Insomnia Freedom

The self-coaching option is available for one payment of $499. This includes three months of access to the course and client forums. After that, access renews at $49/month and continues monthly until canceled.

The email coaching option is available for one payment of $1,499 or six weekly payments of $299. This includes six months of course and client forum access. There is no automatic renewal after 6 months, but you’ll have the option to continue course and client forum access for $49/month.

The live coaching option is available for one payment of $2,999 or six weekly payments of $599. This includes six months of course and client forum access. There is no automatic renewal after 6 months, but you’ll have the option to continue course and client forum access for $49/month.

All prices are in U.S. dollars.

I do not take insurance. Upon request, I can provide you with a receipt for sleep coaching services but I cannot guarantee reimbursement.

You might be able to use an HSA/FSA for health coaching services if you obtain a “letter of medical necessity” from your physician. I would suggest asking your plan administrator for more information and to confirm if you can use your HSA/FSA as payment for the course.

No. Your success depends upon you and your commitment to change. A money-back guarantee gives you an incentive to quit. I want you to succeed. For change to happen, you need to be 100% committed. There are no refunds and there is no money-back guarantee.

The course lessons are the same for all three options.

The main difference is how much personal support you want as you work through the course.

The self-coaching option gives you access to the course materials and client forums. This can be a good fit if you feel comfortable working through the course independently and using the forums for questions and support.

The email coaching option includes eight weeks of unlimited email coaching with me starting from the day you enroll. This can be a good fit if you want personal guidance as you apply the course material to your own situation.

The live coaching option includes everything in the email coaching option, plus six 40-minute phone or video coaching sessions with me during those eight weeks. This can be a good fit if you want more structured 1-on-1 support and live conversations as you work through the course.

A big part of the struggle often comes from how insomnia (and all the difficult thoughts and feelings that often come with it) can seem to take over and pull us away from doing things that matter and from living the life we want to live.

For this reason, my online course really focuses on these issues and challenges. It will help you figure out exactly what matters to you, act in ways that reflect who you are and who you want to be, and move toward the life you want to live — even after difficult nights and even in the presence of difficult thoughts and feelings.

If you are ready to explore an approach that will help you get your life back from insomnia, I think you’ll find the online course helpful.

The core content of the online course is not personalized (insomnia from person to person is virtually identical and connected to the struggle we engage in to get rid of it).

However, if you enroll in the email coaching option you will be able to email me as you work through the course if you have any specific questions or wish to explore any specific issues in more detail. And, of course, all email exchanges are completely personalized! I do not use AI when communicating with clients.

If you enroll in the live coaching option you will also be able to book up to six 40-minute phone or video coaching sessions with me in the first eight weeks of your enrollment. And, since I am a human being and not a machine, all discussions are completely personalized!

The course takes a minimum of six weeks to complete and I would suggest setting aside at least one or two hours each week to work through the course materials.

Although the course runs for six weeks, many people take a bit longer to work through all the materials (there’s a lot to cover!) — on average, people take about nine weeks to work through the entire course from start to finish.

When you enroll you will have access to all the content for Week 1. A week later, you will have access to all the content for Week 2. This continues each week until all six weeks of the course are available to you.

I would suggest taking your time and working through each week of the course at a pace that feels right to you. I also recommend practicing what you’ve learned for at least a week before moving on to the following week of the course.

The course lessons are released over six weeks because this gives you time to work through the material, put ideas into practice, and revisit lessons as needed.

The goal isn’t to rush through everything as quickly as possible. The goal is to develop skills you can keep using as you move away from the insomnia struggle.

You can work through the lessons at your own pace during your access period.

I admire your enthusiasm — but the answer is no! That’s because simply consuming information is unlikely to be of much help. Practice is what matters. For this reason, new material is released weekly to ensure you have at least a minimum amount of time to practice what you will be learning each week.

I would suggest setting aside at least one or two hours each week to work through the course materials.

The self-coaching option includes three months of access to the course materials and client forums. After that, access renews at $49/month and continues monthly until canceled.

The email coaching and live coaching options include six months of access to the course materials and client forums. These options do not auto-renew, but you’ll have the option to continue course and client forum access for $49/month after your six-month access period ends.

The self-coaching option is designed to be the lowest-cost way to get started with the course.

It includes three months of access to the course materials and client forums. That gives you time to work through the six-week course and revisit the material afterward.

After those first three months, access renews at $49/month and continues monthly until canceled. This gives you the option to keep access for as long as you find it helpful, without requiring a larger upfront commitment.

The email coaching and live coaching options include more direct support and six months of access, so they are set up as complete coaching packages with no automatic renewal.

The extra access time gives you room to continue revisiting the course materials and client forums after the eight-week coaching period ends.

At the end of your six-month access period, you’ll still have the option to continue course and client forum access for $49/month.

You will have access to the private client forums, where you can post questions and get support from others who are also working through the course. I usually check in and respond to posts on a weekly basis, too.

The self-coaching option does not include one-on-one coaching but you will have the option to book 40-minute coaching sessions with me separately (subject to availability). They are currently charged at $299 per call.

If you know you want personal support from me as you work through the course, the email coaching or live coaching option will likely be a better fit.

As soon as you enroll in the email coaching option or the live coaching option, you will have unlimited email access to me (Martin Reed) for eight weeks.

You will work through the course with me by your side — any time you have a question or concern, any time you aren’t sure about anything, any time you need some personalized support, guidance, or coaching, you can email me directly.

You will receive a response to any emails you send within two business days, excluding weekends and U.S. federal holidays. All responses will come from me. I do not use AI when communicating with clients.

At the end of the eight weeks, you will have the option to continue email coaching on a monthly basis. This is currently charged at $249/month and can be canceled at any time.

You will be able to book up to six 40-minute phone or video coaching sessions with me (Martin Reed) within eight weeks of the day you enroll.

Each coaching session can be scheduled after you complete each week of the course. So, after you complete Week 1, you can schedule your first coaching session. After you complete Week 2, you can schedule your second coaching session, etc.

When you book each coaching session you can choose between a voice-only phone call or a Zoom video call.

Live coaching is available to anyone, anywhere in the world, but coaching sessions cannot be scheduled before 9:00 AM Pacific Time or after 5:00 PM Pacific Time, on weekends, or on U.S. federal holidays.

Phone coaching calls are not included in the self-coaching or email coaching options of the course — but 40-minute voice or video calls can be booked separately after you enroll, subject to availability, and are currently charged at $299 per call.

If you know you want structured 1-on-1 phone or video coaching as you work through the course, the live coaching option will likely be a better fit because it includes six 40-minute coaching sessions during your first eight weeks of enrollment.

You may cancel or reschedule a coaching session at least 48 hours in advance without a rescheduling fee.

Any changes or cancellations within 48 hours are subject to a rescheduling fee of $199. If you are more than 10 minutes late to a scheduled coaching session, the coaching session will be canceled and a rescheduling fee of $199 will be required in order to reschedule the coaching session.

All live coaching sessions must be booked within eight weeks of enrollment. There is no refund or credit for unused calls.

If you enroll in the email coaching or live coaching option, email coaching is included for eight weeks starting from the day you enroll.

I’ve found that this is the period when direct support tends to be most useful — while you are working through the course, putting new ideas into practice, and learning how to respond differently when sleep feels difficult.

Limiting email coaching to eight weeks also helps keep these options more affordable.

With the live coaching option, your six 40-minute phone or video coaching sessions are also booked during those first eight weeks. This helps keep the coaching process active, focused, and connected to the course.

Yes! The course is open to anyone, anywhere in the world.

Please note that if you enroll in the live coaching option of the course, coaching sessions cannot be scheduled before 9:00 AM Pacific Time or after 5:00 PM Pacific Time, on weekends, or on U.S. federal holidays.

Yes! The course is intended to help you move away from struggling with insomnia so you can live the life you want to live — and, for many people, that involves travel! There’s nothing in the course that should affect your ability to travel or your enjoyment of travel!

Clients usually find the course helpful regardless of whether they are taking medication regularly, occasionally, or not at all! The course does not offer any advice on medication since that is best discussed with your doctor.

Many clients who take medication find that as they work through the course they feel better prepared to move away from medication. It is important not to make any changes to your medication without talking to your doctor first.

In my experience, people tend to be most successful in moving away from medication when they are able to formulate a plan with their doctor and then commit to it, independently of how each night goes.

If you’re taking medication because you feel you have no other options, the course will give you alternative options. It will not put any pressure on you to change your approach to medication and it will not imply any kind of judgment if you use medication. At the end of the day, you are the expert on you.

The course is not therapy, counseling, medical advice, or medical treatment — and it does not replace medical or mental health treatment from a licensed healthcare provider. If you are struggling with a significant mental health issue, I recommend that you seek advice from a licensed healthcare provider. If you are being treated for a mental health disorder I recommend that you get approval from your treating doctor or therapist before taking the course.

The course does not provide medical advice and is not intended to diagnose, treat, cure, or prevent any disease, disorder, or medical condition. It should never replace any advice given to you by your physician or any other licensed healthcare provider.

First, it’s important to emphasize that this course is not therapy. It does not contain medical advice and it is not intended to diagnose, treat, cure, or prevent any disease, disorder, or medical condition.

So, this course is not cognitive behavioral therapy for insomnia (CBT-I) — or any other kind of therapy. However, it does draw from a number of evidence-based approaches to insomnia.

CBT-I can be helpful — evidence proves it. And, in my experience, I’ve found that CBT-I techniques can sometimes trip people up as they can become a whole new list of rules and rituals that are implemented in an effort to make sleep happen, to avoid wakefulness, and/or to get rid of difficult thoughts and feelings.

All our attempts to get rid of this difficult stuff are completely understandable and yet they can end up creating a struggle since our own experience often tells us that we cannot directly or permanently control sleep or what we think or feel.

The more we try, the more we can struggle. And, the more we struggle, the more energy we consume and the more distracted we can become from living the life we want to live and the world around us.

So, the focus of my course is on helping clients to create and maintain good conditions for sleep and then responding to nighttime wakefulness and the difficult thoughts and feelings associated with it in a workable way. A way that doesn’t involve trying to fight or avoid this difficult stuff, but involves practicing acknowledging it and responding to it with less struggle.

That way, we have more energy to do the things that matter and we are better able to live our life independently of sleep and what we’re thinking and feeling.

As we become more skilled in this way of responding, all the difficult stuff might start to be less influential. When it’s less influential, we might be less likely to get tangled up in a struggle with it — and, in turn, it might become less powerful, less noticeable, and occur less frequently.

Typically, the less of a focus sleep becomes and the better able we are to do things that matter — independently of sleep — the less influence sleep can have over our lives, and the more effortless it starts to become.

My online course explores the implementation of a sleep window but, other than that, it’s quite a different approach to CBT-I — it’s grounded primarily in the philosophy of acceptance and commitment therapy (ACT).

ACT has been found to have a significant effect on insomnia and sleep quality. It has also been recognized as an alternative option for those who do not respond well to CBT-I.

I am not a doctor, therapist, or counselor.

I am a National Board Certified Health and Wellness Coach (NBC-HWC), I hold a Certification in Clinical Sleep Health (CCSH), and I am a Certified Health Education Specialist (CHES®).

The NBC-HWC certification is awarded by the National Board for Health and Wellness Coaching (NBHWC).

It demonstrates mastery of core coaching competencies and it’s the highest certification available in the field of health and wellness coaching.

Achieving it requires a college-level education, completion of an approved training program, and passing a rigorous exam administered by the National Board of Medical Examiners (NBME — the same organization that develops the US Medical Licensing Examination).

The CCSH certification is awarded by the Board of Registered Polysomnographic Technologists (BRPT — an independent, nonprofit certification board for sleep health professionals).

It demonstrates professional competence in the practice of clinical sleep health and the ability to coordinate and manage patient care, educate, and improve sleep health outcomes.

Achieving it requires clinical experience and/or an approved healthcare credential and passing an advanced-level exam.

The CHES® certification is awarded by the National Commission for Health Education Credentialing (NCHEC — the only accredited US certifying agency for the health education industry).

It demonstrates expertise in planning, implementing, and evaluating evidence-based health education and behavior change programs.

Achieving it requires a degree in health education or a related field and passing a competency-based exam.

Aside from these credentials, I am also an ACE Behavior Change Specialist and I hold a master’s degree in health and wellness education.

I have also taken numerous training courses related to insomnia, clinical sleep health, cognitive behavioral therapy, acceptance and commitment therapy, positive psychology, and mindfulness — and I am always engaged in ongoing training and education.

You can learn more about my educational background and credentials by visiting my LinkedIn profile.

I believe I offer the best combination of experience, credentials, and proven results compared to courses or programs offered by other coaches.

My course combines multiple evidence-based approaches to insomnia. It doesn’t involve any sleep tracking, lab testing, or the purchase (or use) of gadgets, gizmos, or supplements. There are no rigid rules or rituals to endure, it won’t waste your time with the ineffective approach of sleep hygiene, and it includes all the best insights I’ve gained from helping over 10,000 people with insomnia over the past 13+ years.

It will not only help you create better conditions for sleep — it will also help you live the kind of life you want to live, independently of sleep.

The two-week free sleep training course is a series of short emails that look at insomnia using an approach that’s more aligned with the philosophy of cognitive behavioral therapy for insomnia (CBT-I).

The six-week online course is delivered online, in a client area on the Insomnia Coach website. It includes over 70 recorded video lessons and is more aligned with the philosophy of acceptance and commitment therapy for insomnia (ACT-I) which is a newer approach.

At the end of each week of content there is a suggested action plan for you to follow before moving on to the next week of the course.

I like to think of the free sleep training emails as the blurb of a book. The online course is the whole book!

In the words of one graduate of my six-week course: “I got a lot from the free sleep training. Little did I know, that was the tip of the iceberg.”

The online course has a set curriculum, runs for six weeks, and you can enroll right now and start working through the course materials. You also get access to a client forum.

If you choose the email coaching or live coaching option you also get eight weeks of unlimited email access to me. With the live coaching option you can also book up to six 40-minute phone or Zoom video coaching calls with me during the first eight weeks of your enrollment.

The Insomnia Mastery program runs for three months and requires an application before enrollment. There is no set curriculum — it is entirely guided by your needs and your priorities. The program includes an initial 90-minute phone or video coaching session followed by six additional 40-minute coaching sessions. You also get three months of unlimited email access to me. I only accept a very small number of clients into the Insomnia Mastery program each year and it requires a higher investment of $3,900 (or three monthly payments of $1,500).

This is a tough question to answer since people define success in different ways!

If your goal is to make a certain amount or type of sleep happen, this course might not be for you since one of its aims is to help you move away from trying to control sleep (since your experience probably tells you that the more you try to control sleep, the more you struggle).

If you are ready to practice a new approach; if you want to create the best possible conditions for sleep; if you want to reclaim your life from insomnia and free yourself from an endless struggle so you can live the kind of life you want to live — independently of sleep — I am confident that this course will help you reach those goals.

As of January 22, 2026, the average graduate of my online course reports an impressive 86% improvement in the quality of their sleep and 96% say they would recommend the course to a friend.

You can find more testimonials and success stories here.