Illuminant.

China’s dead baby pills: probably a sad story of misinformation and miscommunication

Kane Gao — Tue, 08 May 2012 09:17:22 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); According to the Associated Press, South Korea has seized thousands of suspicious capsules smuggled from China. Upon examination, human flesh was found inside the pills. Korean Customs Service says the capsules were made in northeastern China, by chopping [...]

Symposium: Attracting Chinese Lifestyle Spending

Melody — Thu, 03 May 2012 07:39:38 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); As the Chinese economy continues to grow, Chinese consumers are looking for more ways to spend and invest their wealth in overseas assets. On May 16, China Luxury Advisors, Jing Daily and China Luxury Network have partnered to host [...]

I’m passionate about ANZAC Day

Simon Cousins — Wed, 25 Apr 2012 16:15:29 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); On the 25th of April, in the year 1915, a large contingent of Australian and New Zealand soldiers put ashore a mile south of their intended landing site on modern Turkey’s Gallipoli Peninsula. This full-frontal assault was a [...]

Numbers with cultural significance in China

Kane Gao — Wed, 25 Apr 2012 06:05:45 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); If you missed it, the first blog post in our series on symbolism in China covered shapes in Chinese culture. We’ll be discussing numbers today, as it is one of the things our clients ask about most often [...]

More than just a circle and square: Shapes in Chinese Culture

Kane Gao — Mon, 23 Apr 2012 02:57:43 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); We previously wrote about the use of colors in Chinese culture, and now is as good a time as any to extend this topic on Chinese symbolism. We’ll be discussing the use of shapes today. It’s natural that [...]

Key features and complimentarities between China’s weibo microblogs, Taobao and Tmall

Kane Gao — Tue, 10 Apr 2012 14:10:44 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); If you have been planning to find new business opportunities in China, chances are you have heard two names repeatedly: Alibaba’s Taobao, and Sina’s Weibo. Expert commentary such as this article from China Economic Review repeatedly emphasizes the marketing power of these [...]

Tmall’s new logo, and its amusing heritage

Kane Gao — Mon, 09 Apr 2012 03:27:47 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); On March 29th, 2012, Alibaba Group debuted the new logo for its Tmall.com branch, the e-commerce site that holds over 50% market share of China’s business-to-consumer (B2C) sector. This is the 3rd step in a series of attempts [...]

The things you can buy on Taobao, and what they say about the Chinese consumer market

Kane Gao — Mon, 26 Mar 2012 11:54:53 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); We know Taobao is an amazing place. You can find anything and everything there. But every now and then you might encounter something that makes you scratch your head and wonder, “Why would people buy this?” Well, where there [...]

We’re passionate about Simon’s 1.5 million photo views

A source of light. — Thu, 15 Mar 2012 16:43:28 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); We wanted to take a moment to recognize our founder and chief executive Simon’s startling new photographic milestone: his private Flickr photography archive recently exceeded 1,500,000 views. When Simon’s not managing Illuminant’s strategic business and key accounts, he’s an avid photographer. [...]

March 2012 YouTube Channel design changes are a startling improvement

Simon Cousins — Wed, 07 Mar 2012 20:11:56 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); Like many agencies which manage YouTube Channels for clients, the Illuminant team has been eagerly awaiting the mass-rollout of YouTube’s March 2012 Channel design improvements. GigaOM has a good overview of the main features introduced this morning to [...]