The Official Infibeam Blog

Opening Assets to Audiences is the Future,’ Mr. Vishal Mehta at BOS

2013-02-11T10:28:00.002+05:30

Buildabazaar, A Mall in the Cloud: Brand Owner’s Summit - Infibeam founder and CEO Mr Vishal Mehta, one of the speakers at the two-day Brand Owner's Summit, shared his views and experience on what makes Infibeam and BuildaBazaar a hit among today’s online surfers, businesses and customers. The summit was a unique opportunity to observe, interact with, learn and seek directions from some of the most respected brand owners on a single platform.

It was all about ‘Branding Truth’ at the Brand Owner’s Summit, a multi-city event held on February 8-9 at Core-AMA Management House in Ahmedabad.

It was an ideal platform to spread the mantras of branding and exchanging of ideas, values and branding truths from the vast experiences and knowledge of the brand owners, experts and custodianswho have successfully added value to their respective ideas and business ventures through branding.

Day one saw panel talks from speakers like Anghshu Mallick of Adani Wilmar; Piruz Khambhatta of Rasna, Mr. Vishal Mehta of Infibeam, Mr Tushar Vyas from Group Mand Mr. Darshan Patel of Vini Cosmetics and more.

The topic of the days was “Building brands in digital world” - learning from the gurus who harnessed the power of branding to enhance the values of their ideas and created powerful brands that have stood the test of time.

Sharing his views on “Building Brands in Digital World” and interacting with the audience, Mr Mehta, CEO & founder, Infibeam, said, “The online world today is content driven and the amount of content used to promote a brand is immense. This was not the case 30 years ago, back then, people were seen talking about ‘Reach’ when the only way to measure the success of any business was to know ‘what’s your reach’. Cut to present, people do not have time. So how can you essentially make yourself visible to them or make them notice you and your brand and how to reach out to them? These were a few challenges in front of us when we started off five years ago. We realized that engaging your audiences is essential to connect to them. For me engaging with the customers is more important than content.”

Talking about what medium he prefers to connect - content or visuals, Mr. Mehta explained, “Content is crucial but visuals communication is more appealing. Creatives play a massive role in building up a brand. What is the first thing that comes to your mind when in say, for example, Parle biscuit? That girl holding a biscuit, right?! In this crowded and fast world, a visual stands more relevance than any content. Creative matters, they stay on people’s mind forever. Moreover, it’s easy to remember a picture then content. This comes natural to us humans. While experimenting, we decided to simply increase the size of our products on Infibeam. Surprisingly, we observed 20% rise in the number of visitors on the site.”

Day two witnessed the new age brand gurus sharing their experiences of how consistent efforts in branding spurred their ideas to create new brands. This section saw Mr. Mehta sharing his journey of building up such a strong venture like BuildaBazaar, a DIY ecommerce platform which caters to more than 18000 online businesses today. In such a short span of time.

“To be an entrepreneur was a lifestyle choice for me. I have always believed in the words of Steve jobs who once said: ‘People with lot of passion can only change the world’. If you do not have passion for something, you fall out! These five years has been a roller-coaster ride for us but worth spending every second. Coming back to the brand, I believe that by opening the assets to your audiences is the future of ecommerce. The success funda is very simple, if consumer and facilitator speak the same language, or are on the same page, the success is bound to happen to you.”

Inviting the audiences to try opening their own stores on www.buildabazaar.com, Mr. Mehta said, “At BuildaBazaar, we allowing our customers to use and experiment with its facilities, in turn the customers open up as well. It’s like the philosophy ‘the more you give, the more you get’. BuildaBazaar is like a mall in the ecommerce cloud where you can create your own online shopping store under your own URL within minutes. You do not necessarily have to be a software engineer to use this platform. The vision is to empower small and medium businesses, entrepreneurs and individuals to give their business a much needed online presence.

The Ahmedabad leg of the event was attended by established owners, upcoming businesses, CEOs, CMOs, marketing and advertising professionals, product managers, branding and planning experts, key stakeholders from the government, investors and entrepreneurs.

Infibeam to Revolutionize The Way We Read @ World Book Fair

2013-02-04T11:02:00.002+05:30

All you hard core readers out there get ready for an up gradation… It's time to get eBook!!!

Digital publishing is getting hotter by the day and there is nothing like having an access to a huge collection of all the favorite books at once. Welcome to the application world of eBooks as Infibeam will guide you through the journey at the World Book Fair which has been organized between 4 and 10 February. This year, our focus would be to educate and upgrade readers on eBook. You can find us at Hall No - 2, 3, 4, and 5 and Stall No - 140 to 144 at the Pragati Maidan.

According to industry reports, eBook sales continue to rise rapidly and the trend is only going to continue, with books and other publications quickly moving to the iPad and tablets.

On 6th February, Infibeam is hosting a seminar on eBooks as well as on BuildaBazaar, our do-it-yourself e- commerce platform where you can create your own online shopping store under your own URL within minutes, from 2.30 pm to 4.30 pm. We will also be creating online store for publishers to help them reach out to their clients.

Get ready to be inspired!

http://www.infibeam.com/eBooks/, http://www.buildabazaar.com/

About New Delhi World Book Fair 2013

This year the World Book Fair will celebrate the theme "Indigenous Voices: Mapping India's Folk and Tribal Literature", where the multifarious expressions of Indian's traditional native cultures including exhibit of books, traditional art forms, crafts, panel discussions and performances will be showcased. France is a Guest of Honor Country at the fair this year.

MM Pallam Raju, Union Minister for Human Resource Development, will inaugurate the fair, while Karan Singh, eminent author, former minister and president of the Indian Council for Cultural Relations will be the guest of honor.

The Fair is organized annually by National Book Trust, India, an apex body of the Government of India, Ministry of Human Resource Development. It is co-organized by India Trade Promotion Organization (ITPO), the nodal agency of the Government of India, Ministry of Commerce for promoting the country's external trade.

This year, the fair will also set up an author's corner in different halls where a number of celebrity writers and literary personalities will interact with the public. Around 50 to 60 books will be released at the fair.

Infibeam Old is Gold Offer: Get 25% Discount by Returning the Old Books

2012-11-12T11:29:00.002+05:30

It is commonly remarked that 'all that glitters is not gold', while that may be true for plenty of things around but it's certainly not true for the old books. In fact, the value of old things have really gone high these days and one gets good returns on it too. Infibeam, a very popular e-commerce website has recently come up with this same concept of 'Old is Gold' Offer. If there are used books lying around in your cupboards and drawers gathering dust and you've no clue how to get rid of them then consider giving it away to infibeam.com and get good amount of discount in return.

'Old is Gold Offer' is specially meant for all the book lovers who wish to read new and latest books but at the same time also wish to get rid of their old books that are gathering dust. Under this unique offer the buyer can buy books worth Rs. 1000 and more and avail discount of 10% straight away. The customer gets further 15% discount by sending across their old books that are in good condition back to Infibeam.

The whole idea behind getting these old and used books from the people is to share and distribute these amongst the needy students and under-privileged readers. There are people who do not have access to the education, good books or reading materials. Infibeam realizes its corporate social responsibility and is helping the NGO's and lesser privileged schools for expanding their collection of books. Books are the primary source of knowledge for all and with its rising costs, it is increasingly difficult for all to buy the new ones from the market.

This little initiative started by Infibeam is for bettering the future of the younger generation. It is for emphasizing that Knowledge is free and everyone has a right to get it. In words of Rabindranath Tagore, "Where the mind is without fear and the head is held high, where knowledge is free…Into that heaven of freedom, my Father, let my country awake."

http://www.infibeam.com/static/old-is-gold-offers.html

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Infibeam Presents Online Wallet Offer for The 'Aam Aadmi'

2012-10-23T17:08:00.002+05:30

Infibeam.com, the favorite online shopping portal for more than lacs of people across the globe, has launched the "Aam Aadmi Offer" for its valued customers. Infibeam announces the launch of Wallet that works like a personal prepaid account allowing users to make hassle free frequent purchases on the site without having to use Credit card or Net banking every time. Keeping up with the festive spirit, Infibeam has come up with a not-to-be-missed offer for their customers which is valid till 15th November 2012.

This offer is quite simple. Customers need to make a purchase using their credit card or net banking from infibeam.com and get Rs. 11 /- instant cash back while the wallet gets credited with 10% of the purchase amount up to Rs. 2000/-. Customers are required to use promo-code "MANGOPEOPLE" at the time of check-out to avail the wallet offer. Here is how the offer works.

This Diwali, Infibeam has plenty to offer. The concept of wallet has been introduced to save the precious time of customers and let them have an easy shopping transition. The Wallet will allow the shoppers to experience simple and faster check-out process. Customers can say goodbye to the worries of failed payments by making use of the wallet, which is their own prepaid account without an expiry date!

Commenting on the launch of this new feature, Mr. Vishal Mehta, Founder & CEO of Infibeam.com said "We, at Infibeam, are determined to provide our customers a simpler and better shopping experience. It's festive time and hassle free shopping experience is what all customers look forward to. The Wallet has been launched with an aim to provide our customers an unbelievably simple and easy shopping experience."

This is a great opportunity for the Infibeam customers to purchase their favorite products, avail credits in their Wallet and get instant cash back.

http://www.infibeam.com/static/wallet-offers.html

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Infibeam Adds A Revamped Selection of Gifts for Mothers Day

2012-04-27T14:22:00.003+05:30

Mothers Day is round the corner and what better way to celebrate than to zero in on the best gifts from a wide selection. Infibeam's Mother's Day gifts section now has a revamped look with new gifts, enticing offers and more. Revelers have a special reason to rejoice as Infibeam offers the best selection of gifts and easy options to send them to any destination across India.

Commenting on the exclusive and revamped gifts section, Mr. Anish Parikh, Vice President, Lifestyle, Infibeam.Com said, "The revamped selection of gifts will help shoppers choose better gifts. The wide selection is accompanied with some really enticing price tags so a shopper with a small budget will not have to think twice before zeroing in on gifts".

Though Mothers Day is predominantly a western festival, it is gaining popularity in different parts of the world. In India it is a festival much looked forward to. It is marked by special Mothers Day greeting cards and expressive gifts. Infibeam has been offering shoppers nothing but the best gifts. This Mothers Day, the catalog is even better. There are gifts ranging from cakes and sweets to eternal gifts like jewelry. Contemporary gifts like gift vouchers and customized presents also form an integral part of the gifts section.

That is not all; if you want to gift your mother, special and thoughtful gifts; there are special skin care products. Diamonds are gifts for forever and you could choose from an exclusive selection of branded diamond jewelry. There are cost effective yet elegant gifts to choose from in this all improved Mothers Day gift section.

This Mothers Day can be really special with well thought out gifts for the special and most deserving person. Log in to Infibeam.com and get nothing but the best.

http://www.infibeam.com/Mothers_Day_Gifts/

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Buildabazaar Reaches 10000 Stores Mark

2012-04-10T15:33:00.001+05:30

Buildabazaar.com, Infibeam's cloud based e-commerce platform today completed 10,000th e-commerce store implementation. This is by far the largest number of stores set up on an e-commerce platform in India so far. All this within a few months of its launch and completely self service.

The Buildabazaar initiative was conceptualized with a vision to create a customer oriented retail technology platform. The self service platform comes with all the e-commerce features of product upload, promotions, accounting, analytics, payment gateway, logistics and reporting. The platform has a very wide variety of large retailers in India ranging from TheMobileStore (www.themobilestore.in), Crossword (www.crossword.in), VijaySales (www.vijaysales.com), VIP bags (shop.vipbags.com) as well as small and medium enterprises like Bookmywish, Mumbaibookstore, Netbhet, TheElementFactory and others.

Speaking on the highpoint of the initiative, Mr. Manu Midha, VP strategy and planning, Infibeam.com said, "We are happy with the way the Buildabazaar platform has shaped up. In addition to providing a self service platform to entrepreneurs, it is today one of the most reliable and consumer centric e-commerce platform". Commenting on the swift progress, he said, "It is encouraging to note that our initiative to provide an online platform for aspiring entrepreneurs has been very well received and the 10,000 stores mark stands testimony to the scalability of the platform."

The rising popularity is augmented by the fact that Buildabazaar has achieved the 10,000 store mark in a few months is very encouraging. The technical assistance offered by Buildabazaar will make the initiative grow by leaps and bounds. Butildabazaar will continue to provide powerful tools for catalog, inventory and order management. The various store managers may manage the inventories on multiple affiliate stores through a single interface.

This self service platform with all the e-commerce features is raring to go, more so after the super achievement of hitting the 10,000 store mark.

http://www.buildabazaar.com

Infibeam Announces an Exclusive Beauty and Cosmetics Section

2012-02-27T12:30:00.003+05:30

Infibeam announces its extensive cosmetics section comprising a wide range of beauty products. Amongst the well known brands gracing the section, few are being introduced online for the very first time. The impressive catalog comprises body care, eye care, hand care, skin care, hair care, and personal care products including perfumes and deodorants.

Well known brands like Adidas, Burberry, Bvlgari, Calvin Klein, Elizabeth Arden, Giorgio Armani, Gucci, Guess, Hugo Boss, Mont Blanc, Revlon, Tommy Hilfiger and Versace grace the beauty section at Infibeam. The catalog will be expanded with the addition of brands like StreetWear, Jovees, Shahnaz Hussain and Color Bar. Shoppers may avail combination gifts and some enticing introductory offers with their purchases and have the products delivered to them in 2-4 days.

Infibeam is pleased to announce the beauty care section that will house popular branded cosmetics. The initiative is in sync with Infibeam's continued progress in the logistics services spread across Delhi, Mumbai, Bangalore and Ahmedabad.

Infibeam Launches Footwear Section With Some of the Leading Brands

2012-02-23T15:19:00.002+05:30

The escalating popularity of online shopping has resulted in online stores aiming to give shoppers nothing but the best. Infibeam, India's leading online shopping portal announces an exclusive footwear section with well known brands like Puma, Adidas, Reebok, Lee Cooper, Fila, Provogue and more. Additionally, the footwear section houses unique and exclusive brands like Unistar and Shorty Capone.

The launch will be a welcome change for shoppers as the best loved brands may now be availed at one store. Infibeam also announces enticing introductory offers on different brands. Shoppers stand a chance to get 10% to 61% off on all the leading brands with the promise of a new and improved collection over the next few days. The good traction in lifestyle products ranging from apparel, jewelry and gifts has resulted in the addition of new sections. The icing on the cake is undoubtedly the whopping introductory discount.

Infibeam also plans to expand the categories and introduce new brands and sub categories.This initiative is in sync with the growing popularity of online shopping. The multiple brands, enticing offers and hassle free shopping are certain to augment Infibeam`s popularity as the one stop shop for ardent shoppers.

An Exclusive Interview with Monica Bhide - Author of 'In Conversation with Exceptional Women'

2012-02-09T15:34:00.004+05:30

Monica Bhide is a renowned cookbook author. In her writing career spanning of more than 5 years she has written extensively for The New York Times, National Geographic Traveler, Bon Appetit, The Washington Post and dozens of other publications. She has three books credited to her name. In this exclusive interview with Infibeam, she talks about her latest book ‘In conversation with exceptional women’, her relationship with cooking and her career.

Q.1: In conversation with exceptional women is an inspiring book. What inspired you to write this book?
Ans: They say you should write the book you always wanted to read, so i did! I wanted to talk to all the women around me who are so abundant and blossoming in all that they are doing. I wanted to reach out to them and asked them how they succeeded, what advice they would give me, what had they learned from their life. I asked 55 women and they all agreed to be interviewed. i selected women who had personally had an impact on my life. I could have reached out to women whom I dont know personally, but I dont feel that the book would have had the same connection. The women I picked are exceptional because they are abundant and always share that abundance with the world. The book is about filling your well as a creative professional. You read a little every day to help inspire and motivate you.

Q.2: Of all the interviews featured in the book which one is your favourite and why?
Ans: I loved all the interviews and learned so much from all of them. In particular, I would have to say that Padma Lakshmi was one of the most inspiring for all that she has been able to achieve and yet, she is so kind and so open.

Q.3: This is one of those books that readers can go back to in dark moments and get inspired. Is there any particular book or author that you like to read in your moments of doubt?
Ans: This one! I love to read Wayne Dyer, Deepak Chopra and anything else I can get my hands on. I thrive on reading books on positivity and motivation.

Q.4: Any particular reason behind choosing ebook as medium for ‘In conversation with exceptional women’?
Ans: small set of the interviews were first featured on my blog. They got such a great response that I decided to do some more and include them in an ebook. Going from blog to ebook seemed like a natural transition for me.

Q.5: Is these are any one you’d missed out and would like to interview?
Ans: So many but one in particular: Jhumpa Lahiri

Q.6: What made you give up your corporate career and follow your passion?
Ans: was an engineer with two master’s degrees, a six-figure dream career in training and development, a big house, friends, a loving husband and two amazing children. On a personal level I was fulfilled, but on a professional level, something was missing.

Then, one day, my whole world came to a standstill. A very, very dear friend suddenly passed away in a freak accident. She was in her mid-thirties and had been married the same year that I had. Her death and other circumstances really made me question my life choices. After some serious soul searching, i quit my job to become a full-time writer. It has been eight, wonderful, amazing, years since I made that decision.

Q.7: Cooking and spice seems to define your life. How is your relationship with both?
Ans: Love and reverence!

Q.8: You have indulged yourself in so many things successfully. How do you mange to strike a balance between your professional and personal life?
Ans: My work is who I am so it comes naturally. I never feel like I am “working.” I love what I do so it is easy to do that and be with the family

Q.9: Who are your favourite authors and which books would you like to recommend for our readers?
Ans: Jhumpa Lahiri, Diana Abu Jaber, Rohinton Mistry… read everything by them!

Q.10: What piece of advice you’d like to give to wannabe authors?
Ans: Read as much as you can. Write everyday. There is no simple, easy way to become an author. It takes a LOT of work. But, if you do it everyday, it will become part of who you are and that in itself is a huge blessing!

Q.11: Any message for our readers?
Ans: Thank you for reading my work. I am very appreciative!

Buy Book at Infibeam.com - In Conversation with Exceptional Women

By: Aarti Upadhyay

Infibeam Announces Ad-vent, The Ad Making Contest

2011-11-14T15:45:00.002+05:30

The "Kings of Advertisement" set off to a roaring start and garnered huge success as it witnessed creative ideas that made it to the top spot. Following the success of the event, Infibeam announces "The Ad-Vent" contest, an open contest for participants. The Ad-Vent will be powered with ideas and scripts by 'The Viral Fever', a renowned creative agency for Digital Marketing and Branded Entertainment. The winning entry will get television coverage nationally and the winning artist will win cash prize.
Ad-Vent has had a huge response and the event is gearing up to take the nation by storm. The aim is to work with aspiring artists and provide a platform for their creative work. Infibeam teams up with creative agency- 'The Viral Fever' in this initiative. The organizers believe it is a creative experiment and hope to see a kaleidoscope of creative ideas emerging from different parts of India.

The Viral Fever believes there is no better way to understand the customer than to analyze his interpretation of the brand. Ad-Vent provides an idyllic platform for the same. Infibeam, India's leading ecommerce portal is currently at the top in the social media aspect. They have been pioneers of creative experiment and with Ad-Vent they will be adding a new dimension to their consumer centric profile.

So, for anyone that enjoys art and creativity, the Ad-Vent is surely something to look forward to. Stay tuned to the contest and witness creative brains at work, bringing out the best in them and calling the shots at Ad-Vent. The best creative advertisement will hit your television screen shortly.

Infibeam Sponsors Confluence 2011, An International B-School Fest

2011-11-07T10:36:00.002+05:30

India's leading shopping portal Infibeam.com is happy to be associated with IIMA's Confluence 2011, an international B-school fest in Asia Pacific, held between 25-27th November, 2011. Infibeam has been one of the prominent recruiters at IIM Ahmedabad in the past couple of years and is proud to be associated with Confluence 2011.
The competition to be held is known as the 'Kings of Advertisement'. It is an advertising and marketing contest. The main theme of the contest is "Fostering Change, Championing Excellence." Confluence is the largest B-school meet in India and attracts participants from across the world. It provides a platform for budding managers of tomorrow to apply their skills in different competitions and case contests, designed to challenge the brightest minds in the world.

The participation will be in teams, comprising 2-3 students, who will have to submit short advertisements for Infibeam and follow up with submitting the complete Integrated Marketing and Communication plan for Infibeam in Round 2. The initiative will prove beneficial for Infibeam, a pioneer in providing innovative solutions in the ecommerce platform.

Infibeam Launches The Infibeam Logistics- An In House Delivery Service

2011-11-02T11:20:00.002+05:30

Infibeam announces the Infibeam Logistics, its last mile delivery network. This is an in house logistics delivery system that offers fast and hassle free shopping experience. The impeccable logistics program is active and customers in Delhi, Gurgaon (Haryana) and Noida (UP) are availing the benefits. Infibeam has plans to expand the platform to other cities in the coming months. Since the launch, Infibeam has already delivered thousands of packages to customers in Delhi and the NCR region.

The Transportation Management System platform will help track products and deliver them efficiently to customers. The Infibeam Logistics also ensures that customers can continue to expect timely and assured delivery of orders. That is not all; the detailed package tracking system along with the cash on delivery facility enhance the user experience.

At present, the IL provides delivery, payment collection and other value added services to customers shopping at Infibeam.com. The company plans to expand the Logistics by hiring more delivery agents and expanding to other cities across India. Furthermore, Infibeam will selectively open up its logistics software platform as a service to small and medium courier companies. This will help the courier companies to manage and track packages more efficiently.

The Infibeam Logistics, though in its budding stage is geared up to spread across different cities and offer customers the best in online shopping.

Exclusive Magic Box Deals Application for Chrome Users

2011-09-16T16:13:00.003+05:30

Delighting news for Google Chrome Users! Infibeam recently launched a MagicBox Deals Application on Google Chrome webstore. This application will allow Chrome users to access exclusive Magic Box Deals from Infibeam.com directly from their browser tab.

It has an element of surprise where a user gets 3 chances to reveal 3 of 8 products at a time using The Magic Stick. The 8 products are selected randomly. Once a user opens 3 boxes he is not allowed to open any more boxes. While he may again open, the app- but the deals will not be same. Deals are randomly generated by Infibeam.com in real time. Deals once open will not be repeated. Each of these deals is exclusive to Google Chrome users and cannot be accessed from any other browser.
MagicBox products are carefully selected by a special team of merchandisers who look at user buying patterns, preferences, seasonality, new launches and price while selecting those deals. Each deal is handpicked and therefore is extremely relevant to users today.

Magic Box Deals is extremely popular and a successful concept with Infibeam. It has received an overwhelming response from customers and more than 25% of the traffic on the website comes from Google Chrome. It is one of the most popular browsers, and keeping this is mind, Infibeam has launched exclusive Magic Box Deals Application for Chrome users.

Buy a Pi2 & Get Gift Vouchers Worth Rs. 10000 Free

2011-08-02T18:07:00.004+05:30

Delighting news for the ebook reader family and all the avid readers! Purchase a Pi2 worth Rs. 9,999 and get a Gift Vouchers worth Rs. 10,000 free. Customer will receive 10 Gift Voucher worth Rs. 1,000 on the purchase of Pi2. These Gift Vouchers are redeemable on Books and eBooks.

Infibeam Pi2 is the upgraded version of Pi. Infibeam Pi2 comes with a touch screen which provides users with the ability to navigate easily and has wi-fi connectivity which allows users to download content from the internet and read it on Infibeam. Infibeam Pi2 can read pdf, word and other formats of books, presentations, magazines and journals. Pi2 also supports more than 15 regional languages, can store ebooks in its 2GB internal memory and supports memory cards upto 32GB. Infibeam Pi2- India's very own ebook Reader was launched after the huge success of the Pi.

It is an initiative to promote reading habits and to give an opportunity to all reading enthusiasts to grab their own eBook Reader and have thousands of their favorite books in a single device on the go. For more information on the offer and product visit: http://www.infibeam.com/Pi/Pi2.html

Infibeam launches Magic Box Raksha Bandhan

2011-07-28T12:55:00.007+05:30

Rakshabandhan is one of the most important festivals celebrated in India. As the festival is round the corner, brothers and sisters from across the country are gearing up for the festivities. Various Rakhi stores are also sprucing up with exclusive Rakhis and a repertoire of gifts. Amidst the Joie de vivre, Infibeam launches the Magic Box Raksha Bandhan Week. It commences from July 28, 2011and will offer enticing offers to shoppers.

The Magic Box will have one attractive gift lined up everyday, starting today. Revelers may now choose from the exclusive gifts and avail the lowest prices ever. That is not all; Infibeam also has a special section dedicated to Rakhi. A gamut of Rakhis and rakhi return gifts adorn the segment. Brothers and sisters separated by distances may avail this fantastic chance to send Rakhis the hassle free way. Yes, the rakhis are cost effective and the option to send them is only a click away.

Infibeam is riding on its strength in sourcing the widest range of gifts and great delivery options. The Magic Box is once such initiative that has received immense appreciation from shoppers. Besides, the social media platform offers enhanced user experience. This Rakshabandhan, get mind-boggling discounts and send exclusive Rakhis and Rakhi gifts to loved ones. Happy Rakshabandhan to one and all!

http://www.infibeam.com/deal-of-the-day.html

Infibeam announces Magic Box Book Lovers week

2011-07-11T15:57:00.006+05:30

Book readers have a special reason to rejoice, as Infibeam launches the ‘Magic Box Book Lover's week’. Readers may now avail books at the lowest prices ever, and celebrate the joy of reading. The initiative commenced from Sunday, July 10, 2011 and will continue for a week.

The announcement is of interest for readers that are on the look out for huge discounts on books. Infibeam.com has taken the reading experience to the next level by integrating the social media concept. It allows readers to suggest books of their preference through comments on Facebook. Infibeam will put out books that receive the maximum suggestions, at lowest prices in the ‘Magic Box Book Lover's Week’ section.

Infibeam's ‘Magic Box Book Lover's week’ will benefit book readers that keep upgrading their books collection and are on the look out for enticing discounts. Now, with the promise to offer lowest prices ever, Infibeam has set a new benchmark that is bound to enthrall readers. Additionally, users may share their purchase interest with friends, through the social media platform. Reading books only gets better, with enticing discounts and flexible offers that augment the reading experience.

Infibeam Launches Buildabazaar - Setup Your Own Online Store Brand

2011-05-27T10:33:00.010+05:30

Entrepreneurs that wish to set up new online businesses have a special reason to rejoice as we launch the 'Build a Bazaar' platform. This unique eCommerce platform will enable individuals to create online store with their own branded URL. The process is as simple as registering a store, uploading product catalogs and selling.

The entrepreneur setting up his business online has the advantage of making the products visible to millions of visitors at Infibeam. That is not all; the products may be showcased to our affiliates as well; as part of our Affiliate program. Additionally, we will allow store owners to run their own self customized, branded online business where an owner can upload their own product catalog comprising different catalog size options along with the option to do their own customized site configuration.

Once uploaded, the products can be made available for sale on Infibeam.com and hundreds of stores using our platform through the Infibeam Affiliate program. Products and product categories from our retail supply chain is also made available under store owner's own brand at no additional cost. While we ship the products, the store owner will get paid a commission for such transactions under their own stores.

Besides, the ecommerce platform will provide useful tools for regular website management, and useful features such as updates, promotions, and new product releases, among others. Powerful tools for catalog, inventory and order management are also available. Store owners can thus manage their inventories on multiple affiliate stores through a single interface.

We are inviting applications from interested applicants. One can apply online at www.buildabazaar.com. We will enable selected applicants to setup their own online store. The applications will be accepted till 7th June and selected applicants will be announced on 10th June.

http://www.buildabazaar.com/

Infibeam Launches Infibeam Pi2, An Advanced eBook Reader

2011-01-22T11:24:00.002+05:30

After the huge success of Infibeam Pi, Infibeam launches Pi2 the next version of the Pi. Infibeam Pi2 is a portable reading device which allows users to read ebooks, browse the internet and play games.

Infibeam Pi2 comes with a touch screen which provides users with the ability to navigate easily and has wi-fi connectivity which allows users to download content from the internet and read it on Infibeam. Infibeam Pi2 can read pdf, word and other formats of books, presentations, magazines and journals. Pi2 also supports 15 languages, can store ebooks in its 2GB internal memory and supports memory cards upto 32GB.

Commenting on the latest launch, Mr. Vishal Mehta, Founder Infibeam.com said, "The Pi2 is a new addition to our eBook reader family. The Pi was successful with Indian readers and to satisfy their need for internet connectivity, we have introduced Infibeam Pi2". He added, "We had promised readers that downloading newspapers, fiction and textbooks via the internet will soon be a reality. Infibeam Pi2 aims to do just that and more."

Infibeam Pi2 is a sleek and lightweight eBook reader. With a thickness of mere 10mm, the eBook reader looks stylish and is every book reader's dream. The 6-inch wide display and 8 levels of gray scale is extremely eye friendly. The Infibeam Pi2 has an intuitive touch screen, one of the easiest interfaces available. It supports 15 Indian languages including Sanskrit and Hindi. Infibeam Pi2 offers enhanced storage with the 128MB RAM, 2GB internal memory and SD card slot that supports up to 32G. Infibeam Pi2 operates on the Linux operating system. That is not all; Infibeam Pi2 offers the option to create music library and readers may listen to their favorite music on the go. Infibeam Pi2 comes with a browser that uses the internal Wi-Fi to connect to Infibeam and download ebooks, eMagazines, eNewspapers.

This is only the beginning, as Infibeam Pi2 will enthrall readers, and entice Infibeam to bring out better and upgraded versions of India's only eBook reader.

Please do let us know your feedback and thoughts.

Infibeam Unveils eBook Titles from Renowned International Publishers

2010-12-31T13:06:00.000+05:30

We continues to make significant additions to our eBook store. For the first time in India, technology ebooks from publishers like Cambridge University press, Tata McGraw Hill, Elsevier, Taylor & Francis, Pearson and John Wiley & Sons have been made available on a single platform.

Readers can now legally purchase and instantly download digital eBooks from each of these publishers. These eBooks can then be ported and read on 5 devices including laptops, computers, tablets, mobile phones and eBook readers.

After the success of Infibeam Pi, India's first EBook reader and the launch of eBook titles on our Portal, we had a constant demand for technical eBooks for students and professionals. To be able to cater to this specific segment, We introduces eBooks from renowned technical publications today.

Our present catalog of almost 1 Lac technical eBooks are from the largest publication houses and we look forward to enhancing the catalog.

With this addition the total number of eBooks we crossed 5 Lacs, making it India's largest eBook store. eBooks besides being cheaper than physical books provide the advantage of instant access as soon as you purchase them. Further they are also eco-friendly and save paper.

Check out Infibeam's range of eBooks at http://www.infibeam.com/eBooks/

Phone Ordering to Start at Infibeam.com

2010-12-31T12:23:00.000+05:30

We launched Phone shopping; another first of its kind initiative where-in users can simply place orders for products of their choice over the phone.

With cash on delivery being a big success, we wanted to couple it with an even more powerful tool, the mobile phone. With the penetration of mobile phones growing tremendously, our customers now need not be on the internet to be able to order products from Infibeam.

Besides providing users with the largest selection of books, electronics, gifts and lifestyle products at extremely competitive prices, Infbeam also provides them with best in class shopping features and customer service. Further, the whole ordering process has been redesigned to minimize the ordering time for the customer.

We have investing heavily in ramping up our customer service and processes to ensure a very smooth experience to customers. Currently customers can call up anytime during regular office hours, 8AM to 8PM from Monday to Saturday.

For more visit - http://www.Infibeam.com/

Next Day Delivery of Books: New Initiative By Infibeam

2010-12-24T11:21:00.003+05:30

Order today and receive your books the next day. We have collection of more than 100 Lac titles on our platform launches Next day delivery of a wide range of books to key metro cities and towns.

Well, we have designed a new program with you in mind! Now you can get that book delivered to you the very next day via our Express Shipping option

Next day delivery is expected to decrease customer's anxiety while purchasing online as it reduces the wait time for getting the books delivered.

To see the list of books for which we provide this service, please see http://www.infibeam.com/Books/express-shipping-showcase/

We have always tried to 'wow' the customer with features which increase convenience for him/her.

P.S. As always, we are open to feedback, suggestions and criticisms. So please do write to us (via Twitter or Facebook) on how we can make your online shopping experience better. We are listening.

Cash on Delivery Available on Infibeam.com

2010-12-23T12:22:00.005+05:30

Today we announced the launch of Cash on Delivery (COD) service on our website. In addition to COD, We offers a wide range of Indian & international options for online payment including credit cards, debit cards, netbanking, cash cards, Paypal etc.

Online shopping is still a fraction of the total retail market in India. One of the key reasons for lower penetration of online shopping in India is attributed to the under penetration of electronic payment methods. Through COD payment option, We intends to make online shopping accessible to a segment of customers such as students and small businessmen, who do not have access to credit & debit cards. Cash on delivery also opens up Internet shopping to customers who are reluctant to use their cards online due to security concerns.

We are introducing Cash on Delivery payment option on a large selection of books, gifts and electronic products. The cash on delivery facility will be provided free of cost to all customers with no order minimums. COD can be availed on a catalog of 1 million products and will be extended to 10 million, in the coming months. The service will be available across over four thousand zip codes in 70 Indian cities and will very soon be extended to Tier 3 & 4 cities in partnership with Indian Postal Service.

To see the list of products for which we provide this service, please Visit: http://www.infibeam.com/

We would love to hear your feedback and suggestions, so please do write in and let us know what you think.

Interview with Radhakrishnan Pillai, author of the book "Corporate Chanakya"

2010-11-12T15:11:00.005+05:30

Continuing our discussions with some of the fabulous authors in India who are coming out of the woodworks these days, we got to chat with Radhakrishnan Pillai, author of the book "Corporate Chanakya".

Buy Book

If you did not know about Radhakrishnan already, he has been awarded the Sardar Patel National award 2009 for his research on Chanakya and his principles. And this first book "Corporate Chanakya" has created a record for the highest number of pre-release sales for any first book of an author.

Here is a transcript of our discussion:

Q. Tell us about your journey from a manager to a spiritual leader/management guru.

I started my corporate journey as an ordinary sales person. From there I went on to work in various companies and industries. I held many positions from a sales manager to a production planning in charge of a jewellery factory. The last job was handling All India sales for a publishing company. However, from the year 2000 onwards I went to start my own business venture called Atma Darshan www.atmadarshan.com which was the biggest turning point in my life. To better my business I went to study the Chanakya management ideas of Kautilya's Arthashastra and in no time I started training and teaching people on leadership and management.

I will give the full credit of the success in my life as a spiritual leader / management guru (as you have called me) to Chinmaya mission - www.chinmayamission.com. This is a spiritual organisation where I got trained from my chidhood. I also learnt Kautilya's Arthashastra at Chinmaya International foundation (CIF) www.chinfo.org which is the research and academic wing of Chinmaya Mission.

Q. How did you become fascinated with Chanakya and his 'darshan'?

Tell me who is not fascinated by Chanakya? Even I was like any other Indian. He is a person who is symbolic of dynamism and energy. However I just went an extra bit by studying the work of Chanakya - the Kautilya's Arthashastra (containing 6000 sutras) in detail.

Q. How easy is to live digest & implement 'the Arthashastra'?

If you have a will it is very easy. If you have excuses you never start. Infact I have written in my book I got inspired to study the Kautilya's Arthashastra at Mount Kailash the divine place where I got an inner calling which said, "Do not just study the Arthashastra - live the Arthashastra'. Any person can do it. One has to just start the remaining follows. As the well known saying goes - Take one step and lord takes ten steps for you... Finally it is Divine help that keeps you on the track.

Q. Why do you think Chanakya’s model is still relevant in today’s society & especially in today’s management per se?

Because Chanakya's ideas go beyond time. These are eternal principles of management that for over 2400 years have been studied and practised by kings. It will benifit our generation also you will see the practical application in the book Corporate Chanakya itself.

Q. Is there any point where you disagree with Kautilya and if yes, where & why?

Not really. Yes as a student I had my own standpoint and opinions.However as I grow more mature I realise that Chanakya could never be proved wrong as he was a man of perfection. How else could a book like Arthashastra survive for such a long time? But at the same time please note one need not agree on everything the Chanakya says with blind faith. Chanakya himself says that till one is logically convinced one should not accept anything. So if you study Arthashastra with the attitute of a student in the long term one will understand that Chanakya can never be wrong.

Q. How did 'Atma Darshan' happen to you?

Yes you are right - Atma Darshan 'happened' to me. I was an employee who got turned into an employeer. There is an incident that happened. In year 2000 I was sitting with Swami Tejomayanandaji, the current global head of Chinmaya Mission. He asked me "What are you currently doing?" I said, "Looking for a change of job". He smiled as said, "Our Gurudev Swami Chinmayananda said - Youth should think of creating jobs rather than seeking jobs..."

Here was a divine indication that I have to start something on my own. But did not know how. Since I was interested in spirituality since childhood and travel was my passion my first company was in the field of Spiritual tourism. Swami Tejomayanandaji himself gave the name 'Atma Darshan' to my company.

The success of my company clearly goes to my partner Mr Venkat Iyer who took it to the great heights it has achieved in the past few years.

Q. What inspires you most to remain focused on your values?

My Guru Swami Chinmayananda. He is my role model and I have been inspired by this teachings.

Q. Your book is now India's top selling management book. What do you have to say?

For the first time when my friends at Jaico publishing asked me to write a book they said. Your book will become a best seller in no time. As a first time author I liked their idea but did not know how it will turn out.

However the book has created records since its release on 15th Aug 2010. In less than two and a half months of its release it has already gone for 9 reprint editions. For a first time author of a book it is more than a miracle.

The appreciations that I have been getting from across the globe is amazing. Infact the dean of Yale university is coming down to meet me to discuss about me and the book. This book has already been introduced as a text book of management in more than 200 Business schools across India and abroad.

So all this in just two and a half months.. they best has not even started....We are still at the tip of the ice berg. If course any author will be happy by these achievements.

But what I like is those who buy this book actually gift more copies to thier friends, relatives, employees, clients and even their bosses. That shows one has really liked the book and want others to know about it.

I thank by readers for making this book a grand success and a national best seller.

Q. 'Kautilya was a mentor, not a boss' - What would be your advice for today’s corporate bosses?

The word 'boss' seemes to put of people. Because it comes with negativity and fear. While a word 'mentor' is like a teacher and a big brother who guides you in the path to success. So I advice all the bosses should turn to become mentors and all subordinates to become students. Thus the flow of knowledge from the senior to the juniors will be complete.

The corporate world has already understood this fact. Narayan Murthy calls himself the 'Chief mentor' of Infosys. So does Bill Gates. Subroto Bagchi calls himself 'Chief Gardener' of mind tree consulting. You can also create this change in your companies.

Q. Apart from "Kautilya's Arthashastra", which other books are close to your heart?

The Bhagwad Gita, Upanishads, Mahabharat and work of saints of India.

Q. Tell us about your next project?

Chanakya Institute of Public leadership (CIPL). We have started this institute to create future leaders for India. This we have started with partnership with University of Mumbai, department of Philosophy. My other director Ranjit Shetty have been instrumental in creating this institute. Here we teach the complete 6000 sutras of Arthashastra in a 6 months residental program. Pl check www.ciplmumbai.in. The best part is that the course is completely free of cost to the students. This is a good project to create a model of 'Good goverance' for India.

Q. Have you seen this facebook page? How does Chanakya Pillai feel? :)

http://www.facebook.com/pages/Radhakrishnan-Pillai-fondly-known-as-CHANAKYA-Pillai/176061239137

One of my friend and fan Usha created it. She says its important to use technology to spread ancient wisdom. It feels nice to see the following I have in the cyber space. We are spreading Chanakya knowledge across the globe via a medium like Facebook.

Q. How did you feel when you received the Sardar Patel award?

This was my first International award. I received this on the 1st of January 2010. It was a wonderful feeling especially when Sardar Patel himself has been one of my role model as a national leader.

Starting from this award the year 2010 turned to be very lucky for me. I started my Institute CIPL this year. Became father this year - my daughter is named Aanvikshiki (coming from Kautilya's Arthashastra meaning strategic thinker & philosophy). Also my first book 'Corporate Chanakya' was released this year.

So in short getting the Sardar Patel international award was a begining of a very good phase in my life.

Q. Any message for Infibeam book lovers?

Buy this book. But do not just stop there. Read it completely page by page. You will discover a Chanakya in you. Many times people buy books read a few pages and never touch it again. Do not do that - read it fully. Then if you were benefitted, gift the same to others so that the knowledge can spread.

Interview with Devdutt Pattanaik, Chief Belief Officer, Future Group

2010-10-31T16:32:00.005+05:30

We interview the best-selling authors on Infibeam from time to time to get to know more about them, (we chatted with Chetan Bhagat and Rashmi Bansal last).

Devdutt Pattanaik is one such author - he is a medical doctor, a leadership consultant and an eminent mythologist. Mythology is his passion. He has authored books that hold the allure of mythology, and its relevance in modern times. His books are not merely bestsellers but have also been acknowledged for the depth of research and vision.

Here is a transcript of our discussion with him:

Doctor to a mythologist to a belief officer... Tell us a little bit about your journey...

Mythology was a hobby that I pursued in my spare time while I was working with the pharma and healthcare industry post my MBBS. Hobby led to writing of articles, then books, then lectures, and finally Kishore Biyani of the Future Group convinced me to make this my full time profession.

How can you relate mythology & modern management?

Myth is subjective truth. Mythology is the collection of stories, symbols and rituals that convey this subjective truth. Every culture â€“ be it religious or secular â€“ has its own myth. This turns into an invisible force that influences decision-making. Decision-making is the corner stone of modern management. Thus we cannot ignore the cultural, hence mythical, impact. Unfortunately, most people do. Only now people are realizing how critical a role culture plays in business. The only way to understand culture is through mythology.

Coming to your book, what was the motivation behind the illustrated book?

I had read many Mahabharatas but none satisfied them â€“ they did not tell many stories, they tended to assume heroism and villainy, they did not reveal the finer nuances of the epic, they were ignorant of the many versions of the epic, and most importantly, they did not contextualize the epic nor made it relevant to the modern man. A new book had to be written.

When do we expect your next book? What is the theme for that book?

I write several book simultaneously. So do not know which will be my next book. It will be on mythology for sure.

Mythological books had a very different target segment until your writing gained traction. Now, a lot more people are getting introduced to mythological books & are enjoying them. You seem to be setting a trend. Where do you see this trend going?

Mythology is universal and timeless. But some people assumed that they are not meant for logical and scientific mind. As these people are growing older and wiser, they are realizing there is no escape from mythology. So they are returning and I am facilitating the return journey. To know culture, our culture or anyone else's culture, one has to be sensitive to mythology. No escaping that. I feel I write in a language that the modern rational mind can connect with. Perhaps that is the reason many people like my books. I am not prescribing. I am merely reflecting. I am not being defensive or apologetic; I am simply being analytical. This appeals to young people. I don't know where this trend is going I guess, it will help people discover and understand their roots better.

Was the cover art also one of your own illustrations? It is really powerful... Is there a story behind it?

All the art in the book is my own. No story behind it. I realized that we have been inundated by visions constructed by Amar Chitra Katha, Raja Ravi Varma and Ramanand Sagar. Everyone needed a break. So I drew they way I imagined the past.

If given choice, then who would you pick as your favorite mythological character and why?

Ram of the Ramayana. Because everyone feels superior in criticizing Ram. Few wonder why is Ram, according to our ancestors, the only one worthy of being worshipped as king. Either our ancestors got it wrong, or we are missing a very profound point.

Which books do you recommend for our readers?

All of mine.

Tell us a little bit about your TED experience.

TED was fun as I did not realize how big it was. And how international it was until I really got there. I also realized how mythology is a very simple way to explain cross-cultural differences there.

Any message for infibeam book lovers.

Read. It allows you to travel into the minds of so many people.

Buy a book this week and you can win an Infibeam Phi tablet device!

2010-09-28T16:15:00.003+05:30

You might have heard of companies responding quickly to customer feedback. Well, Infibeam is one such company. For example:

On Sep 26 Sunday, Kurush Pavri says:

We read it and liked it. So, on Sep 27 Monday, we replied:

And the contest began:

So go ahead and buy a book from us, you just might be the lucky one to win an Infibeam Phi touch screen tablet device!

P.S. As always, we are open to feedback, suggestions and criticisms. So please do write to us (via Twitter or Facebook) on how we can make your online shopping experience better. We are listening.