Shahbaz Zubair

Der Volkskreis UAE

Shahbaz Zubair — Tue, 29 Sep 2020 06:03:39 +0000

Der Volkskreis UAE translates to "The People's Circle" from German. Founded in 2019, we are the leading Volkswagen enthusiast club in the UAE. Being one of the graphic designers for the media team of Der Volkskreis UAE, I had the opportunity of define and design collaterals for the club. This is one of the personal projects that I am passionate about since owning a Volkswagen Golf GTI.

Date

2020

Project

Der Volkskreis UAE

Visit

Launch Website

Logo designed by Niranjan Gopinath

DESIGN

Promotional Collaterals

I helped the team to design promotional social media posts and define the color system for the website.

The Circle was founded by Mahmoud AlSofyani, Mohamed Danish and a team of VW enthusiasts who shares the same passion about cars. The club secured two sponsorships, 3W Healthcare Solutions and Al Nabooda Volkswagen in a span of two years.

Posters introducing the members of the club

Video by Creative Director, Omar P ElKattouri

Queen Elizabeth 2

Shahbaz Zubair — Tue, 18 Feb 2020 17:36:48 +0000

Art DirectionDigital MarketingGraphic Design

I worked with Queen Elizabeth 2 as a full-time Design and Digital Marketing Manager. A challenging role to fulfill, and it is one of its kind floating entertainment, heritage, and hotel destination famed for its storied past from the 1960s.

Date

2020

Client

PCFC Hotels

Visit

Launch Website

Organic social media audience

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F&B bookings generated

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Artworks produced

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Organic email subscribers

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marketing

Digital Marketing

I lead the team to develop and execute the digital marketing plan for QE2. Since QE2 had its audience from the past and the present and strong digital marketing plan was developed to reach out to the regional and worldwide audience.

We explored different channels including, online distribution management, database acquisition, and e-mail campaigns, search engine optimization, social media marketing, mobile app marketing.

The result was a worldwide organic audience of 50,000+ in eight months, one million-plus website visits in a year, and a larger revenue through digital channels.

Art direction

Design & Photography

As a passionate graphic designer and photographer, I made sure that every aspect of Queen Elizebeth 2’s communication through design and photography is aligned as per the brand guidelines.

Below is a curated selection of artworks and photographs that were used for marketing communication.

Artworks

Photography

InterContinental Hotels

Shahbaz Zubair — Tue, 18 Feb 2020 17:33:10 +0000

Graphic DesignPhotography

As a Cluster Graphic Designer at InterContinental Hotels Group Dubai Festival City, I lead the brand and identity design for five properties and 16 food and beverage outlets. For two and a half years, I helped the team at DFC to create marketing designs and build digital experiences across social media platforms.

Date

2016

Client

IHG Dubai Festival City

Role

Graphic Designer

Visit

Launch Website

First Hotel Marketing Award for InterContinental Hotels Dubai Festival City and IHG AMEA's Best Graphic Designer Award

Brand & Identity

Festival Arena

I was assigned with a challenging project to create a new brand under InterContinental. Festival Arena by InterContinental is a venue space that may be personalized and/or branded for any event, regardless of size or complexity.

Concept launch

The Picnic Brunch

Launched a brand new food and beverage picnic concept at Al Badia Golf Club by InterContinental. A night version of the same concept was introduced as well named – Moonlit Picnic.

Concept launch

Mashawi Nights

Launched a brand new BBQ night concept at the main restaurant Zaytoun in Crowne Plaza Dubai Festival City. With spectacular views of the Dubai Skyline and the soothing tunes, the BBQ concept was one of its kind in Dubai.

Digital Campaign

UAE IHG HOTels

Initiated and launched the concept of bringing all the IHG hotels in UAE for the summer offers. Designed and developed the digital experience landing page showing all the UAE hotels, which offers the IHG summer offer.

A Few

Artworks

Kerala Blog Express

Shahbaz Zubair — Wed, 01 Jan 2020 17:39:49 +0000

Art DirectionBrandingDigital Marketing

Kerala Tourism reached out to me to design a campaign and brand experience for their first-ever season of Kerala Blog Express - an annual familiarization trip with international travel bloggers to travel all across Kerala in an exclusive branded bus.

Date

2014

Agency

Stark Communications

Visit

Launch Website

ABBY award – the "Oscar" of Indian advertising – in the Social Media (Outreach) category

Philosophy of design

The design concept was built on flat design language – which was trending at that time.

Process

As a project lead for this unique project, I helped the team to develop design systems that weren’t there before. Also, lead the marketing campaign to make the project exciting for the contestants. The use of social media marketing was just in the early stages, but it was executed to the best of it as a campaign.