Top 10 Consumer Confidence Index Countries

Consumer confidence also fell by nine points last quarter in Singapore  to 94, alight above global average 88 according to third quarter global online consumer confidence findings from Nielsen.

According to the same Nielsen survey, Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined. Top concerns of online consumers in Asia Pacific are economy, job security and work/life balance.(...)
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The 500 fastest-growing private companies are continuing to increase their usage of some social media tools, while pulling back from others according to a study by University of Massachusetts Dartmouth Center for Marketing Research.

Social Media Tools with Which Inc. 500 Companies Have Had Success 2009-2011

Facebook, LinkedIn and Twitter are the top three social media tools used by Inc. 500 companies last year though more have had success with bulletin boards, blogging and mobile apps.

Related posts: Growth of Advanced Multidigital and Rich-media Segments

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Household Ownership of Devices in Singapore

Source: Nielsen

Related posts: Singapore Consumers Spending 25 Hours Online per Week

According to Nielsen, digital consumers in Singapore are the heaviest Internet users in the region, averaging 25 hours online per week.

Rapid technological developments and increasing ownership of mobile connected devices, such as smartphones and tablets, are revolutionising digital media usage in Singapore. Internet usage is surpassing time spent on traditional media such as television, radio or print.

Nielsen also predicts that 89% of Singaporean digital consumers will own a smartphone by mid-next year. Facebook emerged as the dominating social media site across South-east Asia, with 77% of digital consumers in Singapore maintaining an active profile.

YouTube ranked as second or third most popular social networking site in South-east Asian markets, with 45% of digital consumers in Singapore having an active YouTube profile.

Download the latest Singapore Stats whitepaper here.

Related posts: 46% Singapore Online Consumers Own A Smartphone

Experian Social Media Study

A recent Experian study found that Singapore Internet users spend the longest on Facebook, with an average of 38 minutes and 46 seconds per session. This study illustrates the importance of Facebook marketing to those who still wait and see.

Facebook is turning from an optional marketing channel to one that marketers shouldn’t miss. However, rushing to the Facebook to promote your products or services without proper strategy and planning will simply cost you a lot more than what you can gain.

Compelling and interactive content that engage the prospective customers is essential for your brand on Facebook.

Related posts: Facebook in Singapore #Infographics

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A recent Nielsen survey about impact of promotion on Asia Pacific shoppers found that shoppers in Vietnam and Malaysia were particularly motivated by promotions, followed by shoppers in China.

Here is a summary of this survey findings:

• While Vietnamese shoppers are most focused on promotions, they scored among the lowest in terms of price consciousness across the region
• Shoppers in India (88%) on the other hand, are the most price-conscious in the region, followed by Malaysian (68%) and Singaporean (62%) shoppers
• Malaysia currently still has the distinction of having the highest proportion of males who say they are the main shoppers for the household (37%), and the Philippines (33%).  China (32%), which saw the highest jump in the proportion of male “main shoppers” from previous levels, also warrants a good re-look
• Shoppers in India (33%), Hong Kong (30%) and the Philippines (29%) stand out as the most impulsive (i.e., they usually do not plan their shopping trips) shoppers in the region
• Korean (98%) and Taiwanese (94%) shoppers were the most likely to plan their shopping trips
• Shoppers in Hong Kong are also the most prolific “top-up” shoppers (followed by Singapore and Indonesia), averaging 10 such trips in a month, almost twice the regional average and more than thrice the monthly frequency of their “main” shopping trips

For retailers targeting Asia Pacific, this is very valuable information needed for developing the most effective digital strategies for each market.

Related posts: Online Travel & Low-cost Airlines in APAC

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Listerine tried to bring their brand idea of ‘what you put your mouth through’ to life in an extremely visual way, with a touch of comedy via its YouTube campaign, “Mouth vs. Life”, supported by mastheads on the YT homepage, TrueView Video Ads and Promoted Videos.

Watch the YouTube campaign case study below:

Listerine’s YouTube channel received no less than 2.5 million views with a dwell time of 1 minute and 2 seconds. They also received 55 million impressions across their mastheads.

Related posts: Impact of a YouTube Campaign on Offline Sales

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Image via Wikipedia

According to market research company GfK Asia, some 261,000 tablets spanning almost ten brands were sold across seven Southeast Asian markets from January to April this year.

Tablets operating on Android has been rising in prevalence and is today the most popular platform embraced by users. In April, almost half of all tablets (46%) purchased by consumers was an Android compared to five months before.

So while you map out a strategy for your tablet apps, Android tablets should be in your consideration besides iPad apps.

Related posts: Southeast Asia Consumers Highly Influenced by Online Advertising

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Influence of Web Advertising on Southeast Asian Consumers

In a recent Nielsen research indicates that consumers in Southeast Asia are highly influenced by online advertising; much higher than the global average. More than half (54%) completely or somewhat trust consumer opinions posted online.

The same survey also shows that 74% SEA consumers found “behavior targeted ads” useful (online ads that are delivered to consumers based on previous purchases or other web sites visited), compared to just 58% globally. Consumers in Philippines and Vietnam were most receptive to such ads (83% and 82%, respectively).

Social Media Ads Influential to SEA COnsumers

Nielsen found that 69% SEA consumers have “liked” or followed a brand or company on social media, significantly higher than the global average of 52% and higher in Vietnam and Philippines.

Nearly three-quarters (73%) of SE Asian consumers said they were “highly” or “somewhat” influenced by web site advertisements on social media (compared to 60% globally). That number rises to 80% when ads have a social context(e.g. sponsored story on Facebook), such as indicating which of a consumer’s friends have liked or followed the advertised brand.

This Nielsen survey presents a great opportunity here in Internet for brands to drive higher ROI in Southeast Asia. SEA consumers’ trust in online content is also a reminder for brands to monitor their online reputations closely.

Related posts: 46% Singapore Online Consumers Own A Smartphone

APAC Internet Users Whose Interest in Brands Changed After Viewing Digital Media

Across Asia-Pacific, which included China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand, respondents showed an 83.8% increase in interest in using a brand after coming across it in digital media according to research commissioned by TNS and Campaign Asia.(...)
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Post tags: branding, singapore, word of mouth