Immediate Future

How high-ticket sports brands can achieve 6x ROAS

2026-06-08T13:50:44Z

The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods

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B2B paid social has outgrown the campaign mindset

2026-06-04T09:09:33Z

Why CMOs need to stop treating paid social like a media buy, and start treating it as a commercial system B2B paid social is still being bought like a campaign, but judged like a revenue system. That mismatch is where the frustration starts. The campaign

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The social sell trap

2026-06-01T14:37:13Z

Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content,

The post The social sell trap first appeared on Immediate Future.

How TikTok Shop Can Grow Your Business.

2026-06-02T15:45:17Z

TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become

The post How TikTok Shop Can Grow Your Business. first appeared on Immediate Future.

Why B2B leads go cold

2026-05-21T10:58:33Z

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.

The post Why B2B leads go cold first appeared on Immediate Future.

Clicks Fade. Good Creative Doesn’t

2026-05-26T10:08:26Z

Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims,

The post Clicks Fade. Good Creative Doesn’t first appeared on Immediate Future.

Stop gaming the algorithm

2026-05-18T10:43:36Z

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals. We get endless tips about timing, hooks, formats, posting frequency

The post Stop gaming the algorithm first appeared on Immediate Future.

Pinterest Increased Ad Relevance by 300%

2026-05-19T10:12:34Z

Pinterest has announced a major update to the way its advertising system works, helping businesses show more relevant ads to users at the right time. The platform has improved its ad-serving model so it can now combine a user’s previous online activity with what they

The post Pinterest Increased Ad Relevance by 300% first appeared on Immediate Future.

UK Motion, Graphic Design and Creative Industry Events to Watch in 2026

2026-05-14T10:45:59Z

If you work with motion, animation, or graphic design, or you just love watching how visual ideas are made, 2026’s calendar is looking pretty lively. Below are the events that I’d actually recommend checking out: the festivals, screenings, and niche gatherings where you’ll learn something

The post UK Motion, Graphic Design and Creative Industry Events to Watch in 2026 first appeared on Immediate Future.

The buying signal hiding in plain sight

2026-05-11T11:13:56Z

Senior marketers want to understand how AI search, Reddit, comments and social conversations are changing discovery, trust and commercial impact

The post The buying signal hiding in plain sight first appeared on Immediate Future.

5 red flags: why your social media campaign may be spiralling

2026-05-12T09:09:47Z

High CPC, low CTR, reducing ER – it’s a social media marketer’s nightmare. How do you address the balance and spot the early signs for trouble? We’ve got some tips. B2B or B2C, LinkedIn or Meta, the platform top-level metrics give you an indication of

The post 5 red flags: why your social media campaign may be spiralling first appeared on Immediate Future.

FOMO:The BIG TikTok Shop announcement.

2026-05-07T11:35:10Z

TikTok is no longer just the place for dance trends, funny videos and viral recipes it’s quickly becoming one of the biggest shopping destinations online. This week, TikTok launched a brand-new global campaign for its advertising platform with the catchy slogan: “Watch it. Love it.

The post FOMO:The BIG TikTok Shop announcement. first appeared on Immediate Future.

After the scroll is gone

2026-05-05T10:20:21Z

When reach dips, the content people keep is what earns its keep. Bank holiday weeks can be a challenge for marketing teams. Reach is often less predictable, approval chains slow down, and the temptation is to keep feeding the calendar because silence feels risky. I’d

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The Case for Creative Obsession

2026-04-30T09:44:03Z

There’s this idea floating around that being creative means constantly coming up with something new, something different, something you’ve never touched before. Like if you circle back to the same idea too often, you’re somehow doing it wrong. But honestly, most good work doesn’t come

The post The Case for Creative Obsession first appeared on Immediate Future.

Social shapes buying decisions

2026-04-28T09:21:54Z

Social content now has a longer commercial life You’re being asked to prove social is driving growth, and half your content disappears before it’s even had a chance to matter. Post it, watch it, report it, move on. That used to be the rhythm of

The post Social shapes buying decisions first appeared on Immediate Future.

Better questions make marketing easier

2026-04-28T14:25:20Z

Marketing gets more useful the moment you start asking questions. That is the point, and it’s the thread running through the webinar with the amazing Luan Wise, B2B marketing consultant, trainer and author (of 8 books!) Luan has spent years helping teams cut through panic

The post Better questions make marketing easier first appeared on Immediate Future.

Paid social tracking: why pixels, UTMs and CAPI need to work together

2026-04-28T11:20:13Z

Paid social works harder when pixels, UTM codes and CAPI are set up together. Here’s why better tracking means better insight, optimisation and ROI. Paid social is under more pressure than ever to prove its actual business impact. Problem is you can’t optimise what you

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The #1 Reason to Use Snapchat Snapcodes: Explosive Engagement.

2026-04-27T11:25:40Z

Snapchat is basically saying, “Oi marketers, don’t sleep on Snapcodes” their version of QR codes as a way to make ads feel a bit more fun, interactive, and actually worth engaging with, their take on QR codes as a way to make ads feel more

The post The #1 Reason to Use Snapchat Snapcodes: Explosive Engagement. first appeared on Immediate Future.

Serial thriller: Episodic social is your secret to growth

2026-04-21T07:50:21Z

Episodic social is your secret to growth Most social content is built for one spike. One moment. One shot at the algorithm. Then silence. Leadership has moved on. They want pipeline, revenue, retention. The mandate is growth. The strategy is still “make it go viral.”

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LinkedIn: Is it time for a re-evaluation?

2026-04-20T08:40:15Z

LinkedIn has been the safe B2B media choice for years. We’d argue almost too safe, in some cases! Is it time to move on? It is still the platform most B2B marketers reach for when they want to target senior decision-makers, niche job functions, or

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April 2026: Instagram Power Shift Bonus.

2026-04-15T14:39:36Z

Instagram has been busy lately with their updates so far in 2026. And not just a little busy the kind where you step away to make a cup of tea and come back to find everything’s shifted slightly. New features, tweaks, tests… it’s a lot

The post April 2026: Instagram Power Shift Bonus. first appeared on Immediate Future.

Mind the gap: social that’s seen vs social that sells

2026-04-13T14:24:58Z

You’re expected to drive growth from social, but the darn metrics don’t make it easy You can feel it, can’t you. Social isn’t there to look like a busy, beautiful extension to your website. It’s meant to show up in revenue, pipeline, retention. Something a

The post Mind the gap: social that’s seen vs social that sells first appeared on Immediate Future.

What’s Trending in Design This Month? Fresh Styles to Watch

2026-04-09T09:02:40Z

Design trends this month are all about balance. On one hand, we’re seeing a push towards cleaner, more stripped-back layouts. On the other hand, designers are leaning into texture, personality, and details that make things feel a bit more human. A Move Towards Imperfection One

The post What’s Trending in Design This Month? Fresh Styles to Watch first appeared on Immediate Future.

Save beats scroll

2026-04-02T08:46:25Z

Why the content people keep is often doing more for the business than the content they simply glance at. One of the more useful things happening on social right now is that people are getting choosier. That is not bad news for marketers. It is

The post Save beats scroll first appeared on Immediate Future.

TikTok and HubSpot: Booyah! Your Marketing in 1 Place.

2026-04-07T10:48:46Z

TikTok has just made things a whole lot easier for businesses by expanding its partnership with HubSpot and it’s a big step forward if you’re looking to get more from your marketing without adding more complexity. What does this mean for your TikTok? In simple

The post TikTok and HubSpot: Booyah! Your Marketing in 1 Place. first appeared on Immediate Future.

A new marketing order

2026-03-30T10:00:08Z

A new marketing order Why the teams adapting best are rebuilding around demand, clearer proof and marketing that works as one joined-up system Maxine Ashbrook, Marketing Director at Fujitsu UK got to the point faster than most marketing commentary does. She did not try to

The post A new marketing order first appeared on Immediate Future.

Trust actually

2026-03-25T10:48:15Z

£38m pipeline in 12 weeks. That was the outcome of a programme for a large tech B2B brand built on a fairly unfashionable idea. Instead of filling social and event content with the messages the brand most wanted to push, we built it around the

The post Trust actually first appeared on Immediate Future.

Why Reddit needs to be on your radar

2026-03-26T09:35:28Z

Whether it’s for consumer products or B2B lead driving, Reddit has found its footing as a key platform for reaching audiences far and wide. And the best part is – it’s cheap to advertise on. 121m daily active users in Q4 of 2025 (up 19%

The post Why Reddit needs to be on your radar first appeared on Immediate Future.

The AI confidence trick

2026-03-23T12:48:13Z

When your social is too polished to trust AI is helping marketers move faster. Fair enough. The bigger issue is that it can make weak strategy look polished enough to slip through unchallenged. AI is now embedded in the day job. GWI says 84% of

The post The AI confidence trick first appeared on Immediate Future.

From Chaos to Clear Identity

2026-03-19T10:39:32Z

Browsing through Pinterest, your camera roll, or that chaos of open tabs, you probably ended up saving something (or a bunch of things) “for later.” A colour combo. A logo. A layout that just felt right. In our previous blog, Chill, You’re Still Creative: How

The post From Chaos to Clear Identity first appeared on Immediate Future.

Break the rules. Drive better results

2026-03-16T16:04:48Z

Because the work everyone copies rarely stays effective for long. One of the easiest ways to make social look forgettable is to follow every piece of accepted advice too faithfully. That’s why we have to break the rules, occasionally That sounds slightly weird to admit

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Meta’s Edits App Just Got 1 Serious Glow-Up

2026-03-17T10:37:20Z

Meta has rolled out several new updates to its Edits video editing app, and if you create content for social media, these changes are actually pretty bloody exciting. The platform is steadily evolving into a powerful but simple editing tool for creators, offering new features

The post Meta’s Edits App Just Got 1 Serious Glow-Up first appeared on Immediate Future.

D2C has a channel problem

2026-03-09T10:43:56Z

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best

The post D2C has a channel problem first appeared on Immediate Future.

Snapchat: You’ve got to see it (B)2Believe it

2026-03-10T15:52:57Z

Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well

The post Snapchat: You’ve got to see it (B)2Believe it first appeared on Immediate Future.

AI promised time back. It lied

2026-03-06T14:34:34Z

AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank

The post AI promised time back. It lied first appeared on Immediate Future.

Why B2B marketers are getting influence wrong

2026-03-03T12:21:24Z

Why B2B marketers are getting influence wrong If your influence plan is measured in impressions, you’re probably buying noise. ’Cos buyers are building shortlists without you, Forrester says 92% start with one. So you know how you start planning for lead generation with a list

The post Why B2B marketers are getting influence wrong first appeared on Immediate Future.

Chill, You’re Still Creative: How To Keep The Ideas Flowing

2026-03-05T11:05:39Z

Creativity doesn’t show up just because you stare at a blank screen and will it into existence. It usually appears when you’ve been feeding your brain good stuff and giving it a bit of room to wander. In a way, it’s like going to the

The post Chill, You’re Still Creative: How To Keep The Ideas Flowing first appeared on Immediate Future.

Pass the sauce, your next sale is happening in dark social

2026-03-02T17:05:38Z

Pass the sauce Your next sale is happening in dark social Yippee! Social is getting social again, and it’s brilliant news for brands that know how to show up with something worth sharing. You can feel it in the tiny moments. A forward to a

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1 to Watch: The Powerful Rise of Communities Over Followers.

2026-03-03T14:24:36Z

The powerful rise of communities over followers is important for both B2B and B2C. For years, social media success was measured by one thing followers. More followers meant more clout. More clout meant more customers. Sounds easy. Not anymore. We’re seeing a powerful shift in

The post 1 to Watch: The Powerful Rise of Communities Over Followers. first appeared on Immediate Future.

Arrest the organic B2B slump

2026-02-26T15:52:23Z

It’s time for a reality check on what organic B2B social is delivering for you and your followers. Is it worth the time and effort you’re putting in? Chances are, it’s not. But there is a way to counter this… The reality check We recently

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Chaos sells

2026-02-25T13:17:26Z

Make it weird, make it work Chaos culture is the internet’s new default language for attention. It sort of is an all-encompassing terms for absurd humour, fast cuts, deliberate mess, meme logic, and a kind of playful nonsense that’s very online. It’s significant because it

The post Chaos sells first appeared on Immediate Future.

How Brands Win on Reddit

2026-02-24T09:34:18Z

A Graphic Designer’s Guide to Creating High-Performing Content on Reddit Reddit is not Instagram, it is not LinkedIn, and it certainly is not a glossy, brand-polished platform. Reddit is community-first, conversation-driven, and unapologetically honest. For graphic designers producing promoted assets or organic content, success on

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Video vs Stills: It’s Not About Winning, It’s About Strategy

2026-02-19T12:35:43Z

Scrolling through social media in 2026 feels a lot like flicking through a hundred TV channels at once. We’re deep in the age of social entertainment, where the difference between a streaming platform and your Instagram feed is barely noticeable. With algorithms pushing short-form video

The post Video vs Stills: It’s Not About Winning, It’s About Strategy first appeared on Immediate Future.

Social Commerce: Questions, trust, checkout

2026-02-16T12:10:44Z

Social commerce is growing up, it’s less about checkout, more about reducing regret Social commerce keeps getting framed as a platform feature. Shoppable posts, live shopping, one-click checkout, the lot. That framing misses the behavioural shift happening under our feet. People are using social to

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TikToks Streaming Ads. Smarter Launches 2026.

2026-02-17T14:28:32Z

Let’s be honest social media is like a train that never stops. It changes direction without warning, speeds up when you’re not ready and occasionally throws in a plot twist just to keep you on your toes. This year will be no different. So yes,

The post TikToks Streaming Ads. Smarter Launches 2026. first appeared on Immediate Future.

LinkedIn wants YOU to post more (and pay more)

2026-02-12T09:46:51Z

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage

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100% proof social

2026-02-09T12:32:17Z

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with

The post 100% proof social first appeared on Immediate Future.

The Job That Never Switches Off

2026-02-10T10:05:41Z

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content

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When buying groups collide

2026-02-06T16:06:07Z

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.

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Design & Disability

2026-02-05T12:24:28Z

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

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All hail the lurkers

2026-02-03T15:36:58Z

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

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Pinterest’s New Media Planner Explained.

2026-02-05T12:48:06Z

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you

The post Pinterest’s New Media Planner Explained. first appeared on Immediate Future.

How do I know if my B2B social is working?

2026-01-29T10:17:11Z

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And

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Threads just became pay-to-play

2026-01-26T15:01:09Z

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

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2026 design trends worth using (not just admiring)

2026-01-27T09:36:38Z

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters

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Book review: Marketing & Psychology

2026-01-22T13:58:14Z

I don’t read a lot of marketing books cover to cover. Most get a flick-through, a speed read (or even a Blinkist), then quietly shelved. But Marketing & Psychology by Dr Tom Bowden-Green and Luan Wise, I read it properly. With a pen. And post-its.

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TikTok Trends 2026: The Shifts Brands Can’t Afford to Ignore.

2026-01-21T12:09:33Z

TikTok has released its annual trend prediction report for marketers, designed to help brands understand where the platform – and its users – are heading next. If you’re trying to grow your presence or plan smarter content for the year ahead, it’s well worth paying

The post TikTok Trends 2026: The Shifts Brands Can’t Afford to Ignore. first appeared on Immediate Future.

How 2016 broke social

2026-01-19T17:03:56Z

2016 is when social stopped being “posts in a feed” and became a ranked system that decides what gets seen, shared, trusted. In 2026 that same logic sits everywhere, in-platform search, Google snippets, and AI overviews that summarise your brand before anyone clicks. Ofcom says around 30% of UK keyword searches now show AI overviews, and 53% of adults often see AI summaries. The uncomfortable truth is that buyers get a machine-written version of you, then sanity-check it with humans in DMs and group chats. Brands win when their claims are clear, proof is easy to find, and real people show up consistently.

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The Organic Bounce-back Playbook for B2B Teams

2026-01-20T09:47:36Z

AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do

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Three generations, one yes

2026-01-16T15:50:06Z

B2B marketing feels slower because you’re selling to a buying group, not a decision maker. Forrester says the average buying decision involves 13 people and 89% of purchases involve two or more departments. Add three generations with different trust cues and you get rework, internal debate, and “one more version” forever. Buyers are also doing more research without sales, which makes guessing expensive. This LinkedIn Live with Tejal Patel is about buyer behaviour, trust cues, and what social is doing in research and validation, so you can build one narrative that travels across the group and saves your team time.

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The 2026 Social Media Reset: Less Infinite Scroll, More Intentional Connection

2026-01-15T10:48:10Z

We’re only a couple of weeks into 2026, and social already feels…different, in the best way possible. This year isn’t just about flashy new features or the next viral sound; it’s about making the internet feel more human, more useful, and a lot less exhausting.

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Is your feed the key to 2026?

2026-01-12T15:12:24Z

Buyers are hunting answers, and social is deciding who they trust The short answer Mahoosive behaviour change for customers is already here. Search is being replaced by an answer layer, and social is feeding it. When Google’s AI Overviews show up, people click less, sessions

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The People Behind the Posts

2026-01-13T12:11:12Z

Social media is where brands get seen, heard and remembered. But behind every post, reply, and campaign is a person juggling deadlines, algorithms and constant feedback. If we ignore the mental health of social media professionals, we risk burning out the very people who keep

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Surprising Hashtag Limits introduced on Instagram.

2026-01-08T16:03:49Z

Instagram has announced a significant change to how hashtags work on the platform, introducing a new limit of five hashtags per post. The update, which will be rolled out gradually, is part of Instagram’s ongoing efforts to reduce spam, improve content quality, and refine how

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Using Reddit to Find and Reach B2B Audiences

2026-01-06T10:04:29Z

Reddit has quietly become one of the most useful places for B2B marketers to understand where real buying conversations are happening. But not by pretending to be ‘part of the community’. No, brands should not be joining subreddits to “spark discussion”.Thought leadership doesn’t really work

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Signing off for Christmas. Properly.

2025-12-16T14:12:08Z

We’re closing on 24 December and back on 5 January. Before we switch off, a straight take on what 2025 proved about social, what actually worked, and what we think will matter most in 2026.

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Your 2026 plan is hiding in your 2025 panic

2025-12-10T17:21:10Z

Your 2026 plan is hiding in your 2025 panic I have spent the last couple of months sat with marketers who are knee deep in 2026 planning. Everyone is wrestling with the same mix of fear and ambition. Budgets are flat or shrinking, targets are

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Design Trends for 2026: Where Creativity Gets Clever

2025-12-16T10:56:29Z

As 2026 rolls in, design feels smarter, warmer, and far more personal. We’re waving goodbye to the overly polished perfection of past years and stepping into an era that blends aesthetics with intelligence. The upcoming trends reflect a world that’s as intuitive as it is

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LinkedIn’s AI: Pay More, Think Less

2025-12-11T10:54:15Z

It’s been a while since AI really took off on social networks. On LinkedIn, it’s been a mixed bag – and we don’t see AI as all bad, but we do see the limitations. If you’re doing paid or doing one-click content/responses…we advise you to

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Community isn’t a channel, it’s how your social actually works

2025-12-09T16:56:03Z

Community isn’t a channel, it’s how your social actually works Over the last few weeks I have lost count of how many marketers have said some version of this to me: “We’re thinking about community for 2026.” Often it comes with a hopeful look, as

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Early Access Reels on Instagram: Tips for Creators.

2025-12-09T14:05:25Z

A few weeks ago we wrote about Instagram testing a brand-new way to help creators grow their audiences, and it centres around Early Access Reels. This new feature lets creators publish a Reel that only their followers can watch for a set period of time.

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Sleigh Your Socials: Playful Christmas Design Inspiration

2025-12-04T10:28:36Z

Christmas on social media is a brilliant excuse to play, experiment, and add a little magic to your feed. It’s not just about throwing red and green everywhere; it’s about capturing that cosy, festive feeling in a way that still feels true to your brand

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Storytelling in the Age of Social Media

2025-12-02T09:17:11Z

Storytelling has always been how humans make sense of the world. From myths around the fire to bestselling novels and blockbuster films, the same basic patterns repeat: a character wants something, faces obstacles, changes along the way, and emerges transformed. Social media has not killed

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The hidden AI layer between your brand and your buyers

2025-11-24T17:13:12Z

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok,

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Instagram Reels Camera Upgrade: Best New Features Explained.

2025-11-25T10:22:32Z

Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed

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The Q4 paid social trap

2025-11-20T16:04:03Z

How can CMOs stop Q4 paid social costs from spiralling?
CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.

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Trending Christmas Campaigns 2025: Festive Favourites, Unexpected Twists & All the Cheer

2025-11-20T09:49:25Z

Is it me? Am I the problem? Or did the Christmas ads sneak onto our tellies WAY too quickly!!!? So I guess it’s that time again – the battle of the brands to make us chuckle, and shed a tear. Let’s unwrap this year’s finest

Buyers decide early. Your funnel is late.

2025-11-18T17:23:52Z

Buyers decide early. Your funnel is late. Social Day B2B this year made it crystal clear the rulebook has changed for marketers under pressure to prove growth from social. Session after session, the same message landed from different angles. The funnel you have in your

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Designing for the Holidays

2025-11-18T10:26:25Z

The holiday season is the loudest time of year on social media. Feeds fill up with gift guides, sales, countdowns and sentimental posts, and it becomes very easy for brands to disappear in the noise. As a social media agency, we live in that space

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Employee advocacy: the ‘open goal’ of B2B social

2025-11-13T10:04:14Z

Content shared by your employees is getting shared far more than your branded content – so it makes sense to empower your staff to post more, right? The data is in – employee advocacy is a MUST. While only 3% of employees share content about

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Oh, it’s so easy to talk Thought Leadership

2025-11-18T17:35:43Z

Oh, it’s so easy to talk Thought Leadership It’s not so easy to make it happen Thought leadership is how you build trust through expertise. You show your working, go deep on the messy bits, and nudge behaviour change over time. It’s the essential core

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How to Use Instagram’s Competitive Insights to Measure Your Performance.

2025-11-11T13:02:50Z

Instagram has recently introduced a new feature called “Competitive Insights” within its Professional Dashboard. This update gives business and creator accounts another way to understand and compare how their profiles are performing on the platform. The new tool lets you compare your account with up

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Running on Empty? A Cheeky Guide to Bouncing Back from Creative Burnout

2025-11-06T09:36:45Z

Creative burnout can sneak up on the best of us. One day, you’re bursting with ideas; the next, you’re staring at a blank page in paralysis, wondering where your spark has gone. The good news? Burnout doesn’t mean your creativity has packed up and left

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Be relevant, spend smart and go synthetic on social

2025-11-03T16:21:21Z

Be relevant, spend smart and go synthetic on social Relevance is everything in social. If the post doesn’t feel made for them, it’s gone in a flick. Knowing your audience is the difference between polite impressions and commercial impact. Synthetic personas let us speak to

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Stay Organised as a Social Media Designer

2025-11-04T09:22:36Z

If you’re a graphic designer working in social media, you already know the chaos: ten clients, five deadlines, three content calendars, and one folder called “Final_final_USE_THIS_ONE_really.png.” Yeah, we’ve all been there. But there are a few habits that can help you stay organised, save time,

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ABM in social – is LinkedIn your only hope?

2025-10-30T12:56:22Z

With B2B sales funnel focusses being so ABM orientated, how do marketing teams transfer this into social? Is LinkedIn the only answer? Maybe…but in some cases – maybe not. Firstly – let’s address the elephant in the room. It feels like there’s a real cost-pinch

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Social is scary enough: October’s frights that unlock Q4 growth

2025-11-03T09:28:16Z

Social is scary enough: October’s frights that unlock Q4 growth I was going to write a Halloween screamer. But honestly, social is terrifying on a normal week, even when you’re not under pressure for Q4 growth. Algorithms lurch like zombies. AI keeps creeping around in

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Instagram Adds Watch History – A Game-Changer for Reels Users.

2025-10-28T11:57:12Z

It seems Meta has done it again – taking inspiration from TikTok and adding another new feature to Instagram. This time, it’s something many of us have probably wished for: a Watch History tool. Late last week, Instagram’s boss, Adam Mosseri, announced that users will

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AI Art – When it Helps, and When It Hurts

2025-10-23T08:30:32Z

Open your feed today and you’ll probably scroll past dozens of AI-generated images and videos. Some are clever, some are beautiful, and some are just off. AI can be both a time-saver and a trust-breaker. Used well, it accelerates creativity. Used carelessly, it can make

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Social Snapshot: Long-form is having a social moment

2025-10-20T15:06:45Z

Social Snapshot 22.10.25 banner, blue globe background, bold white title and date. Newsletter issue on long-form social video with platform specs, paid limits, YouTube TV viewing, TikTok Creator Rewards (>1-minute), Instagram 3-minute Reels, measurement and AEO tips

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B2B isn’t boring. It’s brave, human and moving fast

2025-10-20T15:54:53Z

this post unpacks why b2b isn’t boring and how it’s moved from nice-to-have to mission-critical. it argues for trust as a working system (clear claims, named sources, human voices), puts short, sourced answers where people and ai look (linkedin, youtube, communities), and shows why people beat logos for credibility. it backs hybrid buying journeys that give control and timely human support, and it tracks intent signals like saves, sends and branded search. if b2b is your world, join us at socialday b2b forum 2025 at bounce, shoreditch on 12 november to go deeper.

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The B2B buyer is changing – so should your social

2025-10-16T09:33:28Z

If you’re a B2B marketer, you can probably see your buyer is changing. Your meetings seem to have more and more senior-positioned folk who are younger, digitally native, and social pioneers. It’s time to adapt accordingly. They research on their phones, trust creators more than

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Social Snapshot: Social schedulers vs native: what actually works

2025-10-09T13:57:57Z

Social schedulers vs native: what actually works You’re managing a posting plan that never quits. Copy, links, tags, alt text, approvals, and the “can we move this to Thursday?” Loop. You’re holding social strategy in one hand and a calendar in the other, trying to

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The funnel isn’t dead. It’s just not in charge anymore

2025-10-08T15:42:13Z

The funnel still matters, but social runs it: brand gravity for familiarity, clean demand capture for speed, and AEO to show up in AI answers.

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Instgram, My Precious

2025-10-09T09:05:03Z

Instagram Rings is a new and exciting award that celebrates creators who take bold, creative risks and push the boundaries of content on the platform. Instead of focusing on follower counts or financial benchmarks, it honors originality, cultural impact, and the spirit of experimentation. Winners

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Social Snapshot: Nostalgia, niche-cores and next-gen shopping trend

2025-10-06T15:22:36Z

From Oasis-fuelled nostalgia to TikTok Shop, here’s how UK culture drives baskets. Build for durable shifts, ride bubbles wisely.

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Halloween Campaigns That Bite

2025-10-07T08:47:16Z

Halloween can be a gift for social teams: bold colour, playful typography, and a built-in excuse to try weirder ideas. Below is a designer’s take on where the real opportunities are this season for a creative agency. Start sooner than you think The “spooky season”

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Social media in 2026: trends and tribulations

2025-10-02T09:49:30Z

The social media landscape has undergone another seismic shift, and brands that fail to recognise the growing trust gap between marketers and consumers risk being left behind – that’s according to Brandwatch’s 2026 State of Social report. Analysing 910 million online mentions, Brandwatch has found

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Social Snapshot: Make social the engine room of growth

2025-09-30T13:40:34Z

Make social the engine room of growth I’m thrilled budgets are shifting to social; I’m less thrilled by the pressure on lean teams. The board isn’t being awkward, they’re being rational. They want growth. If social now commands a bigger slice of spend, the plumbing

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