InnoGage

Video Blog - Tough Business Decision - No SXSW for me this year

Tom Williams — Fri, 12 Mar 2010 18:37:53 +0000

As a small business owner, sometimes you feel like you’re being tossed by the waves. I had every intention of heading down to sunny Austin this year for the Rockin’ SXSWi festival. All my favorite Peeps and Tweeps in my Twibes are going to be there. But sometimes life bites you. After losing two major deals [...]

The Wrong Way to get Prospective Buyers to Sign Up

Tom Williams — Mon, 08 Mar 2010 14:15:52 +0000

I recently received an email solicitation from a sponsor of an online conference that I attended. Now I understand that sponsors need to be able to reach out to attendees and try to get a return on their investment. I’m sure that somewhere in the fine print of my registration I agreed to be contacted [...]

Video Blog - AMA SIG on Social Media Round Tables

Tom Williams — Fri, 05 Mar 2010 20:51:21 +0000

One of the things I am involved with in Columbus is the American Marketing Association Special Interest Group on Social Media or AMA SIG - Social Media for short. Instead of doing our usual speaker / Q&A format we mixed it up a bit with Round Tables! Watch the video for how it went. You [...]

The Future of Advertising - OK Go’s new video featuring a crazy cool Rube Goldberg Machine Sponsored by State Farm

Tom Williams — Thu, 04 Mar 2010 03:38:40 +0000

Do you remember back in elementary school trying to draw a “Rube Goldberg Machine”? If not, let me explain. Rube created drawings of fantastical crazy machines with springs and levers and balls rolling down tracks - amazing looking things. OK Go, already YouTube stars from their famous low budget treadmill video have teamed up with State [...]

Is Voicemail Becoming Obsolete?

Tom Williams — Tue, 02 Mar 2010 20:29:00 +0000

Use social media and digital media channels to reach me - don't leave a voicemail

Power of Twitter - Meeting up with Jeremiah Owyang from the Altimeter Group

Tom Williams — Fri, 26 Feb 2010 20:29:05 +0000

Jeremiah Owyang Meetup and the Power of Twitter from TOM WILLIAMS on Vimeo. You know the problem with social media? It can take you down the rabbit hole. So, why do we shuffle and re-shuffle our work and why do we keep an eye on the social media channels? Because you never know when lightening may strike. Lightening [...]

Twitterview with EduWEB Conference Director Shelley Wetzel

Tom Williams — Thu, 25 Feb 2010 14:05:30 +0000

I recently did my first ever Twitterview with Shelley Wetzel, director of the eduWEB conference. This conference pulls together some of the best and brightest Web developers, marketers, designers and technologists serving the Higher Education market (both working in colleges and universities and serving that market). Last year, InnoGage joined forces with Jadu and sponsored the [...]

Big Companies vs. Small Business - Who really creates jobs?

Tom Williams — Fri, 19 Feb 2010 21:02:13 +0000

Today’s Friday Video Blog is about the macro economic difference between Big Companies and Small Business. Don’t take this the wrong way. I have nothing against Big Companies - I worked in three multi-billion / multi-national corporations before starting InnoGage. It’s just that many times the Big dogs forget how important the small businesses are. Big [...]

Innovation in Corporate America - Why it’s Broken!

Tom Williams — Fri, 12 Feb 2010 13:45:15 +0000

Welcome to my Friday video blog. Today’s topic is innovation in Corporate America and why we don’t see much of it in many companies. I believe that the future of the United States depends heavily on whether or not our companies continue to innovate. Oh, and I brush my teeth at the end of the video! I [...]

Social Media Smart - Don’t let your brand walk out the door

Tom Williams — Wed, 10 Feb 2010 18:34:05 +0000

About a year ago Butler University in Indiana had a social media superstar working in marketing and admissions. This individual really put Butler on the map and in front of the curve. The problem is that when this individual left Butler to start his own social media consulting firm, all that Social Media Equity walked [...]