Initmarketing.tv - Open Source Marketing Videos

Interview with Ian Skerrett and Marketing Eclipse

ordnas — Thu, 16 Dec 2010 11:51:25 +0000

Ian Skerrett is Director, Marketing at Eclipse Foundation where he helps projects with their promotion and community building and to raise the overall awareness and visibility of the Eclipse ecosystem. In this video he discusses how Eclipse utilizes ingredient branding tactics to achieve both goals.

Transcript of Interview with Nate Aune about Marketing Plone

ordnas — Thu, 02 Dec 2010 10:14:36 +0000

Nate Aune is President and Founder of Jazkarta, a consultancy developing Plone-based CMS solutions. He is very active in the Python/Plone communities and served as a board member of the Plone Foundation. Nate is currently involved in the Plone Foundation Communications Team, which markets and promotes Plone.

Martin Schneider about Marketing SugarCRM

ordnas — Tue, 02 Nov 2010 13:15:06 +0000

Martin Schneider is Director of Product Marketing at SugarCRM. In this video he shares profound insights about the marketing approach of the open-source CRM vendor.

Matt Aslett on Analyst Relations

ordnas — Thu, 21 Oct 2010 07:43:09 +0000

Matthew Aslett is a senior analyst with The 451 Group. He is an expert in open source software and contributes regularly to reports produced through the 451 Commercial Adoption of Open Source (CAOS) Research Service, as well as to the 451 CAOS Theory blog. In this interview he discusses whether Open Source vendors should tell the truth and how to avoid mistakes in Analyst Relations (AR).

Boris Kraft and Pascal Mangold: Magnolia Conference 2010 Keynote

vikram — Thu, 16 Sep 2010 12:15:47 +0000

Boris Kraft and Pascal Mangold are the founders of Magnolia International, the company behind the very successful open source Magnolia CMS project. Sandro Groganz, the founder of Initmarketing, interviewed them as part of the Magnolia Conference 2010 Keynote Address. In this interview, they discuss key developments and future plans for Magnolia CMS and describe the importance of the community in building a successful open source product strategy.

Sandro Groganz: Marketing is for Geeks

ordnas — Mon, 31 May 2010 15:36:38 +0000

This talk, presented at J and Beyond Conference 2010, demonstrates why marketing is not evil. Quite the opposite, all participants within an Open Source ecosystem rather benefit from reasonable marketing and communications.

Jeff Whatcott about Marketing Drupal/Acquia

ordnas — Mon, 20 Apr 2009 15:10:05 +0000

This interview with Jeff Whatcott has been recorded while he was still VP Marketing at Acquia. Jeff talks about how Acquia combines Open Source and SaaS, why and how they try to position Drupal as "Social Publishing" software, how they do lead management at Acquia, and more.

Bruce Perens and Shane Coughlan: Open Source vs. Free Software

ordnas — Tue, 03 Mar 2009 15:49:41 +0000

Shane Martin Coughlan is the legal co-ordinator of Free Software Foundation Europe. Bruce Perens was the person who announced Open Source to the world, and co-founded the Open Source Initiative. In this video, they both interview each other on what the Open Source and the Free Software movements have in common as well as the challenges ahead of both of them.

Bryan Kirschner Discussing Microsoft's Open Source Strategy

ordnas — Mon, 16 Feb 2009 22:22:04 +0000

Bryan Kirschner is Director of Open Source Strategy at Microsoft. He describes in this interview how Microsoft and Open Source go together and what he personally enjoys most about Free and Open Source Software.

Terrence Barr about Java Mobile Community Advocacy

ordnas — Mon, 01 Dec 2008 10:31:55 +0000

Terrence Barr is Community Advocate, Java Mobile&Embedded Platform at Sun Microsystems where he helped start a community from nothing that two years later collaborates on 180 projects and is highly active. In this interview, Terrence describes how to successfully build a community, how to monitor success and how a community contributes to a company's revenue.