohn_Gabe_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2015]]></date>
</item><item>
    <title><![CDATA[6 companies that got caught in epic marketing fibs]]></title>
    <link>http://www.imediaconnection.com/content/39272.asp</link>
    <description><![CDATA[In order to appeal to audiences, brands occasionally stretch the truth -- or simply ignore it altogether. These are just a few examples of big names that tried to sneak one past us.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2015]]></date>
</item><item>
    <title><![CDATA[The essential guide to rebranding]]></title>
    <link>http://www.imediaconnection.com/content/39239.asp</link>
    <description><![CDATA[Is your company ready for a new look? Follow these tips for successful rebranding.]]></description>
    <author><![CDATA[Paul Jacobs]]></author>
    <authorid><![CDATA[67528]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jacobs_paul_70x70.jpg]]></image>
    <date><![CDATA[September 24, 2015]]></date>
</item><item>
    <title><![CDATA[The 5 best brand comebacks]]></title>
    <link>http://www.imediaconnection.com/content/39065.asp</link>
    <description><![CDATA[Everyone loves a comeback.&nbsp;Discover which brands overcame past troubles and returned for another act.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2015]]></date>
</item><item>
    <title><![CDATA[The definitive ranking of 25 horrible brand mascots]]></title>
    <link>http://www.imediaconnection.com/content/38406.asp</link>
    <description><![CDATA[From the ugly to the racist and every strange stop in between, we've put together the most outrageous brand mascots ever conceived. Let the offense commence.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2015]]></date>
</item><item>
    <title><![CDATA[How to strengthen the relationship between brands and retailers]]></title>
    <link>http://www.imediaconnection.com/content/38294.asp</link>
    <description><![CDATA[Online research and in-store interactions are both vital&nbsp;parts of how people shop today. Find out how digital&nbsp;can form successful partnerships&nbsp;with brick and mortar counterparts.]]></description>
    <author><![CDATA[Brendan Morrissey]]></author>
    <authorid><![CDATA[65917]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Morrissey_Brendan_70x70.png]]></image>
    <date><![CDATA[March 05, 2015]]></date>
</item><item>
    <title><![CDATA[3 brands suffering from identity crises]]></title>
    <link>http://www.imediaconnection.com/content/37351.asp</link>
    <description><![CDATA[Whether it's mixed marketing messages or multiple personalities, it's easy to experience an identity crisis. To safeguard your own corporate identity, consider these suffering brands.]]></description>
    <author><![CDATA[Mark Arnold ]]></author>
    <authorid><![CDATA[37647]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Arnold_Mark_70x70.jpg]]></image>
    <date><![CDATA[September 24, 2014]]></date>
</item><item>
    <title><![CDATA[CEOs whose marketing departments probably hate them ]]></title>
    <link>http://www.imediaconnection.com/content/37319.asp</link>
    <description><![CDATA[CEO blunders have the power to undo years of solid marketing work. Here are the executives whose bad decisions make them easy to hate.]]></description>
    <author><![CDATA[Anna Johansson ]]></author>
    <authorid><![CDATA[60442]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Johansson_Anna_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2014]]></date>
</item><item>
    <title><![CDATA[Why brands are letting consumers power their advertising]]></title>
    <link>http://www.imediaconnection.com/content/37290.asp</link>
    <description><![CDATA[Advertising is broken -- but it doesn't have to be. Here's why marketers are relinquishing control of their brands to consumers.]]></description>
    <author><![CDATA[Anna Kassoway]]></author>
    <authorid><![CDATA[27675]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kassoway_anna_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2014]]></date>
</item><item>
    <title><![CDATA[11 facts that will make you love these brands]]></title>
    <link>http://www.imediaconnection.com/content/37207.asp</link>
    <description><![CDATA[Truth is certainly stranger than fiction, but it's also stronger than an advertisement. Here are the brands that have real facts on their side.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2014]]></date>
</item><item>
    <title><![CDATA[2 companies that combatted persistent brand myths]]></title>
    <link>http://www.imediaconnection.com/content/37210.asp</link>
    <description><![CDATA[When the brand's image was being threatened, both Starbucks and Heineken managed to divert potential damage. Here are the tactics that saved their reputations.]]></description>
    <author><![CDATA[Dan Sullivan]]></author>
    <authorid><![CDATA[57903]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sullivan_Dan_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2014]]></date>
</item><item>
    <title><![CDATA[5 brands that climbed out of reputation hell]]></title>
    <link>http://www.imediaconnection.com/content/37099.asp</link>
    <description><![CDATA[Is your brand prepared to deal with a major crisis? Take a look at how these companies rebounded after falling hard from grace. ]]></description>
    <author><![CDATA[Tamara Littleton ]]></author>
    <authorid><![CDATA[27832]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Littleton_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2014]]></date>
</item><item>
    <title><![CDATA[Why the "retail funk" will soon come to an end]]></title>
    <link>http://www.imediaconnection.com/content/37152.asp</link>
    <description><![CDATA[With many economic indicators on the upswing,&nbsp;retailers are left wondering why consumer spending has remained lukewarm. Here's what the future looks like.]]></description>
    <author><![CDATA[Andrew Lipsman]]></author>
    <authorid><![CDATA[62995]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lipsman_Andrew_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2014]]></date>
</item><item>
    <title><![CDATA[Brands that need to be saved by CMOs ]]></title>
    <link>http://www.imediaconnection.com/content/36827.asp</link>
    <description><![CDATA[A number of brands have recently made CMO hires during problematic times. Here's a look at companies that are counting on CMOs for serious change.]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2014]]></date>
</item><item>
    <title><![CDATA[8 ways brands screw up when asking for customer feedback]]></title>
    <link>http://www.imediaconnection.com/content/36740.asp</link>
    <description><![CDATA[If brands aren't considering the best ways to converse with customers, they are missing out on priceless insights. Here's how to begin.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[June 17, 2014]]></date>
</item><item>
    <title><![CDATA[6 concrete ways brands are using big data]]></title>
    <link>http://www.imediaconnection.com/content/36657.asp</link>
    <description><![CDATA[You know about the importance of big data. But what does it look like when marketers put it into action? Find out how these brands made a big splash with big data.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2014]]></date>
</item><item>
    <title><![CDATA[Programmatic branding: The next step]]></title>
    <link>http://www.imediaconnection.com/content/36615.asp</link>
    <description><![CDATA[Given the rising appetite for programmatic campaigns, could programmatic branding be the next evolution? Here are some questions to consider when planning your strategy.]]></description>
    <author><![CDATA[Adrian Lacey ]]></author>
    <authorid><![CDATA[17027]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lacey_Adrian_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2014]]></date>
</item><item>
    <title><![CDATA[How to win the attention war]]></title>
    <link>http://www.imediaconnection.com/content/36363.asp</link>
    <description><![CDATA[Consumers are inundated with marketing messages on a near-constant basis. How can you stand out from the pack?]]></description>
    <author><![CDATA[Mark Arnold ]]></author>
    <authorid><![CDATA[37647]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Arnold_Mark_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2014]]></date>
</item><item>
    <title><![CDATA[5 brands that were forced to apologize]]></title>
    <link>http://www.imediaconnection.com/content/36312.asp</link>
    <description><![CDATA[In a world of social media, it's impossible to&nbsp;sweep PR mistakes under the rug. Here's how major brands angered the public and dealt with the consequences.]]></description>
    <author><![CDATA[Morgan Sims ]]></author>
    <authorid><![CDATA[55737]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sims_morgan_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2014]]></date>
</item><item>
    <title><![CDATA[How brand legacy can drive innovation]]></title>
    <link>http://www.imediaconnection.com/content/36307.asp</link>
    <description><![CDATA[A successful brand should position itself as forward-thinking in numerous areas of a consumer's life. Here's why your brand's central purpose is key.]]></description>
    <author><![CDATA[Anand Sampat ]]></author>
    <authorid><![CDATA[61302]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sampat_Anand_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2014]]></date>
</item><item>
    <title><![CDATA[6 controversial marketing campaigns that got big brands sued]]></title>
    <link>http://www.imediaconnection.com/content/35869.asp</link>
    <description><![CDATA[Every once in a while, marketers go too far. Here are some marketing campaigns that landed established brands in serious legal trouble. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2014]]></date>
</item><item>
    <title><![CDATA[The brands leading the way with transparency]]></title>
    <link>http://www.imediaconnection.com/content/35781.asp</link>
    <description><![CDATA[It's the age of transparency, and the brands that choose to embrace it are winning fans. Here's what your brand needs to know to succeed.]]></description>
    <author><![CDATA[Jeff Rosenblum]]></author>
    <authorid><![CDATA[708]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosenblum_jeff_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2014]]></date>
</item><item>
    <title><![CDATA[Signs that you need to rebrand your company]]></title>
    <link>http://www.imediaconnection.com/content/35706.asp</link>
    <description><![CDATA[Even the most venerable brands eventually&nbsp;have to consider rebranding. Here are some signs that your company is in need.]]></description>
    <author><![CDATA[Mark Arnold ]]></author>
    <authorid><![CDATA[37647]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Arnold_Mark_70x70.jpg]]></image>
    <date><![CDATA[January 07, 2014]]></date>
</item><item>
    <title><![CDATA[Turning the lights on with viewability]]></title>
    <link>http://www.imediaconnection.com/content/35537.asp</link>
    <description><![CDATA[When it comes to viewability, players in the digital video space are currently floundering around in the dark with only flashlights. Here's how we can light up the entire industry.]]></description>
    <author><![CDATA[Matt Timothy ]]></author>
    <authorid><![CDATA[29476]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Timothy_Matt_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2013]]></date>
</item><item>
    <title><![CDATA[Online video advertising: Entering its teenage years]]></title>
    <link>http://www.imediaconnection.com/content/35466.asp</link>
    <description><![CDATA[Digital video advertising is old enough to warrant a spot at the grown-up table but too immature to fully embrace the invitation. Here's how the industry can turn its energy and excitement into positive practices.]]></description>
    <author><![CDATA[Matt Timothy ]]></author>
    <authorid><![CDATA[29476]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Timothy_Matt_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2013]]></date>
</item><item>
    <title><![CDATA[Why you should stop putting on a mask at work]]></title>
    <link>http://www.imediaconnection.com/content/35301.asp</link>
    <description><![CDATA[If you're hiding behind a corporate mask at work, you could be jeopardizing your own career. Here's why being yourself is good for business.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[October 31, 2013]]></date>
</item><item>
    <title><![CDATA[Why are you still limiting your brand's potential?]]></title>
    <link>http://www.imediaconnection.com/content/35138.asp</link>
    <description><![CDATA[Coca-Cola is more than a beverage brand, Nike is more than a sports brand, and your brand can be more too. Here's how to build a digital value ecosystem around your business.]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[October 09, 2013]]></date>
</item><item>
    <title><![CDATA[How to tell an effective brand story ]]></title>
    <link>http://www.imediaconnection.com/content/34896.asp</link>
    <description><![CDATA[Great marketers are great storytellers. Here are a few ideas to consider when writing the tale of your brand. ]]></description>
    <author><![CDATA[Mark Arnold ]]></author>
    <authorid><![CDATA[37647]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Arnold_Mark_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2013]]></date>
</item><item>
    <title><![CDATA[iMedia 25: Brands Redefining Content Marketing]]></title>
    <link>http://www.imediaconnection.com/content/34884.asp</link>
    <description><![CDATA[The Brands Redefining Content Marketing list examines the most innovative ways marketers are using content to spark meaningful connections with consumers. See which brands made the cut!]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2013]]></date>
</item><item>
    <title><![CDATA[Brands that dominate with user-generated content]]></title>
    <link>http://www.imediaconnection.com/content/34502.asp</link>
    <description><![CDATA[UGC&nbsp;now competes with campaigns created by agency pros. Here are five brands that tapped creative consumers to drive sales.]]></description>
    <author><![CDATA[Ian Tenenbaum ]]></author>
    <authorid><![CDATA[41007]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tenenbaum_Ian_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2013]]></date>
</item><item>
    <title><![CDATA[5 ways to turn your company around]]></title>
    <link>http://www.imediaconnection.com/content/34438.asp</link>
    <description><![CDATA[Successful turnaround architects know that trust is essential to leading a company through a do-or-die transition. Here's how to take the reins and effect massive change.]]></description>
    <author><![CDATA[Jeffrey Hayzlett ]]></author>
    <authorid><![CDATA[30842]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hayzlett_jeff_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2013]]></date>
</item><item>
    <title><![CDATA[3 big brands that don't want -- or need -- an agency]]></title>
    <link>http://www.imediaconnection.com/content/34210.asp</link>
    <description><![CDATA[Not every brand uses an agency. These companies prefer to keep the work in-house. Find out why.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[May 20, 2013]]></date>
</item><item>
    <title><![CDATA[A brand marketer's guide to speaking with the press]]></title>
    <link>http://www.imediaconnection.com/content/34042.asp</link>
    <description><![CDATA[If you haven't had training in handling the press, consider this your cheat sheet. Here are six perspectives to help you prepare.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2013]]></date>
</item><item>
    <title><![CDATA[10 brands exposed as total hypocrites]]></title>
    <link>http://www.imediaconnection.com/content/33809.asp</link>
    <description><![CDATA[Even the most successful companies often fail to practice what they preach. Here are the brands that got called out on their two-faced marketing efforts.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[March 27, 2013]]></date>
</item><item>
    <title><![CDATA[Why your brand should be more demanding]]></title>
    <link>http://www.imediaconnection.com/content/33675.asp</link>
    <description><![CDATA[Some brands just aren't in a position to demand action from customers. But if you've got the power, don't be afraid to use it. Here's how to ask more of your followers.]]></description>
    <author><![CDATA[Gerhard Jacobs]]></author>
    <authorid><![CDATA[51279]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Jacobs__Gerhard_70x70.jpg]]></image>
    <date><![CDATA[March 07, 2013]]></date>
</item><item>
    <title><![CDATA[2 steps to build powerful brand advocates]]></title>
    <link>http://www.imediaconnection.com/content/33663.asp</link>
    <description><![CDATA[By extending your message to their networks, brand advocates promote authentic, meaningful marketing at no cost. Here's how to convert your loyalists into disciples.]]></description>
    <author><![CDATA[Mark Regan ]]></author>
    <authorid><![CDATA[53253]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Regan_Mark_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2013]]></date>
</item><item>
    <title><![CDATA[4 content marketing myths discredited]]></title>
    <link>http://www.imediaconnection.com/content/33129.asp</link>
    <description><![CDATA[Don't be fooled by rampant misconceptions that are actually preventing companies from reaching new buyers. Read on for the real deal with content marketing.]]></description>
    <author><![CDATA[Justin Gray]]></author>
    <authorid><![CDATA[49261]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gray_Justin_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2012]]></date>
</item><item>
    <title><![CDATA[5 ways you are inhibiting your own message]]></title>
    <link>http://www.imediaconnection.com/content/33100.asp</link>
    <description><![CDATA[It's never been easier to connect with your target market online, but don't take clear communication for granted. Here's how you're getting in the way of your own message.]]></description>
    <author><![CDATA[Michelle Salater]]></author>
    <authorid><![CDATA[46754]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Salater_Michelle_new_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2012]]></date>
</item><item>
    <title><![CDATA[How to avoid accidental dealings with pirates]]></title>
    <link>http://www.imediaconnection.com/content/33097.asp</link>
    <description><![CDATA[Despite their best efforts, many respectable brands end up inadvertently supporting file sharing sites. Here are three ways to protect your company from pirates.]]></description>
    <author><![CDATA[David Hahn]]></author>
    <authorid><![CDATA[41505]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hahn_david_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2012]]></date>
</item><item>
    <title><![CDATA[4 secrets to successful content marketing]]></title>
    <link>http://www.imediaconnection.com/content/32717.asp</link>
    <description><![CDATA[Most businesses have gotten wise to the notion that they need to formulate a content marketing strategy. Those that fail forget to follow these vital steps.]]></description>
    <author><![CDATA[Jacqueline McDermott Lisk]]></author>
    <authorid><![CDATA[48755]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_McDermott_Lisk_Jacqueline_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2012]]></date>
</item><item>
    <title><![CDATA[Why brands aren't becoming publishers]]></title>
    <link>http://www.imediaconnection.com/content/32637.asp</link>
    <description><![CDATA[The spread of social media may enable brands to regularly produce their own content -- but even publishers have yet to master it. Here's why brands can't become publishers on their own.]]></description>
    <author><![CDATA[Jack Krawczyk]]></author>
    <authorid><![CDATA[41823]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Krawczyk_Jack_70x07.jpg]]></image>
    <date><![CDATA[September 13, 2012]]></date>
</item><item>
    <title><![CDATA[4 broken promises agencies make to brands]]></title>
    <link>http://www.imediaconnection.com/content/32554.asp</link>
    <description><![CDATA[Agencies don't want to get fired, so they tell their clients what they want to hear -- but then fail to deliver. Be on the lookout for these common agency lies.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2012]]></date>
</item><item>
    <title><![CDATA[Brands breeding loyalty through digital]]></title>
    <link>http://www.imediaconnection.com/content/32465.asp</link>
    <description><![CDATA[Smart brands are leveraging digital platforms to not only find customers but to also build relationships. Meet the 20 companies that are doing it best.]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2012]]></date>
</item><item>
    <title><![CDATA[A step-by-step guide to digital strategy creation]]></title>
    <link>http://www.imediaconnection.com/content/32286.asp</link>
    <description><![CDATA[Without a clear set of goals, it's easy to create a series of tactics that serve no purpose. Here's a simple and organized approach to creating your digital strategy.]]></description>
    <author><![CDATA[Greg Kihlstr�m ]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2012]]></date>
</item><item>
    <title><![CDATA[4 steps to avoid brand decay]]></title>
    <link>http://www.imediaconnection.com/content/32287.asp</link>
    <description><![CDATA[Updating your brand doesn't have to be a daunting process. Here are the steps to make sure your brand is fresh, focused, and poised for the future.]]></description>
    <author><![CDATA[Molly Rice ]]></author>
    <authorid><![CDATA[38685]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rice_molly_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2012]]></date>
</item><item>
    <title><![CDATA[A manual for the brand-agency-vendor relationship]]></title>
    <link>http://www.imediaconnection.com/content/31667.asp</link>
    <description><![CDATA[The constant shifts in relationships among brands, agencies, and media vendors can lead to confusion. But for those paying close attention in this evolving landscape, opportunity abounds. Here's why.]]></description>
    <author><![CDATA[Dax Hamman ]]></author>
    <authorid><![CDATA[39396]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hamman_dax_70x70.jpg]]></image>
    <date><![CDATA[May 03, 2012]]></date>
</item><item>
    <title><![CDATA[How to behave like a brand leader]]></title>
    <link>http://www.imediaconnection.com/content/31495.asp</link>
    <description><![CDATA[Many companies focus solely on entertainment, but the smart ones are moving beyond the status quo. Gain a loyal following with these five admirable brand behaviors.]]></description>
    <author><![CDATA[Jordan Berg]]></author>
    <authorid><![CDATA[1444]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Berg_Jordan_70x70.jpg]]></image>
    <date><![CDATA[April 18, 2012]]></date>
</item><item>
    <title><![CDATA[4 ways agencies and clients can avoid a death match]]></title>
    <link>http://www.imediaconnection.com/content/31408.asp</link>
    <description><![CDATA[No one should get held back from doing great work because of simple issues that can be solved with effective dialogue. Here's how you can evolve the conversation and get rewarded for it.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
    <date><![CDATA[April 04, 2012]]></date>
</item><item>
    <title><![CDATA[3 brands that made the wrong friends]]></title>
    <link>http://www.imediaconnection.com/content/31294.asp</link>
    <description><![CDATA[When brands open up to make friends, they become vulnerable to enemies lurking around the corner. Here are brands that attracted the wrong kind of "support" and four tips to avoid it.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[March 23, 2012]]></date>
</item><item>
    <title><![CDATA[4 brands that took a stand]]></title>
    <link>http://www.imediaconnection.com/content/31106.asp</link>
    <description><![CDATA[Should brands talk politics, religion, and social issues? These brands did. See&nbsp;if it worked&nbsp;out for them.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70(1).jpg]]></image>
    <date><![CDATA[March 06, 2012]]></date>
</item><item>
    <title><![CDATA[Key takeaways from political campaigning]]></title>
    <link>http://www.imediaconnection.com/content/31134.asp</link>
    <description><![CDATA[To achieve success, political and brand marketers need to ensure that their "products" connect with consumers. Read on for important takeaways from the presidential primaries.]]></description>
    <author><![CDATA[Bryan Gernert ]]></author>
    <authorid><![CDATA[29469]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gernert_bryan_70x70(1).jpg]]></image>
    <date><![CDATA[March 05, 2012]]></date>
</item><item>
    <title><![CDATA[Horror stories from agency clients]]></title>
    <link>http://www.imediaconnection.com/content/31117.asp</link>
    <description><![CDATA[Read about agencies behaving badly, from consistently ignoring client needs to not even knowing what their brand partners do.]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2012]]></date>
</item><item>
    <title><![CDATA[4 steps to a balanced direct marketing strategy]]></title>
    <link>http://www.imediaconnection.com/content/31033.asp</link>
    <description><![CDATA[Driving sales through a direct response model without upsetting the delicate ecosystem of the traditional dealer network is often difficult. Here's how to keep the balance when using direct marketing for ecommerce.]]></description>
    <author><![CDATA[Rob McCready]]></author>
    <authorid><![CDATA[45007]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_McCready_Rob_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2012]]></date>
</item><item>
    <title><![CDATA[Digital marketing's 4 biggest disappointments]]></title>
    <link>http://www.imediaconnection.com/content/30982.asp</link>
    <description><![CDATA[As an industry, we expect too much from new tools -- and are constantly disappointed. Check out these digital developments that couldn't live up to marketers' expectations.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[February 08, 2012]]></date>
</item><item>
    <title><![CDATA[A marketer's guide to agency-client relations]]></title>
    <link>http://www.imediaconnection.com/content/30668.asp</link>
    <description><![CDATA[To become an agency of the future, marketers must retrace the past. Here are key insights into the agency-client relationship and some tips to ensure success.]]></description>
    <author><![CDATA[John Mustin]]></author>
    <authorid><![CDATA[4454]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Mustin_John_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2011]]></date>
</item><item>
    <title><![CDATA[How your agency is ripping you off]]></title>
    <link>http://www.imediaconnection.com/content/30642.asp</link>
    <description><![CDATA[Intentional or not, there are countless ways your agency is ripping you off, and almost all of them can be avoided. Here are a few pointers that will help you restructure your account and save massive amounts of money.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <date><![CDATA[December 09, 2011]]></date>
</item><item>
    <title><![CDATA[How to hit $500 million in 4 years]]></title>
    <link>http://www.imediaconnection.com/content/30574.asp</link>
    <description><![CDATA[What's the secret? Making the right early partnerships? Hitting the right business model? Buddy Media CEO Michael Lazerow reveals how his company grew so quickly.]]></description>
    <author><![CDATA[Sarah Fay]]></author>
    <authorid><![CDATA[410]]></authorid>
    <section><![CDATA[Industry Insider]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/BuddyMedia_112111_70.jpg]]></image>
    <date><![CDATA[November 23, 2011]]></date>
</item><item>
    <title><![CDATA[Nickelodeon taps your '90s memories in this year's campaigns]]></title>
    <link>http://www.imediaconnection.com/content/30531.asp</link>
    <description><![CDATA[If you liked the original "Teenage Mutant Ninja Turtles," maybe you'll introduce your kids to them! At least that's what Nickelodeon is hoping. Nick's Jack Daley tells us more.]]></description>
    <author><![CDATA[Jack Daley]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111711_Nickelodeon_70.jpg]]></image>
    <date><![CDATA[November 18, 2011]]></date>
</item><item>
    <title><![CDATA[Why tablets open new marketing possibilities for financial institutions]]></title>
    <link>http://www.imediaconnection.com/content/30461.asp</link>
    <description><![CDATA[Union Bank's SVP of eMarketing Juan Silvera is excited about tablets. Here he discusses the up-and-coming consumer technology that he has his eye on. ]]></description>
    <author><![CDATA[Juan Silvera]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/110311_Unionbank_70.jpg]]></image>
    <date><![CDATA[November 17, 2011]]></date>
</item><item>
    <title><![CDATA[3 important ways to use your Google+ brand page]]></title>
    <link>http://www.imediaconnection.com/content/30521.asp</link>
    <description><![CDATA[We spoke with Christian Oestlien, Google's head of social advertising products,&nbsp;about how brands can use their Google+&nbsp;pages and&nbsp;what's coming next. ]]></description>
    <author><![CDATA[Christian Oestlien]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111511_google_70.jpg]]></image>
    <date><![CDATA[November 16, 2011]]></date>
</item><item>
    <title><![CDATA[5 ways to reduce your internet marketing costs ]]></title>
    <link>http://www.imediaconnection.com/content/30435.asp</link>
    <description><![CDATA[We're all challenged to do more with less. Here are some great ways to save on internet marketing costs while boosting your ROI.]]></description>
    <author><![CDATA[Katelyn Watson]]></author>
    <authorid><![CDATA[5830]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Watson_Katelyn_70x70.jpg]]></image>
    <date><![CDATA[November 16, 2011]]></date>
</item><item>
    <title><![CDATA[Why 2012 is the year of mobile-local retail]]></title>
    <link>http://www.imediaconnection.com/content/30460.asp</link>
    <description><![CDATA[Shopkick is partnering with major retailers to reward consumers for "checking in" locally. The company's Aaron Emigh tells us how consumers are using their devices in stores.]]></description>
    <author><![CDATA[Aaron Emigh]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/110311_ShopKick-3_70.jpg]]></image>
    <date><![CDATA[November 15, 2011]]></date>
</item><item>
    <title><![CDATA[Lessons from a leading small agency]]></title>
    <link>http://www.imediaconnection.com/content/30459.asp</link>
    <description><![CDATA[Find out why the unified marketing agency is so good at creating content for devices and platforms, and why they won a small agency "campaign of the year" award.]]></description>
    <author><![CDATA[Kevin Smith]]></author>
    <authorid><![CDATA[37967]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/110311_definition6_70.jpg]]></image>
    <date><![CDATA[November 14, 2011]]></date>
</item><item>
    <title><![CDATA[Customer offline behavior revealed ]]></title>
    <link>http://www.imediaconnection.com/content/30458.asp</link>
    <description><![CDATA[What if you could have a more comprehensive picture of your target consumers' online and offline behavior? Lotame's Bryan Seltzer has some advice for how to do it.]]></description>
    <author><![CDATA[Bryan Seltzer]]></author>
    <authorid><![CDATA[11276]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/110311_lotame_70.jpg]]></image>
    <date><![CDATA[November 11, 2011]]></date>
</item><item>
    <title><![CDATA[Lessons from the company that powers eBay]]></title>
    <link>http://www.imediaconnection.com/content/30457.asp</link>
    <description><![CDATA[Mediaplex powers the dynamic shopping features for companies including eBay and United Airlines. In this video, Mediaplex's Mark Aronoff shares his top advice.]]></description>
    <author><![CDATA[Mark Aronoff]]></author>
    <authorid><![CDATA[12115]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/110311_mediaplex_70.jpg]]></image>
    <date><![CDATA[November 10, 2011]]></date>
</item><item>
    <title><![CDATA[What is Meebo?]]></title>
    <link>http://www.imediaconnection.com/content/30455.asp</link>
    <description><![CDATA[To many consumers, Meebo is a discovery toolbar at the bottom of their websites. To Sony, Meebo is a partner in the movie trailer distribution process. Meebo's Robert Leon gives us the 411.]]></description>
    <author><![CDATA[Robert Leon]]></author>
    <authorid><![CDATA[2925]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/110311_meebo_70.jpg]]></image>
    <date><![CDATA[November 09, 2011]]></date>
</item><item>
    <title><![CDATA[4 tips for doing cool things on Facebook]]></title>
    <link>http://www.imediaconnection.com/content/30453.asp</link>
    <description><![CDATA[Chances are you're making two common mistakes&nbsp;on Facebook. SocialTyze's John Bohan dissects IHOP's "Breakfast Bracketology" and the "Puss in Boots" campaigns to show you how to avoid these classic Facebook pitfalls. ]]></description>
    <author><![CDATA[John Bohan]]></author>
    <authorid><![CDATA[38497]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/110311_socialtyze_70.jpg]]></image>
    <date><![CDATA[November 08, 2011]]></date>
</item><item>
    <title><![CDATA[Are QR codes a flash in the pan?]]></title>
    <link>http://www.imediaconnection.com/content/30449.asp</link>
    <description><![CDATA[Will consumers embrace the QR code in 2012? What else could take its place? Will NFC (near field communication) be a viable option? Shopkick's Aaron Emigh gives us the insider's lowdown.]]></description>
    <author><![CDATA[Aaron Emigh]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/110311_ShopKick-QR_70.jpg]]></image>
    <date><![CDATA[November 07, 2011]]></date>
</item><item>
    <title><![CDATA[The Phoenix Suns' top 3 digital priorities]]></title>
    <link>http://www.imediaconnection.com/content/30434.asp</link>
    <description><![CDATA[The Phoenix Suns' VP of digital,&nbsp;Jeramie McPeek,&nbsp;gives us a sneak peek at what&nbsp;he is&nbsp;working on this year.]]></description>
    <author><![CDATA[Jeramie McPeek]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/110311_suns_70.jpg]]></image>
    <date><![CDATA[November 04, 2011]]></date>
</item><item>
    <title><![CDATA[What's on the mind of today's digital marketer?]]></title>
    <link>http://www.imediaconnection.com/content/30420.asp</link>
    <description><![CDATA[In this quick :90 conversation, we ask Accenture's Andrea Donatucci what tech she's excited about, how she's using video, what trend she's anticipating for 2012, and more.]]></description>
    <author><![CDATA[Andrea Donatucci]]></author>
    <authorid><![CDATA[40147]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/110211_Accenture_70.jpg]]></image>
    <date><![CDATA[November 03, 2011]]></date>
</item><item>
    <title><![CDATA[USA Today's 2012 plans for smartphones and tablets]]></title>
    <link>http://www.imediaconnection.com/content/30413.asp</link>
    <description><![CDATA[USA Today's Craig Etheridge says the company is no longer a print publication. Here's how it's targeting new users, and developing content and functionality for smartphone and tablet users.]]></description>
    <author><![CDATA[Craig Etheridge]]></author>
    <authorid><![CDATA[884]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/110111_USAToday_70.jpg]]></image>
    <date><![CDATA[November 02, 2011]]></date>
</item><item>
    <title><![CDATA[Why data will be the king maker in 2012]]></title>
    <link>http://www.imediaconnection.com/content/30410.asp</link>
    <description><![CDATA[How are users responding to targeted advertising? How many are opting out? Clearspring's Will Watson tells us what to plan for in 2012.]]></description>
    <author><![CDATA[Will Watson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/103111_clearspring_70.jpg]]></image>
    <date><![CDATA[November 01, 2011]]></date>
</item><item>
    <title><![CDATA[How Coca-Cola will double its business by 2020]]></title>
    <link>http://www.imediaconnection.com/content/30406.asp</link>
    <description><![CDATA[At the root of innovation is unlocking value by leveraging existing and emerging behaviors in new ways. Coca-Cola's senior VP and Wieden + Kennedy's global director weigh in on how to harness this vision. ]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[November 01, 2011]]></date>
</item><item>
    <title><![CDATA[3 tech startups to watch]]></title>
    <link>http://www.imediaconnection.com/content/30405.asp</link>
    <description><![CDATA[Meet the winners of this year's Next Wave competition: Viddy, Receept, and Keepio. Find out what's coming up next for these cool companies.]]></description>
    <author><![CDATA[Dave Knox]]></author>
    <authorid><![CDATA[33449]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111027_winners_70.jpg]]></image>
    <date><![CDATA[October 31, 2011]]></date>
</item><item>
    <title><![CDATA[5 scary client stories to tell in the dark]]></title>
    <link>http://www.imediaconnection.com/content/30362.asp</link>
    <description><![CDATA[The problems! The missteps! The sheer horror of it all! Check out these client stories and the lessons they offer on how to work better together.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[October 31, 2011]]></date>
</item><item>
    <title><![CDATA[War stories from a digital media lawyer]]></title>
    <link>http://www.imediaconnection.com/content/30387.asp</link>
    <description><![CDATA[Alan Gerson has worked with NBC, HSN, AOL, MSN, Ticketmaster, and many more. Here are some of the surprising things he's seen, and the lessons he's learned.]]></description>
    <author><![CDATA[Alan Gerson]]></author>
    <authorid><![CDATA[396]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111027_alangerson_70.jpg]]></image>
    <date><![CDATA[October 28, 2011]]></date>
</item><item>
    <title><![CDATA[Finding consumer comments in unexpected places]]></title>
    <link>http://www.imediaconnection.com/content/30360.asp</link>
    <description><![CDATA[Are consumers talking about your brand in places you don't know to look or listen? Networked Insights' Skip Balch says you need to think bigger. Find out how in this candid conversation.]]></description>
    <author><![CDATA[Skip Balch]]></author>
    <authorid><![CDATA[40233]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111014_NetworkedInsights_70.jpg]]></image>
    <date><![CDATA[October 27, 2011]]></date>
</item><item>
    <title><![CDATA[What's the worst thing a brand can do?]]></title>
    <link>http://www.imediaconnection.com/content/30355.asp</link>
    <description><![CDATA[As you're combing through data and creating content that will connect with consumers, what are the best (and worst) practices you can follow? ContextWeb's Josh Perkiel goes on the record in this short interview.]]></description>
    <author><![CDATA[Josh Perkiel]]></author>
    <authorid><![CDATA[25485]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111025_contextweb_70.jpg]]></image>
    <date><![CDATA[October 26, 2011]]></date>
</item><item>
    <title><![CDATA[6 social media attitudes that connect with people ]]></title>
    <link>http://www.imediaconnection.com/content/30350.asp</link>
    <description><![CDATA[In social media, it's all about attitude. Consider these popular social media personalities that brands can adopt to coincide with their distinct voices.]]></description>
    <author><![CDATA[Adam Boyden]]></author>
    <authorid><![CDATA[3453]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_boyden_adam_70x70.jpg]]></image>
    <date><![CDATA[October 26, 2011]]></date>
</item><item>
    <title><![CDATA[A quick guide to crowdsourcing]]></title>
    <link>http://www.imediaconnection.com/content/30346.asp</link>
    <description><![CDATA[Poptent has developed a "crowd" of 38,000 video creators who produce low-cost, high-impact video for clients including Anheuser-Busch, P&amp;G, Nestle, and American Express. Poptent's Neil Perry shares three tips for making this model work.]]></description>
    <author><![CDATA[Neil Perry]]></author>
    <authorid><![CDATA[560]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111014_PopTent_70.jpg]]></image>
    <date><![CDATA[October 25, 2011]]></date>
</item><item>
    <title><![CDATA[How to lose Facebook fans in 2 easy steps]]></title>
    <link>http://www.imediaconnection.com/content/30343.asp</link>
    <description><![CDATA[Fanzila's Sagi Gordon says the first step to losing fans is bombarding them with messaging. Find out more as he talks about the process of launching Viacom's channel for women, Blink.]]></description>
    <author><![CDATA[Sagi Gordon]]></author>
    <authorid><![CDATA[40565]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111013_fanzila_70.jpg]]></image>
    <date><![CDATA[October 24, 2011]]></date>
</item><item>
    <title><![CDATA[How to create magnetic content]]></title>
    <link>http://www.imediaconnection.com/content/30338.asp</link>
    <description><![CDATA[Alloy is helping brands like "Gossip Girl," "Pretty Little Liars," Macy's, Staples, and SC Johnson connect with teens. Alloy's Matthew Goldfine tells us his top two rules for content that works.]]></description>
    <author><![CDATA[Matthew Goldfine]]></author>
    <authorid><![CDATA[38742]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111020_alloy_70.jpg]]></image>
    <date><![CDATA[October 21, 2011]]></date>
</item><item>
    <title><![CDATA[Why your brand should go green]]></title>
    <link>http://www.imediaconnection.com/content/30317.asp</link>
    <description><![CDATA[Customers who consider your brand enviromentally responsible are hugely predisposed to buying your products, according to Walk Light Media's David Lozovsky. Watch the interview to find out more.]]></description>
    <author><![CDATA[David Lozovsky]]></author>
    <authorid><![CDATA[10611]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111013_walklightmedia_70.jpg]]></image>
    <date><![CDATA[October 20, 2011]]></date>
</item><item>
    <title><![CDATA[PR for the rest of us]]></title>
    <link>http://www.imediaconnection.com/content/30316.asp</link>
    <description><![CDATA[PR Newswire's vast media engine is now available to marketers. How could this access impact your next marketing campaign? Kevin Wilk explains.]]></description>
    <author><![CDATA[Kevin Wilk]]></author>
    <authorid><![CDATA[4866]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111015_prnewswire_70.jpg]]></image>
    <date><![CDATA[October 19, 2011]]></date>
</item><item>
    <title><![CDATA[Hershey's on finding the soul of a brand]]></title>
    <link>http://www.imediaconnection.com/content/30315.asp</link>
    <description><![CDATA[No one knows more about brand essence than Hershey'. Find out how Hershey's has strengthened ties to its legendary consumer base, connecting with moms and today's mobile users. Hershey's Christopher Cox shares his secrets with us.]]></description>
    <author><![CDATA[Christopher Cox]]></author>
    <authorid><![CDATA[28561]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111015_hershey_70.jpg]]></image>
    <date><![CDATA[October 18, 2011]]></date>
</item><item>
    <title><![CDATA[Tips to take back control of your brand's image]]></title>
    <link>http://www.imediaconnection.com/content/30290.asp</link>
    <description><![CDATA[In order to craft effective brand communications, the internal brand identity and consumer-driven brand image must be as similar as possible. Find out how to align the two.]]></description>
    <author><![CDATA[Michael Raisanen]]></author>
    <authorid><![CDATA[14149]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_raisanen_michael_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2011]]></date>
</item><item>
    <title><![CDATA[Are you hiring out-of-date skill sets?]]></title>
    <link>http://www.imediaconnection.com/content/30299.asp</link>
    <description><![CDATA[Your top performer from 2008 might now be your biggest liability. Upstream Group's Doug Weaver reveals the two skill sets that we need to focus on when hiring and training in 2012. ]]></description>
    <author><![CDATA[Doug Weaver]]></author>
    <authorid><![CDATA[120]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111014_DougWeaver_70.jpg]]></image>
    <date><![CDATA[October 17, 2011]]></date>
</item><item>
    <title><![CDATA[PepsiCo's Singh on why scale is a scary word for brands]]></title>
    <link>http://www.imediaconnection.com/content/30294.asp</link>
    <description><![CDATA[Scale brings new challenges, like losing your personal relationship with consumers, and dealing with fragmentation. PepsiCo's Shiv Singh shares his top do's and don'ts, including thoughts about Twitter and QR codes.]]></description>
    <author><![CDATA[Shiv Singh]]></author>
    <authorid><![CDATA[34068]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111013_Shiv_70.jpg]]></image>
    <date><![CDATA[October 14, 2011]]></date>
</item><item>
    <title><![CDATA[Why Adidas thinks social is still an untapped trend]]></title>
    <link>http://www.imediaconnection.com/content/30277.asp</link>
    <description><![CDATA[Adidas' Chris Murphy thinks companies could be doing a lot more in social. Find out what platforms and content he's focused on for 2012.]]></description>
    <author><![CDATA[Chris Murphy]]></author>
    <authorid><![CDATA[14971]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111012_adidas_70.jpg]]></image>
    <date><![CDATA[October 13, 2011]]></date>
</item><item>
    <title><![CDATA[Why Kia's "Soul" campaign was a No. 1 hit]]></title>
    <link>http://www.imediaconnection.com/content/30260.asp</link>
    <description><![CDATA[When Kia premiered its newest dancing hamster ad at the MTV Video Music Awards, it became that week's No. 1 downloaded video in the world. Kia's David Schoonover shares why the "Soul" campaign connected with consumers.]]></description>
    <author><![CDATA[David Schoonover]]></author>
    <authorid><![CDATA[4314]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111010_kia_70.jpg]]></image>
    <date><![CDATA[October 11, 2011]]></date>
</item><item>
    <title><![CDATA[How to reach an audience that's numb to traditional advertising]]></title>
    <link>http://www.imediaconnection.com/content/30172.asp</link>
    <description><![CDATA[In today's interview, author and eMarketer co-founder Geoff Ramsey shares two secrets and two fundamental problems in today's marketing world.]]></description>
    <author><![CDATA[Geoff Ramsey]]></author>
    <authorid><![CDATA[2028]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Geoff_Ramsey_int_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2011]]></date>
</item><item>
    <title><![CDATA[Why holding companies will own 90% of media buying by 2013]]></title>
    <link>http://www.imediaconnection.com/content/30153.asp</link>
    <description><![CDATA[As the industry shifts from mass banner ad and TV buys to a social and local engagement strategy, how much power will the big holding companies have? John Durham of Catalyst S+F talks shop with Bob Garfield in this candid conversation.]]></description>
    <author><![CDATA[Bob Garfield ]]></author>
    <authorid><![CDATA[1249]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/JohnDurham_70x70.jpg]]></image>
    <date><![CDATA[October 03, 2011]]></date>
</item><item>
    <title><![CDATA[2 ways brands are benefiting from "freemium" social gaming]]></title>
    <link>http://www.imediaconnection.com/content/30154.asp</link>
    <description><![CDATA[Why buy a banner ad when you can weave your product into a game story line? KlickNation's Richard Muncaster talks with former Mars VP Carole Walker about the cutting-edge brand benefits of "freemium" gaming.]]></description>
    <author><![CDATA[Carole Walker ]]></author>
    <authorid><![CDATA[506]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/RichardMuncaster_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2011]]></date>
</item><item>
    <title><![CDATA[Sexy digital brand makeovers]]></title>
    <link>http://www.imediaconnection.com/content/29664.asp</link>
    <description><![CDATA[Can digital help reinvent a consumer brand? You bet! Here are three brands that have used digital to transform themselves, and the principles these efforts have in common.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[August 08, 2011]]></date>
</item><item>
    <title><![CDATA[OPA study sheds light on why environments matter]]></title>
    <link>http://www.imediaconnection.com/content/27121.asp</link>
    <description><![CDATA[Where are consumers more likely to interact with advertising, and how should the connections they forge impact the brand's message? Take a look at some recent data from the Online Publisher's Association.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70(2).jpg]]></image>
    <date><![CDATA[July 07, 2010]]></date>
</item><item>
    <title><![CDATA[Lessons learned from using targeted data]]></title>
    <link>http://www.imediaconnection.com/content/26285.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, Sam Yagan, CEO of OKCupid, discusses how marketers can gather more usable, actionable data.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2010]]></date>
</item><item>
    <title><![CDATA[A call for leaner, meaner data]]></title>
    <link>http://www.imediaconnection.com/content/26066.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney discusses two companies that are offering more-targeted video data for brands.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[March 03, 2010]]></date>
</item><item>
    <title><![CDATA[Corporate responsibility: Good for the soul, great for the brand]]></title>
    <link>http://www.imediaconnection.com/content/25224.asp</link>
    <description><![CDATA[At ad:tech, Sir Martin Sorrell declared that corporate responsibility has become a vital function of brand building. Watch as Sorrell outlines how companies can give back without sacrificing their brands.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/martinsorrell_70x70.jpg]]></image>
    <date><![CDATA[November 24, 2009]]></date>
</item><item>
    <title><![CDATA[What Brand Attributes Make a Difference]]></title>
    <link>http://www.imediaconnection.com/content/11358.asp</link>
    <description><![CDATA[Molecular's Steve Mulder &amp; Ziv Yaar discuss how to prioritize your brand attributes for measurable business results.]]></description>
    <author><![CDATA[Steve Mulder & Ziv Yaar ]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_molecular_70x70.gif]]></image>
    <date><![CDATA[September 25, 2006]]></date>
</item><item>
    <title><![CDATA[Survival Strategies of Iconic Brands ]]></title>
    <link>http://www.imediaconnection.com/content/9924.asp</link>
    <description><![CDATA[Sony, Kodak and Disney CEOs ponder branding and competitive challenges.]]></description>
    <author><![CDATA[Gary Arlen]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Arlen_Gary_70x70.jpg]]></image>
    <date><![CDATA[June 07, 2006]]></date>
</item><item>
    <title><![CDATA[eMarketer Quick Fact: Leveling the Field]]></title>
    <link>http://www.imediaconnection.com/content/6126.asp</link>
    <description><![CDATA[Research shows that B2B marketers are thinking harder about brand-building.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[June 15, 2005]]></date>
</item><item>
    <title><![CDATA[When is Contextual Advertising Vital?]]></title>
    <link>http://www.imediaconnection.com/content/6100.asp</link>
    <description><![CDATA[In a new column, Dynamic Logic analyzes online automotive advertising.]]></description>
    <author><![CDATA[Dynamic Logic]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_dynamiclogic_70(1).gif]]></image>
    <date><![CDATA[June 13, 2005]]></date>
</item><item>
    <title><![CDATA[Advertising's Value Confirmed]]></title>
    <link>http://www.imediaconnection.com/content/4709.asp</link>
    <description><![CDATA[Study finds C-level execs across the globe believe in the value of advertising.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_tearsheet.jpg]]></image>
    <date><![CDATA[December 02, 2004]]></date>
</item><item>
    <title><![CDATA[Marketing Movies Online]]></title>
    <link>http://www.imediaconnection.com/content/4431.asp</link>
    <description><![CDATA[Movie marketing may one day embrace integration in all its glory � but only because it must in order to survive.]]></description>
    <author><![CDATA[Gunjan Bagla]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_richMedia.jpg]]></image>
    <date><![CDATA[October 19, 2004]]></date>
</item><item>
    <title><![CDATA[Olympic Torch Shines on Brands]]></title>
    <link>http://www.imediaconnection.com/content/4019.asp</link>
    <description><![CDATA[Consumers see Olympic sponsors as industry leaders, study says. ]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/olympics.jpg]]></image>
    <date><![CDATA[August 16, 2004]]></date>
</item><item>
    <title><![CDATA[Seeking Customers, Not Bodies]]></title>
    <link>http://www.imediaconnection.com/content/3893.asp</link>
    <description><![CDATA[Automakers have a hard time changing attitudes, but new car advertising helps.]]></description>
    <author><![CDATA[Gunjan Bagla]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/honda.jpg]]></image>
    <date><![CDATA[July 28, 2004]]></date>
</item><item>
    <title><![CDATA[Text Ads Boost Brand Impact]]></title>
    <link>http://www.imediaconnection.com/content/3821.asp</link>
    <description><![CDATA[Study finds that sponsored search does drive online marketing success. ]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchCopy.gif]]></image>
    <date><![CDATA[July 15, 2004]]></date>
</item><item>
    <title><![CDATA[Snubbing the Online Customer ]]></title>
    <link>http://www.imediaconnection.com/content/3710.asp</link>
    <description><![CDATA[Survey says majority of companies violate customers' online privacy, ignore their queries.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid><![CDATA[1316]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_qmarks.jpg]]></image>
    <date><![CDATA[June 28, 2004]]></date>
</item><item>
    <title><![CDATA[What's Next for Travel Buying?]]></title>
    <link>http://www.imediaconnection.com/content/3625.asp</link>
    <description><![CDATA[Statistics say the customer will continue to rule as travel marketing and purchasing online grow (second of two parts).]]></description>
    <author><![CDATA[Gunjan Bagla]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_hotel.jpg]]></image>
    <date><![CDATA[June 14, 2004]]></date>
</item><item>
    <title><![CDATA[Travel Buying Has Changed Forever]]></title>
    <link>http://www.imediaconnection.com/content/3615.asp</link>
    <description><![CDATA[Statistics show that online media will continue to reshape the travel industry (first of two parts).]]></description>
    <author><![CDATA[Gunjan Bagla]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_travel.gif]]></image>
    <date><![CDATA[June 10, 2004]]></date>
</item><item>
    <title><![CDATA[Do You Have Untapped Branding Assets?]]></title>
    <link>http://www.imediaconnection.com/content/3623.asp</link>
    <description><![CDATA[Majority of marketers feel branding opportunities -- online and offline -- aren't being taken.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_piechart.gif]]></image>
    <date><![CDATA[June 10, 2004]]></date>
</item><item>
    <title><![CDATA[Online Clutter Drives Traffic Away]]></title>
    <link>http://www.imediaconnection.com/content/3543.asp</link>
    <description><![CDATA[Study finds Web users have low tolerance for more than two ads on a site.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/research(1).jpg]]></image>
    <date><![CDATA[May 27, 2004]]></date>
</item><item>
    <title><![CDATA[Make Way for Small Biz]]></title>
    <link>http://www.imediaconnection.com/content/3513.asp</link>
    <description><![CDATA[More small businesses planning Web presence, study says.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid><![CDATA[1316]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/research.jpg]]></image>
    <date><![CDATA[May 25, 2004]]></date>
</item><item>
    <title><![CDATA[Online Is Cost-Efficient]]></title>
    <link>http://www.imediaconnection.com/content/3341.asp</link>
    <description><![CDATA[IAB case studies prove real-world power of online in branding mix.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_dollar_sign.gif]]></image>
    <date><![CDATA[May 05, 2004]]></date>
</item><item>
    <title><![CDATA[Mining Your Golden Audience]]></title>
    <link>http://www.imediaconnection.com/content/3121.asp</link>
    <description><![CDATA[New research shows that targeting your ideal customers is more effective for branding than going broad.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_data.gif]]></image>
    <date><![CDATA[March 29, 2004]]></date>
</item><item>
    <title><![CDATA[Up, Up and Okay]]></title>
    <link>http://www.imediaconnection.com/content/2983.asp</link>
    <description><![CDATA[New research proves online ads do contribute to brand metrics.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn.jpg]]></image>
    <date><![CDATA[March 10, 2004]]></date>
</item><item>
    <title><![CDATA[Have Brand Loyalty, Will Travel]]></title>
    <link>http://www.imediaconnection.com/content/2749.asp</link>
    <description><![CDATA[Online travel sites have discovered that where there's a brand, there�s traffic. Marketers can take their brands farther by recognizing the different reasons why users approach these sites.]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid><![CDATA[1280]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_travel.gif]]></image>
    <date><![CDATA[February 04, 2004]]></date>
</item><item>
    <title><![CDATA[Online Ads: Information Providers]]></title>
    <link>http://www.imediaconnection.com/content/2167.asp</link>
    <description><![CDATA[Online ads may not always lead to online purchases, but they are increasingly influential in shaping brand perceptions, providing information and generating offline sales.]]></description>
    <author><![CDATA[Coral Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wilson_coral.jpg]]></image>
    <date><![CDATA[November 06, 2003]]></date>
</item><item>
    <title><![CDATA[Online Advertising Industry Milestones]]></title>
    <link>http://www.imediaconnection.com/content/1424.asp</link>
    <description><![CDATA[A timeline highlighting steps made in online advertising over the last two years.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/online_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2003]]></date>
</item><item>
    <title><![CDATA[Pop-ups are Annoying, But Clicked]]></title>
    <link>http://www.imediaconnection.com/content/1422.asp</link>
    <description><![CDATA[According to a 2003 Gartner study, pop ups are less popular though more clicked on than banner ads.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[September 15, 2003]]></date>
</item><item>
    <title><![CDATA[Study Reveals Growth for iTV Advertising]]></title>
    <link>http://www.imediaconnection.com/content/1423.asp</link>
    <description><![CDATA[A study released this week by BrightLine Partners predicts that interactive television (iTV) advertising initiatives will become integral to television advertising strategies over the next 12 months.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/camera_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2003]]></date>
</item><item>
    <title><![CDATA[Pop-ups Bug]]></title>
    <link>http://www.imediaconnection.com/content/1421.asp</link>
    <description><![CDATA[Gartner Group learns more than three-quarters of users find pop-ups annoying.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[April 29, 2003]]></date>
</item><item>
    <title><![CDATA[Top 10 Web Sites � December 2002]]></title>
    <link>http://www.imediaconnection.com/content/1420.asp</link>
    <description><![CDATA[Nielsen//NetRatings measures online traffic.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 15, 2003]]></date>
</item><item>
    <title><![CDATA[Top 10 Advertisers � December 2002]]></title>
    <link>http://www.imediaconnection.com/content/1419.asp</link>
    <description><![CDATA[Nielsen//NetRatings measures online traffic.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 15, 2003]]></date>
</item><item>
    <title><![CDATA[Top 10 Web Sites � September 2002]]></title>
    <link>http://www.imediaconnection.com/content/1417.asp</link>
    <description><![CDATA[Nielsen//NetRatings measures online traffic.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 18, 2002]]></date>
</item><item>
    <title><![CDATA[Top 10 Advertisers � September 2002]]></title>
    <link>http://www.imediaconnection.com/content/1418.asp</link>
    <description><![CDATA[Nielsen//NetRatings measures online traffic.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 18, 2002]]></date>
</item><item>
    <title><![CDATA[Top 10 Web Sites � August 2002]]></title>
    <link>http://www.imediaconnection.com/content/1416.asp</link>
    <description><![CDATA[Nielsen//NetRatings measures online traffic.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[September 18, 2002]]></date>
</item><item>
    <title><![CDATA[Top 10 Advertisers - August 2002 ]]></title>
    <link>http://www.imediaconnection.com/content/1415.asp</link>
    <description><![CDATA[Nielsen//NetRatings measures online traffic.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[September 18, 2002]]></date>
</item><item>
    <title><![CDATA[Top 10 Advertisers - June, 2002]]></title>
    <link>http://www.imediaconnection.com/content/1414.asp</link>
    <description><![CDATA[Nielsen//NetRatings measures online traffic.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 23, 2002]]></date>
</item><item>
    <title><![CDATA[Top 10 Web Properties - May, 2002]]></title>
    <link>http://www.imediaconnection.com/content/1413.asp</link>
    <description><![CDATA[Nielsen//NetRatings measures online traffic.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 26, 2002]]></date>
</item><item>
    <title><![CDATA[Top 10 Web Properties - April, 2002]]></title>
    <link>http://www.imediaconnection.com/content/1412.asp</link>
    <description><![CDATA[Nielsen//NetRatings measures online traffic.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 19, 2002]]></date>
</item><item>
    <title><![CDATA[Full Banner Usage Drops]]></title>
    <link>http://www.imediaconnection.com/content/1411.asp</link>
    <description><![CDATA[AdRelevance data show less reliance on the full banner by online advertisers.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 11, 2002]]></date>
</item><item>
    <title><![CDATA[The Skyscraper Gains Favor]]></title>
    <link>http://www.imediaconnection.com/content/763.asp</link>
    <description><![CDATA[AdRelevence research shows this ad unit as third most used by online marketers.]]></description>
    <author><![CDATA[Staff Writer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 11, 2002]]></date>
</item><item>
    <title><![CDATA[Internal Strives Hinder Online Advertising]]></title>
    <link>http://www.imediaconnection.com/content/1083.asp</link>
    <description><![CDATA[A Conference Board report finds that turf battles stall online marketing efforts.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 18, 2002]]></date>
</item><item>
    <title><![CDATA[Section Hub - Branding 30433]]></title>
    <link>http://www.imediaconnection.com/content/30433.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[BRANDING]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[]]></date>
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