Play to the Hole

Before we start evaluating what to do about image and creativity, we need to answer a few “philosophical” questions.  We need something knowledge to help us make decisions and give us direction.

I was talking to a friend at lunch the other day about marketing and presentation of products and services, and I remembered something that I learned while playing golf.  In golf it is easy to get distracted from the objective with strategy and lack of skill.  In other words, getting in over your head.  What every good golfer knows is that whether good at golf (Tiger Woods) or not so good (me), you should always play to hole.  This means that you should plan your strategy starting at the hole and working back from there.  Every stroke should be part of a plan that will result in the ball falling into the hole as quickly as possible…everything else is just a waste of time.

Now lets apply that to communicating your message.  Who do you want to reach?  How can you reach them?  Start there and work your way back to where you are.  You are standing on the imaginary tee box with your message.  It is easy to drive your message in the wrong direction, especially if you don’t know where you are going.  That is why it is important to know those people that you are trying to reach.  Are they young, old, rich, poor, religious, academic, career-minded or…I think your are getting it.

So, task number one before you decide what color you like or font for your logo, make a detailed and specific list of people that you are going to reach with your message.  (…and “everyone” is not a good answer!)  You will find that if you do your homework on this point, all of the pieces will begin to fall into place.

Next…

Reasons why the business marketing models don’t work in the spiritual realm.  There are easy traps to fall into…and many do.

There are three important components to Insight Media Group.  1.  The Churches and Christian organizations that make up the customer (for lack of a better word) base for everything that goes on.  2.  Insight Media Group that is a group of skilled professionals that can meet any design or media need that you might have.  3.  The Missions works around the world that are in desparate need of printwork and materials.

Our customers will pay the going rate for this type of work, but rather then going toward filling the pockets of a businessman, it will go toward reaching world with the gospel through printed media and other media outlets.  I know this is an unusual way for a person to help support missions work, but in this day an age of technology, there are many possibilities for the us of this technology to put the gospel in the hands of millions of people.  It is our goal to maximize the use of technology in reaching the world.

I know of a mission doing work in a country that is closed to the gospel.  By the use of a website, he is able to generate contacts to whom he can send printed material containing the gospel.  He is reaching a country where it is both illegal and the people are generally hostile to the gospel, and media is playing a major role!  This is just the beginning of the ways in which media can be a employed.  We hope to be apart of this kind of work the world over.

That brings us to what we can do for you.  Insight Media Group has available graphic design, website contruction, commercial writing, and video media/presentation professionals.  It would be our pleasure to create an indentity for your organization.