To be completely honest there is no right or wrong answer to this, although I would go as far as to say that where autoresponder messages are concerned you should be looking to mail every day for the first few days, and then decrease it after that to maybe three or four times a week. It is up to you though.

In terms of broadcast emails (when you simply send out a one-time message to all your subscribers) perhaps a better question is ‘WHEN should I email my list?’
The answer is quite simply when you have something of value to offer them! I’m sure we have all seen the marketers who push out promo after promo without giving any real value. Some people mail twice every day. Whilst that may be profitable initially, you’re probably going to end up with a list that becomes really unresponsive…

The best way to create a responsive list and build a strong relationship with your subscribers is to always put their interests before those of your own. Forget about how much money you think you will make by sending out a particular promo – ask yourself if the people on your list will actually WANT to receive this email?

There’s another issue arising here: the ratio of promos to content emails. You can actually make your content emails become promo emails too. Give some valuable information and then include a subtle promotional link somewhere within the text that points to an offer which is related to the subject of the message. Mix these in with purely promotional emails and try to create a balance between the two.

If you have regular autoresponder emails which are sent out to your subscribers then this may too have a bearing on when you choose to send out broadcast emails.

Ultimately I think people generally don’t mind how often you email them as long as you are giving value each time. If someone emailed you twice a day but each time you actually enjoyed the email and got value from it then I don’t think you would be too bothered. If someone was emailing you twice a day with a junk promo however then obviously your opinion would be somewhat different.

It's true that Twitter can help you to do this, however a lot of people use it in all the wrong ways. They think that all they need to do in order to make money from Twitter is to get lots of followers and then send out sales link after sales link as their Tweets.

You've probably seen this yourself. I've seen examples of people sending out TWENTY or more sales links in an hour with no useful content or freebies at all. Some people even use automation tools to post their Tweets.

This is at best questionable, and at worst spam. But apart from that it simply doesn't work. It's like with a mailing list. People need a reason to follow and continue following you. Give them a good reason – make them interested in you and your Tweets. Start building relationships on Twitter and you'll see far greater results - with people actually buying your products and opting into your promotions as a direct result of your Tweets. You'll also find that people will follow you NOT because you followed them or because they want you to follow them back, but because they're actually interested in you and your Tweets. These are the followers you want. They will be the most responsive by far.

Building relationships on Twitter – How to do it

Treat your followers well, and give them good information. What are they interested in? What is hot in the niche?

Point people in the right direction towards things they’ll find interesting. Don’t think about selling – instead concentrate on giving value and building relationships.

Ask questions, send people messages, and join in with the Twitter community spirit. Re-tweet other peoples posts that you liked. Not only will your followers thank you for the information but the person who originally made the Tweet will be grateful for your interest.

Post photos or links to useful or amusing videos. People love these, especially if there’s a bit of gossip within it somewhere.

All in all - give value and join in. Do that and you’ll build rewarding and long lasting relationships on Twitter that can ultimately make you a lot of money and help your business grow.

The first thing you should think about is your target audience. What sorts of blogs are your market interested in? Whilst it is a given that you should comment on blogs which are in the same niche as yourself, you can widen it a little. For example, consider also posting comments on blogs which are in a different niche but which have the same or similar target audience.

Once you have found a possible blog, the first thing to consider is how active it is. I try to comment on blogs that are well known in the niche and which are posted to regularly, after all there is little point commenting on a blog where the last post was made 12 months ago!
Look at how many comments the blog already gets. An active community means that people are getting involved and a high number of people will see your comments. It also makes it easier to post comments since you can pick up on what other people are saying and you can debate their points.

When choosing blogs to comment on, it is also important to look at the amount of useful content contained on the blog in question. Many blogs exist as pure advertising ploys (you know the ones I am talking about – blogs which have tons of advertisements and affiliate links but very little useful information.) These are the ones to avoid. You ideally want to seek out the blogs which people look at as an authority source. By commenting on these blogs you will associate yourself with quality content and develop your own reputation.

We'll start by looking at Blogger.

Blogger is a free service owned by Google that allows you to set up a blog in literally minutes. Simple go to blogger.com, register for an account and you're ready to go.

Blogger makes it easy because you don't have to worry about uploading your blog or buying web hosting – Blogger takes care of it all, and there are a variety of professional themes to choose from too. All you need to do is post the content to it.

The big problem with it however is that your blog is never really your own. It's hosted on someone else's server – and because of this it means you're effectively controlled by Blogger's actions. If they want to shut your blog down one day then they can – just like that, and despite however much money you might have been making from it.

This is where Wordpress comes in. It's slightly more complicated to set up (you'll need your own hosting, and you'll have to upload the free Wordpress software).

With a Wordpress blog YOU own your blog. Nobody can come along and shut it down – it's all within your control.

There are other advantages of a Wordpress blog too. There are literally thousands of themes you can choose from or have us design a custom Wordpress theme for you. There are also whole host of  'widgets' you can add on to increase the functionality of your blog.

So Wordpress or Blogger?

If you're looking to set up a blog that you want to use over the long term then my advice is to choose Wordpress. Blogger has it's uses too – if you need to set something up within a few minutes, or want to learn about blogging before you try Wordpress then it can provide a good way to get started.

This is a mistake because if no one knows your website exists, or can’t find the website when they’re searching for the type of product or service you sell, then you’re never going to make any money. Even if you have a top-notch web store, if potential customers can’t find it then they can’t buy from you, and your business is likely to fail.

To avoid this unfortunate situation, it’s vital that once your website is live (or, even better, that you take these issues into account as part of the process of building your website), the Internet search engines know about your site.

If Google, Bing (Microsoft’s current search engine) and Yahoo don’t know that your website exists, or what type of business you conduct, then they can’t include links to your website as part of a search results page. To make sure the search engines consider your website in the way you want, there are a couple of steps you need to take.

First, you should identify the keyword phrases that are most appropriate to your products and services. Think of them as being the words and phrases potential customers would type into a search engine if they’re looking for your products or services.

Second, you’ll need to build each of the website content pages around those phrases, and make sure the search engines will be able to “find” the pages you’ve made. Search engines use computer programs called “spiders” or “robots” to review millions of web pages every day, in order to determine what type of information is contained on those websites. (You might also hear this process referred to as “crawling”.) This information is reported back to the central database of that search engine, where it is then categorized.

Each search engine uses a different technique to determine which individual web pages are most relevant to any particular keyword phrase. The exact algorithms are secret, and it is thought they change over time. Since search engines are businesses themselves, they’re always trying to provide the best service to their users.

If you take the necessary steps to optimize your website, these search engines are able to drive large numbers of targeted visitors to your website, especially if a page of your website appears near the top of the natural search results.

Not only that, but search engines provide results in order; meaning the web pages which are considered to be most relevant and helpful to the key phrase will appear near the top of the results list. Since most of us tend to consider and click the links near the top of the list first, it’s important to not only get your web pages properly indexed to desirable keywords, but also to get your web pages near the top of the results page. Accomplish this and your business is destined for long-term success and profitability.

Once you’ve decided to start your own online business, you’ll first want to get a firm grasp on how your potential customers use the Internet. In particular, you’ll need to learn what exactly they use the Internet for.

It would certainly be great for your company if every person who logged on was doing so because they had their credit cards in hand, and were looking to buy precisely the kinds of products and services you offer services. But of course this isn’t the case.
Rather, most people use the Internet to get information. That search for information often takes the form of trying to answer questions that these individuals have been unable to find answers for elsewhere.

So how do people tend to go about finding answers to their questions? As you might guess, these days most Internet users tend to rely upon search engines like Google, Bing (Microsoft’s new search engine) and Yahoo. While most Internet users will have heard of (and probably used) at least one of these three search engines, there are also hundreds of other search engines available. However, those other search engines generate far less traffic than the big three (Google alone garners over 2/3 of the Internet search traffic), so we’ll focus our attention on the big ones.

As you probably know, a person uses a search engine like Google by typing a word or phrase into the search box. This specific word or phrase is the key to your business success, because the word or phrase indicates exactly what that person is looking for.

Let’s say, for example, that the individual is interested in losing weight. If they type the phrase “weight loss” into Google, the search results page will provide two things, paid and organic search results. Go ahead and Google “weight loss.”

Notice the yellow box at the top of the page, and the narrow column that runs down the right side of the page. These are paid search results – companies have paid Google to have their text (and links to their company websites) displayed whenever someone searches on the term “weight loss”. Not surprisingly, you can see that these companies appear to be selling weight loss and diet products and services.

The majority of the page displays the so-called “organic” or search results. This means that the Google search engine determined these web pages to be most naturally (or “organically”) related to the phrase “weight loss”. The phrase “weight loss” is what we refer to as a “keyword term”. You can see the importance of the keyword term by the fact that the phrase “weight loss” is highlighted throughout both the organic search results and the paid search results.

In order to maximize your business opportunities, you’ll need to research and identify the terms and phrases that potential customers will use when they look for the kinds of products and services you’re selling.

After identifying those keywords, you could certainly launch a paid advertising campaign like the ones in the screenshot above. This would be an easy way of driving lots of relevant traffic to your website, right? Unfortunately, because of the level of competition for the attention of prospective customers, it’s very easy for beginning advertisers (and even some advertisers with more experience) to end up spending a lot of money but have very little to show for it.

New web business owners will probably want to wait to do paid advertising until they are more firmly established, and instead focus on getting the best organic search results placement for their website. You can do this by using keyword research skills and optimizing your website accordingly.