Advertising Agency: BBDO, New York, USA
Director: Craig Gillespie
Production: MJZ
Visual Effects: MassMarket

“Now it’s easier to get in. Audi First Choice used cars.”

Advertising Agency: DDB, Milan, Italy
Executive Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Mozart
Published: February 2010

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Armin Jochum, Götz Ulmer
Art Directors: Damjan Pita, Andre Price, Johannes Riffelmacher
Copywriter: Henning Robert
Designers: Johannes Riffelmacher, Andre Price
Illustrator: Andriy Vynogradov
Typographers: Johannes Riffelmacher, Andre Price

Advertising Agency: JWT, Milian, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Cristiana Boccassini, Andrea Farina, Vito La Brocca
Copywriter: Bruno Bertelli, Elisa Binda
Production Company: FabbricaVirali Haibun
Published: 02/2010

“Reetone. Easytone shoes help tone your butt and legs with every step. Available soon: runtone for running and traintone for working out. Easytone. Runtone. Traintone. Reebok. Your move.”

Advertising Agency: DDB, Berlin, Germany
Head of Art Buying: Kim Bianchi
Account Director: Stephen Kimpel
Design Director: Stephanie Barth
Production: Lunik GmbH – Arne Weingart
Stylist: Sara Dunn
Retouching: Adrien Benard, Paris

Resto Van Harte sets up eating-houses where people from the same area can meet each other while enjoying a healthy and cheap 3-course menu. To continue this they depend on financial support of contributors. Loneliness is a problem for more than 300.000 Dutch who have no friends or family. Resto VanHarte wants to get those people out of their solitude and brings them together. To let the contributors experience what the effect is of social solitude, Lowe?Draft a confronting DM-package.

Advertising Agency: Lowe/DraftFCB, Amsterdam, The Netherlands

Campaign on behalf of Adam Le Adam, a charity for the Elderly, with the goal of raising public awareness of the shocking fact that every year an increasing number of elderly people commit suicide. Over 50% of all suicides are committed by senior citizens. We created the arresting image of an elderly woman knitting a noose to communicate the disturbing phenomenon of elderly suicides.

“Over 50% of all suicides are committed by senior citizens”

Advertising Agency: Shimoni Finkelstein Draftfcb, Tel Aviv, Israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot
Art Director: Eldad Levi
Copywriter: Kobi Barki
Photographer: Menahem Reiss
Published: December, 2009

“PS3 Attitude. News & reviews for addicted.”

Advertising Agency: Memac Ogilvy, Dubai
Executive Creative Director: Till Hohmann
Copywriter / Art Director: Sascha Kuntze, James Purdie
Photographer: Andrzej Dragan

Don’t throw away what can be used again: even an old calendar becomes new again every 28 years. Start the new year with a resolution: recycle. Please, don’t waste this page. Remove it and hang it on your wall.

To celebrate its 30th anniversary, which fell at Christmas time, Legambiente draws attention to recycling and responsible consumption with a gift. Every 28 years, dates match. This proves that even an old calendar becomes new again. So, we created a special insert where people could remove the calendar to hang on the wall. A rubber stamp wished Happy Old Year and encouraged commitment to start the year with a resolution: RECYCLE.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Luca Ghilino
Copywriter: Michele Picci
Music: “We all need to be alone” by The Record’s
Published: December, 2009

Challenge: Shockingly introduce the new Toyota Yaris in the male and female youth segment, Hatchback car users.

Idea: Transforming the 3 prinicipal competing models (VW Gol Peugeot 306 and Renault Clio) in the new Toyota Yaris, inviting owners to test drive and challenging them to “change” their cars “old” with the new Yaris.

Strategy: Blankets were used vinyl printed with the design of the new Toyota Yaris, to cover all competing models that were parked in the places most frequented by the target: college parking lots, malls, pubs and nightclubs. When the owner approached the car covered puzzled, appeared a couple of promoters who removed the blanket and handed him a gift (top sun). They had previously placed the invitation to test drive the pilot’s side mirror.

Results: The results showed a 21% of a total of 1.630 contacts for the test drive. 80% of sales to date have been specified in the youth segment.

Advertising Agency: Positivo/Pragma DDB, Peru
Creative Directors / Art Director / Copywriter: César Barrios

Buckling up can save lives. The German Road Safety Organisation (DVW) wants to bring this message home to German car drivers. It has been working towards greater safety and fewer accidents on Germany’s roads for over 85 years. Through its programmes, initiatives and events, the DVW reaches around 2.5 million people a year..

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen
Creative Director: Alexander Hansen
Art Director: Pia Niehues
Copywriter: Leander Schmalfuß
Graphics: Stephanie Blaschk, Sebastian Jahrmarkt
Photographer: Bsmart Stockholm, Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Holger Hansen
Consultant: Jens Lange
Published: January 2010

Dean’s Whisky is especially mild. Which is why it appeals not only to rugged guys. The advertisement’s unusually humorous, feminine look and feel are designed to arouse the interest of a new target group and raise awareness of Dean’s Whisky above and beyond its loyal customer base.

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director : Niels Alzen
Creative Director: Alexander Hansen
Art Director: Mario Zaradic
Copywriter: Annika Hüllebrand
Graphics: Sebastian Jahrmarkt
Photographer: Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Melanie Stein
Published: January 2010

Advertising Agency: TBWA\Chiat\Day, New York, USA
Chairman & CCO: Mark Figliulo
Creative Director/ Art Director- Rob Baird
ACD/Copywriter: Alisa Sengel Wixom
ACD/Art Director: Kris Wixom
Executive Producer of Media Arts: Matt Bijarchi
Director of Broadcast Production: Ozzie Spenningsby
Senior Agency Producer: Jason Souter
Production Co: Smuggler
Director: Guy Shelmerdine
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich
Producer: Kathy Rhodes
Director of Photography: Mott Hupfel

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford, Alistair Morgan
Art Director: Cameron Watson
Copywriter:Simon Lotze
Photographer: Michael & Nick
Published: January 2010

Advertising Agency: JayGrey, Sydney, Australia
Art Director: Jay Furby, David White
Copywriter: Jay Furby, David White
Photographer: Toby Burrows
Retoucher: marcus@cave.com
Account manager: Vanessa Long, Claire Manning

“Ultra grip glove.”

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director / Art Director: Supachai Toemtechatpong
Copywriter: Surakai Ngenmaneerongroj

They created life-sized stickers of a sumo wrestler, a rugby player, a judokan and a wrestler. These stickers were affixed on the revolving doors of buildings to interact with their consumers. Once they pushed against the door, it seemed like these sportsmen push back and don’t allow them to come in. But of course, the door opened in the usual way. The copy line says simply “Milk makes you stronger. Meiji.”

“Milk makes you stronger.”

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon

“The z33 waterproof. Underwater fun. With 3x optical zoom, 10MP images, waterproof up to 3 metres and a 2.7″ LCD screen, you’ll find the ocean is full of surprises.”

Advertising Agency: BMF, Sydney, Australia
Executive Creative Director: Warren Brown
Creative Director: Simon Langley
Associate Creative Director: Richard Morgan
Art Director: Nils Eberhardt

“2009 F-150. Tow more with confidence.”

Ambient billboard for the new ‘09 F-150’s greater towing capacity – shown inside Ford Field, home to the Detroit Lions.

Advertising Agency: JWT, Detroit, USA
Executive Creative Director: Toby Barlow
Creative Director: John Godsey
Art Director: Matt Swanson
Copywriters: AJ Musial, John Godsey

121.ro is a web portal subscribed to the European Road Safety Charter. It pleads for a safer traffic underlining the importance of responsible driving.
“Don’t drink and drive this Christmas” is one of the tactical messages of the campaign, in an effort to draw attention on the risks of drunk driving, especially during Christmas, when people tend to raise the bar concerning alcohol consumption.

Check out the film.

Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Head of Art Direction: Daniela Nedelschi
Art Director: Laura Iane
Copywriter: Theodora Szabo
Production: Adrian Codreanu
Account Manager: Anca Luca
Published/Produced: December, 2008

Advertising Agency: Granath/EuroRSCG, Stockholm, Sweden
Art Directors: Niklas Bergström, Anna Romson
Copywriter: Fredrik Espmark
Production Company: Hobby Film, Stockholm
Cgi- & OnLine-post: Talvi Digital of Helsinki
Film Director: Vesa Manninen
Production Company Producer: Calle Isberg
Others: Göran Berggard, Account Director,David Granath, Client Service Director, Lotta Lindkvist, Account Manager, Mattis Bernstone, Junior Art Director

Advertising Agency: BBDO, Montreal, Canada
Creative Director: Cher Campbell
Art Director / Copywriter: Tony Hird
Photographers: Dominique Malaterre, Tilt Inc
Client Services: Genevieve Clement
Published: December 2009

“Behind what the media say.”

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Matteo Macchiavello
Published: February 2010

“The eternal fascism of the italians.”

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Matteo Macchiavello
Published: February 2010

Advertising Agency: McCann Worldgroup, Mumbai, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director: Sandip Gaikwad, Milind Palav
Copywriter: Lolita D’souza
Photographer: Saish Kambli

“Parmalat Panna Chef. You won’t need chefs in the kitchen anymore.”

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Photographer: Zona 13
Released: December 2009

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci.
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Post Production: Carioca
Account Supervisor: Chiara De Simone
Account Executive: Alessia Mognon
Published: January 2010

Advertising Agency: TBWA\PHS, Helsinki, Finland
Art Director: Tuukka Tujula
Copywriter: Taro Korhonen
Illustrator: Elisa Konttinen
Photographer: Kimmo Virtanen
Post-production: Fake Graphics
Art buyer: Kirsi Pärni
Published: November 2009