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        <title>Icon-o-Cast: a podcast by LUNAR</title>
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        <description>Lunar pros explore, discuss and demystify the world of design.</description>
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        <pubDate>Thu, 18 Dec 2014 10:53:31 -0800</pubDate>
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            <title>Icon-o-Cast: a podcast by LUNAR</title>
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        <itunes:subtitle>Lunar pros explore, discuss and demystify the world of design.</itunes:subtitle>
        <itunes:summary>Lunar pros explore, discuss and demystify the world of design.</itunes:summary>
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            <title>Enhancing TABLU to meet user needs [Part 7] - Icon-o-Cast the podcast by LUNAR</title>
            <link>http://www.lunar.com/enhancing-tablu-to-meet-user-needs-part-7/</link>
            <description><![CDATA[TABLU project leads Jessica Behnsen and Adrian Waibel from LUNAR Europe talk with John Edson about testing TABLU in users' homes and important considerations for building simple user applications.]]></description>
            <pubDate>Thu, 18 Dec 2014 10:12:00 -0800</pubDate>
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            <itunes:subtitle>TABLU project leads Jessica Behnsen and Adrian Waibel from LUNAR Europe talk with John Edson about testing TABLU in users' homes and important considerations for building simple user applications.</itunes:subtitle>
            <itunes:summary>TABLU project leads Jessica Behnsen and Adrian Waibel from LUNAR Europe talk with John Edson about testing TABLU in users' homes and important considerations for building simple user applications.</itunes:summary>
            <itunes:keywords>design, products, engineering, consumer, medimedical</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
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            <title>Bringing a Human Touch to TABLU [Part 6] - Icon-o-Cast the podcast by LUNAR</title>
            <link>http://www.lunar.com/bringing-a-human-touch-to-tablu/</link>
            <description><![CDATA[Christiane Graboski, head nurse and project manager, for DRK  in Tübingen, Germany, joins LUNAR’s Jessica Behnsen and John Edson to discuss how TABLU extends the ability of health care providers to offer critical services, despite geographic distances.]]></description>
            <pubDate>Mon, 18 Aug 2014 16:12:30 -0700</pubDate>
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            <itunes:subtitle>Christiane Graboski, head nurse and project manager, for DRK  in Tübingen, Germany, joins LUNAR’s Jessica Behnsen and John Edson to discuss how TABLU extends the ability of health care providers to offer critical services, despite geographic distances.</itunes:subtitle>
            <itunes:summary>Christiane Graboski, head nurse and project manager, for DRK — the German Red Cross — in Tübingen, Germany, joins LUNAR’s Jessica Behnsen and John Edson to discuss how TABLU extends the ability of health care providers to offer critical services, despite </itunes:summary>
            <itunes:keywords>design, products, engineering, consumer, medimedical</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>19:07</itunes:duration>
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            <title>A better user experience for home health care [part 5] - Icon-o-Cast the podcast by LUNAR</title>
            <link>http://www.lunar.com/a-better-user-experience-for-home-health-care-part-5/</link>
            <description><![CDATA[LUNAR’s John Edson and Chau Hop talk with Dr. Udo Weimar, professor of physical and theoretical chemistry at the University of Tubingen in Germany about technologies and user needs associated with a new health care ecosystem]]></description>
            <pubDate>Sat, 05 Apr 2014 11:12:30 -0700</pubDate>
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            <itunes:subtitle>LUNAR’s John Edson and Chau Hop talk with Dr. Udo Weimar, professor of physical and theoretical chemistry at the University of Tubingen in Germany about technologies and user needs associated with a new health care ecosystem</itunes:subtitle>
            <itunes:summary>LUNAR’s John Edson and Chau Hop talk with Dr. Udo Weimar, professor of physical and theoretical chemistry at the University of Tubingen in Germany about technologies and user needs associated with a new health care ecosystem</itunes:summary>
            <itunes:keywords>design, products, engineering, consumer, medimedical</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>24:04</itunes:duration>
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        <item>
            <title>The public context for TABLU [part 4] - Icon-o-Cast the podcast by LUNAR</title>
            <link>http://www.lunar.com/the-public-context-for-tablu-part-4/</link>
            <description><![CDATA[LUNAR's Chau Hop and Daniel Buhr, Professor of Policy Analysis and Political Economies at the University of Tubingen in Germany discuss public policy issues associated with “Ambient Assisted Living” (AAL)]]></description>
            <pubDate>Wed, 12 Feb 2014 11:45:30 -0800</pubDate>
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            <itunes:subtitle>LUNAR’s Chau Hop and Daniel Buhr, Professor of Policy Analysis and Political Economies at the University of Tubingen in Germany discuss public policy issues associated with “Ambient Assisted Living” (AAL)</itunes:subtitle>
            <itunes:summary>LUNAR’s Chau Hop and Daniel Buhr, Professor of Policy Analysis and Political Economies at the University of Tubingen in Germany discuss public policy issues associated with “Ambient Assisted Living” (AAL)</itunes:summary>
            <itunes:keywords>design, products, engineering, consumer, medimedical</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>16:05</itunes:duration>
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            <title>When patients become consumers</title>
            <link>http://www.lunar.com/when-patients-become-consumers/</link>
            <description><![CDATA[<p>The era of personalized medicine is upon us and this trend has important implications for how we think about patients. In fact, we need to be designing meaningful experiences for healthcare “consumers,” rather than “patients.”</p>

<p>In this talk delivered at the American Institute of Architects’ Future Care conference last month, LUNAR’s John Edson explores what the changing healthcare landscape means for experience design.</p>]]></description>
            <pubDate>Tue, 10 Dec 2013 11:16:30 -0800</pubDate>
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            <itunes:subtitle>The era of personalized medicine is here but how do we design meaningful experiences for healthcare “consumers,” rather than patients? In his Future Care talk, LUNAR’s John Edson explores what the changing healthcare landscape means for experience design.</itunes:subtitle>
            <itunes:summary>The era of personalized medicine is upon us and this trend has important implications for how we think about patients. In fact, we need to be designing meaningful experiences for healthcare “consumers,” rather than “patients.”

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            <itunes:keywords>design, products, engineering, consumer, medimedical</itunes:keywords>
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            <itunes:duration>6:36</itunes:duration>
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        <item>
            <title>TABLU: early design prototyping - Icon-o-Cast the podcast by LUNAR</title>
            <link>http://www.lunar.com/lunar-tackles-home-health-care-with-tablu-project-part-3/</link>
            <description><![CDATA[LUNAR's John Edson and Bastian Beate talk about TABLU's recent ethnographic study and what the design team learned as they visited people who are giving and receiving health care in their homes.]]></description>
            <pubDate>Mon, 25 Nov 2013 17:13:21 -0800</pubDate>
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            <itunes:subtitle>The LUNAR team discusses early thoughts on TABLU’s potential design solutions and prototypes based on key challenges associated with home health care. The group also talks about prototyping tools they’re using in the project’s current phase.</itunes:subtitle>
            <itunes:summary>The LUNAR team discusses early thoughts on TABLU’s potential design solutions and prototypes based on key challenges associated with home health care. The group also talks about prototyping tools they’re using in the project’s current phase.</itunes:summary>
            <itunes:keywords>design, products, engineering, consumer, medimedical</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>16:33</itunes:duration>
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        <item>
            <title>TABLU connects with home health care consumers - Icon-o-Cast the podcast by LUNAR</title>
            <link>http://www.lunar.com/tablu-in-the-home/</link>
            <description><![CDATA[LUNAR's John Edson and Bastian Beate talk about TABLU's recent ethnographic study and what the design team learned as they visited people who are giving and receiving health care in their homes.]]></description>
            <pubDate>Tue, 17 Sep 2013 17:41:21 -0700</pubDate>
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            <itunes:subtitle>LUNAR's John Edson and Bastian Beate talk about TABLU's recent ethnographic study and what the design team learned as they visited people who are giving and receiving health care in their homes.</itunes:subtitle>
            <itunes:summary>LUNAR's John Edson and Bastian Beate talk about TABLU's recent ethnographic study and what the design team learned as they visited people who are giving and receiving health care in their homes.</itunes:summary>
            <itunes:keywords>design, products, engineering, consumer, medimedical</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>13:09</itunes:duration>
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        <item>
            <title>TABLU gets underway - Icon-o-Cast the podcast by LUNAR</title>
            <link>http://www.lunar.com/tablu-gets-underway</link>
            <description><![CDATA[LUNAR's John Edson and Bastian Beate kick off a new Icon-o-Cast series that goes behind the scenes on TABLU, a project that will develop smart and relevant solutions for improving home health care.]]></description>
            <pubDate>Tue, 27 Aug 2013 20:41:21 -0700</pubDate>
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            <itunes:subtitle>LUNAR's John Edson and Bastian Beate kick off a new Icon-o-Cast series that goes behind the scenes on TABLU, a project that will develop smart and relevant solutions for improving home health care.</itunes:subtitle>
            <itunes:summary>LUNAR's John Edson and Bastian Beate kick off a new Icon-o-Cast series that goes behind the scenes on TABLU, a project that will develop smart and relevant solutions for improving home health care.</itunes:summary>
            <itunes:keywords>design, products, engineering, consumer, medimedical</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>10:41</itunes:duration>
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        <item>
            <title>Inspirations from IDSA - Icon-o-Cast a podcast by LUNAR</title>
            <link>http://www.lunar.com/inspiration-from-idsa/</link>
            <description><![CDATA[John Edson shares developments at LUNAR and designers JJ Mendoza, Sydney Minnis and Michael Lozano discuss their perspectives on inspiring and thought-provoking moments from the recent IDSA Midwest Design Dialogue Conference.]]></description>
            <pubDate>Tue, 26 Jun 2012 16:41:21 -0700</pubDate>
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            <itunes:subtitle>John Edson shares developments at LUNAR and designers JJ Mendoza, Sydney Minnis and Michael Lozano discuss their perspectives on inspiring and thought-provoking moments from the recent IDSA Midwest Design Dialogue Conference.</itunes:subtitle>
            <itunes:summary>John Edson shares developments at LUNAR and designers JJ Mendoza, Sydney Minnis and Michael Lozano discuss their perspectives on inspiring and thought-provoking moments from the recent IDSA Midwest Design Dialogue Conference.</itunes:summary>
            <itunes:keywords>design, products, engineering, consumer, medimedical</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>12:16</itunes:duration>
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        <item>
            <title>Insights with Illumina Icon-o-Cast by LUNAR 6/17/2011</title>
            <link>http://www.lunar.com/insights-with-illumina/</link>
            <description><![CDATA[<p>What are the key components that make a successful project and a successful client relationship?  Clients come to LUNAR with a technical challenge or a creative problem but they really want some certainty about the process that will take them to a successful conclusion.</p>

<p>In this episode, LUNAR's Matt Durack and Robert Howard talk with Rob Tarbox of long-time LUNAR client Illumina, a company that applies innovative technologies for studying genetic variation and function.  Listen for insights into how LUNAR has helped address Illumina's business challenges through a successful multi-year collaboration.</p>]]></description>
            <pubDate>Thu, 16 Jun 2011 21:57:26 -0700</pubDate>
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            <itunes:subtitle>What are the key components that make a successful project and a successful client relationship? In this episode, LUNAR's Matt Durack and Robert Howard talk with Rob Tarbox of long-time LUNAR client Illumina about their multi-year collaboration.
</itunes:subtitle>
            <itunes:summary>What are the key components that make a successful project and a successful client relationship?  Clients come to LUNAR with a technical challenge or a creative problem but they really want some certainty about the process that will take them to a successful conclusion.

In this episode, LUNAR's Matt Durack and Robert Howard talk with Rob Tarbox of long-time LUNAR client Illumina, a company that applies innovative technologies for studying genetic variation and function.  Listen for insights into how LUNAR has helped address Illumina's business challenges through a successful multi-year collaboration.
</itunes:summary>
            <itunes:keywords>design, products, engineering, consumer, medimedical</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>24:38</itunes:duration>
        </item>
        <item>
            <title>Meet Phil Icon-o-Cast by LUNAR 6/1/2011</title>
            <link>http://www.lunar.com/meet-phil/</link>
            <description><![CDATA[LUNAR's passion for sustainable design has driven the team to develop Phil, a new idea for changing behavior through design. LUNAR's Travis Lee, Lea Kobeli and John Edson introduce Phil and discuss ways design can be used to make a difference.]]></description>
            <pubDate>Tue, 31 May 2011 22:23:13 -0700</pubDate>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>LUNAR's passion for sustainable design has driven the team to develop Phil, a new idea for changing behavior through design. LUNAR's Travis Lee, Lea Kobeli and John Edson introduce Phil and discuss ways design can be used to make a difference.
</itunes:subtitle>
            <itunes:summary>LUNAR's passion for sustainable design has driven the team to develop Phil, a new idea for changing behavior through design. LUNAR's Travis Lee, Lea Kobeli and John Edson introduce Phil and discuss ways design can be used to make a difference.
</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>19:46</itunes:duration>
        </item>
        <item>
            <title>Designing Differences Icon-o-Cast by LUNAR 2/24/2010 (video)</title>
            <link>http://www.lunar.com/designing-differences/</link>
            <description><![CDATA[User-centered design and design thinking have taken the world by storm. But is something missing in the conversation? LUNAR’s John Edson explores the contributions designers can make by using design expression in products, brands and strategies. He also shows how product managers can effectively leverage design expression to make a difference to their business.]]></description>
            <pubDate>Fri, 25 Feb 2011 11:21:02 -0800</pubDate>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>User-centered design and design thinking have taken the world by storm. But is something missing in the conversation? How can designers and product managers use design expression to make a difference to their business?</itunes:subtitle>
            <itunes:summary>User-centered design and design thinking have taken the world by storm. But is something missing in the conversation? LUNAR’s John Edson explores the contributions designers can make by using design expression in products, brands and strategies. He also shows how product managers can effectively leverage design expression to make a difference to their business.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>20:34</itunes:duration>
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        <item>
            <title>Sustainability Design 2.0 Icon-o-Cast by LUNAR 1/13/2011</title>
            <link>http://www.lunar.com/sustainability-design-2-0/</link>
            <description><![CDATA[<p>Sustainable design is entering a new phase as it moves from environmental activism to an approach based around a range of improved business processes that make a difference. Learn how designers can be leading participants in this shift by being aware of all of the concerns of the entire business.</p>

<p>In this Icon-o-Cast episode, Janaki Kumar of SAP joins LUNAR’s Robert Howard and Travis Lee for a discussion of Sustainable Design 2.0.</p>]]></description>
            <pubDate>Thu, 13 Jan 2011 11:41:21 -0800</pubDate>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Sustainable design is entering a new phase -- from environmental activism to an approach based around a range of improved business processes that make a difference. Learn how designers can lead this shift by being aware of all of business  concerns.
</itunes:subtitle>
            <itunes:summary>Sustainable design is entering a new phase as it moves from environmental activism to an approach based around a range of improved business processes that make a difference. Learn how designers can be leading participants in this shift by being aware of all of the concerns of the entire business.

In this Icon-o-Cast episode, Janaki Kumar of SAP joins LUNAR’s Robert Howard and Travis Lee for a discussion of Sustainable Design 2.0.
</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>29:38</itunes:duration>
        </item>
        <item>
            <title>A Gesture for TV Icon-o-Cast by LUNAR 12/2/2010 </title>
            <link>http://www.lunar.com/a-gesture-for-tv/</link>
            <description><![CDATA[<p>How can design play a role in helping overcome the challenges presented by television's new technologies and new business models?</p>

<p>As a follow-up to our recent two-part conversation with Intel's Brian David Johnson, Roman Gephard of LUNAR Europe and John Edson explore how design will play a role in defining the future of television. New options for the remote control may provide some clues, and of course there are other changes sure to come…</p>]]></description>
            <pubDate>Thu, 02 Dec 2010 10:31:36 -0800</pubDate>
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            <itunes:subtitle>As a follow-up to our recent two-part conversation with Intel's Brian David Johnson, LUNAR's Roman Gephard and John Edson explore how design will play a role in defining the future of television. New options for the remote control may provide some clues…
</itunes:subtitle>
            <itunes:summary>How can design play a role in helping overcome the challenges presented by television's new technologies and new business models?

As a follow-up to our recent two-part conversation with Intel's Brian David Johnson, Roman Gephard of LUNAR Europe and John Edson explore how design will play a role in defining the future of television. New options for the remote control may provide some clues, and of course there are other changes sure to come…
</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>25:16</itunes:duration>
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        <item>
            <title>Designing the Future of TV Part 2 Icon-o-Cast by LUNAR 10/21/2010 </title>
            <link>http://www.lunar.com/designing-the-future-of-tv/</link>
            <description><![CDATA[<p>TV has been in a constant state of change in recent years, but the home invasion of VCRs and DVDs pales in comparison to the rate of change today. As ever-increasing options are available to consumers, how should companies decide what to design and build next?</p>

<p>In Part 2, Intel’s Brian David Johnson, author of Screen Future: The Future of Entertainment, Computing, and the Devices We Love, joins LUNAR’s John Edson and interface designer Ron Goldin for a conversation about designing the future of TV.</p>]]></description>
            <pubDate>Thu, 21 Oct 2010 11:29:03 -0700</pubDate>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Part 2: Intel’s Brian David Johnson, author of Screen Future: The Future of Entertainment, Computing, and the Devices We Love, joins LUNAR’s John Edson and interface designer Ron Goldin for a conversation about designing the future of TV.</itunes:subtitle>
            <itunes:summary>TV has been in a constant state of change in recent years, but the home invasion of VCRs and DVDs pales in comparison to the rate of change today. As ever-increasing options are available to consumers, how should companies decide what to design and build next?

In Part 2, Intel’s Brian David Johnson, author of Screen Future: The Future of Entertainment, Computing, and the Devices We Love, joins LUNAR’s John Edson and interface designer Ron Goldin for a conversation about designing the future of TV.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>24:36</itunes:duration>
        </item>
        <item>
            <title>Designing the Future of TV Part 1 Icon-o-Cast by LUNAR 10/19/2010 </title>
            <link>http://www.lunar.com/designing-the-future-of-tv/</link>
            <description><![CDATA[<p>TV has been in a constant state of change in recent years, but the home invasion of VCRs and DVDs pales in comparison to the rate of change today. As ever-increasing options are available to consumers, how should companies decide what to design and build next?</p>

<p>Part 1: Intel’s Brian David Johnson, author of Screen Future: The Future of Entertainment, Computing, and the Devices We Love, joins LUNAR’s John Edson and interface designer Ron Goldin for a conversation about designing the future of TV.</p>]]></description>
            <pubDate>Tue, 19 Oct 2010 12:29:27 -0700</pubDate>
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            <guid isPermaLink="false">demystifying-medical-devices-iconocast-by-lunar</guid>
            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Part 1: Intel’s Brian David Johnson, author of Screen Future: The Future of Entertainment, Computing, and the Devices We Love, joins LUNAR’s John Edson and interface designer Ron Goldin for a conversation about designing the future of TV.</itunes:subtitle>
            <itunes:summary>TV has been in a constant state of change in recent years, but the home invasion of VCRs and DVDs pales in comparison to the rate of change today. As ever-increasing options are available to consumers, how should companies decide what to design and build next?

Part 1: Intel’s Brian David Johnson, author of Screen Future: The Future of Entertainment, Computing, and the Devices We Love, joins LUNAR’s John Edson and interface designer Ron Goldin for a conversation about designing the future of TV.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>20:47</itunes:duration>
        </item>
        <item>
            <title>Demystifying Medical Devices Icon-o-Cast by LUNAR 9/22/2010 </title>
            <link>http://www.lunar.com/demystifying-medical-devices/</link>
            <description><![CDATA[<p>In this new era of health care reform and rapidly advancing medical technology, how do devices—from band aids to robotic surgical equipment—get developed?  Compared to consumer products, medical equipment development happens in a complex environment involving doctors, patients, insurance companies and governments.</p>

<p>To help unravel some of the mystery behind the creation of medial equipment, Icon-o-Cast brought together a few experts to explore how various considerations and constraints affect the creation of new medical devices.  One commonly held belief is that new technologies are driving up the cost of health care.  But are things really that simple?</p>]]></description>
            <pubDate>Fri, 24 Sep 2010 10:54:25 -0700</pubDate>
            <enclosure length="48399597" type="audio/mpeg" url="http://traffic.libsyn.com/iconocast/87-demystifying-medical-products-icon-o-cast-by-lunar-9-22-2010.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>In this new era of health care reform and rapidly advancing medical technology, how do devices—from band aids to robotic surgical equipment—get developed?  Icon-o-Cast explores how considerations and constraints affect the creation of medical devices. </itunes:subtitle>
            <itunes:summary>In this new era of health care reform and rapidly advancing medical technology, how do devices—from band aids to robotic surgical equipment—get developed?  Compared to consumer products, medical equipment development happens in a complex environment involving doctors, patients, insurance companies and governments.

To help unravel some of the mystery behind the creation of medial equipment, Icon-o-Cast brought together a few experts to explore how various considerations and constraints affect the creation of new medical devices.  One commonly held belief is that new technologies are driving up the cost of health care.  But are things really that simple?</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>33:35</itunes:duration>
        </item>
        <item>
            <title>iPad Teardown: An Engineering Design Perspective Icon-o-Cast by LUNAR 9/3/2010 (video)</title>
            <link>http://www.lunar.com/ipad-teardown-an-engineering-design-perspective/</link>
            <description><![CDATA[LUNAR’s crack team of engineers dismantle an iPad and turn a critical eye toward the engineering principles used in this revolutionary new device. Did Apple’s product designers throw out the rule book or did they follow generally accepted engineering principles?]]></description>
            <pubDate>Fri, 03 Sep 2010 15:36:53 -0700</pubDate>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>LUNAR’s crack team of engineers dismantle an iPad and turn a critical eye toward the engineering principles used in this new device. Did Apple’s product designers throw out the rule book or did they follow generally accepted engineering principles?</itunes:subtitle>
            <itunes:summary>In this Icon-o-Cast episode, LUNAR’s crack team of engineers dismantle an iPad and turn a critical eye toward the engineering principles used in this revolutionary new device. Did Apple’s product designers throw out the rule book or did they follow generally accepted engineering principles?</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>23:28</itunes:duration>
        </item>
        <item>
            <title>iPad Teardown: An Engineering Design Perspective Icon-o-Cast by LUNAR 9/3/2010 (audio)</title>
            <link>http://www.lunar.com/ipad-teardown-an-engineering-design-perspective/</link>
            <description><![CDATA[LUNAR’s crack team of engineers dismantle an iPad and turn a critical eye toward the engineering principles used in this revolutionary new device. Did Apple’s product designers throw out the rule book or did they follow generally accepted engineering principles?]]></description>
            <pubDate>Fri, 03 Sep 2010 14:21:11 -0700</pubDate>
            <enclosure length="39440538" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/86-iPad-Teardown-An-Engineering-Design-Perspective-Icon-o-Cast-by-lunar-9-03-2010.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>LUNAR’s crack team of engineers dismantle an iPad and turn a critical eye toward the engineering principles used in this new device. Did Apple’s product designers throw out the rule book or did they follow generally accepted engineering principles?</itunes:subtitle>
            <itunes:summary>In this Icon-o-Cast episode, LUNAR’s crack team of engineers dismantle an iPad and turn a critical eye toward the engineering principles used in this revolutionary new device. Did Apple’s product designers throw out the rule book or did they follow generally accepted engineering principles?</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>23:28</itunes:duration>
        </item>
        <item>
            <title>DIY Design Recap Icon-o-Cast by LUNAR 8/12/2010</title>
            <link>http://www.lunar.com/diy-design-recap/http://www.lunar.com/diy-design-recap/</link>
            <description><![CDATA[How can a Do It Yourself spirit promote innovation in design?  What does the DIY movement mean for consumers?  John Edson and members of the LUNAR team reflect on DIY Design after attending IDSA's 2010 international conference.]]></description>
            <pubDate>Thu, 12 Aug 2010 17:21:11 -0700</pubDate>
            <enclosure length="23901547" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/85-diy-design-recap-icon-o-cast-by-lunar-8-12-2010.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>How can a Do It Yourself spirit promote innovation in design?  What does the DIY movement mean for consumers?  John Edson and members of the LUNAR team reflect on DIY Design after attending IDSA's 2010 international conference.</itunes:subtitle>
            <itunes:summary>How can a Do It Yourself spirit promote innovation in design?  What does the DIY movement mean for consumers?  John Edson and members of the LUNAR team reflect on DIY Design after attending IDSA's 2010 international conference.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
        </item>
        <item>
            <title>Thought for Food Icon-o-Cast by LUNAR 7/29/2010</title>
            <link>http://www.lunar.com/thought-for-food-icon-o-cast/</link>
            <description><![CDATA[LUNAR's John Edson shares news about "Thought for Food," a contest for students attending the IDSA national conference. www-icon-o-cast.com]]></description>
            <pubDate>Thu, 29 Jul 2010 09:51:57 -0700</pubDate>
            <enclosure length="503462" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/84-Thought-for-Food-Icon-o-Cast-by-LUNAR-7-29-2010.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>LUNAR's John Edson shares news about "Thought for Food," a contest for students attending the IDSA national conference. www-icon-o-cast.com</itunes:subtitle>
            <itunes:summary>LUNAR's John Edson shares news about "Thought for Food," a contest for students attending the IDSA national conference. www-icon-o-cast.com</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>0:41</itunes:duration>
        </item>
        <item>
            <title>No Touching – Icon-o-Cast video by LUNAR 7/20/2010</title>
            <link>http://www.lunar.com/no-touching-on-video/</link>
            <description><![CDATA[Ron Goldin, senior interaction designer at LUNAR, talked about Truly Invisible Interfaces at the 2010 South by Southwest Conference.  He's produced this online recap of his talk which includes history, insights and great examples of touchless interfaces in entertainment, gaming, medical, urban planning, fitness, fashion, making out and more.]]></description>
            <pubDate>Tue, 20 Jul 2010 06:53:56 -0700</pubDate>
            <enclosure length="100694183" type="video/quicktime" url="http://media.libsyn.com/media/iconocast/ron-sxsw-final.mov"/>
            <guid isPermaLink="false">no-touching-iconocast-video</guid>
            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>LUNAR's Ron Goldin produced this recap of his SXSW talk on Truly Invisible Interfaces, which includes history, insights and great examples of touchless interfaces in entertainment, gaming, medical, fashion, making out and more.</itunes:subtitle>
            <itunes:summary>Ron Goldin, senior interaction designer at LUNAR, talked about Truly Invisible Interfaces at the 2010 South by Southwest Conference.  He's produced this online recap of his talk which includes history, insights and great examples of touchless interfaces in entertainment, gaming, medical, urban planning, fitness, fashion, making out and more.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>36:36</itunes:duration>
        </item>
        <item>
            <title>It's Design Week - Icon-o-Cast by LUNAR 6/15/2010 (video)</title>
            <link>http://www.lunar.com/2010-sf-design-week/</link>
            <description><![CDATA[LUNAR's John Edson checks out the 2010 San Francisco Design Week kickoff party and talks with local leaders about how design makes a difference. Guests include: Donald W. Savoie, Executive Director, AIGA San Francisco; Alice Bybee, President, AIGA; Henrik Olsen, Interactive Chair, AIGA; Christopher Simmons; Dave Muro, Programming Co-Chair, AIGA; and Madelin Woods.]]></description>
            <pubDate>Thu, 17 Jun 2010 06:19:16 -0700</pubDate>
            <enclosure length="87981111" type="video/quicktime" url="http://media.libsyn.com/media/iconocast/Lunar-DesignWeek-podcast.mov"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>LUNAR's John Edson checks out the 2010 San Francisco Design Week kickoff party and talks with local leaders about how design makes a difference. Guests include: Donald W. Savoie, Alice Bybee, Henrik Olsen, Christopher Simmons, Dave Muro and Madelin Woods.</itunes:subtitle>
            <itunes:summary>LUNAR's John Edson checks out the 2010 San Francisco Design Week kickoff party and talks with local leaders about how design makes a difference. Guests include: Donald W. Savoie, Executive Director, AIGA San Francisco; Alice Bybee, President, AIGA; Henrik Olsen, Interactive Chair, AIGA; Christopher Simmons; Dave Muro, Programming Co-Chair, AIGA; and Madelin Woods.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>17:48</itunes:duration>
        </item>
        <item>
            <title>It's Design Week - Icon-o-Cast by LUNAR 6/15/2010 (audio)</title>
            <link>http://www.lunar.com/2010-sf-design-week/</link>
            <description><![CDATA[LUNAR's John Edson checks out the 2010 San Francisco Design Week kickoff party and talks with local leaders about how design makes a difference. Guests include: Donald W. Savoie, Executive Director, AIGA San Francisco; Alice Bybee, President, AIGA; Henrik Olsen, Interactive Chair, AIGA; Christopher Simmons; Dave Muro, Programming Co-Chair, AIGA; and Madelin Woods.]]></description>
            <pubDate>Wed, 16 Jun 2010 20:48:42 -0700</pubDate>
            <enclosure length="29952938" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/82-its-Design-Week-Icon-o-Cast-by-LUNAR-6-15-2010.mp3"/>
            <guid isPermaLink="false">its-design-week-iconocast-by-lunar-6152010</guid>
            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>LUNAR's John Edson checks out the 2010 San Francisco Design Week kickoff party and talks with local leaders about how design makes a difference. Guests include: Donald W. Savoie, Alice Bybee, Henrik Olsen, Christopher Simmons, Dave Muro and Madelin Woods.</itunes:subtitle>
            <itunes:summary>LUNAR's John Edson checks out the 2010 San Francisco Design Week kickoff party and talks with local leaders about how design makes a difference. Guests include: Donald W. Savoie, Executive Director, AIGA San Francisco; Alice Bybee, President, AIGA; Henrik Olsen, Interactive Chair, AIGA; Christopher Simmons; Dave Muro, Programming Co-Chair, AIGA; and Madelin Woods.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>17:48</itunes:duration>
        </item>
        <item>
            <title>No more “make pretty”; now what? Icon-o-Cast by LUNAR 6/1/2010</title>
            <link>http://www.lunar.com/no-more-make-pretty-now-what/</link>
            <description><![CDATA[<p>The practice of industrial design has changed more in the past 10 years than in the previous 100.  Gone are the days when designers engaged in "make pretty" exercises.</p>

<p>In this Icon-o-Cast episode, SF design leaders Allan Velzy and Charlie Sheldon join LUNAR's John Edson in a conversation about how the Industrial Designer’s Society of America in San Francisco is helping local designers thrive in this new world through IDSA’s innovative programs and events.</p>]]></description>
            <pubDate>Wed, 02 Jun 2010 21:08:32 -0700</pubDate>
            <enclosure length="49797783" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/81-Serving-the-design-community-Icon-o-Cast-by-LUNAR-6-1-2010.mp3"/>
            <guid isPermaLink="false">no-more-make-pretty-now-what-iconocast-by-lu</guid>
            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>In this Icon-o-Cast episode, SF design leaders Allan Velzy and Charlie Sheldon join LUNAR's John Edson in a conversation about how the Industrial Designer’s Society of America in San Francisco is helping local designers thrive in design's new world.</itunes:subtitle>
            <itunes:summary>The practice of industrial design has changed more in the past 10 years than in the previous 100.  Gone are the days when designers engaged in "make pretty" exercises.

In this Icon-o-Cast episode, SF design leaders Allan Velzy and Charlie Sheldon join LUNAR's John Edson in a conversation about how the Industrial Designer’s Society of America in San Francisco is helping local designers thrive in this new world through IDSA’s innovative programs and events.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>29:37</itunes:duration>
        </item>
        <item>
            <title>Design and the future of health care Icon-o-Cast by LUNAR 5/11/2010</title>
            <link>http://www.lunar.com/design-and-the-future-of-health-care/</link>
            <description><![CDATA[Health expert, entrepreneur and educator Dr. Bern Shen joins LUNAR’s Robert Howard for a discussion about the future of health care and the implications and opportunities for the practice of design. Don’t miss Bern’s framework for understanding how design makes a difference for drugs, diagnostics, delivery and policy.]]></description>
            <pubDate>Tue, 11 May 2010 07:46:14 -0700</pubDate>
            <enclosure length="34710079" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/80-Design-and-the-future-of-health-care-Icon-o-Cast-by-LUNAR-5-11-2010.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Health expert, entrepreneur and educator Dr. Bern Shen joins LUNAR’s Robert Howard for a discussion about the future of health care and the implications and opportunities for the practice of design.</itunes:subtitle>
            <itunes:summary>Health expert, entrepreneur and educator Dr. Bern Shen joins LUNAR’s Robert Howard for a discussion about the future of health care and the implications and opportunities for the practice of design. Don’t miss Bern’s framework for understanding how design makes a difference for drugs, diagnostics, delivery and policy.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>20:39</itunes:duration>
        </item>
        <item>
            <title>Connections and mutations in the network Icon-o-Cast by LUNAR 4/27/2010</title>
            <link>http://www.lunar.com/connections-and-mutations-in-the-network/</link>
            <description><![CDATA[Tiffany Shlain, filmmaker and Webby Awards founder, talks with LUNAR’s John Edson about new connections in the Internet age and how design itself can force mutations in our global network.]]></description>
            <pubDate>Wed, 28 Apr 2010 09:22:58 -0700</pubDate>
            <enclosure length="38141127" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/79-Connections-and-mutations-with-Tiffany-Shlain-Icon-o-Cast-by-LUNAR-4-26-2010.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Tiffany Shlain, filmmaker and Webby Awards founder, talks with LUNAR’s John Edson about new connections in the Internet age and how design itself can force mutations in our global network.</itunes:subtitle>
            <itunes:summary>Tiffany Shlain, filmmaker and Webby Awards founder, talks with LUNAR’s John Edson about new connections in the Internet age and how design itself can force mutations in our global network.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>22:41</itunes:duration>
        </item>
        <item>
            <title>Design research in LA (that’s Latin America) Icon-o-Cast by LUNAR 3/30/2010</title>
            <link>http://www.lunar.com/?p=795</link>
            <description><![CDATA[Design researcher and Brazilian Amyris Fernandez talks with LUNAR's Gretchen Anderson and Lisa Leckie about design research methods in Latin America. www.icon-o-cast.com]]></description>
            <pubDate>Wed, 31 Mar 2010 07:24:55 -0700</pubDate>
            <enclosure length="42618073" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/78-design-research-in-latin-america-icon-o-cast-by-LUNAR-3-30-2010.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Design researcher and Brazilian Amyris Fernandez talks with LUNAR's Gretchen Anderson and Lisa Leckie about design research methods in Latin America.  www.icon-o-cast.com</itunes:subtitle>
            <itunes:summary>Design researcher and Brazilian Amyris Fernandez talks with LUNAR's Gretchen Anderson and Lisa Leckie about design research methods in Latin America. www.icon-o-cast.com</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>25:21</itunes:duration>
        </item>
        <item>
            <title>Designing a startup Icon-o-Cast by LUNAR 3/14/2010</title>
            <link>http://www.lunar.com/?p=771</link>
            <description><![CDATA[<p>What are the key ingredients for starting a new beverage company and how can design play a role in launching a product in a super-competitive marketplace?  What are the guideposts that guide a startup from pure invention, entrepreneurial drive and consumer preference?</p>

<p>In this episode of Icon-o-Cast, entrepreneur Albert Cahana talks with LUNAR’s Gretchen Anderson about the role of design in launching a new product.</p>]]></description>
            <pubDate>Sun, 14 Mar 2010 05:02:05 -0700</pubDate>
            <enclosure length="33281385" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/77-a-startup-considers-design-Icon-o-Cast-by-LUNAR-3-11-2010.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>In this episode of Icon-o-Cast, entrepreneur Albert Cahana talks with LUNAR’s Gretchen Anderson about the role of design in launching a new product.</itunes:subtitle>
            <itunes:summary>What are the key ingredients for starting a new beverage company and how can design play a role in launching a product in a super-competitive marketplace?  What are the guideposts that guide a startup from pure invention, entrepreneurial drive and consumer preference?

In this episode of Icon-o-Cast, entrepreneur Albert Cahana talks with LUNAR’s Gretchen Anderson about the role of design in launching a new product.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>19:47</itunes:duration>
        </item>
        <item>
            <title>Design for Social Good Icon-o-Cast by LUNAR 2/25/2010</title>
            <link>http://www.lunar.com/?p=751</link>
            <description><![CDATA[Guest Emily Pilloton of Project H talks with LUNAR's John Edson about leveraging the power of design to solve social needs. www.icon-o-cast.com]]></description>
            <pubDate>Thu, 25 Feb 2010 21:33:41 -0800</pubDate>
            <enclosure length="35088757" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/76-design-for-social-good-Icon-o-Cast-by-LUNAR-2-25-2010.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Guest Emily Pilloton of Project H talks with LUNAR's John Edson about leveraging the power of design to solve social needs. www.icon-o-cast.com</itunes:subtitle>
            <itunes:summary>Guest Emily Pilloton of Project H talks with LUNAR's John Edson about leveraging the power of design to solve social needs. www.icon-o-cast.com</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>20:53</itunes:duration>
        </item>
        <item>
            <title>LUNAR New Year Icon-o-Cast by LUNAR 2/10/2010</title>
            <description><![CDATA[In this special Lunar New Year edition of Icon-o-Cast, LUNAR kicks off the Year of the Tiger with perspectives on business and design trends for the coming year from Asia, Europe and the U.S.]]></description>
            <pubDate>Wed, 10 Feb 2010 19:59:21 -0800</pubDate>
            <enclosure length="50253460" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/75_lunar-new-year-Icon-o-Cast-by-LUNAR-2-10-2010.mp3"/>
            <guid isPermaLink="false">lunar-new-year-iconocast-by-lunar-2102010</guid>
            <itunes:author>http://www.lunar.com/?p=736</itunes:author>
            <itunes:subtitle>In this special Lunar New Year edition of Icon-o-Cast, LUNAR kicks off the Year of the Tiger with perspectives on business and design trends for the coming year from Asia, Europe and the U.S.  www.icon-o-cast.com
</itunes:subtitle>
            <itunes:summary>In this special Lunar New Year edition of Icon-o-Cast, LUNAR kicks off the Year of the Tiger with perspectives on business and design trends for the coming year from Asia, Europe and the U.S.  www.icon-o-cast.com
</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>29:53</itunes:duration>
        </item>
        <item>
            <title>Thomas Wold &amp; the creative process Icon-o-Cast by LUNAR 1/26/2010</title>
            <link>http://www.lunar.com/?p=657</link>
            <description><![CDATA[Furniture and cabinet creator Thomas Wold joins LUNAR's Gretchen Anderson in a conversation about discovering personal expression and the creative process.]]></description>
            <pubDate>Tue, 26 Jan 2010 10:20:13 -0800</pubDate>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Furniture and cabinet creator Thomas Wold joins LUNAR's Gretchen Anderson in a conversation about discovering personal expression and the creative process.</itunes:subtitle>
            <itunes:summary>Furniture and cabinet creator Thomas Wold joins LUNAR's Gretchen Anderson in a conversation about discovering personal expression and the creative process.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>25:39</itunes:duration>
        </item>
        <item>
            <title>Big Questions Icon-o-Cast by LUNAR 12/23/2009</title>
            <link>http://www.lunar.com/?p=621</link>
            <description><![CDATA[LUNAR’s John Edson and Margie O’Driscoll of the American Institute of Architects discuss the changing roles of industrial designers and architects as pros pursue the “big questions” that are shaping new directions for their disciplines.]]></description>
            <pubDate>Wed, 23 Dec 2009 18:37:48 -0800</pubDate>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>LUNAR’s John Edson and Margie O’Driscoll of the American Institute of Architects discuss the changing roles of industrial designers and architects as pros pursue the “big questions” that are shaping new directions for their disciplines.</itunes:subtitle>
            <itunes:summary>LUNAR’s John Edson and Margie O’Driscoll of the American Institute of Architects discuss the changing roles of industrial designers and architects as pros pursue the “big questions” that are shaping new directions for their disciplines.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>13:58</itunes:duration>
        </item>
        <item>
            <title>Sustainability update/Hong Kong views Icon-o-Cast by LUNAR 12/13/2009</title>
            <link>http://www.lunar.com/?p=595</link>
            <description><![CDATA[LUNAR’s Travis Lee and John Edson discuss recent developments in sustainable design and materials, and chat about Travis’ experiences during his assignment in Hong Kong.]]></description>
            <pubDate>Mon, 14 Dec 2009 17:45:26 -0800</pubDate>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>LUNAR’s Travis Lee and John Edson discuss recent developments in sustainable design and materials, and chat about Travis’ experiences during his assignment in Hong Kong.</itunes:subtitle>
            <itunes:summary>LUNAR’s Travis Lee and John Edson discuss recent developments in sustainable design and materials, and chat about Travis’ experiences during his assignment in Hong Kong.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>21:04</itunes:duration>
        </item>
        <item>
            <title>Design Education at the Nueva School Icon-o-Cast by LUNAR 11/25/2009 (video)</title>
            <link>http://www.lunar.com/?p=585</link>
            <description><![CDATA[LUNAR's Robert Howard discusses design education and "design thinking" with Kim Howard-Saxe, director of the Innovation Lab at the Nueva School. Recorded at the Maker Faire 2009. www-icon-o-cast.com]]></description>
            <pubDate>Wed, 25 Nov 2009 14:25:13 -0800</pubDate>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>LUNAR's Robert Howard discusses design education and "design thinking" with Kim Howard-Saxe, director of the Innovation Lab at the Nueva School. Recorded at the Maker Faire 2009. www-icon-o-cast.com</itunes:subtitle>
            <itunes:summary>LUNAR's Robert Howard discusses design education and "design thinking" with Kim Howard-Saxe, director of the Innovation Lab at the Nueva School. Recorded at the Maker Faire 2009. www-icon-o-cast.com</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>9:16</itunes:duration>
        </item>
        <item>
            <title>Design Education at the Nueva School Icon-o-Cast by LUNAR 11/25/2009 (audio)</title>
            <link>http://www.lunar.com/?p=585</link>
            <description><![CDATA[LUNAR's  Robert Howard discusses design education and "design thinking" with Kim Howard-Saxe, director of the Innovation Lab at the Nueva School. Recorded at the Maker Faire 2009. www-icon-o-cast.com]]></description>
            <pubDate>Wed, 25 Nov 2009 14:23:34 -0800</pubDate>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>LUNAR's  Robert Howard discusses design education and "design thinking" with Kim Howard-Saxe, director of the Innovation Lab at the Nueva School. Recorded at the Maker Faire 2009. www-icon-o-cast.com</itunes:subtitle>
            <itunes:summary>LUNAR's  Robert Howard discusses design education and "design thinking" with Kim Howard-Saxe, director of the Innovation Lab at the Nueva School. Recorded at the Maker Faire 2009. www-icon-o-cast.com</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>9:25</itunes:duration>
        </item>
        <item>
            <title>Let's Get Physical Icon-o-Cast by LUNAR 11/1/2009 (video)</title>
            <description><![CDATA[LUNAR's Gretchen Anderson, director of interaction design, shares insights into how to develop an effective set of product "facial features" -- those signals that tell users what a product does. www.icon-o-cast.com]]></description>
            <pubDate>Mon, 02 Nov 2009 09:09:38 -0800</pubDate>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>LUNAR's Gretchen Anderson, director of interaction design, shares insights into how to develop an effective set of product "facial features" -- those signals that tell users what a product does. www.icon-o-cast.com</itunes:subtitle>
            <itunes:summary>LUNAR's Gretchen Anderson, director of interaction design, shares insights into how to develop an effective set of product "facial features" -- those signals that tell users what a product does. www.icon-o-cast.com</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>15:29</itunes:duration>
        </item>
        <item>
            <title>Let's Get Physical Icon-o-Cast by LUNAR 11/1/2009 (audio)</title>
            <description><![CDATA[LUNAR's Gretchen Anderson, director of interaction design, shares insights into how to develop an effective set of product "facial features" -- those signals that tell users what a product does. www.icon-o-cast.com]]></description>
            <pubDate>Mon, 02 Nov 2009 08:17:46 -0800</pubDate>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>LUNAR's Gretchen Anderson, director of interaction design, shares insights into how to develop an effective set of product "facial features" -- those signals that tell users what a product does. www.icon-o-cast.com</itunes:subtitle>
            <itunes:summary>LUNAR's Gretchen Anderson, director of interaction design, shares insights into how to develop an effective set of product "facial features" -- those signals that tell users what a product does. www.icon-o-cast.com</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>15:29</itunes:duration>
        </item>
        <item>
            <title>A Curie Motor Icon-o-Cast by LUNAR 10/13/2009 (video)</title>
            <link>http://www.lunar.com/?p=518</link>
            <description><![CDATA[LUNAR's Bob Lane demos his ingenious Curie Motor for Gretchen Anderson. Bob's device was featured at the San Francisco Exploratorium.]]></description>
            <pubDate>Wed, 14 Oct 2009 19:23:42 -0700</pubDate>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>LUNAR's Bob Lane demos his ingenious Curie Motor for Gretchen Anderson. Bob's device was featured at the San Francisco Exploratorium.</itunes:subtitle>
            <itunes:summary>LUNAR's Bob Lane demos his ingenious Curie Motor for Gretchen Anderson. Bob's device was featured at the San Francisco Exploratorium.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>5:45</itunes:duration>
        </item>
        <item>
            <title>A Curie Motor Icon-o-Cast by LUNAR 10/13/2009 (audio)</title>
            <link>http://www.lunar.com/?p=518</link>
            <description><![CDATA[LUNAR's Bob Lane demos his ingenious Curie Motor for Gretchen Anderson. Bob's device was featured at the San Francisco Exploratorium.]]></description>
            <pubDate>Wed, 14 Oct 2009 19:22:16 -0700</pubDate>
            <enclosure length="8273606" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/69_A-Curie-Motor-Icon-o-Cast-by-LUNAR-10_13_2009.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>LUNAR's Bob Lane demos his ingenious Curie Motor for Gretchen Anderson. Bob's device was featured at the San Francisco Exploratorium.</itunes:subtitle>
            <itunes:summary>LUNAR's Bob Lane demos his ingenious Curie Motor for Gretchen Anderson. Bob's device was featured at the San Francisco Exploratorium.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>5:45</itunes:duration>
        </item>
        <item>
            <title>On IDSA 2009 Icon-o-Cast by LUNAR - 9/28/2009</title>
            <link>http://www.lunar.com/?p=489</link>
            <description><![CDATA[LUNAR's John Edson and Gretchen Anderson trade perspectives on the 2009 Industrial Designers Society of America (IDSA) annual conference which wrapped Sept. 26 in Miami.  They pick favorite sessions, debate what could be improved and consider the advantages that come with a down economy.]]></description>
            <pubDate>Mon, 28 Sep 2009 20:53:28 -0700</pubDate>
            <enclosure length="27500758" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/68_IDSA-2009-Icon-o-Cast-by-LUNAR_09-28-2009.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>LUNAR's John Edson and Gretchen Anderson trade perspectives on the 2009 IDSA annual conference which wrapped Sept. 26 in Miami.  They pick favorite sessions, debate what could be improved and consider the advantages that come with a down economy.</itunes:subtitle>
            <itunes:summary>LUNAR's John Edson and Gretchen Anderson trade perspectives on the 2009 Industrial Designers Society of America (IDSA) annual conference which wrapped Sept. 26 in Miami.  They pick favorite sessions, debate what could be improved and consider the advantages that come with a down economy.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>19:05</itunes:duration>
        </item>
        <item>
            <title>The Future of Social Networks - Icon-o-Cast by LUNAR 0- 9-21-2009</title>
            <link>http://www.lunar.com/?p=446</link>
            <description><![CDATA[Online social networks like Facebook, LinkedIn and Twitter are red hot -- today.  But how will these networks evolve over the next few years? Are there underlying qualities that will keep them relevant?  In this Icon-o-Cast episode, LUNAR's Gretchen Anderson and Tacit Knowledge's Chris Andrasick discuss the future of online social networks.]]></description>
            <pubDate>Mon, 21 Sep 2009 14:25:04 -0700</pubDate>
            <enclosure length="37781943" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/67_future-of-social-networks-icon-o-cast-by-lunar-09-18-2009.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Online social networks like Facebook, LinkedIn and Twitter are red hot -- today.  But how will these networks evolve over the next few years? LUNAR's Gretchen Anderson and Tacit Knowledge's Chris Andrasick discuss the future of online social networks.</itunes:subtitle>
            <itunes:summary>Online social networks like Facebook, LinkedIn and Twitter are red hot -- today.  But how will these networks evolve over the next few years? Are there underlying qualities that will keep them relevant?  In this Icon-o-Cast episode, LUNAR's Gretchen Anderson and Tacit Knowledge's Chris Andrasick discuss the future of online social networks.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>26:14</itunes:duration>
        </item>
        <item>
            <title>Green Water - Icon-o-Cast by LUNAR (video) - 9/9/2009</title>
            <link>http://www.lunar.com/?p=427</link>
            <description><![CDATA[<p>In this special edition of Icon-o-Cast, Lunar's John Edson shares a presentation he gave at the 2009 Sustainable Brands conference in which he discussed applying sustainable design principles through a framework developed by Lunar to the problem of distributing water.</p>

<p>This edition is available in both video and audio formats.</p>]]></description>
            <pubDate>Mon, 07 Sep 2009 08:48:06 -0700</pubDate>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>In this Icon-o-Cast, Lunar's John Edson shares a presentation he gave at the 2009 Sustainable Brands conference in which he discussed applying sustainable design principles through a framework developed by Lunar to the problem of distributing water.</itunes:subtitle>
            <itunes:summary>In this special edition of Icon-o-Cast, Lunar's John Edson shares a presentation he gave at the 2009 Sustainable Brands conference in which he discussed applying sustainable design principles through a framework developed by Lunar to the problem of distributing water.

This edition is available in both video and audio formats.  </itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>17:56</itunes:duration>
        </item>
        <item>
            <title>Green Water - Icon-o-Cast by LUNAR (audio) - 9/9/2009</title>
            <link>http://www.lunar.com/?p=427</link>
            <description><![CDATA[<p>In this special edition of Icon-o-Cast, Lunar's John Edson shares a presentation he gave at the 2009 Sustainable Brands conference in which he discussed applying sustainable design principles through a framework developed by Lunar to the problem of distributing water.</p>

<p>This edition is available in both video and audio formats.</p>]]></description>
            <pubDate>Mon, 07 Sep 2009 08:47:14 -0700</pubDate>
            <enclosure length="25843141" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/66_a-green-system-for-water-icon-o-cast-by-lunar-09-06-2009.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>In this Icon-o-Cast, Lunar's John Edson shares a presentation he gave at the 2009 Sustainable Brands conference in which he discussed applying sustainable design principles through a framework developed by Lunar to the problem of distributing water.</itunes:subtitle>
            <itunes:summary>In this special edition of Icon-o-Cast, Lunar's John Edson shares a presentation he gave at the 2009 Sustainable Brands conference in which he discussed applying sustainable design principles through a framework developed by Lunar to the problem of distributing water.

This edition is available in both video and audio formats.  </itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>17:56</itunes:duration>
        </item>
        <item>
            <title>Don't Touch Me There - Icon-o-Cast by Lunar - 8/22/2009</title>
            <link>http://www.lunar.com/?p=381</link>
            <pubDate>Sat, 22 Aug 2009 22:09:03 -0700</pubDate>
            <enclosure length="3112522" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/65dont-touch-me-there-icon-o-cast-by-lunar-08-22-2009.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar is planning a presentation for the South by Southwest Conference that  looks at gesture-based interfaces -  moving our interactions  beyond touch. Listen to Lunar Interaction Designer Ron Goldin talk about our proposal. Vote at www.lunar.com/vote.  </itunes:subtitle>
            <itunes:summary>Lunar is planning an awesome presentation for next spring’s South by Southwest Conference in Austin that will look at gesture-based interfaces and how we might move our interactions with cell phones, netbooks and other devices beyond touch.  

We need your  “thumbs up” on our ideas in order to secure a slot at the conference.

In this special edition of Icon-o-Cast, Lunar Interaction Designer Ron Goldin talks about Lunar’s proposal and asks you to vote for us at www.lunar.com/vote.  Voting closes Fri., Sept. 4.  Vote today!</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>4:18</itunes:duration>
        </item>
        <item>
            <title>Comics &amp; Interaction Design - Icon-o-Cast by Lunar - 8/5/2009</title>
            <link>http://www.lunar.com/?p=182</link>
            <description><![CDATA[At Lunar, we've been applying the compelling storytelling techniques from comics in our interaction design work. In this episode, Lunar interaction designers Gretchen Anderson and Ron Goldin talk about how comics can be a powerful and surprising tool in the design of complex products and experiences.]]></description>
            <pubDate>Wed, 05 Aug 2009 21:56:28 -0700</pubDate>
            <enclosure length="32325525" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/65_using-comics-for-interaction-designs-icon-o-cast-by-lunar-080509.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar interaction designers Gretchen Anderson and Ron Goldin talk about how comics can be a powerful and surprising tool in the design of complex products and experiences. </itunes:subtitle>
            <itunes:summary>At Lunar, we've been applying the compelling storytelling techniques from comics in our interaction design work. In this episode, Lunar interaction designers Gretchen Anderson and Ron Goldin talk about how comics can be a powerful and surprising tool in the design of complex products and experiences. </itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>26:56</itunes:duration>
        </item>
        <item>
            <title>Highlights from Maker Faire 2009 (video)</title>
            <link>http://iconocast.typepad.com/iconocast/2009/06/maker-faire-2009.html</link>
            <description><![CDATA[<p>What do you get when you combine 600 inventors and innovators with thousands of people who want to see their work? It's Maker Faire 2009.</p>

<p>Join Lunar's Robert Howard, Bob Lane and Jonathan Downing as they roam the faire in search of the new, the cool and the homemade.</p>]]></description>
            <pubDate>Sat, 27 Jun 2009 07:00:08 -0700</pubDate>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Join Lunar's Robert Howard, Bob Lane and Jonathan Downing as they roam Maker Faire 2009 in search of the new, the cool and the homemade.</itunes:subtitle>
            <itunes:summary>What do you get when you combine 600 inventors and innovators with thousands of people who want to see their work? It's Maker Faire 2009.

Join Lunar's Robert Howard, Bob Lane and Jonathan Downing as they roam the faire in search of the new, the cool and the homemade.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>15:14</itunes:duration>
        </item>
        <item>
            <title>Highlights from Maker Faire 2009 (audio)</title>
            <link>http://iconocast.typepad.com/iconocast/2009/06/maker-faire-2009.html</link>
            <description><![CDATA[<p>What do you get when you combine 600 inventors and innovators with thousands of people who want to see their work? It's Maker Faire 2009. </p>

<p>Join Lunar's Robert Howard, Bob Lane and Jonathan Downing as they roam the faire in search of the new, the cool and the homemade.</p>]]></description>
            <pubDate>Sat, 27 Jun 2009 06:59:51 -0700</pubDate>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Join Lunar's Robert Howard, Bob Lane and Jonathan Downing as they roam Maker Faire 2009 in search of the new, the cool and the homemade.</itunes:subtitle>
            <itunes:summary>What do you get when you combine 600 inventors and innovators with thousands of people who want to see their work? It's Maker Faire 2009. 

Join Lunar's Robert Howard, Bob Lane and Jonathan Downing as they roam the faire in search of the new, the cool and the homemade.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>15:14</itunes:duration>
        </item>
        <item>
            <title>Toothbrushes, TiVo, and Twitter (and more)</title>
            <link>http://iconocast.typepad.com/iconocast/2009/06/toothbrushes-tivo-and-twitter-and-more.html</link>
            <description><![CDATA[Fast Company Guest Blogger and Lunar President John Edson talks about the classic chair by Charles Eames]]></description>
            <pubDate>Tue, 16 Jun 2009 21:42:42 -0700</pubDate>
            <enclosure length="1271195" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/64_john-edson-on-eames-chair-icon-o-cast-by-lunar-061609.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Fast Company Guest Blogger and Lunar President John Edson talks about the classic chair by Charles Eames</itunes:subtitle>
            <itunes:summary>Fast Company Guest Blogger and Lunar President John Edson talks about the classic chair by Charles Eames</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>1:45</itunes:duration>
        </item>
        <item>
            <title>Behold beauty - Icon-o-Cast by Lunar - 5/28/2009</title>
            <link>http://iconocast.typepad.com/iconocast/2009/05/behold-beauty.html</link>
            <description><![CDATA[<p>How can design tap into our emotional wiring, stop us in our tracks and create responses in us? An exploration we did at Lunar, loosely based on Don Norman's Emotional Design, looked at how design can make us stop and think, stop and act, and stop and behold.</p>

<p>In this episode, Lunar's John Edson, Jeff Smith and Becky Brown talk about this last dimension -- the beauty dimension of "stop and behold" -- and how it turns out to be the most elusive power of design.</p>]]></description>
            <pubDate>Thu, 28 May 2009 07:12:35 -0700</pubDate>
            <enclosure length="21701257" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/63_behold-beauty-icon-o-cast-by-lunar-05282009.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>How can design tap into our emotional wiring, stop us in our tracks and create responses in us? Lunar's John Edson, Jeff Smith and Becky Brown talk about the beauty dimension of "stop and behold" and how it's the most elusive power of design.</itunes:subtitle>
            <itunes:summary>How can design tap into our emotional wiring, stop us in our tracks and create responses in us? An exploration we did at Lunar, loosely based on Don Norman's Emotional Design, looked at how design can make us stop and think, stop and act, and stop and behold. In this episode, Lunar's John Edson, Jeff Smith and Becky Brown talk about this last dimension -- the beauty dimension of "stop and behold" -- and how it turns out to be the most elusive power of design.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>30:07</itunes:duration>
        </item>
        <item>
            <title>Think, Behold and Act: Clive</title>
            <link>http://iconocast.typepad.com/iconocast/2009/05/think-behold-and-act-clive.html</link>
            <description><![CDATA[LUNAR’s graphic design maven, Becky Brown, presented some work at San Francisco’s Pecha Kucha Night recently.  Becky crafted a story whose main character, Clive, befriended us, made us care – and then led us around an unexpected corner.  And then another.  Here's a reenactment.  Enjoy.]]></description>
            <pubDate>Wed, 20 May 2009 07:09:47 -0700</pubDate>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>5:03</itunes:duration>
        </item>
        <item>
            <title>Best products &amp; experiences for new moms &amp; their babies - Icon-o-Cast by Lunar - 5/6/2009</title>
            <link>http://iconocast.typepad.com/iconocast/2009/05/best-products-experiences-for-new-moms-their-babies.html</link>
            <description><![CDATA[In this episode, Icon-o-Cast mom-to-be Lisa Leckie, new mom Gretchen Anderson and experienced mom Sandrine Lebas talk about the decisions new moms make as they struggle with seemingly infinite product choices and apply their personal values to the experience of motherhood.]]></description>
            <pubDate>Wed, 06 May 2009 22:05:29 -0700</pubDate>
            <enclosure length="20632983" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/62_products-for-moms-icon-o-cast-by-lunar-05062009.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>In this episode, Icon-o-Cast mom-to-be Lisa Leckie, new mom Gretchen Anderson and experienced mom Sandrine Lebas talk about decisions new moms make as they struggle with product choices and apply their personal values to the experience of motherhood.</itunes:subtitle>
            <itunes:summary>In this episode, Icon-o-Cast mom-to-be Lisa Leckie, new mom Gretchen Anderson and experienced mom Sandrine Lebas talk about the decisions new moms make as they struggle with seemingly infinite product choices and apply their personal values to the experience of motherhood.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>28:38</itunes:duration>
        </item>
        <item>
            <title>What can building design teach product design - Icon-o-Cast by Lunar - 4/21/2009</title>
            <link>http://iconocast.typepad.com/iconocast/2009/04/connections---april-21-2009-the-architecture-and-construction-world-is-years-ahead-of-product-design-in-terms-of-creating-u.html</link>
            <description><![CDATA[<p>The architecture and construction world is years ahead of product design in terms of creating understanding, standards, alternative design solutions and the economic arguements for the value of sustainable design.</p>

<p>In this Earth Day Special, Lunar's Gretchen Anderson talks with green building expert Elaine Hsieh of KEMA about how building industries have embraced sustainable practices since the first Earth Day.</p>]]></description>
            <pubDate>Tue, 21 Apr 2009 12:39:45 -0700</pubDate>
            <enclosure length="21842948" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/61_green-building-icon-o-cast-by-lunar-04212009.mp3"/>
            <guid isPermaLink="false">what-can-building-design-teachproduct-design-ico</guid>
            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>In this Earth Day Special, Lunar's Gretchen Anderson talks with green building expert Elaine Hsieh of KEMA about what the architecture and construction worlds can teach product design about sustainable design practices.</itunes:subtitle>
            <itunes:summary>The architecture and construction world is years ahead of product design in terms of creating understanding, standards, alternative design solutions and the economic arguements for the value of sustainable design.

In this Earth Day Special, Lunar's Gretchen Anderson talks with green building expert Elaine Hsieh of KEMA about how building industries have embraced sustainable practices since the first Earth Day.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>30:19</itunes:duration>
        </item>
        <item>
            <title>Spore - Icon-o-Cast by Lunar -3/30/2009</title>
            <link>http://iconocast.typepad.com/iconocast/2009/03/spore-and-the-changing-game-experience.html</link>
            <description><![CDATA[<p>Computer game design is changing as games become more of a platform for play, creativity and collaboration and not just a challenge of skill and reasoning.</p>

<p>Lunar's Gretchen Anderson talks with Mike Khoury, a game designer at Maxis Software and contributor to the hot new game Spore, about changing approaches to designing the gaming experience and some surprising ways Spore's fans have taken the game in new directions.</p>]]></description>
            <pubDate>Tue, 31 Mar 2009 08:09:50 -0700</pubDate>
            <enclosure length="19090989" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/60%20spore-icon-o-cast-by-lunar-03302009.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's Gretchen Anderson talks with Mike Khoury, a designer at Maxis Software and contributor to the hot new game Spore, about changing approaches to designing the gaming experience and some ways Spore's fans have taken the game in new directions. </itunes:subtitle>
            <itunes:summary>Computer game design is changing as games become more of a platform for play, creativity and collaboration and not just a challenge of skill and reasoning.

Lunar's Gretchen Anderson talks with Mike Khoury, a game designer at Maxis Software and contributor to the hot new game Spore, about changing approaches to designing the gaming experience and some surprising ways Spore's fans have taken the game in new directions.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>26:30</itunes:duration>
        </item>
        <item>
            <title>Redesigning the California Academy of Sciences - Icon-o-Cast by Lunar - 3/9/2009</title>
            <link>http://iconocast.typepad.com/iconocast/2009/03/redesigning-the-california-academy-of-sciences.html</link>
            <description><![CDATA[<p>The world's great museums have attractions that capture the imagination of visitors. The very best museums also design their experiences to connect with visitors in ways that may not always be readily apparent. </p>

<p>In this episode, Lisa Dunmeyer, project manager with BBI Engineering, talks with Lunar's Gretchen Anderson and Lisa Leckie about how visitors are connecting with the newly redesigned California Academy of Sciences in San Francisco's Golden Gate Park.</p>

<p>BBI Engineering of San Francisco served as primary integrator of the audiovisual design within the new Cal Academy.</p>]]></description>
            <pubDate>Tue, 10 Mar 2009 10:31:57 -0700</pubDate>
            <enclosure length="23137694" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/59%20cal-academy-icon-o-cast-by-lunar-03092009.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>The newly redesigned California Academy of Sciences connects with visitors in surprising ways. Lisa Dunmeyer, of BBI Engineering, talks with Lunar's Gretchen Anderson and Lisa Leckie.</itunes:subtitle>
            <itunes:summary>The world's great museums have attractions that capture the imagination of visitors. The very best museums also design their experiences to connect with visitors in ways that may not always be readily apparent. 

In this episode, Lisa Dunmeyer, project manager with BBI Engineering, talks with Lunar's Gretchen Anderson and Lisa Leckie about how visitors are connecting with the newly redesigned California Academy of Sciences in San Francisco's Golden Gate Park.

BBI Engineering of San Francisco served as primary integrator of the audiovisual design within the new Cal Academy.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>32:08</itunes:duration>
        </item>
        <item>
            <title>Service Design - Icon-o-Cast by Lunar - 2/19/2009</title>
            <link>http://iconocast.typepad.com/iconocast/2009/02/what-makes-a-great-service.html</link>
            <description><![CDATA[What makes a great service? How can designers influence the experience customers have with grocery stores, airlines and car rental agencies? Jennifer Bove of Kicker Studio and Ben Fullerton of IDEO talk with Gretchen Anderson about service design.]]></description>
            <pubDate>Fri, 20 Feb 2009 07:08:29 -0800</pubDate>
            <enclosure length="16922463" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/58%20service-design-icon-o-cast-by-lunar-021909.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>What makes a great service? How can designers influence the experience customers have with grocery stores, airlines and car rental agencies? Jennifer Bove of Kicker Studio and Ben Fullerton of IDEO talk with Gretchen Anderson about service design. </itunes:subtitle>
            <itunes:summary>What makes a great service? How can designers influence the experience customers have with grocery stores, airlines and car rental agencies? Jennifer Bove of Kicker Studio and Ben Fullerton of IDEO talk with Lunar's Gretchen Anderson about service design. </itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>23:30</itunes:duration>
        </item>
        <item>
            <title>Innovation with Larry Keeley - Icon-o-Cast by Lunar - 1/29/2009</title>
            <link>http://iconocast.typepad.com/iconocast/2009/01/innovation-in-design.html</link>
            <description><![CDATA[<p>How do we orient creativity in the service of business stakeholders?
<br />How does design create benefits for top-line growth and bottom-line profitability?</p>

<p>In this Icon-o-Cast episode, Lunar's John Edson chats with innovation guru Larry Keeley of the Doblin Group about the practice of innovation in design, its role in today's economic environment and perspectives on how innovation may have contributed to our current predicaments.</p>

<p>Larry is an innovation strategist, professor at the Institute of Design at Illinois Institute of Technology and president of The Doblin Group, an innovation strategy firm based in Chicago.</p>]]></description>
            <pubDate>Thu, 29 Jan 2009 12:03:58 -0800</pubDate>
            <enclosure length="20796446" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/57%20innovation-with-larry-keeley-icon-o-cast-by-lunar-01292009.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's John Edson chats with innovation guru Larry Keeley of the Doblin Group about the practice of innovation in design, its role in today's economic environment and perspectives on how innovation may have contributed to our current predicaments.</itunes:subtitle>
            <itunes:summary>How do we orient creativity in the service of business stakeholders?
How does design create benefits for top-line growth and bottom-line profitability?

In this Icon-o-Cast episode, Lunar's John Edson chats with innovation guru Larry Keeley of the Doblin Group about the practice of innovation in design, its role in today's economic environment and perspectives on how innovation may have contributed to our current predicaments.

Larry is an innovation strategist, professor at the Institute of Design at Illinois Institute of Technology and president of The Doblin Group, an innovation strategy firm based in Chicago.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>28:53</itunes:duration>
        </item>
        <item>
            <title>Chairs - Icon-o-Cast by Lunar - 1/15/2009</title>
            <link>http://iconocast.typepad.com/iconocast/2009/01/chairs.html</link>
            <description><![CDATA[Lunar's TBA (Think, Behold and Act) project is an exploration into the elemental powers of creative expression. In this Icon-o-Cast episode, Lunar Creative Director Ken Wood (who led the "Think" exploration) discusses with Lunar's Jeff Smith and John Edson a collection of chair concepts that respond to common habits of daily living, generally considered to be bad habits.]]></description>
            <pubDate>Thu, 15 Jan 2009 09:28:21 -0800</pubDate>
            <enclosure length="15911808" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/56%20chair-expressions-icon-o-cast-by-lunar-011209.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar Creative Director Ken Wood discusses with Lunar's Jeff Smith and John Edson a collection of chair concepts that respond to common habits of daily living, generally considered to be bad habits.</itunes:subtitle>
            <itunes:summary>Lunar's TBA (Think, Behold and Act) project is an exploration into the elemental powers of creative expression. In this Icon-o-Cast episode, Lunar Creative Director Ken Wood (who led the "Think" exploration) discusses with Lunar's Jeff Smith and John Edson a collection of chair concepts that respond to common habits of daily living, generally considered to be bad habits.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>26:31</itunes:duration>
        </item>
        <item>
            <title>What Makes a GREAT Gift? Icon-o-Cast by Lunar - 12/15/2008</title>
            <link>http://iconocast.typepad.com/iconocast/2008/12/what-makes-a-great-gift.html</link>
            <description><![CDATA[The Icon-o-Cast team (John Edson, Gretchen Anderson, Lisa Leckie, Robert Howard and Jeff Smith) celebrate the holidays with thoughts on what makes a great gift.  And it's not just wheels!]]></description>
            <pubDate>Tue, 16 Dec 2008 08:39:27 -0800</pubDate>
            <enclosure length="19125615" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/55-what-makes-a-great-gift-icon-o-cast-by-lunar-121508.mp3"/>
            <guid isPermaLink="false">what-makes-a-great-gift</guid>
            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>The Icon-o-Cast team (John Edson, Gretchen Anderson, Lisa Leckie, Robert Howard and Jeff Smith) celebrate the holidays with thoughts on what makes a great gift.  And it's not just wheels!</itunes:subtitle>
            <itunes:summary>The Icon-o-Cast team (John Edson, Gretchen Anderson, Lisa Leckie, Robert Howard and Jeff Smith) celebrate the holidays with thoughts on what makes a great gift.  And it's not just wheels!</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>31:52</itunes:duration>
        </item>
        <item>
            <title>IDEO's Ted Howes presenting at "Digging Deeper" - audio</title>
            <link>http://iconocast.typepad.com/iconocast/2008/11/ted-howes-on-sustainable-design.html</link>
            <description><![CDATA[IDEO's Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.]]></description>
            <pubDate>Wed, 26 Nov 2008 12:03:10 -0800</pubDate>
            <enclosure length="9189845" type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/54_ted-howes-icon-o-cast-by-lunar-11-26-08.mp3"/>
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            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>DEO's Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:subtitle>
            <itunes:summary>DEO's Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>12:45</itunes:duration>
        </item>
        <item>
            <title>IDEO's Ted Howes presenting at "Digging Deeper" - video</title>
            <link>http://iconocast.typepad.com/iconocast/2008/11/ted-howes-on-sustainable-design.html</link>
            <description><![CDATA[IDEO's Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.]]></description>
            <pubDate>Wed, 26 Nov 2008 12:01:10 -0800</pubDate>
            <enclosure length="45912974" type="audio/mp4" url="http://www.lunarpodcast.com/ted-howes-ideo-digging-deeper.mp4"/>
            <guid isPermaLink="false">ideos-ted-howes-presenting-at-digging-deeper-</guid>
            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>IDEO's Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:subtitle>
            <itunes:summary>IDEO's Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>12:45</itunes:duration>
        </item>
        <item>
            <title>Speed of Innovation with Steve Portigal - Icon-o-Cast by Lunar - Nov. 24, 2008</title>
            <link>http://iconocast.typepad.com/iconocast/2008/11/speed-of-innovation.html</link>
            <description><![CDATA[How do speed, creativity and innovation intertwine in the design process? In this Connections episode, Gretchen Anderson and Lisa Leckie talk with Steve Portigal of Portigal Consulting about getting results through design research. www.icon-o-cast.com www.portigal.com]]></description>
            <pubDate>Mon, 24 Nov 2008 16:26:32 -0800</pubDate>
            <enclosure length="17170528" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/53%20steve-portigal-icon-o-cast-by-lunar-11-21-08.mp3"/>
            <guid isPermaLink="false">speed-of-innovation-with-steve-portigal-iconoc</guid>
            <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
            <itunes:subtitle>How do speed, creativity and innovation intertwine in the design process? In this Connections episode, Gretchen Anderson and Lisa Leckie talk with Steve Portigal of Portigal Consulting about getting results through design research. </itunes:subtitle>
            <itunes:summary>How do speed, creativity and innovation intertwine in the design process? In this Connections episode, Gretchen Anderson and Lisa Leckie talk with Steve Portigal of Portigal Consulting about getting results through design research. www.icon-o-cast.com www.portigal.com</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>23:51</itunes:duration>
        </item>
        <item>
            <title>Nathan Shedroff, author, academic and entrepreneur, presenting at "Digging Deeper" - audio</title>
            <link>http://iconocast.typepad.com/iconocast/2008/11/nathan-shedroff-on-sustainable-design.html</link>
            <description><![CDATA[Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)]]></description>
            <pubDate>Thu, 13 Nov 2008 12:03:10 -0800</pubDate>
            <enclosure length="11198945" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/52%20nathan-shedroff-icon-o-cast-by-lunar-11-13-08.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</itunes:subtitle>
            <itunes:summary>Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>18:40</itunes:duration>
        </item>
        <item>
            <title>Nathan Shedroff, author, academic and entrepreneur, presenting at "Digging Deeper" - video</title>
            <link>http://iconocast.typepad.com/iconocast/2008/11/nathan-shedroff-on-sustainable-design.html</link>
            <description><![CDATA[Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)]]></description>
            <pubDate>Thu, 13 Nov 2008 12:01:40 -0800</pubDate>
            <enclosure length="68245003" type="audio/mp4" url="http://www.lunarpodcast.com/icon-o-cast-lunar-nathan-shedroff-digging-deeper.mp4"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</itunes:subtitle>
            <itunes:summary>Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>18:40</itunes:duration>
        </item>
        <item>
            <title>Francoise Serralta of PeclersParis presenting at "Digging Deeper" - audio</title>
            <link>http://iconocast.typepad.com/iconocast/2008/11/francoise-serralta-on-sustainable-design.html</link>
            <description><![CDATA[<p>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</p>

<p>The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</p>]]></description>
            <pubDate>Tue, 04 Nov 2008 12:18:42 -0800</pubDate>
            <enclosure length="6843126" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/51%20francoise-serralta-icon-o-cast-by-lunar-110408.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</itunes:subtitle>
            <itunes:summary>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)

The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>11:24</itunes:duration>
        </item>
        <item>
            <title>Francoise Serralta of PeclersParis presenting at "Digging Deeper" - video</title>
            <link>http://iconocast.typepad.com/iconocast/2008/11/francoise-serralta-on-sustainable-design.html</link>
            <description><![CDATA[<p>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</p>

<p>The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</p>]]></description>
            <pubDate>Tue, 04 Nov 2008 12:15:55 -0800</pubDate>
            <enclosure length="11042816" type="audio/mp4" url="http://www.lunarpodcast.com/icon-o-cast-lunar-francoise-serralta-digging-deeper.mp4"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)
</itunes:subtitle>
            <itunes:summary>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)

The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>11:24</itunes:duration>
        </item>
        <item>
            <title>Back to School with Icon-o-Cast by Lunar - Oct. 17, 2008</title>
            <link>http://iconocast.typepad.com/iconocast/2008/10/back-to-school.html</link>
            <description><![CDATA[Lunar engineers Robert Howard, Matt Peterson and Dan Senatore discuss the attributes job candidates should present when applying for any kind of creative career opportunity.]]></description>
            <pubDate>Mon, 20 Oct 2008 10:25:29 -0700</pubDate>
            <enclosure length="20744694" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/50%20back-to-school-with-icon-o-cast-a-podcast-by-lunar-10-17-08.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar engineers Robert Howard, Matt Peterson and Dan Senatore discuss the attributes job candidates should present when applying for any kind of creative career opportunity.</itunes:subtitle>
            <itunes:summary>Lunar engineers Robert Howard, Matt Peterson and Dan Senatore discuss the attributes job candidates should present when applying for any kind of creative career opportunity.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>28:48</itunes:duration>
        </item>
        <item>
            <title>It's the Customer Economy, Stupid! - Icon-o-Cast by Lunar - Oct. 14, 2008</title>
            <link>http://iconocast.typepad.com/iconocast/2008/10/its-the-custome.html</link>
            <description><![CDATA[Icon-o-Cast co-hosts Gretchen Anderson and Lisa Leckie dig into how the economy is affecting the customer experience.]]></description>
            <pubDate>Tue, 14 Oct 2008 15:54:39 -0700</pubDate>
            <enclosure length="24201927" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/49%20its-the-economy-stupid-lunar-icon-o-cast-101408.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Icon-o-Cast co-hosts Gretchen Anderson and Lisa Leckie dig into how the economy is affecting the customer experience.</itunes:subtitle>
            <itunes:summary>Icon-o-Cast co-hosts Gretchen Anderson and Lisa Leckie dig into how the economy is affecting the customer experience.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>16:48</itunes:duration>
        </item>
        <item>
            <title>Joep Meijer of theRightenvironment presenting at "Digging Deeper" - audio</title>
            <link>http://iconocast.typepad.com/iconocast/2008/10/joep-meijer-of.html</link>
            <description><![CDATA[<p>Joep Meijer, founder and president of theRightenvironment, talks about models for sustainable design at the  Industrial Design Society of America's Digging Deeper event in San Francisco July 22, 2008. (Prefaced with a short interview by Lunar's John Edson.)</p>

<p>The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</p>]]></description>
            <pubDate>Fri, 03 Oct 2008 07:29:02 -0700</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Joep Meijer, founder and president of theRightenvironment, talks about models for sustainable design at the  Industrial Design Society of America's Digging Deeper event in San Francisco July 22, 2008. </itunes:subtitle>
            <itunes:summary>Joep Meijer, founder and president of theRightenvironment, talks about models for sustainable design at the  Industrial Design Society of America's Digging Deeper event in San Francisco July 22, 2008. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>14:44</itunes:duration>
        </item>
        <item>
            <title>Engineering the Illumina iScan - Icon-o-Cast by Lunar  - Sept. 17, 2008</title>
            <link>http://iconocast.typepad.com/iconocast/2008/09/engineering-the.html</link>
            <description><![CDATA[Lunar engineers Robert Howard and Matt Durack discuss the product-development process and challenges associated with creating the Illumina iScan -- a sophisticated biotechnology instrument -- for long-time client Illumina. How do engineers and designers juggle the requirements of customers, manufacturers, marketing and service technicians in a context of fierce competition, development calendars, technology risks and other considerations? Listen and learn.]]></description>
            <pubDate>Mon, 22 Sep 2008 12:12:41 -0700</pubDate>
            <enclosure length="23090431" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/47%20Illumina-iscan-icon-o-cast-a-podcast-by-lunar-091708.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar engineers Robert Howard and Matt Durack discuss the product-development process and challenges associated with creating the Illumina iScan -- a sophisticated biotechnology instrument -- for long-time client Illumina.</itunes:subtitle>
            <itunes:summary>Lunar engineers Robert Howard and Matt Durack discuss the product-development process and challenges associated with creating the Illumina iScan -- a sophisticated biotechnology instrument -- for long-time client Illumina. How do engineers and designers juggle the requirements of customers, manufacturers, marketing and service technicians in a context of fierce competition, development calendars, technology risks and other considerations? Listen and learn.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>19:14</itunes:duration>
        </item>
        <item>
            <title>Travis Lee presents at Digging Deeper - Icon-o-Cast a podcast by Lunar (audio version)</title>
            <link>http://iconocast.typepad.com/iconocast/2008/09/lunars-travis-l.html</link>
            <description><![CDATA[<p>Lunar's Travis Lee speaking on sustainable design at the Industrial Design Society of America's Digging Deeper event in San Francisco July 22, 2008, outlines an approach for how designers can think about building sustainable design principles into their product work. about sustainable design. (Prefaced with a short interview by Lunar's John Edson.)</p>

<p>The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</p>]]></description>
            <pubDate>Fri, 05 Sep 2008 13:44:13 -0700</pubDate>
            <enclosure length="16427654" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/46%20travis-lee-lunar-icon-o-cast-by-lunar-090508.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's Travis Lee speaking on sustainable design at the Industrial Design Society of America's Digging Deeper event in SF July 22, outlines an approach for how designers can think about sustainable design.</itunes:subtitle>
            <itunes:summary>Lunar's Travis Lee speaking on sustainable design at the Industrial Design Society of America's Digging Deeper event in San Francisco July 22, 2008, outlines an approach for how designers can think about building sustainable design principles into their product work. about sustainable design. (Prefaced with a short interview by Lunar's John Edson.)

The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>17:06</itunes:duration>
        </item>
        <item>
            <title>Alexander Rose presents at Digging Deeper - Icon-o-Cast a podcast by Lunar (audio version) </title>
            <link>http://iconocast.typepad.com/iconocast/2008/08/alexander-rose.html</link>
            <description><![CDATA[Alexander Rose of the Long Now Foundation presents at the Industrial Design Society of America's Digging Deeper event about sustainable design (July 22 in SF). (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.]]></description>
            <pubDate>Fri, 15 Aug 2008 21:25:50 -0700</pubDate>
            <enclosure length="10785172" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/45%20alexander-rose-long-now-icon-o-cast-by-lunar-081508.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Alexander Rose of the Long Now Foundation presents at the Industrial Design Society of America's Digging Deeper event about sustainable design (July 22 in SF). (Prefaced with a short interview by Lunar's John Edson.)</itunes:subtitle>
            <itunes:summary>Alexander Rose of the Long Now Foundation presents at the Industrial Design Society of America's Digging Deeper event about sustainable design (July 22 in SF). (Prefaced with a short interview by Lunar's John Edson.)

The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>11:14</itunes:duration>
        </item>
        <item>
            <title>Perspectives from "Digging Deeper" Presenters  - Icon-o-Cast a podcast by Lunar (audio version)</title>
            <link>http://iconocast.typepad.com/iconocast/2008/08/digging-deeper.html</link>
            <description><![CDATA[Lunar's John Edson interviews presenters and other sustainability experts at the Industrial Design Society of America's Digging Deeper event (July 22 in SF). Guests include Alexander Roe, Nathan Shedroff, Françoise Serralta, Travis Lee, Joep Meijer, Joe Gebbia, Mike Zuckerman and Charlie Sheldon.]]></description>
            <pubDate>Thu, 07 Aug 2008 16:49:24 -0700</pubDate>
            <enclosure length="22501814" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/44%20digging-deeper-interviews-icon-o-cast-by-lunar-080708.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's John Edson interviews presenters and other sustainability experts at the IDSA's Digging Deeper event (July 22 in SF). Guests include Alexander Roe, Nathan Shedroff, Françoise Serralta, Travis Lee, Joep Meijer, Joe Gebbia and Mike Zuckerman.</itunes:subtitle>
            <itunes:summary>Lunar's John Edson interviews presenters and other sustainability experts at the Industrial Design Society of America's Digging Deeper event (July 22 in SF). Guests include Alexander Roe, Nathan Shedroff, Françoise Serralta, Travis Lee, Joep Meijer, Joe Gebbia, Mike Zuckerman and Charlie Sheldon.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>23:26</itunes:duration>
        </item>
        <item>
            <title>Digging Deeper - Icon-o-Cast a podcast by Lunar</title>
            <link>http://iconocast.typepad.com</link>
            <description><![CDATA[Charlie Sheldon, president of San Francisco chapter of the Industrial Design Society of America, and Lunar's John Edson, talk about the Digging Deeper conference and next steps in the sustainable design movement.]]></description>
            <pubDate>Fri, 11 Jul 2008 06:50:37 -0700</pubDate>
            <enclosure length="13754393" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/43%20digging-deeper-icon-o-cast-a-podcast-by-lunar-071008.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Charlie Sheldon, president of San Francisco chapter of the Industrial Design Society of America, and Lunar's John Edson, talk about the Digging Deeper conference and next steps in the sustainable design movement.</itunes:subtitle>
            <itunes:summary>Charlie Sheldon, president of San Francisco chapter of the Industrial Design Society of America, and Lunar's John Edson, talk about the Digging Deeper conference and next steps in the sustainable design movement.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>19:06</itunes:duration>
        </item>
        <item>
            <title>People powered products - Icon-o-Cast a podcast by Lunar</title>
            <link>http://iconocast.typepad.com/iconocast/2008/05/lunar-engineers.html</link>
            <description><![CDATA[Chad Jennings of Blurb, Gretchen Anderson and Lisa Leckie discuss the new era of "People Powered Products". iconocast.typepad.com]]></description>
            <pubDate>Tue, 08 Jul 2008 18:03:23 -0700</pubDate>
            <enclosure length="20081663" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/42%20people-powered-products-icon-o-cast-by-lunar-070508.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Chad Jennings of Blurb, Gretchen Anderson and Lisa Leckie discuss the new era of "People Powered Products". iconocast.typepad.com</itunes:subtitle>
            <itunes:summary>Chad Jennings of Blurb, Gretchen Anderson and Lisa Leckie discuss the new era of "People Powered Products". iconocast.typepad.com</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>27:53</itunes:duration>
        </item>
        <item>
            <title>"Emotionalizing" products - Icon-o-Cast a podcast by Lunar</title>
            <link>http://iconocast.typepad.com/</link>
            <description><![CDATA[Lunar founder Jeff Smith and Lunar president John Edson discuss an Expressions process used to "emotionalize" products. www.lunar.com]]></description>
            <pubDate>Wed, 11 Jun 2008 08:35:55 -0700</pubDate>
            <enclosure length="12638976" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/41%20expressions-process-with-jeff-smith-icon-o-cast-by-lunar-061008.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar founder Jeff Smith and Lunar president John Edson discuss an Expressions process used to "emotionalize" products. www.lunar.com</itunes:subtitle>
            <itunes:summary>Lunar founder Jeff Smith and Lunar president John Edson discuss an Expressions process used to "emotionalize" products. www.lunar.com</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>17:33</itunes:duration>
        </item>
        <item>
            <title>Come fly (or crash) with us (video) - Icon-o-Cast a podcast by Lunar</title>
            <link>http://iconocast.typepad.com/iconocast/2008/05/lunar-engineers.html</link>
            <description><![CDATA[Lunar engineers Robert Howard, Jonathan Downing and Wenson Chern take apart two toy helicopters to examine their engineering designs. Watch the video or play/download an audio version. (video version)]]></description>
            <pubDate>Tue, 27 May 2008 20:20:41 -0700</pubDate>
            <enclosure length="73473219" type="audio/mp4" url="http://www.lunarpodcast.com/come-fly-lunar-helicopters-052708.mp4"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar engineers Robert Howard, Jonathan Downing and Wenson Chern take apart two toy helicopters to examine their engineering designs. Watch the video or play/download an audio version. (video version)</itunes:subtitle>
            <itunes:summary>Lunar engineers Robert Howard, Jonathan Downing and Wenson Chern take apart two toy helicopters to examine their engineering designs. Watch the video or play/download an audio version. (video version)</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>33:40</itunes:duration>
        </item>
        <item>
            <title>Come fly (or crash) with us (audio) - Icon-o-Cast a podcast by Lunar</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Lunar engineers Robert Howard, Jonathan Downing and Wenson Chern take apart two toy helicopters to examine their engineering designs. Watch the video or play/download an audio version.]]></description>
            <pubDate>Tue, 27 May 2008 20:18:24 -0700</pubDate>
            <enclosure length="24244908" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/40%20toy-helicopters-Icon-o-Cast-audio-version-of-a-video-podcast-by-Lunar.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar engineers Robert Howard, Jonathan Downing and Wenson Chern take apart two toy helicopters to examine their engineering designs. Watch the video or play/download an audio version. </itunes:subtitle>
            <itunes:summary>Lunar engineers Robert Howard, Jonathan Downing and Wenson Chern take apart two toy helicopters to examine their engineering designs. Watch the video or play/download an audio version. </itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>33:40</itunes:duration>
        </item>
        <item>
            <title>Soft studies and sharp design - Icon-o-Cast a podcast by Lunar</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Lunar's Gretchen Anderson and independent researcher Lisa Leckie discuss how soft research and ethnographic studies affect design.]]></description>
            <pubDate>Thu, 08 May 2008 17:37:30 -0700</pubDate>
            <enclosure length="13940848" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/39%20design-research-icon-o-cast-by-lunar-050808.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's Gretchen Anderson and independent researcher Lisa Leckie discuss how soft research and ethnographic studies affect design.</itunes:subtitle>
            <itunes:summary>Lunar's Gretchen Anderson and independent researcher Lisa Leckie discuss how soft research and ethnographic studies affect design.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>23:14</itunes:duration>
        </item>
        <item>
            <title>The Design of Future Things with Don Norman - Icon-o-Cast a podcast by Lunar</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[<p>Cognitive scientist and usability expert Don Norman returns to Icon-o-Cast, joining John Edson and Gretchen Anderson in a Connections segment for a wide-ranging discussion about the design of future things. They also talk about what's right and wrong with TiVo, airlines, Jott, reQall, cell phones and online map services. Business Week calls Don a “cantankerous visionary” for a reason.]]></description>
            <pubDate>Sat, 12 Apr 2008 08:38:24 -0700</pubDate>
            <enclosure length="23081612" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/38%20don-norman-icon-o-cast-by-lunar-040808.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Cognitive scientist and usability expert Don Norman returns to Icon-o-Cast, joining John Edson and Gretchen Anderson in a Connections segment for a wide-ranging discussion about the design of future things. </itunes:subtitle>
            <itunes:summary>Cognitive scientist and usability expert Don Norman returns to Icon-o-Cast, joining John Edson and Gretchen Anderson in a Connections segment for a wide-ranging discussion about the design of future things. They also talk about what's right and wrong with TiVo, airlines, Jott, reQall, cell phones and online map services. Business Week calls Don a “cantankerous visionary” for a reason.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>38:28</itunes:duration>
        </item>
        <item>
            <title>Can Innovation Be Taught? - Icon-o-Cast a podcast by Lunar</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Can innovation be taught or is it embedded in creativity? How is India becoming an innovator in the world of outsourcing? IdeaFarms CEO Sunil Malhotra discusses innovation and India with Lunar's John Edson.]]></description>
            <pubDate>Tue, 25 Mar 2008 07:56:29 -0700</pubDate>
            <enclosure length="11447409" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/37%20sunil-malhotra-icon-o-cast-a-podcast-by-lunar-032008.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Can innovation be taught or is it embedded in creativity? How is India becoming an innovator in the world of outsourcing? IdeaFarms CEO Sunil Malhotra discusses innovation and India with Lunar's John Edson.</itunes:subtitle>
            <itunes:summary>Can innovation be taught or is it embedded in creativity? How is India becoming an innovator in the world of outsourcing? IdeaFarms CEO Sunil Malhotra discusses innovation and India with Lunar's John Edson.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>19:04</itunes:duration>
        </item>
        <item>
            <title>Challenges of Sustainable Design - Icon-o-Cast a podcast by Lunar Design</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[In this special edition of Icon-o-Cast -- available in multiple video formats and in audio MP3 -- Jeff Smith, CEO of Lunar, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about the challenges of sustainable design. Includes considerations for businesses, designers and consumers.]]></description>
            <pubDate>Fri, 07 Mar 2008 11:27:30 -0800</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>In this special edition of Icon-o-Cast, Jeff Smith, Lunar CEO, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about challenges of sustainable design.</itunes:subtitle>
            <itunes:summary>In this special edition of Icon-o-Cast -- available in multiple video formats and in audio MP3 -- Jeff Smith, CEO of Lunar, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about the challenges of sustainable design. Includes considerations for businesses, designers and consumers.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>41:30</itunes:duration>
        </item>
        <item>
            <title>Challenges of Sustainable Design - Icon-o-Cast a podcast by Lunar Design</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[In this special edition of Icon-o-Cast -- available in multiple video formats and in audio MP3 -- Jeff Smith, CEO of Lunar, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about the challenges of sustainable design. Includes considerations for businesses, designers and consumers.]]></description>
            <pubDate>Fri, 07 Mar 2008 11:26:39 -0800</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>In this special edition of Icon-o-Cast, Jeff Smith, Lunar CEO, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about challenges of sustainable design.</itunes:subtitle>
            <itunes:summary>In this special edition of Icon-o-Cast -- available in multiple video formats and in audio MP3 -- Jeff Smith, CEO of Lunar, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about the challenges of sustainable design. Includes considerations for businesses, designers and consumers.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>41:30</itunes:duration>
        </item>
        <item>
            <title>Challenges of Sustainable Design - Icon-o-Cast a podcast by Lunar Design</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[In this special edition of Icon-o-Cast -- available in multiple video formats and in audio MP3 -- Jeff Smith, CEO of Lunar, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about the challenges of sustainable design. Includes considerations for businesses, designers and consumers.]]></description>
            <pubDate>Fri, 07 Mar 2008 11:23:19 -0800</pubDate>
            <enclosure length="24904806" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/36%20challenge_of_sustainable_design_icon-o-cast_by_lunar_030708.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>In this special edition of Icon-o-Cast, Jeff Smith, Lunar CEO, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about challenges of sustainable design.</itunes:subtitle>
            <itunes:summary>In this special edition of Icon-o-Cast -- available in multiple video formats and in audio MP3 -- Jeff Smith, CEO of Lunar, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about the challenges of sustainable design. Includes considerations for businesses, designers and consumers.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>41:30</itunes:duration>
        </item>
        <item>
            <title>The Creative Magazine - Icon-o-Cast a podcast by Lunar Design</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Is there a future for magazines? Magazine Editor Andreas Wrede and Lunar's John Edson discuss creating a new publication and sources of inspiration in the creative process.]]></description>
            <pubDate>Tue, 26 Feb 2008 14:49:20 -0800</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Is there a future for magazines? Magazine Editor Andreas Reed and Lunar's John Edson discuss creating a new publication and sources of inspiration in the creative process.</itunes:subtitle>
            <itunes:summary>Is there a future for magazines? Magazine Editor Andreas Reed and Lunar's John Edson discuss creating a new publication and sources of inspiration in the creative process.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>16:10</itunes:duration>
        </item>
        <item>
            <title>Why the Hummer is not the problem and the Prius is not the solution - Icon-o-Cast a podcast by Lunar Design</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Lunar's Jeff Smith and Cal Poly Pomona Professor Nirmal Sethia introduce a new model for sustainable design and consumption.]]></description>
            <pubDate>Wed, 23 Jan 2008 10:25:44 -0800</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's Jeff Smith and Cal Poly Pomona Professor Nirmal Sethia introduce a new model for sustainable design and consumption.</itunes:subtitle>
            <itunes:summary>Lunar's Jeff Smith and Cal Poly Pomona Professor Nirmal Sethia introduce a new model for sustainable design and consumption.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>7:15</itunes:duration>
        </item>
        <item>
            <title>Transmissions from Earth - Icon-o-Cast a podcast by Lunar Design </title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Lunar's John Edson, Andrew Zee and Robert Howard respond to listener feedback and discuss working globally, job titles and process  www.lunar.com | podcast@lunar.com]]></description>
            <pubDate>Sat, 19 Jan 2008 09:49:53 -0800</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's John Edson, Andrew Zee and Robert Howard respond to listener feedback and discuss working globally, job titles and process  www.lunar.com | podcast@lunar.com</itunes:subtitle>
            <itunes:summary>Lunar's John Edson, Andrew Zee and Robert Howard respond to listener feedback and discuss working globally, job titles and process  www.lunar.com | podcast@lunar.com</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>16:50</itunes:duration>
        </item>
        <item>
            <title>Holiday Gift Guide - Icon-o-Cast a podcast by Lunar Design</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Members of the Lunar Team share some of their favorite gifts of the holiday season.]]></description>
            <pubDate>Tue, 18 Dec 2007 09:39:47 -0800</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Members of the Lunar Team share some of their favorite gifts of the holiday season. podcast@lunar.com  www.icon-o-cast.com</itunes:subtitle>
            <itunes:summary>Members of the Lunar Team share some of their favorite gifts of the holiday season.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>14:03</itunes:duration>
        </item>
        <item>
            <title>What is "Interaction Design" anyway? - Icon-o-Cast a podcast by Lunar Design</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Lunar's John Edson and Gretchen Anderson explore the mysteries and wonder of Interaction Design. podcast@lunar.com www.lunar.com]]></description>
            <pubDate>Thu, 13 Dec 2007 12:18:54 -0800</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's John Edson and Gretchen Anderson explore the mysteries and wonder of Interaction Design. podcast@lunar.com www.lunar.com</itunes:subtitle>
            <itunes:summary>Lunar's John Edson and Gretchen Anderson explore the mysteries and wonder of Interaction Design. podcast@lunar.com www.lunar.com</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>10:03</itunes:duration>
        </item>
        <item>
            <title>Connecting'07 - conversations about sustainable design - Icon-o-Cast a podcast by Lunar Design (video version)</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Lunar's John Edson and Zoe Corneli talk with designers attending the Connecting'07 conference in San Francisco about sustainable design, creating environmentally friendly products and using design to make a difference. (Our first videocast!)]]></description>
            <pubDate>Tue, 06 Nov 2007 16:20:29 -0800</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's John Edson and Zoe Corneli talk with designers attending the Connecting'07 conference in San Francisco about sustainable design, creating environmentally friendly products and using design to make a difference. (Our first videocast!)</itunes:subtitle>
            <itunes:summary>Lunar's John Edson and Zoe Corneli talk with designers attending the Connecting'07 conference in San Francisco about sustainable design, creating environmentally friendly products and using design to make a difference. (Our first videocast!)</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>21:06</itunes:duration>
        </item>
        <item>
            <title>Connecting'07 - conversations about sustainable design - Icon-o-Cast a podcast by Lunar Design (audio version)</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Lunar's John Edson and Zoe Corneli talk with designers attending the Connecting'07 conference in San Francisco about sustainable design, creating environmentally friendly products and using design to make a difference.]]></description>
            <pubDate>Tue, 06 Nov 2007 16:14:05 -0800</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's John Edson and Zoe Corneli talk with designers attending the Connecting'07 conference in San Francisco about sustainable design, creating environmentally friendly products and using design to make a difference. </itunes:subtitle>
            <itunes:summary>Lunar's John Edson and Zoe Corneli talk with designers attending the Connecting'07 conference in San Francisco about sustainable design, creating environmentally friendly products and using design to make a difference. </itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>21:05</itunes:duration>
        </item>
        <item>
            <title>SFO design exhibit: Icon-o-Cast by Lunar Design - Aug. 30, 2007 </title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Leaders from the San Francisco chapter of the Industrial Design Society of America  discuss a new museum exhibit at San Francisco International Airport: "Prototype to Product: Thirty-three Projects from the Bay Area Design Community."]]></description>
            <pubDate>Fri, 07 Sep 2007 10:35:34 -0700</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Leaders from the San Francisco chapter of the Industrial Design Society of America  discuss a new museum exhibit at San Francisco International Airport: "Prototype to Product: Thirty-three Projects from the Bay Area Design Community."</itunes:subtitle>
            <itunes:summary>Leaders from the San Francisco chapter of the Industrial Design Society of America  discuss a new museum exhibit at San Francisco International Airport: "Prototype to Product: Thirty-three Projects from the Bay Area Design Community."</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>26:11</itunes:duration>
        </item>
        <item>
            <title>Process, materials &amp; portfolios: Icon-o-Cast a podcast by Lunar Design</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Lunar's John Edson answers questions from listeners about design process, materials, portfolios and more.]]></description>
            <pubDate>Fri, 13 Jul 2007 14:58:52 -0700</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's John Edson answers questions from listeners about design process, materials, portfolios and more.</itunes:subtitle>
            <itunes:summary>Lunar's John Edson answers questions from listeners about design process, materials, portfolios and more. </itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>14:00</itunes:duration>
        </item>
        <item>
            <title>Sharing Ideas at Pecha Kucha: Icon-o-Cast by Lunar Design - June 8, 2007</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Paul Jamtgaard and Alberto Villarreal join John Edson to discuss Pecha Kucha, a free ongoing showcase of designers' work | podcast@lunar.com | www.lunar.com]]></description>
            <pubDate>Mon, 11 Jun 2007 07:45:36 -0700</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Paul Jamtgaard and Alberto Villarreal join John Edson to discuss Pecha Kucha, a free ongoing showcase of designers' work | podcast@lunar.com | www.lunar.com</itunes:subtitle>
            <itunes:summary>Paul Jamtgaard and Alberto Villarreal join John Edson to discuss Pecha Kucha, a free ongoing showcase of designers' work | podcast@lunar.com | www.lunar.com</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>21:24</itunes:duration>
        </item>
        <item>
            <title>Milan Furniture Fair 2007: Icon-o-Cast by Lunar Design - May 18, 2007</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Lunar's Becky Brown and John Edson talk about their recent visit to the Salone Internazionale del Mobile (Milan Furniture Fair), special guests join in via John's handy digital recorder, and visit www.lunar.com/podcast to see pics.]]></description>
            <pubDate>Fri, 18 May 2007 17:03:21 -0700</pubDate>
            <enclosure length="15338583" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_05182007.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's Becky Brown and John Edson talk about their recent visit to the Salone Internazionale del Mobile (Milan Furniture Fair), special guests join in via John's handy digital recorder, and visit www.lunar.com/podcast to see pics.</itunes:subtitle>
            <itunes:summary>Lunar's Becky Brown and John Edson talk about their recent visit to the Salone Internazionale del Mobile (Milan Furniture Fair), special guests join in via John's handy digital recorder and visit www.lunar.com/podcast to see pics.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>25:33</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - April 21, 2007</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Lunar's Robert Howard and Matt Durack talk with John Edson about the challenges associated with a recent medical device project for Novint and the creative process.]]></description>
            <pubDate>Mon, 23 Apr 2007 17:06:53 -0700</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's Robert Howard and Matt Durack talk with John Edson about the challenges associated with a recent medical device project for Novint and the creative process.</itunes:subtitle>
            <itunes:summary>Lunar's Robert Howard and Matt Durack talk with John Edson about the challenges associated with a recent medical device project for Novint and the creative process.</itunes:summary>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>21:02</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - March 5, 2007</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Can designers create great products that don't hurt Planet Earth?  Lunar's Scot Herbst and Travis Lee say "yes" by following a simple set of principles for sustainable design. Scot and Travis share their insights with John Edson.  ]]></description>
            <pubDate>Mon, 05 Mar 2007 16:18:21 -0800</pubDate>
            <enclosure length="12671009" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_03052007.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Can designers create great products that don't hurt Planet Earth? Lunar's Scot Herbst and Travis Lee say "YES," by following a simple set of principles for sustainable design they've developed. Scot and Travis share their insights with John Edson.</itunes:subtitle>
            <itunes:summary>Can designers create great products that don't hurt Planet Earth? Lunar's Scot Herbst and Travis Lee say "YES," by following a simple set of principles for sustainable design they've developed. Scot and Travis share their insights with John Edson.</itunes:summary>
            <itunes:keywords>design,environment,materials,sustain,sustainability,planet,earth,lunar,product</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>21:06</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - February 5, 2007</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Lunar's user-experience expert Gretchen Anderson talks with John Edson about using digital music players, including the Microsoft Zune, SanDisk Sansa e200 and, of course, the Apple iPod. Their conversation also explores simplicity, feature sets and creating a great product experience. ]]></description>
            <pubDate>Tue, 06 Feb 2007 06:25:17 -0800</pubDate>
            <enclosure length="13656312" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_02052007.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's user-experience expert Gretchen Anderson talks with John Edson about using what's right and wrong with today's digital music players, including the Microsoft Zune, SanDisk Sansa e200 and, of course, the Apple iPod. </itunes:subtitle>
            <itunes:summary>Lunar's user-experience expert Gretchen Anderson talks with John Edson about using digital music players, including the Microsoft Zune, SanDisk Sansa e200 and, of course, the Apple iPod. Their conversation also explores simplicity, feature sets and creating a great product experience. </itunes:summary>
            <itunes:keywords>micosoft,zune,sandisk,sansa,m200,zpple,ipod,experience,user,customer,engineering,simplicity,lunar,product</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>22:45</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - January 10, 2007</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Christopher Celeste, founder and president of Findaway, talks with Lunar's John Edson about the Playaway self-contained audiobook from Findaway and how customer experience's can be enhaced by taking away features. ]]></description>
            <pubDate>Wed, 10 Jan 2007 15:57:42 -0800</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Christopher Celeste, founder and president of Findaway, talks with Lunar's John Edson about the Playaway self-contained audiobook from Findaway and how customer experience's can be enhaced by taking away features. </itunes:subtitle>
            <itunes:summary>Christopher Celeste, founder and president of Findaway, talks with Lunar's John Edson about the Playaway self-contained audiobook from Findaway and how customer experience's can be enhaced by taking away features. </itunes:summary>
            <itunes:keywords>playaway,findaway,mp3,audio,books,chris,celeste,lunar,product</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>22:31</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - January 2, 2007</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Lunar's Alex Rochat and Alberto Villareal talk about their recent personal design projects and the creative process with John Edson. podcast@lunar.com | www.lunar.com]]></description>
            <pubDate>Tue, 02 Jan 2007 14:20:27 -0800</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's Alex Rochat and Alberto Villareal talk about their recent personal design projects and the creative process with John Edson. podcast@lunar.com | www.lunar.com</itunes:subtitle>
            <itunes:summary>Lunar's Alex Rochat and Alberto Villareal talk about their recent personal design projects and the creative process with John Edson. podcast@lunar.com | www.lunar.com</itunes:summary>
            <itunes:keywords>creative,design,mp3,bike,bicycle,helmet,lunar,product</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>13:59</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - December 13, 2006</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Lunar's Scot Herbst and John Edson talk about sustainability in design.]]></description>
            <pubDate>Thu, 14 Dec 2006 06:54:01 -0800</pubDate>
            <enclosure length="7213216" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_12132006.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's Scot Herbst and John Edson talk about sustainability in design.</itunes:subtitle>
            <itunes:summary>Lunar's Scot Herbst and John Edson talk about sustainability in design.</itunes:summary>
            <itunes:keywords>sustain,sustainability,Wal,Mart,Wal Mart,environment,design,lunar,product</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>15:01</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - October 28, 2006</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Trendspotting: Lunar designers Alberto Villarreal, Roman Gebhard, Matthis Hamann and host John Edson discuss design trends in Europe and Asia.]]></description>
            <pubDate>Tue, 31 Oct 2006 06:45:08 -0800</pubDate>
            <enclosure length="10902263" type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_10282006.mp3"/>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Trendspotting: Lunar designers Alberto Villarreal, Roman Gebhard, Matthis Hamann and host John Edson discuss design trends in Europe and Asia.</itunes:subtitle>
            <itunes:summary>Trendspotting: Lunar designers Alberto Villarreal, Roman Gebhard, Matthis Hamann and host John Edson discuss design trends in Europe and Asia.</itunes:summary>
            <itunes:keywords>Euro,Europe,Asia,design,lunar,product</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>18:09</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - October 6, 2006</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Lunar's John Edson interviews design pros at the Industrial Design Society of America's annual conference.]]></description>
            <pubDate>Fri, 06 Oct 2006 11:24:02 -0700</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's John Edson interviews design pros at the Industrial Design Society of America's annual conference.</itunes:subtitle>
            <itunes:summary>Lunar's John Edson interviews design pros at the Industrial Design Society of America's annual conference.</itunes:summary>
            <itunes:keywords>IDSA,Industrial,Society,America,design,lunar,product</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>22:35</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - September 27, 2006</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Lunar's John Edson discusses a new format for Icon-o-Cast based on feedback from listeners.]]></description>
            <pubDate>Thu, 28 Sep 2006 07:41:03 -0700</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's John Edson discusses a new format for Icon-o-Cast based on feedback from listeners.</itunes:subtitle>
            <itunes:summary>Lunar's John Edson discusses a new format for Icon-o-Cast based on feedback from listeners.</itunes:summary>
            <itunes:keywords>podcast,design,lunar,product</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>3:07</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - September 12, 2006</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Cognitive scientist, human-centered-design expert and author Don Norman joins Lunar's John Edson for a wide ranging discussion about what makes great design. Part 2 of a 2-part conversation. podcast@lunar.com www.lunar.com]]></description>
            <pubDate>Wed, 13 Sep 2006 17:50:55 -0700</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's John Edson talks with cognitive scientist Don Norman about what makes great design.</itunes:subtitle>
            <itunes:summary>Cognitive scientist, human-centered-design expert and author Don Norman joins Lunar's John Edson for a wide ranging discussion about what makes great design. Part 2 of a 2-part conversation. podcast@lunar.com www.lunar.com</itunes:summary>
            <itunes:keywords>emotions,emotional,don,norman,everyday,things,great,design,lunar,product</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>29:06</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - August 18, 2006</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Cognitive scientist, human-centered-design expert and author Don Norman joins Lunar's John Edson for a wide ranging discussion about what makes great design. Part 1 of a 2-part conversation. podcast@lunar.com www.lunar.com]]></description>
            <author>podcast@lunar.com (Icon-o-Cast)</author>
            <pubDate>Sat, 19 Aug 2006 11:01:00 -0700</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's John Edson talks with cognitive scientist Don Norman about what makes great design.</itunes:subtitle>
            <itunes:summary>Cognitive scientist, human-centered-design expert and author Don Norman joins Lunar's John Edson for a wide ranging discussion about what makes great design. Part 1 of a 2-part conversation. podcast@lunar.com www.lunar.com</itunes:summary>
            <itunes:keywords>emotions, emotional, don, norman, everyday, things, great, design, lunar, product</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>16:41</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - June 12, 2006</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Different materials provide different capabilities for designers and result in different experiences for consumers. Why do product designers use the materials they use? What's the "dream stuff" designers would love to use in the products they create? In this Icon-o-Cast episode, Lunar's John Edson talks with a gaggle of Lunar Design pros about materials used in products today and what will be coming tomorrow.]]></description>
            <author>podcast@lunar.com (Icon-o-Cast)</author>
            <pubDate>Fri, 16 Jun 2006 08:45:40 -0700</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's John Edson talks with Lunar Design pros about materials used in products today and what will be coming tomorrow.</itunes:subtitle>
            <itunes:summary>Different materials provide different capabilities for designers and result in different experiences for consumers. Why do product designers use the materials they use? What's the "dream stuff" designers would love to use in products? In this Icon-o-Cast episode, Lunar's John Edson talks with a gaggle of Lunar Design pros about materials used in products today and what will be coming tomorrow.</itunes:summary>
            <itunes:keywords>design, lunar, product, materials, employees, future</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>28:14</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - March 28, 2006</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, argues author Steve Diller, is in providing meaningful customer experiences. In this episode of Icon-o-Cast, Lunar's John Edson talks with Steve, a partner at Cheskin Research and co-author of "Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences".]]></description>
            <author>podcast@lunar.com (Icon-o-Cast)</author>
            <pubDate>Wed, 14 Jun 2006 06:22:15 -0700</pubDate>
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            <itunes:subtitle>In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? Lunar's John Edson talks with Cheskin Research's Steve Diller  about delivering meaningful experiences.</itunes:subtitle>
            <itunes:summary>In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, argues author Steve Diller, is in providing meaningful customer experiences. In this episode of Icon-o-Cast, Lunar's John Edson talks with Steve, a partner at Cheskin Research and co-author of "Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences".</itunes:summary>
            <itunes:keywords>meaning, design, products, customers, lunar</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>32:32</itunes:duration>
        <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author></item>
        <item>
            <title>Icon-o-Cast by Lunar Design - March 2, 2006</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[ China has already become an important manufacturing center and, as the world's most populous nation, a coveted new market. China is also quickly becoming a global design center. Lunar's John Edson talks with Andrew Zee, manager of Lunar's new Hong Kong office, and Elaine Ann, founder of Kaizor Innovation, a strategic innovation consulting company specializing in China markets, about new directions for design in China. ]]></description>
            <author>podcast@lunar.com (Icon-o-Cast)</author>
            <pubDate>Thu, 02 Mar 2006 16:46:05 -0800</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's John Edson talks with Andrew Zee, manager of Lunar's new Hong Kong office, and Elaine Ann, founder of Kaizor Innovation, a strategic innovation consulting company specializing in China markets, about new directions for design in China.</itunes:subtitle>
            <itunes:summary>China has already become an important manufacturing center and, as the world's most populous nation, a coveted new market. China is also quickly becoming a global design center. Lunar's John Edson talks with Andrew Zee, manager of Lunar's new Hong Kong office, and Elaine Ann, founder of Kaizor Innovation, a strategic innovation consulting company specializing in China markets, about new directions for design in China.</itunes:summary>
            <itunes:keywords>design, lunar, product, china, directions, hong, kong</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>21:37</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - Jan. 20, 2006</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[ Lunar's Dan Senatore, Jonathan Downing, Max Yoshimoto have recovered from the 2006 Consumer Electronics Show in Las Vegas. They share with John Edson their take on good and bad products featured at the show, design trends and after-hours fun. ]]></description>
            <author>podcast@lunar.com (Icon-o-Cast)</author>
            <pubDate>Fri, 20 Jan 2006 12:56:15 -0800</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar's Dan Senatore, Jonathan Downing, Max Yoshimoto have recovered from the 2006 Consumer Electronics Show in Las Vegas. They share with John Edson their take on good and bad products featured at the show, design trends and after-hours fun. </itunes:subtitle>
            <itunes:summary>Lunar's Dan Senatore, Jonathan Downing, Max Yoshimoto have recovered from the 2006 Consumer Electronics Show in Las Vegas. They share with John Edson their take on good and bad products featured at the show, design trends and after-hours fun. </itunes:summary>
            <itunes:keywords>design, lunar, product, CES, ces, trends, trend</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>25:33</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - Dec. 23, 2005</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Chris Hazen and Dani Tsuda of WSP Environmental North America join Lunar's John Edson to talk about environmental aspects of sustainable design. Chris, Dani and John discuss recycling, materials and a responsible quest for more stuff. Listen, email us and and you could win a Senseo coffee maker. ]]></description>
            <author>podcast@lunar.com (Icon-o-Cast)</author>
            <pubDate>Fri, 23 Dec 2005 08:59:59 -0800</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Chris Hazen and Dani Tsuda of WSP Environmental North America join Lunar's John Edson to talk about environmental aspects of sustainable design. Chris, Dani and John discuss recycling, materials and a responsible quest for more stuff. </itunes:subtitle>
            <itunes:summary>Chris Hazen and Dani Tsuda of WSP Environmental North America join Lunar's John Edson to talk about environmental aspects of sustainable design. Chris, Dani and John discuss recycling, materials and a responsible quest for more stuff. Listen, email us and and you could win a Senseo coffee maker. </itunes:summary>
            <itunes:keywords>design, lunar, services, product, environment, sustainable, sustainability, WSP, wspgroup</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>25:47</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - Dec. 5, 2005</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[A design and engineering critique of  coffee makers. Lunar designers Travis Lee, Lea Kobeli, Robert Howard and John Edson deconstruct four popular coffee-making products. And, you could win a prize in our first ever podcast giveaway!]]></description>
            <author>podcast@lunar.com (Icon-o-Cast)</author>
            <pubDate>Mon, 05 Dec 2005 16:41:25 -0800</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>A design and engineering critique of coffee makers. Lunar designers Travis Lee, Lea Kobeli, Robert Howard and John Edson deconstruct four popular coffee-making products. And, you could win a prize in our first ever podcast giveaway!</itunes:subtitle>
            <itunes:summary>A design and engineering critique of  coffee makers. Lunar designers Travis Lee, Lea Kobeli, Robert Howard and John Edson deconstruct four popular coffee-making products. And, you could win a prize in our first ever podcast giveaway!</itunes:summary>
            <itunes:keywords>design, lunar, services, product, coffee, makers, coffeemakers, senseo, krups, nespresso, salton, caffine</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>27:50</itunes:duration>
        </item>
        <item>
            <title>Enhanced version - Icon-o-Cast by Lunar Design - Dec. 5, 2005</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[A design and engineering critique of  coffee makers. Lunar designers Travis Lee, Lea Kobeli, Robert Howard and John Edson deconstruct four popular coffee-making products. And, you could win a prize in our first ever podcast giveaway! Enhanced version with photos. Requires viewing on iPod or in iTunes. ]]></description>
            <author>podcast@lunar.com (Icon-o-Cast)</author>
            <pubDate>Mon, 05 Dec 2005 16:41:09 -0800</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>A design and engineering critique of  coffee makers. Lunar designers Travis Lee, Lea Kobeli, Robert Howard and John Edson deconstruct four popular coffee-making products. And, you could win a prize! Enhanced version w. photos.</itunes:subtitle>
            <itunes:summary>A design and engineering critique of  coffee makers. Lunar designers Travis Lee, Lea Kobeli, Robert Howard and John Edson deconstruct four popular coffee-making products. And, you could win a prize in our first ever podcast giveaway! Enhanced version with photos.</itunes:summary>
            <itunes:keywords>design, lunar, services, product, coffee, makers, coffeemakers, senseo, krups, nespresso, salton, caffine</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>27:50</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - Nov. 14, 2005</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[BusinessWeek's Bruce Nussbaum, Dev Patnaik, founder of Jump Associates, Tom Dair, partner with Smart Design, and Lunar's John Edson talk about product design firms, the "killer app" in global competition, and Bruce's cell phone.]]></description>
            <author>podcast@lunar.com (Icon-o-Cast)</author>
            <pubDate>Tue, 15 Nov 2005 09:33:15 -0800</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>BusinessWeek's Bruce Nussbaum, Dev Patnaik, founder of Jump Associates, Tom Dair, partner with Smart Design, and Lunar's John Edson talk about product design firms, the "killer app" in global competition, and Bruce's cell phone.</itunes:subtitle>
            <itunes:summary>BusinessWeek's Bruce Nussbaum, Dev Patnaik, founder of Jump Associates, Tom Dair, partner with Smart Design, and Lunar's John Edson talk about product design firms, the "killer app" in global competition, and Bruce's cell phone.</itunes:summary>
            <itunes:keywords>design, lunar, services, product, future, technology, killer, app, creativity</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>19:00</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - Oct. 17, 2005</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Will services ultimately replace products as objects continue to "disappear" into the background? Changes in telephone services and home photography may offer hints of what's to come.<br><br> 

Kim Goodwin, vice president of design and general manager at Cooper (a consultancy dedicated to conceiving and designing interactive products, services, and systems), joins Lunar's Christophe Koch, Joel Jacobs and John Edson in part two of a two-part discussion.]]></description>
            <author>podcast@lunar.com (Icon-o-Cast)</author>
            <pubDate>Mon, 17 Oct 2005 13:51:41 -0700</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Will services ultimately replace products as objects continue to "disappear" into the background? Kim Goodwin of Cooper joins Lunar's Christophe Koch, Joel Jacobs and John Edson in part two of a two-part discussion.</itunes:subtitle>
            <itunes:summary>Will services ultimately replace products as objects continue to "disappear" into the background? Changes in telephone services and home photography may offer hints of what's to come. Kim Goodwin, vice president of design and general manager at Cooper (a consultancy dedicated to conceiving and designing interactive products, services, and systems), joins Lunar's Christophe Koch, Joel Jacobs and John Edson in part two of a two-part discussion.</itunes:summary>
            <itunes:keywords>design, lunar, services, product, cooper, technology</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>16:55</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - Oct. 6, 2005</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[The Incredible Shrinking Product: Technology makes it possible to put more and more functionality in smaller and smaller packages, but does that always benefit people? Will products eventually disappear altogether? Kim Goodwin of Cooper joins Lunar's Christophe Koch, Joel Jacobs and John Edson in part one of a two-part discussion.]]></description>
            <author>podcast@lunar.com (Icon-o-Cast)</author>
            <pubDate>Thu, 06 Oct 2005 20:17:32 -0700</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>The Incredible Shrinking Product: Technology makes it possible to put more and more functionality in smaller and smaller packages, but does that always benefit people? </itunes:subtitle>
            <itunes:summary>The Incredible Shrinking Product: Technology makes it possible to put more and more functionality in smaller and smaller packages, but does that always benefit people? Will products eventually disappear altogether? Kim Goodwin of Cooper joins Lunar's Christophe Koch, Joel Jacobs and John Edson in part one of a two-part discussion.</itunes:summary>
            <itunes:keywords>design, lunar, services, product, cooper, technology</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>25:30</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - Sept. 12, 2005</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Dwell Magazine Editor-in-Chief Allison Arieff talks with Lunar Design's John Edson and Max Yoshimoto about housing design, Hurricane Katrina and "mass customization" in design.]]></description>
            <author>podcast@lunar.com (Icon-o-Cast)</author>
            <pubDate>Tue, 13 Sep 2005 16:54:20 -0700</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Dwell Magazine Editor-in-Chief Allison Arieff talks with Lunar Design's John Edson and Max Yoshimoto about housing design, Hurricane Katrina and "mass customization."</itunes:subtitle>
            <itunes:summary>Dwell Magazine Editor-in-Chief Allison Arieff talks with Lunar Design's John Edson and Max Yoshimoto about housing design, Hurricane Katrina and "mass customization" in design.</itunes:summary>
            <itunes:keywords>design, lunar, katrina, house, housing, dwell</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>23:10</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - Sept. 2, 2005</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Lunar Design President John Edson shares perspectives from design leaders attending the 2005 Industrial Designers Society of America National Conference August 24-27.  Guests include Sam Lucente, brand design and experience director for HP, and Ellen Lupton, curator of contemporary design at the Cooper-Hewitt National Design Museum in New York.]]></description>
            <author>podcast@lunar.com (Icon-o-Cast)</author>
            <pubDate>Fri, 02 Sep 2005 11:45:19 -0700</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar Design President John Edson shares perspectives from design leaders attending the 2005 IDSA Conference</itunes:subtitle>
            <itunes:summary>Lunar Design President John Edson shares perspectives from design leaders attending the 2005 Industrial Design Society of America National Conference August 24-27.  Guests include Sam Lucente, brand design and experience director for HP, and Ellen Lupton, curator of contemporary design at the Cooper-Hewitt National Design Museum in New York.</itunes:summary>
            <itunes:keywords>idsa, lunar, conference, design</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>28:13</itunes:duration>
        </item>
        <item>
            <title>Icon-o-Cast by Lunar Design - Aug. 22, 2005</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Top of Mind: Our Favorite New Products. Lunar's Joel Jacobs, Max Yoshimoto and John Edson talk about recent products that have caught their fancy.]]></description>
            <author>podcast@lunar.com (Icon-o-Cast)</author>
            <pubDate>Sun, 21 Aug 2005 21:50:54 -0700</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:summary>Top of Mind: Our Favorite New Products. Lunar's Joel Jacobs, Max Yoshimoto and John Edson talk about recent products that have caught their fancy.</itunes:summary>
            <itunes:keywords>product, design, lunar, new, favorite, recent</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>11:44</itunes:duration>
        <itunes:subtitle>Top of Mind: Our Favorite New Products. Lunar's Joel Jacobs, Max Yoshimoto and John Edson talk about recent products that have caught their fancy.</itunes:subtitle></item>
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            <title>Icon-o-Cast by Lunar Design - Aug. 10, 2005</title>
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            <description><![CDATA[Back to the Future: What's behind "retro" design? Why is it so popular? Lunar's Alberto Villarreal, Joel Jacobs, Max Yoshimoto and John Edson debate the good and bad of retro design.]]></description>
            <author>podcast@lunar.com (Icon-o-Cast)</author>
            <pubDate>Sun, 21 Aug 2005 21:50:44 -0700</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:summary>Back to the Future: What's behind "retro" design? Why is it so popular? Lunar's Alberto Villarreal, Joel Jacobs, Max Yoshimoto and John Edson debate the good and bad of retro design.</itunes:summary>
            <itunes:keywords>design, product, lunar, future, retro</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>19:58</itunes:duration>
        <itunes:subtitle>Back to the Future: What's behind "retro" design? Why is it so popular? Lunar's Alberto Villarreal, Joel Jacobs, Max Yoshimoto and John Edson debate the good and bad of retro design.</itunes:subtitle></item>
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            <title>Icon-o-Cast by Lunar Design - Aug. 1, 2005</title>
            <link>http://www.lunar.com/podcast/index.html</link>
            <description><![CDATA[Lunar Design's Max Yoshimoto, Christophe Koch and John Edson explore the cultural trend of simplicity and its impact on product design.]]></description>
            <author>podcast@lunar.com (Icon-o-Cast)</author>
            <pubDate>Sun, 21 Aug 2005 21:50:31 -0700</pubDate>
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            <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
            <itunes:subtitle>Lunar Design's Max Yoshimoto, Christophe Koch and John Edson explore the cultural trend of simplicity and its impact on product design.</itunes:subtitle>
            <itunes:summary>Lunar Design's Max Yoshimoto, Christophe Koch and John Edson explore the cultural trend of simplicity and its impact on product design.</itunes:summary>
            <itunes:keywords>design, product, lunar, simplicity</itunes:keywords>
            <itunes:explicit>no</itunes:explicit>
            <itunes:duration>16:29</itunes:duration>
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