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Imaginaria Creative was awarded the project to update the brand’s identity. The challenge was to develop an identity that could establish a connection with their evolving target audience, which now encompasses men. The new logo achieves this by maintaining the company’s core essence through a compelling, authentic, and differentiating brand identity.
]]>The team got together at BJ’s in Plano to celebrate the festivities. Luckily, she escaped the day without too much humiliation…
Happy Birthday Renee!
]]>We’re trying to convince Cesar to grow out a legitimate ’stache like this dude, but are pretty sure he’s not taking to the new style. Happy Birthday Cesar!
Over the last two years, we have had the fortune to collaborate with the great folks over at the Lone Star Film Society of Fort Worth in creating a new look for the festival. With the success of last year’s award-winning design, we had another opportunity to create a fresh, new campaign. Commenting the desire for imaginative response and involvement in film, this year’s look hopes to inspire people to take part in not only the film festival, but also in art through the medium of film.
The festival is in action this year from November 11-15, so be sure to head on over to www.lsiff.com for info/tickets and take a part in it!
Lone Star International Film Festival Opening Trailer 2009 from Red Productions on Vimeo.
]]>Viewers are also encouraged to vote on designs they like, so go check out The CSS Awards and vote!
We are again honored to have such recognition for our website and would also like to thank the plethora of online blogs and galleries that have picked up our site for a source of inspiration within design.
]]>Here we are in the heart of historic downtown Plano, Texas. With the new change of address and wonderful outlook to the world around us (hooray for big windows!), our second story home has given us a fresh new outlook and perspective on our purpose and our work. Though it’s not quite Platform 9¾, we still find a great level of magical inspiration from the space we work in and the ability we have to feel connected to the outside world. The area is rich with culture and activity with a slew of local businesses we’ve become friends with. One of our favorite across-the-street locales in the area is Kelly’s Eastside. We’d love for you to come visit us anytime — and If you don’t find us in the office — look right across the street. We’ll be on the patio.
We thought that designing a new Imaginaria was the next obvious step for us once we unpacked all the boxes. With our company evolving so much and the times changing so quickly, we began to rehash our basic principles and update the areas of our business which are so valuable to us and our clients. As you browse through the site and get to know us more, you’ll find that we are all about our clients and the work that we do for them.
In creating the site, we wanted to do something that came natural to us – sharing our creative and meeting new friends. We’ve openly embraced the movement of collective information and the network perspective and joined the ranks of the Twitter nation, Facebook and LinkedIn, in hopes of sharing and learning more and more each day. So please don’t be a stranger — drop us a line and stay a while. We’d love to hear what you think about all of this!
Everyone here looks forward to what lies ahead. Our dreams have remained as big as ever thanks to our amazing family, friends, and clients who have supported us since day one. Keep checking back as we’ll have more to say and show and if you are ever in the area and feel like a good conversation and a nice cold drink, pay us a visit and see what’s new here at Imaginaria.
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