Internet Marketing Blog

Yahoo’s Axis Is Not a Game Changer

Derek Mehraban — Fri, 25 May 2012 14:04:53 +0000

On Wednesday Yahoo Launched its “new kind of browser”, Axis. Yahoo is gambling, and anyone following its news over the past few months knows that it needs a risky gamble to pay off or the company might be doomed. If Axis succeeds, then it would be a bad blow for [...]

User Tweets From Your Webpages

Derek Mehraban — Thu, 24 May 2012 14:13:54 +0000

After Google’s latest updates and given the increasing importance of social to the search engine results, it is becoming more and more important that a brand’s social engagements not only have excellent content for resharing but also to be keyword optimized for greater search results. Almost every website and page now has a function for sharing, [...]

Big Week for Mark Zuckerberg

Caroline — Tue, 22 May 2012 13:24:52 +0000

If you haven’t already heard, Mark Zuckerberg had a huge week, not only did his company go public but he also got married. First Zuckerberg turned 28 this week, but besides celebrating his birthday, Zuckerberg had some other huge events to tackle. His company, FaceBook, became a publicly traded company on Friday making his net [...]

Top 10 Guilty Pleasure Websites

Lauren — Mon, 21 May 2012 19:45:17 +0000

It’s time to spread your website wings and take a break. The following sites provide entertaining sharable content your friends will appreciate. Remember, these are not legitimate new sources, and shouldn’t replace traditional news. Also, not everything on these webpages is appropriate. Be cautious about what you post and view on your own free time [...]

FaceBook Offers Advice To Drive Engagement

Derek Mehraban — Mon, 21 May 2012 14:54:11 +0000

FaceBook recently released results from a four moth long internal study about what the best practices for driving brand engagement are. Over the month FaceBook studied 23 brands across six different industries, so their results do seem to have statistical significance. As far as the content of posts is concerned, the social media agency ought to [...]

GM’s Decision Doesn’t Prove Facebook’s Inadequacy

Derek Mehraban — Fri, 18 May 2012 17:44:43 +0000

Last week GM announced that it was withdrawing a quarter of its spending from Facebook because the ads were not delivering what GM was hoping they would deliver. No other large brand has announced a similar withdrawal so the internet has been abuzz with discussion about the value of advertising with Facebook. The social media agency should [...]

If Only I Could Be As Smart As Google

Stacey — Fri, 18 May 2012 15:11:58 +0000

Google won me over pretty easily and pretty early. For as long as I can remember, Google has been my homepage on my browser, beginning with my family desktop computer growing up. Now I’ve grown up a little, and adopted more than just the Google search engine into my life. I’d be lost without Google [...]

IT’S ONLY THE BEGINNING

Caroline — Thu, 17 May 2012 13:49:11 +0000

I’ve always been a huge social media fan. I remember in high school when you had to be invited to Facebook by another one of your high school classmates, because Facebook was only supposed to be for college students at the time. Since then I have grown to love social media. I’ve documented the last [...]

Google+ Engagement Is Low

Derek Mehraban — Wed, 16 May 2012 19:26:41 +0000

Google+ claims to have 170 million users and to be growing by leaps and bounds. RJ Metrics was skeptical about this number, possibly out of a sluggish response to Google+ branding or based on personal experience, and conducted a study about engagement on the newer social network. The study was only able to measure posts [...]

FaceBook Releases Internal data About Brand Engagement

Derek Mehraban — Tue, 15 May 2012 20:22:17 +0000

FaceBook conduced a month-long study of 23 brands, which measured more than 1200 posts. The study was looking to see what sorts of posts produced the most engagement, measured by likes, shares and comments. “By far, the biggest predictor of engagement was that the post was on a topic relevant to the brand,” is the ultimate [...]