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	<title>Internet Marketing Insider by Adam Short</title>
	
	<link>http://www.iminsider.com/blog</link>
	<description>Tips for Starting, Building, and Promoting Your Online Business</description>
	<pubDate>Fri, 19 Sep 2008 20:47:18 +0000</pubDate>
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		<itunes:summary>Just another WordPress weblog</itunes:summary>
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		<itunes:category text="Society &amp; Culture" />
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			<title>Internet Marketing Insider by Adam Short</title>
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		<title>Acquiring Affiliates for Your Product</title>
		<link>http://www.iminsider.com/blog/acquiring-affiliates-for-your-product</link>
		<comments>http://www.iminsider.com/blog/acquiring-affiliates-for-your-product#comments</comments>
		<pubDate>Fri, 19 Sep 2008 20:47:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Affiliate Marketing]]></category>

		<guid isPermaLink="false">http://www.iminsider.com/blog/?p=82</guid>
		<description><![CDATA[If you have a superior software product, ebook, or a physical product/program (i.e., CDs, DVDs) to offer, the chances are good that you will be able to meet some fantastic sales quotas on the internet.  Add some enthusiastic affiliates and your sales could skyrocket.  Sounds awesome, doesn’t it?  So, how do we find these affiliates [...]]]></description>
			<content:encoded><![CDATA[<p>If you have a superior software product, ebook, or a physical product/program (i.e., CDs, DVDs) to offer, the chances are good that you will be able to meet some fantastic sales quotas on the internet.  Add some enthusiastic affiliates and your sales could skyrocket.  Sounds awesome, doesn’t it?  So, how do we find these affiliates and what can we expect them to do for our businesses?  I recommend starting at Clickbank.  The Clickbank marketplace is loaded with affiliates and “super affiliates” who do nothing but sell other vendors’ products.  Find the best ones, recruit them to your product(s), and watch the sales pour in.</p>
<p>So, what is the best way to contact these affiliates?  At Clickbank, you can search for the best affiliates and when your product is ready for marketing, just go ahead and contact them.  You can use the &#8220;WHOIS&#8221; lookup feature at DomainTools.com to find their contact info.</p>
<p>Be sure to offer a generous split of the profits – 50% is the norm in most cases and it is what I recommend, but the hottest selling products that are highly priced should receive consideration for a 40-60 split.  In some cases, a 25-75 split is possible, but that is ultimately your choice.</p>
<p>When the time comes to sell your product, be sure to recruit the individuals on your email list as well.  Most of them will not generate any sales, but some will rise to the challenge.  Assuming that you have a list of 5,000 customers and let’s say that five percent are able to produce an average of two sales each on a $97 dollar product - that will produce an extra $24,000 to your account. Not too bad.</p>
<p>Lastly - be sure to establish a long lasting relationship with your affiliates.  Treat them just as you would a valued customer, and you&#8217;ll have a loyal army of &#8216;business partners&#8217; ready to help you out whenever you launch a new product.</p>
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		<item>
		<title>Technology Woes Part II</title>
		<link>http://www.iminsider.com/blog/technology-woes-part-ii</link>
		<comments>http://www.iminsider.com/blog/technology-woes-part-ii#comments</comments>
		<pubDate>Sat, 06 Sep 2008 03:31:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Outsourcing]]></category>

		<guid isPermaLink="false">http://www.iminsider.com/blog/?p=78</guid>
		<description><![CDATA[Continuing from Post I in this series, I&#8217;d like to talk more about outsourcing your &#8216;tech&#8217; related work non-locally.  It can actually be very beneficial when you&#8217;re just starting your business and cash is tight.
(non-locally in this case means outsourcing anywhere in the world where you cannot meet your contractor face-to-face).
Now, although I don&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>Continuing from Post I in this series, I&#8217;d like to talk more about outsourcing your &#8216;tech&#8217; related work non-locally.  It can actually be very beneficial when you&#8217;re just starting your business and cash is tight.</p>
<p>(non-locally in this case means outsourcing anywhere in the world where you cannot meet your contractor face-to-face).</p>
<p>Now, although I don&#8217;t work with non-local programmers; I, at times, work with non-local administrative contractors (someone who does busy work, such as article submissions or data entry) and graphic artists.</p>
<p>In this post I want to provide some key tools, tips and processes I use to make communication with my non-local contractors as painless and productive as possible.</p>
<p><strong>How to Make a Virtual Meeting Seem &#8216;Real&#8217;</strong></p>
<p>When hiring non-locally, it&#8217;s important to make your meetings as productive as possible.  If you leave the meeting with any misunderstandings, it can often take longer than usual to get things resolved due to time zone issues.</p>
<p>Therefore, you must do everything you can to make sure that you both leave the meeting room 100% clear on what progress has been made, and what the next steps are.</p>
<p>I use two tools in tandem to accomplish this: <a href="http://www.skype.com" target="_blank">Skype</a> (for Audio) and <a href="http://www.gotomeeting.com" target="_blank">GoToMeeting</a> (for Visual).</p>
<p>With a Skype account, you can call pretty much anywhere in the world for little or no cost.  So, grab a headset, get a Skype account, and make a habit of conducting your meetings through your Skype account. You&#8217;ll save a lot of money on phone bills.</p>
<p>Secondly, grab a GoToMeeting account.  It&#8217;s truly an amazing tool.</p>
<p>It allows you to conduct live meetings online where all attendees can see your computer screen.  You can also make any attendee in the meeting a &#8220;presenter&#8221; so that you can see their screen.  You can even take control of their mouse and control their computer!</p>
<p>There is just no substitution for this level of collaboration.  It will make things so much easier on you - trust me.</p>
<p>As of this writing, a GoToMeeting account is $50/month.  If you&#8217;re on a tighter budget, you can also use a solution called <a href="http://www.teamviewer.com" target="_blank">TeamViewer</a>.  It lacks the stability and flexiblity of GoToMeeting, but still contains most of the core features you&#8217;ll need to do effective presentations, including screensharing and changing presenters.</p>
<p>It&#8217;s always important, especially when outsourcing non-locally, to make sure everyone leaves the meeting on the same page.</p>
<p>I do a few things to make sure this is happens:</p>
<p>1. Always ask your contractor to summarize the meeting before hanging up, and to also send you a document outlining the main points of the conversation.</p>
<p>(This brings up yet another tool that I use - HighRise. It&#8217;s an easy way to store and manage all of your contacts and to track all of your correspondence with them.)</p>
<p>2.  Each time you end a meeting, find the contact record in <a href="http://www.37signals.com" target="_blank">HighRise</a> for the person you just met with.  Type out a quick summary of what was said and what the next steps are.  Also, be sure to upload the summary document that your contractor sent you into HighRise.</p>
<p>Lastly&#8230;I&#8217;m going to tell you about my secret weapon for staying organized and balancing multiple projects and contractors without going absolutely mad!</p>
<p>It&#8217;s called <a href="http://www.37signals.com" target="_blank">Basecamp</a>.</p>
<p>It&#8217;s a subscription-based, project-management tool that will organize and track anything and everything related to your projects, and it comes from the creators of HighRise.</p>
<p>I won&#8217;t go into how to use basecamp in this post &#8212; it&#8217;s really quite straightforward and you can learn how to use it literally in just a few minutes.</p>
<p>Just know that it&#8217;s an indisepnsable tool when it comes to managing your projects, and your team.</p>
<p>It also adds a level of professionalism to how you operate, which your contractors can visibly see.  When you show them Basecamp, they&#8217;ll know you mean business!  This is important because long-distance contractors can sometimes become fearful that they won&#8217;t be paid.</p>
<p>The more you can show them that you mean business and will treat them fairly and professionally, the better off you&#8217;ll be.</p>
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		<title>Technology Woes and What to Do About Them Part I</title>
		<link>http://www.iminsider.com/blog/technology-woes-and-what-to-do-about-them-part-i</link>
		<comments>http://www.iminsider.com/blog/technology-woes-and-what-to-do-about-them-part-i#comments</comments>
		<pubDate>Wed, 27 Aug 2008 16:13:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Outsourcing]]></category>

		<guid isPermaLink="false">http://www.iminsider.com/blog/?p=66</guid>
		<description><![CDATA[For the first 3 years of my online marketing career, rarely did a day go by when I didn&#8217;t encounter some sort of technology-related setback &#8212; whether it was a malfunctioning shopping cart, hosting problem, buggy program, or some other issue.  Over the years, these setbacks zapped a lot of time, money and personal [...]]]></description>
			<content:encoded><![CDATA[<p>For the first 3 years of my online marketing career, rarely did a day go by when I didn&#8217;t encounter some sort of technology-related setback &#8212; whether it was a malfunctioning shopping cart, hosting problem, buggy program, or some other issue.  Over the years, these setbacks zapped a lot of time, money and personal energy.  In fact, I almost &#8216;quit&#8217; my online business on several occasions, partly out of frustration related to technology.  Today, things are much different.  Through a lot of trial and error, and with the help of some very good mentors, I&#8217;ve learned how to turn my lack knowledge about technology into an asset for my business, rather than a burden.</p>
<p>In this 3 part series, &#8220;Technologies Woes and What To Do About Them,&#8221; I&#8217;ll be sharing the wisdom I’ve gained when it comes to dealing with technology (believe it or not, it really is your friend).  I&#8217;ll show you not only how to overcome your lack of technical experience, but how to turn it into an asset for your business.  Being a &#8220;techno-dunce&#8221; (like me) can be rife with worry and frustration…it certainly doesn&#8217;t have to be!  I honestly believe that you can achieve amazing success online, even if you only know the very basics of how online technology works.</p>
<p><strong>Technology Woes and What to Do About Them: Part I</strong></p>
<p>Like many online marketers, I don&#8217;t have much technical experience.  I don&#8217;t know how to program, design a website, or even write basic html.  There have been many times when I&#8217;ve told myself that I should take a few formal training courses in these areas, or at least buy a few &#8220;Dummies” books.  But, I never have.  I&#8217;ve always found one excuse or another for not learning these things.</p>
<p>As a result, I’ve had to ‘force’ myself, in a sense to find a way around it.  If I didn’t, I knew my business would eventually run out of steam.  This alone was motivation enough to find a cure to my ailment.</p>
<p>Now again, that&#8217;s not to say that you shouldn’t learn the basics of html, programming, web design, and other tech-related subjects.  It can certainly help a great deal.  However, as an online entrepreneur, it&#8217;s also important to be open and willing to delegate tasks.  It&#8217;s far too easy to fall into the mindset of &#8220;No one can do it better than me.&#8221;  And that&#8217;s definitely not the right mindset to have if you want to build an online business.  You&#8217;ll be working at a snail’s pace compared to what you could do if you had some help.</p>
<p>Personally, my lack of understanding about technology has been a blessing in disguise, because it&#8217;s forced me to delegate the tasks that I&#8217;m not good at, which in the long-run has been a very good thing.  It’s allowed me to build my business faster than I could have on my own.</p>
<p>With that in mind, a good portion of this post is going to be about hiring others to do technology-related tasks for you, rather than doing them yourself.  We’ll talk about the right way and the wrong way to go about outsourcing the tasks – there are some clear cut difference that you must be aware of.</p>
<p>In the beginning, I did everything the wrong way.</p>
<p>For instance, whenever I needed a basic web template created, I&#8217;d contact my template designer, who lived in the Philippines, who may or may not be available to create the template.  If she was, she might take a few days, and we may have to go through several drafts before it met my exact needs.  Pretty soon, a whole week would have passed before the little template project was done.  We’d have to fight with the time zones the entire time, being sure that we coordinated (my morning would be her night, and vice versa).</p>
<p>Or, I would need a script created to automate some sort of manual task that I was doing.  So, I&#8217;d need to find a programmer, explain what I needed, then *hope* that he or she completed the script in the right way.</p>
<p>Needless to say&#8230;this is no way to live, or to run a business!</p>
<p>In fact, operating this way is downright reckless.  I know, because I&#8217;ve run more than one online business into the ground operating this way.  All in all, it&#8217;s resulted in literally hundreds of hours of wasted time and thousands of wasted dollars.</p>
<p>So, if that paints a picture of the wrong way to do things, what then is the right way (in other words, what method actually works)?</p>
<p><strong>The Right Way to Go About Outsourcing Technology-Related Tasks<br />
</strong></p>
<p>I still remember when the *light bulb* went off about technology.  I was visiting my father at his home in Boise, Idaho.  We were eating dinner, and I was complaining about a shopping cart that I was using for my business.  There was one very specific function that it didn&#8217;t do.  I had been working with a programmer in Romania, but much to my disappointment the billable hours were adding up fast, without much progress being made on the software.</p>
<p>Now, my dad isn&#8217;t rich, or even known as being a good businessman.  But, he was able to immediately see just what it was that I was doing wrong.</p>
<p>He looked over at me and said, &#8220;Stop Hiring Overseas!&#8221;</p>
<p>At first, I argued with him, explaining all of the benefits of outsourcing programming work overseas and why it was the greatest thing to ever hit the Internet marketing world. But, he would have none of it.  In fact, he eventually got up from the table in the middle of my speech and left to go watch TV.</p>
<p>I laid in bed that night, thinking about what he was said, and slowly&#8230;I began to come to my senses.  I realized that he was right.</p>
<p>&#8220;Hire someone in Los Angeles&#8221; he had said.  &#8220;Someone you can look at in the eye.&#8221;</p>
<p>But, I had replied, &#8220;A local programmer is going to cost so much more than an overseas programmer.&#8221;</p>
<p>&#8220;Trust me,&#8221; he said.  &#8220;It’s the right thing to do.&#8221;</p>
<p>Although my Dad couldn’t seem to explain the logic behind his advice, he was still right.</p>
<p>So, I decided that I would use this method to find a programmer first. Instead of chasing down a new programmer or web designer in Romania, the UK, Australia, or India every time I needed something done for me that I couldn&#8217;t do myself, I would find a programmer that was local to me, and begin meeting up with him or her face to face.  I would build a long-term relationship with this person.</p>
<p>When I actually put all of this into action, a whole new world opened up. No longer was I fighting with time zones, having communication problems with my programmers, or waiting days and weeks to get even the simplest tasks done.  All of these time-wasting activities went away.  On top of that, a bunch of brand new benefits also emerged.</p>
<p>Although I paid more per hour to my local programmer, he often did a much better job than my overseas programmers, and he completed the job more quickly.  This wasn&#8217;t because he was more skilled or smarter necessarily, but because I was able to interact with him face to face (the value of explaining something fact-to-face to someone is absolutely immeasurable!)  All communication barriers faded away.  Instead of finding myself frustrated by my inability to communicate easily with my programmer, I found that the two of us would end up actually brainstorming together.  He not only understood what I was saying, but he would offer ideas on how to improve upon my specifications!  As a result of all this, I&#8217;ve actually saved an enormous amount of money in the long-run by hiring locally.</p>
<p>Today, I work primarily with local programmers, graphic artists, and web designers (although at times I do outsource non-locally for certain tasks).   Not only do they create high-quality assets for our internal infrastructure, but they&#8217;re also able to create software applications that serve thousands of customers all over the world.   And, all this without me knowing a lick of code.</p>
<p>As you’ve probably seen, a lot of Internet marketing coaches advocate outsourcing overseas, and I did too at one time.  But, I&#8217;ve come to realize that it usually not the optimal way to do things. Far from it.</p>
<p><strong>Outsourcing Non-Locally<br />
</strong></p>
<p>If you don’t want to recruit someone from your local city, the next best thing is to at least stay within your country.  This will keep the time zone problem at bay, and also ensure that you’re speaking to someone who speaks your local language fluently.  This is often more challenging that meeting up face-to-face with someone, but it can still be effective. My team today is a mix of local and ‘virtual’ contractors (virtual being those not located in Los Angeles).</p>
<p><strong>Outsourcing Overseas<br />
</strong></p>
<p>For certain tasks, outsourcing overseas can be beneficial.  These tasks include anything “admin” related.  By this, I mean basic tasks, such as research, basic writing tasks, and data entry.</p>
<p>These types of things often don’t require that I work with someone face to face. They are basic enough that I’m able to explain them through Skype, and by using some screen sharing software (I’ll be talking more about the tools I use in Part II of this series).</p>
<p>In the next post I’ll be talking in more detail about how to effectively collaborate with non-local contractors, both in your own country and overseas.  These little ‘tricks’ will ensure that you don’t waste time with the wrong contractor, and that communication remains strong throughout your working relationship.</p>
<p>Until then - if you are hitting your head against the wall about technology - find someone in your local area to help you.  Chances are, there are hundreds, or even thousands of people ready and willing to assist.  I believe that doing so will remove a lot of the frustration from your business building life, and allow you to move forward faster and more confidently with your projects.</p>
<p>A great resource for finding talent in your local area is <a href="http://www.craigslist.org" target="_blank">Craigslist</a>.  I&#8217;ve used it extensively, with a lot of success.  Simply find the employment classifieds section at your local Craiglist page, and post what you&#8217;re looking for.  There is a minimal fee, but it&#8217;s well worth it for the level of exposure your ad will likely get.</p>
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		<title>The Importance of Taking Time Off</title>
		<link>http://www.iminsider.com/blog/the-importance-of-taking-time-off</link>
		<comments>http://www.iminsider.com/blog/the-importance-of-taking-time-off#comments</comments>
		<pubDate>Mon, 25 Aug 2008 21:19:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Success Mindset]]></category>

		<guid isPermaLink="false">http://www.iminsider.com/blog/?p=59</guid>
		<description><![CDATA[Personally, my biggest a-ha moments come when I least expect them.   Logically, it makes sense that one&#8217;s best ideas would come when one&#8217;s mind is the most active.  I&#8217;ve personally found that the opposite is true.
See, this week was unusually busy.  I had to juggle a lot of different tasks, and [...]]]></description>
			<content:encoded><![CDATA[<p>Personally, my biggest a-ha moments come when I least expect them.   Logically, it makes sense that one&#8217;s best ideas would come when one&#8217;s mind is the most active.  I&#8217;ve personally found that the opposite is true.</p>
<p>See, this week was unusually busy.  I had to juggle a lot of different tasks, and meet some rather unreasonable deadlines that I&#8217;d set for myself.  So, by Friday I was more tired than usual and ready to take a nice, long break.  So, I decided that no matter what, I wouldn&#8217;t go near the computer for two days.  This isn&#8217;t always an easy task for me - and admittedly I did slip up a few times - but for the most part I stayed true to my goal.</p>
<p>Saturday wasn&#8217;t an especially good day.  I hadn&#8217;t finished everything that I&#8217;d hoped to the week before, so I was still very restless&#8230;and the very act of TRYING to relax made it even worse.  But by about mid-day on Sunday, I started feeling like a totally different person.  As my mind began to relax, my mood lifted as well.  I began to take my time with things, move slower, and simply enjoy myself.</p>
<p>Then&#8230;strange things began to happen.  I began to get some REALLY good insights into how to solve some of the business challenges I&#8217;d been facing.  They were ideas that I&#8217;d been searching for all throughout my hectic week, without any luck.</p>
<p>Not surprisingly, it was only when I stopped thinking about the problems themselves that I began to get the answers I was looking for.  Sometimes, it seems that the harder one tries to solve a problem, the more resistance they create within their own minds.</p>
<p>So, if you find that you&#8217;re working non-stop and can&#8217;t bring yourself to take some time away from the Internet, consider taking a break.  You might find that your biggest business breakthroughs come when you&#8217;re doing nothing at all!</p>
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