tag:blogger.com,1999:blog-79113796268550117502026-03-31T15:33:42.798-04:00The Massage Community Focused on Career LongevityDebrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.comBlogger65125tag:blogger.com,1999:blog-7911379626855011750.post-90575036516117009212008-12-25T11:34:00.003-05:002008-12-25T11:42:38.554-05:00

For 2009 we are converting the imassage Blog to a resource area.This resource page will host information pertaining to imassage, Inc. You will find links to articles, podcasts, training and other recommended areas with important information. Information can be accessed by clicking on the links to the right of the Resource Page. imassage Mission:45,000 massage therapists leave the industry each

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-47816657021906672952008-12-01T15:10:00.001-05:002008-12-01T15:12:01.784-05:00

ISPA Annual Conference 2008Las Vegas, NVNovember 10 – 13, 2008I have recently returned from the International Spa Association’s Annual Convention. This being my second trip, I was once again amazed at how well the ISPA team puts this event together. Spa industry professionals travel from all over the world to attend and share the latest news in the industry. Attendees were offered opportunity

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-38729332296198883152008-11-16T11:46:00.002-05:002008-11-16T11:49:12.219-05:00

Once again, SCORE has some great tips to read. Click the link to view tips on building client loyalty. They also have many business resources.Enjoy!

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-29267161536649864712008-11-07T17:50:00.003-05:002008-11-07T18:01:24.433-05:00

As Eric and I have been preparing for our presentation at the ISPA annual conference, we decided one point we wanted spa management to hear is about establishing presence in the spa environment. Click HERE to read our summary.The following is an excerpt from our writing.The Power of PresencePresence is a state of mind, free from distraction and practiced through mindfulness. Mindfulness fosters

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-32414065437576420782008-10-06T19:41:00.003-04:002008-10-06T19:43:58.945-04:00

This article was contributed by a massage therapist writer.In our industry, we have clients who come and go. Many work with shorter term clients who are vacationing, recovering from specific injuries, or who come in to our offices intermittently for relaxation massage. All of these clients are a valuable resource to us, not only as potentially returning clients, but for their circle of contacts

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-79848686458101220872008-09-29T15:59:00.004-04:002008-09-29T16:09:31.706-04:00

<!--[if gte mso 9]> Normal 0 false false false MicrosoftInternetExplorer4 <![endif]--><!--[if gte mso 9]> <![endif]--><!--[if !mso]> st1\:*{behavior:url(#ieooui) } <![endif]--> <!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan;

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-27233937021915399882008-09-11T16:19:00.007-04:002008-09-17T19:20:36.976-04:00

Upcoming imassage Workshopsimassage creates programs focusing on how to achieve therapeutic results and exceed client expectations, while minimizing physical stress to the therapist. Our instructors create a positive, creative class environment honoring each student's learning style.September 26

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-68299794333248507922008-09-11T08:25:00.006-04:002008-09-11T12:10:29.484-04:00

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Erichttp://www.blogger.com/profile/08446393189635501994noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-81618553046161185392008-08-27T16:12:00.003-04:002008-08-27T16:20:12.741-04:00

Greetings friends. We were excited to see our interview with the NCBTMB manifest into a printed article. It reinforces our mission and keeps us excited about our massage profession. The InfoLine is distributed to members, but is available for everyone. Click HERE to read the Fall, 2008 edition.

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-19356327401985682102008-08-21T15:47:00.004-04:002008-08-21T16:04:47.106-04:00

This Fall we have been invited to speak at the International Spa Association's (ISPA) annual convention. Our presentation titled, Flawless Guest Experiences: Perfecting your most requested service will invite attendees to join the guest as they travel on their spa journey. With 70% of spa guests receiving massage, we will explore the entire massage experience, from booking to departure, and

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-34769347752620170932008-08-11T08:48:00.006-04:002008-08-15T09:09:19.762-04:00

We often have a tendency to view our customers as transactional. Meaning, if a client doesn’t come back, I’ve only lost $60 in potential income. This type thinking, in fact, can cost you thousands of dollars. I worked with a consultant one time who led the guest experience for the Ritz Carlton. He stressed the importance of front-line staff understanding the lifetime value of each customer.

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-59581893446919377642008-08-01T12:20:00.002-04:002008-08-01T12:25:01.051-04:00

Ah, summertime. It is the season for fun, activity, sunshine and hopefully, vacation! Having just recently taken a vacation myself, I am acutely aware of how important rest and relaxation are for overall health. In a world filled with day-to-day demands that often tax our nervous system; an extended break is just the ticket toward balance. My favorite image depicting balance is the Yin/

Erichttp://www.blogger.com/profile/08446393189635501994noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-77573139274212199382008-07-11T07:41:00.008-04:002008-07-11T07:53:01.959-04:00

There are times when I spend hours surfing the web searching for information on various topics. Often, there is too much available and it becomes time-consuming combing through the "looks free, but it's not" stuff to get what I’m really needing. For information on entrepreneurship and business start-up, there are several sites I visit more frequently. I thought I would share these with you

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-27954836206976216562008-07-04T12:33:00.002-04:002008-07-04T12:36:50.539-04:00

I was surprised to hear from a fellow colleague that while having dinner with a third year medical student, the future doctor referred to fascia as just filler within the body. I was astonished by the comment and believe it goes to the very heart of a disconnect between traditional allopathic medicine and complementary/alternative approaches. The connective tissue framework binds, supports and

Erichttp://www.blogger.com/profile/08446393189635501994noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-65584858148045876652008-06-24T13:07:00.003-04:002008-06-24T13:15:57.854-04:00

As part of our continuing education programs, we ask students to complete a short survey. It serves several purposes. It helps us understand how far students travel, what topics they would like to see offered and most importantly, what their concerns are as a massage therapist. The following are quotes taken from recent surveys; “I am concerned about my longevity and continuing to work

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-29589000548547999842008-06-08T16:18:00.004-04:002008-06-08T16:24:03.800-04:00

June, 2008 IssueEric's passion for self-care and therapist longevity reaches a broader audience as his article publishes in Massage Magazine. We are proud of this accomplishment and encourage all to read this and all the great articles the magazine features. To read more about the Magazine, you can visit their website.

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com1tag:blogger.com,1999:blog-7911379626855011750.post-1943171402469038282008-06-06T08:43:00.003-04:002008-06-06T09:18:29.028-04:00

One of the most frequently asked questions I hear from massage therapists across the country is: “What advice do you have to build my private practice?” It is the million-dollar question and one I have thought a lot about over the years. As an observer in a massage school setting, I don’t think schools are realistically educating students about the length of time it takes to build a

Erichttp://www.blogger.com/profile/08446393189635501994noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-63097889520851377892008-06-02T15:57:00.003-04:002008-06-02T16:09:57.279-04:00

Nutritional change can be easier than you think. In our society, we often have a “no pain, no gain” or an “all or nothing” mentality. This, more often than not, will only lead us to disappointment and failure in our efforts to improve. I have often found myself in this type thinking of….”Oh well, I already messed up and ate a piece of cake, I might as well have the ice cream too.” That way

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-64230932695043128332008-05-20T15:19:00.002-04:002008-05-20T15:20:52.603-04:00

Here are some more tips for home-based business entrepreneurs.SCORE

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-46858936298450969902008-05-20T14:07:00.003-04:002008-05-20T14:24:05.168-04:00

Here is our schedule of classes through June. If you have any questions or would like registration information email: debra@imassageinc.com or visit our website.May 30 Unlocking Computer Shoulder Nashville, TN May 31 - 1 21 Deep Tissue Techniques Nashville, TN June 12 Unlocking Computer Shoulder

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-17780389662198538812008-05-02T10:21:00.004-04:002008-05-02T10:31:58.362-04:00

I want to discuss two important factors often overlooked in our day-to-day practices involving the face cradle. Just yesterday, I received a massage and found that as I lay prone ready to relax, the cradle cushion was moving. Trying to adjust it, the Velcro strip was completely missing and I spent the rest of the session moving the padding every few minutes. The first thought that ran through

Erichttp://www.blogger.com/profile/08446393189635501994noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-29777026468087638892008-04-29T14:55:00.003-04:002008-04-29T15:00:33.761-04:00

These are real ethical situations presented by students in our Massage Ethics class. Male Client, Female Therapist. The massage therapist had finished a full body massage with the client. During the last moments of the massage the client asked if he could book another massage for the following day. The therapist thought this was a bit strange as most people do not immediately rebook

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-89311076705036919272008-04-19T17:59:00.005-04:002008-04-19T18:18:14.799-04:00

From Effort and Strain - to - Ease and FlowToday we are teaching a body mechanics class for deep tissue massage. As part of the introduction we ask students why they are taking class with us. Unequivocally in all trainings we hear about the desire to escape from pain and for career extension. It is sad for us to know that in an effort to bring

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-78029266096989110922008-04-06T19:21:00.003-04:002008-04-06T19:28:46.851-04:00

I was afraid the little bird was going to break its neck. Aggressively pursuing its reflection in the window, this little cardinal was hell-bent on achieving a mission, at the cost of its body when it repeatedly would fly into the glass. None of us knew whether it was looking to defend against a possible intruder, or trying to mate with its own image. This sequence of events played out

Erichttp://www.blogger.com/profile/08446393189635501994noreply@blogger.com0tag:blogger.com,1999:blog-7911379626855011750.post-16060620023059387442008-03-29T16:07:00.001-04:002008-03-29T16:09:48.662-04:00

Spring is here and with it comes a chance for renewal and a chance to focus on what is really important. The Meyers-Briggs personality profile suggests we all have natural inclinations that lead us to a natural sense of precise order or casual flexibility. Certain types are drawn to structure and organization while others tend to go with the flow, both of which are fine. Regardless of your

Debrahttp://www.blogger.com/profile/11706643779239351007noreply@blogger.com0