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	<title>Impression Media</title>
	
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		<title>Ask The Marketing Guy</title>
		<link>http://www.impressionmedia.net/email_marketing/ask-the-marketing-guy</link>
		<comments>http://www.impressionmedia.net/email_marketing/ask-the-marketing-guy#comments</comments>
		<pubDate>Thu, 01 May 2008 05:57:40 +0000</pubDate>
		<dc:creator>Mark Margetts-Smith</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

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		<description><![CDATA[I understand that we all hit some speed bumps while marketing on the information superhighway. I&#8217;m here to help. I&#8217;ll answer questions for you, whether they are general or specific. Need some help brainstorming blog content ideas? Want to write better content? How many times should you send emails a month?
I&#8217;m here to answer any [...]]]></description>
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		<title>How To Build Your ‘Transcendent’ USP</title>
		<link>http://www.impressionmedia.net/marketing/how-to-build-your-transcendent-usp</link>
		<comments>http://www.impressionmedia.net/marketing/how-to-build-your-transcendent-usp#comments</comments>
		<pubDate>Thu, 01 May 2008 05:53:54 +0000</pubDate>
		<dc:creator>Mark Margetts-Smith</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[ Pete Savage is a freelance copywriter who writes e-newsletters, case studies, direct marketing materials and more for F500 companies, as well as small and medium businesses who want to drive growth with smart marketing campaigns. A variety of FREE marketing resources are available on his website, www.petesavage.com.
How To Build Your &#8216;Transcendent&#8217; USP
WITH HELP FROM [...]]]></description>
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		<title>Five Ways to Build Reader Engagement</title>
		<link>http://www.impressionmedia.net/marketing/five-ways-to-build-reader-engagement</link>
		<comments>http://www.impressionmedia.net/marketing/five-ways-to-build-reader-engagement#comments</comments>
		<pubDate>Wed, 30 Apr 2008 05:46:58 +0000</pubDate>
		<dc:creator>Mark Margetts-Smith</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Recently, I&#8217;ve been noticing something unusual on my social networks, such as  the Email Marketer’s Club and  Facebook. Interactions between bloggers and these social clubs are also  beginning to creep into the inbox, and that’s all for the better.
Most importantly, I see a humanizing effect in which a blog post or comment [...]]]></description>
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		<title>Social Search: It’s Time For Monetization</title>
		<link>http://www.impressionmedia.net/marketing/social-search-its-time-for-monetization</link>
		<comments>http://www.impressionmedia.net/marketing/social-search-its-time-for-monetization#comments</comments>
		<pubDate>Mon, 21 Apr 2008 16:22:05 +0000</pubDate>
		<dc:creator>Mark Margetts-Smith</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.impressionmedia.net/news/social-search-its-time-for-monetization</guid>
		<description><![CDATA[We&#8217;ve already discussed the beginnings of social search, and the evolution of social networks. Now, we will focus on monetization. Contrary to popular belief, social marketing doesn&#8217;t have to be painted with visions of Big Brother. We will describe how you can use social search technology, the coexistence of social and content sites, and where advertising fits [...]]]></description>
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		<title>IAC Launches First Black-Oriented Web Site</title>
		<link>http://www.impressionmedia.net/news/iac-launches-first-black-oriented-web-site</link>
		<comments>http://www.impressionmedia.net/news/iac-launches-first-black-oriented-web-site#comments</comments>
		<pubDate>Mon, 21 Apr 2008 16:14:58 +0000</pubDate>
		<dc:creator>Mark Margetts-Smith</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.impressionmedia.net/news/iac-launches-first-black-oriented-web-site</guid>
		<description><![CDATA[IAC and subsidiary Black Web Enterprises today launched the first-ever search engine catering specifically to African American interests, RushmoreDrive.com.BWE was formed in April last year when then-head of IAC human resources Johnny Taylor came to CEO Barry Diller with the idea of launching a Web business aimed at the black community. &#8220;We weren&#8217;t sure what [...]]]></description>
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