New Features Include Faces, Places & Brushes

CUPERTINO, California—February 9, 2010—Apple® today introduced Aperture™ 3, the next major release of its powerful photo editing and management software, with over 200 new features including Faces, Places and Brushes. Building on the innovative Faces and Places features introduced in iPhoto® ’09, Aperture 3 makes it even easier and faster to organize large photo libraries. Aperture 3 introduces new tools to refine your photos including Brushes for painting image adjustments onto parts of your photo, and Adjustment Presets for applying professional photo effects with just one click. Stunning new slideshows let you share your work by weaving together photos, audio, text and HD video.

“Millions of people love using iPhoto to organize, edit and share their digital photos,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Aperture 3 is designed for both professionals who edit and manage massive libraries of photos and iPhoto users who want to take their photos further with easy-to-use tools such as Brushes and Adjustment Presets.”

“Aperture 3 gets it right,” said National Geographic photographer, Jim Richardson. “The image editing tools are exactly what I have been asking for, they’re so easy to use and give me a level of control that I never even thought possible.”

“I chose Aperture because it was the most powerful archiving application around, but it’s now an unbelievable imaging tool as well,” said Bill Frakes, Sports Illustrated staff photographer. “I am beyond impressed with the massive changes made in Aperture 3.”

Aperture 3 allows you to organize large photo libraries with even more flexibility using Projects and the new Faces and Places. Faces uses face detection and recognition to find and organize your photos by the people in them. You can view faces across your entire photo library or view just the faces that appear in selected projects. In a new view that speeds up the organization process, Aperture 3 displays faces that have been detected but haven’t yet been named. Places lets you explore your photos based on where they were taken, and like in iPhoto, Places automatically reverse geocodes GPS data into user-friendly locations. In Aperture 3, you can assign locations by dragging-and-dropping photos onto a map or by using location information from GPS enabled cameras, tracking devices or your iPhone® photos.

The new Brushes feature allows you to add professional touches to your photos by simply painting effects onto the image. Aperture 3 includes 15 Quick Brushes that perform the most popular tasks like Dodge, Burn, Polarize and Blur, without the complexity of layers or masks. Brushes can automatically detect edges in your images to let you apply or remove effects exactly where you want them. Aperture 3 includes dozens of Adjustment Presets that apply a specific style or look to the entire image with just a click. You can create your own custom presets or explore the techniques of other photographers by importing theirs.

Aperture 3 makes it easy to share your work with stunning slideshows that weave together photos, audio, text and HD video. You can select one of six Apple designed themes or choose your own transitions, background, borders and titles, and even add your own soundtrack. You can export your slideshows directly to iTunes® to take with you on your iPhone or iPod touch®. You can also share photographs as beautiful prints, create custom-designed hardcover books and publish to online photo sharing sites like Facebook and Flickr, right from Aperture 3.

Pricing & Availability
Aperture 3 is available through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $199 (US) and existing Aperture users can upgrade for a suggested retail price of $99 (US). A downloadable 30-day trial version is available at www.apple.com/aperture/trial. Aperture 3 runs as a 64-bit application on Mac OS® X Snow Leopard® on Macs with Intel Core 2 Duo processors. Full system requirements, online tutorials and more information on Aperture 3 can be found atwww.apple.com/aperture.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

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Nikon has updated the D3S firmware that addresses issues on several fronts including exposure preview and video recording…

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MELVILLE, N.Y. (Feb. 8, 2010) – Nikon Inc. today announced two new lenses for professional and enthusiast photographers that epitomize NIKKOR leadership in optical excellence. The highly anticipated AF-S NIKKOR 24mm f/1.4G ED lens is engineered to meet the demand for an ultra-fast professional lens for wide angle applications, while the AF-S NIKKOR 16-35mm f/4G ED VR offers Nikon’s widest FX-format focal range with VR, offering additional versatility to a broad range of photographers.

“The 16-35mm f/4 VR and 24mm f/1.4 are two new lenses designed to address the needs of an ever-expanding number of Nikon FX-format photographers, delivering dramatic perspectives, amazing clarity, contrast and color when capturing stills or HD video,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “Customers that choose these new lenses will experience excellent image quality and sturdy handling, which is made possible through our commitment to excellence and expert NIKKOR engineering.”

World renowned NIKKOR technologies play an essential role in the design of these two new lenses, and both feature Nikon’s exclusive Silent Wave Motor (SWM) technology for quiet, fast and accurate autofocus performance. The optical construction of both lenses also utilizes precision Nikon ED glass elements along with multiple aspherical elements to suppress chromatic aberrations resulting in sharp, high contrast images. Additionally, Nikon’s proprietary Nano-Crystal Coat minimizes instances of internal “ghosting” and flaring, further ensuring exceptional image integrity.

The 24mm f/1.4G ED Lens

Perhaps one of the most hotly anticipated lenses in recent memory, the new AF-S NIKKOR 24mm f/1.4G ED lens blends a natural yet versatile 24mm perspective with an ultra-fast f/1.4 aperture to expand an existing collection of well over 60 NIKKOR interchangeable lenses. The f/1.4 maximum aperture allows photographers to shoot handheld in low light and provides dramatic separation between subject and a softened background. In a wide variety of photographic situations, both FX and DX-format shooters will enjoy the benefits of extra-bright f/1.4 viewing, superb image quality and the dramatic perspectives afforded by a picture angle of 84 degrees (61 degrees when mounted on a DX-format body).

The 16-35mm f/4 VR Lens Brings a New Perspective to VR

The new AF-S NIKKOR 16-35mm f/4G ED VR lens is an ideal lens for enthusiasts and professionals craving a constant maximum aperture and ultra-wide angle zoom versatility with the benefits of Nikon’s Vibration Reduction (VR) II image stabilization. As the widest FX-format NIKKOR zoom lens with VR, users can realize the ability to shoot up to four shutter speeds slower than otherwise possible, expanding low light shooting opportunities and contributing to dramatically sharper handheld photography and video capture. Nikon VR II image stabilization technology is engineered specifically for and optimized to function most effectively for each lens, ensuring optimum performance. Whether joining the growing ranks of FX-format photographers or using the Nikon DX-format, photographers will appreciate the perspectives possible when shooting architecture, interiors, landscapes and more.

Pricing and Availability

The versatile, wide angle AF-S NIKKOR 16-35mm f/4G ED VR is scheduled to be available in late February 2010 at Nikon Authorized Dealers with an estimated selling price of $1259.95*. The ultra-fast AF-S NIKKOR 24mm f/1.4 G ED lens will be available in late March 2010 for estimated selling price of $2199.95*. For more information, please visitwww.nikonusa.com.

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AVENEL, NEW JERSEY February 8, 2010 — Asserting that today’s pocket video camera buyers are looking for power solutions as flexible and innovative as the cameras themselves, Mizco International’s DIGIPOWER Division will take the wraps off its new line up of uniquely designed, high performance P-CAM power chargers at PMA 2010 in Tech Suite 108 at the Anaheim Convention Center. In doing so, DIGIPOWER Division President Maurice Mizrahi pledged to lead the industry in developing power solutions that meet the needs of the rapidly growing and expanding market.

“Charging power may not sound sexy but it is critical to the performance of today’s pocket video cameras,” Mizrahi emphasized today. “The power solutions developed for these products must be flexible, multi-functional, and durable if they are to stand up to the requirements of pocket video camera consumers. These consumers don’t want to have to think about power. They just want it to be available whenever and wherever they need it and that’s the philosophy we brought to the design of our new products.”

Dedicated Power Solutions for Dedicated Flip Video Consumers:

According to Mizrahi, the DIGIPOWER Division is introducing a dedicated Flip Battery & Charger Kit (PK-PD1W), a stand-alone NIMH 2300mAH Flip Rechargeable Replacement Battery (BP-PD1W) and a Flip Ultra Series Battery Charger (TC-PD1W).  All three power solutions are available for immediate delivery to dealers at the respective suggested retail prices of $39.99, $19.99, and $29.99 — price points that promise to make all three models powerful sales performers for retailers.

Powerful Charging Solutions for All Brands of Pocket Cameras:

Looking to power the entire category of pocket cameras, Mizco’s DIGIPOWER Division is also introducing wall, car, and wall/car kit chargers that are compatible with every brand of P-CAM camera currently available on the market.  The new ACD-PCAM Wall Charger is a 1 Amp AC adaptor for all Flash USB video cameras that is available for a suggested retail price of $19.99.  Also available for the same MSRP is the new PC-PCAM Car Charger, a 1 Amp CLA for all Flash USB video cameras.  The IP-PK10 Wall & Charger Kit includes the wall and car chargers as well as a 2-camera sync cable and is available for a suggested retail price of $34.99.

A Hybrid Power Solution for All Types of Mobile Devices:

For consumers seeking ultimate power and flexibility for all of their mobile devices, DIGIPOWER now offers its Hybrid 2-In-1 Wall Charge & Battery Back Up (EBP-PCAM)— a 110-240 multi-volt worldwide power supply solution (works in over 150 countries) featuring a powerful Lithium-ion battery.  This remarkable AC wall charger features 2 USB ports that can charge two devices simultaneously.  Carrying a suggested retail price of $49.99, the unit also includes a portable 1800Mah battery pack that can be used when a wall outlet is not available.  The built-in battery stores up to 3 “on the go” charges and is the ultimate power solution for all mobile phones, PDAs, MP3 players, cameras, Bluetooth® headsets, GPS systems, and hand-held game systems.

Finally, for the truly “on the go” mobile device enthusiast, DIGIPOWER now offers its JumpStart Lifestyle Travel Charger (JS-2PCAM) — a 2200mAh portable battery with universal USB output, connectors, and carry case.  The JumpStart Lifestyle Travel Charger will stay charged for up to 10 months and can be recharged 500 times to power every make and kind of mobile device from phones to pocket cameras.  The unit is available for a suggested retail price of $49.99.

“Wherever consumers need portable power to power their increasingly mobile lifestyles, DIGIPOWER will be there with the solution that works best for them,” Mizrahi asserted.  “This is the commitment to innovation that has made us the industry’s leading supplier of power solutions for over 11 years.”

Headquartered in Avenel, New Jersey, Mizco International (www.mizco.com) is one of the world’s fastest growing suppliers of wireless mobile phone headsets, accessories, as well as imaging and iPhone power solutions.  Founded in 1990, Mizco markets products under the Cellular Innovations, DIGIPOWER, and Travelocity, and iEssentials brands.  The company currently offers more than 1000 products through a global dealer network.  For more information on Mizco and its product offerings call 1.800.266.4026 or visit www.mizco.com.

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LAKE SUCCESS, N.Y., February 8, 2010 – Canon U.S.A., Inc., a leader in digital imaging, today announced the addition of four new PowerShot Digital cameras, the PowerShot SX210 IS, PowerShot SD3500 IS, PowerShot SD1400 IS and PowerShot SD1300 IS, offering today’s photographer a compelling blend of cutting-edge photo capture technology and superior styling. The new PowerShot cameras offer increased shooting flexibility in a number of settings through advancements to the Smart Auto mode while offering greater photo personalization and enhanced creativity with new Scene Modes and Image effects. The addition of Fish-eye and Miniature Effect modes help photographers add a creative element or lend a humorous look and feel when capturing images of their favorite household pet or landscape scene.

From untimely blinks and awkward smirks to hard to shoot back-lit situations, the compact PowerShot SX210 IS, PowerShot SD3500 IS and PowerShot SD1400 IS cameras offer a variety of technologies to secure the best pictures under the most challenging conditions. In addition to the Face Detection self-timer, the new Smart Shutter scene mode now has Smile and Wink self-timers where the camera looks for a wink or smile which will act as the trigger and release the camera’s shutter. The advances to Canon’s Smart Auto mode increases the number of shooting scenarios where each PowerShot camera can automatically adjust to different lighting or movement levels to obtain the best image possible. In addition, Canon’s Smart FE (Flash Exposure) function improves image quality by automatically adding the optimum level of flash illumination, aperture, ISO and shutter speed while the Low Light Mode features a wide ISO range (up to 6400), allowing more light to be captured creating sharper more vivid images and further enhancing the overall quality. “The new Canon PowerShot Digital cameras are designed for consumers seeking a blend of eye-catching style and advanced image capture technology in a compact, easy-to-use form,” said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. “Offering a unique blend of features and functionality including new Scene Modes, Smart FE and Smart Shutter, Canon once again brings image-taking and personal photography expression to new levels.” For users interested in expanding beyond still images, three of the four new PowerShot cameras announced today have the ability to shoot 720p High Definition (HD) video offering extraordinary resolution and clarity when capturing moments such as a child’s dance recital or the latest trip to the local zoo. Also, the built-in HDMI mini-connector allows play-back of video and photos on an HDTV. With the camera tethered to a computer and the included software, movies can be uploaded directly to YouTube via the Camera Window. To further enhance a users ability to capture images and video, all of the new Canon PowerShot Digital cameras will support the high-spec SDXC memory cards with a maximum storage capacity of two terabytes (TB) in SDA standard. Canon PowerShot SX210 IS Digital Camera: The Canon PowerShot SX210 IS is designed for the photographer seeking HD video and brilliant image quality in a stylish, compact camera. Featuring a 28mm wide-angle lens with 14x Optical Zoom and Optical Image Stabilization, the PowerShot SX210 IS allows users to capture dramatic close-ups or broad landscapes with ease, while the 14.1-Megapixel resolution ensures stunning image quality. Available in three bold color variations, black, purple and gold, additional features include a 3.0-inch wide LCD screen for improved visibility and glare reduction with enhanced Control Dial with Hints and Tips. For shooting video, the PowerShot SX210 IS has the ability to zoom optically, shoot in stereo sound and has Dynamic Mode Image Stabilization for improved image clarity. Users embracing the freedom of wireless data transfer can connect directly to PCs through Eye-Fi memory cards1. The PowerShot SX210 IS is scheduled to be available in late March for an estimated retail price of $349.99. Canon PowerShot SD3500 IS Digital Camera: The Canon PowerShot SD3500 IS represents a significant milestone in the evolution of the ELPH series through the combination of superior image capture functionality and Canon’s touch screen technology. The camera’s large 3.5-inch wide LCD touch screen enables intuitive operation as users can customize their photo settings by simply dragging icons to their preferred on-screen location, then utilizing “tap” operations to switch between images during playback. A 24mm ultra-wide angle lens with 5x Optical Zoom gets more in your shot, like that family vacation at the Grand Canyon or the Empire State Building while Optical Image Stabilization ensure blur free images at full telephoto. The 14.1-Megapixel resolution delivers stunning images and the HD quality video further adds to the overall allure of this new PowerShot Digital camera. Available in three elegant color variations, black, silver and pink, the PowerShot SD3500 IS is also compatible with Eye-Fi memory cards for wireless transfer of video and photo files to PCs1. The PowerShot SD3500 IS is scheduled to be available in late February for an estimated retail price of $329.99. Canon PowerShot SD1400 IS Digital Camera: The Canon PowerShot SD1400 IS is the ideal choice for the on-the-go, spontaneous photographer seeking outstanding performance in a super-slim camera. Measuring less than one inch in thickness, the sleek PowerShot SD1400 IS features a 28mm wide-angle lens with 4x Optical Zoom lens and Optical Image Stabilization and 14.1-Megapixel resolution for outstanding photo and HD video quality. Available in four vibrant color variations, pink, orange, silver and black, the PowerShot SD1400 IS is scheduled to be available in late February for an estimated retail price of $249.99. Canon PowerShot SD1300 IS Digital Camera: The Canon PowerShot SD1300 IS delivers outstanding value for the consumer seeking a stylish, highly functional digital camera. The PowerShot SD1300 IS features a 28mm wide angle lens with 4x Optical Zoom lens and Optical Image Stabilization, 12.1-Megapixel resolution, and enlarged 2.7 -inch PureColor System LCD screen offering superior visibility. Available in five color variations, silver, pink, green, blue and brown, the PowerShot SD1300 IS is scheduled to be available in late February for an estimated retail price of $199.99. For more information about the new Canon PowerShot cameras go to www.usa.canon.com/powershot. About Canon U.S.A., Inc. Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number four in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of “100 Best Global Brands.” Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. # # # † Based on weekly patent counts issued by United States Patent and Trademark Office Availability, specifications and prices subject to change without notice. Actual prices are set by the individual dealer and may vary. All referenced product names, and other marks, are trademarks of their respective owners. HDMI, the HDMI logo and High-Definition Multimedia Interface are registered trademarks or trademarks of HDMI Licensing, LLC. 1 Canon cameras and camcorders are not guaranteed to support Eye-Fi card functions (including wireless transfer). In case of an issue with an Eye-Fi card, please check with Eye-Fi, Inc. Outside of the United States and Canada, government approval is required to use Eye-Fi cards in many countries or regions. Without approval, use of the card is not permitted. If it is unclear whether the card has been approved for use in the area, please check with Eye-Fi, Inc. === ImagingInsider.com

CMOS Sensor and Full HD Video Recording with Selectable Frame Rates up to 30 fps

LAKE SUCCESS, N.Y., February 8, 2010 – Canon U.S.A., Inc., a leader in digital imaging, today introduced the new flagship model for the Company’s highly popular Rebel DSLR line: the Canon EOS Rebel T2i Digital SLR camera. Today’s photo enthusiast is looking for a camera that will grow with them as they learn, and that is a perfect description of the new EOS Rebel T2i Digital SLR camera. Retaining all of the traditional characteristics that have made the EOS Rebel series beloved by entry-level photographers and an industry best-seller, the new Rebel T2i succeeds in bridging the gap between an entry-level camera and a true pro-sumer camera.

The Rebel T2i Digital SLR camera includes a variety of new features for photographic assignments as varied as grabbing that action shot from the sidelines or creating memorable family portraits, including: 3.7 fps shooting, an ISO range of 100-6400 (expandable to 12,800), a 63-zone Dual Layer Metering System, and Canon’s DIGIC 4 Imaging Processor. There are some moments in our lives where video helps capture the moment better than a still image, and the Rebel T2i offers the best of both worlds with Full HD 1080p video as well as 18-megapixel still images.  The Rebel T2i DSLR continues Canon’s industry-leading trend in Full HD DSLR video capture with manual exposure control, selectable frame rates and a new external microphone input. There is also a new feature for standard definition recording, Movie Crop, which provides an approximate 7x additional zoom with no loss of image quality when shooting SD quality video.

“There is no question that HD video is the biggest trend in DSLR technology and because of this we are seeing the creativity of still photographers transferring to the moving image. Still photographers are using the various lenses and accessories they are already familiar with to create amazing video footage,” stated Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. “Taking that HD video quality and putting it in the hands of entry-level photographers with cameras like our new EOS Rebel T2i, we are seeing a new generation of creative digital artists emerge.”

Lights, Rebel, Action – EOS HD Video

Canon’s EOS HD video capture has helped spark a major movement in digital imaging, empowering still photographers with the ability to experiment, learn and capture stunning high-definition video through a variety of creative lenses. Continuing this imaging revolution, the new EOS Rebel T2i puts entry-level photographers on the frontline equipped with all the latest EOS HD video features including full HD video at 1920×1080 resolution, selectable frame rates, full manual exposure control and the visual options of interchangeable lenses. Manual video exposure control provides novice filmmakers with the image control they are accustomed to in a still camera, all while shooting professional-level cinematic video.  Professional photographers utilize creative lighting, adjustable depth-of-field and a variety of lenses to create powerful still images and video footage, and these are exactly the tools that the new Rebel T2i gives to budding photo and video enthusiasts. Adding a new professional-level feature for EOS cameras, the Rebel T2i includes an Auto ISO function that works in all Creative Zone exposure modes including Manual where users can set a limit to the highest ISO the camera will use, enabling them to retain the lighting and look they desire for a scene. By setting an Auto ISO range, videographers can retain dark shadow areas and avoid blowing out highlight areas in a scene while still retaining the benefit of automatic ISO adjustments. The Rebel T2i DSLR captures video in both NTSC (National Television System Committee) and PAL (Phase Altering Line) standards at selectable frame rates including Full  HD 1920 x 1080 at 30 (29.97), 25 or 24 (23.976) fps, and HD 1280 x 720 or Standard Definition 640 x 480 quality video, at 60 (59.94) or 50 fps.

For easier video recording operation and familiar functionality for beginners, the Rebel T2i’s autofocus can be operated before or during video recording by pressing the shutter button half-way down in video mode. Another feature debuting in the Rebel T2i is Canon’s new Movie Crop mode, where the user can achieve 7x magnification when shooting SD video for a significantly increased “telephoto” effect. Unlike the digital zoom feature found in many compact digital cameras, Canon’s new Movie Crop mode actually crops the image directly from the CMOS sensor at full SD resolution to preserve maximum image quality and provide additional zoom power. The new Movie Crop feature is especially helpful for achieving extra full resolution zoom power when filming youth sports, such as a child running to the furthest end of a field. For better sound quality when shooting video, the Rebel T2i DSLR includes an external stereo microphone jack, a first for an EOS Rebel model, in addition to its built-in monaural microphone. These audio and video features supplement a tremendous range of additional must-have video features in an entry-level Digital SLR camera.

For enhanced viewing pleasure and easy video sharing at home, the HDMI video-out capability of the Rebel T2i DSLR includes a new Consumer Electronics Control (CEC) compatibility which allows users to play back still or video files on a CEC-compliant HDTV, using the TV remote to control the camera when connected via HDMI interface.

Camera Feature Set

The EOS Rebel T2i DSLR features a newly developed 18-million-pixel Canon CMOS imaging sensor providing outstanding resolution and light sensitivity for amazing poster-sized prints with fine detail and stunning color. The camera exhibits exceptional low-noise performance incorporating many of the same technologies used to reduce noise in professional cameras such as the EOS 7D. The Rebel T2i camera’s basic ISO range is an amazing 100~6400, and via a Custom Function, it can be extended to ISO 12,800. The outstanding ISO range combined with its noise reduction technology allows the Rebel T2i to capture outstanding low-light pictures at events such as candlelit birthday celebrations or recitals where flash photography may be prohibited.

The camera provides 3.7 fps continuous shooting for still photos, making it the fastest shooting Rebel model to date and enabling users to capture that great image of a little leaguer’s first swing. The camera features Canon’s proprietary iFCL 63-zone dual-layer metering system offering intelligent Evaluative metering with much finer segmentation than any previous EOS Rebel model. The new Rebel T2i also has an expanded ± 5 EV exposure compensation range allowing for much more versatility when shooting in extremely bright or dark environments; or when shooting HDR (high dynamic range) images.

The Rebel T2i DSLR includes a number of professional-level user-selectable Canon image processing features to enhance the image quality of in-camera JPEG files, and to tag RAW images for processing later through Canon’s Digital Photo Professional software (included with the camera). These features include Canon’s Auto Lighting Optimizer to enhance shadow detail and add contrast to “flat” scenes, Highlight Tone Priority adding up to one stop of detail in bright highlight areas, Peripheral Illumination Correction for automatic correction of vignetting, High ISO Noise Reduction with four user-selectable settings, and Long Exposure Noise Reduction applied to exposures one second or longer. These Canon image enhancements provide new photographers with professional quality automatic image correction on JPEG files right out of the camera.

The EOS Rebel T2i digital camera includes a new enhanced 3-inch LCD monitor featuring 1.04 million dots with a wide 3:2 aspect ratio, wider than previous EOS models. The Rebel T2i camera’s LCD monitor can display a full-screen video image utilizing the entire screen during playback. For maximum storage capacity the new EOS Rebel T2i Digital SLR camera is the first EOS model to support SDXC memory cards. With all the new and exciting features of the EOS Rebel T2i, the Rebel series continues to provide great Canon features such as Live View, a built-in pop-up flash, and the EOS integrated cleaning system, as well as compatibility with Canon EX-series Speedlites and Canon EF and EF-S lenses allowing users to fully explore multiple creative photographic possibilities.  The new EOS Rebel T2i Digital SLR camera is also compatible with Canon’s new BG-E8 battery grip and new RC-6 wireless remote control for both still images and video capture.

Pricing and Availability

The Canon EOS Rebel T2i Digital SLR camera is scheduled to be delivered to U.S. dealers in early March, and will be sold in a body-only configuration at an estimated retail price of $799.99. It will also be offered in a kit version with Canon’s EF-S 18-55mm f/3.5-5.6 IS zoom lens at an estimated retail price of $899.99.

About Canon U.S.A., Inc.                                                                                                         

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number four in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of “100 Best Global Brands.” Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. # # #

†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Specifications, availability, and pricing are subject to change without notice.

Actual prices are determined by individual dealers and may vary.

HDMI, HDMI logo and High-Definition Multimedia Interface are registered trademarks or trademarks of HDMI licensing, LLC.

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Here are over 30 of some of the awe inspiring shots taken by the Hubble space telescope providing an out of this world experience…
(image :: nasa via fox)

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04/02/2010 The announcement of Hasselblad’s H4D line of cameras and True Focus technology heralded the beginning of a new chapter in the history of medium format DSLRs. Now, with the launch of the H4D-40, Hasselblad is announcing its intent to bring the advantages of Medium Format DSLRs to high-end 35mm photographers.

Hasselblad, world leading manufacturer of high-end digital camera systems, announced today the launch of a new product, the Hasselblad H4D-40, the most recent addition to the company’s new H4D camera line. The H4D line, built upon Hasselblad’s successful H3D-II series, adds faster capture rates, higher ISO ratings, up to 4 min exposure times, and the new True Focus feature, a further refinement of Hasselblad’s segment leading Auto Focus system that makes accurate near field composing substantially easier for photographic professionals. Hasselblad is targeting the H4D-40, which features a 33×44 mm CCD sensor with 40 million pixels and provides almost twice the capture area of the largest 35mm DSLR sensors, towards high-end 35mm professionals.

“Most high-end photographers understand the advantages that a Medium Format system has over smaller formats,” explains Hasselblad CEO Larry Hansen, “but many younger photographers have never been exposed to larger format photography. Most everyone in the photographic world is aware, for example, of the dramatic developments that have taken place in the 35mm in recent years,” he continues, “but there many of the younger generation of shooters are not aware of the fact that Medium Format DSLRs have evolved equally dramatically, maintaining – and even in some cases increasing – the quality gap that has historically existed between small format and larger format systems.”

“The fact that our large sensors have millions of pixels more than 35mm sensors is known, for instance,” Hansen continues, “but the superior image quality that results, in terms of color, detail, and clarity, is not as well known. Likewise, many photographers are not aware of the fact that the larger format of the H System cameras provides a considerably shallower depth of field range, making it much easier to utilize selective focus to creative effect. When combined with True Focus, this opens enormous creative possibilities and technical accuracy. Add to this the modularity of the H4D-40 with its choice of bright image viewfinders and an extensive accessories program, and you get a feature set that makes a Hasselblad system, today, more than ever, a crucial component of any professional photographic toolbox.”



Features such as new low noise color filters of the H4D-40’s sensor and the high performance HC/HCD lens line, provide the basis for increased clarity and increased depth of field. The Hasselblad Natural Color Solution (HNCS) achieves consistent color reproduction using a single color profile, and digital lens correction (DAC), perfects each image captured through the HC/HCD lenses, by removing any trace of distortion, vignetting, or chromatic aberrations.



The H4D also comes bundled with Hasselblad’s new Phocus 2.0 imaging software, featuring a dramatically reduced learning curve, enabling the average photographer to be up to speed in less than 30 minutes, and a feature set that matches the industry standards defined by Adobe and Apple.



“We are thrilled to be able to announce the introduction of the H4D-40,” continues Hansen, “and look forward to welcoming a new generation of 35mm photographers as they step up to a higher level of image quality and begin to explore the creative possibilities provided by a Hasselblad system. With the H4D-40, photographers get a camera that is as easy to use – or even easier – than a high-end 35mm DSLR, but that comes with the famed Hasselblad image quality – larger lenses and sensors, more advanced optics, increased resolution and clarity, and all the other benefits of Hasselblad’s Medium Format DSLRs.”



“For over half a century,” Hansen concludes, “Hasselblad cameras have been the choice of the most discerning professionals and the reason for that loyalty has not changed – at Hasselblad, image quality always comes first. We will continue to pursue image quality perfection and will continue to provide the ultimate imaging tools for any application where image quality is important. And in the upcoming months we will do our best to see that as many 35mm photographers as possible get the opportunity to try these amazing products for themselves.”



Hasselblad is launching the H4D-40 worldwide via a series of dealer demonstrations and events in the Americas, Europe, and Asia. The H4D-40 starts at 13995 Euro / 19995 USD / 12995 GBP for camera body, viewfinder, and 80mm lens, and is available for immediate shipping. For dates and times of regional or local launch events, or to learn more about the advantages of the Hasselblad system, log on to www.hasselblad.com





True Focus: Delivering accurate composing at close distance with shallow depth of field



True Focus helps solve one of the most lingering challenges in professional photography, true, accurate focusing throughout the image field when working with shallow depth of field at closer range. Without multi-point autofocus a typical autofocus camera can only correctly measure focus on a subject that is in the center of the image. When a photographer wants to focus on a subject outside the center area, they have to lock focus on the subject and then re-compose the image. In short distances, this re-composing causes focus error, as the plane of focus sharpness follows the camera’s movement, perpendicular to the axis of the lens. The traditional solution for most DSLRs has been to equip the camera with a multi-point AF sensor. These sensors allow the photographer to fix an off-center focus point on an off-center subject, which is then focused correctly, but such multi-point AF solutions are often tedious and inflexible to work with and do not really solve the problem.



To overcome this problem, Hasselblad has used modern yaw rate sensor technology to measure angular velocity in an innovative way. The result is the new Absolute Position Lock (APL) processor, which forms the foundation of Hasselblad’s True Focus feature. The APL processor accurately logs camera movement during any re-composing, then uses these exact measurements to calculate the necessary focus adjustment, and issues the proper commands to the lens’s focus motor so it can compensate. The APL processor computes the advanced positional algorithms and carries out the required focus corrections at such rapid speed that no shutter lag occurs. The H4D’s firmware then further perfects the focus using the precise data retrieval system found on all HC/HCD lenses. The True Focus technology and APL (both patent pending) mark a significant milestone for Hasselblad’s high-end DSLR strategy and represent the result of many years of development work.

To read more about True Focus, please visithttp://www.hasselblad.com/promotions/apl.aspx

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ImagingInsider.com

CENTER VALLEY, Pa., February 3, 2010 – The new Olympus PEN® E-PL1 is truly greater than the sum of its parts, with a surprisingly small camera body packed with technology normally found in bigger, bulkier and heavier professional Digital Single Lens Reflex (DSLR) cameras and High-Definition (HD) camcorders. This third-generation PEN is built for shutterbugs who always wanted better pictures and considered a DSLR, but were intimidated by the bulky size and complex interface. The new camera’s simple design and easy interface enable consumers to easily create amazing images never dreamt possible. It will make you wonder how Olympus managed to put all of these powerful features inside such a compact camera for only $599.99.

The E-PL1 equals an affordable and powerfully simple all-in-one package that travels with you to capture life in the high quality that your memories deserve.

“Many of today’s consumers want a camera with the professional still image quality of a DSLR and HD video in a compact body that’s as easy to use as a point-and-shoot,” said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. “Thanks in part to an image sensor that’s approximately eight times larger in size than what’s inside the average point-and-shoot camera, the E-PL1 delivers outstanding high-quality images. Add the flexibility of high-quality interchangeable lenses, the convenience of a built-in pop-up flash, in-camera creative features and technology designed to produce images effortlessly, and the E-PL1 is the total consumer-friendly, multimedia package.”

EASILY PEN YOUR STORY WITH A BRAND NEW PEN

This third generation of the Olympus PEN series combines powerful features in an easy-to-use package that will make capturing your life more fun. The new direct record button makes taking videos easier than ever and the new Live Guide functionality makes it simple to learn photography techniques without requiring the skills of a pro shooter.

New Direct Button for HD Movies
Recording HD movies with the E-PL1 is simple, thanks to an easy-to-reach red “direct button” (red record button) on the back of the camera body. If you’re about to snap a photo and you realize a video would capture the spirit of the scene even better, simply press the record button and instantly you’re capturing videos! Easily toggle back and forth between capturing stills and videos by using your index finger to press the shutter button or your thumb to press the red record button. Having the ability to shoot still images and videos opens up a world of imaging possibilities.

New Live Guide Sets the Scene Before You Shoot
The E-PL1’s new Live Guide interface simplifies great photography and gets the results you desire at the touch of a button. Want more vivid or muted color in your shot? Want warmer or cooler color? Want a brighter or darker subject, or a sharper or softer background? Or maybe you want to capture the fast-moving action of your subject with a little artistic blur, or perhaps freeze the action? Simply select Live Guide and press the up and down arrows on the back of the camera to slide through numerous photographic effects. Make adjustments and watch the LCD as the effects are made live – before the image is captured! Don’t worry about learning technical things like f-stops, shutter speed and white balance; jump right in by composing, adjusting exposure and more before the shot is taken.

Seeing the results before snapping the image ensures you are getting the shots you want, and it will change the way you photograph. Shooting Tips are also included with Live Guide, so you can leave the manual at home.

Automate Everything
Live Guide is just the start of automated technologies on the E-PL1 designed to free you up to focus on your subjects instead of focusing on your camera’s settings.

• 19 Scene-Select Modes: From portraits to sunset shots, the E-PL1 is equipped with 19 Scene-Select modes for effortless picture taking, including Fireworks, Sunset, Children, Macro and Panorama, to name a few. Capturing beautiful portraits is easy with the ePortrait Mode that enables you to smooth your subject’s complexion.
• Intelligent Auto (iAuto) Mode: When you don’t want to use the scene-select modes, the iAuto mode automatically identifies what you’re shooting and adjusts settings for you to capture the best result depending on the situation.
• Face Detection: Reduce the chance of blurred subjects in images by recognizing up to eight faces, tracking them within the image area, and automatically focusing and optimizing exposure for sharp portraits.
• In-Camera Panorama: Capture three images and stitch them together to create one amazing, seamless panoramic picture. Or use the included OLYMPUS [ib] software to stitch up to 10 images together for the ultimate panorama.
• iEnhance: With this mode the warm yellow and orange colors of a sunset are heightened to a dramatically lifelike color that’s truer to what you see with the naked eye. iEnhance can be used in any mode, and automatically engages when using iAuto to enrich color in any subject.
• Share: Just connect the camera to an HDTV with an optional HDMI cable and use your TV remote to control playback functions and navigate the camera’s menus from the comfort of your personal front-row seat. The E-PL1 records to SDHC (Class 6 recommended) media cards that can be plugged directly into many devices and accommodate large files, including videos.

New Powerfully Simple Pop-Up Flash
The E-PL1 is the first camera in the Olympus PEN series with a built-in pop-up flash that makes it easy to illuminate low-light subjects, reduce red-eye and fill in dark areas. The camera is also compatible with a range of optional external flashes, including the Olympus FL-36R and FL-50R, which can be controlled wirelessly by the E-PL1 so you can dynamically control lighting as your photography skills grow.

PRO-QUALITY IMAGES

How do professional photographers capture the stunning images you see in the pages of glossy magazines and coffee-table books? Talent matters, of course, but you also need the right equipment. Rest assured that the E-PL1 has everything you need to produce vibrant, professional-quality images: a large image sensor, in-body Image Stabilization, Imager Autofocus, the proven Olympus Dust Reduction System and the TruePic™ V Image Processor.

Big Sensor, Not a Big Body
At the heart of the E-PL1 is a large-size image sensor that’s the same sensor as the one inside the Olympus E-30 and E-620 DSLR models. The only difference between this sensor and what the pros use is that this big sensor is inside the much smaller body of the E-PL1. This high-performance 12.3-megapixel Live MOS image sensor (eight times larger than the average point-and-shoot camera sensor) delivers excellent dynamic range, accurate color fidelity, and a state-of-the-art amplifier circuit to reduce noise and capture fine image details in both highlight and shadow areas.

Stabilize All of Your Lenses
Instead of selling more expensive lenses that have image stabilization inside them, Olympus takes a different approach by having image stabilization built right into the body of the E-PL1. This means that any lens (Micro Four Thirds™, Four Thirds and any third-party lens) attached to the E-PL1 will deliver blur-free images thanks to three modes of In-body Image Stabilization that automatically compensate for camera shake, including in low-light situations or when shooting without a tripod. Since the PEN cameras are the world’s smallest interchangeable-lens cameras with image stabilization built inside the body, you can take the E-PL1 with you and capture great images, and it won’t weigh you down.

Track Your Subjects Wherever They Roam
The E-PL1’s Continuous Autofocus (C-AF) Tracking and Autofocus (AF) Target Registration locks your subject into focus and constantly adjusts focus and brightness whether you or your subject is moving. With this mode, a simple push of the shutter release enables you to keep moving subjects in focus – tracking them from left to right and from front to back – within the frame, automatically ensuring that even active subjects, like kids playing sports, are captured clearly.

The E-PL1’s Imager Autofocus in Live View enables you to compose, focus and capture the shot quickly and easily without ever taking your eyes off the camera’s large, 2.7-inch full-color, high-contrast HyperCrystal LCD for an easy, seamless viewing experience when shooting still images or videos. The LCD also provides a wide viewing angle of 176 degrees, which ensures that images can be composed from even the most obscure angles.

This Camera Leaves Others in the Dust
If you’re just starting out with a camera that has interchangeable lenses, you don’t have to worry about dust spots on your sensor ruining the perfect image every time you change lenses. Spend more time shooting with the E-PL1 and less time worrying about dust with the proven Olympus Dust Reduction System that produces spot-free photos with the exclusive Supersonic Wave Filter™, a patented ultrasonic technology that vibrates to remove dust and other particles from the front of the image sensor, capturing them on a special adhesive membrane every time the camera is turned on.

True-to-Life Color
The E-PL1’s Live MOS image sensor is complemented by Olympus’ TruePic™ V Image Processor, which produces clear and colorful photos using all the pixel information for each image to provide the best digital images possible. The image processor is noted for accurate natural color, true-to-life flesh tones, brilliant blue skies and precise tonal expression; it also lowers image noise in photos shot at higher ISO settings (ISO 100 to ISO 3200), enabling great results in low-light situations.

EASILY EXPAND YOUR CREATIVE HORIZONS WITH BUILT-IN EFFECTS

Express yourself with in-camera creative features. Professional images are rarely unedited images. Video and still image pros use computer-editing software to render their images with effects that set their shots apart from the pack. Olympus appreciates that you may not have hours to spend retouching your images at the computer, so the E-PL1 incorporates editing effects inside the camera to save you time. Whether you apply in-camera creative effects while shooting an image, or apply them later to images captured without the effects, all are inside the E-PL1, so you can achieve dramatic results on the go without a computer or editing software.

The E-PL1 has six in-camera Art Filters, including a new filter called Gentle Sepia. This filter gives your images and videos a soft, warm sepia cast similar to historical images from the early days of photography. The sepia tones are softer and the blacks are a true black, unlike traditional sepia images. The new filter joins Pop Art, Soft Focus, Pin Hole, Grainy Film and Diorama (the filter that makes everything look as small as the E-PL1).

With the E-PL1’s Multiple Exposure function available for still image capture, you are free to tell a visual story your way. The image capture options enable you to shoot one shot, then another and combine them in real time, or capture both shots separately and combine them within the camera later. Take a shot of your significant other, and overlay your self-portrait on top to figure out what your kids will look like. If you have kids already, overlay your kid’s face on top of a shot of his or her favorite cartoon character for laughs. Your ability to manipulate space and time makes this new creative multimedia device a veritable time machine.

You often can achieve greater photographic expression by framing a scene in a unique way. The E-PL1 provides four aspect ratios that serve as masks to frame your image to the desired proportions, including the standard 4:3 aspect ratio that is suited to an 8 x 10-inch enlargement; the 16:9 aspect ratio that will display beautifully on a widescreen television; and other popular aspect ratios, such as 3:2 and 6:6. The Multi-Aspect Shooting further expresses your creative vision when combined with in-camera Art Filters and Multiple Exposures.

With the E-PL1, you have your own living library of still images, HD video and audio to remix at your command. In playback mode, you can seamlessly mix stills and movies inside the camera to create a multimedia slideshow, and dub in one of three built-in dramatic background music options to provide a soundtrack for your cinematic creation. With so many creative options, there’s no limit to what you can create. Choose whether or not you want to play back just pictures, just movies or a combination; also control playing back the whole movie or just a clip.

OPEN SYSTEM EASILY GROWS WITH YOUR ABILITY

With a basic point-and-shoot camera, you get one lens built into the camera. One lens, that’s it. And it’s likely a small lens, which doesn’t allow a lot of light through to hit the image sensor. So, you may have a difficult time in low-light conditions. And without the option of adding more lenses, you’re limited to what that one point-and-shoot lens can do. The E-PL1 solves these issues by accepting a variety of lenses to maximize its functionality. Whether shooting still images or HD video, you can add everything from an extreme wide-angle fisheye lens to a super-telephoto lens for a wide range of expressive options.

The M. ZUIKO DIGITAL Micro Four Thirds lenses are designed to be more compact and portable like the E-PL1. Choose from the ED 14-42mm f3.5/5.6 zoom lens (28-84mm equivalent in 35mm cameras) sold with the E-PL1, the ED 17mm f2.8 lens (34mm equivalent), the new super wide-angle zoom ED 9-18mm f4.0-5.6 lens (18-36mm equivalent) or the high-power wide to telephoto zoom ED 14-150mm f4.0-5.6 lens (28-300mm equivalent).

If you want to have even more options, the MMF-2 Four Thirds System Lens Adapter makes the E-PL1 compatible with all Olympus ZUIKO Digital Specific™ lenses and other Four Thirds System lenses from Sigma, Panasonic and Leica. Olympus OM film-based lenses can be attached to the E-PL1 with the MF-2 OM Lens Adapter, and there are third-party adapters developed for lenses from most other manufacturers.

SOFTWARE AND ACCESSORY OPTIONS WHEN YOU’RE READY

The E-PL1 incorporates an accessory port for connecting the optional VF-2 live-finder, a detachable electronic viewfinder, or the new optional SEMA-1 external microphone adapter set (which includes the EMA-1 adapter, the ME-51S stereo microphone and a cord) for those who want to capture enhanced audio with any microphone that has a 3.5mm plug. These optional accessories easily slide into the camera’s accessory port and hot shoe.

Consumers who wish to hold the E-PL1 up to their eye rather than use the LCD will appreciate that the optional VF-2, which provides 1.15x magnification and a 100 percent field of view with sharp resolution, brightness and contrast. The viewfinder refreshes quickly to minimize image ghosting on fast-moving subjects. It also rotates up to 90 degrees to enable photographers to look down into it, which is useful when shooting subjects from challenging angles. The built-in diopter adjustment and high magnification offer easy viewing with and without glasses.

The E-PL1 offers OLYMPUS [ib] software that includes photography workflow, browsing, editing and unique photo-organizing functions. You can organize your photos by person with automatic face-recognition technology, by location with a Geotagging function or by event. You can easily view photos on an HDTV or on the camera’s LCD with the Photo Surfing or Slideshow functions. The name [ib] stands for image bridging, image browsing and image brightening. The software will be available for Windows operating systems only.

Underwater Housing for Aquatic Adventures
The new camera’s compact design makes it the perfect companion for all of your dive trips. The PT-EP01 underwater case has been specially customized for the Olympus E-PL1 and is waterproof to a depth of 40 meters (approximately 130 feet). With its durable, high-quality polycarbonate construction, this Olympus housing protects the camera from water while also cushioning it from knocks and bumps on land. The housing enables viewing from either the camera’s LCD screen or an optional electronic viewfinder. The flash connectors allow optional use of up to two UFL-2 underwater flash units via fiber optic cable. A nonremovable front lens port accommodates multiple Micro Four Thirds lenses.

New Exterior Design, Same PEN DNA
The E-PL1 streamlines the Olympus Micro Four Thirds PEN series form and is available in three new body colors, including Black, Champagne Gold and Slate Blue. Thanks to its compact size (4.51″ W x 2.84″ H x 1.63″ D excluding protrusions) and light 10.4-ounce body, the E-PL1 won’t weigh you down when you’re on the go.

AVAILABILITY

The Olympus E-PL1 will be available in March 2010. It includes the E-PL1 Body, M. ZUIKO DIGITAL ED 14-42mm f3.5/5.6 Zoom, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS [ib] software CD-ROM, Manuals and Registration card.

U.S. Pricing / Product Configurations
E-PL1 Body with M. ZUIKO DIGITAL ED 14-42mm f3.5/5.6 Zoom Lens
Estimated Street Price: $599.99

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

• Digital Cameras
• Professional Digital SLR Imaging Systems
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder. ©2010 Olympus Imaging America Inc.

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ImagingInsider.com

MELVILLE, NY (Feb. 2, 2010) – At the forefront of product innovation and market firsts, Nikon Inc. today introduced seven new COOLPIX compact digital cameras, marrying performance and design for an enhanced user experience. Building on the success of the COOLPIX brand, Nikon continues to lead innovation in game-changing categories, including the introduction of a CMOS sensor and 26x optical zoom lens into the flagship Performance Series with the new COOLPIX P100. Because of the growing popularity of content-generation and High Definition (HD) video, Nikon has equipped five of its new COOLPIX cameras with HD movie capabilities, making creating and sharing memories fun and easy. A hallmark of the COOLPIX line, Nikon offers elegantly designed compact cameras in vibrant must-have colors to suit personal style, including the new COOLPIX S8000, COOLPIX S6000, COOLPIX S4000, COOLPIX S3000 and COOLPIX L22. Additionally, the new COOLPIX L110 offers 15x super zoom and HD video recording with stereo sound and easy shooting versatility.

“These latest Nikon COOLPIX cameras reflect the easy-to-use technology in compact and stylish cameras that consumers have come to expect from Nikon,” said Bo Kajiwara, director of marketing, Nikon Inc. “With new features such as HD movie and long-zoom shooting capabilities, these COOLPIX cameras empower consumers with powerful, yet easy-to-use features that also serve as an expression of personal style.”

The Nikon COOLPIX cameras incorporate Nikon’s world-class NIKKOR lenses, delivering accurate detail and brilliant color, as well as Nikon’s EXPEED™ digital image processing concept, which helps to ensure high-quality pictures with stunning color and sharpness. A new enhancement in select camera models is Advanced Flash Control, which creates a more natural-looking appearance in low-light settings. Other COOLPIX features include Vibration Reduction (VR) Image Stabilization, which minimizes blur that may appear in pictures, even in low-light or unsteady conditions while shooting handheld; and Scene Auto Selector, which automatically recognizes the shooting situation and adjusts camera settings accordingly. Also, the new Night Landscape Mode found in the P100 combines a series of consecutive shots into a single, clearer image with low noise when photographing at night. Adding to the overall functionality, many of the new models sport an easily accessible video record button to make recording movies a one-step process. To make sharing images and HD video fun and easy, many of the new COOLPIX cameras also feature enhanced HDMI connectivity.

New COOLPIX P100 Digital Camera Features 26x Super Telephoto-Zoom Lens and CMOS Technology for Shooting Versatility

Nikon continues its commitment to high performance in the compact digital camera category, offering photo enthusiasts ultra long-zoom capabilities, high-speed action and shooting versatility in a compact body. New to the COOLPIX line, the P100 is the first Nikon COOLPIX camera to incorporate a 10.3-megapixel backside illumination CMOS sensor, which enables high-speed shooting at 10 frames per second (fps) at full resolution and exceptional image quality even when shooting in low-light settings. Other functions benefitting from the lower noise and exceptional image quality of the new CMOS image sensor include an in-camera high dynamic range (HDR) function, which merges images of the same scene to achieve a single image with a broader range of tonal detail.

Additionally, a Night Landscape Mode combines a series of consecutive shots taken into a single image, with reduced noise. An expansive 26mm wide-angle to 678mm super-telephoto 26x Optical Zoom-NIKKOR ED glass lens brings users closer to the action, which can be utilized while capturing Full HD movies (1080p) with stereo sound recording. The P100 also features a high-speed Sport Continuous Mode for shooting up to 120 fps (1.1 MP) and a pre-shooting cache to help ensure users never miss a shot.

Additional COOLPIX P100 features include: 3.0-inch vari-angle 460,000-dot Clear Color Display LCD; Electronic Viewfinder; 5-way hybrid VR Image Stabilization System for crisp, blur-free photos; Mode Dial; Active D-Lighting; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System.

The P100 will be available in March 2010, and retails for $399.95 MSRP.

New COOLPIX S8000 Digital Camera Boasts 10x Zoom, Ultra-High Resolution 3.0-Inch LCD Screen and Enhanced Creativity with Class-Leading* Slim Design

Built on the success of Nikon’s previous long-zoom compact cameras, the new 14.2-megapixel COOLPIX S8000 is the thinnest camera in its class*, featuring a powerful and versatile 10x (30mm to 300mm) telephoto Optical Zoom-NIKKOR ED glass lens to capture incredibly sharp, crisp images. Additionally, the S8000 has the ability to record HD movies (720p) at 30 fps with built-in stereo sound recording, and also features a 3.0-inch ultra-high resolution 921,000-dot Clear Color Display LCD for composing and sharing images or movies.

            Allowing the user to enjoy more creative freedom with convenient in-camera functions, the COOLPIX S8000 features the Creative Slider, a fun new way to apply effects when shooting in Auto Mode. Brightness, saturation and hue can be adjusted using the Rotary Multi Selector, all while watching a real-time preview on the camera’s LCD monitor. The COOLPIX S8000 also features new functions to enhance image quality in dark settings, including Advanced Flash Control to enable users to create more natural-looking flash shots by utilizing higher ISO settings and faster shutter speeds in low light.

Additional COOLPIX S8000 features include: High ISO up to 3200; 4-way VR Image Stabilization System; ultra-fast start-up; Sport Continuous Mode up to approximately 3 fps for 45 frames (3 MP); Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and an ultra-stylish design.

The COOLPIX S8000 will be available in February 2010 for $299.95 MSRP in a choice of colors, including black, red, bronze and champagne silver.

The New COOLPIX S6000 Digital Camera Delivers Super Slim Design and Fast Response

The new COOLPIX S6000 blends style and performance into a compact, go-anywhere package. Measuring at only 25mm (approximately 1.0-inch) in depth, the COOLPIX S6000 is the thinnest in its class**. With a versatile 7x wide-angle Optical Zoom-NIKKOR ED glass lens, users can capture the action near and far. The COOLPIX S6000 includes a bright 2.7-inch 230,000-dot Clear Color Display LCD and the ability to record HD movies (720p) at 30 fps.

Additional COOLPIX S6000 features include: 14.2-megapixel resolution; ISO 3200; 4-way VR Image Stabilization System; Ultra-fast start-up (approx. 0.75 sec.); HDMI Connectivity; Sport Continuous Mode approximately 3 fps for 45 frames (3 MP); Advanced Flash Control; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and a sleek design.

The COOLPIX S6000 will be available in March 2010 for $249.95 MSRP in a choice of colors, including champagne silver, black, red and bronze.

The New COOLPIX S4000 Digital Camera Combines Stylish Design with Intuitive Touch Controls

Integrating sleek design and intuitive touch operation, the new COOLPIX S4000 digital camera is all about the user experience. Whether it’s recording HD movies or exploring creative possibilities, the COOLPIX S4000 places the camera’s controls at the touch of a finger. The COOLPIX S4000 incorporates a new 3.0-inch, high-resolution touch-panel 460,000-dot Clear Color Display LCD which makes it easy to compose, review and share pictures. Advanced touch features include Touch Shutter, allowing users to select their subject with a single touch on the screen to adjust focus and exposure, and to automatically release the shutter, as well as Subject Tracking to automatically follow and focus on a subject selected by touching the screen.

The COOLPIX S4000 features 12-megapixel resolution; a 4x wide-angle Zoom-NIKKOR glass lens; ISO 3200; HD movie (720p); 4-way VR Image Stabilization System; Scene Auto Selector Mode; Nikon’s Smart Portrait System and a sleek design.

The COOLPIX S4000 will be available in March 2010 for $199.95 MSRP in a choice of vibrant colors, including plum, champagne silver, pink, red and black.

New COOLPIX S3000 Style Setter in Sleek Design, Vivid Colors

Sleek design, eye-catching colors and innovative technology make the COOLPIX S3000 the ideal tool to express one’s personal style. Measuring at just 19mm (approximately 0.8 inches) in depth, the COOLPIX S3000’s stylish looks and color options make it a great camera for capturing and sharing memories on the go.

The COOLPIX S3000 features 12-megapixel resolution; a 4x wide-angle Zoom-NIKKOR lens; ISO 3200; 4-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and a colorful yet compact design.

The COOLPIX S3000 will be available in March 2010 for $149.95 MSRP and comes in a vivid array of colors, including orange, green, blue, plum, black and champagne silver.

New COOLPIX L110 Delivers Uncomplicated Awe-Inspiring Zoom

Optimized for action shots, high-powered zoom and simple operation, the COOLPIX L110 is equipped and ready to easily capture life’s precious moments up close or far away with stunning quality and clarity. The ideal choice for consumers seeking a fully-featured long zoom camera at a great value, the COOLPIX L110 achieves its versatility through its 15x Optical Zoom-NIKKOR glass lens. Covering a focal length from a wide 28mm to 420mm super-telephoto, the lens’ broad focal range can readily handle the task of capturing all of life’s events, including action shots at the kid’s soccer game or stunning landscapes from the family vacation. The COOLPIX L110 also features Sport Continuous Mode, allowing users to capture the best highlights from the stands or the sidelines. The power-efficient L110 digital camera can shoot approximately 840 still images or record seven hours*** of HD video with a set of four AA Energizer® Ultimate Lithium batteries, which are included with the L110. Nikon EN-MH2 Ni-MH rechargeable batteries, which are available separately, can also be used for rechargeable convenience.

Additional COOLPIX L110 features include: 12.1-megapixel resolution; 3.0-inch high-resolution 460,000-dot Clear Color Display LCD; HD movie (720p) with Optical Zoom and Auto Focus while recording video and a built-in stereo microphone; 5-way VR Image Stabilization System; Smart Portrait System; Scene Auto Selector.

The COOLPIX L110 will be available February 2010 for $279.95 MSRP and will be offered in black or red.

New COOLPIX L22 Digital Camera is Compact and Easy To Use at an Affordable Price

The COOLPIX L22 is the ideal camera for consumers who are looking to easily capture all of life’s memories at an affordable price, but without compromising performance. The COOLPIX L22 features 12- megapixel resolution for stunning image detail, a 3.6x Zoom-NIKKOR lens for creative compositional freedom, while a huge bright 3.0-inch 230,000-dot LCD screen makes sharing and composing photos enjoyable.

Additional COOLPIX L22 features include: 3-way VR Image Stabilization System; Smart Portrait System; Easy Auto Mode and can be powered by two AA-batteries or Nikon EN-MH2 Ni-MH rechargeable batteries which are available separately.

The COOLPIX L22 will be available in February 2010, for $129.95 MSRP and will be offered in various colors, including black, red, blue and champagne silver.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX^® compact digital cameras; COOLSCAN^® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction Studies^SM. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.

*Among compact cameras equipped with an optical zoom capable of zooming in at 10x or more as of January 15, 2010 (according to research conducted by Nikon Corporation).

**Among compact cameras equipped with an optical zoom capable of zooming in at 7x or more with wide-angle capability measuring 30mm (35mm format equivalent) or less as of January 15, 2010 (according to research conducted by Nikon Corporation)

*** Recording stops automatically after 29 minutes. This figure is based on Nikon Corporation testing standards and stated for recording at 25⁰ C with AA size Energizer^® Ultimate Lithium batteries. Actual results may vary greatly depending on factors that include differences in ambient temperature, and amount of zoom and autofocus operations used.

===

Highlights of the COOLPIX P100 include:

·         10.3 Megapixels and a 26x Optical Zoom-NIKKOR ED Glass Lens (27mm wide-angle to 678mm super-telephoto)

·         Full HD Movies (1080p) with stereo sound and HDMI connectivity

·         Backside illumination CMOS Sensor enables high-speed continuous shooting, exceptional low light quality and advanced performance

·         Available in March 2010 for $399.95 in Black

Highlights of the COOLPIX S8000 include:

·         14.2 Megapixels and a 10x Optical Zoom-NIKKOR ED Glass Lens (30mm wide-angle to 300mm telephoto)

·         Huge, Bright 3.0-inch high-resolution VGA (921,000-dot) Clear Color Display

·         HD Movies (720p) with HDMI connectivity

·         Available in February 2010 for $299.95 in Black, Red, Champagne Silver, or Bronze

Highlights of the COOLPIX S6000 include:

·         14.2 Megapixels and a 7x Optical Zoom-NIKKOR ED Glass Lens (28mm wide-angle to 196mm telephoto)

·         Quick response, fast start-up and high speed performance

·         HD Movies (720p) with HDMI connectivity

·         Available in March 2010 for $249.95 in Champagne Silver, Red, Black or Bronze

Highlights of the COOLPIX S4000 include:

·         12.0 Megapixels and a 4x Optical Zoom-NIKKOR Glass Lens (27mm wide-angle to 108mm telephoto) for incredibly sharp, clear images throughout the zoom range

·         Touch Panel operation on huge, bright 3.0-inch high-resolution LCD

·         HD Movies (720p) with sound

·         Available in March 2010 for $199.95 in Champagne Silver, Black, Red, Pink or Plum

Highlights of the COOLPIX S3000 include:

·         12.0 Megapixels and a 4x Optical Zoom-NIKKOR Glass Lens (27mm wide-angle to 108mm telephoto)

·         2.7-inch LCD and ISO 3200 Capability

·         4-way VR Image Stabilization System

·         Available in March 2010 for $149.95 in Plum, Black, Blue, Champagne Silver, Green or Orange

Highlights of the COOLPIX L110 include:

·         12.1 Megapixels and a 15x Optical Zoom-NIKKOR Glass Lens (28mm wide-angle to 420mm super-telephoto)

·         3.0-inch high-resolution HVGA (460,000-dot) Clear Color Display with anti-reflection coating

·         HD movies (720p) with Stereo Sound and Sports Continuous Shooting

·         AA-battery power

·         Available in February 2010 for $279.95 in Black or Red

Highlights of the COOLPIX L22 include:

·         12.0 Megapixels and a 3.6x Optical Zoom-NIKKOR Glass Lens (37mm wide-angle to 134mm telephoto)

·         Incredible 3.0-inch LCD and ISO 1600 Capability

·         Easy Auto Mode with Scene Auto Selector, which automatically selects one of six scene modes

·         AA-battery power

·         Available in February 2010 for $129.95 in Red, Black, Blue or Champagne Silver

Please scroll down to view the press release, and visit the link below for a full library of high-resolution images of the cameras.

Press Releases - http://press.nikonusa.com/

Images - http://press.nikonusa.com/gallery/category.php?c=nikon/COOLPIX/

For additional information about the new Nikon COOLPIX digital cameras, be sure to check out Nikon’s latest podcast.

http://press.nikonusa.com/2010/02/nikon_podcast_31_new_announcem.php

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ImagingInsider.com

The Olympus E-PL1 apparently has been leaked a day early by the site that some others, in attendance at CES, said had an excuse for everything when it came to embargoes. The E-PL1 is the budget minded Olympus based on the Micro Four Thirds standard…

Read More…

Source: CrunchGear via ImagingInsider.com

“Thanks to our powerful and unique API, the Microstock photo plug-in not only offers bloggers a fast and easy way to integrate attractive images at unbeatable prices, but users also have the opportunity to make money by using Fotolia images through affiliation options,“ says Garth Johnson, Executive Vice President for Fotolia, North America.

Writers can use the images for as long as they need to because when they purchase images, for as low as $1, from Fotolia, it includes a standard-use license. Plus, if bloggers enable Fotolia’s Affiliate Program, they earn Fotolia credits every time someone follows their image link, creates a Fotolia account, and downloads an image. The commissions are instant and can be used to download more images or can be converted to a cash payout after 50 or more credits are earned. For more information on Fotolia’s Affiliation Program, visit: http://www.fotolia.com/Info/Affiliation

To get started with the new WordPress plug-in, visit www.microstockplugin.com to download and install. Follow the Fotolia link to sign-up for a free Fotolia membership. Once a Fotolia account is created, set-up the login and password in the configuration in order to be able to buy and download photos using the Fotolia account. Then, activate the Affiliate Program with a click in the plug-in to earn commissions. Blogging and revenue share just got even easier.

Over 1.5 million people prefer Fotolia, LLC for affordable, royalty-free photos, vectors, and HD videos. With the introduction of the Infinite Collection, Fotolia became the first worldwide microstock organization to offer both crowd-sourced and professional images on one site. Founded in New York City in 2004, Fotolia spans the globe with websites in 10 languages and offices in 12 countries. With over 8,000,000 images to choose from, find it on Fotolia. www.fotolia.com

===

ImagingInsider.com

CENTER VALLEY, Pa., February 2, 2010 – Olympus Stylus Tough cameras already are world-renowned for being shockproof, waterproof, crushproof and freezeproof powerhouses. Now, the images they capture are virtually “delete-proof” because the new STYLUS TOUGH-8010 and STYLUS TOUGH-6020 deliver amazing images thanks to new technologies, including 14 megapixels, High-Definition (HD) video and powerful 5x wide-angle optical zoom lenses. These cameras not only endure more than any other cameras, they also capture images as vivid as the adventures you live.

“Because life’s an adventure you need a camera that’s tough enough to make the trip with you,” said Nadine Clark, product manager, Olympus Imaging America Inc. “When you’re on the move, AF Tracking keeps the subject in focus, in-camera creative features give artistic freedom and sharp HD video ensures that your adventures will be more memorable than ever before.”

HD Videos and HDMI Control for a Home Theater Experience
Both new Stylus Tough cameras shoot gorgeous 720p HD videos using a one-touch button, so you’ll always capture the scene. Playback also is a breeze. Gone are the days of friends and family huddling around a camera’s LCD to see the pictures you just snapped. Now, you’ll be the hit of the party or any family function when you proudly display your brilliant images and videos on any high-definition television (HDTV). Simply connect the camera to an HDTV with an HDMI™ cable, which can be purchased separately at any consumer electronics store. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your favorite couch.

AF Tracking for Domestic and Wild Life
Whether you’ve got a surfer or skier in your sites, AF Tracking technology locks your subject in focus. It continuously adjusts focus and brightness whether you or your subject is moving, and is perfect for unpredictable situations such as photographing young children. Additionally, the new “Pet Mode” was specifically designed for animal lovers.

Express Your Inner Artist with Magic Filter
In-camera creative features debuted on Olympus E-System cameras last year. Similar technology, called Magic Filter, has been developed for the new Stylus Tough cameras. The Magic Filter enables the user to enhance and customize images as they’re being captured. This translates into more fun and flexibility as customization is no longer limited to using expensive and time-consuming computer software.

The new Magic Filter includes:

• Pop Art – Enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;
• Pin Hole – Reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center;
• Fish-Eye – Emulate the wide angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame; and
• Drawing – Turn your image into a sketch outline for children to color.

Nothing Can Shock These Tough Cameras
The STYLUS TOUGH-8010 can withstand a 6.6-foot drop and the STYLUS TOUGH-6020 can survive a 5-foot drop thanks to the Stylus Tough series’ shock-absorbing technology, which minimizes the impact on the lens and circuitry. The STYLUS TOUGH-8010 can also withstand 220 pounds of crushing pressure. Throw it into your bag and go; don’t worry about it being handled badly during the trip.

Point-Dunk-and-Shoot Cameras
Stylus Tough cameras perform as well under water as they do on land because their lightweight, stainless steel and aluminum exteriors are matched with interior rubber gaskets and O-rings to seal out the elements. The STYLUS TOUGH-8010 can dive to 33 feet under water, while the STYLUS TOUGH-6020 can be submerged to 16 feet under water. The inclusion of four preset underwater scene modes make these cameras perfect for taking photos while scuba diving, snorkeling or simply having worry-free fun in the pool. They can also capture HD movies with audio even under water – perfect for schools of fish or kids jumping into the water. The cameras feature a water-repellent lens coating to prevent water droplets from forming on the lens, enabling you to get crystal-clear shots no matter how wet the shooting environment.

14 Megapixels at 14 Degrees Fahrenheit
Whether you’re cruising the Alaskan ice highway in a snowmobile or building a snowman in your backyard, both new Stylus Tough cameras can still perform when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius) and offer a 14-megapixel image sensor to enable consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping/enlarging a portion of an image. Stylus Tough cameras continue to enable you to capture great high-resolution images in freezing situations where most traditional cameras would fail.

Wide-Angle Optical Zoom Captures It All
Both new Stylus Tough cameras feature a 5x wide-angle optical zoom (28-140mm equivalent in 35mm photography) so that even more of the subject makes it into each shot – perfect for underwater photography or capturing the group around the ski lodge’s fireplace. The lens does not protrude from either of the camera’s bodies, protecting them from harsh conditions.

Fight the Blur with Dual Image Stabilization
Dual Image Stabilization combines two technologies – mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the internal image sensor to compensate for camera movement, even in low-light conditions when shutter speeds are slower. Additionally, Digital Image Stabilization captures the action with high ISO sensitivity and fast shutter speeds that prevent blurry images often caused by a moving subject.

Hit Them with Your Best Shot: Tap Control
The Stylus Tough series cameras can be controlled with a simple tap on their top, back or sides, which is made possible thanks to their internal 3D accelerometer that detects the direction of the force on the camera’s body. In adverse climates Tap Control ensures fast adjustment of settings even if you are wearing gloves that make pressing traditional buttons nearly impossible.

Can’t Hide with Face Detection!
Portrait and group shots make family reunions live beyond the short event, and with Face Detection you’ll capture even the shyest relatives. The STYLUS TOUGH-8010 and STYLUS TOUGH-6020 both detect up to 12 faces within the frame and automatically focus and optimize exposure to capture sharp, brilliant portraits and group shots. Thanks to the unrivaled durability of the Stylus Tough series cameras, you’ll capture amazing photos even if your next family reunion is at a national park, a water park or a ski slope!

Tough Cameras, Not Tough to Use
Skating at night? You won’t be the last one on the ice thanks to Intelligent Auto Mode. It automatically identifies what you are shooting (i.e., Portrait, Night + Portrait, Landscape, Macro and Sports) and adjusts the camera’s settings to capture the best quality results. First-time users can jump into this quick and hassle-free feature that does the thinking for them and produces incredible images.

Broaden Your Horizons with In-Camera Panorama
You take your Stylus Tough camera to places where you want to capture as much of the scene as you can. In-Camera Panorama mode makes it easy by capturing three images and stitching them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama-size picture. To create the ultimate panoramic picture, consumers can use the OLYMPUS [ib] software to stitch up to 10 images together. Great panaroma proof that you conquered the mountain summit.

Advanced HyperCrystalTM III LCD
HyperCrystal III displays twice as bright as previous LCDs so that you can see the details more clearly, even in direct sunlight. The technology is offered in a 2.7-inch LCD on both the STYLUS TOUGH-8010 and STYLUS TOUGH-6020.

LED Illuminator
An LED Illuminator on the Stylus Tough cameras works like a mini-flashlight on the front of the camera to enhance focus and exposure for macro shooting – great for underwater close-ups where light is scarce. The LED illuminator also works in conjunction with Bright Capture to help illuminate your subject when taking low-light portraits.

TruePic™ III Image Processor
Olympus developed its exclusive TruePic III image processor for the demanding performance of digital SLR (single lens reflex) cameras. Olympus’ enhanced TruePic III Image Processor produces crystal-clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III also captures crisp, clear images at high ISO settings, which are traditionally associated with increasing image noise or producing grainy photos.

Smart Charging for Active Lifestyles
The two new cameras offer internal USB charging for extreme portability and durability. Using the camera’s USB cord, the camera plugs directly into a computer’s USB port or the provided AC adapter to charge the battery. It minimizes the need to open the battery compartment door, and helps ensure the watertight gaskets maintain your camera’s durability.

OLYMPUS [ib] Software and In-Camera Manual
All Spring 2010 digital compact cameras, including the Stylus Tough series, will offer the new OLYMPUS [ib] integrated photo browsing and organizing software. The new software includes photography workflow, browsing, editing and unique photo organizing functions.

You can organize your photos by person with automatic face recognition technology, by place with a GPS base mapping function or by event; all information will be tagged in each photo’s data. You can easily view photos on an HDTV or on the camera’s LCD with the Photo Surfing or Slideshow functions. The name [ib] stands for image bridging, image browsing and image brightening. The new software will be available for Windows operating systems only.

The STYLUS TOUGH-8010 and STYLUS TOUGH-6020 will come equipped with the instruction manual saved on the camera’s new internal memory. This translates into easily referencing instructions while shooting on the go. The internal memory also enables in-camera image playback in an organized fashion. Eliminating a paper or CD-Rom instruction manual is part of Olympus’ ongoing environmental commitment to conserve natural resources and reduce its carbon footprint.

SD Compatibility
Olympus’ new Spring 2010 digital compact cameras offer SD capability for up to 32 gigabytes of capacity.

Underwater Housing for Extreme Dive Adventures
When the action moves from snorkeling to diving, take your Olympus digital camera with you. The PT-048 underwater case has been specially customized for the STYLUS TOUGH-8010 and STYLUS TOUGH-6020 cameras and is waterproof down to a depth of 40 meters (approximately 130 feet). This case is perfect for capturing fascinating underwater photography. Our housings provide complete control of photo functions, such as zoom and flash modes.

Availability
The STYLUS TOUGH-8010 and STYLUS TOUGH-6020 will be available in February 2010. They include: wrist strap, camera WIN/Mac USB cable, audio/video cable, Li-Ion rechargeable battery, manual, warranty card and OLYMPUS [ib] software on the camera.

U.S. Pricing
STYLUS TOUGH-8010 Estimated Street Price: $399.99 (U.S.)
STYLUS TOUGH-6020 Estimated Street Price: $299.99 (U.S.)

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

• Digital Cameras
• Professional Digital SLR Imaging Systems
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder. ©2010 Olympus Imaging America Inc.

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ImagingInsider.com

CENTER VALLEY, Pa., February 2, 2010 – Olympus today unveils two full-featured SP ultra-zooms cameras – the SP-800UZ, the world’s smallest 30x wide-angle optical-zoom, and the 15x SP-600UZ – that are easy-to-use and sure to get you closer to the action, whether you‘re capturing still images or High-Definition (HD) video.

Travelers want powerful zooms without the bulk. The sleek, titanium-colored SP-800UZ and SP-600UZ are as small as they come, packed with a variety of new features that deliver a superior imaging experience far and wide: HD Movie and HDMI control, in-camera panorama and Magic Filter to expand creativity, as well as AF tracking to keep subjects in focus automatically.

“The new SP-800UZ and SP-600UZ cameras offer the power that has made Olympus Ultra Zooms famous, along with fully automatic controls ideal for first-time users and in-camera creative filters for artistic control,” said Nadine Clark, product manager, Olympus Imaging America Inc. “The new, slimmer bodies are another example of how Olympus leads the industry at packing power, performance and creativity into small, stylish, easy-to-use packages.”

More Zoom in a Smaller Stylish Package
The SP-800UZ is the world’s smallest camera featuring a 30x wide-angle optical-zoom lens and the SP-600UZ packs a 15x wide-angle optical-zoom lens into an even slimmer premium body. With f2.8 (W) / f5.6 (T) wide-angle lenses providing the equivalent of 28-840mm focal length on the SP-800UZ and 28-420mm on the SP-600UZ, users can get closer to the action with a more compact super telephoto-zoom 28mm wide-angle lens that captures even more in each frame. The wide-angle lens makes it easy to take a picture of the entire stadium, while the powerful zoom lets you focus on your favorite player. Whether capturing fast-action, life’s everyday snapshots or HD videos, the SP cameras provide the versatility to get the job done like never before.

HD Videos and HDMI Control for a Home Theater Experience
Both the SP-800UZ and SP-600UZ shoot gorgeous 720p HD videos, so you’ll always capture the moments you cherish in clear, crisp high definition. The SP-800UZ even captures your memories in the 16:9 wide recording format ideal for playback on your high-definition television (HDTV) or laptop. And with new HDMI Control, playback is also a breeze. Gone are the days of friends and family huddling around your camera’s LCD to see the pictures and movies you just captured. Now, you’ll be the hit of the party or any family function when you proudly display your brilliant images and videos on high-definition televisions. Simply connect the camera to an HDTV with an HDMI™ cable, which can be purchased separately at any consumer electronics store. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your couch.

Lock Onto the Action with AF Tracking
AF Tracking technology locks in-focus your fast-moving subject – everything from house cats to Siberian tigers – and continuously adjusts focus and brightness. This enables you to keep fast-moving and unpredictable subjects like small children in focus for the perfect shot. There’s even a specially designed “Pet Mode” for animal lovers.

Express Your Inner Artist with Magic Filter
In-camera Art Filters debuted on Olympus E-System cameras last year. A similar feature, entitled Magic Filter, has been developed for the new SP cameras. Magic Filter enables the user to enhance and customize images as they’re being captured. This translates into more fun and flexibility as customization is no longer limited to using expensive and time-consuming computer software.

The new Magic Filter includes:

• Pop Art – Enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;
• Pin Hole – Reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center;
• Fish-Eye – Emulate the wide angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame; and
• Drawing – Turn your image into a sketch outline for children to color.

Beauty Mode Makes Everyone Look Great
Taking beautiful portraits is easy with the Beauty Mode. It enables you to soften shadows and smooth wrinkles or blemishes on your subject’s face – all in the camera and before capture! Additionally, subtle edits can be made post-capture using the Beauty Fix mode. Choose “Clear Skin” to smooth a person’s complexion, “Dramatic Eye” to slightly emphasize the eyes and “Sparkle Eye” to brighten and enhance the contrast of the iris and pupils. You also can apply all three edits at once. Have fun customizing your brilliant images without a PC and costly image-editing software.

Shadow Adjustment Technology Captures Bright Right
Shooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlight areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. The SP-800UZ and SP-600UZ address this challenge head-on with a new Shadow Adjustment Technology, which compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With the new technology, users can preview and capture images that have the same contrast as seen with the naked eye.

TruePic™ III Image Processor Delivers Superior Quality and Performance
Whether you are globetrotting or attending a family birthday party, the SP-800UZ offers a 14-megapixel image sensor, and the SP-600UZ offers a 12-megapixel image sensor enabling consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping/enlarging a portion of an image. Olympus developed its exclusive TruePic III image processor for the demanding performance of digital SLR (single lens reflex) cameras and has migrated the technology to the SP cameras for amazing image quality. Olympus’ enhanced TruePic III Image Processor produces crystal clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III also captures crisp, clear images at high ISO settings, which are traditionally associated with increasing image noise or producing grainy photos.

Cut Out the Blur with Dual Image Stabilization
Dual Image Stabilization combines two technologies – mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the internal image sensor to compensate for camera movement, even in low-light conditions when shutter speeds are slower. Additionally, Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blurry images often caused by a moving subject.

Easier Group Shots with Face Detection!
Wedding, birthday and family reunion group shots have never been easier with Face Detection. SP cameras detect up to 16 faces within the frame and automatically focus and optimize exposure to capture sharp, brilliant portraits and group shots.

Intelligent Auto Thinks for You
Taking a moonlit stroll on the beach? With the Intelligent Auto Mode in the SP cameras your camera knows and it automatically identifies what you are shooting (i.e., Portrait, Night + Portrait, Landscape, Macro and Sports) and adjusts the camera’s settings to capture the best quality results. First-time users can jump into this quick and hassle-free feature that does the thinking for them and produces incredible images.

Broaden Your Horizons with In-Camera Panorama
The places you can take SP cameras – national parks, weddings, sporting events or city streets – are locations where you want to capture as much of the scene as you can. In-Camera Panorama mode makes it possible by capturing three images and stitching them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama-size picture. To create the ultimate panoramic picture, consumers can use the Olympus [ib] Software to stitch up to 10 images together.

Large High-Resolution LCD
The SP-800UZ boasts a bright 3-inch advanced high-resolution LCD monitor ideal for viewing and composing all your favorite images and HD videos in vivid color even in bright sunlight. The SP-600UZ features a 2.7-inch LCD.

OLYMPUS [ib] Software, Photo Surfing and Eco Friendly In-Camera Manual
All Spring 2010 digital compact cameras, including the SP series, will offer the new OLYMPUS [ib] integrated photo browsing and organizing software. The new software includes photography workflow, browsing, editing and unique photo organizing functions. You can organize your photos by person with automatic face recognition technology, by place with a GPS base mapping function or by event; all information will be tagged in each photo’s data. You can easily view photos on an HDTV or on the camera’s LCD with the Photo Surfing or Slideshow functions. The name [ib] stands for imaging bridging, imaging browsing and image brightening. The new software will be available for Windows operating systems only.

The new SP cameras will come equipped with the instruction manual saved on the cameras’ new internal memory. This translates into easily referencing instructions while shooting on the go. The internal memory also enables in-camera image playback in an organized fashion.

SD Compatibility
Olympus’ new Spring 2010 digital compact cameras offer SD compatibility for up to 32 gigabytes of capacity.

Availability
The SP-800UZ and SP-600UZ will be available in March 2010. The SP-800UZ includes a Li-Ion rechargeable battery and charger, and the SP-600UZ includes four AA alkaline batteries. Both cameras also include neck strap, camera WIN/Mac USB cable, audio/video cable, warranty card and OLYMPUS [ib] software saved on the camera’s internal memory.

U.S. Pricing
SP-800UZ Estimated Street Price: $349.99 (U.S.)
SP-600UZ Estimated Street Price: $249.99 (U.S.)

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

• Digital Cameras
• Professional Digital SLR Imaging Systems
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder. ©2010 Olympus Imaging America Inc.

New York, NY, February 2, 2010 — Magnum Photos, Inc., MSD Capital, L.P. and the Harry Ransom Center at The University of Texas at Austin today jointly announced a landmark partnership under which the Magnum Archive Collection, which contains nearly 200,000 original press prints of images taken by world-renowned Magnum photographers, will be preserved, catalogued and made accessible by the Ransom Center. The Collection will reside at the Ransom Centerpursuant to an agreement with its new owner, an affiliate of MSD Capital, which recently acquired the prints from Magnum Photos.

Magnum Photos, the venerable agency founded, owned, and managed cooperatively by its member photographers, has been a standard of photographic excellence and innovation over the past 60-plus years. The vintage prints in the Collection have been amassed since the 1930s and include images of major world events, celebrities, family life, poverty, religion and social affairs by Magnum photographers including Henri Cartier-Bresson, Robert Capa, Elliott Erwitt, Leonard Freed, Bruce Davidson, Rene Burri, Eve Arnold, Dennis Stock and more than 80 others.

Images of icons from Picasso to Marilyn Monroe, from Sinatra to Gandhi, and from Castro to a young Queen Elizabeth coexist in the Collection with depictions of international conflicts, political unrest and cultural strife. Included are famous photos from the Spanish Civil War, the D-Day landings and the Six-Day War, as well as unforgettable scenes of historic events: the rise of democracy in India, Afghanistan and Iraq; the U.S. Civil Rights movement; the Rwandan genocide; and much more.

The Collection will be preserved and cataloged by the Harry Ransom Center, a humanities research library and museum at The University of Texas at Austin, whose photography collection holds the world’s first photograph, and has substantial holdings in fine arts and photojournalism. The Ransom Center will encourage interest in the Collection through scholarly research, fellowships, lectures and exhibitions. The Center will also host visits and programs with Magnum photographers.

Managing Director Mark Lubell of Magnum Photos said: “MSD Capital is an ideal partner, with a deep appreciation of and commitment to this unparalleled collection of photographic prints. Housing the collection at the Ransom Center not only allows this archive to be studied by photographers but also helps satisfy the huge interest in it among historians, anthropologists, curators, journalists and the public at large. Through this arrangement, we are able to acknowledge, celebrate and preserve Magnum’s historic past, and continue to be industry innovators by developing new platforms to distribute our future work.”

MSD Capital, the private investment firm of Michael S. Dell, Chairman and CEO of Dell Inc., purchased from Magnum Photos the physical press prints, which include many of these photographers’ most iconic images. Magnum’s member photographers will retain the copyright and licensing rights to all of the images in the Collection.

“This is a singularly valuable collection in the history of photography,” said Thomas F. Staley, Director of the RansomCenter. “It brings together some of the finest photojournalists of the profession and spans more than a half century of contributions to the medium. We are delighted to make these remarkable materials accessible to researchers and students.”

John C. Phelan, Co-Managing Partner of MSD Capital, said: “We immediately recognized the unique opportunity to own this extraordinary collection of prints by the world’s finest photojournalists. The images contained within the Collection capture the events and spirit of the 20th century in a way that only Magnum photojournalists can.”

Glenn R. Fuhrman, Co-Managing Partner of MSD Capital, added: “The Magnum Collection is an irreplaceable trove of American and world history. Given the technical changes that have taken place in the world of photography, including the digitization of images, a collection of prints like these will never exist again.”

Michael Dell commented, “I am so pleased to be able to entrust this significant body of work to the Harry Ransom Center at The University of Texas for research, study and exhibition. The Ransom Center has a well-known record of excellence and is ideally suited to manage the archiving and study of such a substantial and important collection. Having this incredible collection in Austin is especially exciting to me.”

Selected images from the Magnum Archive Collection may be viewed at: http://bit.ly/magnumlightboxlink.

About Magnum Photos

Magnum Photos, founded by the forefathers of documentary photography – Robert Capa, Henri Cartier-Bresson, David “Chim” Seymour and George Rodger – is a photographic co-operative of great diversity and distinction owned by its photographer-members. Since its inception in 1947, Magnum’s photographers collectively have chronicled the most significant historical and cultural milestones of the 20th Century. Today, through its offices in New York, London, Paris andTokyo, Magnum provides photographs to the media, publishers, advertising agencies, galleries, and museums across the world. Its collections also form the basis of numerous exhibitions, multimedia presentations, and books. Additional information is available at www.magnumphotos.com.

About the Harry Ransom Center at The University of Texas at Austin

The Harry Ransom Center at The University of Texas at Austin is an internationally renowned humanities research library and museum that advances the study of the arts and humanities by acquiring, preserving, and making accessible original culture materials. With extensive collections of rare books, manuscripts, photography, film, art and the performing arts, the Center supports research through symposia and fellowships and provides education and enrichment for scholars, students, and the public through exhibitions and programs. www.hrc.utexas.edu.

About MSD Capital, L.P.

Founded in 1998, MSD Capital is the private investment firm for Michael Dell and his family. The firm currently manages in excess of $10 billion in assets utilizing a multi-disciplinary investment strategy encompassing traditional private equity activities, real estate and investments in publicly-traded securities, in each case with the objective of building an investment portfolio focused on maximizing long-term capital appreciation.  MSD Capital’s team of over 80 people operates from the firm’s offices in New York, Santa Monica and London. Additional information is available at www.msdcapital.com.

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ImagingInsider.com

The cargo inside two trailer trucks is the entire collection of photos…that’s Magnum’s photos…

Read More…

Source: NYTimes via ImagingInsider.com

Valhalla, NY, February 2, 2010 – FUJIFILM North America Corporation today announced the introduction of the FinePix Z700EXR, the first in a new class of EXR touch screen digital camera. Combining beautiful styling, Fujifilm’s award-winning EXR sensor technology and a gorgeous 3.5” Wide (16:9) High Resolution Touch Screen, the FinePix Z700EXR offers consumers the latest digital imaging technology wrapped up in a sleek, sophisticated package.

Available in a choice of black, red or silver, the FinePix Z700EXR combines a massive 3.5” LCD with a 12-MegaPixel Super CCD EXR sensor, a Fujinon 5x Periscopic optical zoom lens (36-180mm equivalent) and ISO levels of up to 1600 at full resolution.  Housed inside a full metal chassis, the FinePix Z700EXR will fit in any pocket or purse at only 16.9 mm¹ thin and features a smart horizontal lens cover with wave detail, which neatly acts as the on/off switch and an LED “Z” that lights up when the camera is in operation.

“The Z-Series category has always been Fujifilm’s flagship fashionista camera line and the Z700EXR is no exception,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “The new touch screen interface and Super CCD EXR sensor gives fashion-forward consumers a digital experience in tune with the technology of today.”

Touch Screen Technology

The FinePix Z700EXR’s real talking point is its intuitive touch screen technology. The rich 460k-pixel 3.5” touch screen display panel facilitates effortless navigation of the camera’s many functions.  This responsive touch screen not only lets you take and view photos with the touch of a finger, but also provides a large, bright screen to compose and view your photos.   With the addition of new Dual Direction GUI and Dual Image Display, travelling though the FinePix

Z700EXR’s functions are smooth and easy.  Dual Direction GUI detects the orientation of the camera and automatically switches the direction of the menu button accordingly (for shooting, playback, multi-viewing and image search), while Dual Image Display splits the screen in various ways to view multiple images at once, so you can scroll through your images quickly and easily to locate the one you are looking for.

HD Capability

The FinePix Z700EXR also offers stunning HD movie in 720p with sound and high quality stills playback.  Many consumers are happy to enjoy HD movies on their PC, but with the new HD Player (optional extra), which comes equipped with a remote control, families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Face Recognition Technology

For the first time on a Fujifilm digital camera you can identify the people in a picture by name! Fujifilm’s Face Recognition Technology gives you the ability to pre-program 8 people into the camera. To do this, you start by taking a picture of the person you want to program into the camera and then tell the camera who that person is (e.g. Mom).  You also have the option of inputting the category she belongs to (e.g. friends/family) and the date of her birthday.  The next time you take a photo of her, the camera will cleverly recognize “Mom” and optimize the settings to ensure that exposure and focus are best suited to her, rather than the other people in the picture.

In addition, the FinePix Z700EXR’s new Picture Search Tool is able to use the Face Recognition data (name, birthday and category) to help you find and playback your photographs quickly and easily.  If you want to scroll through all pictures featuring “Mom” for example, the camera will be able to select them for you for easy viewing.

Pet Detection

For those who enjoy the company of four-legged friends, the FinePix Z700EXR comes equipped with Fujifilm’s brand new Pet Detection technology, allowing users the ability to detect up to 10 faces of dogs or cats and automatically optimize the focus. The FinePix Z700EXR is programmed to recognize 57% of the Fédération Cyno Logique Internationale (FCI) registered dogs, 80% of the Top 20 Dogs in the American Kennel Club (AKC) Ranking and 60% of The Cat Fancier’s Association (CFA) breeds.²  Pet Detection works by matching various dog or cat data of facial parts with patterns to detect the dog or cat being photographed.

Easy Web Upload

Fujifilm has also introduced a new Facebook/YouTube Automatic Upload feature which is perfectly suited for consumers who want to share their pictures and videos more easily.  Users can mark their favorite images and videos for Facebook or YouTube upload so they are all ready to go when they next connect to their computer.  No more time is wasted sorting through pictures on the computer – just connect to MyFinePix Studio (supplied with the camera) and all marked images and videos will upload directly to the respective site at the press of a button.

The FinePix Z700EXR also offers these additional features:

·       EXR Technology: Prized for bringing a new level of image quality to the consumer compact market, Fujifilm’s EXR technology has the unique ability to switch its behavior depending on the shooting conditions. The FinePix Z700EXR can be left on EXR Auto Mode and the camera will do all the hard work for you, or alternatively, you can manually select the EXR Priority mode for high resolution (HR), dynamic range (DR) or high sensitivity and low noise (SN).

·       Touch Shot:  Provides the ability for one touch focus and shooting for easy photo taking.  After the user taps the focal point of choice for the shooting scene on the LCD display, the camera automatically sets the appropriate focus and functions, and then releases the shutter for optimal one touch picture taking.    

·       Automatic Scene Recognition: ‘SR Auto Mode’ intelligently detects the scene type you are shooting and optimizes the camera’s focus, exposure and white balance, so whether you’re photographing flowers or a holiday landscape, you will get flawless photos at the press of a button.

·       Dual Image Stabilization: Long-zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range. The FinePix Z700EXR reduces blur to a minimum by deploying Picture Stabilization to automatically increase shutter speeds to freeze action, and mechanical CCD Sensor Shift Stabilization to counteract the problems of handshake.  By cleverly combining these two, blur is reduced to an absolute minimum.

·       ‘Super Intelligent’ Flash: The FinePix Z700EXR offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background.  Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed.  Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.

·       Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix Z700EXR is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera.  The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.

The FinePix Z700EXR will be available March 2010 at a retail price of $279.95.

*¹ 16.9 mm measured at the thinnest chassis point

*² AKC and CFA breed percentages based upon Fujifilm research

NOTE:  For complete camera specifications, please go to:  http://www.fujifilm.com/products/digital_cameras/

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions.  Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service.  Electronic Imaging markets consumer digital cameras.  Graphic Systems supplies products and services to the printing industry.  Motion Picture provides motion picture film.  The Canada Division (operating as FUJIFILM Canada Inc.) markets the range of FUJIFILM products and services.  For more information, please visit www.fujifilm.com/northamerica , or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

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All product and company names herein may be trademarks of their registered owners.

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ImagingInsider.com

Valhalla, NY, February 2, 2010 – FUJIFILM North America Corporation today announced the introduction of four new models in its ultra-compact J-Series family of digital cameras. Ranging from $129.95 to $249.95 in price and all HD movie capable, the FinePix JV100, JX250, JZ300 and JZ500 offer consumers with the most complete choice yet in a series of compact digital cameras and provide them with the perfect fit for their individual budget and feature set needs.

The FinePix JV100 has a 12-MegaPixel CCD, a 2.7” High-Resolution LCD and a Fujinon 3x optical zoom lens. The FinePix JX250 employs a 14-Megapixel CCD, a 2.7” High-Resolution LCD and a Fujinon 5x wide angle (28mm-140mm) optical zoom lens. The FinePix JZ300 has a 12-MegaPixel CCD, a 2.7” High-Resolution LCD and steps up with a huge Fujinon 10x Wide-Angle optical zoom lens (28mm-280mm equivalent) and the FinePix JZ500 rounds out the series with a 14-Megapixel CCD, a 2.7” High-Resolution LCD and a Fujinon 10x Wide-Angle optical zoom Lens (28mm-280mm equivalent).

“With an overwhelming consumer response to the first few generations of J-Series cameras, we wanted to give our customers an even greater range of options when it comes to price point and feature set,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “With the J-Series new line, there is now an ultra-compact model for every budget and feature need – even with long zoom capabilities.”

New Look

The shell of each J-Series model has been upgraded to a high-quality metal and its soft, curved edges give it a sculpted, sophisticated look.  Encased in a high-grade brushed metal body, they are not only well protected from bumps and scrapes, but give a simple, yet elegant design.  The FinePix JV100 and JX250 have had their overall thickness reduced to a tiny 18.5mm^*1.  The JV100 will be available in black or blue, and the JX250 will come in black.   The FinePix JZ300 and JZ500 come in at 22.0mm^*1  The JZ300 and will be available in black or silver, and the JZ500 will come in black.  All four models have also added a new mode dial for additional convenience and functionality.

HD Capability (all models)

The new J-Series models all offer stunning movies in 720p with sound and high quality stills at 1920 x 1080.  Many consumers are happy to enjoy HD movies on their PC, but with the new HD Player (optional extra), which comes equipped with a remote control, families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Tracking Auto Focus (all models)

Previously featured on Fujifilm’s D-SLR styled FinePix S1500, the new J-Series models feature Tracking Auto Focus which is perfect for when you need to take a picture of a moving subject and can’t keep your subject in the frame.  Just switch Tracking Auto Focus on and it will track your subject and ensure that you achieve a crisp picture with you subject in the center of the frame in perfect focus.

Face Recognition Technology (JZ500 only)

For the first time on a Fujifilm digital camera you can identify the people in a picture by name! Fujifilm’s Face Recognition Technology gives you the ability to pre-program 8 people into the camera.  To do this, you start by taking a picture of the person you want to program into the camera and then tell the camera who that person is (e.g. Mom).  You also have the option of inputting the category she belongs to (e.g. friends/family) and the date of her birthday.  The next time you go to take a photo of her, the camera will cleverly recognize “Mom” and optimize the settings to ensure that exposure and focus are best suited to her rather than the other people in the picture.  This fun technology can recognize up to 5 pre-programmed people on screen at the same time.

In addition, the FinePix JZ500’s new Picture Search Tool is able to use the Face Recognition data (name, birthday and category) to help you find and playback your photographs quickly and easily.  If you want to scroll through all pictures featuring “Mom” for example, the camera will be able to select them for you for easy viewing.

Smile & Blink Detection (JV100 & JX250 only)

Photos are all too often spoiled by people blinking or grimacing.  Smile Detection works with Fujifilm’s highly-acclaimed Face Detection technology to detect smiles on faces: it will not take a picture until it detects a smile, so you’re guaranteed happy shots!  Another new feature is Blink Detection which warns you if you have captured an image with people blinking, so you can re-shoot if necessary.

Pet Detection (JZ500 only)

For those who enjoy the company of four-legged friends, the FinePix JZ500 comes equipped with Fujifilm’s brand new Pet Detection technology, allowing users the ability to detect up to 10 faces of dogs or cats and automatically optimize the focus.  The FinePix JZ500 is programmed to recognize 57% of the Fédération Cyno Logique Internationale (FCI) registered dogs, 80% of the Top 20 Dogs in the American Kennel Club (AKC) Ranking and 60% of The Cat Fancier’s Association (CFA) breeds^*2.  Pet Detection works by matching various dog or cat data of facial parts with patterns to detect the dog or cat being photographed.

The FinePix JV100, JX250, JZ300 and JZ500 also offer these additional features:

·       Scene Recognition Auto (SR AUTO) (all models): This mode intelligently detects the scene type you are shooting and optimizes the camera’s focus, exposure and white balance, so whether you’re photographing flowers or a holiday landscape, you will get flawless photos at the press of a button.

·       Digital Image Stabilization (JV100 and JX250): Digital Image Stabilization reduces image blur automatically and offers creative adaptability and excellent picture quality.

·       Dual Image Stabilization (JZ300 and JZ500): Long-zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range. The FinePix JZ300 and JZ500 reduce blur to a minimum by deploying Picture Stabilization to automatically increase shutter speeds to freeze action, and mechanical CCD sensor shift stabilization to counteract the problems of handshake.  By cleverly combining these two, blur is reduced to an absolute minimum.

·       Face Detection and Automatic Red-eye Removal (all models): To provide perfectly exposed and focused portrait shots, each J-Series model is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.

The FinePix JV100 and JZ300 will be available in February 2010 at a suggested retail price of $129.95 and $199.95 respectively. The JZ500 will be available in March 2010 at a retail price of $249.95 and the JX250 will be available in April 2010 at a retail price of $159.95.

*¹ Measured at the thinnest chassis point

*² AKC and CFA breed percentages based upon Fujifilm research

NOTE:  For complete camera specifications, please go to:  http://www.fujifilm.com/products/digital_cameras/

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions.  Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service.  Electronic Imaging markets consumer digital cameras.  Graphic Systems supplies products and services to the printing industry.  Motion Picture provides motion picture film.  The Canada Division (operating as FUJIFILM Canada Inc.) markets the range of FUJIFILM products and services.  For more information, please visit www.fujifilm.com/northamerica , or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

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All product and company names herein may be trademarks of their registered owners.

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ImagingInsider.com

Both the FinePix AV100 and AX200 utilize a 12-MegaPixel CCD sensor and a 2.7” High Resolution LCD.  The FinePix AV100 hosts a Fujinon 3x optical zoom lens and the FinePix AX200 steps up with a Fujinon 5x Wide-Angle optical zoom lens for greater range and flexibility.  Combining the high resolution sensors and top quality Fujinon optics with the high sensitivity settings of up to ISO3200, the FinePix AV100 and AX200 will deliver sharp, clear images in all conditions, perfect for enlarging on screen or in print without compromising image quality.  These models also come in a choice of black or silver.

“We wanted to build upon our ‘A-Series’ camera line promise and provide consumers with affordable digital camera options with robust feature sets,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “This year, we are pleased to be able to offer HD Movie Capture to consumers looking to buy an affordable, easy to use camera and they will get both with the new FinePix AV100 and AX200.”

HD Capability

The FinePix AV100 and AX200 cameras also capture High Definition (HD) movies at 720p with sound and still shots in 16:9 that can be played back on any HD ready television (or a home PC).  There is also Fujifilm’s optional HD Player Kit, which includes an HD Card Reader that connects to HDTV for true digital transfer of HD quality and a wireless Remote Control for video playback from the comfort of your couch.      

Other noteworthy features in the FinePix AV100 and AX200 include:

• Picture Search: Allows users to find images taken in a particular scene mode thereby ensuring it is much faster to navigate through the photos on your camera.
• Panoramic Shooting mode: Allows users to stitch three photos together to create a panoramic image, perfect for wide landscapes, tall buildings or large groups of people.
• Scene Recognition Auto (SR AUTO):  Intelligently detects the scene type and shooting conditions to optimize the camera’s focus, exposure and white balance.
• Face Detection: Ensures the settings are optimized for the people in the picture.
• Natural Light mode: Made for candid shots taken in a low-setting, this mode automatically increases the ISO to enable the flash to be forced off for discreet, non-intrusive shots.
• Digital Image Stabilization: Reduces image blur automatically and offers creative adaptability and excellent picture quality.

•       AA-Battery Power: Using AA batteries is often most convenient for on-the-go digital camera users as it eliminates the need to charge battery packs, allowing for lots of picture-taking and the ease of battery replacement.

The FinePix AV100 will be available in March at a price of $99.95 and the FinePix AX200 will be available in February 2010 at a price of $109.95.

NOTE:  For complete camera specifications, please go to:  http://www.fujifilm.com/products/digital_cameras/

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions.  Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service.  Electronic Imaging markets consumer digital cameras.  Graphic Systems supplies products and services to the printing industry.  Motion Picture provides motion picture film.  The Canada Division (operating as FUJIFILM Canada Inc.) markets the range of FUJIFILM products and services.  For more information, please visit www.fujifilm.com/northamerica , or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

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All product and company names herein may be trademarks of their registered owners.

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ImagingInsider.com

Valhalla, NY, February 2, 2010 – FUJIFILM North America Corporation today announced the FinePix F80EXR, a sleek, compact digital camera that combines intuitive use with the most advanced features, including Fujifilm’s award-winning EXR technology, available in a point-and-shoot digital camera. Among its many features, the FinePix F80EXR has an impressive Fujinon 10x Wide-Angle optical zoom lens, a 12-MegaPixel Super CCD EXR sensor, a large, 3.0” High-Contrast LCD, Face Recognition, Pet Detection and HD movie capture at 720p.

Encased in a beautifully sculpted metal shell with a double coated lacquer finish and measuring only 22.9 mm thick, the FinePix F80EXR comes in black  The FinePix F80 EXR offers several enhancements over its predecessor, the FinePix F70EXR, and boasts marked improvements over competing long-zoom digital cameras, particularly in the areas of color and design, image quality and capture technology.

“The FinePix F80EXR has the same advanced Fujifilm EXR technology and 10x long-zoom that made the F70EXR so successful,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, Fujifilm North America Corporation, “and takes it to the next level with even more features, such as HD Movie Capture and Face Recognition, for users to achieve outstanding results in virtually any lighting condition.”

Face Recognition

Now, users can register up to eight (8) faces, along with names, birthdays and categories, and the F80EXR will prioritize focus and exposure right on the faces of those special people.  Users can also use Image Search to view images of a registered person.  Compared to models from other manufacturers, Fujifilm’s Face Recognition has faster recognition speed, greater number of names displayed, and the ability to recall the most often shot subject.

Super CCD EXR

Long zoom compact cameras, as opposed to standard compact digital cameras, typically use a smaller sensor that is vulnerable to difficult lighting conditions since light has a harder time reaching the CCD sensor. To mitigate this vulnerability, Fujifilm has introduced its award-winning EXR technology into the FinePix F80EXR, allowing for significant improvement in image quality against the competition.

Fujifilm’s EXR technology uses the human eye as the basis for the perfect camera sensor, creating a Super CCD sensor capable of registering excellent levels of detail when switched to its HR (High Resolution) mode. The FinePix F80EXR is also capable of offering excellent quality in low light and superb highlight detail in contrast light when switched to its SN (High Sensitivity and Low Noise) mode and DR (Wide Dynamic Range) modes respectively.

Super Slim 10x Zoom Lens

In conjunction with the Super CCD EXR sensor, the FinePix F80EXR features a Fujinon 10x Wide-Angle optical zoom lens that produces crisp high resolution results throughout the focal range, from 27mm wide-angle to 270mm telephoto. The lens of the FinePix F80EXR features Super EBC Coating that keeps ghosting and flare to minimum to allow for optimal picture quality.

HD Movie Capture

With the ability to capture movies in HD quality – 720p HD – the F80EXR also has a mini HDMI Port, making it quick and easy for users to realize the full benefits of their home theater system and to share all their special moments.

Pet Detection

For those who enjoy the company of four-legged friends, the F80EXR has Pet Detection,   allowing users the ability to detect up to 10 faces of dogs or cats and automatically optimize the focus.  The F80EXR is programmed to recognize 57% of the Fédération Cyno Logique Internationale (FCI) Registered Dogs, 80% of the Top 20 Dogs in the American Kennel Club (AKC) Ranking and 60% of The Cat Fancier’s Association (CFA) breeds^*1.  Pet Detection works by matching various dog or cat data of facial parts with patterns to detect the dog or cat being photographed.

Tracking Auto Focus

The F80EXR also has Tracking Auto Focus, which allows users to track a moving subject automatically for still picture capture.

The FinePix F80EXR also offers these additional features:

·       ‘Super Intelligent’ Flash: The FinePix F80EXR offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background.  Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed.  Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.

·       Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix F80EXR is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.

·       Dual Stabilization: Long-zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range.  The FinePix F80EXR reduces blur to a minimum by deploying Picture Stabilization to automatically increase shutter speeds to freeze action, and CCD Sensor Shift Stabilization to counteract the problems of handshake.  By cleverly combining these two, blur is reduced to an absolute minimum.

·       3.0” High-Contrast LCD: The FinePix F80EXR is fitted with a high contrast 230K-pixel 3.0” LCD.  The high contrast LCD is a considerable benefit in bright light, and means that the camera can be pitched at various shooting angles to enable framing of awkward shots.  The LCD is bright and clear for beautiful rendition of shots in playback.

The FinePix F80EXR will be available in April 2010 at a retail price of $299.95.

*¹ AKC and CFA breed percentages based upon Fujifilm research

NOTE:  For complete camera specifications, please go to:  http://www.fujifilm.com/products/digital_cameras/

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions.  Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service.  Electronic Imaging markets consumer digital cameras.  Graphic Systems supplies products and services to the printing industry.  Motion Picture provides motion picture film.  The Canada Division (operating as FUJIFILM Canada Inc.) markets the range of FUJIFILM products and services.  For more information, please visit www.fujifilm.com/northamerica , or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

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ImagingInsider.com

Valhalla, NY, February 2, 2010 – FUJIFILM North America Corporation today announced its most impressive line of high speed, high performance D-SLR-styled digital cameras with the introduction of the Fujifilm FinePix HS10. Serious photographers seeking the versatility and performance of a D-SLR system without the bulk or expense now have the perfect solution in the shape of the new Fujifilm FinePix HS10. The latest addition to Fujifilm’s award-winning range of big zoom ‘bridge’ cameras offers an unprecedented feature set that combines a powerful Fujinon 30x (24-720mm equivalent) manual optical zoom lens with sophisticated photographic controls, advanced functionality and D-SLR-like handling in a single compact, affordable unit.

“Utilizing Back Side Illuminated CMOS sensor technology capture married to class-leading Fujinon optical design, the FinePix HS10’s unique mix of advanced technologies brings several new features designed to make achieving professional-looking pictures easier than ever to the FinePix range,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation, “and all the while maintaining Fujifilm’s legendary image quality and low-light shooting performance.”

Powerful Lens

With a range that would require at least two or three bulky lenses on an SLR to capture the same zoom capabilities, the FinePix HS10’s built-in Fujinon 30x Wide-Telephoto zoom lens encompasses nearly every photographic requirement in a single compact unit. Furthermore, because the lens and body on the FinePix HS10 are built as a closed unit, it eliminates the possibility of dust on the image sensor.

The twist-barrel manual zoom control enables the photographer to make precision adjustments, and zooming is faster and more accurate than comparable powered zoom lenses in the same class of camera.

The class-leading Fujinon 30x optical zoom covers a uniquely versatile 24-720mm (equivalent on a 35mm camera) range from true wide-angle to ultra telephoto. From sweeping landscapes, interiors and large group shots to distant sports or wildlife action, the FinePix HS10 can handle nearly any photographic challenge. In addition to the impressive zoom capabilities, the Fujinon lens ensures optical quality across the entire range.  Fujinon lenses are acclaimed by photographers, broadcasters (as the world’s leading manufacturer of television camera lenses) and industrial users across the globe.  Fujinon lenses are also used in orbital satellites to capture high-resolution photos of the surface of the moon.

Triple Image Stabilization

Triple Image Stabilization combines a mechanically stabilized CMOS sensor with high ISO sensitivities and advanced multi-frame digital stabilization for total anti-blur protection.  Together these technologies reduce the blurring effect of both handshake and subject movement to provide sharp, clean and clear results even at the longest zoom settings or in the most challenging lighting conditions.

High Speed, High Definition

Capturing action with the FinePix HS10 is so easy it feels like cheating. Whether you’re shooting stills or movie clips, the FinePix HS10’s cutting-edge sensor and processing technologies open up a range of high speed capture modes and unique shooting possibilities.

While shooting sports action or wildlife, or simply trying to keep up with fast-moving children, the FinePix HS10 will give users an edge with up to 10 frames-per-second of high speed continuous shooting* at the maximum 10-MegaPixel setting. The FinePix HS10’s unique Best Frame Capture Mode means users don’t need the reactions of a pro sports photographer to get professional results either; in this mode the camera continuously records images from the moment the focus is activated, then saves up to seven shots captured before the shutter button is released.

The FinePix HS10 also features a full HD movie mode (1080p) with stereo sound, and the camera’s mini HDMI output allows users to easily display ultra clear high definition photographs and movies on high definition televisions. A new Super High Speed Movie function can freeze action and capture breathtaking movies at up to 1000 frames per second for amazing slow-motion movies that reveal the hidden world of events that normally occur in the blink of an eye.

*10 fps up to 7 shots

Advanced Modes, Limitless Expression

The FinePix HS10 boasts several unique features and modes designed to expand shooting possibilities and to take the work out of creating genuinely eye-catching images.

• Motion Panorama Mode
  Captures an ultra-wide panoramic view in a single sweeping shot.  As the camera pans across the scene (left/right or up/down), the FinePix HS10 captures a series of shots in rapid succession.  The shots are then stitched in-camera to produce a seamless panorama.
• Motion Remover Mode
  Remove moving subjects from your shots.  This mode captures 5 images of a scene in quick succession; the five images are then analyzed and combined in-camera to produce a single image** where anything moving in the scene is removed.
• Multi-Motion Capture Mode
  Previously only possible with highly specialized equipment, this mode captures 5 images of a moving subject in rapid succession and combines them into a single composite image** containing multiple sharply-captured views of the subject motion.
• Multi-Frame Image Stabilization
  Combines high and low ISO exposures of the scene being photographed to reduce blur caused by camera shake without significantly increasing image noise. The FinePix HS10 also sports the remarkable ‘Pro Low Light’ mode, first seen on the FinePix S200EXR and F70EXR, which combines several exposures into a single image for ultra-low noise output in low light.

** M or S resolution output image

Low Light Performance

Thanks to Fujifilm’s award-winning sensor and processing technologies FinePix cameras have become market leaders in low-light performance, setting the standard for high sensitivity, low noise results in the most challenging shooting conditions. The FinePix HS10’s BSI-CMOS sensor continues this tradition with an innovative new design that significantly increases the light gathering ability of every pixel, resulting in a 200% increase in sensitivity over a conventional CMOS sensor.  Combined with Fujifilm’s image processing expertise the new sensor produces stunning richly detailed low noise images, even when shooting in very low light.

The improved sensitivity isn’t just for taking noise-free photographs at night: it also allows the use of high shutter speeds in daylight required when shooting at telephoto end of the FinePix HS10’s 30x optical zoom, or when attempting to capture fast-moving subjects.  Photographers no longer need to worry about blurred pictures with such a long telephoto as they can rely on the FinePix HS10 to produce clear, sharp output even at higher ISO settings.

A True Photographer’s Camera

As well as a range of advanced automatic functions – including Fujifilm’s acclaimed SR Auto mode – and scene modes designed to produce perfect ‘point and shoot’ results, the FinePix HS10 sports a full complement of sophisticated manual and semi-automatic shooting modes and photographic controls.  The extensive external controls give the more advanced photographer direct access to virtually every control they will need for uninterrupted shooting, and the body includes dedicated command buttons for quick and easy key functions such as ISO, white balance, focus and metering.

The large command dial, manual focus ring, twist and zoom lens barrel, bright, clear electronic viewfinder, high quality tilting LCD screen and deep hand grip ensure the FinePix HS10 handles at least as well as a digital SLR, despite its compact dimensions.  AA batteries (ships with alkaline) provide excellent performance (up to 300 shots with Alkaline batteries) combined with the convenience of a universally available format when shooting for extended periods away from main power.

The FinePix HS10 also offers these additional features:

·       3.0” High-Contrast Tilting LCD and Electronic View Finder: The FinePix HS10 is fitted with a high contrast 230K-pixel 3.0” LCD and Electronic View Finder.  To improve user interaction with the camera, Fujifilm for the first time has included a clever sensor to the side of the EVF (Electronic Viewfinder) that automatically switches the picture between the EVF and the LCD screen when the eye is withdrawn.

·       Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix HS10 is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera.  The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.

·       Combined RAW/JPEG shooting: The FinePix HS10 has the ability to shoot both a RAW and JPEG shot simultaneously.  RAW is for ultimate quality shots via post processing, JPEG is for great quality with no need for further post-production work.

The FinePix HS10 will be available in April 2010 at a retail price of $499.95.

NOTE:  For complete camera specifications, please go to:  http://www.fujifilm.com/products/digital_cameras/

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions.  Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service.  Electronic Imaging markets consumer digital cameras.  Graphic Systems supplies products and services to the printing industry.  Motion Picture provides motion picture film.  The Canada Division (operating as FUJIFILM Canada Inc.) markets the range of FUJIFILM products and services.  For more information, please visit www.fujifilm.com/northamerica , or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

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All product and company names herein may be trademarks of their registered owners.

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ImagingInsider.com