Identity Design

Foresite SPA Website

admin — Tue, 13 Jul 2010 14:02:09 +0000

Foresite SPA is a web based sales performance application. It provides strategic management of the business drivers and process inputs that impact sales. Incorporating BPM and Relationship Management for organisations with ambitious sales plans.

We worked with the management team at Foresite to create a new website that needed to communicate the value of the product and stay true to it’s brand values. The end result is a website that is quick, easy to navigate and visually stunning.

As well as the static information pages, we have incorporated video, a blog and embedded social media to make this website truly forward thinking.

Contact us
For more information on our services or to discuss your project, please contact us
on +44 (0) 1604 720 748. Alternatively fill out our contact form and we’ll be in touch.

Kimbells Solicitors – Video Announcement

admin — Tue, 13 Jul 2010 12:58:46 +0000

A short video announcement that we created recently for Kimbells Solicitors. By using video and YouTube as medium to share the firm’s successes so far this year, it echoes the companies ’step ahead’ philosophy in embracing new ways to communicate to their clients.

The theme of the video is ‘reasons to be happy’, and we used actual employees of the firm in the video, with key messaging to explain just why Kimbells have something to smile about.

Fantastic Client Comment…

admin — Fri, 11 Jun 2010 11:41:02 +0000

I just had to share with you a recent comment I had from a very valued client. It’s exactly the kind of thing you love to hear as a designer of a job well done. It pretty much sums up the high quality of service I give to my clients each and every day.

“WOW! Instant reaction when I opened it was: “I LOVE IT!!” Everything about it is great – love the lettering, layout, the way the quotes are used, the photo style with the objects………you’re a genius. This is what was in my head without really knowing it (if that makes sense!). Can’t wait to see the whole thing.

You have just made me smile and reminded me why I took this job….thanks.”

Identity acquire symbol of excellence award

admin — Thu, 13 May 2010 12:28:48 +0000

The RAR (Recommended Agency Register) mark is a symbol of excellence for design companies in the UK.

There are 30,000+ design and marketing companies in the UK but only 360 have achieved RAR status. A company will only achieve this status after an independent evaluation by the RAR assessing body. The fact we have achieved RAR status is testament to the quality of our work and high level of service that you won’t find with a lot of other local companies.

RAR surveyed several of Identity’s key clients and asked them what they think about us in five important areas:

Creativity and innovation
Account management
Value for money
Strategic thinking
Overall professionalism

Having scored well in every area, we were awarded Recommended Agency status. As the research was conducted confidentially with our clients we would like to take this opportunity to say a big thank you to all those who took part.

20 Vital Ingredients For Excellent Customer Service

admin — Wed, 12 May 2010 15:09:34 +0000

It doesn’t matter if you own a business that is a large conglomerate or just a sole-trader, if you do not give excellent customer service, your company will eventually fail. That extra personal touch promotes a business because if a client has received excellent customer service then the customer will give the company valuable advertising by referring other people or companies to the business or sole trader who had time to tend to their personal needs as well as providing them with the goods or services they need.

My personal thoughts are that presentation, pride and the ability to listen to the customer to ascertain whatever goods or services they actually really need are key. Do not try to force this; however, you could try to suggest other services that you could provide that would be more beneficial or would complement the goods and services that the customer could benefit from as well as any special offers that you will have by combining a comprehensive package of goods and services. This will make the customer feel as if you are caring about them and you are providing quality customer service that is personal to their needs and not just going through the motions. This will prove to be a winning combination in helping a business thrive.

For great customer service check these suggestions out.

1. Think of yourself as a client in whatever goods or service the client receives. How would you like to be treated?

2. Would you like to have someone friendly and professional on the other end of the phone?

3. This sounds a little crazy but it works for me, the business course I attended at college, I was once told by my tutor to always smile when answering the phone, because as you smile your mood changes and it reflects in the conversation you are having. There is nothing worse than a person who is half interested in listening to what you have to say.

4. Don’t interrupt the client when they are requesting the goods or services they require.

5. Have a working pen and a note book ready for taking notes or even open a word processing program on your computer if you can.

6. Take note of the time and date of the conversation and essentially make sure you take a note of the name of whom you are speaking to. So that you can call them by their name, never use the client’s first name unless they give you permission to do so, as it is very unprofessional.

7. Next take a note of their company or who they represent. Then the goods or services they require and make sure you find out when they require the goods or services. However, don’t make promises you cannot keep. Clients remember when people have a fundamental flaw; they remember when people break promises.

8. Everyone talks in business and they do tell others about individuals or companies who let them down by poor customer service as well as those who did give them that vital ingredient customer service that does an impact on the number of people who are willing to take a chance on your company. So it is essential you listen and get things right.

9. If there is an unavoidable delay in which you cannot supply the goods or services contact the client immediately and again be honest about the time in which you can deliver what you have promised in the beginning. If you can, you are providing a service; you could even give a little discount for the inconvenience which may smooth things over.

10. If you require something from the client, always use the words please and don’t ever demand or try to bully. Remember everyone has problems from time to time, so try to accommodate the customer as much as possible.

11. From time to time things do go wrong, goods can become faulty or there could be a misunderstanding as to what service a customer requires. Try to be patient, listen and then try to offer solutions to the problem.

12. If a solution cannot be met, offer a full refund right away and then give them a name and address of an alternative company who could help them so that it will have less impact on your company.

13. Manners and presentation are everything. Please and thank you do not cost anything and they can be very effective in persuading employees and colleagues to help fulfil the client’s request.

14. No one likes anyone who demands or bullies in order to get what they want, if you treat your customers, employees or colleges with respect, you in turn will be treated with respect and if you are pleasant with people they tend to try and help as much as they can. However, if you are rude and demanding people tend to think less of you and make you wait longer or do their best not to fulfil your need to fulfil your customer’s request.

15. Be fair with your employee’s or colleagues, if they do need time off for personal reasons, try to do your best to fulfil their request and if you can’t make sure you show them the reason why.

16. If someone has done a good job praise them however if they have made a mistake, don’t shout it a person’s mistake, so that everyone can listen. Instead take the colleague or the employee to one side and explain that you feel that they have made a mistake and listen to them. That way the person won’t feel humiliated.

17. It might be after you speaking to your colleague or employee, that is you that has made a mistake, apologise immediately, people do respect other people who are willing to admit they are wrong from time to time.

18. Above all, put the needs of the customer, employee’s or clients before your own, however, you do have to be careful not to take on too much otherwise you will burn out very easy and become very resentful because you are very tired.

19. Don’t try to overcharge, have a good look around and find out how much the item or service is going around; have a look around because people do not want to be ripped off, people charging alot of money when they can get the service for half the price which is up to the same standard.

20. If you have a bad experience with a difficult customer, don’t pick up the phone in a bad mood. Take a little break by having a coffee and chill out for a couple of minutes if you can, and allow your staff to do the same before dealing with other customers.

National Locums Logo

admin — Mon, 10 May 2010 12:15:58 +0000

We are delighted to give you a sneak peek at the new logo for National Locums, a leading medical recruitment agency in the provision of locum doctors to the NHS and private institutes nationwide.

We were asked to work on the logo after collaborating with the owners on previous projects. We will also be working on other exciting projects coming up very soon.

Catchphrases Poster – A Personal Project

admin — Fri, 07 May 2010 16:22:34 +0000

Thought I would add some artwork I came up with the other day. It’s my translation on an old retro poster I saw on my travels, using catchphrases off the telly over the years. I’m having it produced as a 500mm x 700mm poster. I’ll take some pics when I get it back.

Kimbells Drinks, Hospitality and Leisure Review

admin — Fri, 07 May 2010 15:00:58 +0000

Project Details

Kimbells is a large commercial law firm based in Milton Keynes, acting for clients across the UK. Kimbells is a step ahead in its approach to delivering legal advice. This means listening to what is important to their clients – whether it’s strategic input, entrepreneurial thinking or providing straightforward advice in plain English. It is vitally important that the way they market themselves communicates this ethos.

We were recently appointed to design their annual review of the year for their Drinks, Hospitality and Leisure Sector. The review covers many of the forthcoming hot topics in the industry, and is a fantastic marketing tool to show their expertise in this area.

The Grange School Prospectus

admin — Mon, 03 May 2010 18:56:33 +0000

Project Details
After working closely with The Grange School on their staff handbook, we were asked to design their new prospectus. The brief was for the document to be a more interesting and flexible piece than just a standard prospectus, so we designed a ‘pack’ that would be flexible to use for many situations.

Instead of a standard brochure design we went for a folder, inserts and a DVD. The reason for this was that if information had to be changed, it would only mean changing one insert at a time instead of reprinting a whole prospectus. The DVD was a means of showing life at The Grange School through more than just a standard prospectus. The 3 minute video manages to encapsulate the brand of the school completely and is the next best thing to actually visiting the school.

Identity Design That Means Business.

Foresite SPA Motion Video Animation

admin — Thu, 18 Mar 2010 11:03:45 +0000

Project Details
Foresite SPA is a web based sales performance application. It provides strategic management of the business drivers and process inputs that impact sales. Incorporating BPM and Relationship Management for organisations with ambitious sales plans.

Foresite required an animated introduction to all their videos and presentation materials. This would be the first thing a potential consumer would see and needed to communicate the product as an exciting new powerful sales development solution to businesses. The final animation leaves a massive impact as the brand literally explodes onto the screen. The video was produced in High Definition so that it could be used throughout it’s AV sales materials.

Identity Design That Means Business.