The Insurance Marketing and Advertising Podcast

Leilani Brown on Relaunching a Global Brand

news@ambest.com (news@ambest.com) — Fri, 19 Oct 2012 12:00:00 EST

Leilani Brown, chief marketing officer for Starr Cos, will speak at the 2012 A.M. Best Insurance Marketing and Advertising Summit about how her company is creating focused, effective messaging and spreading its wings globally.

How Chubb Used Cross-Channel Marketing to Restart Auto Markets

news@ambest.com (news@ambest.com) — Thu, 27 Sep 2012 12:00:00 EST

Joanna McNamara of Chubb Personal Insurance and Andy Meng of Merkle explain how they help launched a new program to better identify prospects and help agents acquire customers for personal lines business in the latest edition of The Insurance Marketing Podcast. Both are featured speakers at Best’s Review magazine’s Insurance Marketing and Advertising Summit, set for November 7 in Jersey City, N.J.

IMAS: Chartis' Matthew Power on Innovation

news@ambest.com (news@ambest.com) — Thu, 27 Sep 2012 12:00:00 EST

Matthew Power, chief innovation and strategic relationship officer at Chartis of the Americas, will speak at the 2012 A.M. Best Insurance Marketing and Advertising Summit about innovation in insurance.

Ty R. Sagalow on Insurance Innovation

news@ambest.com (news@ambest.com) — Fri, 07 Sep 2012 12:00:00 EST

Ty R. Sagalow, president of Innovation Insurance Group, will speak at the 2012 A.M. Best Insurance Marketing and Advertising Summit about what's driving the need for insurance innovation.

Dominick Malgeri of Hygrade Business Group on Print Solutions for Insurers

news@ambest.com (news@ambest.com) — Wed, 07 Dec 2011 12:00:00 EST

Dominick Malgeri of Hygrade Business Group discusses the company's role in providing print solutions to insurance and financial industry.

Brian Casey of Locke Lord on The Downside of Social Media

news@ambest.com (news@ambest.com) — Thu, 01 Dec 2011 12:00:00 EST

Brian Casey, a partner at Locke Lord explains why with each new platform, channel and medium, insurers' exposure to marketing and community liability grows.

Bob Evans of CSC on Building an Insurance Marketing App

news@ambest.com (news@ambest.com) — Thu, 01 Dec 2011 12:00:00 EST

Bob Evans, Director, Mobile Insurance Solutions, CSC, goes behind the scenes to show how apps are developed, what subjects are good for app efforts, and pitfalls that insurers should avoid.

Christopher Sorgie of New York Life on Little League Ad Strategy

news@ambest.com (news@ambest.com) — Thu, 01 Dec 2011 12:00:00 EST

Christopher Sorgie, corporate vice president of advertising at New York Life explains its "Get in the Game" strategy: looking at the insurer's sponsorship, how and why it chose this venue and what insurance marketers need to know about matching sports marketing to their business.

Jeff Calusinski Reports All Eyes Are on Mobile

news@ambest.com (news@ambest.com) — Tue, 18 Oct 2011 12:00:00 EST

IBM Distinguished Engineer Jeff Calusinski explains that typical tech meetings with insurers start with three issues: whether to launch mobile applications, the format to use and the channels to launch in.

J.D. Power and Associates' Jeremy Bowler: Personal Auto Carriers Are Turning to Humor in Advertising Campaigns

news@ambest.com (news@ambest.com) — Mon, 17 Oct 2011 12:00:00 EST

Jeremy Bowler of J.D. Power and Associates, explores the use of humor in personal auto insurers' brand and advertising campaigns.

Jerry Davies of Farmers Insurance on the Importance of Communicating During Catastrophes

news@ambest.com (news@ambest.com) — Tue, 11 Oct 2011 12:00:00 EST

Jerry Davies of Farmers Insurance explains how social media is helping agents and carriers communicate during catastrophes.

Martin Hilson of MWH Advertising Takes Insurance Marketers Beyond Their Roots

news@ambest.com (news@ambest.com) — Fri, 23 Sep 2011 12:00:00 EST

Martin Hilson explains that advertisers may flirt with broadcast, social media and new channels but insurance marketing remains at heart a B2B communications exercise.

NYCM's Jeremy Robinson and Kilgannon's Ellen Repasky Detail the Rebranding of NYCM

news@ambest.com (news@ambest.com) — Fri, 23 Sep 2011 12:00:00 EST

NYCM's Jeremy Robinson and Kilgannon's Ellen Repasky detail the rebranding of NYCM, a mid-sized New-York based auto and home insurer.

comScore’s Susan Kleinman on Online Advertising Limits

news@ambest.com (news@ambest.com) — Fri, 02 Sep 2011 12:00:00 EST

Susan Kleinman from comScore, Inc., explores the limits of online insurance advertising.

Ellen Carney of Forrester on How Mobile Tech is Reinventing Insurance

news@ambest.com (news@ambest.com) — Tue, 09 Aug 2011 12:00:00 EST

Ellen Carney, Senior Analyst, eBusiness & Channel Strategy at Forrester Research, discusses how smartphones and tablets are creating new ways for insurers to reach customers and create new business models.

Lexis/Nexis' Rick Schlegelmilch on Mining Customer Data for Marketing Insight

news@ambest.com (news@ambest.com) — Wed, 27 Oct 2010 12:00:00 EST

Rick Schlegelmilch, vice president for marketing solutions in the insurance division at Lexis/Nexis Risk Solutions, discusses how marketers can better access data on auto and homeowner coverage to uncover market opportunities and gain insights into how and why current customers are likely to switch or at least consider other coverage.

Swiss Re's Alayna Francis on Leveraging Social Media

news@ambest.com (news@ambest.com) — Wed, 27 Oct 2010 12:00:00 EST

Alayna Francis, vice president at Swiss Re, on how B2B companies can leverage social media for critical issues.

Risk Metrics' Kevin McCarthy on How Marketers Can Leverage Data

news@ambest.com (news@ambest.com) — Wed, 13 Oct 2010 12:00:00 EST

Kevin McCarthy, Vice President at Risk Metrics Corp., an insurance data and information services company, discusses how marketers can better use data on policies, types of coverage and business trends to better focus their efforts and keep abreast of developments with competitors. Lee McDonald hosts.

PARTNERS+simons' Tom Simons on Advertising Approach, Marketing Challenges

news@ambest.com (news@ambest.com) — Mon, 04 Oct 2010 12:00:00 EST

Tom Simons, CEO & Chief Creative Officer at PARTNERS+simons, discusses his background in marketing, the agency's approach to advertising and the challenges of marketing insurance and financial services.

Lexington Insurance's Tara Russell on the Art of Running an Insurance Marketing Team

news@ambest.com (news@ambest.com) — Wed, 09 Sep 2010 12:00:00 EST

Tara Russell, Director of Marketing Communications for Lexington Insurance, explains what it's like to market and communicate on behalf of the U.S.'s largest surplus-lines writer, including how to support new products and initiatives.

Chubb & Son's Jim Fiske on Marketing via Social Media and Enthusiast Events

news@ambest.com (news@ambest.com) — Tue, 08 Sep 2010 12:00:00 EST

Jim Fiske, vice president of Chubb & Son and marketing manager for Chubb Personal Insurance, explains what it's like to market and communicate on behalf of one of the nation's largest insurers, including in rapidly developing areas such as social media and enthusiast events.

Charlotte Osborne, Zero to Sixty in One Marketing Cycle

news@ambest.com (news@ambest.com) — Tue, 24 Aug 2010 12:00:00 EST

Charlotte Osborne, Director of Marketing for Ironshore, the four-year old insurance company active in several areas of the property/casualty sector, discusses what it's like to help market a high-energy growth-oriented insurer.

AICPCU / IIA's Steve Ryan on Why Strong Branding is Built on Solid Research

news@ambest.com (news@ambest.com) — Mon, 26 Jul 2010 12:00:00 EST

Before the American Institute for Chartered Property Casualty Underwriters and Insurance Institute of America (AICPCU/IIA) could start their project to reposition and rebrand, they first had to learn exactly where they stood in the minds of students, industry supporters, prospects and their own employees. Getting the research process right meant discovering strengths, but also getting an accurate look at shortcomings, then deciding how to address them. Steve Ryan, director of marketing communication for those groups, will be a featured speaker at the 2010 Insurance Marketing and Advertising Summit, set for Nov. 4.

Nationwide's Steven Schreibman on Why Insurers Should Not Fear YouTube

news@ambest.com (news@ambest.com) — Wed, 31 OCT 2008 12:00:00 EST

Steven Schreibman, who helped launch Nationwide's "Life Comes at You Fast" and other high-profile marketing campaigns, urges insurance marketers to leverage the power of viral marketing. Schreibman is a keynote speaker at the Insurance Marketing and Advertising Summit, set for Thursday, Nov. 6, at the Marriott Marquis in New York City.

Shane Boyd and Jennifer Wislocki of Travelers on Golf Sponsorships, the Return of the Red Umbrella

news@ambest.com (news@ambest.com) — Wed, 22 OCT 2008 12:00:00 EST

Shane Boyd and Jennifer Wislocki of Travelers discuss the strategy behind the insurers' sponsorship of a high-profile PGA event. They also explain how Traveler's re-acquisition of its iconic red umbrella logo ties into that effort.

Nancy Carini on Conning & Co.'s Rebranding Campaign

news@ambest.com (news@ambest.com) — Wed, 15 OCT 2008 12:00:00 EST

Nancy Carini describes the strategy and execution that Conning & Co. to update its branding message to the insurance industry, the resources required and why branding is not an overnight process.

Jeremy Bowler of J.D. Power and Associates on What Drives Personal Insurance Customers to Shop

news@ambest.com (news@ambest.com) — Fri, 3 OCT 2008 12:00:00 EST

Most insurance customers renew their policies but more than a third shop for another carrier in the last 12 months. That's because of disappointing service with their current carrier or some other external factor. Jeremy Bowler of J.D. Power and Associates previews his presentation at the 2008 Insurance Marketing and Advertising Summit, set for Nov. 6 in New York City.

Gary Kimball on Crisis Communications for Financial Services Communicators

news@ambest.com (news@ambest.com) — Tue, 30 Sep 2008 12:00:00 EST

Gary Kimball of Kimball Communications explains what insurers and other financial services organizations need to do ahead of crises to make sure that they're the ones controlling the message.

Lee McDonald, A.M. Best Company: Opening Remarks and Industry Overview