iLead Tutorials

Google's Double Standards on Penguin and Negative SEO

dewaldt@ilead.co.za (Dewaldt Huysamen) — Thu, 17 May 2012 04:58:06 GMT

I am not going to write a long blog post, but rather cut to the chase. Google has double standards if you ask me. Google Penguin penalises link spam, negative SEO or what ever you would like to call it, right? Ok well here is proof that Google is partaking in the same schemes as they say they are penalising.

Recently Webpronews.com published an article on WPMU.org that was hit by the penguin update. You can go read the full story, but the bottom line is that there

Google Analytics Custom Dashboard Tutorial

dewaldt@ilead.co.za (Dewaldt Huysamen) — Thu, 15 Mar 2012 07:33:38 GMT

Hey everyone I am so exited to bring you custom dashboards to Google Analytics that is going to help you do your work better as an SEO or Internet Marketer. 22 February 2012 this year Aaron Wall's blog seobook.com published a post on setting up feasible SEO Google Analytics dashboards. I asked Aaron if I could do a tutorial series on this post and he said go for it. Thanks Aaron :-)

So let's get to it, I will be doing an

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Over Optimise Penalty From Google - What Now Team SEO?

dewaldt@ilead.co.za (Dewaldt Huysamen) — Mon, 26 Mar 2012 12:03:38 GMT

Image Credit (Flickr: DamjanBNZ)

So Google's Matt Cutts made it public recently at SXSW that there is a upcoming "over-optimization" algo for SEOs abusing search engine optimisation. Beside this announcement on 10 March 2012, there has been many panicky SEO agencies out there the past week or so. Fearing things like private blog networks being de-indexed which occured 19 March 2012, distressful about their rankings being affected. Take a deep breath, sit back, relax or on the other hand
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YouTube Preview Features Released: Scan and Search Inside Videos

dewaldt@ilead.co.za (Dewaldt Huysamen) — Wed, 07 Mar 2012 12:18:36 GMT

Youtube has launched their new preview features and it looks awesome. Now we can look ahead in the YouTube player, isn't great? I think it is, especially if you are watching a video that is more than your average 3 - 10 minutes in length. No more waiting or guessing where to click when you want to scan forward or back in a long video.

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8 Secrets You Can Not Go Without About The New Facebook Timeline For Pages

dewaldt@ilead.co.za (Dewaldt Huysamen) — Fri, 02 Mar 2012 08:39:44 GMT

The new Facebook Timeline for Pages has been released and will be compulsory to all pages by 30 March 2012. There has been many posts over the net about this and I have done intensive research and attended Lujure's webinar last night to come up with the best solution for businesses that want to market themselves on Facebook pages and interact with their clients etc. Below is 8 secrets you should know to achieve optimal Facebook marketing and reputation.

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40 Google Search Algorithim Changes In February 2012

dewaldt@ilead.co.za (Dewaldt Huysamen) — Tue, 28 Feb 2012 06:45:14 GMT

The latest search quality highlights from Google feature 40 changes in February, Google has launched a few search quality updates that are made public via the inside search blog since last year. I have kept a close eye on these announcements and patents obtained from Google so I can get an idea of where Google is heading and the future of SEO. From these latest 40 changes made public I am going to highlight the points that stand out the most to me:

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Google Upcoming Events Now in Search Results

dewaldt@ilead.co.za (Dewaldt Huysamen) — Thu, 23 Feb 2012 22:00:00 GMT

Google Upcoming Events Now in Search Results

Now you can see upcoming events in Google search, this is great news for bands and other entities that always have upcoming events and wants to stand out on the SERPs. All you have to do for your website is add some event markup code from schema.org.

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A Question Answered About Conversions: Is Your SEO For You or Against You?

dewaldt@ilead.co.za (Dewaldt Huysamen) — Thu, 23 Feb 2012 07:23:16 GMT

Hi Anon,

I am glad you shared this article on Conversions from Neil Patel.

Conversions should always be the most important aspect of any SEO campaign even though many SEO agencies and SEOs lack in understanding this or grasping the importance of conversions to their clients.

Panda loves conversions as well, this is why click through rate on the SERPs (Search Engine Result Pages) determine rankings of your articles you post etc. Better compelling titles and descriptions higher CTR. More on the Panda update here.

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