Impactful Knowledge

The Basics of Microsites and Landing Pages

16 May 2006 10:00:00 EST

Landing pages and microsites are critical marketing and business development tools supporting a demand creation strategy. Visit the site to download the article (Open Access until May 30, 2006)

More Than Web Dashboards: A Three-Step Process to Designing an Opportunity Pipeline Web Site to Fuel Growth

05 Apr 2006 15:00:00 EST

The next evolution of the business web site must not only create demand but also to expand the pipeline of new business opportunities and near-term prospects. An Opportunity Pipeline Web Site builds a platform for continually fueling interest in the business' offerings and provides critical business intelligence for future growth. These sites must also be backed by a solid methodology for tracking and analyzing prospect traffic and behavior. Learn about a 3-step analytical framework for making these sites a success. Visit the site to download the article (Open Access until April 28, 2006)

Business Success Through Marketing Performance Measurement and Lead Process Management

02 Mar 2006 15:00:00 EST

Amid increasing "signal-to-noise" in the marketplace, what Key Performance Indicators should be tracked to ensure that the businesses' objectives are attained?. Visit the site to download the article (Open Access until Mar 15, 2006)