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How To Optimize Your Facebook Cover Photo

renzo — Wed, 22 May 2013 17:20:32 +0000

The cover photo on Facebook pages is an excellent opportunity for brands to personalize their pages and advertise their services. Chris, our social media manager, noticed a problem with cover photos recently – namely with the way they’re showing up in the newsfeed. Since Facebook changed the feeds users can see, page cover photos are Continue Reading

Contest Winner: Elaine!

contentadmin — Thu, 04 Oct 2012 20:35:46 +0000

Thank you to everyone who participated in our Starbucks Giveaway contest! Congratulations to Elaine, who graced us with a cheery visit to our offices! Here she is with her free Starbucks card! It took her just a couple of minutes to enter our contest on Facebook. (The Bradley Cooper lookalike next to her is our Continue Reading

Orlando, Social Media, The New iPhone, Whatever

contentadmin — Thu, 27 Sep 2012 16:14:27 +0000

Nice day at iQuarius! Can’t complain about the turn the weather’s taking here in Orlando. Chris, our social media manager, got the new iPhone 5. We say this with a little sigh of exasperation, but also with a complete acceptance that iQuarius personnel are avid consumers of the technology we design for and produce content Continue Reading

Instagram Infographic | Instagram Filters On Old-School Cameras

contentadmin — Sat, 22 Sep 2012 10:27:39 +0000

Things we love at iQuarius: Technology the Internet Social media Graphics, pics, and infographics People posting graphics, pics, and infographics on the Internet through social media We also like when those pics of people’s lunch tacos and overall lives look more exciting thanks to Instagram filters. Can you imagine what it would have taken, a Continue Reading

Social Media Rules | 36 Beautiful Ways To Look At It

contentadmin — Wed, 19 Sep 2012 18:20:05 +0000

Great Pinterest infographic on Pinterest user trends, here. Look at these, though. This social media infographic is succinct and on the money. Or, more specifically, on the ROI. Tags: 36 rules, internet marketing, iquarius, social media infographic

Free Starbucks | iQuarius Starbucks Giveaway 9/19 ~ 9/28

contentadmin — Wed, 19 Sep 2012 15:17:56 +0000

iQuarius Media is giving away Starbucks giftcards for being our friend! Here’s the link to the Starbucks Giveaway contest page on Facebook. Winners will be notified by email first, so make sure to leave your name and email at the contest page. Even current clients and fans are eligible to win! The contest runs from Continue Reading

Twitter Redesign: Who’s Moaning About It?

contentadmin — Tue, 18 Sep 2012 14:31:12 +0000

With each new Facebook update, there’s a good, loud whining that comes along from people who proclaim they’re fixing something that ain’t broke. It’s not as if Twitter were exempt from that same outcry when they do an overhaul. Trust us, we hear it firsthand. Twitter CEO Dick Costolo went on NBC’s Today show to Continue Reading

iQuarius Media Blogs for Good

contentadmin — Wed, 12 Sep 2012 14:37:55 +0000

As part of the Blogging For Good program, we would like to highlight a local organization that is bringing good to the Central Florida community: The Second Harvest Food Bank of Central Florida. According to the site, the Second Harvest Food Bank (SCFBCF) is a “private, nonprofit organization that collects and distributes donated food to Continue Reading

Logo Changes With The Times: Do You Need An Update?

contentadmin — Mon, 10 Sep 2012 13:35:47 +0000

Things that change: The times Your goals Your look Reasons to update your logo: If your business has grown (new CEO, perhaps?) Your business logo was created more than a few years ago Your business logo was created more than a few goals ago Or maybe your logo is failing: People aren’t responding to it, Continue Reading

Clinton Speech And The Ridiculous Amount of Tweets That Accompanied It

contentadmin — Thu, 06 Sep 2012 18:04:25 +0000

When news happens, tweets happen. During the 48 minutes that Bill Clinton spoke during the DNC to nominate Pres. Obama for the running, there were a total of 496,222 tweets. All included the hashtag #DNC alone or in combo with other relevant hashtags. Besides the (literally) hundreds of thousands of “regular” folk tweeting their feelings Continue Reading

Don’t Buy Followers on Facebook and Twitter

contentadmin — Mon, 03 Sep 2012 13:08:02 +0000

Don’t Buy Facebook Likes The whole point of social networking is to be social. And to network. Buying Likes is neither. But it’s also more damaging than you might think. Don’t Buy Twitter Followers Either Sometimes, we’re hired to clean up an online reputation. And we admit that some messes are harder to clean up Continue Reading

Regulating All That’s Left to Regulate in Social Media

contentadmin — Tue, 28 Aug 2012 18:06:19 +0000

After Mitt Romney’s announcement of his GOP running mate, Paul Ryan (R-Wis.), members of Congress took to social media to express their thoughts. To their dismay, there are rules regulating official use of social media for personal opinions, according to one report. With the very establishment responsible for cultivating our Freedom of Speech subject to Continue Reading

Social Media Decoded

contentadmin — Fri, 10 Aug 2012 15:10:22 +0000

When social media mavens put their heads together and analyze a topic, a pseudo social media manifesto is born. Like any good analysis, variables and solutions must be defined, sort of like these listed in The Rules of Social Media. In the article, several tweets on the tenets of social media are aggregated not from celebrities, Continue Reading

Media Manipulation in the So-Called Age of Transparency

contentadmin — Tue, 31 Jul 2012 14:17:21 +0000

Igniting a frenzy in the media is not difficult to do, not with reality TV stars and political scandals staining the front pages of papers and coloring the homepages of websites. More importantly, it’s what you want to do. But, inciting fear in the hearts of the very media outlets responsible for the frenzy– now, that takes Continue Reading

Google+ Hands Beats Down Facebook In Customer Satisfaction Scores

contentadmin — Mon, 23 Jul 2012 13:45:27 +0000

The American Customer Satisfaction Index (ACSI) measures customer satisfaction across different industries and releases results monthly to bring stakeholders in-depth coverage of various sectors of the economy. In previous years, the ACSI has measured the customer satisfaction rates of Facebook and YouTube, but this year, it has added Facebook competitors for the first time, including Continue Reading

Standing on The Shoulders of Giants: Backplane Builds on Social Networking

contentadmin — Mon, 16 Jul 2012 13:35:34 +0000

Titans of media are getting savvy with their celebrity. Nowadays, there’s a social network for everything from books to spelling errors. And now, there’s even one where music fans can follow their favorite celebrity exclusively. Backplane, the celebrity-based social network, premiered with Lady Gaga’s “Little Monsters” last weekend. Gaga, known as a fashion icon and Continue Reading

Internet Ads: The Numbers Are In

contentadmin — Mon, 09 Jul 2012 13:32:53 +0000

The Interactive Advertising Bureau (IAB) reports that ad revenues last year were up 22% from the year before, hitting $31 billion. Here’s the biggest news: Mobile ads grew the most of all categories, up 149%, or $1.6 billion Search was the largest category with a 47% share (up 27% to $11.7 billion) Digital video rose Continue Reading

Google Now Makes Web Browsing More Visual

contentadmin — Mon, 02 Jul 2012 19:09:42 +0000

With Google’s newest mobile application for Android, there is no excuse to be late. Google Now will geo-locate you and give you a virtual nudge in the right direction when it’s time to get moving.

Digital Media Hub Grows In Downtown Orlando

contentadmin — Thu, 28 Jun 2012 18:10:14 +0000

iQuarius Media watched the Amway Arena crumble in a massive explosion right outside our window. Now, we’re watching it be built back up to be a hub of digital media in Central Florida. The Creative Village is making its home in downtown Orlando at 600 West Amelia Street. This bustling hub of connectivity will function as Continue Reading

Internet Traffic Will Quadruple in Four Years

contentadmin — Fri, 01 Jun 2012 16:03:54 +0000

So you were just getting used to hearing data referred to in “gigabytes”, GB, or “Gigs” – and now the Internet world has moved on. We are now dealing with zettabytes of data. One zettabyte is equal to a trillion gigabytes. According to Cisco’s Visual Networking Index Forecast and statement, there is and will be Continue Reading

In Memoriam

contentadmin — Mon, 28 May 2012 12:49:12 +0000

We have a great thank-you in our hearts for those who gave their lives for our country. We don’t need to sprout off a long, elaborate speech about this. We offer a simple thank you, and that is all. Happy Memorial Day to everyone. For more information visit iQuarius Media.No tags for this post.

Facebook: Nearly Half of Americans Think It’s A Passing Fad

chrisk — Mon, 21 May 2012 14:32:44 +0000

There is a new study out there that is suggesting that the all mighty Facebook is just another fad, at least according to half of Americans. Could it be another MySpace? According to a poll conducted by the Associated Press and CNBC, an astonishing 46% of respondents think that Facebook will slowly fade away as new platforms are created Continue Reading

Google Penguin: Checklist for Businesses

contentadmin — Mon, 07 May 2012 17:07:09 +0000

Social Media Soothes Where Google Hits You Hardest For small- to medium-sized businesses who find their rankings adrift with every new wave of Google algorithm updates, finding a way to generate traffic without having to rely on Google might seem like a dream come true. As with the latest Google Penguin algorithm update, designed to Continue Reading

Twitter Co-Founder Evan Williams on Listening to Twitter Users [video]

contentadmin — Mon, 30 Apr 2012 16:44:37 +0000

From working on the revolutionary Blogger for Google, to launching Odeo, to co-founding Twitter, Evan Williams knows a thing or two about connecting people. Here’s 8 minutes of fascinating stuff. Tags: blogger, evan williams, google, twitter

Pinterest Sets Its Sights on Twitter and Facebook

contentadmin — Wed, 25 Apr 2012 17:13:04 +0000

We love Pinterest and can’t stop talking about it. But, then again, neither can the rest of the Internet. And it’s no wonder. Traffic has SURGED for Pinterest lately, up 50 percent between January and February, according to a new report released by Experian (and supported by a range of other Internet and social media Continue Reading

Google+ Redesign is …So Pretty

contentadmin — Thu, 12 Apr 2012 17:41:41 +0000

Google has announced an overhaul of the Google+ interface. The rollouts began this week, and the changes are designed to be more customizable, more social, and more visual. It also offers a new interface for Google+’s breakthrough – but underused – service, Hangouts. Icon-Centric Navigation Navigation is the most obvious and dramatic change. Instead Continue Reading

Pinterest Jostling for Place Among the Top — And Winning

contentadmin — Fri, 06 Apr 2012 17:50:29 +0000

Pinterest is still invite-only but new aggregated data indicates that it is taking its place among the social media behemoths in referral traffic: Pinterest is driving more referral traffic than Twitter Pinterest is driving more referral traffic than Google Plus (G+), LinkedIn, and YouTube combined The data was collected from more than 200,000 publishers who Continue Reading

A Minute on The Internet: What Goes On?

contentadmin — Mon, 02 Apr 2012 14:19:44 +0000

A minute on the Internet on its slowest day would be busier than a mega-city street on its most caffeinated, congested, and constructive day. The amount of consumption going on is staggering. See below. Tags: graphic, infographic, internet minute

Social Media: Photos Drive Twice As Much Engagement

contentadmin — Fri, 30 Mar 2012 16:07:46 +0000

When marketers talk about social media and what businesses can do to engage customers using social media, they often limit their discussion to prescribed frequency and content of text posts. Granted, the bulk of Facebook, Twitter, and other social media posts will be short bursts of text. But some networks, like Facebook, lend themselves so Continue Reading

Internet Marketing Tips | 5 Pivotal Points

contentadmin — Fri, 23 Mar 2012 12:00:45 +0000

Internet Marketing Pivot Points 5 Important Pillars of Internet Marketing. 1. Blogs –Register your blog with popular directories –Have your newest blog posts appear on your LinkedIn Profile and Facebook status with links back to the blog –Read top blogs in your industry, and then post comments with helpful information and links back to your Continue Reading

Copywriting Best Practices To Make Your Ad Copy Sizzle

contentadmin — Mon, 19 Mar 2012 17:01:38 +0000

Copywriting such as landing page copy, blog posts and writing effective email blasts’ is more art than science. Producing consistent web traffic boils down to: writing outstanding content. Writing Effective Landing Page Copy Producing great landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances Continue Reading

Article Marketing and Syndication

contentadmin — Thu, 15 Mar 2012 17:24:39 +0000

Internet article marketing – or press release marketing — is an Internet marketing technique that subtly advertises products and services in online article directories. Article directories having good page rank receive a high volume of traffic and are considered authority sites by search engines. These directories then pass on PageRank to the author’s website and also Continue Reading

Social Media Marketing and Optimization in 140 Characters or Less

contentadmin — Mon, 12 Mar 2012 13:16:40 +0000

Social media hasn’t just grown – it’s exploded! Millions of conversations are taking place online each day. Companies are being made or broken hourly – sometimes in 140 characters or less. Are you trying to find value hidden in the millions of Twitter and Facebook conversations taking place every day? According to Nielsen Online, social media Continue Reading

Social Media Marketing Checklist

contentadmin — Thu, 08 Mar 2012 17:50:03 +0000

With all the noise and bright lights of the Internet, and with people’s attention spans getting shorter, we need to constantly create awareness about our products, services, and businesses. Social Media marketing makes this lot easier, cheaper, and faster. But how can we make ourselves heard over the din? The answer is by pursuing a Social Continue Reading

Best Western Takes Booking to Facebook

contentadmin — Mon, 05 Mar 2012 14:50:10 +0000

Best Western has stepped up their use of social media to engage with customers — they are now offering hotel booking through Facebook. Big business is just doing on a grand scale what we as small- to medium-sized businesses can do with similar return. Businesses like Best Western look to social media to cut costs Continue Reading

Pinterest for Businesses: Branding, Direct Traffic, and So Much Fun

contentadmin — Thu, 01 Mar 2012 16:48:57 +0000

Pinterest works almost like a never-ending magazine with just the prettiest, most-loved pictures. That’s great for people wanting to browse through vintage wedding dresses, recipes, or artwork…but what does that mean for a business? Pinterest just cracked the list of Top 10 Social Media sites. So, a lot, apparently. 1. Collect visual material You can collect pics Continue Reading

Pinterest Infographic | User Trends

contentadmin — Tue, 14 Feb 2012 16:16:23 +0000

The newest social media network on the block is also the hottest: Pinterest. It has amassed millions of users in a few short months, many of whom are women interested in traditionally picture-heavy interest points, like weddings, fashion, and interior design. Pinterestingly, UK users are mostly male, and their interest is focused more on topics Continue Reading

YouTube Design Changes: Things Brands Need to Know

contentadmin — Tue, 07 Feb 2012 13:41:55 +0000

YouTube‘s user experience is changing with its dramatic aesthetic overhaul that was rolled out recently. This, in turn, could mean big things for companies and brands. As YouTube makes room to grow in the social media space — to become a place for more than just unbridled user commentary — brands can think about how Continue Reading

Google+ Reaches 90 Million? Kind Of.

contentadmin — Thu, 02 Feb 2012 15:19:06 +0000

Google CEO Larry Page announced last week during the year-end earnings call that Google+ (Google Plus, or G+) now has over 90 million users. This is in addition to the amazing growth in the single month of December, where Google+ saw almost 20 million new sign-ups, much of it through the millions of brand-new Android Continue Reading

Press Release Showcase: OxygenBars.com

contentadmin — Mon, 30 Jan 2012 17:55:55 +0000

Do you or your company have a new concept, product or service, or an event, that you’d like to publicize with a press release? Do you have anything newsworthy that the world needs to hear about? iQuarius Media can research, write, optimize, and distribute your press release. Press Release Sample: OxygenBars.com Here is a writing sample Continue Reading

Motion Design at iQuarius Media

contentadmin — Thu, 26 Jan 2012 16:53:49 +0000

From 2D to 3D, we use the latest technology and tools for powerful storytelling and fluid animation. Nothing grabs an audience like eye-catching motion design, whether it’s: video graphics for your home page, as part of a web-distributed video, or even interactive ROM business cards. iQuarius Media creates sleek motion graphics that are engaging, imaginative Continue Reading

B2B Social Media Marketing

contentadmin — Tue, 24 Jan 2012 16:16:22 +0000

As a business owner, you can no longer ignore the role social media plays in the survival of any business. You may think that Business to Business has nothing to do with social media; you may be surprised how vital B2B social media is for your business’s success. 6 Steps to Get You Started with Continue Reading

Social Media Ads: Facebook Users Click Ads Twice as Often than Twitter and Google+

contentadmin — Thu, 19 Jan 2012 16:25:06 +0000

Chitika, a data analytics company, has released a study that reports Facebook users click on ads more than twice as often as Twitter and Google+ users. “Given the announcements and roll out of new social media advertising programs on platforms including Google+, Facebook, and Twitter, we wanted to investigate where advertisers will have the highest Continue Reading

Google Starts Getting More Personal Today (1/10/12)

contentadmin — Tue, 10 Jan 2012 17:44:52 +0000

Starting today (Tuesday), Google search results will start looking different more frequently for different people. Google will start including content from their social network, Google Plus (G+), including photos and comments, when it performs a search. This way, search results will be more intimately tailored to each user. The search engine will even start incorporating Continue Reading

Commercials: Production at iQuarius Media

contentadmin — Thu, 29 Dec 2011 15:58:29 +0000

Commercials target your prospects when they’re doing something they already like, such as streaming music online or watching TV. We’ll help you keep their attention for that precious few seconds with gorgeous visual and audio content, so that you can spread your message. We start you from concept to polished product, handling your commercials content with mastery Continue Reading

$8 MILLION For Mobile Internet?

contentadmin — Mon, 26 Dec 2011 15:59:20 +0000

Mobile Internet usage is a social and cultural mainstay. Half of all local searches are conducted on mobile devices. A whopping 86% of mobile Internet users are glued to their phones while they watch TV. We average almost 3 hours a day on our mobile Internet devices — that’s over DOUBLE the time we spend Continue Reading

Damage Control in the Age of Social Media

contentadmin — Wed, 21 Dec 2011 17:10:27 +0000

If you have a one-star rating on Yelp, or some disgruntled customers are taking their complaints to Facebook so that all your other “loyal” followers can see it, what do you do? Have you been following what’s been going on with Fedex and the videos, spreading virally across the Internet and social media, showing their Continue Reading

No More Talking About Google

contentadmin — Fri, 16 Dec 2011 17:57:11 +0000

Listen, we talk about Google so much because, as business owners, we know the power Google has over our livelihoods. From gathering targeted customers to publicizing our accomplishments, to simply making sure we stay in touch with all the people we need to keep near, it is the world’s information hub. We concentrate so hard Continue Reading

Web Video Production

contentadmin — Thu, 15 Dec 2011 13:01:11 +0000

There is nothing like the power of video for communication, and the Internet is more effective a vehicle for delivery than any other outlet out there. Web video is prevalent, pervasive, persistent …whatever you want to call it. It’s everywhere! Think about it — when you go to a webpage, and there’s text and a Continue Reading

Basic SEO Strategies

contentadmin — Mon, 12 Dec 2011 14:58:08 +0000

If you don’t plan on using the services of a specialist or establishing a budget for your Search Engine Optimization (SEO) practices, you definitely ought to, at a bare minimum, make a few modest changes to your website. Small details can have a powerful effect on search engine results and you will get far more Continue Reading

Pay Per Click (PPC) Campaigns

contentadmin — Thu, 08 Dec 2011 17:24:26 +0000

Pay Per Click(PPC) advertisements are the sponsored links that appear above or to the right of search page results. Pay Per Click created the revenue stream that built Google as it stands today. As part of your integrated marketing strategy, Pay Per Click campaigns can be the quickest way of increasing your visibility and reach. Continue Reading

Social Media is Here to Stay | Supplement Your Business Website

contentadmin — Mon, 05 Dec 2011 22:19:56 +0000

If you have been reading blogs about marketing businesses, you’ve been bombarded with talks about how social media marketing can strengthen your marketing efforts and how it is important to find the right social media company to represent your business. While many website owners and business owners understand the influence of social media, many businesses Continue Reading

Pixar’s Next Movie Gets A Mysterious Photo Blog

contentadmin — Mon, 28 Nov 2011 14:56:51 +0000

Pixar is known for its long development cycles: the Emeryville, California-based company can take years to churn out a new animated movie. Now fans will be able to get an oblique sneak peek inside the studio’s next film — thanks to a new blog started by Lee Unkrich, a director and member of Pixar’s creative Continue Reading

The Cyber Monday Myth

contentadmin — Sun, 27 Nov 2011 04:38:35 +0000

Cyber Monday is a myth. Let’s put that a little more accurately: Cyber Monday was a myth. It started as a marketing ploy by an e-tailers’ association that encouraged its members to create special ads for a Monday in 2005. Sales were good, but not the best – and they haven’t been the best. Until Continue Reading

It’s A New World and Social Media is Here to Stay.

contentadmin — Thu, 24 Nov 2011 15:04:50 +0000

At iQuarius Media, we speak and interact with company owners, as well as marketing and advertising professionals, on a daily basis about things such as social media, web marketing, online video marketing, email marketing, and even text message marketing. It’s an exciting field to be involved in. Without exception, every business owner wants to solve Continue Reading

So Why Social Media Marketing? Why Bother?

contentadmin — Mon, 21 Nov 2011 12:52:20 +0000

Based on a current Razorfish Consumer Experience Report, 49% of Internet users now buy something according to suggestions they acquired via a social media site. Yet, only 25% of companies employ a Facebook page. Is it just us, or are the numbers a little off here? Social networking online communities are breeding grounds for connections. Consumers Continue Reading

Mastering

contentadmin — Thu, 17 Nov 2011 12:28:07 +0000

This is the final quality-control step that takes your audio as a whole and ensures that: It sounds natural and balanced Has definition Is optimized for the format it’s going out on A little mastering skill and artistry from the audio department at iQuarius Media can give your audio that major-label, professional sound. We can Continue Reading

Why You Must Cater To The Mobile Web Surfer

contentadmin — Mon, 14 Nov 2011 12:22:31 +0000

With roughly 5.2 billion mobile customers in 2011 and 1.7 billion mobile internet users anticipated by 2013 (Infonetics Research), leveraging the mobile device system is crucial for organizations. Even though some technological innovations and gadgets are only shortly lived fads, there are others that transcend time and successfully modify the way we operate and do Continue Reading

Google+ Pages For Business: Taking Branding to New Heights

contentadmin — Fri, 11 Nov 2011 16:13:52 +0000

Google Plus (Google+ or G+) just launched its G+ Pages for businesses. We already know that a proper Google presence is absolutely crucial for business growth. And we know that G+ is the most explosive force on the social network scene in history. Now, the marketing propellant that is Google search combines with the G+ Continue Reading

8 Important Elements of a Great Web Presence

contentadmin — Thu, 10 Nov 2011 17:04:53 +0000

A successful website is pretty to look at, to be sure. But when potential customers browse your site, there should be minimal effort and time on their part to get to the goods and services that you offer. And when it comes time for them to buy, there should be no obstacles in their way Continue Reading

Social Media : Ups, Downs, and All Arounds

contentadmin — Wed, 09 Nov 2011 16:40:12 +0000

Social media channels and social networking websites continue being among the most popular commodities in the global online sector. Ups, Downs, and All Arounds As the number of users to these websites increases, the software applications and venues broaden at the same time. We’ve seen sites decline and some have gone up in a glittery, Continue Reading

Google Dictionary Is Now Undefined

iquarius-media — Mon, 07 Nov 2011 12:48:45 +0000

Google has closed yet another property. The Google Dictionary is yet another service to get the proverbial ax. It is just another in a long line of abandoned Google properties, which include their web directory,Google Labs, and Google Wave, just to name a few. Before the “Google is burning to the ground” reactions start appearing, it should Continue Reading

Who We Work With | iQuarius Media

contentadmin — Thu, 03 Nov 2011 09:34:18 +0000

Whether you are an Ad Agency, Marketing Company, Design House, or Business Owner, we can compliment your efforts you already have in motion by extending your approach to the Internet. Ad Agencies - If you are running a media blitz, let us execute the Internet campaign with PPC Advertising, Social Marketing, Email Campaigns, and online Press Releases. Inquire about our Continue Reading

Chris Domingo Completes Audio Post for Feature Film

contentadmin — Tue, 01 Nov 2011 12:12:28 +0000

On his 25th birthday, David Brachman decides he’s going to change his life over the next two years or kill himself if he can’t. So goes the storyline of The Last Two Years of David Brachman, a feature film currently in post-production and slated for release in 2012. Director/writer/producer Marc Casilli approached iQuarius Media to Continue Reading

Use Web Analytics to Become a Top Notch Marketer

contentadmin — Mon, 31 Oct 2011 19:30:37 +0000

All online and offline marketing campaigns should be tracked and measured. Let’s say you just wrote a blurb that promoted your website and there was an increase to that specific page. Without marking this blurb as a campaign within your analytics, what would you attribute the increase in traffic to? IN addition, having clear tracking Continue Reading

The Effects of Media on Children, Parents, and Educators

contentadmin — Mon, 31 Oct 2011 10:50:49 +0000

Technological innovation has altered the childhood experiences many mothers and fathers and school teachers remember. Today’s youth are “digital natives.” Maturing in a world loaded with technologies, digital natives develop an instinct for tech culture and mastering new games and applications. “Digital immigrants”—an expression that can be used to identify anyone that can recall growing up Continue Reading

Music Production & Editing at iQuarius

contentadmin — Thu, 27 Oct 2011 12:41:01 +0000

Grammy nomination? Check. Multiple major label experience? Check. An arsenal of recording and post-processing instruments at our disposal? Check. The skills and artistry to use it all? Check! Your audio is safe with us. Music Production & Editing Music production and editing affect the structure of a composition — melodies and harmonies, beats, chord progressions, etc., and Continue Reading

Mobile Media and Apple Are Bigger Than You Think

contentadmin — Mon, 24 Oct 2011 11:44:42 +0000

New Cisco reports show that global mobile data use almost tripled between 2009 and 2010. It’s been tripling every year for the last few years, with video taking up an increasing amount of traffic. By the end of this year, it’s predicted that more than half of all mobile traffic will be video. By 2015, Continue Reading

Mobile Apps for Digital Marketing: 10 Things You MUST Know

contentadmin — Thu, 20 Oct 2011 11:58:08 +0000

1. Only do apps when you need more Compared to browsing, mobile apps offer a richer level of user interaction allowing more complex graphics, media, and information to be presented. They also provide a more robust and secure environment for user engagement. But, if you can deliver what you are trying to achieve through a Continue Reading

5G Mobile Internet on the Horizon?

contentadmin — Mon, 17 Oct 2011 12:12:49 +0000

Mobile Internet is the biggest thing to come along since, well, cell phones and the Internet. Now, before 4G internet is even mainstream, the possibilities of 4.5G and 5G are on the horizon. Researchers at Rice University have made a breakthrough that could allow wireless companies to double throughput in their networks without adding a Continue Reading

Sprint Unveils Their First $100 4G Android Phone: The Samsung Conquer 4G

contentadmin — Thu, 13 Oct 2011 12:25:06 +0000

Mobile media development — which includes apps, video, audio, and other interactive media for Google’s Android and Apple’s iOS, etc. — and SMS marketing are more than just taking off, they’re launching full-out assaults from all sides. The next big weapon to be unleashed is the availability of 4G-capable phones, able to handle more intensive Continue Reading

Millionaires Prefer Facebook

contentadmin — Mon, 10 Oct 2011 11:19:31 +0000

A new study shows that 46% of online users with investable assets of $1 million or more are members of Facebook, up from 26% a year ago. The survey, by Spectrem Group, showed that millionaire’s use of Twitter has declined, from 5% to 3%. They also remained fairly cool to LinkedIn. Only 19% of millionaires Continue Reading

Bing: 4 Reasons You Want Links

iquarius-media — Thu, 06 Oct 2011 11:04:30 +0000

Bing’s Duane Forrester has posted about how Bing evaluates content quality and how it looks at links. He says you want links for a few reasons: Because they alert us to your website when it’s new or has new content Because they are a vote of confidence in your site – quality websites tend to link to other Continue Reading

[Infographic] 5 Scientifically Proven Ways to Get More ReTweets

iquarius-media — Mon, 03 Oct 2011 09:34:29 +0000

Dan Zarrella Tags: infographic, media, readability, result, science, social media, statistics, stumble, technology, websites

Ten Things to Avoid When Running an SEO Campaign

contentadmin — Thu, 29 Sep 2011 09:54:19 +0000

Even if you’re using the skills and expertise of an SEO firm, it is still important that you at least know the basics of SEO so that you can work with the company to make the results even better. There are loads of things that you need to be doing within an SEO campaign, but there are Continue Reading

Tweet Lots of Links To Get Followers

iquarius-media — Mon, 26 Sep 2011 08:01:47 +0000

To get followers on Twitter isn’t about herding unicorns — that is, there’s nothing mythical about it. Looking at the relationship between the number of followers a user has and the percentage of their Tweets that are “@” replies: Highly followed users are less conversational than those with few followers. Looking at the relationship between follower Continue Reading

College Students Use Technology At A Frenzied Pace

contentadmin — Mon, 19 Sep 2011 11:46:32 +0000

Admit it, you’re on the computer and Internet every day. Studies have found that 53% of people believe they would be upset if they couldn’t get online while 40% believe they would feel lonely. The use of technology continues to be a growing trend as new gadgets pop up every few months and college students Continue Reading

Alton Brown Twitter Meltdown

iquarius-media — Thu, 15 Sep 2011 11:23:19 +0000

Ah, the possibilities of social media are endless. So are the possibilities of abuse: It’s easy to see why Twitter is so popular, if, for nothing else, the ability to follow and grief your favorite celebrity. Just ask Food Network personality, Alton Brown. Like most people with any kind of celebrity following, Brown had an active Twitter Continue Reading

Using Humor in Social Media

iquarius-media — Mon, 12 Sep 2011 11:16:37 +0000

Can you remember something funny? Humor can go a long way with social media. Are you considering using humor with your social media activities? If so, this article reveals some tips to get you on the right track. Why humor? It’s no surprise that using humor in advertising is an effective way to connect with your audience and humanize your brand or company, but what about using it for social media? Adding humor to your social media strategy can be a great way to get people’s attention . If you appeal to your audience emotionally , you’ll have a much better chance that they will further engage with your brand or product. Doing so will help your customers remember you , share your content and have a better understanding of what you stand for. Finally, an emotional appeal differentiates you from the millions of other companies out there bombarding their social channels with nothing but self-promotion. If you’re not “humorizing” your brand, product or business, then you might be missing out on a ton of unseen potential. Here are 5 tips to help you get started : #1: Ask yourself WWJD? (What Would Jerry Do?) Jerry Seinfeld has a simple formula for comedy. He takes everyday situations and asks himself, “What’s funny about this?” Apply this type of thinking to your brand, product or company . A perfect example of this is Otterbox , a manufacturer of protective gear for handheld devices. Check out how they take a seemingly boring product and make it funny as hell . www.youtube.com/watch?v=8ApUYl8t7Ms #2: Keep it clean Steer clear of controversial topics and jokes in bad taste. A good example is earlier this year, fashion designer Kenneth Cole tried to be funny but instead won the award for most insensitive tweet of the year. The offending tweet was eventually removed entirely from Cole's feed, and a statement about the incident was posted on his Facebook fan page. #3: Wittiness is terribly underrated Twitter and Facebook updates can go a long way with the right quip. Use your wittiness to compete against big budgets. Here are three perfect examples of how the wit is mightier than the ad dollar . Here’s a tweet from “ Rebel Red ,” part of the www.MiddleSisterWines.com . Their philosophy: Smile! It won't mess up your hair. A witty take on a popular quote for a Facebook update from Cups and Cakes Bakery . Join them on Saturdays for Cupcake Super Happy Hour! And a brilliantly funny Facebook update from Boccalone : Tasty Salted Pig Parts. Known for their authentic Italian sandwiches. #4: Just because your company is serious doesn’t mean all marketing has to be Don’t take yourself too seriously. Poke fun at yourself by doing a parody of your company or your industry. HubSpot wears their marketing mullet loud and proud—mixing the business up front with the party in the back. Check out how they spoofed social media with Foursquare Cops. www.youtube.com/watch?v=N4rfzYul9O8 And in this video parody, IBM had some fun with Art of the Sale. www.youtube.com/watch?v=MSqXKp-00hM #5: The best humor comes naturally Experiment by recording video interviews with quirky customers and employees . Again I reference Otterbox as they apply this principle very well. Check out: www.youtube.com/watch?v=TH4GeskwiTY Being Funny Is a Risk Some people might not appreciate your company’s brand of humor. Business owners need to observe their target audience to make sure humor fits . Being funny may not work for healthcare, financial services or any highly regulated industry. The target market must always be considered. Running tests and focus groups to gather feedback is always a great idea. Try using an online survey to test your attempt at humor against an internal audience before you send it out. Comedy is subjective so don’t expect to please everyone. Using humor in social media levels the playing field between big-budget creative ad agencies and a clever marketer. Try having fun with your social messaging. You’ll know it’s working when your customers enthusiastically reply, “That’s gold, Jerry!” What do you think? If you’re using humor with your social media, let us know how it’s working for you. Leave your comments in the box below. Tweet

Bing’s Perspective on Quality Content

contentadmin — Thu, 08 Sep 2011 11:16:30 +0000

Since the Google Panda Update first launched back in February (and really for some time before that), there has been a lot of discussion about search quality throughout the industry – the quality of the content that search engines are returning in their results. This is the whole reason the Panda update exists. It’s all Continue Reading

Make The Most of YouTube Marketing

contentadmin — Mon, 05 Sep 2011 10:59:43 +0000

The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%. Before you throw all Continue Reading

Employers Use Social Networks to Screen Employees

contentadmin — Thu, 01 Sep 2011 10:58:23 +0000

In an increasingly digitized world, roughly 45 percent of employers now reportedly use social media sites like Facebook, LinkedIn, and Twitter to screen potential employees, according to Mindflash.com. Not all Facebook-related employment decisions are necessarily negative, as Mindflash.com depicts in the below infographic. Indeed, 18 percent of employers have found information that has actually facilitated Continue Reading

Turn Social Media Addiction Into Results

contentadmin — Mon, 29 Aug 2011 10:53:28 +0000

Ever had the feeling that the Web can be a waste of time? We start by reading some relevant information on a social media site. An hour later we are still on that site, but in our tenth different place. In fact, 65 percent of all streaming content is watched during the work day. YouTube reports Continue Reading

Facebook Profiles and Face Recognition Help Identify People on The Street

contentadmin — Thu, 25 Aug 2011 11:46:54 +0000

The power of the Internet to disseminate information is awe-inspiring and frightening at the same time. And nowhere is this inertia felt the strongest than in the social media networks. Facebook has had its share of backlash over face recognition — a feature that connects a photo of a person’s face with their Facebook profile, Continue Reading

Social Media Is The New Way of Life

contentadmin — Mon, 22 Aug 2011 10:42:23 +0000

Social media is the new mantra of life, irrespective of sex or age group. Throw a stone and you’ll hit someone on a popular social networking website like Facebook or LinkedIn, and so on. If the sweet memory of your lost school or college friend is haunting you, then become a part of social networking Continue Reading

Why It Makes Business Sense To Blog

contentadmin — Thu, 18 Aug 2011 12:06:55 +0000

Intelligent Blogging Can Be A Fantastic Addition to An Internet Marketing Strategy Consider that a successful and viable company is built on: good ideas a great product visibility a hard-working team Blogs are an effective way of marketing all of those things in one fell swoop, and for bringing in the most important ingredient Continue Reading

4 Awesome Reasons to Have Contests to Fuel Social Engagement

contentadmin — Mon, 15 Aug 2011 11:12:37 +0000

1. Contests Are a Great Tool for Getting Fans Whether you are beginning with 10 or 10,000 fans or followers, contests offer an exceptional way to increase your fan base. We have seen clients go from 50 to 1,000 and from 15,000 to 30,000 Likes in a matter of days or weeks when running a Continue Reading

33% of Facebook Posting is Mobile

iquarius-media — Mon, 15 Aug 2011 10:16:28 +0000

It’s easy, speedy, and convenient to use the Internet on our increasingly powerful smartphones. Mobile is where it’s at right now, particularly with the rise of tablet PCs. Facebook itself reports that: There are more than 250 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices Continue Reading

This is Why Social Media Etiquette is Important

contentadmin — Thu, 11 Aug 2011 11:14:01 +0000

Companies have long used criminal background checks and credit reports and even searches on Google and LinkedIn to explore the previous lives of potential employees. Now, some companies are requiring job candidates to also pass a social media background check. A year-old start-up, Social Intelligence scrapes the Internet for everything prospective employees may have said Continue Reading

National Relaxation Day is August 15th, 2011

contentadmin — Mon, 08 Aug 2011 10:09:32 +0000

iQuarius Media will be spending National Relaxation Day toiling as usual. We live life at a frenetic pace in The United States, so dedicating a day to relaxation may seem ineffective or imposing on the things we need to do at work and home. Take a break. Stress is a known health concern. Relaxation is Continue Reading

What Converts Social Media Traffic Into Leads

contentadmin — Thu, 04 Aug 2011 11:00:50 +0000

The goal: Turn Lurkers Into Leads Are you getting traffic from social media? Want to convert some of that traffic into leads? Some background Start by evaluating your current lead generation process and whether it’s helping or hurting your efforts. It’s important to understand the relationship among your: lead generation strategies your social media channels Continue Reading

Facebook Marries Skype (Again)?

contentadmin — Mon, 01 Aug 2011 07:53:15 +0000

The social media realm is about to have a new sheriff in town. The larger-than-life social network Facebook will reportedly be releasing a Skype-driven video chat platform. Facebook’s Seattle-based tech team was behind the new feature, according to Techcrunch. Skype and Facebook were already in cahoots with a function that integrated Facebook social data directly Continue Reading

Google Research: People Use Smartphones to Buy, Buy, Buy

contentadmin — Thu, 28 Jul 2011 06:43:58 +0000

A Google-commissioned study on smartphone usage has confirmed just how addicted we are to our devices and revealed how we use them to help make purchasing decisions. The data, which were laid out by Google in detail during a webinar yesterday, revealed a ton of information about how we use the devices in general. A Continue Reading

Facebook Friends and Quality Likes That You Actually Want

contentadmin — Mon, 25 Jul 2011 10:43:46 +0000

Facebook Friends and Quality Likes As a business with a Facebook fan page, it’s natural to want to gather as many friends and Likes as possible. As always, though, it’s quality over quantity that will bring you the best return. Take a few moments to see if you want them as a friend/Like. Check out Continue Reading

Apple and Hulu? Could it Be?

contentadmin — Fri, 22 Jul 2011 19:55:18 +0000

Breaking Media News Apple and Hulu? Could it Be? Hulu’s owners, which also include Comcast Corp’s NBC Universal and Providence Equity Partners, have begun preliminary sale talks with about a dozen potential buyers, including Google Inc. and Microsoft Corporation. The video site is a joint venture of Microsoft Corp. and NBC Universal. The purchase could Continue Reading

How Huge is Google+?

contentadmin — Tue, 19 Jul 2011 15:51:16 +0000

Google’s social network, Google+, might be one of the fastest-growing networks ever, having already reached 10 million users according to one estimate. Paul Allen, of Ancestry.com — not to be confused with Microsoft co-founder Paul Allen — has developed an interesting method to calculate the number of Google+ members. He sampled a number of surnames Continue Reading

10 Biggest Internet Marketing Myths Exposed

greg — Thu, 07 Jul 2011 18:45:04 +0000

By David Jackson (c) 2011 Merriam-Webster defines a myth as “a usually traditional story of ostensibly historical events that serves to unfold part of the world view of a people or explain a practice, belief, or natural phenomenon.” It’s been said all myths are based in fact. Whether or not that’s true is debatable. What Continue Reading

How Internet Marketing Can Benefit A Business

contentadmin — Mon, 20 Jun 2011 16:40:20 +0000

In our current society, the internet is an integral part of our existence. Almost everyone uses the internet in some way, shape, or form. It doesn’t matter what type of business you’re in at this time, if you do not include online marketing as part of your business strategy, you’re losing out to your rivals. Continue Reading

SEO Benefits of Blogging

greg — Mon, 25 Apr 2011 23:24:14 +0000

By Kristin Page (c) 2011 Adding a blog to your website is a big decision, but it is something that every company should consider. A regularly updated blog can give people a reason to visit your website more often, and there are also SEO (search engine optimization) benefits to keeping a company blog. Perhaps you’ve Continue Reading

5 Top Traffic Sources For Your Site

greg — Mon, 25 Apr 2011 23:19:01 +0000

By Titus Hoskins (c) 2010 I believe if you asked any webmaster or online marketer what their most important aspect of running a site would be, you would get an answer that’s some way related totraffic. Mainly because traffic is your site’s lifeblood, actually without traffic you really don’t have a site at all. Traffic Continue Reading