＜!nsight＞

[How-to] Benchmarking Competitors on Facebook Timeline

Mon, 05 Mar 2012 09:07:20 +0800

[How-to] Benchmarking Competitors on Facebook Timeline

Advanced Multi-Channel Funnel Analysis using Google Analytics

Sat, 25 Feb 2012 11:48:59 +0800

Advanced Multi-Channel Funnel Analysis using Google Analytics

Fri, 24 Feb 2012 00:10:57 +0800

Advanced Multi-Channel Funnel Analysis using Google Analytics

We've moved to Blogger !!

Wed, 22 Feb 2012 12:46:34 +0800

We've moved to Blogger !! :

…. and renamed as idea-stack ! Find us on Blogger now !

Improving Facebook Page Insights

Wed, 24 Nov 2010 09:57:41 +0800

Improving Facebook Page Insights:

And it’s one step closer to bridge out traditional metrics to online metrics. Dickson W.

AdSense has its UI revamped!

Thu, 11 Nov 2010 10:25:07 +0800

Easier Ad management with smoother UI is always a welcome. =)

Dickson W.

CMT - Chief Marketing Technologist

Wed, 20 Oct 2010 14:32:00 +0800

A pos with IT, Business, Marketing plus a sense on cutting-edge Web culture? What shall i say? It’s Me!!! This has already been my career path!! Let’s Rock’N’Roll to be a CMT then!!! XD

Dickson W.

More reading on Mashable: Should Your Company Have a Chief Marketing Technologist?

Or have a look with the ppt from Brinker. =)

The Case for a Chief Marketing Technologist View more presentations from sjbrinker.

The Web Traffics and the "Like" button.

Thu, 30 Sep 2010 10:45:12 +0800

Facebook has just official release the data about how the “Like” button helps websites traffics. The press itself even includes the best practice that facebook gathered from numerous users.

Working Together to Build Social News

How much you have done according to the report? and how much does the report result match your business? Share your view with us. =)

Dickson W.

Be a hunter who _____ a bear!!!

Thu, 09 Sep 2010 14:31:00 +0800

How much further can Youtube Video go? Watch this and prepared to be surprised. =)

I have tried love, bear, piss, play, fart, drink, hurt, call, sleep, dance, music, drink, photo, shop, wash, talk, jump, hip hop and even fxxk…. but don’t miss out youtube and erase !!

What other words have you tried out? Comment below and share with us!

Dickson W.

Will Ping be the "Finisher" of MySpace?

Thu, 02 Sep 2010 10:54:03 +0800

After bitten by Facebook, the deeply wounded MySpace now faces another predator, the Apple Ping, a social network that bundled with one of the world-class music distributors iTune, powered by one of the most influential music players owner, Apple.

You know what, reaching the audience is one thing, sustain them through engagement is another one, yet even important is how the channel can “sustain the living of the artists themselves”, and yes, we are talking about money here.

Despite the Apple has fairly lack of social networking experience, combining a social network feature with iTunes, a supermarket of songs and albums, the Ping definitely can provide an additional revenue stream for the worldwide artists, and needless to say the worldwide masses that Apple can reach - the audience base is really outnumbering MySpace’s.

Do you think that MySpace is ready for the challenge, or will simply be “finished off” this time? Drop me a line and let me know your thoughts~ =)

Cheers.

Dickson W.

LovePlus - the love without boundary...?! x_O

Wed, 01 Sep 2010 14:22:00 +0800

The recent location-based AR campaign held by virtual sims LovePlus of Konami seems very successful. Yes it does, especially it has driven a large group of tourism to Atami even when the place is under its down time. People on Mashable are confused, why some people in Japanese, or simply speaking, Otaku, can “enjoy” a vocation with their virtual lovers? (if you have read through the case, you know that the “package” is roughly HKD 3800 per “person”, and of coz, their virtual mates are “persons” too….)

Creepy, it’s what USA people comments.

Maybe. But before any judgement, they seem very enjoying throughout the trip, plus, they DO have also boosted the tourism of Atami…. yeah, creepy successful though.

However, I bet some US people will be surprised on how the Japanese people leverage the location-based service innovatively. Maybe foursquare can “have some similar fun” based on this opportunity? Haha, gotta be interesting.

Do you have any ideas on the next innovations? Leave me your comment below. =)

Cheers,

Dickson W.

=======================

More related stuff:

Official LovePlus Map

Japanese Resort Caters to Men with Virtual Girlfriends

Atami offers Love Plus characters as virtual girlfriends

===== Bonus (maybe?) =====

While some people may be confused with the campaign, some people do enjoy it. Here’s some photo for your curiosity…. XD