You’re Ready to show off the new website.

What’s the next Step?

Here are three ways you can drive more traffic to your site:

1. SEO-Driven Blog Posts

Think about what your ideal customer might type into a search engine, and write a blog post answering their industry-related questions. Keep these blog posts engaging, short and easy-to-read. This offers more opportunities to be found by the right people as they search for online resources, which can lead to more sales. Consistent blog posts also position your business as a leader in your industry.

2. CTA’s on Social Media

Most users are familiar with call-to-action phrases. They are a helpful tool to guide your potential customer to engage with your brand.  A successful CTA on social media starts with a thoughtful, quality caption. First, find a way to connect with your brand’s audience by adding value to their feed. People respond to authenticity.  When you’re ready to add a CTA to the end of your post, try phrases like contact us, learn more, download, watch, connect or visit!

3. Google Ads (SEM)

If you’re looking to drive people to your site relatively quickly, SEM is the perfect place to see fast results. Google is a powerhouse, and it is filled with opportunities to expand your reach. Google ads allow you to put your business in front of an audience at the exact moment they are searching for a solution.

When it comes to social media marketing, a lot of businesses get it wrong. 

Here are 3 Do’s and Don’ts that will elevate your social media game. 

Do: Be Human

People love seeing the real human aspect of a business on social media. It’s the perfect way to showcase your staff and it makes people feel like they’re getting a look behind the scenes. Try sharing photos and videos of work events, your team having fun or celebrating special occasions.

Don’t: Only Self-Promote

People quickly lose interest with a page that posts nothing but advertisements. Social media can be a fantastic place to share promotions, but they shouldn’t make up more than 25% of your total content.

Do: Engage With People 

Encourage engagement with your posts by asking questions or posting creative content that generates thought-provoking feedback. The more people who like, comment and share your posts, the more your page will grow.

Don’t: Ignore Comments

Social media is the best place to have meaningful conversations with past, present and potential customers. You can answer questions and grow relationships by responding to comments in a timely and friendly manner.

Do: Produce New Content

Every business should produce content for social media. Take out your smartphone and capture a quick video. Write a blog, design an image or a make a GIF. Your social media will be 10x better by creating some of your own content.

Don’t: Bore Your Audience 

An easy way to lose an audience is by posting the same old content over and over. Try to avoid posting content that is repetitive, irrelevant or presents no value your audience.

Is your brand’s engagement rate low?

It might be time for a messaging makeover.

Audit Your Digital Platforms 

When it comes to your marketing strategy, you shouldn’t be in the dark about what’s driving results. In the age of email campaigns and social media, there are in-depth analytics at your fingertips. This data allows you to learn about the language and messaging that best resonates with your audience. Look at the statistics on each social media platform, and pay attention to the captions that perform well. Does the language address your customer’s pain points?  Do posts with humor get more engagement? Your brand message doesn’t have to be a guessing game. Measure your success by tracking monthly Key Performance Indicators (KPIs). This will give you practical information about which messages in social posts, emails and web pages perform the best. 

Redefine Your Company Values

Many brands start with one mission and find that it evolves over time. The things you valued as a business five years ago might not be the same today. It’s important to reevaluate your company values because these shine through in everything you do — including your marketing message. Wherever your brand is heading, it needs a consistent message.  If it’s too hard for potential customers to figure out what you’re all about, they’ll leave your website. How is your business helping people today? What are the three things you value most? What do your customers say about you? We ask the hard questions and then create a framework for our brand clients to ensure they have consistent messaging across all departments and platforms.

Write With Empathy

When’s the last time you took a walk in your customer’s shoes? If you don’t know what potential customers are struggling with then you won’t know the best way to communicate with them. The digital marketing world can feel oversaturated and robotic, but there are real people behind the screens waiting to find points of connection. Tapping into empathy is one of the best ways to create a message that your customers can connect with. There are plenty of opportunities to hear back from your niche audience and what they are going through in their industry. From social media polls to Facebook groups to online surveys, there are so many better understand your target audience. By truly understanding the heart of the customer and approaching them with empathy, you’ll stand out against your competitors.

At imavex, we’ll help you craft the perfect message for your audience. We build messaging maps to guide your business and help you get to the heart of your message so your brand can communicate better across every single platform. Are you ready for a messaging makeover? Chat with one of our brand specialists, here!

You can lead a horse to water, but you can’t make him drink. You’ve likely heard this saying before and there’s definitely some truth to it. This phrase means that you can make it easy for someone to do something but that doesn’t necessarily mean that they will do it. So by now, you’re probably wondering, “Isn’t this a digital marketing blog?”

We’re not really talking about taking your horse to the old town road for a drink of water. We’re talking about the role your company’s website plays in the conversion process. 

A conversion occurs when a customer completes any set goal that’s essential to the sales funnel and ultimately the success of your business (i.e. purchases, lead form submissions, phone calls or sign-ups). 

One of the main goals of any digital marketing effort is lead generation – driving people in your target market to your website. Lead gen is how we prove a success for SEM or SEO campaigns. 

At the end of the day, however, you can bring hundreds or thousands of horses (or in this case, potential customers) to the water (your website), but can you get them to drink?  

Alright – enough with the horse analogies. Let’s get into it.

Here are four ways you can improve the conversion process on your website: 

1. Create a Clear Call to Action. 

The #1 mistake we see on websites is an unclear call to action (CTA). This is the main action you want a potential customer to take when they visit your site.

2. Trim Down Your Lengthy Conversion Process. 

People will make a split-second decision on whether completing your CTA is worth it. Most online users simply won’t take the time to fill out lengthy contact forms or complete 7 step checkout process.

Tips: For forms such as contact or registration forms, limit the number of required fields to 3 or less. For online stores, consider adding a PayPal option to speed up the checkout process.

3. Beautify Your Site

Users will decide within milliseconds whether they believe your website represents a legitimate and trustworthy business. A large portion of this decision is based on the attractiveness and design of your website. 

4. Send Traffic to Specific Landing Pages

In order to prevent potential customers from bouncing (leaving your site immediately), send them to the most relevant page possible, and remember point number one! Include an obvious CTA on the landing page so the user can easily take the next step.

When it comes to driving traffic to your website, don’t try to put the cart before the horse. (Ok we lied, we had one more horse reference in us). Lots of targeted traffic is great for your business, but converting that traffic to long term customers is even more crucial.

Are you interested in turning your website into a lean, mean converting machine?  We can help!

You have less than one second to capture a visitor’s attention on your website.

That’s right, one second.

Your first impression is crucial, and your site usually doesn’t get a second chance to prove itself to a potential customer. If you have confusing copy on your front page or your site is hard to navigate, visitors will likely leave before clicking anywhere else. Clarifying your web copy can dramatically improve leads and set your business up for success for the years to come. If you’re not sure how your web content is performing, here are three steps to consider:

Check The Data

The data on the backend of your website tells a story. If your site is registered with Google Analytics, you can log in and learn about your site’s traffic and bounce rate. Your bounce rate is the percentage of website visitors who navigate away from your site after viewing only one page. You should aim for a bounce rate that is less than 55%. If your site’s bounce rate is above 55%, it means that visitors most likely find your site to be unclear or difficult to navigate, and they won’t stick around.

Simplify Your Message

We know you are an expert in your business, but it’s important to remember to write to an audience that might not have the same experience, context, or knowledge that you have. We recommend avoiding long paragraphs or complicated industry jargon and keeping your messaging simple. Don’t make your potential customer do the guess-work of trying to figure out what you provide. The best performing websites communicate a clear to their visitors right off the bat.

Address Your Customer’s Pain Points

One of your main goals in writing website copy is to create opportunities for connection. It’s easy to get caught up in writing about your company’s accomplishments and history, but it won’t help your visitors understand how you can help them. One of the biggest mistakes people make with their web content is focusing on what their business creates rather than what problem it solves for their customers. Web copy should be written to address how your company can improve a customer’s pain points and bring value to their lives.

When you’re writing copy for your home page, ask yourself these three questions:

What problem are you solving for your customers?

What are the pain points in this industry?

How will your product or service improve your customer’s life?

Our team works hard to write, design, and develop websites that convert sales. We’re experts in website creation, and we’ve been serving clients for over 18 years. If you’re ready to transform your site into a lead-generator, we’re here to help. Fill out our contact form here, and we’ll follow up with you shortly!