Note - all rankings were taken at the time of writing and will vary between users. This is an analysis of Google Web UK’s SERPS, which are accessible to the general public.
The tide has come in for brands with the roll out of Google’s Vince update in the UK, with changes appearing over the past few weeks.
The Vince update is otherwise known as the ‘Brand Update’, as with it Google has put more weight on a site’s brand strength when deciding its position in the results pages.
Position shuffling in results was initially noticed about 3 weeks ago; since then, improvements have been seen across all verticals for the majority of iCrossing’s blue chip client base.



And, yes, bloggers, in contrast, come from all walks of life and, in many cases, are driven by an imperative far removed from such pompous ideals. Most often, the imperative is commercial, whether to build a profile, increase a site’s 








