So, you’ve invested countless hours fine-tuning click-through rates with a barrage of A/B tests, meticulously selecting the perfect CTA color, product images, and pricing. But despite your Herculean efforts, those conversion rates just won’t budge. Now, we all know that e-commerce conversion rates tend to linger under that 5% mark. That means most visitors aren’t …

Choice Architecture: Nudging Visitors to Buy Read More »

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Online shopping has been growing fast in the last years and experienced a pandemic-fueled boost in 2020 and is expected to hit 4 billion dollars. Research shows that by 2023, the US alone will have 300 million online shoppers. That’s 91% of the country’s population.  Since the US is the leader in online shopping worldwide, with …

Query Sculpting: Advanced Google Shopping Strategy Read More »

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In its most essential sense, a price is a sum of money a customer pays for your product and a pricing strategy is a model or a method used to establish that price. A price that maximizes profits and business value while taking into account consumer and market demand. If only pricing, especially fashion products, …

Beyond Discounts: The Strategy And Tactics of Pricing Fashion Read More »

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Advertising budgets plummeted by 40% in March-April 2020 as advertisers experienced a seismic shock as coronavirus continued its global spread. Many businesses have stopped advertising altogether. I believe that’s a mistake. I believe that the COVID19 crisis is becoming a global life event that will change our buying habits forever.  Just like marriage, having a …

How life events change buying habits and why brands must advertise during a crisis Read More »

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Landing pages as we know them have been used since 2003 but, there is still a fair amount of confusion on what a landing page is and how to create high-converting landing pages. In this post, I’ll try to clarify what a landing page is and how to use psychological biases on landing pages to …

The psychology of high converting landing pages Read More »

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If you ever tried building a brand from scratch or you know how vague and confusing it might be. Especially in our complex digital world with thousands of different platforms and millions pieces of content. So instead of talking about the vague magic of branding, I’d like to offer you 10 specific steps to building …

New Year’s Resolutions: How to build a digital brand in 2020 Read More »

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Pricing is the fastest and the most effective way to maximize profits. The right price can boost profits faster than increasing volume or reducing costs will but the wrong price can shrink profits just as quickly while diminishing your brand value. But there is much confusion on what pricing is and how to strategically set …

Geek Alert: 10 Best Books On Pricing Strategy Read More »

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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half*.” John Wanamaker How was your Black Friday & Cyber Monday Sale? Many businesses reported that this year Black Friday was easier than in 2017, more rewarding and even more fun. If you’re underwhelmed and all you can say is meh and where did my ad …

Transactional Thinking: Why your Black Friday strategy is failing. Read More »

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You can make any price appear lower by implementing price anchoring, the human brain bias of relying too heavily on the first piece of information we see.

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Planning yet another promotion, sale or discount? You should probably rethink that. Promotional pricing can cost you millions in lost sales by killing your brand value and by having an adverse effect on your sales. In fact,  research has shown that discounting can cost retailers millions by simply NOT selling. What is promotional pricing? Promotional pricing is …

From priceless to replaceable: How promotional pricing devalues your brand Read More »

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