Inside PR

Inside PR #119 - Wednesday, July 9, 2008

insideprcomments@gmail.com — Wed, 16 Jul 2008 16:50:00 GMT

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss training and how PR agencies are keeping their staff up to date.

Show Notes

00:34 Dave opens the show.

02:38 Julie introduces the main topic: Training and what PR agencies are doing to keep their staff up to date.

03:40 Martin talks about something Palette has been doing. He references a lunch and learn their team will be having with Parker Mason of CNW Group. Parker was Martin's CPRS mentee.

05:14 Dave opens talks about the demand for training.

05:57 Julie talks about training credits and end of year training activities. She references Rogen training courses.

08:53 Dave talks about training at Hill and Knowlton where they carry out formal and informal training sessions including Lunch and Learns.

13:19 Julie talks to the three reasons people stay in a firm: growth and learning, fun and money.

13:42 Martin talks about staying at a job out of fear of change and complacency.

14:31 Martin and Julie discuss their thoughts on the APR accreditation.

17:24 Julie talks about IABC and CPRS.

18:43 Dave introduces the discussion on budgeting for training.

22:56 Julie opens the talks on mentoring.

34:08 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Inside PR #118 - Wednesday, July 2, 2008

insideprcomments@gmail.com — Wed, 16 Jul 2008 16:40:00 GMT

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David Jones and Martin Waxman discuss the importance of transparency and authenticity in the social media space and a company's internal practices.

Show Notes

00:27 Dave introduces the show.

02:37 Dave introduces the "bit" from Jon Hoel out of Australia. Jon created the theme song for IPR #100. You can find his clip at 02:09.

03:17 Jon joins the IPR panel from Australia. He shares his most recent interview with Shel Holtz on tactical transparency and is available on June 22nd's For Immediate Release. Shel is currently co-writing a book on the topic which will be published under the IABC and will be available in November.

05:29 Shel defines transparency on the employee and client levels.

06:36 He mentions the empowerment trend of the 1980's.

09:32 Dave opens up the main topic of discussion: The importance of transparency and authenticity in the social media space and in a company's internal practices.

13:20 Martin brings up Bridezilla. Using this example, he talks about how transparency would have ruined the "fun" of the stunt.

15:26 Dave starts the talk on internal communications and transparency.

20:37 Dave brings up the issue of lack of communications to the front-line or 1-800 employees

21:32 Martin introduces a topic out of Josh Hallett's discussion at the Counsellors Academy Conference.

23:34 Dave uses WestJet as a great example of employee empowerment.

31:05 Martin talks about how certain, older companies communicate only through lawyers.

32:57 Dave mentions fiduciary responsibilities of companies and references Strumpette.com and Amanda Chapel's twitter feed.

33:36 Dave talks about the perceived power of social media.

35:22 Martin talks about advising v. reacting as a PR counselor.

36:38 Dave talks about his flight to Ottawa sitting beside Pamela Wallin.

40:19 Dave ties up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Inside PR #120 - Wednesday, July 16, 2008

insideprcomments@gmail.com — Wed, 16 Jul 2008 04:10:00 GMT

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Julie Rusciolelli discuss best practices in introducing new employees to your firm.

Show Notes

00:27 Terry opens the show.

02:30 Terry alerts listeners to the fact that Inside PR #118 and #119 have not loaded to iTunes, but that we hope to have the issue fixed shortly.

03:38 Terry talks about the introduction of Dave Fleet to the TFC Toronto team. Dave writes the Fleet Street blog and came to Thornley Fallis from the Government of Ontario.

04:27 The main topic is introduced: Best practices in introducing new employees to your firm.

04:48 Dave reviews the three main points of discussion:

Doing the little things right
Using the buddy system
The client briefing

and talks to getting those little things done.

08:51 Julie talks about the buddy system that they use at Maverick.

12:06 Terry talks about the lack of orientation programs in smaller public relations agencies.

16:15 Dave talks about the Hill and Knowlton beer cart orientation method.

16:48 Terry brings up briefing new employees on ALL the company's clients and client projects.

19:38 Julie talks about her "14 day deliverable" orientation strategy.

24:26 Dave mentions the importance of leadership for new employees not from an agency background.

28:33 Dave welcomes Dave Fleet to the "PR fraternity" and ties up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Inside PR #117 - Wednesday, June 25, 2008

insideprcoments@gmail.com — Wed, 25 Jun 2008 15:32:00 GMT

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss four ways to turn your boutique agency into a Super Star, proper, PR agency.

Show Notes

00:27 Terry opens the show

01:09 Terry tells us about Podcasters Across Borders

03:34 Dave introduces the comment from David Silverman of Outpost out of the UK

05:01 Dave sets up the main topic of discussion for this week's Inside PR: Four ways to turn your boutique agency into a Super-Star agency

05:13 Tip #1 - Build new practices by hiring experts.

06:43 Terry uses the hiring of Michael O'Connor Clarke to illustrate the effectiveness of this tip

09:58 Martin brings up the importance of being flexible in specialization

11:15 Tip #2 - Build experience in new areas by working with smaller clients and consider it an investment

14:14 Terry talks about how he and Dave learned to podcast with Ian Hull of Hull & Hull LLP.

16:41 Tip #3 - Growing your firm through buying or merging with a smaller agency that specializes in an area of interest

18:36 Martin gives us some examples of American firms using this tactic to enter into the Canadian market

20:40 Tip #4 - Fake it until you make it (though the panel of Inside PR does not recommend this action)

24:07 Martin talks about the importance of referrals

24:39 Tip #5 - Leverage your skills (a special supplement from Martin)

25:46 Terry talks about working with associates

27:31 Dave ties up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Inside PR #116 - Wednesday, June 18, 2008

insideprcomments@gmail.com — Thu, 19 Jun 2008 22:25:00 GMT

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Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli discuss how PR agencies are being structured in 2008.

Show Notes

00:27 Dave introduces the show

01:06 Terry alerts the listeners that Podcasters Across Borders is coming up this weekend

02:10 Terry Introduces the main topic: How PR agencies are being structured in 2008 or Organizing for better business

02:49 Terry starts up the conversation on organizing to win new business. The panel talks about whether it is better to get the whole firm winning new business or if you should hire one person for the job

04:48 Julie makes a comparison between new business gathering and hunting

07:24 Dave talks about his experiences while working at a larger firm

10:30 Terry draws the conclusion that New Business is best worked on by everyone.

16:22 Dave talks about circumstances where having new business hunters worked

18:58 The panel talks about how agencies organize to deal with client work

22:15 Martin and Julie talk about breaking down position barriers to take some of the tension out of the work place

27:30 Silo structures are referenced

31:46 The panel talks about how companies can be organized around certain Sr. people or the company's "Rainmakers"

39:25 Terry closes up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Inside PR #115 - Wednesday, June 11, 2008

insideprcomments@gmail.com — Wed, 11 Jun 2008 04:10:00 GMT

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli and discuss creativity in pitching new business.

Show Notes

00:34 Terry opens the show

01:31 The panel talks about their weekends. Terry tells us about the Leacock Medal ceremony and about getting the TD Bank Comfort zone seats at last Sunday's Blue Jays game.

02:50 Terry talks about Third Tuesday's in June across Canada. He asks listeners to check out Joseph Thornley's Blog at propr.ca

03:51 Terry plugs Podcasters Across Borders

06:18 Keith Talks about CMA's word of mouth marketing Conference: Mass to Grass

07:23 Julie talks about her participation in Luminato

09:42 Terry introduces the main topic of discussion: creativity in pitching new business

11:06 Julie talks about some tricks Maverick uses

16:38 Keith talks about a three stage process Veritas went through to pitch a client

19:59 Terry shares experiences in pitching Travelocity and Charles Schwab Canada

23:36 Julie shows that experience and credentials won't necessarily get you the win

25:28 Terry talks about the importance of connecting with a client and how important chemistry is

28:13 Terry describes TFC's Molson pitch and building a train set in the board room

30:32 Terry reads the comment from John Unkart of Michigan, USA

31:49 Julie, Keith and Terry respond

34:42 Terry closes up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Inside PR #114 - Wednesday, June 4, 2008

insideprcomments@gmail.com — Wed, 4 Jun 2008 23:02:00 GMT

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli and discuss the evolution and potential extinction of the news conference.

Show Notes

00:26 Terry introduces the show

01:44 Terry introduces the comment from Bob Ledrew

03:40 Martin introduces the main topic: What is it with news conferences today?

05:08 Julie talks about a news conference Maverick did for the Sony PSP launch which was highly successful and included celebrity appearances by Wayne Gretzky and Alexisonfire

07:33 Terry talks about a failed news conference where only one freelance writer from CARP Magazine (now Zoomer Magazine) showed up

10:46 Dave talks about when it is a good time to call a news conference. He uses Sir Richard Branson's coming to Toronto to launch a Virgin product in Canada as an example

13:56 Martin Mentions News Theater

18:08 Julie opens up the topic of the future of the news conference

27:11 Terry wraps up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Inside PR #113 - Wednesday, May 28, 2008

insideprcomments@gmail.com — Thu, 29 May 2008 22:20:00 GMT

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss the 5th Gap Year Study out of the University of Southern California Annenberg School for Communications and PR Studies.

Find the article here.

Show Notes

00:50 Dave opens the show

02:00 Dave starts the discussion on this week's topic: The Fifth GAP Survey Of Public Relations Practices out of UCN Annenberg

03:33 The panel talks about the relationship of PR to the C-Suite

07:03 Dave lists other positive elements of being a PR firm close to the C-Suite other than larger budgets. They follow:

Encouraging ethical practices
Reputation management
Contributing to organizational success

13:06 Julie talks about shopping a release

15:57 Dave brings up measurability

17:16 Martin talks about PR's current measurement tools

18:28 Julie talks about lift

22:16 Julie discusses the Study's findings on Agencies of Record

28:03 Martin, Dave and Julie discuss the practice of firms hiring multiple agencies

32:09 Dave wraps the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Inside PR#112 - Wednesday, May 21, 2008

insideprcomments@gmail.com — Wed, 21 May 2008 23:45:00 GMT

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Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change.

Show Notes

00:32 Dave introduces the show

01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca

02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important?

03:49 Keith gets a dig in at Dave for having issues with last week's podcast

04:07 Dave references Kate Trgovac

04:53 Dave talks about Joseph Thornley's Social Media Roundtable , MESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog

08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren - developer of the social media press release.

09:52 Dave and Keith discuss the "5 thoughts on the future of PR":

Agencies must become comfortable with the personal branding of employees
Agencies need to do a far better job training staff
Agencies have to explain to clients that mistakes will happen
Agencies must help clients move from reactive to proactive to interactive
Agencies must reconsider their core value

40:30 Dave wraps the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Inside PR#111 - Tuesday, May 13, 2008

insideprcomments@gmail.com — Thu, 15 May 2008 13:58:00 GMT

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry, Keith and Martin welcome comments from Rick Weiss and Guy Skipworth, define roles in PR firms and discuss promoting employees.

Show Notes

00:30 Terry introduces the show.

02:45 Keith talks about Interactive Marketing Conference that he is attending on May 15th with Dave Jones. Chris Anderson, editor-in-chief at Wired Magazine and author of The Long Tail, is the keynote speaker.

04:09 Terry discusses his talk at a communications event for Government of Ontario employees.

05:06 Terry introduces the comment from Rick Weiss ( a regular listener and student at Centennial College)

05:24 Rick Weiss asks if it's possible to salvage the image of a company in distress with an excellent PR campaign

09:05 Terry introduces the comment from Guy Skipworth of Mediaco

09:28 Guy Skipworth opens the conversation on titles in agencies

10:10 Terry, Martin and Keith define the titles in agencies and outline some of the tasks that they find to be most important

23:40 Terry starts of the conversation about when to promote an employee. The panel discusses:

Promoting from within
Skills development
Breaking down title boundaries
Setting objectives
Succession planning
Career Planning
Retaining Employees
Culture
Training
Reviews

33:13 Terry closes up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Kyra Aylsworth and published by Samantha Lovelace.

Inside PR #110 - Tuesday, May 6, 2008

insideprcomments@gmail.com — Tue, 6 May 2008 21:08:00 GMT

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman and Julie Rusciolelli discuss 360 Degrees: All Things Connected, Terry's BIG WIN, character blogs and social media's impact on public relations.

Show Notes

00:25 Dave introduces the Show

01:17 Julie talks about the CPRS event she will be attending along with Joseph Thornley

02:45 Dave mentions Terry's BIG WIN!

03:51 Terry tells us about winning the Leacock Medal for Humour

References:

Terry's Website - Home of the Best Laid Plans

The News Release

Link to CBC.ca's Ontario Today Archives

Buy The Best Laid Plans Online

About PLR

08:36 Terry introduces the comment from Jay Moonah; Talks about Uncle Seth, Podcaster's Across Boarders, Mark Blevis and Bob Goyetche

09:34 Jay Moonah leaves a comment about character blogs and the balance between authenticity and having fun. References: the Captain Morgan blog, Story2OH! and the comment on OneDegree

11:46 The panel talks about character blogs; pros and cons. They reference: the All I Want for Christmas is a PSP blog, Dwight's blog, Fake Steve Jobs blog, Jiminy Glick and Amanda Chapel

An episode of Jiminy Glick

18:13 Dave introduces the topic of social media's impact on public relations

27:59 Terry Wraps up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace

Inside PR #109 - Tuesday, April 29, 2008

insideprcomments@gmail.com — Tue, 29 Apr 2008 21:15:00 GMT

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli discuss communications in politics and touch on both the TTC strike move and the Beijing Olympics.

David Jones and Martin Waxman are away.

Show Notes

00:24 Terry opens the show

01:24 Julie mentions Terry's appearance in the Toronto Star

02:08 Terry speaks about the Leacock medal

02:51 Julie talks about Communitech and Chris Anderson - Author of The Long Tail

04:49 Terry starts the conversation on communications in politics by talking about communications in the time of a strike

12:03 Keith asks about advice to union leaders

13:07 Julie talks about humanizing causes

14:36 Terry mentions role reversal - turning the bad guys (gov't) into heroes through failed communications

17:54 Terry introduces the second political communications topic: The Beijing Olympics

25:29 Terry closes up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode was produced by Samantha Lovelace.

Inside PR #108 - Tuesday, April 22, 2008

insideprcomments@gmail.com — Tue, 22 Apr 2008 20:56:00 GMT

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave Jones, Martin Waxman and Julie Rusciolelli discuss when to and how to fire a client and welcome a comment from Joseph Thornley, continuing the ethics discussion.

Keith McArthur and Terry Fallis were unable to join the IPR gang this evening.

Show Notes

00:34 Dave introduces the show

01:35 Joseph Thornley leaves a comment discussing the low repute of PR practitioners and PR ethics.

03:56 Martin references The Sweet Smell of Success

04:10 Julie introduces the topic of Firing a Client

04:40 Julie goes over the four warning signs that you may have to fire your client:

1. Chemistry has gone flat 2. Unreasonable demands 3. ROI 4. Abusive Behavior

The IPR Panel discusses their experiences relating to firing clients

27:27 Dave asks the question: "How do you fire a client?"

28:43 Martin Mentions the word compunction

31:00 Dave concludes the show

Our Theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode of Inside PR was produced by Samantha Lovelace.

Inside PR #107 - Tuesday, April 15, 2008

insideprcomments@gmail.com — Tue, 15 Apr 2008 22:25:00 GMT

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Dave Jones, Keith McArthur and Julie Rusciolelli talk about the use of social media in public relations, ethics and muse over the communications and legal fields. They welcome comments from Bob LeDrew, Michael O'Connor Clarke, Eden Spodek, Shel Holtz and Garen Stepanian.

Martin Waxman is away this week.

Show Notes

01:24 Dave introduces the show

01:30 Dave reads the comment about IPR 106 from Bob LeDrew. Bob is a member of the Thornley Fallis team in Ottawa and writes the Flack Life blog

03:11 Terry talks about taking IPR on the road

04:10 Michael O'Connor Clarke leaves a message about IPR 106. Michael is a member of the Thornley Fallis team in Toronto and writes Uninstalled. During his comment he refers to World of Ends and Doc Searls' and David Weinberger's theory on who owns the Internet

No one owns it.
Everyone can use it.
Anyone can improve it.

06:24 Michael does Inside Proper English: Metaphor V. Simile

09:32 Eden Spodek leaves a comment regarding the importance of understanding the principles of social media before applying them in a client involved environment. Eden hails from bargainista.ca

12:17 Terry mentions the importance of strategy over tactics

12:45 Dave talks about the missuses of social media tools

14:33 Keith introduces the comment from Shel Holtz and his opinion on ethics in PR. This discussion is continued from IPR 103

19:23 Terry tells the listeners about Shel Holtz' and Neville Hobson's contribution to IPR

19:52 The ethics debate begins again

27:07 Julie introduces the comment from Garen Stepanian

27:54 Terry, Julie, Dave and Keith all talk to their experiences working with Lawyers current and past and the synergy between law and public relations

37:39 Terry Signs off

Our theme music is Streewalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week's episode of Inside PR was produced by Samantha Lovelace.

Show notes

01:24 Dave introduces the show

01:30 Dave reads the comment from Bob Ledrew of Thornley Fallis and writer of the Flack Life blog

03:11 Terry talks about taking IPR on the road

04:10 Michael O'Connor Clarke of Thornley Fallis and the writer of Uninstalled leaves a comment

09:32 Eden Spodek from bargainista.ca leaves a comment

14:33 Keith introduces the comment from Shel Holtz on ethics in PR

27:07 Julie introduces the comment from Garen Stepanian

37:39 Terry signs off

Our theme music is Streetwalker by CJacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weeks episode of Inside PR was produced by Samantha Lovelace

Inside PR #106 - Tuesday, April 8, 2008

insideprcomments@gmail.com — Tue, 8 Apr 2008 04:10:00 GMT

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, the Inside PR panel go live to the Groundhog Pub where they tackle the tough question of who owns the social media space and field questions and statements from the Third Tuesday audience.

This weeks Inside PR panel consists of: Terry Fallis, David Jones, Julie Rusciolelli, Keith McArthur and Martin Waxman.

Show Notes

00:24 Terry introduces the show

01:26 Dave makes bad joke about spinal tap, a pod and a zucchini wrapped in tin foil.

01:43 Dave introduces the nights topic: PR in social media

02:46 Dave commences the conversation about who "owns" social media

06:20 Julie brings up Dove's Evolution by Ogilvy as well as the Bridezilla and Subservient Chicken social media campaigns

08:26 Keith takes the stance with Terry and Dave that PR has a hold on the social media space

08:56 Martin brings up the first main difference between PR and advertising's activities in the space. Advertising does it, PR talks about it.

10:37 Tamera from the audience points out that really the social media space belongs to the customer

12:23 Julie infers that agencies are the flippers on the social media pin ball machine.

14:01 Dave issues the challenge of being a part of the social media space with out being seen as manipulating the space

14:15 Dave Ford, from the audience, continues Tamera's argument referencing Dell and Starbucks

15:05 Keith calls social media a cultural revolution

15:36 Martin references Giovanni Rodriguez and DIY

17:20 Mary Margret Jones of the audience brings up the challenge of getting clients to buy in

21:29 Keith mentions how dangerous it can be to have clients buying in without really knowing what it is

23:17 Carman from the audience starts the conversation about the PR/marketer hybrid

25:19 Julie states that the side that knows the client best will win the projects and thus the space

27:25 An unidentified audience member asks about transparency

28:20 Terry goes over some negative outcomes of not being transparent

29:37 Martin mentions having fun in the space and references the Captain Morgan blog

31:04 Brain form the audience talks about the arrogance of companies in thinking they own the social media space

32:47 Terry rephrases the initial question: What type of agency can best get the client effective social media space and activity

33:35 An audience member asks about the difference between PR and Ad in the social media space

35:13 David Ford, from the audience, asks about a recessions effect on the social media space

37:44 Keith answers with "if it's working people will spend money on it, recession or not"

38:43 Terry thanks CNW for their constant support and making every Third Tuesday come alive with sound

39:02 Dave wraps up the show

Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weeks episode of Inside PR was produced by Samantha Lovelace.

Inside PR #105 - Tuesday, April 1, 2008

insideprcomments@gmail.com — Tue, 1 Apr 2008 04:10:00 GMT

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR BluBrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman, Keith McArthur and Julie Rusciolelli discuss hiring interns: the good the bad and the marvelous and debate Earth Hour as an effective communications plan.

Show Notes
00:35 Dave introduces the show and Terry's nomination for the Leacock medal for humour
02:02 Terry tells the story of how he found out he was short listed for the award. See the picture.
03:53 Terry mentions the IPR hacker.
04:34 Dave talks about live Inside PR at Third Tuesday. Next weeks episode will be recorded live at the Groundhog Pub, Wednesday, April 2nd, from 6pm until 8pm. To RSVP for the event please go to meetup.com
05:48 Martin announces openings for guest speakers. For those of you who do not know what Front Page Challenge is please feel free to check out this explanation.
06:27 Julie tells us about her trip to Hawaii.
09:57 Julie introduces the topic of interns: hiring interns, how interns may differentiate themselves, what not to do or say on your resume/cover letter or in the interview.
14:57 The topic of interns not wanting to do admin work comes up.
16:13 Keith talks about hiring Rayanne Langdon on at Veritas and what they were looking for when hiring her.
22:00 Terry introduces the discussion on Earth Hour as an effective communications tool.
30:54 Terry signs off.

Our theme music is Streetwalker by CJacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

Episode #105 of Inside PR was produced by Samantha Lovelace.

Inside PR # 104 - Tuesday March 25, 2008

insideprcomments@gmail.com — Tue, 25 Mar 2008 04:05:00 GMT

Comments? Sned us an email to insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blueberry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss what happens if you are a PR practitioner and happen to be at the wrong end of a popular media story. How does one respond and get their story across in an accessible and accurate way?

Show Notes

00:30 Terry introduces himself, the panel and the show.

01:05 Terry welcomes Martin Waxman to the panel.

2:05 Terry announces that Inside PR #106 will be recorded live at the Third Tuesday Social Media Meet Up in Toronto on April 2, 2008. Location TBA.

3:50 Comment from Paul Jenkins in response to last weeks' topic, Ethics & PR.

6:44 Comment from Elizabeth Hirst on the PR & Ethics debate.

12:33 Martin introduces today's topic - What happens if you are a PR pracitioner and happen to be at the wrong end of a popular media story. How does one respond and get their client's story across in an accessible and accurate way?

23:53 Panel weighs in on topic and suggests PR pracitioners employ creative and non traditional approaches to to both communicate their client's story and respond to traditional media.

31:05 Terry thanks the panel and signs off.

Producer's Note: The change in this podcast sound quality is due to the shift in form for Inside PR. Our theme music is Streetwalker by the CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

This week's episode was produced by Karen Nussbaum.

Inside PR #103 - Tuesday, March 18, 2008

insideprcomments@gmail.com — Tue, 18 Mar 2008 04:10:00 GMT

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, This week on Inside PR, Terry, Martin Waxman and Keith McArthur discuss ethics in PR. They welcome comments from Mitch Joel, Sallie Geotsch, Joseph Thornley and Bernard Goldbach.

View Bernard's video here.

Show Notes:

00:33 Terry, Martin Waxman and Keith McArthur introduce themselves and the show.

01:00 Terry informs listeners that Dave is sick this week and will not be part of the show.

3:24 Comment from Mitch Joel of Six Pixels of Separation.

5:04 Terry reads a comment by Sallie Goetsch.

6:31 Terry talks about the video that Bernard Goldbach sent over from Ireland and they will post it on the Inside PR blog.

7:44 Joe Thornley comments on PR Ethics: How do we feel if our profession in sometimes held in low esteem. E.g. PR & The tobacco industry, where do we draw the line?

8:59 Terry starts off this weekâs discussion about the both professional and personal ethics of working for controversial and questionable companies.

31:07 Terry thanks the panel and signs off.

Producerâs Note: The change in this podcastâs sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a âbiscuit tinâ.

Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

Inside PR #102 - Tuesday, March 11, 2008

Tue, 11 Mar 2008 16:27:00 GMT

Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry speak with Keith McArthur and Michelle Sullivan about going 'off the record'.

Show Notes

00:29 Dave introduces himself, the panel and the show.

01:13 Terry welcomes Michelle Sullivan to the show.

03:00 Keith McArthur starts off this week's discussion about whether or not clients should go 'off the record'. Cousins of 'off the record' include: embargoes, 'no comment' and the brown envelope.

27:00 The panel weighs in on the new social media reality and how the rules of going 'off the record' are different in the blogosphere.

37:47 Terry thanks the panel and signs off.

Producer's Note: The change in this podcast's sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a 'biscuit tin'.

Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

This week's episode of Inside PR was produced by Kyra Aylsworth.

Inside PR #101 - Tuesday, March 4, 2008

Tue, 4 Mar 2008 17:12:00 GMT

Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry usher in a new era with a new podcast format.

Show Notes

00:29 Terry introduces the show.

01:13 Dave and Terry usher in a new era with a new podcast format.

03:00 Dave asks today's panel members to introduce themselves.

Julie Rusciolelli from Maverick PR

Keith McArthur from Veritas' com.motion

Martin Waxman from Palette PR

04:08 Dave introduces a comment about ethics in PR from Rayanne Langdon (sp), a corporate communications student from Centennial College.

07:02 The panel weighs in on the first main topic of today's episode - Ethics and Reputation in Public Relations.

24:20 Keith kicks off today's second main topic - Michael Bryant, YouTube and Government's use of social media.

41:20 Terry does NOT do Inside PRoper English this week. Dave suggests starting a Facebook page if you'd like to bring it back.

41:45 Criteria for being on the new Inside PR panel and Dave signs off.

Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

This week's episode of Inside PR was produced by Kyra Aylsworth.