“If you hate mosquitoes.”

Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Copywriter: Céline Lescure
Art Director: Julian Brice
Head of Planning: Luc Wise
Print producer: Getty Images
Retoucher: La manufacture

Advertising Agency: M&C Saatchi, Sydney, Australia
Advertising Agency: M&C Saatchi, Geneva, Switzerland
Executive Creative Director: Ben Welsh
Creative Director: Olivier Girard, Graham Johnson, Oliver Devaris
Art Director: Graham Johnson
Copywriter: Oliver Devaris
Planner: Pippa Kulmar
Account Director: Miki Richardson
Photographer: Steve York
Art Buyer: Ben Nash

Unrecyclable plastics will turn black when scanned through X-ray. Based on this theory, Mitsubishi Electric has developed a scanning technology which makes it possible to blacken and withdraw only unrecyclable plastics from the pile instantly. It was Mitsubishi Electric’s opportunity to endorse its eco-friendly image by proposing to the consumers the technology. However, just by describing the technology concisely in the ad did not seem to move consumers’ heart. Thus we came up with a revolutionary newspaper ad, ”The TRANSCENDENT TRANSLUCENCY AD” for consumers to ”experience” and intuitively understand the value of the technology. This ad redefined the flimsiness of newspaper material as a fabulous tool to provide a solution to the client’s communication challenge and to the newspaper, a traditional mass media, as well.

“Can you tell which of these plastics are unrecyclable?
Unrecyclable plastics will turn black when scanned through X-ray.
We invented a revolutionary technology that exploits this nature of
unrecyclable plastics.”

Advertising Agency: Dentsu, Tokyo, Japan
Creative Director: Yoji Sakamoto
Art Director: Takayuki Murano
Copywriter: Kosuke Wakasugi
Photographer: Kazunari Koyama
Executive Creative Director: Yoshihisa Suzuki
Producer: Haruhiko Ishikawa
Designer: Kazuya Goto

Advertising Agency: CG Works, Greece
Creative Director: Alessio Criscuoli
Art Director / Copywriter: Alessio Criscuoli
Post production: Tereza Ferentinou
Photographer: Vassilis Michail
Illustrator: George Kazakos

“Some of them just stick.
Show us yours and we’ll show you ours.
Tuesday, 15th of May,
Calea Serban Voda 133, after 8pm.”

Advertising Agency: Centrade, Saatchi & Saatchi, Romania
Creative Director: Johan Ohlson
Art Director: Bogdan Vintila
Copywriter: Andrei Nica
Senior Account Manager: Ioana Hurdubelea
Sr. Account Executive: Madalina Floria
Account Executive: Cristina Alexandru
Prepress Manager: Dan Butoi
Corporate Communication Manager: Corina Pisc

Advertising Agency: Ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues, Fuku
Copywriters: Charles Faria, Daguito Rodrigues
Agency Producers: Silvia Moreli, Thaysa Mamed
Sound Studio: S de Samba

Advertising Agency: Grey, Mexico

Artistic personalities see the world from a different angle. For them simple, everyday objects have fantastic meanings. This way of thinking is useful for creative process. Vilnius College of Design teaches not only theory and craft but also how to expand your imagination. That‘s why we say that this College provides you with fantasy development studies.

Advertising Agency: Astos Dizainas McCann Erickson Vilnius, Lithuania
Creative Directors: Simonas Tarvydas, Jonas Valatkevicius
Art Director: Ignas Kozlovas
Copywriter: Kotryna Sokolovaite
Designer: Ignas Kozlovas

Advertising Agency: McCann, Lima, Perú
Creative Director: Mauricio Fernández-Maldonado
Head of Art: Giovanni Macco
Art Directors: Luis Beltrán, Maritza Mercado
Copywriter: Christopher Barrón
Agency Producer: Jacky Salhuana
3D production: Magma Creations

Advertising Agency: Draftfcb, Caracas, Venezuela
Creative Director: Exequiel Rodríguez
Art Director: Nairobi López
Copywriter: Exequiel Rodríguez
Producer: Ciano González

The most intense colors are those we can remember, such as the red of a clown´s nose, the yellow of a rubber duckie, the pink of cotton Candy or the green of a swamp monster.Well, Clorox for Colors keep colors in that way.

“Clorox for colors. Keep colors the way you remember them.”

Advertising Agency: DDB, Colombia
Executive Creative Director: Rodrigo Dávila
Creative Directors: Juan Carlos Palma, Juan Carlos Espitia
Copywriters: Santiago Cuesta, Alberto Triana, Julián Urrego
Art Directors: Gustavo Zapata, Maria Paula Camacho, Humberto Franco, Wladimir Sánchez
Illustrator: Gustavo Zapata

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luís Silva Dias
Art Directors: Filipa Pinto, Ricardo Silveira
Copywriter: Viton Araújo
Photographers: Paulo Andrade, Jarbas Teixeira Alves
Producer: Manuela Fonseca
Art buyer: Paula Gomes
Account supervisor: Carlos Baptista

Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officers: Abhijit Avasthi, Rajiv Rao
Executive Creative Directors: Anup Chitnis, Sumanto Chattopadhyay
Creative Directors: Anuraag Khandelwal, Satish Desa
Cpywriter: Satish Desa
Art Directors: Anuraag Khandelwal, Krishma Shah
Account Supervisors: Prakash Nair, Jennifer Desai
Illustrator: Nishikant Palande
Image Retoucher: Rajesh. M. Salodker

Advertising Agency: Bumbo Comunicação, Belo Horizonte, Brazil
Creative Director: Marcos Pina
Art Director: Francisco Valle
Illustrator: Francisco Valle
Copywriter: Adriano Docconi

Advertising Agency: Woodong, Seoul, South Korea
Creative: Dongsoo Lim

Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn’t always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced “Bright Light”, it’s an application that helps people to get the most out of the sun and their sunglasses.

Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Directors: Eva Wallmark, Michal Sitkiewicz
Copywriter: Rickard Beskow

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Luciano Lincoln, Wilson Mateos, Guilherme Jahara
Creatives: Estêvão Queiroga, Daniel Ottoni, Fábio Benedetto
Art Directors: Daniel Ottoni
Copywriter: Estêvão Queiroga
Media: Patricia Muratori, Patrica Rosa, Marcelo Estevão
RTVC: Gilbinha Pires, Juliana Tangary
Account Supervisor: Maristela Correa, Tânia Pena, Caroline Pintarelli
Approved by: Dr. José Omar Medina
Animation Producer: Ink Animações
Sound Producer: Fábrica Sonora

The Four Gracious Plants consist of an oriental painting of plum-blossom, orchid, chrysanthemum and bamboo which is the traditional concept connecting the image of these plants to the image of Korean. An oriental painting of plum-blossom effloresces before the snow melts in early spring nevertheless of the cold and the orchard emits delicate scents to the remote mountain. Chrysanthemum busts out in late fall in spite of the first cold and frost and bamboo keeps the green and fresh leaves in cold winter. The order of an oriental painting of plum-blossom, orchid, chrysanthemum and bamboo follows spring, summer, fall and winter whose orders are the sequences of the time of blossom each. It not only expresses seasons but also it contains the idea of the ‘classical scholar spirit.’ In other words, through the Four Gracious Plants, I intended to show the everlasting mind and will and I sought for an elegant and unworldly stage.

Advertising Agency: Straw, Seoul, Korea
Creative Director / Art Director / Illustrator / Photographer: YoonHo Chang

Advertising Agency: Wieden + Kennedy, USA

Plenty Easypull on the Go kitchen towels are specially designed for minor out-of-home accidents. On the print ads, Publicis, Amsterdam have attached discount coupons that hide a … read more

Advertising Agency: Publicis, Amsterdam, Netherlands
Creative Director: Jeroen van Zwam, Marcel Hartog
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte
Account Manager: Maurice Gilissen

Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Illustrator: Up Ilustração

It’s known that women don’t like the fact that others can hear them
 while they are in the W.C. So in order to disguise these sounds they Flush and waste water. About 219,000,000 liters of water wasted every year, just from needless flushing. To raise awareness and conserve water Publics E-dologic, a leading interactive agency in Israel teamed up with THIRST global water awareness organization and came up with an innovative idea – meet The Thirst flusher app! Thirst Flusher will cover for you without wasting water.
Just set the sound, Hit the button And See how much water you saved. The result: Millions will be exposed and save water all around the world. So next time you’re on the way to the W.C remember to use Thirst flusher app. Now free at the APP store: http://itunes.apple.com/us/app/thirstflusher/id525420486?mt=8

Advertising Agency: Publicis E-Dologic, Israel
Chief interaction Manger: Enon Landenberg
Creatives: Aviv Stein
C.T.O : Yacov Zoaretz
Project Manager: Yogev Reinhold
Creative & art Director: Bechor Bar-Tur
Copywriters: Ilay Rotem, Idan Kligerman, Dana Blum
Designer: Alex Trublenkov

“Hotwheels Vintage Collection”

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Group Creative Director: Sukesh Kumar Nayak
Art Directors: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar
Copywriter: Sukesh Kumar Nayak
Producer: Emily Ho, Eric Gan / Studio 31
Photographer: Sean Eng / Studio 31
Retoucher / Production: Studio 31

“The largest trade partner of the European Union is now another country.
The world is a hard place to understand.”

“The world’s sixt large economy is another country.
The world is a hard place to understand.”

“The top weapon importer is now another country.
The world is a hard place to understand.”

Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.

Advertising Agency : JWT, Buenos Aires, Argentina
Chief Creative Officer: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Director: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Ilustrator: Estilo 3D
Client Contact: Miguel Ángel Diez

Mercado Magazine is a journal of analysis of world politics and economics. Its readers are professionals and business people who work mostly in the downtown area. For budget reasons until now, the only media the magazine counted with to communicate with the readers was the same journal. To break that boundary, we created a 3D outdoor medium, a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of that reality will be. And the passerby lived that experience with a sculpture that made them wonder how hard it is to understand a world in permanent change.

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Crative Officer: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Director: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Production: Buenamano Realizaciones
Client Contact: Miguel Ángel Diez

SUPER SPLASH is an initiative launched with the primary aim of presenting “The New Toyota Hilux 2012.” The idea was take live prime-time programming and surprise viewers with an “outstanding” action that would break the usual format of various shows, ultimately capturing the target’s attention.

Advertising Agency: P4 Ogilvy & Mather, Panama
General Creative Director: Pinky Mon

Creative Director: Jonathan Lasso Rocha
Copywriters: Humberto Alvarado, Dennis de Icaza
Art Directors: Roberto Perez, Juan Frochaux, Edmar Quiros
Account Manager: Liseth Fong
Executive Producers: Emerson Bonilla, Raynier Villalobos
Producer: Lucas Poveda

Production House: VFX


Advertising Agency: DDB, London, United Kingdom
Production Company: Pulse Films
Director: Thirtytwo
Music: Sniffy Dog

Advertising Agency: Ogilvy & Mather, Colombia
Chief Creative Officer: John Raúl Forero
Head Of Art: Juan Pablo Alvarez
Creative Director: Mauricio Guerrero, Diego Cárdenas, Luis Ramírez, Andrés Lamprea
Copywriter: Mauricio Guerrero, Juan Felipe Ardila
Art Director: Diego Cárdenas, Daniel Mora, Juan José Posada
Production Company: Ogilvy Action
Producer: Nicolás Bravo
Account Manager: Manuel Estrada
Film Director: Felipe Cortés
Postproduction: David Studio

Scotch-Brite teamed up with several restaurants around the city of São Paulo. When people got their bills, they also received an invitation to wash their dishes. In exchange, they could leave the place without paying the check.

Advertising Agency: Grey 141, São Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Guy Costa
Art Directors: Diogo Dutra, Daniel Prado, Danilo Matos
Copywriters: Pedro Lazera, Paulo Amaral
RTVC: Daniela Toda
Art-Buyer: Cristiane Medeiros
Graphic Producer: Gustavo Santos
Producer: Fernando Moreira / Media Effects

Advertising Agency: NeogamaBBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Gustavo Gusmão
Illustrator: Iran

Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: Marcos Siqueira
Copywriter: Fábio Penedo
Illustrator: Marcos Siqueira

Advertising Agency: Ogilvy & Mather, Argentina
General Creative Directors: Gastón Bigio, Javier Mentasti, Maximiliano Maddalena
Creative Directors: Juampi Carrizo, Pato Elfi
Head of Art: Diego Grandi
Copywriter: Nicolás Vara
Art Director: Ignacio “Torque” Flotta
Head of Production: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Rebolución
Director: Nicolás Núbile
Editor: Martín Olemberg
Executive Producer: Patricio Álvarez Casado
Producer: Axel Linari
Post Production: Luis Staffolani
Sound Design: Orange House / CCCI
Location: Tomás Mackey

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Jorge Iervolino, Victor Sant’Anna
Art Director: Daniel Salles
Copywriter: Roberto Kilciauskas
Illustrator: Elisa Sassi
Print Agency Producers: Elaine Carvalho, Robinson Silva
Art Buyers: Monica Beretta, Stephanie Wang
Pre-production: Ação
Account Managers: Leonardo Balbi, Evelin Batista, Marcelo Moreno
Planners: Fernanda Flandoli, Eliana Yamaguchi
Media team: Gustavo Gaion, Cassiano Oliva, Fábio Moraes, Daniela Melito, Flávia Tonicelo

Advertising Agency: Dio Marketing, Rio de Janeiro, Brazil
Creative Directors: Fábio Maia, Leo Conrado
Art Director: Leo Conrado
Copywriter: Fábio Maia
Photographer: Leo Conrado
Account Director: Diofrildo Trotta

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Eduardo Marques, Rubens Filho
Copywriters: Eduardo Marques, Rico Lins, Claudio Lima
Art Directors: Rafael Rizuto, Raphael Lucone, Guilherme Nóbrega
Producers: Juscelino Vieira, Mauricio Granado, Nana Bittencourt
Project Management: Paula Santana
Account Supervisors: Luiza Carvalho, Stefane Rosa
Advertiser’s Supervisors: João Campos, Julio Campos, Bianca Shen
Account Director: Daniela Glicenstajn
Production Company: Bossa Nova Films
System Company: Zanthus
Motion Designers: Guilherme Todorov, Tulio Inoe
Sound Production: Jamute

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Kleyton Mourao
Copywriters: Roberto Kilciauskas, Pedro Guerra
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Account Manager: Flavia Fusco

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Kleyton Mourao
Copywriters: Roberto Kilciauskas, Pedro Guerra
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Account Manager: Flavia Fusco

Parking Douche: a way to stop wrong parking in your area through geo-location, IP targeting and FB shares

“Douche parking” is a huge problem in cities in Russia. Online city newspaper The Village (www.the-village.ru) has decided to stop it using digital media. The Village has created a free app that allows to take pictures of wrongly parked cars, recognize car number plates, the car model and color. The data is streamed live to banner ads that are targeted through IP addresses to locations where these cars were parked. These banners appear as pop-ups on web-sites, interrupting you while you’re trying to read an online article. When you roll your cursor over the banner it let’s you know that this particular car is annoying people in a certain street in your city right now. To remove the banner you simply share the douche in FaceBook.

Advertising Agency: Look At Media, Russia
Creative Director: Katya Bazilevskaya, Rob Ikki
Art Director: Vladimir Shreyder
Digital creatives: Alexey Artukhov, Vladimir Shreyder
Project manager: Alya Gabdurakhmanova
Technical Director: Alexander Rybyakov
Front end developer: Anton Platonov
Flash developer: Alexander Redinger
Mobile developer: Alexander Simonov

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Art Director: Benoit Blumberger
Copywriter: Bangaly Fofana

“Touareg. Looks you’ll want to look after.”

Advertising Agency: DDB, London, United Kingdom
Executive Creative Director: Jeremy Craigen
Creative Director: Jeremy Craigen
Art Director: Nikki Lindman, Toby Brewer
Copywriter: Nikki Lindman, Toby Brewer
Designer: Pete Mould
Typographer: Pete Mould
Photographer: Sue Parkhill
Art Buyer: Daniel Moorey
Client Marketing Director: Rod McLeod
Client Account Director:
Agency Board Account Director: Paul Billingsley
Agency Account Director: Jaimie Jennings
Planner: Clare Dowen
Marketing Manager: Silke Anderson

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Erick Loi
Copywriter: Dario Villa
Director: Danxzen (Daniele Zennaro)
Dop: Max Gatti
Production Company: K48

“From tourist to traveller.”

Advertising Agency: Young & Rubicam, Milan, Italy
Executive Creative Director: Vicky Gitto
Deputy Creative Director: Cristian Comand
Art Director: Cristian Comand
Copywriter: Matteo Lazzarini
Illustrators: Stefano Torresani, Cristian Comand
Post production: Post Atomic
Client Service Director: Francesca Baroni

For the online launch of the new automatic version of Amarok, we created an automatic site. Just like in the pick-up, people could also choose their option of transmission. If the user chooses to browse in the automatic mode, Amarok identifies the obstacles in the corner of the screen without the person having to use the mouse or the keyboard. The webcam scans the face and the navigation occurs automatically, only with the eyes.

Making of: http://cargocollective.com/site_automatico

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Luiz Sanches
Creative Director: Andre Kassu, Marcos Medeiros
Co-Creative Director: Luciana Haguiara, Sandro Rosa
Art Director: Ricardo Pocci, Sandro Rosa, Guilherme Nunes
Copywriter: João Paulo Testa
Producer: Vetor Zero
Programming: On Interactive
Technology Director: Fernando Boniotti
Sound: cromo.sônica/Studio Tesis
UX: Vanessa Marques
Account: Vanessa Previero, Ana Beatriz Moreira Porto, Aline Macedo, Leilaini Holdorf e Roberta Prevedello
Project Manager: Ana Carolina Cintra

“Violence last forever.”

Advertising Agency: Lew’Lara\TBWA, Sao Paulo, Brazil
Creatives: Bruno Mancini, Philippe Daijo
Creative Directors: Jaques Lewkowicz, Manir Fadel, Mariana Sá
Account: Márcio Oliveira, Daniela Leão, Juliana Peralta
Art Buyer: Ana Karina Mello, Ale Sarilho, Giuliano Springhetti
Photography: Ulric Collette
Graphic Production: Marcos Pedra, Alexandro Coelho.
Media: Luiz Ritton, Rodrigo Simões, André Magalhães, Marina Campanatti

Advertising Agency: Lew’Lara\TBWA, Sao Paulo, Brazil
Creative Directors: Jaques Lewkowicz, Manir Fadel, Mariana Sá
Art Director: Mariana Sá
Copywriter: Manir Fadel
Account: Marcio Oliveira, Valentina Ursini, Fernanda Silvado, Gabriela Marino
Media: Luis Ritton, André Magalhães, Marina Campanatti
Art Buyer: Ana Karina Mello, Giuliano Springhetti, Ale Sarilho
Graphic Production: Marcos Pedra, Alexandro Coelho

Advertising Agency: lg2, Quebec, Canada
Creative Direction: Luc Du Sault
Art Direction: Nicolas Boisvert
Copywriting: Luc Du Sault
Account Planners: Mireille Côté, Catherine Darius
Account Managers: Marie-Andrée Mackrous, Mireille Côté
Agency Producer: Claudia Lemire
Production House: Quatre Zéro Un, Nicolas Monette
Production House Producer: Stéphanie Lord
Media Agency: Touché!, Alexandre-Pascal Lamoureux
Sound Design: Boogie Studio

Advertising Agency: Lew’Lara\TBWA, Sao Paulo, Brazil
Creatives: Ary Nogueira, Bernardo Romero, Igor Cabó, Marcos Almirante
Creative Directors: Jaques Lewkowicz, Manir Fadel, Mariana Sá
Photographers: Paola Vianna, Gabriel Bittencourt
Art Buyer: Ana Karina Mello, Ale Sarilho, Giuliano Springhetti
Graphic Production: Marcos Pedra, Alexandro Coelho.
Account: Marcio Oliveira, Michele Pavão
Media: Luiz Ritton, Rodrigo Simões, André Magalhães, Marina Campanatti
Client’s approval: Mário Baptista de Oliveira

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Seyoan Vela
Regional Creative Director: Adham Obeid
Art Director: Adham Obeid
Copywriters: Adham Obeid, Michael Fillon
Group Account Director: Ebru Goksu
Planner: Prahbakar Iyer
Production House: The Talkies
Post Production: Digital District – Paris
Music composition: Mad Planet
Director: David Jellison

We invited people to experience the shock absorbing effect of the EVOC protective backpack.

Advertising Agency: Publicis, Munich, Germany
Executive Creative Director: Stephan Ganser
Art Directors: Michèle Imhof, Manfred Feiger, Michael Heindl, Andreas Peischl
Copywriter: Victor Haffling
Account Supervisor: Jens Goldmann

“The shoe that breathes.”

Advertising Agency: Young & Rubicam , Brussels, Belgium
Creative Director: Mateusz Mroszczak
Art Director: Dominik Appels
Copywriter: Bart Dirix
Designer: Ben Heip
Retoucher: Raul Pardo
Photographer: Getty Images
Client Service Director: Francesca Baroni

To launch the new adidas “Ready to Run” campaign in the Netherlands, we brought legendary goalkeeper Edwin Van der Sar back from retirement. We built a special “goal-barge” and gave the people of Amsterdam the chance to score against him, while he was moving along the canals. We teased the happening using Twitter, Facebook, blogs, and the adidas website – the final route of the Van der Sar barge, together with 4 shooting points, was only revealed minutes before start. Each shooting point had 10 balls ready and the first ones to arrive got a chance to shoot. By using the power of social media we made the people of Amsterdam run and gave them the chance to score against one of the best goalkeepers of all time.

Advertising Agency: Iris, Amsterdam, Netherlands
Creative Director: Tom Ormes
Art Director: Rachna Dhall
Copywriter: Carlos Pabon
Account Directors: Sharon Sarinas, Mark Brounen
Additional credits: Fixers promotion, Wenneker.tv

“Jeep Wrangler, Legendary Fun.”

Advertising Agency: Publicis, Montreal, Canada
International Creative Director: Erik Vervroegen
Creative Directors: Nicolas Massey, Carl Robichaud
Art Director: Fabrice Bouty
Copywriter: Adrien Le Grand

Budweiser, in a partnership with Will.I.Am, launched a new hit: “Great Times.” To promote it, we created a magazine ad that actually plays the song.

Advertising Agency: Agência Africa, São Paulo, Brazil
Executive Creative Director: Sergio Gordilho
Creative Director: Rodrigo Saavedra, Vico Benevides
Art Director: Vico Benevides, Rafa Oliveira
Copywriter: Marcio Juniot, Henrique Martins

“Very good freshness for very bad breath.”

Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Copywriter: Edouard Dorbais
Art Director: Remy Arnaud
Head of Planning: Luc Wise
Print producer: Capucine Lhermitte
Photographer: Juliet Taylor

“Listen to what your consumers think.”

Advertising Agency: 141 SohoSquare, Sao Paulo, Brazil
Executive Creative Director: Celso Alfieri
Creative Director: Celso Alfieri
Copywriter: Ignacio Carelli
Art Director: Darcio Estaliano and Gabriel Marcondes
Photographer: Thorsten Schmidtkord
Art Buyer: Daniele Sampaio
Account Supervisor: Gloria Domenech
Approval: Sandra Fernandes Villegas

Advertising Agency: Agencia Mood, São Paulo, Brazil
Chief of Creative Officer: Aaron Sutton
Creative Director: Eugenio Tonelli
Art Director: Guilherme Jorgetti, Danilo Tranquilli
Copywriter: Felipe Silva
Illustrator: Danilo Tranquilli
Planner: Ana Letycia Rosalba
Art Buyer: Rita Teófilo, Luiza Pagliarini

Advertising Agency: Academy of Art, San Francisco, USA
Creative: Edmund Boey
Photographer: Donnie Hoffman
Special Effects / Motion Graphic: Bruce Sullivan
Sound: Burce Sullivan, Dante Elias Sesin
Editor: Zack Sainz

Challenge: Billboard Magazine is an authority when it comes to music. So it’s up to us to show the world that music comes from everywhere.

Idea: The Guitar Pee is a mix between men’s urinal and an electric guitar, allowing guys to create unique solos while emptying their bladder. After they are done, each guitarrist can listen and download his recent-released “mpee3” by accessing the Guitar Pee Gallery via mobile.

Results: The Guitar Pee has toured several bars in São Paulo, registering over 1,500 unique guitar solos (and counting). But more than this, it has proved that music does come from everywhere.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
ECD: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros
Art Directors: Guiga Giacomo
Copywriter: Ricardo Wolff
Tecnology: Cricket Design
Director of Tecnology: Fernando Boniotti
Sound: Mugshot
Mockup: Frank Morais

Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Grisha Sorokin, Mikhail Kudashkin
Art Director: Grisha Sorokin, Mikhail Yarovikov, Andrey Klemenkov, Alexander Pokhvalin
Copywriter: Andrey Donov, Alexander Ovsyankin
Illustrator: Fiodor Sumkin
Production Company: Kijjaa! Digital Miracles

Brief: Gulf News, the UAE’s leading English daily newspaper, wanted to reach even more readers and convert them into subscribers. Our target was to gain 1.5% more subscribers, help promote their twitter channel and increase traffic to the Gulf News website by at least 25%.

Strategy: Consumption habit suggests that people read newspapers while having their morning cup of coffee. Tim Hortons is one of our clients in the UAE and they serve 35-50,000 coffees per month, per outlet. Realising its untapped potential, we decided to create a campaign around them to meet our target.

Idea: Since fresh news goes well with fresh coffee, we adapted the coffee cup sleeve of Tim Hortons, a global coffee chain, into an advertising medium and we created The ‘Headline News’ Cup Sleeve. Every cup. Every hour. Every day. When Tim Hortons customers received a cup of coffee, they also received the headline news of the hour, printed using a special printer that pulled out tweets from the Gulf News Twitter account. The short URL and QR code on the sleeve then directed them to the Gulf News website where they could read the full story.

Relevance: Timing is everything. So we interacted with our readers when they normally read the newspaper — when they enjoy their freshly brewed coffee. The ‘Headline News’ Cup Sleeve allowed us to be the
first throughout the day to deliver breaking news to potential subscribers and make a meaningful connection with them.

Results:
• Until now, over 1,440 headline tweets have been printed on more than 840,000 coffee cups.
• More than 2,900 new Gulf News Twitter followers in the first two weeks of the campaign launch.
• The traffic on the Gulf News website grew by 41%.
• Subscription’s up by 2.8% so far.
• We’re rolling out this project in Tim Hortons outlets across the UAE and in 14 new outlets soon to be opened.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Agency Producer: Leng Panganiban
Business Director: Zaakesh Mulla
Account Director: Kandarp Baxi
Technical Developer: Pixel Plus Media
Photographer: Mojtaba Komeili/Arturo D. Smith
Editor: Subash Mishra

Asia Square believes that what’s better for people is better for business. We needed a simple and interesting way to tell business decision makers that Asia Square offers an ideal environment for their offices. Asia Square has many sides to it: The office spaces are great, but what’s more, it has outstanding facilities for unwinding and relaxing. A removable tie was a clever way to communicate that, as it demonstrated a simple transformation from formal to casual.

Advertising Agency: TBWA, Singapore
Head of Creative: Antti Toivonen, Maurice Wee
Art Director: Lawrence Hu
Copywriter: Isaac Ho
Account Supervisor: June Wee, Beryl Chua & Elyn Ong
Media Agency: PHD Singapore

“Automatic Distance Control.
Keeps you a safe distance from the vehicle in front.”

Advertising Agency: DDB, London, United Kingdom

Advertising Agency: Y&R, Paris, France
Creative Director: Jorge Carreno, Robin De Lestrade
Art Director / Copywriter: Eric Esculier
Account Directors: Clement Chovin, Christophe De Jandin
Illustrator: Patrick Gernignon
Account Manager: Muriel Mallet

“Adopt a pet. The stories will follow.”

Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Directors: Miranda Shing, Adrian Lam
Art Director: Bun Lam
Copywriter: Fanny Lau
Creative Director / Copywriter: Wen Louie
Photographers: Patrick Yick, Ho Siu Hak
Retoucher: Henry Chan

We made a deal with the most important pizzerias in Asunción and what we did was deliver the order, but a lot later on Friday night.
When the pizza was delivered, we put a message: when you’re hungry, you understand hunger. This pizza is free so you can contribute what you can to help the national food campaign. Food Bank Foundation.

Advertising Agency: Oniria\TBWA, Asunción, Paraguay
Chief Creative Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Arturo Valiente
Copywriter: Arturo Valiente/Rene López
Art Director: Noelia Pérez
Account Supervisor: Cecilia Canillas
Advertiser’s Supervisor: Amanda Villamayor
Planner: Rodrigo Weiberlen

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil

Advertising Agency: Draftfcb, Lisbon, Portugal
Creative Director: Duarte Pinheiro de Melo, Luís Silva Dias
Copywriter: Gabriel Schmitt
Art Director: Rodrigo Burdman, Estefânio Holtz
Account Supervisor: Carlos Baptista, Fernanda Servolo

Advertising School: Miami Ad School, São Paulo, Brazil
Art Director: Juarez Rodrigues, Danilo Matos
Copywriter: Rainor Marinho

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
SVP, Executive Creative Directors: Dave Loew and Jon Wyville
Creative: John Deignan, Jim Genell, Jason McKean
SVP, Executive Producer: David L. Moore
Sr. Producer: Scott Gould
Account Management: Ray DeThorne, Lauren Gibbs
Production Company: Moxie Pictures
Director: Frank Todaro
EP: Lizzie Schwartz
Producer: Laura Heflin
Director of Photography: John Zilles
Editor: Lucas Spalding, Spotwelders, LA
Post House: Filmworkers Club, Chicago
Sound/Mix: Another Country, Chicago

Advertising School: Berghs School of Communication, Stockholm, Sweden
Art director: Alexander Rehnby
Copywriter: Pontus Levahn

Problem
Absynthe Minded is a pretty big band in Belgium, but still an unknown act in the rest of Europe.
The most important thing for Absynthe Minded is airplay. Lot’s of airplay. We worked something out to get played on radio abroad.

Idea
We’ve created The Most Exclusive Video Ever. A video that will play only when the new song of Absynthe Minded is played on radio.

Results
During two weeks time our song was played every hour somewhere in Europe. 212.000 people from abroad visited our website to see the video.
And that’s how a small Belgian band got on radio and blogs all over Europe, and engaged the right fans.

Advertising Agency: mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier, Joost Berends, Philippe De Ceuster
Art Director: Tim Arts, Stefan van den Boogaard
Producer: Emilie Kino, Jonathan Wieme

Advertising Agency: TBWA, Paris, France
Executive Creative Directors: Eric Holden, Rémi Noël
Art Director: Philippe Taroux
Copywriter: Benoit Leroux
Account Manager: Anne Vincent, Anne-Laure Brunner, Isabelle Dray
Client: Sylvie Haurat, Arnaud Humblot

Advertising Agency: Y&R, New York, USA
CCO: Jim Elliott
Creative Director: Michael Schachtner, Graeme Hall
Art Director: Jon Leachman
Copywriter: Andrew McMurchie
VP Account Director: Mike Acken
Senior Planner: Tara Fray
Production Company: Biscuit Filmworks
Director: Clay Weiner

Advertising Agency: DDB, Dubai, United Arab Emirates
Advertising Agency: DDB Tribal, Dusseldorf, Germany
Creative Director: Makarand Patil, Kartik Aiyar
Art Director: Makarand Patil, Kapil Mayekar
Copywriter: Kartik Aiyar, Kapil Mayekar
Business Director: Gabriele Engler
Retoucher: Sanu Raju
Photographer: Hisham Bouini
Account Manager: Maren Otto

Advertising Agency: Piko, Moldova
Art Director: Eugen Catruc, Constantin Sarcov

“There is no sex in heaven.
Stay alive. Use a condom.”

Advertising Agency: Loducca, São Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Director: André Faria, Cássio Moron
Art Director: Cássio Moron
Copywriter: André Faria
Illustrator: André Maciel

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Executive Creative Directors: Hugo Corredor, Giovanni Martínez
Creative Directors: Andrés Marantá, Juan Gómez
Art Director: Sandra Murillo
Copywriters: Pablo Naval, Juan Gómez
Art Director: Andrés Marantá
Account Director: Rosario Garavito
Illustrators: Sandra Murillo, Diana Quintero

“Violence in traffic starts with words.”

Advertising Agency: RAF Communicação, Natal, Brazil
Creative Director: Mark Wynkler
Art Director: James Williams
Copywriter: Saulo Sousa
Head of Art: James Williams
Photographer: Luciano Azevedo
Illustrators: Gustavo Lourenço, Fabrício Cavalcante

“Skin. Smooth Skin.”

Advertising Agency: Spark*, Dubai, UAE
Creative Director / Copywriter: Jamal Iqbal
Art Director / Illustrator: Tamer El Sawi

An image is developed like a photo by the client himself with the means of pencil or a special material that is used to lift fingerprints.

Advertising Agency: StreetArt, Yekaterinburg, Russia
Creative Director: Evgeny Fateev
Art Director: Andrey Kolokolov
Designers: Anfrey Kolokolov, Nikita Kolmogorov, Dmitry Chabanov

Advertising agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Executive creative director: Ben Sever
Art Director: Ale Feldman
Copywriter: Oded Nadir
Agency Producer: Dana Caro
Head of Account management: Maya Cohen
Account Executive: Yael Eichenwald
Planner Director: Uri Oren
Planner: Pnina Wiessman

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Director: Gianfranco Arena, Peter Kain
Art Director: David Diliberto
Copywriter: Tommy Troncoso
Illustrator: Morning Breath
Art Buyer: Cindy Pardy

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Director: Tobias Grimm, Jens Pfau
Account Executive: Peter Stroeh
Copy: Alexandra Stock, Julia Radlwimmer
Art Direction: Samuel Huber, Katrin Stanek, Thimon Machatzke
Account: Annette Krebs, Franca Harder
Production: Markenfilm, MHOCH4
Director: Benjamin Wolff,
DOP: Timo Schwarz,
Producer: Ludger Gorschlüter, Sandra Garsztecki
Editorial Journalist: Carsten Meincke,
Managing Partner: Johannes Bittel, Bernhard Jungwirth
Postproduction: Infected Postproduction
Post Producer: Ulrike Kramer, Anna-Lena Tisson
Editor: Annett Kiener

“We will never let money hide reality from us.”

Advertising Agency: TBWA, Paris, France
Executive Creative Directors: Eric Holden, Rémi Noël
Art Director: Philippe Taroux
Copywriter: Benoit Leroux
Account Director: Anne Vincent
Agency Producer: Maxime Boiron
Photographer: Marc Gouby
Account manager: Anne-Laure Brunner

“Your SME CREDIT with the lowest rate: from 10% per year.”

Advertising Agency: Todo lo contrario, Mexico City, Mexico
Creative Director: Vicente Santoyo de Alba
Art Director: Ruben Alvarez
Copywriter: Juan Sordo
Photographer: Oscar Carrera

“You don’t need it but you’ll buy it.”

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriter: Evgeny Primachenko
Illustrator: Vladislav Derevyannykh

“You can’t tell by the smell.
Unoriginal spare parts endanger your safety. And to distinguish it from the original needs expertise. Make sure the spare parts used in your car is original. Protect yourself and your loved ones.”

Advertising Agency: Vagabond, Istanbul, Turkey
Creative Director: Serhan Acar
Art Director: Serhan Acar
Copywriter: Kemal Akbay
Photographer: Serdar Acar
Additional credits: Yeliz Kar

“Security Systems Sony.
True Protection.”

Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Retoucher: Estudio Rodrigo Ribeiro

Advertising Agency: DDB, London, United Kingdom
Executive Creative Director: Jeremy Craigen
Art Director: Peter Heyes
Copywriter: Matt Lee
Business Director: Jonathan Hill
Agency Producer: Daniel Moorey
Photographer: Victoria Ling
Illustrator: Joe Rogers

“Don’t coffee-block your smile.”

Advertising Agency: JWT/NY, USA
Creative Director: Matt McKay
Art Director: John Cox
Copywriter: Brian Alexander
Illustrators: Josh Harvey, Anna Gomez
Photographer: Thomas Mangold
Planning Director: Melissa Bailey-Wong

A2 Ella is an erotic boutique which sells just women’s products. The art was made with real plasticine.

“Men will never give you just pleasure.
Visconde de Pirajá Street, 437 – 3rd floor – Ipanema.”

Advertising Agency: Loja Comunicação, Rio de Janeiro, Brazil
Creative Director: Marcelo Giannini
Art Director: Ian Guimarães
Copywriter: Lucas Ribeiro
Photographer: Artluz Studio
Plasticine Craft: Alessandra Tissoni

Wherever you are – in a library, store, coffee shop or elsewhere – the app will identify any book by its cover, count the number of pages, then determine density and format of the paper. The app will then show how much timber it took to produce the book and offers to opt for an electronic version of it.
As the purchase happens, a certain saved percentage is added to one of the trees in the app: you can grow five types of trees that are most commonly used in paper production.
Along with the purchase, a percentage of the proceeds can be donated to WWF by partner bookstores.

Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Grisha Sorokin
Art Director: Grisha Sorokin, Mikhail Derkach, Andrey Sergeev
Senior Account Manager: Marina Andzhich, Anna Evdokimova
Producer: Alexey Kolokolnikov

“Follow the new.”

Advertising Agency: DDB, Brazil
Chief Executive Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Director: Sergio Valente, Marco Versolato
Copywriter: Caio Mattoso
Art Director: Rodrigo Mendes
Agency Producer: Rodrigo Pires (Gibinha)
Account Supervisor: Maristela Pati Correa, Tania Gomes Pena
Advertiser Supervisor: Marcelo Siqueira
Producer: Rino Siveiro
Director: Jarbas Agnelli/Doug Bello
Director of Photography: Jarbas Agnelli, Doug Bello, Sergio Prado
Editor: AD Studio Team
Editing Company: AD Studio
Sound Design: TDL Music
Post Production: AD Studio Team
Animation: AD Studio Team

PROBLEM
The problem is that it has no public support because of the prejudice people have towards prostitution. In order to get support, AMMAR needed to change the way in which people see sex workers. All this, with a very low budget and a strong media restriction.

IDEA
We reinvented the most popular communication media of the sex industry in Buenos Aires: Prostitute Calling Cards. We turned them into unfolding cards and placed them all over the city. When opened, the cards expose the real life of a sex worker, changing the picture people had of prostitution and increasing the awareness of this issue.

RESULTS
• Prostitute calling cards are being used for the first time ever, not as a communication media to promote prostitution but as a media to protect their rights.
• With a simple and cheap paper print, awareness was raised on this delicate issue.
• Visits to AMMAR’s site increased 30% and phone calls 45%.
• The subject was socially installed for its public discussion.
We reinvented the sex worker’s most iconic media to promote their protection.

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina

“Cover up the old.”

Advertising Agency: Publicis Yorum, Istanbul, Turkey
Creative Director: Cevdet Kzzzlay
Art Director: Çetin Ural
Copywriter: Ali Bozkurt
Illustrator: Çetin Ural

“Don’t fear finding the perfect present
Joupi the go to shop for toys and presents”

Advertising Agency: EuroRSCG 360, France
Creative Director: Hugues Pinguet
Art Director: Vincent Boudgourd
Copywriter: Vincent Boudgourd
Illustrator: Marcel Gronez

“Do not be apart from who you love.
Always wear your seatbelt.”

Advertising Agency: Mota Comunicação, Fortaleza, Ceará, Brazil
Creative Directors: Orlando Mota, Diego Ribeiro
Art Director: Thomaz Fernandes
Copywriter: Rodrigo Santiago
Illustrator: Thomaz Fernandes

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Laura Esteves
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Images: Shutterstock
Additional credits:
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyers: Monica Beretta, Eliane Pereira
Account Managers: Alessandro Cardoni, Helena Rossi
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Inajá Ramos

Advertising Agency: Ogilvy & Mather, New York, USA
Senior Art Director: Luke Hughett
Senior Copywriter: Sean Lee
Producer:
 Karen Goodman
Production Company: Psyop / Smuggler
Director: Psyop
Psyop Creative Director: Gerald Ding
Managing Director/Executive Director: Lucia Grillo
Producer: Adam Coffia
Animation: David Rasura
Art Director: Pete Sickbert-Bennett
Editorial: Eyepatch Productions
Mix: 
Eyepatch Productions
Producer: Jeff Williams
Engineer:
 Ken Meyer
Casting Director: Pamela Fahey
Song: “Pistachio”
Performer: Rocketship Park, courtesy of Serious Business Records via The Orchard

“America’s chili dog since 1916.”

Advertising Agency: Brunner, USA
Chief Creative Officer: Jay Giesen, Rob Schapiro
Executive Creative Director: Brett Compton
Copywriter: Brett Compton
Art Director: Scot Crooker
Producer: Jeff Wiggins