Advertising Agency: Extreme Group, Toronto, Canada
Chief Creative Officer: Shawn King
Creative Director: Matt Syberg-Olsen
Copywriter: Matt Hubbard
Art Director: Mike Schonberger

Purina Bark in the Park is ‘the day for you and your dog’, so Ogilvy Auckland made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Directors: Basil Christensen, Damon O’Leary
Creative Directors: Freddie Coltart, Matt Williams
Head of Art: Nic Hall
Designer: Sam Cox

Advertising Agency: Euro RSCG, Singapore
Executive Creative Director: Victor Ng
Creative Director: Victor Ng
Art Directors: Shawnn Lai, Yohannis Ibrahim
Copywriters: Victor Ng, Tham Yin May
Photographer: Jimmy Fok (Calibre)
Illustrator: Magic Cube

People have become so used to seeing children live on the streets that they don’t even notice them anymore. Ogilvy & Mather Mumbai needed to create a stir, to remind them of the glaring difference between their own children and these less fortunate ones. Most often these kids have only newspapers to sleep on, a symbol of how impoverished they truly are. We decided to package newspapers as bedsheets and place them along with branded sheets, to bring home the glaring difference between the two.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Director: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Art Director: Harshik Suraiya, Mayur Varma
Copywriter: Roma D’Cruz

Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Regional Executive Creative Director: Sion Scott-Wilson
Chief Creative Officer: Maru Kopelowicz
Art Director: Christopher Jones, Mark Hendy
Copywriter: William Goh
Producer: Leah Gacal
Photographer: Tariq Dajani
Retoucher: Mirage Imaging
Account manager: Heidi Afifi
Senior Account Director: Joanne Miserandino, Stephane Wahlen, Hamid Naqvi
Other Credits: Muhammed Jifri, Amr Elkashashi

Advertising Agency: Publicis, Amsterdam, The Netherlands
Art Director: Bart Oostindie
Copywriter: Jochem Visjager
Photographer: Simon Warmer

The foldable bicycle from BSA was printed on real cartons and placed at key BSA GO outlets in a way that no packing box has ever been before. Customers were drawn to this intriguing poster that could be taken down and folded in to box, ready to take. Succinctly driving home the ease of folding the cycle and it’s primary benefit – Pack and Go. A folded version of the carton was also placed at the counter as an information “boxlet” inviting customers to take one home now!

Advertising Agency: JWT, India
Creative Directors: Senthil Kumar, Abraham Karimpanal
Art Director: Batul Turab
Copywriter: Arjun
Photographer: Akash Anandh
Published: December 2009

STIHL asked the agency to develop a business gift promoting the product range of leaf blowers. Their target audience were international key accounts, like municipalities of major cities. Explicit request: make something never seen before. The agency created an invention. Introducing the autumn calendar 2010 – the first tear-off calendar, that tears off its leaves automatically! To show the necessity of STIHL leaf blowers in an entertaining way – day by day. Due the fact that leaves fall in autumn, their calendar covers the time period 09/23 – 12/21.

Advertising Agency: Euro RSCG, Duesseldorf, Germany
Creative Directors: Torsten Pollmann, Felix Glauner
Art Directors: Martin Staubach, Kai Tusar, Marie Pielmeier
Copywriters: Christoph Mueller, Till Koester
Published: December 2009

Advertising Agency: Inkognito, Copenhagen, Denmark
Creative Director: Thomas Kolster
Art Director: Heinrich Vejlgaard
Copywriter: Thomas Kolster
Published: November 2009

“Design makes all the difference.”

Advertising Agency: Giovanni+DraftFCB, São Paulo, Brazil
Creative Directors: Ricardo John, Adilson Xavier
Head of Art: Bj Yung
Art Director: Gilberto C.Barros
Copywriter: Luiz Kanadani
Illustrator: Gilberto C. Barros
Published: February 2010

“In the sea, there’s no such thing as a little bit of rubbish.”

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriter: Josselin Pacreau
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne
Published: March 2010

Since 1959, Dos en Uno has been Chile’s most popular bubblegum. It has promised various generations of children great tasting bigger bubbles. In 2009, the brand needed to communicate it’s 50th anniversary. For 50 years Dos en Uno has allowed kids to make bigger bubbles. A 50 foot balloon, appearing to be a giant bubblegum, was created to celebrate the brand’s 50th anniversary. The Dos en Uno balloon flew over various cities with a giant sized kid attached to it, giving onlookers the impression the child was blowing a bubble.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Rodrigo Grebe
Account Manager: Carlos Baracco

“The real protagonists this festive season will be your dishes. La Cucina Italiana.”

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Pier Giuseppe Gonni
Copywriter: Lorenzo Crespi
Photographer / Illustrator: Alessandro Bavari

With its 200+ pharmacies across Sweden, Apotek Hjärtat (“The Heart Pharmacy”) is the main contender on the newly deregulated Swedish pharmacy market. Apotek Hjärtat’s idea is to stand by people’s side in all phases of life, in both the ups and downs, in both sickness and health, in good times and in bad – making the great adventure of life as enjoyable as possible until an even greater one do us apart.

Advertising Agency: Åkestam Holst, Sweden
Creative Director: Martin Cedergren
Art Director: Jesper Holst
Copywriter: Monica Born
Account Director: Fredrik Widén
Account Executive: Daniel Sundin
Planner: Dan Landin
Production: ACNE
Director: Popcore (Anders Forsman, Linus Johansson)
Executive Producer: Pål Åsberg
Agency Producer: Alexander Blidner
Post Production: Swiss
Music: Detektivbyrån

“Sometimes bad things happen to good plates.”

Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Juliet Honey, Miguel Nunes
Copywriter: Konstant Van Huyssteen
Photographer: Mark Lanning
Published: June 2009

As part of its “Color Month” campaign, Tambour, Israel’s largest paint retailer sponsored free parking in Eilat (#1 tourist city in Israel).
The Event: Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat’s Mayor and Tambour’s CEO cut the ribbon and launched the campaign.

Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning: Yehoram Davidi

“From root to tip.”

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Moti Rubinstein
Art Director: Karin Gross
Copywriter: Uri Marek
Photographer: Osnat Rom
Illustrator: OMG
Senior group Account Director: Anat Leventon
Account Supervisor: Keren Alfandari
Account Executive: Ronny Schwartz
Production: Ronny Rotman

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Director: Vincenzo Gasbarro
Released: December 2009

Advertising Agency: Tita, Milan, Italy
Art Director: Emanuele Basso
Copywriter: Giuseppe Mazza
Photographer: Matteo Macchiavello
Producer: Sonia Rocchi
Published: January, 2010

Social campaign against animal testing for cosmetic products. The aim of the campaign is raising funds to build a rehab center for the animals that survived the tests.

“Help us to cure the victims of cosmetic tests. Send a sms to 48585 to give 1 euro and to contribute creating a rehab center.”

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Director: Umberto Casagrande, Mauro Manieri
Art Director: Lorena Cascino
Copywriter: GB Oneto
Photographer: Mauro Turatti
Post-producer: Mattia Giani
Published: Settembre, 2009

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Francesco fallisi
Copywriter: Paolo Moretti
Art Buyer: Virginia Salvucci
Photographer: Lorenzo Scolari
Post production: Lucy CGI
Account Director: Germano Guerriero
Account Supervisor: Ilaria Tozzi
Account Executive: Romina Cattaneo

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: les six
Art Director: Julien Vallon, Gilles Rivollier
Copywriter: Montassar Chlaika
Photographer: Marc Paeps
Retoucher: BeeFactory
Art Buyer: Sylvie Reveillard, Claire Nicaise, Amélie Crinon

Print for the new edition of Audi Quattro Cup, the golf tournament annually sponsored by Audi.

“Unleash Control. Audi Quattro Cup 2010.”

Advertising Agency: DDB, Milan, Italy
Creative Director: Francesco Taddeucci, Luca Albanese
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Michele Gastl

AIA, Agricola Italiana Alimentare, is one of the prime italian farm in the meat industry.

Advertising Agency: DDB, Milan, italy
Executive Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Artout Creative Group

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Cristian Comand
Copywriter: Vicky Gitto
Production: BRW USA
Director: Michele Nocchi

KitKat Chair Posters placed strategically at the entrance of the parks and squares, the KitKat poster can be assembled into chairs to “Have a Break.”

Advertising Agency: JWT, Auckland, New Zealand
Executive Creative Director: Peter Ogden/Angus Hennah
Art Director: Jordan Young
Copywriter: Mike Ramsay
Account Supervisor: Simon Fitch
Senior Account Manager: Louisa Redshaw
Photographer: Troy Goodall
Production Manager: Darryn Warhaft
Production: Carl Moody at Bootleg
Head of TV & Content: Megan Robertson

Durex Pleasuremax condoms offers the maximum stimulation that you can enjoy with uniquely positioned ribs and raised dot.

Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Chief Creative Officer: Per Pedersen
Creative Director: Katja Luckas
Art Director / Copywriter: Ursel Barwinski
Producer: Danilo Klöfer
Post Production: Locomotion Digital Facilities GmbH
Print Production: Nicole Heese, Peter Engel
Published: March 2010

When Pifzer wanted to mark Viagra’s 11th birthday, they wanted to do it in typical, tongue-in-cheek Viagra style. A party blower (featuring a Viagra pill pattern) was created to hand out to internal sales teams. The message on the piece encouraged the sales teams to ‘Celebrate Viagra’s 11th birthday’.

Advertising Agency: Taxi, Canada
Executive Creative Director: Steve Mykolyn
Creative Director: Michael Mayes
Art Director: Ryan Semeniuk
Writer: Nikki Jobson
Photographer: Clinton Hussey

“Effective headache relief.”

Advertising Agency: Ogilvy & Mather Advertising, Beijing, China
Creative Director: Wilson Chow
Art Director: Shiyang He
Copywriter: Lianhui Hao
Illustrator: Feng Liu
Photographer: Tinghu Ye
Published: February 2010

“Easy to assemble furniture. Tok&Stok”

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Andre Pedroso, João Mosterio, Daniel Bottas
Creatives: Max Geraldo, Arício Fortes
Art Buyer: Clariana da Costa, Carmem Castillo
Photographer: Rodrigo Ribeiro
Ilustrator: Sergio Guilherme Filho
Account Supervisor: Adriana Barreto