Incitez

Facebook Timeline for Pages & Premium Ads

rockyfu@Incitez — Tue, 27 Mar 2012 04:47:16 +0000

Facebook is to launch several premium ads products soon to provide brands more ways to advertise to its audience on Facebook, and changing the current Page design to timeline (by end March). This post briefly discusses the changes on Page and ads marketers should be aware.

Why Asia Marketers (Especially Singapore) Need to Increase Digital Spend for Marketing

rockyfu@Incitez — Tue, 20 Mar 2012 14:56:40 +0000

Number of Hours Watched

According to a new Nielsen report on the changing Asian media landscape, Asian countries rank amongst the top globally for media consumption with four of the top five nations for home TV and online video usage located in the region.

Asian countries also took all five spots when it comes to mobile video usage, among which Singapore ranked number five in Nielsen’s Mobile Video Usage Index with over 3.5 million mobile video viewers (compared to 3 million TV viewers and 2.5 million Internet video viewers).

40% of online consumers in Asia Pacific claim to view online product reviews for purchase decisions. Consumers in Vietnam were most likely to turn to online reviews before making a purchase decision at 81 percent, followed by Chinese (77%) and Thais (69%).

Although online advertising has a higher average return on investment and digital advertising accounts for 14% of global advertising spend, budget allocation to digital platforms in Asia Pacific is failing to keep up: it accounts for less than one percent of total spend in markets such as Singapore, Malaysia and Thailand.

However, it’s also a period of time you can utilize the low-budget allocation on digital in this region as when many companies shift more budget from traditional marketing to digital, it will cost you a lot more.

Online Video Advertising Opportunity in Southeast Asia

Incitez just partnered with PPTV, one of China’s biggest online video platform with client software on PC, Mac, iOS and Android devices, to provide low cost video advertising opportunities in Southeast Asia. If you are interested to find out more, please download the brochure below:

Singapore and Malaysia Saw the Biggest Confidence Declines in Q4 2011

rockyfu@Incitez — Wed, 08 Feb 2012 02:51:55 +0000

Top 10 Consumer Confidence Index Countries

Consumer confidence also fell by nine points last quarter in Singapore to 94, alight above global average 88 according to third quarter global online consumer confidence findings from Nielsen.

According to the same Nielsen survey, Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined. Top concerns of online consumers in Asia Pacific are economy, job security and work/life balance.(...)
Read the rest of Singapore and Malaysia Saw the Biggest Confidence Declines in Q4 2011

Top Social Media Tools in 2011: Message Boards, Blogging & Mobile Apps

rockyfu@Incitez — Mon, 06 Feb 2012 08:36:59 +0000

The 500 fastest-growing private companies are continuing to increase their usage of some social media tools, while pulling back from others according to a study by University of Massachusetts Dartmouth Center for Marketing Research.

Social Media Tools with Which Inc. 500 Companies Have Had Success 2009-2011

Facebook, LinkedIn and Twitter are the top three social media tools used by Inc. 500 companies last year though more have had success with bulletin boards, blogging and mobile apps.

Household Ownership of Devices in Singapore [Chart]

rockyfu@Incitez — Tue, 15 Nov 2011 02:32:24 +0000

Household Ownership of Devices in Singapore

The percentage of digital consumers aged 15 and above in Singapore who own laptops, tablets and Internet capable mobile phones are 86%, 23% and 85% respectively.

Source: Nielsen

Singapore Consumers Spending 25 Hours Online per Week

rockyfu@Incitez — Wed, 09 Nov 2011 04:48:17 +0000

According to Nielsen, digital consumers in Singapore are the heaviest Internet users in the region, averaging 25 hours online per week.

Rapid technological developments and increasing ownership of mobile connected devices, such as smartphones and tablets, are revolutionising digital media usage in Singapore. Internet usage is surpassing time spent on traditional media such as television, radio or print.

Nielsen also predicts that 89% of Singaporean digital consumers will own a smartphone by mid-next year. Facebook emerged as the dominating social media site across South-east Asia, with 77% of digital consumers in Singapore maintaining an active profile.

YouTube ranked as second or third most popular social networking site in South-east Asian markets, with 45% of digital consumers in Singapore having an active YouTube profile.

Download the latest Singapore Stats whitepaper here.

Singapore Facebook Users Spend The Longest

rockyfu@Incitez — Tue, 25 Oct 2011 03:07:15 +0000

Experian Social Media Study

A recent Experian study found that Singapore Internet users spend the longest on Facebook, with an average of 38 minutes and 46 seconds per session. This study illustrates the importance of Facebook marketing to those who still wait and see.

Facebook is turning from an optional marketing channel to one that marketers shouldn’t miss. However, rushing to the Facebook to promote your products or services without proper strategy and planning will simply cost you a lot more than what you can gain.

Compelling and interactive content that engage the prospective customers is essential for your brand on Facebook.

APAC Shoppers Are Promotion Seeking

rockyfu@Incitez — Tue, 18 Oct 2011 02:28:39 +0000

Image by epSos.de via Flickr

A recent Nielsen survey about impact of promotion on Asia Pacific shoppers found that shoppers in Vietnam and Malaysia were particularly motivated by promotions, followed by shoppers in China.

Here is a summary of this survey findings:

While Vietnamese shoppers are most focused on promotions, they scored among the lowest in terms of price consciousness across the region
Shoppers in India (88%) on the other hand, are the most price-conscious in the region, followed by Malaysian (68%) and Singaporean (62%) shoppers
Malaysia currently still has the distinction of having the highest proportion of males who say they are the main shoppers for the household (37%), and the Philippines (33%). China (32%), which saw the highest jump in the proportion of male “main shoppers” from previous levels, also warrants a good re-look
Shoppers in India (33%), Hong Kong (30%) and the Philippines (29%) stand out as the most impulsive (i.e., they usually do not plan their shopping trips) shoppers in the region
Korean (98%) and Taiwanese (94%) shoppers were the most likely to plan their shopping trips
Shoppers in Hong Kong are also the most prolific “top-up” shoppers (followed by Singapore and Indonesia), averaging 10 such trips in a month, almost twice the regional average and more than thrice the monthly frequency of their “main” shopping trips

For retailers targeting Asia Pacific, this is very valuable information needed for developing the most effective digital strategies for each market.

Related posts: Online Travel & Low-cost Airlines in APAC

Case Study: Listerine’s YouTube Campaign

rockyfu@Incitez — Tue, 27 Sep 2011 02:36:09 +0000

Listerine tried to bring their brand idea of ‘what you put your mouth through’ to life in an extremely visual way, with a touch of comedy via its YouTube campaign, “Mouth vs. Life”, supported by mastheads on the YT homepage, TrueView Video Ads and Promoted Videos.

Watch the YouTube campaign case study below:

Listerine’s YouTube channel received no less than 2.5 million views with a dwell time of 1 minute and 2 seconds. They also received 55 million impressions across their mastheads.

Android Tablets Also Important for SEA Markets Besides iPad

rockyfu@Incitez — Fri, 16 Sep 2011 05:25:09 +0000

Image via Wikipedia

According to market research company GfK Asia, some 261,000 tablets spanning almost ten brands were sold across seven Southeast Asian markets from January to April this year.

Tablets operating on Android has been rising in prevalence and is today the most popular platform embraced by users. In April, almost half of all tablets (46%) purchased by consumers was an Android compared to five months before.

So while you map out a strategy for your tablet apps, Android tablets should be in your consideration besides iPad apps.