Illuminant.

Happy New Year: Enter the Dragon

Kane Gao — Mon, 30 Jan 2012 07:38:27 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); 2012 has arrived, and bears the hope of economic recovery. It is also the year that the world will end according to Mayan beliefs. To the Chinese people, 2012 is simply the year of the dragon, the 5th [...]

Happy holiday wishes from the Illuminant team

Simon Cousins — Fri, 23 Dec 2011 16:38:46 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); The year 2011 was a hard but rewarding one for Illuminant. We firmly established our new practice in New York City and continued to support our wonderful, diverse clients in their communications in China and worldwide. Our 2011 Happy Holidays [...]

Dropbox and product placement for Snickers

A source of light. — Wed, 14 Sep 2011 22:56:00 +0000

The 6 most dangerous myths about Chinese translation and interpretation

Kane Gao — Wed, 14 Sep 2011 20:37:52 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); Having been working in Chinese language services (both translation and interpretation) since 2003, we’ve seen plenty of popular but ultimately wrong perceptions about these services. Client decisions based upon misunderstandings of best practice and incorrect assumptions usually cause [...]

An update on China’s location based web services

A source of light. — Wed, 14 Sep 2011 13:41:51 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); We received an email from our reader Mik, asking about lashou.com (we wrote about this Chinese web service in our article “Foursquare clone spotted, and its more than that“, in June 2010): Hi Mr. Kane Gao, Interesting article you have [...]

Illuminant lands in New York City

A source of light. — Mon, 12 Sep 2011 21:01:47 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); We’re really happy to have found our natural home in New York City: the funky neighborhood of Long Island City, just one subway stop across the Hudson from Grand Central. Long Island City is, we’re told, the largest concentration [...]

Illuminant’s bilingual website showcased

A source of light. — Mon, 27 Jun 2011 17:54:28 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); We’re proud to have been showcased by the publishers of WPML, the powerful multilingual software we use to power this website’s language versions. Thanks, WPML! We couldn’t do it without your awesome software. Illuminant’s WPML Showcase page is here. var [...]

What Jack Dorsey’s Square and Illuminant have in common: a central unifying principle

Simon Cousins — Thu, 24 Mar 2011 19:20:49 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); I make a habit of breaking for lunch every day I’m working at my desk. I always grab something good to eat and read something unconnected with my day-to-day work in progress. Today’s read was a [...]

Groupon’s series of unfortunate events in China

A source of light. — Sun, 20 Feb 2011 20:24:15 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); Well, recent news about the mother of all group-buying services is that its television commercial during Super Bowl invoked all sorts of negative responses. More than Chicago Sun-Times has reported, now the Chinese web is also blasting Groupon’s [...]

Critiquing the Google Android 3.0 “Honeycomb” launch event

A source of light. — Thu, 03 Feb 2011 02:47:13 +0000

var woo_settings = {idle_timeout:'300000', domain:'illuminantpartners.com'}; (function(){ var wsc = document.createElement('script'); wsc.src = document.location.protocol+'//static.woopra.com/js/woopra.js'; wsc.type = 'text/javascript'; wsc.async = true; var ssc = document.getElementsByTagName('script')[0]; ssc.parentNode.insertBefore(wsc, ssc); })(); It was with great anticipation that Illuminant’s digital communications team logged onto YouTube today, to see Google officially show its Android 3.0 “Honeycomb” operating system for tablet computers. We are, after all, deeply interested in delivering compelling communications [...]