http://www.ambest.com/conferences/advconference.html The Insurance Marketing and Advertising Podcast is produced in conjunction with the Insurance Marketing and Advertising Summit, set for Nov. 3, 2006 in New York City. The conference is a joint production of the Insurance Media Association and the A.M. Best Company. It focuses on best practices and current strategies for agents, brokers, carriers, reinsurers and other insurance-related organizations. Details are available at http://www.insurancemedia.net en-us Copyright 2006 A.M. Best Company and Insurance Media Association news@ambest.com Insurance Marketing and Advertising Podcast news@ambest.com The Insurance Marketing and Advertising Podcast is produced in conjunction with the Insurance Marketing and Advertising Summit, set for Nov. 3, 2006 in New York City. The conference is a joint production of the Insurance Media Association and the A.M. Best Company. It focuses on best practices and current strategies for agents, brokers, carriers, reinsurers and other insurance-related organizations. Details are available at http://www.insurancemedia.net no Copyright 2006 A.M. Best Company and Insurance Media AssociationInsurance,Advertising,Marketing,Property/Casualty,Life,Health,Nonlife,Reinsurance,Broker,Agent,Claims,Underwriting,Sales,RatingsBusiness/Management & Marketinghttp://www.insurancemedia.nethttp://www.ambest.com/images/podcast/imas_144.jpgInsuranceMarketinghttp://feedburner.google.comSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with ODEOSubscribe with PodnovaThe Insurance Marketing and Advertising Podcast features speakers and participants in the Insurance Marketing and Advertising Summit. The next event is set for Nov. 8, 2007 at the Hilton, New York. For details, visit http://www.ambest.com/conferences/imas http://feedproxy.google.com/~r/InsuranceMarketing/~3/qagebWyFIko/2008_IMAS_05_Schreibman.mp3 Steven Schreibman, who helped launch Nationwide's “Life Comes at You Fast” and other high-profile marketing campaigns, urges insurance marketers to leverage the power of viral marketing. Schreibman is a keynote speaker at the Insurance Marketing and Advertising Summit, set for Thursday, Nov. 6, at the Marriott Marquis in New York City.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=jvrGG92J"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/qagebWyFIko" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 31 OCT 2008 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2008_IMAS_05_Schreibman.mp3 http://www3.ambest.com/bestfeed/advconf/2008_IMAS_05_Schreibman.mp3http://www3.ambest.com/bestfeed/advconf/2008_IMAS_05_Schreibman.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/JgQViU_ypQ8/2008_IMAS_04_Boyd_Wislocki.mp3 Shane Boyd and Jennifer Wislocki of Travelers discuss the strategy behind the insurers' sponsorship of a high-profile PGA event. They also explain how Traveler's re-acquisition of its iconic red umbrella logo ties into that effort.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=eVJLcx6O"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/JgQViU_ypQ8" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 22 OCT 2008 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2008_IMAS_04_Boyd_Wislocki.mp3 http://www3.ambest.com/bestfeed/advconf/2008_IMAS_04_Boyd_Wislocki.mp3http://www3.ambest.com/bestfeed/advconf/2008_IMAS_04_Boyd_Wislocki.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/uh4XWBTJGjw/2008_Nancy_Carini_Final.mp3 Nancy Carini describes the strategy and execution that Conning & Co. to update its branding message to the insurance industry, the resources required and why branding is not an overnight process.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=iUploy1j"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/uh4XWBTJGjw" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 15 OCT 2008 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2008_Nancy_Carini_Final.mp3 http://www3.ambest.com/bestfeed/advconf/2008_Nancy_Carini_Final.mp3http://www3.ambest.com/bestfeed/advconf/2008_Nancy_Carini_Final.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/oQbopA9FQDw/2008_IMAS_02_Bowler.mp3 Most insurance customers renew their policies but more than a third shop for another carrier in the last 12 months. That's because of disappointing service with their current carrier or some other external factor. Jeremy Bowler of J.D. Power and Associates previews his presentation at the 2008 Insurance Marketing and Advertising Summit, set for Nov. 6 in New York City.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=vw7RAT6A"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/oQbopA9FQDw" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Fri, 3 OCT 2008 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2008_IMAS_02_Bowler.mp3 http://www3.ambest.com/bestfeed/advconf/2008_IMAS_02_Bowler.mp3http://www3.ambest.com/bestfeed/advconf/2008_IMAS_02_Bowler.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/qYHQXmXqqko/2008_IMAS_01_Kimball.mp3 Gary Kimball of Kimball Communications explains what insurers and other financial services organizations need to do ahead of crises to make sure that they're the ones controlling the message.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=PR4487zw"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/qYHQXmXqqko" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Tue, 30 Sep 2008 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2008_IMAS_01_Kimball.mp3 http://www3.ambest.com/bestfeed/advconf/2008_IMAS_01_Kimball.mp3http://www3.ambest.com/bestfeed/advconf/2008_IMAS_01_Kimball.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/Jv-IfHIDCuY/2007_IMAS_LeeMcDonald.mp3 Lee McDonald, Vice President, Communications, A.M. Best Company, opens the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=q5enQMvt"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/Jv-IfHIDCuY" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 26 Dec 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_LeeMcDonald.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_LeeMcDonald.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_LeeMcDonald.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/KJ-uKdRrwSk/2007_IMAS_DonJackson.mp3 Don Jackson of the Jackson Consulting Group Ltd. Don's presentation, Direct and to the Point, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. His presentation focuses on Insurance direct marketing -- what works, what doesn't and why.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=Q1iW8y51"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/KJ-uKdRrwSk" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 26 Dec 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_DonJackson.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_DonJackson.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_DonJackson.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/SdoCHLn3b6g/2007_IMAS_AndreaBasora.mp3 Andra C. Basora, Vice President, Web and Editorial Services, Insurance Information Institute, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation focuses on some of the new initiatives the III is making that brings online insurance information to a new level.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=k1slDmRz"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/SdoCHLn3b6g" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 26 Dec 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_AndreaBasora.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_AndreaBasora.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_AndreaBasora.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/8BJ81Hx6pzg/2007_IMAS_MarciDeVries.mp3 Marci DeVries, Vice President, Digital Communications, Imre Communications, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation focuses on what marketers need to know about the new media and how to take advantage of fast-changing technologies and formats.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=5XHzErU2"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/8BJ81Hx6pzg" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 26 Dec 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_MarciDeVries.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_MarciDeVries.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_MarciDeVries.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/I3etqo24buw/2007_IMAS_JayJaffe.mp3 Jay M. Jaffe, President, Actuarial Enterprises Ltd., at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. His presentation examines how marketers need to know more about the financial underpinnings of insurance products so they can market more effectively.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=A8iROZUW"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/I3etqo24buw" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 26 Dec 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_JayJaffe.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_JayJaffe.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_JayJaffe.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/ARj4ZVEhtm8/2007_IMAS_LuisSahagun.mp3 Luis Sahagun, Manager, Emerging Markets Advertising and Marketing, Farmers Insurance Group, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=g93nipA1"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/ARj4ZVEhtm8" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 26 Dec 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_LuisSahagun.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_LuisSahagun.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_LuisSahagun.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/329aTKE9r_Q/2007_IMAS_DonnaWares.mp3 Donna Wares, Senior Manager, Agent Marketing, Hagerty Insurance Agency, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation describes how Hagerty is using the independent-agent market to reach core customers.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=rOW6IOSw"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/329aTKE9r_Q" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 26 Dec 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_DonnaWares.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_DonnaWares.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_DonnaWares.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/jswCo2vHYc4/2007_IMAS_SteveSullivan.mp3 Steve Sullivan, Senior Vice President, Communications Services, Liberty Mutual Insurance Company at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. His keynote presentation describes how the P/C industry's fastest-growing top-tier insurance group takes marketing to a new level.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=RFtq2fvJ"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/jswCo2vHYc4" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 26 Dec 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_SteveSullivan.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_SteveSullivan.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_SteveSullivan.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/yX0nI8Wz1ow/2007_IMAS_TrishRobinson.mp3 Trish Robinson, Senior Vice President, Strategic Communications and Community Responsibility, MassMutual Financial Group, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation describes how MassMutual is taking a surprising approach in some of the most familiar marketing channels.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=jY1JXy0f"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/yX0nI8Wz1ow" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 26 Dec 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_TrishRobinson.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_TrishRobinson.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_TrishRobinson.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/JO5waUWtVio/2007_IMAS_McNulty_Kilgannon.mp3 Siobhan McNulty, Assistant Vice President, Corporate Public Relations and Communications, Old Mutual Financial Network and Rena Kilgannon, Principal, Kilgannon, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Their presentation describes how the 150-year-old insurer is launching its first marketing assault on U.S. financial markets.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=Q5cWj9OU"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/JO5waUWtVio" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 26 Dec 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_McNulty_Kilgannon.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_McNulty_Kilgannon.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_McNulty_Kilgannon.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/0Wyd6ht1NhU/2007_IMAS_JonSwallen.mp3 Jon Swallen, Senior Vice President, Research, TNS Media Intelligence, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. His presentation examines what insurers are spending in various marketing channels and how the overall numbers are exploding.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=NPTbzMiO"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/0Wyd6ht1NhU" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 26 Dec 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_JonSwallen.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_JonSwallen.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_JonSwallen.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/06UECKrDGIQ/2007_IMAS_08_Sahagun.mp3 Luis Sahagun, Multi Cultural Ad Manager at Farmers Insurance, explains how it takes more than translating advertisements and commercials to reach diverse markets. Elements such as color, style and focusing on the family vs. individuals are vitally important.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=QYYO01Jn"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/06UECKrDGIQ" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Fri, 02 Nov 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_08_Sahagun.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_08_Sahagun.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_08_Sahagun.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/dKDKvZ5Moes/2007_IMAS_07_ Kilgannon.mp3 Rena Kilgannon explains how insurer Old Mutual, a major player in the South African and United Kingdom markets, is seeking to build brand awareness in the United States.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=ZgJbddEH"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/dKDKvZ5Moes" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Tue, 30 Oct 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_07_ Kilgannon.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_07_ Kilgannon.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_07_ Kilgannon.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/Ekiw_ST4sOw/2007_IMAS_06_Jaffe.mp3 Actuary Jay Jaffe describes how insurance marketers can become better contributors to profitability by focusing on the financial underpinnings of insurance products and what kind of marketing outreaches that product can support.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=BHb1hFDh"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/Ekiw_ST4sOw" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Mon, 15 Oct 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_06_Jaffe.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_06_Jaffe.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_06_Jaffe.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/Z-x7TES7mk8/2007_IMAS_05_ Sullivan.mp3 Steve Sullivan, head of communications for Liberty Mutual, discusses the "Responsibility. What's Your Policy?" advertising campaign, which is running on television, print, online and elsewhere. Sullivan is a keynote speaker at the 2007 Insurance Marketing and Advertising Summit, set for Nov. 8 in New York City.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=V6BcqpCp"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/Z-x7TES7mk8" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Tue, 09 Oct 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_05_ Sullivan.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_05_ Sullivan.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_05_ Sullivan.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/iRPBXmwezew/2007_IMAS_04_Jackson.mp3 Don Jackson of JCG Group Ltd. describes the latest trends in direct marketing by insurers, including mail, online, phone and other channels. Jackson will be a speaker at the 2007 Insurance Marketing and Advertising Summit in New York City.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=WJEbTu7D"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/iRPBXmwezew" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Mon, 08 Oct 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_04_Jackson.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_04_Jackson.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_04_Jackson.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/JqSzOxxdgSk/2007_IMAS_03_Swallen.mp3 Jon Swallen, Senior Vice President of Research at TNS Media Intelligence, discusses advertising spending by the top insurers. The insurance industry is leading all financial services in increases in advertising spending, he reports.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=jnhvOFCW"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/JqSzOxxdgSk" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 03 Oct 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_03_Swallen.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_03_Swallen.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_03_Swallen.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/7L4YJ1piJGE/2007_IMAS_02_Wares.mp3 Donna Wares, director of agent marketing for Hagerty, discusses the challenges and successes Hagerty has had in cracking the market for collector cars, classic boats and other niche offerings.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=weEo5YQI"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/7L4YJ1piJGE" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Thu, 20 Sep 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_02_Wares.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_02_Wares.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_02_Wares.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/JdnBbwmocPc/2007_IMAS_01_DeVries.mp3 Marci DeVries of Imre discusses how marketers can better leverage search engine optimization, blogging and new forms of media. Some sites are invisible, she said, a situation that can be easily corrected.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=i7JWzxIo"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/JdnBbwmocPc" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Tue, 18 Sep 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_IMAS_01_DeVries.mp3 http://www3.ambest.com/bestfeed/advconf/2007_IMAS_01_DeVries.mp3http://www3.ambest.com/bestfeed/advconf/2007_IMAS_01_DeVries.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/ymfvT2qPwnc/2007_Marketing_and_Advertising_06.mp3 MassMutual launched its new "Front of the Mind" with a multi-ad blitz in a recent edition of The New Yorker. Trish Robinson, senior vice president, strategic communications, explains to Best's Review Editor Lynna Goch the strategy behind the unusual campaign, which features original illustrations.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=iQsSHx4E"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/ymfvT2qPwnc" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Fri, 10 May 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_06.mp3 http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_06.mp3http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_07.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/ymfvT2qPwnc/2007_Marketing_and_Advertising_06.mp3 Shane Boyd, Travelers' Vice President of Corporate Communications, on the successful effort to recapture the 130-year-old iconic trademark. Travelers negotiated with Citigroup to take back its logo.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=iQsSHx4E"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/ymfvT2qPwnc" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 11 Apr 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_06.mp3 http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_06.mp3http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_06.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/ZQhmguKkFNw/2007_Marketing_and_Advertising_04.mp3 Nationwide made headlines when it continued its "Life Comes At You Fast" campaign with a high-profile ad launch during the 2007 Super Bowl. The ad, featuring Britney Spear's ex-husband Kevin Federline, drew nearly as much attention online and in advance of its debut as it did when aired.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=mzXiPI6k"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/ZQhmguKkFNw" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Fri, 23 Mar 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_04.mp3 http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_04.mp3http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_04.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/28VHw3yzWNM/2007_Marketing_and_Advertising_03.mp3 Shane Boyd of Travelers discusses the strategy and execution behind the high-profile In Synch television campaign. Boyd was the keynote speaker at the 2006 Insurance Marketing and Advertising Summit, held in New York City.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=lJjU8dh2"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/28VHw3yzWNM" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Tue, 29 Jan 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_03.mp3 http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_03.mp3http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_03.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/vwlERIlBhd0/2007_Marketing_and_Advertising_02.mp3 Conference presentation by Lori Reed of InsureMe.com at the 2006 Insurance Marketing and Advertising Summit. Lori discusses how her organization use the web and online video to target the next generation of insurance prospects.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=G8t0NyrP"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/vwlERIlBhd0" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 17 Jan 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_02.mp3 http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_02.mp3http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_02.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/918KYT9-9ok/2007_Marketing_and_Advertising_01.mp3 Conference presentation by Ansis Vallens of Signals and Strategies at the 2006 Insurance Marketing and Advertising Summit on marketing to insurers, reinsurers and other large organizations.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=4lWU5Clf"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/918KYT9-9ok" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Fri, 12 Jan 2007 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_01.mp3 http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_01.mp3http://www3.ambest.com/bestfeed/advconf/2007_Marketing_and_Advertising_01.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/qavrXzagQ3E/InsuranceAdvertisingEpisode9.mp3 Ann Glover of The Hartford discusses branding a wide-ranging financial-services organization, as well as the rebirth of the stag as The Hartford's icon.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=7LC9Abkw"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/qavrXzagQ3E" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Tue, 31 Oct 2006 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode9.mp3 http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode9.mp3http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode9.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/w1xHCit3BCs/InsuranceAdvertisingEpisode8.mp3 Shane Boyd of Travelers talks about the insurer's 'In-synch' campaign and what it takes to create high-impact national advertising.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=cOI5m5M5"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/w1xHCit3BCs" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Fri, 27 Oct 2006 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode8.mp3 http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode8.mp3http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode8.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/uhlPgVlUMsQ/InsuranceAdvertisingEpisode7.mp3 Interview with Ric Ritter, head of institutional marketing for MetLife. on how MetLife is leveraging the broker channel to build its employer-based business. Ritter notes that one initiative that MetLife is currently working on is ways to keep the message consistent across many channels, including when brokers deliver the message on its behalf.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=buwfHN8L"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/uhlPgVlUMsQ" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 25 Oct 2006 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode7.mp3 http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode7.mp3http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode7.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/Bwrg3yaB-Lc/InsuranceAdvertisingEpisode6.mp3 Bill Harris of WVH Inc. describes how hs company produces videos focused on selling annuities and other products, the importance of emotion and the need to stick to the sales concept.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=ig4N8LrJ"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/Bwrg3yaB-Lc" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Mon, 23 Oct 2006 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode6.mp3 http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode6.mp3http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode6.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/BDdNHgQ-qmw/InsuranceAdvertisingEpisode5.mp3 Interview with Dick Poppa, president of the Independent Insurance Agents and Brokers of New York, who discusses the marketing needs of the independent agency channel. Also, why independent agents are representing fewer companies and how those companies have to compete harder to secure that business.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=1NP3Ceem"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/BDdNHgQ-qmw" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Fri, 6 Oct 2006 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode5.mp3 http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode5.mp3http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode5.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/aqrx3JEhD0U/InsuranceAdvertisingEpisode4.mp3 Interview with Denis O'Shea, vice president of communications for Hartford Steam Boiler on high-knowledge marketing for insurance carriers.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=GjiRLvJ6"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/aqrx3JEhD0U" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Wed, 4 Oct 2006 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode4.mp3 http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode4.mp3http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode4.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/3mSt3cxILZo/InsuranceAdvertisingEpisode3.mp3 Interview with Chris Knopf of Mintz-Hoke on how agencies can best help insurers with their branding and marketing efforts.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=9pNMVsnm"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/3mSt3cxILZo" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Tue, 26 Sep 2006 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode3.mp3 http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode3.mp3http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode3.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/O6_1LWFHv-Y/InsuranceAdvertisingEpisode2.mp3 Interview with William Pitt of HawkPartners on the importance of branding and focused marketing for insurers and reinsurers marketing within the insurance industry.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=Jvcb74fI"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/O6_1LWFHv-Y" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Fri, 15 Sep 2006 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode2.mp3 http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode2.mp3http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode2.mp3 http://feedproxy.google.com/~r/InsuranceMarketing/~3/DqAt20jA7yE/InsuranceAdvertisingEpisode1.mp3 Interview with Peter van Aartrijk on agent marketing and the changing makeup of the independent insurance agency.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/InsuranceMarketing?a=avvjt7z6"><img src="http://feeds.feedburner.com/~f/InsuranceMarketing?d=41" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/InsuranceMarketing/~4/DqAt20jA7yE" height="1" width="1"/> news@ambest.com (news@ambest.com) Business Fri, 8 Sep 2006 12:00:00 EST http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode1.mp3 http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode1.mp3http://www3.ambest.com/bestfeed/advconf/InsuranceAdvertisingEpisode1.mp3 news@ambest.comnonadultInsurance Marketing and Advertising Podcast