Parking Douche: a way to stop wrong parking in your area through geo-location, IP targeting and FB shares

“Douche parking” is a huge problem in cities in Russia. Online city newspaper The Village (www.the-village.ru) has decided to stop it using digital media. The Village has created a free app that allows to take pictures of wrongly parked cars, recognize car number plates, the car model and color. The data is streamed live to banner ads that are targeted through IP addresses to locations where these cars were parked. These banners appear as pop-ups on web-sites, interrupting you while you’re trying to read an online article. When you roll your cursor over the banner it let’s you know that this particular car is annoying people in a certain street in your city right now. To remove the banner you simply share the douche in FaceBook.

Advertising Agency: Look At Media, Russia
Creative Director: Katya Bazilevskaya, Rob Ikki
Art Director: Vladimir Shreyder
Digital creatives: Alexey Artukhov, Vladimir Shreyder
Project manager: Alya Gabdurakhmanova
Technical Director: Alexander Rybyakov
Front end developer: Anton Platonov
Flash developer: Alexander Redinger
Mobile developer: Alexander Simonov

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Art Director: Benoit Blumberger
Copywriter: Bangaly Fofana

“Touareg. Looks you’ll want to look after.”

Advertising Agency: DDB, London, United Kingdom
Executive Creative Director: Jeremy Craigen
Creative Director: Jeremy Craigen
Art Director: Nikki Lindman, Toby Brewer
Copywriter: Nikki Lindman, Toby Brewer
Designer: Pete Mould
Typographer: Pete Mould
Photographer: Sue Parkhill
Art Buyer: Daniel Moorey
Client Marketing Director: Rod McLeod
Client Account Director:
Agency Board Account Director: Paul Billingsley
Agency Account Director: Jaimie Jennings
Planner: Clare Dowen
Marketing Manager: Silke Anderson

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Erick Loi
Copywriter: Dario Villa
Director: Danxzen (Daniele Zennaro)
Dop: Max Gatti
Production Company: K48

“From tourist to traveller.”

Advertising Agency: Young & Rubicam, Milan, Italy
Executive Creative Director: Vicky Gitto
Deputy Creative Director: Cristian Comand
Art Director: Cristian Comand
Copywriter: Matteo Lazzarini
Illustrators: Stefano Torresani, Cristian Comand
Post production: Post Atomic
Client Service Director: Francesca Baroni

For the online launch of the new automatic version of Amarok, we created an automatic site. Just like in the pick-up, people could also choose their option of transmission. If the user chooses to browse in the automatic mode, Amarok identifies the obstacles in the corner of the screen without the person having to use the mouse or the keyboard. The webcam scans the face and the navigation occurs automatically, only with the eyes.

Making of: http://cargocollective.com/site_automatico

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Luiz Sanches
Creative Director: Andre Kassu, Marcos Medeiros
Co-Creative Director: Luciana Haguiara, Sandro Rosa
Art Director: Ricardo Pocci, Sandro Rosa, Guilherme Nunes
Copywriter: João Paulo Testa
Producer: Vetor Zero
Programming: On Interactive
Technology Director: Fernando Boniotti
Sound: cromo.sônica/Studio Tesis
UX: Vanessa Marques
Account: Vanessa Previero, Ana Beatriz Moreira Porto, Aline Macedo, Leilaini Holdorf e Roberta Prevedello
Project Manager: Ana Carolina Cintra

“Violence last forever.”

Advertising Agency: Lew’Lara\TBWA, Sao Paulo, Brazil
Creatives: Bruno Mancini, Philippe Daijo
Creative Directors: Jaques Lewkowicz, Manir Fadel, Mariana Sá
Account: Márcio Oliveira, Daniela Leão, Juliana Peralta
Art Buyer: Ana Karina Mello, Ale Sarilho, Giuliano Springhetti
Photography: Ulric Collette
Graphic Production: Marcos Pedra, Alexandro Coelho.
Media: Luiz Ritton, Rodrigo Simões, André Magalhães, Marina Campanatti

Advertising Agency: Lew’Lara\TBWA, Sao Paulo, Brazil
Creative Directors: Jaques Lewkowicz, Manir Fadel, Mariana Sá
Art Director: Mariana Sá
Copywriter: Manir Fadel
Account: Marcio Oliveira, Valentina Ursini, Fernanda Silvado, Gabriela Marino
Media: Luis Ritton, André Magalhães, Marina Campanatti
Art Buyer: Ana Karina Mello, Giuliano Springhetti, Ale Sarilho
Graphic Production: Marcos Pedra, Alexandro Coelho

Advertising Agency: lg2, Quebec, Canada
Creative Direction: Luc Du Sault
Art Direction: Nicolas Boisvert
Copywriting: Luc Du Sault
Account Planners: Mireille Côté, Catherine Darius
Account Managers: Marie-Andrée Mackrous, Mireille Côté
Agency Producer: Claudia Lemire
Production House: Quatre Zéro Un, Nicolas Monette
Production House Producer: Stéphanie Lord
Media Agency: Touché!, Alexandre-Pascal Lamoureux
Sound Design: Boogie Studio

Advertising Agency: Lew’Lara\TBWA, Sao Paulo, Brazil
Creatives: Ary Nogueira, Bernardo Romero, Igor Cabó, Marcos Almirante
Creative Directors: Jaques Lewkowicz, Manir Fadel, Mariana Sá
Photographers: Paola Vianna, Gabriel Bittencourt
Art Buyer: Ana Karina Mello, Ale Sarilho, Giuliano Springhetti
Graphic Production: Marcos Pedra, Alexandro Coelho.
Account: Marcio Oliveira, Michele Pavão
Media: Luiz Ritton, Rodrigo Simões, André Magalhães, Marina Campanatti
Client’s approval: Mário Baptista de Oliveira

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Seyoan Vela
Regional Creative Director: Adham Obeid
Art Director: Adham Obeid
Copywriters: Adham Obeid, Michael Fillon
Group Account Director: Ebru Goksu
Planner: Prahbakar Iyer
Production House: The Talkies
Post Production: Digital District – Paris
Music composition: Mad Planet
Director: David Jellison

We invited people to experience the shock absorbing effect of the EVOC protective backpack.

Advertising Agency: Publicis, Munich, Germany
Executive Creative Director: Stephan Ganser
Art Directors: Michèle Imhof, Manfred Feiger, Michael Heindl, Andreas Peischl
Copywriter: Victor Haffling
Account Supervisor: Jens Goldmann

“The shoe that breathes.”

Advertising Agency: Young & Rubicam , Brussels, Belgium
Creative Director: Mateusz Mroszczak
Art Director: Dominik Appels
Copywriter: Bart Dirix
Designer: Ben Heip
Retoucher: Raul Pardo
Photographer: Getty Images
Client Service Director: Francesca Baroni

To launch the new adidas “Ready to Run” campaign in the Netherlands, we brought legendary goalkeeper Edwin Van der Sar back from retirement. We built a special “goal-barge” and gave the people of Amsterdam the chance to score against him, while he was moving along the canals. We teased the happening using Twitter, Facebook, blogs, and the adidas website – the final route of the Van der Sar barge, together with 4 shooting points, was only revealed minutes before start. Each shooting point had 10 balls ready and the first ones to arrive got a chance to shoot. By using the power of social media we made the people of Amsterdam run and gave them the chance to score against one of the best goalkeepers of all time.

Advertising Agency: Iris, Amsterdam, Netherlands
Creative Director: Tom Ormes
Art Director: Rachna Dhall
Copywriter: Carlos Pabon
Account Directors: Sharon Sarinas, Mark Brounen
Additional credits: Fixers promotion, Wenneker.tv

“Jeep Wrangler, Legendary Fun.”

Advertising Agency: Publicis, Montreal, Canada
International Creative Director: Erik Vervroegen
Creative Directors: Nicolas Massey, Carl Robichaud
Art Director: Fabrice Bouty
Copywriter: Adrien Le Grand

Budweiser, in a partnership with Will.I.Am, launched a new hit: “Great Times.” To promote it, we created a magazine ad that actually plays the song.

Advertising Agency: Agência Africa, São Paulo, Brazil
Executive Creative Director: Sergio Gordilho
Creative Director: Rodrigo Saavedra, Vico Benevides
Art Director: Vico Benevides, Rafa Oliveira
Copywriter: Marcio Juniot, Henrique Martins

“Very good freshness for very bad breath.”

Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Copywriter: Edouard Dorbais
Art Director: Remy Arnaud
Head of Planning: Luc Wise
Print producer: Capucine Lhermitte
Photographer: Juliet Taylor

“Listen to what your consumers think.”

Advertising Agency: 141 SohoSquare, Sao Paulo, Brazil
Executive Creative Director: Celso Alfieri
Creative Director: Celso Alfieri
Copywriter: Ignacio Carelli
Art Director: Darcio Estaliano and Gabriel Marcondes
Photographer: Thorsten Schmidtkord
Art Buyer: Daniele Sampaio
Account Supervisor: Gloria Domenech
Approval: Sandra Fernandes Villegas

Advertising Agency: Agencia Mood, São Paulo, Brazil
Chief of Creative Officer: Aaron Sutton
Creative Director: Eugenio Tonelli
Art Director: Guilherme Jorgetti, Danilo Tranquilli
Copywriter: Felipe Silva
Illustrator: Danilo Tranquilli
Planner: Ana Letycia Rosalba
Art Buyer: Rita Teófilo, Luiza Pagliarini

Advertising Agency: Academy of Art, San Francisco, USA
Creative: Edmund Boey
Photographer: Donnie Hoffman
Special Effects / Motion Graphic: Bruce Sullivan
Sound: Burce Sullivan, Dante Elias Sesin
Editor: Zack Sainz

Challenge: Billboard Magazine is an authority when it comes to music. So it’s up to us to show the world that music comes from everywhere.

Idea: The Guitar Pee is a mix between men’s urinal and an electric guitar, allowing guys to create unique solos while emptying their bladder. After they are done, each guitarrist can listen and download his recent-released “mpee3” by accessing the Guitar Pee Gallery via mobile.

Results: The Guitar Pee has toured several bars in São Paulo, registering over 1,500 unique guitar solos (and counting). But more than this, it has proved that music does come from everywhere.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
ECD: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros
Art Directors: Guiga Giacomo
Copywriter: Ricardo Wolff
Tecnology: Cricket Design
Director of Tecnology: Fernando Boniotti
Sound: Mugshot
Mockup: Frank Morais

Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Grisha Sorokin, Mikhail Kudashkin
Art Director: Grisha Sorokin, Mikhail Yarovikov, Andrey Klemenkov, Alexander Pokhvalin
Copywriter: Andrey Donov, Alexander Ovsyankin
Illustrator: Fiodor Sumkin
Production Company: Kijjaa! Digital Miracles

Brief: Gulf News, the UAE’s leading English daily newspaper, wanted to reach even more readers and convert them into subscribers. Our target was to gain 1.5% more subscribers, help promote their twitter channel and increase traffic to the Gulf News website by at least 25%.

Strategy: Consumption habit suggests that people read newspapers while having their morning cup of coffee. Tim Hortons is one of our clients in the UAE and they serve 35-50,000 coffees per month, per outlet. Realising its untapped potential, we decided to create a campaign around them to meet our target.

Idea: Since fresh news goes well with fresh coffee, we adapted the coffee cup sleeve of Tim Hortons, a global coffee chain, into an advertising medium and we created The ‘Headline News’ Cup Sleeve. Every cup. Every hour. Every day. When Tim Hortons customers received a cup of coffee, they also received the headline news of the hour, printed using a special printer that pulled out tweets from the Gulf News Twitter account. The short URL and QR code on the sleeve then directed them to the Gulf News website where they could read the full story.

Relevance: Timing is everything. So we interacted with our readers when they normally read the newspaper — when they enjoy their freshly brewed coffee. The ‘Headline News’ Cup Sleeve allowed us to be the
first throughout the day to deliver breaking news to potential subscribers and make a meaningful connection with them.

Results:
• Until now, over 1,440 headline tweets have been printed on more than 840,000 coffee cups.
• More than 2,900 new Gulf News Twitter followers in the first two weeks of the campaign launch.
• The traffic on the Gulf News website grew by 41%.
• Subscription’s up by 2.8% so far.
• We’re rolling out this project in Tim Hortons outlets across the UAE and in 14 new outlets soon to be opened.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Agency Producer: Leng Panganiban
Business Director: Zaakesh Mulla
Account Director: Kandarp Baxi
Technical Developer: Pixel Plus Media
Photographer: Mojtaba Komeili/Arturo D. Smith
Editor: Subash Mishra

Asia Square believes that what’s better for people is better for business. We needed a simple and interesting way to tell business decision makers that Asia Square offers an ideal environment for their offices. Asia Square has many sides to it: The office spaces are great, but what’s more, it has outstanding facilities for unwinding and relaxing. A removable tie was a clever way to communicate that, as it demonstrated a simple transformation from formal to casual.

Advertising Agency: TBWA, Singapore
Head of Creative: Antti Toivonen, Maurice Wee
Art Director: Lawrence Hu
Copywriter: Isaac Ho
Account Supervisor: June Wee, Beryl Chua & Elyn Ong
Media Agency: PHD Singapore

“Automatic Distance Control.
Keeps you a safe distance from the vehicle in front.”

Advertising Agency: DDB, London, United Kingdom

Advertising Agency: Y&R, Paris, France
Creative Director: Jorge Carreno, Robin De Lestrade
Art Director / Copywriter: Eric Esculier
Account Directors: Clement Chovin, Christophe De Jandin
Illustrator: Patrick Gernignon
Account Manager: Muriel Mallet

“Adopt a pet. The stories will follow.”

Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Directors: Miranda Shing, Adrian Lam
Art Director: Bun Lam
Copywriter: Fanny Lau
Creative Director / Copywriter: Wen Louie
Photographers: Patrick Yick, Ho Siu Hak
Retoucher: Henry Chan

We made a deal with the most important pizzerias in Asunción and what we did was deliver the order, but a lot later on Friday night.
When the pizza was delivered, we put a message: when you’re hungry, you understand hunger. This pizza is free so you can contribute what you can to help the national food campaign. Food Bank Foundation.

Advertising Agency: Oniria\TBWA, Asunción, Paraguay
Chief Creative Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Arturo Valiente
Copywriter: Arturo Valiente/Rene López
Art Director: Noelia Pérez
Account Supervisor: Cecilia Canillas
Advertiser’s Supervisor: Amanda Villamayor
Planner: Rodrigo Weiberlen

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil

Advertising Agency: Draftfcb, Lisbon, Portugal
Creative Director: Duarte Pinheiro de Melo, Luís Silva Dias
Copywriter: Gabriel Schmitt
Art Director: Rodrigo Burdman, Estefânio Holtz
Account Supervisor: Carlos Baptista, Fernanda Servolo

Advertising School: Miami Ad School, São Paulo, Brazil
Art Director: Juarez Rodrigues, Danilo Matos
Copywriter: Rainor Marinho

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
SVP, Executive Creative Directors: Dave Loew and Jon Wyville
Creative: John Deignan, Jim Genell, Jason McKean
SVP, Executive Producer: David L. Moore
Sr. Producer: Scott Gould
Account Management: Ray DeThorne, Lauren Gibbs
Production Company: Moxie Pictures
Director: Frank Todaro
EP: Lizzie Schwartz
Producer: Laura Heflin
Director of Photography: John Zilles
Editor: Lucas Spalding, Spotwelders, LA
Post House: Filmworkers Club, Chicago
Sound/Mix: Another Country, Chicago

Advertising School: Berghs School of Communication, Stockholm, Sweden
Art director: Alexander Rehnby
Copywriter: Pontus Levahn

Problem
Absynthe Minded is a pretty big band in Belgium, but still an unknown act in the rest of Europe.
The most important thing for Absynthe Minded is airplay. Lot’s of airplay. We worked something out to get played on radio abroad.

Idea
We’ve created The Most Exclusive Video Ever. A video that will play only when the new song of Absynthe Minded is played on radio.

Results
During two weeks time our song was played every hour somewhere in Europe. 212.000 people from abroad visited our website to see the video.
And that’s how a small Belgian band got on radio and blogs all over Europe, and engaged the right fans.

Advertising Agency: mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier, Joost Berends, Philippe De Ceuster
Art Director: Tim Arts, Stefan van den Boogaard
Producer: Emilie Kino, Jonathan Wieme

Advertising Agency: TBWA, Paris, France
Executive Creative Directors: Eric Holden, Rémi Noël
Art Director: Philippe Taroux
Copywriter: Benoit Leroux
Account Manager: Anne Vincent, Anne-Laure Brunner, Isabelle Dray
Client: Sylvie Haurat, Arnaud Humblot

Advertising Agency: Y&R, New York, USA
CCO: Jim Elliott
Creative Director: Michael Schachtner, Graeme Hall
Art Director: Jon Leachman
Copywriter: Andrew McMurchie
VP Account Director: Mike Acken
Senior Planner: Tara Fray
Production Company: Biscuit Filmworks
Director: Clay Weiner

Advertising Agency: DDB, Dubai, United Arab Emirates
Advertising Agency: DDB Tribal, Dusseldorf, Germany
Creative Director: Makarand Patil, Kartik Aiyar
Art Director: Makarand Patil, Kapil Mayekar
Copywriter: Kartik Aiyar, Kapil Mayekar
Business Director: Gabriele Engler
Retoucher: Sanu Raju
Photographer: Hisham Bouini
Account Manager: Maren Otto

Advertising Agency: Piko, Moldova
Art Director: Eugen Catruc, Constantin Sarcov

“There is no sex in heaven.
Stay alive. Use a condom.”

Advertising Agency: Loducca, São Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Director: André Faria, Cássio Moron
Art Director: Cássio Moron
Copywriter: André Faria
Illustrator: André Maciel

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Executive Creative Directors: Hugo Corredor, Giovanni Martínez
Creative Directors: Andrés Marantá, Juan Gómez
Art Director: Sandra Murillo
Copywriters: Pablo Naval, Juan Gómez
Art Director: Andrés Marantá
Account Director: Rosario Garavito
Illustrators: Sandra Murillo, Diana Quintero

“Violence in traffic starts with words.”

Advertising Agency: RAF Communicação, Natal, Brazil
Creative Director: Mark Wynkler
Art Director: James Williams
Copywriter: Saulo Sousa
Head of Art: James Williams
Photographer: Luciano Azevedo
Illustrators: Gustavo Lourenço, Fabrício Cavalcante

“Skin. Smooth Skin.”

Advertising Agency: Spark*, Dubai, UAE
Creative Director / Copywriter: Jamal Iqbal
Art Director / Illustrator: Tamer El Sawi

An image is developed like a photo by the client himself with the means of pencil or a special material that is used to lift fingerprints.

Advertising Agency: StreetArt, Yekaterinburg, Russia
Creative Director: Evgeny Fateev
Art Director: Andrey Kolokolov
Designers: Anfrey Kolokolov, Nikita Kolmogorov, Dmitry Chabanov

Advertising agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Executive creative director: Ben Sever
Art Director: Ale Feldman
Copywriter: Oded Nadir
Agency Producer: Dana Caro
Head of Account management: Maya Cohen
Account Executive: Yael Eichenwald
Planner Director: Uri Oren
Planner: Pnina Wiessman

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Director: Gianfranco Arena, Peter Kain
Art Director: David Diliberto
Copywriter: Tommy Troncoso
Illustrator: Morning Breath
Art Buyer: Cindy Pardy

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Director: Tobias Grimm, Jens Pfau
Account Executive: Peter Stroeh
Copy: Alexandra Stock, Julia Radlwimmer
Art Direction: Samuel Huber, Katrin Stanek, Thimon Machatzke
Account: Annette Krebs, Franca Harder
Production: Markenfilm, MHOCH4
Director: Benjamin Wolff,
DOP: Timo Schwarz,
Producer: Ludger Gorschlüter, Sandra Garsztecki
Editorial Journalist: Carsten Meincke,
Managing Partner: Johannes Bittel, Bernhard Jungwirth
Postproduction: Infected Postproduction
Post Producer: Ulrike Kramer, Anna-Lena Tisson
Editor: Annett Kiener

“We will never let money hide reality from us.”

Advertising Agency: TBWA, Paris, France
Executive Creative Directors: Eric Holden, Rémi Noël
Art Director: Philippe Taroux
Copywriter: Benoit Leroux
Account Director: Anne Vincent
Agency Producer: Maxime Boiron
Photographer: Marc Gouby
Account manager: Anne-Laure Brunner

“Your SME CREDIT with the lowest rate: from 10% per year.”

Advertising Agency: Todo lo contrario, Mexico City, Mexico
Creative Director: Vicente Santoyo de Alba
Art Director: Ruben Alvarez
Copywriter: Juan Sordo
Photographer: Oscar Carrera

“You don’t need it but you’ll buy it.”

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriter: Evgeny Primachenko
Illustrator: Vladislav Derevyannykh

“You can’t tell by the smell.
Unoriginal spare parts endanger your safety. And to distinguish it from the original needs expertise. Make sure the spare parts used in your car is original. Protect yourself and your loved ones.”

Advertising Agency: Vagabond, Istanbul, Turkey
Creative Director: Serhan Acar
Art Director: Serhan Acar
Copywriter: Kemal Akbay
Photographer: Serdar Acar
Additional credits: Yeliz Kar

“Security Systems Sony.
True Protection.”

Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Retoucher: Estudio Rodrigo Ribeiro

Advertising Agency: DDB, London, United Kingdom
Executive Creative Director: Jeremy Craigen
Art Director: Peter Heyes
Copywriter: Matt Lee
Business Director: Jonathan Hill
Agency Producer: Daniel Moorey
Photographer: Victoria Ling
Illustrator: Joe Rogers

“Don’t coffee-block your smile.”

Advertising Agency: JWT/NY, USA
Creative Director: Matt McKay
Art Director: John Cox
Copywriter: Brian Alexander
Illustrators: Josh Harvey, Anna Gomez
Photographer: Thomas Mangold
Planning Director: Melissa Bailey-Wong

A2 Ella is an erotic boutique which sells just women’s products. The art was made with real plasticine.

“Men will never give you just pleasure.
Visconde de Pirajá Street, 437 – 3rd floor – Ipanema.”

Advertising Agency: Loja Comunicação, Rio de Janeiro, Brazil
Creative Director: Marcelo Giannini
Art Director: Ian Guimarães
Copywriter: Lucas Ribeiro
Photographer: Artluz Studio
Plasticine Craft: Alessandra Tissoni

Wherever you are – in a library, store, coffee shop or elsewhere – the app will identify any book by its cover, count the number of pages, then determine density and format of the paper. The app will then show how much timber it took to produce the book and offers to opt for an electronic version of it.
As the purchase happens, a certain saved percentage is added to one of the trees in the app: you can grow five types of trees that are most commonly used in paper production.
Along with the purchase, a percentage of the proceeds can be donated to WWF by partner bookstores.

Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Grisha Sorokin
Art Director: Grisha Sorokin, Mikhail Derkach, Andrey Sergeev
Senior Account Manager: Marina Andzhich, Anna Evdokimova
Producer: Alexey Kolokolnikov

“Follow the new.”

Advertising Agency: DDB, Brazil
Chief Executive Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Director: Sergio Valente, Marco Versolato
Copywriter: Caio Mattoso
Art Director: Rodrigo Mendes
Agency Producer: Rodrigo Pires (Gibinha)
Account Supervisor: Maristela Pati Correa, Tania Gomes Pena
Advertiser Supervisor: Marcelo Siqueira
Producer: Rino Siveiro
Director: Jarbas Agnelli/Doug Bello
Director of Photography: Jarbas Agnelli, Doug Bello, Sergio Prado
Editor: AD Studio Team
Editing Company: AD Studio
Sound Design: TDL Music
Post Production: AD Studio Team
Animation: AD Studio Team

PROBLEM
The problem is that it has no public support because of the prejudice people have towards prostitution. In order to get support, AMMAR needed to change the way in which people see sex workers. All this, with a very low budget and a strong media restriction.

IDEA
We reinvented the most popular communication media of the sex industry in Buenos Aires: Prostitute Calling Cards. We turned them into unfolding cards and placed them all over the city. When opened, the cards expose the real life of a sex worker, changing the picture people had of prostitution and increasing the awareness of this issue.

RESULTS
• Prostitute calling cards are being used for the first time ever, not as a communication media to promote prostitution but as a media to protect their rights.
• With a simple and cheap paper print, awareness was raised on this delicate issue.
• Visits to AMMAR’s site increased 30% and phone calls 45%.
• The subject was socially installed for its public discussion.
We reinvented the sex worker’s most iconic media to promote their protection.

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina

“Cover up the old.”

Advertising Agency: Publicis Yorum, Istanbul, Turkey
Creative Director: Cevdet Kzzzlay
Art Director: Çetin Ural
Copywriter: Ali Bozkurt
Illustrator: Çetin Ural

“Don’t fear finding the perfect present
Joupi the go to shop for toys and presents”

Advertising Agency: EuroRSCG 360, France
Creative Director: Hugues Pinguet
Art Director: Vincent Boudgourd
Copywriter: Vincent Boudgourd
Illustrator: Marcel Gronez

“Do not be apart from who you love.
Always wear your seatbelt.”

Advertising Agency: Mota Comunicação, Fortaleza, Ceará, Brazil
Creative Directors: Orlando Mota, Diego Ribeiro
Art Director: Thomaz Fernandes
Copywriter: Rodrigo Santiago
Illustrator: Thomaz Fernandes

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Laura Esteves
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Images: Shutterstock
Additional credits:
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyers: Monica Beretta, Eliane Pereira
Account Managers: Alessandro Cardoni, Helena Rossi
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Inajá Ramos

Advertising Agency: Ogilvy & Mather, New York, USA
Senior Art Director: Luke Hughett
Senior Copywriter: Sean Lee
Producer:
 Karen Goodman
Production Company: Psyop / Smuggler
Director: Psyop
Psyop Creative Director: Gerald Ding
Managing Director/Executive Director: Lucia Grillo
Producer: Adam Coffia
Animation: David Rasura
Art Director: Pete Sickbert-Bennett
Editorial: Eyepatch Productions
Mix: 
Eyepatch Productions
Producer: Jeff Williams
Engineer:
 Ken Meyer
Casting Director: Pamela Fahey
Song: “Pistachio”
Performer: Rocketship Park, courtesy of Serious Business Records via The Orchard

“America’s chili dog since 1916.”

Advertising Agency: Brunner, USA
Chief Creative Officer: Jay Giesen, Rob Schapiro
Executive Creative Director: Brett Compton
Copywriter: Brett Compton
Art Director: Scot Crooker
Producer: Jeff Wiggins

“It turned out better for us. We got the music.”

Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Erick Rosa
Creative Director: Luciana Cani
Art Director: Fábio Cristo
Copywriter: Pedro Ribeiro
Account Director: Tiago Reis
Account Executive: Beatriz Rebelo
Illustrator: Fábio Cristo, Fábio Galindro
Typographer: Fábio Cristo
Art Assistant: Douglas Cardoso
Client Responsible: Jorge Dias

Advertising Agency: 358, Helsinki, Finland
Creative Director: Ale Lauraéus
Art Director: Ale Lauraéus
Copywriter: Valtteri Väkevä
Graphic designer: Mark Nurmi, Pol Solsona
Agency producer: Petra Yli-Hemminki, Roosa Rudkiewitch
Client team director: Robert From
Strategist: Robert From, Milla Kokko
Photographer: Riku Pihlanto, Pekka Mustonen
Production company: Tres Papricas
Director: Tuukka Lappalainen
Clients: Caroline Lilius, Terhi Vaalavuo, Sari Jussila, Taru Peso, Mari Muukari

“Your dairy cool off from inside out.”

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Director: Stefania Siani, Federico Pepe
Deputy Creative Director: Valentina Amenta, Davide Fiori
Art Director: Valerio Mangiafico
Copywriter: Matteo Maggiore
Photographer: Francesco Van Straten

We got into cooperation with bakery that supplies bread to neighborhood stores. Together we created FIT BUNS — a branded healthy buns with coupon for a free visit to fitness center inside the box.

Results:

2996 packs of buns sold the first month.
658 people came for a trial session, 217 purchased membership cards.
That increased the number of fitness centre clients by 25%.
FIT BUNS sales generated 115% return on investments.

Advertising Agency: MEX, Ukraine
Creative Director: Yegor Kharkoff, Ivan Tsupka
Art Director: Andrey Dashkevich
Senior designer: Julia Bakhtina
Account manager: Artem Karan
New Business Manager: Anastasia Vasilikhina

“Soft mattresses for sound sleep.”

Advertising Agency: Rediffusion Y&R, Mumbai, India
Creative Directors: Anisha Sarin, Sanket Pathare
Art Director / Copywriter: Prasad Jindam
Illustrator: Nishikant Palande

“Non original part.”

Advertising Agency: Artwork, Lima, Perú
Creative Directors: Joe Gusukuma, Oscar Takahashi
Art Director: Oscar Takahashi
Copywriters: Joe Gusukuma, Gustavo Makino
Illustrator: Frank Delgado
Account Director: Nao Akamine
Designers: Luis Leon, Jussy Montero

“Suspense in more detail. 13th Street now in HD”

Advertising Agency: Sra Rushmore, Madrid, Spain
Art Director: Pablo G. Cattaneo
Copywriter: David Titos
Photographers: Javier Peñas, Alberto Escudero
Retouchers: Reves Digital, Andrés Espinosa

Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creatives: Mark Campion, Adam Collins
Planner: Alex Fennemore
Account Director: Brooke Curtis
Photographer: Johanna Parkin
Retouchers: John Proudfoot, Stuart Westcott

Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Executive Creative Director: Seto Olivieri
Creative Director: Dauquén Chabeldin
Art Director: Hernán Cuñado
Production manager: Federico Puricelli – Sebastián Tarruella
Production Company: Ursula
Director: Lemon
Executive producer: Adrián D’Amario
General producer: Johanna Trosman
Eagle eyes: Marto Otonello
Music: SupercharangoPost-Production: Wolf

“Now we are 7 billion. For better. Or for worse.”

Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Directors: Erick Rosa
Creative Director: Luciana Cani
Art Director: Thiago Arrighi
Copywriter: Carolina Markowicz
Illustrator: Thiago Arrighi
Account Director: Tiago Reis
Account Executive: Beatriz Rebelo
Client Contact: Gonçalo Cavalheiro, Inês Mourão

This is the latest campaign from Microsoft and Hotmail in Sweden. The idea is to fight spam in a friendly way. Inviting spammers to a seminar at the Swedish offices in Stockholm. The campaign is named Spammers’ Aid
and it aims to help spammers put their programming and online marketing skills to better use, instead of spamming, now that Hotmail stops 97 % of all spam. The goal is a spam free inbox for Swedes.

URL: www.spammersaid.se

Advertising Agency: JMW, Stockholm, Sweden
Creative Director: Joakim Karlsson
Jr Creative Director: Samuel Garlöv
PR: Thomas Hansen
Art Director: Annelie Karlsson
Director: Robinovich
Producer: John Hichens

Universidad Columbia needed a campaign to attract the attention of young adults at the beginning of its enrollment season. They needed to increase the enrollment numbers with new students. Since most of these young people use public transportation, we converted a regular, urban area, line bus into a City Tour Bus. The same bus they use everyday with a centralized audio system that begins to narrate historical reviews when de bus crosses landmarks within Asuncion, one of the Latin American cities with most to tell.

Advertising Agency: TBWA Oniria, Asunción, Paraguay
Chief Creative Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Jorge Tercarioli
Copywriter: Jorge Tercarioli/Diego López
Art Director: Noelia Pérez
Account Supervisor: Cecilia Canillas
Advertiser’s Supervisor: Claudia Marin
Account Manager: José Monges
Planner: Rodrigo Weiberlen

“For extra tough stains.”

Advertising agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Executive creative director: Ben Sever
Art Director: Ale Feldman
Copywriter: Oded Nadir
Photographer: Yisrael Cohen
Agency Producer: Dana Caro
Head of Account management: Maya Cohen
Account Executive: Yael Eichenwald
Planner Director: Uri Oren
Planner: Pnina Wiessman

Advertising Agency: Leo Burnett, India
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Art Director: Prasad Patil
Copywriter: Piyush Gupta
Retoucher: Happy Finish
Brand Partner: Sushma Singh
Brand Associate: Adya Thakur

Advertising Agency: Leo Burnett, India
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Art Director: Prasad Patil
Copywriter: Piyush Gupta
Illustrator: Santosh Harmalkar

Advertising Agency: DDB, Paris, France
Creative Director: Alexandre Hervé
Art Director: Paul Kreitmann
Copywriter: Alexis Benoit
TV Production: Sophie Megrous, Emilie Talpaert
Art Buyer: Marine Rolland

Advertising Agency: Young & Rubicam, Bogota, Colombia
Chief Creative Officer: Mauricio Rocha
Executive Creative Director: Julian Jaramillo, Tito Chamorro, Victor Osorio
Creative Director: Julian Nuñez, Ricardo Uribe
Art Director: Alejandro Narváez, Paola Avellaneda, Andrés Bolivar, Carlos Carrillo
Copywriter: Sebastián Sánchez, Ricardo Uribe, Julian Nuñez
Production company: Chilaut
Director: Miguel Vila

Advertising Agency: DDB Latina, Puerto Rico

Images of different women were placed on revolving doors. Every time the doors were turned it appeared as the guy is sleeping with a different girl.

Advertising School: Hanyang University, South Korea
Creative Director / Art Director: Dongmin Shin
Copywriter: Jinuk Seok
Art Director: Jeongin Nam

Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Directors: Antonio de Federico, Héctor Losa
Art Director: Pouline Atencio, Gilberto Barros
Copywriter: Roberto Luque
Group Account Director: Ricardo del Campo
Account Supervisor: Eduardo Gómez-Escolar

Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Erick Rosa
Creative Director: Luciana Cani
Art Director: Luciana Cani, Thiago Cruz
Copywriter: Erick Rosa, Steve Colmar, Carolina Markowicz and Pedro Pinho
Agency Production Director: Cristina Almeida
Production Company: Albiñana Films
Director: Ramses Albiñana
Cinematography: Ramon Grau
Executive Producer: Paola Maluf
Production Coordinator: Elisa Coelho
Production Director: Pedro Louro
Post-Production: Jimmy Egreja
Video Post-Production: Lightfilms
Audio Post-Production: Dizplay
Voices: Adelaide de Sousa and Albano Jerónimo
Music/Author: “Hours Last Stand” from Elvis Perkins (Courtesy of XL Records and BMG Crhysalis)
Client Contact: Patricia de Sousa Cipriano, President of Direction APCD.
Pack shot Image: Courtesy of VMI/Corbis

Advertising Agency: Tribu DDB, Panamá
General Creative Director: Manuel Bordé
Art Director: Diego Florez, Gabriel Arosemena, Juan Camilo Galindo, Andres Rivera, Manuel Cortés.
Copywriter: Manuel Bordé, Ioannis Kalormakis.
Account Supervisor: Argelis Barahona

A giant Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during Brazilian summer, where temperatures reach close to 40ºc. With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies.

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Claudio Lima, Fred Saldanha
Creative Director: Danilo Janjacomo
Art Director: Fernando Saú
Copywriter: Luiz Vicente “Batatinha”Simões
Head of Production: Nana Bittencourt
Account Director: Ana Paula Perdigão
Account Supervisor: Fabiana Amorim
Approved by: Gian Martinez, Guido Rozales, Javier Lamelas, Javier Meza, Ana Paula Castelo Branco, Andrea Mota, Flavia Buchman, Rodrigo Gameiro
Production Company: HungryMan
Executive Producer: Alex Mehedff
Producer: Renata Dumont
Director: Gualter Pupo
Director of Photography: Fernando Young
Editor : Jair Peres
VFX House: HungryMan
VFX Technician: Rodrigo Oliveira
Post-Production: Hungry Man, Fullframe
Audio: S de Samba
Music Production: Dimi Kireeff, Marcio Chavemarin, Fernando Fesztock
Music Composer: Dimi Kireeff, Marcio Chavemarin

We invited people to experience the shock absorbing effect of the EVOC protective backpack.

Advertising Agency: Publicis, Munich, Germany
Executive Creative Director: Stephan Ganser
Art Director: Michèle Imhof, Manfred Feiger, Michael Heindl, Andreas Peischl
Copywriter: Victor Haffling
Account Supervisor: Jens Goldmann

Advertising Agency: Saatchi & Saatchi, Berlin, Germany
Executive Creative Director: Oliver Kapusta
Creative Director: Anne Petri
Art Director: Christopher Jones
Copywriter: Kathrin Schaller
Photographer:Stefan Grütter, Oliver Paffrath
Additional credits: KRANE & RABE, Saatchi & Saatchi Düsseldorf

This product was developed for Meta Real, an eating rehab and weight loss method that has been around for over 25 years, and is used exclusively by people that adhered to the method.

Advertising Agency: JWT, Sao Paulo, Brazil
Chief Creative Officer: Ricardo John, Roberto Fernandez
Creative Director/Copywriter: Ricardo John
Creative Director/Art Director/Illustrator: Roberto Fernandez
Copywriter: Fernando Duarte
Art Director: Gabriel Gariba
Producer: Rodrigo Alberini
Photographer: Regis Fernandez

In Case of Emergency: Eat this Book.

While Land Rover vehicles can take on any obstacles in the desert, it cannot be said the same of their owners. Scorching temperatures, deadly animals and sinkholes are just a few things they might encounter. And when they venture deep into it, even the most experienced drivers can quickly succumb to the harshness of the desert. We wanted to create something that would cut through the clutter and that these people would like to keep. So we created a survival guide, which explained the basics for staying alive in the Arabian Desert, and packaged it in a way that would spur the attention of our target audience.

We researched every indigenous animal and plant, people could encounter in the Arabian Desert and how they could be used to survive. We studied the topography of the region to guide people to safety. We used a reflective packaging similar to army rations, which could be used to signal for help, and bound the book with a metal spiral, which could be used for cooking. Finally, we even took an extra step so that in case of emergency, people could always EAT the book. It was made out of edible ink and paper, and it had a nutritional value close to that of a cheeseburger.

We sent the book to 5,000 existing customers, gave it away as a supplement to the cars’ manual and made it freely available in sports shops.

The initial response was very positive. And the client was so happy with the concept that they asked us to include the book as an insert in the next edition of a car magazine, with a 70,000 circulation.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director/Illustrator: Joseph Bihag
Copywriter: Guillaume Calmelet
Designer/Copywriter: Khaled Said
Retoucher: Gitten Tom
Head Of Production: Amin Soltani
Producer: Leng Panganiban
Account Supervisor: Sarah Locke
Account Manager: Pierre Farra
Photographer: Mojtaba Komeili

“If you stop, someones else stops too.”

Advertising Agency: La Facultad, Ecuador
Creative Team: Henry Hill, Sebastián Villagómez, Andrés Freile, Diego Aguilar, Xavier Barona, Miguel Salazar, Oswaldo Cano
Retouching: Andrés Freile, Sebastián Villagómez, Diego Aguilar
Account supervisor: Christian Freire
Account director: Ana Isabel Bejarano
Additional Credits: Luis Riera, Santiago Zumárraga, Paulino Pachacama, Cristina González, Xavier Prado

Advertising Agency: Artwork, Lima, Perú
Creative Directors: Joe Gusukuma, Oscar Takahashi
Art Director: Oscar Takahashi
Copywriter: Joe Gusukuma, Angello Maicelo
Illustrator: Oscar Takahashi
Account Director: Nao Akamine

“Nothing’s quicker.”

Advertising Agency: Y&R, New Zealand
Creative Director: Scott Henderson
Executive Creative Director: Josh Moore
Art Director: Tony Haigh, Lisa Dupre
Copywriter: Tony Haigh, Lisa Dupre
Planner: Jason Wells
Client Team Director: Kate Symes, Lisa Li
Photographer: Danny Eastwood
Retoucher: Cream Studios
Designer: Tim O’Neill
Account Manager: Steph Patton

“Help us remove the violence from children’s lives.”

Advertising Agency: Long Play 360, Brazil
Creative Director: Fernando Luna
Art Director: Ricardo Catach
Copywriter: Nelson Doretto
Photographer: Fabio Mattos

A game for english students to practice their pronunciation skills with Google’s speech recognition service.

URL: http://www.easywaytest.com

Advertising Agency: Loducca, Brazil
Chief Creative Officer: Guga Ketzer
Creative Directors: André Faria, Cássio Moron, Fábio Saboya
Creatives: Alex Adati, Raphael Franzini
Illustrator: Sérgio Filho
Account Services: Wilson Negrini

Advertising Agency: Mayo Draft FCB, Peru
Executive Creative Director: Humberto Polar
Copywriters: Jose Antonio González, Jefferson Cortavarria
Art Director: Norberto Noriega

Advertising Agency: Leo Burnett, India
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Art Director: Brijesh Parmar
Photographer: Amol Jadhav
Brand Partner: Sushma Singh
Brand Associate: Adya Thakur

Advertising Agency: Alma DDB, USA
Chief Creative Officer: Luis Miguel Messianu
Executive Creative Directors: Diego Yurkievich, Hernan Cerdeiro
Art Director: Hernan Pettinaroli
Copywriter: Julian Milanesi
Producer: Diego Colombo
Production Manager: Mimi Cossio
Photographer: Michael Bailey
Group Account Director: Ana Eberhard
VP Planning / Insights: Marta Insua

“Protect your children from the other versions.”

Advertising Agency: Sancho BBDO, Bogota, Colombia
VP Creative: Hugo Corredor, Giovanni Martinez
Creative Director: Oscar Muñoz, Freddy Méndez
Art Director: Oscar Muñoz, Rigo Abello
Copywriter: Cesar Castaño, Freddy Méndez
Illustrator: Carlos Ribero, Juan David Rodriguez

“Play God. Photoshop Workshop.”

Advertising Agency: Grey 141, São Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Director: Pedro Cappeletti, Guy Costa, Alexandre Scaff
Art Director: Lucas Heck, Eduardo Longa Nose
Copywriter: Gui Camargos
Photographer: Imagebank