You’ll uncover new business-building tools and strategies. Whether you’re new to email and social media marketing, or a seasoned pro, this is an event you won’t want to miss.

Where:

Monarch Hotel
12566 SE 93rd Ave
Clackamas, OR 97015

Cost

FREE! PLEASE REGISTER at “REGISTRATION WEBSITE” (link below)

Agenda & Speakers:

7:30-8:00 AM
Registration, Breakfast, Networking

8:00-9:00 AM
Keynote: “Engagement Marketing”
Inspired by the new book Engagement Marketing, written by small business advocate Gail Goodman (CEO of Constant Contact), this presentation will help your audience understand how the marketing landscape for small business has changed and how to make that change work for them.

The presentation focuses on some key ideas: word of mouth in a social world, the engagement marketing cycle (which relates to the creation of great customer experiences that lead to on-going conversations and engagement) and how your audience can use that engagement to drive social visibility that will bring customers back through their door and introduce new prospects to their business.

(Speaker: Dana Pethia, Constant Contact, Regional Development Director)

9:00-9:15 AM
VP Intro & Welcome: Constant Contact’s Passion for Small Business

9:20-10:20 AM
“Secrets to Balancing Your Business with Your Life”
(Speaker: Taylor Ellwood, Imagine Your Reality, Business & Life Coach/Author: “Understanding the Social in Social Media”)

10:20-10:40 AM
Break / Trade Show

10:45-11:45 AM
“Behind the Scenes of Today’s Social Media Campaigns”
(Speaker: Anthony Veliz, IZO Marketing & Public Relations )

11:45-12:30 PM
Networking/Trade Show

Complimentary breakfast pastries and beverages will be provided.

To Register:

http://events.constantcontact.com/register/event?llr=t4pzbydab&oeidk=a07e5rf8o0z1ecf1005

The problem is simple. Most people aren’t going to spend lots of time on your website. They will go onto it to look for specific information or to read an article, but unless they are interested in your services they won’t read the testimonials. More importantly, even if they do look at the testimonials, they aren’t going to necessarily scroll all the way through them.

This doesn’t mean you delete them from your website, but what it does mean is that you make them a more active part of your business. I’ve printed mine out and put them into a folder I take with me. Some people will say that they don’t want to have to carry one more thing around, but I think that the effort of bringing your testimonials to your meetings with prospects is well worth it. After you present to them, you can show them your testimonials. They can read them on the spot, and it does help convince them about the value of your services when you actually can show other people that speak to the efficacy of your services.

If you don’t want to carry a folder, you can bring a tablet or laptop along with the page of testimonials shown on the website, but I favor bringing a folder because it provides a tactile experience as people turn pages. It makes an impression when you have page after page of testimonials showing the various people who have benefited from your services. Regardless of what you do, making testimonials an active part of your sales process makes it much each easier to create an awareness of the impact your services can have on someone’s life and business. That level of service is part of what makes people decide if they’ll do business with you.

What a business owner needs is a team. A team comprised of other business owners that fulfill specific roles. For example an accountant or bookkeeper, a lawyer, an insurance person, and business coach are all valuable allies that can be on your team and help you either delegate the responsibility to someone qualified to handle it or provide suggestions on how you can handle it more efficiently.

A business owner who stays alone inevitably gets overwhelmed. S/he can’t handle everything and finds that running a business brings about burnout. A team helps you avoid burnout. It helps you focus on what’s truly important in your business, instead of getting derailed by details that can hold you back. Knowing how to delegate, and finding the right people to delegate to makes business run smoothly, allows you to do what you love, and make a living doing it.

Book Review: Identity: Your Passport to Success by Stedman Graham

This was a good book in terms of exploring the concept of identity and how it relates to your business and life. I liked the anecdotes and stories the author used as well as the exercises, which if done, help the reader apply the concepts to his/her life and business in a meaningful way. The purpose of the book is to help you align your internal identity with how you live your life and this book provides enough guidance to help people take the necessary steps to live a more meaningful life.

You’ll uncover new business-building tools and strategies. Whether you’re new to email and social media marketing, or a seasoned pro, this is an event you won’t want to miss.

Where:

Monarch Hotel
12566 SE 93rd Ave
Clackamas, OR 97015

Cost

FREE! PLEASE REGISTER at “REGISTRATION WEBSITE” (link below)

Agenda & Speakers:

7:30-8:00 AM
Registration, Breakfast, Networking

8:00-9:00 AM
Keynote: “Engagement Marketing”
Inspired by the new book Engagement Marketing, written by small business advocate Gail Goodman (CEO of Constant Contact), this presentation will help your audience understand how the marketing landscape for small business has changed and how to make that change work for them.

The presentation focuses on some key ideas: word of mouth in a social world, the engagement marketing cycle (which relates to the creation of great customer experiences that lead to on-going conversations and engagement) and how your audience can use that engagement to drive social visibility that will bring customers back through their door and introduce new prospects to their business.

(Speaker: Dana Pethia, Constant Contact, Regional Development Director)

9:00-9:15 AM
VP Intro & Welcome: Constant Contact’s Passion for Small Business

9:20-10:20 AM
“Secrets to Balancing Your Business with Your Life”
(Speaker: Taylor Ellwood, Imagine Your Reality, Business & Life Coach/Author: “Understanding the Social in Social Media”)

10:20-10:40 AM
Break / Trade Show

10:45-11:45 AM
“Behind the Scenes of Today’s Social Media Campaigns”
(Speaker: Anthony Veliz, IZO Marketing & Public Relations )

11:45-12:30 PM
Networking/Trade Show

Complimentary breakfast pastries and beverages will be provided.

To Register:

http://events.constantcontact.com/register/event?llr=t4pzbydab&oeidk=a07e5rf8o0z1ecf1005

At a recent chamber meeting, all of us were doing an exercise where we were asked to write down an intention we’d like to manifest in our lives. Not surprisingly a lot of people wrote down wanting to be debt-free. It’s an excellent goal and intention to have, but it’s also a bit short sighted, because it doesn’t really focus on what’s going to happen after you’ve become debt-free.

I find with financial goals that its really important to have both short and long term goals. Being debt-free is a short term goal, but a long term financial goal focuses you on thinking about what you’ll do with the money you get after you no longer have debt.

For example, one of my long term financial goals involves regular investments into my IRA accounts, as well as other accounts that can help me grow my money. I know that if I ever retire I’ll need to be able to draw on that money. And the recognition of that helps me focus on the long term goal of achieving financial independence. Debt free frees me of debt, but it doesn’t make me financially independent. That only occurs if I have a plan in place after I’ve reached that debt free space I want to be in.

What are your short and long term financial goals? It’s important to define them for your life and business. It’ll help you make the right choices to grow your business and sustain the life you want to live.