InnoGage

The Wrong Way to get Prospective Buyers to Sign Up

Tom Williams — Mon, 08 Mar 2010 14:15:52 +0000

I recently received an email solicitation from a sponsor of an online conference that I attended. Now I understand that sponsors need to be able to reach out to attendees and try to get a return on their investment. I’m sure that somewhere in the fine print of my registration I agreed to be contacted [...]

Video Blog - AMA SIG on Social Media Round Tables

Tom Williams — Fri, 05 Mar 2010 20:51:21 +0000

One of the things I am involved with in Columbus is the American Marketing Association Special Interest Group on Social Media or AMA SIG - Social Media for short. Instead of doing our usual speaker / Q&A format we mixed it up a bit with Round Tables! Watch the video for how it went. You [...]

The Future of Advertising - OK Go’s new video featuring a crazy cool Rube Goldberg Machine Sponsored by State Farm

Tom Williams — Thu, 04 Mar 2010 03:38:40 +0000

Do you remember back in elementary school trying to draw a “Rube Goldberg Machine”? If not, let me explain. Rube created drawings of fantastical crazy machines with springs and levers and balls rolling down tracks - amazing looking things. OK Go, already YouTube stars from their famous low budget treadmill video have teamed up with State [...]

Is Voicemail Becoming Obsolete?

Tom Williams — Tue, 02 Mar 2010 20:29:00 +0000

Use social media and digital media channels to reach me - don't leave a voicemail

Power of Twitter - Meeting up with Jeremiah Owyang from the Altimeter Group

Tom Williams — Fri, 26 Feb 2010 20:29:05 +0000

Jeremiah Owyang Meetup and the Power of Twitter from TOM WILLIAMS on Vimeo. You know the problem with social media? It can take you down the rabbit hole. So, why do we shuffle and re-shuffle our work and why do we keep an eye on the social media channels? Because you never know when lightening may strike. Lightening [...]