A4810 is the result of the thesis project of the twenty-eight students of the Master in Transportation Design a.y. 2020/21 of IED Turin. This model is a two-seater supercar with a hydrogen power train and it represents the extreme sportiness of the future, more technological and more sustainable.

Live streaming from OGR Tech in Turin, Friday, March 18, 2022 at 11:00 am, at: www.iedA4810.makeitlive.it

In the preliminary stages of research and concept development, started before the Covid-19 pandemic took hold, focused classroom sessions and visits to production facilities and workshops with experts in the field allowed the students to understand and internalise various problems and solutions relating to the theme of sustainability. This theme became no longer merely a goal, but the basis and premise of the concept for all 25 outfits in each collection. With the sudden arrival of the public health emergency and the immediate switch to a distance-learning framework, the students became familiar with new ways of working and discovered digital tools as the key to moving forward with their project. Along with constant dialogue with faculty and with course coordinator Alessandra Montanaro through remote lessons and reviews, another fundamental tool for the students was CLO3D, an innovative virtual prototyping program that represents the future of the fashion industry. The software allowed to develop models and prototypes virtually, while working at home on the digital network, creating faithful simulations of wearability, setting, and runway presentation for the garments. Lastly, connected remotely, the students directed photo and video shoots of their outfits – produced by Ilaria Turchetti, tailoring workshop assistant, and Gianpiero Capitani, model maker and tailor, with fabrics provided by partner companies – leading the set, and guiding the styling and photography work, according to designs previously drawn up with IED faculty members Anna Neretto and Giorgia Mannavola.

It is precisely this centring of digital technologies at every stage of the design process, from preliminary designs to their manufacture and promotion, that boosts the development of an innovative paradigm for presenting the results: in the video show Re Union, the shots of the garments worn by models and the simulated runway of CLO3D follow one another in a hypnotic flow. This experimentation with a new mode of expression, which finds both inspiration and implementation in the digital world, conveys the reality of 2020. It embraces challenge, and the potential of a transformed everyday life, giving rise to an aesthetic language that can challenge and overcome the boundary between the virtual and the real.

Projects were designed by: Afra Alavioun, Ramona Ausino, Valentina Ballesio, Sofia Cagliero, Lucrezia Carbone, Marzia Casalotto Cossu, Noemi Coppola, Aminata Diop, Miriam Filippa, Gaia Fornasieri, Martina Gaggero, Francesca Gheller, Gaia Gramaglia, Letizia Guglielmino, Ilaria Malltezi, Elena Manenti, Giorgia Moschini, Elena Occhiena, Nuria Piccirillo, Elena Pistotti, Vittorio Rossi, Jessica Russo, Sara Salvio, Cristina Trigilia, graduates of the three-year programme in Fashion Design for the academic year 2019/20 at IED Torino, coordinated by Alessandra Montanaro.

Ph. Jessica Russo, The Gaia Hypothesis, credits PEPE fotografia

The partner companies have delivered the project briefs to the students, who have started working on team under the guidance of the coordinator of the course Michele Albera.
Cars, motorbikes or yachts, all concepts must reflect the tradition of excellence of the partner brands, respectively Suzuki, Honda and Azimut. At the same time the projects must meet the emerging needs of the transportation field, undergoing a real transformation. Today mobility urgently calls for new infrastructure and vehicles to design solutions for possible sustainable futures and to create highly innovative models developed around the human being and in total respect of the resources and the environment.

SUZUKI – Car Design
Company representative: Kimihiko Nakada, Design Director
Only one thing has always been essential in car history: the user. The vehicle must meet the users’ needs, satisfy their requirements, interpret their aspirations, realise their dreams. Continuing the tradition of excellence of Suzuki and its off road legends Jimny and Vitara, a new hybrid 4×4 must express the partner company focus: neither the performance at any cost, nor the pure technology feature, but the great attention to the most important aspect of design, the human being. The project includes interior and exterior design of the 4X4XALL, with styling and 3D modelling, keeping package ratio and proportion, while correctly interpreting the Japanese approach to car design and always respecting the individual and the environment, for the world of today and tomorrow.

HONDA – Bike Design
Company representatives: Valerio Aiello, Design Section Manager; Simone Cilli, HR Section Manager; Daniele Lucchesi, Market Research Manager; Aldo Meli, Market Researcher
Urban mobility is changing rapidly within main cities. Public transportation reinforcement and new infrastructures stimulate people to move without pollution. A smart city can optimize traffic and transportation systems, by developing a new mobility and implementing other services, from power plants, water supply networks and waste management to law enforcement operations e routes to schools, libraries and hospitals. The aim is to create a better future for cities and their citizens with the pursuit of global environment sustainability improving the quality of life. Light vehicles and motorcycles will be part of it if the transition to zero emission will be complete. Inspired by this scenery and reflecting the history of Honda, the project must develop a vehicle for 2025. urban or not, rational or emotional, the design must relate to the key concepts of ne mobility, connection, interaction, fun, always respecting the individual and the environment.

AZIMUT – Yacht Design
Company representatives: Federica Bertolini, Style Manager; Margherita Bo, Brand Manager
Reflecting the tradition of excellence of Azimut – the partner brand that shapes the essence and style of Italian manufacturing into luxury yacht design – the project must develop a new yacht, the invisible vessel. Focusing on hi-tech, lighting design and materials, interior and exterior design must ensure the experience of a yacht that perfectly fits into the surrounding nature, blends with the landscape and reduces the environmental impact; a yacht that meets the requirements of the owner and the needs of the crew; a yacht that is a source of inspiration for those love the sea.

IED mobility lab opens in Turin, an innovation and development laboratory for the mobility of the future. The aim of the participatory research laboratory is to investigate the role of design in relation to different themes, such as the displacement of people and things and the relationship between transport systems and cities.

Head of IED mobility lab is Luca Borgogno, Design Manager Pininfarina, ex-student who has been working for years with IED Torino and whose professional experience, developed in twenty years of activity culminating in Pininfarina and Lamborghini, has always focused on research activities on mobility of the future.

Starting the activities of IED mobility lab, IED Torino confirms its participation in the forthcoming Geneva International Motor Show for the 15th year, launching the latest concept car created by the historic Master in Transportation Design in collaboration with the European Design Center Hyundai.

The concept is also the result of the projectual participation initiated by IED Turin with a selection of leading companies with international resonance: Sila Group, project partner, Sabelt and Protocube Reply, technical partners.

The IED Master courses in Transportation Design and in Car Interior Design and User Experience are incubators for tomorrow’s professionals thanks to an ongoing relationship with Automotive Companies.

A specialized training allows students to have work experience and job opportunities in automotive design centers, industry and design companies.

The Car Interior Designers specialize in the future and innovation of means of transport. They deal with the mobility project from the point of view of the user’s experience, interpreted either as man-machine interaction. The last edition of the Master was developed in collaboration with Jaguar.

Learn more about the 1^st level Master in Car Interior Design and User Experience

Over the course of two years on a full-time basis, the students of the Master in Transportation Design have to face up to the challenge and collaborate in carrying out a project committed by a Design Center, like a real team, handling all the various stages of project development and all the problems that a design centre has to deal with, right up to the production of a 1:1 scale model.

At the 86th Geneva Motor Show Istituto Europeo di Design and Quattroruote presented SHIWA

Learn more about the Master in Transportation Design

SCHOLARHSIPS AVAILABLE

IED celebrates its 50th anniversary and calls out to young creatives to transform their ideas into projects. IED offers scholarships covering 50% of tuition fee for Master courses.

Learn more and apply within September 15th 2016!

A special opportunity reserved to young talents from Sweden!!

IED – Istituto Europeo di Design offers 2 special merit-based scholarships to attend our undergraduate courses in Fashion, Design and Visual Communication at its schools in Italy and Spain, exclusively to student from SWEDEN.
Candidates aged from 18 to 28 years can participate and show their creativity and will have the chance of being awarded a 50% scholarship on the Tuition Fee of the BA/IED Diploma Course of their choice.

Deadline for submissions is Monday 25th of May 2015 (5,00 pm GMT + 1) and the jury will communicate its decision to the winner within the following week.

Students will have to confirm the acceptance within 3 days and allow IED Admission procedures confirming the enrollment within 10 days. Make sure you read the VISA Procedures and deadlines.

HOW TO APPLY

Applicants will have to select their course of choice FROM THIS LIST, click Apply Now, and fill the form with personal information writing FROM SWEDEN TO IED in the blank provided for the message. After receiving credentials of access to admission.ied.it they will have to complete the personal information, save and go on to the Documents page.

SUBMIT DOCUMENTS

Motivational Letter: write a motivational letter on your expectations about studying Fashion, Design, Visual Communication at Istituto Europeo di Design (Max 2000 types spaces included)

Image: Make/Choose one or more images that show your creativity connected with the ideas you expressed in your motivational letter. It can be a picture, a moodboard, a collage, a drawing, or your portfolio.

Motivational Letter and Image will have to be uploaded as a single pdf document (max 8mb) in the blank  provided for motivational letter. In order for the application to be complete, students will have to submit a copy of their Passport and the signed Pre-enrollment form downloadable from the same page.

Prize
– 1 scholarships (50% on the Tuition Fee of the first year) between the BA Courses in IED Italy mentioned below.
– 1 scholarships (50% on the Tuition Fee of the first year) between the BA Courses in IED Spain mentioned below.

Unit value 6250 euro. Total Jackpot: 12.500 euro.
For 2nd and 3rd year, students who keep GPA equal or higher than 27/30 will keep the scholarship, students will have to follow regulations for scholarships of the IED seat of their choice.

SELECT HERE THE COURSE OF YOUR CHOICE AND APPLY NOW!

The Swiss Motor Show, a regular appointment for both Quattroruote and the Istituto Europeo di Design, has been selected as the ideal venue to showcase this important cooperation, intended to highlight their common, markedly Italian DNA and to present a world preview of the concept car at the Quattroruote booth.

SYRMA (length 4,730mm – width 1,980mm – height 1,155mm – pitch 2,790mm) features an extremely innovative layout: three staggered front seats with central driving position and rear power unit. The concept has a hybrid propulsion system with a V6 twin turbo, approximately 4-litre heat engine and an electric engine that, together, deliver around 900 hp. Using the electric engine, this rear-wheel drive vehicle could circulate freely in city centres, effectively contributing to reducing air pollution. Designed to deliver total safety, the car features a complete array of innovative passive and active safety devices. In electric mode, the car is completely silent and its arrival is perceived through front laser projection of messages and images on the road. As regards internal layout, the central driving position guarantees maximum visibility when driving, while the cockpit that “envelops” the two side passengers, covered by a teardrop windscreen, acts as a protective shield of the cabin.
Discover the project: cardesignschool.it

The synergy between knowledge, know-how, creativity, technology, experimentation, strategic thinking and communication are the key elements that distinguish an IED Design from all the others.

IED has been selected after an accurate analysis conducted by an international jury, who evaluated schools best performance in three areas: presence of collaborative networks, strong professors and exceptional student work.

To be included in this ranking, schools has to work as as an Hub, joining knowledge and intellectual stimuli with the true business environment, creative studios, cultural institutions, research groups and other schools. Other selection criteria include the capability to connect people, places and communities or authoritative associations (e.g. Cumulus) in order to expose students to different ideas and vision.

This is what IED is and we want to thanks all the student, faculty and staff for their commitment on achieving this results.