interactive marketing blog

ROI of social media - STIMA social media bootcamp

2012-05-08T23:32:45+02:00

STIMA presentation Huis van deToekomst - social media bootcamp View more PowerPoint from hans Smellinckx

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Interactive marketing & connecting the dots

2012-04-30T12:51:47+02:00

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

The new customer paradox...

2012-04-29T19:51:01+02:00

Do you still think that your customers are the same as 30 years ago? Well, time to start thinking differently, time to connect the dots... are you connecting them?

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

The mobile shopper by Ogilvy (#mobile #retail)

2011-08-04T13:13:07+02:00

The Mobile Shopper - From Armed to Charmed presentation View more presentations from Ogilvy & Mather Worldwide

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Future of Retail (report) - qr codes, digital instore experience and much more

2011-08-01T10:47:40+02:00

This presentation talks about the furture of Retail, what initiatives exist and can be implemented by any retail store, small and big. Get some fresh ideas: PSFK Future Of Retail Report 2011...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Aligning with the Consumer Decision Journey (download)

2011-07-26T11:03:01+02:00

Clc In the ever changing world, the consumer and business man is connecting to brand in a different way. David Edelman is explaining this very clearly in this article.

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Olivier Blanchard about social media and its ROI #fusionmex [BLOG]

2011-03-23T14:29:25+01:00

The Fusion Marketing Experince takes place in Brussels, here are the key take-aways from Olivier Blanchard’s talks: Social media is a lot about talking or selling. It should go beyond marketing!...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Win fantastic prizes with the new Nokia C7 #mobile

2011-02-03T21:54:55+01:00

Win plenty of amazing prizes thanks to the "indulgence" platform of the new Nokia C7. Ski holidays, a stay at the W design hotel at Barcelona and much more. Take your chance and win a treat for...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

2011 trends for digital marketing, social media, mobile marketing and the internet

2011-01-02T18:50:35+01:00

2011 trends: social media, digital marketing, email marketing, mobile marketing

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Value of your facebook & twitter fans [infographic] (#socialmedia, #sm, #trends,#facebook)

2010-11-23T18:13:46+01:00

Syncapse The most heard question you hear about social media talks about "why would we need to invest in it". Well, for those that aren't yet convinced, here is a study of Syncapse about the value of...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Travel industry... trends for the future (#travel, #reizen, #travel2010)

2010-11-22T19:54:58+01:00

Recently I gave a presentation at the Erasmus Hogeschool Brussels regarding the travel industry and what the future looks like for the travel & leisure brands. Key-take-aways: travel industry is...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Shopping Reinvented: Next Generation Apparel Retailing (#ecommerce #retail #etail)

2010-11-12T10:34:56+01:00

Great presentation about the new shopper with some updates on brands reaching out to the consumers. It's all about engagement and the instore/online experience.Time to connect to your consumer!...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

E-mail marketing: Belgian benchmarks 2010 (free report)

2010-10-31T13:19:21+01:00

For the second year in row, IAB Belgium organised the e-mail benchmarks. During Digital Marketing First the benchmarks were presented and here is the presentation (to get the full version, please...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Mobile use: who is using apps and which type of apps? (#mobile #appsma )

2010-09-26T20:03:19+02:00

59% of all smartphone users are downloading applications. On top, the mobile phone has become a commodity, everybody owns one and a large part of you, even more than 1. Time to give an overview of...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Free e-report: NetProspex Social business report (#socialmedia #free #report)

2010-09-25T15:52:14+02:00

Social_business_report A Twitter user name is becoming just as important as a phone number to reach and engage with customers and prospects. NetProspex released in September 2010 their Social...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

BLOG: The belgian/flemish challenge: promotion of innovation

2010-09-23T21:52:04+02:00

A post coming from the heart of an innovator. Just saw a television episode about the decade of L&H or how a world leading company diminished in just months with the gold in their hands. Some...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Location Based services: a walhalla or is it Gowalla?

2010-08-28T19:06:32+02:00

Locationbased After the launch of Facebook Places, more and more people are getting convinced that location based services are the next best thing and could turn your mobile phone/device in a useful...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Programming for the mobile web (mobile app vs mobile website)

2010-08-16T09:52:10+02:00

On a recent blog post I explained the importance between mobile apps and mobile websites. This presentation takes it a step further and explains on a technical level what the best way forward is....

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Content strategy: the basics in 10 steps

2010-08-09T09:34:58+02:00

Ever wonder how you could share your content with a broader audience? Is your content appealing enough to be shared in the first place? And finally, what if your content is "share able", how to...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

How can you use your audience in your marketing plan? #crowdsourcing

2010-08-06T09:36:40+02:00

Ever wonder how you can use your target audience in your marketing campaigns? This is called crowd sourcing. The article on Brandchannel.com gives some very good key take aways:

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

B2B : Businesses and social media: tips & trends

2010-08-03T11:00:29+02:00

Social media in a B2B environment is often summarized into these words:"no use for". Well, I think that summary isn't correct, as I see a huge benefit for businesses to connect to their suppliers...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

How to avoid a media crisis through social media

2010-07-21T16:38:30+02:00

When talking about social media, companies will always come up with the single hot question, what if... our company is getting very bad reviews on twitter or in blogs? Well, the basics are explained...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Mobile strategy: best practices : Go beyond the app!

2010-07-12T18:16:33+02:00

Do you think your mobile strategy must include iPhone apps? Well, think again! You can have a perfect mobile strategy without even having 1 iPhone app and generating ten times more revenue than your...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Free e-report: The visual language of Brand

2010-07-04T11:46:13+02:00

David Ansett, the founder of Truly Deeply, a creative branding agency based in Melbourne, Australia, shares his comprehensive look at trends in brand identity, logos, packaging, advertising, retail,...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

How to set-up a good Facebook page (free e-book)

2010-06-30T09:18:14+02:00

Yesterday, a very interesting webinar was organised by Hubspot, explaining how to set-up a good Facebook fan page. When clicking on read more, you see the video and download an eBook regarding the...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Social marketing meetup Antwerp 2010: be there! #smdaybe

2010-06-29T22:16:03+02:00

On June 30th, Antwerp welcomes you for the first Social Marketing Meetup, organized in association with over 500 meetups worldwide at the occasion of Mashable’s Social Media Day. The venue is Hangar...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Social media: infographics à gogo

2010-06-29T12:17:36+02:00

Great presentation by Timme, regrouping the best infographics regarding social media. You will be able to find: marketing donut, Facebook vs Twitter, the blogosphere, map of social media worldwide,...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Cannes Lions 2010: the slides....

2010-06-28T09:30:18+02:00

Recently the Cannes Lions 2010 was organised. This feast of creative agencies is each time a good pool of getting nifty ideas. So share it, copy it and use it!

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Increasing Social Media ROI Using Gladwell’s Tipping Point Framework - Presentation

2010-06-22T11:30:13+02:00

Inspired by some of the brightest thought-leaders in social media, this deck explores how to increase social media ROI using Gladwell’s tipping point framework: the right people, a sticky idea, the...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

The Data Digest: What Makes Leisure Travelers Feel Valued?

2010-06-20T22:13:52+02:00

Interesting article that I found from Forrester's Reineke Reitsma. The best quote of the post: "As Henry says, travel sellers must remember that they don't own the traveler; they earn the...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Flashmob T-Mobile: Belgian companies... can we get more of this please?

2010-06-20T21:59:09+02:00

Flashmob T-Mobile: Belgian companies... can we get more of this please?

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Mobile strategy: Do's and don'ts

2010-06-20T18:00:47+02:00

Mobile internet adoption outpaced desktop internet adoption... already! The mobile revolution started in fact years ago and still we are waiting for the revolution... did you know that Google...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

The tourist lane: good example of guerilla marketing

2010-06-11T18:14:28+02:00

great example of guerilla marketing

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

iPad infographic : iPad statistics

2010-06-11T10:01:47+02:00

Not yet fully available in Europe, but already sold millions in teh US, click on the image on the left to get the Infrographic.

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Social media: The next generation

2010-06-11T09:42:04+02:00

Great article by Jim Nichols, with the following highlights: Article Highlights: •Sites like The Huffington Post can now socialize content using Facebook's Open Graph technology •The new...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

e-commerce: New Business Opportunities In Retail

2010-06-10T09:51:46+02:00

Great presentation about the new challenges in retail or as the author quoted: "A look at the opportunities arising from the space of retail as ideas and ambitions become executable with the help of...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

New York Times Launches City Guide for iPhone

2010-06-04T15:06:15+02:00

iPhone applications pop-up by the dozens, this one is quite cool: "The scoop". The virtual guide to New York. launched by The New York Times. Click to get some screenshots!

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Twitter's Most Influential Users [INFOGRAPHIC]

2010-06-03T09:42:07+02:00

On March 21, 2006, Twitter’s founders published their first tweets. If you look at that moment as a big bang of influence in the ever-expanding Twittersphere, how does Twitter’s cosmos look today?...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Digital commerce 3.0: the challenges of selling products in a digitized world anno 2010

2010-05-20T16:32:26+02:00

Selling products and services in a digital world is at a cross-road, most e-tailor teams have been created in the period 2000-2005 and it looks like they got stuck in their own vortex. Signs like we...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Trendwatch 2010: some good ideas from LBi Belgium: social media, augmented reality and more

2010-05-05T10:33:58+02:00

Some good exemples of social media and more by Lbi Belgium.

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Seth Godin, Are you a Linchpin? Do you ship? Are you and your brand an artist?

2010-04-09T17:42:10+02:00

Last week, digital guru Seth Godin visited Antwerp. Seth Godin, writer of books like Tribes, Purple Cow, Meatball Sundae and his most recent work, Linchpin, took the time to have a personal meeting...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Behaviour targeting doubles your conversion!

2010-03-30T11:25:30+02:00

Finally some official results from behaviour targeting. You could get statistics from individual players like a Tacoda, Netmining, Wunderloop etc. But not in the scale we have now. First results show...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Marketing Day: Goodvertising and the art of giving back - Contagious Magazine (#md2010)

2010-03-23T14:26:37+01:00

Jessica Greenwoud from Contagious Magazine about how companies and brand can turn into trusted brands. From a teacher and music producer, she landed at Contagious Magazine. The consulting Contagious...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Marketing Day: Electrabel and Together less CO2 (#md2010)

2010-03-23T12:17:33+01:00

Electrabel, the belgian market leader for supplying energy to Belgian homes (more than 4 million clients out of the 5 million households) is looking at how they can improve their brand image as...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Marketing Day: Steven Van Belleghem & the conversation manager (#md2010)

2010-03-23T11:36:24+01:00

Steven Van Belleghem,writer of the book "the conversation manager", will speak about how trust is important for brands and how they can "manage" the conversation. Your consumers want it and don't...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Marketing Day 2010: Patrick Collister talking about Trust (#md2010)

2010-03-23T10:46:25+01:00

Brussels - The WDM Marketing Day is kicking off today with its first keynote speaker, Patrick Collister. He is talking about trust and brands, or how brands have lost the trust of the consumers.

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Video: Social media revolution

2010-03-15T23:14:34+01:00

If Facebook would be a country, it would be the 4th biggest country... are you ready?

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Virtual goods: big business like FarmVille

2010-03-09T13:25:49+01:00

When speaking about Virtual goods, we immediately think about FarmVille on Facebook. But some others exist as well. If you ask your family if somebody can make money with virtual goods, than chances...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Augmented reality in e-commerce: real-time virtual trying out of clothes

2010-03-04T13:51:47+01:00

e-commerce of the future (or today for some)... the H&M case Hediye Evsan shares a presentation regrading an H&M case (the retail brand that uses regularly Madonna or famous designers to...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Social media for a ski resort

2010-03-04T13:06:11+01:00

Found this presentation on the blog of Woodhouse (www.woodhouseblog.com) and shows the advantages of social media, even for the winter sports world and as a winter sports lover, I couldn't pass by it...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

E-mail marketing tools: the cheaper, the better?

2010-03-04T08:02:35+01:00

A new independent report from Software Shortlist, performed on 19 leading (US focused) tools suggest we should go for the cheapest tools, as the more expensive ones don't immediately get higher...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Free e-report: The Razorfish 5 - 5 Technologies that will change your business

2010-03-02T11:18:19+01:00

Let's talk about technology for a minute. We as marketers we only have eye most of the time for the outer shelf, the fancy graphics and the reporting, so let's talk about what's inside the box, the...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

User generated content: another splendid post-it video

2010-02-26T17:02:55+01:00

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Bart Becks & Maurice Engelen announce a new social media & music initiative

2010-02-26T12:14:50+01:00

Yesterday, Bart Becks (ex-CEO Skynet) and Maurice Engelen (Praga Khan & Lords of Acid) announced during the television show "Phara" at the Belgian television a new initiative that would rock the...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Facebook in real life (video The Wall BBC)

2010-02-11T23:05:43+01:00

How far do you realise you go on Facebook? Look, laugh and how far do you go? ;-)

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

iStrategy Berlin: Nicole Yershon from Ogilvy about Advertising in 2010: Changing the Process, Not Just the Product

2010-02-10T10:53:52+01:00

The proliferation of technology has fundamentally changed how consumers and brands interact, and not only through digital channels. The digital consumer is just a fallacy, they are just consumers,...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

iStrategy Berlin: Rikke Wivel from Monster Worldwide about "Driving organizational value through online media marketing"

2010-02-10T09:50:06+01:00

With online media the measuring of marketing campaigns is possible to a degree we marketers have not been able to do in traditional media. This creates opportunities but also challenges....

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

iStrategy Berlin: Ralf Ahamer from Xing about "How to Create a Revenue Driven Social Networking Presence and Identity like FarmVille"

2010-02-09T17:16:42+01:00

value of a social network = amount of members x activity Often businesses look at social networking sites as simply being passive databases of CVs. But some of the world’s most successful companies...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

iStrategy Berlin: Dell case by Kerry Bridge : ROI social media

2010-02-09T15:41:15+01:00

Dell case presented at iStrategy. Interview with Kerry Bridge, Global Digital Media Communications Manager, Dell Public Sector held in front of a live audience. This interview will be broadcast LIVE...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

iStrategy Berlin: Daniel Nathrath from Viagogo about "Innovation in a Recession - The Smart Strategy"

2010-02-09T14:36:08+01:00

The past couple of years have brought a recession that affected not only banks (as we all know), but pretty much everyone's sales. E-commerce in general and the live entertainment ticketing market in...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

iStrategy Berlin: Don't Let Your Brand Get Lost in the Social Media Shuffle

2010-02-09T11:01:56+01:00

Nils Andres, CEO Brand Science Institute Cesar Mascaraque, MD for Ask.com Thomas Marzano, Creative Director, Philips Anders Khylstedt, CMO Booli.se, Entrepreneur of the Year, InternetWorld Social...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

iStrategy Berlin: Michael Donnelly from Coca-Cola about "Online Marketing Today, Tomorrow and in 2020"

2010-02-09T09:38:58+01:00

The new decade brings a host of opportunities for the marketing executive. Social Media Marketing, Consumer Generated Media, Virtual Worlds and Search Engine Marketing open new doors for spreading...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Are your e-mail messages getting to the inbox?

2010-02-09T08:07:57+01:00

A recent study that I found on MarketingVox talked about the fact that people believe that the delivery rate is equal to getting your message into the inbox of your recipients. Think again, as it...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Are you ready to build a mobile web presence?

2010-02-05T09:59:44+01:00

Get a look inside the mobile website projects of 3 unique brands, and see how digital strategy and technology come together to achieve results. The cases include: Wacom Technology Corp. uses their...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

90% and more of all digital messages are waste of time and money!

2010-01-24T14:47:38+01:00

Recently I spoke at IMME Utrecht and had the chance to participate in the presentation of David Crystal, Director of Research at Crystal Semantics. He spoke about how to use semantics in advertising....

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Day 3: Dela Quist and how to rape your e-mail marketing strategy

2010-01-23T12:56:55+01:00

The last day of this Miami summit was all about social and permission marketing. It hits me that the US (opt-out) market is “finally” is using the advantage of working in a 100% opt-in concept. That...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Day 2/2: be a top chef: triggered and lifecycle campaigns

2010-01-23T12:47:48+01:00

Impossible to do all the sessions in one day; since it was a duel track of B2B and B2C cases. I mixed according to my personal interest. A small overview and key findings on some of the...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Day 2: Flip the funnel by Joseph Jaffe

2010-01-23T12:38:59+01:00

Keynote speaker Joseph Jaffe presented his new book and theory “Flip the funnel”. Joseph is mostly known as being an expert in social media and is a famous speaker on that topic. What is this new...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Day 1: the Miami Marketing Sherpa Email Marketing Summit 2010 - Flint McGlaughlin

2010-01-23T12:31:51+01:00

The kick-off of this Miami MarketringSherpa Email summit started with a pre-workshop hosted by MarketingExperiments. Keynote speaker was Dr. Flint McGlaughlin. I’ve met Flint 2 years ago and every...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

European e-commerce research: the we-factor

2010-01-15T11:28:10+01:00

90% of European internet users go online weekly to search for information. More than 4 out of 10 consumers search for information on brands and products via comparison, expert and user review sites.

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Mobile testing by Litmus in 2010

2009-12-30T10:02:37+01:00

Are you testing how your e-mail or web page looks like in reality? Are you sure that your e-mail renders perfectly accross different platforms? Litmus, European supplier of online testing software,...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

How Twitter is going mainstream by using Google

2009-12-24T09:54:38+01:00

A few weeks ago, Twitter and Google announced their partnership to work together. Google will show the results of tweets also in results. Well, Google is apparently going further than thaught, the US...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

2010 Social Media Trends by Trendspotting

2009-12-23T08:01:09+01:00

Trendspotting by Pete Cashmore (CEO Mashable), Seth Godin, Dan Zarella (Hubspot), Jason Falls, Robert Scoble and many more

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

What Matters Now: get the 100% free ebook

2009-12-21T15:02:30+01:00

Now, more than ever, we need to shake things up. Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around.

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Interactive marketing trends 2010

2009-12-20T21:51:01+01:00

We are almost at the end of 2009, so ime to look at the coming year and formulate some of the movements we see coming ahead. Trends like infobesitas, neuromarketing, the i community etc.

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Why monitoring your social presence ?

2009-12-16T21:59:24+01:00

In an article by Jim Tobin, he explained what the cornerstones are of monitoring social media. His split up of the reason why a brand should at least be monitoring their social media presence is very...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Beyond Mobile Coupons: Integrated Payments on the Horizon

2009-12-16T20:14:26+01:00

Mobile coupons are a booming online marketing category right now. Unfortunately, using them is not a seamless transaction as most consumers still cannot pay for the discounted product using their...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Top 10 email clients in B2B & B2C worldwide

2009-12-14T22:11:13+01:00

Top 10 email clients in B2B & B2C worldwide

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Are you seeding your social messages?

2009-12-14T21:39:33+01:00

Am I seeding what? If this is the reaction on the title, than this presentation is yours for the reading...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Social marketing trends

2009-12-14T21:18:06+01:00

What are the most common used aspects from social marketing? According to a study of the Center for Marketing Research at the University of Massachusetts Dartmouth of the top 500 US companies, the...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Two UK marketers in five think the best ROI is delivered by CRM, online follows second

2009-12-05T14:19:58+01:00

According to the Marketing Trends Survey (Autumn 2009), that was released earlier this week by ‘The Chartered Institute of Marketing’ and conducted by Ipsos MORI, 21% of UK marketers think CRM...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

The future is mobile; email marketing too: some facts and tips

2009-12-05T13:21:40+01:00

According to recent data from ABI Research, consumers are increasingly demanding smartphones. It’s only a matter of time before most consumers have a smartphone, especially since by 2014 45% of the...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Consumers are willing to pay for unique online news

2009-12-05T13:18:37+01:00

Yesterday MediaPost wrote about a new report by The Boston Consulting Group showing that consumers are willing to spend small monthly amounts to receive news online. But there appear to be...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Induce visual behaviour using Gestalt – the principle of symmetry

2009-11-28T13:32:51+01:00

Gestalt theories are a tool behavioural experts can use to predict how a user’s visual system will respond in front of a screen.

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

How to use Social Media in your marketing strategy?

2009-11-24T15:45:37+01:00

How to use Social Media in your marketing strategy?. Het Social Media Forum van 3 december in hotel Le Méridien belooft een top programma! 10 sprekers presenteren u nuttige tips en tricks, hands-on...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

E-mail benchmarks 2009 Belgium (IAB Belgium) - Dutch version

2009-11-23T21:27:35+01:00

Video about the email benchmarks 2009 in Belgium

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Focus for new developments

2009-11-22T17:09:55+01:00

Last year, emarketer.com conducted a survey about what the focus should be for interactive tools for 2009. This is still a reality....

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

The world’s most valuable brands. Who's engaged?

2009-11-22T16:29:50+01:00

Is social media making a difference? A recent study conducted from Wetpaint and altimeter is investigating the engagement factor of the world TOP 100 brands. How are brands like a Toyota, Starbucks,...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Next generation Corporate websites (slideshare presentation)

2009-11-22T15:34:07+01:00

Dutch presentation:

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Start testing and stop blaming the messenger...

2009-11-22T15:20:43+01:00

One of the most recent studies of EROI.com is showing that 4 out of 10 e-mail marketers is not even testing their emails. I can only imagine this share will be bigger when take any type of...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

e-commerce tips & tricks

2009-10-27T18:43:17+01:00

How is the power of Web analytics driving increased conversion with content targeting and testing? What ROI can I expect from automated product recommendations? When do consumers prefer Click to...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Social Business By Design 2.0

2009-10-10T13:47:16+02:00

Social Business By Design 2.0 presentation

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

The prosumer or the dead of target groups?

2009-10-10T13:45:35+02:00

Every traditional marketer is used to think in terms of target group of 25-35 or the elderly, youngsters etc. Well, reality check, that image is wrong and at least completely incomplete. It's just an...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Interactive strategy does not stop with online!

2009-10-10T12:49:55+02:00

One of the comments on my posts said that you can't have an offline branding/presence when speaking about an e-commerce platform. Well, true and wrong. You can perfectly have only an online presence...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Selligent Interactive: several job openings! Project managers, Campaigns Architects and Integrators...

2009-10-08T09:48:08+02:00

Selligent: several job openings! Project managers, Campaigns Architects and Integrators...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

How do people see your website...

2009-08-30T21:11:29+02:00

I see daily emails and websites where you see that people invested tons of money but without thinking about the target audience... emails that don't render well in your email client or websites where...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Target Generation x (30-45y) with social media!

2009-08-30T18:21:50+02:00

A recent report from Forester shows that Generation X, or the "lost generation" is pretty active on social media. Who had believed that... 59% is visiting social media sites at least once a month and...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

People go online to... pass time!

2009-08-30T17:58:36+02:00

A recent stat from Ruder Finn, most people go online to just pass the time, research and to share or connect with people.

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Only 5 % of all people would never unsubscribe

2009-06-29T21:33:40+02:00

Only 5 % of all people would never unsubscribe your mailing list, read more...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.

Worldpremiere: the first Belgian e-mail benchmarks

2009-06-29T21:07:41+02:00

For years Belgian marketers were wondering what a good delivery, open or click through was. The only figures we had were most of the time our gut feeling our anglosakson figures.... speaking about...

Interactive Marketing Blog offers real insights into the digital world. Every week a new blogposts and live feeds from events.