Intelitecht

Social Media Week Toronto

Scot Wheeler — Fri, 17 Feb 2012 02:06:37 +0000

Had a great time at Social Media Week Toronto. Canada’s Globe and Mail and Marketing Magazine showed up to cover my presentation on measuring social media ROI. Here is the Globe and Mail article on measuring social media ROI and social media strategy.

BIO Approach to Digital Research & Analytics

Scot Wheeler — Tue, 14 Feb 2012 20:09:52 +0000

The ROI of Social Media ROI

Scot Wheeler — Sat, 24 Dec 2011 18:04:00 +0000

This post was initially posted on the Critical Mass Experience Matters blog on October 17, 2011. We had a great turnout at Critical Mass for our Social Media Week presentation on measuring Social Media ROI. As the standing room only crowd attested, this is a topic that many people are grappling with right now. Getting [...]

Facebook versus Semantic Web

Scot Wheeler — Fri, 23 Sep 2011 02:23:02 +0000

One Step Forward, One Step Back From my standpoint as a marketing science data junkie, the Facebook changes announced at F8, while very cool from my perspective as a user, ultimately amounted to no change at all in my role as a data analyst. While personally I am already enjoying the new design and sharing [...]

Social Media and Marketing: Evolution Not Revolution… Part II

Scot Wheeler — Mon, 12 Sep 2011 11:10:53 +0000

The first part of this blog on social media and marketing arrived at the observation that questioning the value of social media to your business is fine, but not bothering to look for an answer will be deadly. Most businesses now understand that they cannot chose to ignore the question of how engagement in social [...]