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	<title>idents.tv</title>
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	<link>https://idents.tv/blog</link>
	<description>television idents and broadcast design from around the world</description>
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	<language>en-US</language>
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  <link>https://idents.tv/blog</link>
  <url>http://idents.org/favicon/favicon.ico</url>
  <title>idents.tv</title>
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	<itunes:explicit>no</itunes:explicit><itunes:image href="http://idents.org/podcast/ituneslogo2.png"/><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords><itunes:summary>The best (and sometimes worst) television idents, and on-air design from Australia and around the world. Featuring work from the ABC, SBS, BBC, Channel 4, MTV and various European and International television networks and design houses.</itunes:summary><itunes:subtitle>video podcasting Australian and international television idents</itunes:subtitle><itunes:category text="TV &amp; Film"/><itunes:category text="Society &amp; Culture"><itunes:category text="History"/></itunes:category><itunes:category text="News &amp; Politics"/><itunes:category text="Arts"><itunes:category text="Design"/></itunes:category><itunes:author>John Beohm</itunes:author><itunes:owner><itunes:email>john@idents.tv</itunes:email><itunes:name>John Beohm</itunes:name></itunes:owner><item>
		<title>A new lens for Bio.</title>
		<link>https://idents.tv/blog/2014/07/16/focusing-lens-bio/</link>
		<comments>https://idents.tv/blog/2014/07/16/focusing-lens-bio/#respond</comments>
		<pubDate>Wed, 16 Jul 2014 10:54:28 +0000</pubDate>
		
				<category><![CDATA[Foxtel]]></category>
		<category><![CDATA[bio]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=3710</guid>
		<description><![CDATA[Look at the 2014 refresh for the Bio channel in Australia.]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft" title="" alt="" src="http://idents.org/312x89/biorebrand.jpg" width="312" height="89" border="0" /></p>
<p><a href="http://beohm.com/identica/foxtel/biorebrand2014-v2.mp4">Quicktime H.264</a><br />
(52mb)<br />
<a href="http://beohm.com/identica/foxtel/biorebrand2014-v2.m4v">iOS Compatible</a><br />
(8mb)<br />
<a href="http://goo.gl/V3mWUv">Watch in Flash</a></p>
<p><img class="alignleft" title="" alt="" src="http://idents.org/312x89/biobumper.jpg" width="312" height="89" border="0" /></p>
<p><a href="http://beohm.com/identica/foxtel/biobumber2014.mp4">Quicktime H.264</a><br />
(18mb)<br />
<a href="http://beohm.com/identica/foxtel/biobumper2014.m4v">iOS Compatible</a><br />
(7mb)<br />
<a href="http://goo.gl/5jCkhL">Watch in Flash</a></p>
<p>So it&#8217;s clearly been a while since I posted anything here, but its been <a href="http://idents.tv/blog/2007/11/14/the-time-is-now-on-bio/">even longer</a> since I posted anything about the Bio. channel.</p>
<p>Existing in Australia on the Foxtel platform (in one form or another) since 2004, the Bio. channel has recently refreshed its look and proposition. </p>
<p>Produced by Sydney-based <a href="http://goo.gl/Pl4Owb">Jonathon Lau</a>, the 1960&#8217;s and 70&#8217;s inspired design extended to the production itself, and adds a real depth to the rebrand that can be felt on-screen:</p>
<blockquote><p>Using a Blackmagic Studio camera the team shot hundreds of printed transparencies folding, moving, sliding and bending. These live elements were combined with motion graphics to be at the centre of the onscreen package. The authenticity and nostalgia from these techniques make a good match for the channel&#8217;s brand values.</p></blockquote>
<p>For more info check out <a href="https://www.behance.net/gallery/18154689/bio-2014-Channel-Rebrand">this</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>Look at the 2014 refresh for the Bio channel in Australia.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>Look at the 2014 refresh for the Bio channel in Australia.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>Channel 4: Born Risky.</title>
		<link>https://idents.tv/blog/2013/11/11/channel-4-born-risky/</link>
		<comments>https://idents.tv/blog/2013/11/11/channel-4-born-risky/#comments</comments>
		<pubDate>Mon, 11 Nov 2013 09:55:49 +0000</pubDate>
		
				<category><![CDATA[Channel 4]]></category>
		<category><![CDATA[Videos: Promos]]></category>
		<category><![CDATA[channel 4]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=3700</guid>
		<description><![CDATA[Born Risky. Born to be different.]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft" title="" alt="" src="http://idents.org/312x89/bornrisky1.jpg" width="312" height="89" border="0" /></p>
<p><a href="http://beohm.com/identica/bornrisky/bornrisky-promo.mp4">Quicktime H.264</a><br />
(20mb)<br />
<a href="http://beohm.com/identica/bornrisky/bornrisky-promo.m4v">iOS Compatible</a><br />
(10mb)<br />
<a href="http://idents.org/flashtml/bornrisky-promo.html">Watch in Flash</a></p>
<p><img class="alignleft" title="" alt="" src="http://idents.org/312x89/bornrisky2.jpg" width="312" height="89" border="0" /></p>
<p><a href="http://beohm.com/identica/bornrisky/bornrisky-stings.mp4">Quicktime H.264</a><br />
(5mb)<br />
<a href="http://beohm.com/identica/bornrisky/bornrisky-stings.m4v">iOS Compatible</a><br />
(4mb)<br />
<a href="http://idents.org/flashtml/bornrisky-stings.html">Watch in Flash</a></p>
<p>Channel 4 stands up for what it believes in a <a href="http://www.channel4.com/programmes/bornrisky">new campaign</a> designed to remind viewers of its remit and purpose.</p>
<blockquote><p>We were set up to experiment, provoke and entertain, and to put our profits into our programmes. You may love us, you may want to punch our lights out, but we make programmes we believe in. We can do this because we were Born Risky. </p></blockquote>
<p>Produced in house by 4Creative. Full credits <a href="http://www.campaignlive.co.uk/thework/1217102/">here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>https://idents.tv/blog/2013/11/11/channel-4-born-risky/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>Born Risky. Born to be different.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>Born Risky. Born to be different.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>The movement of France 5.</title>
		<link>https://idents.tv/blog/2013/07/31/the-movement-of-france-5/</link>
		<comments>https://idents.tv/blog/2013/07/31/the-movement-of-france-5/#respond</comments>
		<pubDate>Wed, 31 Jul 2013 10:54:23 +0000</pubDate>
		
				<category><![CDATA[European TV]]></category>
		<category><![CDATA[Videos: Idents]]></category>
		<category><![CDATA[france 5]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=3690</guid>
		<description><![CDATA[France 5 idents... "like a chain reaction between completely different worlds".]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft" title="" alt="" src="http://idents.org/312x89/france5.jpg" width="312" height="89" border="0" /></p>
<p><a href="http://beohm.com/identica/france5/france5movement.mp4">Quicktime H.264</a><br />
(29mb)<br />
<a href="http://beohm.com/identica/france5/france5movement.m4v">iOS Compatible</a><br />
(9mb)<br />
<a href="http://idents.org/flashtml/france5movement.html">Watch in Flash</a></p>
<p>Created by <a href="http://www.lestelecreateurs.com/projects/f5-jingle-pub-movement-no9/">Les TÃ©lÃ©crÃ©ateurs</a> for French public service channel <a href="http://en.wikipedia.org/wiki/France_5">France 5</a>, these idents are damn near perfect in their simplicity.</p>
<blockquote><p>The concept is as simple as it is strong; a multitude of things that move in the same direction, one following the other, like a chain reaction between completely different worlds. Its underlying meaning is stated loud and clear: knowledge derives from making new links.</p></blockquote>
<p>Understated and engaging, you can see more from the channels branding <a href="https://vimeo.com/61790427">here</a>.</p>
]]></content:encoded>
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		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>France 5 idents... "like a chain reaction between completely different worlds".</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>France 5 idents... "like a chain reaction between completely different worlds".</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>Jones! A new New Zealand channel.</title>
		<link>https://idents.tv/blog/2013/05/16/jones-a-new-new-zealand-channel/</link>
		<comments>https://idents.tv/blog/2013/05/16/jones-a-new-new-zealand-channel/#respond</comments>
		<pubDate>Thu, 16 May 2013 09:00:04 +0000</pubDate>
		
				<category><![CDATA[New Zealand TV]]></category>
		<category><![CDATA[Videos: Idents]]></category>
		<category><![CDATA[new zealand]]></category>
		<category><![CDATA[sky]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=3675</guid>
		<description><![CDATA[New look for a new channel in New Zealand.]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft" title="" alt="" src="http://idents.org/312x89/jones1.jpg" width="312" height="89" border="0" /></p>
<p>&gt; <a href="http://beohm.com/identica/newzealand/jones-reel.mov">Quicktime H.264</a><br />
(67mb)<br />
&gt; <a href="http://beohm.com/identica/newzealand/jones-reel.m4v">iOS Compatible</a><br />
(16mb)<br />
&gt; <a href="http://idents.org/flashtml/jones-reel.html">Watch in Flash</a></p>
<p><img class="alignleft" title="" alt="" src="http://idents.org/312x89/jones2.jpg" width="312" height="89" border="0" /></p>
<p>&gt; <a href="http://beohm.com/identica/newzealand/jones-idents.mov">Quicktime H.264</a><br />
(67mb)<br />
&gt; <a href="http://beohm.com/identica/newzealand/jones-idents.m4v">iOS Compatible</a><br />
(16mb)<br />
&gt; <a href="http://idents.org/flashtml/jones-idents.html">Watch in Flash</a></p>
<p>A new channel launched in New Zealand this week called <a href="https://en.wikipedia.org/wiki/Jones!_%28New_Zealand%29">Jones!</a> that embraces the world of classic television with a modern slant and very upbeat branding.</p>
<p>Created by NZ based <a href="http://brandspank.com/">Brandspank</a> its a nice spin on the traditional look and feel generally associated with channels filled with Colombo and Cheers reruns.</p>
]]></content:encoded>
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		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>New look for a new channel in New Zealand.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>New look for a new channel in New Zealand.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>From Television Centre to Broadcasting House.</title>
		<link>https://idents.tv/blog/2013/03/19/from-television-centre-to-broadcasting-house/</link>
		<comments>https://idents.tv/blog/2013/03/19/from-television-centre-to-broadcasting-house/#comments</comments>
		<pubDate>Tue, 19 Mar 2013 10:39:16 +0000</pubDate>
		
				<category><![CDATA[BBC (Other)]]></category>
		<category><![CDATA[BBC One]]></category>
		<category><![CDATA[Videos: Broadcast News]]></category>
		<category><![CDATA[bbc news]]></category>
		<category><![CDATA[broadcasting house]]></category>
		<category><![CDATA[television centre]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=3665</guid>
		<description><![CDATA[BBC One says goodbye to TVC.]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft" title="" alt="" src="http://idents.org/312x89/goodbye.jpg" width="312" height="89" border="0" /></p>
<p>&gt; <a href="http://beohm.com/identica/bbcnews2013/goodbyeTVC.mp4">Quicktime H.264</a><br />
(123mb)<br />
&gt; <a href="http://beohm.com/identica/bbcnews2013/goodbyeTVC.m4v">iOS Compatible</a><br />
(33mb)<br />
&gt; <a href="http://idents.org/flashtml/goodbyeTVC.html">Watch in Flash</a></p>
<p><img class="alignleft" title="" alt="" src="http://idents.org/312x89/hello.jpg" width="312" height="89" border="0" /></p>
<p>&gt; <a href="http://beohm.com/identica/bbcnews2013/helloBH.mp4">Quicktime H.264</a><br />
(130mb)<br />
&gt; <a href="http://beohm.com/identica/bbcnews2013/helloBH.m4v">iOS Compatible</a><br />
(35mb)<br />
&gt; <a href="http://idents.org/flashtml/helloBH.html">Watch in Flash</a></p>
<p>After <a href="http://www.bbc.co.uk/news/uk-21818963">nearly 45 years of bulletins</a>, the BBC signed off from Television Centre for the last time on Sunday evening. As of now the entire BBC news operation is based out of Broadcasting House, billed as <a href="http://youtu.be/Qvtx-_K3DT8">The World&#8217;s Newsroom</a> and home to over 2,000 journalists the billion dollar revamp of the news division now see&#8217;s television, radio and online working alongside for the first time.</p>
<p>Mishal Husain led the final broadcast from Television Centre on March 17th at 10pm, with Sophie Raworth christening the new home for BBC One the next day at 1pm, with the above stories documenting the historic move.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
<enclosure length="32974703" type="video/x-m4v" url="http://beohm.com/identica/bbcnews2013/goodbyeTVC.m4v"/>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>BBC One says goodbye to TVC.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>BBC One says goodbye to TVC.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
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		<title>Adam Hills’ Alternative Christmas Message.</title>
		<link>https://idents.tv/blog/2013/01/02/adam-hills-alternative-christmas-message/</link>
		<comments>https://idents.tv/blog/2013/01/02/adam-hills-alternative-christmas-message/#respond</comments>
		<pubDate>Wed, 02 Jan 2013 08:22:43 +0000</pubDate>
		
				<category><![CDATA[Channel 4]]></category>
		<category><![CDATA[Videos: TV]]></category>
		<category><![CDATA[adam hills]]></category>
		<category><![CDATA[channel 4]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=3275</guid>
		<description><![CDATA[Adam Hills delivers the 2012 alternative Christmas message.]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft" title="" alt="" src="http://idents.org/312x89/adamhillsxmas.jpg" width="312" height="89" border="0" /></p>
<p>&gt; <a href="http://beohm.com/identica/c4xmas2012/c4adamhills.mp4">Quicktime H.264</a><br />
(130mb)<br />
&gt; <a href="http://beohm.com/identica/c4xmas2012/c4adamhills.m4v">iOS Compatible</a><br />
(65mb)<br />
&gt; <a href="http://idents.org/flashtml/c4adamhills.html">Watch in Flash</a></p>
<p>Australian comedian Adam Hills delivered the latest Channel 4 &#8220;<a href="http://en.wikipedia.org/wiki/Alternative_Christmas_message">Alternative Christmas message</a>&#8221; this year focusing on the Paralympics, with reference to the hugely successful <a href="http://idents.tv/blog/2012/07/24/meet-the-superhumans/">Meet The Superhumans</a> campaign. Shot in a single <a href="http://en.wikipedia.org/wiki/Long_take">long take</a> it&#8217;s a particularly sincere and poetic spin on the annual tradition.</p>
<p>Presenters of previous alternative Christmas messages have ranged from <a href="http://idents.tv/videos/margec4xmas.html">Marge Simpson</a> to <a href="http://idents.tv/blog/2008/12/27/channel-4s-truly-alternative-christmas-message/">Mahmoud Ahmadinejad</a>.</p>
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		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>Adam Hills delivers the 2012 alternative Christmas message.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>Adam Hills delivers the 2012 alternative Christmas message.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>There’s always more to uncover.</title>
		<link>https://idents.tv/blog/2012/12/16/theres-always-more-to-uncover/</link>
		<comments>https://idents.tv/blog/2012/12/16/theres-always-more-to-uncover/#respond</comments>
		<pubDate>Sun, 16 Dec 2012 10:17:52 +0000</pubDate>
		
				<category><![CDATA[SBS]]></category>
		<category><![CDATA[Videos: Promos]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2996</guid>
		<description><![CDATA[Promos for SBS documentaries.]]></description>
				<content:encoded><![CDATA[<p><img src="http://idents.org/312x89/sbsfresh.jpg" border="0" title="" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/sbs/sbsdocs/SBSDocs-FreshHistory.mov">Quicktime H.264</a><br />
(46mb)<br />
> <a href="http://beohm.com/identica/sbs/sbsdocs/SBSDocs-FreshHistory.m4v">iOS Compatible</a><br />
(4.7mb)<br />
> <a href="http://idents.tv/videos/SBSDocs-FreshHistory.html">Watch in Flash</a> </p>
<p><img src="http://idents.org/312x89/sbsreal.jpg" border="0" title="" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/sbs/sbsdocs/SBSDocs-RealLives.mov">Quicktime H.264</a><br />
(46mb)<br />
> <a href="http://beohm.com/identica/sbs/sbsdocs/SBSDocs-RealLives.m4v">iOS Compatible</a><br />
(4.6mb)<br />
> <a href="http://idents.tv/videos/SBSDocs-RealLives.html">Watch in Flash</a> </p>
<p><img src="http://idents.org/312x89/sbstravel.jpg" border="0" title="" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/sbs/sbsdocs/SBSDocs-TravelAdventure.mov">Quicktime H.264</a><br />
(47mb)<br />
> <a href="http://beohm.com/identica/sbs/sbsdocs/SBSDocs-TravelAdventure.m4v">iOS Compatible</a><br />
(2.9mb)<br />
> <a href="http://idents.tv/videos/SBSDocs-TravelAdventure.html">Watch in Flash</a> </p>
<p>Launched earlier this year to highlight the diversity of <a href="http://www.sbs.com.au/documentary/">factual programming on SBS</a>, this trio of promos created by <a href="http://www.ussydney.com/">US Sydney</a> and <a href="http://www.methodstudios.com.au/">Method Studios</a> are simply stunning.</p>
<p>This award winning campaign creatively integrates programme footage into a unique and compelling spot worthy of its broadcaster.</p>
<p>Full credits <a href="http://mumbrella.com.au/sbs-pushes-documentaries-with-theres-always-more-to-uncover-promos-107133">here</a>.</p>
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		<slash:comments>0</slash:comments>
<enclosure length="0" type="text/html;" url="http://beohm.com/identica/sbs/sbsdocs/SBSDocs-FreshHistory.m4v"/>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>Promos for SBS documentaries.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>Promos for SBS documentaries.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>Redfern Now.</title>
		<link>https://idents.tv/blog/2012/11/02/redfern-now/</link>
		<comments>https://idents.tv/blog/2012/11/02/redfern-now/#respond</comments>
		<pubDate>Fri, 02 Nov 2012 11:00:14 +0000</pubDate>
		
				<category><![CDATA[ABC1]]></category>
		<category><![CDATA[Videos: Openings]]></category>
		<category><![CDATA[abc1]]></category>
		<category><![CDATA[redfern now]]></category>
		<category><![CDATA[solid state]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2868</guid>
		<description><![CDATA[Opening titles for Redfern Now.]]></description>
				<content:encoded><![CDATA[<p><img src="http://idents.org/312x89/redfernow.jpg" border="0" title="" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/abc/RedfernNow-Opening.mp4">Quicktime H.264</a><br />
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<p><a href="http://www.abc.net.au/tv/redfernnow/">Redfern Now</a> is the first drama series of its kind to be written, performed, directed and produced by Indigenous Australians.</p>
<p>With acclaimed British writer Jimmmy McGovern as Story Producer this bold drama premiered last night in Australia on public broadcaster ABC1.</p>
<p>The title sequence by Sydney based <a href="http://thesolidstate.com.au/">The Solid State</a> is a fitting introduction to this compelling and layered new anthology series.</p>
]]></content:encoded>
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<enclosure length="13867226" type="video/x-m4v" url="http://beohm.com/identica/abc/RedfernNow-Opening.m4v"/>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>Opening titles for Redfern Now.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>Opening titles for Redfern Now.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>Fashion TV en EspaÃ±ol.</title>
		<link>https://idents.tv/blog/2012/10/03/fashion-tv-en-espanol/</link>
		<comments>https://idents.tv/blog/2012/10/03/fashion-tv-en-espanol/#comments</comments>
		<pubDate>Wed, 03 Oct 2012 13:01:37 +0000</pubDate>
		
				<category><![CDATA[European TV]]></category>
		<category><![CDATA[Videos: Idents]]></category>
		<category><![CDATA[fashion tv]]></category>
		<category><![CDATA[spain]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2849</guid>
		<description><![CDATA[Fashion TV en EspaÃ±ol.]]></description>
				<content:encoded><![CDATA[<p><img src="http://idents.org/312x89/fasionespana.jpg" border="0" title="" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/fashiontv/fashiontv-espana.mov">Quicktime H.264</a><br />
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<p><img src="http://idents.org/312x89/fasionfull.jpg" border="0" title="" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/fashiontv/fashiontv-full.mov">Quicktime H.264</a><br />
(317mb)<br />
> <a href="http://beohm.com/identica/fashiontv/fashiontv-full.m4v">iOS Compatible</a><br />
(102mb)<br />
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<p>For a channel best known for broadcasting runway footage this branding work for <a href="http://en.wikipedia.org/wiki/Fashion_tv">Fashion TV</a> in Spain is surprisingly captivating. </p>
<p>Designed by Madrid based <a href="http://heliovega.com/">Helio Vega</a> its a beautiful execution which will no doubt outshine the programming on its own network.</p>
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<enclosure length="30202431" type="video/x-m4v" url="http://beohm.com/identica/fashiontv/fashiontv-espana.m4v"/>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>Fashion TV en EspaÃ±ol.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>Fashion TV en EspaÃ±ol.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>Meet The Superhumans.</title>
		<link>https://idents.tv/blog/2012/07/24/meet-the-superhumans/</link>
		<comments>https://idents.tv/blog/2012/07/24/meet-the-superhumans/#respond</comments>
		<pubDate>Tue, 24 Jul 2012 11:35:36 +0000</pubDate>
		
				<category><![CDATA[Channel 4]]></category>
		<category><![CDATA[Videos: Promos]]></category>
		<category><![CDATA[channel 4]]></category>
		<category><![CDATA[olympics]]></category>
		<category><![CDATA[paralympics]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2830</guid>
		<description><![CDATA[The London 2012 Paralympic Games]]></description>
				<content:encoded><![CDATA[<p><a href="http://idents.org/312x89/para2012big.jpg"><img src="http://idents.org/312x89/para2012.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></a></p>
<p>> <a href="http://beohm.com/identica/paralympics/meet-the-superhumans-paralympics2012.mp4">Quicktime H.264</a><br />
(66mb)<br />
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(29mb)<br />
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<p>Broadcast concurrently <a href="http://www.guardian.co.uk/media/2012/jul/17/paralympic-games-channel-4">across 78 different UK television channels</a> last week &#8220;Meet the Superhumans&#8221; is a 90 second film produced as part of Channel 4&#8217;s campaign to promote their coverage of the <a href="http://paralympics.channel4.com/">London 2012 Paralympic Games</a>.</p>
<p>Accompanied by &#8216;<a href="http://youtu.be/pCx5Std7mCo">Harder Than You Think</a>&#8216; from Public Enemy, it&#8217;s a spectacular piece of work from <a href="http://www.4creative.co.uk/">4Creative</a> and a powerful introduction to the Paralympics.</p>
<p>Full credits <a href="http://www.channel4.com/info/press/news/channel-4-takes-over-tv-with-meet-the-superhumans-campaign">here</a>.</p>
]]></content:encoded>
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<enclosure length="29805060" type="video/x-m4v" url="http://beohm.com/identica/paralympics/meet-the-superhumans-paralympics2012.m4v"/>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>The London 2012 Paralympic Games</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>The London 2012 Paralympic Games</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>The Olympic Broadcaster.</title>
		<link>https://idents.tv/blog/2012/07/04/the-olympic-broadcaster/</link>
		<comments>https://idents.tv/blog/2012/07/04/the-olympic-broadcaster/#respond</comments>
		<pubDate>Wed, 04 Jul 2012 12:40:56 +0000</pubDate>
		
				<category><![CDATA[BBC One]]></category>
		<category><![CDATA[Videos: Openings]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[olympics]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2815</guid>
		<description><![CDATA[The official BBC trailer of London 2012.]]></description>
				<content:encoded><![CDATA[<p><a href="http://idents.org/312x89/london2012big.jpg"><img src="http://idents.org/312x89/london2012.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></a></p>
<p>> <a href="http://beohm.com/identica/london2012/london2012bbc.mp4">Quicktime H.264</a><br />
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<p>The BBC broadcast the full length trailer for the London 2012 Olympics last night on BBC One. The campaign shows the landscape of the United Kingdom transformed into a giant sporting arena, with music written and performed by Elbow.</p>
<p>Creative agency <a href="http://www.rkcryr.com/">Rainey Kelly Campbell Roalfe Y&#038;R</a> developed the concept and the animation was created by <a href="http://www.passion-london.com/">Passion Pictures</a> and produced by <a href="http://www.redbeemedia.com/">Red Bee Media</a>.</p>
<p>Continuing a tradition of animated promos, check out previous Olympics trailers for <a href="http://idents.tv/blog/2010/03/02/the-black-and-white-olympics/">Vancouver 2010</a> and <a href="http://idents.tv/blog/2008/07/25/everybody-was-kung-fu-fighting-on-the-bbc/">Beijing 2008</a>.</p>
]]></content:encoded>
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<enclosure length="31016302" type="video/x-m4v" url="http://beohm.com/identica/london2012/london2012bbc.m4v"/>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>The official BBC trailer of London 2012.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>The official BBC trailer of London 2012.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
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		<title>Gloob launches in Brazil.</title>
		<link>https://idents.tv/blog/2012/06/30/gloob-launches-in-brazil/</link>
		<comments>https://idents.tv/blog/2012/06/30/gloob-launches-in-brazil/#comments</comments>
		<pubDate>Sat, 30 Jun 2012 11:44:16 +0000</pubDate>
		
				<category><![CDATA[American TV]]></category>
		<category><![CDATA[Videos: Idents]]></category>
		<category><![CDATA[brazil]]></category>
		<category><![CDATA[globosat]]></category>
		<category><![CDATA[gloob]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2804</guid>
		<description><![CDATA[Gloob launches in Brazil.]]></description>
				<content:encoded><![CDATA[<p><a href="http://idents.org/312x89/gloob1.jpg"><img src="http://idents.org/312x89/gloob1small.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></a></p>
<p>> <a href="http://beohm.com/identica/brazil/gloob-1.mp4">Quicktime H.264</a><br />
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> <a href="http://idents.tv/videos/gloob-1.html">Watch in Flash</a><br />
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<p><a href="http://idents.org/312x89/gloob2.jpg"><img src="http://idents.org/312x89/gloob2small.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></a></p>
<p>> <a href="http://beohm.com/identica/brazil/gloob-2.mp4">Quicktime H.264</a><br />
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> <a href="http://idents.tv/videos/gloob-2.html">Watch in Flash</a><br />
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<p><a href="http://idents.org/312x89/gloob3.jpg"><img src="http://idents.org/312x89/gloob3small.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></a></p>
<p>> <a href="http://beohm.com/identica/brazil/gloob-3.mp4">Quicktime H.264</a><br />
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> <a href="http://idents.tv/videos/gloob-3.html">Watch in Flash</a><br />
(6mb)</p>
<p>Brazil just got itself a new channel with the launch of children&#8217;s entertainment network Gloob earlier this month. Designed by the <a href="http://canaisglobosat.globo.com/">Globosat in-house team</a>, you can get full details of the launch <a href="http://www.underconsideration.com/brandnew/archives/kids_in_brazil_get_their_gloob_on.php">here</a>.</p>
]]></content:encoded>
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<enclosure length="8295106" type="video/x-m4v" url="http://beohm.com/identica/brazil/gloob-1.m4v"/>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>Gloob launches in Brazil.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>Gloob launches in Brazil.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>Merger baby: The birth of NBC Sports.</title>
		<link>https://idents.tv/blog/2012/06/25/merger-baby-the-birth-of-nbc-sports/</link>
		<comments>https://idents.tv/blog/2012/06/25/merger-baby-the-birth-of-nbc-sports/#respond</comments>
		<pubDate>Mon, 25 Jun 2012 11:12:41 +0000</pubDate>
		
				<category><![CDATA[American TV]]></category>
		<category><![CDATA[Videos: Idents]]></category>
		<category><![CDATA[nbc]]></category>
		<category><![CDATA[sports]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2793</guid>
		<description><![CDATA[The birth of NBC Sports.]]></description>
				<content:encoded><![CDATA[<p><a href="http://idents.org/312x89/nbcsports.jpg"><img src="http://idents.org/312x89/nbcsports2.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></a></p>
<p>> <a href="http://beohm.com/identica/nbcsports/NBC-Sports-2012.mov">Quicktime H.264</a><br />
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> <a href="http://idents.tv/videos/NBC-Sports-2012.html">Watch in Flash</a><br />
(5.2mb)</p>
<p>With the <a href="http://en.wikipedia.org/wiki/Comcast_NBC_merger">Comcast/NBCU merger</a> complete the newly formed NBC Sports division (which includes a rebranded <a href="http://en.wikipedia.org/wiki/NBC_Sports_Network#As_Versus">Versus Network</a>) needed a clear identity. </p>
<p>In steps LA based <a href="http://www.troika.tv/">Troika</a> who created the new branding for the division that would represent everything from the Olympics to Sunday Night Football and Tour de France.</p>
<p>Roll montage..</p>
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<enclosure length="34085811" type="video/x-m4v" url="http://beohm.com/identica/nbcsports/NBC-Sports-2012.m4v"/>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>The birth of NBC Sports.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>The birth of NBC Sports.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
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		<title>ArchÃ©ologie from Curtis Baigent.</title>
		<link>https://idents.tv/blog/2012/06/22/archeologie-from-curtis-baigent/</link>
		<comments>https://idents.tv/blog/2012/06/22/archeologie-from-curtis-baigent/#respond</comments>
		<pubDate>Fri, 22 Jun 2012 11:15:53 +0000</pubDate>
		
				<category><![CDATA[European TV]]></category>
		<category><![CDATA[Videos: Openings]]></category>
		<category><![CDATA[ArchÃ©ologie]]></category>
		<category><![CDATA[france]]></category>
		<category><![CDATA[france 5]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2783</guid>
		<description><![CDATA[New opening title sequence for the France 5 programme "ArchÃ©ologie".]]></description>
				<content:encoded><![CDATA[<p><a href="http://idents.org/312x89/archbig.jpg"><img src="http://idents.org/312x89/arch.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></a></p>
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<p>Paris based designer <a href="http://curtisbaigent.com/">Curtis Baigent</a> has re-imagined the sandscapes and dusty cliches surrounding archeology for this new opening title sequence for the France 5 programme &#8220;ArchÃ©ologie&#8221;.</p>
]]></content:encoded>
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<enclosure length="5778587" type="video/x-m4v" url="http://beohm.com/identica/fr/Archeologie.m4v"/>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>New opening title sequence for the France 5 programme "ArchÃ©ologie".</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>New opening title sequence for the France 5 programme "ArchÃ©ologie".</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>See the big picture.. on Prime.</title>
		<link>https://idents.tv/blog/2012/05/03/see-the-big-picture-on-prime/</link>
		<comments>https://idents.tv/blog/2012/05/03/see-the-big-picture-on-prime/#comments</comments>
		<pubDate>Thu, 03 May 2012 10:39:14 +0000</pubDate>
		
				<category><![CDATA[European TV]]></category>
		<category><![CDATA[Videos: Promos]]></category>
		<category><![CDATA[belgium]]></category>
		<category><![CDATA[mad men]]></category>
		<category><![CDATA[prime]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2775</guid>
		<description><![CDATA[Belgium broadcaster Prime see's the bigger picture.]]></description>
				<content:encoded><![CDATA[<p><a href="http://idents.org/312x89/prime2012big.jpg"><img src="http://idents.org/312x89/prime2012.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></a></p>
<p>> <a href="http://beohm.com/identica/belgium/bigpicture-prime2012.mp4">Quicktime H.264</a><br />
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> <a href="http://beohm.com/identica/belgium/bigpicture-prime2012.m4v">iPod Compatible</a><br />
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> <a href="http://idents.tv/videos/bigpicture-prime2012.html">Watch in Flash</a><br />
(6.8mb)</p>
<p>As a follow up to <a href="http://idents.tv/blog/2011/02/03/the-childish-games-of-adult-drama/">last years toy figurines inspired spot</a>, this year the same team have produced this deconstruction of Belgium broadcaster Prime&#8217;s upcoming programming line up.</p>
]]></content:encoded>
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<enclosure length="22535898" type="video/x-m4v" url="http://beohm.com/identica/belgium/bigpicture-prime2012.m4v"/>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>Belgium broadcaster Prime see's the bigger picture.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>Belgium broadcaster Prime see's the bigger picture.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>Dancing with 4Music.</title>
		<link>https://idents.tv/blog/2012/03/18/dancing-with-4music/</link>
		<comments>https://idents.tv/blog/2012/03/18/dancing-with-4music/#comments</comments>
		<pubDate>Sun, 18 Mar 2012 03:28:11 +0000</pubDate>
		
				<category><![CDATA[Channel 4]]></category>
		<category><![CDATA[Videos: Idents]]></category>
		<category><![CDATA[4music]]></category>
		<category><![CDATA[channel 4]]></category>
		<category><![CDATA[music]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2758</guid>
		<description><![CDATA[The new look 4Music.]]></description>
				<content:encoded><![CDATA[<p><img src="http://idents.org/312x89/4musicstreet.jpg" border="0" title="" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/4music/4music_street_30sec.mov">Quicktime H.264</a><br />
(29mb)<br />
> <a href="http://beohm.com/identica/4music/4music_street_30sec.mp4">iOS Compatible</a><br />
(6mb)<br />
> <a href="http://idents.tv/videos/4music_street_30sec.html">Watch in Flash</a><br />
(8mb)</p>
<p><img src="http://idents.org/312x89/4musicclub.jpg" border="0" title="" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/4music/4music_club_30sec.mov">Quicktime H.264</a><br />
(31mb)<br />
> <a href="http://beohm.com/identica/4music/4music_club_30sec.mp4">iOS Compatible</a><br />
(6mb)<br />
> <a href="http://idents.tv/videos/4music_club_30sec.html">Watch in Flash</a><br />
(8mb)</p>
<p><img src="http://idents.org/312x89/4musicpool.jpg" border="0" title="" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/4music/4music_pool_30sec.mov">Quicktime H.264</a><br />
(30mb)<br />
> <a href="http://beohm.com/identica/4music/4music_pool_30sec.mp4">iOS Compatible</a><br />
(6mb)<br />
> <a href="http://idents.tv/videos/4music_pool_30sec.html">Watch in Flash</a><br />
(8mb)</p>
<p><img src="http://idents.org/312x89/4musicgas.jpg" border="0" title="" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/4music/4music_gas_30sec.mov">Quicktime H.264</a><br />
(29mb)<br />
> <a href="http://beohm.com/identica/4music/4music_gas_30sec.mp4">iOS Compatible</a><br />
(6mb)<br />
> <a href="http://idents.tv/videos/4music_gas_30sec.html">Watch in Flash</a><br />
(7mb)</p>
<p>British music and entertainment channel <a href="http://en.wikipedia.org/wiki/4music">4Music</a> refreshed its on-air branding this month and introduced four new idents based around dance.</p>
<p>I&#8217;m reminded of the old <a href="http://idents.tv/blog/2007/04/30/the-bbc-one-idents-that-started-this-blog/">BBC One &#8216;Rhythm and Movement&#8217;</a> idents that still remain a gold standard for television branding. And having recently seen <a href="https://vimeo.com/32863883">Pina</a> I still think there is plenty of room to further explore dance in idents. </p>
<p>For more info on the 4Music rebrand <a href="http://beohm.com/identica/pdf/PressRelease_4Music_BoxTVCreative.pdf">read this</a>.</p>
<p><em>(Thanks for the details <a href="http://nicholasbentley.co.uk/">Nick</a>)</em></p>
]]></content:encoded>
			<wfw:commentRss>https://idents.tv/blog/2012/03/18/dancing-with-4music/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
<enclosure length="5612366" type="video/mp4" url="http://beohm.com/identica/4music/4music_club_30sec.mp4"/>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>The new look 4Music.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>The new look 4Music.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>I love “I love Food”.</title>
		<link>https://idents.tv/blog/2012/03/14/i-love-i-love-food/</link>
		<comments>https://idents.tv/blog/2012/03/14/i-love-i-love-food/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 10:40:32 +0000</pubDate>
		
				<category><![CDATA[Foxtel]]></category>
		<category><![CDATA[Videos: Promos]]></category>
		<category><![CDATA[lifestyle food]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2738</guid>
		<description><![CDATA[Great new promo for LifeStyle Food.]]></description>
				<content:encoded><![CDATA[<p><a href="http://idents.org/lightbox/ilovefoodbig.jpg"><img src="http://idents.org/312x89/ilovefood.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></a></p>
<p>> <a href="http://beohm.com/identica/foxtel/ILoveFood.mp4">Quicktime H.264</a><br />
(33.8mb)<br />
> <a href="http://beohm.com/identica/foxtel/ILoveFood.m4v">iOS Compatible</a><br />
(15.2mb)<br />
> <a href="http://idents.tv/videos/ILoveFood.html">Watch in Flash</a><br />
(10.8mb)</p>
<p>A simple, funny and beautifully shot promo from <a href="https://vimeo.com/samueldunn">Samuel Dunn and Benjamin Jones</a> for the <a href="http://en.wikipedia.org/wiki/LifeStyle_Food">LifeStyle Food Channel</a> once again proves that a <a href="http://youtu.be/5sQeQC4hT10">well chosen song</a> and a witty premise is all it takes to get my attention. </p>
<p>I particularly appreciated that it took 60 seconds before the voiceover came in, because as someone once told me: a lack of explication makes for..</p>
]]></content:encoded>
			<wfw:commentRss>https://idents.tv/blog/2012/03/14/i-love-i-love-food/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
<enclosure length="15226655" type="video/x-m4v" url="http://beohm.com/identica/foxtel/ILoveFood.m4v"/>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>Great new promo for LifeStyle Food.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>Great new promo for LifeStyle Food.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>Happy Super Bowl, America.</title>
		<link>https://idents.tv/blog/2012/02/07/enjoy-the-super-bowl-america/</link>
		<comments>https://idents.tv/blog/2012/02/07/enjoy-the-super-bowl-america/#respond</comments>
		<pubDate>Mon, 06 Feb 2012 14:48:14 +0000</pubDate>
		
				<category><![CDATA[American TV]]></category>
		<category><![CDATA[Videos: Promos]]></category>
		<category><![CDATA[30 rock]]></category>
		<category><![CDATA[nbc]]></category>
		<category><![CDATA[snl]]></category>
		<category><![CDATA[super bowl]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2726</guid>
		<description><![CDATA[All I can say is.. bravo NBC.]]></description>
				<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/36281838?title=0&amp;byline=0&amp;portrait=0" width="469" height="264" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p>All I can say is.. bravo NBC.</p>
]]></content:encoded>
			<wfw:commentRss>https://idents.tv/blog/2012/02/07/enjoy-the-super-bowl-america/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator></item>
		<item>
		<title>Seven billion and counting.. the new look SBS.</title>
		<link>https://idents.tv/blog/2011/11/02/seven-billion-and-counting-the-new-look-sbs/</link>
		<comments>https://idents.tv/blog/2011/11/02/seven-billion-and-counting-the-new-look-sbs/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 10:17:18 +0000</pubDate>
		
				<category><![CDATA[SBS]]></category>
		<category><![CDATA[Videos: Idents]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2715</guid>
		<description><![CDATA[SBS celebrates the seven billionth story.]]></description>
				<content:encoded><![CDATA[<p><img src="http://idents.org/312x89/sbs7.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/sbs/SBS-7billion.mp4">Quicktime H.264</a><br />
(142mb)<br />
> <a href="http://beohm.com/identica/sbs/SBS-7billion.m4v">iOS Compatible</a><br />
(12mb)<br />
> <a href="http://idents.tv/videos/SBS-7billion.html">Watch in Flash</a><br />
(10mb)</p>
<p>This new spot for SBS is not only visually beautifully and <a href="http://www.abc.net.au/news/2011-10-31/cheers-and-fears-as-world-population-hits-7bn/3611196">perfectly timed</a>, its also surprisingly profound, and layered in meaning that only a broadcaster like this would aim for. Created from a collaboration featuring:</p>
<blockquote><p>contributions from Animal Logic, playwright Caleb Lewis, Indigenous creative agency Gilimbaa, Jam Sydney and Ghanaian born, Australian performer Dorinda Hafner.</p></blockquote>
<p>Produced by <a href="http://www.ussydney.com/">US Sydney</a>, with full credits <a href="http://www.campaignbrief.com/2011/10/us-sydney-joins-forces-with-sb.html">here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>https://idents.tv/blog/2011/11/02/seven-billion-and-counting-the-new-look-sbs/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
<enclosure length="12138288" type="video/x-m4v" url="http://beohm.com/identica/sbs/SBS-7billion.m4v"/>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>SBS celebrates the seven billionth story.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>SBS celebrates the seven billionth story.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>Current TV hoists a new logo up the flagpole.</title>
		<link>https://idents.tv/blog/2011/09/21/current-tv-hoists-a-new-logo-up-the-flagpole/</link>
		<comments>https://idents.tv/blog/2011/09/21/current-tv-hoists-a-new-logo-up-the-flagpole/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 03:18:36 +0000</pubDate>
		
				<category><![CDATA[American TV]]></category>
		<category><![CDATA[Videos: Idents]]></category>
		<category><![CDATA[al gore]]></category>
		<category><![CDATA[current tv]]></category>
		<category><![CDATA[hungry beast]]></category>
		<category><![CDATA[infomania]]></category>
		<category><![CDATA[keith olbermann]]></category>
		<category><![CDATA[msnbc]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2695</guid>
		<description><![CDATA[New look for Al Gore's Current TV.]]></description>
				<content:encoded><![CDATA[<p><a href="http://idents.org/lightbox/current2011big.jpg"><img src="http://idents.org/312x89/current2011.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></a></p>
<p>> <a href="http://beohm.com/identica/current-TV/current2011.mov">Quicktime H.264</a><br />
(21.5mb)<br />
> <a href="http://beohm.com/identica/current-TV/current2011.m4v">iPod Compatible</a><br />
(13.3mb)<br />
> <a href="http://idents.tv/videos/current2011.html">Watch in Flash</a><br />
(9.9mb)</p>
<p>When I was in the states last year I stumbled upon an enjoyable little television programme called <a href="http://current.com/shows/infomania/">Infomania</a>, that was being broadcast on an even littler network called <a href="http://en.wikipedia.org/wiki/Current_TV">Current TV</a>. </p>
<p>Founded in 2005 by Al Gore, the network felt a bit like what would happen if the <a href="http://en.wikipedia.org/wiki/Hungry_Beast">Hungry Beast</a> kids were given their own channel (in a good way). The Emmy and Peabody award winning channel was <a href="http://www.hollywoodreporter.com/news/keith-olbermann-breaks-silence-msnbc-195404">thrust into the spotlight</a> earlier this year with the announcement that Keith Olbermann would join the network. </p>
<p>Along with the arrival of Keith came a refreshed look and a brand new logo. The <a href="http://www.underconsideration.com/brandnew/archives/current_lets_its_bold_flag_fly.php">old logo</a> was pretty ordinary and didn&#8217;t really say much. The new look however is simply stunning &#8211; and works just as well static or animated. It&#8217;s a truly unique channel, now with the branding to match.</p>
<p>Credits: Identity by <a href="http://www.wolffolins.com/">Wolff Olins</a> and on-air look by <a href="http://loyalkaspar.com/current-tv-rebrand">Loyalkaspar</a>.</p>
]]></content:encoded>
			<wfw:commentRss>https://idents.tv/blog/2011/09/21/current-tv-hoists-a-new-logo-up-the-flagpole/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
<enclosure length="13320952" type="video/x-m4v" url="http://beohm.com/identica/current-TV/current2011.m4v"/>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>New look for Al Gore's Current TV.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>New look for Al Gore's Current TV.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>Everything is a Remix.</title>
		<link>https://idents.tv/blog/2011/06/22/everything-is-a-remix/</link>
		<comments>https://idents.tv/blog/2011/06/22/everything-is-a-remix/#respond</comments>
		<pubDate>Wed, 22 Jun 2011 07:57:47 +0000</pubDate>
		
				<category><![CDATA[Web Asides]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2685</guid>
		<description><![CDATA[You&#8217;ve got to watch the amazing &#8216;Everything is a Remix&#8216; series.]]></description>
				<content:encoded><![CDATA[<p>You&#8217;ve got to watch the amazing &#8216;<a href="http://t.co/MZhMHHO">Everything is a Remix</a>&#8216; series.</p>
]]></content:encoded>
			<wfw:commentRss>https://idents.tv/blog/2011/06/22/everything-is-a-remix/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator></item>
		<item>
		<title>Stunning reenacted photos.</title>
		<link>https://idents.tv/blog/2011/06/22/stunning-reenacted-photos/</link>
		<comments>https://idents.tv/blog/2011/06/22/stunning-reenacted-photos/#respond</comments>
		<pubDate>Wed, 22 Jun 2011 07:56:05 +0000</pubDate>
		
				<category><![CDATA[Web Asides]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2683</guid>
		<description><![CDATA[Stunning reenacted photos.]]></description>
				<content:encoded><![CDATA[<p>Stunning <a href="http://t.co/dJVlOQw">reenacted photos</a>.</p>
]]></content:encoded>
			<wfw:commentRss>https://idents.tv/blog/2011/06/22/stunning-reenacted-photos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator></item>
		<item>
		<title>The Book of Mormon.</title>
		<link>https://idents.tv/blog/2011/06/16/the-book-of-mormon/</link>
		<comments>https://idents.tv/blog/2011/06/16/the-book-of-mormon/#respond</comments>
		<pubDate>Thu, 16 Jun 2011 10:22:52 +0000</pubDate>
		
				<category><![CDATA[Web Asides]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2680</guid>
		<description><![CDATA[The Book of Mormon looks awesome.]]></description>
				<content:encoded><![CDATA[<p>The Book of Mormon <a href="http://goo.gl/ocBHo">looks awesome</a>.</p>
]]></content:encoded>
			<wfw:commentRss>https://idents.tv/blog/2011/06/16/the-book-of-mormon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator></item>
		<item>
		<title>Improved branding for Australian preschoolers.</title>
		<link>https://idents.tv/blog/2011/06/10/improved-branding-for-australian-preschoolers/</link>
		<comments>https://idents.tv/blog/2011/06/10/improved-branding-for-australian-preschoolers/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 11:35:16 +0000</pubDate>
		
				<category><![CDATA[ABC2]]></category>
		<category><![CDATA[Videos: Promos]]></category>
		<category><![CDATA[ABC3]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2668</guid>
		<description><![CDATA[The new look ABC 4 Kids.]]></description>
				<content:encoded><![CDATA[<p><img src="http://idents.org/312x89/abc2kids1.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/abc4kids/newlookABC4kids.mp4">Quicktime H.264</a><br />
(15mb)<br />
> <a href="http://beohm.com/identica/abc4kids/newlookABC4kids.m4v">iPod Compatible</a><br />
(8mb)<br />
> <a href="http://idents.tv/videos/newlookABC4kids.html">Watch in Flash</a><br />
(5mb)</p>
<p><img src="http://idents.org/312x89/abc4kids2.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/abc4kids/newlookABC4kids-2.mp4">Quicktime H.264</a><br />
(15mb)<br />
> <a href="http://beohm.com/identica/abc4kids/newlookABC4kids-2.m4v">iPod Compatible</a><br />
(8mb)<br />
> <a href="http://idents.tv/videos/newlookABC4kids-2.html">Watch in Flash</a><br />
(5mb)</p>
<p>The excessively clunky &#8220;<a href="http://tvforkids.files.wordpress.com/2010/12/abc2.jpg">ABC for Kids on 2</a>&#8221; brand has been relaunched as &#8220;ABC 4 Kids&#8221;. Running from 6am-7pm on ABC2, this channel-within-a-channel has long deserved better positioning, if not its own dedicated slice of the airwaves.</p>
<p>Thus concludes the refresh of the ABC&#8217;s suite of channels with <a href="http://idents.tv/blog/2011/02/06/first-look-at-the-new-abc1-branding/">ABC1 in February</a> and <a href="http://idents.tv/blog/2011/04/09/the-new-look-abc2-always-brighter/">ABC2 in April</a>.</p>
]]></content:encoded>
			<wfw:commentRss>https://idents.tv/blog/2011/06/10/improved-branding-for-australian-preschoolers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator><enclosure length="15515717" type="video/mp4" url="http://beohm.com/identica/abc4kids/newlookABC4kids.mp4"/><itunes:explicit>no</itunes:explicit><itunes:subtitle>The new look ABC 4 Kids.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>The new look ABC 4 Kids.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>‘It Gets Better’ by the employees of Apple.</title>
		<link>https://idents.tv/blog/2011/04/15/it-gets-better-by-the-employees-of-apple/</link>
		<comments>https://idents.tv/blog/2011/04/15/it-gets-better-by-the-employees-of-apple/#respond</comments>
		<pubDate>Fri, 15 Apr 2011 04:01:15 +0000</pubDate>
		
				<category><![CDATA[Web Asides]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2664</guid>
		<description><![CDATA[&#8216;It Gets Better&#8216; by the employees of Apple.]]></description>
				<content:encoded><![CDATA[<p>&#8216;<a href="http://goo.gl/qPL5t">It Gets Better</a>&#8216; by the employees of Apple.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator></item>
		<item>
		<title>James Franco vs Stephen Colbert.</title>
		<link>https://idents.tv/blog/2011/04/15/james-franco-vs-stephen-colbert/</link>
		<comments>https://idents.tv/blog/2011/04/15/james-franco-vs-stephen-colbert/#respond</comments>
		<pubDate>Fri, 15 Apr 2011 03:59:29 +0000</pubDate>
		
				<category><![CDATA[Web Asides]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2662</guid>
		<description><![CDATA[James Franco vs Stephen Colbert.]]></description>
				<content:encoded><![CDATA[<p>James Franco vs <a href="http://goo.gl/MBTYS">Stephen Colbert</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator></item>
		<item>
		<title>The new look ABC2: Always Brighter.</title>
		<link>https://idents.tv/blog/2011/04/09/the-new-look-abc2-always-brighter/</link>
		<comments>https://idents.tv/blog/2011/04/09/the-new-look-abc2-always-brighter/#comments</comments>
		<pubDate>Sat, 09 Apr 2011 12:07:41 +0000</pubDate>
		
				<category><![CDATA[ABC2]]></category>
		<category><![CDATA[Videos: Idents]]></category>
		<category><![CDATA[abc1]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2638</guid>
		<description><![CDATA[Pink and lime at ABC2.]]></description>
				<content:encoded><![CDATA[<p><img src="http://idents.org/312x89/abc2-60secs.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/abc2in2011/abc2-60secs.mp4">Quicktime H.264</a><br />
(24mb)<br />
> <a href="http://beohm.com/identica/abc2in2011/abc2-60secs.m4v">iPod Compatible</a><br />
(13mb)<br />
> <a href="http://idents.tv/videos/abc2-60secs.html">Watch in Flash</a><br />
(12mb)</p>
<p><img src="http://idents.org/312x89/abc2-planes.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/abc2in2011/abc2-planes2011.mp4">Quicktime H.264</a><br />
(10mb)<br />
> <a href="http://beohm.com/identica/abc2in2011/abc2-planes2011.m4v">iPod Compatible</a><br />
(5mb)<br />
> <a href="http://idents.tv/videos/abc2-planes2011.html">Watch in Flash</a><br />
(4mb)</p>
<p><img src="http://idents.org/312x89/abc2-lights.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/abc2in2011/abc2-lights2011.mp4">Quicktime H.264</a><br />
(9mb)<br />
> <a href="http://beohm.com/identica/abc2in2011/abc2-lights2011.m4v">iPod Compatible</a><br />
(5mb)<br />
> <a href="http://idents.tv/videos/abc2-lights2011.html">Watch in Flash</a><br />
(4mb)</p>
<p><img src="http://idents.org/312x89/abc2-goldfish.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/abc2in2011/abc2-pinkfish2011.mp4">Quicktime H.264</a><br />
(7mb)<br />
> <a href="http://beohm.com/identica/abc2in2011/abc2-pinkfish2011.m4v">iPod Compatible</a><br />
(4mb)<br />
> <a href="http://idents.tv/videos/abc2-pinkfish2011.html">Watch in Flash</a><br />
(3mb)</p>
<p><img src="http://idents.org/312x89/abc2-balloon.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/abc2in2011/abc2-hotair2011.mp4">Quicktime H.264</a><br />
(6mb)<br />
> <a href="http://beohm.com/identica/abc2in2011/abc2-hotair2011.m4v">iPod Compatible</a><br />
(4mb)<br />
> <a href="http://idents.tv/videos/abc2-hotair2011.html">Watch in Flash</a><br />
(3mb)</p>
<p><img src="http://idents.org/312x89/abc2-knitting.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/abc2in2011/abc2-knitting2011.mp4">Quicktime H.264</a><br />
(8mb)<br />
> <a href="http://beohm.com/identica/abc2in2011/abc2-knitting2011.m4v">iPod Compatible</a><br />
(5mb)<br />
> <a href="http://idents.tv/videos/abc2-knitting2011.html">Watch in Flash</a><br />
(4mb)</p>
<p><img src="http://idents.org/312x89/abc2-lineup.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></p>
<p>> <a href="http://beohm.com/identica/abc2in2011/abc2-lineup.mp4">Quicktime H.264</a><br />
(3mb)<br />
> <a href="http://beohm.com/identica/abc2in2011/abc2-lineup.m4v">iPod Compatible</a><br />
(2mb)<br />
> <a href="http://idents.tv/videos/abc2-lineup.html">Watch in Flash</a><br />
(1mb)</p>
<p>The on-air look of ABC2 has ranged from the <a href="http://idents.tv/blog/2008/02/07/but-before-things-change-the-old-abc2/">interesting</a> to the <a href="http://idents.tv/blog/2008/02/10/connected-2-the-new-look-abc2-idents/">ordinary</a>. While easily the most intriguing channel on free to air television, ABC2 has always struggled with its identity. </p>
<p>Thankfully this new lime-and-pink design is the most mature branding to grace the network, even if the execution of the new idents is a little sporadic (the fish look great, the knitting.. not so much).</p>
]]></content:encoded>
			<wfw:commentRss>https://idents.tv/blog/2011/04/09/the-new-look-abc2-always-brighter/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
<enclosure length="4845242" type="video/x-m4v" url="http://beohm.com/identica/abc2in2011/abc2-lights2011.m4v"/>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>Pink and lime at ABC2.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>Pink and lime at ABC2.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>Two free tickets to the F5 Festival in NYC.</title>
		<link>https://idents.tv/blog/2011/03/25/two-free-tickets-to-the-f5-festival-in-nyc/</link>
		<comments>https://idents.tv/blog/2011/03/25/two-free-tickets-to-the-f5-festival-in-nyc/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 03:01:35 +0000</pubDate>
		
				<category><![CDATA[Web Misc]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2627</guid>
		<description><![CDATA[UPDATE: The tickets are gone! Thanks for playing. The good folks at Motionographer and the F5 Festival have given me 2 tickets to the aforementioned creativity festival being held in New York on April 15-16. As I&#8217;m stuck in Sydney though I thought I&#8217;d offer them up to any of my readers who will be [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>UPDATE:</strong> The tickets are gone! Thanks for playing.</p>
<p><span id="more-2627"></span></p>
<p>The good folks at <a href="http://motionographer.com/">Motionographer</a> and the <a href="http://f5fest.com/2011/about/">F5 Festival</a> have given me 2 tickets to the aforementioned creativity festival being held in New York on April 15-16. </p>
<p>As I&#8217;m stuck in Sydney though I thought I&#8217;d offer them up to any of my readers who will be able to attend.</p>
<p>The tickets are valued at $480 each, and include:</p>
<p>&#8211; Two full days of inspiration, learning and networking<br />
&#8211; Re:Play Festival â€“ An international showcase of cutting-edge film and design<br />
&#8211; Drink tickets<br />
&#8211; Admittance to the Official F5 After Party</p>
<p>So if you&#8217;re able to attend, and want two free tickets, send me an <a href="http://idents.tv/emailme/emailme.html">email</a>.</p>
]]></content:encoded>
			<wfw:commentRss>https://idents.tv/blog/2011/03/25/two-free-tickets-to-the-f5-festival-in-nyc/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator></item>
		<item>
		<title>The placement of product placement.</title>
		<link>https://idents.tv/blog/2011/03/06/the-placement-of-product-placement/</link>
		<comments>https://idents.tv/blog/2011/03/06/the-placement-of-product-placement/#respond</comments>
		<pubDate>Sun, 06 Mar 2011 09:54:11 +0000</pubDate>
		
				<category><![CDATA[Videos: Promos]]></category>
		<category><![CDATA[ofcom]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2618</guid>
		<description><![CDATA[Product placement has hit the UK.]]></description>
				<content:encoded><![CDATA[<p><a href="http://idents.org/lightbox/ofcomppBIG.jpg"><img src="http://idents.org/312x89/ofcompp.jpg" border="0" title="idents.tv - click for full size uncropped image" alt="" class="alignleft" width="312" height="89"/></a></p>
<p>> <a href="http://beohm.com/identica/uk/ofcomPP.mp4">Quicktime H.264</a><br />
(3.7mb)<br />
> <a href="http://beohm.com/identica/uk/ofcomPP.m4v">iPod Compatible</a><br />
(1.5mb)<br />
> <a href="http://idents.tv/videos/ofcomPP.html">Watch in Flash</a><br />
(1.4mb)</p>
<p><a href="http://en.wikipedia.org/wiki/Product_placement#Early_examples">Apparently</a> product placement (in literature at least) dates back to the 19th century, but for British television programmes its been a strict no-no.. until now. </p>
<p>February 28th this year was the first day of <a href="http://consumers.ofcom.org.uk/2011/02/product-placement-on-tv/">new laws</a> allowing for commercial broadcasters to accept payment to use or display certain products. Part of the new laws require programmes that accept product placement to display a special symbol on-screen, which is what this promo is about.</p>
]]></content:encoded>
			<wfw:commentRss>https://idents.tv/blog/2011/03/06/the-placement-of-product-placement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure length="1378742" type="video/x-m4v" url="http://beohm.com/identica/uk/ofcomPP.m4v"/>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator><itunes:explicit>no</itunes:explicit><itunes:subtitle>Product placement has hit the UK.</itunes:subtitle><itunes:author>John Beohm</itunes:author><itunes:summary>Product placement has hit the UK.</itunes:summary><itunes:keywords>idents,television,sbs,abc,ten,seven,nine,openers,promos,weather,chaser,the,chaser,s,war,on,everything,bbc,itv,channel,4</itunes:keywords></item>
		<item>
		<title>How to cancel Arrested Development.</title>
		<link>https://idents.tv/blog/2011/02/20/how-to-cancel-arrested-development/</link>
		<comments>https://idents.tv/blog/2011/02/20/how-to-cancel-arrested-development/#respond</comments>
		<pubDate>Sun, 20 Feb 2011 10:17:25 +0000</pubDate>
		
				<category><![CDATA[Web Asides]]></category>

		<guid isPermaLink="false">http://idents.tv/blog/?p=2614</guid>
		<description><![CDATA[Mitch Hurwitz&#8217;s guide to getting &#8220;Arrested Development&#8221; cancelled.]]></description>
				<content:encoded><![CDATA[<p>Mitch Hurwitz&#8217;s <a href="http://goo.gl/xlxBa">guide</a> to getting &#8220;Arrested Development&#8221; cancelled.</p>
]]></content:encoded>
			<wfw:commentRss>https://idents.tv/blog/2011/02/20/how-to-cancel-arrested-development/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<dc:creator>john@idents.tv (John Beohm)</dc:creator></item>
	</channel>
</rss>