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background-position: 50% 50% !important;"><span class="u-textScreenReader">Modern Brands Play Offense.</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class=""   href="https://ianschafer.com/modern-brands-play-offense-510e0c0eac46?source=collection_home---4------2-----------------------" data-action-source="collection_home---4------2-----------------------" data-post-id="510e0c0eac46"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Modern Brands Play Offense.</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">How to apply the Amazon “Day One” philosophy to go long — and win.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar"   href="https://ianschafer.com/@ischafer" data-action="show-user-card" data-action-value="23f4dc689ad5" data-action-type="hover" data-user-id="23f4dc689ad5" data-collection-slug="verses-from-the-abstract" dir="auto"><img  src="https://cdn-images-1.medium.com/fit/c/72/72/1*rZly6tkbGcJI07N1SnYCCQ.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Ian Schafer"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken"   href="https://ianschafer.com/@ischafer" data-action="show-user-card" data-action-value="23f4dc689ad5" data-action-type="hover" data-user-id="23f4dc689ad5" data-collection-slug="verses-from-the-abstract" dir="auto">Ian Schafer</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2017-08-23T14:55:03.243Z">Aug 23, 2017</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="8 min read"></span></div></div></div></div></div></div></div></section></div><div class="streamItem streamItem--section js-streamItem"><div class="u-clearfix u-maxWidth1032 u-marginAuto"><div class="u-marginTop30 u-marginBottom20 u-xs-margin20 u-xs-marginVertical0 u-flexStretch"><div class="u-size8of12 u-xs-size12of12"><header class="heading heading--borderedBottom u-fontSize18 u-contentSansThin" ><div class="u-clearfix"><div class="heading-content u-floatLeft"><span class="heading-title heading-title--dark heading-title--lineHeightTight u-fontSize18 u-contentSansThin">Latest</span></div></div></header><div class="u-paddingTop30 u-paddingBottom30 js-trackPostPresentation u-borderBottomLight" data-source="collection_home---5------0-----------------------" data-post-id="fa8b7eec279c"><a href="https://ianschafer.com/boring-our-feeds-to-death-fa8b7eec279c?source=collection_home---5------0-----------------------" class="u-block u-width140 u-height120 u-floatRight u-marginLeft30 u-xs-size80x80 u-backgroundCover u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/fit/c/280/240/1*JlgynN1gyMWpMElO0hEuMg.png&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Boring Our Feeds To Death</span></a><a class=""   href="https://ianschafer.com/boring-our-feeds-to-death-fa8b7eec279c?source=collection_home---5------0-----------------------" data-action-source="collection_home---5------0-----------------------" data-post-id="fa8b7eec279c"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-fontSize24 u-xs-fontSize18">Boring Our Feeds To Death</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-xs-fontSize16">Why platforms are becoming the new entertainment battleground, and our feeds the new Cable TV.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar"   href="https://ianschafer.com/@ischafer" data-action="show-user-card" data-action-value="23f4dc689ad5" data-action-type="hover" data-user-id="23f4dc689ad5" data-collection-slug="verses-from-the-abstract" dir="auto"><img  src="https://cdn-images-1.medium.com/fit/c/72/72/1*rZly6tkbGcJI07N1SnYCCQ.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Ian Schafer"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken"   href="https://ianschafer.com/@ischafer" data-action="show-user-card" data-action-value="23f4dc689ad5" data-action-type="hover" data-user-id="23f4dc689ad5" data-collection-slug="verses-from-the-abstract" dir="auto">Ian Schafer</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2017-04-17T02:37:51.193Z">Apr 16, 2017</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="4 min read"></span></div></div></div></div></div><div class="u-paddingTop30 u-paddingBottom30 js-trackPostPresentation u-borderBottomLight" data-source="collection_home---5------1-----------------------" data-post-id="110e6bc4bab7"><a class=""   href="https://ianschafer.com/the-future-of-everything-at-social-media-week-ny-2017-110e6bc4bab7?source=collection_home---5------1-----------------------" data-action-source="collection_home---5------1-----------------------" data-post-id="110e6bc4bab7"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-fontSize24 u-xs-fontSize18">The Future of Everything at Social Media Week NY 2017</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-xs-fontSize16">Watch me tackle the future of the media and advertising industries in less than 30 minutes with Social Media Week founder, Toby Daniels.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar"   href="https://ianschafer.com/@ischafer" data-action="show-user-card" data-action-value="23f4dc689ad5" data-action-type="hover" data-user-id="23f4dc689ad5" data-collection-slug="verses-from-the-abstract" dir="auto"><img  src="https://cdn-images-1.medium.com/fit/c/72/72/1*rZly6tkbGcJI07N1SnYCCQ.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Ian Schafer"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken"   href="https://ianschafer.com/@ischafer" data-action="show-user-card" data-action-value="23f4dc689ad5" data-action-type="hover" data-user-id="23f4dc689ad5" data-collection-slug="verses-from-the-abstract" dir="auto">Ian Schafer</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2017-03-23T15:22:23.520Z">Mar 23, 2017</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="1 min read"></span></div></div></div></div></div><div class="u-paddingTop30 u-paddingBottom30 js-trackPostPresentation u-borderBottomLight" data-source="collection_home---5------2-----------------------" data-post-id="e1a713e4dc67"><a href="https://ianschafer.com/how-to-hack-ces-like-a-pro-e1a713e4dc67?source=collection_home---5------2-----------------------" class="u-block u-width140 u-height120 u-floatRight u-marginLeft30 u-xs-size80x80 u-backgroundCover u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/fit/c/280/240/1*oAk4skaI5LWYdYUkgKxFDg.jpeg&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">How to Hack CES Like a Pro</span></a><a class=""   href="https://ianschafer.com/how-to-hack-ces-like-a-pro-e1a713e4dc67?source=collection_home---5------2-----------------------" data-action-source="collection_home---5------2-----------------------" data-post-id="e1a713e4dc67"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-fontSize24 u-xs-fontSize18">How to Hack CES Like a Pro</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-xs-fontSize16">After 10 years of doing CES, I’ve put together some of my most commonly given advice on how to get the most out of it.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar"   href="https://ianschafer.com/@ischafer" data-action="show-user-card" data-action-value="23f4dc689ad5" data-action-type="hover" data-user-id="23f4dc689ad5" data-collection-slug="verses-from-the-abstract" dir="auto"><img  src="https://cdn-images-1.medium.com/fit/c/72/72/1*rZly6tkbGcJI07N1SnYCCQ.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Ian Schafer"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken"   href="https://ianschafer.com/@ischafer" data-action="show-user-card" data-action-value="23f4dc689ad5" data-action-type="hover" data-user-id="23f4dc689ad5" data-collection-slug="verses-from-the-abstract" dir="auto">Ian Schafer</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2016-12-31T16:02:34.814Z">Dec 31, 2016</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="3 min read"></span></div></div></div></div></div><div class="u-paddingTop30 u-paddingBottom30 js-trackPostPresentation u-borderBottomLight" data-source="collection_home---5------3-----------------------" data-post-id="4d8885466b2b"><a class=""   href="https://ianschafer.com/the-way-forward-4d8885466b2b?source=collection_home---5------3-----------------------" data-action-source="collection_home---5------3-----------------------" data-post-id="4d8885466b2b"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-fontSize24 u-xs-fontSize18">The Way Forward.</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-xs-fontSize16">If you woke up feeling helpless, lost, or unable to explain to your kids what just happened, I hope this can help.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar"   href="https://ianschafer.com/@ischafer" data-action="show-user-card" data-action-value="23f4dc689ad5" data-action-type="hover" data-user-id="23f4dc689ad5" data-collection-slug="verses-from-the-abstract" dir="auto"><img  src="https://cdn-images-1.medium.com/fit/c/72/72/1*rZly6tkbGcJI07N1SnYCCQ.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Ian Schafer"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken"   href="https://ianschafer.com/@ischafer" data-action="show-user-card" data-action-value="23f4dc689ad5" data-action-type="hover" data-user-id="23f4dc689ad5" data-collection-slug="verses-from-the-abstract" dir="auto">Ian Schafer</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2016-11-09T17:55:32.310Z">Nov 9, 2016</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div><div class="u-paddingTop30 u-paddingBottom30 js-trackPostPresentation" data-source="collection_home---5------4-----------------------" data-post-id="7f87ab51e014"><a href="https://ianschafer.com/facebook-drops-an-ad-blocking-hammer-7f87ab51e014?source=collection_home---5------4-----------------------" class="u-block u-width140 u-height120 u-floatRight u-marginLeft30 u-xs-size80x80 u-backgroundCover u-borderLighter" style="background-image: url(&quot;https://cdn-images-1.medium.com/fit/c/280/240/1*mzcBkYpEsBHPXE8qHCyZdg.jpeg&quot;); background-position: 50% 50% !important;"><span class="u-textScreenReader">Facebook Drops An Ad Blocking Hammer.</span></a><a class=""   href="https://ianschafer.com/facebook-drops-an-ad-blocking-hammer-7f87ab51e014?source=collection_home---5------4-----------------------" data-action-source="collection_home---5------4-----------------------" data-post-id="7f87ab51e014"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-fontSize24 u-xs-fontSize18">Facebook Drops An Ad Blocking Hammer.</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-xs-fontSize16">Multiple sources (The New York Times, CNBC) are reporting that Facebook is getting a lot more serious about blocking ad blockers, at least…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar"   href="https://ianschafer.com/@ischafer" data-action="show-user-card" data-action-value="23f4dc689ad5" data-action-type="hover" data-user-id="23f4dc689ad5" data-collection-slug="verses-from-the-abstract" dir="auto"><img  src="https://cdn-images-1.medium.com/fit/c/72/72/1*rZly6tkbGcJI07N1SnYCCQ.jpeg" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Ian Schafer"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken"   href="https://ianschafer.com/@ischafer" data-action="show-user-card" data-action-value="23f4dc689ad5" data-action-type="hover" data-user-id="23f4dc689ad5" data-collection-slug="verses-from-the-abstract" dir="auto">Ian Schafer</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2016-08-09T14:59:43.970Z">Aug 9, 2016</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="2 min read"></span></div></div></div></div></div></div><div class="u-size4of12 u-marginTop30 u-paddingRight20 u-paddingLeft20 u-minHeight250 u-xs-size12of12 u-xs-hide js-aboutCollectionBox"></div></div></div></div></div><style class="js-collectionStyle">
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