Hailed as “the next generation of search”, Knowledge Graph works by using an intelligent model to understand and translate search queries into “real-world entities and their relationships to one another”. As Amit Singhal put it on yesterday’s Google blog: “things, not strings”.

Take, for example, the query “Taj Majal”, which has the potential to mean a variety of different things to different users. Knowledge Graph will use what it knows about the keywords in a broader, deeper way, to provide a more relevant result. Singhal explains:

“You might think of one of the world’s most beautiful monuments, or a Grammy Award-winning musician, or possibly even a casino in Atlantic City, NJ. Or, depending on when you last ate, the nearest Indian restaurant.”

The feature will move away from simple keyword matching, and move towards matching places, people, ideas, history, art, landmarks, objects and whatever else correlates with the search phrase you have entered, in a more comprehensive way. It does this by utilising public information sources, like Wikipedia, Freebase, and the CIA World Factbook, and by drawing on the 3.5 billion facts it knows about the 500 million objects on its database. This means you’re more likely to get a targeted, local, relevant response to a potentially ambiguous query.

It will also read your mind.

Well, at least, anticipate your next question. For example, results for “Tom Cruise” will also include 37% of answers for the queries that then usually follow that particular search.

Knowledge Graph will initially only be available in the US, but will soon be rolled out across the world.

The ultimate goal, according to Singhal, is to be able to answer complex, specific (or even abstract) questions, such as: “What are the 10 deepest lakes in Africa?” and to develop a search engine that truly answers questions like a human being.

You can find out more about Knowledge Graph in this video:

Milton Keynes is a great place to run a business, but for your company to survive and compete within your area, you need solid marketing skills and know how to put them into practice.

The first step is to identify your customer base, your targeted audience and your demographic.

Quite basically: Who are you selling to? Whose attention are you seeking? What kind of people are they and where can you find them?

You can work this out by looking at your current customers – their age, sex, socio-economic status, hobbies, interests and so on. In a broader, more abstract sense, you can also look at other aspects, such as their lifestyle (or the sort of lifestyle they aspire to) and what kind of things are important to them (eg: price, quality, availability, variety, uniqueness etc).

Does this list of customers match with your original perception of your target audience? If it’s the same, great. If it’s vastly different, or has small variations, then it’s time to work the reality into your assumptions. You also need to question why your actual customer base is different to the one you’re targeting – it’s fine to get a bonus audience that’s separate from your main one, but if it’s a case of your actual marketing and targeting going astray, then perhaps it’s time to reassess your plans.

Finally, how are your customers finding you, and where are you reaching them? Determine the most effective marketing medium you currently have, and try out new ways to target your audience, from newspapers to print ads, websites to social media – even sponsoring a Milton Keynes roundabout! Of course, the cheapest (and often the most effective) form of marketing is online, and this is something we’ll be looking at in more depth in other posts. Local online marketing is a great tool to have, and can help your Milton Keynes business to grow and expand, even if times are hard in the retail world.

Follow our series of posts on small business marketing in Milton Keynes for more tips, methods and marketing strategies – or get in contact with us at Ikroh for personalised help in boosting your business and becoming successful online.

It’s been just over a year since Larry Page took over as CEO of Google. The obvious landmark since his new position is Google +, and though the jury still seems to be out about the new(ish) social platform, the numbers show that it has the capability to stand against the big G’s arch nemesis, Facebook. (Did anyone else just visualise Zuckerburg slowly turning around in a leather swivel chair, stroking a big F sign? Just me? Ok.)

Google is the king of search, it leads the way in online advertising, it has made YouTube the most important multimedia platform on the internet, and then along comes G+, a social network that Page is determined to see come to fruition for the company. You can’t deny the fact that Page has moved Google in a new direction since April 2011, bringing focus and consolidation to a company in danger of succumbing to its own bureaucracy, but behind the pluses, is there a minus sign?

The shift from the ‘holy trinity’ of Eric Schmidt and founding partners Larry Page and Sergey Brin to just one man, Page, marked a tangible change in ethos that had possibly happened a long time ago. In Google’s teenage years, it was a company for the people, an innovation factory, a sort of coded up Willy Wonka if you will. Now, it has the kind of power that makes governments nervous. But it can be argued that a single front man is what the company needed to avoid a gradual implosion, and Page seems to be paving the way with confidence and determination, as a figurehead who knows what he wants, and is prepared to shake things up to get it.

In his years at Google, Page has already shown a knack for canny development – he was behind the Android acquisition in 2004, and seemingly as a response to litigation from Apple and other competitors, led Google to purchase Motorola Mobility. What he plans on doing with the mobile company and its 200,000 employees is yet to be revealed, but you can bet the decision was not made on a whim. The co-founder has a particular vision, and if this year has shown anything, it is that he isn’t prepared to wait for things to just happen.

Upon his takeover, Page believed Google was its own enemy, in danger of stagnating, or becoming complacent – it’s lonely up there at the top, after all. There was (is) also the very real threat of Facebook’s social dominance. Just this week Sergey Brin was quoted criticising Zuckerburg’s baby by comparing it to government censorship. It’s fairly transparent, however, that the real issue lies with the amount of Facebook data still not made available to Google spiders – a substantial stumbling block for ultimate Google supremacy: ”There’s a lot to be lost,” Brin complains, “For example, all the information in apps – that data is not crawlable by web crawlers. You can’t search it.”

Google might have a big chunk of the internet’s data, but Facebook has the people. Social media is the last bastion, and time and time again, the search giant has been turned away at the door. So it’s no surprise that focus for this year has been firmly on Google +. Page moved his office to the social department, and employees were informed their bonuses depended on the success of the platform – Larry didn’t just want a competitor to Facebook, he wanted to implement social into the very DNA of Google.

So far, G+ has a 500 million-strong membership, and is the most successful social product for the company to date. It also feels as if it’s still very much in the development stage – the first step of a social transformation that Page has planned. But it still remains a little indefinable: Is it different to Facebook? Kinda. Is it better? Well, it’s … kinda … different. Oh, oh, it has “circles”, that’s new, right?

Steven Levy at Wired.co.uk sums it up nicely:

“The concept is that when all the pieces of Google — Search, Gmail, Docs, Maps and so on — make use of what the company knows about you, it can serve you a lot better. This makes a lot of sense, but it’s a tricky thing to execute. People are accustomed using Google products individually. Suddenly being forced to take in the Google experience in one big chunk can be jarring — and scary.”

G+’s selling points were predominantly based around privacy, personalisation and flexibility, playing on the recent (and recurrent) distrust of Facebook’s covert privacy adjustments. And yet, whatever misgivings Facebook users have over how their data is collected and used, they’re not going anywhere fast. In contrast, Page had to weather the storm through the roll out of social search, and the changes to Google’s privacy policies in May last year, which were far wider criticised than, for example, the switch to Timeline. Perhaps the problem lies with the sheer omniscience of Google, and how it uses its data attribution – the ads on your Gmail sidebars echo your personal correspondence, your search results and maps know exactly where you are…  All these things are making it easier for users, sure, but you have to admit it’s a little bit creepy at the same time.

Just last month James Whittaker, previous Google employee, blogged about why he left the company for Microsoft. His reasons were based around how the company has changed over the years, and a big part of that has been the quest for social domination. Whittaker explains:

Officially, Google declared that “sharing is broken on the web” and nothing but the full force of our collective minds around Google+ could fix it.

As it turned out, sharing was not broken. Sharing was working fine and dandy, Google just wasn’t part of it. People were sharing all around us and seemed quite happy. A user exodus from Facebook never materialized. I couldn’t even get my own teenage daughter to look at Google+ twice, “social isn’t a product,” she told me after I gave her a demo, “social is people and the people are on Facebook.”

What do you think? Is Whittaker right? Or will Page succeed in pushing Google into a new era and transform the company from search to social? If the last year is anything to go by, Google hasn’t lost its passion, but has it lost its soul?

Any data stored on your computer’s hard drive can potentially be retrieved unless it is permanently deleted. There are programs that can do this but please make sure that you use an official program to delete this information as there are many fake programs that will copy the information rather than delete it. A recent BBC programme tested a variety of fun ways to destroy their old hard drives, from putting it in a toaster to driving over it with a tractor. Some of the methods were fairly extreme, but less than half of the tests completely destroyed the data!

Hard drive failure is another issue that can really cause problems for business and private users. We store so much essential information on our hard disk drives, whether it be pictures of your children growing up or all your business files – backing up your information on a regular basis is vital. There are several backup options from external hard drives to cloud storage. Research the options that best suit your needs and make yourself reminders on your calendar to back up regularly.

Don’t be complacent when it comes to the data on your hard drive – especially if you use your computer for business. Keep your information safe, keep it backed up and ensure you delete your data securely when it comes to disposing of your computer.

Prior to any campaign, keywords will be researched and suggested to make sure they are worth targeting. The search volume of each keyword or phrase is analysed, and using data and experience from previous campaigns, the expected ROI (return on investment) is worked out for each type of campaign. There are two main types of search advertising: natural search and paid search. Natural search comes under the title of search engine optimisation, where your ranking in search results is optimised from within your website and using content and coding. Paid search is generally pay per click advertising, using select phrases in ads that appear at the top of search results. Lost? Don’t worry, most companies employ search engine optimisation specialists to do all this for them.

The team here at IKROH are SEO specialists, and we deal with all the technical stuff, leaving you to concentrate on the daily running of your business. Our aim is to make sure that your investment works for you and that your company will clearly see the financial benefits. The formula we use is simple (well, simple to geeks like us): we use your projected profit-per-transaction, and our knowledge and experience of the conversion rate. We then take a percentage of the overall search volumes for each keyword or phrase. Once we have worked out the numbers we can give our clients a realistic idea of the return on investment – and we’ll do our best to make it happen.

As a company, IKROH is unique within the UK – we tend to do things a little differently than our competitors. Ethical and down-to-earth business is the key to our success. Let me explain: we  only take on clients if they are not competitors to our current clients. So, for example, if you are a car hire company in Milton Keynes, you wouldn’t want us to also work with one of your competitors, improving their search ranking alongside yours. To us this seems unethical, and although it might be advantageous for us, it’s not in the interests of our clients. We never share information about any of our clients’ marketing activity or their company policies that are not already public knowledge – even in conversation. This is a big one that feels terribly unprofessional to us, but something you see on every commuter train every day, with businesspeople openly discussing information that should not be in the public domain.

So whether you’re a local Milton Keynes business looking for marketing help, or a national or international company wanting to boost your search ranking, book a meeting with us for friendly, realistic SEO advice.

Their biggest weakness is wifi – a smart phone can be hacked via a wireless network within seconds! A recent documentary on the subject showed security consultants who were easily able to hack into random phones in a shopping centre, and onto specific phones over a particular wireless network, without any physical access to the phones themselves.

We all log on to open networks from time to time, sometimes our phones do it automatically, so how do hackers get access? Wifi networks are all named, and smart phones store the information of different wireless networks to make it easy and automatic to connect.  This, however, is the weakness in the security. What hackers are able to do is use another wireless network and rename it to match the wireless network on your phone. Once your phone is connected to their wireless network there are in control of the phone, with the ability to copy files and browser history. From this information they could gain log in details to personal information and even financial data. Our advice is to switch off your wireless signal when you are not using it. Although this is not always convenient, at least your data is safe.

IKROH provide a comprehensive internet marketing service, including SEO, PPC, social media marketing and mobile marketing.

These are tough questions when trading conditions are as tough as they are at the moment, and the money spent is hard to replace. Some companies have decided to cut everything back to the bone, including advertising spends but this seems counter productive. Without exposure, especially in the online world, companies soon become invisible, and there are always competitors ready to take their place… This leads on to the subject of return on investment (ROI). It is more important than ever to generate income from advertising efforts. In the past, companies were happy to advertise in local papers to ensure a local presence was achieved, even if they did not monetise these efforts. The great thing about online marketing – even for a small, local business – is that you can reach your customers for a much lower cost than a print campaign, and you will broaden your client base beyond your immediate area, so even if times are tough, you will be maximising your visibility.

There are many ways to advertise online, the biggest decision to make is how much money you want to spend on your campaign. Once you have a figure, you can then split this between different options to give you a greater reach. The good news with online advertising is that all your efforts can be tracked so you can see which campaigns are working best for your company. With print campaigns, it can sometimes be difficult to collect enough data to show how well an ad has performed, but with analytics and social tracking, every aspect of online advertising is trackable.

Social marketing companies such as IKROH specialise in running social campaigns using a variety of platforms and methods, including Facebook, where adverts can be narrowly targeted for your intended audience. You also have the option of utilising search engine optimisation with paid or natural search campaigns, or both. Around  60% of people will click on natural search links, so a mixture of both campaigns can be an excellent strategy.

The internet is a vast network, and the options for online advertising are huge. It’s best to have a bespoke campaign for your company, created by professionals with experience in both search and social marketing. Here at Ikroh we specialise in all areas of internet marketing, so if you need any help or advice please contact us.  We are happy to discuss your requirements over the phone or face-to-face over coffee – we only use ethical SEO methods and will always tailor our strategies to best suit your business and your budget. We work closely with international, national and local companies, including many businesses here in our home town of Milton Keynes. For specialist Milton Keynes SEO, social media marketing and internet marketing services, why not book a meeting today?

Pass Ferrari the social media crown – last week they hit the 8 million figure on Facebook with enough fans to populate the whole of London, or the entire country of Austria. They also topped the G+ race with over 500,000 fans on Google’s social media platform, making them not only a leader in the motoring world, but also social marketing in general.

As a thank you, Ferrari created the following video of the f458 Italia writing the number 8,000,000 on the Fiorano race track:

Love it. I’ve been informed by the boss that when Ikroh hit a similar figure, we’ll be drawing the number in … um … coffee cups? Yeah.

But back to Ferrari… Their numbers on Google + are a real signifier that the search giant’s social media platform is worth investing in, and certainly still one to watch. The guys at the Prancing Horse have increased their fanbase at G+ tenfold since the beginning of 2012, with fans not only from America, the UK and Italy, but as far flung as Libya, Samoa and Iran. In China, the Ferrari brand has quickly become the most popular in its segment on the top Chinese social network, Weibo.

But even if you’re not a multi-billion global company (you know, some of us aren’t, and that’s ok), you can still kick some social media butt by making your content and your social presence VALUABLE, INTERESTING, and SHAREABLE. And if you need a hand, Ikroh can help.

Facebook is also preparing to float on the stock exchange, it is widely expected to back the 100 billion Dollar value. This will certainly raise Mark’s personal wealth to a new level. Facebook is always evolving and I believe that this will keep enhancing the success of the brand. If Facebook stayed still and did not introduce new ideas then it would soon disappear to its competition. The world of social networks is certainly a delicate one as users can easly advertise the next new social website on their Facebook page! Most other Social Media sites have had to embrace their competition and add Facebook into their site so the feeds and updates are automatically posted to Facebook.

So why is Facebook so valuable? The advertising capability is amazing – where else does an advertiser get to target the complete demographic of their audience? With Facebook advertising you can target the age, sex, location and interests of the user. Another powerful revenue source for Facebook is the gaming. There are lots of very addictive games that are really great fun to play. The idea is that you will share your progress with your friends on your news feed. Some of the games require you to earn money or coins. You can earn this during the course of the game, however you can effectively cheat and buy coins to help you get ahead of your friends and this is where the money is!*

*Obviously, no one at Ikroh needs to do this as we are far too good at playing the games!**

**Although not during work hours, of course

Let’s start at the beginning, you have a wonderful vision for a new business. Many new entrepreneurs see a gap in the market for a product or service that is either missing or in their view not run as it should be. Once the funding is in place you are ready to start and here is a quick guide to one of the most important factors for many businesses – the internet. Around 90% of UK businesses are now on the web but how many are using this powerful tool as they should?

• Website – Thinking about having a website built can be daunting thought, however the right decisions at this stage are vital. Who are you going to get to design and build your website? A friend who has some basic knowledge has offered to create your site for a low fee. Sounds wonderful but this could be the start of your troubles. Unfortunately the old saying you get what you pay for is so true. Not only does a website have to look enticing and be user friendly and intuitive, it also has to be seen by the Search Engines. If I had a pound for every person that said I have had a lovely site built and thought it would get me some business and it didn’t. Websites should be built by companies that specialise in Search Engine Optimization. This way you have a head start when it comes to your site’s visibility. Your site should be bespoke and tailored to suit your vision, after all this is your business and it needs to stand out. Remember why you started out in the first place – a new product or service should be shouted about, or if you think you can do it better than your competitors here is the best place to start.
• SEO – If you want people to find your business you have to ask yourself where are your new customers going to look for you? There are a wide range of answers to this question and it depends on the type of business that you run. However you can guarantee one of the ways people will search for a product or service is via the Internet. There are two ways to be top of the search results – there are natural search results and Pay Per Click results. It is estimated that 60% of people will click on the natural search results. However both of these methods will require investment and should be included in the initial business plan. The instant win is the PPC campaign which means that you will set a daily budget and buy clicks. This is a great way to start to test the market and see the conversion results for various keywords/phrases. The natural search along with the PPC will require a specialised company who will set up and run the campaigns. A good SEO company will sit down with you and give you some ideas and more importantly listen to you and your ideas. Your SEO company should be in regular contact with you to make sure that any changes within the market are quickly identified.

We know there is a lot to think about when starting a company and here at IKROH, we have an extensive knowledge of the web. IKROH can design, build and manage your SEO. Our aim is help you and watch your business grow.

Lady Gaga puts her social network success down to the fact that she updates her accounts personally. A lot of the top stars, use agencies to update their social sites and communicate to their fans. The agencies obviously are probably far more cautious about what info they put out in the public domain. However Lady Gaga’s posts & tweets are directly from her thoughts, this allows her follows, fans and people within her circles to really feel like they are getting to know the star.

Has her social networking gone to her head? Well she is preparing to launch her own site and inviting all her friends and followers to join her new site. ‘Little Monsters’ is due to launch shortly and rumoured to be like another new arrival on the scene – Pinterest. We will have to wait and see and we will be sure to report back our findings.

The power of social media, can it be harnessed and turned into profit? With the correct Social media campaign it really can. Lady Gaga is a case in point selling around 8 million copies of her latest album which was advertised via her social channels. Obviously not all of the 8 million would have be generated from this source but even a reminder from your favourite star that their new album is out would certainly help boost sales. So one of the most important rules of a successful social media campaign can be taken from Lady Gaga’s success. Engagement is the single most important factor that can make or break a social media campaign.

Smartphones are also at it, gathering personal information via apps. The big concern is that smartphones are able to collect a lot of data about an individual. They can effectively track a person’s movements via GPS. Obviously the browsing history can also be recorded. Apps with social networking sites can see what you are talking about with your friends. With all this information there is a great responsibility to make sure it is used appropriately and fairly. The other issue is security, it is quiet rightly drummed into your head to take Internet security seriously. However how many people have got security on their phones?

Big brother is definitely watching you!

Therefore it is vitally important that you keep an eye on your server downtime statistics. You normally find that most hosting providers will run at 99% up time. Although it does not sound like a lot  even a 1% downtime can equal around seven hours a month of downtime when your visitors will be unable to view your website content or make a purchase! How many potential customers could you be missing in this time? If a new customer clicks on a link to your site and cannot reach the website the chances are that they will never re-visit. This can seriously harm your business and the reputation that you are working hard to gain.

There are several solutions to this problem. The best option appears to be virtual servers or dedicated servers. Make sure that you go for an option that if the server crashes it bounces onto the next server and so on also know as RAID. This will result in virtually no downtime at all, merely a pause in service whilst it goes to the next server.

Whilst there are lots of other cloud storage providers Google is likely to take this market by storm. As one of the most influential websites, lots of people would trust Google to look after their company and private documents. Whilst most companies regularly backup their systems, many private users don’t. The loss of a hard drive can mean the loss of thousands of family photographs and potentially hours of music and films. The family photos and videos are irreplaceable and this loss can be devastating, and while the loss of your film and music collection is not quite so serious, it can still be a massive irritation.

This new service is likely run alongside and complement Googlemail and other services such as Google docs and Google +. The ultimate aim for Google is to attract people to their site but also to use their services so they stay there longer. One more step in Google’s attempt to dominate the online and social media world.

Unfortunately there is no more space to join Google in their online market research. This is only to be expected as they were offering Amazon gift cards to people that join in on the market research! Not bad just for searching and viewing the web in the normal manor. Twenty-five dollars for signing up and then five dollars a month for every month they stay on the program. The households joining the project would get a high end router as well, which records their activity on the web and sends the information across to Google from them to analyse the results. Big brother is watching you!

Is this new machine worth the wait? Apple’s products have become the latest must have items and the new iPad is expected to be exactly the same. It has got some cool new technology inside that shell!

• 4G is the next wave of high speed broadband. This has the potential to leave home broadband speeds standing. 4G will be capable of broadband speeds in excess of 100mbps. As the majority of the UK are still below 5mbps this will really open up the broadband experience. Users who enjoy online gaming and HD films will see the biggest benefit in this new technology.
• 5-megapixel Camera, featuring i-sight. With its stunning photos and automatic focus even in different lighting conditions, the system also features face detection software so that the camera can automatically focus on the people within the picture. HD video recording in full 1080p high definition. The technology will also stabilise the video so it does not shake around and give the viewer motion sickness!
• Retina Display. This amazing technology means the screen features 2048 x 1536 pixels which gives a life like feel to the screen. The screen is 4 x times better than the previous iPad and is one million times better than an HDTV! The pixels are so close together that at normal viewing distances they cannot be seen by the human eye.
• A5x processor. Obviously the new iPad needs to be able to power all this technology and this processor is claimed to run as smoothly as the previous iPad.

Well there is no time to waste, the team at Ikroh SEO are off to camp out in the queue!

The new boss of Yahoo has been trying to route out any potential profit centres within the business. Yahoo are looking for Facebook to pay licence fees and they could not have timed their legal action any better. Facebook are going to float on the stock exchange and are expected to be valued around the 100 billion mark. The last thing that Facebook could do with prior to going public is a legal battle. Whilst it is unlikely that this court case could stop the IPO it might encourage them to make the decision to resolve their differences a little faster.

Yahoo has been struggling and has been losing market share to Internet giants Google and Bing. It is also not the first time that they have sued a company whilst it is preparing for floatation. Yahoo sued Google in 2004 who settled the claim by offering nearly 3 million shares.

Whilst we will have to wait and see the outcome of the case it has already given Yahoo so much needed publicity even if it is for the wrong reasons!

Rumors of job cuts are rife around the status of Yahoo as it has struggled against search giant Google. Prabhakar’s resignation follows the departure of some key board directors of the struggling company. Even Jerry Yang who co-founded the business in 1994 with David Filo ,although back then the company was called Jerry and Daves guide to the world wide web. This was a bit long winded and was quickly shortened to Yahoo. It was not long before the pair realised the potential within the business and it quickly became a huge success across the world.

Things started to go wrong when a deal with Microsoft was turned down in 2009. Investors were not happy with the lack of growth within the company. So it was decided that Yang would step down as soon as a suitable replacement was found. Carol Bartz was named as Yang’s replacement and Yang took a side step to Chief of Yahoo. however Carol’s reign at Yahoo was short lived and she left the company in September. Investors were not pleased as Carol was unable to turn the company around. Another senior board member to have left Yahoo is Chairman Roy Bostock. Roy fired Carol allegedly via a heated phone call and left Yahoo in February 2012.

An ethical Internet marketing company that specialises in organic search and PPC will not offer this service. The reason for this is that they want your online marketing activity to be successful. Part of a successful online marketing strategy is working with the client to achieve the best results. This is why the campaign should be reviewed regularly with the clients to make sure that the clicks equal sales. Successful online marketing does not mean that you have spent all of the budget and achieved the number one spot on Google. A truly successful campaign should be judged on the conversion rate, the clicks vs enquiries. We would recommend that all companies using a PPC campaign should set up website tracking. Perhaps with a unique telephone number that records the sales calls and obviously these calls entered in the in house customer record system. The results for an e-commerce site should be shown by the company running the PPC campaign in a monthly report. The report should also show the keyword tracking.

What is involved in a PPC campaign and can I not just set one up myself?
A fully managed campaign is exactly that – fully managed. The advertising campaign needs a strategy to build visitors, so every keyword that is targeted needs to be relevant to the search, and landing pages on the site should be carefully selected or even created especially for the campaigns. Someone that lands on the page (that you have just paid for) is going to expect the page to be relevant to their search. If they cannot find the information within the page they are likely to research again, and you have lost them and wasted your hard earned money! Higher conversion rates to sales are achieved when the customer gets to find exactly what they have searched for on the page they arrive on. So bespoke landing pages may need to be created to cater for the PPC campaign.

There is a lot to think about when putting together your Pay Per Click campaign. The last thing that you want to do is lose your advertising budget on a campaign that does not generate any income. Many agencies consider a successful campaign is spending your money! We want you to see a great return on your investment. Click for more information on Pay Per Click.

Wikipedia is one of the most favoured resources for information across the world. This useful tool is packed full of information on just about every subject imaginable and certainly must be a huge help to school children all over the world. It allows members to add or edit information on any subject, this can then be changed if it is incorrect or updated. Unfortunately this can lead to inaccurate information being live and unnoticed for some time.

A recent study into Google searches show that Wikipedia is on the first page for most subjects. This independent test shows the power of content on a website. The test was run over one thousand words that were generated randomly. In some cases Wikipedia was positioned higher than the company that was searched for! Interestingly across nearly all of the searches Wikipedia came out on the first or second page. Good quality content on websites has become one of the most important factors in Internet search results. Wikipedia also has a huge number of other website linking back to it, which is another important factor in Google’s search results. We did our own study and chose some random words and they all also came out on the first page including ‘picture frame’. Try this yourself and let us know if you can beat the Wiki?!

Ikroh can manage, advise or completely run your online content and social media campaigns and with Ikroh-Base we have a fixed price SEO solution that suits every budget. We also offer a completely bespoke SEO & Social Media services, including content writing for your website.