Initmarketing.tv - Open Source Marketing Videos

Jeff Whatcott about Marketing Drupal/Acquia

ordnas — Mon, 20 Apr 2009 15:10:05 +0000

This interview with Jeff Whatcott has been recorded while he was still VP Marketing at Acquia. Jeff talks about how Acquia combines Open Source and SaaS, why and how they try to position Drupal as "Social Publishing" software, how they do lead management at Acquia, and more.

Bruce Perens and Shane Coughlan: Open Source vs. Free Software

ordnas — Tue, 03 Mar 2009 15:49:41 +0000

Shane Martin Coughlan is the legal co-ordinator of Free Software Foundation Europe. Bruce Perens was the person who announced Open Source to the world, and co-founded the Open Source Initiative. In this video, they both interview each other on what the Open Source and the Free Software movements have in common as well as the challenges ahead of both of them.

Bryan Kirschner Discussing Microsoft's Open Source Strategy

ordnas — Mon, 16 Feb 2009 22:22:04 +0000

Bryan Kirschner is Director of Open Source Strategy at Microsoft. He describes in this interview how Microsoft and Open Source go together and what he personally enjoys most about Free and Open Source Software.

Terrence Barr about Java Mobile Community Advocacy

ordnas — Mon, 01 Dec 2008 10:31:55 +0000

Terrence Barr is Community Advocate, Java Mobile&Embedded Platform at Sun Microsystems where he helped start a community from nothing that two years later collaborates on 180 projects and is highly active. In this interview, Terrence describes how to successfully build a community, how to monitor success and how a community contributes to a company's revenue.

Andrew Rodaway about Marketing Canonical/Ubuntu

ordnas — Sun, 16 Nov 2008 20:22:07 +0000

Andrew Rodaway is Director of Marketing, Canonical. He joined Canonical in July 2008 and previously worked at a company selling proprietary software. In this interview he talks about what changed for him when switching from a proprietary to an Open Source company. He furthermore discusses why a lot of money will come into the Open Source movement and how that will drive the marketing agenda.

Stormy Peters about Marketing GNOME

ordnas — Mon, 03 Nov 2008 10:19:10 +0000

Stormy Peters is Executive Director, GNOME Foundation, since July 2008. Working with the Board of Directors, Advisory Board, and the GNOME Foundation members, Stormy helps strengthening the Foundation by attracting new industry members and community contributors.

In this interview she talks about reaching consensus on marketing-related decisions with a community-driven project such as GNOME, how she plans to position GNOME, how to attract more donators, and more.

Boris Kraft about Marketing Magnolia

ordnas — Mon, 13 Oct 2008 10:19:37 +0000

Boris Kraft is CTO, Magnolia International Ltd., the creator of Magnolia, the Java-based Open Source content management system. He talks about the difference in marketing an Open Source product in Europe and USA, corporate blogging and Magnolia's marketing budget.

Bruce Perens about Marketing Open Source Software

ordnas — Mon, 06 Oct 2008 10:23:48 +0000

Bruce Perens is probably best known as the creator of the Open Source Definition, which is both the manifesto of the Open Source movement in software and the specification for its licensing. Perens was the person who announced Open Source to the world, and co-founded the Open Source Initiative. In this interview he discusses why and how Open Source companies should market themselves, what he thinks about the Long Tail concept, and which license to choose as a business tool.

Oliver Nachtrab about Marketing SUSE and Open-Xchange

ordnas — Mon, 08 Sep 2008 19:40:01 +0000

Oliver Nachtrab is former Product Manager at SUSE and Open-Xchange. In this interview he answers questions about mastering product management, how SUSE's marketing changed when it was acquired by Novell as well as the impact of Yahoo! buying Zimbra on marketing Open-Xchange.

Florian Effenberger about Marketing OpenOffice.org

ordnas — Mon, 08 Sep 2008 17:34:48 +0000

Florian Effenberger is the OpenOffice.org marketing project co-lead, resonsible for global marketing and he also serves as the German marketing contact. In this interview, Florian provides first-hand information about marketing the OpenOffice.org project. He sheds a light on partner relationships, the marketing stunt for the upcoming OpenOffice.org 3.0 release, co-operation with Sun Microsystems.