Hans Georg Stolz, Chairman, ag.ma Germany, was a speaker in I-COM Dinner Evening Cologne: Approaches to Three-Screen Measurement. Download presentation.
Hans Georg Stolz, Chairman, ag.ma Germany, was a speaker in I-COM Dinner Evening Cologne: Approaches to Three-Screen Measurement. Download presentation.
Oliver Pische, Managing Director, Spring (Kantar Media), Germany, was a speaker in I-COM Dinner Evening Cologne: Approaches to Three Screen Measurement. Download presentation.
Jo Rigby, Research Director EMEA, Omnicom Media Group, UK, was a keynote speaker in I-COM Dinner Evening Cologne: Approaches to Three Screen Measurement. Download presentation.
Curt Hecht, CEO, Vivaki Nerve Center, France, was a keynote speaker in I-COM Dinner Evening Cologne: Approaches to 3-Screen Measurement. Download presentation
Pictures, presentations and conclusions (from the Breakout Sessions) from past I-COM events can be found here on the I-COM Conference Blog. Navigate the content by clicking on the appropriate content category or conference day (on the left), use the Search box (upper right) or simply browse the content arranged in sequential order (bottom of each page).
Note: Presentations from recent events are password protected. If you attended the event and require a password, kindly email us. Comments on the blog are welcome.
Background: Each presentation / panel had a corresponding Breakout Session at the end of the day. The group's moderator agreed in consensus 3 main takeaways for the whole group.
The 3 Main Takeaways for the Breakout Session - Measurement Mashups: Cross-Channel and Cross-Discipline Insights are:
Background: Each presentation / panel had a corresponding Breakout Session at the end of the day. The group's moderator agreed in consensus 3 main takeaways for the whole group.
The 3 Main Takeaways for the Breakout Session - Engagement Revisited are:
1) Engagement -> Experience (GRP)
2) Passive vs. Active Exposure -> Engagement
3) Media have attributes that permit different kinds of Engagement - need empirical data / test hypothesis / functional relationships
Background: Each presentation / panel had a corresponding Breakout Session at the end of the day. The group's moderator agreed in consensus 3 main takeaways for the whole group.
The 3 Main Takeaways for the Breakout Session - The Evolution of Site Centric Measurement are:
Background: Each presentation / panel had a corresponding Breakout Session at the end of the day. The group's moderator agreed in consensus 3 main takeaways for the whole group. I-COM Ibero-American Summit decided to modify the planned Town Hall Meeting to have more of a Breakout Session design canme up with the following Main Takeaways for I-COM Ibero-American Summit.
We have learned and given huge steps with the Global I-Com Summit. We have seen and heard many topics from around the world and it is clear that in Ibero America have a reality which is different to the rest of the world. We are behind the curve, in some cases 2 to 5 years, therefore we now have to overcome the curve faster, we are in a good path, we have noticed it, we now have to act in order to elevate the standards and keep advancing to a better digital future in our region.
Therefore we have to keep with cooperating, the conversation and collaboration and focus in the key and most important topics
We think the solution is to create and formalize regional consensus to be able to connect with Global initiatives as well as help solve important local issues based on learning’s of other countries. Therefore an IAB LATAM might make sense and the creation of local tripartite committees which should include advertisers, agencies and publishers and all work together.
We´ll be in touch!
Feliz regreso.
Memo
Aurélie Pols, Principal Consultant, Web Analytics Demystified Europe & Globalization Chair, WAA, Spain was a speaker in The Evolution of Site Centric Measurement. Download Presentation