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	<title>Hovering Over the Back Button</title>
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		<title>Tuesday 2¢ – Who’s Laughing Now Cloud?</title>
		<link>https://iantruscott.com/tuesday-2c-whos-laughing-now-cloud/</link>
		
		<dc:creator><![CDATA[Ian Truscott]]></dc:creator>
		<pubDate>Tue, 13 May 2025 16:09:00 +0000</pubDate>
				<category><![CDATA[T2c]]></category>
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					<description><![CDATA[A gentle rant on marketing's obsession with reinvention and youth in ideas and content.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6703</post-id>	</item>
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		<title>Tuesday 2¢ – There’s no OG in GOAT</title>
		<link>https://iantruscott.com/tuesday-2c-theres-no-og-in-goat/</link>
		
		<dc:creator><![CDATA[Ian Truscott]]></dc:creator>
		<pubDate>Tue, 06 May 2025 16:01:00 +0000</pubDate>
				<category><![CDATA[T2c]]></category>
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					<description><![CDATA[What can we learn from the passing away of Skype as Microsoft sunsets the product? ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6701</post-id>	</item>
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		<title>Tuesday 2¢ – Post for the Gig You Want</title>
		<link>https://iantruscott.com/tuesday-2c-post-for-the-gig-you-want/</link>
		
		<dc:creator><![CDATA[Ian Truscott]]></dc:creator>
		<pubDate>Tue, 29 Apr 2025 15:56:00 +0000</pubDate>
				<category><![CDATA[T2c]]></category>
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					<description><![CDATA[Maybe I should stop saying shit.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6700</post-id>	</item>
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		<title>Tuesday 2¢ – CFOs are from Mars, CMOs are from Planet 9</title>
		<link>https://iantruscott.com/tuesday-2c-cfos-are-from-mars-cmos-are-from-planet-9/</link>
		
		<dc:creator><![CDATA[Ian Truscott]]></dc:creator>
		<pubDate>Tue, 22 Apr 2025 15:51:00 +0000</pubDate>
				<category><![CDATA[T2c]]></category>
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					<description><![CDATA[This week, despite the oodles of copy spilled on the topic of the CMO/CFO relationship, I found a fresh analogy to torture.. planets.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6698</post-id>	</item>
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		<title>Tuesday 2¢ – But Will This Create Trust?</title>
		<link>https://iantruscott.com/tuesday-2c-but-will-this-create-trust/</link>
		
		<dc:creator><![CDATA[Ian Truscott]]></dc:creator>
		<pubDate>Tue, 15 Apr 2025 15:47:00 +0000</pubDate>
				<category><![CDATA[T2c]]></category>
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					<description><![CDATA[Before you reach for LinkedIn and jump on the trends, ask yourself, will this create trust? ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6696</post-id>	</item>
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		<title>Tuesday 2¢ – FOFU &amp; Retirony</title>
		<link>https://iantruscott.com/tuesday-2c-fofu-retirony/</link>
		
		<dc:creator><![CDATA[Ian Truscott]]></dc:creator>
		<pubDate>Tue, 08 Apr 2025 15:31:00 +0000</pubDate>
				<category><![CDATA[T2c]]></category>
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					<description><![CDATA[A follow-up to last week's post -and what the FOFU has this got to do with marketing?]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6674</post-id>	</item>
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		<title>Tuesday 2¢ – MQL: The ‘M’, I Like</title>
		<link>https://iantruscott.com/tuesday-2c-mql-the-m-i-like/</link>
		
		<dc:creator><![CDATA[Ian Truscott]]></dc:creator>
		<pubDate>Tue, 01 Apr 2025 15:27:16 +0000</pubDate>
				<category><![CDATA[T2c]]></category>
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					<description><![CDATA[Yes, this Tuesday, it's time to join the rest of the marketing great and the good and give the old MQL a bit of a roasting...]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6672</post-id>	</item>
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		<title>Tuesday 2¢ – From Attribution to Assist</title>
		<link>https://iantruscott.com/tuesday-2c-from-attribution-to-assist/</link>
		
		<dc:creator><![CDATA[Ian Truscott]]></dc:creator>
		<pubDate>Tue, 25 Mar 2025 15:19:00 +0000</pubDate>
				<category><![CDATA[T2c]]></category>
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					<description><![CDATA[Lots of things are being pronounced dead in B2B marketing, from email to the corporate website, but one thing that is very much alive is the debate about attribution...]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6669</post-id>	</item>
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		<title>Tuesday 2¢ – AI, the From Line, and Brand</title>
		<link>https://iantruscott.com/tuesday-2c-ai-the-from-line-and-brand/</link>
		
		<dc:creator><![CDATA[Ian Truscott]]></dc:creator>
		<pubDate>Tue, 18 Mar 2025 15:17:00 +0000</pubDate>
				<category><![CDATA[T2c]]></category>
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					<description><![CDATA[This week, I am pondering the role of thought leadership in B2B marketing in the age of AI.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6667</post-id>	</item>
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		<title>Tuesday 2¢ – The I in T is Important</title>
		<link>https://iantruscott.com/tuesday-2c-the-i-in-t-is-important/</link>
		
		<dc:creator><![CDATA[Ian Truscott]]></dc:creator>
		<pubDate>Tue, 11 Mar 2025 12:56:00 +0000</pubDate>
				<category><![CDATA[T2c]]></category>
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					<description><![CDATA[Umm...nothing to do with my initials being I and T; this week, some more thoughts on marketers being T-shaped.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6665</post-id>	</item>
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		<title>Tuesday 2¢ – When No Means More Yes</title>
		<link>https://iantruscott.com/tuesday-2c-when-no-means-more-yes/</link>
		
		<dc:creator><![CDATA[Ian Truscott]]></dc:creator>
		<pubDate>Tue, 04 Mar 2025 12:39:00 +0000</pubDate>
				<category><![CDATA[T2c]]></category>
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					<description><![CDATA[This week, a quick thought on the discomfort of saying no]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6663</post-id>	</item>
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		<title>Tuesday 2¢ – Wasting Good Wastage?</title>
		<link>https://iantruscott.com/tuesday-2c-wasting-good-wastage/</link>
		
		<dc:creator><![CDATA[Ian Truscott]]></dc:creator>
		<pubDate>Tue, 25 Feb 2025 12:35:00 +0000</pubDate>
				<category><![CDATA[T2c]]></category>
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					<description><![CDATA[No, I'm not dumpster diving for cash; this week, I am counting the value of impressions...]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6661</post-id>	</item>
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