iCrossing

Well Phorm’ed Campaigns are Not Evil (and neither are cookies)

Dax Hamman — Thu, 24 Jul 2008 15:31:39 +0000

BT recently announced that they would be trialling the Phorm ad network on their ISP backend, and join the ranks of Virgin Media and ‘Talk Talk’ from Carphone Warehouse. Put simply, Phorm is an ad network that works by recording the pages that ISP customers visit and then serving ads that are more relevant to that [...]

Google SERP Colour Test Follow Up

Adam Skalak — Tue, 08 Jul 2008 16:07:46 +0000

Back in May, I reported Google was testing green backgrounds above and below the search results. This test happened on a weekday. As far as I can remember most of the tests have always been noticed on a weekday. I guess Google do not really need too much attention to their SERP tests so they [...]

WARC this way…

Antony Mayfield — Fri, 04 Jul 2008 16:27:02 +0000

I presented at the WARC Advertising & Consumers conference yesterday on “Social Media: Innovation and Earning Attention”. My theme was around the need for brands’ marketing teams and agency partners to invest resources in innovation to find new ways to engage with people in social media One of the bonuses of speaking was that I got to [...]

Google indexing Flash content – big deal?

Nilhan Jayasinghe — Tue, 01 Jul 2008 20:16:58 +0000

Today Google announced they can better index text content in Flash files. With the help of Adobe, search engines are able to navigate a flash file and extract text and links, which on the surface sounds great. I agree it’s a lot better than not indexing it, but, this has definitely sent the wrong message to [...]

Is ICann cashing in with a liberalised domain policy?

Nilhan Jayasinghe — Tue, 01 Jul 2008 12:10:36 +0000

Yesterday, ICann the governing body for internet domains announced they will be allowing anyone to bid for almost an unlimited list of new domains. At a $100,000 for control of a domain, .hotel, .schools etc are all up for grabs. Icann doesn’t expect there to be a huge rush and claims they simply want to recover [...]

iCrossing commended for Cosmos campaign at NMA Awards 2008

Charlotte Cumming — Fri, 27 Jun 2008 16:32:01 +0000

No doubt there are a few hangovers today following last night’s NMA Effectiveness awards in London at the Grosvenor House Hotel, Park Lane. Having been shortlisted for the Best Use of Web category, the iCrossing team were extremely pleased to be commended for the Cosmos campaign. The commendation recognised our paid search campaign for UK tour [...]

iCrossing at the NMA Online Marketing & Media Show

Charlotte Cumming — Tue, 24 Jun 2008 13:08:37 +0000

We’re exhibiting at the NMA Online Marketing and Media show…and it’s getting busy! Our Head of Business Development David Tradewell is taking the floor at 2pm this afternoon delivering a workshop on our connected approach to digital marketing using case examples from Channel 4, Lipsy and More Th>n. There has also been much intrigue around our NetworkSense [...]

There’s no Such Thing as Advanced White Hat SEO

dgoodwin — Thu, 12 Jun 2008 09:37:22 +0000

QuadsZilla just made an interesting post on http://seoblackhat.com titled: There’s no Such Thing as Advanced White Hat SEO he makes some interesting points about how so called advanced white hat techniques are basically bordering on grey/black hat. Refferring to Lisa Barone’s experience at SMX: Here are some of the “advanced search engine optimization” techniques I picked [...]

Walking what they talk… who are Zappos?

Mark Higginson — Thu, 29 May 2008 15:12:03 +0000

Did you read my post about Amazon? Well here’s one about a company I hadn’t heard of. Zappos sell shoes on the web. Stupid idea. I remember when it all went down at boo.com during the dot com bubble! No one thinks buying shoes online is a good idea. What if they don’t fit? You [...]

Google Testing Green SERPs

Adam Skalak — Fri, 02 May 2008 17:32:12 +0000

I have just noticed Google.co.uk is testing green backgrounds above and below the search results. This test seems to be happening only on a very limited number of datacentres. I managed to reproduce this on 66.249.93.99 (+2). It looks like Google is trying out something new again and is testing it only locally. They have always [...]