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<div xmlns="http://www.w3.org/1999/xhtml"><p>&nbsp;</p>
<p><span style="color: #FFFFCC;">Ident HD Creative Can Be Used For</span></p>
<ul>
<li>Core Video Ad - The essential video asset.</li>
<li>Bumper Ad - A video ad with clickable call-to-action.</li>
<li>Ident - A station identification video as a form of branding.</li>
<li>Promo Spot - A short promotional message about an upcoming program.</li>
<li>Post-Roll - A video spot that appears after the video content completes.</li>
<li>Pre-Roll - A video  before the video content starts.</li>
</ul>
<ul>
<li>Site Video - As a branding element on a web page.</li>
</ul>

<p>&nbsp;</p>
<p><span style="color: #FFFFCC;">Video Quality</span><br />
The preview videos shown on this site have been optimized for web delivery. The video that you receive has a much higher video quality. It is exported from the 1920&times;1080 master with H.264 progressive compression, best quality and 30 frames per second. It is saved as an .mp4 file.</p>
<p>A sample of the video quality can be found here.</p>
<p>A general idea of what the video quality would be on the viral video sites</p>
<ul>
<li><span class="style1">Google's YouTube</span>
<ul>
<li><a href="http://www.youtube.com/watch?v=f7RsHwMobgU&amp;fmt=18" target="_blank">Clip 0100</a> - Business woman typing on a blackberry </li>
<li><a href="http://www.youtube.com/watch?v=W3kw4Iy1MuM&amp;fmt=18" target="_blank">Clip 0150</a> - City scene with tall buildings </li>
<li><a href="http://www.youtube.com/watch?v=9TYpn8K_25M&amp;fmt=18" target="_blank">Clip 0690</a> - B&amp;W ttimelapse of traffic with empire state building </li>
<li><a href="http://www.youtube.com/watch?v=qX0cYM5MnGc&amp;fmt=18" target="_blank">Clip 0730</a> - Times Square timelapse </li>
<li><a href="http://www.youtube.com/watch?v=Zomv6vGgAQc&amp;fmt=18" target="_blank">Clip 0793</a> - Studio shot of a computer mouse </li>
</ul>
</li>
<li><span class="style1">Vimeo</span>
<ul>
<li>Clips <a href="http://vimeo.com/1807776" target="_blank">0100</a>, <a href="http://vimeo.com/1807807" target="_blank">0150</a>, <a href="http://vimeo.com/1807862" target="_blank">0690</a>, <a href="http://vimeo.com/1808037" target="_blank">0730</a>, <a href="http://vimeo.com/1808137" target="_blank">0793</a></li>
</ul>
</li>
<li><span class="style1">Daily Motion</span>
<ul>
<li>Clips <a href="http://www.dailymotion.com/identhd/video/11530500" target="_blank">0100</a>, <a href="http://www.dailymotion.com/identhd/video/11530436" target="_blank">0150</a>, <a href="http://www.dailymotion.com/identhd/video/11530673" target="_blank">0690</a>, <a href="http://www.dailymotion.com/identhd/video/11530845" target="_blank">0730</a>, <a href="http://www.dailymotion.com/identhd/video/11530925" target="_blank">0793</a></li>
</ul>
</li>
<li><span class="style1">Metacafe</span>
<ul>
<li>Clips <a href="http://www.metacafe.com/watch/1790391/0100/" target="_blank">0100</a>, <a href="http://www.metacafe.com/watch/1790403/0150/" target="_blank">0150</a>, <a href="http://www.metacafe.com/watch/1790429/0690/" target="_blank">0690</a>, <a href="http://www.metacafe.com/watch/1790459/0730/" target="_blank">0730</a>, <a href="http://www.metacafe.com/watch/1790483/0793/" target="_blank">0793</a></li>
</ul>
</li>
</ul>

<p>&nbsp;</p>
<p><span style="color: #FFFFCC;">4:3 vs 16:9</span><br />
Two common videographic aspect ratios are 4:3, universal for standard-definition video formats, and 16:9, universal to high-definition television and European digital television.</p>
<blockquote>
<p>The 4:3 ratio for standard television has been in use since television's origins and many computer monitors use the same aspect ratio. 4:3 is the aspect ratio defined by the Academy of Motion Picture Arts and Sciences as a standard after the advent of optical sound-on-film. By having TV match this aspect ratio, films previously photographed on film could be satisfactorily viewed on TV in the early days of the medium.</p>
<p><img title="Aspect ratio 4x3" alt="Aspect ratio 4x3" src="http://linux.typepad.com/photos/uncategorized/2008/09/24/aspectratio4x3.png" border="0" /></p>
<p>16:9 is the international standard format of HDTV as used in Australia, Canada, Japan, South Korea, and the United States, as well as in Europe on HDTV and non-HD widescreen television (EDTV) PALplus. Many digital video cameras have the capability to record in 16:9.</p>
<p><img title="Aspect ratio 16x9" alt="Aspect ratio 16x9" src="http://linux.typepad.com/photos/uncategorized/2008/09/24/aspectratio16x9.png" border="0" /></p>
</blockquote>

<p>&nbsp;</p>
<p><span style="color: #FFFFCC;">Ident HD creative can be shown on such sites as</span></p>
<ul>
<li>Google / YouTube</li>
<li>Yahoo!</li>
<li>AOL Video</li>
</ul>
<ul>
<li>Adap TV</li>
<li>Break Media</li>
<li>Brightcove</li>
<li>Bright Roll</li>
<li>Burst Media</li>
<li>CBS Interactive</li>
<li>Daily Motion</li>
<li>Fox Interactive Media</li>
<li>Heavy</li>
<li>Metacafe</li>
<li>Microsoft</li>
<li>NBC Universal</li>
<li>Veoh</li>
<li>Video Egg</li>
</ul></div>
]]></content:encoded><description>Ident HD Creative Can Be Used For Core Video Ad - The essential video asset. Bumper Ad - A video ad with clickable call-to-action. Ident - A station identification video as a form of branding. Promo Spot - A short...</description></item><item><title>0970 4:3</title><link>http://www.identhd.com/2008/09/0970-43.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Tue, 23 Sep 2008 12:26:20 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-56239853</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[
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]]></content:encoded><description>Customize &amp;amp; buy this video View this clip in 16:9 (HD Format)</description></item><item><title>0962 4:3</title><link>http://www.identhd.com/2008/09/0962-43.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Tue, 23 Sep 2008 12:25:03 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-56239851</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[
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]]></content:encoded><description>Customize &amp;amp; buy this video View this clip in 16:9 (HD Format)</description></item><item><title>0961 4:3</title><link>http://www.identhd.com/2008/09/0961-43.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Tue, 23 Sep 2008 12:23:45 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-56239849</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[
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]]></content:encoded><description>Customize &amp;amp; buy this video View this clip in 16:9 (HD Format)</description></item><item><title>0960 4:3</title><link>http://www.identhd.com/2008/09/0960-43.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Primary Editor</dc:creator><pubDate>Tue, 23 Sep 2008 12:22:31 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-56239847</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[
<div xmlns="http://www.w3.org/1999/xhtml"><script src="http://www.ooyala.com/player.js?width=480&height=360&embedCode=5weXAyOocyvr3r7SwZK7xeOqKpGb8kyq"></script><noscript><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" id="ooyalaPlayer_44sy7_flgwyvij" width="480" height="360" codebase="http://fpdownload.macromedia.com/get/flashplayer/current/swflash.cab"><param name="movie" value="http://www.ooyala.com/player.swf" /><param name="quality" value="high" /><param name="bgcolor" value="#000000" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="flashvars" value="embedCode=5weXAyOocyvr3r7SwZK7xeOqKpGb8kyq" /><embed src="http://www.ooyala.com/player.swf" quality="high" bgcolor="#000000" width="480" height="360" name="ooyalaPlayer_44sy7_flgwyvij" align="middle" play="true" loop="false" quality="high" allowscriptaccess="always" allowfullscreen="true" type="application/x-shockwave-flash" flashvars="embedCode=5weXAyOocyvr3r7SwZK7xeOqKpGb8kyq" pluginspage="http://www.adobe.com/go/getflashplayer"></embed></object></noscript><p><img src="http://agencyhd.com/go_icon.gif" border="0" /> <a href="https://www.formspring.com/forms/startsimple-agencyhd?video%20clip%20name=0960&video%20dimensions=4:3 Standard TV Format" target="_blank">Customize &amp; buy this video</a></p><p><a href="http://www.identhd.com/2008/09/0960-169.html">View this clip in 16:9 (HD Format)</a></p></div>
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